Text | Ten o’clock movie original

You won’t believe it.

Spongebob, which seems young, is actually an adult animation.　

Here, the crab boss will also encounter a midlife crisis.

For the purpose of protecting children, Nick Children’s Channel has removed the episode and other sensitive content.　

However, after revisiting this animated work many times, Lao Mei Er found that its audience is not just children.

The underwater group portrait that people talk about is completely a movie.Illustration of contemporary young people’s survival.

Won the 374th outstanding employee of the month, and then what?　

Spongebob’s name was a misunderstanding from the beginning.

He is actually a post-80s migrant worker named Bob, whose daily job is to be a senior chef in krusty krab restaurant.

　

This title sounds great, but it’s actually nothing.

Because, the crab boss always excuses to delay the salary, and the salary is always lower than the legal minimum.　

As a colleague of Spongebob, Squidward Tentacles has already seen through everything, and he just does his job inefficiently every day.　

But Spongebob is not, always rushing to the forefront like chicken blood, insisting on fighting for the cause that you love for life.

You know, capitalists love this kind of dreamer who is indifferent to fame and fortune.　

Crab boss bought a pair of leather boots for his daughter Pearl Krabs, but he didn’t want to smash them in his hand … It’s easy.　

He turned his head and made up a gimmick that "only the best hamburger chefs in the world are allowed to wear it" to cheat Spongebob out of his salary.　

As a boss, the skill of drawing cakes is not limited to this.He also named Spongebob as the outstanding employee of the month for 374 consecutive years.

As the backbone of several honors, Spongebob is naturally the best choice for the branch manager.　

So, he sat neatly under the stage, his eyes shining, and he was even ready to give a thank-you speech, just waiting for the crab boss to read his name.　

But in the end, it was Squidward Tentacles who got the promotion.　

Why?　

Crab boss said, because Squidward Tentacles is more mature.

On the endless bikini beach, Spongebob’s energetic appearance is a bit out of place.　

So, when Squidward Tentacles accidentally accused him of being a freak, Spongebob decided to be a normal person.　

After trying again and again, he gradually lost his pores, freckles and edges, and replaced them with smooth and smooth.

He wants to change back.　

Spongebob shouldn’t be a nondescript product on the boring life assembly line.　

In order to help him regain himself, he sent a big star to accompany him to do all kinds of unique behaviors.　

When they accidentally fell into the water, the passing fish saw this scene and asked curiously, "Mom, what animal is that?"　

Little fish mother answered:"Those are rubbish, baby, they are not normal people."　

Philosopher: Genius sends big stars? Idiot Patrick?　

When it comes to Patrick, people will think of his friendship with Spongebob for the first time.

You all know the story of catching jellyfish, right?　

Da Xing invited Spongebob to catch jellyfish, but Spongebob refused on the grounds of going to school.　

Spongebob asked, "What do you do when I’m not at home?"　

Patrick replied, "When you come back."

Once, Spongebob and the rascal traveled to the future in a time machine.　

Bikini beach has already turned into a long yellow sand after the famine in Crab Castle.

All the sea creatures are gone.

Only Patrick suddenly poked his head out and told Spongebob in surprise:

"They all gave up on you, but I didn’t, because I’m not very smart."

Pai Daxing is clumsy and often goes wrong, but in an experience of gaining wisdom coral brain, his IQ soared rapidly and he refused to catch jellyfish with Spongebob.

He was not happy after he successfully entered the field of science.　

In order to get back Spongebob, Patrick decided to switch back to his brain and said, "Knowledge can’t replace friendship. I’d rather be an idiot than lose you."

But is Patrick really an idiot?　

When Spongebob is frustrated by his friend’s snobbery, he will make a pertinent statement: "When it comes to money, no one is right or wrong. The key point is whether there is friendship or morality."

He will suddenly go to the restaurant next door to his house for a night, just because "sometimes I want to run away from everything."　

When Squidward Tentacles asked him why he had to bring two boxes of stones to stay in the hotel, he responded confidently: "How do I live is none of your business!"　

He even saw through the social reality: "Life is unfair, get used to it!" "

　
Pai Daxing is a man who is as wise as a fool, and his philosophy of life, which he inadvertently reveals, often leads to a solution for those who are fascinated by the authorities.　

However, detached from things, he will inevitably encounter lonely moments.　

When he saw Spongebob leading Gary the Snail to a pet competition, Patrick suddenly lost control and roared:

"You don’t understand! Spongebob, you never know how lonely it is to be alone behind the blockade … "　

As a migrant worker, Squidward Tentacles is the opposite of Spongebob.

Spongebob always has no feelings, but Squidward Tentacles can see through the nature of capitalists.　

What should we do?

Uprising: breaking the window of the slave kingdom of the crab boss!

Standing on the bikini beach, he loudly complained about the bad behavior of the crab boss, which attracted the support of the passing underwater creatures.　

But, listen to what they are saying-　

Fish A: "I’m hungry after supporting him for a long time."　

Fish B: "Hey, let’s go to krusty krab now."　

Set the underwater creatures, trampling on Squidward Tentacles’s body, and heading for the restaurant.　

Squidward Tentacles lying on the ground was completely doused with enthusiasm, and then murmured:

"No one really cares about the fate of employees. All they really care about is their own happiness."

The cashier’s work day after day kept killing his fighting spirit.

But passion will come back one day: "If one day I really realize my dream, I will never let my feet stand on this greasy floor!" "　

The job is boring and has no future, and the boss is very stingy.　

Therefore, Squidward Tentacles resigned indignantly after being misunderstood by the crab boss that he was an inside job thief, and firmly believed that there was much to be done in the future.　

But in the next scene, he is begging on the roadside in rags, and sees the reality clearly in his life of hitting the wall several times: "I am a loser!" "

Without the means to make a living, homeless.　

Even the dream about artists that has always fascinated him has been ruthlessly killed by life.　

Crab boss had accidentally bumped into Squidward Tentacles in the cemetery.　

When he approached, he found that there was only one sentence on the tombstone:Buried here are Squidward Tentacles’s hopes and dreams.

Alien: There is a Texas squirrel at the bottom of the sea.　

In the vast underwater world, there lives a squirrel from Texas, Sandy.

She is not only good at catching jellyfish like Spongebob and Patrick.

But as a scientist, explorer and inventor, he is good at karate, weightlifting and rodeo, and often wins the first prize in various competitions.　

She’s not like Squidward Tentacles, who is both bereaved and fearful.

Instead, I live a positive life and successfully broaden my circle of friends with excellent social skills.

Sandy is more powerful than all marine animals, but she is the only land creature that appears at the bottom of the sea.　

The alien spacesuit and helmet are destined to make her an underwater alien.　

Once, marine creatures gathered together and laughed at her for not being able to survive here without external assistance.　

After hearing this, she flew into a rage and immediately tore the spacesuit and broke her helmet, trying to blow the arrogance of the other side.

But being as good as Sandy can’t change the physical differences and the geographical disparity.　

She is a Texas squirrel wandering on bikini beach, wandering at the bottom of the sea.

Sandy, who is homesick, occasionally hears a sentence that has nothing to do with her and will instantly break through the defense:

"Fly, little jellyfish, fly back to your own home. You don’t belong to this deep seabed. Go find your friends and family. I know you all miss each other deeply."

Maybe it’s time to leave. Sandy dried her tears and said, "It’s time for the wanderer to go home."　

The pictures in this article are from the Internet. If there is any infringement, please contact and delete.　

coda

This animated work has been released for thirteen seasons in succession.

The seasonal douban score is 9.4+, and the highest score is 9.6.

Even in the off-duty days, people often dig out the details.　

However, this realistic story is still underestimated.　

Because-　

It is not serious, and it often completes the process of self-mockery and introspection in an easy way.　

It doesn’t preach, but it can’t wait to pierce the window paper that stands in front of the truth of life.　

