The cattle were stunned.

Cow diving take-off action

Charlene Choi prayed.

　　Last Saturday, "China Star Jump" was broadcast on Zhejiang Satellite TV. As the first diving reality show in China, its novel program form was sought after by the audience on the day of broadcast. At the same time, some netizens questioned that the program was too "cruel" because the program was too realistic to show the players’ fear and physiological limits, especially after the 64-year-old cattle jumped from the 10-meter-high platform, which triggered a discussion among netizens.

　　Controversy 1: Self-mutilation reality show?

　　"China Star Jumping" is definitely the most cruel program I have ever seen. The cows are 66 years old, so they jump and watch their hearts break. After the program was broadcast, there were many "spit" programs that were too cruel, especially the 64-year-old cows were dragged to participate in the diving program.

　　"Heart abuse is definitely not the original intention of the program group," said Chen Wei, the general director. "The original program Celebrity Splash of China Star Jump is a challenge program. It is not a TV series, not a variety show, but a reality show. The spirit emphasized in this program is to challenge ourselves, so at the beginning of our contact with the model company, they hoped that we could invite players from all walks of life and all ages to participate."

　　It is reported that in the French version, the oldest is 67-year-old Gerard, in the American version, the oldest is 66-year-old Kareem Abdul－Jabbar, and in the British version, the oldest is 59-year-old sister Helen Lederer. "For this program, the most important thing is not age, but courage. You may not imagine that before our training ground, an artist was afraid to jump again because of drowning, and finally the cattle persuaded her. Whenever we object to his request to challenge more difficult diving, he always asks us why others can do it. Chen Wei said, "If you don’t go crazy, you won’t have a chance" is what the cattle talk about every day.

　　"After all, it’s not a sports program," Chen Wei said. "The result is not the most important. What if you win the first place? Go to the Olympic Games? What matters is the process. "

　　Controversy 2: Do you play with dog blood?

　　Another focus of controversy in the program is that the cattle waited for the second jump on the 10m platform after the first jump. During this period, both the judge Zhou Jihong and the host persuaded the cattle to step down from the 10m platform, but in the end, the cattle finished his almost "heroic" jump, which many viewers did not buy, thinking that this was a pre-arranged "dog blood plot".

　　"None of us thought that Mr. Niu Niu made such a choice, which was witnessed by 800 viewers who participated in the recording on the spot," said Chen Wei. "In fact, the first jump of the cattle that day was problematic. It took us 18 seconds to get up from the jump, and we were anxious at that time. Judging from the material taken back by the underwater camera later, he was really stunned at that time," said Chen Wei, because the picture was too much.

　　"In fact, after the first jump of Mr. Niu Niu, all the directors hoped that Mr. Niu Niu could be eliminated." Chen Wei said that after the results came out, Niu Niu, Gao Hu and Asa entered the second round. As a result, before Asa jumped, Niu Niu climbed onto the 10m platform by himself. "We were in a panic at that time. At that time, Zhou Jihong’s first reaction was to persuade Mr. Niu Qun not to jump. All the hosts advised him, but in the end he pushed away the people around him and insisted on climbing the 10-meter platform," Chen Wei said. "After the recording of the program, Niu Qun told us that he had a hunch that he might be eliminated, so if he didn’t jump the 10-meter platform, there would be no chance."

　　"In fact, through this program, we hope that more people will pay attention not to how difficult it is to jump, but to whether they have the courage to stand on this platform," Chen Wei said. "If someone watches this paragraph, they will say to themselves, Wow, you are so useless, and other people are like this. How can I back down when I encounter difficulties? If the audience can think about it when watching it, I think our goal will be achieved. "

　　Controversy 3: Take public welfare as a gimmick?

　　Do you really want to do public welfare, or do you want to use public welfare as a gimmick to fight for ratings? In the program, the host repeatedly emphasized the public welfare of "China Star Jump" and why the stars jumped, which was questioned by some viewers-why not donate money directly if you want to do public welfare?

　　"Zhejiang Satellite TV has always emphasized public welfare and inspiration, and" China Star Jump "is no exception," said Chen Wei. "In fact, the program group has spent 2 million yuan as a targeted public welfare fund to help women and people in poor and arid areas in the west solve the problem of drinking water, but the problem is that many primary schools of the China Women’s Development Foundation have prepared cases, all of which have drinking water difficulties, and our ability is limited. We hope that through this program, we can tell you about it and let you know that there are such a group of children in the west who can’t drink clean water, so we tell the stars that every time you fly, it is valuable. We hope everyone knows what we are jumping for. Therefore, donation is not our ultimate goal, but only a means, and it is our ultimate appeal to let more people know about the project of "Safe Drinking Water on Campus" and make it a public welfare project that the whole society pays attention to and helps like "free lunch".

Fresh information morning call is all in the morning newspaper

Good morning, little friends~ I don’t know how everyone had on Children’s Day over the weekend. Have you received your favorite gifts, children & big friends? The Dragon Boat Festival will start this week. If you insist on it, you will have a holiday again. This time it is the kind of holiday!

Jackie Chan International Action Film Week was launched in Beijing, paying tribute to action filmmakers

The 5th Jackie Chan International Action Film Week with the theme of "more international, more action, more exciting" held a press conference in Beijing yesterday. Mr. Jackie Chan, the founder of the film week, said emotionally on the spot that the purpose of holding the action film week is to recognize the filmmakers who have made outstanding contributions to the world’s action movies. It is reported that this year’s Jackie Chan International Action Film Week will be held in Datong City, Shanxi Province from July 21 to 27, 2019.

It has always been Jackie Chan’s dream to let the world see the efforts of action filmmakers, and it is also the original intention of founding Jackie Chan International Action Film Week. Many people know Jackie Chan, but the names of many action actors are not familiar to the audience. In order to present wonderful action scenes, they often face injuries and even life tests. Every action filmmaker deserves respect and applause. Please join us in paying tribute to action filmmakers.

Those things about celebrities | Guan Xiaotong Wu Lei calls for tobacco control, Deng Chaoyuan and others are awarded the title of public welfare advocates

Recently, the Young Influences · China Young Stars Charity Model Ceremony was held in Beijing. A group of positive young artists such as Guan Xiaotong, Wang Jia, Wu Lei, Guo Qilin, Deng Chaoyuan, Li Xikan, Lu Yupeng, Lai Guanlin, and Zhang Zifeng gathered for the first time to speak out for the public welfare goal. This year, the project shifted the focus of public welfare promotion to tobacco control. "Say no to tobacco" is the core concept of this tobacco control advertisement shooting. At the scene, Guan Xiaotong, Wu Lei, Wang Jia, and Zhang Zifeng also took the stage to share their feelings about tobacco control and publicly expressed their advocacy of not smoking.

As the appeal of the new generation of artists on social media and has the voice over more and more, the outside world has begun to pay more and more attention to their possible impact on the youth group. This "China Youth Star Charity Model Ceremony" event put forward the new concept of "Fan Traffic Exchange for Charity Power". At the end of the event, Wu Lei, Guan Xiaotong, Wang Jia, Zhang Zifeng, Lai Guanlin, Shen Yue, and Guo Qilin, as seven healthy role models born in the 1990s, were collectively awarded the "China Youth Star Charity New Power" award. Lu Yupeng, Deng Chaoyuan, Li Xikan, Zhang Keying, etc. were also awarded the title of "China Youth Star Charity Advocate". Congratulations, I hope these outstanding young people can bring good influence to everyone~

The trailer is fresh to watch Shu for a roadshow, and the scene is full of sweet atmosphere

Recently, director Zhang Disha came to Changsha, Hunan Province to promote the best of our roadshow, starring He Landou, Fang Wenqiang, Wang Chuyi, and Gao Wenfeng. The director said on the spot that He Landou completely performed the "Geng Geng" in his mind, especially in the last finishing scene. I really believe that she has seen the "Yu Huai" who has been away for 7 years, and the story of Geng Geng and Yu Huai will continue.

The atmosphere at the scene that day could be said to be very sweet, and there was a big confession from the couple who had been in love for five years, and they promised to be the "best of each other" together and cherish each other’s beautiful youth together. Looking at the sweet embrace, it was simply the real Yu Huai cp~

Movie Calendar | Alan Renai is born

(The specific broadcast content is subject to TV)

Want to get more fresh movie information, one-hand love beans, exclusive live video, don’t hurry to download CCTV6 movie channel app, there are materials waiting for you to make an appointment!

　

On the evening of March 3, "Zhong Xuanyi denied that the first pot of gold came from Wahaha" was on the hot search.

Chairperson and general manager of Nongfu Spring joint stock company, chairperson of Yangshengtang Co., Ltd. Zhong Shanshan posted on the "Nongfu Spring" WeChat official account "Zhong Shanshan: I have two or three things with Zong Lao", saying that before Zong Qinghou died, he wanted to visit the unfinished line. After Zong Qinghou died, he went to the funeral hall to pay tribute, lay a wreath, and express condolences to Zong Lao’s family.

"Elder Zong hated online violence when he was alive. I never thought that when Elder Zong passed away, there was a lot of slander against me and Nongfu Spring on the Internet, which is not what Elder Zong is happy to see. As a party who was accidentally involved in the whirlpool of events, it is necessary for me to clarify with a few memorable past events of Elder Zong’s life."

Zhong Yixue. Picture source: Nongfu Spring official website

In the article, Zhong mentioned two denials:

First, the cloth business is the first pot of gold for entrepreneurial income, not the online rumor that "the first entrepreneurial income came from Wahaha".

According to Zhong Xuanyuan in the article, he quit his job as a newspaper reporter in February 1988 and went into business in the sea. During his business venture in Hainan, he found that Hainan real estate was just emerging around 1990, and Hainan did not have the ability to process curtain fabrics. Therefore, he established Dacheng Curtain Company in Hainan, shipped curtain fabrics produced in Hangzhou to Hainan for sale, and gradually developed the curtain business to Wangfujing and Yansha general merchandise in Beijing. Therefore, the cloth business is the first pot of gold for his business, rather than the online rumor that "the first business income came from Wahaha".

The second is to deny "being fired by Wahaha for rushing goods".

