The first national innovation case was announced, and 11 cases in Shanghai were honored on the list!

the other day

Issued by the All-China Federation of Trade Unions

Innovative cases of key work of national trade unions

(Issue 1, 2024))

among

Shanghai trade unioncommon

Eleven cases were selected.

Let’s learn together.

Details of selected cases ↓

Publicity and communication

Integrating into the Context of the Times and Innovating Typical Propaganda

Shanghai Federation of Trade Unions launches learning activities from Comrade Wang Shuqun.

In December 2023, Wang Shuqun won the "Science and Technology Innovation Award" in ho leung ho lee foundation, becoming the first high-skilled talent to win this honor.Shanghai Federation of Trade Unions digs deep into the connotation, innovates the propaganda form, and enhances the appeal of advanced figures of model workers.Hold a report meeting on the advanced deeds of Wang Shuqun, a great country craftsman, and share their labor stories and understanding of the craftsman spirit in the form of TED.Issued the "Notice on Learning from Comrade Wang Shuqun, a craftsman from a big country", actively sought the support of the Propaganda Department of the Municipal Party Committee and carried out all-round three-dimensional publicity.Xinhua News Agency, People’s Daily, Workers’ Daily and other media have successively published relevant reports;The news broadcast launched a five-day public welfare report by Wang Shuqun, a great craftsman;Shanghai subway station has been showing and broadcasting space special propaganda films for a week;Joint TV News launched an exclusive interview with Wang Shuqun, forming a strong public opinion momentum.

Give full play to the role of model workers

Shanghai Federation of Trade Unions is linked with urban areas, serving in groups and going straight to the front line.

Let the labor model craftsman resources and enterprise development needs?

Matching is more accurate and timely.

Shanghai Federation of Trade Unions, through the integration of the resource pool of model workers and craftsmen at two levels in urban areas and the linkage of service teams, has formed the demand mechanism of the special action of "model workers and craftsmen helping enterprises", "district-level’ rotation’ matching response+municipal’ revolution’ bottom response", which has provided support and platform for the District Federation of Trade Unions to mobilize the resources of model workers and craftsmen to serve enterprises in a wider scope, and the service effect has been well received by enterprises and front-line technical workers.

"four skills", "five small" and "two comparisons"

Shanghai Federation of Trade Unions Focus on "Efficiency Improvement and Value Creation"

Extensively carry out the "five small" innovation activities of employees

The Shanghai Federation of Trade Unions has optimized and formed a closed loop of "five small" innovation activities for employees, which includes "collection, naming, reward, display and transformation", and named the "five small" innovation achievements covering more than 20 fields. In 2023, 450,000 employees were organized to participate, resulting in more than 85,000 achievements at all levels, resulting in economic benefits of 5.29 billion yuan. Facing the modern industrial system, the achievement award and innovation award are evaluated with "two benefits" and "two leading" as the standards, and a one-time award is given. In conjunction with the Municipal Intellectual Property Office and other departments, we set up a trading platform for the transformation of employees’ innovation achievements and held two auctions for the transformation of employees’ innovation achievements.

Workers with new employment patterns

Shanghai Putuo District Federation of Trade Unions actively integrated into the construction of "new home for riders"

Meet the rental needs of workers in the new employment form

The Organization Department of Shanghai Putuo District Committee co-ordinates government resources, group resources and state-owned enterprise resources such as District Housing Management Bureau, Sports Bureau, Federation of Trade Unions and Western Group to create a "new home for riders" project in Hexin Apartment. The Putuo District Federation of Trade Unions has built a "Pugongying Post Station" based on the service station of Hexin Apartment, which provides more than 10 service projects such as "one-click membership" and "half-day school for employees", and riders can experience it with just a finger. Provided riders with 300 sets of bedding, three-piece sets and other necessities, and improved supporting facilities. Exploring the establishment of a collaborative linkage model, the District Federation of Trade Unions explored the establishment of an autonomous and co-governance mechanism of "the trade union serves the younger brother and the younger brother feeds back the society".

Trade unions serve employees.

Shanghai Federation of Trade Unions will hire Shanghai for innovation.

-Special Action of Employment Escort for Persons with Employment Difficulties

In March, 2023, the Shanghai Federation of Trade Unions launched a meeting to hire Shanghai-a special escort service for families with difficulties.Action.The project combines multi-sectoral precise policies to form an employment assistance mechanism for people with employment difficulties.The service target is the families of employees with difficulties at all levels in the city, families of employees with difficulties on the edge, and families of employees with employment difficulties, who are in the employment age group (18-60 years old) and have the willingness to work.The main contents of the service include vocational skills training, targeted job placement, job security subsidies, etc.

Grass-roots trade union construction

Shanghai Pudong New Area gaodong town Federation of Trade Unions

Promote the "mud digger" to scan the code and join the club.

The "Little Dredger" managed by Shanghai Changsheng Engineering Management Co., Ltd. (Dredger Management Company) are all labor dispatch workers, belonging to three different labor dispatch companies. In 2023, relying on the work of Shanghai Federation of Trade Unions, gaodong town Federation of Trade Unions in Pudong New Area instructed Shanghai Changsheng Engineering Management Co., Ltd. to set up a joint trade union, and established the exclusive QR code for enterprise trade unions. "Little Brother Dredger" can automatically complete the information grabbing, information submission, qualification examination and other processes by scanning the code, accurately mark the label of labor dispatch workers, and join the enterprise trade union. Finally, all 113 "Little Brother Dredger" joined the trade union organization.

Yangpu District of Shanghai was established.

