Andy Lau "Di Renjie" premieres playing with swords and pretending to be a woman, Li Bingbing is busy acting like a spoiled child

The main creator Qi Zan Tsui Hark is a superman "master" compared to a monkey

        The highly anticipated film was Tsui Hark’s martial arts return after five years of hibernation. The entire film cost 130 million yuan, and it was also the 50th film "Old Monster Xu" had filmed in the past 30 years. It was of great significance to Tsui Hark himself.

        Both Andy Lau and Carina Lau agreed to act because of Tsui Hark’s fame, and Deng Chao even decided to join without reading the script. For Tsui Hark, the creators said compliments. Li Bingbing said, "Tsui Hark’s thinking is not in the same space as ours at all, he is all flying in the air." Liu Jialing praised him as "Superman". Tsui Hark laughed and said that he was unworthy, "You are not talking about me, I feel more like a monkey, every time I look in the mirror, I have this feeling!"

        It is reported that the suspenseful film "Di Renjie’s Heavenly Empire" will be released nationwide on September 29.

Next page More wonderful pictures and stills of "Di Renjie"

Interview with Jackie Chan: Teaching filmmakers to understand the rules, Jaycee Chan cannot be the successor


Group photo of the film creator


Jackie Chan


Zhang Lanxin


    Movie Network News(Photo/Cannes Film Festival News Team) The biggest selling point of "Zodiac" is that this is Jackie Chan’s last action blockbuster. As the most famous Chinese star in the world, Jackie Chan has always been called "big brother". If he doesn’t film, who will we see in the future? The claim that Jaycee Chan is the successor has been rejected. Fortunately, Jackie Chan said with a smile that he is not retired, but he can no longer shoot intense action scenes. It is better to shoot musicals in the future.

I want to teach filmmakers the rules, big-name actors are too troublesome

    Yao Xingtong, Zhang Lanxin, and others are absolute newcomers in the starring roles of "Zodiac". Although Quan Xiangyou, Liu Chengjun, and Liao Fan are all familiar to the audience, they are not big-name stars. Although Jackie Chan’s action movies can guarantee the box office as long as they have his golden signature, the reason why he doesn’t use big-name actors is because they don’t know the rules.

    Movie Network: Does Jackie Chan have to do everything himself as a director?

    Zhang Lanxin: Big brother is not only a director, but also a prop, a costume, a makeup, a Weiya teacher, a Lavia, and a martial arts director. Big brother can do everything. The funniest side of the scene is that big brother will take out the trash, sweep the floor, and shout "ACTION" with a broom in his hand. After I made a move, I came down to see big brother still holding a broom in his hand.

    Jackie Chan: Because a clean working environment is the most important thing.


Jackie Chan interviewed by Movie Network

    Movie Network: Is this your habit?

    Jackie Chan: Habit, you have to take the lead and set a good example to influence all the staff, what is called a movie scene, what is called a dinner scene, is to be separated, no rules will be very messy, I talk about preparation, start, stop, everyone will listen, but now many people have no rules, I am filming is even eating, queuing up to get food, everyone has their own seat, the family has family law, state-owned national rules, this is my family law, otherwise it will always give people the feeling that the filmmaker is very unruly, locusts passed by, atomic bombs have been blown up, filmmakers have filmed (the place), I don’t want to give people this feeling, I taught them the rules in this play, after teaching these people I used to shoot other plays, two people quit their jobs Come back and tell me, "Big brother, I only know how good you are now." In other scenes, they have to be graded, and no one can eat or eat a banana, so why do people have to be graded? I am the director on the set, you have to respect me, and everyone is friends when they eat alone.

    Movie Network: So it is for this reason that I did not find some big-name actors, and most of them hired newcomers?

    Jackie Chan: Yes, I once thought about finding some big-name actors, at least I don’t have to worry about whether he can act or not, but I can’t guarantee that I can complete the play within 3 months. If I sign some big-name actors, I will be paid millions, shoot for 4 months, and work only 8 hours a day. It is stipulated that I will bring a few assistants and what suite to live in. When I can’t finish shooting, I have to make up money and ask them to do publicity. I have heard many other directors tell me these things. This is a burden for me. You see "Zodiac", I have been shooting for a year and a half, and all the investment is under pressure here. 300 million yuan, all real money, can be verified.

    Movie Network: Where did the 300 million dollars go?

    Jackie Chan: I haven’t taken the money yet, all invested in it, how much money does it cost to go to eight countries alone, air tickets, accommodation add up to at least hundreds of thousands, and pocket money. The whole crew has more than 300 people. In fact, smart people are in Huairou. Take a picture for 10 days. After shooting, why do I want to stay on the islands of the Pacific Ocean for 10 days to shoot 4 scenes, and go to Australia? How expensive, shoot 10 days of play and 5 days of rain, one day really made me anxious, 1 day is 200,000 dollars, but there is no way.

    Movie Network: Don’t you worry about the box office by investing 300 million?

    Jackie Chan: Of course I have the confidence to earn it back.

    Movie Network: There should be a lot of injuries, right?

    Jackie Chan: Too many, inertia dislocated, injured, after I fell to the ground, everyone stopped talking and frowned. I said I’m not dead, and everyone laughed, so why do I say this is my last action movie? How long can I move? I can’t say that one day I will be in a wheelchair and then shoot again. I will shoot some action movies that don’t have such a big action and won’t hurt myself.

The next page: Jaycee Chan can’t be my successor, I want to make musical films in the future

The strength of M7 can’t be ignored, and the high-end flagship model is worthy of the name!

  Nowadays, domestic consumers are more and more accepting of new energy vehicles, and the extended-range hybrid models with both performance and endurance have attracted the attention of many friends. Li ONE is a relatively successful representative, and although this model to be introduced in this article is a latecomer, it has the technical blessing of Huawei, and its strength can’t be ignored. It is a medium-sized and large SUV- Wenjie M7.

  Judging from the positioning of the medium and large SUV in the M7, it belongs to the high-end flagship model of the current sector, and the official guide price remains between 319,800 and 379,800 yuan. Personally, I agree with the design of the M7. Different from the M5, the M7 does not adopt the conventional new energy design concept, and the overall style is closer to the traditional fuel vehicle. And the eagle-eye headlights that are blackened further enhance the sporty temperament of the front of the car.

  As for the lighting configuration, Wenjie M7 is equipped with conventional LED headlights, which provide basic functions such as adaptive far and near light and automatic headlights. Such as steering headlights, front fog lights and headlight cleaning devices are not used. Personally, as the top version of the M7, and the price is nearly 380,000, its lighting performance is indeed somewhat inferior.

  The body side of the M7 is elegant and dynamic. Thanks to the body length of 5020mm, it looks very slender and atmospheric. In addition, the hidden door handle and sharp rim design can be regarded as the finishing touch of M7, which can bring people a good visual impression. Like the front face design, the rear style of the M7 is also very simple, and the combination of penetrating taillights and the headlights of the front have played a good echo effect.

