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　　From May 21st to June 13th, 19 enterprises including () (603392.SH), () (605337.SH) and () (300485.SZ) successively indicated on the investor platform that there was no synthetic biology related business or application (see Figure 1) for the time being, mainly because there was no technical reserve or none.

　　In sharp contrast to the cautious attitude of these enterprises towards synthetic biology, in the last two months, the concept stocks labeled with synthetic biology in the secondary market have soared.

　　The data shows that in the past 60 days, nearly 40% of the 27 synthetic biology concept stocks have risen. Among them, () (301301.SZ), () (603739.SH) and () (002773.SZ) led the way, with increases of 39%, 29% and 29% respectively. Seven stocks rose more than 5% (the opening price on June 18th).

　　This large group increase in share prices is considered to be driven by favorable policies. At the end of April, at the annual meeting of Zhongguancun Forum, Tan Tianwei, an academician of China Academy of Engineering, emphasized that bio-manufacturing is a very important new track and new format for new quality productivity. Led by the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Science and Technology and other national ministries and commissions are jointly developing a national action plan for biotechnology and bio-manufacturing, which is expected to be introduced in the near future.

　　Synthetic biology is not a new concept, it was first born in early 2000, and it is considered as the "third life science and technology revolution" after the discovery of DNA double helix structure and the human genome project.

　　To put it simply, the way of synthetic biology is to transform the genes of microorganisms such as bacteria, so that they can produce raw materials needed by human beings in metabolism, such as plastics, food or medicines, which can be applied to medical treatment, environment, health, energy, food, agriculture and other industries. This mode of production is often more environmentally friendly than traditional chemical methods, or it can produce new products that cannot be realized by chemical methods.

　　This is not the first time that synthetic biology has set off a market boom. The last wave of capital influx was in 2021, when there were 458 financing events in the field of synthetic biology in China, and the financing amount reached 113.6 billion yuan, all of which were the highest level since 2019.

　　At that time, Ginkgo Bioworks and Zymergen of the United States successively landed on NASDAQ. Both companies are platform-based enterprises that provide synthetic biology technology, and their listing also drives domestic hot money to flood into synthetic biology start-ups.

　　However, in less than three years, the three giants of American synthetic biology were almost wiped out, and the related investment and financing also fell to freezing point.

　　Amyris, the world’s first synthetic biology listed company, was once famous for producing artemisinin by using synthetic biology technology. However, after the development of bio-fuel products failed, it expanded its cosmetics raw materials and other businesses on a large scale, and its debts snowballed until the bubble burst, and it went bankrupt and liquidated in 2023.

　　Also in 2023, Zymergen went bankrupt. At first, it only focused on the development of strains. Later, it turned to the development of products, and chose an optical film Hyaline, which can be used in electronic products such as folding screens. However, mass production failed, and the entire synthetic biology sector in the United States plummeted. Zymergen was acquired by Ginkgo Bioworks after bankruptcy.

　　However, the surviving Ginkgo Bioworks is hard to say success. They insisted on making technology instead of products, and their market value fell by 92%, and their stock price was as low as 0.99 US dollars. In May 2024, they received a warning of delisting.

　　Industry martyrs have proved with painful reality that the concept of synthetic biology is very popular, but it is difficult to do business in this crater-selecting products, mass production, and developing business models. One wrong step may lose the game.

　　Who is the real synthetic biology enterprise?

　　Many practitioners said that enterprises in China are concentrated in the downstream field of synthetic biology, product-oriented, and there are few platform-based enterprises that provide technology.

　　A reference perspective is that, as an instrument supplier, synthetic biology is one of the fastest growing sectors of Agilent’s business in China, and its customer business focuses on bulk chemical raw materials, food additives, pharmaceutical and cosmetic raw materials.

　　Figure 2 shows the top ten companies in the synthetic biology concept stocks, and they are also the players that the market thinks are more promising, including Huaheng Bio (688639.SH), Huaxi Bio (688363.SH), Tebao Bio (688278.SH), Kaisai Bio (688065.SH) and () (600298.

　　These enterprises entered the field of bio-manufacturing earlier and firmly occupied the leading position in the subdivision track.

　　Huaheng Bio’s global market share of alanine exceeds 50%; Huaxi Bio is the largest supplier of sodium hyaluronate in the world, accounting for 44%. The long-chain dibasic acid produced by Kaisai Bio-accounts for 90% of the global market share.

　　Companies with stock prices in the top ten generally have two characteristics: one is mature products, and the other is rich experience in mass production.

　　A technician who has been engaged in synthetic biology research for many years said that when a company has made clear the synthetic biology methods used, it still needs to solve the problem of mass production. This is called "crossing the Death Valley from lab (laboratory) to fab (factory)" in the industry, and it will be scaled up to the industrial level after small-scale and pilot-scale tests.

　　In the research and development stage, the screening of strains is the key, and the characteristics of chassis cells should be studied for many years. In industrial scale-up, it is necessary to control fermentation temperature, time, dissolved oxygen and miscellaneous bacteria pollution more precisely, and the difficulty coefficient increases exponentially. After the problems appear, we should go back to the most basic strain optimization, reconstruct the metabolic pathway, and repeat it many times to achieve a breakthrough in strain tolerance and yield.

　　Gong Mo, general manager of Lingdao Capital, vividly explained the differences in each stage. It takes several years or even more to do basic research in the laboratory, and it is enough for a doctor to graduate after entering the pilot stage, which requires at least five years and tens of millions of dollars. It’s not a sudden idea that can be realized immediately. She said that investors are more optimistic about the team with long-term experience in basic research and industrialization. This kind of industrialization experience is best accumulated in downstream separation, extraction and purification.

　　Different industries have different definitions of "mass production". For example, the overall demand for cosmetic raw materials is small and the unit value is high. Therefore, the pilot scale is kilograms per year and the mass production is tons. For the chemical and material industries with large demand and low unit value, the pilot scale is at least 1,000 tons, and the mass production is calculated based on an annual output of one million tons.

　　The ability of mass production is so critical that after the concept of synthetic biology broke out in 2021, many enterprises raised funds mainly for building new industrial lines and expanding production capacity.

　　See the direction of the enterprise from the location of the new factory. In coastal areas such as Yancheng, Tianjin and other places, factories are mainly built by enterprises with small mass production scale and products going to sea. There is sufficient wind power in the local area, which is convenient for export and sales near ports. Enterprises with larger production capacity will directly choose places such as Xinjiang and Inner Mongolia where raw materials such as electricity, energy and corn are cheaper.

　　Among the concept stocks, Huaheng Bio has completed the expansion of Qinhuangdao and Bayannaoer bases, with the current production capacity of 100,000 tons and 50,000 tons. In addition, it has built a new material production base with a production capacity of 100,000 tons in Chifeng, Inner Mongolia.

　　Kaisai Bio’s 100,000-ton bio-based polyamide production line in Wusu production base in Xinjiang has been put into production. Huaxi Bio’s Tianjin plant has been put into production, and 64 pilot production lines are planned to be built. The overall production capacity of bioactive materials is planned to reach 1,000 tons.

　　Among the synthetic biology concept stocks, most enterprises are still in the initial stage of layout.

　　For example, Angel Yeast’s subsidiary Weiqi Enterprise, with an annual output of 10,000 tons, is under construction, and the first phase is planned to be put into production in 2025.

　　Azure Bio, whose daily limit has been raised for many times, shows that the enterprise has only set up a synthetic biology technology innovation laboratory, which is still in the research and development stage of the early strain laboratory and does not have the conditions for industrialization.

　　Product homogeneity is serious.

　　Synthetic biology is still in the early stage, because people’s understanding of the biological field is less than 10%, which brings a common phenomenon in synthetic biology enterprises-product homogenization.

　　The involution of cosmetic raw material enterprises is particularly serious.

　　There are more than 40 synthetic biology enterprises engaged in the development of cosmetic raw materials in China. Many start-ups and listed companies have plunged into squalene, ergothionine, icodoline and other popular raw materials with moisturizing and antioxidant effects.

　　At present, the listed companies with mass production capacity in China are mainly Huaxi Bio and Chuanning Bio. Ultra-pure ergothionine produced by Huaxi Bio-technology has a purity of over 99%. At the end of May, Chuanning Bio announced that some synthetic biological products have entered the stage of small-scale and pilot-scale, including squalene, ergothionine, and icodoline.

　　The aforementioned technicians believe that when making the same product, the volume concentration, volume purity, volume impurities, etc. really make the quality of raw materials better, and also knock down the original inflated price. For example, the price of ergothione was 200,000 yuan/kg a few years ago, and now it is only tens of thousands of yuan/kg.

　　However, cosmetics raw materials are a relatively small market, and the enterprises that enter the market first will have advantages, and most of the enterprises that enter the market later can only fight price wars, or suffer heavy losses because of drastic price changes.

　　In February this year, Sinochem, one of the earliest enterprises that made ergothionine, declared bankruptcy. The enterprise was founded in 2016, when there were almost no enterprises that produced ergothionine in China.

　　According to public information, Zhongke Nuozhi and Tianjin Institute of Industrial Biology, China Academy of Sciences agreed to realize the industrialization of ergothionine within 4 years after it passed the verification level of 75L fermentor, which means that it should be produced in at least 1000L fermentor.

　　However, in 2020, which was supposed to be the test result, Zhongke Nuozhi suffered a triple blow from inside and outside: it failed to mass produce, the price of ergothionine began to decrease, and it was deeply involved in various judicial cases and disputes.

　　In this year, the number of judicial cases involved in Kono Knowledge exceeded 60, which was the highest in the past years, including private lending disputes, patent transfer contract disputes, service contract disputes, labor disputes and so on. A year later, the court ruled that Kono paid R&D expenses and breach of contract fees, and transferred the development patent back to Tianjin Institute of Technology.

　　The bankruptcy of Zhongke Nuozhi shows the other side behind the scenery of synthetic biology track. The market turmoil and the ability of enterprises to land can directly determine life and death.

　　In addition, for some products, even if the price is lowered by the method of synthetic biology, it can not stimulate demand, and it is a waste of production capacity to be involved, so the forward-looking selection of products by enterprises is particularly critical.

　　For example, Glutathione, a raw material drug with the functions of protecting liver and whitening, is quoted at a price of about 800 yuan/kg-900 yuan/kg by using traditional yeast, and () (300233.SZ) occupies about 90% of the market share in China. Glutathione produced by synthetic biological process is quoted at about 600 yuan/kg-700 yuan/kg, but Jincheng Medicine still occupies 90% of the market.

　　This is because, on the one hand, the price drop is relatively low, which has not impacted the market; on the other hand, the change of pharmaceutical raw materials needs to be reapplied for approval, and the process is very complicated. Safety and stability are more critical factors than cost.

　　To sum up, there are two reasons for the homogenization of involution products in synthetic biology enterprises:

　　First, the raw materials of cosmetics are mainly small molecular compounds and monomer materials. At present, both the research on the characteristics of chassis cells and the environmental control of mass production are very mature. If the price in the market is high, more enterprises will flock to do it.

　　Second, China’s current policies are relatively stricter in food, medicine, agriculture and other fields. For example, the longest approval period for biological pesticides can reach 8-10 years.

　　Many practitioners said that the standards committee related to synthetic biology in China is gradually being established, and the access and process of approval will be improved in the future. However, what determines the profitability of enterprises at present is the ability to expand diversified product lines and find materials with a wider range of applications through long-term research and development.

　　Dong Lei, dean of the School of Life Sciences of Nanjing University, told the Economic Observer that the focus of synthetic biology around the world is mainly on the synthesis of small molecules, but not on macromolecular materials, because the synthetic steps involved are more complicated and difficult.

　　New materials, new business

　　Many enterprises that started earlier are also producing macromolecular materials based on synthetic biology. The leading ones are polymers in the chemical industry, such as PHA (polyhydroxy fatty acid ester, note: a kind of bio-polyester, which has degradable characteristics) and polyamide materials (nylon).

　　In the past, chemical companies such as Kaisai Bio and Huaheng Bio mainly sold small molecular monomer materials such as dibasic acid and alanine. They made them by biological method instead of chemical method, which reduced the cost and seized a larger market share.

　　It is difficult to reduce the short-term cost of macromolecular new materials, and the market has not been widely accepted, so enterprises are also exploring new business models. The most representative is that raw material enterprises directly go off to build brands or jointly manufacture products.

　　Many synthetic biology enterprises have flocked to PHA racetrack. This material has good biocompatibility, biodegradability and thermal processability, and can be applied to food packaging, fiber fabrics, agricultural mulching films, drug delivery and medical materials.

　　Blue Crystal Microbes is one of the start-ups with the most financing in synthetic biology. Since its establishment in 2016, it has completed 10 rounds of financing and disclosed that the total financing amount exceeds 2 billion yuan.

　　Li Teng, co-founder and president of Blue Crystal Microbes, told the Economic Observer that they have been doing PHA since its establishment, providing only technical services and not making products. It is difficult for start-ups to survive. If they only make popular products at the moment, they will be eliminated in a few years.

