The attendance rate of movie screening places is adjusted to 75%, and the annual box office is coming.


Special feature of 1905 film network The boots finally landed.On September 15th, the China Film Distribution and Screening Association issued the "Guidelines for the Prevention and Control of Epidemic Situation in Film Screening Places (Third Edition)" (hereinafter referred to as the "Guidelines").In the item of "Management of Audience Access", the Guide clearly states that in principle, the attendance rate of each film screening venue should not exceed 75%, and the restriction of "cross-seat ticketing" should be abolished, which will be implemented on September 25th.

  

This news, which makes people extremely psychologically comfortable, quickly screened the circle of filmmakers’ friends. Looking back at the behavior of the two-day premise file on September 25, it is more like a spoiler.

 

With the full assistance of favorable policies, the National Day file, which determines the fundamentals of the annual revenue performance of many cinemas and movie companies, will also complete the key step for the annual box office of the mainland movie market to exceed 10 billion.


01.Rumors become news.


With the release of the latest Guide, rumors become news. The whole industry has more confidence in achieving the high expected value of the National Day file. The highest attendance rate has increased to 75%, which has become the key to the source of confidence.


As the aorta of cinema revenue, movie ticket revenue is closely related to attendance. Further improving the attendance rate is undoubtedly encouraging cinemas to roll up their sleeves and work hard."This increase is equivalent to increasing the seating space by 50%. For cinemas with extremely tight cash flow, it has a great positive impact on the strongest National Day file." Tony chen, the head of Yuemu Studios, revealed a little joy in his words.

  

 

Yuemu Studios, headquartered in Fuzhou, Jiangxi, has stores in Jiangxi, Hainan and Yunnan provinces. According to Tony chen, since the return to work, with the help of new and old films, the cinema as a whole has been able to maintain a balance of payments. The upcoming National Day will determine the annual profit.

 

According to the financial report in the first half of 2020, the income of cinema distribution and screening of listed film companies with cinemas, such as Happiness Blue Ocean, Hengdian Film and Television and WANDA CINEMAS, dropped sharply compared with last year. The National Day file after improving the attendance rate is naturally highly anticipated by film and television companies with cinema business.In addition, the National Day file is also the main battlefield for the annual performance of many film producers.

 

According to statistics, there are nearly 90 producers behind films such as Leap. Among them, there are many well-known film and television companies such as Light Media, Beijing Culture, Wentou Holdings and China Film. After the collective absence from the mainland market in the first half of the year, the National Day holiday in the second half will determine the annual revenue trend of these companies.


At the same time, the old version of "snacks and drinks are not sold in movie theaters in principle, and eating and drinking are prohibited in movie theaters in principle", and the new version of the Guide is changed to "no eating and drinking during movie screenings". The sales with the highest gross profit margin of about 80% gradually recovered, expanding the cinema revenue channels.

 

Popcorn, praised by netizens as the soul of the cinema, will once again be fragrant in the cinema."Selling goods is the lifeline of the cinema. This moderate liberalization means the gradual normalization of the selling service in the cinema. Although you can’t eat and drink during the screening in the cinema, the selling counter can be opened, and customers can eat popcorn that has been missed for a long time." While providing convenience for customers, Tony chen also said that the cinema will "strengthen the inspection of the cinema and strictly abide by the national epidemic prevention requirements."


  

For the audience, the further improvement of the attendance rate means that the probability of buying a movie ticket for a favorite event increases. The cancellation of "cross-seat ticketing" has taken care of couples and families watching movies. There are many films suitable for all ages in this National Day, such as My People My Homeland, Leap and Legend of Deification.

 

The timely launch of the latest "Guide" can be described as multi-faceted, and the audience, studios and producers are all beneficiaries. It has created favorable external conditions for the National Day file, which shoulders many missions, to reach a new high.

 

02.Can the National Day file help the annual box office break through 10 billion?


After the summer file was restarted, the speed of returning to work in China mainland film market started the flight mode.According to statistics, as of 16: 00 on August 27th, on the 39th day when cinemas resumed work, in 2020, the total box office of cinema films in China exceeded 5 billion, the total number of cinemas resumed work was 9,512, the rate of resumption of work reached 88%, and the total number of people watching movies reached 140 million.


 

In the process of the annual box office exceeding 5 billion, domestic new films have become the main force of the charge. "I am waiting for you at the end of time" scored 140 million, setting a record for the first day of pre-sale box office in the mainland film market in 2020.At the beginning of September, imported blockbusters with high hopes from the market.In the face of box office difficulties, the annual box office broke through the 10 billion mark and the speed slowed down.


As of September 16, the cumulative box office of the mainland film market in September reached 1.524 billion, and the annual box office has reached 7.383 billion. There are less than 27 "small goals" from the 10 billion mark.According to the previous box office trend and the highest attendance rate, at the end of September, the annual box office results can reach about 9 billion. There is no doubt that the national day file will complete the last step of the annual box office into the 10 billion mark.



The follow-up of two good news has accelerated this process. On September 13th, Leap officially announced that the file would be raised until September 25th, so that the cinema film market could enter the rhythm of National Day file ahead of schedule. On September 15th, the regulation that the maximum attendance rate released by the latest Guide was raised to 75% was also conducive to the overall box office performance of the National Day file.


In addition to helping the annual box office break through the 10 billion mark, people are most concerned about whether the National Day file in 2020 can hit a new high in film history.

 

From the film list, this National Day has the impact strength. In 2019, the gift of Sanjie, led by the company, contracted the main box office revenue of the National Day file. In addition to My People My Homeland’s two gift films "Get Home at One Point", there are different types of commercial blockbusters such as Leap’s "Depth Charge" and Legend of Deification in this year’s National Day file, which makes the audience have more choices.

 

In addition, the 2020 National Day holiday covers the Mid-Autumn Festival, and the overall holiday lasts for eight days. Compared with the same period last year, it took one more day. This is also an advantage in time.

 

No matter whether the National Day box office can reach a new high, there is no doubt that the annual box office of China movies will exceed 10 billion in this period or ahead of schedule. When the epidemic situation is normalized, the annual box office of the mainland film market will exceed 10 billion in the future, which is not only the market’s affirmation of the way and method of returning to work, but also provides a reference answer for the orderly return to work of cinemas in other countries.


The 2024 Tank 300 went on the market, only three models were launched, and the entry guide price was 199,800 yuan.