  How is the ride space? It can be said that many consumers are more concerned about it. If we only analyze the wheelbase of 2820mm, it seems that the M7 has no advantage over Li ONE, but the actual interior performance is quite satisfactory. With the mainstream 2+2+2 6-seat layout, the second row can’t pick out the slot points in terms of space performance and ride comfort.

  In terms of interior, to be honest, the performance of the models owned by Wenjie is still very commendable in creating a sense of luxury. Take this top version of M7, which continues the minimalist family design language. The large-size display screen with suspension design gives the interior cockpit a strong avant-garde scientific and technological atmosphere. To talk about the place that I like most, it is that the details are decorated with wooden decorative boards, and at the same time, the electronic handle with crystal texture is used, which presents a sense of luxury that Li ONE can’t match.

  The car system part can be regarded as a big selling point of M7. After all, thanks to Huawei’s technical blessing, this will naturally not let everyone down. Built-in HarmonyOS intelligent car machine system, the operation fluency and car machine function have reached an impeccable level. At the same time, in order to better deepen the positioning of the high-end flagship, the top model of this experience also applies the high-end configuration including 19 speakers’ advanced audio system, over 100-color interior atmosphere lights and rear seat massage, which undoubtedly improves the daily car experience.

  In terms of hardware, the range extender uses a 1.5T four-cylinder engine, and the four-wheel drive version of the front and rear dual motors makes this M7 become a performance SUV. The comprehensive power of the motor has reached 330kW, and it has the maximum torque of 660 N m. If the book parameters can’t intuitively make everyone feel the strong performance of the M7, then the acceleration of 4.8 seconds and the comprehensive fuel consumption of WLTC as low as 1.09L/100km can definitely explain everything. Equipped with a 40kWh ternary lithium battery pack, this M7 can also get a pure electric cruising range of 200km.

  On the whole, the combination of high performance and low fuel consumption is the reason why extended-range power models are highly sought after, and this M7 also inherits this fine tradition. In addition, the elegant and atmospheric appearance, luxurious and delicate interior and comfortable space are all reasons for potential consumers to ask about M7.

Strengthening the cultural consciousness of film adaptation of online novels

  TV series The Longest Day In Chang’an stills information pictures

  [Ask and cut the net text]

  ● The cultural consciousness of online novels with the theme of ancient costumes in the process of film and television adaptation has broadened the space for their development. At the same time, the arrival of the "internet plus" era has also brought a new opportunity and challenge to the development of online literature.

  ● From online novels to film and television dramas, it belongs to "re-creation" and "re-creation". The value guidance and cultural atmosphere should not be a process of weakening, but should be a process of continuous improvement and strengthening, so that the value guidance is more in line with social value norms and the cultural atmosphere is fuller and more authentic.

  From its germination, prosperity to popularity, online novels with the theme of ancient costumes have always been inextricably linked with Chinese traditional culture. The mature development of online literature can not be separated from the influence and nourishment of traditional culture, from the ancient costume theme in the early days, to the hot travel novels later, and to the increasingly popular online novels with biographical costume themes recently. In recent years, some popular TV series adapted from online novels, such as Hougong Zhenhuan Biography, Ruyi’s Royal Love in the Palace, legend of miyue, nirvana in fire, Do you know if it should be green and fat, The Longest Day In Chang’an and Joy of Life, show the grand Chinese history, classic poems and songs, and traditional folk customs one by one, coupled with different types and styles of plays, personalized character design and subtle cultural connotation, showing Chinese tradition. The cultural consciousness in the process of film adaptation of online novels with the theme of ancient costume broadens the space for their development, and the arrival of the "internet plus" era also brings a new opportunity and challenge to the development of online literature.

  Let "overhead" land.

  In the initial stage of creation, online novels with the theme of ancient costume tend to adopt the writing style of "overhead" history, or construct the whole work in the mode of crossing time and space. This creative way far away from history has found a more reasonable solution in the process of film and television adaptation of online novels.

  Wu Xuelan’s Biography of Zhen Huan, an online writer, is the main representative of returning to historical film and television works from online novels with overhead history. In the original work, the author fictionalized a dynasty, telling the story of a bloody incident in the former imperial harem from the first year of Ganyuan to the thirty years of Ganyuan. In the film adaptation, he chose to land in the Yongzheng period of the Qing Dynasty, relying on the history of the Qing Dynasty, to show that familiar and unfamiliar court story.

  Joy of Life, an online novel, was originally a novel about crossing the theme. It tells the story of a dying patient in modern times, Fan Shen, who happened to cross the fictional country of Qingguo by chance and started a confusing adventure for the rest of his life, hence the name "Yunian Qing". In the process of film and television adaptation, the creator adopted the narrative mode of "play in play" to transform Fan Xian’s legendary experience of celebrating the country into the content of a novel written by Jasmine Zhang, a university student. This plot design not only conforms to the narrative logic of "crossing" the plot in the original work, but also complements the research idea of the protagonist Jasmine Zhang "analyzing the history of ancient literature with modern concepts", and better sews up the gap between the fiction of online literature and the official history, which makes a powerful exploration for the realistic return of novels with costume themes.

  In addition, the accurate positioning of historical events is also a new attempt in the film adaptation of online novels in recent years. The TV series "legend of miyue" directed by Zheng Xiaolong tells the ups and downs of the life story of Mi Yue, the first empress dowager in China history and a female politician of Qin State in the Warring States Period. Among them, allusions such as "Returning to Zhao in perfect condition", "encircling Wei to save Zhao" and "uniting Lian Heng" are accurately reproduced, and figures such as Zhang Yi, Qu Yuan and Huang Xie also appear in the Warring States Period, realizing a high degree of integration of biographies and historical facts. It can be seen that the landing of "overhead" history, the reversal through time and space, and the innovative interpretation of celebrity allusions have become an important path for the film adaptation of online novels, gradually guiding the audience to pay attention to, respect and reflect on history, and to understand and observe reality with a more rational and comprehensive eye.

  Let classical poetry "appear" vividly

  Five thousand years of Chinese traditional culture is extensive and profound, which has become the spiritual soil for the creation of online novels with the theme of ancient costumes. At the same time, online novels actively absorb and transmit the artistic essence of Chinese excellent traditional culture. The emerging network literature forms and excellent traditional culture join hands to explore new ways forward.

  In recent years, the film and television dramas adapted from online novels with the theme of ancient costumes have tried to integrate classical poetry and lyrics into film and television works, making a new attempt for the revival and dissemination of traditional poetry. At present, there are several types of reproduction methods of classic poems in popular dramas with costume themes adapted from online novels.