　　Li Teng said that at first, their definition of PHA was a fine chemical, but now it has changed into a bulk chemical. He explained that this adjustment is market demand-oriented. Unlike other enterprises, blue crystal microorganisms hope to use the same PHA to meet different needs. Blue crystal PHA is made because it has the greatest potential for cost reduction, the highest product adaptability, and the corresponding technical difficulty is higher. Stability and quality are the most priority factors, followed by cost.

　　The direct profit of Blue Crystal Microbes is to cooperate with brands and manufacturers to jointly develop PHA products, including disposable products, soft and hard packaging, textile fibers and so on. The annual production capacity of blue crystal PHA is 5000 tons, and the output of downstream products is 5000 tons, which belongs to the first echelon among PHA manufacturing enterprises at home and abroad.

　　In addition, cyanobacteria also develop in the middle and upper reaches, providing platforms and technologies to incubate small enterprises.

　　Li Teng said that in the past, they only produced products, but now it may be a turning point. They have observed that more and more small enterprises are also entering. However, the capabilities provided by incubators and biomedical sharing platforms on the market are different from the actual needs.

　　For example, most synthetic biology laboratories usually emphasize the automation of Qualcomm quantity, but most strain development processes do not need Qualcomm quantity, which is different from drug research and development, which needs to screen many different molecules. Therefore, Blue Crystal is helping small enterprises to improve efficiency through its own experience, such as technical services and laboratory sharing.

　　As the leading supplier of long-chain dibasic acids in the world, Kaisai Bio is also the first enterprise in the world to realize bio-based polyamide (note: dibasic acids and diamines are important monomer raw materials of polyamide). The pilot test of this material was completed in 2014, and the production line with an annual output of 100,000 tons was completed and put into production in 2021.

　　Although the production capacity has increased significantly, the actual sales volume has increased less.

　　According to the prospectus, from 2016 to 2021, the sales volume of bio-based polyamide increased from 0.5 million tons to 0.7 million tons, and the ratio of production to sales was always around 50%. In contrast, the sales volume of long-chain diacid, the ace product, increased from 25,000 tons to 61,000 tons.

　　According to Kaiser Bio, bio-based polyamide is a brand-new material, its price is higher than that of nylon made by chemical method, and its application ability is still being explored.

　　Bio-new materials made of new polymer materials need to provide a whole set of solutions, tell customers how to process and produce, jointly research and develop with downstream, and even assist customers in carbon footprint, equipment and technology, so as to make the market accept them faster. In this regard, Kaisai Bio has established an interdisciplinary R&D center, which has made remarkable progress in the textile field, engineering materials and composite materials.

　　In addition, Kaisai Bio has established its own fiber brand TERRYL to provide fiber solutions for the textile field.

　　For example, we cooperated with Bosideng’s brand Samet to build school uniforms, and cooperated with close-fitting clothing brands such as Shushu and Ubras to develop underwear, sportswear, yoga clothes and other kinds of clothing. At the same time, we replaced the consumables such as work clothes, helmets and carpets in the internal production base with new materials.

　　Liu Xiucai, chairman of Kaisai Bio, once publicly stated: "We can’t make the business model of synthetic biology too early." In the future, there may be a model similar to the pharmaceutical industry. A startup or research institution has made an efficient and valuable metabolic pathway, but it does not do follow-up research and development, and packages the results and sells them to mature enterprises in the industry to complete it.

Harbin, Heilongjiang promotes the renovation of old residential areas, investigates fire hazards and improves environmental sanitation.
Changing the old look of the block to improve the happiness of living.

Upgrade infrastructure and transform old communities; Investigate fire hazards and ensure the safety of residents; Excavating stock resources and creating creative blocks … Since the theme education was launched, Heilongjiang Province has focused on the transformation of urban infrastructure and done a good job in people’s livelihood. The reporter visited Harbin and found that with the implementation of various measures, the city’s appearance changed, living conditions improved, and people’s lives became more convenient, more comfortable and better.

Red walls, green trees, benches and windmills, in front of the 80-meter-long "graffiti" wall, people put on various poses to take pictures and punch in. Many citizens and tourists came here and praised the "net red wall" of Hongqi Street in Xiangfang District, Harbin City, Heilongjiang Province.

"In the past, this area was a garbage transfer point that stinks and residents can’t avoid." Lin Shan, head of the Pearl River Community, said. Change the way of garbage removal, demolish the damaged wall and rebuild it, and organize residents to paint the wall art. Now, this garbage spot has become a punching place.

"The wall is still that wall, but the surrounding area is clean, and the artistic taste is raised, which is different. We old residents are also happy!" Rebecca, a resident of Zhujiang Community, lamented.

Since the education on the theme of studying and implementing the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era was launched, Heilongjiang Province has carried out field research, focused on people’s livelihood, given priority to solving people’s urgent problems, and continuously improved urban functions by transforming urban infrastructure. Recently, during a visit to Harbin, the reporter learned that the local government organically combined environmental remediation with the renovation of old residential areas, investigation of fire hazards, improvement of environmental sanitation, and promotion of industrial development, constantly improving people’s happiness in living, making efforts to build a livable and happy city, and taking various measures to realize the old look of old streets with a new look.

Listen carefully to the opinions of the masses

Transform and upgrade infrastructure.

"This new cement pavement is so good that it makes people feel bright." Standing on the newly paved concrete floor in the corner of the community, Wang Guihuan, a resident of No.248 Gogol Street, Harbin, was happy in his words. In the past, the community was a mess, with abandoned boiler rooms and small yards full of garbage.

"No.248 Gogol Street was built in 1977 and is a typical old community." Chen Haijing, secretary of the Party Organization of Struggle Community, said that after the heating was connected to the grid, the community’s own boiler room was abandoned and left in the community. Now, according to the residents’ opinions, fitness equipment has been added here, and the old boiler room has been transformed into a service center for the party and the masses, providing a place for the residents’ leisure life.

There is a large stock of old residential areas in Harbin, and the area of old residential areas that were built before 2000 in Chengjiu District alone reached 61.23 million square meters. "Old residential areas have low building standards, incomplete supporting facilities, lack of property management, and strong willingness of the masses to transform." The relevant person in charge of the Harbin Housing and Construction Department said.

This year, Harbin started 224 renovation projects of old residential areas, with an area of 10.93 million square meters, 42.2 kilometers of water supply network and 100 kilometers of aging heating network, and simultaneously implemented environmental remediation work such as demolition, power repair and network cable bundling.

No.248, Gogol Street, where Wang Guihuan lives, is the beneficiary community. "The old courtyard wall has been removed, and our residents have added 400 square meters of leisure space." Wang Guihuan said.

Putting the people’s urgent difficulties and worries in the first place, Harbin strives to make the environmental remediation work in the hearts of the people, listen carefully to the opinions of the people, listen to the voices of the people, gather public opinions, solve people’s worries, and handle complaints overnight.

"I hope to solve the problems such as hanging wires in disorder and the leisure and fitness area in the courtyard of the community together in the renovation." "The roof leaks and the sewers are often blocked, and I hope it can be solved." … Harbin has deeply integrated the environmental remediation work with the renovation of old communities, and made a thorough investigation of 1,630 buildings planned to be renovated in 2023, and held more than 210 public opinion consultation meetings, renovation plan review meetings and public opinion survey forums.

Carry out hidden danger investigation actions

Ensure that residents live and work in peace and contentment.

Smooth and spacious asphalt roads, freshly painted walls, rows of lilac trees, quaint and elegant Chinese pavilions … The clean environment of the petrochemical community in Xiangfang District is refreshing.

"Demolition of private buildings in the neighborhood, cleaning up the mess, and cleaning up the environmental sanitation, the change of our community is the boss." Wang Xiuyun, a resident of the community, lamented.

Behind this is Harbin’s efforts to improve the public sanitation of the community by combining environmental remediation with striving for a civilized city: comprehensively carrying out urban road cleaning and washing, floating debris cleaning, garbage daily cleaning, and carefully carrying out greening plant pruning and maintenance.

In Ningjiang Hutong District of nangang district, the fire rescue department of Harbin took the lead in jointly launching a special campaign to investigate fire hazards, demolishing illegal buildings that affected fire safety, clearing evacuation routes and safety exits, opening fire corridors, and making full use of idle boiler rooms to build community miniature fire stations and central pump rooms.

Harbin has made great efforts to ensure the safety of owners’ lives and residences through environmental improvement. At present, all the 171 hidden fire hazards have been rectified, and 60 small fire stations and 5,493 micro fire stations have been set up.

In order to put an end to the problem of "resurgence" and all kinds of messy phenomena coming back after the renovation of old residential areas, Harbin accelerated the property management work after the renovation of old residential areas, and hundreds of property residential areas led by party building emerged in the city to play a leading role in demonstration.

The fifth block of Honghe Community in Daowai District was built in the 1990s, with more than 1,500 households. Streets, communities, property companies and community committees have set up the Party branch of Minqiang Red River Fifth Block, forming a long-term management mechanism of co-construction and co-management.

"Residents complain less and the community atmosphere is getting better and better." Meng Xuebin, director of the Industry Committee of Honghe Fifth Block, took the lead in setting up a "volunteer service team" to help solve more than 20 problems such as underground pipeline maintenance, parking space division, roof repair of residential areas, replacement of security doors, and more than 1,500 "key things" around the people, such as dredging the water, repairing unit doors, replacing voice-activated lights, and repairing stagnant roads.

Perfecting function and improving quality

Create characteristic creative blocks

"Brother, 10 more kebabs!" "Boss, another beer" … In the evening, when the lights are on, the uniform business sheds on both sides of the road come into view, and the nightlife of Xingfu Road in Xiangfang District has just started.

There is a street with a total length of nearly 1 km outside Happiness Road Food, including more than 60 restaurants, which can taste the food of most famous catering brands in Harbin.

Through the environmental improvement work, Xiangfang District upgraded this road section, expanded the sales area, opened the food and beverage stalls, made unified food stalls, set up creative landscape sketches, and created a "street with food outside".

"Opening the external pendulum can increase the turnover by at least 30%, and the government has invited enterprises to cooperate and help us build a unified external pendulum business shed for free." Yang Jing, manager of a restaurant, said.

Harbin organically combines industrial development with improving the neighborhood environment, and strives to create a unique creative neighborhood through environmental remediation. Xiangfang District has become the first area to start the pilot project.

Xiangfang District mobilizes and organizes all the towns in the whole district to dig deep into the existing resources and advantages such as regional characteristics, historical culture, realistic foundation, industrial characteristics and commercial layout, and creatively transform the old urban areas through cultural creativity empowerment.

"Environmental improvement, especially after injecting cultural and creative elements, has changed the face of the messy areas that have long plagued people and become a popular punching place." Li Yafei, secretary of Xiangfang District Party Committee, said that Xiangfang District should pay equal attention to improving its functions and improving its quality in building blocks with cultural and creative characteristics, so as to revitalize it and promote the construction and renovation of the surrounding environment.

The dormitory area of the boiler plant has been transformed into a "living room for urban culture". Leisure blocks with the theme of TCM health preservation, Dongxing Manchu-style street with strong ethnic flavor and night market full of fireworks have emerged … Since this year, Xiangfang District has successfully created 14 cultural and creative characteristic blocks, which has become a punching place to attract citizens and tourists. (Reporter Zhu Dawei, Liu Mengdan)

　　Jiangxi, China Net News reporter Wang Fan reported that a part-time goddess appeared in the canteen of Jiangxi Normal University. The girl surnamed Yan is a junior. Faced with the popularity of the Internet and the title of "canteen goddess", she said that she went to the canteen to work and study to experience life, and she was actually very ordinary, hoping to do a good job. Xiaoyan’s classmates said that a cheerful, smiling and gentle attitude is really the highlight of the goddess.

　　On March 3, the "canteen goddess" attracted the attention of netizens and became a hot topic on the campus of Jiangxi Normal University. "People are beautiful, the heart is more beautiful, and a cheerful, laughing and gentle attitude is really the highlight of the goddess." A student of the school said in a message. In addition, a number of netizens suspected of being students of Jiangxi Normal University commented: "I have decided to go to the canteen for dinner tomorrow."

　　The comments of netizens also make people laugh. Mo of @ Teemo said, "As we all know, it is really beautiful". Some netizens said "sourly" that "it is someone else’s school". Some netizens said, "Why do you have to work and study?". The work place of "canteen goddess" is located in the stall of "Bengrou Dry Rice" in the third canteen of the school. The "canteen goddess", surnamed Yan, is a junior majoring in administration in the School of Political Science and Law of Jiangxi Normal University. On February 28th, she began to work part-time in the canteen, and went to work at the canteen window after class at noon and in the evening.

　　Dialogue: "Not a schoolmaster, not a woman". Reporter: Do you know that you are on fire? Yan: I just found out (laughs). When I woke up, many students talked to me privately and said that they would go to eat collectively at night. Reporter: How do you feel? Yan: A little happy. Reporter: Is it the first time to work-study program? Yan: I used to work as a cashier at the front desk in a cafe, and I also worked as a tutor to teach junior high school students and senior high school students English. Reporter: Is that a schoolmaster? Yan: Not really (laughs). Both freshmen and sophomores got scholarships, and they were in the class, but they were not schoolmasters.

