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Online celebrity’s "Uncle Shoushan" Yu Xinwei

　　The spotlight hit a dark, stubble-covered and wrinkled face with a "Mediterranean" hairstyle on his head. Some people joked that this is a face that has been "kicked" by an angel.

　　On the afternoon of November 11th, Yu Xinwei, a 45-year-old farmer from Hebei Province, appeared on the stage for the first time in the A3 studio of Beijing Starlight Film and Television Park. At first, he was too nervous to open his mouth, and the host kept guiding him to complete the 10-minute interview. And when he began to sing, his deep and magnetic voice rippled away. The middle-aged rough man seems to gradually regain his confidence. After singing a song "A Cut of Plums", several rows of lights are brightly lit in front of the stage — — "The challenge is successful!"

　　From the small mountain village in Longhua County, Chengde to Beijing, from chicken farmers to online celebrity with millions of fans, in the past half month, Yu Xinwei ushered in the highlight moment of his life with a beautiful and beautiful poem recitation video of Farewell to Cambridge. On November 2nd, this video reached 8.638 million hits, ranking first in Tik Tok’s hot list that day, and his Tik Tok account "Uncle Shoushan" became popular. Immediately, the online number of his live broadcast room suddenly increased to 10,000 to 20,000, and more than 20 media followed. CCTV variety shows such as "Golden 100 Seconds", "Avenue of Stars" and "Open the Door" have sent invitations one after another.

　　In fact, Yu Xinwei has been active in the short video platform for nearly two years. "I used to sing, but I didn’t expect to recite it for the first time, but it was a fire … …” He still hasn’t understood the logic of the red explosion, and he has confessed the bonus he got as a result.

　　There are many conditions for raising cattle and farming

　　Owe more than 300 thousand foreign debts

　　Life always inadvertently brings unexpected joy. The gift Yu Xinwei received came from an ordinary evening when he was busy with farm work.

　　It was October 26th. Seeing that the sun had set, Yu Xinwei wanted to find a song quickly. As usual, he recorded a singing video and posted it on the Internet, only to find that all the songs he was good at had been sung once. "There were no new songs, so I temporarily recited a section of Farewell to Cambridge."

　　He has a talent for imitation, and usually likes to ponder over the dubbing of TV programs such as Animal World, Archives of National Treasures and China on the Tip of the Tongue. Facing the camera of the mobile phone, when he opens his mouth, it is a rich broadcasting cavity.

　　This video was not broadcast much that day, and Yu Xinwei was somewhat disappointed. Four or five days later, the live broadcast room suddenly flooded into tens of thousands of people, and the phone kept ringing. "I just know that it is on fire."

　　Netizens were surprised by his magnetic voice and the sharp contrast with his rough face. In the first few days of the popular network, I received five or six media a day, and Yu Xinwei was in a trance. "I feel that this accident is too unreal, just like dreaming."

　　Yu Jia has six brothers and sisters, and Yu Xinwei is the youngest. After graduating from junior high school, he went to Jinan as a soldier. After leaving the army, I ran a restaurant, sold snacks and opened a barber shop. After many twists and turns, I finally saved a sum of money.

　　In order to "make Qian Shengqian", in 2013, Yu Xinwei contracted 350 mu of forest in his hometown and planted more than 50,000 Chinese pine and spruce trees. A year later, he built a cowshed of more than 200 square meters and raised more than 20 cows.

　　But the mountains and cowshed are in a lot of conditions — — The Chinese pine market suddenly fell, and no one wanted to sell it at half price in 2016; When pruning trees, I saw the soles of my feet, cut a gap 5 cm long, had surgery for 5 and a half hours, and stayed in the hospital for 40 days. The wind blew the fire and burned the whole cowshed; There are also two cows that rolled down the hill while eating grass and fell to their death … …

　　"I’m a little unlucky, but it also has something to do with my personality." Yu Xinwei said with emotion, "Cattle were originally raised for sale, but after a long time, I was reluctant to sell. Three cows all died of old age in my cowshed … …”

　　Watching the first cow die, Yu Xinwei squatted in the cowshed and cried. He saw the old cow struggling with its head tilted and tears streaming down its face. From then on, he stopped eating beef.

　　"No ‘ Kill the heart ’ Can’t do business. " After several years of tossing, Yu Xinwei owed more than 300,000 yuan in foreign debt.

　　Live broadcast can earn up to 9000 yuan a day

　　Insist on paying off debts in two years

　　The reality of heavy debts will force Yu Xinwei to work on the construction site. During the break, he paid attention to short videos and live broadcasts. "In a live broadcast room watched by thousands of people, some fans asked how much they could earn a year. I heard the blogger say that there were more than 200,000." This number immediately impressed Yu Xinwei.

　　In December 2018, this taciturn middle-aged man got up the courage, registered an account on a short video platform and began to release videos regularly.

　　He named himself "Uncle Shoushan" — — Surrounding his village of Baoshan Ying, there are four mountains, all of which have their own names: Songshuliang, Maijigou, Sangshugou and Dadingzi.

　　So what’s to show? It occurred to him that he loved singing since he was a child. So in the field, he dressed in farming clothes and began to sing. A mobile phone was set up on a tripod, and with the accompaniment of the national K song, applause seemed to ring from the mountains.

　　You don’t have to face people, Yu Xinwei in front of the camera is more comfortable. But "after all, it is not professional, and I often sing wrong at first." In order to record a one-minute "Cut the Plum", Yu Xinwei stood in the snow for 50 minutes in a red scarf and sang dozens of times, "shaking with cold".

　　After more than three months, the number of fans continued to stay at 46,000. In March 2019, he selected more than 10 songs at home, wrote their titles on the wall, and started the first live broadcast against the wall. In the one-hour live broadcast, there were more than 400 online people. Yu Xinwei was too nervous to talk about interaction. He just sang it in turn according to the song list, but he still earned nearly 1,000 yuan. After half a year, he simply took turns to appear with his wife. After singing, I talked about my parents’ short stories and showed the real life in the mountain village. The live broadcast lasted for eight or nine hours every day. With the increase in traffic, Yu Xinwei also received a considerable reward. "Sometimes two or three hundred yuan, sometimes two or three thousand yuan, the most earned 9000 yuan a day." After nearly two years of live broadcast, Yu Xinwei earned more than 500,000 yuan. By this spring, all his debts had been paid off.

　　"It’s light without debt, but I think it’s too easy to earn this kind of money." In his view, this kind of income makes people excited for a short time, but it is difficult to feel at ease for a long time.

　　Try e-commerce to bring mountain products.

　　Be worthy of fans

　　At 6 o’clock in the morning after the CCTV program was recorded, Yu Xinwei took a car and rushed to his hometown. The car was crowded and the driver kept riding. Six and a half hours later, Yu Xinwei returned to his hometown — — Baoshan Village, Qijia Town, Longhua County, Chengde.