The first new Federation of trade unions in the city

On January 4th, 2024, under the joint promotion of the United Front Work Department of Shanghai Yangpu District Committee and the Yangpu District Federation of Trade Unions, the new social class people’s association trade union federation in Yangpu District of Shanghai was established, which is the first new trade union federation in Shanghai, covering 59 enterprises and 47 social organizations, covering 15,000 trade union members. According to the characteristics of the new association, build a trade union organization structure to ensure that there are venues, personnel, funds and services. After the establishment of the trade union, we will innovate service projects and realize resource exchange. Relying on the resources of model workers and craftsmen, we will carry out "model workers and craftsmen to help enterprises"; Give full play to the professional advantages of people from new social strata and provide voluntary services such as legal consultation, innovation and entrepreneurship, health care and community convenience for employees in the region.

Constructing harmonious labor relations

Ladas Network Science and Technology (Hungry) Co., Ltd. Labour Union

Network-wide consultation of the first platform enterprise??

Smooth the expression channels of riders’ demands

In July, 2023, "Hungry" workers’ congress was held once a year, which gave birth to the first network-wide collective contract of the nationwide online food delivery industry, covering 27 provinces, municipalities and autonomous regions, 11,000 distribution stations and 3 million "blue rider", covering seven aspects, including labor remuneration, welfare guarantee and labor protection. In recent years, "Hungry" insists on service first, innovates communication mechanism, conducts network-wide consultation, builds more than 10,000 knight stations, more than 40 benchmark party worker service stations and 1,000 one-square-meter warm stations nationwide, initiates collective consultation forum for platform enterprises, and establishes blue rider Dispute Mediation Committee, etc., so as to smooth the channels for expressing demands.

"One Letter and Two Books" in Labor Legal Supervision

Shanghai Jiading District Federation of Trade Unions promotes legal supervision.

Actual effect, precision and innovation

The labor legal supervision of Jiading District Federation of Trade Unions has effectively promoted the harmony and stability of labor relations by means of "one letter and two books". First, strengthen linkage to ensure effective legal supervision. The second is to strive for practical results and promote the accuracy of legal supervision. The third is to innovate and develop, and explore new solutions to source management. Jiading Trade Union has carried out 58 times of labor legal supervision and inspected 56 enterprises, covering about 4,871 employees. Exploring the employment evaluation of labor relations has become a new solution for Jiading trade unions to prevent contradictions in labor relations.

Smart trade union construction

Shanghai Federation of Trade Unions actively explores

Construction of new positions of trade union service under the background of digital transformation

Relying on digital technology, Shanghai Federation of Trade Unions is constantly building new positions for trade union services. Create a "scan code to join" mode, and the total number of members who joined through scanning code is 479,300. Regularly compare the medical care and insurance data of employees in the city, and realize that employees are exempt from applying for security benefits. By the end of 2023, a total of 1.333 billion yuan will be automatically paid to 2,172,400 employees and 6.893 billion yuan will be automatically paid to 17,028,300 retired employees. Expand the application scenario of trade union membership code, so that employees are not required to submit materials issued by the municipal government departments, and the work time is reduced by 75%. The completion rate of trade union business matters is 100%, and the success rate of handling cases is 100%.

Female workers’ work

Shanghai Federation of Trade Unions Female Lawyer Volunteer Service Corps

Protecting the rights and interests of female workers with love

In March 2020, the Shanghai Federation of Trade Unions Women Lawyers Volunteer Service Group was established. According to the modular division of labor and cooperation, the volunteer group built four teams: case group, legal publicity group, consulting group and research group. Through the compilation of cases, open classes of rule of law, on-site reception and other ways to carry out publicity, seize the key points, hot spots, difficulties and pain points in-depth research, and actively make suggestions.

Focus on employees’ demands,

Listen to the voices of employees,

Respond to the concerns of employees,

Shanghai Trade Union is always by your side!

Comprehensive arrangement from: National Federation of Trade Unions

Editor of this issue: Mao Yijing

New energy vehicles will have "exclusive ID cards"! Special number plates will be fully promoted.

  Cctv newsAccording to the latest statistics of the Traffic Management Bureau of the Ministry of Public Security, up to now, there are more than 1 million new energy vehicles in China. The Ministry of Public Security announced today that it will promote the application of special number plates for new energy vehicles nationwide.

New energy vehicle number plate "appearance"

New energy vehicle number plate "appearance"

  Since December 1, 2016, five cities in Shanghai, Nanjing, Wuxi, Jinan and Shenzhen have taken the lead in piloting the special number plates for new energy vehicles. At present, 76,000 special number plates for new energy vehicles have been issued in five pilot cities. According to the unified arrangement of the Ministry of Public Security, starting from November 2017, 10 cities in Baoding, Hebei, Changchun, Jilin, Fuzhou, Fujian, Qingdao, Henan, Zhengzhou, Zhongshan, Guangdong, Liuzhou, Chongqing, Chengdu, Sichuan and Kunming, Yunnan will be added with new license plates; In the first half of 2018, it was fully opened in all cities across the country.

  All newly registered new energy vehicles are issued with new license plates.

  After the new license plate is put into use, all new license plates will be issued to those who register and transfer new energy vehicles. Car owners can go directly to the public security traffic management department for registration, or pre-select the license plate number through the Internet traffic safety integrated service management platform or the "Traffic Management 12123" mobile APP, and then go to the public security traffic management department for registration. When selecting the number, you can choose one from 50 automatically by computer, or determine the number plate according to the coding rules.

  Voluntary renewal of new license plates for new energy vehicles.

  For new energy vehicles that have been registered before, the owner can choose to use the original number plate or renew a new number plate according to his own situation.

Wang Qiang, Deputy Director of Traffic Management Bureau of Ministry of Public Security.

Wang Qiang, Deputy Director of Traffic Management Bureau of Ministry of Public Security.

  Wang Qiang, Deputy Director of Traffic Management Bureau of Ministry of Public Security.We adopt the principle of voluntariness. You can choose to change the license plate, exchange it for a new license plate or get a license plate. You can go directly to the vehicle management office, or log on to our integrated Internet service platform. Here we provide an appointment network service. You can choose the online store to make an appointment and where to get the relevant renewal. However, those transferred from other places will be automatically given new energy license plates.

