上海后花园 上海419

1905 movie network news On the evening of May 14th, the first "Film Screening and Academic Exchange Directed by Chen Yingxiong" was held in the second screening hall of Beijing Film Academy during the Asian Film and Television Week.

This activity is one of the contents of the "Asian Civilization Dialogue Conference", which aims to spread the excellent Asian films, conduct in-depth academic discussions and exchanges, and play the role of a bridge between film and television.

This academic salon was hosted by Li Heng, Dean of the School of International Exchange of Beijing Film Academy, and Professor Sun Lijun, Vice President of Beijing Film Academy, delivered a speech. It was mentioned in the speech that the Beijing Film Academy, as a first-class film academy in Asia, has the responsibility and obligation to contribute to cultivating outstanding film talents in Asia and promoting exchanges and mutual learning among Asian civilizations.

Director Chen Yingxiong, known as modern movie master, has wonCannes International Film Festival Golden Camera Award、venice international film festivalThe Golden Lion Award and many other international awards, including、、Wait.　

Before the exchange activities began, Chen Yingxiong’s new work "Love is Eternal" was shown.

The film tells the life course of three generations of French women in an aesthetic and poetic way, and composes a romantic epic that spans a hundred years.

　　Shenyang, China, July 31 (Reporter Zhang Jing, reporter Feng Yuxing from Huludao Taiwan) Now it is the main flood season. Since July 20, heavy rainfall has occurred in many places in Huludao City, Liaoning Province, causing some areas to be seriously affected, and some areas even threaten the lives and property of the people. In order to strengthen the emergency response capability, prepare for emergency rescue and disaster relief, and welcome the arrival of August 1st Army Day. Liaoning Army Reserve Logistics Support Brigade Oil Battalion Company organized team training for 57 young people who love and care about national defense construction in Huludao City, which newly joined the reserve, so that these young people can be branded as soldiers in their hearts and make the majority of reserve officers and soldiers throw themselves into the rescue and disaster relief scene as soon as possible to play an important role.

　　It is reported that the training lasted for 5 days. Fifty-seven young people studied housekeeping and queue training in the military camp, and in addition, they listened to the knowledge of earthquake relief and fire fighting and disaster relief given by relevant experts on the spot.

　　In the past few days, they have conducted live-fire shooting training and on-site assessment under the scorching sun. "Ready, shoot!" With the commander’s command, a series of crisp gunshots rang through the valley … … After several teams finished shooting, many young people scored 8 rings, 9 rings and 10 rings, which was exciting.

　　Zhang Xiaohan, a 24-year-old young woman, has just graduated from college. She has long yearned for the green military camp, and she especially cherishes this military life and training. "I yearned to be a female soldier since I was a child, but unfortunately I didn’t get it. But now that I have the opportunity to join the reserve service, I am very excited, which can be regarded as fulfilling my dream of joining the army. I will train hard and contribute to national defense construction. "

　　Ren Yongyi, who achieved good results in target shooting, once had the experience of joining the army. Although he had a job, he learned that this activity specially took time off to participate in closed training. Ren Yongyi said, "It is glorious to be a reserve soldier. I am now a soldier and a civilian, serving two terms, and the soldiers and the people are integrated. I feel a great responsibility on my shoulders. At this moment, I am extremely proud of being a soldier in China! "

　　The 57 new members of the preliminary team are all from the Love Team in Huludao City, Liaoning Province, with 50 men and 7 women, with an average age of 30. With the heart and enthusiasm of serving the country, they devoted themselves to national defense and created a wonderful life. Through closed training in military camps, their military literacy and emergency response ability have been greatly improved, and their overall combat capability has been further enhanced. Despite the hot weather, everyone can feel excited about joining the preparatory team. Everyone is enthusiastic, overcomes all kinds of difficulties, studies and trains seriously, and says that we must inherit the fine traditions of our army, inspire our fighting spirit, and successfully complete all training tasks, so that everyone can be branded as a strong army in thought and action and always be ready to listen to the call of the motherland.

　　Liaoning Army Reserve Logistics Support Brigade, formerly known as Jinzhou Army Reserve Infantry Division, was established in March 1982. It was the first reserve division in China and was awarded "National Advanced Unit of Militia Reserve Work" by the Ministry of National Defense. On December 27, 1998, it was transformed into Liaoning Army Reserve Logistics Brigade. Since its establishment, under the correct leadership of Party committees and local governments at all levels, it has successfully completed various tasks entrusted by the headquarters and two military regions, and the overall construction of the army has made great progress.

　　Nowadays, a new team for emergency rescue and disaster relief has been formally established in Huludao City. In the past few days, Liaoning army reserve "recruits" have entered the role as early as possible to prepare for emergency rescue and disaster relief. Where there are difficulties, there are their figures. At present, a touch of national defense green has been deeply rooted in the hearts of ordinary people and has become a beautiful scenery in Bincheng.

　　Xinhua News Agency, Beijing, July 21st　

The Central Committee of the Communist Party of China’s Decision on Further Comprehensively Deepening Reform and Promoting Chinese Modernization

(Adopted at the Third Plenary Session of the 20th Central Committee of the Communist Party of China (CPC) on July 18, 2024)

　　In order to implement the strategic plan made by the 20th National Congress of the Communist Party of China, the Third Plenary Session of the 20th Central Committee studied the issue of further comprehensively deepening reform and promoting Chinese modernization, and made the following decisions.

　　First, the significance and overall requirements of further deepening reform and promoting Chinese modernization in an all-round way

　　(1) The importance and necessity of further deepening the reform. Reform and opening up is an important magic weapon for the cause of the party and the people to catch up with the times in great strides. The Third Plenary Session of the Eleventh Central Committee of the Communist Party of China was epoch-making, which opened a new era of reform, opening up and socialist modernization. The Third Plenary Session of the 18th CPC Central Committee is also epoch-making, which has opened a new journey of comprehensively deepening reform, systematically designing and promoting reform in the new era, and created a new situation of China’s reform and opening up.

　　With great historical initiative, great political courage and strong responsibility, the CPC Central Committee with the Supreme Leader as the core unites and leads the whole party, the whole army and the people of all nationalities in China to break through the shackles of ideological concepts, break through the barriers of solidification of interests, dare to break into deep water areas, dare to bite hard bones, dare to venture into dangerous beaches, resolutely get rid of the shortcomings of various institutional mechanisms, realize the transformation of reform from local exploration and ice-breaking breakthrough to system integration and comprehensive deepening, and basically establish the basic institutional framework in various fields. Historic changes, systematic remodeling and overall reconstruction have been achieved in many fields, and the reform tasks set by the Third Plenary Session of the 18th CPC Central Committee have been completed as a whole, and the goal of more mature and stereotyped systems in all aspects has been achieved by the centenary of the founding of the Party, providing a strong institutional guarantee for building a well-off society in an all-round way and realizing the Party’s first century-long struggle goal, and pushing China onto a new journey of building a socialist modernized country in an all-round way.

　　At present and in the future, it is a crucial period to comprehensively promote the construction of a strong country and the great cause of national rejuvenation with Chinese modernization. Chinese-style modernization is constantly advancing in the reform and opening up, and it will certainly open up broad prospects in the reform and opening up. Facing the complicated international and domestic situation, the new round of scientific and technological revolution and industrial transformation, and the new expectations of the people, we must continue to push forward the reform. This is an inevitable requirement to uphold and improve the Socialism with Chinese characteristics system, promote the modernization of the national governance system and governance capacity, implement the new development concept, better adapt to the changes of major contradictions in our society, adhere to the people-centered principle, and make the achievements of modernization more fair and benefit all the people. It is also an inevitable requirement to meet major risk challenges and promote the stability and far-reaching cause of the party and the state. It is an inevitable requirement to promote the building of a community of human destiny and win the strategic initiative in the accelerated evolution of a hundred years of change. It is also an inevitable requirement to further promote the new great project of party building in the new era and build a more powerful Marxist political party. Reform and opening up is only carried out when it is not completed. The whole party must consciously put reform in a more prominent position and further deepen reform in an all-round way around promoting Chinese modernization.

　　(2) Further comprehensively deepen the guiding ideology of reform. Adhere to Marxism–Leninism, Mao Zedong Thought, Deng Xiaoping Theory, Theory of Three Represents and Scientific Outlook on Development, fully implement the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, thoroughly study and implement a series of new ideas, new ideas and new conclusions of the Supreme Leader’s General Secretary on comprehensively deepening reform, fully, accurately and comprehensively implement the new development concept, adhere to the general tone of steady progress, and persist in emancipating the mind, seeking truth from facts, advancing with the times, seeking truth and being pragmatic. Further emancipate and develop social productive forces, stimulate and enhance social vitality, coordinate the domestic and international overall situation, promote the overall layout of "five in one", coordinate and promote the strategic layout of "four comprehensive", take the economic system reform as the traction, take the promotion of social fairness and justice and the improvement of people’s well-being as the starting point and the foothold, pay more attention to system integration, highlight key points, pay more attention to the actual effect of reform, and promote production relations and productivity, superstructure and economic foundation, and national governance and foothold.

　　(3) Further comprehensively deepen the overall goal of reform. We will continue to improve and develop the Socialism with Chinese characteristics system and promote the modernization of the national governance system and governance capacity. By 2035, a high-level socialist market economy system will be fully established, Socialism with Chinese characteristics system will be more perfect, the national governance system and governance capacity will be basically modernized, and socialist modernization will be basically realized, laying a solid foundation for building a socialist modernization power in an all-round way by the middle of this century.

　　— — Focus on building a high-level socialist market economic system, give full play to the decisive role of the market in resource allocation, better play the role of the government, adhere to and improve the basic socialist economic system, promote high-level scientific and technological self-reliance, promote high-level opening up, build a modern economic system, accelerate the construction of a new development pattern, and promote high-quality development.

　　— — Focus on the development of people’s democracy in the whole process, adhere to the organic unity of the party’s leadership, the people being the masters of the country and governing the country according to law, and promote the improvement of the system of people being the masters of the country, the extensive and multi-level institutionalized development of deliberative democracy, the improvement of the rule of law system in Socialism with Chinese characteristics, and the construction of a socialist country ruled by law to a higher level.

　　— — Focus on building a socialist cultural power, adhere to the fundamental system of Marxism’s guiding position in the ideological field, improve the system and mechanism for the development of cultural undertakings and cultural industries, promote cultural prosperity, enrich people’s spiritual and cultural life, and enhance the country’s cultural soft power and Chinese cultural influence.

　　— — Focus on improving people’s quality of life, improving the income distribution and employment system, improving the social security system, enhancing the balance and accessibility of basic public services, and promoting the all-round development of people and the common prosperity of all people to achieve more obvious substantive progress.

　　— — Focus on building a beautiful China, accelerate the overall green transformation of economic and social development, improve the ecological environment governance system, promote ecological priority, conservation and intensive, green and low-carbon development, and promote the harmonious coexistence between man and nature.

　　— — Focus on building a higher level of safe China, improve the national security system, strengthen the integrated national strategic system, enhance the ability to maintain national security, innovate social governance systems and means, and effectively build a new security pattern.

　　— — Focus on improving the party’s leadership level and long-term ruling ability, innovate and improve the leadership style and ruling style, deepen the reform of the party building system, and improve the comprehensive and strict management of the party system.

　　By the eightieth anniversary of the founding of People’s Republic of China (PRC) in 2029, the reform tasks set forth in this decision will be completed.

　　(4) Further comprehensively deepen the principle of reform. Summarize and apply the valuable experience of comprehensively deepening the reform since the reform and opening up, especially in the new era, and implement the following principles: adhere to the overall leadership of the Party, firmly safeguard the authority of the Party Central Committee and centralize and unify leadership, give play to the core role of the Party in taking the overall situation and coordinating all parties, and put the leadership of the Party throughout the whole process of reform in all aspects to ensure that the reform always advances in the correct political direction; Adhere to the people as the center, respect the people’s dominant position and initiative, the people have a call, and the reform should be done accordingly, so that the reform is for the people, the reform depends on the people, and the reform results are shared by the people; Adhere to innovation, adhere to Socialism with Chinese characteristics unswervingly, keep up with the pace of the times, conform to practical development, highlight problem orientation, and promote theoretical innovation, practical innovation, institutional innovation, cultural innovation and other aspects of innovation at a new starting point; Adhere to the system construction as the main line, strengthen the top-level design and overall planning, break the system at the same time, build a fundamental system, improve the basic system, and innovate important systems; Adhere to the rule of law in an all-round way, deepen reform on the track of the rule of law, promote Chinese modernization, achieve the unity of reform and the rule of law, make major reforms well-founded in law, and promptly upgrade the reform results into a legal system; Adhere to the concept of system, handle the major relations between economy and society, government and market, efficiency and fairness, vitality and order, development and security, and enhance the systematicness, integrity and synergy of reform.

　　Second, build a high-level socialist market economic system

　　A high-level socialist market economic system is an important guarantee for Chinese modernization. We must give full play to the role of the market mechanism, create a fairer and more dynamic market environment, optimize the efficiency and maximize the benefits of resource allocation, both "live" and "manage", better maintain market order, make up for market failures, smooth the national economic cycle, and stimulate the endogenous motivation and innovation vitality of the whole society.

　　(5) Adhere to and implement the "Two Unswervings". Unswervingly consolidate and develop the public sector of the economy, unswervingly encourage, support and guide the development of the non-public sector of the economy, ensure that all sectors of the economy use production factors equally according to law, participate in market competition fairly, and be equally protected by law, and promote the complementary advantages and common development of all sectors of the economy.

　　Deepen the reform of state-owned assets and state-owned enterprises, improve the management and supervision system and mechanism, enhance the strategic coordination of relevant management departments, promote the optimization of the layout and structural adjustment of the state-owned economy, promote the state-owned capital and state-owned enterprises to become stronger and better, enhance their core functions and enhance their core competitiveness. Further clarify the functional orientation of different types of state-owned enterprises, improve the management of the main business, and clarify the key investment fields and directions of state-owned capital. Promote the concentration of state-owned capital in important industries and key areas related to national security and the lifeline of the national economy, in public services, emergency response capabilities and public welfare areas related to the national economy and people’s livelihood, and in forward-looking strategic emerging industries. Improve the institutional arrangements for state-owned enterprises to promote original innovation. Deepen the reform of state-owned capital investment and operating companies. Establish an evaluation system for state-owned enterprises to fulfill their strategic missions, improve the classified evaluation system for state-owned enterprises, and carry out accounting for the added value of the state-owned economy. We will promote the independent operation of natural monopoly links and the market-oriented reform of competitive links in industries such as energy, railways, telecommunications, water conservancy and public utilities, and improve the regulatory system and mechanism.

　　Adhere to the principles and policies of creating a good environment and providing more opportunities for the development of the non-public economy. Formulate the private economy promotion law. We will thoroughly break down barriers to market access, promote the fair opening of infrastructure competition to business entities, and improve the long-term mechanism for private enterprises to participate in major national projects. Support capable private enterprises to take the lead in undertaking major national technical research tasks and further open up major national scientific research infrastructure to private enterprises. Improve the financing support policy system of private enterprises and solve the problems of financing difficulty and expensive financing. We will improve the long-term supervision of enterprise-related charges and the legal and regulatory system for paying off arrears of enterprise accounts. Accelerate the establishment of a comprehensive evaluation system for the credit status of private enterprises and improve the credit enhancement system for private small and medium-sized enterprises. Support and guide private enterprises to improve their governance structure and management system, and strengthen enterprise compliance construction and integrity risk prevention and control. Strengthen supervision after the event and standardize the administrative inspection of private enterprises.

　　We will improve the modern enterprise system with China characteristics, promote entrepreneurship, support and guide all kinds of enterprises to improve the utilization efficiency of resource elements and management level, fulfill their social responsibilities, and accelerate the construction of more world-class enterprises.

　　(6) Building a unified national market. Promote the unification of market basic system rules, fair and unified market supervision and high-standard connectivity of market facilities. Strengthen the rigid constraints of fair competition review, strengthen anti-monopoly and anti-unfair competition, and clean up and abolish various regulations and practices that hinder the unified market and fair competition in the country. Standardize local laws and regulations on attracting investment, and prohibit giving preferential policies in violation of laws and regulations. Establish and improve a unified, standardized and information-sharing public resource trading platform system such as bidding and procurement by the government, institutions and state-owned enterprises, so as to realize the open management of the whole process of the project. Improve the comprehensive supervision ability and level of the market. Improve the national standard system and deepen the reform of local standard management system.

　　Improve the system and rules of factor market, promote the smooth flow of production factors, efficient allocation of various resources and full release of market potential. Construct a unified urban and rural construction land market. Improve the basic system to promote the standardized development of the capital market. Cultivate a national integrated technology and data market. We will improve the factor price mechanism, which is mainly determined by market supply and demand, and prevent the government from improperly interfering in price formation. We will improve the mechanism in which factors of production such as labor, capital, land, knowledge, technology, management and data are evaluated by the market and their remuneration is determined according to their contributions. We will promote price reform in the fields of water, energy and transportation, optimize the residential ladder water price, electricity price and gas price system, and improve the pricing mechanism of refined oil products.

　　Improve the circulation system, accelerate the development of the Internet of Things, improve the integrated circulation rules and standards, and reduce the logistics cost of the whole society. Deepen the reform of energy management system, build a unified national electricity market, and optimize the operation and dispatching mechanism of oil and gas pipeline network.

　　Accelerate the cultivation of a complete domestic demand system, establish a long-term mechanism for government investment to support the construction of basic, public welfare and long-term major projects, improve the system and mechanism for government investment to effectively promote social investment, deepen the reform of investment approval system, improve the mechanism for stimulating the vitality of social capital investment and promoting investment landing, and form a market-led endogenous growth mechanism for effective investment. Improve the long-term mechanism of expanding consumption, reduce restrictive measures, reasonably increase public consumption, and actively promote the initial economy.

　　(7) Improve the basic system of market economy. We will improve the property rights system, protect the economic property rights of all forms of ownership equally and for a long time according to law, and establish an efficient comprehensive intellectual property management system. Improve the market information disclosure system and build a trade secret protection system. We will implement the same responsibility, the same crime and the same punishment for violations of economic property rights and legitimate interests of all forms of ownership, and improve the punitive damages system. Strengthen the judicial protection of property law enforcement, prevent and correct the use of administrative and criminal means to intervene in economic disputes, and improve the mechanism for identifying and correcting cases involving enterprises in accordance with the law.

　　Improve the market access system and optimize the market access environment for new formats and new fields. Deepen the reform of the registration system for subscription of registered capital, and implement subscription on schedule according to law. Improve the enterprise bankruptcy mechanism, explore the establishment of personal bankruptcy system, promote the reform of enterprise cancellation, and improve the enterprise withdrawal system. Improve the social credit system and supervision system.

　　Third, improve the institutional mechanisms for promoting high-quality economic development.

　　High-quality development is the primary task of building a socialist modern country in an all-round way. We must lead the reform with the new development concept, base ourselves on the new development stage, deepen the supply-side structural reform, improve the incentive and restraint mechanism to promote high-quality development, and shape new development momentum and new advantages.

　　(8) improve the system and mechanism of developing new quality productive forces according to local conditions. Promote revolutionary technological breakthroughs, innovative allocation of production factors, and in-depth industrial transformation and upgrading, promote the optimal combination and upgrading of workers, labor materials and labor objects, give birth to new industries, new models and new kinetic energy, and develop productive forces characterized by high technology, high efficiency and high quality. Strengthen the innovation of key common technologies, cutting-edge leading technologies, modern engineering technologies and subversive technologies, strengthen the supply of new track systems in new fields, establish the growth mechanism of future industrial investment, improve and promote the development policies and governance systems of new generation strategic industries such as information technology, artificial intelligence, aerospace, new energy, new materials, high-end equipment, biomedicine and quantum technology, and guide the healthy and orderly development of emerging industries. Leading the optimization and upgrading of traditional industries by upgrading national standards, and supporting enterprises to transform and upgrade traditional industries with digital intelligence technology and green technology. Strengthen environmental protection, safety and other institutional constraints.