　　Several neighbors embraced Yu Xinwei with smiles on their faces and greeted him warmly. "Are you back from Beijing?"? Did people send you a gold necklace? " — — As early as half a month ago, the news that Yu Xinwei was invited by CCTV spread in this village surrounded by mountains, but Yu Xinwei pointed to a box of milk powder he brought back. "I sent this." Until recently, the villagers suddenly realized that the live broadcast was very profitable. He Lixia, his wife, said helplessly, "How can I earn so much when the income is being circulated?"

　　Yu Xinwei still lives in the old house built by his parents 38 years ago. A courtyard is surrounded by red bricks. At the back of the courtyard, a row of tile houses covering an area of more than 90 square meters is divided into five bays. Inside the house, the white wall skin is peeling off, and more than 200 songs are conspicuously posted on the wall, including Norwegian Forest, old boys and Laughing at the World of Red Dust … …

　　After feeding more than 500 chickens and patrolling the forest, Yu Xinwei returned to the room, started the live broadcast and skillfully shouted: "Family … …”

　　"Most of my fans are middle-aged people in their 40 s and 50 s, and there are 85-year-old people. Some of them, in the past two years, have basically been a live broadcast without landing with me. " When I mentioned this group of fans, Yu Xinwei was filled with emotion.

　　He also wants to find a new way to realize cash, and try to interact with the e-commerce anchor Lian Mai to bring goods during the live broadcast. "On one occasion, an e-commerce anchor selling jade articles brushed more than 2,000 yuan and joined us. She wore a leaf-shaped Yu Pei around her neck, asking for 128 yuan, and sold more than 90 orders that day. " He Lixia recalled that when the samples were sent home later, her husband was so angry that he couldn’t eat. "(Yu Pei) was completely different from the video. Rough workmanship, and the shape is two or three times larger, five centimeters long, too ugly! "

　　Although more than 90 singles have only returned two pens, Yu Xinwei understands that he has hurt the hearts of some fans. Since then, he often muttered: "To be worthy of fans, cheat people can’t make money."

Lead: in the inheritance of national culture, let business be good.

Throughout the ages, countless splendid civilizations in the long river of human history are like stars all over the sky, and as the only uninterrupted civilization among the four major civilizations in the world, Chinese civilization has always been shining.

In recent years, with the continuous improvement of Chinese people’s cultural self-confidence and national identity, Chinese elements, oriental implications and national non-legacy crafts are breaking through the cultural circle of modern trends and redefining the concept of "fashion".

At the same time, China’s traditional culture is injecting more and more creative inspiration and spiritual core into China brand, colliding with modern trends and technology to produce symbolic "totem products" and cultivating them into a unique cultural symbol for a generation, of which Hua Xizi is one.

Following the series of "Miao Impression" and "Dai Impression", Hua Xizi recently officially launched a series of new products of "Mongolian Impression", including six kinds of makeup including "jade nourishing honey powder cake", "jade nourishing gauze powder cake", "jade nourishing air cushion", "blush", "eye shadow tray" and "lip gauze", and combined with the famous makeup artist and star stylist Park Kewen to create a casual look.

As a "Chinese-style exploration" linking public welfare and business, the series of "Mongolian Impression" is new, and at the same time, Huaxizi’s public welfare "clothes and veins pass down plan" is also in its third year. This year, Hua Xizi brought brand-new national uniforms to 10 schools and more than 3,300 Mongolian students in Horqin, Inner Mongolia.

First, inherit the Mongolian ingenuity

Convey the beauty of multi-ethnic culture

Saddles, quiver, leather pots, purses … Long-term nomadic life has made Mongolians develop the habit of sewing necessities with fur as raw materials. Over and over again, leather goods have become the epitome of Mongolian culture, and it is also Mongolians’ insistence on beauty to depict or burn beautiful patterns on leather.

It is understood that each Mongolian leather painting has to go through painting, leather cutting, carving, dyeing, polishing, setting and other processes, and it takes dozens of pure manual processes to complete a leather painting. In 2008 and 2021, Mongolian harness making skills and Mongolian leather arts were approved to be included in the second and fifth national intangible cultural heritage lists respectively. However, due to the complicated working procedures and high material cost of harness making and leather making, its inheritance and protection are facing bottlenecks.

Adhering to the original intention of inheriting the intangible ingenuity of the Mongolians, in the series of "Impression of the Mongolians", Hua Xizi fully integrated traditional saddle craftsmanship, intangible leather carvings, Mongolian totem patterns and other elements. In order to make the products truly reflect the artistic essence of the Mongolian people, Hua Xizi invited Mr. Gawa, the non-genetic inheritor of Mongolian Kerqin leather carving paintings, to explore the leather carving skills together.

Makeup is the integration and unity of material creation and experience creation. In addition to the inheritance of national intangible arts and crafts, Hua Xizi’s "Mongolian Impression" series of new products is also closely related to Mongolian traditional culture, costumes and daily life, which is both artistic and practical. For example, the color of blush is inspired by the rosy and shining cheeks of Mongolian girls under the sunlight; The color of lip yarn is inspired by Mongolian daily food-Mongolian pot tea; The seven colors of the makeup tray come from seven different natural scenery colors such as Xiaguang, Desert, Grassland, Starlight, Mountain and Red Sun.

In addition, in order to convey the cool and comfortable beauty of Mongolian people from the perspectives of cosmetics, makeup and makeup education, Hua Xizi also joined hands with Du Fu, the brand image spokesperson, and Park Kewen, a famous makeup artist/star stylist, to launch the cool and comfortable beauty cosmetics in combination with the Mongolian national characteristics, combining the freedom, agility and coolness of horseback riding people with China’s makeup innovation, giving the beauty of traditional fashion.

From the "Miao Impression" series, which combines the forging and engraving technology of Miao silver ornaments and the representative totem patterns of Miao Yin, to the "Dai Impression" series inspired by the Dai classic peacock totem, Dai classic flower plants and Dai makeup, and finally to the "Mongolian Impression" series recently launched, Hua Xizi is exploring more possibilities for the integration of traditional cultural propositions and fashion tracks, and gradually building a complete and diverse series through deep excavation of the traditional culture of the Chinese nation.

Second, join in national public welfare

Burning lamps in the dark and sowing seeds in the sun.

While drawing nutrition and inspiration from national culture, Hua Xizi also devoted himself to the cultivation of national public welfare undertakings and became a member of the inheritance of national culture. This year, along with the new series of "Mongolian Impression", Huaxi Zi’s public welfare "clothing and vein passing down plan" came to its third year. Previously, the program had customized "exclusive national uniforms" for 1,800 Dai students and 1,600 Miao students in mangshi, Dehong Prefecture, Yunnan Province, and Leishan County, Qiandongnan Prefecture, Guizhou Province. “

In 2021, the Legend of Clothes Project was initiated by Zhejiang Yige Charity Foundation with the support of Huaxizi brand. It is dedicated to creating school uniforms with its own national cultural characteristics for 56 ethnic groups, enriching campus culture, highlighting the beauty of ethnic groups, enhancing students’ national identity and pride, enhancing their self-confidence in national culture, and promoting the protection and development of national culture.

