Dilemma? The number of refugees in the world has reached a record high in nearly 70 years, and this figure is surprising.

       CCTV News:The first Global Refugee Forum was held in Geneva on the 16th. On the same day, UNHCR held a press conference, calling on the international community to pay more attention to the refugee problem, discuss solutions together, and take measures to strengthen the protection of refugees.

       According to the latest statistics released by UNHCR, at present, more than 70.8 million people in the world have been forced to flee their homes, which is 20 times that of 20 years ago and the highest in nearly 70 years. This includes 25.9 million refugees, more than half of whom are minors under 18.

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       Dominique Hyde, Director of the External Relations Department of UNHCR: "There are many reasons why people flee their homes, such as conflicts, wars and climate change. I think the most important thing is that no one will take the initiative to choose to flee. Everyone wants to stay in their hometown and continue to work with their families. "

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       Dominique Hyde said that solving the refugee problem needs the support of the international community, and the first Global Refugee Forum will increase assistance and support for refugees in terms of housing, water, clean energy and financial services.

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       Dominic Hyde: "The Global Refugee Forum is a historic moment. We look forward to bringing refugees, all sectors of society and the United Nations together to discuss how to solve the refugee problem."

       [Annual Global Trends Report] Four Interpretations of Global Refugee Reports

       In June this year, UNHCR released its annual Global Trends report, which made statistics and interpretation on the situation of refugees and displaced persons around the world.

       According to UNHCR’s Global Trends report, the main reasons for the increase in the number of refugees around the world are political conflicts, wars or persecution. By the end of 2018, the number of refugees who fled other countries for these reasons was about 25.9 million, an increase of 500,000 over 2017.

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       From the source of refugees, refugees from Syria, Afghanistan, South Sudan, Myanmar and Somalia account for 67% of the total number of refugees in the world. There are 6.7 million refugees in Syria, 2.7 million in Afghanistan, 2.3 million in South Sudan, 1.1 million in Myanmar and 900,000 in Somalia.

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       The Global Trends report also pointed out that more than half of them are minors under the age of 18. Many of them are unaccompanied and alone.

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       The most unexpected thing about the Global Trends report is that among the countries receiving refugees in the world, the top countries are not western developed countries such as Europe and America. Among them, western high-income countries receive 2.7 refugees per 1,000 people on average, middle-and low-income countries receive 5.8 refugees per 1,000 people on average, and the poorest countries receive one-third of the world’s refugees.

       [News Watch] Where will the global refugee problem go?

       According to UNHCR figures, by the end of 2018, only 0.5% of the 25.9 million refugees in the world had been resettled in other countries. On the one hand, the scale of refugees caused by war and other reasons is increasing, on the other hand, Western countries such as Europe and the United States are tightening their refugee policies. Where the global refugee problem will go is a serious problem that the international community must face squarely.

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       At present, UNHCR is helping refugees from countries of origin in West Asia and North Africa to reach European countries such as Italy through emergency transit mechanism. However, since the launch of this mechanism in 2017, only 5,100 people have benefited, which is only a drop in the bucket compared with the huge number of refugees.

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       According to UNHCR data, Germany is currently the largest refugee receiving country in Europe, with a total of about 1.1 million people, but this figure has not increased significantly compared with 2015. According to German media reports, about two-thirds of refugee applications were rejected by the German government this year. European countries such as Greece, which are at the "front line" of refugee reception, have also tightened their asylum laws.

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       Some experts said that the overall economic downturn in Europe, coupled with the rise of populist forces, xenophobia and conservatism have become the mainstream of European discourse, which has caused the current "self-centered" political atmosphere and led to the tightening of refugee policies in European countries.

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       Outside Europe, the United States has lowered the scale of refugee reception for three consecutive years, which has increased the pressure of global reception. According to the November 4th report of Time Magazine, the upper limit of accepting refugees in the United States will be reduced to 18,000 in fiscal year 2020. The UNHCR said that the US decision not only put thousands of refugees at risk, but also released negative pressure signals to other countries.

Counting the stars of Douban with the most broadcast scores and domestic online dramas.

1905 movie network news At present, the domestic online drama market is unprecedentedly prosperous, and some high-quality online dramas even surpass TV dramas in terms of click volume, broadcast volume and word of mouth, and there are countless stars who are popular or re-popular because of online dramas, such as Crystal and Peter in go princess go, Zray and Raquel in Remaining Crime, Pan Yueming in One Hundred Nights, and Hu Yi Tian and Shen Yuemei in To Our Simple Beauty are classic representatives.

 

Crystal Peter’s "go princess go" became popular overnight.


Go princess go can be described as the originator of online drama. Without any star support, the drama quickly attracted the attention of the whole network since its launch, with a maximum broadcast volume of over 200 million per day. Up to now, the cumulative broadcast volume has exceeded 4.24 billion, and the score of Douban score of 7.2 has broken many records. As a result, Crystal and Peter, the leading actors of the drama, became popular in the film and television circles overnight.

 

Zray Raquel’s "The Remaining Crime" exploded overnight.


After the Princess became popular, the second popular online drama was Yu Sin. As the first super online drama that broke 3 billion yuan before it was finished, it submitted a perfect ending report card with an excellent reputation of 8.2 points. Zray, the leading actor of the drama, became popular again and was promoted to a first-line niche, and Raquel, another leading actor, became the spokesperson of "eldest sister-in-law" in the eyes of the public overnight.

 

Pan Yueming turned red again.


As a typical figure who turned red again, there was Pan Yueming who relied on "Super Online Drama" and "White Night Chasing Murder". In this play, Pan Yueming played two roles and performed a pair of twins with different personalities very well. With Douban 9.0, up to now, the outstanding performance of breaking 5.38 billion yuan has turned red again, which not only won unanimous recognition in acting reputation, but also made overwhelming headlines.

 

Hu Yi Tian and Shen Yue’s "To Our Simple Little Beauty" attracted much attention.


In addition, last year, another online drama won the popularity of two unknown newcomers, Hu Yi Tian and Shen Yue, who became the new male gods and goddesses attracting worldwide attention by virtue of "To Our Simple Beauty". Up to now, the cumulative broadcast volume of the drama has exceeded 3.41 billion, and the Douban score is 7.2. Statistics show that the number of Weibo fans in Hu Yi Tian has increased from 710,000 to 6.6 million during the broadcast of the drama, which is amazing.

China’s question, the question of the world, the question of the people, the question of the times, we answer like this

  When the new era enters its tenth year, at the beginning of 2022, a "party class" with the theme of "better grasping and applying the historical experience of the party’s century-long struggle" was held at the Central Party School. Facing the party’s leading cadres who participated in the provincial class study, General Secretary of the Supreme Leader began with the grand task of promoting the modernization of Marxism in China:

  "In the face of a rapidly changing world and China, if you are stuck in a rut, rigid in thinking, and have no courage to innovate in theory, you can’t scientifically answer China’s question, the question of the world, the question of the people, and the question of the times. Not only will the cause of the party and the country be unable to move forward, but Marxism will also lose its vitality and persuasiveness. Marxism has profoundly changed China and China has greatly enriched Marxism. "

  Scientific answer is the dimension of theory and the power of practice. This decade of the new era gives the best answer. In poverty-stricken villages, in the Yangtze River rushing eastward, in caves on the Loess Plateau, at the forefront of reform and opening up on the coast of the South China Sea, in every strategic decision that is easy to lift weights, and in every stormy trek … … From Xingye Road to Fuxing Road, from Little Red Boat to the mighty ship that navigates China, it is precisely because our Party keeps answering the important questions of China, the world, the people and the times, and keeps pushing forward the modernization of Marxism in China, that we can overcome difficulties all the way and move from victory to new victory.

  Between the lines, there is a sense of responsibility with great historical achievements, and a sense of self-examination. The profound insight into "Marxism is not a doctrine but a scientific method" is the conclusion drawn from the critical juncture of the China Revolution. "The road taken by the Long March not only crossed Qian Shan, but also crossed the wrong ideological obstacle of taking Marxism as an unchangeable dogma"; Enlightened by China’s rich practice in the period of socialist construction and reform, Marxism "did not end the truth, but opened the way to the truth".

  General Secretary of the Supreme Leader profoundly summed up the magnificent century: "Why can the Communist Party of China (CPC) and Socialism with Chinese characteristics be good? In the final analysis, it is because of Marxism. The reason why Marxism works is that the party constantly promotes the modernization of Marxism in China and uses it to guide practice. "

  Every leap of Marxism in China is the call of the times, the promotion of history and the choice of the people. At this time, we are marching on a new great node with historical significance. The Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era is contemporary China Marxism and 21st century Marxism, which is the essence of Chinese culture and China spirit, and has achieved a new leap in the China of Marxism.

  Contemporary China is experiencing the most grand and unique practical innovation in human history. The task of reform, development and stability is heavy, the challenges of contradictions and risks are numerous, the test of governing the country and politics is unprecedented, and the world has undergone unprecedented changes in the past century. A large number of theoretical and practical topics are put forward that need to be answered urgently. The General Secretary profoundly pointed out: "The task of promoting the modernization of Marxism in China is not light, but heavier."

  The "three major issues of the times" reflect the breadth and depth of the problems in this decade: "What kind of Socialism with Chinese characteristics should be adhered to and developed in the new era, how to adhere to and develop Socialism with Chinese characteristics, what kind of socialist modernization power should be built, how to build a socialist modernization power, what kind of Marxist political party should be built for a long time, and how to build a Marxist political party that should be in power for a long time".

  Treat science with a scientific attitude and pursue truth with the spirit of truth. At the celebration of the 100th anniversary of the founding of the Communist Party of China (CPC), General Secretary of the Supreme Leader formally put forward a major conclusion of "two combinations": "Insist on combining the basic principles of Marxism with the concrete reality of China and the excellent traditional Chinese culture, observe, grasp and lead the times with Marxism, and continue to develop Marxism in contemporary China and Marxism in the 21st century!"

  The Chinese civilization, which has not been cut off for more than 5,000 years, is the historical depth of national rejuvenation and the deep soil of ideological theory. Yuelu Academy on the Xiangjiang River, Zhuxi Garden in the depths of Wuyishan, and Sansu Temple in the "Yuran Millennium Poetry Book City", the Supreme Leader General Secretary pondered in in-depth investigation: "If there is no Chinese civilization for 5,000 years, where is the China characteristic? If it is not the characteristics of China, how can we have such a successful Socialism with Chinese characteristics road today? "

  Since the 18th National Congress of the Communist Party of China, Socialism with Chinese characteristics has entered a new era.

  At a meeting, the General Secretary of the Supreme Leader quoted a sentence from Su Shi’s Theory of Thought and Governance: "Make it extremely difficult and try to make it as far as possible" and explained the meaning of this sentence: "Attack the hardest place and pursue the greatest goal." The Communist Party of China (CPC) people in the new era are marching on the irreversible historical process of the great rejuvenation of the Chinese nation with unprecedented historical self-confidence and historical consciousness, tackling the most difficult points, firmly pursuing lofty goals and constantly answering new questions.

    What flag to raise and what road to take.

    "Upholding and developing Socialism with Chinese characteristics is a great article"

  The source of a theory can only be rich and vivid real life, and the driving force can only be the realistic requirement of solving social contradictions and problems.

  Today’s new era has opened a new historical position and a new stage of development, which also means new social contradictions and new strategic choices.

  "Socialism with Chinese characteristics has entered a new era, and the main contradiction in our society has been transformed into the contradiction between the people’s growing needs for a better life and the development with insufficient imbalance." General Secretary of the Supreme Leader gave a major strategic judgment in the report of the 19th National Congress of the Communist Party of China.

  The society advances in the contradictory movement, and the cause develops in the solution of contradictions. The party’s century-long struggle tells us that whether the cause of the party and the people can advance in the right direction depends on whether we can accurately understand and grasp the main social contradictions and determine the central task.

  On the last day of September this year, General Secretary of the Supreme Leader met with representatives of the C919 large passenger aircraft project team in the Great Hall of the People. Chinese’s "big plane dream" has been flying for half a century since the project of "Yun-10" aircraft independently developed by China was established in 1970, and now the large passenger plane independently developed soars in the blue sky. And this period of time, almost synchronized with the development of Socialism with Chinese characteristics.

  "Let the big plane of China soar in the blue sky, bearing the national will, national dream and people’s expectation", which is a vivid case that China took the initiative after scientifically examining the new social contradictions.

  The "advantages of the new national system" played in the development process is also the meaning of the Socialism with Chinese characteristics system. Road, theory, system and culture make up Socialism with Chinese characteristics. This is an unprecedented great cause and a long-term and arduous historical task.

  It was initiated in the new historical period of reform and opening up. At that time, it was judged: "We have only been engaged in socialism for decades and are still in the primary stage. Consolidating and developing the socialist system still needs a long historical stage, and it requires several generations, a dozen generations or even dozens of generations to make unremitting efforts, and we must never take it lightly. "

  General Secretary of the Supreme Leader revisited this passage many times and said with emotion: "How long it is for dozens of generations! From Kong Old Master Q to now, it’s only 70 generations. Looking at the problem in this way fully demonstrates the political sobriety of the Communist Party of China (CPC) people. "

  Sober and firm.

  Adhering to and developing Socialism with Chinese characteristics is a great article. "Now, the task of our generation of communist party people is to continue to write this big article." Adhering to the determination of "never changing one’s will and never changing one’s way", and courageously marching forward with the confidence of "never taking the closed and rigid old road and never taking the evil road of changing one’s flag", this "great article" was not only "written down", but also wrote a colorful chapter.

  Between the beginning and the end, the sense of historical mission and time urgency embodied in the two "30 years" are thought-provoking.

  A 30-year period is a time mentioned several times by the Supreme Leader General Secretary in the process of "perfecting and developing the Socialism with Chinese characteristics system and promoting the modernization of the national governance system and governance capacity": "Comrade Deng Xiaoping proposed in 1992 that in another 30 years, we will form a set of more mature and stereotyped systems in all aspects."

  The Third Plenary Session of the 18th CPC Central Committee in 2013 opened the curtain of comprehensively deepening reform. Like the epoch-making Third Plenary Session of the Eleventh Central Committee, this plenary session is also of epoch-making significance, which has opened a new era of comprehensively deepening reform and systematically designing and promoting reform.

  Bite hard bones and wade through dangerous beaches. On December 30, 2020, at the 17th meeting of the Central Committee for Comprehensively Deepening Reform, the General Secretary of the Supreme Leader held up a summary evaluation report on comprehensively deepening reform since the Third Plenary Session of the 18th CPC Central Committee with more than 20,000 words in his hand: "Our achievements in comprehensively deepening reform over the past seven years are all here, heavy!"

  A 30-year period is the measurement of the Supreme Leader General Secretary on the journey of rejuvenation: "Shortly after the founding of New China, our party put forward the goal of building a socialist modern country, and the next 30 years will be a new stage of development for us to accomplish this historical ambition."

  In that year’s "three-step" strategy, we achieved the first two steps as scheduled, pushing China into a well-off society in an all-round way, making the national economy more developed and various systems more perfect. For the "third step", the General Secretary of the Supreme Leader made a strategic arrangement at the 19th National Congress of the Communist Party of China: "Basically realize socialist modernization by 2035, and build China into a strong, prosperous, democratic, civilized, harmonious and beautiful socialist modernization country by the middle of this century."

  In the history of the Chinese nation, modernization has been the long-cherished wish of several generations. In the history of human development, modernization is the common pursuit of people all over the world. The most populous country and the largest developing country in the world, such a huge population has entered modernization, which is unprecedented in the world. There is no precedent to follow, and there is no ready-made road to go.

  Dr. Sun Yat-sen’s "General Plan for the Founding of the People’s Republic of China" is called the first blueprint for China’s modernization in modern times. At a meeting, General Secretary of the Supreme Leader described in detail the vision in the general plan: "It is proposed to build a railway of about 160,000 kilometers to connect China’s coastal areas, inland areas and frontiers; Build 1.6 million kilometers of roads to form a road network all over the country and enter the Qinghai-Tibet Plateau; Digging and renovating national waterways and canals, building the Three Gorges Dam, and developing inland river transportation, water conservancy and electric power; Build a world-class seaport in the northern, central and southern coasts of China. " At that time, some foreign journalists thought that Dr. Sun Yat-sen’s ideas were completely utopian and impossible to realize.