Zhong Xuanyuan said that in 1991, he met Zong Qinghou at the headquarters of Wahaha, Qingtai Street, Hangzhou, and saw that the production equipment of the canning factory was idle. He remembered the popular eight-treasure porridge cans in South East Asia, so he told Zong Qinghou about this idea. "Zong Lao was very happy and felt that my suggestion had a market. After that, he invested in R & D and developed and produced the well-known Wahaha nutritional eight-treasure porridge, and proposed that I set up Wahaha offices in Guangxi and Hainan to sell Wahaha children’s nutritional oral liquid. I happily agreed. Unfortunately, at that time, the consumer demand in the Hainan and Guangxi markets did not meet expectations, and it was difficult for me to sell the products. After that, several trading companies went to Hainan to ask me to buy goods, and I was able to clear the goods. Later, I learned that the Children’s Nutrition Oral Liquid has a market in Guangdong. "

Many years later, at a sales meeting at Nongfu Spring, Mr. Zhong said, he joked: The Wahaha we didn’t sell in Hainan back then was probably sold to Guangdong, and if it were now, it would be considered a flush. "I didn’t expect that a casual joke at that time has now become a crime of my’ingratitude ‘. I have never received a salary in Wahaha, let alone been fired for flushing."

He mentioned that after that, Nongfu Spring and Wahaha had lawsuits against each other, but in the end, Zhong Shanyuan shook hands with Zong Qinghou in the presence of the main leaders of Hangzhou at the time. Although Zhong Shanyuan still insists on his own views, he emphasizes: "My respect for Zong Lao’s entrepreneurial spirit has never wavered. I have always said on various occasions that Zong Lao is the entrepreneur representative I respect."

"The two or three things with Zong Lao are not only a small story worth remembering, but also a lot of spiritual wealth. I also hope that when the majority of netizens express their remembrance for Zong Lao, they will not be brought to the rhythm by individual self-media or big Vs." Zhong Qianyi wrote.

Nongfu Spring live stream was swiped

On February 25, Zong Qinghou, founder of Wahaha Group, passed away due to illness. After Zong Qinghou passed away, Nongfu Spring, which is located in Hangzhou with Wahaha, has recently been pushed to the forefront of the trend.

After the death of Zong Qinghou, the founder of Wahaha, some netizens published a series of remarks such as "Zhong Shanyuan’s behavior is a typical farmer and snake" "Zhong Shanyuan was a distributor of Wahaha at that time, and was fired by Wahaha because of the rush" "Zhong Shanyuan held a press conference to announce that he would no longer produce pure water, and stabbed Wahaha’s pure water in the back".

In addition, the Nongfu Spring live stream was also flooded by netizens to swipe the screen "Wahaha", which once caused the female live streaming host to cry and choke.

At the same time, the news of Zhong s lawsuit and business war with his "old boss" Wahaha has also attracted much attention.

It is understood that between 1999 and 2000, Nongfu Spring and Wahaha were locked in a war of words over "whether pure water is beneficial to the human body". Later, Wahaha, Robust and other producers of pure water sued Nongfu Spring for "unfair competition", and then Nongfu Spring countersued.

Zhong Yixue and Zhou Li responded one after another

On the evening of March 3, after Zhong Yixue responded to the above incident, the relevant topic immediately became a hot search.

On the same day, Nongfu Spring Vice President Zhou Li also sent Moments in response to the "storm of holding’Wahaha ‘and stepping on’Nongfu Spring’".

Zhou Li said that Mr. Zong Qinghou was in his seventh year today, and maybe the old man didn’t expect that his death would be used by some so-called "melon eaters" to attack another company in the same city and become a hot topic of public opinion. The two companies were located in the same city. Although they competed in the early years and even went to court, they still competed openly under the legal framework.

According to the data, Zhou Li has served as the deputy general manager of Nongfu Spring joint stock company since July 21, 2019, responsible for the company’s Product Research & Development, Quality Management, Technical Regulations and Legal Affairs.

According to public information, both Wahaha and Nongfu Spring are headquartered in Hangzhou, Zhejiang. Hangzhou Wahaha Group Co., Ltd. was founded in 1987. Under the leadership of its founder Zong Qinghou, it has accumulated sales of 860.10 billion yuan in 35 years, profits and taxes of 174 billion yuan, and taxes paid 74.20 billion yuan. Wahaha has 81 production bases and 187 subsidiaries in 29 provinces and autonomous regions across the country, and has nearly 30,000 employees. The scale and efficiency of the enterprise have been in the leading position in the industry for 20 consecutive years, ranking among the top 500 Chinese enterprises, the top 500 Chinese manufacturing industries, and the top 500 Chinese private enterprises. Among Wahaha’s product lines, pure water, AD calcium milk, nutritional fast line, and eight-treasure porridge are household names.

Nongfu Spring joint stock company was established in 1996. In terms of retail sales in 2019, Nongfu Spring ranked among the top three in the Chinese market in terms of tea beverages, functional beverages and fruit juice beverages. Nongfu Spring listed on the Hong Kong Stock Exchange on September 8, 2020, and the latest market value 482.50 billion Hong Kong dollars.

According to the 2023 Hurun Rich List, Nongfu Spring’s 69-year-old Zhong Shanshan’s wealth is basically the same as the previous year, and he has become China’s richest man for the third time with 450 billion yuan.

■ Integrated from Nongfu ******, Wahaha **ficial website, Guosi through train, daily economic news, ******* News

Editors: Yue Yue, Zhang Aqiang

At 7:06 p.m. on July 6, the "No Code · No Boundary" 2022 · 76Day Lightstream 3rd No Code Explorer Conference was successfully held. At the meeting, Lightstream launched a new All-in-One application development platform based on the understanding and insight of enterprise digital needs, relying on no code; and joined forces with the world-renowned digital consulting company IDC to deeply study the "round table development" collaboration concept to create a more comprehensive enterprise-level business system and services.

New Lightstream, All-in-One Application Development Platform

The All-in-One application development platform, which is composed of "no code", "light analysis" and "light code", can bring more convenient digital experiences to enterprises and organizations.

In the construction of no-code capabilities, Lightflow has brought more complete "mobile end customization capabilities" and "external user" functions, which has greatly expanded the depth and breadth of no-code system construction.

"Mobile end customization" capacity enhancement of the mobile scene system experience. Mobile end is no longer just the desktop adaptation, but can be based on the use of the scene and role of the page structure and use flow redesign.

The ability of "external users" makes light flow not only used for the construction of internal application systems of enterprises, but also for the construction of internal and external collaborative systems. Cover the upstream and downstream of enterprise business, and complete the informatization of the whole link.

Combined with the ability of "mobile end customization", we can create exclusive desktop applications and mobile end applications for external suppliers, distributors, customers and other collaborators according to the actual scene. Through the same link, we can adapt different end points to access, presenting the best use effect.

In terms of light code capacity building, Lightstream continues to strengthen the deep integration capabilities between multiple systems, and provides IT developers with more system expansion possibilities through two new functions: "cloud functions" and "embedded components".

Through the "cloud function", developers can quickly complete the encapsulation process of a function, and the written function can be run on the lightweight cloud or deployed to their own server. And can be triggered and used by various parts of the lightweight, such as process engines, formula calls, etc.

Through the "embedded component", you can directly embed the page address, customize the height and width to complete the display of the page. At the same time, you can also insert some variables into the URL, such as form field values, workspace and member-related parameters, etc., to complete data interaction between different systems within the same page.

In terms of BI capacity building, there are currently ten report types: summary table, bar chart, pie chart, radar chart, funnel chart, scatter chart, etc., and three new report types will be ushered in: indicator dashboard, combination chart, and map.

Different report types can be combined to design different data dashboards for different scenarios. At the same time, you can also turn on the large-screen mode to view the data portal in full screen. By setting the refresh rate, you can view the latest data dynamics in real time.

Round table development, deeply empowered collaborative innovation

At this conference, Qingliu joined forces with IDC, a well-known digital consulting company, to explore the collaborative concept of "roundtable development" in depth, and pre-released the "No Code Platform Application White Paper – Roundtable Development Drives Enterprise Digital Innovation" on the spot. In the upcoming white paper, IDC will cooperate with Qingliu to provide a detailed interpretation of roundtable development, including application value, implementation path, success factors, and real case sharing.

What is "round table development"?

IDC describes it as: roundtable development is a development collaboration approach, including IT personnel, business personnel, data analysts, architects and other roles, including a collaboration mechanism, all parties to the roundtable are closely linked based on common goals, through close collaboration, efficient and agile application system landing work.

IDC believes that the collaborative concept of "roundtable development" has become a trend in enterprises, and the use of no-code platforms for roundtable development is suitable for enterprises of all sizes. The larger the enterprise, the more obvious the benefits will be.

Many frivolous users have already adopted this approach for collaboration. From single-role, single-scenario no-code exploration in the enterprise, to the introduction of roles such as data analyst, CIO, and system architect, relying on no-code to achieve round-table collaboration.

Proprietary lightflow, enterprise-class business systems and services

As the characters participating in the roundtable become more and more abundant, users’ demand for the use of light flow is also gradually increasing. Last year, "Proprietary Light Flow" was officially launched. As an enterprise-level platform product for multiple roles launched by light flow, "Proprietary Light Flow" at the 3rd No Code Explorer Conference also brought new capabilities and a more powerful "enterprise-level" service system.

Aiming at the management requirements of multi-tenancy, account permissions, and operation monitoring of enterprise-level business systems, Lightflow provides a unique QMC enterprise management suite in the domestic no-code field.

With the support of QMC, a set of proprietary light flow can synchronously manage multiple sub-workspace environments. Taking a light flow customer, a top 500 manufacturing company, as an example, through multi-tenant function, the business system of more than ten factories has been realized. Refined operation and management, and solved the problem of quick login of global 100,000 + employees through SSO function. Not only guarantees the system operation independence of each business unit, but also realizes the circulation and retention security of various business data of the enterprise.

As an enterprise-level platform product, the security and performance guarantee of "Proprietary Light Flow" is also being further strengthened. In terms of data security, in addition to completing several domestic and international authoritative security certifications, Light Flow has been selected into the Zhuoxin Big Data Program. Under the guidance of the Academy of Information and Communications Technology, it has actively carried out data security construction work to provide customers with more secure and assured services.

In response to the performance challenges brought about by the growth in the number of users and applications, Lightstream also delivered a good answer at this conference. In the newly released proprietary Lightstream, users using the higher-frequency interface have achieved significant performance optimization: the response speed has been improved to milliseconds, the data report loading speed has been increased by 4 times, and the data management part of the scene has been improved by 10 times…

In order to achieve the goal of localization and adaptation, Lightstream has now obtained the compatibility certification of Huawei Kunpeng and Kirin software, and further supports Unison UOS at the operating system level, and supports Jushu database and PolarDB at the database level.

The release of the "proprietary lightflow" with a major capability upgrade not only integrates the complete capabilities of lightflow, light analysis, and light code, but also supports true private deployment, and will continue to increase technical investment in Xinchuang environment to help localization.

