Report on flood control and disaster relief at the reception desk to build an unbreakable spiritual dam for the Chinese nation.
Recently, many places in Henan province suffered from extremely heavy rainfall, which caused serious floods and rare urban waterlogging, causing heavy casualties and property losses, and the flood control and rescue situation was very severe. The Central Radio and Television General Station studied and implemented the spirit of the important instructions of the Supreme Leader General Secretary on doing a good job in flood control and disaster relief, launched the emergency publicity management and news report response plan at the first time, comprehensively reported the backbone role played by the party and the government, accurately released authoritative information, deeply excavated the typical figures and touching stories in flood control and flood fighting in various parts of Henan, and truly recorded the national rescue actions that were United, race against time and go all out, and once again built an "unstoppable" spiritual dam of the Chinese nation in the face of major disasters. As of July 25th, the cross-media coverage of Henan flood control and disaster relief reports launched by the general station on multiple platforms reached 13.1 billion person-times. Among them, the TV audience reached 7.376 billion times and the new media read 5.765 billion times.
First, learn from instructions and see actions, and gather strong spiritual strength for flood control and disaster relief.
On July 21st, General Secretary of the Supreme Leader made important instructions on flood control and disaster relief work, demanding that "always put the safety of people’s lives and property in the first place, and pay close attention to all flood control and disaster relief measures", which fully demonstrated the value concept of "people first, life first" and clearly pointed out the core essence of flood control and disaster relief work. The all-media and multi-terminals of the Headquarters concentrated their efforts. At the first time, the authority issued the important instructions of the General Secretary, highlighting the profound connotation of taking the people as the center, conveying the concern of the party and the state to the broad masses of the people in a timely manner, and effectively guiding the overall situation of flood control and disaster relief. "News Network" distributed "CCTV Quick Review: Grasping all flood control and disaster relief measures carefully" and launched the report "I am on the front line of flood control and disaster relief", showing the emergency response of party committees and governments at all levels and people’s soldiers to flood control and disaster relief. The reception desk quickly dispatched 29 reporting teams with a total of 138 people, covering 8 places including Zhengzhou, Gongyi, Xinxiang, Anyang, Dengfeng, Kaifeng, Luoyang and Changzhuang Reservoir in Henan, and another 10 reporters guarded the emergency management department, the National Defense General and other ministries and commissions, and opened the 24-hour live broadcast window for the first time.
On July 22nd, the headline of "News Network" broadcast "All regions and departments are fully committed to flood control and disaster relief". CCTV News’ original political micro-video "Learning at the Right Time, People First, Life First" was launched on the homepage of the learning power country. On the first day, the number of broadcasts exceeded 2 million, and the number of likes exceeded 80,000. Many new media platforms forwarded it one after another. The long picture "General Secretary of Flood Control and Disaster Relief Demands Again this" First ""and the graphic "The Supreme Leader Demands to Tighten this String in the Critical Period of Flood Control" launched by CCTV Network "Lianbo+"were all topped by the headlines of the whole network. These vivid and close all-media reports focused on explaining the spirit of the important instructions of the Supreme Leader General Secretary, and further strengthened the determination of the people of the whole country to fight the flood control and disaster relief defense war with one heart and one mind.
Second, skillfully guide the facts, convey the confidence to win and gather strong positive energy.
The front desk gives full play to the role of the main force in propaganda and reporting, and major emergencies are voiced at the first time to quickly seize the commanding heights of public opinion. At 21: 54 on July 20th, the National Defense General launched the flood control level III emergency response for flood control and disaster relief work in Henan Province. At 4: 27 am on the 21st, the whole network launched the "National Defense General upgraded flood control level III emergency response to level II". CCTV News took the lead in launching 54-hour uninterrupted live broadcast in the mainstream media, directly hitting the front line of flood control and emergency rescue in Zhengzhou, Anyang and Xinxiang, Henan Province, and occupying the first place in the hot list of Aauto Quicker for a long time. The technical bureau of the main station tested five sets of slow live broadcast machines, six multi-card aggregated IP streaming devices, one drone, multiple wireless microphones, tripods and other equipment and accessories overnight, and quickly sent them to the front to support flood reporting. On the 21st and 22nd, when the disaster was the most serious, the front and back of the main station worked together to fight for 48 hours. It rained and people were sleepless, and the authoritative information on the front line of disaster relief was transmitted as quickly as possible. The news channel and Voice of China broadcast the "Special Report on Flood Control and Disaster Relief", followed up the adjustment of emergency response level with uninterrupted live broadcast, and continued to enlarge the rescue and recovery and reconstruction work. Pay attention to the damaged Beijing-Guangzhou railway in Zhengzhou area and the damage of the aerial railway, report the danger of track subgrade sinking live, and focus on the local emergency repair and effectiveness; Record the rescue of Fuwai Huazhong Hospital in the whole process, and respond to public opinion concerns in a timely manner with a complete chain; After the exclusive aerial photography of heavy rain, the water accumulated in many sections of Zhengzhou City and the surrounding low-lying rural disasters,Report on the transfer and resettlement of local people.