  The road is blue, and it is windy and rainy. Work hard and persevere.

  In October, 2020, the "14th Five-Year Plan" is about to be laid out. General Secretary of the Supreme Leader visited Guangdong and visited Shantou Kaikou Cultural Exhibition Hall. Before the relevant planning map of the "General Plan for the Founding of the People’s Republic of China", he stopped to sigh with emotion: "Only we the Communist Party of China (CPC) people have realized it."

  Take a series of strategic measures, promote a series of transformative practices, achieve a series of breakthrough progress, and achieve a series of landmark achievements. The great changes in the new era in the past 10 years are "a milestone in the history of party history, the history of new China, the history of reform and opening up, the history of socialist development, and the history of the development of the Chinese nation." Today’s China miracle has repeatedly amazed the world, so that a foreign scholar said to the general secretary, "At that time, I thought you would develop, but I never thought you would develop so fast!"

  "There is neither a model of modernization in the world, nor a universal standard of modernization." Looking at the long river of history and stepping on the land of China, the Supreme Leader’s General Secretary thought deeply: the Chinese modernization road has created a new form of human civilization, expanded the way for developing countries to modernize, and provided a Chinese plan for mankind to explore a better social system.

  History is made by brave people.

  From promoting the overall layout of "Five in One" as a whole and setting up the pillar of Socialism with Chinese characteristics Business Building, to coordinating and promoting the "four comprehensive" strategic layout, seeking a well-off industry, raising the sail of reform, practicing the rule of law and building the foundation of governance … … Socialism with Chinese characteristics is full of new vitality.

  The idea of ecological civilization, which is full of the excellent traditional cultural connotation of "harmony between man and nature" and "Taoism and nature", was put forward for the first time and is particularly beautiful in this great article.

  "From the long history, if our generation can leave something to future generations, I think the construction of ecological civilization is a very important aspect." General Secretary of the Supreme Leader focuses on the great historical view.

  Since the 18th National Congress of the Communist Party of China, the construction of ecological civilization has been brought into the overall layout of Socialism with Chinese characteristics’s cause for the first time, from "four in one" to "five in one", and "one son falls and is full of vitality".

  Xiong’an new area site selection, "is to consider protecting Baiyangdian, not damaging Baiyangdian"; Qinghai Sanjiangyuan, "Can’t take ‘ China Water Tower ’ To change the temporary GDP "; "The illegal construction of Qinling Mountain is a big lesson"; "Structural adjustment must not be carried out, let ‘ Zombie enterprise ’ Linger on "… … Drums with heavy hammers are deafening. The words "can’t", "don’t" and "don’t allow" effectively tell the firmness of turning a huge ship around and changing its development mode.

  This year, I went to Sichuan for investigation. At the confluence of the three rivers in Yibin City, the words "jointly protect and not develop" were very eye-catching. The local responsible comrades explained that the citizens once misunderstood the construction project on the shore and suggested that they write this passage to show their vigilance. This is really an emotional change: ten years ago, leading cadres at all levels continued to engage in development and construction; Nowadays, many people are familiar with the country’s green development.

  Socialism with Chinese characteristics’s brand-new chapter stems from the power of thought. Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era deepens the understanding of communist party’s ruling law, socialist construction law and human social development law with a brand-new vision. Focusing on answering "Three Major Issues of the Times", the core content is embodied in "Ten Clarities". This scientific theory, with its dazzling theoretical charm, vigorous spiritual power and powerful practical power, leads the road of pursuing dreams for the great rejuvenation of the Chinese nation.

  "Zhuangzi Qiushui" wrote: "And I don’t know that Fu Shouling’s Yu Zi’s learning trip is in Handan and? If you don’t get the national power, you will lose your reason and go straight to your ears. " Looking back on the past, General Secretary of the Supreme Leader warned the whole party: "We must not ‘ Handan is a toddler and loses its old ways ’ 。”

  "The shoes don’t fit, only the feet know." The general secretary also often uses this plain expression to describe the road under China’s feet.

    What’s wrong with the world and what should humans do?

    "Stand on the right side of history and on the side of human progress"

  From opening your eyes to the world, to knocking on the door of the world, to gradually integrating into the world, until you contribute to the world. Standing at the moment of historical changes in the relationship between China and the world, the world has seen China from a richer perspective, without exception, and has seen the decisive influence of China on the world today.

  The magnificent new era of diplomacy with China as a big country has recorded countless such "moments of influence":

  At the beginning of 2017, a speech with the theme of "Building a Community of Human Destiny Together" was called "a watershed moment" by the western media. Just over 20 days later, the idea of building a community of human destiny was written into the UN resolution.

  In the autumn of 2021 and the spring of 2022, General Secretary of the Supreme Leader successively put forward two global initiatives: the global development initiative and the global security initiative, which further enriched and expanded the concept of a community of human destiny. Some foreign economists commented: "When some countries are screaming, China has put forward a plan that really aims to promote human progress."

  In the autumn of 2021, at the United Nations General Assembly, the world paid attention to China’s new proposition: "We should vigorously promote the common values of all mankind, such as peace, development, fairness, justice, democracy and freedom". From the perspective of "the rule of China" and "the chaos in the West", people commented on it as "providing the world with the most anticipated plan".

  In addition, establish a new type of international relations with win-win cooperation as the core, practice the concept of global governance, and build a more perfect global partnership network … … Every time, the voice of China has been stirring in the world for a long time.

  A history of human development is a history of thought. The profound wisdom of Socialism with Chinese characteristics’s diplomatic thought in the new era illuminates the way forward with the light of thought. China’s stable and far-reaching plan, China’s way of discussing and doing things, China’s voice and China’s action, are constantly refreshing the world.

  The "social and historical bifurcation period" defined by scholars leads to nothing more than: war or peace, development or recession, opening or closing, cooperation or confrontation. An era of chaos and interweaving forces the upgrading of global governance and calls for the change of world concept.

  At this moment, China has the same strain of persistence.

  It is China’s consistent attitude to treat friends with mutual respect and equality. Several times in China, the general secretary has to be busy for more than ten hours a day, and the schedule is tight to minutes. Even if it is late, I will meet and talk with every politician who comes to China to attend the meeting.

  When great powers communicate, they have the mind that "the one who gets the most can also be small"; In the peripheral diplomacy, there is a tolerance that "spoons and bowls always meet" and "manage differences well, talk about cooperation, and put aside what is difficult to talk about for a while". Always adhering to the road of peace, development, cooperation and win-win is even more valuable in the turbulent international situation.

  重信守诺,以己率人。无论在全球治理领域,还是对朋友伙伴,中国行之以躬的作风均赢得广泛赞誉。在中非合作论坛约翰内斯堡峰会上,谈到历届中非合作论坛,总书记说:“凡是中国作出的承诺都兑现了”。非洲一位国家元首有感而发:“过去殖民者给非洲带来灾难,现在中国给非洲带来了新生。如果当年的殖民者有耳朵,请他们也听听习主席的这篇讲话!”

  团结合作、守望相助,在新冠肺炎疫情肆虐蔓延的两年多里,人们既体悟到了中国提出人类命运共同体理念的远见与深刻洞察力,也看到了一个大国在关键时刻的挺身而出:向120多个国家和国际组织提供超过22亿剂疫苗,向34个国家派出医疗专家组,向150多个国家和15个国际组织提供抗疫物资……新中国成立以来最大规模的全球紧急人道主义行动,展现了负责任大国的担当。

  当此时刻,中国,有开拓创新的作为。

  新兴市场国家和发展中国家群体性崛起,成为21世纪最为重要的事件之一。全球第二大经济体、第一大货物贸易国、第一大外汇储备国,中国机遇里有着最值得期许的未来。

  When the world is eager to understand China, the Belt and Road Initiative is like opening a window. From "freehand brushwork" to "meticulous painting", looking around the world, the "Belt and Road" is creating countless new cooperation and win-win stories in the whistle of ships, loading and unloading at docks, construction of bridges, cultivation in fields and roar of factories.

  Some foreign media commented: "I am afraid there is no more suitable country than China to convey confidence about the economic future." China initiated the establishment of the AIIB and the BRICS New Development Bank, which pioneered the establishment of multilateral financial institutions in developing countries. At the first China International Import Expo, the grand occasion of global entrepreneurs rushing to "go to the fair" left a deep impression on many foreign politicians. Lagarde, then managing director of the International Monetary Fund, described China’s role in the world by using three bridges as metaphors: "the bridge to the world, the bridge to prosperity and the bridge to the future".

  When China assumed the presidency, it was undoubtedly a bumper harvest year. The G-20 Summit in Hangzhou, for the first time, put the development issue in a prominent position in the global macro-policy framework; At the APEC Beijing meeting, the Asia-Pacific Free Trade Area took a historic step; BRICS leaders met in Xiamen to explore the innovative "BRIC+"cooperation model … … Kunming, Yunnan, China hosted the first global conference of the United Nations with the theme of ecological civilization, and General Secretary of the Supreme Leader comprehensively and systematically explained "Building a Community of Life on Earth".

  This year’s Winter Olympics diplomacy has attracted much attention. International Olympic Committee President Bach evaluated the Olympic Games as "like a huge and very difficult jigsaw puzzle". Under the epidemic situation, China fulfilled its promise as scheduled, and the moving story of "Together for the Future" crossed national boundaries. About 170 official representatives from nearly 70 countries and international organizations attended. There are neighbors among them, and there are also distant guests who span more than half of the world. The road is not alone, and Germany must have neighbors.

  Careful observers have already seen China’s deep integration with the world from every move of China’s diplomacy.

  The two global initiatives, corresponding to the domestic situation, are exactly the strategic thinking of "coordinating development and security". Innovative, open and inclusive global governance programs are the mirror of China’s new development concept.

  From another perspective, doing a good job in China is the greatest contribution to the world.

  A big country with 1/5 of the world’s population has created a miracle in the history of human poverty reduction. President Benyang, then General Secretary of the Lao People’s Revolutionary Party Central Committee, visited Shibadong Village in Hunan and Ningde in Fujian successively. More and more countries in the world are eager to learn from China’s poverty reduction experience.

  As a big country occupying 1/15 of the world’s land area, the preserved area of artificial forests ranks first in the world. Saihanba, where the wasteland turns into a forest, has added a piece of green land to the earth. Whether it is the implementation of the Paris Agreement or the goal of "carbon neutrality in peak carbon dioxide emissions", China is taking action.

  A country that was poor and weak in the past, and everything needed to be done, explored a Chinese-style modernization road different from the West and created a new form of human civilization. This not only proves that the road to modernization is full of flowers, but also provides reference for the exploration of other countries in the world.

  "The people of China not only want to live a good life for themselves, but also want the people of all countries to live a good life." Big era, big pattern, big mind.

  Former US Secretary of State Henry Kissinger commented: "When judging each generation, it depends on whether they face up to the most grand and important problems of human society." Facing up to the problem and unswervingly pushing forward its solution, "standing on the right side of history and on the side of human progress" may be the most accurate statement to judge contemporary China.

  Since the founding of New China, the first symposium on peripheral diplomatic work was held, and two central foreign affairs work conferences were held after the 18th CPC National Congress. General Secretary of the Supreme Leader stressed that China must have its own characteristics of great power diplomacy. In Socialism with Chinese characteristics’s diplomatic thought in the new era, the overall planning of domestic and international situations has been forged, and China’s firmness has also been declared: it will always be a builder of world peace, a contributor to global development, a defender of international order and a provider of public goods.

  How does China develop? What kind of country will China be when it develops? In the past, many people were curious about this big guy, and even thought that "it would be an elephant in a porcelain shop."

  Ten years later, the answer is clear.

    Who am I, for whom, and on whom?

    "Jiangshan is the people, and the people are Jiangshan"

  In 2016, I went to Suining Town, Ningxia, and the General Secretary of the Supreme Leader deliberately told me to let the car turn around the town. Time has washed away the traces of poverty, red tiles and white walls, and frolicking children. His eyes looked out of the window for a long time and looked at it carefully.

  When working in Fujian, the two provinces forged a "mountain-sea relationship" for poverty alleviation cooperation. The supreme leader comrades went deep into the investigation of Xihaigu, which is "the world is the best in the world", and realized what "the family is surrounded by four walls". The only "property" of a family is a group of seaweed hanging on the beam.

  "I am saddened by the hunger and cold, and I am saddened by the labor." He has been hungry, has suffered, and has worn patched clothes. He can understand the poverty in the pots of ordinary people and feel the pain of being poor. "In the past, when I went to the countryside, I was very upset and sad when I saw such worrying things." The desire to let the villagers live a good life is heavy in their hearts.

  Born in stormy darkness a hundred years ago, the Communist Party of China (CPC) was determined to lead the people to a better life. The spring tide of reform and opening up has surged, and in just a few decades, hundreds of millions of people have solved the problem of food and clothing and achieved a basic well-off life. In the autumn of 2012, he took the baton of history and anchored the grand goal of a well-off society in an all-round way. The general secretary remembered the villagers who were still living in poverty: "We can’t announce the completion of a well-off society in an all-round way at that time, but there are still so many people living under the poverty line."

  "The people’s yearning for a better life is our goal." After the 18th National Congress of the Communist Party of China, at the press conference at the beginning of taking office, General Secretary of the Supreme Leader used 10 "Geng" words in one breath to describe people’s expectations.

  A month later, I went to Fuping through the snow to "see the real poverty", and the mobilization order for poverty alleviation sounded. A great decisive battle to change the fate of 98.99 million rural poor people is also a solemn commitment to history and the people.

  In the face of "hard bones", there is the tenacity of "dripping water wears away the stone", the persistence of "nailing", the measures to get rid of poverty accurately, and the urgency of counting down the days again and again. In the cold winter, in the hot sun, in the wind and rain, in the middle of the night, planes, trains and cars are rushing around. Wan Li’s trip is engraved with the true nature of the century-old party for the people.

  History remembers this day: February 25, 2021. The solemn declaration of the Supreme Leader General Secretary spread over more than 9.6 million square kilometers of land: "The arduous task of eliminating absolute poverty has been completed, and another miracle on earth has been created in history"! A thousand-year dream, a hundred years of struggle, once a dream comes true.

  Perseverance travels far, and thinkers are always new.

  At this summary and commendation meeting, the General Secretary of the Supreme Leader thought for a long time: "We should strengthen the monitoring of the people who are easy to return to poverty and cause poverty" and "we should help the poverty-stricken counties to get on the horse and send a ride". The general secretary plans to "consolidate and expand the achievements of poverty alleviation and effectively link up with rural revitalization" and draw the road to lead the villagers after building a well-off society in an all-round way.

  "I can’t worry all the time", a revolutionary elder said this sentence, which was engraved in his heart. Whether you eat well or wear warm clothes is worrying about the safety and warmth of more than 1.4 billion people.

  On the new timetable of "pushing forward stubble", it says common prosperity.

  When building a well-off society in an all-round way is just around the corner, the development of China is about to enter a new historical node. At the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China, the General Secretary of the Supreme Leader clearly put forward that "efforts should be made to promote the common prosperity of all people and make more obvious substantive progress". This statement is the first time in the documents of the party’s plenary session.

  From building a well-off society in an all-round way with "no one left behind" to common prosperity with "no one left behind", the wheel of history is rolling forward. Some foreign media commented that the Communist Party of China (CPC) is a political party that is good at self-pressuring.

  At the Fifth Plenary Session of the 18th CPC Central Committee, General Secretary of the Supreme Leader clearly put forward the development thought of adhering to the people-centered principle. "We must adhere to the principle that development is for the people, development depends on the people, and the fruits of development are shared by the people, and make more effective institutional arrangements so that all people can make steady progress in the direction of common prosperity, and there must be no ‘ The rich are tired of millions, while the poor eat chaff ’ The phenomenon. " The general secretary has a long-term plan.

  From making a big cake, to dividing the cake, from "making all the people move steadily in the direction of common prosperity" to "striving to promote the common prosperity of all the people to make more obvious substantive progress", through the timetable and task list on the journey of rejuvenation, it is clear that the Communist Party of China (CPC)’s ruling logic answers the question "Why is the touchstone to test the nature of a political party and a political power" that the world is also thinking about.