  For those who choose to continue to use ordinary car number plates, the public security traffic management department will also conduct differentiated management through the information system, which will not affect the owners’ enjoyment of preferential policies for traffic management of new energy vehicles.

  In order to facilitate the people to apply for and install new license plates, the public security traffic management department will add a green channel or special window for the registration of new energy vehicles, set up on-site production points for license plates, and provide free license plate installation services to meet the requirements of the people to the greatest extent. Local public security organs, together with relevant departments and units, have also done a good job in upgrading and adjusting related systems such as tax collection, insurance purchase, fine payment, vehicle inspection, highway charges and parking charges, and implemented differentiated convenience policies such as "unlimited access" for new energy vehicles.

  Special license plate style for new energy vehicles

  The special number plates for new energy vehicles are divided into small-scale new energy vehicles and large-scale new energy vehicles, in which the special number plates for small-scale new energy vehicles are gradually green and the special number plates for large-scale new energy vehicles are yellow-green double-color.

Special license plate style for new energy vehicles

Special license plate style for new energy vehicles

  Compared with the existing ordinary car number plate, the new energy car number plate is added with a special logo, and the overall logo is green, which means electric and new energy. The right side of the green circle is an electric plug pattern, and the color part on the left side is similar to the English letter "E".

  In terms of the number of license plates, the number of special license plates for new energy vehicles has been upgraded from 5 to 6, and the capacity of license plates has increased after upgrading, which can meet the arrangement needs of "using fewer letters and using more numbers".

  In order to better implement the national new energy vehicle industry development and differentiated management policy, the special number plates for new energy vehicles are managed in sections according to different vehicle types. Small new energy vehicles will use letters at the first place of the number plate, while the special number plate for large new energy vehicles will use letters at the last place. At present, the letters are D and F. D stands for pure electric new energy vehicles and F stands for non-pure electric new energy vehicles.

  In order to improve the anti-counterfeiting performance, the special number plate for new energy vehicles also uses anti-counterfeiting technologies such as two-dimensional bar code, anti-counterfeiting shading and laser pattern.

Coetzee’s new novel is published, and he has no hope for the adult world like a pessimistic believer.

The book cover of the student days of Jesus.

In 2003, Coetzee, the Nobel Prize in Literature laureate, published his new novel The Schooldays of Jesus in the UK in August this year.

Nobel Prize in Literature winner Coetzee.

This novel is the sequel to his last work, The Childhood of Jesus. In The Childhood of Jesus, Simon, an old man, took David, a boy, from a refugee camp in the desert to Novella, a Spanish-speaking city. They lost their memories, and even their surnames were taken by others. Simon took David to find his birth mother. Finally, the three of them completely despaired of the orderly but passionate Novella and left it for the next city, Estella.

The story of "The Schooldays of Jesus" begins here. Simon and Yi Ni take David to Estella. They work on a farm, and David soon enters the local dance academy. This is a mystical dance academy, which "devotes itself to guiding students’ souls to the sky, so that souls can fit in with the movement of the great universe-or dance". David quickly learned to express "noble numbers from the planet" with dance, and met Dmitry, a museum security guard. Dmitri fell madly in love with the dance teacher Madeleine, and finally killed her.

Like its prequel, The Times of Students attracted many readers’ complaints: "English translation like Spanish", "environmental description like IKEA" and "too few social details to make the characters stereoscopic".

Its plot is not always convincing: in Jesus’ Childhood, Simon, who promised to find David’s biological mother, confirmed that she was David’s mother when she first met Yinis, and she undoubtedly accepted and formed a family with them; David, a boy, is suspiciously precocious. In the book, he speaks amazingly and makes remarks such as "I am the truth".

As a reader, I feel that time passes slowly in a mysterious world where my memory is banished. When faced with a novel that lacks reading pleasure, it is easy for us to have rejection ("this is a terrible writing") or self-doubt ("I must be too stupid to read his profound meaning"), but there may be another way, that is, to try to understand the writer-what kind of person is Coetzee? What’s he thinking?

First of all, Kutcher is very cold.

Thin, tall, silver hair, a pair of thoughtful, slightly narrowed eyes. Look at him, and then look at Marquez-thick eyebrows, big hands, Mario-like grin-and you can immediately feel the temperature difference between them.

This critic James Wood once said, and also found evidence in Coetzee’s memoir Youth published in 2002:

"If he is a more enthusiastic person, he will undoubtedly find it easier to do all this: life, love and poetry."

Coetzee does not belong to the mural writer with dense brushwork, but his past language can never be considered dry:

"ninety minutes a week with a woman is enough to make him feel happy, which makes him feel very strange, because he always thought he needed a wife, a home and marriage. In fact, his needs are very light, light and short-lived, just like the needs of butterflies. There is no emotional impulse, or only the deepest and most difficult feeling to guess: a most basic sense of satisfaction, like the buzz from the road urging the city people to sleep gradually, and like the silence that makes the country people sleep at night. " ("shame")

In the two works of Jesus series, the temperature of his character dialogue plummeted and he has retreated to the outline style:

"He and Yinis exchanged glances. Should they follow Juan’s advice? Money is not a problem. He has a lot of money in his pocket. It is not a problem for them to stay in a hotel. But officials in Novella are chasing them, and maybe they are safer among the unknown temporary residents.

Yes,’ said Yinis. Let’s live on this farm. We’ve been locked in the car long enough. Poliva needs to run.’

I think so,’ Simon said. However, the farm is not a place for a holiday. Are you ready, Yinis, to pick fruit in the hot sun every day?’

I’ll try my best,’ said Yinis. Neither more nor less.’

Can I pick fruit?’ The boy asked.

I’m sorry, you can’t,’ Juan said. This is illegal. This is child labor.’

