On the occasion of the fourth anniversary of the live broadcast in Luo Yonghao, the signature fruit of Baiguoyuan ＂Huahuang Golden Pineapple＂ was brought.

On April 1st, Baiguoyuan Company’s signature fruit, Huahuang Golden Pineapple, was put on the "Make Friends" live room. As one of the 4 th anniversary gift brands, it brought a sweet experience to the audience in the live room. On the same day, the number of real-time online viewers in the live broadcast room was 125,000, and 2,000 pieces of Huahuang Golden Pineapple planned to be put on the shelves in the live broadcast room were sold out by consumers in a short time, and the follow-up anchor invited merchants to supply more.

Making friends is an e-commerce live broadcast and new media marketing agency headed by China, which is committed to becoming a bridge between celebrities, high-quality brands and consumers on new traffic platforms such as Tik Tok. In order to protect the rights and interests of consumers, there are also strict requirements for the selection of products in the live broadcast room, such as product quality, brand awareness, word of mouth, price and other aspects.

Luo Yonghao introduced this pineapple in Baiguoyuan, which is one of the signature fruits of Baiguoyuan Company. It is produced in Hainan. It is picked after the tree matures naturally, and can be eaten without soaking in salt water. It tastes sweet and crisp, and it is very sweet from the pulp to the core.

Compared with other pineapples, Huahuang Golden Pineapple has triple advantages in producing area, planting and products. It is produced in Hainan, with an average annual temperature of 22 C-27 C. Long-term sunshine and stable rainfall give it a unique sweet taste. And adopt professional biological bacteria cultivation and application technology; In terms of products, Baiguoyuan strictly requires it to follow the standard of natural ripening on trees, so that sugar can be fully transformed during the growth time.

In addition to this pineapple, Baiguoyuan has been building fruit brands for many years, such as red ballet strawberry, kiwi fruit, Baba Maoshanwang durian and so on. One of the core advantages of Baiguoyuan lies in the strong control of the supply chain and the guarantee of fruit quality. Through the world’s first fruit standard system, fruits are divided into brand level, A level and B level. Among them, brand grade and grade A are the symbols of the company’s high-quality fruit. Brand fruit has the characteristics of exclusive control of goods, emphasizing big differences and high quality, while grade A fruit pays attention to the advantages in the same type of fruit.

According to the just-released 2023 financial report, Baiguoyuan has built a total of 37 category brands, which are basically selected from the signature fruits. In the annual sales, the sales of signboards and Grade A fruits accounted for 66.5%, of which category brand sales accounted for 14%.

Through this live broadcast, Baiguoyuan’s signature fruit has gained more attention and recognition from consumers. In the future, Baiguoyuan will continue to explore and shape high-quality fruit brands, let more people eat nutritious and delicious good fruits through more new media communication methods, and let consumers form the cognition that Baiguoyuan’s signature fruit is the best fruit in the world.