  First, the name of the play is vividly used in poetry and allusions. For example, the title of the TV series "Do you know if it should be green, fat, red and thin?" is taken from the words in the Song Dynasty poetess Li Qingzhao’s "Like a dream, it rained last night and the wind blew suddenly." When the novel was published, seven poems were also used as the titles of each volume, namely, "Begonia blooms in my hometown today, and only famous flowers are bitter and lonely", "I faded my makeup from plum powder and painted a new red begonia", "Begonia doesn’t hesitate to be rouge, and I don’t wait for the golden house to recommend Huatang", "I don’t know that flowers are more gorgeous until I am pale, and I am eager to love Begonia", "How can I make peaches and plums speak, and sleep with a new begonia?" The title of each volume revolves around "Haitang", which coincides with "green, fat, red and thin". At the same time, the style of writing is the same, and the cultural heritage of the whole work is added.

  Second, classic poems appear frequently in film and television works in the form of lines. For example, in "Biography of the Harem Zhen Huan", Zhen Xuan explained the origin of his maiden name to Yongzheng when he participated in the draft, and quoted the words "a beautiful waist" in Cai Shen’s "A Prune of Plums" in the Northern Song Dynasty, which coincided with Zhen Xuan’s charming appearance and cool temperament. At the same time, he also used Cai Shen’s words and quality to express his personal feelings to Zhen Xuan’s father Zhen Yuandao in the play. In addition, the characters in the play are lined with corresponding poems, which are closely related to the characters’ personalities and fates. For example, Shen Meizhuang chanted "I would rather hold the incense on the branches and die, than ever blow it down in the north wind" (Zheng Sixiao’s "Cold Chrysanthemum"), and An Lingrong sang "Don’t cherish the golden gowns, and advise you to cherish your youth. When flowers bloom, they must be folded straight, so don’t wait until there are no flowers and empty branches "(Yuefu poem" Goldilocks "), and the king of Guojun lamented on the night of Tanabata that" when the golden wind and the jade dew meet, they will overcome countless people "(Qin Guan’s" Queqiao Fairy ").

  The third is to take the allusions in the famous works as the core plot of the film and television drama. For example, the hit drama Joy of Life quoted the poem "Stay in Qing Yu" in A Dream of Red Mansions: "Stay in Qing Yu, stay in Qing Yu, and suddenly meet a benefactor; Lucky mother, lucky mother, accumulated yin gong. Don’t be like my cruel uncle and traitor who loves money and forgets flesh and blood! It is multiplication, division, addition and subtraction, and there is a sky on it! " Taking this as the plot of the drama, and then persuading people to uphold the idea of helping the poor and helping the poor, which is highly consistent with the theme of the drama. The diversified and flexible use of classic poetry in the film and television works adapted from online novels not only expands the communication path of traditional poetry, but also creates an immersive space field for the audience to understand the profound meaning of poetry, which is a novel and extensive way of communication.

  Let the "textual research fever" continue to heat up

  The popularity of film and television dramas on mass cultural consumption is relatively high, and excellent ancient costume works can become a powerful carrier of traditional cultural communication to some extent. The audience’s "textual research" on customs, costumes and etiquette in film and television dramas has given new narrative dimensions to the works with the theme of ancient costume to a certain extent, and also put forward higher and stricter requirements for the writing of online novels with the theme of ancient costume.

  Many details in the drama The Longest Day In Chang’an have caused a heated discussion among netizens. The drama focuses on depicting the prosperous scene of the Tang Dynasty, from the costumes and hair accessories, to the furnishings of daily life, and then to the scene setting of the times, all of which are exquisite and exquisite. In the play, Li Bi, played by Jackson Yee, has attracted everyone’s attention because of his lotus-crowned hair style with hair pins inserted from back to front. The audience carried out in-depth textual research and exploration around the production time and identity symbol of "Meridian Hairpin" and "Maoyou Hairpin". To some extent, this also increases the appreciation dimension of TV series.

  In addition, the "bad teacher" played by Lei Jiayin in the play wears the "round neck robe" and "six-in-one boots", and carries the accessories such as "tie rope", "arm shovel" and "smoke pill" with him, which truly reproduces the mixed style and characteristics of Hu and Han in the Tang Dynasty. In the play, women’s clothing accessories such as "flowers", "bun", "skirt" and "half-chest skirt" mostly echo the characters in famous paintings and poems. "One scoop of food and one drink" has become an important method to spread traditional culture.

  Do you know whether it should be green, fat, red and thin? nirvana in fire and other film and television dramas also reproduce Chinese traditional manners and customs exquisitely. When women meet each other every day, they ask each other "make-up safety" and perform "Wan Fu Li"; Men bow down and bow their hands; When the younger generation says hello to their elders, they will "cross their hands". These courtesies are numerous and varied, and they are also used in exquisite occasions. There are concrete explanations and graphic descriptions in works such as Shuo Wen Jie Zi, Tokyo Meng Hua Lu and Han Xizai’s Night Banquet.

  There are also studies and unique displays of traditional ingredients and pharmacology of traditional Chinese medicine in film and television dramas. For example, in Ruyi’s Royal Love in the Palace, the delicacies such as chicken soup with purple ginseng and snow, lotus root with bi Nuo, milk cake and dark fragrant soup are often mentioned, which are unique in color matching. Even when chopsticks are dropped, the instant when the chopsticks touch the "chopsticks pillow" is particularly attractive. These designs convey the charm of Chinese traditional culture to the audience and bring visual enjoyment. At the same time, the "homophonic" and "metaphor" of dish names have also become an important driving force for the development of drama plots.

  Another example is the interpretation of the efficacy of Rhizoma Smilacis Glabrae, Herba Scorzonepetae, Folium Perillae and Herba Hedyotidis Diffusae in "legend of miyue", which better integrates Chinese traditional culture and Chinese medicine, makes film and television dramas more pyrotechnic, and opens the pace for online literature to land in real life.

  It can be seen that the details of traditional folk customs in film and television dramas can better stimulate the audience’s viewing enthusiasm and psychological expectations. The upsurge of "textual research fever" reflects, to some extent, the desire and pursuit of cultural values by film and television consumption, and therefore film and television dramas have become more diverse and multidimensional, becoming an effective way to convey traditional culture.

  Let the creative concept always walk on the right path

  Under the background of media integration, the network provides more possibilities for the spread of literature, and network literature also has a broader spread space. In the process of film and television adaptation, online novels with the theme of ancient costume have more new ways to inherit and popularize Chinese traditional culture.

  The "little knowledge" pop-up window of "Do you know whether it should be green, fat, red and thin" broadcast on the video website timely and accurately explains the "knowledge points" in the series, and the design of real-time barrage, mini-theater and other links is novel and flexible, opening up a new position for the arrival of traditional culture to "new and new mankind".