This year, Hua Xizi cooperated with the team of professional designers of China Academy of Fine Arts for public welfare, and brought exclusive national school uniforms with national characteristics and modern aesthetics to 10 schools and more than 3,300 Mongolian students in Horqin, Inner Mongolia.

These exclusive school uniforms take sky blue and Hadabai with strong regional culture of Inner Mongolia as the main color matching, skillfully use the modeling elements such as Hamur pattern, pomegranate pattern, button tab and vest with strong Mongolian characteristics, and incorporate the ancient edging technology of splicing rags. At the same time, the school uniform also combines contemporary design elements and sports and leisure styles, and the overall design is solemn, generous, comfortable and free.

As a matter of fact, the plan of "from generation to generation" is just one of Hua Xizi’s "Yiwen public welfare". At present, the brand has also landed in the "paying fire inheritance plan" of "ethnic culture entering the campus". The first phase of this project has entered Liangshan Prefecture, Sichuan Province, and it is planned to invest 5 million yuan in five years, which will help young people to contact, learn and inherit the distinctive intangible cultural projects in the classrooms of 100 local minority schools. It is estimated that 100,000 students will directly benefit.

Huaxizi, founded in 2017, is a young brand, which is doomed to have no time to show its true side to the outside world. However, in the cultivation of national public welfare undertakings year after year, the public will gradually realize that the cultural connotation and social responsibility carried by Hua Xizi are far deeper and broader than expected, which will become a valuable invisible asset of the brand and support the brand to go longer and further.

Third, build China’s fashion discourse system.

Let culture and technology meet at the top of the mountain

Nowadays, when people mention oriental make-up, Hua Xizi is basically the brand that is first remembered. More crucially, this association has not only happened in China, but also in the global scope.

In the past few years, Hua Xizi has gradually brought "Oriental Culture" and "China Makeup" to more than 100 countries and regions around the world, such as the United States, by building a global independent station, entering Amazon and creating official overseas media content.

On the eve of "China Brand Day" this year, at the first China Brand Global Communication Conference hosted by Xinhua News Agency, Hua Xizi was selected as the TOP10 outstanding cases in the comprehensive field of global communication of China brands, among which Maotai and Huawei were among them.

From oriental wisdom, such as Chinese herbal medicines and ancient prescriptions for beauty, to traditional materials, such as bamboo weaving, Suzhou embroidery, filigree inlay, glass, and then to carved lipstick, jade-nourishing series and Mongolian impression series, behind one creative aesthetic product after another, it is Hua Xizi’s fusion and innovation of China traditional culture, and it is also the condensed result of his years of deep cultivation and scientific research.

From the very beginning, Hua Xizi took it as his responsibility to inherit the oriental culture, constantly improved the product research and development power, brand culture and aesthetic value with the standard of a century-old brand, constantly dug deep into traditional aesthetics and crafts, collided and combined modern science and technology with traditional culture, and endowed tradition with fashion.

In order to better explore China’s characteristics in the fields of color, technology and materials, Hua Xizi has repeatedly broken into the "no man’s land" in the field of makeup since its establishment. In China, Huaxizi is not only the first brand that explicitly proposes to build an "Oriental Beauty Cosmetics R&D System", but also owns the first CMF laboratory of China Beauty Cosmetics brand and the first holographic AI sensory behavior research system in China.

Last year, Hua Xizi announced for the first time its five-year plan to build an oriental beauty research and development system, and planned to invest more than 1 billion yuan to lay out the layout in several areas of product innovation, basic research and applied basic research, so as to create a comprehensive and technologically advanced oriental beauty research and development system.

Specifically, the research and development system of oriental beauty cosmetics is not only a point-like exploration of combining oriental characteristics in formula or raw materials, but also includes a whole system of research on skin color of oriental skin, theoretical research of traditional Chinese medicine, research on oriental raw materials, research on oriental formula, research on oriental technical system, research on oriental color system, research on oriental materials, oriental crafts and modern applications.

Cultural self-confidence is the most basic, deepest and lasting force in the development of a country and a nation. So is the cultural self-confidence of the brand. For a long time, the standards, culture and system of China’s make-up industry have been deeply branded by the West. For domestic make-up, the establishment of the research and development system of Oriental Beauty Makeup needs long-term persistence.

From dermatology research, raw material research, formula innovation, to strict quality control standards, to a comprehensive evaluation system … Huaxizi, whose roots in science, technology and culture are getting deeper and deeper, is gradually building its own fashion discourse system and "going out" on behalf of China brand, so that the power of China brand and China culture can be seen by the world.

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　　Xinhua News Agency, Guiyang, July 3 rd Title: Revealing the world’s largest "pot cover": 4,450 reflection units spell out the world’s largest and strongest "Eye of the Sky"

　　Xinhua news agency reporter

　　Remember what the "pot cover antenna" looks like?

　　On July 3, 2016, the world’s largest "pot cover" with a diameter of 500 meters was erected in Guizhou karst tiankeng.

　　It is the 500-meter spherical radio telescope, the largest and most powerful single-aperture radio telescope in the world.

　　It is called "Eye of the Sky", which is used to listen to the sounds in the depths of the universe and observe the mysteries of the universe.

　　Start with Xue Huadian on old TV.

　　When the old TV can’t receive the signal, the screen is not blank, but Xue Huadian is flashing. In fact, these Xue Huadian are electromagnetic wave signals, including radio emission from space.

　　In 1933, scientists in bell laboratory accidentally discovered the stable radio emission from the center of the Milky Way with a highly sensitive receiver, which opened the door to radio astronomy.

　　Anyone who has used the "lid antenna" knows that the larger the lid aperture, the clearer the TV picture. For radio telescopes, the larger the aperture, the farther you can see. Radio astronomers all over the world are pursuing to build a larger-caliber "pot cover" to improve the sensitivity of radio telescopes.

　　Peng bo, a researcher at the National Astronomical Observatory of the Chinese Academy of Sciences and deputy manager of the 500-meter spherical radio telescope project, said that the radio telescope had been short of funds at the beginning of its design and construction, but scientists were unwilling to reduce its caliber no matter what it was reduced.

　　"Space is mixed with all kinds of radiation, and distant signals are like cicadas in thunder, and there is no super-sensitive ‘ Ear ’ I can’t tell it at all. " Nan Rendong, chief scientist and chief engineer of the 500-meter spherical radio telescope project at the National Astronomical Observatory of the Chinese Academy of Sciences, said.

　　Previously, the most sensitive radio telescopes in the world were the 100-meter telescope in Bonn, Germany and the 300-meter telescope in Arecibo, USA. The former can move and "shake its head", while the latter is built with the help of karst potholes on Puerto Rico island.

　　At the 1993 International Radio Union Congress, astronomers from 10 countries, including China, proposed to build a new generation of radio "big telescopes", eager to go back to the original universe and solve many difficult problems in astronomy before the radio wave environment was completely destroyed.

　　"Building the world’s first large-caliber radio telescope is the dream of teacher Nan Rendong and several predecessors, which embodies the ambitious ambition of China astronomers." Peng bo said.