I don’t mind working as a child.’ The boy said. "

Is this language style an imitation of the Bible? The plot of Jesus series is intertextual with the Bible. If the precocious David represents Jesus, then Simon and Yinis seem to represent Joseph and Mary respectively. The story follows a sacred family in exile in the empty text land, and the reader seems to vaguely understand that this is Coetzee creating his own gospel. In recent years, he has become more and more close to religion, and the self-analysis of his past works, which is almost cruel, seems to indicate this.

In the novel "Bad Age", the protagonist is highly coincident with Coetzee, who is also an elderly South American writer living in Australia. He recalls that his father once thought he was a selfish child, and his art lacked "generosity, no praise for life and no love"; In his memoir "Youth", he confessed his appearance defects, his mental life moaning without illness, and his emptiness after passion-honesty has always been Coetzee’s virtue, but it is always separated by a layer: "Youth" is a memoir, but Coetzee chose the third person.

This is certainly not the first time Coetzee has expressed his views in a roundabout way.

He hardly gives interviews to the media, does not attend the Booker Prize ceremony, and even if he gives a Nobel Prize in Literature Prize-winning speech, he still chooses to tell an obscure and tortuous story.

He likes to make a confession by fictional doppelganger: in Elizabeth Costello: Eight Classes, Coetzee teaches animal life, African humanities, evil problems and sexual desires through his female avatar Elizabeth. He speaks freely and at the same time excuses himself from his speech, which sometimes makes people wonder whether that remark was Coetzee’s opinion or just that of a fictional character.

"Summer" is even bolder. Coetzee directly "murdered" himself, and let the biographer Vincent build a multifaceted and even unbearable self by interviewing the late writer "Coetzee" in the eyes of others … Coetzee, like a deeply poisoned Russian doll, kept adding brackets, brackets and brackets to the narrative until the brackets themselves became an inseparable part of the narrative.

Since Shame in 1999, Coetzee began to try to "nonfiction" the novel, and created a series of memoirs, essays and biographies that are difficult to distinguish between true and false. Now, in Jesus series, he has returned to his most familiar allegorical writing again. However, this time, the allegory is not as strongly insinuating the injustice and hypocrisy of the South American colonies as Waiting for the Barbarian and Michael K’s Life and Times in his early years.

In Childhood of Jesus and Student Life of Jesus, Simon or David talked with porters, government officials and dance teachers and expressed their views on various grand themes: passion, lust, power, order and shame … It sounds like Plato’s tone, but it is not as clear and meticulous as the Republic.

Simon once had a lover in Novella. When he sought passion from other women, the lover said:

"This endless dissatisfaction, this desire for’ more’, this way of thinking has long been eliminated, I think. Nothing is missing. What you think is missing is an illusion. You are living by illusion. "

Such a speech embellishes the whole story. There are many reasons, but the taste is very weak. Coetzee doesn’t seem to care whether this dialogue is credible or far-fetched, because it is a fable, and readers who have concluded a trust treaty with the writer should believe the rationality of the story, even if the writer doesn’t provide enough perceptual details, social details and emotional details like Bunyan’s description of pilgrim’s progress or Dante’s description of hell. However, I have to say that it is too difficult to fish with a hook without a sharp hook.

David and his party lost all their memories before they came to Novella, which may be a hint from Coetzee: readers who open this book should also wash away their memories of the real world and enter this uncomfortable place unarmed. For Coetzee, who has always been metaphysical, a "real and sensible world" may not be his interest; In other words, what he wants to extract through the novel is another kind of truth.

In 2012, Coetzee gave a speech to the graduates of the University of Witwatersrand in South Africa for the first time. He made a puzzling appeal to the male students among the graduates, hoping that they could devote themselves to the cause of primary education, because "as far as what we call the’ real world’ job is concerned, one of the boring facts is that when you sell things to others, buy things from others, or fiddle with numbers on the computer screen all day, you will have a feeling of being hard to get rid of.

If you work with children, I promise you will never feel this way. Children may be tiring and annoying, but they are complete human beings. In the classroom, you can experience a sense of nakedness that you can’t experience in the world where adults work. "

Only children are complete people, and only the children’s world has not been whitewashed to appear sincere-Coetzee, who said this, sounded like a pessimistic believer and had no hope for the adult world.

Coetzee was not the only writer who turned his back on the real world and built the fable Lego. Kafka wrote Castle, kazuo ishiguro wrote No Comfort, and Beckett, which Coetzee loved … These works were all books that refused to bring pleasure to reading: the reader followed the protagonist to an unknown world, his wishes and expectations were constantly frustrated, and doubts and repression accumulated like a snowball … Coetzee added a sigh to this little nightmare showroom.

Battlefield of applets: How do long-tailed applets survive?

After basically completing the tasks of connecting "people" (social) and "content" (social media), WeChat has focused on connecting "products" (applets). Although the current mainstream product form is still App, the growth rate of WeChat applets is very eye-catching. According to QuestMobile’s report, from January 2017 to March 2018, the monthly activity scale of WeChat applets exceeded 400 million. Last month, the daily users of applets reached about 140 million, with a penetration rate of 43.9%. There is still a lot of room for improvement.

 

Then, among the three BAT companies, why only the WeChat applet has strong user traffic and ecological scene capabilities? In the WeChat ecosystem, how can small programs survive?

 

What is the difference between BAT applets?

 

In essence, applets are based on Super App, which constantly incubates countless sub-apps, making Super App a new mobile Internet infrastructure. When various needs are met by different applets, it is easy to grow an ecosystem similar to Apple App Store.

 

1. Ali applet bets on "new retail" and expands offline scenes.

 

Ma Yun once commented on WeChat. When he first came out, he was "shocked" and later felt "nothing more". In recent years, the impact of WeChat payment on Alipay in the fragmented payment scenario is obvious; Wechat applet is playing a big game of chess. Only a Pinduoduo hatched from the applet has become another trump card for Tencent’s strategic impact on Taobao’s e-commerce monopoly.

