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On April 1st, Baiguoyuan Company’s signature fruit, Huahuang Golden Pineapple, was put on the "Make Friends" live room. As one of the 4 th anniversary gift brands, it brought a sweet experience to the audience in the live room. On the same day, the number of real-time online viewers in the live broadcast room was 125,000, and 2,000 pieces of Huahuang Golden Pineapple planned to be put on the shelves in the live broadcast room were sold out by consumers in a short time, and the follow-up anchor invited merchants to supply more.

Making friends is an e-commerce live broadcast and new media marketing agency headed by China, which is committed to becoming a bridge between celebrities, high-quality brands and consumers on new traffic platforms such as Tik Tok. In order to protect the rights and interests of consumers, there are also strict requirements for the selection of products in the live broadcast room, such as product quality, brand awareness, word of mouth, price and other aspects.

Luo Yonghao introduced this pineapple in Baiguoyuan, which is one of the signature fruits of Baiguoyuan Company. It is produced in Hainan. It is picked after the tree matures naturally, and can be eaten without soaking in salt water. It tastes sweet and crisp, and it is very sweet from the pulp to the core.

Compared with other pineapples, Huahuang Golden Pineapple has triple advantages in producing area, planting and products. It is produced in Hainan, with an average annual temperature of 22 C-27 C. Long-term sunshine and stable rainfall give it a unique sweet taste. And adopt professional biological bacteria cultivation and application technology; In terms of products, Baiguoyuan strictly requires it to follow the standard of natural ripening on trees, so that sugar can be fully transformed during the growth time.

In addition to this pineapple, Baiguoyuan has been building fruit brands for many years, such as red ballet strawberry, kiwi fruit, Baba Maoshanwang durian and so on. One of the core advantages of Baiguoyuan lies in the strong control of the supply chain and the guarantee of fruit quality. Through the world’s first fruit standard system, fruits are divided into brand level, A level and B level. Among them, brand grade and grade A are the symbols of the company’s high-quality fruit. Brand fruit has the characteristics of exclusive control of goods, emphasizing big differences and high quality, while grade A fruit pays attention to the advantages in the same type of fruit.

According to the just-released 2023 financial report, Baiguoyuan has built a total of 37 category brands, which are basically selected from the signature fruits. In the annual sales, the sales of signboards and Grade A fruits accounted for 66.5%, of which category brand sales accounted for 14%.

Through this live broadcast, Baiguoyuan’s signature fruit has gained more attention and recognition from consumers. In the future, Baiguoyuan will continue to explore and shape high-quality fruit brands, let more people eat nutritious and delicious good fruits through more new media communication methods, and let consumers form the cognition that Baiguoyuan’s signature fruit is the best fruit in the world.

On September 15 th, Zhiji Automobile announced today the new progress in the layout of IM AD high-speed elevated NOA (IT note: automatic assisted navigation and driving), which has covered 12 provinces and 26 cities nationwide so far.

According to the official, the IM AD high-speed elevated NOA BETA version of the public beta has landed in six provinces and nine cities, and is open to the users of Zhiji L7 and LS7 public beta. The NOA map of Beijing also ushered in a major update, expanding from the high-speed elevated road section outside the Fifth Ring Road to the high-speed elevated road section outside the Second Ring Road (including the Second Ring Road).

The newly-added coverage area is nine cities in six provinces, including provincial expressways in Guangdong, Shandong, Yunnan, Guizhou, Sichuan and Hainan, as well as urban expressway elevated sections in Dongguan, Foshan, Jinan, Qingdao, Kunming, Guiyang, Changzhou, Nantong and Taizhou.

IT House noticed that before this, the NOA of Zhiji Expressway had covered Shanghai, Suzhou, Hangzhou, Chengdu, Guangzhou, Beijing, Nanjing, Ningbo, Wuxi, Wenzhou, Shenzhen, Wuhan, Zhengzhou, Xi ‘an, Changsha, Chongqing and Tianjin, among which Tianjin was the expressway section.

Zhiji said that while accelerating the expansion of the high-speed elevated NOA map, IM AD is conducting internal testing of urban NOA, and will officially open the public beta in October. In 2024, IM AD will realize "commuter mode and all cities will open together";

According to the previous official introduction, Zhiji IM AD is the only self-developed manufacturer in the industry that is compatible with Xavier and Orin dual intelligent driving computing platforms, and has efficient algorithm development capabilities. Based on the statistics of the frequency of road collision accidents in China, IM AD is 0.6 times per million kilometers, and human beings drive 1.9 times per million kilometers. IM AD is 3.2 times safer than human driving. According to the frequency of safety misoperation, IM AD is less than once per million kilometers, which is five times the industry level.

　　Nowadays, domestic consumers are more and more accepting of new energy vehicles, and the extended-range hybrid models with both performance and endurance have attracted the attention of many friends. Li ONE is a relatively successful representative, and although this model to be introduced in this article is a latecomer, it has the technical blessing of Huawei, and its strength can’t be ignored. It is a medium-sized and large SUV- Wenjie M7.

　　Judging from the positioning of the medium and large SUV in the M7, it belongs to the high-end flagship model of the current sector, and the official guide price remains between 319,800 and 379,800 yuan. Personally, I agree with the design of the M7. Different from the M5, the M7 does not adopt the conventional new energy design concept, and the overall style is closer to the traditional fuel vehicle. And the eagle-eye headlights that are blackened further enhance the sporty temperament of the front of the car.

　　As for the lighting configuration, Wenjie M7 is equipped with conventional LED headlights, which provide basic functions such as adaptive far and near light and automatic headlights. Such as steering headlights, front fog lights and headlight cleaning devices are not used. Personally, as the top version of the M7, and the price is nearly 380,000, its lighting performance is indeed somewhat inferior.

　　The body side of the M7 is elegant and dynamic. Thanks to the body length of 5020mm, it looks very slender and atmospheric. In addition, the hidden door handle and sharp rim design can be regarded as the finishing touch of M7, which can bring people a good visual impression. Like the front face design, the rear style of the M7 is also very simple, and the combination of penetrating taillights and the headlights of the front have played a good echo effect.