  A city, more than two years, two inspections. Once, I flew to Wuhan in the spring of 2020 when the COVID-19 epidemic was severe. Once, in this summer, Wuhan, which was reborn from the fire, handed over a new answer sheet that was revived after the epidemic. It is here, in the thrilling and difficult times, that our party will spare no effort in the face of the people’s distress and put "people first, life first" in the highest position without hesitation.

  This summer’s inspection, the general secretary once again walked into the community in Wuhan. Have the shortcomings and weaknesses of community grassroots governance demonstrated by epidemic prevention and control been filled after more than two years? Can the fence on the front line of prevention and control be strong? Responding to people’s concerns, improving governance efficiency, and "improving the social governance system of co-construction, co-governance and sharing" gave a resounding answer. "communist party is for the people".

  There is a poem by Zheng Banqiao: "Ya Zhai lies listening to Xiao Xiaozhu, and it is suspected that it is the voice of the people’s sufferings. Some small collectors in Caozhou County, one branch and one leaf are always concerned. " General Secretary of the Supreme Leader has repeatedly quoted: "We communist party people should have such feelings for the sufferings of the people."

  "the people have a call and the government should respond." The tide of comprehensive deepening reform is surging. Since the Third Plenary Session of the 18th CPC Central Committee, more than 2,000 reform programs have been launched, covering political, economic, cultural, social, legal and other fields, involving clothing, food, housing, transportation, education, medical care, old-age care and other links … … Everything revolves around the concerns of the people. "The things of ordinary people should be really done, one thing is done, and one thing is done."

  Just last month, the General Secretary went to the Beijing Exhibition Hall to visit the achievement exhibition on the theme of "Striving for a New Era". During the visit, a painting caught his eye. I heard this oil painting depicting the happiness of old people and children, named "Happy Families". The general secretary said that Chinese modernization should solve the problem of aging population. He then thought of the burden brought by "weddings and funerals in rural areas" to the villagers, and told them to do a good job of changing customs.

  Going back one month, General Secretary of the Supreme Leader visited Liaoning and went to see the community pension service center. "Let me see what food everyone eats." The general secretary greeted the residents who ate with a smile and asked about the price of the food.

  Three meals a day is a worry for many elderly people. In the rice bowl, there is public opinion, which is connected with the people’s hearts.

  The long river of history has reached a new juncture. In the past ten years, it has been difficult to climb over the ridge and there is a risk of high winds and waves. Facing the people’s new expectations for a better life, facing the "problems after development are no less than when they are not developed", and facing the contradiction of insufficient development imbalance is increasingly prominent … … General Secretary of the Supreme Leader has repeatedly described the purpose of the Communist Party of China (CPC) people emotionally: "Jiangshan is the people, and the people are Jiangshan. Communist party fights the country, defends the country and defends the people’s hearts. "

  Carrying a bicycle across the Hutuo River, picking up villagers’ cups full of tea dirt to drink water, and paying for barefoot villagers to buy shoes, the promise of "doing it right away" … … In the place where he worked, the villagers learned about the Communist Party of China (CPC) from bits and pieces.

  "I am the servant of the people" is the initial intention of a communist party person.

  Asking about crops in the field is an old trick at first glance. Hearing about the land transfer, he was busy telling: "You can’t take away the farmers’ land. It’s doing well, but it has nothing to do with the farmers. To get rich together. " Go to the village, look around the house and outside, and often go to see the "old problem" of toilet renovation in this rural area, because "things that are beneficial to the people must be done no matter how small."

  In the eyes of the general secretary, the myriad things of thousands of families are major events. During an inspection tour in Guangxi last year, a villager sighed, "You are usually so busy, but you still come to see us.". The general secretary replied: "I am busy with these things, ‘ The great man of the country ’ It is the happy life of the people. " The dialectics of big and small bears the mission of seeking happiness for the people.

  "I will read the worries of the people; I will do what the people expect. "

  When delivering a New Year message, the Supreme Leader General Secretary sat in the office where he worked all night. Some foreign politicians commented that he has history in his eyes and more people.

    What kind of development and how to achieve it?

    "This is where our determination and confidence lie, and it is also where our determination and confidence lie."

  Eyes are full of thousands of rivers, chest is full of millions of soldiers. Looking at the "time and potential" of contemporary China and the world in a broad space-time coordinate, making judgments and decisions from the overall situation, long-term and general trend, the Supreme Leader General Secretary often talks about innovation. This is also a strategic issue.

  Strategic thinking, "the way of thinking that the Communist Party of China (CPC) people should establish". At the seminar for leading cadres at provincial and ministerial levels in 2022, the General Secretary observed the situation strategically: "China’s development faces new strategic opportunities, new strategic tasks, new strategic stages, new strategic requirements and new strategic environment".

  General Secretary of the Supreme Leader has repeatedly stressed: "Leading cadres should have two overall situations, one is the strategic overall situation of the great rejuvenation of the Chinese nation, and the other is the great change that has never happened in the world in a hundred years. This is the basic starting point of our planning work."

  After the 18th National Congress of the Communist Party of China, when the roaring train of China economy slowed down, arguments such as "China’s economic collapse theory" started. People ask: "Can China’s economy maintain steady and high-speed growth?" "Will China drag down the world economy?"

  The answer of the Supreme Leader’s General Secretary precisely reflects how the Communist Party of China (CPC) people strategically grasp the key points and make plans: "I said that we can’t simply talk about heroes by GDP", "We want quality, effective and sustainable development", and for the sustainable development of China and the world, we should speed up a little bit "we must not do it, but not do it".

  Doing something, not doing something, for China, which has gone through the modernization road that developed countries have gone through for hundreds of years in just a few decades, it is urgent to crack the Achilles heel.

  China’s economy is in a "three-phase superposition" period, which was put forward in July 2013. A few months later, at the Central Economic Work Conference that year, General Secretary of the Supreme Leader put forward the "new normal". These judgments related to the development orientation all contain dialectical thinking about crisis and opportunity.

  Time has come to 2015. Adhere to the new development concept, which was put forward at the Fifth Plenary Session of the 18th CPC Central Committee in October of that year. In the following November, at the meeting of the Central Financial and Economic Leading Group, the General Secretary also proposed to strengthen the supply-side structural reform.

  Two years later, at the 19th National Congress of the Communist Party of China in 2017, the General Secretary of the Supreme Leader made a new judgment on the main contradiction in our society: "It has been transformed into a contradiction between the people’s growing need for a better life and the unbalanced development". According to the historical change of the overall situation of this relationship and the requirements of the new development concept, it is further put forward that "China’s economy has changed from a high-speed growth stage to a high-quality development stage."

  The last investigation before the 20th National Congress of the Communist Party of China went to Liaoning, a place where the first jet plane, the first 10,000-ton ship and the first diesel locomotive were born in New China. The "eldest son of the Republic industry" stepped into the planned economy early and stepped out of the planned economy late, and slowed down in the tide of reform and opening up.

  A few years ago, the National People’s Congress and the National People’s Congress "sent delegations", and the General Secretary of the Supreme Leader repeatedly used the transformation strategy of "addition, subtraction, multiplication and division" as a metaphor to drive innovation and eliminate backward production capacity, and solved the "two-person turn" problem of "one pillar of industry, single structure" for the northeast region including Liaoning.

  This time I went to Liaoning to see the largest robot industry base in China. New technologies and new formats are booming day by day, and a new round of revitalization and development in Northeast China is on the way.

  Economic development is a spiral rising process, and the rising is not linear. When the quantity accumulates to a certain stage, it must turn to the improvement of quality.

  "Since the 18th National Congress of the Communist Party of China, we have put forward many major theories and concepts on economic and social development, among which the new development concept is the most important and important." The General Secretary of the Supreme Leader particularly emphasized that we should grasp it from the fundamental purpose, problem orientation and sense of urgency.

  Take the problem orientation as an example. For example, there is a big gap between urban and rural areas in China, which is "growing pains" and "development pains". Fast and slow, how to lay out a game of chess, give up and get, and how to develop in an integrated way, the general secretary put forward the strategy of regional coordinated development. On the land of more than 9.6 million square kilometers, the east and the west help each other, the north and the south cooperate, and the land and sea plan as a whole. The development gap has gradually become a growth potential.

  "One of the most important aspects for our party to lead the people in governing the country is to answer the important question of what kind of development to achieve and how to achieve it."

  New era, new situation, new answer sheet: "enter a new stage of development, implement new development concepts, and build a new development pattern."

  In every aspect, it is a magnificent picture. Take "openness".

  At that time, China had misgivings about economic globalization and had misgivings about joining the World Trade Organization.

  In these years, I have drowned, encountered whirlpools and encountered storms, but I "learned to swim in swimming." At the beginning of 2016, at the seminar for leading cadres at the provincial and ministerial levels to study and implement the spirit of the Fifth Plenary Session of the 18th CPC Central Committee, General Secretary of the Supreme Leader analyzed three stages of economic globalization: from colonial expansion and world market formation, to two parallel world markets, and then to economic globalization.

  "During the epidemic in COVID-19, I went to several provinces for investigation and study, got a deep understanding of the epidemic resistance, and investigated the problems in the resumption of work and production. When I visited Zhejiang, I found that the global industrial chain supply chain was partially broken under the impact of the epidemic, which directly affected China’s domestic economic cycle. Many local enterprises can’t get in foreign raw materials, overseas personnel and goods, so they have to stop production. I feel that the current situation is very different, and the environmental conditions of big entry and big exit have changed. We must put forward new ideas to lead development according to the new situation. "

  The wise change with time, and the wise make it with things. On April 10, 2020, at the seventh meeting of the Central Financial and Economic Committee, General Secretary of the Supreme Leader formally put forward: "We should build a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other."

  This spring, I visited Hainan, the experimental field of reform and opening up. When the general secretary arrived there, he first looked at food security and then energy security, and sent a clear message: "The door to our opening will always be open. At the same time, we must settle down and go our own way wholeheartedly, and we must establish such a kind of self-confidence, that is, we will definitely run our own business well and stand among the nations of the world."

  In all kinds of predictable and unpredictable storms and stormy waves, "the most important thing is to do our own thing well."

  The trend of the times is vast, and Xiang Tao, the trendsetter, stands head-on: "Time and potential are on our side. This is where our determination and confidence lie, as well as our determination and confidence."

  Striding forward on the irreversible historical journey of national rejuvenation, China is full of confidence and strength.

  At this moment, the General Secretary of the Supreme Leader is always full of anxiety. "Be prepared, for the country.". The Communist Party of China (CPC) is a political party born, raised and strengthened by hardship.

  "A hundred years of change, one thing comes out, one gray rhinoceros and one black swan." "I often sound the alarm. I am ringing the alarm bell to make everyone alert and be prepared for danger in times of peace. " See the micro-knowledge, prevent the micro-duration. Understand the foresight of the "mast top" and show the foresight of governing the country.

  Besides the bottom line thinking, systematic thinking, strategic thinking, historical thinking, innovative thinking, dialectical thinking and rule of law thinking … … The Supreme Leader’s Socialism with Chinese characteristics Thought in the new era contains rich thinking methods, working methods and philosophical wisdom.

  Take another example of historical thinking. The great historical view runs through the general secretary’s thinking. Talking about the great social revolution of Socialism with Chinese characteristics in the new era, the General Secretary studied, thought and grasped it from the great practice of reform and opening up for more than 40 years, the continuous exploration of the founding of New China for more than 70 years, the practice of leading the people in the great social revolution for more than 100 years, the historical process of the Chinese nation from decline to prosperity for more than 180 years in modern times, and the inheritance and development of Chinese civilization for more than 5,000 years.

  General Secretary of the Supreme Leader is earnest: "Both history and reality tell us that it often takes a long historical process for a social revolution to achieve final victory. Only by looking back at the road we have traveled, comparing other people’s roads, overlooking the road ahead, and figuring out where we came from and where we are going, can many problems be seen deeply and accurately. "

    From the First Party Congress to the Twentieth Party Congress

    "Always want to be with the people and work together"

  At this moment, before stepping into the 20 th threshold of joining the party, look back.

  Looking back on the day when I dreamed of setting sail a hundred years ago, 13 travel-stained youths rushed to Shanghai from all over the world, knocking on the knocker at No.76 Xingye Road and knocking on the door of the new world. Time flies, its beginning is simple, and its completion will be great.

  So profoundly changed China, changed the Chinese nation and changed the world. More than a hundred years ago, "the Chinese nation presented to the world a scene of decline and decay." Today, the Chinese nation is showing the world a thriving atmosphere and is moving towards a great rejuvenation at an unstoppable pace. "

  Kunlun, rolling the Yangtze River.

  On this hot land of the East, more than 5,000 years of uninterrupted Chinese civilization have flowed here, thousands of years of dreams have gathered here, and the sweat of hundreds of millions of people has condensed here.

  Revival! Revival!

  Rushing from the depths of history, rushing to the grand future, this is the affectionate call of countless people with lofty ideals, this is the greatest dream of the Chinese nation since modern times, and this is the theme of all struggles, sacrifices and creations led by the Communist Party of China (CPC) in unity with the people of China.

  What kind of difficulties, challenges and environment have we not experienced in the long journey?

  How many life and death choices, how many day and night, climbing over the ridge, the backbone is the Communist Party of China (CPC).

  History and people chose the Communist Party of China (CPC). Socialism with Chinese characteristics, the most essential feature is the Communist Party of China (CPC)’s leadership.

  At one meeting, General Secretary of the Supreme Leader vividly said that it was like "‘ Stars hold the moon ’ , this ‘ Month ’ Is the Communist Party of China (CPC). In the big chess game of the national governance system, the CPC Central Committee is in charge of the military account ‘ Handsome ’ The chariots and horses show their strengths, and the overall situation of a game of chess is clear. "

  In the face of the big exam of the century epidemic, the centralized and unified leadership of the Party Central Committee on epidemic prevention and control is strong. "I can’t sleep at night on New Year’s Eve", "The Politburo Standing Committee (PSC) meeting was held on the first day of New Year’s Eve" and "I always pay attention to the epidemic prevention and control work and give oral instructions and instructions every day" … … Every major choice, every key node, the Party Central Committee with the Supreme Leader as the core strategizes. Coordinating the prevention and control of epidemic situation and economic and social development, China handed over the exam papers that took the lead in controlling the epidemic situation, resuming production and realizing positive economic growth, and more than 25,000 outstanding elements took the oath to join the Party on the line of fire.

  Self-revolution, the second answer to the question of caves, is also a grand subject of the modernization of Marxism in China. Solve the problem of "tigers eat heaven and don’t know where to eat it" from the eight central regulations in just a few hundred words, use brave and resolute medicine to cure the disease and punish the chaos, and use the determination of scraping bones to cure drugs and breaking the wrists of strong men to "kill tigers", "shoot flies" and "hunt foxes" … … Thunder is thunderous, and there are marks on the iron. The comprehensive and strict administration of the Party in the new era has opened up a new realm of the Party’s self-revolution in the past 100 years, and hundreds of millions of people have witnessed the the Communist Party of China (CPC) people’s solemn promise that "while the iron is hot, we must be hard on our own".

  For whom, rely on whom;

  Where you come from, where you go.

  In front of the most arduous cause and the most arduous task, we want to be together, work together, struggle together and struggle together with hundreds of millions of people. It is the people who live a happy life that are "the biggest in the country".

  Ten years of extraordinary achievements, written in the wealth of the people, thousands of lights. The per capita disposable income of the national residents was 35,128 yuan, an increase of 18,618 yuan over 2012; The number of people covered by basic old-age insurance and basic medical insurance in China reached 1.03 billion and 1.36 billion respectively, and the largest education system, social security system and medical and health system in the world were built. Life expectancy per capita has increased from 74.8 years in 2010 to 78.2 years in 2021 … … A number, according to the development of people’s livelihood temperature.

  Children have education, learning and teaching, income from labor, medical care for illness, old age, housing and support for the weak, and the people’s needs for a better life are better met. Respecting the value of "human", seeing the energy of "human" and realizing the dream of "human" are the logical starting point of the extraordinary achievements in the past ten years and the deepest value background.

  Fighting floods, preventing epidemics, resisting earthquakes, turning crises into emergency situations, China has created a miracle of rapid economic development and long-term social stability, which is rare in the world. "It has overcome many long-standing unsolved problems and achieved many long-term major events." The great changes in the new era in the past 10 years are of milestone significance in the history of the party, the history of New China, the history of reform and opening up, the history of socialist development and the history of the development of the Chinese nation.