 

The incubation bases for Ali’s small programs are Alipay and Taobao. Alipay’s small programs are more tools for convenience, and they belong to the nature of "running out". A remarkable change in Taobao this year is that it is no longer a pure e-commerce platform, but a new online retail base. At present, O2O services such as "Taobao Takeaway" and "Flying Pig Travel" have been integrated in Taobao. The "Member Code" next to Taobao search box is actually a local life service business that diverts water to offline stores near users.

 

In the Taobao platform mode, in order to realize complex and non-standard service scenes, it is necessary to adopt the "applet" product form without downloading the installation package to better realize the closed loop of traffic. Because Taobao itself is the diversion base of Ali products, it has a strong technical accumulation for light applications and the product experience is not bad. However, Ali’s small program can only get through the e-commerce scene on the small program, but there is no way to enrich other formats. The profit model of Ali’s e-commerce determines that merchants still need to buy their own advertisements to buy platform traffic or rebates.

The number of local life services on Taobao homepage has increased, and the membership code is actually a store applet. At present, Alipay uses a relatively high-frequency bike-sharing applet.

 

2. The way out for Baidu applets is to advertise information flow.

 

The strength of Baidu’s link information is to link official website or webmaster. This advantage has been weakened by WeChat official account and the media in the WeChat ecosystem. Next, the trend for enterprises to do official website may be to make a small program (the cost of developing an App is relatively high). After all, in the past, there were 400 million users on the PC side, and every enterprise had official website, which is about the same as the current WeChat applet users. Therefore, it is really a bit late for Baidu to stop pushing applets.

 

The previous light Application didn’t work because Baidu didn’t have a fist-level app belt on the mobile side.In the past two years, the transformation of Baidu’s mobile terminal has been completed. In 2017, Baidu’s information flow advertising business developed at a growth rate of 20% from the previous month, keeping pace with the big search business. It is a cash flow business that Baidu has long invested in AI technology research and development. Later, in the information flow of Baidu mobile terminal, it is expected to access some small program sites with good experience, and the home page will be presented when the user pushes (recommends), without jumping to the customer’s App, and the experience is much better than the H5-style advertising landing page.

 

The author found that the "Youxin Used Car" applet was launched in the "Common Services" of Baidu App on April 12, and it has not been involved in the homepage.

 

The shortcoming of Baidu applet is that its mobile payment market share is small, and there is no way to completely open up payment scenarios in its own ecosystem; And perhaps only small program businesses that cooperate with Baidu can get the recommendation of "brand zone" and the traffic recommendation of home page, which will restrict the interest of many enterprise developers to enter.

      Baidu applet is currently only used as a common service, and Youxin used car is used as a model to experience App, and there is no payment function for the time being.

 

How does the long tail applet survive in the "decentralized product ecology" of WeChat?

   

Many entrepreneurs and enterprises have been keenly aware that WeChat applet is replicating the logic of WeChat official account’s success. Few of the more than 20 million WeChat official account can really survive, and the pain points of small program operators are also closely related to the "decentralized product ecology" positioned by WeChat:

  

The most important thing about WeChat applet service platform is not technology. The underlying technology of WeChat has been simplified. The real barrier is the accumulation of operational experience in different vertical industries, which is difficult for service providers who only do a few applet cases to cope with.The bonus of the applet is in front of us, but it is still a minority who can really play and catch it. The trial and error cost of this bonus window of about two years is high, which makes the applet service platform prone to "head-oriented" Matthew benefits.

 

Providing applet application services is a technical activity. For example, the logic of applet products in different industries, such as micro-e-commerce, smart restaurants, smart takeout, smart beauty industry, is definitely different, and the interaction of transactions in different scenarios, official website, stores or conference applets is also different. 

 

Although applets need more than 50 traffic portals, to solve the problem of difficult popularization of applets, we have to rely on the combination of "WeChat official account+Applet". WeChat official account fans have a high retention rate, but the entrance is deep, the opening rate is low, and there are many small programs with high frequency. If the users of small and medium-sized enterprises with long tail can give full play to the advantages of WeChat official account stock and small program increment, they can save a lot of promotion costs and enrich the promotion of small programs.

Zhang Xiaolong said that applets are not for e-commerce. It means that applets can be widely used in many application scenarios such as content, social interaction, stores, tools, etc. Perhaps content e-commerce, social e-commerce, fan marketing and local lifestyle services can be truly detonated through applets.

Author’s information: Reliable A Xing (Li Xing), WeChat official account: Reliable A Xing, founder of Reliable Hui, columnist of science and technology media, and personal WeChat is QQ number: 1598145405.

recall

     China’s current consumer rights protection system is mainly the People’s Republic of China (PRC) Product Quality Law, the Consumer Rights Protection Law, the civil compensation system in the civil law and the product "three guarantees" system implemented by administrative means in 1988.

Although the above-mentioned laws and regulations in China provide consumers with weapons to protect their rights, the contents related to the recall of defective products are general, too general and lack of operability. For example, Article 26 of People’s Republic of China (PRC) Product Quality Law clearly stipulates: "Producers should be responsible for the quality of their products." Article 18 of the Law of People’s Republic of China (PRC) on the Protection of Consumers’ Rights and Interests clearly stipulates: "If an operator finds that the goods or services provided by him are seriously defective, even if the goods or services are used correctly, it may still cause harm to personal and property safety, he shall immediately report to the relevant administrative department and inform the consumers, and take measures to prevent the harm."