　　How is the ride space? It can be said that many consumers are more concerned about it. If we only analyze the wheelbase of 2820mm, it seems that the M7 has no advantage over Li ONE, but the actual interior performance is quite satisfactory. With the mainstream 2+2+2 6-seat layout, the second row can’t pick out the slot points in terms of space performance and ride comfort.

　　In terms of interior, to be honest, the performance of the models owned by Wenjie is still very commendable in creating a sense of luxury. Take this top version of M7, which continues the minimalist family design language. The large-size display screen with suspension design gives the interior cockpit a strong avant-garde scientific and technological atmosphere. To talk about the place that I like most, it is that the details are decorated with wooden decorative boards, and at the same time, the electronic handle with crystal texture is used, which presents a sense of luxury that Li ONE can’t match.

　　The car system part can be regarded as a big selling point of M7. After all, thanks to Huawei’s technical blessing, this will naturally not let everyone down. Built-in HarmonyOS intelligent car machine system, the operation fluency and car machine function have reached an impeccable level. At the same time, in order to better deepen the positioning of the high-end flagship, the top model of this experience also applies the high-end configuration including 19 speakers’ advanced audio system, over 100-color interior atmosphere lights and rear seat massage, which undoubtedly improves the daily car experience.

　　In terms of hardware, the range extender uses a 1.5T four-cylinder engine, and the four-wheel drive version of the front and rear dual motors makes this M7 become a performance SUV. The comprehensive power of the motor has reached 330kW, and it has the maximum torque of 660 N m. If the book parameters can’t intuitively make everyone feel the strong performance of the M7, then the acceleration of 4.8 seconds and the comprehensive fuel consumption of WLTC as low as 1.09L/100km can definitely explain everything. Equipped with a 40kWh ternary lithium battery pack, this M7 can also get a pure electric cruising range of 200km.

　　On the whole, the combination of high performance and low fuel consumption is the reason why extended-range power models are highly sought after, and this M7 also inherits this fine tradition. In addition, the elegant and atmospheric appearance, luxurious and delicate interior and comfortable space are all reasons for potential consumers to ask about M7.

　　In recent years, people can often get a variety of health care products from WeChat and Weibo. These so-called "online celebrity health care products" are beautifully packaged and have different functions, ranging from losing weight to regulating immunity, from relieving fatigue to improving sleep, and the effects are also amazing. So where do these so-called "online celebrity health products" come from? Is it really as good as advertised?

　　At present, in the circle of friends and some e-commerce platforms, the sales of health care products are very hot, and many people have bought these so-called "online celebrity health care products".

　　The reporter randomly searched the health food on the Internet and found that it was really varied and had different functions. A lactoflavin, which promotes that you can lose 17 pounds after taking it for one month; A cellulose, which claims to enhance children’s immunity after taking it; A moonlight whitening pill said that pure Chinese medicine ingredients can whiten and lighten spots. However, on the website of the State Food and Drug Administration, there is no record information of these health foods at all, and these are not regular health foods. Police in many places across the country have also seized a large number of three-no health care products without formal manufacturers, accurate production dates and quality testing.

　　Chen Gang, deputy head of the food and drug and environmental crime investigation detachment of Nantong Public Security Bureau, Jiangsu Province, said that so far this year, 160 food and drug cases have been cracked and 326 suspects have been arrested. Cases of selling "Three No-Health Foods" on the Internet have shown a high incidence.

　　Recently, Nantong Public Security Bureau cracked a case of inter-provincial sale of three-no-health food through the Internet, and destroyed a production den hidden in a farmhouse. Workers work in this den during the day and live here at night.

　　According to the police investigating the case, most of these three kinds of health care products are dirty and messy, and the formula is similar, which has remained unchanged for many years. Sun Moumou, a manufacturer of Sanwu health care products, introduced a classic formula of sexual health care products that has been circulating in the industry for many years.

　　According to the manufacturer of three-no health care products, the formula for making these sexual health care products has not changed for many years, either adding sildenafil to starch or adding silex to starch. So is it harmful to human body to take the health care products made according to this formula? The manufacturer Sun Moumou argued: "Like high blood pressure and heart disease, if you eat it in your stomach, there is no reaction. After eating it in your mouth, you can immediately solve it by drinking cold water."

　　Silex and sildenafil, two raw materials, are prohibited by the state in food. This kind of medicine is not as all is forgiven as he said. Patients with hypertension, heart disease and renal insufficiency will cause arrhythmia and other problems after taking this kind of medicine.

　　Not only the formula of this kind of sexual health food has remained unchanged for many years, but also the formula of the three slimming health food has been similar for many years. Not long ago, when Ms. Zhang was brushing her circle of friends, she saw an advertisement for a weight-loss product, claiming that it could accelerate the metabolism of the body on the basis of removing toxins from the body. However, after Ms. Zhang ate it for a while, she suffered from liver and kidney function damage.

　　Subsequently, the reporter sent this online celebrity slimming product to Nantong Food and Drug and Environmental Crime Investigation Detachment for inspection. The test found that this weight-loss product contains sibutramine, a drug prohibited by the state.

　　Fan Yaohui, deputy director of Nantong Food and Drug Administration, said: "Sibutramine has the effects of excitement and food inhibition, which may cause serious side effects such as elevated blood pressure, increased heart rate, anorexia, insomnia and abnormal liver function. Because sibutramine is relatively cheap, it has been repeatedly added to diet foods by criminals. "

　　It turns out that these amazing weight-loss products boasted by these functions are just sibutramine mixed with starch. In fact, many three-no-lose-weight health foods adopt this formula all the year round. However, the formula of the three-no health foods with different functions on the market is mostly "illegal drugs mixed with flour".

　　This formula of "flour+illegal drugs" has been used for many years and is not new. But why are these three-without-health products transformed into "online celebrity explosions" after many years, and their sales are extremely hot? One of the reasons is that they are constantly changing to meet the needs of consumers.

　　Maca health care, Shenbao tablets and probiotics are popular in the market, so they develop similar three-no products.