　　Improve relevant rules and policies, accelerate the formation of production relations that are more suitable for new quality productivity, promote the concentration of various advanced production factors to develop new quality productivity, and greatly improve total factor productivity. Encourage and standardize the development of angel investment, venture capital and private equity investment, give full play to the role of government investment funds and develop patient capital.

　　(9) improve the system to promote the deep integration of the real economy and the digital economy. Accelerate new industrialization, cultivate and expand advanced manufacturing clusters, and promote the high-end, intelligent and green development of manufacturing. We will build a number of industrial common technology platforms, accelerate the transformation of industrial models and enterprise organizational forms, and improve the system and mechanism to enhance the leading position of advantageous industries. Optimize the operation and supervision mechanism of major industrial funds to ensure that the capital investment meets the national strategic requirements. Establish an investment mechanism to maintain a reasonable proportion of manufacturing industry, and reasonably reduce the comprehensive cost and tax burden of manufacturing industry.

　　Accelerate the construction of institutional mechanisms to promote the development of digital economy, and improve the policy system to promote digital industrialization and industrial digitalization. Accelerate the popularization and application of the new generation of information technology in all directions and all chains, develop the industrial Internet, and build a digital industrial cluster with international competitiveness. Promote the innovative development of the platform economy and improve the normalized supervision system of the platform economy. Construction and operation of national data infrastructure to promote data sharing. Accelerate the establishment of data property ownership identification, market transactions, rights distribution and interest protection systems, improve data security governance and supervision capabilities, and establish an efficient, convenient and secure data cross-border flow mechanism.

　　(10) Improve the system and mechanism for developing the service industry. Improve the policy system to support the development of the service industry, optimize the accounting of the service industry, and promote the standardization of the service industry. Focus on key links and promote the high-quality development of producer services in different fields, develop industrial internet platforms, break down administrative barriers to cross-regional operations, and promote the integrated development of producer services. Improve the mechanism to accelerate the diversified development of life service industry. Improve the laws and regulations system of intermediary service institutions, and promote intermediary service institutions to be honest and trustworthy and perform their duties according to law.

　　(11) Improve the system and mechanism of modern infrastructure construction. Build a new infrastructure planning and standard system, improve the integration and utilization mechanism of new infrastructure, promote the digital transformation of traditional infrastructure, broaden diversified investment and financing channels, and improve the coordination mechanism for major infrastructure construction. Deepen the reform of the comprehensive transportation system, promote the reform of the railway system, develop general aviation and low-altitude economy, and promote the optimization of toll road policies. Improve the underwriting capacity and global service level of shipping insurance, and promote the innovation of maritime arbitration system rules. Improve the construction, operation and management mechanism of major water conservancy projects.

　　(12) Improve the system of improving the resilience and safety level of the industrial chain supply chain. Pay close attention to building an independent and controllable industrial chain supply chain, improve and strengthen the development system and mechanism of key industrial chains such as integrated circuits, industrial mother machines, medical equipment, instruments and meters, basic software, industrial software and advanced materials, and promote technological research and application of achievements throughout the chain. Establish the safety risk assessment and response mechanism of industrial chain supply chain. We will improve the cooperative mechanism of industrial gradient and orderly transfer in China, and promote the benefit sharing between the transferring place and the receiving place. Construction of national strategic hinterland and backup of key industries. Accelerate the improvement of the national reserve system. Improve the overall planning and connection system of strategic mineral resources exploration, production, supply, storage and marketing.

　　Fourth, build an institutional mechanism to support comprehensive innovation

　　Education, science and technology and talents are the basic and strategic supports of Chinese modernization. We must thoroughly implement the strategy of rejuvenating the country through science and education, strengthening the country through talents, and innovation-driven development, promote the reform of the system and mechanism of educational science and technology talents as a whole, improve the new national system, and enhance the overall efficiency of the national innovation system.

　　(13) Deepen the comprehensive reform of education. Accelerate the construction of a high-quality education system and make overall plans to promote the reform of educational methods, school-running models, management systems and guarantee mechanisms. Improve the mechanism of moral education, promote the reform and innovation of ideological and political courses in universities, primary and secondary schools, improve the comprehensive training system of morality, intelligence, physique and beauty, enhance teachers’ ability to teach and educate people, improve the long-term mechanism of building teachers’ morality and style, and deepen the reform of education evaluation. Optimize the layout of higher education and accelerate the construction of world-class universities and advantageous disciplines with China characteristics. Promote the reform of colleges and universities by classification, establish a discipline setting adjustment mechanism and talent training mode driven by the development of science and technology and the strategic needs of the country, lay out disciplines and specialties urgently needed, strengthen the construction of basic disciplines, emerging disciplines and interdisciplinary disciplines, and cultivate top-notch talents, and strive to strengthen the cultivation of innovation ability. Improve the mechanism of scientific and technological innovation in colleges and universities and improve the efficiency of transformation of achievements. Strengthen the cooperation between science and technology education and humanities education. Accelerate the construction of a vocational education system that integrates vocational education with general education and integration of production and education. Improve the practice system of students’ internship. Guide and standardize the development of private education. Promote the opening up of high-level education and encourage foreign high-level science and engineering universities to cooperate in running schools in China.

　　Optimize the allocation of regional educational resources and establish a basic public education service supply mechanism that is coordinated with population changes. We will improve the mechanism for promoting the quality and balance of compulsory education and explore ways to gradually expand the scope of free education. Improve the guarantee mechanism for preschool education, special education and special education. Promote the digitalization of education, empower the construction of a learning society, and strengthen the guarantee of lifelong education.

　　(14) Deepen the reform of the science and technology system. Adhere to the world’s scientific and technological frontier, the main battlefield of the economy, the major needs of the country, and people’s lives and health, optimize the organizational mechanism of major scientific and technological innovations, make overall plans to strengthen key core technology research, and promote the systematization, institutionalization and synergy of scientific and technological innovation forces, factor allocation, and talent team. Strengthen the construction of national strategic scientific and technological strength, improve the national laboratory system, optimize the positioning and layout of national scientific research institutions, high-level research universities and leading scientific and technological enterprises, promote the coordination between the central and local areas of scientific and technological innovation, coordinate the construction of various science and technology innovation platforms, encourage and standardize the development of new R&D institutions, give play to the leading role of China’s ultra-large-scale market, strengthen the overall planning and strength organization of innovation resources, and promote the integrated development of scientific and technological innovation and industrial innovation. We will build a monitoring, early warning and response system for scientific and technological security risks, and strengthen the independent guarantee of scientific and technological basic conditions. Improve the management system of scientific and technological associations. Expand international scientific and technological exchanges and cooperation, encourage the establishment of international scientific and technological organizations in China, and optimize the management mechanism of foreign professional exchanges and cooperation among universities, research institutes and scientific and technological associations.

　　Improve the management of science and technology plans and strengthen the forward-looking and leading layout of basic research fields, cross-frontier fields and key fields. Strengthen organized basic research, increase the proportion of scientific and technological expenditure for basic research, improve the basic research investment mechanism combining competitive support with stable support, encourage qualified localities, enterprises, social organizations and individuals to support basic research, support the diversification of basic research topics, and encourage high-risk and high-value basic research. Deepen the reform of the evaluation system of science and technology, strengthen the ethical governance of science and technology, and severely punish academic misconduct.

　　Strengthen the dominant position of enterprises in scientific and technological innovation, establish a mechanism to cultivate and expand leading enterprises in science and technology, strengthen the deep integration of Industry-University-Research led by enterprises, establish an enterprise R&D reserve system, and support enterprises to take the lead or participate in national scientific and technological research tasks. Construct a mechanism to promote the development and growth of specialized and innovative small and medium-sized enterprises. Encourage small and medium-sized scientific and technological enterprises to increase R&D investment and increase the proportion of R&D expenses plus deduction. Encourage and guide universities and research institutes to license scientific and technological achievements to small and medium-sized enterprises in the way of first use and then payment.

　　We will improve the allocation, management and use mechanism of science and technology funds of the central government, and improve the implementation of science and technology plans of the central government and the management system of professional institutions. Expand the scope of the "contract responsibility system" for financial research projects, and give scientists greater power to decide the technical route, control the funds and dispatch resources. Establish a non-consensus project screening mechanism for expert real-name recommendation. Allow scientific research institutions to implement a more flexible management system than ordinary institutions, and explore the implementation of enterprise management.

　　Deepen the reform of the transformation mechanism of scientific and technological achievements, strengthen the construction of the national technology transfer system, speed up the layout and construction of a number of concept verification and pilot verification platforms, improve the application policies of the first set, the first batch and the first edition, and increase the government’s procurement of independent innovation products. Strengthen the construction of technical managers.

　　Allow scientific and technological personnel to have greater autonomy in the distribution of income from the transformation of scientific and technological achievements, establish a separate management system for the assets of post scientific and technological achievements, and deepen the reform of empowerment of post scientific and technological achievements. Deepen the reform of income distribution in universities and research institutes. Allow more qualified state-owned enterprises to take innovation and creation as the guide and carry out various forms of medium-and long-term incentives among scientific researchers.

　　We will build a technology and finance system suitable for scientific and technological innovation, strengthen financial support for major national scientific and technological tasks and small and medium-sized scientific and technological enterprises, and improve the support policies for long-term capital investment in early, small, long-term and hard science and technology. We will improve the risk dispersion mechanism for tackling key technical problems and establish a policy system for science and technology insurance. Improve the convenience of foreign investment in equity investment and venture capital in China.

　　(15) Deepen the reform of the system and mechanism of talent development. We will implement a more active, open and effective talent policy, improve the self-cultivation mechanism of talents, and accelerate the construction of a national high-level talent highland and a platform for attracting talents. Accelerate the construction of national strategic talents, focus on cultivating strategic scientists, first-class scientific and technological leaders and innovative teams, focus on cultivating outstanding engineers, great craftsmen and highly skilled talents, and improve the quality of all kinds of talents. Build a first-class team of industrial and technical workers. Improve the orderly flow mechanism of talents, promote the rational distribution of talent regions, and deepen the cooperation of talents in the eastern, central and western regions. We will improve the mechanism for the discovery, selection and training of young innovative talents and better ensure the treatment of young scientific and technological personnel. Improve the system to ensure that researchers concentrate on scientific research.

　　Strengthen the talent incentive mechanism, insist on authorizing the employer and loosening the talents. Establish a talent evaluation system oriented to innovation ability, quality, effectiveness and contribution. Open channels for talent exchange in universities, research institutes and enterprises. We will improve the support and guarantee mechanism for overseas talent introduction and form an internationally competitive talent system. Explore the establishment of a high-tech talent immigration system.

　　V. Improve the macroeconomic governance system

　　Scientific macro-control and effective government governance are the inherent requirements for giving full play to the advantages of the socialist market economic system. We must improve the macro-control system, promote the reform of key areas such as finance, taxation and finance as a whole, and enhance the consistency of macro-policy orientation.

　　(16) Improve the national strategic planning system and policy coordination mechanism. Build a national strategy formulation and implementation mechanism, strengthen the deep integration of major national strategies, and enhance the macro-guidance and overall coordination functions of national strategies. Improve the national economic and social development planning system, strengthen the implementation mechanism of planning convergence, give play to the strategic guiding role of national development planning, strengthen the basic role of land and space planning, and enhance the supporting role of special planning and regional planning implementation. Improve the system of experts participating in public decision-making.

　　Focusing on the implementation of national development plans and major strategies, we will promote the coordinated efforts of fiscal, monetary, industrial, price and employment policies, and optimize the allocation of various incremental resources and the adjustment of stock structure. Explore the implementation of national macro balance sheet management. Incorporate both economic policies and non-economic policies into the consistency evaluation of macro-policy orientation. Improve the expected management mechanism. We will improve the accounting system of statistical indicators supporting high-quality development and strengthen the coverage of the new economy and new fields. Strengthen the statistical infrastructure construction of industrial activity units, optimize the statistical methods of headquarters and branches, and gradually promote the statistics of the places where the activities of business entities occur. Improve the international macro-policy coordination mechanism.

　　(17) Deepen the reform of the fiscal and taxation system. Improve the budget system, strengthen the overall planning of financial resources and budget, and incorporate all the income obtained by relying on administrative power, government credit and state-owned resource assets into government budget management. We will improve the operating budget and performance evaluation system of state-owned capital, and strengthen the country’s major strategic tasks and basic financial security for people’s livelihood. Strengthen macro guidance on budgeting and fiscal policy. Strengthen the performance management of public services and strengthen the ex ante function evaluation. Deepen the reform of zero-based budget. Unify the right of budget distribution, improve the uniformity and standardization of budget management, and improve the budget disclosure and supervision system. Improve the accrual-based government comprehensive financial reporting system.

　　Improve the tax system that is conducive to high-quality development, social equity and market unity, and optimize the tax structure. Study the tax system adapted to the new format. We will fully implement the statutory principle of taxation, standardize preferential tax policies, and improve the support mechanism for key areas and key links. We will improve the direct tax system, improve the personal income tax system that combines comprehensiveness and classification, standardize the tax policies on business income, capital income and property income, and implement unified taxation on labor income. Deepen the reform of tax collection and management.

　　Establish a central and local financial relationship with clear rights and responsibilities, coordinated financial resources and regional balance. Increase local independent financial resources, expand local tax sources and appropriately expand local tax management authority. Improve the financial transfer payment system, clean up and standardize the special transfer payment, increase the general transfer payment, and improve the matching degree of the rights of financial colleagues in cities and counties. Establish a transfer payment incentive and restraint mechanism to promote high-quality development. We will promote the backward movement of consumption tax collection and steadily delimit local areas, improve the policy of value-added tax refund and deduction chain, and optimize the sharing ratio of shared tax. Study on combining urban maintenance and construction tax, education surcharge and local education surcharge into local surcharge, and authorize local authorities to determine the specific applicable tax rate within a certain range. Reasonably expand the scope of support for local government special bonds, and appropriately expand the fields, scale and proportion used as capital. Improve the government debt management system, establish a full-caliber local debt monitoring and supervision system and a long-term mechanism to prevent and resolve hidden debt risks, and accelerate the reform and transformation of local financing platforms. Standardize the management of non-tax revenue, appropriately reduce the management authority of some non-tax revenue, and differentiate management by local authorities in light of actual conditions.

　　Appropriately strengthen the central government’s power and increase the proportion of central financial expenditure. In principle, the central financial authority arranges expenditures through the central level, reducing the central financial authority entrusted to the local authorities. It is not allowed to ask the local authorities to arrange matching funds in violation of regulations. If it is really necessary to entrust the local authorities to exercise their powers, the funds will be arranged through special transfer payments.

　　(18) Deepening the reform of the financial system. Accelerate the improvement of the central bank system and smooth the transmission mechanism of monetary policy. Actively develop technology and finance, green finance, inclusive finance, pension finance and digital finance, and strengthen quality financial services for major strategies, key areas and weak links. Improve the positioning and governance of financial institutions and improve the incentive and restraint mechanism for serving the real economy. Develop diversified equity financing, accelerate the development of multi-level bond market and increase the proportion of direct financing. Optimize the management system of state-owned financial capital.

　　Improve the capital market function of coordinating investment and financing, prevent risks and strengthen supervision, and promote the healthy and stable development of the capital market. Support long-term funds to enter the market. Improve the quality of listed companies and strengthen the supervision and delisting system of listed companies. Establish a long-term mechanism to enhance the inherent stability of the capital market. Improve the restraint mechanism of the code of conduct of major shareholders and actual controllers. Improve the incentive and restraint mechanism for dividends of listed companies. Improve the investor protection mechanism. Promote the docking of regional equity market rules and the unification of standards.

　　Formulate financial laws. Improve the financial supervision system, bring all financial activities into supervision according to law, strengthen the supervision responsibility and accountability system, and strengthen the coordination between central and local supervision. We will build a safe and efficient financial infrastructure, unify the rules and regulations of financial market registration, custody, settlement and liquidation, establish a hard constraint system for early risk correction, and build a financial stability guarantee system for effective prevention and control of systemic risks. Improve the mechanism of protecting financial consumers and cracking down on illegal financial activities, and build a "firewall" for industrial capital and financial capital. Promote a high level of financial openness, steadily and solidly promote the internationalization of the RMB, and develop the offshore RMB market. Steadily promote the development and application of digital RMB. Accelerate the construction of Shanghai International Financial Center.

　　Improve the pre-entry national treatment plus negative list management model, and support qualified foreign-funded institutions to participate in financial business pilots. We will prudently expand the interconnection of financial markets and optimize the system of qualified foreign investors. We will promote the construction of an autonomous and controllable cross-border payment system and strengthen the financial security mechanism under open conditions. Establish a unified full-caliber foreign debt supervision system. Actively participate in international financial governance.

　　(19) improve the implementation of regional coordinated development strategy mechanism. Construct a regional economic layout and a national space system with complementary advantages. We will improve the system and policy system for promoting the development of the western region to form a new pattern, making new breakthroughs in the comprehensive revitalization of the Northeast, accelerating the rise of the central region, and accelerating the modernization of the eastern region. Promote Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macao Greater Bay Area and other regions to better play the role of high-quality development power sources, and optimize the development of the Yangtze River Economic Belt, the ecological protection of the Yellow River Basin and the high-quality development mechanism. Promoting the construction of xiong’an new area with high standards and high quality. Promote the construction of the twin-city economic circle in Chengdu-Chongqing area. We will improve the system of main functional areas and strengthen the guarantee mechanism for the optimal development of land space. We will improve the development mechanism of regional integration, build a new mechanism of cross-administrative cooperation and development, and deepen industrial cooperation between the eastern, central and western regions. Improve the system and mechanism for promoting the development of marine economy.

　　Sixth, improve the system and mechanism of urban-rural integration development

　　The integration of urban and rural development is the inevitable requirement of Chinese modernization. We must coordinate new industrialization, new urbanization and overall rural revitalization, comprehensively improve the integration level of urban and rural planning, construction and governance, promote the equal exchange and two-way flow of urban and rural elements, narrow the differences between urban and rural areas, and promote the common prosperity and development of urban and rural areas.

　　(20) Improve the system and mechanism for promoting new urbanization. Construct a benign interactive mechanism of industrial upgrading, population agglomeration and urban development. We will implement the system of providing basic public services by registered permanent residence, promote the eligible agricultural transfer population to enjoy the same rights as the registered permanent residence population in terms of social insurance, housing security and compulsory education for their children, and accelerate the urbanization of agricultural transfer population. Safeguard the legitimate land rights and interests of farmers who have settled in cities, safeguard the land contracting rights, homestead use rights and collective income distribution rights of farmers who have settled in cities according to law, and explore ways to establish voluntary paid withdrawal.

　　Adhere to people’s cities, people build them and people’s cities serve the people. Improve the urban planning system and guide the coordinated development and intensive and compact layout of large, medium and small cities and small towns. Deepen the reform of urban construction, operation and governance system and accelerate the transformation of urban development mode. Promote the formation of a new intelligent and efficient governance system for mega-cities, and establish an institutional mechanism for the development of metropolitan areas. Deepen the reform of giving mega-towns the right to economic and social management commensurate with their population and economic scale. Establish sustainable urban renewal models, policies and regulations, strengthen the construction of underground utility tunnel and the upgrading of old pipelines, and deepen the actions to enhance urban safety and resilience.

　　(21) Consolidate and improve the rural basic management system. We will promote the second round of land contracting in an orderly manner, and then extend the pilot project for 30 years after the expiration, deepen the reform of the separation of ownership, contracting rights and management rights of contracted land, and develop moderate scale operation of agriculture. Improve the agricultural management system, improve the formation mechanism of the transfer price of contracted land management rights, promote farmers’ cooperative management, and promote the support policies for new agricultural business entities to increase farmers’ income. Improve the convenient and efficient agricultural socialized service system. Develop a new rural collective economy, build an operating mechanism with clear property rights and reasonable distribution, and give farmers more adequate property rights.

　　(22) Improve the support system for strengthening agriculture, benefiting farmers and enriching farmers. Adhere to the priority development of agriculture and rural areas and improve the investment mechanism for rural revitalization. Strengthen the county-level industries to enrich the people, build a diversified food supply system, and cultivate new industries and formats in rural areas. Optimize the agricultural subsidy policy system and develop multi-level agricultural insurance. We will improve the normalization mechanism covering the rural population to prevent poverty from returning to poverty, and establish a hierarchical and classified assistance system for rural low-income people and underdeveloped areas. We will improve the long-term management mechanism for tackling poverty and tackling the problem of state investment to form assets. Use the experience of "Ten Million Projects" to improve the long-term mechanism to promote the comprehensive revitalization of rural areas.