As a well-deserved overlord of the hard-core off-road vehicle market, Tank 300 (parameter picture) has attracted much attention. On August 10th, 2024 Tank 300 was officially launched. It is worth mentioning that this time, the 2024 Tank 300 has compressed many models, and only three configurations of Challenger, Conqueror and Crosser have been introduced, among which the 2024 Tank 300 Crosser is upgraded based on the original city version; Conquerors have more powerful off-road performance; The crossover is light-mixed, which will further improve fuel economy and enrich consumers’ car choices. The guide prices of the three models are 199,800 yuan to 226,800 yuan respectively.

The 2024 tank 300 Challengers and Conquerors were upgraded based on the 2023 Challengers and Conquerors, adding more and more humanized configurations. The 2024 tank 300 has four new windows and one-button lifting, which comes with anti-pinch, intimate and safe, and more worry-free; 50W mobile phone wireless fast charging, exclusive location design, easy to take without shelter, so that users can get rid of power anxiety. At the same time, equipped with snail horn, the warning sound signal is penetrating and crisp, which can prevent driving distraction and protect drivers and passengers intimately. In order to facilitate the passage of users, ETC is also equipped, which saves the trouble of users’ self-installation, and no longer waits on the highway.

The 2024 Tank 300 Crosser was upgraded based on the original city version, which improved in power and configuration. In terms of power, the Crossover is equipped with a new power system of 2.0T+9AT+48V light mixing, which ensures stronger power and improves fuel economy. Among them, the system adopts more than ten advanced technologies, such as in-cylinder direct injection, Miller cycle and DVVT dual variable valve timing. The maximum net power is 180kW, the maximum net torque is 380N?m, and the thermal efficiency of the engine reaches 38%. Matching the domestic independent research and development of longitudinal 9AT transmission, the first speed ratio is 5.288, the highest transmission efficiency can reach 97%, and the maximum bearing torque can reach 750N·m, which is smooth and fuel-efficient, and improves the driving quality.

In terms of off-road performance, the 2024 tank 300 will continue to be equipped with a non-loaded body professional off-road chassis, providing a solid guarantee for the torsion resistance and handling stability of the whole vehicle. The approach angle is 33, the departure angle is 34 and the longitudinal passing angle is 23.1, which will bring excellent trafficability to vehicles. Trailer hooks are equipped at the front and rear, and a safety hole is reserved for dragging the rear, which is convenient for the vehicle to get out of trouble and the trailer. At the same time, the 2024 model is equipped with a new generation of ATS all-terrain control system, which has a variety of driving modes to meet the flexible driving control required by various road conditions, bringing the pleasure of controlling at will.

In terms of intelligent technology, the 2024 tank 300 is equipped with L2+ intelligent driving assistance system and a number of intelligent technologies, such as ACC adaptive cruise and LKA lane keeping assistance, to ensure active safety and comfortable driving in multiple scenarios. In addition, the 2024 model is equipped with vehicle remote control function to control the state of the vehicle at any time, making it more intelligent and convenient to use the vehicle.

Since its listing, Tank 300 has always maintained a hot-selling trend. As of July this year, the cumulative sales volume has exceeded 240,000 units. With the sales performance of a ride, the tank brand has successfully occupied the position of king in the off-road market. With the launch of the 2024 tank 300, the product strength of the whole vehicle will be further strengthened, which will also bring more attractive choices to the market.

Tencent sogou input method is launched in the developer center, which supports enterprise users to customize and develop AI office capabilities.

On April 18th, Tencent sogou Input Method launched the Developer Center, which opened more than 20 capabilities such as input window, status bar and shortcut keys, and supported the secondary development of third-party large models, AI tools and other applications. Enterprise users can independently expand more smart office capabilities based on the input method according to the office needs of the intranet environment.

As the first development partner, Jiuzhang Yunji DataCanvas, a domestic supplier of artificial intelligence basic software, will combine sogou input method to build an exclusive large model for enterprises and launch a privatization solution of "Enterprise Knowledge Management Assistant".

A large number of business information, such as work summaries and technical documents, will be generated in the daily operation of enterprises, which will be stored in different software systems and intelligent terminals, resulting in some problems, such as inconvenient retrieval, long calling link, and difficulty in precipitation and reuse, especially in large enterprises in the fields of energy, finance and manufacturing.

The privatization solution of "enterprise knowledge management assistant" takes the input method as the carrier, and combines the large model ability with the office input scene to simplify the information retrieval process and improve the efficiency of enterprise information utilization.

This solution is based on Jarvex knowledge agent independently developed by Jiuzhang Yunji DataCanvas, and supports the collection, processing and writing of multimodal data such as enterprise texts and pictures into vector database. Using enterprise private domain data, the scheme generates a vertical large model oriented to business scenarios, providing knowledge generation, knowledge question and answer, knowledge management and other capabilities.

Sogou input method has opened up the ability to obtain candidate words. The vertical large enterprise model generated by the scheme can retrieve and analyze the input candidate words, generate professional vocabulary explanation, business data extraction and other information, and directly display it in the input box, so as to realize the instant search.

In addition, the sogou input method also opens up the capabilities of customizing tool windows and shortcut keys. Enterprise users can independently configure common websites and applications in the input method, and create a dedicated tool portal. Tools such as intelligent writing and intelligent dialogue assistant developed based on Jarvex knowledge agent can also be integrated into the input method tool window.

Shenzhen issues 24 financial measures to support foreign trade.

  On July 6th, in order to further implement the decision-making arrangements of the CPC Central Committee and the State Council, increase financial support for stabilizing foreign trade and foreign investment, and give full play to the role of financial services in the real economy, Shenzhen Central Sub-branch of the People’s Bank of China, Shenzhen Branch of the State Administration of Foreign Exchange, Shenzhen Municipal Bureau of Commerce, Shenzhen Supervision Bureau of the Bank of China Insurance Regulatory Commission, and Shenzhen Local Financial Supervision Administration issued the Guiding Opinions on Shenzhen’s Financial Support for Stable Scale and Excellent Structure of Foreign Trade, which mainly showed three characteristics.

  First, focus on problem-oriented and accurately grasp the direction of force. Based on in-depth investigation and study, the drafting focuses on finding out the situation and problems, and puts forward effective countermeasures, which has strong pertinence and operability, can solve the urgent difficulties and worries of foreign trade enterprises in time, and effectively help them out.

  The second is to coordinate the current and long-term and accelerate the innovation drive. On the one hand, focus on the difficulties in the field of foreign trade at this stage and put forward solutions; On the other hand, it also takes into account the long-term, improves the financial environment for foreign trade development, actively cultivates new kinetic energy of foreign trade, and promotes the innovative and standardized development of new foreign trade formats and new models.