　　At the end of 1995, more than 20 universities and research institutes in the United Nations of Beijing Observatory set up the China Promotion Committee of Radio "Large Telescope", and put forward the karst engineering concept of building a spherical reflector, namely "Arecibo antenna array", by using Guizhou karst depression.

　　Since then, scientists in China have further promoted the concept of karst and proposed to independently develop a new karst unit, namely a 500-meter spherical radio telescope.

　　In order to set up a new generation of radio "big telescopes", scientists have turned over the karst mountain areas in Guizhou through satellite remote sensing. Peng bo recalled that at that time, the Observatory commissioned two institutes to conduct independent search and select from more than 300 candidate potholes. As a result, Dawodang, located in Pingtang County, Qiannan Prefecture, got the highest score twice.

　　The conditions provided by natural karst potholes in Guizhou have always been the most unique and the largest and strongest foundation for China Radio Telescope in the world.

　　Not just a big circle — — What is the strength of China Radio Telescope?

　　Whether you are near a large radio telescope, climbing the observation deck on a nearby hill or watching a virtual reality video, you can intuitively feel its first feature — — Big. Scientists describe it as a "giant eye for watching the sky".

　　Wang Qiming, chief engineer of the 500-meter spherical radio telescope project at the National Astronomical Observatory of Chinese Academy of Sciences, said that more than 10,000 tons of steel were used only for the ring beam, cable net and six towers supporting the feed cabin.

　　"The total reflecting surface of the telescope is 250,000 square meters, which is equivalent to the size of 30 standard football fields. Although the reflective panel is only 1 mm thick, it also uses more than 2,000 tons of aluminum alloy. " Wang Qiming said.

　　However, the large radio telescope is by no means a "stupid" metal pile, it is the most sophisticated astronomical instrument. Due to the adoption of the feed platform with optical, mechanical and electrical integration and the secondary adjustment of the parallel robot in the feed cabin, it can realize millimeter-level pointing tracking without rigid connection between the feed and the reflecting surface, ensuring accurate gathering and monitoring of weak radio signals in the universe.

　　The construction technology of the large radio telescope is also improving. Wang Qiming said that due to strict requirements, this big scientific project has promoted the improvement of equipment manufacturing capabilities in many fields:

　　— — The cable net with active reflection surface has the characteristics of high elasticity, tensile resistance and fatigue resistance, and its ultra-high stress amplitude of 500 MPa is 2.5 times that of the national standard;

　　— — More than 2,000 hydraulic actuators that help the reflector to be displaced can achieve accurate positioning and coordinated movement through expansion and contraction, and can also report their own state information to the control system to meet the movement requirements such as timely tracking and source change.

　　— — Dynamic optical cable, which undertakes the mission of transmitting all kinds of data and information, can withstand repeated bending, winding and torsion and other mechanical properties and harsh natural environment tests.

　　"Our original design concept originated from the Arecibo telescope in the United States. But compared with Arecibo, the active reflector system is our biggest innovation. " Peng bo said that the cable net structure of a large radio telescope can change with the movement of celestial bodies, driving 4,450 reflecting units on the cable net to form a 300-meter instantaneous paraboloid in the direction of radio power supply, which greatly improves the observation efficiency.

　　Arecibo telescope is a fixed telescope, which can only scan a 20-degree strip area in the sky by changing the position of antenna collapse. The active reflector allows the China Radio Telescope to have a wider observation range, covering 40-degree zenith angle.

　　The working frequency of large radio telescopes is relatively wide. Peng bo said that the feed cabin is equipped with a multi-band and multi-beam feed and receiver system covering the frequency of 70 MHz ~ 3 GHz.

　　Zheng Xiaonian, deputy director of the National Astronomical Observatory of the Chinese Academy of Sciences, said that the German Bonn telescope with a diameter of 100 meters was once called "the largest machine on the ground", and the sensitivity of the China Radio Telescope was improved by about 10 times. The 300-meter-caliber Arecibo telescope in the United States has been unsurpassed for more than 50 years. Compared with it, the comprehensive performance of China Radio Telescope has been improved by about 10 times.

　　Take root in the karst sinkhole and look at the deep space of the universe

　　"Like other radio telescopes, the two main scientific goals of the China Radio Telescope are to patrol the neutral hydrogen in the universe and observe pulsars. The former is to study the large-scale physics of the universe to explore the origin and evolution of the universe, and the latter is to study the material structure and physical laws in extreme States." Zheng Xiaonian said.

　　The earth’s atmosphere leaves two windows for human beings to explore the universe, one is optics and the other is radio. For astronomers, if the optical telescope is a microscope, then the radio telescope is a CT machine, which can obtain the ultra-fine structure of celestial bodies.

　　"There are seven sets of receivers, because the frequency of observation in different bands is different, and the observation and research goals are different." Peng bo said that in the eyes of large radio telescopes, the universe and cosmic celestial bodies are a three-dimensional presentation.

　　For more than half a century, the energy collected by all radio telescopes in the world has not turned a page, and the joining of China Radio Telescope will greatly accelerate this speed. And the energy collected means the amount of information to interpret the mysteries in the depths of the universe.

　　"Since the birth of the radio telescope, humans have discovered about 2,500 pulsars. If the working hours of the China Radio Telescope are all used to observe pulsars, it is expected to double this number within one year." Peng bo said that pulsars can be used for pulsar navigation, pulsar timing array and other application targets.

　　Nan Rendong believes that large radio telescopes may also find some unprecedented pulsar phenomena, such as a pulsar paired with a black hole, which may produce a breakthrough theory.

　　Every little progress in the development of physics is accompanied by great difficulties and twists and turns. But at every stage of human civilization progress, physics has always stood at the forefront of liberating productive forces. Peng bo said that scientists used Arecibo telescope to discover gravitational waves and won the Nobel Prize in physics, while China Radio Telescope provided a great opportunity for natural science, especially physics-related fields.

　　"The answer is yes to whether the large radio telescope that the public is very concerned about can be used to find extraterrestrial civilization." Peng bo said that it is a weapon to detect exoplanets, especially terrestrial planets. Because of its improved sensitivity, it can see farther and fainter celestial bodies. By detecting interstellar molecules and searching for possible interstellar communication signals, the probability of finding extraterrestrial civilization is 5 to 10 times higher than that of existing equipment.

　　On July 3rd, after the installation of the feed cabin and the reflector panel was completed as planned, the large radio telescope will be debugged for more than two months, and it will be officially completed and put into use at the end of September. However, in order to optimize all functional parameters, it needs to be continuously debugged and improved in two or three years of observation.

　　"After the completion of the large radio telescope, it will become the ‘ Sharp weapon ’ To maintain the status of world-class equipment in the next 10 to 20 years. " Zheng Xiaonian said, "I hope that China scientists will use it to produce results as soon as possible." (Note holder Qi Jian; Participating reporters Wu Jingjing, Hu Xing and Yang Weihan)

　　In the hot summer, delicious and juicy fruit has become a must-have for cooling off the heat. However, when we are feasting, have you ever wondered whether we are eating fruit pulp? Come and get to know them again with the Municipal Bureau of Greening and City Appearance.