  The experience of a village party branch secretary touched many people. Seven years, eight kilometers. Mao Xianglin, secretary of the Party branch of Xiazhuang Village, Wushan County, Chongqing, led the villagers to carve a "heavenly road" on the cliff, pinning the hopes of the villagers who had never left the village. "The mountain is cut one foot wide and the road is repaired one foot long. Even if our generation is poor for ten years, we must let the next generation live a good life." A drop of water sees the sun. The party unites and leads the people, and dares to teach the sun and the moon to change the sky for the sake of sacrifice and ambition!

  The sigh of a community volunteer has inspired many people. Wang Lanhua of garden club, wuzhong, Ningxia, an old model of the same age as the Republic. When she met the general secretary, she said excitedly, "When you came to Ningxia in 2016, I couldn’t forget what you said, ‘ Socialism is done ’ . At that time, I listened to it, and my tears brushed the floor and flowed down. It is not easy for the country to develop today, and it is done step by step. "

  "I want to emphasize that the development of socialist China to this day, the achievements are not falling from the sky, nor are they donated by others, but the broad masses of the people with diligence, wisdom and courage under the leadership of the party! In a country with a population of 1.4 billion, everyone can contribute to the overwhelming power. Everyone can do one thing and do a good job, and the cause of the party and the country can move forward. " The General Secretary of the Supreme Leader is earnest and earnest.

  Step by step, step by step. In this unprecedented magnificent era, the people of the Communist Party of China (CPC) and China have strutted down the road they have chosen, firmly holding the destiny of China’s development and progress in their own hands. With the country in mind, everyone’s eyes can be so broad, everyone’s vision can be so broad, and everyone’s struggle will leave a strong color.

  Today, we are closer, more confident and capable of achieving the goal of the great rejuvenation of the Chinese nation than at any time in history.

  Today, we also deeply realize: "The great rejuvenation of the Chinese nation can never be achieved easily and with gongs and drums, nor can it be achieved overnight in a Ma Pingchuan."

  Piloting the journey of rejuvenation, the mountains are strong and the houses are solid because of the beams.

  The third historical resolution in the history of the Party, a programmatic document of Marxism, and the imperial masterpiece of our party’s century-long struggle clearly pointed out: "The Party’s establishment of the core of the Party Central Committee and the core position of the whole party, and the establishment of the guiding position of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era reflect the common aspiration of the whole party, the whole army and the people of all ethnic groups throughout the country, which is of decisive significance to the development of the cause of the party and the state in the new era and to promoting the historical process of the great rejuvenation of the Chinese nation."

  The broad masses of cadres and people who witnessed and participated in the great changes of the times said that today, our party is United and unified, and the cohesion of the Chinese nation is unprecedented. It is precisely because the CPC Central Committee with the Supreme Leader as the core unites and leads the people to forge ahead, manages the party, the country and the army with great boldness of vision, plans reform, development and stability with great vision, plans overall development and security with great strategy, and practices people first with great feelings that our cause can forge ahead bravely, and no force can stop the historical process of the great rejuvenation of the Chinese nation.

  Standing at a new historical starting point, the great changes of the new era in the past 10 years are engraved in the history of the development of the Chinese nation. More grand goals are waiting for us to achieve, more glorious missions are waiting for us to take on, and more arduous and arduous examination papers are waiting for us to answer.

  "Connect the glorious past of suffering, the ever-changing present and the bright and grand future, hold the correct direction in the chaotic flying clouds, be brave in the face of risk challenges, and inspire the confidence and motivation to strive for the great rejuvenation of the Chinese nation, rain or shine, and move forward with perseverance to create a great historical cause that belongs to our generation." This is a heroic declaration of the Chinese nation.

Chen Kexin’s mobile phone shooting "Three Minutes" touched people’s hearts.

  These days, a short film "Three Minutes" has exploded the circle of friends, which tells an unusual reunion in Spring Festival travel rush. The story is very simple. The mother in the film is a train attendant on the "Nanning to Harbin" line. It is the busiest time to work overtime during the Spring Festival, and her son Ding Ding, who is about to go to elementary school, misses his mother, so he asks his aunt to take him to the train station next to his home and meet him while his mother’s train stops on the platform for 3 minutes. This Spring Festival travel rush-themed short film was shot by Hong Kong director Chen Kexin, and the content of the short film was based on a true story. After the short film was launched, it was played more than 13 million times on Youku in one day. Enthusiastic netizens also found the prototype of the story.

  The story is based on true events.

  The joy in the compartment or the joy of meeting relatives on the platform are the most familiar memories of the Spring Festival. This can’t help but remind people of the mainland realistic film "Dear" filmed by Chen Kexin a few years ago. The strong local flavor and sense of reality in the film will also surprise people that the film was produced by a Hong Kong director.

  Outstanding storytelling ability, keen perception of details, concern for reality and strong humanistic feelings are Chen Kexin’s consistent styles. Chen Kexin said that although he has no experience in Spring Festival travel rush, the Spring Festival and reunion are the themes he has been paying attention to for many years. "I can fully imagine the joy and happiness when Spring Festival travel rush comes home." When "Three Minutes" was filmed in Chongqing, Chen Kexin saw the crowds surging on the platform. Although there were all extras in front of him, he was still infected by this feeling of returning home. When the audition actors sang the song of returning home for the New Year, he said that he was also moved to tears.

  The short film touches the audience, not only because the flight attendants are busy on the train every Spring Festival, but also because the most critical structural design of the plot is that after the train stops at the platform, the mother and son meet for only 3 minutes. Three minutes, the sense of time limit brought by this reunion is the tension of the plot. The short film specially emphasizes this sense of time with the creative idea of 3-minute countdown. In the film, the countdown number is displayed at the top of the screen, which reminds the audience that the separation time between mother and son is approaching from the time the train enters the station. When entering the station, my mother saw her son on the platform through the window, but when the door opened, she had to help the passengers get on and off first, so she couldn’t find her son at the first time. Because there were too many people on the platform, my son couldn’t find his mother at the first time. When the child found his mother through the crowd on the platform, the time of 3 minutes has become 2 minutes. When the mother and son met and hugged, the mother waited for her son to speak with eager eyes. An interesting scene happened. After a moment of silence, the son began to recite the multiplication formula loudly. It turned out that my mother had joked with her son who was about to go to elementary school, "If you can’t recite the multiplication table, you can’t go to school, let alone see your mother." On the platform, my son didn’t recite the formula fluently, and at this time, the countdown on the screen was changing rapidly. The mother didn’t know what to do, and she couldn’t bear to interrupt her son. The tense countdown contrasted with the child’s stuttering recitation, which touched the audience’s mood. When my son recited the multiplication formula, the train started. The brief reunion of mother and son left the audience with endless aftertaste without a few words of dialogue.

  During the Spring Festival travel rush season, many people are close to their relatives because of their work, but they can’t stay. The short film "Three Minutes" is based on such a real thing. After the short film was screened, some enthusiastic people found the prototype of the story in the film. She is Liu Zhong, the conductor of the Shenzhen-Urumqi team of Guangzhou Bureau Group Co., Ltd. of China Railway. On January 24, 2017, the media reported the story that Liu Zhong met his son Chen Hongjin (nicknamed Ding Ding) during the four minutes when the train stopped at Hengyang Station after passing through his hometown in Hunan. At the premiere of Three Minutes, director Chen Kexin said that when he first saw the story, he decided to shoot it. In the short film, Tintin recited "99 Multiplication Table" to his mother. In reality, Tintin showed his mother "ma ma wo ai ni" written in pinyin.

  For Chinese people, Spring Festival travel rush is a journey to return home or find their own roots. The director Chen Kexin from Hong Kong has never experienced Spring Festival travel rush, but he has touched countless audiences with simple pictures, regardless of Spring Festival travel rush in the short film.

  Mobile phone shooting movies has its own advantages.

  This 7-minute short film continues Chen Kexin’s narrative style of paying attention to reality and storytelling. What’s more special is that it is a short film shot with a mobile phone all the time, and it is also the first time that Chen Kexin was invited by Apple to shoot a short film with a mobile phone. When sharing his own shooting experience, Chen Kexin said that "Three Minutes" gives the audience some perspectives that traditional films can’t touch. The current mobile phone photography technology has reached a very high level, which can not only record people’s daily life, but also serve as a lens supplement to traditional film photography. In "Three Minutes" shot by mobile phone, the vision of the characters in the picture is more realistic. In the short film, the subjective shot of the little boy crossing the platform to find his mother is completed by putting his hand in front of the little actor, which shows the rhythm and height of the movement, which is closer to a child’s perspective.

  Nowadays, more and more young people without professional training are shooting their own works with their mobile phones. As a daily tool, mobile phones are far beyond the reach of cameras in portability. When shooting in a narrow indoor space, in fact, a considerable space is needed behind the camera to set up the machine, and with such a small device as a mobile phone, you can freely take pictures even in a narrow and crowded train compartment. For the advantages of mobile phone shooting, Chen Kexin greatly praised: "Compared with bulky cameras, mobile phone shooting can try the effect of dynamic camera movement, and it also brings many unique and different shooting angles. For example, you can put your hand frame very close to the actor to capture the true feelings of the characters without making the actors feel disturbed, which is an advantage that traditional large cameras do not have when shooting at close range. "

  After "Three Minutes" was broadcast online, many netizens were surprised that the picture texture taken by the mobile phone could actually achieve the effect of big screen broadcast, but some knowledgeable netizens reminded: "Don’t think that there is only one iPhoneX between you and Chen Kexin’s" Three Minutes ",but it is actually several times more expensive than the mobile phone. Stabilizer, adapter, lens, drone and palm photographer & HELIP; …” In Chen Kexin’s view, all auxiliary equipment is just a tool to help the director establish an emotional link with the audience. The most important thing in filming is not technology, but creativity. Technology is just a tool, and more and more convenient and practical tools provide the possibility for realizing creativity. The short film "Three Minutes" not only impressed the audience, but also clearly conveyed that the future may enter an era in which everyone is a photographer. The development of science and technology is giving more ordinary people and video lovers the opportunity to complete their dreams about images.

  Our reporter Qiu Wei 

Can paying members lose their high-quality services (first-line survey (the new observation of the Internet continued))

Core reading

In recent years, various Internet platforms such as video, take-away, and network disk have launched member products. There are more and more members, but all kinds of "routines" follow one after another-speed limit is imposed without membership, and advertisements are still kept after membership … This makes many users call "having so many members, you still can’t enjoy the carefree service". What are the chaos in the current network service member market? What are the deep-seated reasons behind it? The reporter launched an investigation into this.

Members’ routines are deep, and users are hard to parry.

There are exclusive advertisements for members, even members have less preferential treatment than non-members, and svip has eroded the normal welfare of standard members.

Membership, for what? Almost all users have the same answer: for better service.

This "better", the members of the video website want to go to advertisements, member film libraries and high-definition movies; Network disk members pursue high-speed, lossless and private uploading and downloading; Music APP members go for more good songs … but in reality, members often encounter the situation that the service is "discounted".

"I opened a Tencent video member, and I thought I could avoid advertising. As a result, there are still advertisements, which is really irritating." Zhu Qianling, a white-collar worker who works in a foreign company in Shenzhen, is a fan of online drama. She wanted to be "clean and refreshing" after becoming a member, but the result failed.

According to the reporter’s investigation, under the membership system of online video service providers, there are many forms of advertising "variants", which makes people hard to prevent: Iqiyi video will have more than 10 seconds of "member recommendation" before playing, and some Sohu videos cannot block advertisements because of copyright issues …

The same problem exists in the takeaway platform. Under the constantly revised rules, there are even strange things that it is more expensive to be a member.

Some netizens in Guangzhou broke the news on the Internet. In the same store, the same order, the unit price of dishes, online discounts, etc. are all the same. The difference is that the original price of the member delivery fee is 8 yuan, and after enjoying the 50% discount, the delivery fee becomes 4 yuan, and the red envelope deduction is only 3.9 yuan; Although the distribution fee for non-members is 5 yuan, the red envelope deduction is 6 yuan. In contrast, members pay more than non-members by 1.1 yuan.

Wen Hao, a Beijing citizen, has also been cheated by the randomly changing membership rules: in September last year, he opened a member when he was "hungry". At this time, the membership rule is: no matter how much money he spends, users will give 5 yuan a red envelope without threshold for every five orders they complete; However, after a period of time, he found that the membership rule was changed to that the order must be full in 20 yuan before sending the 1 yuan Prize.

A similar situation also occurred in the network cloud disk. Members have different levels, and the introduction of high-level members has eroded the product functions that originally belonged to ordinary users or low-level members.

Take Baidu’s network disk as an example. Members are divided into standard members and svip. The former has an annual fee of 96 yuan, while the latter has an annual fee of 269 yuan. Correspondingly, the space capacity and download speed of the two different members are quite different. Among them, the most important difference is that svip has the privilege of speeding up, while standard members do not. This is exactly the problem: many experienced users of network disk said that standard members also had the right to accelerate in the past, but only after the launch of svip. Many network disk users said that "the so-called member welfare is actually reducing the user rights of non-members and low-ranking members in various forms."

The membership system has gone bad, and the merchants have broken their promises frequently.

The essence of membership system is contractual relationship, and the violation of contract by merchants is harmful to consumers’ rights and interests.

What is the legal relationship behind the word "member"?

Liu Junhai, a professor at the Law School of Renmin University of China, believes that the act of users obtaining membership is a paid service, that is, consumers only enjoy the corresponding benefits after paying a certain fee. Therefore, there is a contractual relationship between members and operators, that is, a contractual relationship, which is a civil relationship with two services paid, equality and voluntariness. This means that the marketing model of membership system should follow the principles of mutual benefit and equal value and compensation.

"At the moment, some Internet membership systems have gone bad. To put it bluntly, the card issuer has broken a promise." Liu Junhai told reporters.

Can the confusion of members be explained simply by "businessmen seeking profits"?

According to Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, there are complex market and economic factors behind the "membership routine": the Internet economy model of "free+value-added services" has emerged, and the Internet has developed to the stage of free opening to the general public, but the value-added services are charged, and the expression mode is membership. The amount of payment determines the level of members such as diamonds, gold and supreme, and the benefits they can enjoy are also different.

On the criticized issue of "watching advertisements", Zhu Wei pointed out that to some extent, it is an obligation for ordinary users to watch advertisements. The huge user base has brought massive traffic to the platform, and "advertising privilege" means that members directly spend money to buy out this "obligation".

What rights and interests of consumers have been infringed by the distortion of membership system?

In Liu Junhai’s view, whether it is "the acceleration of members is actually equal to the speed limit of non-members" or "the take-away rules are changed at will, and the final interpretation right belongs to the merchants", they are all real infringements, which violate the contract law and the consumer protection law, and even are suspected of violating the anti-monopoly competition law, which is a disregard for the spirit of the contract.

Regulating the membership system, supervision is indispensable.

Consumers have the right to hold service providers liable for breach of contract, and relevant departments should strengthen supervision.

Faced with the "barbaric growth" of the membership market, experts believe that the key lies in clarifying the boundaries of powers and responsibilities and strengthening management.

"Supervision must be strengthened." Liu Junhai said that for all kinds of member marketing practices of water injection and discount, the supervision should be stable and accurate, and those who take the lead will be accurately attacked; When necessary, relevant departments can jointly issue a document, issue special documents to clean up and rectify the dishonesty of membership system, and carry out special law enforcement actions throughout the country.

Liuyong, an assistant researcher at the Institute of Law, Hebei Academy of Social Sciences, also said that the channels for safeguarding rights should be unblocked, the analysis and application of big data on complaints and reports should be strengthened, the joint punishment of credit should be strengthened, and the cost of dishonesty should be increased for operators who refuse to perform their legal obligations.

Liu Junhai believes that consumers have the right to investigate the liability for breach of contract of recruiting member operators, and require enterprises to either continue to perform their duties and provide the services promised before; Either cancel the contract, return the consumer’s funds and pay some interest. If you are suspected of inducing fraud, you can directly introduce the compensation rule of "fake one loses three" in the Consumer Protection Law to effectively increase the illegal cost of illegal businesses.