In the past year, the number of organizations served by lightflow has grown from 200,000 to more than 500,000. On average, nearly 20,000 new applications are born in lightflow every day, 80% of which are built by business people who can’t write code. Business people have become the new productivity in the digital field.

Qingliu believes that everyone can build a business system, and will continue to update and upgrade the All-in-One application development platform built by "No Code, Light Code, Light Analysis". Through the systematic training of the Qingliu Academy, more no-code experts will be trained.

In the future, Lightstream will continue to focus on and explore the role differences in enterprises, provide "round-table development" base capabilities, strengthen the professional capabilities of enterprise-class product "proprietary Lightstream" in security, performance, and service, and continue to explore the expansion of "no code" boundaries.

Affected by the price war, the domestic auto market showed strong vitality in March, with retail sales reaching 1.69 million vehicles, up by 6.2% and 53.1% respectively from the same month and the previous month, among which SUV once again took the lead, with sales of 801,070 vehicles, accounting for 47.21% of the market share, up by 10.76% and 47.63% respectively from the same month and the previous month, which shows that the SUV market still maintains a strong growth momentum.

Specifically, the best-selling SUV model in March was 47,917 vehicles, and it was also the only model with a monthly sales of 40,000, leading the second place in Song Pro DM-I (27,446 vehicles). However, although the sales volume of Model Y is good, it is still down by 12.78% compared with the same period of last year, which shows that it is still influenced by its own brands. After all,,, and so on have joined the price war, and the cost performance is very high. However, considering that Model Y has risen against the trend in the price war, it can still have such sales volume, and its competitiveness can be seen.

Undoubtedly, the biggest winner in the SUV market is that three models have entered the top five and four models have entered the top fifteen, and there are both plug-in models such as Song PLUS DM-i, Song Pro DM-i and Tang DM-i, as well as pure electric models. Except Tang DM-i, all four models are frequent visitors on the list, all of which have certain influence. Coupled with the recent launch of the glory version, the price has been lowered and the configuration has increased, and the sales volume is natural.

BYD Song PLUS DM-i is the sales champion of its own brand new energy SUV, and it is also the sales champion of its own brand fuel SUV. The new car was rejuvenated earlier, and the whole system comes standard with 8AT transmission. The level of intelligence is also the best among traditional car companies, and with greater concessions, the sales performance is still strong, but it is not weak next door, and it will be replaced soon, and it will still face greater pressure in the future.

In March, the sales volume declined both in the same period and month-on-month, and it was still the first new force and the first SUV. After all, there have been many heavy new cars recently, such as the new 001, the new model, etc. The old L7 is also clearing its inventory at a reduced price, which has somewhat affected the M7. However, with the help of HarmonyOS car and ADS 2.0, there has been a big discount recently. The price of the rear-drive version has been reduced by 20,000, and the price of the rear-drive intelligent driving version has been reduced by 10,000, which still keeps selling well. It is worth mentioning that the M7 will be redesigned next, the product strength will be improved, and the old models will be reduced in price to clear the inventory. However, they will also be listed. If they are both 250,000-class SUVs, who would you choose?

Surprisingly, the joint venture fuel SUV sold 19,000 vehicles, ranking fifth in the SUV sales list. On the one hand, as a first-line luxury brand, it has a wide popularity and reputation in the market, and naturally has natural advantages in sales. On the other hand, Mercedes-Benz GLC has recently given a big discount, with a price reduction of about 50,000, and more than 370,000 entry models can be bought. Although the price is exchanged for the quantity, the comprehensive strength of GLC is still worthy of recognition. After all, the discount at the same level is about 100,000, which only ranks 15th.

Look at other models on the list, Haval H6, Geely and, all of which are frequent visitors on the list, with more than 10,000 vehicles in March. All four models have good product strength and user base, and they have also received large discounts recently. For example, Feng Landa bought a joint venture compact SUV in the early 110,000 s, which is still very attractive.

Overall, independent brands still occupy an absolute advantage in the SUV market, and the proportion has increased compared with last month. It can be seen that the R&D and production capacity of independent brands in the SUV market has been continuously improved, which can meet the diversified needs of consumers. At the same time, new energy vehicles and fuel vehicles account for half of the list, showing the rapid development of the new energy vehicle market and the increasing acceptance of new energy vehicles by consumers.

In addition, under the price war, the SUV market in March showed the characteristics of diversification and fierce competition. Although consumers pay attention to many factors such as product performance, appearance, configuration and brand reputation, price is still an important influencing factor, and most of the listed models have great discounts recently, but "exchanging price for quantity" is not a long-term solution. The focus should be on brand reputation and product strength to better meet consumers’ demand for car purchase and cope with market changes.

　　Xinhua News Agency, Shenzhen, May 5 (Reporter Mao Siqian) Shenzhen will adjust the city’s taxi freight from the 5th, the overall freight will rise, and the taxis will be driven according to the sub-regions inside and outside the original special zone, and the implementation of different freight rates will achieve the same price in the same city. The freight adjustment income is all owned by taxi drivers. It is estimated that the average monthly income of drivers driving green taxis outside the original special zone will increase by 2555.5 yuan, and the monthly net income will reach 5305.5 yuan.

　　Shenzhen currently has 18,457 cruise taxis, including 10,297 red taxis (referred to as "red"), 2,191 green taxis (referred to as "green"), 5,869 electric taxis and 100 accessible taxis, all of which are subject to government pricing. Among them, green taxis can only operate outside the original special zone, and the freight rate is lower than other taxis.

　　According to Huang Xiqin, a researcher at the Price Department of the Shenzhen Municipal Development and Reform Commission, the current cruise taxi freight system and oil price freight linkage mechanism were formulated and implemented in October 2009. In recent years, factors such as the taxi market environment and operating costs have undergone fundamental changes. After calculation, the average monthly net income of red drivers in 2016 was 5,851 yuan, and after various subsidies, it decreased by 19.97% compared with 2014; the average monthly net income of green drivers in 2016 was 2,399 yuan, a decrease of 36.68% compared with 2014, far lower than the average monthly salary of 6,752.8 yuan for employees in Shenzhen in 2015. Among them, the average monthly loss of each vehicle in the "green" industry was 3,909 yuan, and the cost profit margin was -13.42%.

　　The freight adjustment mainly includes three aspects. First, the mileage price is adjusted from 2.4 yuan/kilometer to 2.6 yuan/kilometer; second, the return air fee is subject to a ladder addition, from 25 kilometers to 50 kilometers, the mileage price will be charged by 30%, and above 50 kilometers, the mileage price will be charged by 60%; third, the "green" and "red" freight rates and oil price freight linkage mechanism will be merged, and the city’s unified freight structure, charging standards and oil price freight linkage mechanism will be implemented.

　　All cruise taxi companies do not participate in this price adjustment income distribution, and the freight adjustment income is all owned by taxi drivers. The "red" overall freight level is increased by 4.22%, and the monthly income of each car can increase by 1498.14 yuan, and the monthly income of each driver is about 750 yuan; the "green" overall freight level is increased by 19.93%. For the "green", the monthly income of each driver is increased by 2555.5 yuan, plus the original net income of 2750 yuan, the monthly net income can reach 5305.5 yuan, narrowing the income gap with the "red" driver.

　　For passengers, based on the current average distance (about 7.40 kilometers), the average additional expenditure per passenger trip is about 1.09 yuan (red) or 3.85 yuan (green).

　　Oriental Network reporters Xia Yujie and Cao Lei reported on January 16: "At 11 noon on the 15th, the PM2.5 index of Huaihai Road was 129, and the PM2.5 index of Songhong Road was 138…" In the computer of Tan Hongwei, executive deputy director of the Green Building and New Energy Research Center and professor of the School of Mechanical and Energy Engineering at Tongji University, the large and small road sections in Shanghai showed different colors such as red, orange and yellow according to the pollution index, and the real-time air quality was clear at a glance.

　　If you think these data come from fixed environmental quality monitoring stations, you are mistaken. These data, which can be updated almost every second, are all from taxis shuttling through the streets of Shanghai. When the taxi passes you, it has already detected the PM2.5 data around you. So how did the taxi become a "PM2.5 mobile monitoring station"?

　　City air "monitoring nose" embedded in taxi overhead lights

　　Typically, PM2.5 data comes from government-run environmental quality monitoring stations, which have fixed locations and a small number. In Shanghai, for example, there are only 10 state-controlled stations and 16 city-controlled district-level monitoring stations on 6,340 square kilometers of land.

　　"Under such circumstances, how to encrypt the monitoring points to cover blocks and communities, and how to quickly monitor and improve real-time performance inspired our research group’s innovative thinking. Three years ago, we proposed to build a spatial monitoring network of urban air environment including drone-mounted, vehicle-mounted and fixed points, and received the response and support of the team of associate professor Shi Shuchun of Shandong University." Professor Tan Hongwei told the Oriental Network reporter, "We chose to install the equipment in the taxi overhead light, so that the monitoring height is similar to the breathing range of pedestrians, and the taxis running everywhere can also bring the detector into the streets and alleys and bring it to the citizens."

　　It is understood that the vehicle-mounted urban air monitoring equipment on taxis is based on the principle of laser detection and installed on taxi overhead lights, overcoming the impact of high temperature, high speed, vibration, wind disturbance, rain and snow, and can simultaneously monitor PM2.5 and PM10 two indicators, real-time transmission of location and monitoring data, successfully realizing the transition from fixed-point monitoring to full-road network monitoring, creating a new idea for air pollution monitoring.

　　"Taxi Movement Monitoring" covers 98% of roads in urban areas

　　According to reports, the first batch of 30 taxis in Shanghai was officially put into operation in Shanghai in December 2017. Based on the characteristics of taxi running 24 hours a day, each taxi can generate about 27,000 pieces of data a day, basically covering 98% of the city’s core area. Road.

　　"Using the taxi as a mobile monitoring station, we can accumulate a large amount of urban ground air environment data every day, providing technical support for the city to carry out fine management." Professor Tan Hongwei said that for example, in the vicinity of construction sites, factory areas, catering blocks, etc., it is easy to monitor the PM2.5 value reflecting the degree of pollution in a timely manner. On this basis, the environmental protection department can strengthen the supervision of the air environment quality of the site in time or take corresponding countermeasures. "And these details are difficult to achieve at fixed monitoring points."

　　Picture description: Professor Tan Hongwei introduced to the Oriental Network reporter that the PM2.5 data pattern has been detected by environmental detectors across the city in the past month.