　　However, it is not enough to cater to the market demand. In order to turn these three-no health products into "online celebrity health products", it is necessary to use anti-counterfeiting to confuse the fake with the real.

　　Step 2: Make anti-counterfeiting to confuse the fake with the real.

　　In order to further gain the trust of consumers, some "three no" health foods have fabricated approval numbers by imitating regular health foods.

　　At this time, Sanwu health care products only look like real health care products, which is far from the expensive "online celebrity health care products". If these Sanwu health care products want to sell at a higher price, they need to make exquisite packaging and "foreign flavor" identity.

　　The exquisite packaging is also to set off the identity of the so-called "imported health care products". Some health products claim to come from Germany and the United States, but they are actually produced in small workshops in rural areas. As long as Sanwu health care products have been transformed in this way, their value has increased several times. A box of Sanwu health care products costing 3 yuan money can be sold for more than 70 yuan in one turn.

　　In this way, after layers of packaging, the three-no health care products produced in small workshops have become expensive "online celebrity health care products", and if you really want to sell these "online celebrity health care products", you have to promote them through advertising.

　　Yang Moumou, a second-level salesperson with the net name of "Huichuntang Batch Medicine", updates these health care products advertisements almost every day in his circle of friends, and sometimes even updates a few a day. According to him, the faster the advertisement is updated, the more customers you know, and the better the sales volume will naturally be.

　　Attracting consumers’ attention is only the first step in advertising. For these so-called online celebrity health foods, if people want to buy them with confidence, they have to blow more functions and ingredients.

　　A slimming health product claimed to be from Thailand, in which sibutramine is obviously banned, but the ingredients list says "seaweed powder", "green tea extract", "vitamin C" and "chitosan", and the corresponding efficacy is clearly marked after each ingredient, even the advertising language says "pure natural plant extract" and "safe without side effects". The effect of these advertisements is really good. The reporter searched this slimming product on an e-commerce platform and found that many online stores are selling it. I clicked on one of them and saw that the monthly sales reached more than 200.

　　Originally, it was a three-no health care product. After getting a beautiful package, adding an incomprehensible foreign language description, labeling it as genuine anti-counterfeiting, making up a false approval number, and then advertising and publicity, a "online celebrity health care product" was born. For many ordinary consumers, they simply can’t tell which are regular health care products and which are three-no health care products.

　　Regular health food is marked with the approval number of health food and the health food mark. Whether it is domestic health food or imported health food, you can find the health function, functional components, main raw materials and other information of health products on the website of the State Food and Drug Administration, but many consumers are unaware of it, which makes some unscrupulous merchants take advantage of it.

　　In recent years, criminal cases related to health food have generally shown an upward trend. In 2015, there were 432 first-instance judgments, 564 in 2016 and 741 in 2017. And the network has become a new channel for the sale of these three-no-health foods. After layers of packaging, these "three-no" products have transformed themselves into WeChat groups and friends circle, and become expensive "online celebrity health products". After eating these health care products, it is not effective to spend money for nothing. What is even more terrible is that spending money also eats your health. What should we do?

　　The regulatory authorities have the responsibility to strengthen network data monitoring and intensify the crackdown. Internet companies have the responsibility to manage their own platforms and prevent drugs and counterfeit and shoddy products that are explicitly prohibited by the state from circulating freely on the platforms. As consumers, we are also responsible for our own health. We should be careful about the sales promotion of our circle of friends. The more we blow it, the more we should polish our eyes.

On 25th, Huawei announced that it had filed an intellectual property lawsuit against Samsung in the Northern District Court of California and the Shenzhen Intermediate People’s Court of China. In this lawsuit, Huawei asked Samsung to compensate Huawei for its intellectual property infringement. What patents are involved in this lawsuit?

In response to Huawei’ s lawsuit, Samsung responded on the 25 th thatIt will "evaluate the lawsuit and safeguard Samsung’s business interests in an appropriate form".Samsung executives in charge of intellectual property rights said that they did not rule out launching a counterclaim against Huawei.

Perhaps in the impression of many people, in the past, China products were always labeled as "shanzhai" and "pirated", and China enterprises were often the defendants in such patent lawsuits. In 2013, Apple teamed up with Microsoft to sue Huawei. In 3 years, Huawei was sued 54 times! What are the chances of Huawei becoming the plaintiff and Huawei v. Samsung?

However, historically, it is a long process to resolve patent disputes between mobile phones. Industry insiders expect that it will take some time for everyone to know whether Huawei can win this lawsuit in the end.

In 2010, Apple filed a lawsuit against HTC.

Nearly two years later, the US International Trade Commission found that HTC infringed Apple’s iPhone patent and imposed an import ban on smartphones involving this patent. In 2012, HTC settled with Apple.

In 2011, Apple filed a patent lawsuit against Samsung.

After years of repeated tug-of-war, in December 2015, Samsung agreed to pay Apple a patent loss of up to $548 million.

In 2014, Ericsson sued Xiaomi in India.

Ericsson sued Xiaomi for allegedly infringing eight patents of ARM, EDGE, 3G and other related technologies, which eventually led to some mobile phone products of Xiaomi not being allowed to "enter" the Indian market.

Why is patent so important to communication companies? Do you know how many patents are involved behind a smart phone?

No wonder there is a saying circulating in the enterprise circle: "Third-rate enterprises sell coolies, second-rate enterprises sell products, and first-class enterprises make patents." In recent years, enterprises in China have devoted themselves to technology research and development, and already have strong technical strength.

According to professional analysis, China’s mobile phone brand has entered a period of high growth overseas, and "Made in China" has begun to counterattack and become a "China brand", which has been widely recognized by the world.

No matter who wins or loses this intellectual property lawsuit, it can at least prove that China Manufacturing is no longer synonymous with "shanzhai" and "low quality", but also has the ability to innovate. It is the premise of all development for enterprises to establish intellectual property awareness and strive to create a good environment for intellectual property protection. Only by finding a breakthrough in technology and patents and forming enough differentiated competitive advantages can they occupy a place in the future market!