　　People used to think that the juicy part of fruits is their pulp. In fact, there is no concept of "pulp" in botany. Because when the fruit is still a flower, the seed is not a seed, but an ovule. These little guys with high hopes are born in the ovary of the pistil and protected by the ovary wall. With the vigorous growth of ovules, the ovary that protects them has also developed into the most dazzling part of the plant-the fruit. This kind of fruit developed from ovary is called true fruit, and the fruits of most plants belong to true fruit. The structure of true fruit is simple, with pericarp outside (developed from ovary wall) and seeds inside (developed from ovule). Pericarp can be divided into exocarp, mesocarp and endocarp, and the three layers of pericarp are very different in different fruits. In addition to the ovary, there are other parts, such as flower receptacle, calyx, inflorescence axis and so on, which are also involved in the formation of fruits called false fruits.

　　peach

　　Take a peach as an example. The thin skin that is peeled off is its exocarp. The discarded peach stones (and the peach kernels inside) are endocarps and seeds. Therefore, the juicy peach meat that everyone eats is actually a fleshy mesocarp. This type of fruit also includes apricots, plums, plums, cherries and so on, which belong to Rosaceae with peaches.

　　tangerine

　　Not all fruits are so "serious" as peaches. For example, the best part of orange fruits is actually in the endocarp. What is it?

　　It is because the multicellular epidermis of the endocarp is specialized into juicy "meat strips". Simply put, the part we eat is "orange hair", and the orange peel we peel off is the part that closely combines the exocarp and mesocarp, while the "orange network" that some obsessive-compulsive babies dislike is the product of the specialization of the inner layer of mesocarp.

　　strawberry

　　A little bit of strawberry skin can grow strawberries, but this little black dot is not the seeds of strawberries. Small dots distributed on the surface of strawberry are the real fruits. These small achenes get together. In botany, we call it "aggregate fruit". The red part we eat is its swollen fleshy receptacle.

　　watermelon

　　The receptacle of watermelon is also involved in the development of fruit, but it is only in the "watermelon skin" part. If you cut the watermelon in half, you will find three heart-shaped dividing lines inside. The part outside the dividing line is the middle and inner layers of pericarp after pulp expansion. Within the dividing line, it is the soul of watermelon-that is, the pulp we eat is actually its placenta (where the ovule is born).

　　lychee

　　Peel off the uneven shell of litchi, and there is a white film inside, which is its endocarp. The plump and crystal-clear part that we usually eat is the aril of litchi.

　　The aril of litchi is developed from the suspensor (the part where the base of ovule connects with the placenta) and its placenta. Aril is a special kind of seed coat appendage, which is a structure developed by seed plants to adapt to the environment and has important biological research value. Like litchi, the edible parts of many tropical fruits such as longan and durian are arils.

　　Say so much.

　　It turns out that all the fruits we eat are not necessarily pulp.

　　So, everyone is going to eat the skin and fur of fruit.

　　Placenta or aril?

　　Materials: Municipal Bureau of Greening and Appearance, Shanghai Botanical Garden.

Source: Shanghai release

Cctv newsAt 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

One arrow and two stars! Test 14 and Test 15 satellites were successfully launched in Taiyuan.

Ministry of Water Resources: The drought in the Yangtze River Basin continues, and the drought-resistant water supply is generally controllable.

:: China initiated domestic legal procedures for the ratification of the Firearms Protocol.

The National People’s Congress suggested "reducing the proportion of English teaching", and the Ministry of Education responded: according to the regulations, the proportion of foreign language class hours is 6-8%, which is obviously lower than that of Chinese, mathematics, sports, art and other disciplines. Foreign language is an important part of students’ all-round development in morality, intelligence, physique, beauty and labor, which is helpful to cultivate and develop students’ core literacy such as language ability, cultural awareness, thinking quality and learning ability, and cultivate students’ China feelings, international vision and cross-cultural communication ability.

Publicity Department of the Communist Party of China and the Ministry of Public Security released the advanced deeds of "The Most Beautiful Grassroots Police" in 2022.

The prevention and control of the epidemic situation was ineffective, and four cadres in Bijie, Guizhou Province were put on file for review and investigation.

It is a rumor that the virus in Yining City belongs to the influenza virus in Xinjiang.

US officials resumed reviewing Haihu Manor documents. US media: Trump has been unable to stop criminal investigations.

Holding an umbrella in the rain regardless of his wife, South Korean President Yin Xiyue’s move has caused a mockery.

South Korea Joint Staff Headquarters: North Korea launches ballistic missiles into the eastern waters of the peninsula.

The United States reappeared bloody weekend, and 11 shootings occurred in Chicago one day, killing at least 4 people.

Pfizer CEO Abel was infected with COVID-19 for the second time in 40 days, after four doses of vaccine.

Under the European energy crisis, China’s heating "artifacts" such as baby warmers and electric blankets are exported with great enthusiasm.

Hurricane Fiona landed in Canada and Prime Minister Trudeau canceled his trip to Japan.

Shanghai Pudong police informed the murder case with a knife, and the suspect has been arrested.

Gan Yu, who was rescued after losing contact for more than ten days after the earthquake, has been transferred to the general ward. Relatives: waiting for surgery.

The date of postgraduate entrance examination is approaching, and many colleges and universities across the country have successively published the 2023 MBA enrollment brochure. The reporter learned from it that MBA tuition fees in many colleges and universities across the country have increased, ranging from 20,000 yuan to 60,000-100,000 yuan. The total tuition fee is generally around 100,000 to 200,000 yuan, and the high is 400,000 to 500,000 yuan.

SF is caught in a "dispute over insured compensation", and consumers: it is not easy to claim compensation; Courier: I can deduct 20% of the premium.

230 million yuan involved! Police in Ziyang, Sichuan Province cracked a case of copyright infringement by a "full chain" of 21 gangs.

The trial version of "Specification for Autism Screening Intervention Services for Children Aged 0-6" was released. Being unable to eat with chopsticks at the age of 5 may be autism, being unable to stand on one foot at the age of 4, and being unable to run at the age of 6 may also be an early warning signal.

"Attendant" in big cities: Young clients account for over 60%, with an hourly fee of 100 yuan. Online courses are more like Wechat business.

The whole network of "Sheep Made a Sheep" exploded, and the founder was publicized by his alma mater.

Some tourists drive to crush Poyang Lake wetland, and Jiangxi Ecological Environment Department forms a joint investigation team.

A cup was won in the women’s live broadcast room, and it was broken three times. The merchant refused to accept it: I don’t believe this evil, and I will reissue it. Netizens expressed their expectation for the follow-up.

Crack down on financial crimes and guard the "money bags" of the masses.

— — People’s Daily commented on "Ten Typical Cases of People’s Courts Punishing Financial Crimes according to Law"

Tianjin:The theme lighting landscape of "Celebrating the 20 th National Congress" appeared in the Cultural Center Square.