　　In response to the "taxi movement monitoring", the Oriental Network reporter found that many netizens also put forward the rationality of its existence. So, can the air quality of the road represent the environmental quality of the region? Motor vehicle exhaust is one of the sources of pollution, and it is really okay to install the detector on the "pollution source"? In this regard, Professor Tan said that with the improvement of vehicle exhaust emission standards, the amount of PM2.5 directly produced by exhaust gas is not much, but more "catalysts" and "raw materials" (nitrogen oxide gas and volatile organic gas) of PM2.5. PM2.5 is the secondary product of these emissions during the diffusion process, so the taxi carrying the detection device will not have a greater impact on the sampling at that time, and can better reflect the pollution situation in small areas. This point has also been proved from more than a year of monitoring.

　　"Open a Window" to Understanding the Urban Environment

　　"Through this monitoring system, it can also better help people to discover the distribution law of urban air pollution." Professor Tan Hongwei’s team drew the "Shanghai Four Seasons Hourly PM2.5 Concentration Map" based on the monitored data. It can be found that the PM2.5 concentration in Shanghai does not show a significant trend of "decreasing from the city center to the suburbs" like population density and enterprise density. It can be roughly summarized as "the suburbs are integrated, and the east is better than the west." There are also some interesting findings from the map. The PM2.5 concentration of the main roads that are even congested on weekdays is not higher than that of the surrounding areas.

　　In addition to using taxis to monitor outdoor air quality, Professor Tan Hongwei’s research group is also working on indoor air quality research. "Our goal is to build a three-dimensional environmental monitoring network on the ground and in the air to help improve the living environment, from outdoor fixed-point monitoring to mobile monitoring (urban public transportation, shared bicycles) and aerial (drone)."

　　In order to better understand the city they live in, Professor Tan’s team will further explore cooperation with urban data innovation enterprises to expand the space of data applications and services. "We welcome some volunteers to join the air quality research experiment, and we will install indoor air monitors for them for free," said Tan Hongwei. "The monitoring data will be sent to their mobile phones in real time through the APP, and their homes will also become part of the scientific research."

Time Network News, directed by Huang Mingsheng and starring Ren Xianqi, Ren Dahua, Fang Zhongxin, Tan Yaowen, and Wu Zhuoxi, the crime Hong Kong film "Edge Walker" officially landed in major theaters across the country today, and the public poster was also exposed.

Marginal Walker

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113 Minutes – Crime/Action will be released on April 15, 2022

"Marginal Walker" sets the background of the story in Xiangjiang on the eve of its return in 1997. At that time, the situation was chaotic, and disputes between multiple forces continued. At present, Lin Yaochang (Ren Dahua, played), a gang talker, entrusted an important task to his crony A Luo (Ren Xianqi, played). A Luo with multiple identities wandered between black and white under the chaotic situation of the rivers and lakes. Brothers with different camp positions chose to stick to love and righteousness in the face of the fetters of human nature.

The film brings together Ren Xianqi, Ren Dahua, Fang Zhongxin, Tan Yaowen, Wu Zhuoxi, Hong Jinbao, Chen Guokun, Lin Xiaofeng, Zhang Zhaohui, Zeng Jiang and other golden lineups, which can be said to be a collective gift from the old boys of Hong Kong films.

The content of the 2021 annual board of directors’ management review is as follows:

　　I. Discussion and analysis of operating conditions

　　In the first half of 2021, the backlog of household consumption demand affected by the epidemic was gradually released, and the company’s various operating data were quickly repaired; since the second half of the year, real estate-related regulatory measures have been introduced one after another, and consumers’ willingness to buy houses has been affected to a certain extent in the short term.

　　However, no matter how the general trend changes, consumers’ pursuit and yearning for a better life have not undergone fundamental changes, and the basic needs of "decorating a personalized home" have not undergone fundamental changes. Therefore, the company insists on continuously meeting the needs of consumers as its mission. Through measures such as reaching customers through omni-channel, creating high-value, efficient products and extreme scene experiences, optimizing professional case design and one-stop matching, it has continuously tackled difficulties in the unfavorable environment of intensified competition and sharp fluctuations in raw material prices.

　　During the reporting period, the operating income was 20.442 billion yuan, an increase of 38.68% year-on-year, and the net profit attributable to shareholders of listed companies was 2.666 billion yuan, an increase of 29.23% year-on-year.

　　2021 is the first year for the company to launch the long-term development goal of "turning Europai into a world-class home furnishing group". The three major systems of marketing, function and manufacturing are fully coordinated, and they have taken a solid first step.

　　(I) Functional system

　　During the reporting period, adhering to the tenet of business promotion, service and guarantee, the functional system is based on the medium and long-term incentive mechanism, and promotes the dynamic control of salary and preparation; continuously improves the efficiency of capital use, operation accounting efficiency, financial settlement efficiency and quality; in extreme environments, multiple means to ensure the supply of raw materials, and multiple measures to implement procurement control costs; strengthen the system governance and supervision and verification functions, firmly adhere to the bottom line of compliance, and consolidate risk control; the digital construction of internal affairs has achieved obvious results, and the logistics support work has been further transformed and upgraded.

　　(2) Manufacturing system

　　In 2021, due to repeated epidemics, logistics interruptions, raw material price increases, superimposed environmental protection production restrictions, power cuts and many other unfavorable factors, the manufacturing system through the effective implementation of lean improvement, intelligent manufacturing, information construction, incentive mechanism reform and innovation, greatly improve the production efficiency, significantly reduce the comprehensive cost rate of manufacturing, meet the customer’s increasingly stringent requirements for product quality, price, delivery and service, providing a strong guarantee for the realization of the company’s business goals.

　　1. During the reporting period, the company’s wardrobe net aldehyde upgrade, integrated research and development, cabinet door branch production, door panel new product development and promotion and other key projects achieved remarkable results; wooden door lean production model reform and engineering system special project construction achieved phased results; cabinet standardization and other projects achieved initial results;

　　2. The improvement of the operation of each production base has achieved remarkable results. During the reporting period, a total of nearly 200 lean improvement projects were carried out. At the same time, the Group was escorted by means of fine control and operation standardization to reduce costs and increase efficiency.

　　During the reporting period, the company completed more than 400 types of new Product Research & Development in 2022; the company’s R & D center was awarded the National Industrial Design Center; the product won a number of German Red Dot Awards, Japan G-MARK Design Award and other international design awards; the home product system was fully upgraded, greatly integrated, streamlined and optimized; the pre-research technology development results were excellent, and the cost was effectively reduced by more than 10 million; the performance growth momentum of smart home related products is gratifying.

　　4. The procurement informatization has achieved remarkable results: the coverage rate has risen to 98%, and the "iron triangle" function of the three-level coordinated procurement system of groups, business lines, and bases has begun to show results.

　　(III) Marketing system

　　1. The Oupai wardrobe (customized for the whole house) is imposing like a rainbow, and the peak is determined in Kunlun

　　In 2021, Oupai Wardrobe (Whole House Customization) will cut through the thorns all the way with the "trend of the king" and attack the city. First, in order to meet the urgent demands of consumers for environmentally friendly home furnishings, from a single substrate without aldehyde to space net aldehyde, break the situation with "net aldehyde" and lead a new round of "environmental protection wave" in the industry; second, profound innovation and change, from layout display to event landing, marketing model innovation to bag carrying, e-commerce, home improvement, and complete decoration channel expansion, all-round attack, and comprehensive customer acquisition; third, breakthrough to lead the whole customization, extending cabinet customization to space customization, leading the industry with "three high" (R & D, appearance, strict) standards, injecting new momentum into the company’s future development.

　　2. Oupai cabinets are strong and empowered

　　In 2021, the core competitive advantages of Oupai cabinets will become more solid and prominent. First, more than 1,300 new and newly installed stores will be opened throughout the year; more than 3,000 retail dealers will be promoted to cooperate with the installation enterprises; more than 600 stores will be opened throughout the year through innovative integrated kitchen business models; second, the multi-point layout of complete decoration, distribution, and integrated kitchens will build channel advantages and lead the development direction of all channels; third, we will grasp the pulse of the market, create new marketing models such as "healthy kitchen" and "old kitchen rejuvenation", and fully inject new momentum into business development, fully reflecting the strength and appeal of the world’s leading cabinet brands.

　　3. The whole house is equipped to ride the wind and waves and make great progress

　　2021 is the fourth year that the home furnishing industry is leading the way, and it is also the year of "breaking the game" for the European home furnishing industry. The annual order performance has increased by more than 90% year-on-year, achieving high-speed growth. The first is to launch a new brand "StarHomes Star Home", realize the integration of dual brands into the entire customized track, and consolidate and further expand the company’s leading advantage in the complete track under the strategic policy of "two wings go hand in hand, global coordination"; the second is to take customized products as the core + resource integration + double dragon alliance form of continuous evolution, give full play to the unique advantages of European products, effectively fill the product shortcomings of home improvement companies, and further strengthen the empowerment of end points; the third is to carry out a full range of "blood transfusion" and "wisdom transfer" for large home furnishing dealers to help the reconstruction of the end point operation system, the transformation of the management model and the improvement of the overall operation efficiency.

　　4. Actively respond to large-scale businesses and seek progress while maintaining stability

　　In 2021, Oupai’s bulk business will actively adjust its business rhythm in response to market changes, strictly control risks, and seek progress while maintaining stability. First, it will give full play to its multi-category R & D and manufacturing advantages, and cooperate with high-quality strategic customers to carry out a number of co-researched parts and supporting projects for accurate matching; second, it will give full play to the advantages of large home furnishings, fully penetrate the hardcover post-loading business, and transform from a hardcover material supplier to a hardcover whole service provider; third, it will deeply cultivate talent housing, affordable housing, and the reconstruction of old residential areas in various places, as well as national key supporting projects in Beijing, Xiongan New Area, Shenzhen, and other regions. Therefore, even in the context of severe competition in the real estate fine decoration supporting business, the company’s engineering business has hardly been affected by minefield projects, and has achieved steady growth

　　5. Obli transforms and moves forward, without stopping

　　Focusing on the strategic policy of Dare to "break through" and "create", Ou Boli has comprehensively upgraded its products, display and sales, achieved the promotion of the "whole house customization" industry, and successfully entered the first competitive echelon in the industry. The first is to carry out a new brand positioning of "specially born for the Me generation", and the target customers are more focused; the second is to reshape the original light luxury product system with "beauty", "quality", "material" and "interesting" as the core, and implement high, medium and low breakthroughs in the price belt to effectively expand the customer base; the third is to create a traditional retail upgrade + bag + packaging enterprise + e-commerce Obli channel ecological chain to realize the transformation to retail service providers, and maximize the passenger flow; the fourth is to expand the sales model from closet clothes to full-category full-house customization of "closet clothes, wood and bathroom + electrical appliances + home accessories" to achieve the transformation and upgrading of the end point profit model.