  Weibo’s hot topic search, friends circle forwarding, promotion of post bars and related cultural activities on the client side have, to some extent, become new ways to spread traditional culture in film and television dramas. At the same time, the film and television drama adapted from online novels has gradually opened up the linkage with games and animation, realizing industrial integration, providing reference and experience for the cross-industry communication of film and television drama, and also providing the possibility for the cross-industry communication of "national style and Chinese rhyme".

  As some scholars have said, the correlation patterns between the literary value and market value of contemporary literary works are more and more diverse. The arrival of "internet plus" and the era of media integration has brought more possibilities for the spread of literature, art and culture, but it has also brought more tests and challenges. Writers of online novels need to uphold a firm cultural stand and cultural self-confidence, and spread and re-create Chinese traditional culture by removing the rough and the essence, discarding the dross and taking the essence. They should not introduce some pseudoscience, feudal ideas and metaphysical superstitions into their creation, which will lead to the loss of their creative ideas. From online novels to film and television dramas, it belongs to "re-creation" and "re-creation". The value guidance and cultural atmosphere should not be a process of weakening, but a process of continuous improvement and strengthening, so that the value guidance is more in line with social value norms and the cultural atmosphere is fuller and more authentic.

  Under the background of media integration, the film and television works adapted from online novels are more diverse in strategies and ways to spread traditional culture. The interaction of industries such as network, literature, film and television, games and animation will make new explorations for the future development of online literature and network culture. In the face of such a new situation, we need to be full of longing, but also need to be vigilant at all times.

  (Author: Ouyang Yifei, a lecturer at the School of Art and Design of Changzhou Institute of Technology, Dr. college of nanjing normal university, this article is a research project of philosophy and social sciences in Jiangsu universities "‘ Internet plus & rsquo; Film and television major in colleges and universities in the times ‘ Double span ’ Research on talent training mode "phased results)

"The Ferry Man" moved Jia Ling Chris Lee Netizen: Christmas must see.

  The New Year’s romantic comedy The Ferry Man, which is produced by Wong Kar-wai and directed by Zhang Jiajia, will be released nationwide on December 23rd, 2016. Recently, the film released a preview of "Spend it with You", which not only included the close contact of Tony Leung Chiu Wai and Takeshi Kaneshiro, the gold medal ferryman, but also the tears of stars such as Jia Ling and Chris Lee, which made the netizens "enjoy themselves" and said "Let’s ferry together at Christmas".

  Tony Leung Chiu Wai Takeshi Kaneshiro’s golden sentences are frequently praised by netizens as "the ferryman knows me best"

  In the notice released before, the ferryman was full of skills and could go to heaven and earth to help the drowning man escape from the predicament. In the latest trailer, the ferryman is a master of golden sentences. The line "The safe distance between people is 122 cm. With the person you like, you will try your best to shorten this distance" is interesting and subtle. And "life is a game of constantly dying and constantly being reborn" has resonated with many netizens and even been regarded as the golden sentence of the year. Someone commented that "every time I fall into a trough and escape from it, I have a feeling of coming back from the dead. The Ferryman knows me too well." "I have had such a period, sometimes someone will spend it with me, and sometimes I have to go out on my own." Fans expressed their expectation to see the film as soon as possible, and "I miss those who have helped me, thank you and my ferryman" became a national topic.

  AB Sandrine Pinna has shed tears. Netizen "Let me stay with you."

  In the trailer, not only Sandrine Pinna, Jia Ling and Chris Lee, the drowning men, wept bitterly, but even Tony Leung Chiu Wai and Takeshi Kaneshiro, the "gold medal ferrymen", all wept alone, which caused fans to speculate on the plot. In the original novel The Ferryman, Chen Mo is the narrator and witness of the story, while in the movie, Tony Leung Chiu Wai plays the story between Chen Mo and He Muzi played by Du Fu. As a "good friend" at the end of Chen, the entanglement between Guan Chun played by Takeshi Kaneshiro and Mao Mao played by Sandrine Pinna has become an extremely curious part of netizens. When I saw the picture of the "ferryman" crying, many people wrote that "the ferryman is also a mortal, and no matter how strong he is, he will not be able to hold on." Especially when I saw Xiaoyu, played by Angelababy, fighting for the horsepower played by Eason Chan, they all tried their best and shouted "Let me stay with you".

  "The Ferry Man" National University Tour Students were moved to tears by talking about the past.

  Recently, Zhang Jiajia, the director of "The Ferry Man", toured the national universities and shared his story of "The Ferry Man" with thousands of students. Director Zhang Jiajia said, "The ferryman is to send people who are immersed in pain to the other side. Everyone may have experienced pain, so everyone may have been ferryman by others, or have been ferryman by others. This is why I want to shoot The Ferry Man." When I saw the trailer of The Ferry Man at the scene, the students in colleges and universities were very moved, remembering the story that they had been helped by the ferry man, and even shed tears on the spot. "Thank you, my Ferry Man" became a warm current, which spread rapidly in major universities. Students even counted down and waited for the official release of "Ferry Man" to be watched by a group.

  The New Year’s romantic comedy The Ferry Man was produced by Wong Kar-wai and directed by Zhang Jiajia. Tony Leung Chiu Wai, Takeshi Kaneshiro, Eason Chan, Angelababy (Angelababy), Sandrine Pinna, Du Fu, Xiong Dailin, Dapeng, Masu, Cui Zhijia, Jia Ling, Li Canchen and Liu Yan co-starred, Li Yuchun made a guest appearance and Lu Han specially starred. The film will go all out on December 23, 2016, leaving all the frustrations in 2016 and entering 2017 with a smile.