Consumers themselves also need to raise their awareness of rights protection. Professor Ge Xiaobin of Anhui Finance and Trade Vocational College believes that the popularity of membership system has caused some businesses to have bad motives. Consumers need to learn to identify true and false membership businesses and effectively improve their ability to prevent consumer risks.

According to industry sources, the market environment is changing, and within a reasonable range, the membership rules will sometimes change accordingly. However, due to technical reasons, sometimes users can’t find the changed content in the website or application page in time, which requires service providers to display the changed membership rules as promptly, openly and transparently as possible. At the same time, it is also necessary for member users to update the knowledge map of member rights and interests to avoid losses.

Zhu Wei believes that users choose to register as members because they pursue better services. This requires enterprises to return to the essence of competition and provide better, safer and more efficient services, so that ordinary users and real members are willing to stay for a long time.

Reporter’s notes

Customer first, sincerity first.

Being a member is a win-win situation: consumers can enjoy more benefits and businesses enjoy it. However, the reality of "skinny" makes consumers vomit constantly. A penny for a penny, if you can’t buy comfort after spending money, users are naturally reluctant to buy it.

The essence of Internet economy is user economy. Whoever provides better services will be more popular. In order to attract users, some service providers first attract consumers to register as members by means of preferential benefits, and then "play tricks", modify the membership agreement without authorization and release it unilaterally, and fail to inform consumers clearly and in time. This is a typical overlord clause, which seriously infringes on consumers’ basic rights such as the right to know, the right to choose independently and the right to fair trade. If the quality service that should be provided is discounted or even terminated because of profit impulse, or even the members are divided into "three, six and nine grades" and the rights and interests of members are reduced in disguise, playing this clever platform will eventually be abandoned by consumers.

People’s Daily (April 21, 2018, 06 edition)

Beijing Municipal Committee of the Communist Party of China Organization Department Beijing Municipal Committee of the Communist Party of China Rural Work Committee Beijing Municipal Bureau of Human R

Jing ren she bi fa [2020] No.22

Organization departments of agriculture-related district committees, agricultural committees, district human resources and social security bureaus, finance bureaus, colleges and universities, and postgraduate training units:

  The measures for the administration of rural revitalization assistants in Beijing (for Trial Implementation) are hereby printed and distributed to you, please implement them according to the actual situation.

Organization Department of Beijing Municipal Committee of CPC    

Rural Work Committee of Beijing Municipal Committee of the Communist Party of China    

Beijing Municipal Bureau of Human Resources and Social Security    

Beijing Municipal Commission of Education    

beijing finance bureau    

August 3, 2020  

Measures of Beijing Municipality on the Administration of Rural Revitalization Assistants (for Trial Implementation)

Chapter I General Provisions

  the first In order to standardize the management of rural revitalization assistants, strengthen the construction of grassroots cadres’ talent team, create a group of public management service talents rooted in rural areas, and boost rural revitalization, these measures are formulated according to the requirements of the Organization Department of the CPC Central Committee, the Ministry of Human Resources and Social Security and other departments on implementing the "three supports and one support" plan for college graduates, and combined with the actual situation of this Municipality.

  the second The term "rural revitalization assistant" as mentioned in these Measures refers to the fresh college graduates who are engaged in supporting agriculture in rural areas through open recruitment in this Municipality and serve on the job.

  Article The duties of the rural revitalization assistant are: to help strengthen rural party building, develop characteristic industries, build beautiful countryside, improve the governance level, and serve and guarantee the implementation of the rural revitalization strategy.

  Article 4 The management of rural revitalization assistants adheres to the principle of "who uses people, who benefits and who is responsible", and insists on paying equal attention to strict management and love, encouragement and restraint, and training and use.

  Article 5 The management of rural revitalization assistants is led by the human resources and social security department, and is jointly organized and implemented by organizations, agriculture and rural areas, education, finance and other departments. Establish a four-level management system of city, district, township and village, and coordinate and promote the work of rural revitalization assistants.

  (a) the main responsibilities of the municipal:

  1. Formulate and improve policies, carry out policy publicity and organize their implementation;

  2. Make recruitment plans, publish recruitment announcements, and organize registration and examinations;

  3. Co-ordinate the work of personnel management, training and employment in this Municipality;

  4. Improve the management methods of transfer payment funds for college graduates’ "three supports and one support" plan, arrange transfer payment funds, and support the implementation of policies.

  (2) Responsibilities at the district level:

  1. Implement relevant policies and requirements, and establish and improve institutional measures in this area;

  2. Organize and implement the examination, physical examination, inspection and publicity in this area;

  3 to strengthen the management of rural revitalization assistants in this area, and organize the annual assessment and expiration assessment;

  4. Guide and coordinate towns and villages to do a good job in the daily management, training and employment of personnel, and the expiration of employment;

  5. Do a good job in ensuring the treatment of personnel.

  (3) Township responsibilities:

  1 in accordance with the requirements of the city and district and the terms of the labor contract to strengthen the management of the township rural revitalization assistant, establish and improve the township system measures;

  2. Organize the usual assessment work;

  3 to guide the village to do a good job in personnel safety management, daily management, training and use;

  4. Work with the village to provide necessary working and living conditions for the rural revitalization assistants.

  (four) village responsibilities:

  1. The village is the main body responsible for the management and use of rural revitalization assistants, and establish and improve village-level system measures;

  2. Arrange the work according to the responsibilities of the rural revitalization assistant and play the role of personnel;

  3. Work with villages and towns to carry out peacetime assessment;

  4. Do a good job in personnel safety management and daily management.

Chapter II Open Recruitment

  Article 6 The overall size of the city’s rural revitalization assistants is controlled at 2000, which is determined according to the actual needs of the grassroots every year.

  Article 7 A rural revitalization assistant shall meet the following basic conditions:

  (1) Having People’s Republic of China (PRC) nationality;

  (two) good ideological and political quality, support the party’s line, principles and policies, and have a firm and correct political direction;

  (three) interested in taking root in rural areas and serving rural revitalization;

  (four) abide by the law, obey the arrangement, and have a strong sense of organizational discipline;

  (5) Having the physical condition, psychological quality and working ability to perform their duties normally;

  (6) Generally, it is a fresh graduate of Beijing Shengyuan with a bachelor’s degree or above, and the ecological conservation area can be relaxed to a college degree in combination with the actual situation;

  (7) Under the same conditions, graduates from party member, returning to their original places, agriculture-related or informatization majors are preferred;

  (eight) meet other conditions required by the recruitment position.

  Article 8 Recruitment should generally go through the following procedures:

  (1) Making an announcement. The Municipal Human Resources and Social Security Bureau takes the lead in formulating the recruitment plan and issuing the recruitment announcement.

  (2) Organizing registration. Cities, districts and colleges and universities jointly do a good job in publicity and mobilization, and encourage college graduates to actively register.

  (3) Examination. The city and district jointly organize the examination.

  (4) Physical examination, inspection and publicity. Each district is responsible for organizing physical examination, inspection and publicity.

  (5) filing. After the publicity, each district will submit the list of persons to be employed to the Municipal Human Resources and Social Security Bureau for the record.

  Article 9 The rural revitalization assistant signs a labor contract with the township, with a contract period of 5 years. The working time is calculated from the date of the service period, and the length of service at the grassroots level is calculated as the length of service.

  Article 10 According to the actual situation of the region, each district assigns rural revitalization assistants to work in the village according to the needs of the work, and organizes rural revitalization assistants to report and work.

  Article 11 The personnel files of rural revitalization assistants are transferred to the human resources public service institutions in the district where they work, and the party-group relationship is transferred to the grassroots party-group organization where they work.

  Article 12 The work and living allowance for rural revitalization assistants has basically reached the wage income level of newly recruited staff from college graduates in this township organ after the probation period expires, and an assessment and reward mechanism has been established. Participate in social insurance, handle housing accumulation fund procedures according to the policies of the state and this Municipality, pay a one-time resettlement fee according to the regulations, and organize to participate in major diseases and personal accident insurance.

Chapter III Daily Management

  Article 13 Ensure the working hours of rural revitalization assistants in the village, and prohibit interception and long-term secondment. With the approval of the District Human Resources and Social Security Bureau, you can organize to participate in township stage work or short-term job training in a planned way. Approved by the Municipal Human Resources and Social Security Bureau, it can organize and participate in centralized work such as major activities or urgent tasks in the city and district according to needs.

  Article 14 Establish leave and attendance system:

  (a) rural revitalization assistant leave for 3 days and less, with the consent of the village where the work is reported to the township for approval; Leave for more than 3 days, with the consent of the working village, reported to the township for approval, and reported to the District Human Resources and Social Security Bureau for the record.

  (two) the village is responsible for the attendance of the rural revitalization assistant, and submits the attendance to the township on a monthly basis, and the township regularly submits it to the District Human Resources and Social Security Bureau for the record. Attendance results are linked to the payment of work and living allowances.

  Article 15 Rural revitalization assistant to implement daily performance and work performance assessment. The assessment is divided into usual assessment, annual assessment and expiration assessment, and the assessment results are divided into three grades: excellent, qualified and unqualified. Usually, the proportion of excellent grades in assessment accounts for about 40% of the number of participants in assessment, and the proportion of excellent grades in annual assessment and expiration assessment does not exceed 20% of the number of participants in the same batch in this area. The assessment results are linked to training, use, rewards and punishments.

  (a) the usual assessment by the village, township joint implementation, quarterly assessment cycle. The rural revitalization assistant submits the monthly work documentary, and the village party organization puts forward assessment suggestions according to its daily performance, task completion and monthly attendance. The township studies and determines the assessment results and reports them to the District Human Resources and Social Security Bureau for the record. Usually, the assessment materials are filed by the township for future reference.

  (2) The annual assessment is implemented by the District Human Resources and Social Security Bureau, with the working year as the assessment cycle. The district human resources and social security bureau comprehensively evaluates the work performance of rural revitalization assistants, the opinions of villages and towns, and the usual assessment results. Personnel with excellent grades in annual assessment are generally produced among those whose assessment results are excellent at ordinary times.

  (three) the expiration of the assessment by the District Human Resources and Social Security Bureau, in the rural revitalization assistant contract expires. The district human resources and social security bureau comprehensively evaluates the work performance of rural revitalization assistants, opinions of villages and towns, and annual assessment results. Personnel with excellent grades after the expiration of the assessment period are generally produced among those whose annual assessment results are excellent.

  The Human Resources and Social Security Bureau of each district organizes rural revitalization assistants to fill in the Registration Form for Annual Assessment of Rural Revitalization Assistants and the Registration Form for Expired Assessment of Rural Revitalization Assistants, and store them in my personnel file.

  Article 16 Rural revitalization assistants are included in the "three supports and one support" plan of this Municipality. If they have served for one contract period and passed the examination, they will be awarded the "three supports and one support" service certificate for college graduates and enjoy the relevant preferential policies of the state and this Municipality.

  Article 17 In case of any major situation such as safety or health of rural revitalization assistants, the District Human Resources and Social Security Bureau shall report to the Municipal Human Resources and Social Security Bureau in a timely manner.

  Article 18 Rural revitalization assistants should consciously abide by various rules and regulations. Violation of discipline, according to the relevant provisions; Those suspected of violating the law and committing crimes shall be transferred to judicial organs for handling according to law.

  Article 19 Rural revitalization assistants who terminate the labor contract in advance shall enter the human resources market to choose their own jobs in accordance with relevant regulations.

  Article 20 The District Human Resources and Social Security Bureau shall specify the person responsible for the application of the management information system of "three supports and one support" for college graduates, and do a good job in information collection, reporting and updating in a timely manner.

Chapter IV Cultivation and Use

  Article 21 Rural revitalization assistants shall be trained in different levels and categories, and each person shall be trained for no less than 80 hours a year, focusing on the construction of rural grassroots organizations, rural governance, and village-level economic development.

  (a) to carry out municipal rotation training for newly recruited rural revitalization assistants every year, and organize about 100 rural revitalization assistants to participate in municipal demonstration training.

  (two) each district is responsible for organizing the training of rural revitalization assistants in this district, and the pre-job training is generally not less than 40 hours.

  (three) towns and villages in combination with the actual situation, through centralized teaching, training on behalf of the meeting, study tours and other forms of education and training.

  Rural revitalization assistant to participate in full-time study or training must be reported to the District Human Resources and Social Security Bureau for approval.

  Article 22 Villages and towns should give full play to the role of "mentoring" of township cadres, village cadres, veteran cadres and old party member, and adopt the method of "one teacher and one apprentice" to identify a training contact person for rural revitalization assistants to improve their working ability.

  Article 23 Actively guide and encourage rural revitalization assistants to innovate and start businesses in rural e-commerce, rural cooperative economy, leisure agriculture and rural tourism based on the industrial characteristics and their own advantages. We will implement preferential policies and services in industrial and commercial registration, tax reduction and exemption, bank account opening, financing loans and social insurance payment. All districts should combine the entrepreneurial effect of rural revitalization assistants with the work of evaluation, renewal and mobile development to stimulate the vitality of innovation and entrepreneurship.

  Article 24 Township Party committees should guide the village party organizations to strengthen the education and management of party member, the rural revitalization assistant, and pay attention to the development of party member among outstanding rural revitalization assistants.

  Article 25 All districts should incorporate outstanding rural revitalization assistants into the village-level reserve talent team and support the members of the village "two committees" team. As the village "two committees" full-time and outstanding performance of rural revitalization assistant, can be included in the township reserve talent team.

  Article 26 Party organizations at all levels should actively recommend rural revitalization assistants with good comprehensive quality and strong deliberation ability as representatives of party congresses, people’s congresses, CPPCC members, league congresses and women’s congresses at all levels, and unblock the channels for rural revitalization assistants to participate in decision-making.

Chapter V Expired Employment

  Article 27 Encourage rural revitalization assistants to take root in rural grassroots;

  (1) Those who have completed one contract period and performed well in the village may be renewed according to the wishes of both parties and according to the prescribed procedures.

  (two) elected members of the village "two committees" team, can extend the contract period to the village "two committees" term expires.

  Article 28 Support the multi-channel differentiated mobile development of rural revitalization assistants who have expired their contracts and passed the examination;

  (a) according to the provisions of the directional examination of civil servants.

  (two) to organize the special recruitment of institutions, and if there is a vacancy in the grass-roots institutions where the rural revitalization assistant works, it can be directly hired, and the probation period is no longer agreed.

  (3) Encourage enterprises to attract talents and support innovation, entrepreneurship and flexible employment.

  (four) the implementation of the policy of extra points for postgraduate entrance examination and support for further study.

  Article 29 All districts should accurately grasp the employment situation of rural revitalization assistants at the expiration of the contract, establish employment accounts, register employment destinations, and provide employment guidance, employment introduction and other services to unemployed rural revitalization assistants.

Chapter VI Supplementary Provisions

  Article 30 These Measures shall be interpreted by the Organization Department of the Municipal Party Committee, the Municipal Committee of Agriculture, the Municipal Human Resources and Social Security Bureau, the Municipal Education Commission and the Municipal Finance Bureau.

  Article 31 These Measures shall come into force as of the date of issuance.

At the conference on infection prevention and control in Covid-19, Zhejiang Province, Wang Hao emphasized the orderly transition and smooth crossing of peaks to protect people’s health and safety.

  Hangzhou, December 27th (Reporter Yu Qin) On the afternoon of the 27th, a teleconference on the prevention and control of infection in Covid-19, Zhejiang Province was held. Governor Wang Hao stressed that all localities, departments and units should thoroughly implement the spirit of the important instructions of the Supreme Leader General Secretary on doing a good job in epidemic prevention and control in the new stage, adhere to the principle of putting people first and life first, highlight "keeping health and preventing severe diseases", scientifically optimize and adjust prevention and control measures, and steadily implement the "Class B and B management" of Covid-19 infection, so as to ensure the orderly transition and smooth crossing of the peak and effectively protect the health and safety of the people.