　　Accelerate the improvement of the income guarantee mechanism for grain farmers and promote the price of important agricultural products such as grain to remain at a reasonable level. Coordinate the establishment of inter-provincial horizontal interest compensation mechanism in grain production and marketing areas, and take substantial steps in interest compensation in main producing areas. Make overall plans to promote the reform of the system and mechanism of grain purchase and sale and reserve management, and establish a new mode of supervision. Improve the long-term mechanism of grain and food saving.

　　(23) Deepen the reform of the land system. Reform and improve the balance system of cultivated land occupation and compensation, bring all kinds of cultivated land occupation into unified management, improve the quality acceptance mechanism of supplementary cultivated land, and ensure that the balance standard is reached. Improve the mechanism of construction, acceptance and management of high-standard farmland. Improve the management system to ensure that cultivated land is used for planting basic crops. Houses legally owned by farmers are allowed to be revitalized through leasing, shareholding and cooperation. We will promote the reform of rural collective construction land entering the market in an orderly manner and improve the distribution mechanism of land value-added income.

　　Optimize land management, improve the land management system that is efficiently linked with macro policies and regional development, and give priority to ensuring the rational use of land for leading industries and major projects, so that advantageous areas have more room for development. Establish a coordination mechanism between the allocation of new urban construction land indicators and the increase of permanent population. Explore the mechanism of balancing occupation and compensation for specific projects and regions by using the state’s centralized reclamation and cultivation of cultivated land. Optimize the use of urban industrial and commercial land, speed up the development of the secondary market for construction land, promote the mixed development and utilization of land, rationally change the use, and revitalize the existing land and inefficient land. Carry out special management of land use in various industrial parks. Formulate policies for the extension and expiration of industrial and commercial land use rights.

　　Seven, improve the high-level opening-up system and mechanism.

　　Openness is a distinctive symbol of Chinese modernization. We must adhere to the basic national policy of opening to the outside world, persist in promoting reform through opening up, rely on China’s super-large-scale market advantage, enhance the ability of opening up in expanding international cooperation, and build a new open economic system at a higher level.

　　(24) steadily expand institutional opening. Actively connect with international high-standard economic and trade rules, realize the compatibility of rules, regulations, management and standards in the fields of property rights protection, industrial subsidies, environmental standards, labor protection, government procurement, e-commerce and finance, and create a transparent, stable and predictable institutional environment. We will expand independent opening up, orderly open up China’s commodity market, service market, capital market and labor market, and expand unilateral opening up to the least developed countries. Deepen the reform of foreign aid system and mechanism and realize the whole chain management.

　　Maintain the multilateral trading system with the World Trade Organization as the core, actively participate in the reform of the global economic governance system, and provide more global public goods. Expand the global network of high-standard free trade zones, establish a compliance mechanism that is linked with international rules, and optimize the environment for open cooperation.

　　(25) Deepening the reform of the foreign trade system. Strengthen the coordination between trade policy and fiscal, taxation, financial and industrial policies, build a system and policy support system for trade powers, accelerate the reform of domestic and foreign trade integration, and actively respond to the trend of digital and green trade. Promote regulatory innovations such as customs clearance, taxation and foreign exchange, and create an institutional environment conducive to the development of new formats and new models. Innovate and develop digital trade and promote the construction of cross-border e-commerce comprehensive experimental zone. We will build a commodity trading center, a global distribution center, support the orderly layout of overseas circulation facilities by various entities, and support the construction of international logistics hubs and commodity resource allocation hubs in qualified areas. Improve the trade risk prevention and control mechanism, improve the export control system and trade remedy system.

　　Innovate and enhance service trade, fully implement the negative list of cross-border service trade, promote the comprehensive pilot demonstration of expanding and opening up the service industry, and encourage professional service institutions to enhance their international service capabilities. Accelerate the development of offshore trade and develop new offshore international trade business. Establish and improve the cross-border financial service system and enrich the supply of financial products and services.

　　(26) Deepen the reform of the management system for foreign investment and foreign investment. Create a market-oriented, rule-based and international first-class business environment, and protect the rights and interests of foreign investment according to law. Expand the catalogue of industries that encourage foreign investment, reasonably reduce the negative list of foreign investment access, implement measures to completely cancel the restrictions on foreign investment access in the manufacturing sector, and promote the orderly expansion and opening up of telecommunications, Internet, education, culture, medical care and other fields. Deepen the reform of foreign investment promotion system and mechanism, guarantee the national treatment of foreign-funded enterprises in terms of factor acquisition, qualification licensing, standard setting, government procurement, etc., and support participation in upstream and downstream cooperation in the industrial chain. Improve the living convenience system for overseas personnel such as entry and residence, medical care and payment. Improve the system and mechanism for promoting and ensuring foreign investment, improve the management service system for foreign investment, and promote international cooperation in the industrial chain and supply chain.

　　(27) Optimize the regional open layout. Consolidate the leading position of the eastern coastal areas in opening up, improve the level of opening up in the central, western and northeastern regions, and accelerate the formation of an all-round opening pattern of land and sea linkage and two-way mutual assistance between the east and the west. Give full play to the advantages of coastal, border, riverside and traffic trunk lines, optimize the division of regional opening functions, and create a variety of open highlands. Implement the promotion strategy of the free trade pilot zone and encourage innovative and integrated exploration. Accelerate the construction of Hainan Free Trade Port.

　　Give full play to the advantages of the "one country, two systems" system, consolidate and enhance Hong Kong’s position as an international financial, shipping and trade center, support Hong Kong and Macao to build a highland for international high-end talents, and improve the mechanism for Hong Kong and Macao to play a better role in the country’s opening up. Deepen cooperation in Guangdong-Hong Kong-Macao Greater Bay Area, and strengthen the convergence of rules and mechanisms. We will improve the systems and policies for promoting cross-strait economic and cultural exchanges and cooperation and deepen cross-strait integration and development.

　　(28) Improve and promote the "One Belt, One Road" mechanism with high quality. Continue to implement the "Belt and Road" action plan for scientific and technological innovation, and strengthen the construction of multilateral cooperation platforms in the fields of green development, digital economy, artificial intelligence, energy, taxation, finance and disaster reduction. Improve the integrated layout of land, sea and skynet, and build a "Belt and Road" three-dimensional interconnection network. Coordinate the promotion of major landmark projects and "small but beautiful" livelihood projects.

　　Eight, improve the whole process of people’s democratic system.

　　Developing people’s democracy in the whole process is the essential requirement of Chinese modernization. We must unswervingly follow the road of political development in Socialism with Chinese characteristics, adhere to and improve China’s fundamental political system, basic political system and important political system, enrich the forms of democracy at all levels, and embody the concrete reality that the people are the masters of the country in all aspects of national political life and social life.

　　(29) Strengthen the system of people being the masters of their own country. Adhere to, improve and operate the people’s congress system. We will improve the supervision system of the NPC over administrative organs, supervisory organs, judicial organs and procuratorial organs, improve the supervision law and its implementation mechanism, and strengthen the supervision of the NPC’s budget and final accounts review, state-owned assets management and government debt management. Improve the rules of procedure of the National People’s Congress and the system of demonstration, evaluation, appraisal and hearing. Enrich the content and form of NPC deputies’ contact with the people. Improve the working mechanism of absorbing public opinion and pooling people’s wisdom. Give play to the role of trade unions, the Communist Youth League, women’s federations and other mass organizations as a bridge to serve the masses.

　　(30) Improve the deliberative democratic mechanism. Give full play to the role of the CPPCC as a special consultative body, improve the mechanism of in-depth consultation and interaction, full expression of opinions and broad consensus, and strengthen the construction of the CPPCC mechanism to reflect social conditions and public opinion, contact the masses and serve the people. Improve the democratic supervision mechanism of the CPPCC.

　　We will improve the deliberative democratic system, enrich the methods of consultation, improve the institutionalized platforms for political party consultation, people’s congress consultation, government consultation, CPPCC consultation, people’s organizations consultation, grassroots consultation and social organization consultation, and strengthen the coordination of various consultation channels. Improve the implementation mechanism of consultation before and during decision-making, and improve the adoption, implementation and feedback mechanism of consultation results.

　　(31) Improve the grassroots democratic system. We will improve the grassroots mass autonomy mechanism led by grassroots party organizations, improve the grassroots democratic system and work system, and broaden the channels for grassroots organizations and the masses to participate in grassroots governance in an orderly manner. Improve the system of openness in handling affairs. We will improve the democratic management system of enterprises and institutions with the workers’ congress as the basic form, and improve the effective form of enterprise employees’ participation in management.

　　(32) Improve the pattern of great United front work. We will improve the policy measures to give full play to the political role of the United front in rallying people’s hearts and gathering strength. Adhere to, develop and improve the new political party system in China. Give full play to the role of non-party members and improve the system of building a team of non-party representatives. We will formulate the law on promoting national unity and progress, improve the system and mechanism of building a strong sense of the Chinese nation community, and enhance the cohesion of the Chinese nation. We will systematically promote the China of religion in China and strengthen the rule of law in the governance of religious affairs. Improve the political leading mechanism of non-party intellectuals and new social strata. We will comprehensively build pro-Qing political and business relations and improve the working mechanism to promote the healthy development of the non-public economy and the healthy growth of non-public economic people. Improve the working mechanism of Hong Kong, Macao and Taiwan and overseas Chinese.

　　Nine, improve the rule of law system in Socialism with Chinese characteristics.

　　The rule of law is an important guarantee for Chinese modernization. We must fully implement the Constitution, safeguard the authority of the Constitution, promote the reform of legislation, law enforcement, judicature and law-abiding, improve the guarantee mechanism of equality before the law, carry forward the socialist spirit of rule of law, safeguard social fairness and justice, and comprehensively promote the rule of law in all aspects of state work.

　　(33) Deepen the reform in the legislative field. We will improve the socialist legal system with Chinese characteristics with the Constitution as the core, improve the system to ensure the full implementation of the Constitution, and establish a reporting system on the implementation of the Constitution. Improve the legislative work pattern led by the Party Committee, led by the National People’s Congress, supported by the government, and participated by all parties. Coordinate the reform of legislation, abolish interpretation and compilation, strengthen legislation in key areas, emerging areas and foreign-related areas, improve the constitutional review and filing review system, and improve the quality of legislation. Explore regional collaborative legislation. Improve the coordination mechanism between the internal party regulations and national laws and regulations. Build a unified national information platform for laws, regulations and normative documents.

　　(34) further promoting administration according to law. Promote the legalization of government institutions, functions, authorities, procedures and responsibilities, promote the standardization, standardization and facilitation of government services, and improve the integrated online government service platform covering the whole country. Improve the legality review mechanism of major decision-making and normative documents. Strengthen the review of government legislation. We will deepen the reform of the administrative law enforcement system, improve the grass-roots comprehensive law enforcement system and mechanism, and improve the administrative law enforcement supervision system and mechanism. Improve the benchmark system of administrative discretion in areas such as administrative punishment, and promote the cross-regional convergence of administrative law enforcement standards. Improve the two-way connection system between administrative punishment and criminal punishment. Improve the system and mechanism of administrative reconsideration. Improve the administrative adjudication system. Improve the vertical management system and local hierarchical management system, and improve the vertical management institutions and local cooperation and cooperation mechanisms. Steadily promote the institutional optimization of small population counties. Deepen the reform of development zone management system. Optimize the structural layout of public institutions and strengthen public welfare.

　　(35) Improve the judicial system and mechanism of fair law enforcement. We will improve the system and mechanism in which the supervisory organs, public security organs, procuratorial organs, judicial organs and judicial administrative organs perform their respective duties, and the supervisory power, investigation power, procuratorial power, judicial power and execution power cooperate and restrict each other, so as to ensure that the whole process of law enforcement and justice operates under effective supervision. We will deepen the reform of separating judicial power from executive power, improve the national executive system, and strengthen the supervision of the parties, procuratorial organs and the public over the whole process of executive activities. We will improve the system of judicial relief and protection for law enforcement and the system of state compensation. Deepen and standardize judicial openness and implement and improve the judicial responsibility system. Standardize the establishment of specialized courts. Deepen the reform of level jurisdiction, centralized jurisdiction and off-site jurisdiction of administrative cases. We will build a coordinated and efficient police system and mechanism, promote the reform of the establishment management of local public security organs, and continue to promote the reform of the management system of civil aviation public security organs and customs anti-smuggling departments. Standardize the management system of police auxiliary personnel.

　　Adhere to the correct concept of human rights, strengthen the judicial guarantee of human rights law enforcement, improve the working mechanism of pre-examination, in-process supervision and post-correction, improve the system of compulsory measures involving citizens’ personal rights and compulsory measures such as seizure, seizure and freezing, and investigate and deal with criminal acts such as taking advantage of bending the law’s power, illegal detention and extorting confessions by torture according to law. Promote full coverage of lawyers’ defense in criminal cases. Establish a minor criminal record sealing system.

　　(36) Improve the mechanism for promoting the construction of a society ruled by law. We will improve the public legal service system covering urban and rural areas and deepen the reform of the lawyer system, notarization system, arbitration system, mediation system and judicial expertise management system. Improve the publicity and education of the rule of law and improve the practice-oriented education and training mechanism of law colleges. Strengthen and improve the protection of minors’ rights and interests, strengthen the prevention and treatment of juvenile delinquency, and formulate special corrective education regulations.

　　(37) Strengthen the construction of foreign-related rule of law. Establish a working mechanism to promote foreign-related legislation, law enforcement, justice, law-abiding and legal services, and the training of talents under the rule of law. We will improve the system of foreign-related laws and regulations and the implementation system of the rule of law and deepen international cooperation in law enforcement and justice. We will improve the judicial trial system in foreign-related civil legal relations, such as the parties agreeing on jurisdiction according to law and choosing to apply extraterritorial laws. Improve the system of international commercial arbitration and mediation, and cultivate world-class arbitration institutions and law firms. Actively participate in the formulation of international rules.

　　Ten, deepen the reform of cultural system and mechanism

　　Chinese modernization is a modernization in which material civilization and spiritual civilization are in harmony. We must strengthen cultural self-confidence, develop advanced socialist culture, carry forward revolutionary culture, inherit Chinese excellent traditional culture, speed up adaptation to the new situation of rapid development of information technology, cultivate and form a large-scale team of outstanding cultural talents, and stimulate the cultural innovation and creativity of the whole nation.

　　(38) Improve the responsibility system for ideological work. Improve the system of arming the whole party, educating the people and guiding practice with the Party’s innovative theory, improve the study system of the theoretical study center group of the Party committee (party group), and improve the ideological and political work system. Innovate Marxist theoretical research and construction projects, implement innovative projects of philosophy and social sciences, and build China’s independent knowledge system of philosophy and social sciences. Improve the spokesperson system. Build a working mechanism and evaluation system that adapts to all-media production and communication, and promote the systematic reform of mainstream media. Improve the public opinion guidance mechanism and the public opinion response coordination mechanism.

　　Promote the normalization and institutionalization of ideal and belief education. Improve the system and mechanism of cultivating and practicing socialist core values. Improve the working mechanism of cultivating innovative civilization, practicing civilization and creating civilization. Implement the civilized rural wind construction project. Optimize the publicity and learning mechanism of English model figures, innovate patriotism education and the organization mechanism of various mass theme activities, and promote the whole society to admire heroes, remember martyrs and strive to be pioneers. We will build a system of inheriting Chinese traditional virtues, improve the system and mechanism of building social morality, professional ethics, family virtues and personal morality, improve the long-term mechanism of building integrity, educate and guide the whole society to consciously abide by the law, follow public order and good customs, and resolutely oppose money worship, hedonism, extreme individualism and historical nihilism. Form a decentralized and accurate implementation mechanism for online ideological and moral education. Establish and improve the collaborative governance mechanism for outstanding problems in the moral field, and improve the long-term mechanism of "eliminating pornography and illegal publications".

　　(39) Optimize the supply mechanism of cultural services and cultural products. We will improve the public cultural service system, establish a mechanism for high-quality cultural resources to reach the grassroots level, improve the mechanism for social forces to participate in public cultural services, and promote the reform of the separation of ownership and use rights of public cultural facilities. Deepen the reform of state-owned assets and state-owned enterprises in the cultural field, promote the internal reform of cultural institutions by classification, and improve the development mechanism of literary and art academies.

　　Adhere to the people-centered creative orientation, adhere to the combination of achievements and talents, grasp works and grasp the environment, and improve the working mechanism of service, guidance and organization of literary and artistic creation and production. Improve the cultural industry system and market system, and improve the cultural and economic policies. Explore an effective mechanism for the integration of culture and technology, and accelerate the development of new cultural formats. Deepen the reform of the administrative examination and approval filing system in the cultural field and strengthen supervision after the event. Deepen the comprehensive management of the entertainment field.

　　Establish a coordination mechanism for cultural heritage protection and inheritance, establish a cultural heritage protection supervision system, and promote systematic protection and unified supervision of cultural heritage. Construct the Chinese civilization logo system. Improve the system and mechanism for the deep integration of culture and tourism. Improve the public service system for national fitness, and reform and improve the management system and operation mechanism of competitive sports.

　　(40) Improve the comprehensive network management system. Deepen the reform of the network management system, integrate the functions of network content construction and management, and promote the integrated management of news propaganda and network public opinion. Improve the development and management mechanism of generative artificial intelligence. Strengthen the rule of law in cyberspace, improve the long-term mechanism of network ecological governance, and improve the network protection system for minors.

　　(41) Build a more effective international communication system. Promote the reconstruction of international communication pattern, deepen the reform and innovation of international communication mechanism of mainstream media, and accelerate the construction of multi-channel and three-dimensional external communication pattern. Accelerate the construction of China discourse and China narrative system, and comprehensively improve the efficiency of international communication. Building a practice mechanism for global civilization initiatives. Promote the convenience of going out and inviting in, and expand international humanities exchanges and cooperation.

　　XI. Improve the system of safeguarding and improving people’s livelihood.

　　Safeguarding and improving people’s livelihood in development is a major task of Chinese modernization. We must persist in doing our best and do what we can, improve the basic public service system, strengthen the construction of inclusive, basic and comprehensive people’s livelihood, solve the most direct and realistic interests of the people, and constantly satisfy the people’s yearning for a better life.

　　(42) Improve the income distribution system. Build a coordinated system of primary distribution, redistribution and tertiary distribution, increase the proportion of residents’ income in national income distribution, and increase the proportion of labor remuneration in primary distribution. We will improve the mechanism of wage determination, reasonable growth and payment guarantee for workers, and improve the policy system of distribution according to factors. Improve the redistribution and adjustment mechanisms such as taxation, social security and transfer payment. Support the development of charity.

　　Standardize the order of income distribution, standardize the mechanism of wealth accumulation, increase the property income of urban and rural residents through multiple channels, and form an institutional system to effectively increase the income of low-income groups, steadily expand the scale of middle-income groups, and rationally adjust excessive income. Deepen the reform of the wage determination mechanism of state-owned enterprises, reasonably determine and strictly regulate the salaries, allowances and subsidies of responsible persons at all levels of state-owned enterprises.

　　(43) Improve the employment priority policy. We will improve the high-quality and full-employment promotion mechanism, improve the employment public service system, and focus on solving structural employment contradictions. We will improve the employment support system for key groups such as college graduates, migrant workers and retired military personnel, and improve the lifelong vocational skills training system. Coordinate the urban and rural employment policy system, simultaneously promote the reform of household registration, employment, archives and other services, optimize the policy environment of entrepreneurship to promote employment, and support and standardize the development of new employment forms. We will improve the system and mechanism for promoting equality of opportunity and smooth the channels of social mobility. Improve the consultation and coordination mechanism of labor relations and strengthen the protection of workers’ rights and interests.