Although these laws and regulations in China are the same as the product recall system to protect consumers’ personal and property interests, there are obvious differences between them. According to China’s current laws and regulations, a product will only be treated after it has caused harm. At present, the domestic treatment of defective products, such as quality problems or unqualified products, mainly adopts that the damaged consumers claim compensation from the sellers or manufacturers through judicial procedures on the grounds of breach of contract or infringement. For defective products in mass production, a large number of consumers’ personal and property are damaged.How the administrative organs manage and punish, and promote enterprises to improve and make up for product defects is still weak. After the implementation of the defective product recall system, as long as a batch of products are found to have quality problems and may cause harm to consumers, enterprises are obliged to recall or destroy the products. Obviously, the product recall system has the function of "nip in the bud", which has obvious advantages compared with the passive protection of the Consumer Protection Law.

Lay a solid foundation for the comprehensive revitalization of rural areas.

  Author: Xie Lunyu (Associate Professor, School of Applied Economics, Renmin University of China, Director of Institute of Peace and Development)

  General Secretary of the Supreme Leader emphasized that "if the nation is to be revived, the countryside must be revitalized". The most arduous and arduous task of building a socialist modern country in an all-round way and realizing the great rejuvenation of the Chinese nation is still in the countryside, and the broadest and deepest foundation is still in the countryside. Implementing the rural revitalization strategy is an important historical task to win the victory in building a socialist modern country in an all-round way, and it is also the general grasp of the work of agriculture, rural areas and farmers in the new era. We must fully tap the great potential of rural revitalization in stabilizing economic growth, promoting high-quality development and realizing common prosperity from the height of coordinating the "two overall situations".

  Accurately grasp the great significance of comprehensively promoting rural revitalization

  Rural revitalization brings new opportunities for promoting high-quality development. Since the reform and opening up, China has rapidly promoted industrialization and urbanization, continuously improved the efficiency of factor allocation, and released the reform dividend, which has played an important role in creating "two miracles". However, compared with the rapid development of urban development, the development of agriculture, rural areas and farmers has lagged behind. The implementation of rural revitalization strategy plays a vital role in supporting the integrated development of urban and rural areas and promoting the construction of new urbanization, and also provides a new opportunity for the transformation of old and new kinetic energy of China’s economic growth.

  Rural revitalization brings new opportunities to stabilize macroeconomic fluctuations. In the process of rural revitalization, the improvement of agricultural and rural modernization will create high-quality employment and entrepreneurial opportunities, attract rural talents to return, and play a positive role in stabilizing employment and ensuring income. Rural revitalization will promote the transformation and upgrading of agricultural production mode, change the temporal and spatial pattern of agricultural production and trade, and comprehensively enhance the production and supply capacity of agricultural products, which is of great significance to ensuring the safety of agricultural products supply, stabilizing agricultural products prices and preventing inflation.

  Rural revitalization opens up a new space for promoting pollution control and realizing the goal of "double carbon". Rural areas are rich in natural resources, which is an important support to improve the supply of ecological products and carbon sink capacity. Rural revitalization encourages areas rich in ecological resources to give full play to their green advantages. It is an important content to promote "peak carbon dioxide emissions, carbon neutrality", realize rural sustainable development and promote the construction of ecological civilization in China by linking five major revitalization with ecological revitalization, exploring the establishment of incentive-compatible ecological product supply and value realization mechanism and accelerating the capitalization of natural resources.

  Rural revitalization provides a new path for promoting fairness and efficiency. China has entered a highly cooperative society. Improving the skills of rural labor force through skills training will effectively improve the cooperation efficiency of the whole society. At the same time, rural revitalization will improve the quality and fairness of rural education, help solve the intergenerational transmission problem of poverty in the long run, and save human capital for economic development.

  Rural revitalization provides a new guarantee for achieving common prosperity. Rural revitalization puts more emphasis on improving the availability of rural resources and the accumulation level of farmers’ human capital in the process of development, building the sustainable development capacity of rural areas in an all-round way, improving the income-increasing capacity of rural residents, narrowing the gap between urban and rural areas and consolidating the foundation of common prosperity, thus providing effective means for achieving common prosperity.

  In view of the fact that rural industries and infrastructure are relatively weak, and the utilization rate of natural resources, human capital and other factors and labor productivity need to be further improved, in the process of comprehensively promoting rural revitalization, we should focus on accelerating rural infrastructure construction, fully tapping the advantages of natural resources in rural areas and accelerating the accumulation of human capital.

  Accelerate infrastructure construction and promote high-quality development of agriculture.

  From the perspective of improving supply quality, with the continuous improvement of China’s rural infrastructure, especially productive supporting facilities, the ability of rural areas to undertake industrial gradient transfer is increasingly enhanced, which not only plays an important role in promoting agricultural and rural technological progress and production mode innovation, but also plays a positive role in optimizing China’s industrial regional layout and smoothing the economic cycle in urban and rural areas. From the perspective of effectively expanding domestic demand, rural revitalization can further play the key role of investment in rural infrastructure and public services in optimizing the supply structure, continuously improve the income level and income-increasing ability of rural residents, release the huge potential demand in rural areas, and promote the expansion and upgrading of rural consumer markets.

  To strengthen rural infrastructure construction, the key is to make great efforts to build a "new agricultural infrastructure", change the traditional mode of farmers’ "depending on the weather" and promote the transformation and upgrading of agricultural production methods. In practice, it is necessary to strengthen the following basic links: First, continuously standardize the high-standard agricultural production process, speed up the construction of standardized facilities such as greenhouses, and enhance the natural risk prevention ability of crops; Second, according to the regional characteristics and product characteristics, strengthen the construction of agricultural products storage and preservation, cold chain transportation and logistics facilities, extend the sales time or wrong season sales, and realize the preservation and appreciation of products; The third is to speed up the improvement of the rural logistics system at the county, township and village levels, build strong logistics facilities and digital infrastructure, make full use of new marketing methods such as e-commerce platforms and webcasts, and promote the effective matching of high-quality agricultural products with market demand; The fourth is to promote the innovative application of supply chain, carry out the construction of agricultural products supply chain with agricultural and commercial interconnection, and establish orderly and stable links with important regions or national logistics centers; The fifth is to establish and promote the standardization system and product quality certification standard system of agricultural products, build agricultural products brands, surpass the agricultural products standards in first-tier cities such as Beijing, Guangzhou and Guangzhou, strive for internationally accepted agricultural products certification, and enhance the global competitiveness of products.