  Wang Hao pointed out that in the past three years of epidemic prevention and control, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the whole province has conscientiously implemented the spirit of the important instructions of the General Secretary, "The epidemic should be prevented, the economy should be stabilized and development should be safe", adhered to the command and dispatch of "a game of chess in the whole province", made a series of combination boxing for epidemic prevention and control, and handled each epidemic in the shortest time, in the smallest scope and at the lowest cost, effectively safeguarding people’s life safety and physical health, and handed in high scores. At present, epidemic prevention and control has entered a new stage. We should not only recognize the situation clearly, but also strengthen our confidence, further unify our thoughts and actions with the decision-making and deployment of the Party Central Committee on doing a good job in epidemic prevention and control in the new stage, and promote all tasks and measures in the new stage with good mental state and excellent work style with the most powerful measures and adequate preparations.

  Wang Hao stressed that it is necessary to highlight the key points, grasp the key points and fill the shortcomings, so as to further improve the ability and level of crossing the peak smoothly. First, we should strengthen the construction of medical treatment system, improve the outpatient service capacity of medical institutions, continuously optimize the layout of fever clinics, and realize "all receivables should be collected and all treatments should be treated"; Improve the ability of primary care service, give full play to the role of grading diagnosis and treatment mechanism, guide large hospitals to do everything in a lump sum, help primary medical and health institutions in a counterpart way, send doctors to serve at the station, guide primary clinics to provide medical services for community patients, and let the vast majority of infected people receive primary care at the primary level; Improve the ability of severe treatment and do everything possible to improve the cure rate. Second, it is necessary to strengthen the overall supply of medical drugs, support enterprises to expand production capacity at full capacity, focus on strengthening the production of epidemic prevention materials such as cold-reducing drugs and N95 masks, speed up overall deployment and orderly delivery, and do everything possible to meet the people’s drug demand. Third, we should focus on the optimization of services for key groups of "one old and one small" and key rural areas, assign special personnel to service management for various old-age care institutions, distribute health packages to the elderly over 60 years old in the province, and fully guarantee the demand for medical treatment and medication for children with fever; Implement the "five-level secretary" to grasp the responsibility of rural epidemic prevention and control, promote the "double sinking" of party and government organs and medical resources, and "two strengthening" of medical material supply and transshipment treatment capabilities, especially for special people with basic diseases, lonely elderly people and left-behind children. Establish a list and strengthen care and assistance.Fourth, we should pay great attention to caring for medical staff and grassroots front-line workers, implement more measures to warm people’s hearts, help solve practical difficulties, scientifically arrange shifts and let them devote themselves to their work. Fifth, we must strengthen overall planning in all aspects, protect people’s lives and health to the greatest extent, and minimize the impact of the epidemic on economic and social development.

  Wang Hao stressed that it is necessary to strictly implement territorial responsibilities and departmental responsibilities, strengthen coordination, supervision and inspection, and ensure that policies, responsibilities and work are in place. It is necessary to do a good job in guiding public opinion, strengthen popular science propaganda, guide the masses to implement prevention and control policies, and do a good job in self-health management.

  Xu Wenguang presided over the meeting, Cheng Yuechong made work arrangements, and Gao Xingfu, Wang Wenxu, Liu Xin, lu shan, Wang Chengguo, Yao Gaoguan and Tang Feifan were present at the main venue or sub-venue. At the meeting, the Provincial Health and Wellness Committee, the Provincial Economic and Information Office, the Provincial Department of Transportation and the responsible persons of Hangzhou, Lanxi City of Jinhua and Xin ‘an Street of Kecheng District of Quzhou made exchange speeches.

Analysis of the most comprehensive paid membership system in history

Paying members can not only improve the ARPU and retention of the market, but also every addition may mean the loss of paying members of similar competing products, which is particularly important in the business competition period.

In the trite AARRR model, the membership system is the most common operation means at the active, retained and income ends, and it has two types:

Paid membership system: purchase high-value and differentiated rights and interests by paying.

Example: 88VIP, JD.COM PLUS, Tencent Video VIP, and Zhihu Salt Selection Member.

Growing membership system: through the accumulation brought about by specific user behavior, we can obtain grade growth and differentiated rights (generally low value).

Example: Member of Public Comment, Member of Didi Orange, and Member of Alipay.

The core goal of the membership system is to increase the proportion of paying users, user life cycle and ARPU.At the level of user value, it is reflected in the improvement of LTV, and at the level of user income, it is reflected in the improvement of NDR, which finally pushes ARR to a higher level.

Analysis of the most comprehensive paid membership system in history

Figure 1: Target derivation of membership system

  • ARR(Annual Recurring Revenue) means annual recurring income.
  • NDR(Net Dollar Retention)= the ARR of the user group in this period ÷ the ARR of the user group in the last period.

The formula is too abstract, for example:

Ever since Eric got the VIP for listening to books, he has been worried about the membership fee of 365 yuan every day, absorbing the anxiety handed to him by teacher Luo Zhenyu. Two weeks later, he was not only satisfied with listening to books, but also bought popular courses such as "Thirty Lectures on Liang Ning’s Growth Thinking" and "Xue Zhaofeng’s Economics Course". For the next year, Eric was immersed in the knowledge he got every day until his performance reached 3.25.

This year, Eric spent a total of 851 yuan. If he didn’t buy VIP listening books, his spending on the platform he got should not exceed that of 150 yuan. Not only that, he stopped subscribing to the Wu Xiaobo Channel.

Summary: Paying members can not only improve the ARPU and retention of the market, but also each increase may mean the loss of paying members of similar competing products, which is particularly important in the business competition period (since the launch of 88VIP, the annual fee of JD.COM PLUS has been reduced from 198 yuan to 99 yuan).

Analysis of the most comprehensive paid membership system in history

Figure 2: How to get on the road to success?

(1) Motivation and effectiveness

1) paid membership system

Analysis of the most comprehensive paid membership system in history

Figure 3: Positive feedback from paying members

A good paid membership system, users’ utility demands are very clear:

  • More flow tilt.Example: Top function of Zhihu members.
  • Concessions visible to the naked eye.Example: JD.COM PLUS’s freight coupon, a red envelope for hungry.
  • Exclusive VIP resources.Example: Youku Zero Advertising Experience, Mango TV "Singer" to watch first, VSCO member filter.

Low-frequency and inefficient rights and interests such as "member logo" and "exclusive customer service" are mostly just to make up the number.Generally speaking, the implementation cost of paying members to obtain rights and interests is low (just pay, no need for behavior accumulation), and the services paid for are usually services with high effectiveness.

With the development of domestic users’ payment habits and the strengthening of piracy crackdown (increasing the "search cost" of using pirated resources), paid membership has become the core operation project of many Internet products.

On August 8, 2018, Ali launched the 88VIP program, trying to open up Alibaba’s ecology through this "one card", including shopping, local life and big entertainment, which was called Ali’s "No.1 Project".

Analysis of the most comprehensive paid membership system in history

Figure 4: 88 VIP

2) grow the membership system

Analysis of the most comprehensive paid membership system in history

Figure 5: Positive feedback from growing members

For most Internet products, the "growing membership system" has relatively low influence on user behavior for two reasons:

The growth system is a global operating system, and there is no income. If the subsidy rate is too high, it will increase the operating cost with the scale growth.Example: In 2018, Didi points can also be redeemed for express tickets, but now they can only be redeemed for luxury car tickets.

Or because it is free, the positive feedback of the growth system is difficult to be high-frequency and infinite.It is more suitable to appear in the form of "aha moment" with medium and low frequency. For example:

  • Didi Chuxing: Senior members will have higher upgrade probability and more privilege of quick response during peak hours.
  • Starbucks: Gold star members can exchange a cup of prepared decoction pieces for every 9 stars (full of 460 yuan).
  • Alipay: Diamond members can get 3 fast boarding tickets every month.

To sum up, compared with paid members, in order to obtain "utility" in the growing membership system, users’ implementation cost is higher and the utility of rights and interests is much lower.This is destined that the growing membership can only be used as a supplementary means of operation in most cases, with the integral system, reasonably consume the accumulated value, and subsidize the highly active/valuable users in a targeted manner.

(2) Starbucks: the mixed practice of paying and growing membership.

Star Card is a membership system that integrates "paying members" and "growing members";

1) Is there a discount if you pay?

98 yuan’s Star Card does not enjoy the rights and interests as Tencent Video VIP does.Instead, you get "6 consumption coupons+straight jade star members" by pre-depositing cash.

Analysis of the most comprehensive paid membership system in history

Figure 6: Starbucks Star Card

How much money can users save?

  • Two buy one get one free. Take four lattes as an example, 32*2=64 yuan.
  • 1 coupon for 30 yuan, with minimum consumption of 160 yuan and actual consumption of 130 yuan after deduction.
  • 3 half-price coupons for breakfast, taking the consumption as an example (16÷2)*3=24 yuan.

Under the condition that all coupons are used.Total consumption =218 yuan +98 yuan =316 yuan.

In the case of non-member purchase,Total consumption =32*4+160+48=336 yuan.

Discount rate = 20 ÷ 336 = 5.95% (excuse …).

This routine is really unacceptable, so … did Starbucks make a profit?

A: Of course.

Analysis of the most comprehensive paid membership system in history

Figure 7: "Current portion of stored-value card liabilities and deferred revenue" is in millions. Source: Starbucks FY 2018 Annual Report.

Starbucks has about $1.6 billion in "‘stored value card liabilities’", that is, Star Card.That is to say, about 6% of the company’s liabilities are actually zero-interest loans lent by coffee addicts to their suppliers.

-Negative Interest Rate Loan: Starbucks’ Monetary Miracle

2) the cycle of growth

Analysis of the most comprehensive paid membership system in history

Figure 8: Starbucks growth system

As a classic "growing membership system", Star Card has its design core:

Definition of effective behavior:Consumption; For the Star Gift Card (stored value card), the growth and accumulation have been accelerated.Guide users to store values.

Design of grades and rights:

  1. The grades are only divided into three levels,The cognitive cost of users is low.
  2. The rights and interests can be summarized as: upgrade reward, relegation reward, and advanced user exchange right (9 stars for drinks).Among them, the promotion and relegation rewards are triggered every year, with long subsidy period and low cost pressure.

Rules for promotion/relegation:

  1. Jade star can buy "star gift package" and avoid relegation forever.
  2. Jade stars are upgraded to gold stars after accumulating 16 stars, and they can be relegated after keeping 16 stars in an account for a year (with the stars cleared).However, the exchange of "9 stars" for drinks by Venus users will conflict with the relegation rule of 16 stars/year, which will raise the cost for consumers to continuously obtain preferential treatment.

Because this article focuses on the introduction of the paid membership system and the detailed analysis of the growing membership system, it will be introduced in detail in the next article.

(1) Grab the person who paid the bill.

At present, the market is facing the dilemma of incremental depletion, and the competitive strategy has changed from free exchange of traffic in the past to payment for quality.A battle for high-value users.

As mentioned above, the competition for paying users is forced by the pressure of zero-sum game, and it is difficult for users to pay for similar services.But users who are willing to pay are mostly high-value users.

  • According to the data provided by Ali, 88VIP members buy twice as many guest lists as ordinary users, and the purchase width is six times that of ordinary users.
  • According to the data released by JD.COM, 65% of PLUS members are young people under the age of 35, nearly 60% of them live in first-and second-tier cities, 89% of them are people with bachelor degree or above, and 98% of them are loyal users.

From the perspective of the platform, paid members not only seize the "behavioral attention" of high-value users, but also provide effective user labels for service providers (merchants) to facilitate accurate marketing and improve business efficiency.

Under the trend of escalating consumption of snacks, three squirrels want to promote high-end goods, but they have never found an accurate crowd. A high-end canned snack for women hangs in the store and sells only a few hundred copies a month. After pushing to 88VIP, it sold 2000 orders a day.

(2) Psychological analysis of users

Why is paying membership so effective? becauseUsers are"Hate loss".

Relatively free access, users are more sensitive to loss, especially the annual membership with high customer unit price, which is a big loss if they buy it without using it. Therefore, once the payment is made, the user’s behavior will naturally focus on the services related to the members, which also determines that it is very important to pull the new hook design (which will be introduced in the next chapter).

It is worth noting that "loss aversion" and "risk aversion" are different:"Risk aversion" means that users need more compensation under the same risk.

For example:

Option 1: If the coin is face up, the participant gets the 100 yuan; If the back is up, there is nothing.

Option 2: Don’t participate in the game and get the 50 yuan directly.

The two options are weighted according to the probability, and the expected returns are the same:

Option 1: 100 * 0.5+ 0 * 0.5 = 50 yuan.

Option 2: Get 50 yuan directly.

  • Risk-averse people often choose two and take 50 yuan directly.
  • Risk-averse people will choose one and gamble.
  • It is all the same for those who are risk neutral to choose one or two.

Analysis of the most comprehensive paid membership system in history

Figure 9: Investor P (IP) is more risk averse than Investor Q(Iq).

The application of risk preference is often used in the operation practice of integral system, such as lottery, turntable and so on.

"Loss aversion": Comparison between gain and loss

Get the experiment:

Option one: you will definitely get $900.

Option 2: There is an 80% chance of getting $1,000 and 20% chance of getting 0 yuan.

Many people choose to avoid risks in the experiment, and 100% get 900 dollars.

Lose the experiment:

Option one: definitely lose $900.

Option 2: There is an 80% chance of losing $1,000 and 20% loss of 0 yuan.

In the loss experiment, choosing one means determining the loss of $900, and only taking an extra risk of $100 may change back to zero loss. In this case, many people choose to take a chance.

Practice has proved that when there is no ideal choice, people are more willing to take chances. Because people generally hate losing more than they like getting it. "Losing" gives people a stronger feeling than gaining.This is very common in the stock market lock-up phenomenon (as long as it is not sold, it is not a substantial loss, and there is still a chance).

Analysis of the most comprehensive paid membership system in history

Figure 10: The diminishing marginal utility (right) will be larger than the loss, and its curve will be smoother.

Analysis of the most comprehensive paid membership system in history

Figure 11: Design core of paid membership system

(1) stored value type

The business model of using this membership form is most common in cinemas, gyms, swimming pools, hot pot restaurants and barbershops. In exchange for membership privileges, the preferential behaviors are all bound with the remaining stored value cards.

For paid members of stored value type, the products shall meet the following requirements:

  • Consumers need to pay for services continuously, and the payment can be repeated and long-term.Therefore, stored-value members are difficult to apply to educational products and content products.
  • The customer unit price should not be too high, otherwise the threshold of user stored value is too high, and the model cannot be established.For example, it is very common that the customer list of JD.COM 3C is higher than that of 1000 yuan. It is more flexible and efficient to require users to exchange discounts through large stored value, so it is better to split the discounts into the activities and operations of various SKUs.
  • The merchant is the service provider, and the pre-storage of cash is the behavior of the user to buy the service provided by the merchant in the future.Example: Wanda Cinema Supreme Card.

Analysis of the most comprehensive paid membership system in history

Figure 12: Wanda Extreme Card

However, stored-value members also have many disadvantages, such as:

  • Users who are sensitive to cash flow are unfriendly, and users prefer to pay only for the preferential part (subscription members are such an idea).
  • For users with diverse service needs, they are subjectively unwilling to put a large amount of cash on a single service provider (such as hot pot restaurant), which makes it difficult to break through the bottleneck of conversion rate.

(2) Subscription type

The common Internet paid membership system is mostly subscription type. Among them, content platforms (news, music, video, knowledge, etc.), e-commerce platforms and O2O platforms are the most typical.

  • Content platform,The core behavior of users is to consume content rather than services.Subscription is more logical.
  • E-commerce platform, the customer unit price is high and the frequency is high. Using the stored value model will repeatedly and massively occupy the cash flow of users, and the experience is poor. Using a subscription member is equivalent to the user exchanging a "15% discount interest+coupon package" at one price.Users still need to spend money to redeem the discount, which can better promote the platform GMV.
  • O2O platform (take-out) has low customer unit price and high frequency, and theoretically, it can also adopt stored-value members. However, take-out is still in a state of fierce competition, and the platform still needs a lot of subsidies to users.Therefore, subscribing members with low rates (10 yuan/month) is more conducive to converting more users into paying users and improving the effectiveness of subsidies.

The product strategy of paying members can be developed from four latitudes:

① Diversified membership services

Packaging different types of paid membership products for users with different needs.

Example: Zhihu offers two kinds of paid members, namely "salt election member" and "reading member".