It found us in adjacent dilemmas.

　　The supermarket paper towel wedding dress, known as the "masterpiece of supermarket aunt", became a hot spot for forwarding and commenting as soon as it appeared in Weibo. As a result, various creative displays against the sky, such as toothpaste bicycles, towel tropical fish and mat armor soldiers, began to appear frequently … The reporter visited Changsha supermarket and learned more detailed stories behind these amazing "masterpieces". Network observer (reporter) Li Jin

　　Recently, some creative supermarket product display photos have been circulated wildly on the Internet, among which Weibo, the model of tissue wedding dress, has the largest forwarding volume. Because many supermarket waiters are already aunts, these creative displays have also been praised as naughty "supermarket aunts" by netizens. "I just went to the supermarket and met a sexy beauty. I found that supermarket aunts are all talents, and I admire them. I specially photographed them to share with you! " Some netizens commented on Weibo.

　　@ News Background: Supermarket aunt works against the sky

　　Recently, Changsha netizens have also found mop lucky plates, mahjong mat armor and cute fruits in the supermarket … Mr. Li, a citizen, went to the second floor of Wonderful Life Supermarket to buy fruits. As soon as he entered, he was attracted by a huge "bicycle" on the promotion shelf. Looking intently, it was actually made of hundreds of toothpastes!

　　"How creative!" Mr. Li, who originally only needed to buy fruit, was surprised and bought toothpaste when he saw that the price was very cost-effective.

　　In supermarkets such as Carrefour, there are beautiful wedding dresses made of toilet paper: a tube of toilet paper is wrapped around the model statue, connected from the waist, dragged to the ground, and fixed with paper clips to form an elegant "toilet paper wedding dress"; There are "tropical fish with towels": towels are rolled into rolls, with green and blue towels as the bottom, pink towels as the outline, and a vivid "tropical fish" seems to be swimming … There are also cute cartoon characters piled up with dishwashing cloths, huge "cattail leaf fans" made of mops, handsome "armored soldiers" made of sleeping mats, "Totoro honey pomelo" and other series of works.

　　However, is it really that supermarket aunts are bored and POSE with all kinds of goods? If you think so, you are really "naive". The reporter learned that in fact, this is a "promotional artifact" carefully developed by marketers, and the technical term of anti-God is "creative display".

　　@ 丫丫丫丫丫丫: Behind the supermarket aunt is a marketer.

　　Who came up with these ideas? Is it really a supermarket "aunt" who is idle to kill time?

　　The reporter visited a large supermarket in Changsha and learned that in fact, there are not only supermarket aunts with specific arrangements behind the masterpiece, but more importantly, a group of creative professional marketers.

　　The staff of Carrefour supermarket told the reporter: "This is not the masterpiece of’ Aunt’, but mainly planned by professionals from businesses and supermarkets. Generally, it is only available when manufacturers promote their products. "

　　The reporter learned from several supermarkets that these ideas generally originated from the planning department of suppliers.

　　After they make creative planning, it is time for the supermarket "aunt" to show her talents. "After the supplier designs the shapes and props, he will send someone to the supermarket to lead the waiter to be responsible for splicing the goods." Only in this way can we see those "works of God".

　　In addition, many supermarkets also have their own planning departments and art departments. In order to improve the popularity of supermarkets, they will also make some planning plans for the display of goods.

　　@ 中中中中: Attracting customers and improving sales performance.

　　Why do manufacturers and supermarkets make masterpieces? In fact, the goal of "making you look good" is to "make you pay" and attract consumers and improve sales performance by "aunt’s masterpiece".

　　Just like Li Mian, I just went to the supermarket to buy paper, but I was attracted by the idea of "bicycle" toothpaste. When I saw that it was quite affordable, I bought an extra toothpaste. Many citizens are naturally attracted when they see the creative display in the supermarket. Take a closer look at how it is put out under research, so as to pay more attention to the product.

　　"Ordinary goods display is difficult to attract customers’ attention." Ms. Li, a staff member of Carrefour, said that this kind of creative display can especially attract customers to stop and watch.

　　In addition to the need for creative display for manufacturers’ promotion, supermarkets will also use this creative display to create a festive atmosphere and gather popularity when holidays come. While adding vitality to the supermarket, it can also make customers happy.

　　(Original title: Supermarket Auntie’s creative drink bottles are arranged into a stadium (Figure))

(Source: Red Net)

A few days ago, Harbin actor Adi went on a hot search! Everyone was gripped by a smile from her.

In the TV series "Boiling Life" hit by Jiangsu Satellite TV, Adi turned into Shen Xia, a "female autobot", and partnered with Elvis Han, a native of Harbin, to reproduce the development of China’s automobile industry and write boiling life with youth and blood.

The 1980s was a sentimental era. Many young intellectuals devoted themselves to modernization, and that generation was pure, romantic and passionate. Shen Xia was a rare graduate of a prestigious university at that time. Before Adi started shooting, he asked his parents about many stories of that era, looked at a lot of old photos and got a deep understanding of the mental outlook of college students.

Homework was not done in vain. As soon as "Boiling Life" was broadcast, the topic # Adi’s youthful atmosphere in the 1980s # was posted on Weibo Hot Search. In the play, Adi’s simple coat was paired with a plaid shirt, and a neat ponytail was tied up, full of vitality, and he laughed green and simple. The netizen said, "The atmosphere in the 1980s was severely grasped."

This is Adi’s first time as an automobile engineer. She said: "Shen Xia has the ideal of serving the country with technology and the spiritual belief of fighting for it all her life, which is what attracts me most. This spirit has always infected me during filming."

One is a "precious" college student in the factory, and the other is a test driver who often gets into trouble. Although Adi and Elvis Han played Ai Changan as childhood friends, they started out as a pair of tell it to the judge, and they finally showed their hearts to each other, but they were suddenly changed. Because of Ai Chang ‘an’s impulse, Shen Xia’s father died with injustice. On the one hand, it is a father who is as grateful as a mountain, and on the other hand, it is ocean deep’s lover. In the play, Shen Xia is in a dilemma …

Adi commented on Elvis Han, "He is a very good partner, very dedicated, and has a very accurate understanding and interpretation of the role. When filming, everyone gets along very well." Although it was the first time for the two Harbin actors to be partners, they got full marks in tacit understanding and played the role of "Chinese Auto Man" together. They seemed to have witnessed the progress of China automobile industry from "Made in China" to "Made in China" and then to "Created in China".

Standing next to a heavy truck, Adi looks particularly petite, but she is a real "racing driver". In April, 2020, she set up a motorcade, which she thought was "the most successful thing she had done since she was 30".

She was very excited to appear in the first TV series in China with the heavy truck industry as the background. Adi, a "car fan", was very happy when she saw the seven-ton truck of Huaqi 2190 in the drama. "I like every model in the drama very much, and they are the testimony of the struggle of’ Huaqi people’ for the automobile industry."

In the heavy truck manufacturing industry, the vast majority of employees are men, but Adi plays Shen Xia, who is a female automobile engineer, showing gentle and strong "her" strength. "Many’ female autobots’ gave up their comfortable and comfortable lives and devoted themselves to construction without hesitation. They showed great professionalism and admiration in their work." Adi said.

Harbin Daily reporter Gao Yun

、

　　　　 China’s current consumer rights protection system is mainly the People’s Republic of China (PRC) Product Quality Law, the Consumer Rights Protection Law, the civil compensation system in the civil law and the product "three guarantees" system implemented by administrative means in 1988.