　　(44) Improve the social security system. We will improve the national overall planning system for basic old-age insurance and improve the national unified social security public service platform. Improve the value-added and safety supervision system of social security funds. We will improve the mechanism for reasonable adjustment of financing and treatment of basic old-age pension and basic medical insurance, and gradually raise the basic pension of basic old-age insurance for urban and rural residents. We will improve the social security system for flexible employees, migrant workers and people with new employment forms, expand the coverage of unemployment, work-related injuries and maternity insurance, completely abolish the restrictions on household registration in places of employment, and improve the policy of transferring and continuing social security relations. Accelerate the development of a multi-level and multi-pillar old-age insurance system, expand the coverage of the annuity system, and implement the personal pension system. Give play to the supplementary guarantee function of various commercial insurances. We will promote the overall planning of basic medical insurance at the provincial level, deepen the reform of medical insurance payment methods, improve the system of serious illness insurance and medical assistance, and strengthen the supervision of medical insurance funds. Improve the social assistance system. We will improve the system for protecting the legitimate rights and interests of women and children. Improve the social security system and care service system for the disabled.

　　Accelerate the establishment of a housing system with both rent and purchase, and accelerate the construction of a new model of real estate development. Increase the construction and supply of affordable housing to meet the rigid housing needs of wage earners. Support the diversified and improved housing needs of urban and rural residents. Fully give the municipal governments the autonomy to regulate the real estate market, and allow the relevant cities to cancel or reduce the housing purchase restriction policy and cancel the standards for ordinary houses and non-ordinary houses due to the city’s policy. Reform the financing mode of real estate development and the pre-sale system of commercial housing. Improve the real estate tax system.

　　(45) Deepen the reform of the medical and health system. Implement the strategy of giving priority to health development, improve the public health system, promote social co-governance, coordination and integration of medical care and prevention, and strengthen the capabilities of monitoring and early warning, risk assessment, epidemiological investigation, inspection and testing, emergency response and medical treatment. Promote the coordinated development and governance of medical care, medical insurance and medicine. Promote the expansion and sinking of high-quality medical resources and balanced regional layout, accelerate the construction of graded diagnosis and treatment system, promote the construction of close medical associations, and strengthen primary medical and health services. Deepen the reform of public hospitals oriented to public welfare, establish a charging mechanism oriented to medical services, improve the salary system, and establish a dynamic adjustment mechanism for staffing. Guide and standardize the development of private hospitals. Innovate medical and health supervision means. We will improve the mechanism for supporting the development of innovative drugs and medical devices, and improve the mechanism for the inheritance and innovation of Chinese medicine.

　　(46) Improve the population development support and service system. Improve the population development strategy with the focus on dealing with aging and declining birthrate, improve the population service system covering the whole population and the whole life cycle, and promote the high-quality development of the population. Improve the birth support policy system and incentive mechanism, and promote the construction of a birth-friendly society. Effectively reduce the cost of childbirth, parenting and education, improve the maternity leave system, establish a maternity subsidy system, improve the public service level of basic childbirth and children’s medical care, and increase the personal income tax deduction. Strengthen the construction of universal child care service system, and support the development of various modes such as employer-run care, community embedded care, and family care points. Grasp the objective law of population flow, promote relevant public services to follow people, and promote the rational agglomeration and orderly flow of urban and rural population.

　　Actively respond to the aging of the population and improve the policy mechanism for the development of pension undertakings and pension industries. Develop the silver-haired economy and create diversified and personalized jobs suitable for the elderly. In accordance with the principles of voluntariness and flexibility, we will steadily and orderly promote the gradual reform of delaying the statutory retirement age. Optimize the supply of basic pension services, cultivate community pension service institutions, improve the operating mechanism of public pension institutions, encourage and guide enterprises and other social forces to actively participate, promote mutual pension services, and promote the combination of medical care and nursing. Accelerate the filling of shortcomings in rural old-age care services. We will improve services for the elderly with special difficulties such as widowhood, disability and disability, and accelerate the establishment of a long-term care insurance system.

　　XII. Deepening the reform of the ecological civilization system

　　Chinese modernization is the modernization of harmonious coexistence between man and nature. We must improve the system of ecological civilization system, promote carbon reduction, pollution reduction, green expansion and growth in coordination, actively respond to climate change, and accelerate the improvement of the system and mechanism for implementing the Lucid waters and lush mountains are invaluable assets concept.

　　(47) Improve the basic system of ecological civilization. Implement a sub-regional, differentiated and precise ecological environment management system, and improve the ecological environment monitoring and evaluation system. Establish and improve the system of land and space use control and planning permission covering all types of the whole region and unified connection. We will improve the property rights system and management system of natural resources assets, improve the principal-agent mechanism of ownership of natural resources assets owned by the whole people, and establish a responsibility assessment and supervision system for ecological environment protection, natural resources protection and utilization, and asset preservation and appreciation. Improve the coordination mechanism of national ecological security work. Compiling the code of ecological environment.

　　(48) Improve the ecological environment management system. Promote the construction of responsibility system, supervision system, market system, laws, regulations and policy system for ecological environment governance. We will improve the system and mechanism of precise pollution control, scientific pollution control and pollution control according to law, implement the supervision system of fixed pollution sources with the pollutant discharge permit system as the core, establish a new pollutant collaborative governance and environmental risk management and control system, and promote the coordinated emission reduction of multiple pollutants. Deepen the reform of environmental information disclosure system according to law and build an environmental credit supervision system. Promote the construction of an ecological environment management system integrating upstream and downstream in important river basins. We will comprehensively promote the construction of a nature reserve system with national parks as the main body.

　　We will implement the red line management system for ecological protection, improve the integrated protection and systematic governance mechanism for mountains, rivers, forests, fields, lakes, grass and sand, and build a diversified investment mechanism for ecological protection and restoration. Implement the rigid restraint system of water resources, and comprehensively implement the reform of water resources fees into taxes. Strengthen the coordination mechanism of biodiversity protection. Improve the system for the development and protection of marine resources. Improve the value realization mechanism of ecological products. Deepen the reform of the system of paid use of natural resources. Promote comprehensive ecological compensation, improve the compensation mechanism for horizontal ecological protection, and make overall plans to promote compensation for ecological environment damage.

　　(49) Improve the green and low-carbon development mechanism. Implement fiscal, taxation, finance, investment and price policies and standard systems that support green and low-carbon development, develop green and low-carbon industries, improve the incentive mechanism for green consumption, and promote the construction of a green and low-carbon circular development economic system. Optimize the government’s green procurement policy and improve the green tax system. Improve the system of total resource management and overall saving, and improve the system of waste recycling. Improve the clean and efficient utilization mechanism of coal. Accelerate the planning and construction of a new energy system, and improve new energy consumption and regulation policies and measures. Improve the work system to adapt to climate change. Establish a new mechanism for the comprehensive transformation from dual control of energy consumption to dual control of carbon emission. We will build a carbon emission statistical accounting system, a product carbon label certification system and a product carbon footprint management system, improve the carbon market trading system and the voluntary greenhouse gas emission reduction trading system, and actively and steadily promote carbon neutrality in peak carbon dioxide emissions.

　　Thirteen, promote the modernization of the national security system and capabilities.

　　National security is an important foundation for Chinese modernization. We must fully implement the overall concept of national security, improve the system and mechanism for safeguarding national security, realize the benign interaction between high-quality development and high-level security, and effectively guarantee the long-term stability of the country.

　　(50) Improve the national security system. Strengthen the coordination mechanism of national security work, improve the national security rule of law system, strategic system, policy system, risk monitoring and early warning system, and improve the security guarantee system in key areas and the important special coordination and command system. Build a coordinated and efficient national security protection system and promote the empowerment of national security science and technology.

　　(51) Improve the governance mechanism of public safety. We will improve the security system for handling major public emergencies, improve the emergency command mechanism under the framework of great security, strengthen the basic emergency foundation and strength, and improve the ability of disaster prevention, mitigation and relief. Improve the mechanism of safety production risk investigation and rectification and responsibility investigation. Improve the food and drug safety responsibility system. Improve the biosafety supervision, early warning and prevention system. Strengthen the construction of network security system and establish an artificial intelligence security supervision system.

　　(52) Improve the social governance system. Adhere to and develop the "Maple Bridge Experience" in the new era, improve the urban and rural grassroots governance system that combines autonomy, rule of law and rule of virtue under the leadership of party organizations, and improve the social governance system of co-construction and co-governance. Explore the establishment of a unified national population management system. Improve the system and mechanism of social work, strengthen party building to lead grassroots governance, strengthen the construction of social workers, and promote the construction of volunteer service system. Promote the legalization of letters and visits. Improve the social governance capacity of the city, strengthen the functions of public service platforms such as citizen hotlines, and improve the list management mechanism and normalization promotion mechanism of "efficiently doing one thing". Improve the social psychological service system and crisis intervention mechanism. Improve the mechanism to play the role of family education and family style construction in grassroots governance. Deepen the reform of trade associations and chambers of commerce. Improve the management system of social organizations.

　　Improve the system of matching township (street) responsibilities with power and resources, and strengthen the service management power of township (street). We will improve the overall prevention and control system of public security, improve the normalization mechanism of eliminating evils, and severely punish illegal and criminal activities that are strongly reflected by the masses according to law.

　　(53) Improve the national security mechanism concerning foreign affairs. Establish and improve the coordination mechanism of peripheral security work. Strengthen the system and mechanism of early warning, prevention and control and protection of overseas interests and investment risks, deepen international law enforcement cooperation in the security field, and safeguard the legitimate rights and interests of Chinese citizens and legal persons overseas. Improve the mechanism of anti-sanctions, anti-interference and anti-"long-arm jurisdiction". Improve the mechanism for safeguarding maritime rights and interests. Improve the mechanism of participating in global security governance.

　　Fourteen, continue to deepen the reform of national defense and the army.

　　National defense and military modernization are important components of Chinese modernization. We must uphold the party’s absolute leadership over the people’s army and thoroughly implement the strategy of strengthening the army through reform, so as to provide a strong guarantee for achieving the goal of building the army for a hundred years as scheduled and basically realizing national defense and military modernization.

　　(54) Improve the leadership and management system and mechanism of the People’s Army. We will improve the system and mechanism of implementing the responsibility system of the chairman of the Central Military Commission and further promote political army building. Optimize the functional allocation of organs and departments of the Central Military Commission, improve the overall promotion mechanism of war, construction and preparation, improve the consultation and evaluation mechanism of major decisions, deepen strategic management innovation, and improve the military governance system. Improve the working mechanism of administering the army according to law. Improve the supporting policies and systems in the fields of combat readiness and military human resources. Deepen the reform of military academies and promote their connotative development. Implement the adjustment and reform of military enterprises and institutions.

　　(55) Deepen the reform of the joint operational system. We will improve the functions of the joint operations command center of the Central Military Commission, improve the command functions in major security areas, and establish a coordinated operation mechanism with the central and state organs. Optimize the formation of theater joint operations command center and improve the formation mode of joint operations command of task forces. Strengthen the overall planning of the construction and application of network information system. We will build a new structural layout of services and arms, accelerate the development of strategic deterrent forces, vigorously develop new areas and new quality combat forces, and make overall plans to strengthen the construction of traditional combat forces. Optimize the strength of the armed police force.

　　(56) Deepen cross-military reform. We will improve the integrated national strategic system and the working mechanism for capacity building, and improve the system and mechanism for deliberation and coordination of military-related decision-making. We will improve the mechanism of reporting military needs for national defense construction and the docking of military and land, and improve the national defense mobilization system. Deepen the reform of national defense science, technology and industry system, optimize the layout of national defense science, technology and industry, improve the procurement system of weapons and equipment, establish a reward mechanism for military design, and build a modern management system for weapons and equipment. Improve the overall planning mechanism of military and civilian standardization work. Strengthen the construction and management of aerospace, military trade and other fields. Optimize the leadership and management system and mechanism of border and coastal defense, and improve the mechanism of joint efforts of the party, government, army, police and people to govern the border. Deepen the reform of the militia system. Improve the working mechanism of double support.

　　Fifteen, improve the party’s leadership level to further comprehensively deepen reform and promote Chinese modernization.

　　The leadership of the Party is the fundamental guarantee for further deepening reform and promoting Chinese modernization. We must profoundly understand the decisive significance of the "two establishment", strengthen the "four consciousnesses", strengthen the "four self-confidences" and achieve the "two maintenance", maintain a high degree of consciousness of leading the social revolution with the Party’s self-revolution, persist in governing the Party with the spirit of reform and strict standards, improve the Party’s self-revolutionary system and norms, and constantly promote the Party’s self-purification, self-improvement, self-innovation and self-improvement to ensure that the Party will always be strong in the cause of Socialism with Chinese characteristics.

　　(57) Adhere to the centralized and unified leadership of the CPC Central Committee in further comprehensively deepening reform. The overall design, overall coordination and overall promotion of the leadership reform of the CPC Central Committee. Improve the implementation mechanism of major decision-making arrangements of the CPC Central Committee and ensure that the CPC Central Committee orders it to be prohibited. Party committees (party groups) at all levels are responsible for implementing the decision-making arrangements of the CPC Central Committee, planning and promoting the reform of their own departments in the region, encouraging pioneering and innovative work in combination with reality, and creating fresh experiences that can be replicated and popularized. We should follow the Party’s mass line in the new era and fully absorb social expectations, mass wisdom, expert opinions and grassroots experience into the reform design. Set reform issues around solving outstanding contradictions, optimize the generation mechanism of key reform programs, adhere to the truth, correct mistakes, find problems in time, and correct deviations. Improve the reform incentive and public opinion guidance mechanism, and create a good reform atmosphere.

　　(58) Deepen the reform of the Party’s construction system. Focus on mobilizing the enthusiasm, initiative and creativity of the whole party to grasp reform and promote development, and improve the system and mechanism of party building. Strengthen the party’s innovative theory, and establish and improve a long-term mechanism to build the soul by learning, to increase wisdom by learning, to correct the wind by learning, and to promote dry by learning. Deepen the reform of the cadre and personnel system, clearly establish the correct orientation of selecting and employing people, vigorously select cadres who are politically competent, dare to take responsibility, are determined to reform, have outstanding performance, and are honest and clean, and strive to solve the problems of cadres’ chaos, inaction, dare not act and incompetence. Establish and practice a correct view of political achievements, and improve the working mechanism to effectively prevent and correct the deviation of political achievements. Implement the "three distinctions" and encourage cadres to forge ahead and start businesses. Promote the normalization of leading cadres’ promotion and demotion, and intensify the adjustment of cadres who are not suitable for serving. Improve the normal training mechanism, especially the basic training mechanism, strengthen professional training and practical exercise, and comprehensively improve the ability of cadres’ modernization. We will improve and implement the tenure system for leading cadres, and improve the system of changing and handing over the principal leaders of leading bodies. Strengthen the political and organizational functions of the party organization. Explore effective ways to strengthen the party building of new economic organizations, new social organizations and new employment groups. Improve the mechanism of education management and function in party member. Improve the laws and regulations within the party and enhance the authority and execution of the laws and regulations within the party.

　　(59) Further promote the building of a clean and honest party style and the fight against corruption. Improve the mechanism of concretization, precision and normalization of political supervision. Persevere in implementing the spirit of the eight central regulations and improve the system and mechanism for preventing formalism and bureaucracy. We will continue to streamline and standardize meeting documents and all kinds of activities to create forums for demonstrations, competitions and festivals, strictly control the total amount of supervision, inspection and assessment for grassroots units, improve the quality of research, and make great efforts to solve the problem of excessive frequency and complexity. Formulate a list of duties and responsibilities of townships (streets) and improve the long-term mechanism for reducing burdens at the grassroots level. Establish a regular and centralized discipline education mechanism, deepen the use of the "four forms" of supervision and discipline, and give full play to the party’s discipline education constraints, guarantees and incentives.

　　We will improve the working mechanism of promoting non-corruption, non-corruption and non-corruption, and strive to eradicate the soil and conditions for corruption. We will improve the mechanism of investigating and treating unhealthy practices and corruption at the same time, deepen the rectification of corruption in areas where power is concentrated, funds are intensive and resources are rich, seriously investigate and deal with the problem that political and business ties undermine the political ecology and economic development environment, improve the joint punishment mechanism for key bribers, and enrich effective ways to prevent and control new and hidden corruption. Strengthen the governance of false accusations. We will improve the mechanism for chasing and escaping. Strengthen the construction of clean culture in the new era.

　　Improve the supervision system of the party and the state. Strengthen the comprehensive and strict management of the party’s main responsibility and supervision responsibility. Improve and strengthen the supporting system for supervision of the "top leaders" and leading bodies. Improve the power allocation and operation restriction mechanism, and oppose privileged thoughts and privileged phenomena. Promote the organic connection between discipline enforcement and criminal justice. Improve the system and mechanism of patrol inspection. Optimize the functions of supervision, inspection and investigation institutions, improve the discipline inspection and supervision system of vertical management units, and promote the full dispatch of discipline inspection and supervision teams to middle-management enterprises. Deepen the reform of grass-roots supervision system and mechanism. Promote anti-corruption national legislation, amend the supervision law, and introduce anti-cross-border corruption laws.

　　(60) Do a good job in the implementation of reform in the spirit of nailing. For the decision-making arrangements of the CPC Central Committee to further deepen the reform in an all-round way, the whole party must be realistic and pragmatic, dare to do good deeds, adhere to coordination and integration, scientifically formulate the reform task book, timetable and priority order, clarify the implementation subjects and responsibilities of various reforms, incorporate the implementation of major reforms into the contents of supervision and inspection, and test the reform with actual results and people’s satisfaction.

　　Chinese modernization is the modernization that takes the road of peaceful development. We must firmly adhere to an independent foreign policy of peace, promote the building of a community of human destiny, practice the common values of all mankind, implement global development initiatives, global security initiatives and global civilization initiatives, advocate an equal and orderly world multipolarization and inclusive economic globalization, deepen the reform of foreign affairs working mechanism, participate in leading the reform and construction of the global governance system, firmly safeguard national sovereignty, security and development interests, and create a good external environment for further comprehensively deepening reform and promoting Chinese modernization.

　　The whole party, the whole army and the people of all nationalities in China should unite more closely around the CPC Central Committee with the supreme leader as the core, hold high the banner of reform and opening up, make concerted efforts and forge ahead, and work hard to build a socialist modernization power in an all-round way, realize the goal of the second century, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization.

　　Cctv news(Reporter Sun Xiaoyuan video
Peng Jun): People who come to Hengdian for a group performance will almost invariably talk about Stephen Chow’s king of comedy. Some people think they can succeed, but they just lack an opportunity.

　　Xiao Jiang, 26, is one of them.

　　A year ago, Xiao Jiang resigned from a company’s customer service job and came to Hengdian from Guangzhou. After renting an apartment for 600 yuan and getting an actor’s license for 10 yuan, I settled down.

　　Since then, like other people who have been drifting in Hengdian for a long time, he has read notices, signed up, and then entered the crew.

　　The first scene Xiao Jiang received was to play an inferno soldier in the fairy sword drama. You need to wear a black robe and a prop hood and follow the "big devil" all the way.

　　He can’t remember exactly how many times he washed it. I only know that when the director calls for the start, he has to follow the crowd and run straight ahead.

　　He stayed on the set for 48 hours in that scene. Before he came, he didn’t know that he could bring a chair. At night, everyone rested on the couch and he could only sit on the ground. It suddenly began to rain in the middle of the night, and my mobile phone was dead, so I didn’t dare to sleep because I didn’t know when the crew would leave.

　　"Only when you say your lines can you touch the threshold of an actor."

　　In Hengdian, there is almost no threshold for group performances, and there are all ages, but there are relatively many young people.

　　"When he first came to the group performance, he was fresh and wanted to show himself, maybe just to get together in front of the camera."

　　It takes skill to rub the camera, provided that you can’t block the route of the starring role. At the beginning, Xiao Jiang will also try to rub it.

　　For example, when playing Jinggangshan, everyone rushed forward. He looked at where the lead actor was going and followed the lead actor. Those who run fast, behind the main actor, will basically show their faces, sometimes the camera sweeps by, and if they are lucky, they can have a close-up.

　　If the group performance can have one or two lines in the play, it will be even luckier.

