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Author Li Geng

Toutu, vision china

In the deep case of last November, "Why is Cyrus’ financial report still deteriorating? ",Miao tou once gave a conclusion based on the analysis of depth-Huawei was very strong, but at that time it still couldn’t make up for Cyrus’ own shortcomings.

The reason is also very simple:Although Celestial achieved the reversal of the sales trend by "configuration adjustment+70,000 yuan sharp price reduction" for the new M7 at the end of 2023, overall, the deep cooperation with Huawei did not help Celestial to establish its "high-end+high gross profit" brand positioning.

The decline of the brand in the world from "luxury" to "mainstream" immediately caused Cyrus to directly fall into the "quagmire" that all new car-making forces have to face:Without price reduction, there is no sales volume, and the scale can increase. However, because the scale is not large enough and the average cost decreases slowly, it is very difficult for the financial level to achieve a break-even point, let alone realize the benign development of car companies.

The trend of Celestial in the following months (red arrow) also confirmed our judgment. Although the sales volume of the new M7 soared for several months in a row, its share price actually went down in November, with the largest retracement reaching 37.6%, exceeding 32.4% of the whole vehicle sector in the same period.

By February of this year, the share price of Cyrus had another obvious change: first, it rose directly by 59.5% in more than a month.(Blue arrow), from a low of less than 60 yuan/share to a high of more than 100 yuan/share; Then from mid-March, it continued to decline, with a cumulative withdrawal of 17.6%, and now it is less than 90 yuan/share.(green arrow).

Let Cyrus go out of the clear upward share price, which is the brand-new flagship product M9 that it officially began to deliver this year. Numerous data show that it has achieved incredible performance figures in the industry. The sharp shock in the market also shows that there are still doubts and differences in the market about this product, including the changes it can bring to Celeste.

Under the premise that the detailed data of the 2023 annual report will not be released until the end of April, why did Cyrus’ share price rise ahead of schedule? Why is M9 a "miracle" for Cyrus? How should Cyrus’ performance in 2024 be expected? How should we adjust our expectations for Cyrus and some new car-making forces?Today we will focus on these three issues.

Why did Cyrus turn upside down?

As early as the end of January this year, Cyrus announced the expected loss of its performance in 2023: it is estimated that the operating income will reach 35.5 billion yuan to 36.5 billion yuan in 2023, up by 4.09% to 7.02% year-on-year; The net profit loss of returning to the mother was 2.1 billion yuan to 2.7 billion yuan, which was narrower than the loss of 3.832 billion yuan in 2022; After deducting non-profit, the net profit loss is 4.6 billion yuan to 5 billion yuan, and the loss of 4.296 billion yuan in 2022 is still increasing.

According to this caliber, combined with the relevant financial data of Cyrus in the first three quarters of last year, it is not difficult to calculate the approximate range of Cyrus’ fourth quarter revenue and non-net profit deduction.

In the fourth quarter alone, both year-on-year and quarter-on-quarter, Cyrus’ revenue and non-net profit have achieved good growth: year-on-year, revenue increased by 75.9%, and the ratio of loss-making revenue shrank by 29.1%; Under the ring-on-ring caliber, revenue increased by 242.1%, and the ratio of loss revenue decreased by 53.8%.

Source: Car owners’ home

The substantial improvement of Cyrus’ ring caliber is the result of its recent strategy, which can be summarized in one sentence-Do everything you can to increase the sales of the new M7, even if you directly suppress your own lower-end M5, even if you sell one, you will lose one.

The "crazy profit-making" has brought two results. One is the apparent loss of profit: in the fourth quarter of 2023 alone, Cyrus accumulated more than 2 billion yuan on the new M7. If the first quarter of 2024 is added, the total amount of "profit-making" will reach 5 billion yuan. However, as the sales volume of the new M7 began to climb, the production and manufacturing assembly line of Cyrus began to operate efficiently, and its average vehicle cost began to decline.

According to the estimated financial results in the fourth quarter and the historical sales volume of Celestial Group, the new M7 has realized the positive adjustment of non-net profit deducted from cars in the fourth quarter of 2023.

The first two quarters of 2023, and the fourth quarter.(estimated value)The deduction of non-net profit performance is similar(-1.885 billion yuan,-1.785 billion yuan); Non-Cyrus brand in two time periods(everything except asking the world)The sales figures are also very close.(19,000 vehicles, 17,300 vehicles). In other words, during these two periods, the Celeste brand basically realized the zero deduction of non-net profit.

Corresponding to the specific vehicle type, it is the result of selling 7,000 vehicles less than the M5 and 49,000 vehicles more than the M7. It is certainly unrealistic for these two models to "break even" at the same time, which can only be "M5 lost and M7 earned".Combined with the ratio of the number of sales changes, it should be "M7 earns thousands, M5 loses tens of thousands".

Cyrus could have made more and more profits as long as it continued to produce and sell M7, but obviously other car companies did not intend to let Cyrus enjoy the market segment of about 250,000 yuan, 5 seats and 7 seats, giving priority to household use and highlighting the intelligent SUV products.

The ideal came straight to the world of inquiry, and the price of M7 in the world of inquiry has been adjusted, dropping by 20,000 yuan.

Take L6, the first brand-new model with a price below 300,000 yuan, which was released last week as an example, not only aimed at the new M7 in product design and positioning, but also directly set the starting price consistent with that before the new M7. The ideal "name-calling match" left Cyrus no choice but to directly reduce the price of the new M7 by 20,000 yuan in early April this year.