Although the above-mentioned laws and regulations in China provide consumers with weapons to protect their rights, the contents related to the recall of defective products are general, too general and lack of operability. For example, Article 26 of People’s Republic of China (PRC) Product Quality Law clearly stipulates: "Producers should be responsible for the quality of their products." Article 18 of the Law of People’s Republic of China (PRC) on the Protection of Consumers’ Rights and Interests clearly stipulates: "If an operator finds that the goods or services provided by him are seriously defective, even if the goods or services are used correctly, it may still cause harm to personal and property safety, he shall immediately report to the relevant administrative department and inform the consumers, and take measures to prevent the harm."

Although these laws and regulations in China are the same as the product recall system to protect consumers’ personal and property interests, there are obvious differences between them. According to China’s current laws and regulations, a product will only be treated after it has caused harm. At present, the domestic treatment of defective products, such as quality problems or unqualified products, mainly adopts that the damaged consumers claim compensation from the sellers or manufacturers through judicial procedures on the grounds of breach of contract or infringement. For defective products in mass production, a large number of consumers’ personal and property are damaged.How the administrative organs manage and punish, and promote enterprises to improve and make up for product defects is still weak. After the implementation of the defective product recall system, as long as a batch of products are found to have quality problems and may cause harm to consumers, enterprises are obliged to recall or destroy the products. Obviously, the product recall system has the function of "nip in the bud", which has obvious advantages compared with the passive protection of the Consumer Protection Law.

Ready Player One

Special feature of 1905 film network After four days of release, the box office was 450 million, and the Douban score soared to 9.1.

Completely fired!

This film is adapted from the novel of the same name by the otaku Ernst Klein, and there are hundreds of game movies.

I really can’t think of a more suitable candidate than Spielberg to turn such a book into a blockbuster.

Cover of Ready Player One’s original novels in English and Chinese

Ready Player One is indeed a bestseller and has been translated into 20 languages. However, it caters to some people’s feelings, and at the same time, it is also considered by some readers as "otaku’s cool writing".

Among readers all over the world, some people dislike this book, and some people call it "Wikipedia about the 1980s" — — That is, those eggs are useless for narrative, and the only value is to let readers pat their thighs: ah, I know this!

At that time, Xiao Dianjun was made to want to throw a book by its narrative way of constantly throwing stalks.

The original author was called "the sexiest geek on the planet today" by USA-Today.

But when Spielberg first read this book, he was shocked by the author’s foresight for the future through these stalks. In order to make more people accept it, he injected what he was good at into this "history of popular culture in the 1980 s": longing for the future and trembling; Passion for creativity; There is even an inner observation of a lonely and talented boy.

When it was released in the past, the audience queuing to buy tickets filled several streets, and some people watched it several times.

They all want to immerse themselves in such a scene again:

In john williams’s soundtrack, pterosaurs flew across the sky, and giant Tyrannosaurus rex leisurely crossed the grassland. For the first time, people and ancient creatures hundreds of millions of years ago were separated by only one screen, and their hearts must be filled with awe.

After more than 20 years, we are lucky enough to look at a half-gorgeous and half-barren future through a screen, and we are as excited as those people in those years.

These dreamlike experiences are all attributed to Spielberg. A 72-year-old man, a big child.

As a famous director who has filmed the seventh sci-fi film, five of which have become classics in film history, Spielberg’s talent and imagination are well known. However, few people may notice that after close encounters of the third kind, he stopped writing his own plays, but explored and visualized the works of first-class best-selling novelists.

For example, Melissa Mathison, a female screenwriter, was hired for E.T. Alien, and the inspiration came from Kubrick, who wanted to adapt this short story herself.

Stills of E.T. Alien

Today, Xiao Dianjun wants to talk to you about two other classics — — Jurassic Park and, like Ready Player One, they are adapted from famous science fiction.

As one of the greatest directors of commercial films in Hollywood, Spielberg did this … …

　

Jurassic park

Come on, try Spielberg icing?

Jurassic Park is the first sci-fi film adapted by Spielberg, which comes from michael crichton’s novel of the same name.

　

It created a box office miracle.

After the film was released, it won 900 million dollars at the box office and became the highest-grossing film in history at that time. At that time, there was a crazy dinosaur craze, which inspired a lot of movies featuring dinosaurs and monsters, such as Godzilla in Japan.

　

A movie can sell well in a short time, perhaps just because of IP or dazzling special effects technology. But to become a classic, a solid script has become the top priority.

　

Michael crichton, the author of the original novel, is outstanding in his professional level. The man with a bright resume transferred from Harvard Literature Department to Anthropology Department, and also got a doctor of medicine from Harvard. It is precisely because of this hard-core knowledge of anthropology and medicine that his sci-fi thrillers are horrified … … Especially cultured.

　

Michael crichton, the author of the original novel

The most important genetic engineering technology in Jurassic Park was studied in 1970s. In 1984, scientists cloned gene fragments from the fur of spotted donkey 140 years ago, which proved that DNA can be replicated in inanimate biological tissues. Michael has been paying attention to this field. It took him seven years to publish Jurassic Park in 1990.

After the film was made, someone specially asked Paul Barrett, a dinosaur researcher at the British Museum of Natural History, if the film was all nonsense. The researcher replied: "Many scientific theories in the film are actually reasonable. Even the use of frogs makes sense, because they are quite commonly used laboratory animals in this field, and we know their gene sequences very well. Therefore, Jurassic Park was very avant-garde at that time. "

If such a novel is made into a movie, it must be changed greatly. Coincidentally, it met Spielberg — — Hollywood is the director who will sugar-coat all kinds of hard goods to satisfy the curiosity and security of most audiences.

　

What does Spielberg do?

　

His first step is to make the grandma selling tea eggs on the street understand the original professional and obscure words in the book.

　

For example, there is a classic "dinosaur DNA recovery animation" in the movie. What is said in the book is particularly complicated, but it is shown in a way similar to flash in the movie.

Animation explanation version of DNA restoration

　

Secondly, he will use the most advanced technology to revive the dinosaurs he was obsessed with since childhood, and then Amway will give them to audiences who have never been interested in them.

　

Spielberg once said in an interview: "When I was young, I even dreamed of dinosaurs. Therefore, when filming Jurassic Park, I thought more about my childhood memories and fantasies than the original novel. "

　

His favorite is Triceratops. When he saw Triceratops in a museum when he was a child, he sympathized with it. He once fantasized about what happened to it before it became extinct. So he deliberately set up a sick triceratops when he was filming.

He found the most advanced industrial light and magic studio at that time to build dinosaurs with computer special effects, and a small part of them spent huge sums of money to make models. Among them, the mechanical Tyrannosaurus Rex props weigh 12,000 pounds (about 5.4 tons), which can really crush people to pieces when started.

　

Designers also draw materials from various animals for the movement patterns of dinosaurs. For example, the brachiosaurus, the first appearance in Jurassic Park, is the first creature made entirely by computer special effects in the history of cinema. Its action of lifting its legs off the ground and roaring to the sky is taken from an elephant.

Brachiosaurus was taken from elephants.

　

The last layer of icing, which is also the thickest layer, is on the theme and narrative mode of the novel.

　

As many movie fans know, all the series of Jurassic Park add up, and only one tenth of the content of the novel is selected for adaptation.

　

In addition to too much professional knowledge, the original novel is also a dark, pessimistic and cruel world, full of all kinds of bloody and dark fragments as bad as Alien. In particular, the author’s attitude is calm and merciless. He thinks that there is no essential difference between natural creation of human beings and natural creation of dinosaurs. On the contrary, people make their own decisions to become creators, and the consequences they bring must be borne by themselves.

　

Just like the following fragment in the original work, if it is put on the big screen, it is estimated that many parents will stop their children from entering the cinema.