Shanghai Disneyland opens Halloween mode.

Zhang Tianwu, the last veteran of Heilongjiang Province who participated in the Long March of the Red Army, died at the age of 101. In April 1934, 13-year-old Zhang Tianwu joined the Red Army, climbed snow-capped mountains and crossed grasslands, and arrived in northern Shaanxi with tenacious perseverance. "Don’t waste hard work and plain living" is Zhang Tianwu’s simple family motto. Old soldier, have a good trip!

　

See you at 8 o’clock tomorrow!

　 　 Special feature of 1905 film network　Everyone has the right to pursue their dreams. On the way to pursue their dreams, they will meet different scenery and different people.

　 　 However, a piece of news that has occupied all major pages recently has made us wonder: What is the most important thing on the road of chasing dreams?

　 　 As you have guessed, what I want to talk about today is the kidnapping and murder of YINGYING ZHANG, a master of Peking University who went to the University of Illinois at Urbana-Champaign for exchange and study.

　 　 Before this vicious incident, this famous American university was the dream place of many China students and the American university with the largest number of foreign students in China.

Beautiful scenery of University of Illinois at Urbana-Champaign

　 　 For example, the well-known director Ang Lee graduated from the drama department of the University of Illinois at Urbana-Champaign with a bachelor’s degree, and his wife, Lin Huijia, has a doctorate in microbiology.

Ang Lee (first from right) graduated from the University of Illinois at Urbana-Champaign in 1980.

　 　 On the way of chasing dreams, especially for the overseas students who have just gone abroad, they may feel that kidnapping and perverting are far away from themselves, and they think that it will only happen in movies, but movies come from life, and many of these movies are based on real people.

　 　 Like a movie played by Yimei, it tells the story of a schizophrenic kidnapping three girls, which is based on a documentary novel.

　 　 Also based on the novel, it tells the story of a girl who was imprisoned in the basement looking for a chance to escape.

　 　 Of course, there is Brie Larson’s masterpiece, which is also based on the novel, and tells the story of a girl who was cheated by her neighbor and then imprisoned in a small room for seven years.

　 　 There is also a movie in which Hugh plays the villain for the first time, which is also based on a real kidnapping case in the United States in 2014, and tells the story of a China girl who returned to her family after being kidnapped in the United States for 12 years.

　 　 Let’s take the film "Split" as an example: three girls were kidnapped, and finally only one girl managed to escape — — The protagonist sister successfully escaped, in addition to the protagonist’s aura, but also calm and smart enough to know how to save herself in dangerous situations.

　 　 For example, if you want to play hardball, it’s definitely impossible. Whether it’s size or strength, the kidnappers must be taller than us. I don’t know how many orders of magnitude, so we must outwit them!

　 　 Since we want to outsmart ourselves, we should first calm down, analyze the surrounding environment and see what is good for us to escape, or try to be friends with the kidnappers like the heroine in Split, win their trust, and finally find an opportunity to escape.

　 　 Of course, this requirement for skill points is relatively high, so I suggest you do what you can … …

　 　 Although we can learn from the escape methods in movies, the best thing is to put an end to the danger and not give criminals a chance to fundamentally ensure their own safety.

　

　 　 Here it is, I will share some tips with my friends who are studying in the United States or are about to study in the United States. I hope everyone can be vigilant when studying in a foreign country. It is the best policy to be careful when you are a stranger abroad ~

　

　 　 First, about renting a house

　 　 Foreign universities don’t have fixed dormitories like domestic ones, so their security will be greatly reduced. When renting a house, the most important thing to consider is the surrounding security situation. As we all know, the distinction between the poor and the rich in the United States is quite obvious. Don’t put yourself in danger for the attractive rent!

　 　 If we can have several roommates walking together like Mia in the movie, the safety factor will be greatly improved!

　

　 　 Second, about public transportation

　 　 As a country on wheels, almost every household in the United States has a car, so who will take the bus? It’s nothing more than people who can’t afford a car, or whose driver’s license has been revoked. Moreover, in many parts of the United States, bus stations and subway stations have heating facilities, so there are also many homeless people, surrounded by such people. How high can the safety factor be?

　

　 　 In the movie starring Denzel Hayes Washington Jr., the kidnapper played by john Travolta hijacked the new york subway.

　 　 Third, about the campus

　 　 After all, many universities in the United States are open to the society, and the security will definitely be greatly reduced. In the dead of night, don’t let yourself fly on campus at will. If it is too late, you can ask the school police to take you home.

　

　 　 As Asians, especially China people, have become representatives of rich people abroad, when we go out, we should not take too much cash with us, but we should swipe our cards if we can, but we should not take a few tens of dollars with us. In case of robbery, giving him a few tens of dollars may save our lives!

　

　 　 Directed by gus van sant, the American film about the vicious shooting on campus is based on the shooting at Columbine Middle School in Denver, USA in 1999.

　 　 Fourth, about asking for help

　 　 If you really encounter an emergency or are intimidated and can’t call the police or ask for help, you can also try to call 911, ring twice and hang up. You can repeat it several times if the opportunity permits. Generally, the police patrolling nearby will rush to the scene to check the alarm phone that is connected and hung up like this according to the positioning information.

　 　 The movie starring "Team America" tells the story of how to trace the real murderer behind the scenes while keeping the phone connected.

　 　 Well, these are the tips for overseas students to study abroad safely. On the way to chasing dreams, dreams are important, but your own life is the most important!

　 　 Cherish life and stay away from danger; I wish you peace when studying abroad!

On April 20th, Changsha’s popular tea brands, Shengtangli Store in Nanchang Street, Wuxi, Modern China Tea Shop, and Coastal City Store in Wuxi, made stunning appearances, which attracted many citizens to try it out. The sharp-eyed consumers in Xicheng found that the announcements of the two stores opened showed that their business hours were 09: 00-23: 00, which immediately triggered a wave of heated discussions.

Previously, the topic of "Jiangsu is a province that goes to bed early and gets up early" has been concerned and discussed by netizens all over the country on the Internet. Some people can’t help wondering: Is it really necessary to open in Wuxi until 11 pm? What are the business hours of these stores based on? The reporter visited this.

Tea shop open until 23 o’clock

It is rare in Wuxi.

At noon on April 19th, the reporter came to Nanchang Street Store in Modern China Tea Shop, and curiously consulted the Modern China Tea Shop brand on the relevant situation. The other party said that the current business hours are tentative. "Mainly considering that the two stores are the first stores in Wuxi, referring to the business hours of some stores in Changsha, they are tentatively open until 11 pm, and the business hours will be adjusted accordingly according to the work habits of Wuxi citizens."

Modern China Tea Shop’s team believes that there are some differences in the pace of life between Wuxi and Changsha. "Changsha’s night economy is hot, and the nightlife of Changsha people usually begins at 9 pm, but when we come to Wuxi, it seems that there are fewer people on the street after 9 pm."

Tea shops open until 23:00 are relatively rare in Wuxi. It is understood that Huishan Wanda’s coffee shop is open until 22:50. Regarding the store’s business hours, the store said: "When it is hot, the business hours will be extended. It is proved that Wuxi people really sleep early."

