Why does Huawei ask M7 to claim to crush BBA？

Now M7 in Chongqing can enjoy a subsidy of over 30,000 yuan per car. According to the publicity policy, each new car purchased by an independent legal person automobile dealer registered according to law in Shapingba District is given a car decoration subsidy of 30,000 yuan, including a cash subsidy of 20,000 yuan and a car decoration subsidy gift package worth 10,000 yuan, and each person is limited to one car. It is reported that this subsidy can be used in combination with the local car purchase subsidy policy of Chongqing with a price of 3,000 yuan. Users in Chongqing can not grasp it well, and this subsidy is huge, which is the best time to buy a car!

Before talking about this car, I want to talk about another car. To understand the M7, we must first mention the ideal. What is Li one? It’s all mature technology, and there’s almost no technological innovation. It’s hard for anyone to feel their conscience and say how great this car is technically. .

However, at the price of 330,000+,people sold 10,000+every month. The ideal car, Li one, broke through the encirclement among the new forces and confronted the public head-on, which made the public lose their temper and became a high-end name.

Xiaobian wants to describe this car as a miracle. In fact, after careful analysis, the ideal success is almost inevitable, which is a textbook case of marketing.

Coincidentally, Huawei has both of these capabilities.

Moreover, Huawei’s technology is the top in China, Huawei’s strong response speed and execution, as well as Huawei’s high appeal among middle-aged people, and Cyrus has more than 20 years of experience in building cars and mastered more than 1,000 new energy core technologies. It can be said that the cross-border cooperation between Cyrus and Huawei is a perfect match! Li one’s routine is now to be perfectly reproduced on M7.

Wenjie M7 is the second car jointly designed by Celeste Automobile and Huawei. It adopts a layout of 2+2+2 with three rows and six seats, and has a large space. It can also bring two old people at home with it, and the whole family can go out to play together. Secondly, by adopting the form of extended-range power, the comprehensive battery life is more than 1200km, and the pure battery life can reach 230km, so the travel cost is low. Urban electricity uses oil at a high speed, and there is no need to endure the pain of queuing for charging, especially during holidays. Even when the oil car is driving, it saves money compared with ordinary oil cars. First of all, this is also a car based on a second-child family. Under the current national conditions in China, 300,000 yuan is the limit of the budget for buying a car for an ordinary family.

From the perspective of consumption power, Xiao Bian said that it is ugly. The consumption power of men with families is very low. So how does a man persuade his wife to buy a car? Very simple, tell your wife: this is a daddy car, which is for the whole family.

First of all, there is a lot of space. At the same time, we can bring two old people at home and go out to play with the whole family. Secondly: the program is extended, the travel cost is low, the city uses electricity at high speed, and you don’t have to endure the pain of queuing for charging, especially during holidays. Even when the oil car is driving, it saves money than the ordinary oil car. As a qualified housewife, saving money means saving money! When my wife listens to these data, can it be better than BBA? Lock the order now!

It can be said that the design of the M7 in the world is not aimed at men, but to a great extent, it is built around the angle of "persuading the hostess at home". Look at its vehicle design:

The main driver enjoys the headrest privately: the male driver listens to navigation and music, and the hostess in the car doesn’t have to worry that the driver’s navigation will disturb her watching a play or having a rest.

Smart parking: When asked about the size of M7, the hostess is worried about scratching when parking. With smart parking, ok, leave it to the car.

Intelligent children’s seat: By playing children’s songs, putting them to sleep, heating and other functions, full-scale and absolute full-scale functions, the children will be coaxed and the world will be peaceful. At present, the ranking of family status is generally baby > mother > dog > father.

Bridge hollow design and soft light cosmetic mirror: Directly in publicity, it was designed to put women’s high heels, handbags and cosmetic mirrors directly named "Queen Mirror".

Zero-gravity seat in the second row: it adopts zero-pressure sensing ergonomic design, and the most comfortable zero-gravity sitting position can be realized by voice or one-button opening. Combined with the brand-new nap mode, you can quickly switch to the exclusive rest space and enjoy every space and time in the car.

The above only lists a few favorite features of Xiaobian, and there are many more. I hope that all riders can explore for themselves. For the success of asking M7, Xiao Bian really feels that positioning is very important.

Car companies must know who the main users are until they build their own cars. What do these users need? Where are the budgets of these users? We must directly hit the users’ pain points to build a car, with 300,000 seats, 6 seats, extended program, fuel and electricity, intelligent parking, mute, comfort, electric door suction, sense of ceremony, convenience and Huawei ecology … For those users who bought Huawei mobile phones before, the above features are completely on their heart!

Back to the car, the front face design has been changed in appearance, and the family-style design at the lower part has been retained, and through headlights have been added. It is worthy of being a car that men like women and the whole family like, and it is calm and atmospheric. Hardware, equipped with a 1.5T four-cylinder special range extender, high power generation efficiency. The design of the whole system of the range extender has been further improved. The structural optimization design of the range extender system this time is totally owned by Cyrus, and the quality is not worried.

In the interior, except for the beggar version, all the crystal gear handles are standard, not to mention the car system. Ladies and gentlemen, this is a car designed by Huawei, and the name of the HarmonyOS smart cockpit is here. Do you still need to worry about its intelligence?

Because Huawei was sanctioned by America, Huawei was forced to stay away from the mobile phone market, and turned to cross-border cooperation with Cyrus, pushing three models in a year, and asking M7 to be more cost-effective under this subsidy. The quality of M7 is full of sincerity in appearance, but I didn’t expect it to be another village! What do you think? Welcome to leave a message in the comment area!

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