  The third is to fully mobilize policy resources and form a synergy. It has fully integrated the existing financial support foreign trade policies, covering financing, settlement, credit insurance, exchange rate risk management and other contents, deeply integrated with the development policy of Shenzhen’s foreign trade industry, and organically combined the management services of financial institutions and regulatory authorities to co-ordinate risk prevention and steady growth.

  There are 24 specific measures in four aspects in the Guiding Opinions of Shenzhen Financial Support for Stable Scale and Excellent Structure of Foreign Trade. First, increase import and export credit support to help foreign trade enterprises reduce costs and increase efficiency. Encourage financial institutions to do a good job in credit supply in foreign trade, actively meet the foreign trade financing needs of private, small and medium-sized enterprises, and use monetary policy tools to support the development of foreign trade enterprises; Innovate credit products, stabilize and expand import and export in key areas, and develop foreign trade supply chain finance; Cultivate and expand export credit insurance policy financing, and expand the use of RMB in cross-border trade financing. The second is to optimize cross-border settlement services and promote the innovative development of foreign trade. Encourage financial institutions to improve the facilitation level of cross-border trade revenue and expenditure, broaden the channels for cross-border settlement of new foreign trade formats, and promote the standardized and innovative development of cross-border e-commerce, market procurement trade, and comprehensive foreign trade services; Encourage banks and related institutions to facilitate cross-border settlement of major trading platforms, improve the efficiency of cross-border use of local and foreign currency funds, and support domestic and foreign linkage of cross-border trade settlement. The third is to enrich supporting financial support and optimize the financial environment for foreign trade development. Encourage banks to serve foreign trade enterprises to enhance their ability to cope with exchange rate risks and reduce operational risks; Support financial institutions to promote the application of cross-border financial service platform scenarios, participate in the construction of cross-border trade big data platforms, and promote the docking of banks, enterprises and enterprises; Accelerate the implementation of "30 financial support for Qianhai". The fourth is to do a good job in the implementation of the work and give full play to the effectiveness of the policy. All financial institutions are required to strengthen the promotion of foreign trade financial policies and products and services, strengthen the empowerment of science and technology, and strengthen the organization and implementation.

  Foreign trade is an important part of the national economy. Promoting the stable scale and excellent structure of foreign trade plays an important supporting role in stabilizing growth and employment, building a new development pattern and promoting high-quality development. As an export-oriented economic city, Shenzhen’s foreign trade export ranks first among large and medium-sized cities in China for 30 years in a row. It is of great significance to promote the stable scale and excellent structure of foreign trade to stabilize the economic market. In the next step, the People’s Bank of Shenzhen and the Shenzhen Foreign Exchange Bureau will cooperate with the Municipal Bureau of Commerce, the Shenzhen Banking Insurance Regulatory Bureau and the Municipal Finance Bureau to supervise the financial institutions within their jurisdiction to implement the Guiding Opinions, continuously improve the real economic capacity of financial services, and provide financial guarantee for the high-quality development of Shenzhen’s foreign trade.

Promoting the popularization of science through science education

According to the "Science Curriculum Standards for Compulsory Education Primary Schools" revised by the Ministry of Education, since the beginning of this autumn, primary school science courses have been listed as "basic courses" as important as Chinese and mathematics, and the initial grade has been extended to the first grade of primary school. This change has been widely recognized by teachers and parents.

Science education has always been an important part of Lide Shuren’s work. In today’s era, science education has a fundamental role in improving the scientific quality of the whole people and laying a solid foundation for building an innovative country. Nowadays, science and technology are changing with each passing day, which is profoundly changing people’s production and lifestyle. Because of this, everyone living in the era of rapid development of science and technology must have scientific quality. Science education in primary schools is of great significance to stimulate and protect children’s curiosity and thirst for knowledge, and to cultivate students’ scientific spirit and practical innovation ability. From this point of view, the cultivation of scientific quality must be grasped and grasped from an early age.

It should also be noted that science education is not limited to theoretical education. The goal it pursues is not only to master scientific knowledge, but also to put the learning of scientific knowledge in the process of hands-on practice and in the situation of the relationship between science and society under the grand natural and social picture. The new curriculum standard emphasizes that primary school science is a practical and comprehensive course, and the course regards inquiry activities as an important way for students to learn science, and comprehensively uses knowledge and methods in different fields to understand natural phenomena and solve practical problems. These requirements are obvious to the improvement of students’ practical ability, scientific thinking and scientific spirit. How to cope with the new changes of science curriculum standards? As the main force, schools and teachers need to make changes and innovative attempts in teaching concepts and teaching practices, and push open the door to the guidance of science education in primary schools. And all kinds of high-quality science education institutions, such as universities, scientific research institutes and popular science venues, should also take active actions to create conditions for ensuring the implementation of science courses, so that the skylight of science education in primary schools can directly reach the sky of science.

With the support of Shanghai Education Commission, Shanghai Science and Technology Museum and Shanghai Natural Museum established cooperative relations with 127 primary and secondary schools in Shanghai in 2016 alone, and developed 97 library-based courses suitable for different age groups, and 40 science courses have been officially started in schools. Not long ago, the "Future Science+"summer science camp project of Shanghai popular science forum sponsored by Shanghai Science and Technology Museum also made a useful attempt on science education. Some students said that this kind of science education not only enabled them to learn scientific knowledge, but more importantly, they were educated in a future-oriented world outlook, outlook on life and values, and knew how to learn science and think across disciplines. Science education institutions, including popular science venues, have unique advantages in science education because of their rich interactive natural science exhibits and facilities, which can provide more opportunities for students to practice and think scientifically. To develop science education in primary schools well, education administrative departments and school management departments need to establish stable communication channels and long-term cooperation models with popular science venues, make good use of the resources of popular science venues, and promote the development of science courses through cooperation between libraries and schools.

General Secretary of the Supreme Leader once emphasized that "scientific and technological innovation and scientific popularization are the two wings to realize innovation and development, and scientific popularization should be placed in the same important position as scientific and technological innovation". Teenagers are the key population and basic population for the popularization of science. Only by constantly innovating and invigorating science education in primary schools and attaching importance to front-line practice can we guide students into the door of science, subtly spawn a group of innovative brains and cultivate more modern talents with scientific literacy for the future.(Deputy Director, Research Center for Science Communication and Development, Shanghai Science and Technology Museum) Song xian)

Notice of Shanxi Provincial Department of Culture and Tourism and other three departments on printing and distributing the Measures for the Identification and Management of Intangible Cultural Heritag

Shanxi Provincial Department of Culture and Tourism and other three departments.