  Tap the advantages of natural resources and promote rural green development.

  China’s rural areas have vast natural resources such as land and forest land, and the rich green ecological resources in rural areas have the advantage of being late-comer in the construction of ecological civilization.

  To tap the advantages of natural resources in rural areas, we must first actively promote capital and new technologies to the countryside. On the one hand, support and encourage capital to go to the countryside to improve the utilization rate of rural production factors; On the other hand, actively promote the diffusion and application of new technologies and new products to rural areas, including the continuous improvement of agricultural mechanization and automation technology, and the wide application of new agricultural green technologies and digital technologies in agriculture and rural areas, so as to improve the productivity of rural production factors, thus promoting the transformation of rural production methods and farmers’ lifestyles, realizing the coordinated development of economic growth, farmers’ income increase and carbon emission reduction through clean energy supply and green industrial development, and opening up an effective path for green development in rural areas.

  Secondly, continuously improve the "realization" ability of ecological capital. In the period of accelerating industrialization, the natural environment used to be an important factor restricting regional development, resulting in the so-called "green poverty" phenomenon of guarding Jinshan Yinshan without food. With the development of economy and society, people’s demand for green environment and ecological products continues to increase, and the economic and social value of green resources continues to increase. It is necessary to activate the sleeping natural resources, overcome the problem of "green water and green mountains are priceless", innovate the green financial service path, explore a new green development path with quantifiable and realizable value of ecological products, and truly transform the green water and green mountains into Jinshan Yinshan with increased income and wealth.

  Finally, continuously improve the rural production, living and ecological environment. Develop ecological agriculture according to local conditions, implement green production projects, promote the deep integration of agriculture with tourism, education, sports, culture and other industries, and form a complex of nature+production+leisure+recreation; Invest more resource elements and public services in rural areas, strengthen the supporting construction of fire water supply, fire facilities and equipment, and small parking lots, improve water, electricity, communication and network facilities, and improve the modern livable level in the green ecological environment; Focusing on the treatment of rural garbage and sewage and the improvement of village appearance, we will promote the treatment of outstanding problems in rural human settlements in an orderly manner; Strictly observe the "red line" of ecological environment, and make scientific planning and rational development of tourism ecological resources.

  Accelerate the accumulation of human capital and enhance the endogenous development ability of farmers

  It is found that human capital is the lasting driving force of economic growth, and the differences of economic growth among countries mainly come from the differences of human capital accumulation and comparative advantages. To promote rural revitalization in an all-round way, we must focus on accelerating the accumulation of rural human capital. Strengthening the accumulation of rural human capital not only focuses on the long term, but also grasps the present. In the long run, in the overall situation of rural revitalization, we should pay more attention to improving the quality of rural education and the balance of resources, focus on blocking the intergenerational transmission of poverty after poverty alleviation, provide living water for rural revitalization of human capital accumulation, continuously improve the sustainable development capacity of rural areas and the income-increasing capacity of rural residents, accelerate the narrowing of the gap between urban and rural areas, and consolidate the foundation of common prosperity. To grasp the present, we should focus on three aspects:

  First, in the process of rural revitalization, the improvement of agricultural and rural modernization will create more high-quality employment and entrepreneurial opportunities. We should improve the incentive policies, optimize the employment and entrepreneurial environment, attract more rural talents to return, create a large number of "Nong Erdai" successors of family agricultural management, rural cooperatives and leading enterprises, and promote the transformation of rural youth from identity identification to professional identity.

  Second, in the process of promoting rural revitalization, we should pay attention to cultivating rural practical talent leaders who can lead one party and drive one, and expand the new generation of rural entrepreneurs, e-commerce talents and rural craftsmen in agricultural practice, so that rural human capital can reshape the new kinetic energy of rural development in combination with new technologies, new industries and new models.

  Third, in the process of promoting rural revitalization, we should promote the transformation of farmers from farming to agricultural workers and local scientists. Through the training of labor skills and knowledge, guide farmers to change their identities from traditional farmers and migrant workers to modern agricultural workers and new agricultural management subjects; Through advanced agricultural means of production, agricultural machinery and equipment use training and technical service training, farmers will be promoted to improve their comprehensive quality of scientific and technological knowledge, management experience and technical skills, and become modern farmers who can effectively master new agricultural technologies, new machinery and new agronomy; By increasing the special financial investment in grass-roots scientific research, we will stimulate the innovation vitality of young agricultural science and technology workers, vigorously cultivate local scientists, and help more farmers change from knowledge users to knowledge creators.

Internet obscenity and pornography are rampant, and the interest chain behind the disclosure of the Ministry of Public Security

  When pornography meets the internet, it is like dry wood meeting a fire, which is out of control. Even if the public security organs hit again and again, obscene pornographic websites still spread rapidly.


  The relevant person in charge of the Network Security Bureau of the Ministry of Public Security admitted to the reporter today (12th) that the crimes of online obscenity and pornography are still in a high-incidence situation, and they are constantly being fought. "Why is it so rampant? The underlying reason is the existence of the interest chain of obscene websites. "


  The latest data from the Ministry of Public Security shows that the Ministry of Public Security cracked 1,723 illegal and criminal cases and 527 criminal cases within three months of its special campaign against online pornography. Who is promoting the proliferation of pornographic websites?