　

“Elena opened the door. The baby is lying in the cradle of wicker, wrapped in a light blanket, and only his little face is exposed. There are three dark black lizards squatting on the edge of the cradle, just like three grotesque statues. When they saw Elena, they looked up at her curiously, but they didn’t run away. In the light of the flashlight, Elena saw blood dripping from their mouths. A lizard barked softly, lowered its head, shook it quickly and tore a piece of meat from the baby’s face. Elena screamed and rushed forward, and the lizards flew into the darkness. However, as early as when she walked to the front of the cradle, she had already seen what the baby’s face looked like. She knew that the child must have died. "

　

Spielberg added a soft lens to the story. A lot of discussion in this part is omitted, and the main line of the film is taken as the story of the ultimate victory of the great escape of mankind, which promotes the brilliance of human nature. After letting the audience experience the thrill, they breathed a sigh of relief in happy ending.

　

In this way, the whole film is no longer sharp, but has played a psychological soothing role for the American audience at that time.

Minority report

Fans will be disappointed, but I am concerned about the future within reach.

If we say Jurassic Park, Spielberg is wrapping a dark kernel with syrup; Then, for Minority Report, what he did was to pick up a knife and carve the original mysterious shape into an angular shape.

　

After the release of Minority Report, its income was 350 million dollars, which was three times its cost. In the Hollywood Reporter’s best list of films starring Tom Cruise in 2016, the first place was Minority Report.

In fact, if Tom Cruise hadn’t recommended it, Spielberg probably wouldn’t have touched the novel at all. When he made this film, he once said: Philip Dick’s novels are not suitable for most movies, and I’m sure die-hard fans will be disappointed with the movies.

　

If michael crichton, the author of Jurassic Park, is an elite science fiction writer, then Philip Dick is a real diaosi geek. He dropped out of primary school, dropped out of secondary school, and was often in financial distress when he grew up. Writing science fiction became a pillar of his life. He started writing at the age of 27 and died at the age of 53. He published 44 novels and 121 short stories in his life.

Philip dick

　

His novels have a unique temperament and a surprisingly wide range of concerns. Unfortunately, when he was alive, most of his novels were published in some cheap science fiction magazines, and he was poor until he was old, even eating dog food for a time; After his death, he was gradually recognized and became the first science fiction writer recognized by the history of American literature. Blade runner, Total Memory, and the previous TV series Electronic Dream: Philip Dick’s World are all adapted from his novels.

　

Minority Report is one of his short stories, which is extremely short and the theme is very obscure. I guess Spielberg had a big head when he got it.

　

So, how to change it?

　

First, add a 50% murder case first!

　

Spielberg once said, "The success of this film depends on the characters 50% and the mysterious murders 50%."

There are only two murders in the novel Minority Report, but there are five murders in the film.

Although the protagonist in the novel is also a captain, he is an old man in his fifties who worries that his young subordinates will rob him of his seat every day. Tom Cruise, the captain of the film, is handsome and strong, with thick hair and bad habits such as taking drugs.

In order to enrich the plot, besides murder, Spielberg also added many action elements.

For example, fighting

Kidnap (a prophet)

The protagonist in the novel has only one core contradiction in the plot, that is, finding a way out, and has no previous history. However, in the movie, the director added a very deadly pre-historical trauma to the protagonist — — His five-year-old son was abducted by a swimming pool and has been missing ever since.

On the one hand, this design is to add key plots; On the other hand, it also aroused the audience’s sympathy for the protagonist who had been traumatized, and better integrated into this plot that was too cold.

　Tom hanks looked at his son’s holographic projection.

　

Second, carefully build a future world

　

Philip Dick’s sci-fi novels are not only full of brains, but also famous for their imprecise techniques, which may be attributed to his extensive interests, but he has never systematically studied science and technology.

For example, some people laughed at him for still using the old TV set … …

Spielberg-style science fiction films, in addition to the complexity of the plot, must also have technology linked to the most cutting-edge technology at present. He is crazy about creating the "future", and he does not hesitate to make great efforts for it.

　

Starting with E.T. Alien, his way is not only to rely on imagination, but also to find experts to dig into details.

Three years after the film started shooting, he found 15 experts in different fields, including architects, novelists, computer engineers, biological scientists, MIT dean and so on, and brainstormed in a hotel for three days.

He wants these people to give him some advice on how to make a future world that is both convincing and different from ordinary science fiction movies. In three days, they actually worked out an 80-page plan, from architecture to technology.

　

Some inventions they came up with in 1999 have actually come true in today’s world.

　

Such as 3D screen, such as iris recognition authentication.

　

Spielberg described his imaginary future world like this: "The Internet is watching us, and the TV is watching us. We lost our privacy. An advertisement will suddenly appear in front of us and talk to us. "

　

Compared with the pessimism in Philip Dick’s novels, Spielberg is an optimist. He is always full of enthusiasm for new technologies that may come. When talking about this film, he once said: "I hope all the small technologies in the film will come true. We will have pollution-free transportation and newspapers that are automatically updated. "

Third, empathize with the audience, not scare them away.

　

The inspiration of Minority Report comes from Philip Dick’s own anxiety about the Cold War. In the struggle between the two great powers in the book, it is like a miracle that a little person wants to find a way out and survive. The whole novel is like a gloomy joke.

In the movie, the core of this story is replaced by the mainstream values of Hollywood, and it becomes a survival story that people should not lose hope under any circumstances and should fight against fate.

Some scary details in the novel have also been changed to more acceptable settings.

　

For example, in the novel, those prophets are actually mentally retarded and squeezed by the government without human rights. But in the movie, it was changed to a normal person, named after several crime novelists. Agatha, led by Agatha, guided Tom Cruise out of danger again and again with the image of "Goddess".

Changed mental retardation into a goddess

　

These changes have undoubtedly reduced the lingering pessimistic background and self-torture in Dick’s novels, and replaced them with Spielberg’s value that "human nature will always find a way out". If reading the original novel is like witnessing the fate of mankind being hung in the air, Spielberg will finally make everyone who watches it land on his feet and be satisfied.

Over the years, all the children who were shocked by such a big film have grown into middle-aged people, and it seems that Spielberg is the only one who hasn’t changed.

In last year’s documentary Spielberg, Xiao Li commented on Spielberg when he was young:

The child in the Arizona desert kept watching TV and movies, and one day slipped into the film company and found his destiny there. This is a touching Hollywood story in itself.

And Daniel Day Lewis said he was old:

We all have a shelf life, and it slipped away without our knowledge. But this may not be the case for Spielberg. He will love his job until he dies.

　

At least from Ready Player One’s point of view, they are all right.

Original transfer network transformation medical network

[Introduction] Cancer-associated fibroblasts (CAFs) are the key components of tumor microenvironment (TME) and play an important role in regulating cancer progression. However, the underlying mechanism of CAFs activation is still unclear.

On April 8, researchers from the Medical College of Kunming University of Science and Technology published a research paper in the journal Cell Death Discovery, entitled "CXC L12 Alone is enough to reprogram normal fibers into cancer-associated fibers". In this study, the researchers found that cancer-associated fibroblasts (CAFs) significantly induced normal fibroblasts (NFs) to acquire the characteristics of CAFs (called CAFs-like fibroblasts, referred to as CEFs for short), including up-regulating α-SMA and vimentin, enhancing the ability of proliferation and migration, and improving the ability of promoting the migration of lung cancer cells. In vivo, CEFs accelerated the growth of A549 xenograft and induced spontaneous lung metastasis. In particular, inhibition of CXCL12 signaling pathway and STAT3 pathway can reduce the transformation from NFs to CAFs, thus inhibiting the progress of lung cancer in vitro and in vivo. This study revealed that CAFs can promote the transformation of NFs into CAFs-like cells through CXCL12/STAT3 axis, and enhance the growth and metastasis of lung cancer. Therefore, inhibiting CXCL12/STAT3 axis is a promising strategy for the treatment of lung cancer and other CXCL12-dependent malignant tumors.

https://www.nature.com/articles/s41420-025-02420-0#Abs1

Research background

01

Cancer-associated fibroblasts (CAFs) are the main components of tumor microenvironment (TME), which promote tumor proliferation, migration, invasion, epithelial-mesenchymal transition (EMT) and drug resistance by secreting growth factors, cytokines and extracellular vesicles, thus promoting tumor development. CAFs is a large number of fibroblasts with α -smooth muscle actin (α-SMA) positive and activated myofibroblast phenotype. Different from normal fibroblasts (NFs), CAFs has stronger abilities of proliferation, migration and contraction. It is generally believed that CAFs mainly comes from NFs where organizations reside, but the mechanism of transforming NFs into CAFs is still controversial.