Third, build a platform to help, "give me your hand" to help the poor.
After the disaster in Henan, the main station quickly set up an information release platform to release emergency news such as meteorology, traffic, hedging and rescue in time. On July 20th, the WeChat account of CCTV News pushed "Red Warning of Spreading Reminding Henan of Rainstorm Again" and "Emergency Announcement of Bus Shutdown and Home Office in Anyang, Henan". Initiated nearly 100 live broadcasts, broadcast the centralized interview of Henan Meteorological Observatory of the Central Meteorological Observatory, the press conference on "Henan Flood Control Emergency" and the press conference on flood control work in Zhengzhou City, Henan Province, and interpreted the flood situation for the first time. In order to build a communication platform between the rescue forces and the trapped people, CCTV News has pushed the self-help strategy "This rainstorm self-help guide, super detailed and practical" with a reading volume of 3.15 million+; The CCTV news client established the Henan Rainstorm Emergency Mutual Assistance Platform, and published the emergency rescue calls from all over the country on the platform. After the help seekers filled in the rescue information, CCTV news confirmed them one by one and fed them back to the relevant departments at the first time. More than 5,000 trapped people have been rescued in time. In order to build a bridge between government information release and social concerns, CCTV news releases # Henan must go # and # Henan An Lai # Weibo topic, with a reading volume of over 4.7 billion. Topic # Henan rainstorm mutual aid # boarded Baidu hot search first, and the poster became the startup page of the platform, which was recommended by the whole network.
Fourth, telling stories with true feelings, unity is strength, and mortal charity conveys great love on earth.
The new media end of the reception desk spread the content of "1800 commanders and fighters from seven provinces went to Henan for rescue" all over the network, with a total reading page view of 1.378 billion times. "CCTV News" Tik Tok and Aauto Quicker account published "Where there is danger, there are people’s soldiers! Henan, peace! Come on! Short videos such as ",with a total viewing volume of 278 million times; "Anchor said simulcast" Tik Tok and Aauto Quicker posted "Hai Xia: Before the storm, let’s walk hand in hand, and we will do it! Henan fellow villagers, come on! ",with a total viewing volume of nearly 100 million times; The original poster "People’s Heroes" and the graphic report "This photo is called" the best of the year "by netizens? ",the original feature" Under the rainstorm, Ta is our ordinary hero! ",original micro-video" The First Scene Went to the Island of Life ",and video feature" A circle of friends opened the road to rescue: "We will go where it is difficult", etc., fully show the unity and unity in the face of disasters, truly present the rescue situation of China going all out to fight floods and protect people’s lives and property, and effectively hedge against negative overseas comments. Let the whole world witness the Chinese power of "helping each other, sharing weal and woe, having one side in trouble and supporting from all directions". CGTN multilingual journalists continue to provide online reports and video manuscripts for Russian, Reuters and other foreign media.And made a voice on overseas mainstream media platforms such as British Sky TV. According to incomplete statistics, CGTN published a total of 279 related reports on the whole platform, with a cumulative global reading of 21.3 million, which became a window for foreign media to understand the real situation of flood control and disaster relief in China. The International Video News Agency of Headquarters released 87 related news materials and distributed 154 multi-lingual (English, French, Asi, Russian, German and Japanese) manuscripts, which were adopted by 1,481 media platforms in 92 countries and regions, including BBC, CNN, FOX, France 24, German TV 1, Italian Radio and Television Company, Canadian Broadcasting Company and NHK of Japan, among which the number of media in G7 countries accounted for 69%.
At present, it has entered the critical period of flood control, and all localities will still face the influence of extreme weather such as heavy rainfall and typhoon, and the flood control situation is very severe. Facing the test of major floods and disasters, the mainstream media must "never relax" and "go all out" with a high sense of responsibility and a spirit of extreme responsibility to the party and the people, pay close attention to the monitoring and forecasting of rain and floods and typhoons, release early warning information in a timely manner, improve the emergency reporting mechanism, prepare for the battle, rest assured, and strive to win the tough battle of flood control and disaster relief. (Tang Jinggang)

