  • Salt election members can enjoy 800+ courses and 300+ magazines.
  • Reading club can enjoy 600+ audio books and 20000+ e-books.

② User stratification of rights and interests

Provide gradient services for members with different payment levels.

Example: The monthly uploading traffic of free account, standard account, advanced account and professional account are 60M, 1GB, 10GB and 20g respectively.

Analysis of the most comprehensive paid membership system in history

Figure 13: List of paid members of Evernote

③ Price discrimination

(1) First-class price discrimination

If the manufacturer can sell at the highest price that each consumer is willing to pay, it will be the maximum benefit. We call this model "first-class price discrimination".

Example: A bottle of Coca-Cola costs 1 yuan. A is most willing to pay 2 yuan, B is 6 yuan and C is 1.5 yuan.

  • If the standard price of 2 yuan is set, A and B will pay 4 yuan together, and C will give up the purchase. The profit of the manufacturer =2*2-1*2=2 yuan.
  • If "first-class price discrimination" is implemented, A will price 2 yuan, B will price 6 yuan and C will price 1.5 yuan. Manufacturer’s profit =2+6+1.5-1*3=6.5 yuan.

In real life, "first-class price discrimination" is rare, and some super-large telecom operators will apply first-class price discrimination when dealing with super-large customers.

It is worth mentioning that in 2017, I used a time management product called "Tomato and Potato". At that time, the way to unlock the advanced version was that users set their own prices, and they could unlock it by paying 1 piece, 2 pieces and 100 pieces.

(2) second degree price discrimination

"second degree price discrimination" is also called "interval pricing". Producers set different prices for sale according to different intervals of consumers’ purchase quantity.

Almost all paid members’ products will abide by this rule, and more discounts will be obtained if they buy more monthly services (annual/quarterly) at one time.

Analysis of the most comprehensive paid membership system in history

Figure 14: Hungry? svip Ordering Page

(3) Three-level price discrimination

Manufacturers charge different prices for the same product in "different markets" or "different consumer groups", which is "three-level price discrimination"

Simply combed the pricing information of several Internet products paying members, as shown below:

Analysis of the most comprehensive paid membership system in history

Figure 15: Pricing information of products of paid members such as Zhihu, Tencent and Ali.

You can see:

  • Tencent Department, QQ members and Tencent Video all support "student identity authentication" to provide students with lower-priced subscription packages.
  • Ali 88VIP has implemented differentiated pricing (≥1000, 88 yuan/year, < 1000,888 yuan/year) for customers with naughty values around 1000.

This is a typical three-level price discrimination.QQ, as the position of young people, if it does not support "student authentication", the total number of subscribed members will be greatly reduced.

(4) Joint marketing

Many paid member products will be co-marketed with other brands. There are two main forms of such co-marketing:

  • A joint member who sells in bundles.Example: Caixin and Sanlian Middle School are double members.
  • Credit cards issued jointly with banking institutions.Example: Hungry? Ping An co-branded credit card.

Analysis of the most comprehensive paid membership system in history

Figure 16: Joint members of Caixin and Sanlian Middle School.

When designing the benefits of paid members, we should focus on two key issues:

  • What is the mechanism of equity triggering?
  • What preferential/privileged benefits will be provided by the membership system?

① trigger mechanism

There are usually two kinds of rights triggers for paying members:

  1. Cycle trigger: issue fixed rights and interests to users according to a certain cycle.Example: paid members of Youku send 2~6 movie tickets every month, and some movies need to be redeemed.
  2. Behavior trigger: trigger rights and interests according to the specific behavior of users.Example: Hungry? Every time svip completes an online payment transaction, it will get a bonus if the order reaches a certain amount. The bonus can be used to deduct the payment.

Analysis of the most comprehensive paid membership system in history

Figure 17: Hungry? Bonus?

② Preferential rights and interests

Preferential rights and interests generally have three forms:

VIP discount: exclusive discount price is implemented for specific goods.

Example: Many products of Tmall offer a 15% discount to 88VIP members.

Analysis of the most comprehensive paid membership system in history

Figure 18: 15% discount for 18:88VIP

Coupon: Voucher issuance is triggered periodically or by actions.

Example: JD.COM PLUS automatically distributes 100 yuan’s gift money to subscribers at 0: 00 on the 1st of each month, which can be exchanged for "full or reduced coupons" with different amounts.

Analysis of the most comprehensive paid membership system in history

Figure 19: JD.COM PLUS Member Coupon

Multiple rebate: the accumulation of points/experience values at multiple speeds.

Example: JD.COM PLUS members buy 10 times more JD.COM beans.

Analysis of the most comprehensive paid membership system in history

Fig. 20: JD.COM PLUS JD.COM beans

③ Privileged rights and interests

Privileged rights and interests generally have two forms:

The first type: exclusive resources

VIP exclusive content, common in content platforms.

Analysis of the most comprehensive paid membership system in history

Figure 21: Youku VIP exclusive movie

Members’ exclusive logos and pendants are common in social platforms and communities.

Analysis of the most comprehensive paid membership system in history

Figure 22: Zhihu Salt Selection members have exclusive crown logo.

VIP exclusive customer service is often used in various membership systems.

Analysis of the most comprehensive paid membership system in history

Figure 23: Youku member exclusive customer service

The second kind: behavior privilege.

No advertising experience, common in video platforms.

Analysis of the most comprehensive paid membership system in history

Figure 24: Youku members have no advertising experience.

Higher freedom of behavior, there are great differences among products. Should be designed around the core interests of users in the product.

  • Example 1: Zhihu members can post pictures in the comment area.
  • Example 2: Youku members can make an appointment to cache episodes.
  • Example 3: Baidu’s network disk svip can speed up downloading resources (of course, it often deliberately limits the speed).

It is worth noting that Baidu’s network disk deliberately limits the speed (especially for iOS and Mac devices), which shows the conflict between its commercial appeal and the basic experience of non-paying users. Using this strategy in the monopoly period can achieve the purpose of realizing cash, but it will have a lot of negative impact on the brand for a long time.

Regarding the operation strategy, this article has two points worth recalling:

  • Paying members mainly take advantage of users’ aversion to loss, and users will tend to be active to avoid membership fees becoming sunk costs.
  • Users who are willing to subscribe to the service are often active users.

Therefore, in the whole life cycle of paying members, the nodes that need to be focused on are:Before subscribing: traffic coverage and lowering the threshold」、「In subscription: increasing sunk costs」。

The traffic of paying members comes from "external public traffic" and "internal traffic of products" If you want to grow faster, you should pay attention to two things:

  1. How should the traffic reaching users be covered?
  2. How to lower the threshold for paying members?

Analysis of the most comprehensive paid membership system in history

Figure 25: Getting paid members

① Flow coverage

There are three forms to cover users more comprehensively when constraints permit:

  1. User connection
  2. Advertising reach
  3. Key node coverage

1) User connection: guide the connection between paying members and non-paying users to attract users to convert.

The connection methods are:

Resource sharing of paid members

For example, Caixin, as a paid media in the whole network, can share paid articles with a limited number of users through WeChat channel, so that free users can experience the products.

Analysis of the most comprehensive paid membership system in history

Figure 26: Caixin members share paid articles.

Limited exemption and discount rights sharing.

Example: WeChat reading members can share 3-day free cards with non-members.

Analysis of the most comprehensive paid membership system in history

Figure 27: Wechat Reading Invitation Award

Pull a new reward mechanism.

Example: Iqiyi invites one member to receive the 30 yuan at most.

Analysis of the most comprehensive paid membership system in history

Figure 28: Iqiyi Invitation Award

2) advertising reach: make full use of external advertising resources and internal traffic resources of products to convert paying users, and the operation should pay attention to all channels.ROAS、CPALevel.

Analysis of the most comprehensive paid membership system in history

Fig. 29: Caixin * Sanlian Middle School read the advertisement placed in the Elephant Association, reading 1.2W+

Here we should pay attention to the difference between ROAS(Return On Advertising Spend) and ROI(Return on Investment):

  • ROAS= total revenue/advertising expenditure * 100%.
  • ROI= (total revenue-cost input)/cost input * 100%; Cost input includes service cost and advertising cost.

If it is a content-based membership product, the marginal cost is very low, and ROAS is a more suitable evaluation index than ROI. If it is an e-commerce member product, the user’s income will only be reflected in a long period of time, and CPA can be used to evaluate the delivery effect in the early stage.

3) Coverage of key nodes: In addition to advertising resources, the most frequent way to influence users is to guide users to transform at key nodes of products.

Example 1: Tencent video guides users to apply for membership and advertise before showing advertisements. Example 2: Meituan take-out guides users to recharge their members on the order settlement page, saving more.

Analysis of the most comprehensive paid membership system in history

Figure 30: Meituan Takeaway Settlement Page

② lowering the threshold

The core of users’ decision on paying members lies in the relationship between the required rights and prices, and their awareness of the utility of rights and interests will be quite different before and after use, so designing strategies that are more conducive to lowering the user’s decision-making threshold can more effectively promote users’ decision-making and payment.

Design hooks:

The common hooks in paying members to guide users to pay fees are generally "first month/first quarter subscription discount, subscription gift" and so on.In addition, we can also try to design a more effective scheme according to the specific situation of the product.

Take Trello, a team collaboration product, as a product with a certain threshold, Trello is not eager to guide new users to pay, but adopts the strategy of giving away one month’s membership for every registered user invited (up to 12 months), urging team organizers to introduce team members, and carrying out project management and coordination in Trello. After more members join, users face two problems:

  • The complexity of the project has become higher, and members’ integrated plug-ins are needed to improve efficiency (for example, burn-out diagram, automated process).
  • Switching to other platforms is expensive because dozens of colleagues need to re-adapt.

Analysis of the most comprehensive paid membership system in history

Figure 31: How 31:Trello hooked users.

Trello’s paid conversion strategy is a good reference for products whose user behavior can precipitate and raise the switching cost.

Analysis of the most comprehensive paid membership system in history

Figure 32: Raising sunk costs

Generally speaking, the greater the amount of payment, the stronger the impact of users’ aversion to loss, so the best way to raise the sunk cost of users is:

① Short Subscription → Long Subscription

Some paying members will generally order a trial on a monthly basis out of the mentality of trying; The retained users (recognized product value) among these users can be promoted to "long-subscription users" through annual promotion, so as to further improve the retention level of paying members.

Analysis of the most comprehensive paid membership system in history

Figure 33: Marketing advertisement of Evernote to monthly paying members

Analysis of the most comprehensive paid membership system in history

Figure 34: The positive impact of expanding the proportion of annual fee users on retention

② Special offer for renewal of membership fee.

For annual fee members, renewal privileges (coupons, limited-time discounts, continuous annual subscription privileges, etc.) can be triggered for users whose expiration date is approaching, so as to improve the subscription retention rate of users.

Analysis of the most comprehensive paid membership system in history

Figure 35: Process On Subscription Special

③ Joint promotion

Analysis of the most comprehensive paid membership system in history

Figure 36: Independent Payment and Joint Promotion

As mentioned at the beginning of this article, under the independent membership system, users can choose the most suitable manufacturers in various fields to order, such as music subscription to Netease Cloud Music and video subscription to Tencent.However, when there is a high degree of user overlap between services, cost-effective joint marketing is more helpful to exclusively encircle paying users (I immediately unsubscribe from Tencent Video and Meituan Takeaway members after subscribing to 88VIP), and through high-frequency services.Precipitate their user habits and brand recognition..

Of course, the price of high cost performance is blood loss.

"To be a member, Ali needs to post money inside."

—— Xiu Xun, the project leader of ——88VIP members.

Didi Chuxing is a typical high-frequency and low-consumption product, and its core business behavior is relatively simple, which is suitable for implementing the paid membership system.

① orange long member and green orange member

At present, Didi uses the "growth membership system" in the four-wheeled vehicle system, focusing on subsidizing highly active users (above the diamond level).

Analysis of the most comprehensive paid membership system in history

Figure 37: Didi Orange Long Membership System

At the beginning of this paper, it is also mentioned that because "growth member" is a global operating system, it is difficult to support a high subsidy strategy for a large number of users.

Among the 11 rights and interests of the orange long system, those that can make users feel should be:

  • "Quick response" of express/special train. At the peak of transportation capacity, priority can be given to ensuring the emergence experience of high-activity users.
  • The green orange is discounted and free to ride the monthly card, but you need to go to the rights details page to get it. The entrance is too deep and most users may not know it.

We have also seen many times being ridiculed:

  • Exclusive customer service: Black Gold PLUS is the exclusive customer service of 7*24, and Black Gold PLUS has become the exclusive butler of 7*24 (? ? ? )

At the same time, Didi has been set up separately in the two-wheeled vehicle system:

  • "Growing membership system" (green orange level)
  • "paid membership system" (cycling monthly card)

The rights and interests of gradient design around two-wheeled vehicle scenes.

At present, the grade of green orange is open to LV30, and the rights and interests are mainly composed of "experience acceleration", "drawing red envelopes or bicycle tickets when you are hungry" and "dispatching fee reduction".

Analysis of the most comprehensive paid membership system in history

Figure 38: Didi Qingju membership system

The green orange cycling card mainly promotes the continuous monthly discount (16.8 yuan/month, 9.8 yuan in the first month), and the 5 yuan is deducted at most for each ride, and the excess is charged according to the standard, with a maximum discount of 20 times a day. The card belongs to a member product that pays for preferential rights.

Analysis of the most comprehensive paid membership system in history

Figure 39: Didi Qingju Cycling Card

② coupon shopping mall

Didi is also selling various types of travel packages to provide high-frequency users with money-saving solutions, such as:

  • 15 yuan buys 5 yuan *6 express ticket (limit: 9: 00 ~21: 00, non-carpooling, valid for 7 days)
  • 15 yuan buys 20% discount *5 express ticket (limit: 10: 00 ~22: 00, valid for 7 days).

Analysis of the most comprehensive paid membership system in history

Figure 40: Didi Express Package

However, because the purchase entrance of coupons is located in the advertising area below the home page, the conversion rate may not be high.

(1) the necessity of fantasy.

Although it has considerable scale effect, instant travel relies heavily on the response ability of the supplier. If it cannot respond in a short time, the order will easily be lost to other platforms.Paid membership systemIt can enhance the active will of users to a certain extent, and in the case of limited supply, it is more conducive to allocating resources to high-value users and improving platform revenue.

In June 2019, LatePost learned from many sources that the daily order volume of taxi service in Gaode has exceeded 4 million, and the revenue per order is 1.5-2.5 yuan.

On the premise of ensuring the basic user experience, some efficient rights/operation modes are more suitable to be integrated into the "paid membership system":

  • High-utility rights such as quick response, free upgrade and premium protection are subject to cost pressure in the free growth system, and it is difficult to release them on a large scale.
  • Travel packages are sold through advertising space, which has a transformation bottleneck and requires users to purchase them repeatedly, so the experience is insufficient.

② The delusion of coupling or decoupling.

From the perspective of user coverage, green orange users should be a Didi user with a high probability, but Didi users are probably not green orange users (business in development period).So if you want to design a paid membership system:

  • The independence of green orange membership system should be maintained, which is convenient for green orange to change its operation strategy quickly in the development stage.
  • The paid membership system mainly focuses on the four-wheeled vehicle business and replaces the current orange long membership system.

(3) the delusion of membership rights.

Analysis of the most comprehensive paid membership system in history

Figure 41: Benefits of Orange Gift Members

This is a paid membership product called "Orange Gift Member":

  • Order only "Orange Gift Member": 28 yuan/month, and 15 yuan only for the first month of the month.
  • Buy the "Green Orange Cycling Month Card", 38 yuan/month, and only 15 yuan for the first month in a row.

Note: the data in this paragraph are all nonsense, just for indication.

The core rights and interests of orange gift members are:

Bonus system:You can get a bonus for each order, and the accumulated bonus can be redeemed for coupons on the payment page of the next car use or at the member center. It is estimated that only the express fare can save 500~1000 yuan a year.

Analysis of the most comprehensive paid membership system in history

Figure 42: bonus exchange

  • Free upgrade:The probability of free upgrade is 20 times higher than that of ordinary users.
  • Quick response:Express trains and special cars can use the quick response rights for 60 times during the monthly peak period.
  • Premium protection:The price increase during the peak period will be borne by the platform, with express trains twice a week and unlimited special buses.
  • VIP customer service:Exclusive VIP butler service, feedback and suggestions will be given priority.
  • Accident insurance:Give away accident insurance worth 1 million.