　　There is a big gap between having lines and not having lines in the consciousness of Hengdian extras. "Those who can speak lines can basically be called little actors, and they have already touched the threshold of this industry."

　　"For example, in the play, saying’ Report to the King, it’s not good, it’s on fire’ is a line, and the salary is 500 yuan a day. The kind with more lines can actually talk about their own pay, and thousands of dollars are possible. "

　　Compared with the salary of ordinary extras of 108 yuan a day and the salary of foreground actors of 220 yuan a day, actors with lines are undoubtedly enviable in Hengdian.

　　In the past year since filming, Xiao Jiang has played many different roles, including policemen and criminals in modern dramas, young students in dramas of the Republic of China, soldiers and disciples of sects in costume dramas, etc., but all of them are just people who can’t recognize the background.

　　However, he also had a highlight moment.

　　In an anti-Japanese drama, he was chosen by the director and played a civilian hero who faced the enemy to the death.

　　In the play, he carried a machine gun, shouted a few malicious words, chug chug … After some shooting, he was unfortunately shot and killed.

　　That time, he got the highest salary since he did the group performance, 500 yuan. This is also the only character who has spoken his lines.

　　"Performing in a group is actually a very wronged thing."

　　Hengdian is recruiting people all year round, but it seems that there will never be a shortage of people. Extras will be divided into multiple categories because of their appearance conditions and role needs.

　　"Foreground extras, male height should be more than one meter seven or eight, female height should be more than one meter six or three, and they have to go through interviews, and only those who are good-looking can be prospects. In addition, there are other categories such as special actors. "

　　In Xiao Jiang’s view, most group performances are just passers-by who can’t see their faces clearly in the play. Because of the difficult conditions and low income, many people are slowly losing patience while waiting for good luck.

　　For example, when the temperature is over 30 degrees in summer, they have to wear impenetrable armor, some of which weigh 30 to 40 kilograms. When it comes to costume drama, you have to wear three or four pieces of clothes.

　　"The clothes performed by the group are basically not washed, and they smell all over the summer." In addition to these, there are still many unrealizable fairness and grievances in Xiao Jiang’s view.

　　"Every time an actor goes up a step, it is different to eat and live, and even whether others are polite and respectful to you. For example, eating, group performances are directly looking for a place, eating a box lunch, and then going up, such as special actors, they have a special place to eat, and the stars are even different. "

　　The fairness lies in that as long as they are extras and do the same kind of things, both men and women get the same money.

　　In addition to 108 yuan a day, extras also have some extra subsidies. Like the morning fee, it will add ten yuan an hour, and if you need to stay overnight, it will also add ten yuan an hour. In addition, if you need to lift the weight in the play or wipe the blood when you are lying down, you will also add money separately.

　　Although in Hengdian, it is not every day that there is a play. Xiao Jiang calculated that his average monthly salary for group performances fluctuated between two or three thousand yuan. Apart from daily expenses and rent, I can’t save much money.

　　Later, I heard that doing martial arts earned a lot, so he tried to take on some roles with martial arts movements.

　　Martial arts are dangerous, and they often fall. In a play, the action design is a passerby who falls from high altitude and just hits the ground, and Xiao Jiang needs to play the passerby who was hit.

　　The camera went through it again, but his ear was also broken. Later, I went to the hospital for an examination, and the doctor diagnosed that the earlobe was cracked and bleeding. Fortunately, the crew bears all the lost time and compensation.

　　Since then, he has never taken up martial arts again.

　　"There is still a long way to go, and there will definitely be some in the future …"

　　Before coming to Hengdian, Xiao Jiang was secretly excited for several days. It felt like he had found a ladder to ascend to heaven. He thought that he would be like Yin Tianchou in king of comedy, playing dead bodies and running in groups, but even though he suffered from white eyes and cynicism, he would eventually realize his dream as an actor step by step.

　　But in the face of cruel reality, he felt a little tired.

　　What he played the most was passers-by walking in the street. When he put on his costume and didn’t even know where to go, he felt like a soulless body.

　　People come and go around, and some people leave in less than a month; Some people have worked for ten years and have become directors from an ordinary group performance; Some people choose to stick to it for three meals.

　　He sometimes thinks that perhaps the biggest gain from coming to Hengdian is to let him see the reality more clearly: it is very difficult for ordinary people to become famous.

　　Although during filming, what everyone talks about most is which group performance is on fire because of what, and how powerful it is now, but in his view, it is only envy, just to find some reasons for being able to persist.

　　But now, he doesn’t want to insist.

　　Once the idea of leaving Hengdian to start a business was born, he was excited again, just as he had come here without hesitation.

　　Xiao Jiang reviewed his short group acting career and summed up some truths: if he wants to be famous as an actor, people will become impatient and even stubborn.

　　Times have changed, and a person has many ways to succeed. He is no longer persistent in expecting that he can be discovered by the director like gold. Even if he likes filming very much, he doesn’t have to fight here.

　　"Life is still a long way to go. In the future, it is definitely necessary to buy a car, buy a house and get married, but in fact, those things, I don’t feel very anxious now. Develop yourself first, I think it will definitely be there in the future. "

　　[PConline cross review]2019 is coming to an end. For the majority of DIYer, the first half of 19 years belongs to Intel；; In the second half of 19 years, it belonged to AMD.

In the first half of 2019:

　　Intel can still stably suppress AMD’s market share in the first half of the year only by relying on the toothpaste left by Skylake. It can be said that in the DIY market in the first half of the year, Intel still didn’t take AMD as an opponent.One thing said, Intel is really good at playing games.

In the second half of 2019:

　　The first two generations of Ruilong made AMD’s CPU department slightly better. In July, the three generations of Ruilong were AMD’s challenge to Intel:Don’t treat us like ants, the times have changed since today!

　　On the day of summing up at the end of this year, I will send you the annual popular A/I CPU cross-evaluation, which will be used as PConline’s 2019 CPU ranking.

　　This time, only the popular processors were selected as the horizontal selection. If you want to see a more complete ranking, you can click here to enter the 2019 CPU ladder diagram.

Six popular CPUs on e-commerce platform

　　This review is not in ceiling price. In recent years, in addition to the students who installed machines for cost performance, they also installed machines for the pursuit of ultimate performance. Therefore, the sales of high-end CPU are relatively high this year, which is of reference value for adding statistics. However, when the total score is evaluated horizontally, the price will still be added to the scoring item.

　　Based on the sales statistics of multi-e-commerce platforms, we selected six CPU models that sell well every year:

I. Intel i5-9600KF/　i5-9400F

　　“The middle-end main force that takes advantage of the right time and the right place."

　　The first place in sales volume is often occupied by Core i5, but this year’s Ruilong 3600X is also very competitive. In addition, the ninth generation Core i5 came out much earlier than the 3600X, and the accumulated sales volume is more reasonable than the latter.

　　Both CPUs are i5 of the ninth generation, and the sales volume is relatively hot. Here, I choose i5-9600KF as the representative of Intel.

Second, AMD Ryzen 5 3600X

　　"Sales champion in the second half of 2019"

　　During the period when the third-generation Ruilong CPU was just launched, apart from the eye-catching Ryzen 9 3900X and Ryzen 7 3700X, what attracted people more was the Ryzen 5 3600X with 6 cores and 12 threads. Everyone could count the boxes.

Iii. Intel i7-9700K

　　"The most cost-effective game artifact in the high end"

　　If you want to play games, you have to look at Intel. Compared with the situation that game optimization stopped at 4 cores a few years ago, the game’s support for 8-core CPU is not good now, but at least it has been done. Some large 3A masterpieces can really enjoy the performance bonus brought by multi-core, and Intel’s high-frequency and high-energy characteristics are very suitable for game scenes. Cutting the hyper-threading function that has zero effect on games, the i7-9700K is indeed the most cost-effective high-end CPU suitable for playing games this year.

Iv. AMD Ryzen 7 3800X/Ryzen 7 3700X

　　"showstopper that impacts the high-end CPU market"

　　It is also two high-end CPUs that big game players pay attention to, both of which are 8-core and 16-thread specifications. Ryzen 7 3800X can be regarded as a better Ryzen 7 3700X.

　　Although the game is not as good as i7-9700K and i9-9900K, the performance-price ratio and comprehensive performance are weighed together, and they are more worthy of purchase than two Intel high-end CPUs. Here, Ryzen 7 3800X, which is slightly stronger, is selected for comparative test.

V. AMD Ryzen 9 3900X

　　"miracle of 7nm, I/O die and glue MCM packaging"

　　In fact, in terms of miracles, its eldest brother Ryzen 9 3950X is more suitable, but because Ryzen 9 3950X keeps jumping tickets and has been in a "snap-up — — "Out of stock" status, as of the time of our statistics, we have not accumulated much sales, so we can’t be on the list.

　　The CPU of AM4 interface can be packed into 12 cores or even 16 cores, which is closely related to AMD’s newly designed core architecture. CCD+I/O die is more flexible than the big core route that Intel has always adhered to.

VI. Intel i9-9900KF

　　"Can it be used without exceeding 5GHz?"

　　Perhaps because i9-9900K is the flagship CPU launched at the end of 2018, itI lost to the low nuclear display version i9-9900KF.

　　After thinking about it, the value of this CPU should be that it will exceed 5GHz immediately after being bought back, and then it will be used to brush bilibili and visit Weibo, at least in the view of supercontinent. (Manual dog head)

▼Comparison of six CPU specifications: AMD is confident.

　　The CPU parameters are listed here. On the whole, the CPU specifications of AMD seem to be more bright: 7nm+ multi-core+super large three-buffer +PCIe 4.0, and the frequency span between different CPUs is not large. Intel dominates the high-frequency direction, and the frequency span between the mid-range and high-end CPU is large.

Test platform construction

　　Let’s introduce our evaluation platform first.

　　The hardware of the evaluation has been used all the time. The first thing to ensure is that the platform is stable and reliable.

　　As for the motherboard, both Z390 chipset and X570 chipset use ROG HERO series, with the same positioning, which reduces the performance impact caused by different motherboard specifications.

　　The radiator is GI-CX360 water-cooled with overclocking triple mirror. Because the specification span of CPU in this test is large, it will be safer to use 360 water-cooled.

　　The memory is pulled out from four Kiki royal halberds, and the combination of double 8GB is enough to give full play to their performance.

performance test

Theoretical performance test▼

　　The theoretical performance test project will test a variety of traditional running software, and whoever scores high will be powerful, simple and rude.

▍　CPU-Z v1.90

　　CPU-Z test items are divided into single-thread and multi-thread. It can be seen that i7-9700K and i9-9900KF with higher frequency have completely outperformed AMD’s three participating CPUs in single-thread performance, which should be a predictable result without testing.

　　In terms of multithreading performance, Ryzen 9 3900X has no suspense, and the 12-core 24-thread specification crushes the other five participating CPUs. Being both 8-core and 16-thread, Ryzen 7 3800X multi-threaded performance is higher than i9-9900KF with stronger single-core performance.

　　Ryzen 5 3600X with 6 cores and 12 threads is basically the same as i7-9700K with 8 cores and 8 threads, so i5-9600KF can only be a younger brother among them.

▍　CineBench R15

▍　CineBench R20

　　CineBench is a running score software that scores by testing the rendering speed. No matter whether this pile of CPU is in R15 or R20, the multi-thread performance ranking is the same. The multi-threaded performance of Ryzen 9 3900X still surpasses the other five CPUs, and in R20, the single-threaded performance of AMD processor actually surpasses the high-frequency i9-9900KF.

▍　wPrime 2.10 1024M

　　WPrime is a software that tests the computing power of CPU by calculating prime numbers, and it is also very direct and violent. The multi-core Ryzen 9 3900X is still popular, and the testing time is nearly half that of i9-9900KF. The slowest is i5-9600KF, because the number of core threads is relatively small, and Ryzen 5 3600X, which is located close to it, is much faster than it, only 60% of the time.

3DMark Time Spy Extreme physical score▼

　　3DMark’s TSE project is also a software with multi-threading performance. Ryzen 9 3900X is still in the lead, while i9-9900KF with stronger high-frequency single-core performance is about 400 points away from Ryzen 7 3800X of the same specification.

Compressed file performance test▼

　　Compression software is often used by people. Because the compression software algorithms are different, the speed of compressing files among different compression softwares will be different. Here, two compression softwares are selected for testing: WinRAR, which is used by many people, and 7Zip, which comes with Benchmark.

▍　7-Zip benchmark score

　　In the 7-Zip test, the distance between AMD processor and Intel processor is very large. The score of Ryzen 7 3800X is 11.3% higher than that of i9-9900KF with the same core specification, and Ryzen 9 3900X continues to lead.

▍　WinRAR compressed file speed

　　WinRAR, the result here is reversed. Ryzen 9 3900X is 4.3% slower than i9-9900KF, and i5-9600KF is still stable at the bottom. Let’s click on the big picture to compare the other figures.

Performance test of office scenario simulation application▼

　　Most of the test items of PCMark are aimed at daily office applications, such as web browsing and document editing. Ryzen 9 3900X still doesn’t have much advantage, only 1.8% higher than i9-9900KF, which shows that CPU with high frequency and strong single core will be better used in this kind of project.

Professional software application performance test▼

　　Compared with the daily office work above, professional applications will test the performance of CPU more, among which multi-threaded applications are the majority. In theory, Ryzen 9 3900X with more cores will have more advantages.

▍　POV-Ray Benchmark

　　POV-Ray Benchmark is a software for testing the rendering performance of CPU. It can achieve results by rendering a large picture and calculating the average rendering pixels per second.

　　Ryzen 9 3900X outshines others, i9-9900KF is similar to AMD 3800X, while i5-9600KF, which has lost the number of threads, has fallen into the sewer and can’t get out.

▍　FHD X264 Benchmark

　　FHD X264 Benchmark tests and records the rendered frames by exporting the video. Ryzen 9 3900X here is not much different from i9-9900KF, only 6.4%.

▍　ArcTime Pro video compression and export

　　ArcTime Pro is the normal process of exporting video. Here, the performance of Ryzen 9 3900X with more cores is relatively normal, and the distance between i9-9900KF is a little bit.

　　This shows that if you do video work, it will be more popular with more cores/threads. Ryzen 9 3900X has the best performance in these products and is more suitable for video workers. The performance of i9-9900KF is also good. Although the number of cores suffers, the actual performance gap is not as big as the proportion of core numbers.

　　Summary of theoretical performance test:There’s nothing to say about small projects. The core specifications and performance of the processor are here. We can know what’s going on by comparing them. What Supercontinental wants to talk about here is the problem that AMD’s multi-thread performance surpasses Intel’s when its single-thread performance is slightly weak.

　　To put it simply, the SMT technology of Ryzen CPU is a little more powerful than the HT technology of Core I series, and the multi-core utilization rate is higher, which is why the single-thread performance of Ryzen 7 3800X is not as good as that of i9-9900KF in many of the above projects, but the multi-thread performance is reversed.

　　"Multi-frame" is bound to be the trend of future development.Win10 system is a good example. You won’t see the scene of Win7 "one core is in trouble, and N cores are watching" in Win10 system. AMD has made a better decision than Intel on how to optimize the performance of "multi-frame".

Game performance test

　　The number of game masterpieces this year is also dizzying, and the two processor manufacturers are also keen to use game performance as their selling point.

　　Here, six popular online games and 3A masterpieces are selected for testing, and the image quality is uniformly set to 1080P resolution, with the lowest image quality. The reason for this setting is to reduce the influence of graphics card bottleneck and maximize the performance difference of CPU.

▍　Tomb Raider: Shadow

▍　DOTA2

▍　GTA5

▍　Total War: Three Kingdoms

▍　Assassin’s Creed: Odyssey.

▍　Jedi survival: the great escape

　　Game test summary:All six CPUs can make the game run at more than 100 frames, but in Tomb Raider: Shadow, Total War: The Three Kingdoms and The Great Escape of the Jedi, the performance of Intel’s two high-end CPU games has obviously abandoned the rest of the processors.Take the position of the first brother of Intel Games..

　　The "extreme game performance" that Intel has been boasting is indeed well founded.However, the game running at such a high number of frames, except for some e-sports big brothers who use 240Hz screens, can actually ignore this frame gap to some extent.

　　Moreover, our test is based on the setting of 1080P resolution and the lowest image quality. If the image quality is properly raised, the graphics card and CPU will tend to be performance bottlenecks, then the gap between them will be narrowed.

Temperature and power consumption test

　　Because it is impossible to test the power consumption of a single hardware, there have been data errors when the software reads the hardware power consumption information. Here, Nortel instrument power consumption meter is used to test the power consumption of the whole platform, and Tomb Raider Benchmark is used to test the full load of the game.

　　I9-9900KF showed the phenomenon of frequency reduction during the test, and the power consumption was lower when the game was fully loaded and tested by Prime 95 than that of i7-9700K. Combined with the above Tomb Raider game test, the frame number of i9-9900KF in the game was not as good as that of i7-9700K, which can explain this phenomenon.

　　On AMD’s side, the power consumption of three generations of Ryzen processor can be effectively controlled by the 7nm process. The power consumption of Ryzen 9 3900X single baked FPU is only 278W, which is nearly 30W lower than that of i7-9700K, which has the highest power consumption. The former is a "miracle species" with four more cores than the latter.

　　As a result of opening PBO, three generations of Ryzen processor hit a temperature wall of 95°C together when baking FPU to reduce the frequency.

　　Intel processors have much lower power consumption and lower frequency at low frequency. The baked FPU of i5-9600KF with few cores is only 68°C, while the 8-core i7-9700K and i9-9900KF have reached the 90°C mark due to more cores and higher frequency, but the temperature is still lower than that of AMD processors.

Summary of PConline evaluation room

▼Comparison of comprehensive performance of six popular CPUs：

　　Hard to do the test, and finally for this comprehensive comparison table, which is the essence of the whole test.

　　The comprehensive performance gap table is the data obtained by synthesizing all the above test items except temperature and power consumption. Because many items will eat multithreading performance, Ryzen 9 3900X undoubtedly won the comprehensive performance championship.

　　Look at the other contestants, i9-9900KF and Ryzen 7 3800X with the same specifications. Although the latter is blessed by SMT technology, some multithreaded scenes will perform slightly better than the former.However, the game is the strong point of i9-9900KF, which lags far behind Ryzen 7 3800X, and wins by high-frequency performance..

　　Because i7-9700K has no hyper-threading function, even if the game is strong, the multi-threading scene drops too many points, and its comprehensive performance is even worse than that of Ryzen 7 3800X, and even it is almost caught up by Ryzen 5 3600X with fewer cores.

　　There is nothing to say about the i5-9600KF. Except for games, other projects are basically at the bottom, but U is actually a good U, but it just happens to be the cheapest and lowest specification one in this horizontal review.

　　Comparing Intel’s game strengths, there is no suspense, but in fact AMD is not too far behind Intel, which is worthy of surprise.

　　Because our game tests are all set to the lowest quality special effects to enlarge the game performance gap between CPUs, the gap will be even smaller if the high quality special effects are turned on.

　　Cost-effectiveness is also a concern for everyone to buy a processor, but there is no more scientific measurement method, so here is a simple and rude one.CPU price ÷ comprehensive performance percentage, get the unit price per percentage of performance. As a result of this calculation,Ruilong 3600X has the highest cost performance and i5-9600KF has the second highest cost performance..

　　Anyway, the smaller the number, the higher the cost performance.Overall, AMD Ruilong will be slightly more cost-effective than Intel Core..

　　As for the unscientific comparison method, I can tell you responsibly: it is good for everyone to have fun, and everyone has his own scale in his heart.

　　Because the higher the performance, the more difficult it is to improve the performance, so how to calculate here will be that the middle/low-end processors have higher cost performance: because the cost of realizing their performance is very low. High-end processors are expensive, and it takes hundreds or thousands of RMB to improve the performance of 10%. Whether it is worth it or not is a matter of opinion.

▼Summary time for expressing personal opinions — —

　　At the end of 2019, Supercontinental believes that it is meaningless to discuss the issue of "whether the processor performance is excessive".

　　As for the reasons, I don’t need to be embarrassed. Everyone is from the era of the media.The demand for creative CPU has soared., playing games to buy less core high-frequency CPU. For those creators and big UP owners, their demand for CPU performance can be said to be bottomless.