　　6. Opponi wooden doors are making multi-dimensional efforts, firmly ranking first in the domestic wooden door industry

　　In 2021, Ouponi wooden doors will make multi-dimensional efforts and achieve rapid growth in performance. First, brand building: around the five-defense function of the category, complete multiple rounds of new product launches through product + star dual IP blessing, and build a professional brand moat; second, channel deepening: the proportion of high-quality dealers throughout the year has been greatly increased, and home improvement cooperation channels have been deeply dug; third, model innovation: the M6 profit model has highlighted the effect, and the V3 sales design certification project has helped the customer order value to increase significantly. Throughout the year, a number of star tour live broadcasts and top-stream live streaming host live broadcasts have been completed, helping to receive more than 120,000 orders.

　　7. Oupai Sanitary Ware continues to lead the transformation of the bathroom industry

　　In 2021, Oupai Sanitary Ware, as the pioneer of Quanwei customization, will continue to lead the transformation of the bathroom industry, release Quanwei space health solutions, and strongly promote Quanwei customization into the 3.0 era. First, to create a new retail model of () integrated marketing communication; second, to complete the whole package, open up engineering channels, and successfully build a multi-channel business model; third, to establish a global strategic supply cooperation alliance to create a new marketing model of integrated bathroom space design, one-stop matching, and package services, and redefine the new standard of the industry.

　　(4) Digitization, informatization, and intelligence help "build Oupai into a world-class home furnishing group"

　　The information value chain of customized home furnishing is very long, and every link such as design, order placement, production, logistics, installation, and after-sales needs to be connected through information technology in order to provide users with a complete product customization experience. Focusing on the construction goal of "design and manufacturing integration, centralized planning, multi-base collaborative production, and intelligent manufacturing system support", the company has successfully built a large-scale non-standard customized home intelligent manufacturing support technology platform and an industrial Internet platform. It has built a full three-dimensional information model that supports the integration of large home furnishing design, display, and manufacturing. It has established a data center and a central product platform for marketing and manufacturing. Through the data intelligence center, it has realized the information management of the whole process from self-design to after-sales of customized products.

　　As a large-scale non-standard customization enterprise with an annual output of over 900,000 sets of cabinets and an annual output of over 2.90 million single wardrobes, the successful application of information technology has greatly improved the efficiency of the company in all aspects of design, quotation, order placement, order dismantling, technical review, price review and settlement, and correspondingly improved the efficiency of the entire chain.

　　1. Marketing informatization

　　During the reporting period, more than 7,000 stores across all categories and channels of the company have realized the full application of self-developed CAXA home design software. At present, CAXA home design software has realized the integrated design and scene sales of the whole house space (kitchen, clothing, wooden doors, wall panels, bathroom, balcony, home accessories). Intelligent technology applications such as intelligent design, one-click rendering, one-click process inspection, one-click quotation and one-click order placement not only make the design efficient and smooth and display realistic, but also ensure data quality, providing a strong guarantee for the integration of design, manufacturing and supply chain, and the digitalization of the whole business chain. In 2021, there were nearly 30,000 CAXA design software charging accounts, forming a cloud computing power support capability with more than 40,000 single-day online design solutions, more than 100,000 orders placed on peak days and more than 400,000 high definition rendering graph, which is the most cloud computing power for domestic customized enterprises.

　　2. Manufacturing informatization

　　The MSCS production scheduling control system and XMES flexible manufacturing management system independently developed by the company have reached more than 1 million pieces of board parts per day; fully realized the "75% trial-free, 85% trial-free and quick review, and 95% one-time pass" of customized orders; the settlement center and TIMS (delivery information system) platform completed the construction, comprehensively improving the efficiency of dealer capital settlement and order logistics warehousing and distribution management; innovating information models and software applications such as PLM, MPCS, and intelligent batch optimization, empowering manufacturing to reduce costs and increase efficiency; the order conversion capacity and level of such a large-scale non-standard customized home intelligent manufacturing support platform fully support the efficient operation of the world’s largest customized home enterprises.

　　3. Functional informatization

　　"Smart Park, Smart Office, Smart Manpower, Smart Process" The four-intelligence system has deepened the development and application, and entered a new stage of development of "Safe Europe + Smart Europe".

　　

　　II. Industry situation of the company during the reporting period

　　(A) the basic situation of the industry

　　According to the National Economic Industry Classification issued by the National Bureau of Statistics in 2019 (GB/T4754-2017), the company is engaged in the wooden furniture manufacturing industry (C211) in the furniture manufacturing industry (C21); according to the "Guidelines for Industry Classification of Listed Companies (Revised in 2012) " issued by the China Securities Supervision Commission (Announcement of the Securities Supervision Commission [2012] No. 31), the company is engaged in the integrated innovation industry in the furniture manufacturing industry in the manufacturing industry – the overall home furnishing industry.

　　2. The industry in which the company is located is the furniture industry. Since 2018, with the changes in the real estate market and the adjustment of the channel structure, the overall growth of the furniture industry has been under pressure. The furniture industry has strong offline experiential consumption characteristics, and end point stores are important space display places and bear the functions of transaction links. Affected by the repeated impact of the COVID-19 pandemic in some regions and cities across the country, there are certain uncertainties in the operating environment and market conditions of furniture enterprises. End point retail channels are under pressure. Under the influence of epidemic prevention policies, furniture stores and end point outlets are temporarily closed, and installation service personnel cannot come to the door for delivery and installation, which in turn leads to the overall growth of furniture manufacturing revenue in the past two years under certain pressure. With the epidemic gradually under control, the backlog of consumer demand for some furniture was delayed, offline stores resumed normal business, and the retail market performance of the furniture industry gradually picked up. According to the statistics of the National Bureau of Statistics, the annual operating income of the furniture manufacturing industry was 800.46 billion yuan by the end of 2021, an increase of 16.42% compared with 2020.

　　3. The company’s subdivision is the custom furniture industry, and the specific categories can be divided into custom cabinets, custom wardrobes (whole house customization), custom wooden doors, custom bathroom cabinets, etc. With the improvement of consumers’ preference for personalized customized products, the improvement of the storage function demand for living space and the enhancement of the demand for unified overall style and "high value", the application field of customized furniture expands from kitchen space to bedroom, living room, balcony, bathroom, wall board and other spaces, and the penetration rate of subdivision categories also increases with the increase of consumer usage ratio. Customized furniture can better meet the composite needs of home improvement consumers for product function, appearance, and storage from the perspective of consumer demand. Mature custom cabinets, custom wardrobes in the growth stage (whole house customization), and other categories are each rejuvenated.

　　(2) Industry characteristics

　　1. Periodic

　　Custom furniture belongs to consumer discretionary, macroeconomic development cycle, real estate sales cycle, changes in national income and consumer consumption concepts, etc., will have a certain cyclical impact on the custom home industry.

　　2. Seasonality

　　Customized furniture industry has seasonal characteristics, mainly related to the purchase of commercial housing and the delivery time of commercial housing, and also related to the secondary decoration of residents’ old houses. At the same time, due to the vast territory of our country and the large climate differences, there is also a certain correlation between seasonality and geographical distribution.

　　3. Decentralization of layout

　　The overall market structure of the custom furniture industry is relatively fragmented. According to the data of brokerages and the industry, the CR5 is estimated to be about 15%. Although the market share of leading enterprises is gradually increasing, it is still relatively low compared with mature industries such as home appliances. The regional decentralization of dealers, the low entry and exit threshold of the industry, the persistence of long tail market demand, and the further improvement of traffic fragmentation have delayed the process of increasing industry concentration. Specifically, the following reasons include:

　　(1) Regional decentralization of distributors

　　The retail channel layout of the custom furniture industry mainly relies on dealers. Dealers have strong regional characteristics, and the business area is divided into a single city. The number of large merchants who can operate in a company is small, and the proportion of the total is low. Most dealers are mainly self-employed, so the market share in a single city is relatively low, which brings about a lower overall proportion of custom furniture enterprises. The characteristics of dealer channels determine that the custom furniture retail channel is highly fragmented.

　　(2) Low entry and exit barriers to the industry

　　The custom furniture industry has gradually formed a standard model in terms of production and manufacturing links, information systems, etc. The cost of production equipment procurement is relatively affordable, the investment in fixed assets in the early stage is limited, and small and medium-sized enterprises can rely on a mature supply chain system for production capacity construction. Therefore, the industry entry threshold is relatively low; if the operation is not good, the silent cost such as end point store closure is relatively easy to accept, so the industry exit threshold is relatively low. The above reasons for the clearance of small and medium-sized enterprises are not irreversible, and the integration process of the industry is delayed.

　　(3) The degree of traffic fragmentation is further improved

　　At present, the demand flow entrance is further dispersed, and multiple channels such as hardcover, bag check-in, and complete packaging are developing in parallel with traditional retail channels, which also affects the improvement of market concentration.

　　(C) the status of the company in the industry

　　Since 2011, companies in the custom furniture industry have landed in capital markets one after another, and have gradually attracted widespread attention. From the perspective of the overall scale of operating income and net profit and the scale comparison of sub-categories, the company ranks in the leading position in the same industry. It leads its peers in many aspects such as Product Research & Development innovation, marketing idea expansion, channel mining and expansion, and takes the lead in running out of a relatively mature and feasible business model to create more possibilities for consumers’ better home life. As a global leader in custom cabinets, the company has achieved medium and high-speed growth under the condition of high base. The leading position in the industry has been continuously consolidated. The revenue scale, end point brand influence and channel layout to reach consumers far exceed that of global companies in the same industry. With the continuous development of the company’s customized wardrobe (whole house customization) products and accessories, the revenue scale has jumped to the industry leader, and the "Oupai" brand influence has continued to strengthen among various categories, and the competitive advantage has continued to highlight.

　　According to the statistics of the third quarter report of 2021 of 9 listed companies in the custom home furnishing sector, the company achieved operating income of 14.40 billion yuan in January-September 2021, accounting for 38% of the sum of the operating income of the above-mentioned custom home furnishing listed companies; the company achieved a net profit of 2.10 billion yuan in January-September 2021, accounting for 51% of the sum of the net profit of custom home furnishing listed companies.

　　

　　III. The company’s business during the reporting period

　　(A) the main business of the company

　　Oupai Home Furnishing was established in 1994 and is a leading one-stop high-quality home integrated service provider in China. The company is mainly engaged in personalized design, research and development, production, sales, installation and interior decoration services of whole house home furnishing products. The company started with custom cabinets and extended from cabinets to whole house products, covering whole kitchen, whole wardrobe (whole house customization), whole bathroom, custom wooden door system, metal doors and windows, soft decoration, furniture matching and other whole home products. The company is committed to customizing a unique home for each family, so that more families can enjoy high-quality home life experience.