On April 7 th, the official of Xiaomi Automobile further answered a series of product questions that netizens were concerned about Xiaomi SU7. Including the differences between the three versions of Xiaomi SU7, how to choose it and the design life of Xiaomi SU7 battery.

Some netizens asked, "Will Xiaomi SU7 alloy car model and Xiaomi Life stainless steel mug be on sale again? Xiaomi Automobile replied that the first batch of alloy car models and metal mugs on sale are very popular, and we are urgently increasing production capacity, which has been put on sale again at Xiaomi Automobile APP Mall at 8: 00 tonight. Due to a large number of manual production processes of alloy car models, the replenishment quantity is limited this time, please understand.

01

How to quickly understand the differences between the three versions of Xiaomi SU7 and how to choose it?

The standard version of Xiaomi SU7 is the "rear-drive long-life intelligent driving version", with a CLTC battery life of 700km and an acceleration of 5.28s at zero speed, which supports high-speed navigation;

Xiaomi SU7 Pro is a "high-level intelligent driving version with long battery life in rear drive", with CLTC battery life of 830km and acceleration of 5.7s at zero speed. It is equipped with lidar and supports urban navigation.

Xiaomi SU7 Max is a "high-performance four-wheel drive with long battery life and high-order intelligent driving version". CLTC has a battery life of 800km and an acceleration of 2.78s at zero speed. It is equipped with laser radar and supports urban navigation.

Of course, each car is also different in many details. For detailed configuration differences, you can browse the complete parameter configuration table of Xiaomi Auto official website and Xiaomi Auto APP; The difference in specific experience can be felt by booking an offline test drive.

02

Max version of ternary lithium battery is recommended to be fully charged every time, will it affect the service life?

The warranty and design life of Xiaomi SU7 Max ternary lithium battery are designed according to the state of Wally every time. Even if it is fully charged every time, there is no need to worry about the service life of the battery. In terms of material characteristics, the optimal power consumption range of ternary lithium battery is 20%-80%. If you have any concerns, it is recommended to charge it to 90% or less for long-distance travel. You can easily adjust the upper limit of battery charging power on the car and Xiaomi car APP.

03

How many years or kilometers is the design life of Xiaomi SU7 battery?

The design life of Xiaomi SU7 battery is 15 years and 300,000 kilometers. Therefore, you don’t need to worry about the service life of the battery under the condition of normal car use. We have introduced the details of vehicle maintenance and warranty service in detail in the car manual, and I hope everyone can read it carefully.

04

Is there a load-bearing limit for the front case of Xiaomi SU7?

In order to ensure reasonable load bearing and driving experience, it is not recommended to load more than 20kg in the front case.

05

There is feedback from users that the charging gun cannot be pulled out of the Tesla charging pile. What is the reason?

Recently, some users have used Tesla AC to fill the pile, and after charging Xiaomi SU7, it is impossible to pull out the charging gun normally. We contacted the user through customer service, and the problem has been checked clearly. The situation is as follows:

Through the analysis, we found that after the vehicle started charging, the three-phase voltage of the community power grid where the user was located was seriously unbalanced, which led to the vehicle charger system (CCU) reporting errors for three times in a row and entering the charging protection mechanism at the same time, so it could not respond to the user’s unlocking instructions.

Because the voltage balance of each user’s community power grid is inconsistent, we will also optimize the operation mechanism of charging protection mode due to error reporting through OTA. In addition, if the user’s charging gun is unlocked, you can use the emergency unlocking cable to unlock it, as follows:

First, after clicking "Stop Charging" in the car, open the trunk.

Use a suitable tool to remove the trunk maintenance cover and find the unlock cable switch.

Pull the emergency unlocking cable of the charging gun towards the front of the car to unlock the charging gun and take it out normally.

06

How many kinds of audio and video software does Xiaomi SU7 car support?

At present, the mainstream audio applications carried by the original car factory include Netease cloud music, QQ music and cool dog music; Video applications include Youku Video, Iqiyi, Tencent Video, Bilibili, Mango TV and Migu Video.

At the same time, we will continue to share the powerful "application library" from Xiaomi Tablet and continue to supplement audio-visual software. In addition, thanks to Xiaomi SU7′ s powerful handcart interconnection ability, you can PIN the audio and video applications on Xiaomi’s mobile phone to the car through "one-button PIN application".

To put it simply, the combination of native car application+tablet application development+one-button PIN application makes Xiaomi SU7 almost free from application restrictions on the car.

07

Xiao Ai’s car machine can identify how many sound zones are in the car. Does it support wakeup-free?

Xiaomi 澎湃 intelligent cockpit adopts the industry-leading five-tone voice interaction. Even if the passenger in the middle of the back row calls "Xiao Ai classmate", Xiao Ai classmate can respond accurately without interference from the left and right passengers in the back row. Moreover, it supports the opening and closing of each sound zone awakening and the management of zoning authority, which involves voice commands that affect driving safety, and only the main driving theory takes effect.

The current system version does not support wakeup-free for the time being, and will be continuously optimized according to the feedback from users in the future to achieve a better voice interaction experience.

08

Will Xiaomi SU7 alloy car model and Xiaomi Life stainless steel mug be on sale again?

The first batch of alloy car models and metal mugs on sale are very popular, and we are urgently increasing production capacity, which has been put on sale again at Xiaomi Auto APP Mall at 8 o’clock tonight. Due to a large number of manual production processes of alloy car models, the replenishment quantity is limited this time, please understand.

09

Will there be any accessories when you pick up the car?

Users who successfully paid the down payment to purchase Xiaomi SU7 before 24: 00 on April 30th can get a foot pad set and a delivery gift box, including NFC car key card holder, car USB flash drive and Xiaomi Life baseball cap, free of charge, in addition to the limited-time car purchase rights with a maximum value of 22,000 yuan and the enhanced function of Xiaomi Intelligent Driving with a maximum value of 26,000 yuan. Users of the founding edition can also get the exclusive logo of the founding edition, the exclusive number certificate and the Bluetooth key of Lei Jun’s signature edition.

10

What should be done if the vehicle bumps and rubs the paint surface during transportation?