Notice on printing and distributing the measures for the identification and management of intangible cultural heritage workshops

Jin Wen LV Fa [2022] No.69

Municipal Cultural and Tourism Bureaus, Human Resources and Social Security Bureaus and Rural Revitalization Bureaus:

In order to strengthen the standardized construction of non-legacy workshops in Shanxi Province, revitalize traditional crafts, promote employment and increase income, consolidate the achievements of poverty alleviation and help rural revitalization, the Provincial Department of Culture and Tourism, the Provincial Department of Human Resources and Social Security and the Provincial Rural Revitalization Bureau have formulated the Measures for the Identification and Management of Non-legacy Workshops, which are hereby printed and distributed to you. Please follow them and report the identification results to the Provincial Department of Culture and Tourism for the record before the end of each year. The original "Measures for the Identification and Management of Intangible Cultural Heritage Workshops" (Jinwen Lvfa [2022] No.39) was abolished.

I hereby inform you.

Shanxi Provincial Department of Culture and Tourism

Shanxi province labor resources and social security department

Shanxi province village revitalization bureau

December 31, 2022

(This piece is made public voluntarily)


Measures for the identification and management of intangible cultural heritage workshops

the firstIn order to promote the construction and management of non-legacy workshops in Shanxi Province, strengthen the protection of non-legacy workshops, increase employment, consolidate the achievements of poverty alleviation, and help rural revitalization, these measures are formulated in accordance with the spirit of the Notice on Continuously Promoting the Construction of Non-legacy Workshops to Help Rural Revitalization issued by the General Office of the Ministry of Culture and Tourism, the General Office of Ministry of Human Resources and Social Security, and the Comprehensive Department of the National Rural Revitalization Bureau, combined with the actual situation in our province.

the secondThe term "intangible cultural heritage workshop" as mentioned in these Measures refers to all kinds of business entities and production and processing points that rely on local intangible cultural heritage representative projects or traditional handicrafts to carry out intangible cultural heritage protection and inheritance and drive local people to find jobs nearby.

ArticleCounty-level cultural and tourism departments, together with human resources, social security and rural revitalization departments, are responsible for the selection, identification and management of non-legacy workshops.

Article 4Meet the following conditions, you can declare the non-legacy workshop:

(a) relying on one or more non-legacy representative projects, or traditional handicrafts with characteristics and certain mass base and market prospects to carry out production;

(two) there are leading enterprises, cooperatives or leaders in the construction and operation of non-legacy workshops;

(3) Having the site, water and electricity heating, tools and equipment for production;

(four) there are specific systems and measures to help the people out of poverty (including the monitoring object of preventing poverty, the same below) and put them in place, so as to attract more people out of poverty and achieve good results;

(5) Having a standardized management and production system and paying labor remuneration in full and on time;

(six) the products produced have good market prospects, and there are platforms and channels for display and sales;

(seven) to carry out skills training for employees on a regular basis;

(eight) the enterprise or individual has good credit and no illegal acts.

Article 5Non-legacy poverty alleviation and employment workshops that have been established in poverty-stricken areas will be included in the support scope of non-legacy workshops in accordance with the regulations.

Article 6In principle, the declaration of non-legacy workshops is carried out once a year.

Article 7The following materials shall be submitted to declare the intangible cultural heritage workshop:

(a) the name and address of the intangible cultural heritage workshop, the name, inheritor, category and level of the intangible cultural heritage project, or the name and main business of traditional handicrafts;

(two) the original (for verification) and copy of the site lease contract, real estate license or land use certificate;

(3) Employees’ information, including the information on the employees of the poverty-stricken population, the original (prepared) and photocopy of the signed labor service agreement or contract, and the Employment Roster for Absorbing the Labor Force from Poverty-stricken Families;

(four) the basic information and vouchers of operating income and salary payment;

(five) other supporting materials to prove that they meet the conditions for recognition.

Article 8Procedures for identifying non-legacy workshops:

In accordance with the principle of territorial management, the non-legacy project business entities and production and processing points voluntarily apply, and the township (street) will be jointly recognized by the county-level cultural and tourism department in conjunction with the human resources and social security and rural revitalization departments at the same level after passing the preliminary examination.

(a) the township trial. The township (street) government shall conduct a preliminary examination of the application materials and conduct on-the-spot investigation and verification, confirm those that meet the requirements, and submit the relevant materials to the county-level cultural and tourism departments after signing and sealing.

(2) County-level review. After reviewing the application materials, the county-level cultural and tourism departments will jointly review with the management departments of rural revitalization, human resources and social security, finance, etc., and the review will follow the principles of fairness, impartiality and openness.

(3) publicity. The county-level administrative department of culture and tourism will publicize the list of institutions to be identified as non-legacy workshops on the government portal website for 5 working days.

(4) Confirmation and filing. Those who pass the evaluation and publicity shall be recognized, and awarded the "non-legacy workshop" plaque or related logo, and reported to the provincial and municipal competent departments for the record.

(5) establish files. Accurately and truly record the evaluation of the non-legacy workshops, collect and summarize all the information and results of the evaluation of the non-legacy workshops, archive and properly keep the minutes of the evaluation meetings, and establish a complete evaluation file of the non-legacy workshops.

Article 9County-level cultural and tourism administrative departments, human resources and social security, and rural revitalization departments should do a good job in the guidance, supervision, and service of non-legacy workshops, and take the following measures to support the work of non-legacy workshops:

(1) Support willing enterprises, cooperatives and leaders to set up non-legacy workshops in poverty-stricken areas, key counties for rural revitalization, and ex situ poverty alleviation relocation and resettlement areas. Encourage other regions to build non-legacy workshops, incorporate the construction of non-legacy workshops into the rural revitalization work system in this region, explore the work of non-legacy assistance to rural revitalization, and promote the sustainable development of non-legacy workshops.

(two) will meet the conditions of the intangible cultural heritage workshop project into the county to consolidate and expand the achievements of poverty alleviation and rural revitalization project library, to give corresponding support.

(3) Support non-legacy workshops to cultivate characteristic labor brands and improve the employment quality of non-legacy workshop personnel. Non-legacy workshops recognized as provincial-level labor brands enjoy relevant support policies.

(four) if the intangible workshop is identified as an employment assistance workshop, it will enjoy the employment assistance workshop support policy. If it is recognized as an employment assistance base, it will be given a one-time award of up to 250,000 yuan according to regulations. Eligible candidates are selected as intangible productive protection demonstration bases and intangible tourism experience bases, and enjoy relevant support policies.