　　Quanwei customization

　　(2) The company’s main business model

　　The products operated by the company mainly adopt the order-based production model, and "tailor-made" is the core of the company’s business model. The staff of the company’s specialty stores design corresponding solutions according to the customer’s house space layout and size, personalized preferences, functions, etc., and render renderings through the company’s self-developed information sales system for customers to make consumption decisions; after the customer confirms the design plan, the order is directly transmitted to the company’s production department through the information system. The company organizes production according to the order content, and finally realizes the delivery and installation of customized home products. The company adopts a vertically integrated business model, covering all aspects from raw material procurement, design and development, production and manufacturing, branding, product sales, etc., to achieve effective control of the entire industrial chain.

　　1. Procurement model

　　(1) The company’s procurement process and procurement process

　　The company has developed a complete management system and standard system for the procurement process to achieve unified internal material specifications and unified procurement technology Quality Standards to form the basis for large-scale procurement; establish a secondary procurement model for headquarters and bases to improve the effectiveness of comprehensive supply chain management, strengthen procurement plan management, timely and effective supply, and reduce sluggish materials. The products purchased by the company mainly include production raw materials such as plates and functional hardware, product accessories, and household accessories such as kitchen appliances.

　　From the perspective of procurement, the company’s procurement business can be subdivided into front-end business and back-end business. The front-end business is handled by the group’s supply chain management center and procurement center. The supply chain management center is responsible for supplier selection, assessment and evaluation, and procurement price management, so as to achieve the unification of the supply channels of the same materials in each business sector. For materials and equipment whose annual consumption reaches a certain scale, the company adopts the method of on-site invite tenders to issue invite tenders to qualified suppliers. Through on-site invite tenders to achieve the best selection and achieve the expected procurement goals; the procurement center is responsible for classifying and summarizing the amount of materials used by the group, coordinating the implementation of centralized procurement in each production base, and giving full play to the scale advantages of procurement. The procurement back-end business is the execution of specific purchase orders and material acceptance, which is mainly implemented by the physical control departments under each product manufacturing line.

　　(2) Raw material inventory arrangement

　　In order to strengthen the management of raw materials, ensure the continuous supply of materials, rationally control inventory, standardize the process of entering and leaving warehouses, and maintain the safety and integrity of assets, the company has developed a relevant system for raw material inventory management.

　　According to the company’s procurement implementation management measures, the material management department sets the safety inventory. The person in charge of inventory analyzes the rationality and effectiveness of material arrangement through data and inventory arrangement. If there is any abnormality, timely feedback procurement to modify the relevant material items to ensure that the material inventory is controlled in the best state that neither the production is "shut down for materials" nor the material inventory is inflated. Ensure that the number of material turnover in the warehouse meets the predetermined requirements. At the same time, strengthen the inventory period management. All kinds of raw materials and materials are set with an effective storage period. The material distribution is strictly in accordance with the first-in, first-out principle, and the daily work is strictly in accordance with the 5S management and safety management specifications in the warehouse. In the outbound management link, each production workshop counts the material demand according to the daily production task, and the inventory management department conducts the material delivery work after receiving the valid receipt credentials.

　　2. R & D model

　　The company has set up a Home Furnishing Product Research & Development Center at the group level, which is responsible for coordinating and coordinating the company’s product and technology development management work. At the same time, the company’s overall cabinets, overall wardrobes, large homes, overall bathrooms, custom wooden doors, doors and windows and other business segments have product planning and R & D departments. Each product Research & Development department of the company prepares annual new Product Research & Development tasks, temporary Product Research & Development design tasks and extended design tasks according to market trends, product sales analysis and company development needs. The R & D department, sales department, purchasing department, process department, production department, and quality department all perform their duties and cooperate in the evaluation of new materials, new product renderings, and physical samples to ensure that new products are successfully introduced to the market with excellent quality and mature technology.

　　The company has always adhered to original design. In addition to having a number of high-level designer teams, it has also reached strategic cooperation alliances with well-known domestic design studios, Italy and other top designers. Mature Product Research & Development management system, perfect training and R & D incentive mechanism make the company’s R & D level and innovation ability always at the leading level of the overall home furnishing industry.

　　3. Production model

　　Different from the production of standard home products, custom home enterprises generally have a series of difficulties in order processing, high information requirements, huge data volume, and high processing accuracy in the production and manufacturing process, resulting in a high threshold for large-scale home customization production. At the same time, with the advent of the digital integration era, the division of labor in the industrial chain has become deeper, and intelligent manufacturing has become a new development direction for the custom home industry.

　　In order to comply with the development trend of modern manufacturing industry, break through production bottlenecks, focus on the big pattern of Oupai Manufacturing 2025, and achieve another breakthrough in information construction, Oupai fully absorbs the TPS production model, based on the characteristics of the custom home furnishing industry, focusing on the three end-to-end processes of product engineering data flow (from product design to production), production information flow (from customer demand to production instructions), and production process flow (from material to finished product shipment), and using the self-developed information management system as a link to efficiently connect, integrate and integrate. In order to achieve the connection between design and digital production and manufacturing, the integration of the information system of the whole business chain, the integration of production process, equipment automation and intelligence, and maintain the leading advantage of Oupai manufacturing information in the home furnishing industry.

　　4. Sales model

　　The company adopts a compound sales model based on dealer stores, supplemented by bulk business, direct-operated stores and exports.

　　(1) Dealer store sales model

　　A. Traditional dealer model

　　The dealer store sales model is the main sales model in the custom home furnishing industry. It refers to the selection and cultivation of dealers who recognize their own brand value, strong financial strength, good market reputation and rich market experience, and sign a "Cooperation Agreement" with them. Authorize them to set up specialty stores to sell products produced by enterprises in specific areas, and the dealers bear their own business risks. In the process of production and operation, the company provides timely assistance and empowerment to dealer personnel training, operation and management. The advantage of the dealer store model is that enterprises can make full use of the dealer’s experience and social resources, quickly build sales channels and networks, refine market end point marketing, and form a marketing promotion strategy that is highly in line with the local market environment, which is conducive to the rapid expansion of market share.

　　B. Decorated home model

　　The continuous promotion of domestic hardcover and decoration business has a more obvious impact on the passenger flow of traditional retail channels. Among them, home improvement companies, as the front entrance, have a greater role in diverting passenger flow. In order to layout the decoration channels and expand customer resources, the company took the lead in expanding the decoration channels in the industry, and began to pilot the European home furnishing business model in 2018.

　　Oupai Home Furnishing refers to the company’s direct selection and cooperation with large-scale and well-known high-quality home improvement companies in various places, making full use of the company’s high branding impression, rich product categories, category matching process plate integration and other advantages, supplemented by the company’s mature information sales system, quickly import the end point of the installation enterprise, greatly improve the efficiency of the end point, shorten the running-in period, and synchronously empower the brand and product. In the entire Client Server link, the company is responsible for product manufacturing and marketing support, etc. The home improvement company is responsible for providing customized home design and installation services and home improvement design landing construction.

　　The expansion of the whole decoration business is conducive to the company to expand customer flow channels in the new market environment and seize market share. The company actively implements the marketing assistance policy of whole decoration dealers, and accelerates the development of whole decoration channels and the construction of marketing end point models. At the same time, the company strengthens and guides Oupai retail dealers to cooperate with local home decoration and whole decoration channel companies through mechanism design, promotes retail and whole decoration dealers to work together to activate the consumption of customized home products in the local market, and works together to complete the sales expansion of Oupai to the local home decoration market and enhance the overall share of Oupai brand.

　　(2) Direct-operated store sales model

　　The direct-operated store sales model refers to the company’s use of equity funds to open "Oupai", "Oupai", "Oupai", "Oupai" and "Oupai" series brand stores in large stores, shopping centers, and street-facing stores to sell the company’s products (including Oupai cabinets, Oupai wardrobes, Oupai bathroom, Oupai wooden doors, Oupai whole house customization, etc.). At present, the company has opened direct-operated stores in Guangzhou.

　　(3) Bulk business sales model

　　The company signs product supply and installation contracts with real estate developers or engineering contractors, and the company is responsible for the supply. The engineering service provider is the actual operator of the project performance, responsible for the design, transportation, installation and after-sales of related products. The company signs agreements with engineering service providers and supervises the performance of engineering service providers.

　　(4) Export sales model

　　There are two main modes of product export: foreign bulk business sales and foreign retail sales. Foreign bulk business sales refer to the company’s independent participation in project negotiation, contract conclusion and performance; foreign retail sales refer to the company’s sales of the "Oupai" series of household products through retail channels or in the form of choosing foreign distributors.

　　5, branding mode

　　The company attaches great importance to the construction of Oupai Home Furnishing’s series of brands, branding mainly through several aspects:

　　(1) Brand planning. Based on the research of enterprises, brands, industries, and consumers, elevate the company branding to the height of corporate business strategy, propose the medium and long-term development strategy of corporate brand, and guide the specific brand marketing tactics in the future. Deeply dig into the core value system of the brand, and take it as the center to establish a strong brand identity system to bring strong associations to consumers.

　　(2) Brand publicity. In order to standardize the company’s brand publicity, improve brand management, promote brand development, effectively protect the brand, and maximize brand value, the company has formulated a detailed brand management system, implemented various public welfare brand advertising, in-feed ads, and soft news publicity in various media channels, and actively participated in various public welfare sponsorship activities, organizing various celebrations, press conferences, promotions, and investment exhibitions.

　　(3) Channel layout and promotion. Fully implement the "10 + 1" end point business model. Through a wide range of distribution stores, unified and tidy design and decoration, and well-trained professionals to display the overall image of the company, improve the popularity and reputation of the "Oupai", "Oupai", "Oupai", "Oupai" and "Oupai" series brands. The company has a complete assessment, supervision and early warning mechanism for the operation effectiveness and service quality of dealers to protect the interests of end point consumers to the greatest extent and maintain the reputation of the Oupai brand. The company’s dealer management level has always been ahead of the same industry.

　　6. Sales logistics and warehousing models

　　In order to standardize the warehousing and logistics process of the company’s various categories of products, the company has formulated relevant systems covering warehousing, shipping, and material information service management, and set up a logistics center under the manufacturing system to be responsible for the logistics management of the group’s products. At the same time, in response to the lack of in-transit management in the industry, high transportation losses caused by multiple transits, and problems of wrong and missed goods, the company actively explores a new business model for customized home products logistics.