　　Therefore, regardless of the use requirements, all those who say that the CPU performance is excessive should be treated as hooligans.

　　Undeniably, in this year’s CPU market, Intel is still firmly on the throne of the game boss.I also changed my computer for playing games to i7-9700K.In some games with high demand for the stability of game frames, it is indeed better than AMD. (It’s not that I’m black, sometimes I really get stuck playing games with AMD processors.)

Sometimes I just get stuck suddenly and then I get disconnected.

　　On the comprehensive ability, AMD with "excess performance" will be even more brilliant.,In other words, AMD’s processors have become "all-powerful"Ryzen 9 3950X, which has the largest number of consumer platforms, has a higher acceleration frequency than any other Ryzen processor. What’s the concept? Not only do you have multi-core advantages at work, but you can also enjoy high-frequency advantages when playing games.

　　Coupled with the rest of AMD’s product lines, the "ceiling" EPYC Rome CPU with servers, and the weakness is the thread ripper of the fever platform. APU more suitable for the low-end platform will also come, and everyone can find their own heart water products in AMD.

　　This year is the flowering and fruiting period of AMD Ruilong.

　　It’s always good to have competition. AMD’s ZEN architecture has given people renewed confidence in Moore’s Law. In order to continue to consolidate its own market, Intel will also speed up the pace of new products, and ultimately, users will benefit. This year’s new CPU products are worthy of our happiness.

▼Guide for purchasing 6 processors (recommended) — —

▍　I5-9600KF 1399 yuan

　　Like i5-9400F, it is stillThis year, there is a high purchase value of CPU.In office, online games and most 3A masterpieces, it will have better performance, and the owner of Internet cafes should like this CPU better.

　　If the game you play is biased towards Tencent online games and the budget is not much, it will be a better choice.

▍　Ryzen 5 3600X 1499 yuan

　　Compared with the above two i5s, this processor has no price advantage.But the comprehensive performance will be stronger.. With the SMT hyper-threading function, I think it is more suitable for users who usually work and play games moderately, and they can also play games by editing pictures and repairing drawings. Professional performance is better than i5, and the game loses a little bit, but it’s not too bad.

▍　I7-9700K 2899 yuan

　　Subjective opinion:If you want me to recommend the CPU in 2019, I think this is the most fragrant CPU. After exceeding 5GHz, the game performance is off the charts, and it has experienced the latest wave of price reduction, which is very affordable.

　　Objective opinion:The 8-core specification is just right for most games, but it doesn’t have hyper-threading. It may not be as good as AMD’s Ryzen 7 series when dealing with work. It belongs to a processor made for games. After the price reduction, the price/performance ratio is really high. It is recommended for game enthusiasts with little budget.

▍　I9-9900kf3,499 yuan

　　The strongest game processor ordered by Intel, but there is also an i9-9900KS in this series, which is the complete body of the 9900K series.

　　Compared with i7-9700K, it has more hyper-threading function, and it has good performance in both games and work. Personally, it is suitable for game anchors — — Turn off Hyper-Threading when playing the game live, turn on Hyper-Threading when editing the essence live, and release the film quickly.

▍　Ryzen 7 3800X 2599 yuan

　　Ruilong 7Their positioning is equivalent to i9-9900K, but the game is obviously not as good as the latter.

　　Because they all have hyper-threading function, their comprehensive performance is stronger than Intel’s, and they are more suitable for working machines. It is recommended that users with low budget should buy them with good working performance and strong game performance.

▍　Ryzen 9 3900X 3999 yuan

　　4,000 yuan, I don’t think I’ll even know if I don’t have a mine at home.

　　The game is still inferior to Intel.But the comprehensive performance is the strongest here.,Those who pursue extreme productivity can consider it.,Or even more extreme, its eldest brother Ryzen 9 3950X.If you have a gold mine at home, you can also choose a higher-end thread ripper series.

　　That’s the end of this article. It’s not easy to test+code words, more than 5,000 words. If you approve PConline evaluation, please give us a coin-operated attention.

　　In order to do a good job in the safety management of construction sites, the Housing and Construction Bureau of Huancui District recently coordinated the projects under construction in its jurisdiction to carry out the "Fire Emergency Drill and Forest Fire Emergency Drill in the Field of Building Construction in 2025" to enhance the awareness of disaster prevention and mitigation of construction employees and the ability to deal with forest fire emergency, and further prevent and resolve security risks.

　　At the drill site, the full-time safety officer explained the methods of extinguishing the initial fire, the use of fire extinguishers, escape and self-help, and organized the workers to conduct practical drills in batches to ensure that the participants could "call the police, know how to evacuate and put out the fire", and at the same time, they also gave a vivid "fire handling class" to everyone who arrived at the site.

　　Ji Cheng, the person in charge of Genting Sunshine Phase II Project, said that the main purpose of our fire drill this time is to let workers know their escape routes and learn the correct use of fire extinguishers. We also insist on giving workers safety education every week, so that everyone can really pay attention to it ideologically, so that everyone can pay attention to safety and everyone can respond to emergencies.

　　Safety is the bottom line of production. In the first quarter of 2025, the Housing and Construction Bureau of Huancui District has conducted a comprehensive inspection of 65 construction sites in Huancui District, focusing on key areas such as large-scale lifting machinery, border protection and high-altitude operation, requiring all projects to strictly implement fire management systems such as on-site safety production, domestic electricity consumption and flammable material protection, and build a strong project safety defense line.

　　Zhang Qinming, Construction Engineering Service Center of Huancui District, said that at present, it is the forest fire prevention period, and we have launched a new round of special inspections on production safety, urging enterprises to strictly implement the main responsibility of production safety, investigate the potential safety hazards existing in temporary electricity use and fire-fighting facilities on site, and carry out fire emergency drills. At the same time, we will intensify inspections and inspections for projects under construction around the forest to better ensure the smooth and orderly production of projects under construction.

　　(Correspondent Yang Yuzhen)

　　Report to the 20th CPC National Congress of the Party pointed out, "Insist on prevention, strengthen the health management of major chronic diseases, and improve the ability of prevention and treatment and health management at the grassroots level." For a long time, China’s medical and health service system has been centered on "treating diseases". With China’s accelerated aging, people with chronic diseases are also showing a younger trend, and the number of chronic diseases is increasing year by year. The 5G+ "Three Morning" health management system proposes to build a more scientific "health"-centered health service system based on the existing medical and health resources and the Internet ecosystem. Professor Guo Qing, Chairman of the Health Management Branch of the Chinese Medical Association and member of the Expert Steering Committee for Health Promotion and Education of the National Health and Wellness Commission, accepted an interview with CCTV reporters on the significance of the 5G+ "three early" model for the health management of chronic diseases and the challenges of its implementation.

　　CCTV reporter: In the field of health services, China faces two major challenges, one is the aging population, and the other is the high incidence of chronic diseases. What do you think is the core task of health management? How to "manage"?

　　Guo Qing:"From treating diseases as the center to focusing on people’s health", it is necessary to pay attention to disease prevention and strengthen the health management of chronic diseases. In this regard, the Health Management Branch of the Chinese Medical Association clearly pointed out that the focus of health management is to promote the health of all citizens, put the prevention of serious diseases at the forefront of the strategy, and carry out effective chronic disease health management for hundreds of millions of chronic patients.

　　In 2021, I took the lead in successfully applying for three important research projects, whether it was the top ten engineering and technical problems of China Association for Science and Technology, the national natural science foundation project focusing on basic research, and the scene application pilot of the Ministry of Industry and Information Technology in the field of 5G and National Health Commission, all of which focused on the field of "5G+ health management". We use the digital code "533" to organically combine these three projects, which is called "533 Health Management Project". "5" stands for "5g" & mdash; — Because we need the support of 5G, big data, wearable devices and artificial intelligence systems, rely on technology empowerment, innovate health service models, and continuously and dynamically monitor the health status of the body. The first "3" is the core connotation of health management — — Three early, that is, "early screening, early evaluation and early intervention", refers to the prevention-oriented, screening for the whole population to find out the risk factors; Multi-dimensional, multi-level and continuous evaluation of related risk factors causing diseases; Promote health education and health promotion, cultivate healthy lifestyle and behavior habits, and remove risk factors. The second "3" refers to "three complete", that is "The goal of the whole population, all-round and full life cycle. Intervening in all directions will benefit the whole population and cover the whole cycle from the gestation to the end of life for each individual. Popular and easy to remember, "533" means "My life is healthy and endless".

　　CCTV reporter: What is the current progress of the "533 Health Management Project"?

　　Guo Qing:In 2022, under the guidance of the Office of the Healthy China Promotion Committee, we included the "533 Health Management Project" into one of the specific landing projects of the Healthy China Action. Since the beginning of this year, we have extensively promoted the pilot and landing of the "533 Health Management Project" nationwide. For example, in Zhejiang, Jiangxi, Guangdong, Guangxi and other places, we have carried out pilot projects that extend from hospitals to communities and then to families, affecting the specific landing of millions of people.

　　Take diabetes as an example, there are 140 million diagnosed diabetic patients in China, and nearly 500 million people are in pre-diabetes, that is, abnormal blood sugar. In view of this huge group, it is necessary to carry out effective health management of diabetes. The "533 Health Management Project" emphasizes the need to monitor the changes of blood sugar in real time. When the individual has not become a diabetic or is still in the early stage, the blood sugar will be continuously, dynamically and in real time through technical means such as 5G. According to different situations, early warning is issued, and personalized diet and exercise matching scheme is formulated to realize blood sugar control. In addition, there are currently 300 million hypertensive patients in China. In view of cardiovascular and cerebrovascular diseases such as myocardial infarction and stroke, we have also established the landing mode of "533 Health Management Project", and proposed to improve the establishment of the upstream system and carry out continuous, dynamic and real-time monitoring, evaluation and intervention.

　　CCTV reporter: From the hospital to the community to the family, how to realize the health management of chronic diseases and improve the health level of residents?

　　Guo Qing:It can be said that the "treatment-centered" model in the past few decades has placed the main focus of medical resource allocation on large hospitals. It is not enough to promote the "533 Health Management Project" only by large hospitals, but also by extending from hospitals to community health service institutions that are more closely related to the people. Because their main task is to focus on prevention and carry out the prevention and treatment of common diseases. However, it is not enough to extend to community health service centers, but also to families. For individuals, almost one-third of the time is spent at home, and most activities such as daily life and diet are at home. Extending health services to families can be closely linked with everyone’s daily life and realize effective health management. Due to the limited medical staff, family health services also need to use big data, wearable devices, artificial intelligence systems and other scientific and technological means to monitor the health status of members in real time. Now scientific and technological progress provides us with the possibility of research in this field. In the future, the health management of chronic diseases will certainly develop in this direction.

　　CCTV reporter: At present, what are the opportunities and challenges in the implementation of the 5G+ "three early" health management application pilot?

　　Guo Qing:Looking at the forefront of international science and technology, the research and development progress of big data, wearable devices and artificial intelligence, and the emphasis on application scenarios in the medical and health field have also provided technical means for 5G+ "three early". Many colleagues in the industry feel that we must seize the once-in-a-lifetime historical development opportunity.

　　On the other hand, the challenge we face is that there is no ready-made model for reference, and it is difficult to innovate. As the name implies, "health management project" is called "project", which needs to be implemented, and there are still many unresolved technical problems in the process of promotion. In addition, our professional and technical team should focus on health from the past. According to the demand characteristics of the new service model, we should establish the awareness of active health and attach importance to service, make it clear that everyone is the first responsible person for their own health, and improve public health literacy. Specific to the action, it is necessary to increase the training of professional and technical teams, including the training of a large number of health managers and community health assistants. Regularly hold pilot seminars to share and promote advanced experience nationwide, accelerate the implementation progress, and help the Healthy China Action. (Intern reporter)
Huang Jiong Rui, reporter Zhang Ke, design Yan Ni, proofread Li Yingzhuo)

　　Chinanews. com client Beijing, January 6 (Reporter Shangguan Yun) "It’s cold and cold, frozen into a ball." As can be seen from the name, a major feature of the slight cold solar terms is "cold". It is the fifth solar term in winter, and the time is between January 5 and 7 of the Gregorian calendar. It is generally believed that slight cold marks the coldest day of the year.

　　Data Map: During the slight cold season, Jiayuguan City, Gansu Province ushered in a heavy snow. Photo by Shi Yonghong

　　Slight Cold Solar Term and "24 Hua Xinfeng"

　　In chronological order, slight cold is the 23rd solar term among the 24 solar terms, and it is also the end of the second month of the Ganzhi calendar and the beginning of the ugly month. At this time, the sun is located at 285. For China, it was around the "March 9th" and the temperature was extremely low.

　　The origin of the name of the slight cold solar term is recorded in twenty-four solar term: "On the December Festival, the cold is still small at the beginning of the month, so it is cloudy and the half moon is big."

　　In fact, slight cold, like severe cold, slight summer heat, severe summer heat and summer heat, is a solar term that indicates the change of temperature. When slight cold arrives, it means going out on the ice for three or nine days.

　　In ancient China, people took five days as a waiting period and three days as a solar term. Every winter comes and spring comes. There are 24 seasons in the eight solar terms from slight cold to Grain Rain. Every season, some kind of flower blooms, so there is the saying of "24 Hua Xinfeng".

　　Twenty-four times Hua Xinfeng is also called twenty-four winds. Volume I of "Show Numerous Dews" wrote: "When flowers bloom in March, the wind is famous and flowers believe in the wind." Specific to the slight cold, it is "one plum blossom, two camellia, and three daffodils".

　　Data map: The picture shows the plum blossoms that are proud of snow. Photo by Meng Delong

　　Ice play, enjoy the plum blossom … … Xiao Han can still live like this.

　　Although it is very cold in winter, there are still many fun games, such as skipping rope, kicking shuttlecock and rolling hoop … … It’s fun and can exercise. If it snows, it will be better. People in calling friends will have snowball fights and make snowmen together, and soon their blood will be smooth and their whole bodies will be warm.

　　In addition, the ice age is long in winter, especially in some areas in the north, where the river is frozen thick, people will prepare "ice beds" and play on the ice. Those who are more daring put on skates and race on the ice, which was called ice play in ancient times.

　　For example, Yiqingge Miscellaneous Copy records many old customs in Beiping, which reads: "In the Ming Dynasty, those who tasted good deeds in Jishuitan, joined more than ten beds, took baskets of wine and utensils, spread them on them, and drank ice, which was also full of fun."

　　Mutton soup, glutinous rice: What kind of food do you prefer?

　　During the slight cold season, it used to be the busiest time for old Chinese medicine practitioners and traditional Chinese medicine pharmacies: all the pastes cooked in winter were eaten almost. At this time, some people will cook a little more and eat it before and after the Spring Festival.

　　Data Map: The Laba Festival in 2017 just met the slight cold solar terms, and Beijing ushered in snowfall. Zhongxin.com reporter Li Qingshe

　　In order to resist the cold, people’s daily diet also focuses on choosing warm food. For example, mutton can be made into mutton soup, braised mutton and other delicacies, which are very popular.

　　In addition, according to "Miscellanies of Jinmen", there was a custom of eating yellow sprouts in Tianjin in the old days. "Yellow sprouts" are made of Chinese cabbage buds, which are delicious and crisp. At that time, the supply of fresh vegetables in winter was very limited, which was considered as a delicious food in winter.

　　Old Beijing pays attention to eating hot rice and mutton noodles. As the name implies, "hot rice" should first take chopped green onion and then put vegetables, soup, rice and other things into it for cooking. After cooking, it is also fragrant. (End)

Paying members can not only improve the ARPU and retention of the market, but also every addition may mean the loss of paying members of similar competing products, which is particularly important in the business competition period.

In the trite AARRR model, the membership system is the most common operation means at the active, retained and income ends, and it has two types:

Paid membership system: purchase high-value and differentiated rights and interests by paying.

Example: 88VIP, JD.COM PLUS, Tencent Video VIP, and Zhihu Salt Selection Member.

Growing membership system: through the accumulation brought about by specific user behavior, we can obtain grade growth and differentiated rights (generally low value).

Example: Member of Public Comment, Member of Didi Orange, and Member of Alipay.

The core goal of the membership system is to increase the proportion of paying users, user life cycle and ARPU.At the level of user value, it is reflected in the improvement of LTV, and at the level of user income, it is reflected in the improvement of NDR, which finally pushes ARR to a higher level.

Figure 1: Target derivation of membership system

• ARR(Annual Recurring Revenue) means annual recurring income.
• NDR(Net Dollar Retention)= the ARR of the user group in this period ÷ the ARR of the user group in the last period.

The formula is too abstract, for example:

Ever since Eric got the VIP for listening to books, he has been worried about the membership fee of 365 yuan every day, absorbing the anxiety handed to him by teacher Luo Zhenyu. Two weeks later, he was not only satisfied with listening to books, but also bought popular courses such as "Thirty Lectures on Liang Ning’s Growth Thinking" and "Xue Zhaofeng’s Economics Course". For the next year, Eric was immersed in the knowledge he got every day until his performance reached 3.25.

This year, Eric spent a total of 851 yuan. If he didn’t buy VIP listening books, his spending on the platform he got should not exceed that of 150 yuan. Not only that, he stopped subscribing to the Wu Xiaobo Channel.

Summary: Paying members can not only improve the ARPU and retention of the market, but also each increase may mean the loss of paying members of similar competing products, which is particularly important in the business competition period (since the launch of 88VIP, the annual fee of JD.COM PLUS has been reduced from 198 yuan to 99 yuan).

Figure 2: How to get on the road to success?

(1) Motivation and effectiveness

1) paid membership system

Figure 3: Positive feedback from paying members

A good paid membership system, users’ utility demands are very clear:

• More flow tilt.Example: Top function of Zhihu members.
• Concessions visible to the naked eye.Example: JD.COM PLUS’s freight coupon, a red envelope for hungry.
• Exclusive VIP resources.Example: Youku Zero Advertising Experience, Mango TV "Singer" to watch first, VSCO member filter.

Low-frequency and inefficient rights and interests such as "member logo" and "exclusive customer service" are mostly just to make up the number.Generally speaking, the implementation cost of paying members to obtain rights and interests is low (just pay, no need for behavior accumulation), and the services paid for are usually services with high effectiveness.

With the development of domestic users’ payment habits and the strengthening of piracy crackdown (increasing the "search cost" of using pirated resources), paid membership has become the core operation project of many Internet products.

On August 8, 2018, Ali launched the 88VIP program, trying to open up Alibaba’s ecology through this "one card", including shopping, local life and big entertainment, which was called Ali’s "No.1 Project".

Figure 4: 88 VIP

2) grow the membership system

Figure 5: Positive feedback from growing members

For most Internet products, the "growing membership system" has relatively low influence on user behavior for two reasons:

The growth system is a global operating system, and there is no income. If the subsidy rate is too high, it will increase the operating cost with the scale growth.Example: In 2018, Didi points can also be redeemed for express tickets, but now they can only be redeemed for luxury car tickets.

Or because it is free, the positive feedback of the growth system is difficult to be high-frequency and infinite.It is more suitable to appear in the form of "aha moment" with medium and low frequency. For example:

• Didi Chuxing: Senior members will have higher upgrade probability and more privilege of quick response during peak hours.
• Starbucks: Gold star members can exchange a cup of prepared decoction pieces for every 9 stars (full of 460 yuan).
• Alipay: Diamond members can get 3 fast boarding tickets every month.

To sum up, compared with paid members, in order to obtain "utility" in the growing membership system, users’ implementation cost is higher and the utility of rights and interests is much lower.This is destined that the growing membership can only be used as a supplementary means of operation in most cases, with the integral system, reasonably consume the accumulated value, and subsidize the highly active/valuable users in a targeted manner.

(2) Starbucks: the mixed practice of paying and growing membership.

Star Card is a membership system that integrates "paying members" and "growing members";

1) Is there a discount if you pay?

98 yuan’s Star Card does not enjoy the rights and interests as Tencent Video VIP does.Instead, you get "6 consumption coupons+straight jade star members" by pre-depositing cash.

Figure 6: Starbucks Star Card

How much money can users save?