Lighting Store: First-rate original, second-rate movie

"Lighting Store" is a work that I am looking forward to this winter. The film is adapted from the work of the same name by Korean cartoonist Jiang Cao, starring Zhang Ruonan and Bai Yufan. The story tells the story of several people who meet by chance and are vaguely related in a residential building around a lighting store. Strange events happen again and again around them, and in the process of suspicion and temptation, the mystery of each other is gradually uncovered.
At present, although the score of the film on some social platforms is average, it has been released for a week and the box office is 140 million. It is considered as a newcomer director and a medium-and small-cost work, and its performance is quite good. Spoiler, it is impossible to give you a spoiler. Once this movie is spoiled, there is basically no surprise. I can only comment on this movie as a reader who has read many cartoons of Jiang Cao.
Poster of Lighting Store
First of all, I want to talk about Jiang Cao, the author, who has no formal education in art and painting, and was born in the literature department. Since he founded his personal website to publish his works in 2002, he has won many fans with his first-class storytelling ability and novel story setting. At present, there are many movies in Korea, such as Apartment, Fool, Pure Comics, Pain, Neighbor, 26 Years, etc., which are all adapted from his comic works, and this year’s hit Korean drama "Super Power Family" is also adapted from his original works.
"Lighting Shop" is one of Jiang Cao’s works, which is quite difficult to adapt. It came out in 2011, and it was not adapted until this year. In addition to this one after China bought the copyright, a Korean drama with the same name is also being filmed recently. The author guesses that our Korean colleagues probably scratched their heads when they adapted "Lighting Shop".
Why "Lighting Shop" is difficult to change? First, the multi-line parallel narrative method is inherently difficult. In addition, Jiang Cao’s constant narration, flashbacks and switching perspectives, coupled with the constant jump of the world of life and death, require readers to have higher concentration. Second, there is no absolute protagonist in the original work as the main perspective to take the audience into and understand the story because of the way of characterization of group images. Third, the style is mixed. The Lighting Shop begins with horror stories and urban legends, but the final ending is warmth and sadness. But for commercial films, the most important thing is clear genre. Therefore, to adapt the work, the genre needs to be clarified first.
Zhang ruonan plays Xu nian
Bai Yufan plays Zheng Man.
At present, in the audience evaluation of the China film version of Lighting Store, there have been some doubts about the film’s type and tonality, such as "opening romance film, middle horror film, and ending sensational film", such as "over-emotional and over-emotional", but objectively speaking, as a commercial film, the technical completion of the film is not bad.
Although it’s a debut, I checked the director Cai Er’s resume, and it’s a slow and steady journey from the scene to the director’s position. I think it has control and execution over the production process and technical standards of commercial films. It just happens to be the "genre drift" that everyone questioned. I think this new director has shown a good director’s strength. She can really shoot "horror" for you, especially under the limitation of genre and censorship, in the absence of real hard-core horror elements, it is not easy to create a horror atmosphere in a limited space.
And its "type is erratic", the problem mainly comes from two aspects. First, the first half of suspense and horror content and the second half reveal sensationalism, the type conversion is too large, and the connection is not smooth enough; Second, the horror of the first half of the original "Lighting Store" is much higher than that of this version of the film adaptation. Although many horror "famous scenes" in the comics were not presented in the movies, they still brought challenges to the audience’s viewing habits. Some viewers who are rushing to watch a romantic movie may be surprised at how I sat on the scene of a horror movie. The audience who are rushing to horror movies may be dissatisfied. How can you give me a sensational ending?
Judging from the adaptation of the China film, the screenwriter is committed to subtraction. In terms of characters, the film deleted many group images and supporting characters in the original work, and merged and weakened some people who were "too scary" for the China film market; From the scene, the story is also concentrated in an apartment and a shop, without many important scenes in the original work; From the narrative point of view, a young couple played by Zhang Ruonan and Bai Yufan is taken as the protagonist, and then with several supporting roles and character relationships, the story is started by the woman’s questioning about her neighbors, and the switching of perspectives is relatively few, returning to the more conventional drama narrative. From the conception, it greatly reduces some more complicated emotional treatment and social criticism in the original work, and returns to the more basic narrative of love and affection.
The first three points, in fact, I can understand, because this big probability is based on business decisions made by the market and review. But the fourth point, let the author feel more pity. Jiang Cao’s works, to be honest, are really "flattering", and Jiang Cao’s painting skills, I think few fans can say "excellent" by touching their conscience, but our teacher Jiang doesn’t eat by painting skills, but by stories, and more by insight into human nature and society.
In "Lighting Store", the description of emotion is a highlight and a sensational killer, but it is also about affection. In the original work, the middle-aged mother who can’t speak after death repeatedly takes off the light bulb at home, hoping to hint that the child will go to the lighting store to get the light bulb (the "light bulb" is similar to the setting of the "key" of resurrection). The mother doesn’t need a word, and the mother’s love has jumped to the page. However, in the movie, this setting with strong visual impact was replaced by a beautiful mommy. Ada’s interpretation was really good, and the paragraphs such as teaching children to use sanitary napkins were also very moving, but it was "vulgar" in setting.
Poster of Lighting Store
In terms of love, the "anti-armour girl" in the original works is a clue figure running through the whole comic book. She died for her boyfriend, and she spared no expense to save her dying boyfriend. The most unique thing is the ending of this love story. When she successfully sent her boyfriend back to the world, her choice was not like many love stories of the same type: sacrificing herself to fulfill her lover, and then she disappeared, but came to her lover and followed closely, putting a sad pure love story at the last moment. What the anti-armour woman said to the owner of the lighting store is very interesting. In the process of saving her lover, she is also awakening her lover’s memory. "He doesn’t remember me" is her most bitter pain.
Also in this story, in the other groups of characters, mother and daughter remember each other and depend on each other. The female lover stayed in the world of death for her lover, and she tried her best to save her lover, but her lover didn’t remember her. "Why can’t he remember me, he doesn’t love me", prompting her to transform from a victim to a "ghost" and pester her lover. At the end of the story, a female image who gave everything for love completed some kind of reversal and irony. However, in the movie, the love of the hero and heroine who bear the love line is much less, and it can be predicted almost step by step from the beginning to the end.
The core part of the original work "Lighting Shop" is the deep excavation of human nature and emotion. No matter how the film subtracts the narrative, characters and scenes, it should not simplify its emotions and ideas, turn the original profundity into vulgarity and superficiality, and turn the original shocking and complicated sigh into a cheap tear brought by MV pictures and sensational BGM. Again, to reiterate, the overall quality of the film is commendable from the perspective of the new director and the new team.
It’s just a pity to be an old fan of Jiang Cao. If this film is an original work, I may be more sympathetic, but it is really regrettable to make a second-rate film based on the first-class original work. In addition, in recent years, domestic film original masterpieces are hard to find, and there are many adapted works that buy Japanese and Korean copyrights. It is still difficult to see the adapted masterpieces. It can only be said that it is difficult to comment.
Year after year, the industry and relevant departments talk about "cultural export" and "Chinese dramas/films going out to sea", but interestingly, most of the copyrights that we have bought and imitated overseas are commercial types that cannot be filmed at home, such as: crossing, rebirth, terror, indulging in beauty …… we can’t shoot our own things, so others buy them or copy them.
(This article is from The Paper, please download the "The Paper" APP for more original information)
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Nearly ten reviews will accompany you for the summer vacation! Take stock of the Steam online games you can play during the summer vacation.

Summer vacation is coming, and it’s time to have fun again. Of course, this refers to a specific group of people who have summer vacation, hehe. So what games do you want to play during the almost two months of summer vacation? This article will take a look at the online game of Steam that you can play during the summer vacation. Those classic games that are already familiar are not recommended, and the games that were released in the first half of this year and have a good reputation are mainly recommended.

Farlight 84

Steam favorable rate: 85%, especially favorable.

Sunset Afterglow is a great escape game developed by Lilith. In the game, players, as the survivors of the electronic zombie crisis in the world, settle on the water mobile platform named "Isle City" around the Kanguang coastline. Players will be launched into every corner of the unknown world to fight, survive and explore through water platform cannons, and collect different objects to build their own homes.