　　Reporter: What is "Bengrou dry rice"? Yan: It’s delicious, with northern characteristics, similar to Guandong cooking. (ps: Mr. Liu, the owner of the small shop, said that dried rice with braised pork is a special food in Jining, Shandong Province. Braised pork refers to pork belly cooked with spices, and then served with vegetables, meatballs, small hot dogs, etc.) Reporter: What is life like? Self-evaluation? Yan: Appearance? Inside? Or character? Reporter: Appearance? Yan: I’m a little girl. My friends say I’m not like a junior. I like to play, and I have many friends around me. Reporter: Inside? Yan: Be strong, try to make yourself stronger. Reporter: Personality? Yan: Not a woman, but a little girl. Cheerful and love to laugh. Reporter: Are you a fan of bigbang? Yan: Yes. But not crazy, I like it. Reporter: Recently, some college students in other places have been cheated by online shopping for tickets to bigbang’s concert. Will you buy tickets online? Yan: Not at the moment. Maybe I’ll buy it from Jason (laughs).

We know that compared with refined grains, whole grains contain more dietary fiber, fat, vitamins, minerals, polyphenols and other plant active substances, which have better health benefits for human body. Increasing whole grain intake is beneficial to weight control and reducing the risk of chronic diseases related to diet, such as obesity, cardiovascular diseases, type 2 diabetes and tumors. Therefore, the recommended intake of whole grains is defined for the first time in the latest dietary guidelines for China residents, and the importance of whole grains intake is emphasized.

So what is the whole grain intake of China residents? How to increase the intake of whole grains?

The latest Dietary Guidelines for China Residents 2016.It is recommended to consume 50-150g of whole grains every day.

In the latest edition of Dietary Guidelines for China Residents (2016), the first recommendation is "Food is diverse, mainly cereals". Grain-oriented is an important feature of Chinese’s balanced diet model. It is suggested that the average adult should consume 250~400 g of cereals and potatoes every day, among whichWhole grains contain 50-150g of miscellaneous beans.50~100 g of potatoes.

Compared with the dietary guidelines for China residents in 2007, the latest version of the revised dietary guidelines replaces coarse grains with whole grains. Whole grain refers to the grain that has not been refined or has retained the endosperm, germ, bran composition and its natural nutrients of the whole grain despite grinding/crushing/tabletting.

The daily intake of whole grains by adult residents is less than 15g.It is far from the recommended intake of 50-150g/day.

In order to fully and accurately understand the consumption of coarse grains among adults in China, Professor He Yuna from the Institute of Nutrition and Health of China Center for Disease Control and Prevention and others used the monitoring data of nutrition and health status of residents in China from 2010 to 2012 to analyze the consumption of coarse grains among residents aged 18 and above in China. The research results were published in the Journal of Nutrition in the first half of the year.

The survey results show that the daily intake of whole grains for adult men in China is 13.9g, and that for women is 14.6 g; Rural areas are slightly higher than urban areas, which are 15.5g/d and 13.0g/d respectively. Grouped by age, generally speaking, the older you are, the higher your whole grain intake is, and the intake of women is slightly higher than that of men.

Compared with the minimum recommended intake of whole grains of 50g as the reference value, the proportion of the whole grains intake of different populations in China reaches or exceeds the reference value is 7%~16.7% (as shown in the following figure), so more than 80% of adult residents have insufficient intake of whole grains.

How to increase the intake of whole grains?

The latest dietary guidelines also give some very good suggestions on how to increase the intake of whole grains.

Make whole grains a good meal partner.

Whole grain foods are diverse and nutritious. It is recommended to eat 50-150g of whole grains every day, which is equivalent to 1/4-1/3 of the whole grains in a day. Whole grain oatmeal, whole grain bread, small rice, etc. can all be part of the diet.

Blend into the staple food

Whole grains such as oats, millet, corn, whole wheat flour, etc. can be directly used as staple foods, and at least one meal in three meals a day is whole grains. For example, eat oatmeal, eight-treasure porridge, millet porridge, etc. for breakfast, and for lunch, mix corn flour, mung bean flour, oatmeal flour, or choose whole wheat flour; Put a handful of oats, brown rice, etc. in white rice.

Blend into dishes

Some whole grain foods can also be used as delicious dishes, such as kidney beans and flower beans, which can be made into delicious cold dishes after being boiled soft, or the fast-cooked whole grains can be mixed with vegetables to make nutritious and delicious dishes.

Clever use of modern cookers

Consumers who are used to the fine and soft taste of refined rice flour may feel that the entrance of whole grains is rough, and they will be uncomfortable at the beginning of eating whole grains. In this regard, we can play the role of modern kitchen cookers to improve the taste, such as making whole grain rice paste with soybean milk machine and cooking oatmeal rice with oats with rice cooker, which can make whole grains more delicious.

Source: China Nutrition Society.

　　Author: Xie Lunyu (Associate Professor, School of Applied Economics, Renmin University of China, Director of Institute of Peace and Development)

　　General Secretary of the Supreme Leader emphasized that "if the nation is to be revived, the countryside must be revitalized". The most arduous and arduous task of building a socialist modern country in an all-round way and realizing the great rejuvenation of the Chinese nation is still in the countryside, and the broadest and deepest foundation is still in the countryside. Implementing the rural revitalization strategy is an important historical task to win the victory in building a socialist modern country in an all-round way, and it is also the general grasp of the work of agriculture, rural areas and farmers in the new era. We must fully tap the great potential of rural revitalization in stabilizing economic growth, promoting high-quality development and realizing common prosperity from the height of coordinating the "two overall situations".

　　Accurately grasp the great significance of comprehensively promoting rural revitalization

　　Rural revitalization brings new opportunities for promoting high-quality development. Since the reform and opening up, China has rapidly promoted industrialization and urbanization, continuously improved the efficiency of factor allocation, and released the reform dividend, which has played an important role in creating "two miracles". However, compared with the rapid development of urban development, the development of agriculture, rural areas and farmers has lagged behind. The implementation of rural revitalization strategy plays a vital role in supporting the integrated development of urban and rural areas and promoting the construction of new urbanization, and also provides a new opportunity for the transformation of old and new kinetic energy of China’s economic growth.

　　Rural revitalization brings new opportunities to stabilize macroeconomic fluctuations. In the process of rural revitalization, the improvement of agricultural and rural modernization will create high-quality employment and entrepreneurial opportunities, attract rural talents to return, and play a positive role in stabilizing employment and ensuring income. Rural revitalization will promote the transformation and upgrading of agricultural production mode, change the temporal and spatial pattern of agricultural production and trade, and comprehensively enhance the production and supply capacity of agricultural products, which is of great significance to ensuring the safety of agricultural products supply, stabilizing agricultural products prices and preventing inflation.

　　Rural revitalization opens up a new space for promoting pollution control and realizing the goal of "double carbon". Rural areas are rich in natural resources, which is an important support to improve the supply of ecological products and carbon sink capacity. Rural revitalization encourages areas rich in ecological resources to give full play to their green advantages. It is an important content to promote "peak carbon dioxide emissions, carbon neutrality", realize rural sustainable development and promote the construction of ecological civilization in China by linking five major revitalization with ecological revitalization, exploring the establishment of incentive-compatible ecological product supply and value realization mechanism and accelerating the capitalization of natural resources.

　　Rural revitalization provides a new path for promoting fairness and efficiency. China has entered a highly cooperative society. Improving the skills of rural labor force through skills training will effectively improve the cooperation efficiency of the whole society. At the same time, rural revitalization will improve the quality and fairness of rural education, help solve the intergenerational transmission problem of poverty in the long run, and save human capital for economic development.

　　Rural revitalization provides a new guarantee for achieving common prosperity. Rural revitalization puts more emphasis on improving the availability of rural resources and the accumulation level of farmers’ human capital in the process of development, building the sustainable development capacity of rural areas in an all-round way, improving the income-increasing capacity of rural residents, narrowing the gap between urban and rural areas and consolidating the foundation of common prosperity, thus providing effective means for achieving common prosperity.

　　In view of the fact that rural industries and infrastructure are relatively weak, and the utilization rate of natural resources, human capital and other factors and labor productivity need to be further improved, in the process of comprehensively promoting rural revitalization, we should focus on accelerating rural infrastructure construction, fully tapping the advantages of natural resources in rural areas and accelerating the accumulation of human capital.

　　Accelerate infrastructure construction and promote high-quality development of agriculture.

　　From the perspective of improving supply quality, with the continuous improvement of China’s rural infrastructure, especially productive supporting facilities, the ability of rural areas to undertake industrial gradient transfer is increasingly enhanced, which not only plays an important role in promoting agricultural and rural technological progress and production mode innovation, but also plays a positive role in optimizing China’s industrial regional layout and smoothing the economic cycle in urban and rural areas. From the perspective of effectively expanding domestic demand, rural revitalization can further play the key role of investment in rural infrastructure and public services in optimizing the supply structure, continuously improve the income level and income-increasing ability of rural residents, release the huge potential demand in rural areas, and promote the expansion and upgrading of rural consumer markets.

　　To strengthen rural infrastructure construction, the key is to make great efforts to build a "new agricultural infrastructure", change the traditional mode of farmers’ "depending on the weather" and promote the transformation and upgrading of agricultural production methods. In practice, it is necessary to strengthen the following basic links: First, continuously standardize the high-standard agricultural production process, speed up the construction of standardized facilities such as greenhouses, and enhance the natural risk prevention ability of crops; Second, according to the regional characteristics and product characteristics, strengthen the construction of agricultural products storage and preservation, cold chain transportation and logistics facilities, extend the sales time or wrong season sales, and realize the preservation and appreciation of products; The third is to speed up the improvement of the rural logistics system at the county, township and village levels, build strong logistics facilities and digital infrastructure, make full use of new marketing methods such as e-commerce platforms and webcasts, and promote the effective matching of high-quality agricultural products with market demand; The fourth is to promote the innovative application of supply chain, carry out the construction of agricultural products supply chain with agricultural and commercial interconnection, and establish orderly and stable links with important regions or national logistics centers; The fifth is to establish and promote the standardization system and product quality certification standard system of agricultural products, build agricultural products brands, surpass the agricultural products standards in first-tier cities such as Beijing, Guangzhou and Guangzhou, strive for internationally accepted agricultural products certification, and enhance the global competitiveness of products.

　　Tap the advantages of natural resources and promote rural green development.

　　China’s rural areas have vast natural resources such as land and forest land, and the rich green ecological resources in rural areas have the advantage of being late-comer in the construction of ecological civilization.

　　To tap the advantages of natural resources in rural areas, we must first actively promote capital and new technologies to the countryside. On the one hand, support and encourage capital to go to the countryside to improve the utilization rate of rural production factors; On the other hand, actively promote the diffusion and application of new technologies and new products to rural areas, including the continuous improvement of agricultural mechanization and automation technology, and the wide application of new agricultural green technologies and digital technologies in agriculture and rural areas, so as to improve the productivity of rural production factors, thus promoting the transformation of rural production methods and farmers’ lifestyles, realizing the coordinated development of economic growth, farmers’ income increase and carbon emission reduction through clean energy supply and green industrial development, and opening up an effective path for green development in rural areas.

　　Secondly, continuously improve the "realization" ability of ecological capital. In the period of accelerating industrialization, the natural environment used to be an important factor restricting regional development, resulting in the so-called "green poverty" phenomenon of guarding Jinshan Yinshan without food. With the development of economy and society, people’s demand for green environment and ecological products continues to increase, and the economic and social value of green resources continues to increase. It is necessary to activate the sleeping natural resources, overcome the problem of "green water and green mountains are priceless", innovate the green financial service path, explore a new green development path with quantifiable and realizable value of ecological products, and truly transform the green water and green mountains into Jinshan Yinshan with increased income and wealth.

　　Finally, continuously improve the rural production, living and ecological environment. Develop ecological agriculture according to local conditions, implement green production projects, promote the deep integration of agriculture with tourism, education, sports, culture and other industries, and form a complex of nature+production+leisure+recreation; Invest more resource elements and public services in rural areas, strengthen the supporting construction of fire water supply, fire facilities and equipment, and small parking lots, improve water, electricity, communication and network facilities, and improve the modern livable level in the green ecological environment; Focusing on the treatment of rural garbage and sewage and the improvement of village appearance, we will promote the treatment of outstanding problems in rural human settlements in an orderly manner; Strictly observe the "red line" of ecological environment, and make scientific planning and rational development of tourism ecological resources.