More and more evidences show that cancer-associated fibroblasts (CAFs) can be activated by signals from tumor cells and matrix environment, which provides a unique insight into the complex interaction in tumor ecosystem. Researchers found that the hardness of extracellular matrix (ECM) can induce mesenchymal stem cells (MSCs) to differentiate into CAFs, thus promoting the invasion and metastasis of triple negative breast cancer (TNBC). In addition, in gastric cancer, CAFs can also "educate" NFs to promote cancer cell proliferation and T cell inhibition. However, the exact mechanism that drives CAFs activation is still largely unknown. Therefore, detailed research is needed to clarify the molecular mechanism of cancer-related fibroblast activation, so as to open up a new anti-matrix therapy approach.

CAFs promotes the transformation from NFs to CAFs in lung cancer.

02

In order to explore the clinical effect of tumor-associated fibroblasts (CAFs) in the process of transforming normal fibroblasts (NFs) into CAFs in lung cancer, the researchers isolated pairs of CAFs and NFs from tumor tissues or corresponding non-malignant tissues adjacent to tumors of several lung cancer patients. CAFs specifically shows highly expressed vimentin and FAP (known CAFs markers), and its ability to promote the migration of lung cancer cells is stronger than that of NFs from adjacent tissues. Then, NFs was treated with CAFs conditioned medium (CM), and then the characteristics of CAFs were analyzed. The levels of CAF markers α-SMA and vimentin expressed in NFs after CAFs CM education increased significantly. These results indicate that CAFs may be helpful to endow NFs CAFs with specific characteristics.

CAFs induces NFs to acquire CAFs characteristics in lung cancer

conclusion

03

To sum up, this study expounds a new molecular mechanism that the interaction between NFs and CAFs promotes the metastasis of cancer cells. CXCL12/ STAT3 pathway is a key participant in NFs-to-CAFs transition, which provides a key therapeutic target for developing new cancer treatment methods.

References:

https://www.nature.com/articles/s41420-025-02420-0#Abs1

Original title: "New Molecular Mechanism! Kungong medical college: an important therapeutic target of new cancer treatment strategy

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　　Cctv newsOn December 5, the National Health and Wellness Commission held a press conference to introduce the measures to deepen the implementation of grassroots health care and convenience services. Zhu Hongming, deputy director of the Grassroots Department of the National Health and Wellness Commission and a first-class inspector, said at the meeting that since the deepening of medical reform in 2009, National Health Commission has continuously promoted the equalization of basic public health services, and grassroots medical and health institutions have undertaken a large number of basic public health services, especially the health management of patients with chronic diseases, and have established relatively stable contacts with urban and rural residents. Many urban and rural residents have already felt this service. In promoting the management of chronic diseases, there are mainly the following measures:

　　First, in the grassroots convenience measures, we will promote the full implementation of long-term prescription services for chronic diseases such as hypertension and diabetes in community health service centers and township hospitals, and gradually expand the coverage of chronic diseases; Provide exercise and diet prescriptions or suggestions for patients with chronic diseases such as diabetes, hyperlipidemia and hypertension.

　　The second is to organize the compilation of the National Guidelines for the Prevention and Control of Hypertension and the National Guidelines for the Prevention and Control of Diabetes, so as to guide local primary medical and health institutions to provide health management services for patients with chronic diseases.

　　The third is to actively promote the training of "medical prevention and management" integrated talents and establish a medical prevention and control integration mechanism. Relying on the contract service of family doctors, we will promote the combination of prevention and medical care, do a good job in health follow-up of key populations, and carry out multi-disease co-management services for patients with chronic diseases such as hypertension and type 2 diabetes, mainly through the integration of medical care and prevention.

　　Fourth, relying on the construction of county medical community, promote the establishment of division of labor and cooperation and two-way referral mechanism between primary medical and health institutions and superior medical institutions, and extend the services of superior hospitals to the grassroots. For patients with chronic diseases with stable conditions, health management services are provided by grass-roots institutions in accordance with norms and guidelines. There are some good explorations and practices in this regard in various places, for example, Tianjin promotes the construction of grass-roots chronic disease management centers, and provides residents with online and offline integrated all-round and full-cycle health services through intelligent auxiliary diagnosis, convenient chronic disease assessment, customized treatment programs and personalized health management. Relying on the construction of county medical associations and urban medical associations, Zhejiang Province has realized that the general diagnosis, treatment and daily management of "two chronic diseases" are mainly based on grass-roots medical and health institutions, realizing linkage from top to bottom and smoothing referral channels.

　　the first　In order to standardize the recall of defective consumer goods, protect human health and personal and property safety, and safeguard the legitimate rights and interests of consumers, these measures are formulated in accordance with the provisions of the People’s Republic of China (PRC) Product Quality Law, the People’s Republic of China (PRC) Consumer Rights Protection Law and other laws and regulations, combined with the actual situation in our province.

　　the second　These Measures shall apply to the recall, supervision and management of defective consumer goods within the administrative area of this province.

　　Where there are other provisions in laws, regulations and departmental rules on the recall of defective consumer goods and its supervision and management, those provisions shall prevail.

　　Article　The term "consumer goods" as mentioned in these Measures refers to the products that consumers need to buy and use for their daily consumption, and the specific scope shall be implemented in accordance with the relevant provisions of the state.

　　The term "defects" as mentioned in these Measures refers to unreasonable dangers that endanger personal and property safety in the same batch, model or category of consumer goods due to design, manufacture, warning and other reasons.

　　The term "recall" as mentioned in these Measures refers to the activities of producers to eliminate defects or reduce safety risks by supplementing or amending warning signs, repairing, replacing and returning goods.

　　Article 4　The market supervision and management department of the provincial people’s government is responsible for the supervision and management of the recall of defective consumer goods in the province.

　　The market supervision and administration department of the people’s government at the prefecture level shall be responsible for the supervision and administration of the recall of defective consumer goods within their respective administrative areas. The market supervision and administration department of the people’s government at the county level shall cooperate with the market supervision and administration department at the higher level to carry out information collection, recall supervision and inspection of defective consumer goods within their respective administrative areas.

　　The relevant administrative departments of health, emergency management, education, industry and information technology shall cooperate with the supervision and management of the recall of defective consumer goods within their respective functions and duties.

　　Article 5　The market supervision and management department of the provincial people’s government shall establish and improve the information sharing mechanism of consumer goods defects in the whole province, and promote the exchanges and cooperation between local cities and relevant administrative departments in information collection, data sharing and rapid early warning of consumer goods defects.

　　Article 6　The market supervision and management department of the provincial people’s government shall establish a unified technical expert database of defective consumer goods recall in the province and implement dynamic management.

　　Article 7　Producers and other operators engaged in sales, leasing and repair of consumer goods (hereinafter referred to as other operators) are responsible for the safety of consumer goods produced and operated according to law.

　　The market supervision and management departments of the people’s governments at or above the county level shall strengthen the publicity and education of consumer goods safety, and raise the awareness of quality, safety and risk prevention of producers, other operators and consumers.

　　Article 8　Producers and other business operators who find that the consumer goods they produce and operate have caused or may cause death, serious personal injury or heavy property losses, or have been recalled outside People’s Republic of China (PRC), shall report to the market supervision and administration department of the local people’s government at the prefecture level within 2 working days from the date of discovery.