The afterglow of doomsday provides players with a variety of game experiences, among which survival mode, as the first mode, will meet the players first. In survival mode, players can move quickly through fast maneuvering jet flight and energy elastic board in the battlefield. Prism Military Industry, 9A Military Industry, Murphy Security Industry, and Wasteland Self-made Military Industry, as the four major military brands in the new world, will give players weapons with different styles.

Players can drive chariots, multi-legged, flying and other vehicles to participate in the battle in the battlefield, and get a refreshing and exciting combat experience. In addition, the original power system can provide energy for weapons, vehicles, jetpacks and energy shields, and provide players with more combat options besides traditional weapons!

Pixel storm

Steam favorable rate: 90%, especially favorable.

"BattleBit Remastered" is a large-scale multiplayer online military shooting game produced and distributed by the Turkish team SgtOkiDoki. It focuses on a large battlefield with 254 people and two armies, and diversified ground and air war vehicles. The game started its first experience on June 15th, and its popularity kept rising in a week, and it was highly praised and recommended by players. Recently, the number of top players has exceeded 60,000, and it has far surpassed Battlefield 2042 in Steam, and will soon be tied with Call of Duty: Modern Warfare 2.

As its name suggests, BattleBit Remastered is often translated into Pixel Storm and Pixel BattleField in Chinese, which is not only deliberately close to Battlefield in name, but also quite similar in content, which is completely a low-grade battlefield. Players shoot and fight in the first person, adopt professional settings, buildings can be destroyed, and they can drive tanks, planes and ships … All kinds of settings can be seen to be similar to the battlefield.

Players can use more than 45 kinds of guns, and can customize their accessories. There are more than 19 maps and there are differences between day and night, and the number of people in a game can be as high as 254. Not only is the design huge, but the content is also very serious, and the feedback of shooting and the explosion effect are not lazy.

Escape: trial

Steam favorable rate: 94%, especially favorable.

Players who like horror games will certainly be familiar with the Escape series. "Escape Trial" is the third mainline game in the "Escape" series. Players can play alone or work in teams of four.

The Escape Trial took place during the Cold War, and Murkov Company recruited "volunteers" for its experiment. These experiments will test the morality and reason of the players, and can be conducted by one person or by up to four people. If you have played the previous games, the game mechanism will be very familiar: running, hiding, sneaking, and trying your best to survive.

Players will get tools, upgrades and additional skills to form an advantage, such as slowing down the enemy or becoming more concealed. Your role is customizable. Their goal is to collect enough documents about Murkov’s torture, but the final result remains to be seen.

Street fighter 6

Steam favorable rate: 91%, especially favorable.

Players who like fighting games are certainly familiar with the Street Fighter series. The latest series, Street Fighter 6, was officially released on June 2nd. Those who like fighting games can play in the summer vacation.

Street Fighter 6 adopts the RE engine developed by Capcom, which is very different from previous works such as Street Fighter 4 and Street Fighter 5 in style and theme. It is more urban and grounded, emphasizing the "street" part of Street Fighter.

The painting will be a combination of realism and graffiti art, changing from ink painting style to street painting style. generate’s paint special effects on heavy blows and moves make the whole painting very impactful. Long, Chun-Li and other old characters also adopted different character designs and costumes, and added unique new characters.

Street Fighter 6 will have three modes of play, namely, the traditional fighting mode "fighting battlefield", the fighting center for players to learn and learn, and the immersive plot mode "traveling around the world" for single play.

In the immersive story mode "Traveling Around the World" of single-player play, players can create a protagonist who will be a member of the player’s avatar, interact with the residents of the street fighter world, learn moves from Long and Chun-Li, and fight against various enemies.

Meet the Creator

Steam favorable rate: 74%, mostly favorable.

"Meet the Creator" is a post-apocalyptic game with its own level. Each level is designed by the player himself, and the construction and sneak attack are completed in the first person. Design a position full of traps and guards alone or in cooperation with many people, or carry out fast-paced battles in an orderly manner and sneak up on other players’ positions.

You are the caretaker of Chimera, and Chimera is a living experiment created as a last resort to save life on earth. Take part in a strategic battle for the most precious resource on earth, which is also the key to the evolution of your Chimera: pure genetic material.

Build and reinforce labyrinthine outposts to extract and protect your genetic material. Sneak into other players’ outposts and use your brains to get more genetic material. Fight for life adaptation, upgrade and evolution.

Build a sinister death trap like a maze to lure other players in and kill them with wisdom. Clever use of massive customizable bricks, traps and guards. Pre-record patrol routes for your guards with innovative AI recording system.

Players can also share your outpost and watch other players come to challenge. Harvest trophies from the dead, and learn from the survivors how to strengthen your outpost and how not to lose progress and resources when robbed.

Dead island 2

https://store.epicgames.com/zh-CN/p/dead-island-2

Players who like to fight zombies can also choose dead island 2 to experience it. dead island is an orthodox role-playing game, which provides a lot of exciting tasks, unprecedented characters and thrilling vulgar plots, so that players can really immerse themselves in a distorted world view. In addition, there is a wonderful and exaggerated cooperation mode, which can be carried out by up to three players, ensuring that players can spend a very long and violent journey in Los Angeles.

The game takes the "city of angels" Los Angeles, which was invaded by terrorists, as the stage, and includes classic landmarks from the green suburbs of Beverly Hills to the coastal path of Venice Beach. Players can choose six characters with different personalities and lines, customize the ability of each character, and try the most intense and bloody first-person crazy battle through a brand-new skill system. There will be plenty of weapons and tactical and brutal options for players to deal with the swarming zombies.

There are six characters to choose from in the game, each with its own unique personality and dialogue. Players can completely customize the ability of each killer, and use the brand-new skill system to let players immediately redistribute their abilities and try out the craziest combination. The game also has dozens of unique zombie types, each with its own variation, attack mode and hundreds of Los Angeles-themed modeling changes.

Small world

Steam favorable rate: 86%, especially favorable.

Small World is an open-world, survival, online multiplayer game and adventure game. It is set in a familiar environment and the players are reduced to the size of a small insect. From the bottom of the food chain, players must survive by foraging, making and exploring seemingly abandoned places that are now recycled by nature.

With the progress of players, they will be able to create powerful armor and weapons, and even tame small animals into mounts, so that they can accept greater challenges. Working with other players, the ultimate goal is to conquer the biggest and most terrible creatures in the world.

In the game, players will cross a puddle like a lake, climb a giant tree like a skyscraper, cross a crack like the thousands of feet abyss on the road, and experience the huge open world from a new perspective. Explore dense jungles, dangerous swamps, and strange ruins left by predecessors. Find the hidden NPCs all over the world, get world view information and all kinds of knowledge, and learn how to survive in the vast wild.