The financial calculation of pricing and rights and interests needs to be comprehensively calculated according to the profitability of the business in different scenarios and the probability distribution of user behavior. For example:

  • Under a certain pricing scheme, the express consumption of about 45 times/month will make the members’ income negative, but less than 18% of the subscribed members can meet the standard, so the scheme is feasible.
  • Pricing strategy, billing strategy and simultaneous calling will focus on the ROI level of paying members.

The full text is over, thank you for reading here.

References:

Negative interest rate loan: Starbucks’ monetary miracle, Wisburg, Zhibao, 2019; Risk aversion and loss aversion are not the same thing at all, Zhihu ID: Meng Xiaomeng, 2017;

Thinking Fast and Slow, Daniel Kahneman, 2012.

 

Author: a maverick Eric;; WeChat official account: A maverick Eric.

This article was originally published by a maverick Eric @ Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Aauto Quicker teamed up with Tencent to sign the game year frame, and the report "Evaluation of the Protection Mechanism for Minors in 20 Mobile Games Apps" was released heavily.

  21st century business herald intern Wu Feng and reporter Cai Shuyue reported in Shanghai.

  Tian Jia is less idle in the month, and people are twice as busy in May. Unconsciously, May has come to an end. What noteworthy events have happened in the game field this week?

  In terms of industry trends, Take-Two, a well-known game listed company, officially completed the acquisition of Zynga, a social and mobile game publisher, for US$ 12.7 billion. The biggest transaction in the game industry finally came to an end after several months of negotiations. The Game Industry Report of April 2022 released by Gamma Data shows that the actual sales revenue of China game market in April was 22.99 billion yuan, down 3.40% year-on-year; The seminar on "E-sports Industry Report" organized by the E-sports Working Committee of China Music and Digital Association was held as scheduled, with the participation of many related enterprises such as Tencent, Netease and Perfect.

  Pulling our vision back to domestic game companies, the key word of domestic information this week is "cooperation": Aauto Quicker signed an agreement with Tencent to reach a number of cooperation in game licensing, distribution and operation; Netease announced Q1 financial report, with net income of 23.6 billion, including game income of 17.3 billion; In addition, the performance of domestic games is also quite eye-catching. In April, the version of "Shashi Town Time" was just approved, and in May, it reached the top of the Steam global bestseller list.

  In terms of compliance supervision, "Children’s Day" is coming soon, focusing on the protection of minors touching the net, and this week’s dynamics are frequent. On May 26th, Nancai Compliance Science and Technology Research Institute released "Evaluation on the Protection Mechanism for Minors of 20 Mobile Games Apps (2022)", which comprehensively analyzed and judged the perfection of the anti-addiction mechanism of each game in terms of game time limit, in-game recharge behavior, customer service feedback mechanism and in-game content. In addition, this week, the Beijing Internet Court held a press conference on the judicial protection of minors on the Internet. At the meeting, it was mentioned that the cases of minors’ online disputes mainly focused on cases of recharging and rewarding, and the average bid amount of game recharging cases was 84,647 yuan.

  In terms of overseas news, the overall situation of overseas markets is good this week. In the first week of its launch, the new overseas tour "V Rising" invested by Tencent broke 150,000 people online, and Sensor Tower also counted the revenue of "Apex Hero Mobile Games" in the first week overseas. Since its launch on May 17th, the total revenue of the game on the App Store and Google Play platform has reached 4.8 million US dollars. In addition, this week, the Japanese game company Nintendo’s IP Koda Duck derived from the surrounding popular network, which exploded out of the circle. At the same time, Nintendo newly registered the trademark "Dong Qigang", and the current commercial use is temporarily unknown.

  Focusing on the e-sports track, this week, the e-sports project of the 31st Southeast Asian Games officially ended in Vietnam, and the e-sports project "Mobile Legends:Bang Bang", "Jedi Survival Mobile Games" and "Legendary Duel" won high ratings. In addition, Micro-competition Culture announced the establishment of Micro-competition MCN, aiming to add a live broadcast section of game e-sports in addition to the two major businesses of professional e-sports clubs and self-owned e-sports.

  1. Take-Two formally acquired Zynga for $12.7 billion.

  On May 23, Take-Two, a well-known game listed company, officially completed the acquisition of Zynga, a social and mobile game publisher, at a price of about 12.7 billion US dollars. This acquisition is one of the biggest transactions that have been completed in the game industry. It is worth noting that Zynga’s representative works include casual chess and card mobile games such as Texas Hold ’em, Xingjia City and FarmVille 2, while Take-Two represents Grand Theft Auto, bioshock and Civilization.

  According to investors, Take-Two plans to bring more business capabilities to the mobile platform with the help of Zynga. Strauss Zelnick, Chairman and CEO of Take-Two, said: "I am very happy to complete the merger with Zynga, which is a key step to double the number of mobile network bookings and the fastest growing part of interactive entertainment, and provides us with huge cost synergies and income opportunities." As early as January this year, Take-Two and Zynga reached an acquisition agreement and announced it. After several months of negotiations, the biggest acquisition transaction in the game industry has finally come to an end.

  2. "E-sports Industry Report" seminar was held, attended by Tencent, Netease, Perfect and many other related enterprises.

  On May 25th, the E-sports Industry Report was held by the E-sports Working Committee of China Music and Digital Association. Tencent, Netease, Perfect and other related enterprises were all present. The drafting group of the report introduced the outline of the E-sports Industry Report, which was mainly divided into three parts: industrial development status, market data and trend judgment. The e-sports industry was discussed in detail and deeply interpreted from the aspects of e-sports market scale, local policy support, related industry development and continuous improvement of internal management system, so as to objectively reflect the industry status, judge the future development trend and support the orderly and integrated development of the e-sports industry.

  3. Gamma data: In April, the actual sales revenue of China game market was 22.99 billion yuan, down 3.40% year-on-year.

  On May 27th, Gamma released the Game Industry Report of April 2022, which showed that the actual sales revenue of China game market in April 2022 was 22.99 billion yuan, up 1.86% from the previous month and down 3.40% from the same period last year. Among them, the actual sales revenue of the mobile game market was 16.959 billion yuan, up 2.39% from the previous month and down 5.29% year-on-year; The actual sales revenue of self-developed games in overseas markets was $1.536 billion, up by 1.53% month-on-month. According to gamma data, the main reason is that Call of Duty Mobile Games opened its new season in 2022S3, which stimulated the growth of flowing water.

  4. Aauto Quicker signed an agreement with Tencent to reach a number of cooperation in game licensing, distribution and operation.

  On May 24, Aauto Quicker announced that it would conclude a framework agreement on game cooperation with Tencent in 2022, and both parties agreed to carry out a number of cooperation on the game; And other marketing and promotion service framework agreements, the two sides agreed to provide some new marketing and promotion services to each other. According to the agreement, Tencent and Aauto Quicker will be authorized by each other and have the right to issue, operate, distribute and promote each other’s games. It is reported that the agreement is valid from May 24, 2022 to December 31, 2023, and can be renewed with the consent of both parties and in line with the listing rules.

  Netease announced Q1 financial report: net income was 23.6 billion, and game income was 17.3 billion.

  On May 24th, Netease released its financial report for the first quarter of 2022. The financial report showed that Netease’s net income in the first quarter was 23.6 billion yuan, an increase of 14.8% compared with the first quarter of 2021. Among them, the net income of online game service was 17.3 billion yuan, up by 15.3% compared with the first quarter of 2021, and the net income of mobile games accounted for about 66.9% of the net income of online game service. According to the financial report, the growth of game services is mainly due to the increase in net income of newly launched games, such as Never Robbed and Harry Potter: The Magic Awakens.

  6. The domestic game "Shashi Town Time" was approved in April, and reached the top of the Steam global bestseller list in May.

  On May 26th, the domestic indie game "Time in Shashi Town" was launched on platforms such as Steam, WeGame and Epic in a pre-emptive experience version, and quickly reached the top of the Steam global bestseller list. It is reported that "Shashi Town Time" is a simulated business game developed by Pasia Technology. In April this year, the mobile terminal of the game was approved by the State Press and Publication Administration and obtained the version number.

  7. Nancai Compliance Science and Technology Research Institute released "Evaluation of Protection Mechanism for Minors in 20 Mobile Games Apps (2022)".

  Another year, Children’s Day is approaching. Has the anti-addiction system in the mobile games of various game companies been upgraded?

  On May 26th, Nancai Compliance Science and Technology Research Institute, which has long been concerned about the rights and interests of teenagers and the healthy growth and the construction of online game anti-addiction system, officially launched a series of reports and reports entitled "Evaluation of Protection Mechanism for Minors in 20 Mobile Games Apps (2022)". Based on the same sample of last year’s "Evaluation of Protection Mechanism for Minors in 20 Mobile Games Apps (2021)", the index was upgraded, especially the evaluation of rent and number was added, and the anti-addiction system construction of domestic mainstream game manufacturers was judged from a third-party perspective again.

  In this year’s "Evaluation of the Protection Mechanism for Minors in 20 Mobile Games (2022)", various manufacturers have made significant progress. The average score is 71.33 points, with the highest score of 85 points in the glory of the king and the lowest score of 53 points in The Three Kingdoms Zero.

  Expand reading:

  The evaluation results of the protection mechanism for minors in 20 mobile games were released: the highest score of the glory of the king was 85, and the lowest score of Young Three Kingdoms Zero was 53.

  20 mobile game apps are not insured. Evaluation report ②: The tourist mode is not available, and the participation of guardians still needs to be improved in the real-name authentication link.

  8. Beijing Internet Court: The average bid amount of juvenile game recharge cases is 84,647 yuan.

  On May 26th, Beijing Internet Court held a press conference on the network judicial protection of minors. Jiang Ying, vice president, pointed out that the types of online disputes involving minors are relatively concentrated, and the proportion of recharge and reward cases reaches 75%. The bid amount of cases varies greatly, ranging from more than 1,000 yuan to more than 600,000 yuan, with the highest amount involved in recharge and reward cases, in which the average bid amount of game recharge cases is 84,647 yuan, the average bid amount of live reward cases is 69,712 yuan, and the average bid amount of online shopping cases is 34,758 yuan.

  9. The online game industry mobile application privacy compliance activity was held in Guangdong.

  On May 26th, the activity of "Privacy Compliance of Mobile Applications in Online Game Industry" sponsored by Guangdong Game Industry Association officially ended. Ms. Chen Wenyuan, Party Secretary and Secretary General of Guangdong Game Industry Association, pointed out at the meeting that this meeting hopes to help game companies avoid risks, actively promote the construction of game industry and guide the healthy and orderly development of online game industry through key points such as legal interpretation, policy analysis and technical risk control.

  Nancai Comments: Privacy compliance has become one of the important topics in the supervision of the game industry. While the Network Security Law and the Personal Information Protection Law have been promulgated one after another, the self-discipline of trade associations is also an indispensable dimension. Multi-activity can promote the healthy and orderly development of the game industry.

  10. Tencent invested in the new overseas tour "Vrising". Steam broke 150,000 people online.

  On May 23rd, the game "VRising" reached the top of the Steam popularity list and trend list one week after its release, and the number of simultaneous online games reached a record high, exceeding 150,000. The game developer is Stunlock Studios, a Swedish game company. It is worth noting that Tencent has previously acquired a majority stake in the company.

  11. Nintendo’s "Koda Duck" exploded out of the circle and newly registered the trademark "Dong Qigang"

  This week, the "magic" Koda duck music box became popular on the Internet. It is reported that Koda Duck is a character in the Pokémon series released by Japanese game company Nintendo, and its prototype is platypus, which first appeared in the game Pokémon: Red/Green. According to the data of Qixinbao APP, the trademark of "Koda Duck" is owned by Japanese game company Nintendo. It is reported that "Koda Duck" has successfully registered 26 trademarks, of which 10 trademarks are registered by Nintendo Co., Ltd., and the international classification includes clothing, shoes, hats, furniture, education and entertainment. At the same time, China National Intellectual Property Administration showed that Nintendo Co., Ltd. submitted a new trademark registration application "Dong Qigang" in China this month. Judging from the pronunciation, it may be a transliteration of "Donkey Kong". At present, the purpose of the trademark is temporarily unknown.

  12. 《Apex Hero Tour "earned $4.8 million in its first week overseas.

  This week, Sensor Tower counted the revenue of the first week of Apex Hero Tour overseas. Among them, the total revenue of the game on the App Store and Google Play platforms reached 4.8 million US dollars, of which the United States was the country with the highest revenue, accounting for 2.1 million US dollars, accounting for 44% of the total revenue, followed by Japan and Thailand. Previously, on the 17th of this month, Apex Hero Mobile Games, jointly developed by Respawn and Tencent’s Photonic Studio, was officially launched in many overseas regions.

  15. The e-sports event of the 31st Southeast Asian Games officially ended in Vietnam.

  On the evening of May 23rd, the closing ceremony of the 31st Southeast Asian Games (SEA Games 31) was held in the track and field palace in Hanoi, Vietnam. In this campaign, the e-sports competition won a high audience rating. The total viewing time of "Mobile Legends:Bang Bang" reached 17.8 million hours, and at the same time, the peak viewing number exceeded 2.2 million, reaching the highest peak viewing number. The second place is "Jedi Survival Mobile Games", which ranks second with 7.2 million viewing hours and 900,000 peak viewing times. The third place is "Legendary Duel", with a total of 3.8 million hours of viewing time.

  16. Micro-competition culture announced the establishment of Micro-competition MCN.

  On May 25th, Micro-competition Culture announced the establishment of Micro-competition MCN, aiming to add a live broadcast section of game e-sports to the professional e-sports club and its own e-sports business, which will make the layout of Micro-competition culture in the e-sports industry chain more complete, and also help the parent company Weibo to carry out more cross-border planning and linkage, and constantly explore new directions of pan-sports and pan-entertainment products.

  Produced by: Digital Entertainment Research Group of Nancai Compliance Science and Technology Research Institute

  Planning: Cao Jinliang

  Overall planning: all things are not quiet

  Writing: Wu Feng (intern), Cai Shuyue

  Design: Lin Huang

  (Author: Wu Feng, Cai Shuyue Editor: Zhu is not static)

45 Google employees wrote an article to report "black material": discrimination and sexual harassment in the company.

(Source: Fox News)

(Source: Fox News)

  Overseas network September 25 th Recently, an "explosive document" written by 45 Google employees said that they encountered gender discrimination, violation of promotion promises, harassment and retaliation at Google.

  According to Forbes News, this internal document was written by Google employees. According to the documents, 45 different claim letters were collected in a few weeks in April. At the beginning of this month, the document was first disclosed. The document has the following labels attached to its title: "Reporting jokes are punished", "I snitched on a colleague", "No one feels safe enough to speak out" and "Be a &lsquo; Good &rsquo; Girl. "

  An employee wrote: "When I was sexually harassed in the former team, I quickly reported it to the manager. However, I was told that it was me &lsquo; Overreaction &rsquo; Yes, I should &lsquo; Overcome it &rsquo; 。” Another Google employee wrote: "My first manager at Google made inappropriate jokes, abused team members in person and behind their backs, changed the focus of the team every day, and was very popular, with different expectations for men and women."

  At the time of the incident, Google was in a moment of full attention, and both current and former employees had accused sexual harassment, discrimination, wage inequality and retaliation. At the end of 2018, at least 20,000 Google employees walked out of corporate offices around the world to protest against the huge bonuses paid by the technology giant to executives accused of "sexual misconduct".

  Google pointed out that the company has taken a series of measures to improve transparency and make it easier for employees who have doubts to report. Google employees now have access to detailed processes that explain how the survey works. In addition, Google also allows employees to provide emotional support to colleagues at meetings on harassment or discrimination investigations, and "sexual harassment" is also included in the company’s annual investigation report.

  "It takes courage to report misconduct, and we hope to provide protection and support for employees who are worried," said the company’s vice president of operations. All misconduct reported to us is strictly investigated. In the past year, we have simplified the process of employees raising concerns and improved the transparency of Google’s investigation process. " (Overseas Network-USA-Qiao Shanshan/Internship Compilation-Pei Zehui)