　　Accelerate the accumulation of human capital and enhance the endogenous development ability of farmers

　　It is found that human capital is the lasting driving force of economic growth, and the differences of economic growth among countries mainly come from the differences of human capital accumulation and comparative advantages. To promote rural revitalization in an all-round way, we must focus on accelerating the accumulation of rural human capital. Strengthening the accumulation of rural human capital not only focuses on the long term, but also grasps the present. In the long run, in the overall situation of rural revitalization, we should pay more attention to improving the quality of rural education and the balance of resources, focus on blocking the intergenerational transmission of poverty after poverty alleviation, provide living water for rural revitalization of human capital accumulation, continuously improve the sustainable development capacity of rural areas and the income-increasing capacity of rural residents, accelerate the narrowing of the gap between urban and rural areas, and consolidate the foundation of common prosperity. To grasp the present, we should focus on three aspects:

　　First, in the process of rural revitalization, the improvement of agricultural and rural modernization will create more high-quality employment and entrepreneurial opportunities. We should improve the incentive policies, optimize the employment and entrepreneurial environment, attract more rural talents to return, create a large number of "Nong Erdai" successors of family agricultural management, rural cooperatives and leading enterprises, and promote the transformation of rural youth from identity identification to professional identity.

　　Second, in the process of promoting rural revitalization, we should pay attention to cultivating rural practical talent leaders who can lead one party and drive one, and expand the new generation of rural entrepreneurs, e-commerce talents and rural craftsmen in agricultural practice, so that rural human capital can reshape the new kinetic energy of rural development in combination with new technologies, new industries and new models.

　　Third, in the process of promoting rural revitalization, we should promote the transformation of farmers from farming to agricultural workers and local scientists. Through the training of labor skills and knowledge, guide farmers to change their identities from traditional farmers and migrant workers to modern agricultural workers and new agricultural management subjects; Through advanced agricultural means of production, agricultural machinery and equipment use training and technical service training, farmers will be promoted to improve their comprehensive quality of scientific and technological knowledge, management experience and technical skills, and become modern farmers who can effectively master new agricultural technologies, new machinery and new agronomy; By increasing the special financial investment in grass-roots scientific research, we will stimulate the innovation vitality of young agricultural science and technology workers, vigorously cultivate local scientists, and help more farmers change from knowledge users to knowledge creators.

At present, the new energy automobile industry shows a rapid growth trend. Under the dual effects of favorable policies and market drive, the market share and penetration rate of new energy have reached a new high, and the production and sales volume have continued to rise. In particular, a hundred schools of thought contend about hybrid technology, and plug-in hybrid models are popular. Almost all major independent brands have introduced plug-in hybrid models, thinking that they can be used to attack the city.

According to the data of the Federation, in January, the penetration rate of domestic retail new energy vehicles was 32.8%, an increase of 7.2 percentage points over the same period last year. Among them, the retail volume of plug-in and hybrid vehicles was 291,000, up 147.28% year-on-year, accounting for 43.65% in the new energy vehicle market.

Behind the rapid growth, on the one hand, the technology of blending is becoming more and more mature, on the other hand, it is also highly recognized by consumers. For pure trams, the current battery technology still has many limitations, such asLow energy density, slow replenishment speed and poor low temperature performance.. The plug-in technology can not only reduce the carbon emissions of fuel vehicles, but also avoid the shortcomings of pure electric vehicles perfectly, which can be described as a combination of new energy performance advantages. If we say which hybrid model is the most out of the loop at present, I think it must be C-DM.

For readers who are concerned about the automobile industry, Eta Ursae Majoris C-DM is no stranger. This Star Road Eta Ursae Majoris, based on the luxury and equal rights concept, has poured the best resources of the Group in the world, which can be described as full of luxury. The most commendable thing is that the new car is based on the M3X super-hybrid platform specially built by Starway for hybrid vehicles, and Eta Ursae Majoris C-DM is also the first model of this platform, which has the core advantages of global high performance, continuous high energy saving and high vehicle safety.

In terms of price, the pre-sale price of the new car is 172,800-222,800 yuan. Compared with the starting price of 198,800 new energy sources at the same level and the higher price, the pre-sale price of Eta Ursae Majoris C-DM is very competitive. This issue will focus on this brand-new plug-in hybrid vehicle-Xingtu Eta Ursae Majoris C-DM, and explore the real product strength of Eta Ursae Majoris C-DM under the support of M3X Super Hybrid | Native Hybrid Platform (hereinafter referred to as M3X Super Hybrid Platform).

As it happens, not long ago, the author went to the Star Road Eta Ursae Majoris C-DM’s super comfortable public beta tour, so this issue will focus on this brand-new plug-in hybrid model of Chery-Star Road Eta Ursae Majoris C-DM, and explore the real product strength of Eta Ursae Majoris C-DM under the support of M3X Super Hybrid Platform (hereinafter referred to as M3X Super Hybrid Platform).

M3X native hybrid platform is the ultimate "three big pieces" of automobiles.

To evaluate a new energy hybrid vehicle, we should first pay attention to its hybrid system performance, including hard-core performance and data such as engine, gearbox, chassis adjustment and battery life. This is exactly the same as the core "three big pieces" of fuel vehicles. Only with excellent core technology can we create the ultimate product level. From this point of view, Eta Ursae Majoris C-DM is undoubtedly very bright.

M3X super hybrid system carried by Eta Ursae Majoris C-DM is one of the most advanced hybrid systems in the world at present. The system is composed of Chery’s fifth-generation ACTECO 1.5TGDI high-efficiency hybrid engine, 3-speed super hybrid DHT gearbox, hybrid battery and battery management system, and its overall performance is commendable.

During the test drive, I was deeply impressed by two things:One is the chassis.Eta Ursae Majoris C-DM "Flying fish extrasensory chassis"CDC intelligent variable electromagnetic suspension is amazing, with three black technologies: chassis hydraulic vibration isolation system, Soft Stop system and intelligent brake-by-wire system, creating a more advanced texture than 400,000 luxury. In the face of the speed bump and bumpy road, the flying fish super-sensing chassis behaves like an old dog, and its vibration filtering ability is excellent, which fully exerts the role of "magnetism" and truly realizes it.Don’t look up when starting, don’t nod when braking, don’t turn sideways, don’t sprinkle water when bumping.The luxury quality is unique in its class.

Second: the power system.Eta Ursae Majoris C-DM engine is equipped with six core technologies, such as deep Miller cycle and the fourth generation i-HEC intelligent combustion system. The maximum power is 115kw and the peak torque is 220N?m. With the 3-speed super hybrid DHT gearbox, the maximum transmission efficiency is more than 97.6%, the output torque at the wheel end is more than 4 000 N m, the average speed of electric drive is more than 90%, and there is no jamming in basic gear shifting in driving experience. At the same time, this system covers more comprehensive and complex travel scenes in terms of adaptability to road scenes, and it can be unimpeded regardless of rugged mountain roads, muddy wetlands or desert wilderness.

In terms of car models, Eta Ursae Majoris C-DM has two-wheel drive models and four-wheel drive models. The two-wheel drive model is equipped with a rare dual-drive motor at the same level. If there is a higher demand for power, you can also choose a three-motor model with four-wheel drive model. The maximum total power of the four-wheel drive version exceeds 400 kW, the maximum total torque exceeds 900 N·m, and the electric four-wheel drive accelerates for 4 seconds. At present, it is rare for mixed members to join the "four-second club".

The dynamic response of Eta Ursae Majoris’s C-DM feed mode is quite good, and the sound of the engine after it is involved in raising the speed is not noisy, and the shift of the third gear DHT is almost non-inductive, so it is easy to drive. On the aspect of fuel consumption that everyone is most concerned about, the apparent fuel consumption of the meter we measured is 5.9L/100km, and the actual fuel consumption is 5.5L/100km except that which has been converted into electric energy, which is almost consistent with the official fuel consumption. During the test drive, we hardly deliberately saved electricity, turned on the air conditioner all the time, and the battery life still easily reached thousands of kilometers, which was very eye-catching.

The reason why the battery life and fuel consumption performance beyond the same level are achieved is due to the hard-core technology of this power system. With the assistance of the super hybrid C-DM, the comprehensive cruising range of Eta Ursae Majoris C-DM with full fuel and full charge exceeds 1300KM, which is 30% longer than the general level of 1,000 km in the industry, thus truly eliminating the anxiety of charging and cruising. More importantly, its fuel consumption per 100 kilometers is also less than 5.4L, which is very cost-effective today when oil prices are rising.

M3X native hybrid platform, forging the extremely safe quality level.

In fact, the safety performance of new energy vehicles is the most important, especially the safety of batteries. Eta Ursae Majoris C-DM has achieved the ultimate. Eta Ursae Majoris C-DM is equipped with ——M3P lithium manganese phosphate battery, the latest high-safety battery model in Contemporary Amperex Technology Co., Limited. Compared with the traditional battery, the structure is more stable and can be improved by 15-20%. Thanks to the native hybrid system, the comprehensive cruising range of Xingtu Eta Ursae Majoris C-DM is over 1300KM, which is 30% longer than the general level of 1,000 km in the industry.

However, for the user, it is a car instead of a battery after all. Any battery safety is ultimately implemented in the safety of the whole vehicle, so it is necessary to mention the advantages of Starway’s exclusive platform for hybrid vehicles specially built for Eta Ursae Majoris.

As an exclusive platform specially built for hybrid vehicles, M3X super hybrid platform has high compatibility, flexibility and evolutionary ability. At the beginning of the design, the layout of the three power systems was considered, and the hierarchical structure was adopted, which was sustainable iterative and modular development. On the body level, Eta Ursae Majoris C-DM is fully built according to the global N-CAP five-star standard, and adopts the lightweight capsule design of high-strength steel and aluminum, with two horizontal and three vertical embracing force transmission structures, so as to provide the most basic protection for users to travel safely. Compared with the new energy vehicles that "change oil into electricity" on the market, the power of "building cars on the platform" is self-evident.

M3X native hybrid platform, empowering 6.6kW external discharge limit strength.

There is also a noteworthy technological innovation-external discharge. The author did not personally experience this function during the test drive. Later, when the new car was pre-sold live, Chery officially demonstrated this "black technology" on the spot.

This is great news for users who like go on road trip. Three or five confidants travel outdoors to "barbecue", "eat hot pot" and "sing K", even if they charge the Pad, mobile phone and computer. It is reported that at present, the external discharge power of most models is mainly concentrated in 2.2kW and 3.3kW, but in today’s diversification, it is obviously unable to meet the demand of consumers for electricity. Based on this pain point, Eta Ursae Majoris C-DM started the industry’s first 6.6kW external discharge challenge, which promoted the "external discharge" to a new height, further expanded the diversity of car scenes, and brought more colorful new car experience.

The external discharge function itself is a very professional subject. In addition to more efficient energy management system and advanced battery technology, the outdoor environment is also complex and changeable, which requires the discharge system to maintain efficient and stable performance. The technological progress of Eta Ursae Majoris’s C-DM has also led to the iterative upgrading of the small field of external discharge, which has achieved the wishes of many camping enthusiasts.

Write at the end:

The evolutionary revolution of new energy technology and the iterative upgrade of hybrid technology platform not only continuously improve the plug-in hybrid technology, but also bring more energy-saving, more efficient and smarter car experience and greatly improve the driving quality. As another masterpiece of Chery Science and Technology Man, the full-stack self-developed super-mixed platform product carried by Xingtu Eta Ursae Majoris C-DM is undoubtedly very competitive in the market. Although it has not been listed, it has shocked the whole automobile market. I believe that it will surely rise and make a difference with more reasonable price in the future.

The content of the 2021 annual board of directors’ management review is as follows:

　　I. Discussion and analysis of operating conditions

　　In the first half of 2021, the backlog of household consumption demand affected by the epidemic was gradually released, and the company’s various operating data were quickly repaired; since the second half of the year, real estate-related regulatory measures have been introduced one after another, and consumers’ willingness to buy houses has been affected to a certain extent in the short term.

　　However, no matter how the general trend changes, consumers’ pursuit and yearning for a better life have not undergone fundamental changes, and the basic needs of "decorating a personalized home" have not undergone fundamental changes. Therefore, the company insists on continuously meeting the needs of consumers as its mission. Through measures such as reaching customers through omni-channel, creating high-value, efficient products and extreme scene experiences, optimizing professional case design and one-stop matching, it has continuously tackled difficulties in the unfavorable environment of intensified competition and sharp fluctuations in raw material prices.

　　During the reporting period, the operating income was 20.442 billion yuan, an increase of 38.68% year-on-year, and the net profit attributable to shareholders of listed companies was 2.666 billion yuan, an increase of 29.23% year-on-year.

　　2021 is the first year for the company to launch the long-term development goal of "turning Europai into a world-class home furnishing group". The three major systems of marketing, function and manufacturing are fully coordinated, and they have taken a solid first step.

　　(I) Functional system

　　During the reporting period, adhering to the tenet of business promotion, service and guarantee, the functional system is based on the medium and long-term incentive mechanism, and promotes the dynamic control of salary and preparation; continuously improves the efficiency of capital use, operation accounting efficiency, financial settlement efficiency and quality; in extreme environments, multiple means to ensure the supply of raw materials, and multiple measures to implement procurement control costs; strengthen the system governance and supervision and verification functions, firmly adhere to the bottom line of compliance, and consolidate risk control; the digital construction of internal affairs has achieved obvious results, and the logistics support work has been further transformed and upgraded.