The operation of price reduction has once again "guaranteed" the next sales volume of the new M7, but it will inevitably turn the non-profit "earning thousands" of the M7 bicycle deduction into "losing thousands to more than 10,000" again, and make the break-even point of the new M7 move back again.

Besides M7, M5, which was "strategically abandoned" at the end of last year, is about to return. At the "2024 Beijing Auto Show" held this week, Sailis will re-release "Ask the M5". Judging from the previous information, the new M5 will probably follow the old path that the new M7 has taken. Impact the market through "adjustment of configuration+substantial price reduction". The price is definitely lower than M7, and it is closer to the positioning of mainstream products of many independent car companies, which makes M5 destined to become a difficult challenge again.

Obviously, although the product combination of "M5+M7" still has the ability to bring sufficient sales to Cyrus, it is unlikely to bear the burden of "making profits". If you don’t want to end up making money at a loss, Cyrus must find a new way out.

The listing of the M9 at this critical time not only provided a new outlet for Sailis, but also opened a new stage of China Automobile, which was a "miracle".

M9, why can it be called a "miracle"?

There are two main reasons why M9 is called "miracle":

Let’s talk about the sales figures first. On April 11th, at the Huawei HarmonyOS Spring Eco-communication New Product Launch Conference, Yu Chengdong announced two big figures: the cumulative big figure of M7 was 174,000, and the big figure of M9 exceeded 70,000.

At the end of last year, the propaganda offensives of both Cyrus and Huawei were full, and a large number of publicity was carried out several times.

Although since last year, Huawei has been constantly updating big figures and publishing posters through all channels, it is a bit annoying to encourage more consumers to buy the new M7. However, combined with the big figures, sales trends and insurance volume data published by the new M7, the big data spread by it basically does not have much moisture.

As of March, 2024, the cumulative wholesale sales volume of the new M7 was 164,000 vehicles, and the cumulative insured amount was 152,000 vehicles, which is equivalent to the fact that Cyrus still holds an order of about 10,000 vehicles without production and delivery. This digital trend is also in line with the industry law of "stacking orders as soon as new products are released, and then with the improvement of production capacity, undelivered orders gradually decrease and turn into no delivery cycle".

As for the sales volume of M9, up to now, the official has only released two figures: First, it sold 5,446 units in February.(wholesale sales); Second, the delivery volume in March was 6,243 units.(Retail sales). The number that can be found from the public insurance database is that in February and March of this year, the number of insurance coverage of 1324 vehicles and 6429 vehicles was realized by the customer M9, which is basically consistent with the official marketing figures.

Image from: Snowball user "Castle Peak Hermit"

Based on the reliable official fixed figures, we can fit and calculate the fixed growth rate of M9, which can be converted into the monthly sales expectation of M9. The snowball user "Castle Peak Hermit" has calculated that the new M9 will increase by about 393 vehicles/day, which translates to 11,800 vehicles in 30 days.

As the earliest fixed data of a new car, its fixed and subsequent sales will further slow down with the passage of time.(The number of users who have no brains to buy this product is gradually exhausted)It is optimistically estimated that the annual sales volume of M9 will be 80,000 ~ 90,000 vehicles.(Average daily sales volume is 250+)The neutral forecast is that the annual sales volume of M9 will be 60,000 ~ 70,000 vehicles.(The average daily sales volume is about 200), pessimistic forecast M9 annual sales of 50000 vehicles.(The average daily sales volume is less than 150).

With reference to its guide price of 469,800 yuan to 569,800 yuan, it is a high probability event that the gross profit space of M9 after scale is close to 30%. According to the median price of 520,000 yuan and the wholesale sales of 60,000 ~ 70,000 vehicles in the whole year, M9 can contribute about 10 billion gross profit for Celeste, which is enough to support its fight in the mainstream market and can also be converted into a solid net profit in the final financial performance.

Miaotou once wrote another deep case in early 2023, "Building a new car force, is it dead?" ",in-depth analysis of the reasons for Wei Lai’s worst development in" Wei Xiaoli "-Weilai’s luxury brands and products have basically not sunk into the third, fourth and fifth tier cities. More than half of the high-end "cakes" that have been paved by many rounds of marketing and branding are "unable to eat".

Especially for the new domestic forces, once the order support in the luxury market is insufficient, it is impossible toIn order to maintain its healthy operation at the sales end with higher gross profit, then the subsequent scale expansion and growth of new forces must "borrow money" from institutions and markets at a much greater cost, and the probability of failure increases sharply.

Most new power brands are younger, more receptive to technology brands, more receptive to green changes, and more complete infrastructure for new energy use in first-tier and new first-tier cities. When the "upstart" high-value consumers in this market area are gradually exhausted, and the new forces want to grow or maintain their own sales, they can only "test" down, and eventually they are forced to enter the mainstream market, but they are caught in a further decline.

And this is also the magic of Cyrus. Last year, the new M7 failed to achieve a luxury brand, and it stopped at this year’s M9, and it was an unprecedented success.

This can be seen from the regional comparison of insurance data of M7 and M9. Compared with M7 in the mainstream market, the proportion of M9 in new first-tier and second-tier cities is almost the same. In the past, the proportion of insurance in the third, fourth and fifth-tier cities, which was the most difficult for independent brands to enter, also exceeded 20%, far exceeding the ideal L9 with a slightly lower price, but with some similarities in product positioning.

Combining all kinds of external information at present, Miaotou judges the success of M9, with a high probability because it has successfully captured the opportunity of the domestic "old money" user group market.