In the game, players can unlock various recipes and instructions and tame various insects and creatures into mounts. You can also collect or refine resources and build camps with different grades of materials such as leaves, branches or rocks. Choose your favorite corner in the vast world and start building, or climb the towering tree and build the base camp at the top of the tree.

Players can also collect powerful armor with various resistances and functions, mix and match them in their own way, and create your own unique style. Want to slide in the air? Just put on the wing armor; Like swinging from tree to tree? Equip the grappling hook! There are all kinds of choices waiting for you!

Son of the forest

Steam favorable rate: 83%, especially favorable.

Players who like the open world survival game are definitely familiar with the game "Forest". Of course, many people should be tired of playing "Forest", and now we can play the sequel "Son of the Forest".

In Son of the Forest, players are sent to an isolated island to find a missing billionaire, only to find themselves trapped in a purgatory occupied by cannibals. Players need to make tools and weapons, build houses and try their best to survive, whether alone or with friends.

In the game, players will be able to experience complete freedom, and players can explore the world in their own way. Decide for yourself what to do, where to go, and how to live best. No NPC will order you or assign you tasks that you don’t want to accomplish at all. You are the one who gives the orders, and your fate is up to you.

At the same time, on this isolated island, players need to fight against all kinds of mutant creatures. Some look just like human beings, while others are not from the mortal world. You need to bring pistols, axes, electric batons and other weapons to protect yourself and the people you care about.

Wild heart

Steam favorable rate: 47%, with mixed opinions.

Players who like fighting games but don’t want to play monster hunters can try "Wild Heart", which was created by Japanese studio Omega Force, which developed the series of games "True Three Kingdoms", and received great assistance from EA Originals. "Wild Heart" will lead players to Japan in the feudal era and start an epic adventure in this fantasy world.

The background of Heart of the Wild is based on the Japanese fantasy land "Azuma" (ぁずま) during the feudal period, which was ravaged by the original tame "beast", and the environment was greatly impacted and the people sacrificed heavily. After a fierce battle with the winter wolf "Deathstalker", the player will become the holder of a life control technology and shoulder the heavy responsibility of restoring the balance of the earth.

Wild Heart supports three people to fight online. Players can use umbrellas, chain blades, Tatsu Yamashiro, bows and arrows to fight against various monsters in Japanese folklore. Players can also use the "clever system" to assist their hunting, which is somewhat similar to the trap in Monster Hunter.

However, compared with the simple trap in Monster Hunter, the "skill system" in "Wild Heart" is more powerful, which can not only restrict the activities of wild animals, but also help players attack wild animals, provide BUFF, convenience, as mounts and so on.

《Warlander》

Steam favorable rate: 60%, with mixed opinions.

"Warlander" is an exciting third-person online multiplayer game. Its unique style incorporates medieval-like background settings, magical items and abilities, and even powerful robots. In a fierce small-scale battle and an epic castle siege that can accommodate up to 100 players, players need to make good use of the powerful fighting power of soldiers, priests and wizards, as well as siege devices and catastrophic destructive spells to control the battlefield.

快节奏的战斗和精明的决策是游戏的亮点,玩家需要不折不扣地履行自己的团队职责,或是用防攻城武器保卫己方城堡和核心,在战场上扫荡以拦截敌人、占领塔楼,并用投石器发动强大的攻击;

或是通过攻城器和史诗级的灾难级法术潜入敌军的城堡主楼。打败敌军、建造设备和完成目标能让自己获得勇者点数,这些点数可用来强化自己的角色,并帮助你在战斗中扭转战局!

玩家可以为自己的角色挑选适宜的职业,深入打造一套独具一格的角色阵容。每个角色都能拥有属于自己的一套由各种稀有度与定制装备、技能和天赋所组成的装备配置,以及特定的表情和舞蹈动作。构建平衡的卡组、寻找特定的角色,或以各种方式游玩你最喜欢的职业,再将他们送入战场。

根据己方指挥官的指示战略性地扫荡和控制战场,掌握复活用的高塔并利用现有的攻城装置扫除敌军据点的防御工事。摧毁城门、城墙和桥梁以阻断敌方的进军路线,或是创造出攻陷敌军城堡主楼的新路径,还可以通过结盟或破坏联盟的方式操纵战局的走向。

Wonderful Classroom | Shanghai Pudong Vanke Kindergarten makeU Baby Robot Programming officially started.

On October 27th, 2022, makeU Kindergarten, a private Vanke kindergarten in Pudong New Area, Shanghai, officially started its class. It used the mode of "building blocks+physical programming" to bring unprecedented artificial intelligence experience to children.

This is the first class of "Building Block Robot+Physical Programming" in kindergarten. Children can’t wait to open the makeU robot suit in their hands. Under the guidance of the teacher, they build the ideal robot shape step by step, and gradually form the ability of space construction in hands-on practice.

Large-sized blocks are more suitable for teaching in early childhood. In simple block insertion and disassembly, children gradually master the structural knowledge such as interlocking structure and balance structure.

Through the teacher’s lively and interesting explanation, the children have a preliminary understanding of the building block programming robots in their hands: controllers, motors, ultrasonic sensors … In the practice of one interesting project, robots gradually become friends of children, and science and technology are no longer unfamiliar concepts and symbols, so that children can grow up with artificial intelligence from an early age.

When the children are proficient in programming methods, they start a wonderful programming journey with makeU reading pen in their hands.

"Forward, backward, ultrasonic lights on!" Under a series of programming instructions, the robot in the child’s hand "came alive" instantly, and accurately executed the action according to the logical instructions spliced by the child. In this way, the seeds of science and technology are buried in children’s hearts, expecting children to continue watering them with scientific enthusiasm.

The application of artificial intelligence in preschool education is the development trend of future school education reform. Whale robot innovates the form of preschool education activities, adopts the trinity teaching of "play-learn-practice", combines classroom knowledge absorption with challenging activities, fully mobilizes children’s interest, enhances children’s self-confidence, and cultivates children’s ability to solve problems and resist setbacks.

The robot provides products, teaching, training and competition for children’s artificial intelligence education, and the four-in-one comprehensive support is convenient for the kindergarten to carry out teaching activities. The comprehensive toys for children’s programming in Pudong Kindergarten are the ones in the program.

usage scenario

? Literacy promotion class? Special class

program objective

? Cultivate children with core competitiveness.

Curriculum system

Curriculum implementation

? Teach by asking and learn actively.

? CBL(Creation-based Learning) Teaching Method

Core suit

Can meet the requirements of small, middle and large classes in kindergartens,3 years, 6 semestersComprehensive materials.

? Adjustable activity site model

The park used in the package can participate in the officially organized scientific and technological activities and the assessment of children’s artificial intelligence literacy level for free.

