SUV sales in March： Model Y is far ahead, and Mercedes-Benz GLC is selling crazy.
Affected by the price war, the domestic auto market showed strong vitality in March, with retail sales reaching 1.69 million vehicles, up by 6.2% and 53.1% respectively from the same month and the previous month, among which SUV once again took the lead, with sales of 801,070 vehicles, accounting for 47.21% of the market share, up by 10.76% and 47.63% respectively from the same month and the previous month, which shows that the SUV market still maintains a strong growth momentum.
Specifically, the best-selling SUV model in March was 47,917 vehicles, and it was also the only model with a monthly sales of 40,000, leading the second place in Song Pro DM-I (27,446 vehicles). However, although the sales volume of Model Y is good, it is still down by 12.78% compared with the same period of last year, which shows that it is still influenced by its own brands. After all,,, and so on have joined the price war, and the cost performance is very high. However, considering that Model Y has risen against the trend in the price war, it can still have such sales volume, and its competitiveness can be seen.
Undoubtedly, the biggest winner in the SUV market is that three models have entered the top five and four models have entered the top fifteen, and there are both plug-in models such as Song PLUS DM-i, Song Pro DM-i and Tang DM-i, as well as pure electric models. Except Tang DM-i, all four models are frequent visitors on the list, all of which have certain influence. Coupled with the recent launch of the glory version, the price has been lowered and the configuration has increased, and the sales volume is natural.
BYD Song PLUS DM-i is the sales champion of its own brand new energy SUV, and it is also the sales champion of its own brand fuel SUV. The new car was rejuvenated earlier, and the whole system comes standard with 8AT transmission. The level of intelligence is also the best among traditional car companies, and with greater concessions, the sales performance is still strong, but it is not weak next door, and it will be replaced soon, and it will still face greater pressure in the future.
In March, the sales volume declined both in the same period and month-on-month, and it was still the first new force and the first SUV. After all, there have been many heavy new cars recently, such as the new 001, the new model, etc. The old L7 is also clearing its inventory at a reduced price, which has somewhat affected the M7. However, with the help of HarmonyOS car and ADS 2.0, there has been a big discount recently. The price of the rear-drive version has been reduced by 20,000, and the price of the rear-drive intelligent driving version has been reduced by 10,000, which still keeps selling well. It is worth mentioning that the M7 will be redesigned next, the product strength will be improved, and the old models will be reduced in price to clear the inventory. However, they will also be listed. If they are both 250,000-class SUVs, who would you choose?
Surprisingly, the joint venture fuel SUV sold 19,000 vehicles, ranking fifth in the SUV sales list. On the one hand, as a first-line luxury brand, it has a wide popularity and reputation in the market, and naturally has natural advantages in sales. On the other hand, Mercedes-Benz GLC has recently given a big discount, with a price reduction of about 50,000, and more than 370,000 entry models can be bought. Although the price is exchanged for the quantity, the comprehensive strength of GLC is still worthy of recognition. After all, the discount at the same level is about 100,000, which only ranks 15th.
Look at other models on the list, Haval H6, Geely and, all of which are frequent visitors on the list, with more than 10,000 vehicles in March. All four models have good product strength and user base, and they have also received large discounts recently. For example, Feng Landa bought a joint venture compact SUV in the early 110,000 s, which is still very attractive.
Overall, independent brands still occupy an absolute advantage in the SUV market, and the proportion has increased compared with last month. It can be seen that the R&D and production capacity of independent brands in the SUV market has been continuously improved, which can meet the diversified needs of consumers. At the same time, new energy vehicles and fuel vehicles account for half of the list, showing the rapid development of the new energy vehicle market and the increasing acceptance of new energy vehicles by consumers.
In addition, under the price war, the SUV market in March showed the characteristics of diversification and fierce competition. Although consumers pay attention to many factors such as product performance, appearance, configuration and brand reputation, price is still an important influencing factor, and most of the listed models have great discounts recently, but "exchanging price for quantity" is not a long-term solution. The focus should be on brand reputation and product strength to better meet consumers’ demand for car purchase and cope with market changes.
