Young people like nightlife, and Chengdu’s night consumption leads the new first-tier cities.
According to the data of science and technology platform, in March this year, Chengdu led many night indicators such as catering, hotel accommodation, leisure and entertainment, and film performances.
With the release of "2022 Urban Business Environment Innovation Report", Chengdu was selected as "2022 Urban Business Environment Innovation City" and Pengzhou was selected as "2022 Urban Business Environment Innovation County (City)".
"Walk with me in the streets of Chengdu …" In Zhao Lei’s songs, Chengdu is not only a capital of fireworks favored by tourists during the day, but also attracts tourists to linger at night.
Since the beginning of this year, local consumption has recovered, and the night economy has driven the market vitality. According to the data of science and technology platform, in March this year, the overall order volume of night consumption in Chengdu increased by 26.6% year-on-year, and many night indicators such as catering, hotel accommodation, leisure and entertainment, and film performances led the way, becoming the new first-tier city with the largest order volume and transaction volume at night.
new life
Go to work during the day and set up a stall at night
Young people like nightlife.
As the weather gets warmer and tourists flock to Chengdu, "night economy" has become a business card of Chengdu.
In the little red book, some netizens summed up that "you must visit the night market when you come to Chengdu", and there is a three-color night market called "Pattaya Chengdu is elegant"; There is Chunxi Road Night Market, which is close to downtown and has a prosperous location. Jianshe Road Night Market, which has been on fire for many years; There is a rising star and a variety of Liulangwan Night Market …
In Wenjiang Liulangwan Night Market, there are hundreds of kinds of delicacies, and the average price is around 10 yuan money. In Sanse Road Night Market, cars are transformed into "trunk markets", and hand-made lemon tea, coffee and wine are all best sellers. In the Yinjialin Night Market in Wuhou District, in addition to food and drinks, there are new ways to play, such as skateboarding and billiards.
Since August last year, Mr. Liu and three friends have set up stalls in the night market. The four young people are all "slash youths", who work separately during the day and gather in the night market at night. From the past three-color road night market to the present Beihu night market, there are shops of Mr. Liu’s "century-old stall". The stalls mainly sell drinks and fried skewers, and the business hours are from 19: 00 to the early morning of the next day. "More and more people, especially young people, have entered the field of stalls, and there are more and more points. This kind of consumption mode and atmosphere is easy for most young people, especially those who like nightlife. " Mr. Liu said.
In April, a friend from Chengdu, Zhang Hua, came to Chengdu to play. Among the tourist routes designed by Zhang Hua for his friends, night trips to Jinli were included. "The difference between day and night in Jinli is not generally large. After nightfall, the lanterns in the street are lit up one after another, walking on Qingshiban Road and strolling around the ancient streets; When you are tired, you can go to a small teahouse to drink tea, and watch Sichuan Opera and change your face. "
A local "Sichuan Opera Face-changing Performance Theater" in Jinli was well received. In order to cooperate with tourists who spend at night, the theater is open until around 10 pm, and various group purchase packages are also launched to increase exposure and increase store sales.
Of course, there are not only Jinli Old Street in Chengdu at night, but also Kuanzhai Lane, Ocean Taikooli, Jiuyanqiao, Tianfu Panda Tower and Dongmen Wharf. As summer approaches, it is also the first choice for many tourists to visit Jinjiang by boat at night.
In the upsurge of night consumption, Chengdu’s economy is accelerating its recovery. According to the data of science and technology platform, in March this year, the overall order volume of night consumption in Chengdu (from 18: 00 to 6: 00 the next day) increased by 26.6% year-on-year. At the same time, Chengdu led many night indicators such as catering, hotel accommodation, leisure and entertainment, and film performances, and became a new first-tier city with the largest order volume and transaction volume at night.
new business forms
Coffee shop embeds a 24-hour bookstore.
New formats are constantly emerging.
In addition to offline night consumption, with the rapid development of mobile Internet, online night consumption is gradually becoming a new trend.
According to the survey data, 65.7% of consumers will spend at night through online channels. In Chengdu, chain brands including Rosen, 7-11, Xiaochaigou, Jianfu, etc. provide 24-hour service online and offline. Among them, the monthly sales volume of take-out in several convenience stores has exceeded 9999.
"There are many hotels around us, and tourists will buy drinks or disposable travel supplies at night." An employee of a 24-hour convenience store in Chengdu said that the store usually welcomes the peak of consumption from 8: 00 to 10: 00 at night, especially the surge in take-away orders.
According to the "2022 China City Convenience Store Index" issued by China Chain Store & Franchise Association, Chengdu has the largest proportion of 24-hour convenience stores, and 80% of convenience stores have realized 24-hour business. Especially in Chengdu, "everything can be taken out" has become a part of young people’s nightlife.
These are just the epitome of Chengdu’s new night economy model. 24-hour hot pot restaurants, light shows, 24-hour bookstores, 24-hour gyms, and night study rooms … In recent years, more and more forms of night consumption have emerged in Chengdu, catering to people’s new demands for healthy living, immersive experience, and trendy culture.
In Kuanzhai Lane, Chengdu, a coffee shop that has been operating for more than 10 years is trying to diversify: at night, folk singers are invited to sing, and the menu is set with products other than coffee, such as fruit tea, cakes and black tea. There is also a bookstore, which is open 24 hours a day.
"The location of this store is a quiet place. There is a terrace on the second floor. It is really good to order a cup of Pu ‘er tea to enjoy the moon color on the terrace and look at the tourists below. There is a bookstore next to it, and a row of bookcases is full against the wall, which is open 24 hours a day. " A consumer said that for this small shop, colleagues are also praised.
In the 24-hour gym of R29 living space in Sansheng Township, there are many kinds of fitness equipment such as elliptical machine, rowing machine and treadmill. Resident Miss Lu is a frequent visitor here. "Generally, around 8 pm every day, many young people will come to exercise." This is a shared gym, which can be selected according to different pricing categories, such as hours, times and monthly subscription, in which the price of 2-hour fitness is 10 yuan money.
Good policies
Chengdu will increase
Support for night economy
Among the new first-tier cities, Chengdu is one of the first cities to start to exert its nighttime economy and promote the continuous updating and iteration of consumption scenes. As early as 2019, Chengdu issued the "Implementation Opinions on Developing the City’s Night Economy to Promote Consumption Upgrading" (hereinafter referred to as "Opinions"). The "Opinions" mentioned that it is necessary to build night tourist attractions, night audio-visual theaters, night parent-child parks, and night-style neighborhoods.
"This kind of night economy is responding to and catering to the dividends of national policies, and it is also matching the core demands of consumers. The night economy is a very important starting point for boosting the economy and stimulating domestic demand. " Zhu Danpeng, food industry analyst in China and vice president of Guangdong Food Safety Promotion Association, analyzed.
This year, the night economy is also placed in an important position in Chengdu’s economic development. On March 21st, at the press conference of Sichuan Provincial Government Information Office on "Accelerating the Cultivation of Comfortable Consumer Brands in Shuli", Li Yuping, the person in charge of Chengdu Municipal Bureau of Commerce, introduced that Chengdu would increase its support for the first store economy, night economy, headquarters economy, cultural tourism consumption and exhibition events. Next, Chengdu will also cultivate and create a number of demonstration and characteristic consumption scenarios to create an international consumption destination.
With the continuous development of night consumption pattern, Chengdu’s night economy will give birth to more possibilities.
Chengdu Business Daily-Red Star Journalist Yan Xue