Partial product display (makeU 1002)

? Control and electronic components

? Components and auxiliary materials

? Control and electronic components

1. Children’s programming enlightenment toys

usage scenario

? Garden-based courses? Home linkage

2. Artificial intelligence regional games

usage scenario

? Science district? Intelligence area

? Construction area? Programming area

3. Artificial intelligence function room

usage scenario

? 3~6 years old science and technology activities? Game organization

? Show

4. Design of artificial intelligence environment

usage scenario

? Creation of Science and Technology Innovation Environment for Kindergarten in Science District

whalechildEducational robotadvantage

Children’s artificial intelligence enlightenment

The robot will walk with you.

Want to consult children’s artificial intelligence education series products,

Solve problems related to solutions,

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We will arrange to answer your questions as soon as possible!

Industrial design works collection version improves tips!

Authorization | Huangshan first painting

Part 1: Type of typography

The type of works of the works can be roughly divided into parallel type, slanted, full version, free type, symmetrical, left and right divided, up and down, gravity, detail, background type.

01 / sided form

The elements perform a differential arrangement of different positions, and the screen has relatively symmetrical feeling by both connection and different elements.

Scheduled application

Picture application

Product typesetting application

Squiry in parallelized multi-use for pictures and product color, material research analysis, etc.

02 / slide typesetting

Type elements and texts in the shape of a curve, or tilt the picture, so that the layout exhibits unstable visual sensation, and the overall is more rhyme.

Scheduled application

Photo application

Product typesetting application

03 / full version

The text is placed on the image on the arranging, which can be placed in the middle, or it can be placed in the middle, but also intersect, but there must be a certain logic.

Full version of the application

Full version of the product typography

Full version of the graphic version

04 / free form

There is no regular typography, the layout is very lively, to avoid the integrity of the typography, incomplete.

Do not recommend product typography

05 / Symmetrical Form

Give human rationality, the feeling of work, but avoid the visual sensation of the dead plate.

Symmetric form application

06 / left

The layout is divided into two parts, the layout of the balance, forming a strong comparison effect, wearing the text, making the layout more coordinated.

Application of left and right divided layout

Photo application

Applications

07 / up and down segmentation

The layout is divided into two parts, the picture can be a single can also be a single, highlighting the energetic atmosphere, the text is light and free, you can write it.

Up and down segmentation is easy to operate, text and content can be discharged from the layout for the vertical version.

Application of up and down partial layout

Photo application

Applications

08 / gravity form

The entire layout has a focus and highlights the visual focus.

Cardiological form layout application

Applications

Photo application

09- Detail form

Highlight the material and function of the product through the magnification of the product details. Enhance the visual effect of the picture.

Detail form layout application

Applications

10 / background form

Place the product in the background template environment.

Applications

Background form layout application

Part II: Tips

Type of skills can be roughly divided into four types, text skills, lend white skills, graphic skills, color skills.

01 / font skill

Select the most comfortable font size

The font size of the font size has a relatively regular magnification, that is, 0.5 times relationship growth

Select the level of the font

Multiple family text information block processing relationship, visual experience between different locations, text blocks, pay attention to the comfort of the font spacing and the line spacing.

Select the level of the font

Different dimensional texts on the above visual experience.

Font selection

Understand the character of the font, avoid using the default font to avoid using the transition to use and ugly fonts, pay attention to avoid simultaneous use of both fonts and two or more different colors.

Font selection

Pay attention to the readability of the text, do not leave a lonely word, use small uppercase letters and carefully use the text of the text.

02 / Dossy Tips

What is a white?

Even if we call it "white", it does not mean that the actual space must be white.

As long as you don’t repeat any graphics or elements on the page. It originates from traditional art, which is originally the difference in the shape of the user more accurately.

Dossy is a space between each element and the surrounding space. When the designer talks about the white: they are actually negative space.

The word "negative space" originated in conflict, blank spaces can be filled with any color. The actual white and "留 白" "negative space" did not really associate, "darker" and "negative space" can be used interchangeably.

Do you want to leave?

Dossy is the basic element of the design, leaving a white simply is a premeditated guidance reader to capture the information necessary to express the information.

And improve the visual feeling of reading.

In the layout of the work set, there is enough space to reserve enough space, do not let information are too stacked, accounting for full space. Too many information will directly lead to a decrease in the interest of the examiner, and a slightly sparse version of the typography will make reading more comfortable.

Picture with text

Dossy is a simple art. You don’t have to pursue information on the page and drawings. Appropriate leaves give people a reading rest, and you can also cause unlimited imagination.

03 / graphic skills

A / Emphasize graphic comparison, increasing visual readability

Using contrast color and complementary color, enhance the readability of information, select the main color according to the subject, and use another color to match the decoration, produce visual tension, attract reading readers.

A

B

B / Weak background

Weak background, fuzzy color reduces the level of reading order,

Highlight design destination visuality and information readability,

The weakening of the background, the convexity of the text will make information reading more visual impact.

A

B

Weak background, emphasizing information.

C / segmentation geometry screen

Add a rectangular boundary box other than the text or set a color block under text, forming a product label, and the relationship is generated by the background and label, allowing the user to focus on the geometry.

Through the segmentation of the geometric frame, the reader’s vision center is focused on the information points within the frame.

D / gold segmentation skills

Gold segmentation: The ratio of the shorter portion of the line segment is equal to the longer portion and the overall length ratio, and its ratio is about 0.618.

A

B

Layout: Set the size into a gold segmentation ratio.

Rebum: Use the gold segmentation ratio to control the white space.

Content: Try to utilize the proportion of gold.

04 / color skills

A / contrast color

Two colors of the 12 color phase rings are 120 ° color. The matching method of the color color can generally use the color of the picture very jumped. It is now much more than sports products.

B / same color

Then there are two colors of the 12 color phase rings in the color of 30 °. Use the similar color on the product to enhance the overall feeling of the picture.

C / complementary color

The distance between the two colors in the 12-color ring is 180 ° color. The complementary color is exaggerated, and the visual impact is very strong.

D / neighboring color

The distance between the two colors in the 12 color phase ring is 60 ° color. The neighboring color is a relaxed feeling.

Co-like – then two colors of the two colors in the 12-color rings in the color of 30 °. Use the similar color on the product to enhance the overall feeling of the picture.

Complementary Color – The distance between the two colors in the 12-color ring is 180 ° color. The complementary color is exaggerated, and the visual impact is very strong.

Neighborhood – The distance between the two colors in the 12-color ring is 60 ° color. The neighboring color is a relaxed feeling.

Color of the golden rule – 6: 3: 1

The main color is a proportion of 60%, and the secondary color is 30% ratio, and the auxiliary color is a 10% ratio. Generally, the color of the color of the color is followed in the product color matching.

6: 3: 1

Color golden law is reflected in the product

Children’s products generally use multiple colors or irregular use of colors

finally

You can follow this or a certain way to type and layout, but the products and rhythm of each person are different, so everyone finds the style and typography of our products. It is also important.