(5) If all kinds of workers set up non-legacy workshops, they shall be given policy support such as tax reduction and exemption, venue arrangement, business guarantee loans and interest subsidies, one-time business start-up subsidies and business start-up training subsidies in accordance with relevant regulations.

(6) Support qualified leaders of intangible cultural heritage workshops to select representative inheritors of intangible cultural heritage at all levels, rural cultural and tourism talents, rural craftsmen, etc.

(seven) in all levels of non-genetic inheritors training programs, set up special training for non-legacy workshops, carry out on-the-spot assistance actions, and build a sales platform for them. Relying on non-legacy workshops to carry out traditional manual vocational skills training, and giving vocational skills training subsidies to those who meet the requirements.

(eight) to establish a catalogue of non-legacy workshop products, to include high-quality non-legacy workshop products in the poverty alleviation consumption procurement catalogue, and to implant them in poverty alleviation supermarkets, agricultural supermarkets and other consumer places.

(nine) support the rational use of copyright, trademark rights, patent rights, etc., strengthen the protection of intellectual property rights, and cultivate well-known brands of non-legacy workshops with local characteristics.

(ten) to encourage the A-level tourist attractions, historical and cultural blocks and other places to provide support for the construction of production experience and sales platform for non-legacy workshops.

Article 10The recognized non-legacy workshops shall confirm or update the registration information to the county-level cultural and tourism departments every year.

Article 11County-level cultural and tourism administrative departments shall, in principle, evaluate non-legacy workshops every two years and implement dynamic management. For outstanding non-legacy workshops, they should be informed of praise and be tilted in the support of relevant policies and funds; Non-legacy workshops that fail to implement relevant requirements, play a bad role in radiation driving or cause adverse effects in violation of the provisions of these measures shall be rectified within a time limit.

Article 12In any of the following circumstances, the county-level cultural and tourism departments, human resources and social security, and rural revitalization departments will automatically cancel their qualifications, announce them, and shall not re-declare them within 3 years from the date of revocation of their names:

(a) take fraud, false and other improper means to defraud the establishment of intangible cultural heritage workshop;

(two) the creation and production violates the socialist core values, infringes on public rights and interests, infringes on intellectual property rights and causes certain consequences;

(three) the main person in charge of the non-legacy workshop has violated the law and discipline;

(four) not to carry out the work of the workshop for more than one year;

(five) non-legacy workshops that have not confirmed the registration information to the county-level cultural and tourism departments for two consecutive years;

(six) illegal misappropriation of special financial subsidies;

(seven) the deadline for rectification can not meet the requirements;

(eight) other acts that should cancel the non-legacy workshop.

Article 13These Measures shall be interpreted by the Shanxi Provincial Department of Culture and Tourism, the Shanxi Provincial Department of Human Resources and Social Security and the Shanxi Provincial Rural Revitalization Bureau.

Article 14These Measures shall be implemented as of January 31, 2023 and shall be valid for 3 years. The original "Measures for the Identification and Management of Intangible Cultural Heritage Workshops" (Jinwen Lvfa [2022] No.39) was abolished. According to the actual needs, all localities can formulate detailed policies and measures to ensure the strong promotion of the construction of non-legacy workshops.

Fire drill into the construction site to build a "safety wall"

  In order to do a good job in the safety management of construction sites, the Housing and Construction Bureau of Huancui District recently coordinated the projects under construction in its jurisdiction to carry out the "Fire Emergency Drill and Forest Fire Emergency Drill in the Field of Building Construction in 2025" to enhance the awareness of disaster prevention and mitigation of construction employees and the ability to deal with forest fire emergency, and further prevent and resolve security risks.

  At the drill site, the full-time safety officer explained the methods of extinguishing the initial fire, the use of fire extinguishers, escape and self-help, and organized the workers to conduct practical drills in batches to ensure that the participants could "call the police, know how to evacuate and put out the fire", and at the same time, they also gave a vivid "fire handling class" to everyone who arrived at the site.

  Ji Cheng, the person in charge of Genting Sunshine Phase II Project, said that the main purpose of our fire drill this time is to let workers know their escape routes and learn the correct use of fire extinguishers. We also insist on giving workers safety education every week, so that everyone can really pay attention to it ideologically, so that everyone can pay attention to safety and everyone can respond to emergencies.

  Safety is the bottom line of production. In the first quarter of 2025, the Housing and Construction Bureau of Huancui District has conducted a comprehensive inspection of 65 construction sites in Huancui District, focusing on key areas such as large-scale lifting machinery, border protection and high-altitude operation, requiring all projects to strictly implement fire management systems such as on-site safety production, domestic electricity consumption and flammable material protection, and build a strong project safety defense line.

  Zhang Qinming, Construction Engineering Service Center of Huancui District, said that at present, it is the forest fire prevention period, and we have launched a new round of special inspections on production safety, urging enterprises to strictly implement the main responsibility of production safety, investigate the potential safety hazards existing in temporary electricity use and fire-fighting facilities on site, and carry out fire emergency drills. At the same time, we will intensify inspections and inspections for projects under construction around the forest to better ensure the smooth and orderly production of projects under construction.

  (Correspondent Yang Yuzhen)

Domestic and foreign trade make concerted efforts in both directions to save new vitality in economic operation.

CCTV News:Recently, the Ministry of Commerce held a regular press conference, and a spokesperson introduced that this year’s 1-mdash; In July, the actual utilization of US funds in China increased by 25.5% year-on-year, showing the confidence of US-funded enterprises in China’s business environment.

A spokesman for the Ministry of Commerce said that China has always adhered to the basic national policy of reform and opening up, and has always been committed to creating a market-oriented, rule-of-law and international first-class business environment. In order to create a more optimized investment environment for foreign investors, recently, the State Council issued "On Further Optimizing the Foreign Investment Environment"

Opinions on increasing the intensity of attracting foreign investment, put forward 24 policy measures in six aspects, and strive to reduce the burden and increase the vitality of foreign trade enterprises in many aspects.

The number of foreign trade enterprises has increased and their vitality has increased.

Since the beginning of this year, China’s foreign trade has withstood multiple pressures, and under the background of falling demand in the international market, it has generally achieved stable operation, demonstrated strong resilience, and its endogenous motivation has continued to increase.

From the main point of view, the number of foreign trade enterprises has increased and their vitality has increased. The majority of enterprises are the cornerstone of foreign trade development. 1-mdash this year; In July, the number of foreign trade enterprises with import and export performance exceeded 550,000, a year-on-year increase of 5.1%.