What is the current situation of Wuxi’s night economy?

In the evening, when the reporter visited the lakeside commercial street featuring night market catering, he found that many restaurants had not yet reached business hours, and many customers were already waiting in line outside. Online celebrity Restaurant "Lively Fresh Jump" operates from 4: 30 pm to 2: 00 am the next day. According to the merchants, business is very good from the beginning to around 12: 00 pm, and young consumers are the main force. "Now young people are late to rest, and after the adjustment and optimization of epidemic prevention and control, business has improved a lot. Everyone on this street has almost the same business hours." The merchant said.

The reporter interviewed some citizens on related topics. Some people think that they are too tired after work and have no energy to go out to play; Some people also say that after having children, they mainly focus on family education and have no time to go out to play at night. Many young people say that they usually go home at 9 o’clock at the latest when they go out to play at night, and they have formed a habit. Although they feel that Wuxi’s night economy is not as hot as Changsha and other cities, such a pace of life makes them very satisfied.

Under the discussion of the network topic of Wuxi nightlife, some netizens said that when they came to Wuxi after graduating from college in 2006, their first feeling was that there was no nightlife in Wuxi, and they could hardly find a place to eat after 9 pm. "After 17 years, Wuxi has a nightlife and urban construction is getting better and better." The netizen said with emotion.

In addition, some netizens believe that businesses are closed too early, people have nowhere to go, buses are stopped too early, and there are too few parking spaces around commercial complexes, which also makes citizens "forced" to go to bed early and get up early to some extent.

Xicheng night economy

Constantly upgrading and upgrading.

In fact, the related departments have also paid attention to these issues discussed by netizens, and are constantly stepping up efforts to promote the development of Xicheng night economy. The early night economy was mainly concentrated in leisure areas such as catering and shopping, but in recent years, the night economy is evolving from focusing on function to cultural experience. At present, the night economy in Xicheng tends to be diversified: promoting the development of trunk economy, building demonstration blocks outside, and striving to provide consumers with new consumption experiences; Set up night tour routes in scenic spots, create immersive night tour blocks, and describe the night of Xicheng, which blends tradition and modernity, to consumers from a new angle; A large number of night economic parking spaces are added, and short-term free parking spaces are provided to provide convenient transportation for consumers …

Once spring and summer change, birds and flowers move overnight. In the blink of an eye, it’s late April. With the rising temperature, all kinds of night economy brands will emerge one by one in the summer night of Xicheng, where the evening breeze is blowing. What special themes and fresh activities will attract more citizens and foreign tourists to participate in this year? Let’s wait and see.

(Evening News reporter Li Xu/Wen, photo)

Netizens are hotly discussing.

@ Crystal Heart: The nightlife in Jiangsu is to help children do their homework at home.

@ Hey: In fact, there should be take-away orders at this time of business. After all, Wuxi’s post-90 s dad will hand over a cup of milk tea after the post-90 s mothers have finished their homework.

@ Mi Xiaofan: After tutoring the baby, drink milk tea at night and open your eyes until dawn?

@ 京京京京京京京: How can I get up at 6 o’clock in the morning and send my baby to school without going to bed early?

@Yuki: Bulk Jiangsu has reached a unity in nightlife.

@ Xu’s Brick Mover: Actually, I personally think that the nightlife of a city represents the vitality and pressure of the city, and the heavy life and work make people away from the hustle and bustle of the city early. If there is such a night market that can better release people’s pressure, I think we will have better vitality for tomorrow!

Text | AI Finance and Economics Society Jiang Jiao

Editor | Guo Luqing

Korean makeup ebbed, as if overnight.

Entering B1 floor of Beijing Joy City, the first thing you see is the China Beauty Collection Store on the right side of the shopping mall, where customers are choosing eye shadow and trying on lipstick. On the other hand, there is only a shopping guide who keeps drinking in the Korean beauty Yueshi Fengyun store, which is in stark contrast.

Since when did Korean beauty, which once had a halo on its head, become unpopular?

Everything is traceable. On March 8, ETUDE HOUSE closed all offline stores in China; INNISFREE, owned by another Korean cosmetics giant, Amore Pacific Construction Group, plans to close at least 90 stores in the mainland in 2020 due to huge losses; Earlier, THE FACE SHOP, a brand owned by LG Life Health, also withdrew from China.

A few years ago, with the popularity of popular Korean dramas such as Missing You, Descendants of the Sun and You from the Stars, Korean beauty cosmetics once occupied the makeup table of domestic girls. Now, in the trillion-dollar beauty market in China, Korean makeup has quietly retreated.

Korean makeup "failed" China

As a Korean makeup brand that was once popular among girls, it is embarrassing for Yidi House to shut down mainland stores. At present, although Edie House official website still displays information of 35 stores, butAI finance and economics societyThe reporter was informed that it has completed the offline store withdrawal in China.

This Korean makeup brand, which entered the China market with a sweet and fashionable image, was originally called Aili Cabin. At its peak, it opened 85 brand direct stores in 25 cities in the mainland, such as Beijing, Shanghai and Chengdu. In 2020, affected by the epidemic, the operating income of Yiti House fell by 38% to 111.3 billion won (about 640 million yuan), and recorded a large loss, making it the most bleak brand of its group, Amore Pacific.

In fact, the Yiti House, which was withdrawn from the store, is just a microcosm of the ebb tide of Korean beauty. Another once popular Korean brand, Fei Shi Xiao Shop, withdrew from the China market as early as 2018. Yue Shi Feng Yin, who belongs to Amore Pacific Construction Group and belongs to Yidi House, is also closing loss-making stores.

According to relevant statistics, from 2019 to 2020, Yueshi Fengyun closed nearly 130 loss-making stores in mainland China. In addition, many Korean cosmetics stores such as NATURE REPUBLIC and Skin Food have been cutting offline stores in recent years.

Behind the frequent store closures, it reflects the decline of Korean cosmetics brands. According to the data of Korea Cosmetics Industry Research Institute, during the five years from 2013 to 2017, the growth rate of Korean cosmetics exports to China was 66%, which dropped to 20% in 2018 and only 14% remained in 2019. The arrival of the epidemic has accelerated the decline of Korean cosmetics in China.

According to CCTV’s financial report, due to the epidemic situation, Korean cosmetics are caught in the dilemma of export sales. Many small and medium-sized enterprises in Korea stopped working and suffered serious losses. In addition, the performance of Korean makeup giant Amore Pacific Construction Group has fallen sharply. The group’s revenue in fiscal year 2020 dropped by 21.5% and its profit by 69.8%.

Korean makeup has declined, and a person who has been engaged in Korean makeup purchasing business for 7 years is deeply touched. In the first two years, this person specializes in low-end Korean makeup brands such as Yue Shi Feng Yin and Si Qin Skin. These brands entered the China market with the Korean Wave, and were loved by many girls with their high cost performance, which also brought them a lot of income. Now, due to the sharp drop in orders, he has turned to purchasing high-end skin care products in Europe and America.