　　(2) Manufacturing system

　　In 2021, due to repeated epidemics, logistics interruptions, raw material price increases, superimposed environmental protection production restrictions, power cuts and many other unfavorable factors, the manufacturing system through the effective implementation of lean improvement, intelligent manufacturing, information construction, incentive mechanism reform and innovation, greatly improve the production efficiency, significantly reduce the comprehensive cost rate of manufacturing, meet the customer’s increasingly stringent requirements for product quality, price, delivery and service, providing a strong guarantee for the realization of the company’s business goals.

　　1. During the reporting period, the company’s wardrobe net aldehyde upgrade, integrated research and development, cabinet door branch production, door panel new product development and promotion and other key projects achieved remarkable results; wooden door lean production model reform and engineering system special project construction achieved phased results; cabinet standardization and other projects achieved initial results;

　　2. The improvement of the operation of each production base has achieved remarkable results. During the reporting period, a total of nearly 200 lean improvement projects were carried out. At the same time, the Group was escorted by means of fine control and operation standardization to reduce costs and increase efficiency.

　　During the reporting period, the company completed more than 400 types of new Product Research & Development in 2022; the company’s R & D center was awarded the National Industrial Design Center; the product won a number of German Red Dot Awards, Japan G-MARK Design Award and other international design awards; the home product system was fully upgraded, greatly integrated, streamlined and optimized; the pre-research technology development results were excellent, and the cost was effectively reduced by more than 10 million; the performance growth momentum of smart home related products is gratifying.

　　4. The procurement informatization has achieved remarkable results: the coverage rate has risen to 98%, and the "iron triangle" function of the three-level coordinated procurement system of groups, business lines, and bases has begun to show results.

　　(III) Marketing system

　　1. The Oupai wardrobe (customized for the whole house) is imposing like a rainbow, and the peak is determined in Kunlun

　　In 2021, Oupai Wardrobe (Whole House Customization) will cut through the thorns all the way with the "trend of the king" and attack the city. First, in order to meet the urgent demands of consumers for environmentally friendly home furnishings, from a single substrate without aldehyde to space net aldehyde, break the situation with "net aldehyde" and lead a new round of "environmental protection wave" in the industry; second, profound innovation and change, from layout display to event landing, marketing model innovation to bag carrying, e-commerce, home improvement, and complete decoration channel expansion, all-round attack, and comprehensive customer acquisition; third, breakthrough to lead the whole customization, extending cabinet customization to space customization, leading the industry with "three high" (R & D, appearance, strict) standards, injecting new momentum into the company’s future development.

　　2. Oupai cabinets are strong and empowered

　　In 2021, the core competitive advantages of Oupai cabinets will become more solid and prominent. First, more than 1,300 new and newly installed stores will be opened throughout the year; more than 3,000 retail dealers will be promoted to cooperate with the installation enterprises; more than 600 stores will be opened throughout the year through innovative integrated kitchen business models; second, the multi-point layout of complete decoration, distribution, and integrated kitchens will build channel advantages and lead the development direction of all channels; third, we will grasp the pulse of the market, create new marketing models such as "healthy kitchen" and "old kitchen rejuvenation", and fully inject new momentum into business development, fully reflecting the strength and appeal of the world’s leading cabinet brands.

　　3. The whole house is equipped to ride the wind and waves and make great progress

　　2021 is the fourth year that the home furnishing industry is leading the way, and it is also the year of "breaking the game" for the European home furnishing industry. The annual order performance has increased by more than 90% year-on-year, achieving high-speed growth. The first is to launch a new brand "StarHomes Star Home", realize the integration of dual brands into the entire customized track, and consolidate and further expand the company’s leading advantage in the complete track under the strategic policy of "two wings go hand in hand, global coordination"; the second is to take customized products as the core + resource integration + double dragon alliance form of continuous evolution, give full play to the unique advantages of European products, effectively fill the product shortcomings of home improvement companies, and further strengthen the empowerment of end points; the third is to carry out a full range of "blood transfusion" and "wisdom transfer" for large home furnishing dealers to help the reconstruction of the end point operation system, the transformation of the management model and the improvement of the overall operation efficiency.

　　4. Actively respond to large-scale businesses and seek progress while maintaining stability

　　In 2021, Oupai’s bulk business will actively adjust its business rhythm in response to market changes, strictly control risks, and seek progress while maintaining stability. First, it will give full play to its multi-category R & D and manufacturing advantages, and cooperate with high-quality strategic customers to carry out a number of co-researched parts and supporting projects for accurate matching; second, it will give full play to the advantages of large home furnishings, fully penetrate the hardcover post-loading business, and transform from a hardcover material supplier to a hardcover whole service provider; third, it will deeply cultivate talent housing, affordable housing, and the reconstruction of old residential areas in various places, as well as national key supporting projects in Beijing, Xiongan New Area, Shenzhen, and other regions. Therefore, even in the context of severe competition in the real estate fine decoration supporting business, the company’s engineering business has hardly been affected by minefield projects, and has achieved steady growth

　　5. Obli transforms and moves forward, without stopping

　　Focusing on the strategic policy of Dare to "break through" and "create", Ou Boli has comprehensively upgraded its products, display and sales, achieved the promotion of the "whole house customization" industry, and successfully entered the first competitive echelon in the industry. The first is to carry out a new brand positioning of "specially born for the Me generation", and the target customers are more focused; the second is to reshape the original light luxury product system with "beauty", "quality", "material" and "interesting" as the core, and implement high, medium and low breakthroughs in the price belt to effectively expand the customer base; the third is to create a traditional retail upgrade + bag + packaging enterprise + e-commerce Obli channel ecological chain to realize the transformation to retail service providers, and maximize the passenger flow; the fourth is to expand the sales model from closet clothes to full-category full-house customization of "closet clothes, wood and bathroom + electrical appliances + home accessories" to achieve the transformation and upgrading of the end point profit model.

　　6. Opponi wooden doors are making multi-dimensional efforts, firmly ranking first in the domestic wooden door industry

　　In 2021, Ouponi wooden doors will make multi-dimensional efforts and achieve rapid growth in performance. First, brand building: around the five-defense function of the category, complete multiple rounds of new product launches through product + star dual IP blessing, and build a professional brand moat; second, channel deepening: the proportion of high-quality dealers throughout the year has been greatly increased, and home improvement cooperation channels have been deeply dug; third, model innovation: the M6 profit model has highlighted the effect, and the V3 sales design certification project has helped the customer order value to increase significantly. Throughout the year, a number of star tour live broadcasts and top-stream live streaming host live broadcasts have been completed, helping to receive more than 120,000 orders.

　　7. Oupai Sanitary Ware continues to lead the transformation of the bathroom industry

　　In 2021, Oupai Sanitary Ware, as the pioneer of Quanwei customization, will continue to lead the transformation of the bathroom industry, release Quanwei space health solutions, and strongly promote Quanwei customization into the 3.0 era. First, to create a new retail model of () integrated marketing communication; second, to complete the whole package, open up engineering channels, and successfully build a multi-channel business model; third, to establish a global strategic supply cooperation alliance to create a new marketing model of integrated bathroom space design, one-stop matching, and package services, and redefine the new standard of the industry.

　　(4) Digitization, informatization, and intelligence help "build Oupai into a world-class home furnishing group"

　　The information value chain of customized home furnishing is very long, and every link such as design, order placement, production, logistics, installation, and after-sales needs to be connected through information technology in order to provide users with a complete product customization experience. Focusing on the construction goal of "design and manufacturing integration, centralized planning, multi-base collaborative production, and intelligent manufacturing system support", the company has successfully built a large-scale non-standard customized home intelligent manufacturing support technology platform and an industrial Internet platform. It has built a full three-dimensional information model that supports the integration of large home furnishing design, display, and manufacturing. It has established a data center and a central product platform for marketing and manufacturing. Through the data intelligence center, it has realized the information management of the whole process from self-design to after-sales of customized products.

　　As a large-scale non-standard customization enterprise with an annual output of over 900,000 sets of cabinets and an annual output of over 2.90 million single wardrobes, the successful application of information technology has greatly improved the efficiency of the company in all aspects of design, quotation, order placement, order dismantling, technical review, price review and settlement, and correspondingly improved the efficiency of the entire chain.

　　1. Marketing informatization

　　During the reporting period, more than 7,000 stores across all categories and channels of the company have realized the full application of self-developed CAXA home design software. At present, CAXA home design software has realized the integrated design and scene sales of the whole house space (kitchen, clothing, wooden doors, wall panels, bathroom, balcony, home accessories). Intelligent technology applications such as intelligent design, one-click rendering, one-click process inspection, one-click quotation and one-click order placement not only make the design efficient and smooth and display realistic, but also ensure data quality, providing a strong guarantee for the integration of design, manufacturing and supply chain, and the digitalization of the whole business chain. In 2021, there were nearly 30,000 CAXA design software charging accounts, forming a cloud computing power support capability with more than 40,000 single-day online design solutions, more than 100,000 orders placed on peak days and more than 400,000 high definition rendering graph, which is the most cloud computing power for domestic customized enterprises.

　　2. Manufacturing informatization

　　The MSCS production scheduling control system and XMES flexible manufacturing management system independently developed by the company have reached more than 1 million pieces of board parts per day; fully realized the "75% trial-free, 85% trial-free and quick review, and 95% one-time pass" of customized orders; the settlement center and TIMS (delivery information system) platform completed the construction, comprehensively improving the efficiency of dealer capital settlement and order logistics warehousing and distribution management; innovating information models and software applications such as PLM, MPCS, and intelligent batch optimization, empowering manufacturing to reduce costs and increase efficiency; the order conversion capacity and level of such a large-scale non-standard customized home intelligent manufacturing support platform fully support the efficient operation of the world’s largest customized home enterprises.

　　3. Functional informatization

　　"Smart Park, Smart Office, Smart Manpower, Smart Process" The four-intelligence system has deepened the development and application, and entered a new stage of development of "Safe Europe + Smart Europe".

　　

　　II. Industry situation of the company during the reporting period

　　(A) the basic situation of the industry

　　According to the National Economic Industry Classification issued by the National Bureau of Statistics in 2019 (GB/T4754-2017), the company is engaged in the wooden furniture manufacturing industry (C211) in the furniture manufacturing industry (C21); according to the "Guidelines for Industry Classification of Listed Companies (Revised in 2012) " issued by the China Securities Supervision Commission (Announcement of the Securities Supervision Commission [2012] No. 31), the company is engaged in the integrated innovation industry in the furniture manufacturing industry in the manufacturing industry – the overall home furnishing industry.

　　2. The industry in which the company is located is the furniture industry. Since 2018, with the changes in the real estate market and the adjustment of the channel structure, the overall growth of the furniture industry has been under pressure. The furniture industry has strong offline experiential consumption characteristics, and end point stores are important space display places and bear the functions of transaction links. Affected by the repeated impact of the COVID-19 pandemic in some regions and cities across the country, there are certain uncertainties in the operating environment and market conditions of furniture enterprises. End point retail channels are under pressure. Under the influence of epidemic prevention policies, furniture stores and end point outlets are temporarily closed, and installation service personnel cannot come to the door for delivery and installation, which in turn leads to the overall growth of furniture manufacturing revenue in the past two years under certain pressure. With the epidemic gradually under control, the backlog of consumer demand for some furniture was delayed, offline stores resumed normal business, and the retail market performance of the furniture industry gradually picked up. According to the statistics of the National Bureau of Statistics, the annual operating income of the furniture manufacturing industry was 800.46 billion yuan by the end of 2021, an increase of 16.42% compared with 2020.

　　3. The company’s subdivision is the custom furniture industry, and the specific categories can be divided into custom cabinets, custom wardrobes (whole house customization), custom wooden doors, custom bathroom cabinets, etc. With the improvement of consumers’ preference for personalized customized products, the improvement of the storage function demand for living space and the enhancement of the demand for unified overall style and "high value", the application field of customized furniture expands from kitchen space to bedroom, living room, balcony, bathroom, wall board and other spaces, and the penetration rate of subdivision categories also increases with the increase of consumer usage ratio. Customized furniture can better meet the composite needs of home improvement consumers for product function, appearance, and storage from the perspective of consumer demand. Mature custom cabinets, custom wardrobes in the growth stage (whole house customization), and other categories are each rejuvenated.

　　(2) Industry characteristics

　　1. Periodic

　　Custom furniture belongs to consumer discretionary, macroeconomic development cycle, real estate sales cycle, changes in national income and consumer consumption concepts, etc., will have a certain cyclical impact on the custom home industry.

　　2. Seasonality

　　Customized furniture industry has seasonal characteristics, mainly related to the purchase of commercial housing and the delivery time of commercial housing, and also related to the secondary decoration of residents’ old houses. At the same time, due to the vast territory of our country and the large climate differences, there is also a certain correlation between seasonality and geographical distribution.