From: soochow securities

According to the 2023 China Private Wealth Report, in 2023, 51% of the high-net-worth individuals in China were over 40 years old. It is an important group of people who consume luxury cars in China, but in the past, they were conservative in the choice of models (basically not considering new energy), and they also cared very much about the brands of car companies (basically only considering BBA).

Compared with the first-and second-tier cities with faster city pace, more hard-working people and more "upstarts" with high net worth, the proportion of "old money" users in the third, fourth and fifth-tier cities is definitely much higher than 51%.In other words, if the luxury models of the high-end models of the new forces can obtain continuous sales support in the third, fourth and fifth tier cities, and the proportion of total sales continues to be high, it can basically be confirmed that they have captured the "old money" market.

The "sudden" success of M9 in the world is obviously inseparable from Huawei’s brand influence.Thanks to Huawei’s past operation of consumer electronic products such as mobile phones for people over 40 years old, it has established a strong brand influence and technical endorsement, and superimposed on the product side, M9 accurately grasped the demand of successful people for luxury cars, and finally realized the double breakthrough of "region+people".

Finally: talk about performance expectations and industry prospects.

First of all, from the perspective of production capacity, there are currently three factories in Celestial. At the end of last year, the production capacity of No.1 Factory and No.2 Factory has approached saturation (producing new M7), and the total production capacity of these two factories is roughly 30,000 to 35,000 vehicles per month. At present, No.3 Plant is mainly used for M9 production, and its monthly production capacity is close to 7,000, so it is not a big problem to upgrade to over 10,000 units in the next quarter.

Referring to our multiple judgments based on Celestial products, market structure and demand, the goal of the mainstream product "M5+M7" is to run as full as possible.(including price reduction, etc.)The annual sales target is 300,000 ~ 350,000, the net profit is estimated to be 0 ~ 3%, and the comprehensive break-even point will not appear until at least the end of the third quarter.(In the second quarter, the probability of average profit of M5 and M7 cars is negative.).

The annual sales volume of "M9" is optimistic that the annual sales volume of M9 will be 80,000-90,000, neutral that it will be 60,000-70,000, and pessimistic that it will be around 50,000. The gross profit of a single product is expected to hit more than 25%, and the net profit is not easy to predict at present, so it needs to be calculated in combination with the follow-up sales volume and cost. However, it should be a high probability event that the net profit turns positive during the year.

To sum up, it is a high probability that the performance of Cyrus 2024 will continue to improve, including a substantial increase in revenue and a possible "turnaround" in the fourth quarter. Sellers’ performance with relatively high certainty deserves special attention and layout.

Let’s finally discuss Huawei, because in Miaotou’s view, the impact of the "counterattack" achieved by M9 on the entire automobile industry is more significant than that of Cyrus.

As early as the end of last year, in BYD’s deep case "Huawei is the biggest threat to BYD", we specifically pointed out-Huawei has a tradition of innovation based on user needs and user experience. In cooperation with Huawei, other independent auto companies are expected to pull China’s auto industry into the intelligent stage where BYD is not very good at it.

Obviously, we still underestimated the "help" of Huawei brand in building high-end automobile products.(It is also because M5 and M7 were too unsuccessful at that time, and now it seems to be the product itself.). As a manufacturer that mainly produced minivans and compact passenger cars in the past, Celeste has gradually blossomed in the mainstream market and luxury market, and Huawei’s role is beyond words.

Compared with other new forces "starting from scratch", we can only impress users through one product, and accumulate brand potential energy in a very long period through word of mouth after use; In-depth cooperation with Huawei, directly joining "HarmonyOS Zhixing", enjoying Huawei’s package of intelligent solutions, and finally being able to export through Huawei’s marketing methods and sales network, will probably become an opportunity for many "lost car companies" to reverse their entry into the luxury market.

At the upcoming Beijing Auto Show this week, the brand-new luxury car enjoyment S9 jointly built by Huawei and BAIC is about to usher in its debut; Last week, it was also reported that Huawei executives visited Guangzhou Automobile Group, and the two sides will officially announce cooperation during the Beijing Auto Show.

If Huawei can continue its impact on the luxury market monopolized by domestic joint ventures with the sample of M9, this new energy market, which was first educated by new forces such as Tesla and Wei Xiaoli, may eventually be picked by Huawei.

In the long run, if other car companies want to "immunize" Huawei’s attacks, there are only two ways to go, or their own scale is strong enough, and they have enough R&D and innovation capabilities and funds to keep up with innovation; Either join Huawei’s system, and eventually, with the help of more and more car companies, Huawei’s "snowball" will be rolled into the new energy "Bosch" it aims at, or it will become the new "soul" of China’s auto industry.

Whether auto companies like it or not, Huawei’s increasingly in-depth "spoiler" is pushing the new energy reform of China auto industry to a new level.

Transfer from: Huaibei News Network

A few days ago, foreign media exposed the configuration information of Volvo’s brand-new pure electric SUV——EX30. Netcom learned that the new car will provide intersection support, large animal detection function, collision warning function, 360 panoramic view, full active high beam, deviation protection, and front seat belts with electric pre-collision tensioners. In terms of power, EX30 uses a single motor drive +69kWh battery pack, with a cruising range of 500km. According to previous news, this new pure electric SUV will be built on the vast architecture of SEA and will be unveiled on June 15th.

First of all,EX30Appearance predictionThe latest family-style design language is adopted, and the overall shape is relatively simple. In the front part, the enclosed grille with the iconic "Raytheon Hammer" headlights on both sides is highly recognizable. In addition, the car is also equipped with a brand-new blackened front enclosure component.