When the store picks up the car, we will conduct a comprehensive inspection of the appearance of the whole car. If there are problems such as bumps and bumps that damage the paint during transportation, Xiaomi staff will definitely inform the users in advance before delivery, actively communicate and seek solutions, and the delivery process will be started after reaching an agreement with the users.

11

Besides Xiaomi Automobile, does Xiaomi Group have any other automobile business? Is it true that Xiaomi cooperated with Chery through the ecological chain before?

Xiaomi Automobile is the only automobile business of Xiaomi Group. For building cars, we are full of awe and extreme concentration, and Xiaomi has never arranged to build cars through ecological chain enterprises. The rumor in the industry that "Zhimi and Chery build cars" is not true. In fact, it is the automobile business that Su Jun, the founder of Zhimi Technology, personally cooperated with Chery, and has nothing to do with Xiaomi Group and Xiaomi Ecological Chain. According to Zhimi Technology’s previous statement, it has nothing to do with Zhimi Technology.

Online celebrity’s "Uncle Shoushan" Yu Xinwei

　　The spotlight hit a dark, stubble-covered and wrinkled face with a "Mediterranean" hairstyle on his head. Some people joked that this is a face that has been "kicked" by an angel.

　　On the afternoon of November 11th, Yu Xinwei, a 45-year-old farmer from Hebei Province, appeared on the stage for the first time in the A3 studio of Beijing Starlight Film and Television Park. At first, he was too nervous to open his mouth, and the host kept guiding him to complete the 10-minute interview. And when he began to sing, his deep and magnetic voice rippled away. The middle-aged rough man seems to gradually regain his confidence. After singing a song "A Cut of Plums", several rows of lights are brightly lit in front of the stage — — "The challenge is successful!"

　　From the small mountain village in Longhua County, Chengde to Beijing, from chicken farmers to online celebrity with millions of fans, in the past half month, Yu Xinwei ushered in the highlight moment of his life with a beautiful and beautiful poem recitation video of Farewell to Cambridge. On November 2nd, this video reached 8.638 million hits, ranking first in Tik Tok’s hot list that day, and his Tik Tok account "Uncle Shoushan" became popular. Immediately, the online number of his live broadcast room suddenly increased to 10,000 to 20,000, and more than 20 media followed. CCTV variety shows such as "Golden 100 Seconds", "Avenue of Stars" and "Open the Door" have sent invitations one after another.

　　In fact, Yu Xinwei has been active in the short video platform for nearly two years. "I used to sing, but I didn’t expect to recite it for the first time, but it was a fire … …” He still hasn’t understood the logic of the red explosion, and he has confessed the bonus he got as a result.

　　There are many conditions for raising cattle and farming

　　Owe more than 300 thousand foreign debts

　　Life always inadvertently brings unexpected joy. The gift Yu Xinwei received came from an ordinary evening when he was busy with farm work.

　　It was October 26th. Seeing that the sun had set, Yu Xinwei wanted to find a song quickly. As usual, he recorded a singing video and posted it on the Internet, only to find that all the songs he was good at had been sung once. "There were no new songs, so I temporarily recited a section of Farewell to Cambridge."

　　He has a talent for imitation, and usually likes to ponder over the dubbing of TV programs such as Animal World, Archives of National Treasures and China on the Tip of the Tongue. Facing the camera of the mobile phone, when he opens his mouth, it is a rich broadcasting cavity.

　　This video was not broadcast much that day, and Yu Xinwei was somewhat disappointed. Four or five days later, the live broadcast room suddenly flooded into tens of thousands of people, and the phone kept ringing. "I just know that it is on fire."

　　Netizens were surprised by his magnetic voice and the sharp contrast with his rough face. In the first few days of the popular network, I received five or six media a day, and Yu Xinwei was in a trance. "I feel that this accident is too unreal, just like dreaming."

　　Yu Jia has six brothers and sisters, and Yu Xinwei is the youngest. After graduating from junior high school, he went to Jinan as a soldier. After leaving the army, I ran a restaurant, sold snacks and opened a barber shop. After many twists and turns, I finally saved a sum of money.

　　In order to "make Qian Shengqian", in 2013, Yu Xinwei contracted 350 mu of forest in his hometown and planted more than 50,000 Chinese pine and spruce trees. A year later, he built a cowshed of more than 200 square meters and raised more than 20 cows.

　　But the mountains and cowshed are in a lot of conditions — — The Chinese pine market suddenly fell, and no one wanted to sell it at half price in 2016; When pruning trees, I saw the soles of my feet, cut a gap 5 cm long, had surgery for 5 and a half hours, and stayed in the hospital for 40 days. The wind blew the fire and burned the whole cowshed; There are also two cows that rolled down the hill while eating grass and fell to their death … …

　　"I’m a little unlucky, but it also has something to do with my personality." Yu Xinwei said with emotion, "Cattle were originally raised for sale, but after a long time, I was reluctant to sell. Three cows all died of old age in my cowshed … …”

　　Watching the first cow die, Yu Xinwei squatted in the cowshed and cried. He saw the old cow struggling with its head tilted and tears streaming down its face. From then on, he stopped eating beef.

　　"No ‘ Kill the heart ’ Can’t do business. " After several years of tossing, Yu Xinwei owed more than 300,000 yuan in foreign debt.

　　Live broadcast can earn up to 9000 yuan a day

　　Insist on paying off debts in two years

　　The reality of heavy debts will force Yu Xinwei to work on the construction site. During the break, he paid attention to short videos and live broadcasts. "In a live broadcast room watched by thousands of people, some fans asked how much they could earn a year. I heard the blogger say that there were more than 200,000." This number immediately impressed Yu Xinwei.

　　In December 2018, this taciturn middle-aged man got up the courage, registered an account on a short video platform and began to release videos regularly.

　　He named himself "Uncle Shoushan" — — Surrounding his village of Baoshan Ying, there are four mountains, all of which have their own names: Songshuliang, Maijigou, Sangshugou and Dadingzi.