　　3. Decentralization of layout

　　The overall market structure of the custom furniture industry is relatively fragmented. According to the data of brokerages and the industry, the CR5 is estimated to be about 15%. Although the market share of leading enterprises is gradually increasing, it is still relatively low compared with mature industries such as home appliances. The regional decentralization of dealers, the low entry and exit threshold of the industry, the persistence of long tail market demand, and the further improvement of traffic fragmentation have delayed the process of increasing industry concentration. Specifically, the following reasons include:

　　(1) Regional decentralization of distributors

　　The retail channel layout of the custom furniture industry mainly relies on dealers. Dealers have strong regional characteristics, and the business area is divided into a single city. The number of large merchants who can operate in a company is small, and the proportion of the total is low. Most dealers are mainly self-employed, so the market share in a single city is relatively low, which brings about a lower overall proportion of custom furniture enterprises. The characteristics of dealer channels determine that the custom furniture retail channel is highly fragmented.

　　(2) Low entry and exit barriers to the industry

　　The custom furniture industry has gradually formed a standard model in terms of production and manufacturing links, information systems, etc. The cost of production equipment procurement is relatively affordable, the investment in fixed assets in the early stage is limited, and small and medium-sized enterprises can rely on a mature supply chain system for production capacity construction. Therefore, the industry entry threshold is relatively low; if the operation is not good, the silent cost such as end point store closure is relatively easy to accept, so the industry exit threshold is relatively low. The above reasons for the clearance of small and medium-sized enterprises are not irreversible, and the integration process of the industry is delayed.

　　(3) The degree of traffic fragmentation is further improved

　　At present, the demand flow entrance is further dispersed, and multiple channels such as hardcover, bag check-in, and complete packaging are developing in parallel with traditional retail channels, which also affects the improvement of market concentration.

　　(C) the status of the company in the industry

　　Since 2011, companies in the custom furniture industry have landed in capital markets one after another, and have gradually attracted widespread attention. From the perspective of the overall scale of operating income and net profit and the scale comparison of sub-categories, the company ranks in the leading position in the same industry. It leads its peers in many aspects such as Product Research & Development innovation, marketing idea expansion, channel mining and expansion, and takes the lead in running out of a relatively mature and feasible business model to create more possibilities for consumers’ better home life. As a global leader in custom cabinets, the company has achieved medium and high-speed growth under the condition of high base. The leading position in the industry has been continuously consolidated. The revenue scale, end point brand influence and channel layout to reach consumers far exceed that of global companies in the same industry. With the continuous development of the company’s customized wardrobe (whole house customization) products and accessories, the revenue scale has jumped to the industry leader, and the "Oupai" brand influence has continued to strengthen among various categories, and the competitive advantage has continued to highlight.

　　According to the statistics of the third quarter report of 2021 of 9 listed companies in the custom home furnishing sector, the company achieved operating income of 14.40 billion yuan in January-September 2021, accounting for 38% of the sum of the operating income of the above-mentioned custom home furnishing listed companies; the company achieved a net profit of 2.10 billion yuan in January-September 2021, accounting for 51% of the sum of the net profit of custom home furnishing listed companies.

　　

　　III. The company’s business during the reporting period

　　(A) the main business of the company

　　Oupai Home Furnishing was established in 1994 and is a leading one-stop high-quality home integrated service provider in China. The company is mainly engaged in personalized design, research and development, production, sales, installation and interior decoration services of whole house home furnishing products. The company started with custom cabinets and extended from cabinets to whole house products, covering whole kitchen, whole wardrobe (whole house customization), whole bathroom, custom wooden door system, metal doors and windows, soft decoration, furniture matching and other whole home products. The company is committed to customizing a unique home for each family, so that more families can enjoy high-quality home life experience.

　　Quanwei customization

　　(2) The company’s main business model

　　The products operated by the company mainly adopt the order-based production model, and "tailor-made" is the core of the company’s business model. The staff of the company’s specialty stores design corresponding solutions according to the customer’s house space layout and size, personalized preferences, functions, etc., and render renderings through the company’s self-developed information sales system for customers to make consumption decisions; after the customer confirms the design plan, the order is directly transmitted to the company’s production department through the information system. The company organizes production according to the order content, and finally realizes the delivery and installation of customized home products. The company adopts a vertically integrated business model, covering all aspects from raw material procurement, design and development, production and manufacturing, branding, product sales, etc., to achieve effective control of the entire industrial chain.

　　1. Procurement model

　　(1) The company’s procurement process and procurement process

　　The company has developed a complete management system and standard system for the procurement process to achieve unified internal material specifications and unified procurement technology Quality Standards to form the basis for large-scale procurement; establish a secondary procurement model for headquarters and bases to improve the effectiveness of comprehensive supply chain management, strengthen procurement plan management, timely and effective supply, and reduce sluggish materials. The products purchased by the company mainly include production raw materials such as plates and functional hardware, product accessories, and household accessories such as kitchen appliances.

　　From the perspective of procurement, the company’s procurement business can be subdivided into front-end business and back-end business. The front-end business is handled by the group’s supply chain management center and procurement center. The supply chain management center is responsible for supplier selection, assessment and evaluation, and procurement price management, so as to achieve the unification of the supply channels of the same materials in each business sector. For materials and equipment whose annual consumption reaches a certain scale, the company adopts the method of on-site invite tenders to issue invite tenders to qualified suppliers. Through on-site invite tenders to achieve the best selection and achieve the expected procurement goals; the procurement center is responsible for classifying and summarizing the amount of materials used by the group, coordinating the implementation of centralized procurement in each production base, and giving full play to the scale advantages of procurement. The procurement back-end business is the execution of specific purchase orders and material acceptance, which is mainly implemented by the physical control departments under each product manufacturing line.

　　(2) Raw material inventory arrangement

　　In order to strengthen the management of raw materials, ensure the continuous supply of materials, rationally control inventory, standardize the process of entering and leaving warehouses, and maintain the safety and integrity of assets, the company has developed a relevant system for raw material inventory management.

　　According to the company’s procurement implementation management measures, the material management department sets the safety inventory. The person in charge of inventory analyzes the rationality and effectiveness of material arrangement through data and inventory arrangement. If there is any abnormality, timely feedback procurement to modify the relevant material items to ensure that the material inventory is controlled in the best state that neither the production is "shut down for materials" nor the material inventory is inflated. Ensure that the number of material turnover in the warehouse meets the predetermined requirements. At the same time, strengthen the inventory period management. All kinds of raw materials and materials are set with an effective storage period. The material distribution is strictly in accordance with the first-in, first-out principle, and the daily work is strictly in accordance with the 5S management and safety management specifications in the warehouse. In the outbound management link, each production workshop counts the material demand according to the daily production task, and the inventory management department conducts the material delivery work after receiving the valid receipt credentials.

　　2. R & D model

　　The company has set up a Home Furnishing Product Research & Development Center at the group level, which is responsible for coordinating and coordinating the company’s product and technology development management work. At the same time, the company’s overall cabinets, overall wardrobes, large homes, overall bathrooms, custom wooden doors, doors and windows and other business segments have product planning and R & D departments. Each product Research & Development department of the company prepares annual new Product Research & Development tasks, temporary Product Research & Development design tasks and extended design tasks according to market trends, product sales analysis and company development needs. The R & D department, sales department, purchasing department, process department, production department, and quality department all perform their duties and cooperate in the evaluation of new materials, new product renderings, and physical samples to ensure that new products are successfully introduced to the market with excellent quality and mature technology.

　　The company has always adhered to original design. In addition to having a number of high-level designer teams, it has also reached strategic cooperation alliances with well-known domestic design studios, Italy and other top designers. Mature Product Research & Development management system, perfect training and R & D incentive mechanism make the company’s R & D level and innovation ability always at the leading level of the overall home furnishing industry.

　　3. Production model

　　Different from the production of standard home products, custom home enterprises generally have a series of difficulties in order processing, high information requirements, huge data volume, and high processing accuracy in the production and manufacturing process, resulting in a high threshold for large-scale home customization production. At the same time, with the advent of the digital integration era, the division of labor in the industrial chain has become deeper, and intelligent manufacturing has become a new development direction for the custom home industry.

　　In order to comply with the development trend of modern manufacturing industry, break through production bottlenecks, focus on the big pattern of Oupai Manufacturing 2025, and achieve another breakthrough in information construction, Oupai fully absorbs the TPS production model, based on the characteristics of the custom home furnishing industry, focusing on the three end-to-end processes of product engineering data flow (from product design to production), production information flow (from customer demand to production instructions), and production process flow (from material to finished product shipment), and using the self-developed information management system as a link to efficiently connect, integrate and integrate. In order to achieve the connection between design and digital production and manufacturing, the integration of the information system of the whole business chain, the integration of production process, equipment automation and intelligence, and maintain the leading advantage of Oupai manufacturing information in the home furnishing industry.

　　4. Sales model

　　The company adopts a compound sales model based on dealer stores, supplemented by bulk business, direct-operated stores and exports.

　　(1) Dealer store sales model

　　A. Traditional dealer model

　　The dealer store sales model is the main sales model in the custom home furnishing industry. It refers to the selection and cultivation of dealers who recognize their own brand value, strong financial strength, good market reputation and rich market experience, and sign a "Cooperation Agreement" with them. Authorize them to set up specialty stores to sell products produced by enterprises in specific areas, and the dealers bear their own business risks. In the process of production and operation, the company provides timely assistance and empowerment to dealer personnel training, operation and management. The advantage of the dealer store model is that enterprises can make full use of the dealer’s experience and social resources, quickly build sales channels and networks, refine market end point marketing, and form a marketing promotion strategy that is highly in line with the local market environment, which is conducive to the rapid expansion of market share.

　　B. Decorated home model

　　The continuous promotion of domestic hardcover and decoration business has a more obvious impact on the passenger flow of traditional retail channels. Among them, home improvement companies, as the front entrance, have a greater role in diverting passenger flow. In order to layout the decoration channels and expand customer resources, the company took the lead in expanding the decoration channels in the industry, and began to pilot the European home furnishing business model in 2018.

　　Oupai Home Furnishing refers to the company’s direct selection and cooperation with large-scale and well-known high-quality home improvement companies in various places, making full use of the company’s high branding impression, rich product categories, category matching process plate integration and other advantages, supplemented by the company’s mature information sales system, quickly import the end point of the installation enterprise, greatly improve the efficiency of the end point, shorten the running-in period, and synchronously empower the brand and product. In the entire Client Server link, the company is responsible for product manufacturing and marketing support, etc. The home improvement company is responsible for providing customized home design and installation services and home improvement design landing construction.

　　The expansion of the whole decoration business is conducive to the company to expand customer flow channels in the new market environment and seize market share. The company actively implements the marketing assistance policy of whole decoration dealers, and accelerates the development of whole decoration channels and the construction of marketing end point models. At the same time, the company strengthens and guides Oupai retail dealers to cooperate with local home decoration and whole decoration channel companies through mechanism design, promotes retail and whole decoration dealers to work together to activate the consumption of customized home products in the local market, and works together to complete the sales expansion of Oupai to the local home decoration market and enhance the overall share of Oupai brand.

　　(2) Direct-operated store sales model

　　The direct-operated store sales model refers to the company’s use of equity funds to open "Oupai", "Oupai", "Oupai", "Oupai" and "Oupai" series brand stores in large stores, shopping centers, and street-facing stores to sell the company’s products (including Oupai cabinets, Oupai wardrobes, Oupai bathroom, Oupai wooden doors, Oupai whole house customization, etc.). At present, the company has opened direct-operated stores in Guangzhou.

　　(3) Bulk business sales model

　　The company signs product supply and installation contracts with real estate developers or engineering contractors, and the company is responsible for the supply. The engineering service provider is the actual operator of the project performance, responsible for the design, transportation, installation and after-sales of related products. The company signs agreements with engineering service providers and supervises the performance of engineering service providers.

　　(4) Export sales model

　　There are two main modes of product export: foreign bulk business sales and foreign retail sales. Foreign bulk business sales refer to the company’s independent participation in project negotiation, contract conclusion and performance; foreign retail sales refer to the company’s sales of the "Oupai" series of household products through retail channels or in the form of choosing foreign distributors.

　　5, branding mode

　　The company attaches great importance to the construction of Oupai Home Furnishing’s series of brands, branding mainly through several aspects:

　　(1) Brand planning. Based on the research of enterprises, brands, industries, and consumers, elevate the company branding to the height of corporate business strategy, propose the medium and long-term development strategy of corporate brand, and guide the specific brand marketing tactics in the future. Deeply dig into the core value system of the brand, and take it as the center to establish a strong brand identity system to bring strong associations to consumers.

　　(2) Brand publicity. In order to standardize the company’s brand publicity, improve brand management, promote brand development, effectively protect the brand, and maximize brand value, the company has formulated a detailed brand management system, implemented various public welfare brand advertising, in-feed ads, and soft news publicity in various media channels, and actively participated in various public welfare sponsorship activities, organizing various celebrations, press conferences, promotions, and investment exhibitions.

　　(3) Channel layout and promotion. Fully implement the "10 + 1" end point business model. Through a wide range of distribution stores, unified and tidy design and decoration, and well-trained professionals to display the overall image of the company, improve the popularity and reputation of the "Oupai", "Oupai", "Oupai", "Oupai" and "Oupai" series brands. The company has a complete assessment, supervision and early warning mechanism for the operation effectiveness and service quality of dealers to protect the interests of end point consumers to the greatest extent and maintain the reputation of the Oupai brand. The company’s dealer management level has always been ahead of the same industry.