At the rear of the car, the C-shaped light groups on both sides adopt a design similar to that of EX90 taillight group, which is highly recognizable after lighting. In terms of body size, according to foreign media news, EX30′ sThe length, width and height are 4310mm*1850mm*1630mm respectively.

It is understood that the EX30 interior will adopt LCD instrument+central control large screen and built-in Android system jointly developed with Google, supporting applications such as Google Maps, Google Assistant and Google Play Store. It is worth mentioning that the interior of the car does not contain leather material at all, which is very environmentally friendly.

Configuration, EX30 is equipped with Volvo.Top security system. includeIntersection detection (opposite vehicle detection function when turning right),Large animal detection (including at night),BLIS with Steering Assist (blind spot information system with rear anti-collision support),Runoff road mitigation (road departure warning),ACC (adaptive cruise control),Pilot Assist (lane keeping assist),Collision warning (with automatic braking function at rest),LCMA (lane-changing and merging auxiliary),CTA (intersection alarm),LKA (lane keeping assist),RSI (signpost information),DAC (driver alarm control),Park Assist Pilot (parallel parking assist),360 panoramic image,LED headlights (with active curve function)、LED front fog lamp (with corner lamp function),Running deviation protection (running deviation accident protection function),Front seat belt with electric pre-crash tensioner,Front seat with shock absorption mechanism, andImpact brake pedal release function.

In terms of power,Volvo EX30 adopts a single motor with a maximum power of 147kw +69kWh battery pack, which makes itThe cruising range reaches 500km.In terms of charging,Fully charged in normal mode for about 13 hours,Charge to 80% in about 40 minutes in fast mode.

There are some differences in price, body size and configuration between BYD Qin Pro and Micro Blue 6:

First of all, in terms of price, the official price of Qin Pro Top Edition is cheaper than that of Micro Blue 6 Top Edition.

Secondly, from the body size, the body of Qin Pro top version is longer than that of light blue 6 top version, and the wheelbase of Qin Pro top version is also longer than that of light blue 6 top version.

Finally, in terms of overall configuration, the configuration of the micro blue 6 top version is richer than that of the Qin Pro top version.

BYD is a China automobile brand, founded in 1995, which mainly produces business cars and family cars and batteries. Starting from the scale of more than 20 people, it grew into the second largest rechargeable battery manufacturer in the world in 2003, and BYD Auto was established in the same year. BYD Auto follows the development route of independent research and development, independent production and independent brand, and is determined to build a truly affordable national car. The light blue is a car owned by Buick, and the light blue 6 is a hybrid car.

To sum up, if you choose to buy Qin Pro and Micro Blue 6, you can choose the model that suits you according to your own needs and budget. If you pay more attention to price and body size, you can choose Qin Pro top version; If you pay more attention to configuration and power system, you can choose the micro blue 6 top version.

　　With the progress of science and technology, people’s travel patterns change again and again. From the early walk to the carriage, to today’s cars, high-speed trains and planes, traveling is not simply from point A to point B, and the feeling of traveling has gradually become the focus of consumers’ attention. For example, in the past, people paid more attention to the interior space and power configuration when buying a car, but now the requirements for vehicle comfort are gradually improving, hoping to have a better driving experience.

　　As the first commercial zero-gravity seat model in the industry, the M7 continuously meets users’ high requirements for comfort from the layout of space, the design of seats, and the creation of detailed functions, so it ranks first in the comfort ranking of car owners. It is understood that the optional rate of the M7 zero-gravity seat in the world exceeds 80%, and many professionals like to take a lunch break in the cockpit of the M7, which undoubtedly reflects the high recognition of the comfort of the M7 seat in the world.

　　Speaking of comfort, you have to mention the NVH of the car. However, excellent NVH performance is not only a simple "quiet", but also an upgrade of high-quality performance of the whole vehicle, involving body, frame, power system, intake and exhaust system and other aspects. Based on this, the car body structure, dynamic performance, chassis and other aspects of the M7 have done a lot of work to restrain the transmission of noise in the structure and improve the NVH performance from the source.

　　For example, in the power system, the M7 has adopted noise reduction technology in the range extender, motor, reducer and other power components. In view of the wind noise, 156 control technologies for the M7 car body are adopted. After repeated verification in several rounds of wind tunnel experiments, every hole and gap is optimized, and the door is also sealed three times. In addition, the M7 also adopts an all-aluminum chassis design, and adopts a multi-layer chassis isolation system to suppress the tire noise and vibration caused by vehicle running. I have to admit that the excellent NVH performance of M7 makes every detail stand up to inspection.

　　The surprise that M7 can bring to consumers is far more than that. It also creates a smart travel space by means of science and technology to improve the driving comfort of users in all directions.

Now M7 in Chongqing can enjoy a subsidy of over 30,000 yuan per car. According to the publicity policy, each new car purchased by an independent legal person automobile dealer registered according to law in Shapingba District is given a car decoration subsidy of 30,000 yuan, including a cash subsidy of 20,000 yuan and a car decoration subsidy gift package worth 10,000 yuan, and each person is limited to one car. It is reported that this subsidy can be used in combination with the local car purchase subsidy policy of Chongqing with a price of 3,000 yuan. Users in Chongqing can not grasp it well, and this subsidy is huge, which is the best time to buy a car!

Before talking about this car, I want to talk about another car. To understand the M7, we must first mention the ideal. What is Li one? It’s all mature technology, and there’s almost no technological innovation. It’s hard for anyone to feel their conscience and say how great this car is technically. .