From the perspective of the format, the new kinetic energy of foreign trade development has been accelerated. Cross-border e-commerce has maintained rapid development. In the first half of the year, imports and exports increased by 16%, and the proportion of total foreign trade imports and exports rose from less than 1% five years ago to about 5%. There are over 100,000 cross-border e-commerce entities and nearly 700 industrial parks, and new modes such as live e-commerce and social e-commerce are constantly emerging, which has become an important channel for foreign trade enterprises and products to go to sea.

The foreign exchange reserve ratio is lowered again to promote the stability of RMB exchange rate

Recently, due to internal and external factors, RMB exchange rate volatility has intensified. In order to improve the ability of financial institutions to use foreign exchange funds, the People’s Bank of China decided today (September 1) to reduce the foreign exchange deposit reserve ratio of financial institutions by 2 percentage points from September 15, 2023, that is, the foreign exchange deposit reserve ratio will be reduced from the current 6% to 4%. It is estimated that about US$ 16 billion in foreign exchange liquidity will be released in China, which will help to reduce the negative spread between domestic and foreign currencies and promote the stability of RMB exchange rate.

Experts said that adjusting the foreign exchange reserve ratio has always been regarded as a reserve policy in the central bank’s policy toolbox to stabilize market exchange rate expectations. Lowering the foreign exchange reserve ratio can improve the ability of financial institutions to use foreign exchange funds, strengthen the management of foreign exchange liquidity, partially release foreign exchange liquidity, adjust the relationship between supply and demand in the foreign exchange market, and smooth the fluctuation of the foreign exchange market.

Partial time deposit interest ratelower Better support the real economy

Industrial and Commercial Bank of China, Agricultural Bank of China, Bank of China, China Construction Bank, China CITIC Bank, Zheshang Bank and other banks have successively announced that they will reduce some time deposit interest rates from September 1st. Experts said that lowering interest rates will help banks better support the real economy.

The two departments jointly issued a document to reduce the interest rate of the first home loan in stock.

On August 31st, the People’s Bank of China and the General Administration of Financial Supervision jointly issued the Notice on Matters Related to Reducing the Interest Rate of the First Home Loan in Stock. After the adjustment of the interest rate of the first commercial personal housing loan, the average decline is 0.8 percentage points, and the financial burden of residents will be significantly reduced. Taking a loan with a term of 1 million yuan and an original interest rate of 5.1% for example, assuming that the mortgage interest rate is reduced to 4.3%, the borrower’s interest rate expenditure can be saved by more than 5,000 yuan per year. Reducing the interest rate of the first home loan in stock will help to reduce the housing consumption burden of residents, promote residents to convert savings into consumption and investment, and boost residents’ willingness and ability to expand consumption.

9.6 points "adult animation", with scale and depth.

Text | Ten o’clock movie original


You won’t believe it.

Spongebob, which seems young, is actually an adult animation. 

Here, the crab boss will also encounter a midlife crisis.


For the purpose of protecting children, Nick Children’s Channel has removed the episode and other sensitive content. 


However, after revisiting this animated work many times, Lao Mei Er found that its audience is not just children.


The underwater group portrait that people talk about is completely a movie.
Illustration of contemporary young people’s survival.


Won the 374th outstanding employee of the month, and then what? 


Spongebob’s name was a misunderstanding from the beginning.

He is actually a post-80s migrant worker named Bob, whose daily job is to be a senior chef in krusty krab restaurant.


 

This title sounds great, but it’s actually nothing.


Because, the crab boss always excuses to delay the salary, and the salary is always lower than the legal minimum. 


As a colleague of Spongebob, Squidward Tentacles has already seen through everything, and he just does his job inefficiently every day. 


But Spongebob is not, always rushing to the forefront like chicken blood, insisting on fighting for the cause that you love for life.


You know, capitalists love this kind of dreamer who is indifferent to fame and fortune. 

Crab boss bought a pair of leather boots for his daughter Pearl Krabs, but he didn’t want to smash them in his hand … It’s easy. 


He turned his head and made up a gimmick that "only the best hamburger chefs in the world are allowed to wear it" to cheat Spongebob out of his salary. 


As a boss, the skill of drawing cakes is not limited to this.He also named Spongebob as the outstanding employee of the month for 374 consecutive years.


As the backbone of several honors, Spongebob is naturally the best choice for the branch manager. 


So, he sat neatly under the stage, his eyes shining, and he was even ready to give a thank-you speech, just waiting for the crab boss to read his name. 


But in the end, it was Squidward Tentacles who got the promotion. 

Why? 


Crab boss said, because Squidward Tentacles is more mature.


On the endless bikini beach, Spongebob’s energetic appearance is a bit out of place. 


So, when Squidward Tentacles accidentally accused him of being a freak, Spongebob decided to be a normal person. 


After trying again and again, he gradually lost his pores, freckles and edges, and replaced them with smooth and smooth.


He wants to change back. 

Spongebob shouldn’t be a nondescript product on the boring life assembly line. 


In order to help him regain himself, he sent a big star to accompany him to do all kinds of unique behaviors. 


When they accidentally fell into the water, the passing fish saw this scene and asked curiously, "Mom, what animal is that?" 


Little fish mother answered:"Those are rubbish, baby, they are not normal people." 

Philosopher: Genius sends big stars? Idiot Patrick? 

When it comes to Patrick, people will think of his friendship with Spongebob for the first time.

You all know the story of catching jellyfish, right? 


Da Xing invited Spongebob to catch jellyfish, but Spongebob refused on the grounds of going to school. 


Spongebob asked, "What do you do when I’m not at home?" 


Patrick replied, "When you come back."



Once, Spongebob and the rascal traveled to the future in a time machine. 


Bikini beach has already turned into a long yellow sand after the famine in Crab Castle.


All the sea creatures are gone.


Only Patrick suddenly poked his head out and told Spongebob in surprise:


"They all gave up on you, but I didn’t, because I’m not very smart."



Pai Daxing is clumsy and often goes wrong, but in an experience of gaining wisdom coral brain, his IQ soared rapidly and he refused to catch jellyfish with Spongebob.


He was not happy after he successfully entered the field of science. 


In order to get back Spongebob, Patrick decided to switch back to his brain and said, "Knowledge can’t replace friendship. I’d rather be an idiot than lose you."



But is Patrick really an idiot? 


When Spongebob is frustrated by his friend’s snobbery, he will make a pertinent statement: "When it comes to money, no one is right or wrong. The key point is whether there is friendship or morality."


He will suddenly go to the restaurant next door to his house for a night, just because "sometimes I want to run away from everything." 