　　So what’s to show? It occurred to him that he loved singing since he was a child. So in the field, he dressed in farming clothes and began to sing. A mobile phone was set up on a tripod, and with the accompaniment of the national K song, applause seemed to ring from the mountains.

　　You don’t have to face people, Yu Xinwei in front of the camera is more comfortable. But "after all, it is not professional, and I often sing wrong at first." In order to record a one-minute "Cut the Plum", Yu Xinwei stood in the snow for 50 minutes in a red scarf and sang dozens of times, "shaking with cold".

　　After more than three months, the number of fans continued to stay at 46,000. In March 2019, he selected more than 10 songs at home, wrote their titles on the wall, and started the first live broadcast against the wall. In the one-hour live broadcast, there were more than 400 online people. Yu Xinwei was too nervous to talk about interaction. He just sang it in turn according to the song list, but he still earned nearly 1,000 yuan. After half a year, he simply took turns to appear with his wife. After singing, I talked about my parents’ short stories and showed the real life in the mountain village. The live broadcast lasted for eight or nine hours every day. With the increase in traffic, Yu Xinwei also received a considerable reward. "Sometimes two or three hundred yuan, sometimes two or three thousand yuan, the most earned 9000 yuan a day." After nearly two years of live broadcast, Yu Xinwei earned more than 500,000 yuan. By this spring, all his debts had been paid off.

　　"It’s light without debt, but I think it’s too easy to earn this kind of money." In his view, this kind of income makes people excited for a short time, but it is difficult to feel at ease for a long time.

　　Try e-commerce to bring mountain products.

　　Be worthy of fans

　　At 6 o’clock in the morning after the CCTV program was recorded, Yu Xinwei took a car and rushed to his hometown. The car was crowded and the driver kept riding. Six and a half hours later, Yu Xinwei returned to his hometown — — Baoshan Village, Qijia Town, Longhua County, Chengde.

　　Several neighbors embraced Yu Xinwei with smiles on their faces and greeted him warmly. "Are you back from Beijing?"? Did people send you a gold necklace? " — — As early as half a month ago, the news that Yu Xinwei was invited by CCTV spread in this village surrounded by mountains, but Yu Xinwei pointed to a box of milk powder he brought back. "I sent this." Until recently, the villagers suddenly realized that the live broadcast was very profitable. He Lixia, his wife, said helplessly, "How can I earn so much when the income is being circulated?"

　　Yu Xinwei still lives in the old house built by his parents 38 years ago. A courtyard is surrounded by red bricks. At the back of the courtyard, a row of tile houses covering an area of more than 90 square meters is divided into five bays. Inside the house, the white wall skin is peeling off, and more than 200 songs are conspicuously posted on the wall, including Norwegian Forest, old boys and Laughing at the World of Red Dust … …

　　After feeding more than 500 chickens and patrolling the forest, Yu Xinwei returned to the room, started the live broadcast and skillfully shouted: "Family … …”

　　"Most of my fans are middle-aged people in their 40 s and 50 s, and there are 85-year-old people. Some of them, in the past two years, have basically been a live broadcast without landing with me. " When I mentioned this group of fans, Yu Xinwei was filled with emotion.

　　He also wants to find a new way to realize cash, and try to interact with the e-commerce anchor Lian Mai to bring goods during the live broadcast. "On one occasion, an e-commerce anchor selling jade articles brushed more than 2,000 yuan and joined us. She wore a leaf-shaped Yu Pei around her neck, asking for 128 yuan, and sold more than 90 orders that day. " He Lixia recalled that when the samples were sent home later, her husband was so angry that he couldn’t eat. "(Yu Pei) was completely different from the video. Rough workmanship, and the shape is two or three times larger, five centimeters long, too ugly! "

　　Although more than 90 singles have only returned two pens, Yu Xinwei understands that he has hurt the hearts of some fans. Since then, he often muttered: "To be worthy of fans, cheat people can’t make money."

Lead: in the inheritance of national culture, let business be good.

Throughout the ages, countless splendid civilizations in the long river of human history are like stars all over the sky, and as the only uninterrupted civilization among the four major civilizations in the world, Chinese civilization has always been shining.

In recent years, with the continuous improvement of Chinese people’s cultural self-confidence and national identity, Chinese elements, oriental implications and national non-legacy crafts are breaking through the cultural circle of modern trends and redefining the concept of "fashion".

At the same time, China’s traditional culture is injecting more and more creative inspiration and spiritual core into China brand, colliding with modern trends and technology to produce symbolic "totem products" and cultivating them into a unique cultural symbol for a generation, of which Hua Xizi is one.

Following the series of "Miao Impression" and "Dai Impression", Hua Xizi recently officially launched a series of new products of "Mongolian Impression", including six kinds of makeup including "jade nourishing honey powder cake", "jade nourishing gauze powder cake", "jade nourishing air cushion", "blush", "eye shadow tray" and "lip gauze", and combined with the famous makeup artist and star stylist Park Kewen to create a casual look.

As a "Chinese-style exploration" linking public welfare and business, the series of "Mongolian Impression" is new, and at the same time, Huaxizi’s public welfare "clothes and veins pass down plan" is also in its third year. This year, Hua Xizi brought brand-new national uniforms to 10 schools and more than 3,300 Mongolian students in Horqin, Inner Mongolia.

First, inherit the Mongolian ingenuity

Convey the beauty of multi-ethnic culture

Saddles, quiver, leather pots, purses … Long-term nomadic life has made Mongolians develop the habit of sewing necessities with fur as raw materials. Over and over again, leather goods have become the epitome of Mongolian culture, and it is also Mongolians’ insistence on beauty to depict or burn beautiful patterns on leather.

It is understood that each Mongolian leather painting has to go through painting, leather cutting, carving, dyeing, polishing, setting and other processes, and it takes dozens of pure manual processes to complete a leather painting. In 2008 and 2021, Mongolian harness making skills and Mongolian leather arts were approved to be included in the second and fifth national intangible cultural heritage lists respectively. However, due to the complicated working procedures and high material cost of harness making and leather making, its inheritance and protection are facing bottlenecks.