　　If the producer thinks that the consumer goods are defective, it shall take the initiative to recall them, immediately stop producing, selling and importing the defective consumer goods, notify other operators to stop their operations, and bear the necessary expenses incurred by consumers due to the recall of the consumer goods. Other business operators shall immediately stop operating defective consumer goods after receiving the notice from the producers, and assist the producers in implementing the recall.

　　If the recalled consumer goods have not eliminated defects or reduced safety risks, they shall not be sold or delivered again.

　　Article 9　Where the producers of defective consumer goods merge, the merged entity shall carry out the recall; If the producer is divided, the recall shall be carried out by the subject jointly agreed after the division, and the recall shall be carried out jointly if there is no agreement; If the producer terminates according to law, the market supervision and management department of the people’s government at the provincial or prefecture level shall issue a consumer warning to the society.

　　If the seller of defective consumer goods cannot specify the producer of defective consumer goods or the supplier of defective consumer goods, the seller shall carry out the recall in accordance with the relevant provisions of these Measures on producer recall.

　　The institutions designated by overseas producers to implement the recall in People’s Republic of China (PRC) shall be regarded as the producers specified in these Measures; If the overseas producers are not specified, the agents and importers of imported consumer goods shall be regarded as the producers specified in these Measures.

　　Article 10　The market supervision and management departments of the people’s governments at the provincial and prefecture levels shall establish and improve the information collection mechanism for consumer goods defects, and actively collect information on consumer goods defects through supervision and inspection, injury monitoring, risk monitoring, public opinion monitoring, complaints and reports, and case investigation.

　　The relevant administrative departments of health, emergency management, education, industry and informatization of the people’s governments at or above the county level shall provide the information on the defects of consumer goods found in the course of performing their duties to the market supervision and administration department of the people’s government at the same level in a timely manner.

　　Encourage scientific research institutes, product quality inspection and testing institutions, social organizations, etc. to provide information on defects in consumer goods to the market supervision and management department where the producer is located in a timely manner.

　　Article 11　The market supervision and management department of the people’s government at or above the county level shall announce the ways to reflect the information of consumer goods defects such as address, telephone number or website address and e-mail, and any unit or individual has the right to reflect the information of possible defects in consumer goods.

　　Article 12　The market supervision and administration department of the people’s government at the county level shall sort out and register the collected defect information of consumer goods and submit it to the market supervision and administration department at a higher level in time.

　　The market supervision and management departments of the people’s governments at the provincial and prefecture level shall organize the analysis of the collected information on the defects of consumer goods, and if it is found that the consumer goods produced by the producers within their respective administrative areas may be defective, they shall notify the producers to carry out defect investigation and analysis within 3 working days from the date of discovery.

　　Where the producer’s registered place belongs to the administrative area of this Municipality, the market supervision and management department of the people’s government at the prefecture level shall organize the defect information analysis. Where the producer’s registered place does not belong to the administrative area of this Municipality, the market supervision and administration department of the people’s government at the prefecture level shall promptly notify the market supervision and administration department at the same level where the producer is located; Do not belong to the administrative region of this province, the provincial market supervision and management department informed the producer where the provincial market supervision and management department.

　　To carry out defect information analysis, producers and operators can be invited to participate, and technical experts and professional institutions in related fields can be invited to participate when necessary.

　　Article 13　If a producer discovers that the consumer goods he produces may have defects, or receives the notice of defect investigation and analysis from the market supervision and management department, he shall immediately carry out the defect investigation and analysis, and report the investigation and analysis results to the market supervision and management department of the local people’s government at the prefecture level or at the municipal level within 10 working days from the date of discovery or receipt of the notice of defect investigation and analysis.

　　Producers carry out defect investigation and analysis, and the market supervision and management department of the people’s government at the provincial or prefecture level can provide necessary guidance and technical support.

　　If it is confirmed by defect investigation and analysis that there are defects in consumer goods, the producer shall immediately recall them.

　　Article 14　If the producer fails to carry out defect investigation and analysis in accordance with the requirements notified by the market supervision and management department, or the market supervision and management department thinks that the results of the producer’s defect investigation and analysis are not enough to prove that there are no defects in consumer goods, the market supervision and management department of the people’s government at the provincial or prefecture level shall organize and carry out defect investigation.

　　During the period when the market supervision and management department organizes the defect investigation, if the producer voluntarily carries out the recall, the defect investigation may be terminated.

　　Article 15　The market supervision and management departments of the people’s governments at the provincial and prefecture levels may take the following measures to investigate the defects:

　　(1) Purchasing consumer goods as survey samples;

　　(two) to enter the relevant production and business premises for on-site investigation;

　　(3) consulting and copying relevant materials and records;

　　(4) Asking and interviewing relevant units and personnel;

　　(five) entrust technical experts, professional institutions and other technical analysis, inspection and risk assessment.

　　Article 16　Producers and other business operators shall cooperate with the defect investigation and provide materials, consumer goods and production equipment needed for the investigation.

　　Where transactions are made through trade fairs, rental counters, and the Internet, the organizers, lessors, and operators of online trading platforms shall provide relevant information about the identity of the operators entering the market and the operators in the platform, information about goods or services, payment records, logistics express information, return information, and other trading information related to defective consumer goods.

　　Article 17　The market supervision and management department of the people’s government at the provincial or prefecture level shall, in combination with the defect investigation and the risk assessment of the possibility, degree and scope of damage caused by consumer goods to personal and property safety, make a conclusion on whether there are defects in consumer goods in time.

　　Article 18　If the market supervision and administration department of the people’s government at the provincial or prefecture level determines that the consumer goods are defective, it shall notify the producer to implement the recall. If the producer has no objection, it shall immediately implement the recall.

　　If the producer has any objection, he may, within 10 working days from the date of receiving the notice, file an objection application with the market supervision and administration department that notified him of the recall, and provide relevant materials.

　　Article 19　The market supervision and management department that receives the objection application shall review the relevant materials, make a review conclusion in time, and inform the producer of the review conclusion. When necessary, technical experts and professional institutions may be entrusted to conduct technical analysis, or a hearing may be organized for demonstration.

　　If the review conclusion finds that the consumer goods are defective, the market supervision and management department that made the review conclusion shall notify the producer to implement the recall, and the producer shall immediately implement the recall.

　　Article 20　If the producer fails to implement the recall in accordance with the notification requirements of the market supervision and administration department and fails to file an objection application within the prescribed time limit, or if the consumer goods are found to be defective after review, the market supervision and administration department of the municipal people’s government at the prefecture level where the producer is located shall report it step by step, and the State Administration of Market Supervision shall order the recall; Still refuse or delay the implementation of the recall, in accordance with the relevant provisions of the "People’s Republic of China (PRC) consumer protection law".

　　Article 21　When a producer carries out a recall, it shall make a recall plan within 10 working days from the date when the defect investigation and analysis believe that the consumer goods are defective or the date when the notice of recall of defects is received, and shall not conceal the scope and quantity of defective consumer goods that need to be recalled, and report the recall plan to the market supervision and administration department of the local prefecture-level and listed people’s government.

　　The recall plan shall include the following contents:

　　(a) the scope, name, specification, model, quantity, defects and emergency measures to avoid damage of consumer goods to be recalled;

　　(2) Specific recall measures;

　　(three) the recall of the responsible institution, contact information, time and schedule;

　　(4) The scope of the recall expenses undertaken;

　　(5) Other contents that need to be reported.

　　Article 22　The producer shall, within 3 working days from the date of the recall plan report, release the recall information to the public in a way that is convenient for the public to know and accept public consultation.

　　Other operators shall disclose the recall information released by producers in a prominent position in their stores, websites and other business premises. Encourage online trading platform operators to disclose consumer product recall information released by operators in a prominent position on the online trading platform.