　　

　　IV. Analysis of core competitiveness during the reporting period

　　(1) Powerful brand influence

　　Since its establishment 28 years ago, with its strong scale and strength advantages, Oupai has been diligently pursuing on the road of specialization, and constantly serving domestic and foreign consumers with the advantageous products of "European quality and Chinese price". The "Oupai" brand has a considerable branding impression and influence in the minds of consumers, and is gradually transforming into reputation and trust. The advertising slogan "Home, Love, Oupai" has been deeply rooted in the hearts of the people. From 2016 to 2021, Oupai was selected as one of the top 500 Chinese brands for six consecutive years with its strong brand strength, and rose year by year. In 2021, it ranked 138th with a brand value of 43.951 billion yuan. In addition, Oupai was also selected as one of the top 500 private enterprises in China’s manufacturing industry for five consecutive years. In 2019, 2020 and 2021, it won the honors of "Hurun China Top 500 Private Enterprises" and "China Top 500 Manufacturing Enterprises" for three consecutive years.

　　Strong end point sales system

　　After years of channel investment and construction, the company has established the largest marketing service network in the home furnishing industry, which cooperates closely with the group, grows together, and spreads across the country. It has the most powerful dealer (service provider) resources in the industry and distributes more than 7,000 stores. In terms of end point management, since its establishment, the company has been adhering to the concept of dealer roots, and has pioneered a perfect dealer management system such as thousand points assessment mechanism, "10 + 1" Oupai end point marketing system, double 50 theory, and storefront 4S management, and effectively implemented it. At the same time, the company conforms to the development trend of the industry, deepens the omni-channel development strategy, and builds a more mature channel operation model with retail and packaging channels as the backbone, engineering and e-commerce channels as the two wings, and direct sales and foreign trade channels as important support.

　　(3) The advantages of digitalization, informatization and intelligence are empowered

　　Yao Liangsong, chairperson of the company, said that "first-class informatization may not necessarily achieve first-class enterprises, and first-class enterprises must have first-class informatization." As the world’s largest double-material champion manufacturer of single-product custom cabinets and whole-house customization, Oupai has provided full-process digital transformation and construction after five years of enterprise transformation and upgrading. It has established a global and lean information development team including the group’s marketing information center, manufacturing information center, functional information center, and professional software company (Beijing Jiaju Technology). It has independently built core systems such as marketing support software MTDS, design software CAXA, MSCS, MOMMES, TIMS, etc., marking that the intelligent technology platform centered on cloud design, big data application, and robot flexible manufacturing has entered the practical application stage. Digitalization, informatization, and intelligence will help "make Oupai a world-class home furnishing group".

　　In the past five years, Oupai Informatization has taken the digitization and intelligent integration of product design and manufacturing as the R & D direction, and around the construction goal of "design and manufacturing integration, centralized planning and multi-base collaborative production, and intelligent manufacturing system support", the company has successfully built a large-scale non-standard customized home intelligent manufacturing support technology platform and an industrial Internet platform, built a full three-dimensional information model that supports the integration of large home design, display and manufacturing, and established a data mid-table and central product platform for marketing and manufacturing. All aspects of marketing, design, production and delivery have been fully digitized and cloud-based, forming a closed loop of data links, and realized the information management of the whole process from self-design to after-sales of customized products through the digital intelligence center.

　　(IV) Mature and efficient systematized operation advantages

　　The company attaches great importance to system construction and implementation. There are more than 700 business systems, covering three major system businesses: function, manufacturing and marketing. Based on the customized attributes of the company’s products, in order to respond to the individual needs of customers and the rapid changes in channels, the company adjusts its business strategy in a timely manner to gain a first-mover advantage in channel change, integration and industry reshuffle. The systematic coordinated guarantee mechanism oriented by marketing front-line needs is the end point to escort product competition, channel preemption, strategy adjustment, management upgrade and other aspects, and continues to empower, always maintaining the strong competitiveness of the European system.

　　Mr. Yao Liangsong, the controlling shareholder of Oupai Home Furnishing, and the company’s core management have rich industry experience in the home furnishing industry, and have a good judgment and grasp of the industry’s strategic trends, enterprise development direction, employment mechanism, and incentive measures.

　　And with the company’s leading position in the industry becoming increasingly stable, the company’s talent introduction strategy of "building a nest and attracting phoenix" has also been carried out smoothly, attracting more high-quality industry talents to join Oupai, and working together to achieve the grand goal of "turning Oupai into a world-class home furnishing enterprise".

　　(5) Strong product and process R & D and innovation capabilities

　　The company adheres to innovation to promote development, constantly independent research and development, innovation, and unremitting research and development of new products, new materials, new processes, and new technologies, so that the company’s process and R & D level is always at the forefront of the industry. In order to meet market demand, the company has continuously researched and explored in the fields of product process structure design, new material development and application, and process quality management. The company’s leading process technology level provides a strong technical guarantee for the production of high-quality customized furniture products. The company continues to improve and innovate production technology, uses informatization as a tool and means to promote the improvement of process technology, establishes a technical talent incentive assessment mechanism with results as the guide, and establishes a perfect process-level process control system.

　　After years of hard work, the company’s product development has gradually transitioned from single product customization to whole-house customization, whole-house customization, and from single new product design to new product design, extension design, and functional design. As of December 31, 2021, the company and its holding subsidiaries owned a total of 595 patents and 84 computer software copyrights.

　　(6) Flexible large-scale non-standard customization capacity

　　In the early 1990s, Europai took the lead in introducing the concept of European "integrated kitchen" to China, pioneering the industrial production of modern cabinets in China, and was known as the advocate of China’s "kitchen revolution". With the company’s continuous R & D investment over the years, deep technical process reserves, leading home furnishing R & D strength, and bargaining power in the upstream and downstream of the industrial chain, the company has explored a large-scale non-standard customized product manufacturing model with Europai characteristics. At present, the company’s total production scale of customized furniture products ranks first in the industry. The company’s production capacity design is based on the national layout and large home furnishing strategy, relying on manufacturing to build four production bases: East (Wuxi Base), South (Qingyuan Base), West (Chengdu Base) and North (Tianjin Base), forming a national capacity radiating East China, South China, West China and North China.

　　

　　V. Main operating conditions during the reporting period

　　During the reporting period, the operating income was 20.442 billion yuan, an increase of 38.68% year-on-year, and the net profit attributable to shareholders of listed companies was 2.666 billion yuan, an increase of 29.23% year-on-year.

VI. Discussion and analysis of the company’s future development

　　(I) Industry patterns and trends

　　1. According to the research data of the "2021 China Internet Home Furnishing Development White Paper", the consumption of home users is developing in a rational direction. In the choice of home building materials, 82% of the survey users value the environmental protection, health and safety of home building materials the most, and 77% of the survey users value health and comfort the most in the choice of furniture. Based on the upgrade of consumers’ demand for environmental protection and health, on April 16, 2021, the company exclusively released "Alaldehyde-free Healthy Home 2.0", and used it to launch the second generation of aldehyde-free additions with five functions of formaldehyde-free addition, its own net aldehyde, antibacterial, mildew-proof, and net taste – the net aldehyde antibacterial love core board, leading the whole house customization industry to start a new round of environmental protection upgrades, and solving the home environmental protection problems that have plagued consumers for many years. The second-generation formaldehyde-free addition technology is independently developed by the company, and it is difficult for industry brands in the same industry to quickly follow up on technology in a short period of time, which further strengthens the company’s differentiated positioning and advantages in environmental protection product technology upgrades, and continues to consolidate its leading position.

　　Data source: "China Internet Home Furnishing Development White Paper 2021", Douyin Home Furnishing Interest User Survey, September 2021

　　2. In terms of channels, the passenger flow structure continues to adjust, the growth of traditional channels is under pressure, and the integration of traffic fragmentation has become a medium- and long-term trend. In terms of categories, multiple categories are integrated and penetrated into each other, and the boundaries between categories are gradually blurred. Due to the low barriers to entry in the industry, end point demand presents a long tail distribution, and there are a large number of small and medium-sized enterprises in the industry. The repeated appearance of epidemics has accelerated the industry reshuffle and competition landscape optimization. Some small and medium-sized enterprises have taken the initiative to withdraw from the market due to capital turnover, customer acquisition pressure, etc., which is conducive to the concentration of market share to the leader. Customized furniture head enterprises have shown In addition, following the big home furnishing strategy, the whole decoration channel has become an important direction of active layout and implementation in the development planning of many customization enterprises. The whole decoration company and customization enterprises have promoted the market share from the decentralized long tail to the concentration in the form of specialized division of labor.

　　3. Based on the macro-economic level and the industry environment level, the company’s competitive advantage is mainly reflected in the first-mover advantage of strategic layout and the product advantage, brand advantage, channel advantage and informatization advantage accumulated therefrom. The first-mover advantage of strategic layout is reflected in continuously leading the development path of the industry, tapping growth opportunities ahead of peer companies, and forming a good demonstration and leading effect to lead the industry to explore new growth momentum. Product advantage is reflected in the company’s strong Product Research & Development and design capabilities, fully launching high-environmental performance and high-value products according to consumer needs. Brand advantage is reflected in the company’s continuous consolidation of influence in retail, bulk, and complete packaging channels, multi-category formation of multi-dimensional growth, and continuous improvement of brand influence. The channel advantage is reflected in the perfect end point store layout, and the end point operation quality is continuously optimized and surpasses the average level of the same industry. The advantage of informatization is reflected in the company’s active investment and realization of cross-category and whole-process comprehensive connection. In recent years, from catching up to surpassing, it can continue to drive the efficiency improvement and cost optimization of front-end and back-end order-receiving design and production and all aspects of the whole category. Based on the above advantages, the company’s position as a leading enterprise in the industry has been further consolidated. The Matthew effect is significant. The growth rate of revenue and net profit can still exceed the industry average in the case of a high base. It is expected to achieve a higher market share of all channels and multiple categories in the process of market from dispersion to concentration, give full play to the scale effect, reduce costs and increase efficiency, and obtain good sustainable profitability.

　　4. In addition, the national level also actively guides and promotes the continuous development and growth of the company’s industry, and encourages excellent enterprises with a sense of social responsibility to continue to provide consumers with safe, reliable, healthy and environmentally friendly green home products:

　　(1) The government work report of the two sessions: Adhere to the same tone of housing without speculation, promote the construction of affordable housing, support the commercial housing market to better meet the reasonable housing needs of buyers, stabilize land prices, housing prices, and expectations, and promote a virtuous circle and healthy development of the real estate industry due to urban policies.

　　The stable development of the real estate market will help provide an important foundation for the demand of the home furnishing industry in the post-cycle sector, fully meet the reasonable housing demand, and promote the healthy development of the rigid demand market.