　　6. Sales logistics and warehousing models

　　In order to standardize the warehousing and logistics process of the company’s various categories of products, the company has formulated relevant systems covering warehousing, shipping, and material information service management, and set up a logistics center under the manufacturing system to be responsible for the logistics management of the group’s products. At the same time, in response to the lack of in-transit management in the industry, high transportation losses caused by multiple transits, and problems of wrong and missed goods, the company actively explores a new business model for customized home products logistics.

　　

　　IV. Analysis of core competitiveness during the reporting period

　　(1) Powerful brand influence

　　Since its establishment 28 years ago, with its strong scale and strength advantages, Oupai has been diligently pursuing on the road of specialization, and constantly serving domestic and foreign consumers with the advantageous products of "European quality and Chinese price". The "Oupai" brand has a considerable branding impression and influence in the minds of consumers, and is gradually transforming into reputation and trust. The advertising slogan "Home, Love, Oupai" has been deeply rooted in the hearts of the people. From 2016 to 2021, Oupai was selected as one of the top 500 Chinese brands for six consecutive years with its strong brand strength, and rose year by year. In 2021, it ranked 138th with a brand value of 43.951 billion yuan. In addition, Oupai was also selected as one of the top 500 private enterprises in China’s manufacturing industry for five consecutive years. In 2019, 2020 and 2021, it won the honors of "Hurun China Top 500 Private Enterprises" and "China Top 500 Manufacturing Enterprises" for three consecutive years.

　　Strong end point sales system

　　After years of channel investment and construction, the company has established the largest marketing service network in the home furnishing industry, which cooperates closely with the group, grows together, and spreads across the country. It has the most powerful dealer (service provider) resources in the industry and distributes more than 7,000 stores. In terms of end point management, since its establishment, the company has been adhering to the concept of dealer roots, and has pioneered a perfect dealer management system such as thousand points assessment mechanism, "10 + 1" Oupai end point marketing system, double 50 theory, and storefront 4S management, and effectively implemented it. At the same time, the company conforms to the development trend of the industry, deepens the omni-channel development strategy, and builds a more mature channel operation model with retail and packaging channels as the backbone, engineering and e-commerce channels as the two wings, and direct sales and foreign trade channels as important support.

　　(3) The advantages of digitalization, informatization and intelligence are empowered

　　Yao Liangsong, chairperson of the company, said that "first-class informatization may not necessarily achieve first-class enterprises, and first-class enterprises must have first-class informatization." As the world’s largest double-material champion manufacturer of single-product custom cabinets and whole-house customization, Oupai has provided full-process digital transformation and construction after five years of enterprise transformation and upgrading. It has established a global and lean information development team including the group’s marketing information center, manufacturing information center, functional information center, and professional software company (Beijing Jiaju Technology). It has independently built core systems such as marketing support software MTDS, design software CAXA, MSCS, MOMMES, TIMS, etc., marking that the intelligent technology platform centered on cloud design, big data application, and robot flexible manufacturing has entered the practical application stage. Digitalization, informatization, and intelligence will help "make Oupai a world-class home furnishing group".

　　In the past five years, Oupai Informatization has taken the digitization and intelligent integration of product design and manufacturing as the R & D direction, and around the construction goal of "design and manufacturing integration, centralized planning and multi-base collaborative production, and intelligent manufacturing system support", the company has successfully built a large-scale non-standard customized home intelligent manufacturing support technology platform and an industrial Internet platform, built a full three-dimensional information model that supports the integration of large home design, display and manufacturing, and established a data mid-table and central product platform for marketing and manufacturing. All aspects of marketing, design, production and delivery have been fully digitized and cloud-based, forming a closed loop of data links, and realized the information management of the whole process from self-design to after-sales of customized products through the digital intelligence center.

　　(IV) Mature and efficient systematized operation advantages

　　The company attaches great importance to system construction and implementation. There are more than 700 business systems, covering three major system businesses: function, manufacturing and marketing. Based on the customized attributes of the company’s products, in order to respond to the individual needs of customers and the rapid changes in channels, the company adjusts its business strategy in a timely manner to gain a first-mover advantage in channel change, integration and industry reshuffle. The systematic coordinated guarantee mechanism oriented by marketing front-line needs is the end point to escort product competition, channel preemption, strategy adjustment, management upgrade and other aspects, and continues to empower, always maintaining the strong competitiveness of the European system.

　　Mr. Yao Liangsong, the controlling shareholder of Oupai Home Furnishing, and the company’s core management have rich industry experience in the home furnishing industry, and have a good judgment and grasp of the industry’s strategic trends, enterprise development direction, employment mechanism, and incentive measures.

　　And with the company’s leading position in the industry becoming increasingly stable, the company’s talent introduction strategy of "building a nest and attracting phoenix" has also been carried out smoothly, attracting more high-quality industry talents to join Oupai, and working together to achieve the grand goal of "turning Oupai into a world-class home furnishing enterprise".

　　(5) Strong product and process R & D and innovation capabilities

　　The company adheres to innovation to promote development, constantly independent research and development, innovation, and unremitting research and development of new products, new materials, new processes, and new technologies, so that the company’s process and R & D level is always at the forefront of the industry. In order to meet market demand, the company has continuously researched and explored in the fields of product process structure design, new material development and application, and process quality management. The company’s leading process technology level provides a strong technical guarantee for the production of high-quality customized furniture products. The company continues to improve and innovate production technology, uses informatization as a tool and means to promote the improvement of process technology, establishes a technical talent incentive assessment mechanism with results as the guide, and establishes a perfect process-level process control system.

　　After years of hard work, the company’s product development has gradually transitioned from single product customization to whole-house customization, whole-house customization, and from single new product design to new product design, extension design, and functional design. As of December 31, 2021, the company and its holding subsidiaries owned a total of 595 patents and 84 computer software copyrights.

　　(6) Flexible large-scale non-standard customization capacity

　　In the early 1990s, Europai took the lead in introducing the concept of European "integrated kitchen" to China, pioneering the industrial production of modern cabinets in China, and was known as the advocate of China’s "kitchen revolution". With the company’s continuous R & D investment over the years, deep technical process reserves, leading home furnishing R & D strength, and bargaining power in the upstream and downstream of the industrial chain, the company has explored a large-scale non-standard customized product manufacturing model with Europai characteristics. At present, the company’s total production scale of customized furniture products ranks first in the industry. The company’s production capacity design is based on the national layout and large home furnishing strategy, relying on manufacturing to build four production bases: East (Wuxi Base), South (Qingyuan Base), West (Chengdu Base) and North (Tianjin Base), forming a national capacity radiating East China, South China, West China and North China.

　　

　　V. Main operating conditions during the reporting period

　　During the reporting period, the operating income was 20.442 billion yuan, an increase of 38.68% year-on-year, and the net profit attributable to shareholders of listed companies was 2.666 billion yuan, an increase of 29.23% year-on-year.

VI. Discussion and analysis of the company’s future development

　　(I) Industry patterns and trends

　　1. According to the research data of the "2021 China Internet Home Furnishing Development White Paper", the consumption of home users is developing in a rational direction. In the choice of home building materials, 82% of the survey users value the environmental protection, health and safety of home building materials the most, and 77% of the survey users value health and comfort the most in the choice of furniture. Based on the upgrade of consumers’ demand for environmental protection and health, on April 16, 2021, the company exclusively released "Alaldehyde-free Healthy Home 2.0", and used it to launch the second generation of aldehyde-free additions with five functions of formaldehyde-free addition, its own net aldehyde, antibacterial, mildew-proof, and net taste – the net aldehyde antibacterial love core board, leading the whole house customization industry to start a new round of environmental protection upgrades, and solving the home environmental protection problems that have plagued consumers for many years. The second-generation formaldehyde-free addition technology is independently developed by the company, and it is difficult for industry brands in the same industry to quickly follow up on technology in a short period of time, which further strengthens the company’s differentiated positioning and advantages in environmental protection product technology upgrades, and continues to consolidate its leading position.

　　Data source: "China Internet Home Furnishing Development White Paper 2021", Douyin Home Furnishing Interest User Survey, September 2021

　　2. In terms of channels, the passenger flow structure continues to adjust, the growth of traditional channels is under pressure, and the integration of traffic fragmentation has become a medium- and long-term trend. In terms of categories, multiple categories are integrated and penetrated into each other, and the boundaries between categories are gradually blurred. Due to the low barriers to entry in the industry, end point demand presents a long tail distribution, and there are a large number of small and medium-sized enterprises in the industry. The repeated appearance of epidemics has accelerated the industry reshuffle and competition landscape optimization. Some small and medium-sized enterprises have taken the initiative to withdraw from the market due to capital turnover, customer acquisition pressure, etc., which is conducive to the concentration of market share to the leader. Customized furniture head enterprises have shown In addition, following the big home furnishing strategy, the whole decoration channel has become an important direction of active layout and implementation in the development planning of many customization enterprises. The whole decoration company and customization enterprises have promoted the market share from the decentralized long tail to the concentration in the form of specialized division of labor.

　　3. Based on the macro-economic level and the industry environment level, the company’s competitive advantage is mainly reflected in the first-mover advantage of strategic layout and the product advantage, brand advantage, channel advantage and informatization advantage accumulated therefrom. The first-mover advantage of strategic layout is reflected in continuously leading the development path of the industry, tapping growth opportunities ahead of peer companies, and forming a good demonstration and leading effect to lead the industry to explore new growth momentum. Product advantage is reflected in the company’s strong Product Research & Development and design capabilities, fully launching high-environmental performance and high-value products according to consumer needs. Brand advantage is reflected in the company’s continuous consolidation of influence in retail, bulk, and complete packaging channels, multi-category formation of multi-dimensional growth, and continuous improvement of brand influence. The channel advantage is reflected in the perfect end point store layout, and the end point operation quality is continuously optimized and surpasses the average level of the same industry. The advantage of informatization is reflected in the company’s active investment and realization of cross-category and whole-process comprehensive connection. In recent years, from catching up to surpassing, it can continue to drive the efficiency improvement and cost optimization of front-end and back-end order-receiving design and production and all aspects of the whole category. Based on the above advantages, the company’s position as a leading enterprise in the industry has been further consolidated. The Matthew effect is significant. The growth rate of revenue and net profit can still exceed the industry average in the case of a high base. It is expected to achieve a higher market share of all channels and multiple categories in the process of market from dispersion to concentration, give full play to the scale effect, reduce costs and increase efficiency, and obtain good sustainable profitability.

　　4. In addition, the national level also actively guides and promotes the continuous development and growth of the company’s industry, and encourages excellent enterprises with a sense of social responsibility to continue to provide consumers with safe, reliable, healthy and environmentally friendly green home products:

　　(1) The government work report of the two sessions: Adhere to the same tone of housing without speculation, promote the construction of affordable housing, support the commercial housing market to better meet the reasonable housing needs of buyers, stabilize land prices, housing prices, and expectations, and promote a virtuous circle and healthy development of the real estate industry due to urban policies.

　　The stable development of the real estate market will help provide an important foundation for the demand of the home furnishing industry in the post-cycle sector, fully meet the reasonable housing demand, and promote the healthy development of the rigid demand market.

　　(2) On March 4, 2022, the China Banking and Insurance Regulatory Commission and the Central Bank issued the "Notice on Strengthening Financial Services for New Citizens", the main contents of which include: first, implementing differentiated housing credit policies according to city policies, reasonably determining the standards for mortgage loans for new citizens who meet the purchase conditions, and improving the convenience of borrowing and repayment; second, reasonably meeting the demand for housing credit for new citizens who meet the requirements of the housing purchase policy and have the ability to purchase houses and relatively stable incomes; third, providing consumer credit products for the reasonable needs of new citizens in the transition stage of entering the city and settling down.

　　By providing consumer credit products, it helps to ease consumers’ current consumption pressure and promote the release of demand for furniture, home appliances, and other products.

　　(3) In February 2021, the "Opinions of the Central Committee of the Communist Party of China and the State Council on Comprehensively Promoting Rural Revitalization and Accelerating the Modernization of Agriculture and Rural Areas" was issued: Article 18 of it states that it is necessary to comprehensively promote rural consumption, "Accelerate the improvement of the three-level rural logistics system in counties and villages, transform and upgrade the rural delivery logistics infrastructure, further promote e-commerce into rural areas and agricultural products out of villages and cities, and promote the effective connection between urban and rural production and consumption. Promote the replacement of durable consumer goods for rural residents."

　　By promoting the upgrading of durable consumer goods for rural residents, it will help furniture companies to fully channel down and expand their coverage of the third-level market in counties and villages.