When Squidward Tentacles asked him why he had to bring two boxes of stones to stay in the hotel, he responded confidently: "How do I live is none of your business!" 



He even saw through the social reality: "Life is unfair, get used to it!" "

 
Pai Daxing is a man who is as wise as a fool, and his philosophy of life, which he inadvertently reveals, often leads to a solution for those who are fascinated by the authorities. 


However, detached from things, he will inevitably encounter lonely moments. 


When he saw Spongebob leading Gary the Snail to a pet competition, Patrick suddenly lost control and roared:


"You don’t understand! Spongebob, you never know how lonely it is to be alone behind the blockade … " 



As a migrant worker, Squidward Tentacles is the opposite of Spongebob.


He works as a cashier in krusty krab restaurant just to survive, and he is not as obsessed with the ideal of becoming the strongest hamburger chef as Spongebob. 


Spongebob always has no feelings, but Squidward Tentacles can see through the nature of capitalists. 


What should we do?


Uprising: breaking the window of the slave kingdom of the crab boss!

Standing on the bikini beach, he loudly complained about the bad behavior of the crab boss, which attracted the support of the passing underwater creatures. 


But, listen to what they are saying- 

Fish A: "I’m hungry after supporting him for a long time." 

Fish B: "Hey, let’s go to krusty krab now." 

Set the underwater creatures, trampling on Squidward Tentacles’s body, and heading for the restaurant. 


Squidward Tentacles lying on the ground was completely doused with enthusiasm, and then murmured:


"No one really cares about the fate of employees. All they really care about is their own happiness."



The cashier’s work day after day kept killing his fighting spirit.


But passion will come back one day: "If one day I really realize my dream, I will never let my feet stand on this greasy floor!" " 


The job is boring and has no future, and the boss is very stingy. 


Therefore, Squidward Tentacles resigned indignantly after being misunderstood by the crab boss that he was an inside job thief, and firmly believed that there was much to be done in the future. 


But in the next scene, he is begging on the roadside in rags, and sees the reality clearly in his life of hitting the wall several times: "I am a loser!" "



Without the means to make a living, homeless. 


Even the dream about artists that has always fascinated him has been ruthlessly killed by life. 


Crab boss had accidentally bumped into Squidward Tentacles in the cemetery. 


When he approached, he found that there was only one sentence on the tombstone:Buried here are Squidward Tentacles’s hopes and dreams.


Alien: There is a Texas squirrel at the bottom of the sea. 

In the vast underwater world, there lives a squirrel from Texas, Sandy.


She is not only good at catching jellyfish like Spongebob and Patrick.


But as a scientist, explorer and inventor, he is good at karate, weightlifting and rodeo, and often wins the first prize in various competitions. 


She’s not like Squidward Tentacles, who is both bereaved and fearful.


Instead, I live a positive life and successfully broaden my circle of friends with excellent social skills.



Sandy is more powerful than all marine animals, but she is the only land creature that appears at the bottom of the sea. 


The alien spacesuit and helmet are destined to make her an underwater alien. 


Once, marine creatures gathered together and laughed at her for not being able to survive here without external assistance. 


After hearing this, she flew into a rage and immediately tore the spacesuit and broke her helmet, trying to blow the arrogance of the other side.



But being as good as Sandy can’t change the physical differences and the geographical disparity. 

She is a Texas squirrel wandering on bikini beach, wandering at the bottom of the sea.


Sandy, who is homesick, occasionally hears a sentence that has nothing to do with her and will instantly break through the defense:


"Fly, little jellyfish, fly back to your own home. You don’t belong to this deep seabed. Go find your friends and family. I know you all miss each other deeply."

Maybe it’s time to leave. Sandy dried her tears and said, "It’s time for the wanderer to go home." 


The pictures in this article are from the Internet. If there is any infringement, please contact and delete. 

coda

This animated work has been released for thirteen seasons in succession.

The seasonal douban score is 9.4+, and the highest score is 9.6.


Even in the off-duty days, people often dig out the details. 


However, this realistic story is still underestimated. 


Because- 


It is not serious, and it often completes the process of self-mockery and introspection in an easy way. 

It doesn’t preach, but it can’t wait to pierce the window paper that stands in front of the truth of life. 


It found us in adjacent dilemmas.

In the post-copyright competition era, can the listing of Netease Cloud Music bring new online music stories?

On May 26th, Netease Cloud Music officially submitted a prospectus to the Hong Kong Stock Exchange, which disclosed the core operating data of Netease Cloud Music for the first time. Among them, in 2020, the platform revenue was 4.896 billion yuan (RMB, the same below), the average monthly activity of online music service was 181 million, and the online music payment rate was 8.8%.  

Netease Cloud Music was officially launched in April 2013, focusing on music discovery and sharing. Netease is the controlling shareholder of Netease Cloud Music. According to the prospectus, the revenues of Netease Cloud Music from 2018 to 2020 were 1.148 billion yuan, 2.318 billion yuan and 4.896 billion yuan respectively, with year-on-year growth of 101.9% and 111.2% respectively in the past two years. Online music service, community entertainment service and others are the two major revenues of Netease Cloud Music. With the growth of community entertainment service and other business income, its revenue is gradually diversified. In 2019, they accounted for 76.6% and 23.4% respectively, and in 2020 they accounted for 53.6% and 46.4% respectively.  

The so-called online music service can be simply understood as paying for members. From 2018 to 2020, the monthly accounts of online music services of Netease Cloud Music were 105 million, 147 million and 181 million respectively, among which the number of paid members was about 4.2 million, 8.63 million and 16 million respectively. From 2018 to 2020, online music service achieved revenue of 1.026 billion yuan, 1.777 billion yuan and 2.623 billion yuan respectively, and the average monthly income per paying user was 8.9 yuan, 9.3 yuan and 8.4 yuan respectively.  

The so-called social entertainment services and other income can be simply understood as live broadcast, value-added services and advertising. From 2018 to 2020, the number of monthly paid accounts for social entertainment services of Netease Cloud Music was about 5800, 91700 and 327100 respectively. From 2018 to 2020, community entertainment services and others achieved revenues of 122 million yuan, 541 million yuan and 2.273 billion yuan respectively, and the average monthly income per paying user increased from 477.6 yuan in 2019 to 573.8 yuan in 2020.  

It is worth noting that Netease Cloud Music has not yet achieved profitability, and its net losses from 2018 to 2020 are 2.006 billion yuan, 2.016 billion yuan and 2.951 billion yuan respectively; Its adjusted net losses from 2018 to 2020 were 1.814 billion yuan, 1.580 billion yuan and 1.568 billion yuan respectively.