　　The market supervision and management department of the people’s government at the prefecture level or above where the producer is located shall announce the producer recall information to the public through the national consumer goods recall management information system and the official website.

　　Article 23　The producer shall carry out the recall according to the recall plan, make recall records, and record the names, specifications, models, recall time, recall quantity, contact information of consumers, certification materials and other information of the recalled defective consumer goods. The retention period of consumer goods recall records shall not be less than 5 years.

　　Article 24　If the recall time is within 3 months, the producer shall submit a periodic summary of the recall to the market supervision and management department that reported the recall plan every month from the date of implementation of the recall; If the recall time exceeds 3 months, it shall submit a staged summary of the recall to the market supervision and management department that reported the recall plan every 3 months, and submit the summary of the recall within 15 working days after the completion of the recall plan.

　　Article 25　Defective consumer goods recalled by producers by replacement or return shall be handled in time; Harmless technical measures should be taken to deal with those that may cause environmental pollution or other public hazards.

　　The producer shall make a record of the handling of defective consumer goods after the recall, and record the information such as the name, specifications, quantity, handling time and handling measures of the defective consumer goods. The retention period of disposal records of defective consumer goods after recall shall not be less than 5 years.

　　twentiethLiutiao　The market supervision and management departments of the people’s governments at the provincial and prefecture level shall supervise and inspect the recall of defective consumer goods, conduct random checks on the recall records of consumer goods, the post-recall processing records and the recall effect, and evaluate the recall effect.

　　If it is found that the recall scope is inaccurate, the recall measures fail to eliminate defects or reduce safety risks, the producer shall be required to recall again.

　　secondArticle 17　Where consumer goods generally have the same defects, the market supervision and management department of the people’s government at the provincial or prefecture level shall issue suggestions to the relevant producers to improve the quality of consumer goods. When necessary, you can organize a technical analysis meeting on industry quality improvement.

　　Trade associations should strengthen industry guidance, support and urge producers to voluntarily fulfill the obligation of recalling consumer goods.

　　Article 28　Administrative supervisors, technical experts and professional organizations involved in the recall of defective consumer goods shall keep confidential the business secrets and personal privacy they have learned in their work.

　　Article 29　In any of the following circumstances, the market supervision and administration department of the local people’s government at the prefecture level shall record the credit files of the producers and other operators:

　　(1) Failing to report the risk of death, serious personal injury or major property loss when it is found that the consumer goods produced and operated have caused or may cause it;

　　(2) Failing to report the recall abroad;

　　(3) Failing to carry out the recall according to the recall plan;

　　(four) refusing or delaying the implementation of the notice of recall ordered by the market supervision and management department.

　　Article 30　The recall of defective consumer goods by producers in accordance with these measures shall not exempt them from other legal responsibilities that they shall bear according to law.

　　The seller’s recall of defective consumer goods in accordance with the provisions of the second paragraph of Article 9 of these Measures shall not be exempted from other legal responsibilities that it shall bear according to law.

　　Article 31　Producers and other business operators who violate the provisions of Article 8, Paragraph 1 of Article 16, Paragraph 1 of Article 21, Paragraphs 1 and 2 of Article 22, Paragraph 2 of Article 23, Article 24 and Paragraph 2 of Article 25 of these Measures shall be ordered by the market supervision and administration department of the people’s government at the provincial or prefecture level to make corrections within a time limit; If no correction is made within the time limit, a fine of 10 thousand yuan or more and 30 thousand yuan or less shall be imposed. If a crime is constituted, criminal responsibility shall be investigated according to law.

　　Article 32　If the personnel responsible for the supervision and management of the recall of defective consumer goods abuse their powers, neglect their duties or engage in malpractices for selfish ends, the directly responsible person in charge and other directly responsible personnel shall be punished according to law. If a crime is constituted, criminal responsibility shall be investigated according to law.

　　Article 33　These Measures shall come into force as of February 1, 2024.

　　Jiangxi, China Net News reporter Wang Fan reported that a part-time goddess appeared in the canteen of Jiangxi Normal University. The girl surnamed Yan is a junior. Faced with the popularity of the Internet and the title of "canteen goddess", she said that she went to the canteen to work and study to experience life, and she was actually very ordinary, hoping to do a good job. Xiaoyan’s classmates said that a cheerful, smiling and gentle attitude is really the highlight of the goddess.

　　On March 3, the "canteen goddess" attracted the attention of netizens and became a hot topic on the campus of Jiangxi Normal University. "People are beautiful, the heart is more beautiful, and a cheerful, laughing and gentle attitude is really the highlight of the goddess." A student of the school said in a message. In addition, a number of netizens suspected of being students of Jiangxi Normal University commented: "I have decided to go to the canteen for dinner tomorrow."

　　The comments of netizens also make people laugh. Mo of @ Teemo said, "As we all know, it is really beautiful". Some netizens said "sourly" that "it is someone else’s school". Some netizens said, "Why do you have to work and study?". The work place of "canteen goddess" is located in the stall of "Bengrou Dry Rice" in the third canteen of the school. The "canteen goddess", surnamed Yan, is a junior majoring in administration in the School of Political Science and Law of Jiangxi Normal University. On February 28th, she began to work part-time in the canteen, and went to work at the canteen window after class at noon and in the evening.

　　Dialogue: "Not a schoolmaster, not a woman". Reporter: Do you know that you are on fire? Yan: I just found out (laughs). When I woke up, many students talked to me privately and said that they would go to eat collectively at night. Reporter: How do you feel? Yan: A little happy. Reporter: Is it the first time to work-study program? Yan: I used to work as a cashier at the front desk in a cafe, and I also worked as a tutor to teach junior high school students and senior high school students English. Reporter: Is that a schoolmaster? Yan: Not really (laughs). Both freshmen and sophomores got scholarships, and they were in the class, but they were not schoolmasters.

　　Reporter: What is "Bengrou dry rice"? Yan: It’s delicious, with northern characteristics, similar to Guandong cooking. (ps: Mr. Liu, the owner of the small shop, said that dried rice with braised pork is a special food in Jining, Shandong Province. Braised pork refers to pork belly cooked with spices, and then served with vegetables, meatballs, small hot dogs, etc.) Reporter: What is life like? Self-evaluation? Yan: Appearance? Inside? Or character? Reporter: Appearance? Yan: I’m a little girl. My friends say I’m not like a junior. I like to play, and I have many friends around me. Reporter: Inside? Yan: Be strong, try to make yourself stronger. Reporter: Personality? Yan: Not a woman, but a little girl. Cheerful and love to laugh. Reporter: Are you a fan of bigbang? Yan: Yes. But not crazy, I like it. Reporter: Recently, some college students in other places have been cheated by online shopping for tickets to bigbang’s concert. Will you buy tickets online? Yan: Not at the moment. Maybe I’ll buy it from Jason (laughs).

On May 26th, Netease Cloud Music officially submitted a prospectus to the Hong Kong Stock Exchange, which disclosed the core operating data of Netease Cloud Music for the first time. Among them, in 2020, the platform revenue was 4.896 billion yuan (RMB, the same below), the average monthly activity of online music service was 181 million, and the online music payment rate was 8.8%.　　

Netease Cloud Music was officially launched in April 2013, focusing on music discovery and sharing. Netease is the controlling shareholder of Netease Cloud Music. According to the prospectus, the revenues of Netease Cloud Music from 2018 to 2020 were 1.148 billion yuan, 2.318 billion yuan and 4.896 billion yuan respectively, with year-on-year growth of 101.9% and 111.2% respectively in the past two years. Online music service, community entertainment service and others are the two major revenues of Netease Cloud Music. With the growth of community entertainment service and other business income, its revenue is gradually diversified. In 2019, they accounted for 76.6% and 23.4% respectively, and in 2020 they accounted for 53.6% and 46.4% respectively.　　