　　(2) Company development strategy

　　"There is a family, love and Europai" is not just a well-known advertising slogan, but also the glory and goal we have been working for for 28 years. The company’s corporate vision is positioned to "make Europai an excellent home furnishing enterprise in the world". Looking at the present, in the face of the rapid changes in the industry, in a world of great change, only by taking advantage of the trend can we always stand at the forefront. To this end, the company will continue to work around the "three horses and one car" strategy:

　　1. Informatization strategy: The successful application of Oupai informatization, firstly, improves the user experience, users can feel the warmth of the future home through 3D model browsing, high definition rendering graph, 720 degree rendering and small video in the design stage; secondly, the direct application of design data has greatly improved the accuracy and efficiency of all aspects of quotation, order placement, order splitting, technical review, price review and settlement; thirdly, the improvement of the accuracy and efficiency of these links means that the order design, order conversion cycle, product delivery cycle is shortened, and there are fewer errors. In addition, Oupai informatization conforms to the development needs of the whole group’s customization in the future. In the future, Oupai Informatization will also empower retail distributors to expand new business models through innovative technologies such as the Internet, big data, cloud computing, AI artificial intelligence, and supply chain collaboration, and reconstruct the business ecosystem, industry industry chain, and value chain of big home furnishing. Innovate and change the traditional customization model and upgrade it into a modern, one-stop delivery, and a new generation of big home furnishing business models.

　　2. Building a big home model: Oupai is the first enterprise in the industry to propose a breakthrough big home development strategy. The core of this strategy is to grow from a single product provider to a home integration solution provider to solve the needs and pain points of consumers and channel providers. Driven by the dual advantages of first-mover advantage and enterprise organization and operation coordination ability, Oupai’s big home strategy will continue to move forward: on the one hand, quickly perceive and deepen the research and creation of a variety of big home models, and explore a big home development path that conforms to the situation of Oupai enterprises and adapts to the market situation; on the other hand, continue to explore the integrated sales business model of cabinets +, high-end whole-house customization of wardrobes + home accessories, bathroom +, customized wooden door systems and other categories.

　　3, fully optimize the end point: while maintaining the advantages and status of the original channel, the company will actively layout home improvement, complete, bag, electricity supplier, foreign trade channel business, channel management, system management and innovation management in parallel, and constantly optimize the management mode, multi-dimensional pilot new model, constantly enrich and upgrade the end point sales form.

　　4. Branding: In the context of consumption upgrading, consumers present outstanding characteristics such as youth, branding, health, and intelligence, which is a new direction for future brand promotion strategies. Brand reputation, as one of the core elements of enterprise development, will bring better customer stickiness to the products and services of brand enterprises, and also bring a broader imagination space for the development of brand enterprises. The company will continue to carry out branding and management through multiple channels and forms, so that "home, love, and European school" will be more deeply rooted in the hearts of the people.

　　(III) Business plan

　　In 2022, the company will respond calmly, prepare its troops and move forward through the ice. In 2022, the company strives to achieve a year-on-year increase in operating income of 15% -20% and a year-on-year increase in net profit of 10% -15%. (Special Note: The above is intended to clarify the company’s operating and internal management control goals, and does not represent the company’s 2022 profit forecast, nor does it represent a substantive performance commitment to investors. Whether the above goals can be achieved depends on many factors such as the macroeconomic environment, market conditions, industry development and the efforts of the company’s management team. There are certain uncertainties. Investors are advised to pay attention to investment risks.)

　　1. Continuous strengthening of operation and management capabilities

　　The marketing system always adheres to the consumer demand, end point operation as the core, and the company’s production and manufacturing, functional systems to work together to form a solid pincer-shaped offensive situation, expand the share, bill of lading value, and continuously upgrade the information capability as a series, so that the system can operate more streamlined and efficient, integrate the resources of all parties, and further build the company’s mid-platform operation and management advantages.

　　2. Open up a new shore on the road to big home

　　Under the market background of the continuous rapid switching of traffic trends, omni-channel layout, full-field expansion, penetrating old channels and deepening new channels, giving full play to the advantages of the company’s big home brand platform, building nests to attract phoenix, enriching the new connotation of one-stop consumption of big home, grabbing traffic from outside and digging stock from inside. Combining the leading advantages of the company’s two core categories of overall cabinets and whole house customization, through mechanism design, end point marketing strategies, and information tools, to achieve the growth and integration of various categories of Europai, further establish an absolute competitive advantage from the system, and launch a new impact on higher goals with the attitude of an industry leader.

　　3, the depth of information technology empowers the big home strategy

　　On the basis of the realization of scene marketing and delivery based on full three-dimensional models for multi-space, all-category customized furniture, home distribution, etc., Oupai’s information capabilities are gradually growing rapidly and iteratively towards the digital capabilities of the overall space design, the whole scene marketing and delivery of the big home. The cooperation and delivery of all aspects of the big home involves a large number of space, products, manufacturing and construction processes and their supply chain data, data processing and accumulation. Oupai’s digital capabilities are also a necessary ability for Oupai to cooperate with the whole decoration company to empower the whole decoration business.

　　Oupai is a strategic advocate of large-scale home furnishing, from single-product refinement and enlargement, to whole-house customization, whole-house customization, and then to whole-home furnishing, step by step to promote the innovative business model of "all-category integration + all-digital design, manufacturing and operation"; and through digitalization and intelligence to solve the contradiction between personalized customization and large-scale production, with high-value product power, software technology, innovation ability, advanced flexible production technology, cloud computing and big data practice, on the basis of the three existing core competitiveness of Oupai, it has created the fourth core competitiveness – the core competitiveness of all-digital design, manufacturing and operation, and has become the benchmark of the Made in China 2025 National Action Plan in the customized home furnishing industry.

　　(Iv) Possible risks

　　1. Risk of market changes

　　In 2020, the COVID-19 epidemic broke out at home and abroad. Under the correct guidance of the party and the government, our country’s epidemic has been effectively and comprehensively controlled, and valuable experience in epidemic prevention and control has also been obtained. However, throughout the international community, the haze of the epidemic has not completely dissipated, and the epidemic prevention and control situation is still severe. The operating environment and supply chain of domestic and foreign markets will also face uncertainty, which will bring uncertainty to the company’s production and operation goals in 2022.

　　2. The risk of increased market competition

　　The custom furniture industry in which the company is located belongs to the furniture sub-industry. As an industry leader, the company has strong advantages in design and development, brand, service, and channels. However, due to the shift period of the custom furniture industry from high-speed to medium-high-speed growth, coupled with the increase of cross-border entrants in the industry, the release of production capacity of listed companies’ fundraising projects, and the fragmentation of passenger flow, the change of internal and external factors will lead to industry competition from low-level competition in product prices to a composite competition level composed of brands, networks, services, talents, management, and scale. The intensification of market competition may lead to a decline in the average profit margin of the industry, which will bring uncertain impact on the company’s operating performance.

　　3. Risk of fluctuations in raw material prices

　　The raw materials of customized furniture products produced by the company include particle board, medium fiber board, functional hardware, quartz stone board and some purchased electrical appliances. In the past three years, the company’s direct material costs have a high proportion of production costs, and changes in raw material prices have a greater impact on the company’s production costs. Since the end of 2020, the prices of major raw materials have risen, and they are still running at a high level as of now. If the purchase prices of raw materials fluctuate violently in the future, it may have an uncertain impact on the company’s profitability.

　　4. Dealers manage risk

　　Dealer store sales is the main sales model in the custom furniture industry. Dealer store sales model is conducive to custom furniture enterprises to expand their marketing network with the advantage of dealers’ regional resources, and to effectively penetrate the market at all levels and improve the market share of products. Although the company and dealers have agreed on each other’s rights and obligations in the cooperation agreement signed, and have carried out unified management of dealers in store image design, personnel training, product pricing, etc., if individual dealers do not follow the agreement to sell, business publicity may bring uncertainty to the company’s brand perception.

　　5. Brand management risk

　　The company’s products are durable consumer goods, and the brand represents the quality and connotation of the product, which is an important factor affecting consumers’ purchase choices. After years of efforts by the company, the "Oupai" brand has a high reputation and reputation in the domestic market. If the company or distributors have problems in trademark management, store image, product quality management and after-sales services, it may bring uncertainty to the company’s brand perception.

　　6. Product quality risk

　　The company has always regarded product quality as the cornerstone of enterprise development. The company’s production technology is advanced, the process is perfect, the quality control standards are strict, and the quality control measures are complete. The products undergo strict quality inspection before leaving the factory, but this cannot completely rule out the possibility of quality problems after the products are used. Once a quality problem occurs, even in the case of non-company responsibility, consumers may have disputes with the company, which will cause uncertain impact on the market sales of the company’s products.

　　[car home Information] On May 30th, the launch conference of Chery Tiggo 9 will be held in Beijing at 20 o’clock that night. The new car is positioned as a medium-sized SUV. (|) As a flagship SUV of the Tiggo family, it integrates the most advanced product technology and configuration of the Tiggo family, and the overall product has improved to a new height. At present, the official has announced its pre-sale price, and its pre-sale price range is 15.50-175,000.

　　In terms of appearance, Chery Tiggo 9 is positioned as a medium-sized SUV. Although its model meets the space demand as much as possible, the design has not been compromised because of the space demand, and it is still full of design sense. The front face adopts a polygonal large-size front grille, and the interior is supplemented by straight waterfall chrome trim strips, in which the trim strips are also meandered to enhance the three-dimensional sense of modeling and the visual effect is more atmospheric. The new car is also equipped with a long and narrow headlight group, with a number of ribs protruding from the hood and a three-stage air intake below, making the front face more aggressive.

　　The shape of the side of the car body is more slender and sporty, and a straight raised waistline directly runs through the front lamp group to the tail lamp group, further improving the visual length of the car. At the same time, the car is also equipped with front and rear stereo wheel eyebrows and dense spokes, which brings a sense of sight that is ready to go. The car adopts the design of suspended roof and hidden door handle, which makes the fashion atmosphere in place. In terms of body size, the length, width and height of the new car are 4820/1930/1699mm and the wheelbase is 2820mm respectively.

　　The tail shape also has a sense of toughness and layering. From the detailed design, it can be found that the car adopts many popular elements, such as through taillight group, large-size spoiler at the roof and two exhaust layouts on both sides. At the same time, the car also adds chrome trim under the taillights, which improves the exquisiteness of the tail shape.

　　In the interior, the brand-new two-color color scheme shows a different sense of advanced, including the addition of wood materials and warm colors, which makes the car more warm. Dual-screen design is adopted in the car, based on Qualcomm Snapdragon 8155 chip +5G Gigabit Ethernet, which brings high car performance; The zigzag air conditioning air outlet at the bottom of the screen is very distinctive. The car has the most 27 air outlets at the same level and the unique B-pillar air outlet. Virtual buttons are used in the steering wheel, gear handle and other areas, which is full of technology. The car will also be equipped with Sony’s 14-speaker surround sound and 255-color waterfall melody atmosphere lights. The new car will provide 5-seat and 7-seat seating layouts for consumers to choose from.

　　In terms of power, the new car will be equipped with Kunpeng Power 2.0TGDI engine, with a maximum power of 192kW and a peak torque of 400 N m. The traditional system is matched with a 7-speed wet dual-clutch gearbox. In addition, Tiggo 9 will provide a version of "Kunpeng Super Intelligent Hybrid" for users to choose. According to the official, its hybrid model has a full-scene intelligent four-wheel drive system, with an acceleration time of 4.5s from 0-100km, a comprehensive battery life of 1,300 km+,18 minutes of charging, and a battery capacity of 30% to 80%. In addition, the car is equipped with CDC suspension, and the hardness of the suspension can be adjusted steplessly. (Text/car home Qin Chao)

　　With the progress of science and technology, people’s travel patterns change again and again. From the early walk to the carriage, to today’s cars, high-speed trains and planes, traveling is not simply from point A to point B, and the feeling of traveling has gradually become the focus of consumers’ attention. For example, in the past, people paid more attention to the interior space and power configuration when buying a car, but now the requirements for vehicle comfort are gradually improving, hoping to have a better driving experience.

　　As the first commercial zero-gravity seat model in the industry, the M7 continuously meets users’ high requirements for comfort from the layout of space, the design of seats, and the creation of detailed functions, so it ranks first in the comfort ranking of car owners. It is understood that the optional rate of the M7 zero-gravity seat in the world exceeds 80%, and many professionals like to take a lunch break in the cockpit of the M7, which undoubtedly reflects the high recognition of the comfort of the M7 seat in the world.

　　Speaking of comfort, you have to mention the NVH of the car. However, excellent NVH performance is not only a simple "quiet", but also an upgrade of high-quality performance of the whole vehicle, involving body, frame, power system, intake and exhaust system and other aspects. Based on this, the car body structure, dynamic performance, chassis and other aspects of the M7 have done a lot of work to restrain the transmission of noise in the structure and improve the NVH performance from the source.

　　For example, in the power system, the M7 has adopted noise reduction technology in the range extender, motor, reducer and other power components. In view of the wind noise, 156 control technologies for the M7 car body are adopted. After repeated verification in several rounds of wind tunnel experiments, every hole and gap is optimized, and the door is also sealed three times. In addition, the M7 also adopts an all-aluminum chassis design, and adopts a multi-layer chassis isolation system to suppress the tire noise and vibration caused by vehicle running. I have to admit that the excellent NVH performance of M7 makes every detail stand up to inspection.

　　The surprise that M7 can bring to consumers is far more than that. It also creates a smart travel space by means of science and technology to improve the driving comfort of users in all directions.