Counting Chinese New Year holidays: Where did you spend your money this year?

  Beijing, Feb. 23 (Reporter Zhang Nizhong Qing) The one-week Spring Festival holiday has come to an end. Buy new year’s goods, travel abroad and experience a cultural feast … … This holiday, people’s lives have become more colorful and their consumption has become more diversified. Where did everyone spend their money this Spring Festival? A set of numbers reveals the answer.

  Data Map: Semi-finished dishes launched by a restaurant. Photo by leng Yuyang

  Time-honored catering enterprises have a booking rate of over 95%.

  Bread is the staff of life. During the Spring Festival holiday, eating a new height is a consumer demand that Chinese people attach great importance to. New Year’s Eve dinner, family reunion dinner and family banquet have become the protagonists of the Spring Festival catering market.

  According to the data of the Ministry of Commerce, the booking rate of New Year’s Eve dinner in various places is hot. The booking rate of some time-honored catering enterprises is over 95%, the attendance rate of major hotels in Qinhuangdao is over 90%, and the sales of New Year’s Eve dinner in Shanghai increased by 11% year-on-year.

  During the Golden Week of the Spring Festival, the operating income of key monitoring catering enterprises in Liaoning, Shandong, Shanxi, Hubei, Guangxi and Hainan increased by about 10% year-on-year, while Hebei, Fujian and Inner Mongolia increased by 8.9%, 8.0% and 7.6% respectively.

  Of course, preparing for the New Year’s Eve dinner at home does not lose the "grade".

  According to the statistics of Tmall’s "Buy as usual" during the Spring Festival, the turnover of imported fresh food increased by nearly 300% compared with last year, and Chilean king crab, Boston lobster, New Zealand longevity fish, Canadian Arctic ginseng, Vietnamese black tiger shrimp, etc. are all table favorites of adult goods. In addition, Chilean cherries stand out in the fruit army, and the payment orders increased by more than 400% year-on-year.

  During the Spring Festival holiday, there are many tourists in Sanfang and Qixiang, Fuzhou. Reporter Liu Kegeng photo

  The per capita spending level of outbound tourists exceeds 6,000 yuan.

  During the Golden Week of the Spring Festival, traveling and vacationing has also become an alternative way for Chinese people to celebrate the Spring Festival.

  According to the comprehensive calculation of the data center of the National Tourism Administration, in the Spring Festival of 2018, the country received a total of 386 million tourists, a year-on-year increase of 12.1%, and realized a tourism income of 475 billion yuan.

  Data show that during the Spring Festival, China tourists arrived in 68 countries and regions and 730 cities at home and abroad from nearly 200 major domestic cities.

  In China, Guangdong, Sichuan, Hunan, Jiangsu, Henan, Anhui, Shandong, Guangxi, Hubei, Zhejiang and other provinces receive the top ten tourists. Southeast Asia is still the destination with the most outbound tourists during the Spring Festival, and long-distance outbound destinations such as Argentina and Mexico are also very popular during the Spring Festival.

  According to the Inventory of Tourism and Travel Consumption in the Spring Festival Golden Week of 2018 jointly released by Tongcheng International Travel Service and Tongcheng Yilong, the per capita spending level of outbound travel during the Spring Festival Golden Week exceeded 6,000 yuan.

  From Ctrip’s booking data, outbound and group tours and free travel accounted for 52% and 48% respectively; After 1985 and 1990, tourists accounted for nearly 50% and began to dominate the outbound tourism market.

  In Taiyuan, Shanxi, people are queuing to buy tickets for watching movies. Photo by Zhang Yun

  The domestic box office has broken 5.6 billion yuan.

  During the Spring Festival, watching movies, visiting museums, soaking in libraries and other activities have become the "New Year custom" for many people.

  There are many new films released in the Spring Festival this year, and the market competition is very fierce. According to the preliminary statistics of real-time box office of Cat’s Eye movies, from the first day of the first month of February 16th to the sixth day of the 21st, the domestic box office totaled 5.6 billion yuan, setting a new record for the Spring Festival in China film market.

  In addition to the booming film market, major museums also welcomed an endless stream of visitors this Spring Festival.

  For example, the new Hunan Provincial Museum runs at "full capacity" from the first day of the first month to the sixth day of the first month, and receives more than 100,000 visitors during the holidays.

  In Chengdu, during the Spring Festival holiday, Chengdu Wuhou Temple, Du Fu Caotang and Jinsha Site received nearly 1.4 million visitors.

  In addition, many people chose "keeping company with books" this Spring Festival. For example, during the Spring Festival, more than 60,000 people came to Beijing Book Building, a year-on-year increase of 20%. The National Library has carried out various activities, such as the curator’s New Year greetings and "watching the Yongle Grand Ceremony to celebrate the 1898 New Year".

  Data Map: Citizens buy gold jewelry in Beijing Caibai. China News Service reporter Ren Haixia photo

  The average single purchase of gold in Beijing, Shanghai and other places exceeds 8,500 yuan.

  During the Spring Festival this year, sales of old-fashioned goods, green food, jewelry, seasonal clothing, smart home appliances and digital products maintained rapid growth.

  Statistics from the Ministry of Commerce show that all kinds of gold and silver jewelry with the theme of Zodiac in the Year of the Dog ushered in a sales peak, and the sales of gold and silver jewelry of key monitoring enterprises in Shaanxi, Guizhou and Jilin increased by 43%, 30.6% and 17.8% respectively.

  In addition, the listing of spring clothes boosted clothing sales, and the clothing sales of key monitoring enterprises in Yunnan, Guangxi and Shaanxi increased by 13.2%, 11.3% and 7.2% respectively.

  According to the China Annual Report released by China UnionPay, the theme of Spring Festival shopping is to honor the elderly, which has promoted the sales of household appliances, gold, health care products and alcohol. According to the latest data, the national gold consumption scale increased by 20.4% month-on-month, and Beijing, Jiangxi and Shanghai were the most generous, with an average single purchase of gold exceeding 8,500 yuan.

  At the same time, health care products also ushered in the peak season of sales. During the twelfth lunar month of 2017, the overall growth rate of health care products was over 70% year-on-year. Residents in Henan and Qinghai were most willing to spend money on health care products, with a single person spending over 7,000 yuan; The consumption scale of alcoholic beverages has also increased rapidly. During the twelfth lunar month, the number of people consuming alcoholic beverages increased by over 80% year-on-year. People in Guangdong, Henan, Fujian, Shandong and Jiangsu are the best drinkers, and the consumption scale of alcoholic beverages ranks among the top five in China. (End)