Why can’t Korean makeup, which supports China girls’ face value, work?

In today’s beauty market in China, apart from some steady European, American and Japanese brands and the booming domestic beauty products, Korean beauty products are becoming less and less. Why can’t Korean makeup, which once propped up the "face" of China girls, work?

For Korean makeup, 2016 is a turning point of fate. Prior to this, Korean beauty brands were all the rage because of the prevalence of Korean culture in China.

In 2013, a movie "You from the Stars" was all over China. Gianna Jun, the heroine, used two Korean lipstick brands in the play, which were sold out of stock nationwide immediately after the play was broadcast. Until now, some experienced beauty users can still clearly remember the hard-to-find situation of "Star Your Color" lipstick.

The prevalence of Korean Wave directly promotes the promotion of Korean makeup in China. In 2014, Korean cosmetics exports to China increased by 89% year-on-year, reaching US$ 600 million, accounting for 31% of its total exports, ranking first in the world. Since then, China has become the largest importer of Korean cosmetics. Then the share of Korean cosmetics in the domestic market gradually increased.

However, since then, with the cooling of the Korean Wave, Korean makeup has gradually declined in the China market. At the same time, China local beauty brands began to rise, Japanese beauty brands returned to consumers’ sight, and the market share of European and American brands in China also increased significantly. Strong competitors and the rise of the e-commerce industry have accelerated the decline of Korean makeup.

Korean makeup was originally known for its fast online speed, rich SKU and affordable price. It is reported that in 2016, the research and development cycle of affordable Korean cosmetics products can be shortened to 4-6 months, which is ahead of the industry level of the general one-year research and development cycle. However, this advantage was soon surpassed by domestic beauty products. For example, the perfect diary of domestic beauty brands can maintain the new frequency of 5-6 items per month in order to get more timely and direct market feedback.

With the rise of more and more domestic beauty cosmetics, the market competition is becoming more and more fierce, and the operating pressure of Korean beauty cosmetics is also increasing. In order to compete for market share, some Korean cosmetics distribute goods in a short and fast way, ignoring the sustainable development of the brand, and the product quality and cosmetic effect have been repeatedly criticized.

In 2017, official website, the General Administration of Quality Supervision, Inspection and Quarantine, announced 403 batches of food and cosmetics that were not allowed to enter. Among them, Lan Zhi, a beauty brand owned by Amore, was found to be susceptible to infection with Staphylococcus aureus. In 2018, the Korea Food and Drug Administration detected that there were 13 kinds of heavy metal antimony products in Amore’s 8 cosmetics brands.

In the little red book, many products of Yidi House were vomited by users. A girl who bought this brand of lipstick was even more bitter, complaining that the makeup was thick, difficult to apply evenly and smelled bad. Some insiders believe that the backwardness of Korean cosmetics lies not only in the product itself, but also in its failure to adapt to the changes in the China market.

It is difficult to form a trend again.

In fact, Korean beauty brands are not unaware of the crisis and have tried their best to save themselves.

However, the market structure of cosmetics in China has changed greatly, leaving few opportunities for Korean cosmetics.

Since 2019, Korean beauty giant LG Life Health has increased its digital marketing investment in China market. The group pays special attention to cultivating high-end brands such as post-Whoo, Sumi 37 and Ouhui, and cooperates with Viya, the head anchor, and invites Jiang Shuying, a popular actress, to be the image spokesperson of post-Whoo to boost the performance of mainland China.

Last year’s Double Eleven, after Whoo, the brand doubled its investment in live marketing. According to the data of ECdataway Dataway, during the pre-sale period of Double Eleven, after Whoo, the brand signed more than 130 anchors to bring goods, and the products appeared in more than 300 live broadcasts. During the pre-sale period, more than 80% of the pre-sale turnover after Whoo is guided by the live broadcast room.

In addition to high-end brands accelerating the layout of e-commerce channels, low-and medium-level brands have also begun to change their thinking and enter offline beauty collection stores. Previously, Yiti House once said that the closure of the store does not mean giving up the offline market. Later, in the China market, the colorist’s collection store will be the main offline position.

However, in contrast, domestic beauty products know the domestic market better, can grasp the changes in consumption trends more quickly, and occupy online channels earlier.

Domestic beauty cosmetics, represented by Perfect Diary, Flower Xizi and Orange Blossom, occupy consumers’ minds with faster new frequency and higher cost performance. Research data show that in 2020, the domestic cosmetic consumption market will account for 56%. 42% of consumers said that they would prefer to choose domestic cosmetics, and 90% of consumers said they would buy back domestic cosmetics in the future.

While Korean beauty products are still expanding their stores under the distress line, domestic beauty products have already used e-commerce platforms and social platforms to break the barriers of traditional marketing and achieve overtaking in corners. Now, whether you open Taobao, Little Red Book, Tik Tok E-commerce, bilibili and other platforms, you can see the domestic beauty products. In the first half of 2020, the content consumption of domestic brands on Xiaohongshu platform increased by 65.9% year-on-year, far exceeding European and American brands and Japanese, Korean and Thai brands.

"With the rise of national cultural self-confidence, a new generation of young consumers are more inclined to express their feelings and cultural attitudes through the’ national tide’, and are more willing to accept domestic beauty cosmetics planted on platforms such as Taobao Live, Tik Tok and Xiaohongshu, and are not easily influenced by Korean culture. Even if Korean high-end cosmetics still have some room for development in China, it is difficult to form a trend as before. " An industry veteran said.

This article was originally produced by AI Caijing Society, an account of Caijing Tianxia Weekly. Please don’t reprint it on any channel or platform without permission. Offenders will be prosecuted.

On April 23rd, Beijing time, the 76ers beat the Nets 96-88 in the NBA playoffs.

The Nets kept the lead in the first half, and in the third quarter, the Nets only scored 15 points. The 76 ers overtook the score and kept the advantage to the end. In the end, the 76ers beat the Nets away from home, and the total score swept the opponent 4-0 to advance to the next round.

In this campaign, Tobyass Harris scored 25 points and 12 rebounds, Harden scored 17 points, 8 rebounds and 11 assists, Maxi scored 16 points and 8 rebounds, and melton scored 15 points. Embiid was absent due to injury. For the Nets, Ding Weidi scored 20 points and 6 assists, claxton scored 19 points, 12 rebounds and 4 blocks, bridges scored 17 points and Johnson scored 11 points and 10 rebounds.

The 76 ers beat the Nets 4-0 and eliminated their opponents, becoming the first team in the East to advance to the second round and the first team in the league to advance to the second round. The 76ers will play the winner of the Celtics and the Hawks.

After the game, 76ers defender James Harden was interviewed by reporters.

"I told myself that I was ready to make sacrifices this season. Whether it’s money or team role, I just give everything and see what I get in return. I am not that kind of naive person, and I am not that kind of person who just-I will listen to advice and make sacrifices for the team’s better performance. "

Golfers, what do you think of the promotion of the 76ers? Welcome to leave a message!