• Two buy one get one free. Take four lattes as an example, 32*2=64 yuan.
• 1 coupon for 30 yuan, with minimum consumption of 160 yuan and actual consumption of 130 yuan after deduction.
• 3 half-price coupons for breakfast, taking the consumption as an example (16÷2)*3=24 yuan.

Under the condition that all coupons are used.Total consumption =218 yuan +98 yuan =316 yuan.

In the case of non-member purchase,Total consumption =32*4+160+48=336 yuan.

Discount rate = 20 ÷ 336 = 5.95% (excuse …).

This routine is really unacceptable, so … did Starbucks make a profit?

A: Of course.

Figure 7: "Current portion of stored-value card liabilities and deferred revenue" is in millions. Source: Starbucks FY 2018 Annual Report.

Starbucks has about $1.6 billion in "‘stored value card liabilities’", that is, Star Card.That is to say, about 6% of the company’s liabilities are actually zero-interest loans lent by coffee addicts to their suppliers.

-Negative Interest Rate Loan: Starbucks’ Monetary Miracle

2) the cycle of growth

Figure 8: Starbucks growth system

As a classic "growing membership system", Star Card has its design core:

Definition of effective behavior:Consumption; For the Star Gift Card (stored value card), the growth and accumulation have been accelerated.Guide users to store values.

Design of grades and rights:

1. The grades are only divided into three levels,The cognitive cost of users is low.
2. The rights and interests can be summarized as: upgrade reward, relegation reward, and advanced user exchange right (9 stars for drinks).Among them, the promotion and relegation rewards are triggered every year, with long subsidy period and low cost pressure.

Rules for promotion/relegation:

1. Jade star can buy "star gift package" and avoid relegation forever.
2. Jade stars are upgraded to gold stars after accumulating 16 stars, and they can be relegated after keeping 16 stars in an account for a year (with the stars cleared).However, the exchange of "9 stars" for drinks by Venus users will conflict with the relegation rule of 16 stars/year, which will raise the cost for consumers to continuously obtain preferential treatment.

Because this article focuses on the introduction of the paid membership system and the detailed analysis of the growing membership system, it will be introduced in detail in the next article.

(1) Grab the person who paid the bill.

At present, the market is facing the dilemma of incremental depletion, and the competitive strategy has changed from free exchange of traffic in the past to payment for quality.A battle for high-value users.

As mentioned above, the competition for paying users is forced by the pressure of zero-sum game, and it is difficult for users to pay for similar services.But users who are willing to pay are mostly high-value users.

• According to the data provided by Ali, 88VIP members buy twice as many guest lists as ordinary users, and the purchase width is six times that of ordinary users.
• According to the data released by JD.COM, 65% of PLUS members are young people under the age of 35, nearly 60% of them live in first-and second-tier cities, 89% of them are people with bachelor degree or above, and 98% of them are loyal users.

From the perspective of the platform, paid members not only seize the "behavioral attention" of high-value users, but also provide effective user labels for service providers (merchants) to facilitate accurate marketing and improve business efficiency.

Under the trend of escalating consumption of snacks, three squirrels want to promote high-end goods, but they have never found an accurate crowd. A high-end canned snack for women hangs in the store and sells only a few hundred copies a month. After pushing to 88VIP, it sold 2000 orders a day.

(2) Psychological analysis of users

Why is paying membership so effective? becauseUsers are"Hate loss".

Relatively free access, users are more sensitive to loss, especially the annual membership with high customer unit price, which is a big loss if they buy it without using it. Therefore, once the payment is made, the user’s behavior will naturally focus on the services related to the members, which also determines that it is very important to pull the new hook design (which will be introduced in the next chapter).

It is worth noting that "loss aversion" and "risk aversion" are different:"Risk aversion" means that users need more compensation under the same risk.

For example:

Option 1: If the coin is face up, the participant gets the 100 yuan; If the back is up, there is nothing.

Option 2: Don’t participate in the game and get the 50 yuan directly.

The two options are weighted according to the probability, and the expected returns are the same:

Option 1: 100 * 0.5+ 0 * 0.5 = 50 yuan.

Option 2: Get 50 yuan directly.

• Risk-averse people often choose two and take 50 yuan directly.
• Risk-averse people will choose one and gamble.
• It is all the same for those who are risk neutral to choose one or two.

Figure 9: Investor P (IP) is more risk averse than Investor Q(Iq).

The application of risk preference is often used in the operation practice of integral system, such as lottery, turntable and so on.

"Loss aversion": Comparison between gain and loss

Get the experiment:

Option one: you will definitely get $900.

Option 2: There is an 80% chance of getting $1,000 and 20% chance of getting 0 yuan.

Many people choose to avoid risks in the experiment, and 100% get 900 dollars.

Lose the experiment:

Option one: definitely lose $900.

Option 2: There is an 80% chance of losing $1,000 and 20% loss of 0 yuan.

In the loss experiment, choosing one means determining the loss of $900, and only taking an extra risk of $100 may change back to zero loss. In this case, many people choose to take a chance.

Practice has proved that when there is no ideal choice, people are more willing to take chances. Because people generally hate losing more than they like getting it. "Losing" gives people a stronger feeling than gaining.This is very common in the stock market lock-up phenomenon (as long as it is not sold, it is not a substantial loss, and there is still a chance).

Figure 10: The diminishing marginal utility (right) will be larger than the loss, and its curve will be smoother.

Figure 11: Design core of paid membership system

(1) stored value type

The business model of using this membership form is most common in cinemas, gyms, swimming pools, hot pot restaurants and barbershops. In exchange for membership privileges, the preferential behaviors are all bound with the remaining stored value cards.

For paid members of stored value type, the products shall meet the following requirements:

• Consumers need to pay for services continuously, and the payment can be repeated and long-term.Therefore, stored-value members are difficult to apply to educational products and content products.
• The customer unit price should not be too high, otherwise the threshold of user stored value is too high, and the model cannot be established.For example, it is very common that the customer list of JD.COM 3C is higher than that of 1000 yuan. It is more flexible and efficient to require users to exchange discounts through large stored value, so it is better to split the discounts into the activities and operations of various SKUs.
• The merchant is the service provider, and the pre-storage of cash is the behavior of the user to buy the service provided by the merchant in the future.Example: Wanda Cinema Supreme Card.

Figure 12: Wanda Extreme Card

However, stored-value members also have many disadvantages, such as:

• Users who are sensitive to cash flow are unfriendly, and users prefer to pay only for the preferential part (subscription members are such an idea).
• For users with diverse service needs, they are subjectively unwilling to put a large amount of cash on a single service provider (such as hot pot restaurant), which makes it difficult to break through the bottleneck of conversion rate.

(2) Subscription type

The common Internet paid membership system is mostly subscription type. Among them, content platforms (news, music, video, knowledge, etc.), e-commerce platforms and O2O platforms are the most typical.

• Content platform,The core behavior of users is to consume content rather than services.Subscription is more logical.
• E-commerce platform, the customer unit price is high and the frequency is high. Using the stored value model will repeatedly and massively occupy the cash flow of users, and the experience is poor. Using a subscription member is equivalent to the user exchanging a "15% discount interest+coupon package" at one price.Users still need to spend money to redeem the discount, which can better promote the platform GMV.
• O2O platform (take-out) has low customer unit price and high frequency, and theoretically, it can also adopt stored-value members. However, take-out is still in a state of fierce competition, and the platform still needs a lot of subsidies to users.Therefore, subscribing members with low rates (10 yuan/month) is more conducive to converting more users into paying users and improving the effectiveness of subsidies.

The product strategy of paying members can be developed from four latitudes:

① Diversified membership services

Packaging different types of paid membership products for users with different needs.

Example: Zhihu offers two kinds of paid members, namely "salt election member" and "reading member".

• Salt election members can enjoy 800+ courses and 300+ magazines.
• Reading club can enjoy 600+ audio books and 20000+ e-books.

② User stratification of rights and interests

Provide gradient services for members with different payment levels.

Example: The monthly uploading traffic of free account, standard account, advanced account and professional account are 60M, 1GB, 10GB and 20g respectively.

Figure 13: List of paid members of Evernote

③ Price discrimination

(1) First-class price discrimination

If the manufacturer can sell at the highest price that each consumer is willing to pay, it will be the maximum benefit. We call this model "first-class price discrimination".

Example: A bottle of Coca-Cola costs 1 yuan. A is most willing to pay 2 yuan, B is 6 yuan and C is 1.5 yuan.

• If the standard price of 2 yuan is set, A and B will pay 4 yuan together, and C will give up the purchase. The profit of the manufacturer =2*2-1*2=2 yuan.
• If "first-class price discrimination" is implemented, A will price 2 yuan, B will price 6 yuan and C will price 1.5 yuan. Manufacturer’s profit =2+6+1.5-1*3=6.5 yuan.

In real life, "first-class price discrimination" is rare, and some super-large telecom operators will apply first-class price discrimination when dealing with super-large customers.

It is worth mentioning that in 2017, I used a time management product called "Tomato and Potato". At that time, the way to unlock the advanced version was that users set their own prices, and they could unlock it by paying 1 piece, 2 pieces and 100 pieces.

(2) second degree price discrimination

"second degree price discrimination" is also called "interval pricing". Producers set different prices for sale according to different intervals of consumers’ purchase quantity.

Almost all paid members’ products will abide by this rule, and more discounts will be obtained if they buy more monthly services (annual/quarterly) at one time.

Figure 14: Hungry? svip Ordering Page

(3) Three-level price discrimination

Manufacturers charge different prices for the same product in "different markets" or "different consumer groups", which is "three-level price discrimination"

Simply combed the pricing information of several Internet products paying members, as shown below:

Figure 15: Pricing information of products of paid members such as Zhihu, Tencent and Ali.

You can see:

• Tencent Department, QQ members and Tencent Video all support "student identity authentication" to provide students with lower-priced subscription packages.
• Ali 88VIP has implemented differentiated pricing (≥1000, 88 yuan/year, < 1000,888 yuan/year) for customers with naughty values around 1000.

This is a typical three-level price discrimination.QQ, as the position of young people, if it does not support "student authentication", the total number of subscribed members will be greatly reduced.

(4) Joint marketing

Many paid member products will be co-marketed with other brands. There are two main forms of such co-marketing:

• A joint member who sells in bundles.Example: Caixin and Sanlian Middle School are double members.
• Credit cards issued jointly with banking institutions.Example: Hungry? Ping An co-branded credit card.

Figure 16: Joint members of Caixin and Sanlian Middle School.

When designing the benefits of paid members, we should focus on two key issues:

• What is the mechanism of equity triggering?
• What preferential/privileged benefits will be provided by the membership system?

① trigger mechanism

There are usually two kinds of rights triggers for paying members:

1. Cycle trigger: issue fixed rights and interests to users according to a certain cycle.Example: paid members of Youku send 2~6 movie tickets every month, and some movies need to be redeemed.
2. Behavior trigger: trigger rights and interests according to the specific behavior of users.Example: Hungry? Every time svip completes an online payment transaction, it will get a bonus if the order reaches a certain amount. The bonus can be used to deduct the payment.

Figure 17: Hungry? Bonus?

② Preferential rights and interests

Preferential rights and interests generally have three forms:

VIP discount: exclusive discount price is implemented for specific goods.

Example: Many products of Tmall offer a 15% discount to 88VIP members.

Figure 18: 15% discount for 18：88VIP

Coupon: Voucher issuance is triggered periodically or by actions.

Example: JD.COM PLUS automatically distributes 100 yuan’s gift money to subscribers at 0: 00 on the 1st of each month, which can be exchanged for "full or reduced coupons" with different amounts.

Figure 19: JD.COM PLUS Member Coupon

Multiple rebate: the accumulation of points/experience values at multiple speeds.

Example: JD.COM PLUS members buy 10 times more JD.COM beans.

Fig. 20: JD.COM PLUS JD.COM beans

③ Privileged rights and interests

Privileged rights and interests generally have two forms:

The first type: exclusive resources

VIP exclusive content, common in content platforms.

Figure 21: Youku VIP exclusive movie

Members’ exclusive logos and pendants are common in social platforms and communities.

Figure 22: Zhihu Salt Selection members have exclusive crown logo.

VIP exclusive customer service is often used in various membership systems.

Figure 23: Youku member exclusive customer service

The second kind: behavior privilege.

No advertising experience, common in video platforms.

Figure 24: Youku members have no advertising experience.

Higher freedom of behavior, there are great differences among products. Should be designed around the core interests of users in the product.

• Example 1: Zhihu members can post pictures in the comment area.
• Example 2: Youku members can make an appointment to cache episodes.
• Example 3: Baidu’s network disk svip can speed up downloading resources (of course, it often deliberately limits the speed).

It is worth noting that Baidu’s network disk deliberately limits the speed (especially for iOS and Mac devices), which shows the conflict between its commercial appeal and the basic experience of non-paying users. Using this strategy in the monopoly period can achieve the purpose of realizing cash, but it will have a lot of negative impact on the brand for a long time.

Regarding the operation strategy, this article has two points worth recalling:

• Paying members mainly take advantage of users’ aversion to loss, and users will tend to be active to avoid membership fees becoming sunk costs.
• Users who are willing to subscribe to the service are often active users.

Therefore, in the whole life cycle of paying members, the nodes that need to be focused on are:「Before subscribing: traffic coverage and lowering the threshold」、「In subscription: increasing sunk costs」。

The traffic of paying members comes from "external public traffic" and "internal traffic of products" If you want to grow faster, you should pay attention to two things:

1. How should the traffic reaching users be covered?
2. How to lower the threshold for paying members?

Figure 25: Getting paid members

① Flow coverage

There are three forms to cover users more comprehensively when constraints permit:

1. User connection
2. Advertising reach
3. Key node coverage

1) User connection: guide the connection between paying members and non-paying users to attract users to convert.

The connection methods are:

Resource sharing of paid members

For example, Caixin, as a paid media in the whole network, can share paid articles with a limited number of users through WeChat channel, so that free users can experience the products.

Figure 26: Caixin members share paid articles.

Limited exemption and discount rights sharing.

Example: WeChat reading members can share 3-day free cards with non-members.

Figure 27: Wechat Reading Invitation Award

Pull a new reward mechanism.

Example: Iqiyi invites one member to receive the 30 yuan at most.

Figure 28: Iqiyi Invitation Award

2) advertising reach: make full use of external advertising resources and internal traffic resources of products to convert paying users, and the operation should pay attention to all channels.ROAS、CPALevel.

Fig. 29: Caixin * Sanlian Middle School read the advertisement placed in the Elephant Association, reading 1.2W+

Here we should pay attention to the difference between ROAS(Return On Advertising Spend) and ROI(Return on Investment):

• ROAS= total revenue/advertising expenditure * 100%.
• ROI= (total revenue-cost input)/cost input * 100%; Cost input includes service cost and advertising cost.

If it is a content-based membership product, the marginal cost is very low, and ROAS is a more suitable evaluation index than ROI. If it is an e-commerce member product, the user’s income will only be reflected in a long period of time, and CPA can be used to evaluate the delivery effect in the early stage.

3) Coverage of key nodes: In addition to advertising resources, the most frequent way to influence users is to guide users to transform at key nodes of products.

Example 1: Tencent video guides users to apply for membership and advertise before showing advertisements. Example 2: Meituan take-out guides users to recharge their members on the order settlement page, saving more.

Figure 30: Meituan Takeaway Settlement Page

② lowering the threshold

The core of users’ decision on paying members lies in the relationship between the required rights and prices, and their awareness of the utility of rights and interests will be quite different before and after use, so designing strategies that are more conducive to lowering the user’s decision-making threshold can more effectively promote users’ decision-making and payment.

Design hooks:

The common hooks in paying members to guide users to pay fees are generally "first month/first quarter subscription discount, subscription gift" and so on.In addition, we can also try to design a more effective scheme according to the specific situation of the product.

Take Trello, a team collaboration product, as a product with a certain threshold, Trello is not eager to guide new users to pay, but adopts the strategy of giving away one month’s membership for every registered user invited (up to 12 months), urging team organizers to introduce team members, and carrying out project management and coordination in Trello. After more members join, users face two problems:

• The complexity of the project has become higher, and members’ integrated plug-ins are needed to improve efficiency (for example, burn-out diagram, automated process).
• Switching to other platforms is expensive because dozens of colleagues need to re-adapt.

Figure 31: How 31：Trello hooked users.

Trello’s paid conversion strategy is a good reference for products whose user behavior can precipitate and raise the switching cost.

Figure 32: Raising sunk costs

Generally speaking, the greater the amount of payment, the stronger the impact of users’ aversion to loss, so the best way to raise the sunk cost of users is:

① Short Subscription → Long Subscription

Some paying members will generally order a trial on a monthly basis out of the mentality of trying; The retained users (recognized product value) among these users can be promoted to "long-subscription users" through annual promotion, so as to further improve the retention level of paying members.

Figure 33: Marketing advertisement of Evernote to monthly paying members

Figure 34: The positive impact of expanding the proportion of annual fee users on retention

② Special offer for renewal of membership fee.

For annual fee members, renewal privileges (coupons, limited-time discounts, continuous annual subscription privileges, etc.) can be triggered for users whose expiration date is approaching, so as to improve the subscription retention rate of users.

Figure 35: Process On Subscription Special

③ Joint promotion

Figure 36: Independent Payment and Joint Promotion

As mentioned at the beginning of this article, under the independent membership system, users can choose the most suitable manufacturers in various fields to order, such as music subscription to Netease Cloud Music and video subscription to Tencent.However, when there is a high degree of user overlap between services, cost-effective joint marketing is more helpful to exclusively encircle paying users (I immediately unsubscribe from Tencent Video and Meituan Takeaway members after subscribing to 88VIP), and through high-frequency services.Precipitate their user habits and brand recognition..

Of course, the price of high cost performance is blood loss.

"To be a member, Ali needs to post money inside."

—— Xiu Xun, the project leader of ——88VIP members.

Didi Chuxing is a typical high-frequency and low-consumption product, and its core business behavior is relatively simple, which is suitable for implementing the paid membership system.

① orange long member and green orange member

At present, Didi uses the "growth membership system" in the four-wheeled vehicle system, focusing on subsidizing highly active users (above the diamond level).

Figure 37: Didi Orange Long Membership System

At the beginning of this paper, it is also mentioned that because "growth member" is a global operating system, it is difficult to support a high subsidy strategy for a large number of users.

Among the 11 rights and interests of the orange long system, those that can make users feel should be:

• "Quick response" of express/special train. At the peak of transportation capacity, priority can be given to ensuring the emergence experience of high-activity users.
• The green orange is discounted and free to ride the monthly card, but you need to go to the rights details page to get it. The entrance is too deep and most users may not know it.

We have also seen many times being ridiculed:

• Exclusive customer service: Black Gold PLUS is the exclusive customer service of 7*24, and Black Gold PLUS has become the exclusive butler of 7*24 (? ? ? )

At the same time, Didi has been set up separately in the two-wheeled vehicle system:

• "Growing membership system" (green orange level)
• "paid membership system" (cycling monthly card)

The rights and interests of gradient design around two-wheeled vehicle scenes.

At present, the grade of green orange is open to LV30, and the rights and interests are mainly composed of "experience acceleration", "drawing red envelopes or bicycle tickets when you are hungry" and "dispatching fee reduction".

Figure 38: Didi Qingju membership system

The green orange cycling card mainly promotes the continuous monthly discount (16.8 yuan/month, 9.8 yuan in the first month), and the 5 yuan is deducted at most for each ride, and the excess is charged according to the standard, with a maximum discount of 20 times a day. The card belongs to a member product that pays for preferential rights.

Figure 39: Didi Qingju Cycling Card

② coupon shopping mall

Didi is also selling various types of travel packages to provide high-frequency users with money-saving solutions, such as:

• 15 yuan buys 5 yuan *6 express ticket (limit: 9: 00 ~21: 00, non-carpooling, valid for 7 days)
• 15 yuan buys 20% discount *5 express ticket (limit: 10: 00 ~22: 00, valid for 7 days).

Figure 40: Didi Express Package

However, because the purchase entrance of coupons is located in the advertising area below the home page, the conversion rate may not be high.

(1) the necessity of fantasy.