However, at the price of 330,000+,people sold 10,000+every month. The ideal car, Li one, broke through the encirclement among the new forces and confronted the public head-on, which made the public lose their temper and became a high-end name.

Xiaobian wants to describe this car as a miracle. In fact, after careful analysis, the ideal success is almost inevitable, which is a textbook case of marketing.

Coincidentally, Huawei has both of these capabilities.

Moreover, Huawei’s technology is the top in China, Huawei’s strong response speed and execution, as well as Huawei’s high appeal among middle-aged people, and Cyrus has more than 20 years of experience in building cars and mastered more than 1,000 new energy core technologies. It can be said that the cross-border cooperation between Cyrus and Huawei is a perfect match! Li one’s routine is now to be perfectly reproduced on M7.

Wenjie M7 is the second car jointly designed by Celeste Automobile and Huawei. It adopts a layout of 2+2+2 with three rows and six seats, and has a large space. It can also bring two old people at home with it, and the whole family can go out to play together. Secondly, by adopting the form of extended-range power, the comprehensive battery life is more than 1200km, and the pure battery life can reach 230km, so the travel cost is low. Urban electricity uses oil at a high speed, and there is no need to endure the pain of queuing for charging, especially during holidays. Even when the oil car is driving, it saves money compared with ordinary oil cars. First of all, this is also a car based on a second-child family. Under the current national conditions in China, 300,000 yuan is the limit of the budget for buying a car for an ordinary family.

From the perspective of consumption power, Xiao Bian said that it is ugly. The consumption power of men with families is very low. So how does a man persuade his wife to buy a car? Very simple, tell your wife: this is a daddy car, which is for the whole family.

First of all, there is a lot of space. At the same time, we can bring two old people at home and go out to play with the whole family. Secondly: the program is extended, the travel cost is low, the city uses electricity at high speed, and you don’t have to endure the pain of queuing for charging, especially during holidays. Even when the oil car is driving, it saves money than the ordinary oil car. As a qualified housewife, saving money means saving money! When my wife listens to these data, can it be better than BBA? Lock the order now!

It can be said that the design of the M7 in the world is not aimed at men, but to a great extent, it is built around the angle of "persuading the hostess at home". Look at its vehicle design:

The main driver enjoys the headrest privately: the male driver listens to navigation and music, and the hostess in the car doesn’t have to worry that the driver’s navigation will disturb her watching a play or having a rest.

Smart parking: When asked about the size of M7, the hostess is worried about scratching when parking. With smart parking, ok, leave it to the car.

Intelligent children’s seat: By playing children’s songs, putting them to sleep, heating and other functions, full-scale and absolute full-scale functions, the children will be coaxed and the world will be peaceful. At present, the ranking of family status is generally baby > mother > dog > father.

Bridge hollow design and soft light cosmetic mirror: Directly in publicity, it was designed to put women’s high heels, handbags and cosmetic mirrors directly named "Queen Mirror".

Zero-gravity seat in the second row: it adopts zero-pressure sensing ergonomic design, and the most comfortable zero-gravity sitting position can be realized by voice or one-button opening. Combined with the brand-new nap mode, you can quickly switch to the exclusive rest space and enjoy every space and time in the car.

The above only lists a few favorite features of Xiaobian, and there are many more. I hope that all riders can explore for themselves. For the success of asking M7, Xiao Bian really feels that positioning is very important.

Car companies must know who the main users are until they build their own cars. What do these users need? Where are the budgets of these users? We must directly hit the users’ pain points to build a car, with 300,000 seats, 6 seats, extended program, fuel and electricity, intelligent parking, mute, comfort, electric door suction, sense of ceremony, convenience and Huawei ecology … For those users who bought Huawei mobile phones before, the above features are completely on their heart!

Back to the car, the front face design has been changed in appearance, and the family-style design at the lower part has been retained, and through headlights have been added. It is worthy of being a car that men like women and the whole family like, and it is calm and atmospheric. Hardware, equipped with a 1.5T four-cylinder special range extender, high power generation efficiency. The design of the whole system of the range extender has been further improved. The structural optimization design of the range extender system this time is totally owned by Cyrus, and the quality is not worried.

In the interior, except for the beggar version, all the crystal gear handles are standard, not to mention the car system. Ladies and gentlemen, this is a car designed by Huawei, and the name of the HarmonyOS smart cockpit is here. Do you still need to worry about its intelligence?

Because Huawei was sanctioned by America, Huawei was forced to stay away from the mobile phone market, and turned to cross-border cooperation with Cyrus, pushing three models in a year, and asking M7 to be more cost-effective under this subsidy. The quality of M7 is full of sincerity in appearance, but I didn’t expect it to be another village! What do you think? Welcome to leave a message in the comment area!

[Disclaimer] All the pictures in this article are from the network synthesis. This article aims to provide more information for the majority of car enthusiasts and netizens, and has no commercial use. If there is any infringement, please contact us in time to communicate and delete!

As one of the core technologies of new energy vehicles, power battery technology plays an important role in improving vehicle cruising range and safety, reducing user’s use cost and improving driving experience. To this end, Guangzhou Automobile Group has always attached great importance to the research and development and innovation of power battery technology, and has made important breakthroughs.

As early as the Guangzhou Auto Show in 2023, Guangzhou Automobile Group announced a major breakthrough in the research and development of all-solid-state battery technology, which has the characteristics of high safety and large capacity and will be mass-produced in 2026.

