SUV + sedan dual drive, "Corolla" is synonymous with a happy life
When it comes to the Corolla, I believe most people are familiar with this classic sedan. But what kind of spark will an SUV be named "Corolla"? On January 20, the highly anticipated "Most Preferred, Multifunctional Urban SUV" Corolla made its debut. Its arrival means that the Corolla family has completed the evolution of SUV + sedan dual drive on the basis of having a variety of drive forms and multiple product levels.
Since its inception in 1966, Corolla has shouldered the mission of creating happiness for users with excellent quality that exceeds their expectations. From "Japan No. 1" to "Global Love", in the eyes of users, owning a Corolla can have stable happiness. Today’s "Corolla" has long gone beyond mere car attributes and has become synonymous with a happy life.
A new starting point, continuously deepening the product layout
After 55 years of precipitation and 12-generation model innovation, Corolla has met the different needs of users in different eras and regions with its ultra-high product charm that keeps pace with the times, and has won the wide favor of consumers all over the world. At present, Corolla has been sold in more than 150 countries, and the global sales volume has exceeded 50 million, creating the first myth of global sales. In 2004, Corolla entered China. During the 18 years of deep cultivation in the Chinese sedan market, Corolla also accompanied 4.50 million Chinese users to start a happy life. In the just-passed 2021, Corolla handed in the full score, and the Corolla family ended with a proud result of selling 330,280 units throughout the year to protect the travel happiness of users.
The times are endless, and innovation is never-ending. Standing at a new starting point, Corolla has always stood at the forefront of the times, accurately gaining insight into consumer needs, and continuously giving users a good car experience with the spirit of continuous innovation. Now the 12th generation of Corolla under the TNGA architecture has been completely revolutionized from R & D design to procurement and manufacturing, and has formed a family camp with multiple dynamics and versions, further enriching the product matrix and fully meeting the diverse needs of users. On the TNGA architecture, Corolla is always rejuvenating the brand with products, just as Corolla, which has both a "strong sense of power" and a "sense of urban quality", combines Corolla’s classics with the practicality of SUVs, unleashing the all-round advantage and bringing more happy times to users.
Quality is the same, always abide by quality assurance
Create happiness for users, think what you want, and do what you want. In the eyes of consumers, "stability", "reliability", and "high quality" are important car purchase criteria. Corolla will also practice the same quality, reduce the failure rate with high-quality products, and improve the economy of car use.
At present, FAW Toyota has Toyota’s first TNGA brand-new factory overseas and the world’s top car manufacturing technology and quality standards, and has repeatedly obtained "0 bad" results in Toyota’s global quality inspection and assessment. At the same time, FAW Toyota has simultaneously introduced its excellent quality management characteristics into the daily production management of the factory, and every detail is controlled, just to ensure the quality of each product is the same, so as to meet consumers’ pursuit of quality. Similarly, as the champion model of FAW Toyota, all Corolla products also adhere to the Toyota QDR (Quality-Quality, Durability-Reliability, Reliability-Durability) concept, inheriting the QDR quality gene, ensuring low failure rate and strong durability of vehicles, and creating pure Toyota quality. Adhering to the high quality brought by quality assurance has become the charm of the Corolla family to attract millions of car owners.
Service upgrade, happiness guarantee sincerely for you
Facing the new era, FAW Toyota adheres to the brand mission of "mass production happiness", and moves forward sincerely with a heart of gratitude to users. And Corolla is the best practitioner of this mission.
In order to create a happier travel guarantee for Corolla users, FAW Toyota continues to upgrade its service functions to make customers have the most pleasant service experience. Adhering to the service concept of "professional car handling, sincere treatment of people", FAW Toyota will provide customers with "quality, speed, convenience and peace of mind" services through more measures to demonstrate high-quality service capabilities and sincerity to customers, so that customers can have the most pleasant service experience. In addition, FAW Toyota also launched a super APP, realizing an APP to connect customers, dealers, and manufacturers, which can realize six functions of sales, service, vehicle to everything, charging, travel, and community; while the system is connected, FAW Toyota also actively changes the organizational function model, introduces a social SCRM system, realizes the "one-to-one operation model of" one-to-one group ", and gradually responds to customer needs at the fastest speed; in the future, FAW Toyota will continue to upgrade digital functions to make its communication with customers more convenient and effective.
"For love, walk my way", from the national sedan to the national SUV, from the Corolla to the Corolla, Rui Fang, the Corolla family has the excellent commonality of high quality, reliability and durability, and comprehensive performance. At the same time, there are differences in the demand positioning of subdivisions, which shows the detailed ingenuity of FAW Toyota’s practice of the "True to the Extreme" brand slogan. Users can easily choose according to their own needs and feel the happy life of the Corolla style.
Editor, Song Yuting
Proofreading, Wang Xin