Adhering to the original intention of inheriting the intangible ingenuity of the Mongolians, in the series of "Impression of the Mongolians", Hua Xizi fully integrated traditional saddle craftsmanship, intangible leather carvings, Mongolian totem patterns and other elements. In order to make the products truly reflect the artistic essence of the Mongolian people, Hua Xizi invited Mr. Gawa, the non-genetic inheritor of Mongolian Kerqin leather carving paintings, to explore the leather carving skills together.

Makeup is the integration and unity of material creation and experience creation. In addition to the inheritance of national intangible arts and crafts, Hua Xizi’s "Mongolian Impression" series of new products is also closely related to Mongolian traditional culture, costumes and daily life, which is both artistic and practical. For example, the color of blush is inspired by the rosy and shining cheeks of Mongolian girls under the sunlight; The color of lip yarn is inspired by Mongolian daily food-Mongolian pot tea; The seven colors of the makeup tray come from seven different natural scenery colors such as Xiaguang, Desert, Grassland, Starlight, Mountain and Red Sun.

In addition, in order to convey the cool and comfortable beauty of Mongolian people from the perspectives of cosmetics, makeup and makeup education, Hua Xizi also joined hands with Du Fu, the brand image spokesperson, and Park Kewen, a famous makeup artist/star stylist, to launch the cool and comfortable beauty cosmetics in combination with the Mongolian national characteristics, combining the freedom, agility and coolness of horseback riding people with China’s makeup innovation, giving the beauty of traditional fashion.

From the "Miao Impression" series, which combines the forging and engraving technology of Miao silver ornaments and the representative totem patterns of Miao Yin, to the "Dai Impression" series inspired by the Dai classic peacock totem, Dai classic flower plants and Dai makeup, and finally to the "Mongolian Impression" series recently launched, Hua Xizi is exploring more possibilities for the integration of traditional cultural propositions and fashion tracks, and gradually building a complete and diverse series through deep excavation of the traditional culture of the Chinese nation.

Second, join in national public welfare

Burning lamps in the dark and sowing seeds in the sun.

While drawing nutrition and inspiration from national culture, Hua Xizi also devoted himself to the cultivation of national public welfare undertakings and became a member of the inheritance of national culture. This year, along with the new series of "Mongolian Impression", Huaxi Zi’s public welfare "clothing and vein passing down plan" came to its third year. Previously, the program had customized "exclusive national uniforms" for 1,800 Dai students and 1,600 Miao students in mangshi, Dehong Prefecture, Yunnan Province, and Leishan County, Qiandongnan Prefecture, Guizhou Province. “

In 2021, the Legend of Clothes Project was initiated by Zhejiang Yige Charity Foundation with the support of Huaxizi brand. It is dedicated to creating school uniforms with its own national cultural characteristics for 56 ethnic groups, enriching campus culture, highlighting the beauty of ethnic groups, enhancing students’ national identity and pride, enhancing their self-confidence in national culture, and promoting the protection and development of national culture.

This year, Hua Xizi cooperated with the team of professional designers of China Academy of Fine Arts for public welfare, and brought exclusive national school uniforms with national characteristics and modern aesthetics to 10 schools and more than 3,300 Mongolian students in Horqin, Inner Mongolia.

These exclusive school uniforms take sky blue and Hadabai with strong regional culture of Inner Mongolia as the main color matching, skillfully use the modeling elements such as Hamur pattern, pomegranate pattern, button tab and vest with strong Mongolian characteristics, and incorporate the ancient edging technology of splicing rags. At the same time, the school uniform also combines contemporary design elements and sports and leisure styles, and the overall design is solemn, generous, comfortable and free.

As a matter of fact, the plan of "from generation to generation" is just one of Hua Xizi’s "Yiwen public welfare". At present, the brand has also landed in the "paying fire inheritance plan" of "ethnic culture entering the campus". The first phase of this project has entered Liangshan Prefecture, Sichuan Province, and it is planned to invest 5 million yuan in five years, which will help young people to contact, learn and inherit the distinctive intangible cultural projects in the classrooms of 100 local minority schools. It is estimated that 100,000 students will directly benefit.

Huaxizi, founded in 2017, is a young brand, which is doomed to have no time to show its true side to the outside world. However, in the cultivation of national public welfare undertakings year after year, the public will gradually realize that the cultural connotation and social responsibility carried by Hua Xizi are far deeper and broader than expected, which will become a valuable invisible asset of the brand and support the brand to go longer and further.

Third, build China’s fashion discourse system.

Let culture and technology meet at the top of the mountain

Nowadays, when people mention oriental make-up, Hua Xizi is basically the brand that is first remembered. More crucially, this association has not only happened in China, but also in the global scope.

In the past few years, Hua Xizi has gradually brought "Oriental Culture" and "China Makeup" to more than 100 countries and regions around the world, such as the United States, by building a global independent station, entering Amazon and creating official overseas media content.

On the eve of "China Brand Day" this year, at the first China Brand Global Communication Conference hosted by Xinhua News Agency, Hua Xizi was selected as the TOP10 outstanding cases in the comprehensive field of global communication of China brands, among which Maotai and Huawei were among them.

From oriental wisdom, such as Chinese herbal medicines and ancient prescriptions for beauty, to traditional materials, such as bamboo weaving, Suzhou embroidery, filigree inlay, glass, and then to carved lipstick, jade-nourishing series and Mongolian impression series, behind one creative aesthetic product after another, it is Hua Xizi’s fusion and innovation of China traditional culture, and it is also the condensed result of his years of deep cultivation and scientific research.

From the very beginning, Hua Xizi took it as his responsibility to inherit the oriental culture, constantly improved the product research and development power, brand culture and aesthetic value with the standard of a century-old brand, constantly dug deep into traditional aesthetics and crafts, collided and combined modern science and technology with traditional culture, and endowed tradition with fashion.

In order to better explore China’s characteristics in the fields of color, technology and materials, Hua Xizi has repeatedly broken into the "no man’s land" in the field of makeup since its establishment. In China, Huaxizi is not only the first brand that explicitly proposes to build an "Oriental Beauty Cosmetics R&D System", but also owns the first CMF laboratory of China Beauty Cosmetics brand and the first holographic AI sensory behavior research system in China.