On April 12th, on the Science and Technology Day of Guangzhou Automobile Group, Guangzhou Automobile Group officially released the all-solid-state battery technology, with an energy density of 400Wh/kg, which is expected to be the first to be used on related models of Haobo brand.

On this Science and Technology Day, Guangzhou Automobile Group focused on the process and application of autonomous driving technology. In the field of intelligent driving, Guangzhou Automobile Group has mastered many core technologies, including super parking that can complete parking in extreme space, one-button calling and driving, and cross-floor driving with large curvature slope, as well as high-speed NDA, urban NDA, traffic jam pilot TJP, etc. In the field of driverless driving, the demonstration operation of Robotaxi has been realized.

The auto-driving solution with no map and pure vision launched on this Science and Technology Day will let vehicles get rid of sensors such as laser radar, and instead perceive everything in a visual way like human beings, and get rid of the restrictions of high-precision maps. It is planned to be loaded in 2026 to achieve high-order intelligent driving.

(Proofreading/Deng Qiuxian)

On April 1st, Baiguoyuan Company’s signature fruit, Huahuang Golden Pineapple, was put on the "Make Friends" live room. As one of the 4 th anniversary gift brands, it brought a sweet experience to the audience in the live room. On the same day, the number of real-time online viewers in the live broadcast room was 125,000, and 2,000 pieces of Huahuang Golden Pineapple planned to be put on the shelves in the live broadcast room were sold out by consumers in a short time, and the follow-up anchor invited merchants to supply more.

Making friends is an e-commerce live broadcast and new media marketing agency headed by China, which is committed to becoming a bridge between celebrities, high-quality brands and consumers on new traffic platforms such as Tik Tok. In order to protect the rights and interests of consumers, there are also strict requirements for the selection of products in the live broadcast room, such as product quality, brand awareness, word of mouth, price and other aspects.

Luo Yonghao introduced this pineapple in Baiguoyuan, which is one of the signature fruits of Baiguoyuan Company. It is produced in Hainan. It is picked after the tree matures naturally, and can be eaten without soaking in salt water. It tastes sweet and crisp, and it is very sweet from the pulp to the core.

Compared with other pineapples, Huahuang Golden Pineapple has triple advantages in producing area, planting and products. It is produced in Hainan, with an average annual temperature of 22 C-27 C. Long-term sunshine and stable rainfall give it a unique sweet taste. And adopt professional biological bacteria cultivation and application technology; In terms of products, Baiguoyuan strictly requires it to follow the standard of natural ripening on trees, so that sugar can be fully transformed during the growth time.

In addition to this pineapple, Baiguoyuan has been building fruit brands for many years, such as red ballet strawberry, kiwi fruit, Baba Maoshanwang durian and so on. One of the core advantages of Baiguoyuan lies in the strong control of the supply chain and the guarantee of fruit quality. Through the world’s first fruit standard system, fruits are divided into brand level, A level and B level. Among them, brand grade and grade A are the symbols of the company’s high-quality fruit. Brand fruit has the characteristics of exclusive control of goods, emphasizing big differences and high quality, while grade A fruit pays attention to the advantages in the same type of fruit.

According to the just-released 2023 financial report, Baiguoyuan has built a total of 37 category brands, which are basically selected from the signature fruits. In the annual sales, the sales of signboards and Grade A fruits accounted for 66.5%, of which category brand sales accounted for 14%.

Through this live broadcast, Baiguoyuan’s signature fruit has gained more attention and recognition from consumers. In the future, Baiguoyuan will continue to explore and shape high-quality fruit brands, let more people eat nutritious and delicious good fruits through more new media communication methods, and let consumers form the cognition that Baiguoyuan’s signature fruit is the best fruit in the world.

On September 15 th, Zhiji Automobile announced today the new progress in the layout of IM AD high-speed elevated NOA (IT note: automatic assisted navigation and driving), which has covered 12 provinces and 26 cities nationwide so far.

According to the official, the IM AD high-speed elevated NOA BETA version of the public beta has landed in six provinces and nine cities, and is open to the users of Zhiji L7 and LS7 public beta. The NOA map of Beijing also ushered in a major update, expanding from the high-speed elevated road section outside the Fifth Ring Road to the high-speed elevated road section outside the Second Ring Road (including the Second Ring Road).

The newly-added coverage area is nine cities in six provinces, including provincial expressways in Guangdong, Shandong, Yunnan, Guizhou, Sichuan and Hainan, as well as urban expressway elevated sections in Dongguan, Foshan, Jinan, Qingdao, Kunming, Guiyang, Changzhou, Nantong and Taizhou.

IT House noticed that before this, the NOA of Zhiji Expressway had covered Shanghai, Suzhou, Hangzhou, Chengdu, Guangzhou, Beijing, Nanjing, Ningbo, Wuxi, Wenzhou, Shenzhen, Wuhan, Zhengzhou, Xi ‘an, Changsha, Chongqing and Tianjin, among which Tianjin was the expressway section.

Zhiji said that while accelerating the expansion of the high-speed elevated NOA map, IM AD is conducting internal testing of urban NOA, and will officially open the public beta in October. In 2024, IM AD will realize "commuter mode and all cities will open together";

According to the previous official introduction, Zhiji IM AD is the only self-developed manufacturer in the industry that is compatible with Xavier and Orin dual intelligent driving computing platforms, and has efficient algorithm development capabilities. Based on the statistics of the frequency of road collision accidents in China, IM AD is 0.6 times per million kilometers, and human beings drive 1.9 times per million kilometers. IM AD is 3.2 times safer than human driving. According to the frequency of safety misoperation, IM AD is less than once per million kilometers, which is five times the industry level.