  Who is the driving force behind the proliferation of pornographic websites


  Since profit is the driving force for the survival of websites, who is profiting from obscene pornographic websites? The relevant person in charge of the Network Security Bureau of the Ministry of Public Security disclosed that advertising alliance, also known as traffic providers, is the most influential in the interest chain of pornographic websites at present, and they are the driving force for the proliferation of pornographic websites.


  According to reports, advertising alliance is essentially an intermediary dealer in advertising, buying "traffic" from pornographic websites and selling it to other websites that need to promote services. "It’s like having a pornographic website, someone wants to place an advertisement, and the traffic provider makes a profit according to the click-through rate." The person in charge said.


  There are also some criminals who link Trojans on obscene websites, and when someone browses obscene pornographic websites, they automatically put in Trojans. Or, when users look at the page, they are prompted to download the player, and a Trojan horse program is tied in it to carry out network theft. The middle traffic quotient makes a profit according to how many computers are implanted.


  According to the disclosure, another profit model is to defraud the registration fee of netizens by building fake pornographic websites. For example, the "passionate videos" that often pop up in web pages don’t really provide obscene things. Webmasters trick users into using mobile phone registration to defraud fees by setting up fake pornographic websites, and the cheated money is divided among website builders, SP value-added service providers and mobile phone operators, usually accounting for one third each.


  "Illegal value-added service providers play a very bad role in the middle. Although they claim that they don’t know about pornographic websites at all, in fact, they are encouraging the establishment of seductive websites. Illegal value-added service providers are also the cause of the proliferation of pornographic websites. " The relevant person in charge of the Network Security Bureau of the Ministry of Public Security bluntly said.


  Who are the main advertisers of pornographic networks?


  On April 15th, 2009, Chengdu Public Security Bureau cracked a series of cases of "Sister Mayday" spreading obscene articles. Liu made a profit by building more than 100 pornographic websites such as "Sister Mayday" and placing advertisements for sex goods vendors such as "Sex Fun Castle" and "Red Sun" on the websites. His settlement method with sex goods vendors is based on the number of visits to the websites. The daily visits of his websites are about 100,000 IP, and the advertising revenue is about 15,000 yuan per month.


  According to the investigation of public security organs, the main online advertisers of obscene pornographic websites are "sex goods sellers" and "passionate video chat and dating websites". Sometimes these websites are traffic providers themselves, and some buy traffic through other traffic providers to place advertisements.


  The relevant person in charge of the Ministry of Public Security said that these two are the main sources of profit from advertising on pornographic websites at present.


  According to reports, in essence, the money earned by pornographic website builders is not as much as that earned by intermediary advertisers, website promotion alliances or sex goods sellers, but only a small part of the benefits they reap.


  Who is supporting obscene websites?


  The investigation by the public security organs found that the third-party payment platform made profits by providing fund payment services for pornographic websites, gambling sites and other illegal websites. Many third-party payment platforms still provide services for others while knowing that they are building illegal websites such as obscenity and pornography.


  In the case of Wang spreading obscene articles detected by Sichuan public security organs, Wang contacted a customer service of NPS payment company and asked him to provide payment services for obscene pornographic websites. After learning that his website was pornographic, the customer service asked to increase the commission from 2.5% to 7%, and assisted the suspect to register false bank account information to avoid the investigation by public security organs.


  "The management of a large number of third-party payment platforms is not standardized. No matter whether you are legal or illegal, the eyes of supervision are closed." The relevant person in charge of the Network Security Bureau of the Ministry of Public Security said.


  According to the investigation of relevant departments, the most popular payment service for pornographic websites is the famous Alipay.


  The relevant person in charge of the Network Security Bureau of the Ministry of Public Security said that at present, it is necessary to strengthen the supervision of third-party payment platforms. However, the state has no relevant regulations on third-party payment platforms, which creates underground liquidity channels for criminals and can hide their identity and make illegal profits.


  There are also service providers who provide overseas domain name registration and hosting services for obscene websites. "A large number of obscene pornographic websites need to be hosted overseas, and there are people in China who provide services for hosting websites overseas. This service itself is not illegal, but at present, there are many cases where they know that others have established pornographic websites and still provide them with overseas domain name registration and hosting." The person in charge said.


  How to seize the throat of pornographic websites


  Recently, the public security organs found a large number of obscene and pornographic information in Tencent’s QQ space. After investigation, more than 70 such illegal and criminal cases were cracked and more than 70 people were investigated. Judging from the detection situation, it is basically to place an unequal number of videos and pictures in QQ space or use QQ groups to spread obscene and pornographic information.


  According to netizens, there are not many pornographic websites in China at present, but QQ Space and Baidu Snapshot are the ones with more pornographic information.


  In this regard, the person in charge of the Network Security Bureau of the Ministry of Public Security believes that operators should increase their corresponding regulatory responsibilities and delete relevant bad information in time according to relevant administrative regulations.


  According to reports, cutting off the interest chain that maintains the survival of pornographic websites has become the core content of eliminating obscene pornographic websites.


  In order to severely crack down on illegal crimes of online obscenity and pornography and eradicate the interest chain of pornographic websites, the Ministry of Public Security and other 10 departments decided to organize a nationwide special campaign to crack down on online obscenity and pornography from July to October 2009.


  "Through this special action, we will focus on detecting a number of major cases of obscenity and pornography, thoroughly rectify network access service providers, online advertisers and third-party payment companies related to the interest chain of online obscenity and pornography, cut off the interest chain of online obscenity and pornography, and purify the network environment." The person in charge said. (Reporter Wang Doudou)

  Related links:



  • Obscene pornography spread to mobile phone WAP, Guangdong and Shanghai broke the network pornography case 2009-07-13

  • Public security organs cracked the case of spreading obscenity and pornography on websites in Sichuan, Jiangxi and other places 2009-07-12

  • The case of online pornography cracked in Guangdong has gradually spread to WAP websites of mobile phones.

  • "Google" spreads obscenity and pornography, which harms both people and themselves 2009-07-02