 

According to the prospectus, Netease Cloud Music’s fundraising will be mainly used to cultivate the music community, enrich diverse music content, and continue to innovate and improve technical capabilities. At the same time, deepen cooperation with various partners and further expand the diversified business model of the platform. The sponsors are BofASecurities, CICC and Credit Suisse.  

Copyright war in the first half, refined operation in the second half  

In fact, Internet companies such as Tencent, Baidu, Ali and Netease have all laid out in the music field, forming the whole industrial chain layout of online music, online karaoke, offline performances and digital albums. However, with Baidu Music being managed by Taihe Music and Xiami Music shut down, Cool Dog Music, QQ Music and Cool Me Music under Tencent Music Entertainment and Netease Cloud Music under Netease Company have become one of the few players in the online field.  

The last round of stories in the online music market originated from copyright. Due to historical reasons such as "free download", Baidu Music did not buy more music copyrights, and QQ Music, Xiami Music Music and Cool Dog Music took the opportunity to rise. Although the market did not form an absolute advantage at that time, the copyrights in their hands were enough for them to gather a group of audiences.  

The advantage of copyright has also become a key turning point in the history of Tencent’s music entertainment. In 2016, Tencent merged its QQ music business with China Music Group. Tencent replaced its equity with resources and became the largest shareholder of the newly established Tencent Music Entertainment Group. It includes three online music platforms: QQ Music, Cool Me Music and Cool Dog Music, two live broadcast platforms: Cool Dog Live and Cool Me Live, and a national karaoke platform.  

Since then, most domestic online music platforms have a certain amount of exclusive copyright, forming a situation of "one super and many strong". There are also offensive and defensive issues in copyright resale, among which Tencent Music Entertainment, which has the most exclusive copyright, and Netease Cloud Music, the "upstart", are the most fiercely contested. Tencent Music Entertainment has asked Netease Cloud Music to remove songs on the grounds of copyright three times. In 2017, when the copyright issue was the most serious, Ding Lei, CEO and director of Netease, also made a speech.  

Finally, under the mediation of the National Copyright Administration, Tencent Music Entertainment and Netease Cloud Music reached an agreement on the cooperation of online music copyright, and the two parties will authorize each other more than 99% of their exclusive music works, and agree to carry out long-term cooperation in music copyright. Earlier, Tencent Music Entertainment had reached a copyright transfer cooperation with Ali Music. In other words, with the "entry" of the National Copyright Administration, domestic mainstream music platforms have carried out several rounds of mutual authorization, and finally the copyright libraries are basically similar.  

In recent years, Netease Cloud Music has also actively reached a direct authorization with record companies. On the day when Netease released its financial report this year (May 18th), Netease Cloud Music and Sony Music reached a copyright agreement. So far, Netease Cloud Music has collected the copyrights of the three major record companies. In this regard, Ding Lei, CEO and director of Netease, said that we are very active in cooperating with various upstream content providers to help them publish high-quality music content. This has always been our goal, and we will actively cooperate with more upstream content providers in the future. In terms of IoT, whether it is a car or a smart home, it is a music playback scene that Netease Cloud cooperates very closely.  

After the copyright war died down, refined operation became the consensus of all families. There are also differences in the ways of choice. Tencent Music Entertainment has made great efforts in the fields of live broadcast, karaoke and long audio. Netease Cloud Music tried short video, live broadcast and knowledge payment, and finally found the community positioning.  

After 90% of active users are 90, change the form of traditional music products. 

According to the prospectus, in 2020, the average daily listening time of Netease Cloud Music users is 76 minutes. Users who actively create UGC account for 25%. By the end of 2020, the total number of song lists created by Netease Cloud Music users exceeded 2 billion, ranking first in China, with the highest user participation. Netease Cloud Music also keeps leading the industry in the data of per capita daily usage frequency, new user retention rate and active user retention rate.  

Relying on the positioning of music community and music discovery and sharing, Netease Cloud Music has changed the form of traditional online music products. Users’ habit of listening to songs has changed from "search mode" to "recommendation mode". According to the data in the prospectus, at present, Netease Cloud Music users have 2.8 artificial intelligence recommendations from the platform for every 10 songs they listen to on average. Innovative functions such as music criticism fully release the value of music connecting people’s emotions. 48% users of Netease Cloud Music will watch music reviews.  

According to the consulting data, Netease Cloud Music is the most popular online music platform among young users born in 1990s in China. The unique community atmosphere makes the platform popular with a large number of young users and creators, who nicknamed Netease Cloud Music "Cloud Village". According to Mob Research Institute’s "Picture Book of Generation Z College Students", Netease Cloud Music has become the most popular entertainment APP for Generation Z college students with high active users and high TGI (preference). According to the prospectus, about 90% of Netease Cloud Music’s active users are post-90 s.  

According to QuestMobile2020“Z Insight Report on "Generation Z", the online consumption ability and willingness of Generation Z (post-95 s and post-00 s) are much higher than those of the whole network users; At the same time, Generation Z is also a heavy user of mobile Internet, and its depth and breadth of use are higher than the average level of the whole network. The famous "adolescent effect" in the music market shows that the songs you listen to when you are young will affect your musical taste all your life. The music community where young users gather has more profound emotional value, which also means that the platform itself will have longer vitality.  

In addition, Netease Cloud Music also actively supports original musicians. According to the data in the prospectus, as of 2020, Netease Cloud Music has more than 230,000 original musicians, and the original musicians’ works account for 45% of the number of songs played on the platform.  

According to reports, Netease Cloud Music is the first music platform supported by original music in China. On the day of its launch in 2013, Netease Cloud Music announced that it would "create the best communication channel and space for thousands of musicians in Qian Qian, China". Since then, the platform has successively launched the industry’s first systematic musician support plan "Stone Plan", the "Ladder Plan", which pioneered many music revenue models, and the first large-scale original musician’s annual festival in China, "Hard-ground Furnace Night" and many other initiatives, which helped the original music market to keep pace with mainstream commercial music from being neglected.  

The rapid development of original music in mainland China, on the one hand, has promoted the vitality of the music market in China. The landlord’s cat, Yan Renzhong, Vicky Genie Chen and many other new generation musicians became popular from Netease Cloud Music; Various music types, such as national wind, folk songs and electronic music, have also moved from Yuncun to the whole network, from the small crowd to the public. On the other hand, as an important part of the national tide, the rising original music has also become an important carrier of cultural communication in China.  

Beijing News Shell Finance Reporter Bai Jinlei Editor Xu Chaoproofread Lin Zhao