　　Nowadays, domestic consumers are more and more accepting of new energy vehicles, and the extended-range hybrid models with both performance and endurance have attracted the attention of many friends. Li ONE is a relatively successful representative, and although this model to be introduced in this article is a latecomer, it has the technical blessing of Huawei, and its strength can’t be ignored. It is a medium-sized and large SUV- Wenjie M7.

　　Judging from the positioning of the medium and large SUV in the M7, it belongs to the high-end flagship model of the current sector, and the official guide price remains between 319,800 and 379,800 yuan. Personally, I agree with the design of the M7. Different from the M5, the M7 does not adopt the conventional new energy design concept, and the overall style is closer to the traditional fuel vehicle. And the eagle-eye headlights that are blackened further enhance the sporty temperament of the front of the car.

　　As for the lighting configuration, Wenjie M7 is equipped with conventional LED headlights, which provide basic functions such as adaptive far and near light and automatic headlights. Such as steering headlights, front fog lights and headlight cleaning devices are not used. Personally, as the top version of the M7, and the price is nearly 380,000, its lighting performance is indeed somewhat inferior.

　　The body side of the M7 is elegant and dynamic. Thanks to the body length of 5020mm, it looks very slender and atmospheric. In addition, the hidden door handle and sharp rim design can be regarded as the finishing touch of M7, which can bring people a good visual impression. Like the front face design, the rear style of the M7 is also very simple, and the combination of penetrating taillights and the headlights of the front have played a good echo effect.

　　How is the ride space? It can be said that many consumers are more concerned about it. If we only analyze the wheelbase of 2820mm, it seems that the M7 has no advantage over Li ONE, but the actual interior performance is quite satisfactory. With the mainstream 2+2+2 6-seat layout, the second row can’t pick out the slot points in terms of space performance and ride comfort.

　　In terms of interior, to be honest, the performance of the models owned by Wenjie is still very commendable in creating a sense of luxury. Take this top version of M7, which continues the minimalist family design language. The large-size display screen with suspension design gives the interior cockpit a strong avant-garde scientific and technological atmosphere. To talk about the place that I like most, it is that the details are decorated with wooden decorative boards, and at the same time, the electronic handle with crystal texture is used, which presents a sense of luxury that Li ONE can’t match.

　　The car system part can be regarded as a big selling point of M7. After all, thanks to Huawei’s technical blessing, this will naturally not let everyone down. Built-in HarmonyOS intelligent car machine system, the operation fluency and car machine function have reached an impeccable level. At the same time, in order to better deepen the positioning of the high-end flagship, the top model of this experience also applies the high-end configuration including 19 speakers’ advanced audio system, over 100-color interior atmosphere lights and rear seat massage, which undoubtedly improves the daily car experience.

　　In terms of hardware, the range extender uses a 1.5T four-cylinder engine, and the four-wheel drive version of the front and rear dual motors makes this M7 become a performance SUV. The comprehensive power of the motor has reached 330kW, and it has the maximum torque of 660 N m. If the book parameters can’t intuitively make everyone feel the strong performance of the M7, then the acceleration of 4.8 seconds and the comprehensive fuel consumption of WLTC as low as 1.09L/100km can definitely explain everything. Equipped with a 40kWh ternary lithium battery pack, this M7 can also get a pure electric cruising range of 200km.

　　On the whole, the combination of high performance and low fuel consumption is the reason why extended-range power models are highly sought after, and this M7 also inherits this fine tradition. In addition, the elegant and atmospheric appearance, luxurious and delicate interior and comfortable space are all reasons for potential consumers to ask about M7.

　　In recent years, people can often get a variety of health care products from WeChat and Weibo. These so-called "online celebrity health care products" are beautifully packaged and have different functions, ranging from losing weight to regulating immunity, from relieving fatigue to improving sleep, and the effects are also amazing. So where do these so-called "online celebrity health products" come from? Is it really as good as advertised?

　　At present, in the circle of friends and some e-commerce platforms, the sales of health care products are very hot, and many people have bought these so-called "online celebrity health care products".

　　The reporter randomly searched the health food on the Internet and found that it was really varied and had different functions. A lactoflavin, which promotes that you can lose 17 pounds after taking it for one month; A cellulose, which claims to enhance children’s immunity after taking it; A moonlight whitening pill said that pure Chinese medicine ingredients can whiten and lighten spots. However, on the website of the State Food and Drug Administration, there is no record information of these health foods at all, and these are not regular health foods. Police in many places across the country have also seized a large number of three-no health care products without formal manufacturers, accurate production dates and quality testing.

　　Chen Gang, deputy head of the food and drug and environmental crime investigation detachment of Nantong Public Security Bureau, Jiangsu Province, said that so far this year, 160 food and drug cases have been cracked and 326 suspects have been arrested. Cases of selling "Three No-Health Foods" on the Internet have shown a high incidence.

　　Recently, Nantong Public Security Bureau cracked a case of inter-provincial sale of three-no-health food through the Internet, and destroyed a production den hidden in a farmhouse. Workers work in this den during the day and live here at night.

　　According to the police investigating the case, most of these three kinds of health care products are dirty and messy, and the formula is similar, which has remained unchanged for many years. Sun Moumou, a manufacturer of Sanwu health care products, introduced a classic formula of sexual health care products that has been circulating in the industry for many years.