　　(2) On March 4, 2022, the China Banking and Insurance Regulatory Commission and the Central Bank issued the "Notice on Strengthening Financial Services for New Citizens", the main contents of which include: first, implementing differentiated housing credit policies according to city policies, reasonably determining the standards for mortgage loans for new citizens who meet the purchase conditions, and improving the convenience of borrowing and repayment; second, reasonably meeting the demand for housing credit for new citizens who meet the requirements of the housing purchase policy and have the ability to purchase houses and relatively stable incomes; third, providing consumer credit products for the reasonable needs of new citizens in the transition stage of entering the city and settling down.

　　By providing consumer credit products, it helps to ease consumers’ current consumption pressure and promote the release of demand for furniture, home appliances, and other products.

　　(3) In February 2021, the "Opinions of the Central Committee of the Communist Party of China and the State Council on Comprehensively Promoting Rural Revitalization and Accelerating the Modernization of Agriculture and Rural Areas" was issued: Article 18 of it states that it is necessary to comprehensively promote rural consumption, "Accelerate the improvement of the three-level rural logistics system in counties and villages, transform and upgrade the rural delivery logistics infrastructure, further promote e-commerce into rural areas and agricultural products out of villages and cities, and promote the effective connection between urban and rural production and consumption. Promote the replacement of durable consumer goods for rural residents."

　　By promoting the upgrading of durable consumer goods for rural residents, it will help furniture companies to fully channel down and expand their coverage of the third-level market in counties and villages.

　　(2) Company development strategy

　　"There is a family, love and Europai" is not just a well-known advertising slogan, but also the glory and goal we have been working for for 28 years. The company’s corporate vision is positioned to "make Europai an excellent home furnishing enterprise in the world". Looking at the present, in the face of the rapid changes in the industry, in a world of great change, only by taking advantage of the trend can we always stand at the forefront. To this end, the company will continue to work around the "three horses and one car" strategy:

　　1. Informatization strategy: The successful application of Oupai informatization, firstly, improves the user experience, users can feel the warmth of the future home through 3D model browsing, high definition rendering graph, 720 degree rendering and small video in the design stage; secondly, the direct application of design data has greatly improved the accuracy and efficiency of all aspects of quotation, order placement, order splitting, technical review, price review and settlement; thirdly, the improvement of the accuracy and efficiency of these links means that the order design, order conversion cycle, product delivery cycle is shortened, and there are fewer errors. In addition, Oupai informatization conforms to the development needs of the whole group’s customization in the future. In the future, Oupai Informatization will also empower retail distributors to expand new business models through innovative technologies such as the Internet, big data, cloud computing, AI artificial intelligence, and supply chain collaboration, and reconstruct the business ecosystem, industry industry chain, and value chain of big home furnishing. Innovate and change the traditional customization model and upgrade it into a modern, one-stop delivery, and a new generation of big home furnishing business models.

　　2. Building a big home model: Oupai is the first enterprise in the industry to propose a breakthrough big home development strategy. The core of this strategy is to grow from a single product provider to a home integration solution provider to solve the needs and pain points of consumers and channel providers. Driven by the dual advantages of first-mover advantage and enterprise organization and operation coordination ability, Oupai’s big home strategy will continue to move forward: on the one hand, quickly perceive and deepen the research and creation of a variety of big home models, and explore a big home development path that conforms to the situation of Oupai enterprises and adapts to the market situation; on the other hand, continue to explore the integrated sales business model of cabinets +, high-end whole-house customization of wardrobes + home accessories, bathroom +, customized wooden door systems and other categories.

　　3, fully optimize the end point: while maintaining the advantages and status of the original channel, the company will actively layout home improvement, complete, bag, electricity supplier, foreign trade channel business, channel management, system management and innovation management in parallel, and constantly optimize the management mode, multi-dimensional pilot new model, constantly enrich and upgrade the end point sales form.

　　4. Branding: In the context of consumption upgrading, consumers present outstanding characteristics such as youth, branding, health, and intelligence, which is a new direction for future brand promotion strategies. Brand reputation, as one of the core elements of enterprise development, will bring better customer stickiness to the products and services of brand enterprises, and also bring a broader imagination space for the development of brand enterprises. The company will continue to carry out branding and management through multiple channels and forms, so that "home, love, and European school" will be more deeply rooted in the hearts of the people.

　　(III) Business plan

　　In 2022, the company will respond calmly, prepare its troops and move forward through the ice. In 2022, the company strives to achieve a year-on-year increase in operating income of 15% -20% and a year-on-year increase in net profit of 10% -15%. (Special Note: The above is intended to clarify the company’s operating and internal management control goals, and does not represent the company’s 2022 profit forecast, nor does it represent a substantive performance commitment to investors. Whether the above goals can be achieved depends on many factors such as the macroeconomic environment, market conditions, industry development and the efforts of the company’s management team. There are certain uncertainties. Investors are advised to pay attention to investment risks.)

　　1. Continuous strengthening of operation and management capabilities

　　The marketing system always adheres to the consumer demand, end point operation as the core, and the company’s production and manufacturing, functional systems to work together to form a solid pincer-shaped offensive situation, expand the share, bill of lading value, and continuously upgrade the information capability as a series, so that the system can operate more streamlined and efficient, integrate the resources of all parties, and further build the company’s mid-platform operation and management advantages.

　　2. Open up a new shore on the road to big home

　　Under the market background of the continuous rapid switching of traffic trends, omni-channel layout, full-field expansion, penetrating old channels and deepening new channels, giving full play to the advantages of the company’s big home brand platform, building nests to attract phoenix, enriching the new connotation of one-stop consumption of big home, grabbing traffic from outside and digging stock from inside. Combining the leading advantages of the company’s two core categories of overall cabinets and whole house customization, through mechanism design, end point marketing strategies, and information tools, to achieve the growth and integration of various categories of Europai, further establish an absolute competitive advantage from the system, and launch a new impact on higher goals with the attitude of an industry leader.

　　3, the depth of information technology empowers the big home strategy

　　On the basis of the realization of scene marketing and delivery based on full three-dimensional models for multi-space, all-category customized furniture, home distribution, etc., Oupai’s information capabilities are gradually growing rapidly and iteratively towards the digital capabilities of the overall space design, the whole scene marketing and delivery of the big home. The cooperation and delivery of all aspects of the big home involves a large number of space, products, manufacturing and construction processes and their supply chain data, data processing and accumulation. Oupai’s digital capabilities are also a necessary ability for Oupai to cooperate with the whole decoration company to empower the whole decoration business.

　　Oupai is a strategic advocate of large-scale home furnishing, from single-product refinement and enlargement, to whole-house customization, whole-house customization, and then to whole-home furnishing, step by step to promote the innovative business model of "all-category integration + all-digital design, manufacturing and operation"; and through digitalization and intelligence to solve the contradiction between personalized customization and large-scale production, with high-value product power, software technology, innovation ability, advanced flexible production technology, cloud computing and big data practice, on the basis of the three existing core competitiveness of Oupai, it has created the fourth core competitiveness – the core competitiveness of all-digital design, manufacturing and operation, and has become the benchmark of the Made in China 2025 National Action Plan in the customized home furnishing industry.

　　(Iv) Possible risks

　　1. Risk of market changes

　　In 2020, the COVID-19 epidemic broke out at home and abroad. Under the correct guidance of the party and the government, our country’s epidemic has been effectively and comprehensively controlled, and valuable experience in epidemic prevention and control has also been obtained. However, throughout the international community, the haze of the epidemic has not completely dissipated, and the epidemic prevention and control situation is still severe. The operating environment and supply chain of domestic and foreign markets will also face uncertainty, which will bring uncertainty to the company’s production and operation goals in 2022.

　　2. The risk of increased market competition

　　The custom furniture industry in which the company is located belongs to the furniture sub-industry. As an industry leader, the company has strong advantages in design and development, brand, service, and channels. However, due to the shift period of the custom furniture industry from high-speed to medium-high-speed growth, coupled with the increase of cross-border entrants in the industry, the release of production capacity of listed companies’ fundraising projects, and the fragmentation of passenger flow, the change of internal and external factors will lead to industry competition from low-level competition in product prices to a composite competition level composed of brands, networks, services, talents, management, and scale. The intensification of market competition may lead to a decline in the average profit margin of the industry, which will bring uncertain impact on the company’s operating performance.

　　3. Risk of fluctuations in raw material prices

　　The raw materials of customized furniture products produced by the company include particle board, medium fiber board, functional hardware, quartz stone board and some purchased electrical appliances. In the past three years, the company’s direct material costs have a high proportion of production costs, and changes in raw material prices have a greater impact on the company’s production costs. Since the end of 2020, the prices of major raw materials have risen, and they are still running at a high level as of now. If the purchase prices of raw materials fluctuate violently in the future, it may have an uncertain impact on the company’s profitability.

　　4. Dealers manage risk

　　Dealer store sales is the main sales model in the custom furniture industry. Dealer store sales model is conducive to custom furniture enterprises to expand their marketing network with the advantage of dealers’ regional resources, and to effectively penetrate the market at all levels and improve the market share of products. Although the company and dealers have agreed on each other’s rights and obligations in the cooperation agreement signed, and have carried out unified management of dealers in store image design, personnel training, product pricing, etc., if individual dealers do not follow the agreement to sell, business publicity may bring uncertainty to the company’s brand perception.

　　5. Brand management risk

　　The company’s products are durable consumer goods, and the brand represents the quality and connotation of the product, which is an important factor affecting consumers’ purchase choices. After years of efforts by the company, the "Oupai" brand has a high reputation and reputation in the domestic market. If the company or distributors have problems in trademark management, store image, product quality management and after-sales services, it may bring uncertainty to the company’s brand perception.

　　6. Product quality risk

　　The company has always regarded product quality as the cornerstone of enterprise development. The company’s production technology is advanced, the process is perfect, the quality control standards are strict, and the quality control measures are complete. The products undergo strict quality inspection before leaving the factory, but this cannot completely rule out the possibility of quality problems after the products are used. Once a quality problem occurs, even in the case of non-company responsibility, consumers may have disputes with the company, which will cause uncertain impact on the market sales of the company’s products.

2023 Interim Report 2022 Interim Report This year’s increase or decrease over the previous year (%) 2021 Interim Report Basic earnings per share (yuan) 0.51 0.41 24.39 0.36 Dividend per share (yuan) – What? – What? 0 – What? Net profit (10,000 yuan) 577542.10 460832.50 25.33 401291.80 Turnover (10,000 yuan) 2046242.50 1659876.10 23.28 1517475.70 Cash flow per share (yuan) – What? 0.53 -100 0.59 Net assets per share (yuan) 1.98 1.79 10.61 1.56