Last year, Hua Xizi announced for the first time its five-year plan to build an oriental beauty research and development system, and planned to invest more than 1 billion yuan to lay out the layout in several areas of product innovation, basic research and applied basic research, so as to create a comprehensive and technologically advanced oriental beauty research and development system.

Specifically, the research and development system of oriental beauty cosmetics is not only a point-like exploration of combining oriental characteristics in formula or raw materials, but also includes a whole system of research on skin color of oriental skin, theoretical research of traditional Chinese medicine, research on oriental raw materials, research on oriental formula, research on oriental technical system, research on oriental color system, research on oriental materials, oriental crafts and modern applications.

Cultural self-confidence is the most basic, deepest and lasting force in the development of a country and a nation. So is the cultural self-confidence of the brand. For a long time, the standards, culture and system of China’s make-up industry have been deeply branded by the West. For domestic make-up, the establishment of the research and development system of Oriental Beauty Makeup needs long-term persistence.

From dermatology research, raw material research, formula innovation, to strict quality control standards, to a comprehensive evaluation system … Huaxizi, whose roots in science, technology and culture are getting deeper and deeper, is gradually building its own fashion discourse system and "going out" on behalf of China brand, so that the power of China brand and China culture can be seen by the world.

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　　Premier Li Keqiang sits in the car, and on the other side sits Belgian Prime Minister Michelle. It was Li Shufu, president of Geely Group, who leaned into the car to explain this "luxury passenger lineup".

　　This scene took place in the evening of June 2, local time in Brussels, Belgium. At the end of his visit to Europe, Premier Li Keqiang took time out to visit the Geely-Volvo Automobile Innovation Exhibition accompanied by Belgian Prime Minister Michelle.

　　Geely Automobile officially completed the acquisition of all the shares of Volvo Car Company in 2010. The Volvo Ghent automobile factory in Belgium has achieved a steady increase in output and export sales after the acquisition.

　　This is the reason why the Chinese and Belgian prime ministers attended the event together. Li Keqiang and Michelle visited the automobile chassis jointly developed by Geely and Volvo, and the new cars based on the chassis, and also learned about the innovative exploration of the enterprise in the fields of autonomous driving.

　　"We encourage China enterprises to improve their technical level in opening up and cooperation, temper their craftsmanship and upgrade their manufacturing in China." Li Keqiang said.

　　I hope you can further update your ideas and introduce more new products to meet the individual needs of consumers.

　　In this temporary exhibition hall, one of the most striking exhibits is the car chassis with silver-white frame structure in the center of the booth. Li Shufu introduced to the two prime ministers that this is the "new modular architecture of CMA" developed by Geely and Volvo in three years.

　　Li Keqiang walked to the front of the chassis, stretched out his hand and shook one side of the frame, and asked, "This is aluminum. Didn’t you use composite materials? "

　　"This is aluminum, and some other parts use composite materials." Li Shufu answered. He said that a major feature of this architecture is that the chassis as a whole is "variable" and the track and wheelbase can be adjusted.

　　"That is to say, this chassis is flexible, and different models can be produced on this platform?" Li Keqiang continued.

　　"Yes, and we have achieved a modular design. Whether it is a three-cylinder, four-cylinder, six-cylinder or hybrid engine, or an A-class car, a B-class car or an SUV, it can be shared by modules." Li Shufu said.

　　"It seems that you have now formed a new concept, flexible universal platform, modular production, and personalized customization." Li Keqiang said, "I hope you will further update your ideas and launch more new products that meet the individual needs of consumers."

　　Strengthen joint innovation and jointly explore the international market

　　In fact, the first mass-produced SUV model of Geely’s own brand "Linke" based on this platform is placed in the exhibition hall.

　　"This is our practice ‘ Made in China 2025’ The latest achievements in innovative research! " Li Shufu said.

　　Li Keqiang and Michelle got into the car with great interest, carefully checked the configuration, and inquired about the engine design technology, energy consumption, materials and sales in detail.

　　"How many cylinders is this car? How big is the displacement? " Premier Li asked.

　　"Four cylinders, the displacement is 1.5 and 2.0, but if you add batteries and motors, the horsepower will be even greater." Li Shufu said. He further introduced that this car jointly developed by Geely and Volvo has many functions such as automatic braking, human-computer interaction and voice interaction. At the same time, the two sides have also carried out in-depth innovative cooperation in the fields of methanol fuel vehicles, driverless and electrification technology, hoping to be at the forefront of the world.

　　"Your joint R&D and production model is good, and the results are transformed through collaborative innovation." Li Keqiang affirmed, "We should give full play to our respective advantages in talent, capital, technology and market, strengthen joint innovation, jointly explore the international market and achieve a win-win situation."

　　Only through opening and cooperation can enterprises further improve their own level.

　　There are many Belgian employees in the exhibition hall, all from Volvo’s Ghent factory in Belgium. This factory is the largest assembly plant of Volvo Car Company outside Sweden, and its output accounts for more than half of Volvo Car’s global output, 40% of which has entered the China market.

　　Stopping in front of a display screen, Li Keqiang and Michelle not only saw the real-time production picture of Ghent factory, but also saw the working scenes of Geely’s factories in Belgium, Sweden, Chengdu, Sichuan, China, Taizhou, Zhejiang and other places, as well as the design and styling centers in Gothenburg, Sweden, Barcelona, Spain, Los Angeles and Shanghai, China.

　　Li Shufu introduced: "This is the layout of Geely-Volvo’s global technology research and development and production."

　　"Your exploration fully proves that enterprises can further improve their own level through opening up and cooperation." Li Keqiang said, "China is implementing ‘ Made in China 2025’ Strategy, and actively promote a new round of higher-level opening up. We encourage more China enterprises to expand open cooperation, and welcome more foreign enterprises to invest in China and make common development and progress through complementary advantages and mutually beneficial cooperation. " (Special correspondent Chu Sizhen)

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