　　According to the manufacturer of three-no health care products, the formula for making these sexual health care products has not changed for many years, either adding sildenafil to starch or adding silex to starch. So is it harmful to human body to take the health care products made according to this formula? The manufacturer Sun Moumou argued: "Like high blood pressure and heart disease, if you eat it in your stomach, there is no reaction. After eating it in your mouth, you can immediately solve it by drinking cold water."

　　Silex and sildenafil, two raw materials, are prohibited by the state in food. This kind of medicine is not as all is forgiven as he said. Patients with hypertension, heart disease and renal insufficiency will cause arrhythmia and other problems after taking this kind of medicine.

　　Not only the formula of this kind of sexual health food has remained unchanged for many years, but also the formula of the three slimming health food has been similar for many years. Not long ago, when Ms. Zhang was brushing her circle of friends, she saw an advertisement for a weight-loss product, claiming that it could accelerate the metabolism of the body on the basis of removing toxins from the body. However, after Ms. Zhang ate it for a while, she suffered from liver and kidney function damage.

　　Subsequently, the reporter sent this online celebrity slimming product to Nantong Food and Drug and Environmental Crime Investigation Detachment for inspection. The test found that this weight-loss product contains sibutramine, a drug prohibited by the state.

　　Fan Yaohui, deputy director of Nantong Food and Drug Administration, said: "Sibutramine has the effects of excitement and food inhibition, which may cause serious side effects such as elevated blood pressure, increased heart rate, anorexia, insomnia and abnormal liver function. Because sibutramine is relatively cheap, it has been repeatedly added to diet foods by criminals. "

　　It turns out that these amazing weight-loss products boasted by these functions are just sibutramine mixed with starch. In fact, many three-no-lose-weight health foods adopt this formula all the year round. However, the formula of the three-no health foods with different functions on the market is mostly "illegal drugs mixed with flour".

　　This formula of "flour+illegal drugs" has been used for many years and is not new. But why are these three-without-health products transformed into "online celebrity explosions" after many years, and their sales are extremely hot? One of the reasons is that they are constantly changing to meet the needs of consumers.

　　Maca health care, Shenbao tablets and probiotics are popular in the market, so they develop similar three-no products.

　　However, it is not enough to cater to the market demand. In order to turn these three-no health products into "online celebrity health products", it is necessary to use anti-counterfeiting to confuse the fake with the real.

　　Step 2: Make anti-counterfeiting to confuse the fake with the real.

　　In order to further gain the trust of consumers, some "three no" health foods have fabricated approval numbers by imitating regular health foods.

　　At this time, Sanwu health care products only look like real health care products, which is far from the expensive "online celebrity health care products". If these Sanwu health care products want to sell at a higher price, they need to make exquisite packaging and "foreign flavor" identity.

　　The exquisite packaging is also to set off the identity of the so-called "imported health care products". Some health products claim to come from Germany and the United States, but they are actually produced in small workshops in rural areas. As long as Sanwu health care products have been transformed in this way, their value has increased several times. A box of Sanwu health care products costing 3 yuan money can be sold for more than 70 yuan in one turn.

　　In this way, after layers of packaging, the three-no health care products produced in small workshops have become expensive "online celebrity health care products", and if you really want to sell these "online celebrity health care products", you have to promote them through advertising.

　　Yang Moumou, a second-level salesperson with the net name of "Huichuntang Batch Medicine", updates these health care products advertisements almost every day in his circle of friends, and sometimes even updates a few a day. According to him, the faster the advertisement is updated, the more customers you know, and the better the sales volume will naturally be.

　　Attracting consumers’ attention is only the first step in advertising. For these so-called online celebrity health foods, if people want to buy them with confidence, they have to blow more functions and ingredients.

　　A slimming health product claimed to be from Thailand, in which sibutramine is obviously banned, but the ingredients list says "seaweed powder", "green tea extract", "vitamin C" and "chitosan", and the corresponding efficacy is clearly marked after each ingredient, even the advertising language says "pure natural plant extract" and "safe without side effects". The effect of these advertisements is really good. The reporter searched this slimming product on an e-commerce platform and found that many online stores are selling it. I clicked on one of them and saw that the monthly sales reached more than 200.

　　Originally, it was a three-no health care product. After getting a beautiful package, adding an incomprehensible foreign language description, labeling it as genuine anti-counterfeiting, making up a false approval number, and then advertising and publicity, a "online celebrity health care product" was born. For many ordinary consumers, they simply can’t tell which are regular health care products and which are three-no health care products.

　　Regular health food is marked with the approval number of health food and the health food mark. Whether it is domestic health food or imported health food, you can find the health function, functional components, main raw materials and other information of health products on the website of the State Food and Drug Administration, but many consumers are unaware of it, which makes some unscrupulous merchants take advantage of it.

　　In recent years, criminal cases related to health food have generally shown an upward trend. In 2015, there were 432 first-instance judgments, 564 in 2016 and 741 in 2017. And the network has become a new channel for the sale of these three-no-health foods. After layers of packaging, these "three-no" products have transformed themselves into WeChat groups and friends circle, and become expensive "online celebrity health products". After eating these health care products, it is not effective to spend money for nothing. What is even more terrible is that spending money also eats your health. What should we do?

　　The regulatory authorities have the responsibility to strengthen network data monitoring and intensify the crackdown. Internet companies have the responsibility to manage their own platforms and prevent drugs and counterfeit and shoddy products that are explicitly prohibited by the state from circulating freely on the platforms. As consumers, we are also responsible for our own health. We should be careful about the sales promotion of our circle of friends. The more we blow it, the more we should polish our eyes.