The so-called online music service can be simply understood as paying for members. From 2018 to 2020, the monthly accounts of online music services of Netease Cloud Music were 105 million, 147 million and 181 million respectively, among which the number of paid members was about 4.2 million, 8.63 million and 16 million respectively. From 2018 to 2020, online music service achieved revenue of 1.026 billion yuan, 1.777 billion yuan and 2.623 billion yuan respectively, and the average monthly income per paying user was 8.9 yuan, 9.3 yuan and 8.4 yuan respectively.　　

The so-called social entertainment services and other income can be simply understood as live broadcast, value-added services and advertising. From 2018 to 2020, the number of monthly paid accounts for social entertainment services of Netease Cloud Music was about 5800, 91700 and 327100 respectively. From 2018 to 2020, community entertainment services and others achieved revenues of 122 million yuan, 541 million yuan and 2.273 billion yuan respectively, and the average monthly income per paying user increased from 477.6 yuan in 2019 to 573.8 yuan in 2020.　　

It is worth noting that Netease Cloud Music has not yet achieved profitability, and its net losses from 2018 to 2020 are 2.006 billion yuan, 2.016 billion yuan and 2.951 billion yuan respectively; Its adjusted net losses from 2018 to 2020 were 1.814 billion yuan, 1.580 billion yuan and 1.568 billion yuan respectively.

　

According to the prospectus, Netease Cloud Music’s fundraising will be mainly used to cultivate the music community, enrich diverse music content, and continue to innovate and improve technical capabilities. At the same time, deepen cooperation with various partners and further expand the diversified business model of the platform. The sponsors are BofASecurities, CICC and Credit Suisse.　　

Copyright war in the first half, refined operation in the second half　　

In fact, Internet companies such as Tencent, Baidu, Ali and Netease have all laid out in the music field, forming the whole industrial chain layout of online music, online karaoke, offline performances and digital albums. However, with Baidu Music being managed by Taihe Music and Xiami Music shut down, Cool Dog Music, QQ Music and Cool Me Music under Tencent Music Entertainment and Netease Cloud Music under Netease Company have become one of the few players in the online field.　　

The last round of stories in the online music market originated from copyright. Due to historical reasons such as "free download", Baidu Music did not buy more music copyrights, and QQ Music, Xiami Music Music and Cool Dog Music took the opportunity to rise. Although the market did not form an absolute advantage at that time, the copyrights in their hands were enough for them to gather a group of audiences.　　

The advantage of copyright has also become a key turning point in the history of Tencent’s music entertainment. In 2016, Tencent merged its QQ music business with China Music Group. Tencent replaced its equity with resources and became the largest shareholder of the newly established Tencent Music Entertainment Group. It includes three online music platforms: QQ Music, Cool Me Music and Cool Dog Music, two live broadcast platforms: Cool Dog Live and Cool Me Live, and a national karaoke platform.　　

Since then, most domestic online music platforms have a certain amount of exclusive copyright, forming a situation of "one super and many strong". There are also offensive and defensive issues in copyright resale, among which Tencent Music Entertainment, which has the most exclusive copyright, and Netease Cloud Music, the "upstart", are the most fiercely contested. Tencent Music Entertainment has asked Netease Cloud Music to remove songs on the grounds of copyright three times. In 2017, when the copyright issue was the most serious, Ding Lei, CEO and director of Netease, also made a speech.　　

Finally, under the mediation of the National Copyright Administration, Tencent Music Entertainment and Netease Cloud Music reached an agreement on the cooperation of online music copyright, and the two parties will authorize each other more than 99% of their exclusive music works, and agree to carry out long-term cooperation in music copyright. Earlier, Tencent Music Entertainment had reached a copyright transfer cooperation with Ali Music. In other words, with the "entry" of the National Copyright Administration, domestic mainstream music platforms have carried out several rounds of mutual authorization, and finally the copyright libraries are basically similar.　　

In recent years, Netease Cloud Music has also actively reached a direct authorization with record companies. On the day when Netease released its financial report this year (May 18th), Netease Cloud Music and Sony Music reached a copyright agreement. So far, Netease Cloud Music has collected the copyrights of the three major record companies. In this regard, Ding Lei, CEO and director of Netease, said that we are very active in cooperating with various upstream content providers to help them publish high-quality music content. This has always been our goal, and we will actively cooperate with more upstream content providers in the future. In terms of IoT, whether it is a car or a smart home, it is a music playback scene that Netease Cloud cooperates very closely.　　

After the copyright war died down, refined operation became the consensus of all families. There are also differences in the ways of choice. Tencent Music Entertainment has made great efforts in the fields of live broadcast, karaoke and long audio. Netease Cloud Music tried short video, live broadcast and knowledge payment, and finally found the community positioning.　　

After 90% of active users are 90, change the form of traditional music products.　

According to the prospectus, in 2020, the average daily listening time of Netease Cloud Music users is 76 minutes. Users who actively create UGC account for 25%. By the end of 2020, the total number of song lists created by Netease Cloud Music users exceeded 2 billion, ranking first in China, with the highest user participation. Netease Cloud Music also keeps leading the industry in the data of per capita daily usage frequency, new user retention rate and active user retention rate.　　

Relying on the positioning of music community and music discovery and sharing, Netease Cloud Music has changed the form of traditional online music products. Users’ habit of listening to songs has changed from "search mode" to "recommendation mode". According to the data in the prospectus, at present, Netease Cloud Music users have 2.8 artificial intelligence recommendations from the platform for every 10 songs they listen to on average. Innovative functions such as music criticism fully release the value of music connecting people’s emotions. 48% users of Netease Cloud Music will watch music reviews.　　

According to the consulting data, Netease Cloud Music is the most popular online music platform among young users born in 1990s in China. The unique community atmosphere makes the platform popular with a large number of young users and creators, who nicknamed Netease Cloud Music "Cloud Village". According to Mob Research Institute’s "Picture Book of Generation Z College Students", Netease Cloud Music has become the most popular entertainment APP for Generation Z college students with high active users and high TGI (preference). According to the prospectus, about 90% of Netease Cloud Music’s active users are post-90 s.　　

According to QuestMobile2020“Z Insight Report on "Generation Z", the online consumption ability and willingness of Generation Z (post-95 s and post-00 s) are much higher than those of the whole network users; At the same time, Generation Z is also a heavy user of mobile Internet, and its depth and breadth of use are higher than the average level of the whole network. The famous "adolescent effect" in the music market shows that the songs you listen to when you are young will affect your musical taste all your life. The music community where young users gather has more profound emotional value, which also means that the platform itself will have longer vitality.　　

In addition, Netease Cloud Music also actively supports original musicians. According to the data in the prospectus, as of 2020, Netease Cloud Music has more than 230,000 original musicians, and the original musicians’ works account for 45% of the number of songs played on the platform.　　

According to reports, Netease Cloud Music is the first music platform supported by original music in China. On the day of its launch in 2013, Netease Cloud Music announced that it would "create the best communication channel and space for thousands of musicians in Qian Qian, China". Since then, the platform has successively launched the industry’s first systematic musician support plan "Stone Plan", the "Ladder Plan", which pioneered many music revenue models, and the first large-scale original musician’s annual festival in China, "Hard-ground Furnace Night" and many other initiatives, which helped the original music market to keep pace with mainstream commercial music from being neglected.　　

The rapid development of original music in mainland China, on the one hand, has promoted the vitality of the music market in China. The landlord’s cat, Yan Renzhong, Vicky Genie Chen and many other new generation musicians became popular from Netease Cloud Music; Various music types, such as national wind, folk songs and electronic music, have also moved from Yuncun to the whole network, from the small crowd to the public. On the other hand, as an important part of the national tide, the rising original music has also become an important carrier of cultural communication in China.　　

Beijing News Shell Finance Reporter Bai Jinlei Editor Xu Chaoproofread Lin Zhao