Although it has considerable scale effect, instant travel relies heavily on the response ability of the supplier. If it cannot respond in a short time, the order will easily be lost to other platforms.「Paid membership systemIt can enhance the active will of users to a certain extent, and in the case of limited supply, it is more conducive to allocating resources to high-value users and improving platform revenue.

In June 2019, LatePost learned from many sources that the daily order volume of taxi service in Gaode has exceeded 4 million, and the revenue per order is 1.5-2.5 yuan.

On the premise of ensuring the basic user experience, some efficient rights/operation modes are more suitable to be integrated into the "paid membership system":

• High-utility rights such as quick response, free upgrade and premium protection are subject to cost pressure in the free growth system, and it is difficult to release them on a large scale.
• Travel packages are sold through advertising space, which has a transformation bottleneck and requires users to purchase them repeatedly, so the experience is insufficient.

② The delusion of coupling or decoupling.

From the perspective of user coverage, green orange users should be a Didi user with a high probability, but Didi users are probably not green orange users (business in development period).So if you want to design a paid membership system:

• The independence of green orange membership system should be maintained, which is convenient for green orange to change its operation strategy quickly in the development stage.
• The paid membership system mainly focuses on the four-wheeled vehicle business and replaces the current orange long membership system.

(3) the delusion of membership rights.

Figure 41: Benefits of Orange Gift Members

This is a paid membership product called "Orange Gift Member":

• Order only "Orange Gift Member": 28 yuan/month, and 15 yuan only for the first month of the month.
• Buy the "Green Orange Cycling Month Card", 38 yuan/month, and only 15 yuan for the first month in a row.

Note: the data in this paragraph are all nonsense, just for indication.

The core rights and interests of orange gift members are:

Bonus system:You can get a bonus for each order, and the accumulated bonus can be redeemed for coupons on the payment page of the next car use or at the member center. It is estimated that only the express fare can save 500~1000 yuan a year.

Figure 42: bonus exchange

• Free upgrade:The probability of free upgrade is 20 times higher than that of ordinary users.
• Quick response:Express trains and special cars can use the quick response rights for 60 times during the monthly peak period.
• Premium protection:The price increase during the peak period will be borne by the platform, with express trains twice a week and unlimited special buses.
• VIP customer service:Exclusive VIP butler service, feedback and suggestions will be given priority.
• Accident insurance:Give away accident insurance worth 1 million.

The financial calculation of pricing and rights and interests needs to be comprehensively calculated according to the profitability of the business in different scenarios and the probability distribution of user behavior. For example:

• Under a certain pricing scheme, the express consumption of about 45 times/month will make the members’ income negative, but less than 18% of the subscribed members can meet the standard, so the scheme is feasible.
• Pricing strategy, billing strategy and simultaneous calling will focus on the ROI level of paying members.

The full text is over, thank you for reading here.

References:

Negative interest rate loan: Starbucks’ monetary miracle, Wisburg, Zhibao, 2019; Risk aversion and loss aversion are not the same thing at all, Zhihu ID: Meng Xiaomeng, 2017;

Thinking Fast and Slow, Daniel Kahneman, 2012.

Author: a maverick Eric；; WeChat official account: A maverick Eric.

This article was originally published by a maverick Eric @ Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

On November 29th, Yang Yinfen, the helm of Liangpin Shop, sent an internal open letter to all employees:Firing the first shot of "reducing prices without degrading quality"

It clearly puts forward:The largest price adjustment since the establishment of Liangpin Store in 17 years, the average price reduction of more than 300 sharp goods and explosive products was 22%, with the highest drop of 45%, focusing on snacks with cost optimization but no impact on quality and high repurchase rate.

Good shops wield knives inward, which is the same as the problems encountered by many brands that take the quality route at present: the consumption habits are changing with the naked eye: both necessary and necessary. Both the price and the quality are good.

At present, like Box Horse and Anta, good shops have to fight a tough battle. On November 27th, Liangpin Store held the second extraordinary shareholders’ meeting in 2023, and Yang Yinfen, one of the founders of Liangpin Store, was elected as the chairman and general manager of the company. Yang Yinfen took office, the first knife cut down the price at the same time, the internal repeatedly stressed:The price will "go down" and the quality will "not go down".Good shops will never be low-quality and low-price, but adhere to the high-quality route and return to the initial heart of "the quality of conscience, everyone’s shop".

Can a good shop go through the cycle again through drastic reforms?

Return to "everyone’s shop" and be "delicious but not expensive"

On Yang Yinfen’s desk, there are several hot snacks such as nuts and dried bamboo shoots, and different brands of small packages are marked with different prices.

The smell of price war pervades the general manager’s office.

Yang Yinfen’s mind is highly vigilant about the word "price comparison". Price comparison is a price war.

Before the establishment of Liangpin Shop, Yang Yinfen worked as the general manager of Kelon Electric Appliance Branch. The price war broke out at the earliest time in China, and the most tragic one was in the home appliance market, which violated business common sense and made profits thinner than blades.

Yang Yinfen, who rolled out from the price war of home appliances, is more willing to jump out of the price war to see this competition-

"In the era of rational consumption, letting consumers benefit is the optimal solution. The price adjustment of good shops is an adjustment made in response to changes in the external environment and consumer demand. Enterprises must go to the right place alive, reduce prices without degrading quality, and squeeze water from the supply chain and operation and management costs. "

This year, flat replacement products are very hot. The consumer psychology behind the popular word "Pingwei" is that,Consumers want goods with lower prices but the same quality.

Yang Yinfen said that competition makes them see their own problems more clearly, that is, consumers feel that good shops are "expensive". Now, the good shop will return to "everyone’s shop".Let consumers feel that "delicious is not expensive."

Why do good shops make consumers feel expensive?

In August this year, a duck tongue with a price of 528 yuan per kilogram was complained by customers that it was expensive. Later, some media compared 11 duck tongues on the market, and the most expensive one was 798 yuan per kilogram. Compared with the leisure snack brands on the same track, the price of good shops was the lowest, and the duck tongue products on the market were expensive, mainly because the raw materials of finished duck tongues raised the price.

From the consumer report, on September 13, 2023, WeChat tweeted, "Comparison of 11 duck tongues, the most expensive is more than 700 yuan a kilogram, how to choose between price and quality? 》

Nuts, seafood, beef and other categories are all facing this practical problem, because raw materials have raised the overall selling price, giving people this feeling of "expensive".

There are also some perceptions of conduction in business operations: the price tag of good shops and stores has only a single catty price for a long time, without any conversion expression, such as the price tag in Sam will directly convey the price of a small bag, and there are some publicity messages to weaken the impact of the catty price on consumers. In addition, although the price tag of good shops is "Jin price", the cash register system is "kg price", and young consumers "feel bad after seeing the small ticket".

The combination of the above factors makes consumers feel the pain of "price backstab". Behind it, it is also a signal of great changes in consumer psychology-under the economic cycle, consumption power has undergone structural differentiation. In the past, consumers were willing to pay a premium for quality, but now they need goods with a more "quality-price ratio".

Only reduce the price, not lower the quality.

New changes have taken place in the industry.

China’s first discount snack player’s wife appeared in Zhejiang in 2010, but the discount snack shop opened in the past two years, actually stepping on the current economic cycle.

The White Paper on Hard Discount of Snacks in China shows that the discount snack shops sinking into the community are 20%-40% cheaper than traditional retail stores; Average single consumption is 30-50 yuan.

Yang Yinfen said that good shops take the route of high-quality snacks, the cost of raw materials, the input cost of all links in the supply chain, quality control standards, etc., so the price is higher than that of discount snacks; However, if the price is adjusted again, the good shops will not become discount snacks. "The business models are different, the operating costs are different, the brand positioning is different, and the industry ecology is different. Even if it falls to the price of discount snacks, it will not solve our problems."

What is the problem with good shops? "Under the business philosophy of insisting on making high-quality snacks, there is no internal balance between price and quality, and some qualities that consumers don’t care about have caused misunderstandings to consumers. Now, we must optimize these unnecessary costs and return to competitive pricing. "

Back to competitive pricing, but the good shop drew a red line for itself-only price reduction, not quality reduction. Under this red line, optimizing unnecessary costs and cutting off worthless waste become the key.

What is worthless waste?Reflected in the quality control, it is necessary to control the quality that consumers really care about and squeeze out unnecessary costs, taking the quality route, but the products are not so expensive.

Taking nut products as an example, as raw material-based products, in the past, good shops required suppliers to purchase raw materials with specified specifications in the market, and the procurement cost remained high due to high grade.

Now, on the one hand, good shops bring the purchase of bulk nut raw materials into the direct mining system with suppliers, on the other hand, they change the strategy of raw material acquisition, carry out unified market mining, and then classify raw materials. Use different types and grades of raw materials to make different types of products.

Taking macadamia nuts as an example, products with different specifications are used to produce canned nuts, bagged products and comprehensive nuts. Small fruit has the advantage of high kernel opening rate and fullness, so it is used in comprehensive kernel products. By maximizing the use of raw materials, the price of each type of products has dropped by 5-10 yuan.

Another kind of raw material products has also found a way to reduce costs. Dried mango, as one of the explosive products of good shops, has been deeply loved by consumers. Dried mangoes used to be purchased from abroad and transported to China for processing, and there was a waste of raw materials in the middle. This year, good shops have greatly reduced the transportation costs of fresh fruit imports and the waste of finished products by supporting suppliers to set up factories overseas.

In order to achieve "price degradation, quality does not degrade",Yang Yinfen also set up a "Maori red line" internally, and once it is higher than the red line, it will "all fight back".At the same time, the internal cashier system is being tested: quickly identify the gross profit of 1600 items, and the cashier system cannot settle accounts above a certain proportion. In this way, internal teams are forced to reduce intermediate costs and improve management and operational efficiency.

To reduce the price, it is necessary to let consumers feel it.

Since July this year,Good shops began to explore the new pallet structure, and finally realized that the products with popular price and drainage products accounted for 80% of the total.

For this pallet structure, Yang Yinfen elaborated like this-

"The high-quality route goes up, the selection standard is the highest, and it is better to eat, healthier and fresher; Intermediate layer, which sets down the standards that consumers don’t care about in raw materials and auxiliary materials to meet the price requirements of consumers; The most cost-effective product at the bottom is a product that gives consumers thoughts. The key point is to cover young people who agree with the brand and provide them with more and better choices. "

This strategy focuses on differentiated competition. Under the growth flywheel formed by "low gross profit, high turnover and large scale" of discount snacks, homogenization competition is a fatal injury, only to see who is cheaper and who is in a better position. Good shops should build competitive barriers through differentiated innovation, so that consumers can feel that good shops are "delicious and not expensive".

Crispy pancakes sold for 200 million yuan in 2021. The special feature of this product is that 18% fresh potatoes are added to the formula, which makes the biscuit have a unique aroma and taste. This potato is a good product. The shops and suppliers compared the potatoes from all producing areas in China, and after more than 300 experiments, they selected Tengzhou potatoes in Shandong. Tengzhou potato has a high degree of standardized planting, which is convenient for machine peeling and saves costs greatly. The seasoning of crispy pancakes is exclusively provided by a Thai company, which keeps the unique taste.

Because of the scale effect due to the high basket-lifting rate, good shops have long ago hit the gross profit margin of this product to the lowest, and the 300-gram product sold for 12.9 yuan, making it a differentiated "explosive product". At present, the price of 1.32kg products of the same type in Sam is 59.8 yuan, which translates into 22.65 yuan per catty and 21.5 yuan per catty for good shops.

Yang Yinfen said that good shops should make more differentiated "low-priced explosives" like crispy pancakes. Low-price sales is not to engage in absolute low prices, but to make a step on the actual needs of consumers, to give consumers more than expected prices, and to bring more than expected experiences.

In some new products with explosive potential, "scale first, then profit" will enhance the purchasing scale and bargaining power of good shops and provide consumers with more products with high quality and price ratio.

Except for a few areas and special stores, nuts such as macadamia nuts, pine nuts, pistachios and cashews, meat snacks such as pork breast, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices.

Taking nuts as an example, the price reduction of macadamia nuts, pine nuts, almonds and other nut products after price adjustment is up to 40%.

The pork jerky with the first order rate is the key product of this price adjustment. The price of the classic pork jerky is lower than that of Sam, Boxma, 89 yuan, Sam, and 65 yuan, a good shop. A bag of 60g hand-torn preserved meat, membership price of 5.9 yuan, dropped by 40%.

It is not difficult for customers who often visit good shops and stores to find that nearly 30 products of bread and cake products have membership prices: take scattered waffles as an example, the decline is 38%, and rye toast (300g), whole-wheat toast with red dates (300g) and low-fat whole-wheat toast (170g) are all frequently purchased.9.9 yuan……

Now, when we walk into the good shops, there are more explosive snacks that are lower than those in 9.9 yuan, and the prices of these hot snacks such as ganliren, kelp and dried mango are all down. The current membership price of another explosive product, Flandy Strawberry Dried, is only 49.9 yuan/kg, down 40%.

The price of crisp dates (35g), which has sold hundreds of millions of bags and been "stamped and verified" by numerous foodies, was also transferred from 7.9 yuan to 5.9 yuan for one bag.

Yang Yinfen said that the price reduction is below 20%, and consumers don’t feel much. "Everyone thinks you are expensive, so you must change, stay the same, and you will die."

The bottom line of price reduction comes from the improvement of supply chain efficiency

"This is a major business change for the company." Yang Yinfen said that good shops must ensure that they are still at the poker table in the future.

According to the consulting data of Ai Media, from 2010 to 2022, the size of the snack market in China will increase from 410 billion yuan to 11,654 trillion yuan, and it will maintain a steady growth trend in the next few years.

The plates in China snack market are expanding, but the channel reform is fierce, and the market share of good shops is shrinking. According to the data of Euromonitor and China Merchants Securities, in 2022, the market share of good shops is 1.6%, and the number one Mars is only 3.5%. The snack market is very scattered, and there is no scale effect.

In such a short time, there are so many discount snack shops in the market, and the attack speed is so fast, just like Ali and JD.COM looked down on Pinduoduo in those days. Now, the market value of Pinduoduo, which started from the low-end market, is four times that of JD.COM. Will such "low-end subversion" happen in the snack circle?

The exterior is changing vigorously. Where should the good shops go in the future?

Yang Yinfen believes that there is a certain capital bubble in the snack industry. There are 18 snack brands in a county. Is it that the enthusiasm of China consumers to eat snacks has suddenly increased by four or five times? The snack industry earns hard money, noThe low price supported by profit cannot be copied and sustained, and then there will be a elimination period and a cooling-off period.

Good shops have their own way to go.

According to the third quarterly report of Liangpin Shop, 291 new stores were opened in the third quarter, and the sales in South China, Southwest China, North China and Northwest China all achieved double-digit growth, and the sales of direct retail business increased by 35.33% year-on-year.

By opening a store to seize the blank market, expand the scale, gain sales growth, further improve efficiency and reduce costs. Yang Yinfen said that under the current competitive situation, good shops give priority to revenue growth, reduce profit requirements, and benefit consumers and cover a wider range of people by integrating supply chain resources.

Yang Yinfen frankly said that this competition made him see that there is still room for improvement in supply chain management of good shops, and good products need to be upgraded again.

All recessions are essentially replaced by lower-cost and more efficient models. Yang Yinfen, who rolled out from the price war, has a clear understanding of this. A good shop that is about to enter the age of 18 needs a new supply chain revolution to complete the "adult ceremony".

"We are not afraid of being caught, and what can’t kill us will make us stronger." Yang Yinfen said.

To be friends with consumers, this "supply chain revolution" must be fought down.

At present, it is not only good shops that are making large-scale price adjustments to cope with this change in the retail industry.

During this period, the box horse fresh played the "moving mountain price", which set off the prelude of the box horse reform. The low price of "moving mountains" mainly comes from the reform of supply chain.

The low price of discount snacks comes from low gross profit, high turnover and large-scale opening of stores. Through opening and joining, it can expand rapidly, make large-scale sales and form an absolute right to speak on the price of suppliers.

Yang Yinfen said that good shops and discount snacks are two completely different species. Discounting snacks is a channel logic, not a supply chain, not producing snacks, but a supplier. Good shop is channel+product logic, which has established a long industrial chain that goes straight back to the origin of raw materials. It is determined by the self-operated model that packaging should be designed, research and development should be done and product quality standards should be made.

The two have formed different price logic, and the methods of squeezing water from the supply chain are also different.

The way for a good shop is to squeeze water from lean management, save costs, and get rid of all wastes that customers think are worthless, so that every partner in the industrial chain can become a participant, contributor and beneficiary of reducing costs and increasing efficiency.

Back to the key question, why can good shops concentrate on reducing prices in a short time and directly benefit consumers?

On the surface, this is a price war, but in essence, it is a supply chain revolution. The key to winning is who has the ability to fight this supply chain revolution, and who has the ability to fight can truly reduce prices without degrading quality.

Squeezing water from the supply chain is a game of discourse power, cost control, product quality, production efficiency and commercial efficiency. To obtain a reasonable and competitive cost and have sufficient control over the supply chain, the core is to get the advantages of the whole chain, not just one port.

There are 330 suppliers of good shops. To control such a huge supply chain network and achieve a breakthrough requires long-term accumulation and upstream and downstream capabilities of the entire supply chain.

Yang Yinfen told suppliers that this industry is undergoing profound changes, and all walks of life are involved. If you don’t, you will be swept away by others. But this kind of roll is definitely not the ultimate squeeze on suppliers. "Suppliers are insecure and people don’t play with you." Yang Yinfen said.

This revolution began as early as 2020, and the strategic goal of the good shop this year was to form a breakthrough in cost audit. Help suppliers improve their lean management capabilities through 12 dimensions, such as job standardization, automation and continuous flow operation. In that year, good shops visited nearly 30 suppliers, and the procurement cost of suppliers decreased by 19.13 million. In 2021, the cost was reduced by 23 million.

The data accumulated in this large-scale audit provides an important reference for cost pricing, and the good shop has established a cost database and a set of digital management system for managing supply chain costs.

Still in 2020, the good shop promoted the factory to send the "seven-day fresh" model directly, and it took only seven days for nuts to be placed from order to harvest every day, which greatly improved the freshness. Good shops broadcast live in the factory, so that consumers can see the improvement of speed and efficiency with their own eyes. The conversion rate has increased by 102% and the repurchase rate has increased by 89%. The factory direct delivery mode saves 6 million yuan in logistics cost one year. Now, this mode is fully promoted in the supply chain system of good shops. And the premise of promotion lies in:

All factories that produce "7-day fresh" products need to meet a strict condition-on this single product of comprehensive nuts, the qualified rate of arrival in 2019 can reach 99.5%, that is, no more than 5 defective products per 1,000 pieces. In addition, the good shop also reached an agreement with the factory-the factory authorized to open the monitoring of the production process to the quality control personnel of the good shop and implement cloud monitoring for every link.

The explosion of over 100 million pieces of fragrant iron eggs dropped by 23% this time, and the space for price reduction was dug out from lean management. Under the guidance of the good shop, the supplier saved 1.05 million yuan a year by optimizing the production equipment, changing the method of peeling eggs, upgrading the packaging technology, and introducing color sorters instead of manual selection of "flower eggs". At present, the price per catty of this product is 39.9 yuan, and 92g of the box of Ma Xiang halogen iron eggs in bags is 9.9 yuan, which translates into a price per catty of 53.8 yuan.

The logistics carton of the New Year Festival has been reduced by 18.4% in 2022. Can it be squeezed further this year? The good shop will disassemble the packaging box, dig it one by one and adjust it one by one. It is estimated that the cost will be reduced by 8.62 million yuan in 2024.

In the end, these little costs are reflected in the price reduction of products and the benefits are given to consumers.

Where is the difficulty in the price reduction reform of good shops?

"It is necessary to further build consumers’ quality mentality for good shops; And be alert to the inertia of internal system operation. " Yang Yinfen said:"Snacks are popular products. What we do is the business of people who love life and enjoy the quality of life. The key for us to be friends with consumers is to ensure quality, and never make low-quality and low-priced products. Always remember that our initial intention is to be "the quality of conscience, everyone’s shop."

Contributor: Cai Yudan

Editor in charge: