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　　2. When did Beijing begin to apply for financial subsidies for household appliances trade-in? What time does it end?

　　The implementation period of the Implementation Measures for Household Appliances Trade-in promulgated by the Ministry of Finance, the Ministry of Commerce and other ministries and commissions is from June 1, 2009 to May 31, 2010. According to the requirements of this method, the Municipal Commission of Commerce, together with relevant municipal departments, actively carried out preparatory work, including identifying home appliance recycling enterprises and home appliance sales enterprises in this city through public bidding, and entrusting relevant associations to conduct research on the recycling price of used home appliances. After the preparatory work was basically ready, the home appliance trade-in work was officially started on August 10. Therefore, from August 10th, residents with local hukou or legal entities registered in this city can apply for financial subsidies when they sell old household appliances to the successful home appliance recycling enterprises and buy new ones from the successful home appliance sales enterprises. The subsidy policy will end on May 31st, 2010.

　　3. Can I buy new home appliances before selling old ones?

　　I can’t. According to the national regulations, the process of applying for financial subsidies for household appliances trade-in is: consumers first sell old household appliances to obtain a trade-in certificate, and then use this certificate to buy new household appliances before applying for financial subsidies, so there are strict procedural requirements. Some enterprises in this city are not only home appliance recycling enterprises, but also home appliance sales enterprises. They have the conditions to realize integrated services in the process of recycling old home appliances and selling new home appliances. On the basis of not violating the relevant provisions and requirements of the implementation measures, they encourage sales enterprises to innovate their working methods and provide consumers with more convenient services.

　　4. What are the subsidy targets and subsidy methods for home appliance trade-in?

　　First, give subsidies to buyers who sell old household appliances within the scope of subsidies and buy new ones. The second is to subsidize the transportation costs of recycling old household appliances within the scope of subsidies and sending them to dismantling and processing enterprises. Any legal entity that has registered in this city or registered in this city can enjoy the subsidy of old-for-new funds when selling old household appliances and buying new ones during the policy implementation period. It should be emphasized that the name of the unit and the name of the individual who sells the old household appliances and buys the new household appliances must be the same. In addition, buyers who have enjoyed the subsidy policy of "home appliances going to the countryside" may not repeatedly enjoy the old-for-new subsidy. Household appliance recycling enterprises can apply for freight subsidies when they buy old household appliances within the scope of subsidies from buyers and sell them to designated dismantling treatment during the policy implementation period.

　　5. What is the subsidy standard for each type of household appliances under the old-for-new policy?

　　Eligible buyers will be subsidized by 10% of the sales price of new household appliances when purchasing new household appliances within the scope of subsidy. The upper limit of subsidy for each type of household appliances is: TV 400 yuan/set, refrigerator (including freezer) 300 yuan/set, washing machine 250 yuan/set, air conditioner 350 yuan/set and computer 400 yuan/set. Taking TV sets as an example, buyers who buy TV sets below 4,000 yuan (including 4,000 yuan) are subsidized by 10% of the sales price; The sales price of TV sets is more than 4,000 yuan, and only 400 yuan is subsidized.

　　Recycling enterprises enjoy freight subsidies according to the number of old household appliances sold to dismantling enterprises. Specific subsidy standards are currently being formulated and will be announced separately.

　　6. How to sell old household appliances?

　　Buyers can make an appointment for home purchase by home appliance recycling enterprises through telephone and Internet, or they can transport old household appliances for sale to the nearest recycling site of home appliance recycling enterprises. The contact telephone number and address of recycling enterprises have been announced to the public through the website of the window of the capital, the website of the Beijing Municipal Commission of Commerce, the website of renewable resources recycling and some print media channels.

　　7. What is the procedure for applying for the subsidy for trade-in funds?

　　The buyer must first sell the old household appliances to the household appliance recycling enterprise, obtain the certificate of trade-in of household appliances uniformly printed by the state from the household appliance recycling enterprise, and then buy new household appliances from the household appliance sales enterprise with the recycling certificate. Household appliance sales enterprises audit the buyer’s recycling vouchers and related documents on behalf of the financial department. If it meets the requirements, the payment will be collected according to the sales price of new household appliances minus the subsidy. At the same time, guide the purchaser to fill in the "Application Form for Home Appliances Trade-in (Home Appliances) Subsidy Fund".

　　8. What information should I bring when I receive the subsidy?

　　The information that the purchaser shall provide when declaring the subsidy includes:

　　(1) Trade-in vouchers uniformly printed by the state;

　　(2) the identity certificate of the purchaser or relevant certificates of the legal entity;

　　(3) Application Form of Subsidy Fund for Household Appliances Trade-in (Household Appliances) (this application form is provided by the household appliance seller and filled in at the sales site).

　　9. How are home appliance recycling enterprises and home appliance sales enterprises determined? Will the follow-up increase?

　　Household appliance sales enterprises and household appliance recycling enterprises shall be determined by the Beijing Municipal Commission of Commerce in conjunction with the Municipal Finance Bureau through bidding. There are 16 home appliance recycling enterprises and 15 home appliance sales enterprises determined by the first batch of bidding in our city. Among the 15 recycling enterprises that won the bid, there are 7 production enterprises, 4 sales enterprises, 4 professional recycling companies and 1 dismantling and processing enterprise; Among the 15 home appliance sales enterprises that won the bid, there are 3 home appliance professional chain enterprises, 4 comprehensive large-scale retail enterprises and 8 home appliance production enterprises’ sales organizations, which fully embodies the requirements of the national "Implementation Measures for Trade-in of Home Appliances" for diversified enterprises to participate in recycling and sales. After the start of this work, if the market demand is large, we will supplement it appropriately through bidding.

　　10. How is the reference price for recycling old household appliances in this city determined?

　　Beijing Renewable Resources Recycling and Second-hand Goods Industry Association has made a reference price for recycling old household appliances by investigating renewable resources recycling enterprises, household appliances dismantling and processing enterprises, consumers and the second-hand goods market, taking into account the affordability of recycling enterprises, dismantling enterprises and consumers. The following two factors are taken into account in formulating the reference price: first, the recycled old household appliances can only be sent to dismantling enterprises for dismantling, but not for secondary circulation, so the price of the old household appliances sold is different from that in the flea market; Second, although the price of old household appliances sold by consumers may be slightly lower than the price of old household appliances entering the secondary circulation, consumers can get a 10% price subsidy for new household appliances after selling old household appliances, so it is still very cost-effective.

　　11. In the activities of selling old household appliances and buying new household appliances, which department should be consulted to solve the product quality or service quality problems?

　　The state has high requirements for enterprises participating in this trade-in activity of household appliances. All enterprises involved in recycling and sales are confirmed through bidding, which can be said to be the best among them. These enterprises have made commitments to service quality and commodity quality in participating in bidding activities; The Municipal Commission of Commerce will also sign an agreement with these bid-winning enterprises to clearly stipulate the responsibilities and obligations of the bid-winning enterprises; At the same time, the Municipal Development and Reform Commission will, in accordance with the Price Law and the Provisions on Administrative Penalties for Price Violations, earnestly strengthen price management, standardize the price behavior of enterprises that recycle, sell and dismantle household appliances with old ones for new ones, and announce the supervision and reporting telephone number and be responsible for handling it; The Municipal Administration for Industry and Commerce will give full play to the role of the "12315" consumer complaint reporting network, and accept and deal with consumer complaints and reports on home appliance trade-in products according to law; The Municipal Bureau of Quality Supervision is responsible for investigating and dealing with illegal cases of producing fake and inferior products in the name of replacing old appliances with new ones. Through supervision and management in all aspects, we will earnestly safeguard the legitimate rights and interests of consumers.

　　12. How to identify which enterprises are regular home appliance recycling and sales enterprises?

　　Consumers must identify the home appliance recycling enterprises and home appliance sales enterprises determined by government bidding when selling old household appliances and buying new ones. These two types of enterprises can be identified in the following ways: First, the recycling sites of all successful recycling enterprises must be hung with a unified logo of "Beijing Home Appliance Trade-in Recycling Sites", and the sales shops of all successful selling enterprises must be hung with a unified logo of "Beijing Home Appliance Trade-in Sales Stores"; Second, inquiries can be made through the website of the Window of the Capital and the website of the Beijing Municipal Commission of Commerce. The winning recycling enterprises, winning sales enterprises, dismantling enterprises and their recycling sites or sales stores have all been published on the website.

　　13. Can I return the purchased new household appliances if they have quality problems?

　　Consumers’ purchase of home appliances for trade-in products is also protected by relevant national laws and regulations on commodity quality, and enterprises must also abide by national laws and regulations to ensure product quality and safety. Relevant government departments will strengthen the supervision and inspection of the quality of trade-in products to ensure the quality of products.

　　14. Is there any time limit for purchasing new household appliances after selling old household appliances and obtaining recycling vouchers?

　　As long as the financial subsidy is implemented, there is no time limit in principle. However, in order to avoid the loss or damage of household appliances recycling vouchers, consumers are advised to buy new household appliances as soon as possible after selling old ones.

After basically completing the tasks of connecting "people" (social) and "content" (social media), WeChat has focused on connecting "products" (applets). Although the current mainstream product form is still App, the growth rate of WeChat applets is very eye-catching. According to QuestMobile’s report, from January 2017 to March 2018, the monthly activity scale of WeChat applets exceeded 400 million. Last month, the daily users of applets reached about 140 million, with a penetration rate of 43.9%. There is still a lot of room for improvement.

　

Then, among the three BAT companies, why only the WeChat applet has strong user traffic and ecological scene capabilities? In the WeChat ecosystem, how can small programs survive?

　

What is the difference between BAT applets?

　

In essence, applets are based on Super App, which constantly incubates countless sub-apps, making Super App a new mobile Internet infrastructure. When various needs are met by different applets, it is easy to grow an ecosystem similar to Apple App Store.

　

1. Ali applet bets on "new retail" and expands offline scenes.

　

Ma Yun once commented on WeChat. When he first came out, he was "shocked" and later felt "nothing more". In recent years, the impact of WeChat payment on Alipay in the fragmented payment scenario is obvious; Wechat applet is playing a big game of chess. Only a Pinduoduo hatched from the applet has become another trump card for Tencent’s strategic impact on Taobao’s e-commerce monopoly.

　

The incubation bases for Ali’s small programs are Alipay and Taobao. Alipay’s small programs are more tools for convenience, and they belong to the nature of "running out". A remarkable change in Taobao this year is that it is no longer a pure e-commerce platform, but a new online retail base. At present, O2O services such as "Taobao Takeaway" and "Flying Pig Travel" have been integrated in Taobao. The "Member Code" next to Taobao search box is actually a local life service business that diverts water to offline stores near users.

　

In the Taobao platform mode, in order to realize complex and non-standard service scenes, it is necessary to adopt the "applet" product form without downloading the installation package to better realize the closed loop of traffic. Because Taobao itself is the diversion base of Ali products, it has a strong technical accumulation for light applications and the product experience is not bad. However, Ali’s small program can only get through the e-commerce scene on the small program, but there is no way to enrich other formats. The profit model of Ali’s e-commerce determines that merchants still need to buy their own advertisements to buy platform traffic or rebates.

The number of local life services on Taobao homepage has increased, and the membership code is actually a store applet. At present, Alipay uses a relatively high-frequency bike-sharing applet.

　

2. The way out for Baidu applets is to advertise information flow.

　

The strength of Baidu’s link information is to link official website or webmaster. This advantage has been weakened by WeChat official account and the media in the WeChat ecosystem. Next, the trend for enterprises to do official website may be to make a small program (the cost of developing an App is relatively high). After all, in the past, there were 400 million users on the PC side, and every enterprise had official website, which is about the same as the current WeChat applet users. Therefore, it is really a bit late for Baidu to stop pushing applets.

　

The previous light Application didn’t work because Baidu didn’t have a fist-level app belt on the mobile side.In the past two years, the transformation of Baidu’s mobile terminal has been completed. In 2017, Baidu’s information flow advertising business developed at a growth rate of 20% from the previous month, keeping pace with the big search business. It is a cash flow business that Baidu has long invested in AI technology research and development. Later, in the information flow of Baidu mobile terminal, it is expected to access some small program sites with good experience, and the home page will be presented when the user pushes (recommends), without jumping to the customer’s App, and the experience is much better than the H5-style advertising landing page.

　

The author found that the "Youxin Used Car" applet was launched in the "Common Services" of Baidu App on April 12, and it has not been involved in the homepage.

　

The shortcoming of Baidu applet is that its mobile payment market share is small, and there is no way to completely open up payment scenarios in its own ecosystem; And perhaps only small program businesses that cooperate with Baidu can get the recommendation of "brand zone" and the traffic recommendation of home page, which will restrict the interest of many enterprise developers to enter.

　 　 　 Baidu applet is currently only used as a common service, and Youxin used car is used as a model to experience App, and there is no payment function for the time being.

　

How does the long tail applet survive in the "decentralized product ecology" of WeChat?

　 　

Many entrepreneurs and enterprises have been keenly aware that WeChat applet is replicating the logic of WeChat official account’s success. Few of the more than 20 million WeChat official account can really survive, and the pain points of small program operators are also closely related to the "decentralized product ecology" positioned by WeChat:

　　

The most important thing about WeChat applet service platform is not technology. The underlying technology of WeChat has been simplified. The real barrier is the accumulation of operational experience in different vertical industries, which is difficult for service providers who only do a few applet cases to cope with.The bonus of the applet is in front of us, but it is still a minority who can really play and catch it. The trial and error cost of this bonus window of about two years is high, which makes the applet service platform prone to "head-oriented" Matthew benefits.

　

Providing applet application services is a technical activity. For example, the logic of applet products in different industries, such as micro-e-commerce, smart restaurants, smart takeout, smart beauty industry, is definitely different, and the interaction of transactions in different scenarios, official website, stores or conference applets is also different.　

　

Although applets need more than 50 traffic portals, to solve the problem of difficult popularization of applets, we have to rely on the combination of "WeChat official account+Applet". WeChat official account fans have a high retention rate, but the entrance is deep, the opening rate is low, and there are many small programs with high frequency. If the users of small and medium-sized enterprises with long tail can give full play to the advantages of WeChat official account stock and small program increment, they can save a lot of promotion costs and enrich the promotion of small programs.

Zhang Xiaolong said that applets are not for e-commerce. It means that applets can be widely used in many application scenarios such as content, social interaction, stores, tools, etc. Perhaps content e-commerce, social e-commerce, fan marketing and local lifestyle services can be truly detonated through applets.

Author’s information: Reliable A Xing (Li Xing), WeChat official account: Reliable A Xing, founder of Reliable Hui, columnist of science and technology media, and personal WeChat is QQ number: 1598145405.

　　Stars who live in the spotlight are not only glamorous on the stage, but also the work arrangement behind the scenes and daily life are the focus of public attention. Recently, a reality show "Me and My Agent" reflecting the living conditions of artists and agents has attracted attention, which has opened a new perspective and revealed the working status of the agent profession and the inside story of the artist’s business image. While satisfying curiosity, the work orientation of "setting people up" has also caused controversy.

　　Question 1. Are the stars’ every move carefully planned by people?

　　Brokerage companies help stars enlarge their strengths and meet market expectations.

　　The program opened the life section of boss Yang Naizhen’s one-hearted entertainment. Zhu Yawen, Yuqi Zhang, White, Chun Xia, Nana Ou-yang and Bridgette joined with their brokers to expose the entertainment circle ecology behind the stars from the perspective of the workplace. From the internal meeting, you will find that the brokerage company has a clear division of labor, some are responsible for business cooperation, some are responsible for fashion, and as for film and television resources, there is also a special department responsible for docking. The daily affairs of stars are inseparable from these partners, and they control the future career direction.

　　Watching the lives of stars and brokers, the most curious thing is, are the so-called people created? It may be unexpected to some viewers that Zhu Yawen, who is loved by fans, is also facing an artificial dilemma. During the meeting, it was discussed whether Zhu Yawen should take the emotional variety "Heartbeat Signal 2". The agent bluntly said that Zhu Yawen’s presence in the program was too weak. Zhu Yawen is deeply rooted in the hearts of the people with the image of "walking hormone" through dramas such as "Red Sorghum", but the agent believes that "it is obviously a sexy person, but how can Zhu Yawen make fans feel excited when his wife and children are hot in Weibo every day?"

　　It can be seen that the people we see must be carefully planned and fired with a clear purpose; Everything a star says and does on the show is designed to serve people as well. This is not a practice, but the rules of the game that the whole industry has long understood.

　　Question 2: The agent closest to the star is not only as simple as having idol benefits?

　　The pressure of continuous rotation is so great that you cry, but you have to give the star a sense of security.

　　What is the life of a broker? In life, apart from changing companies and turning against each other, there are also many examples of stars and brokers becoming friends. Some examples of agents who marry stars encourage girls who have dreams of their idols.

　　White, an actor who became popular with "Soul of the Town", and Qi Zi, an agent, are not sophisticated in communicating with White, even though they are big. For example, to persuade White to broadcast live directly, he said, "I know you won’t agree". Boss Yang Tianzhen directly asked White if he needed to change people. "White, who is in a rising career, needs more experienced brokers, while Qizi, who has been in business for a short time, is not fully qualified." In fact, brokers are not only close to idols, but also need to provide reliable services with enough professionalism.

　　Journalists often deal with stars, and they have to go through the broker’s "pass" first. The "difficult" agent will help the artist to block out many complicated things, and also maintain the image of the star through many requirements. When the star has a public opinion crisis, it is especially a test of the public relations ability of the brokerage team. How to make stars speak at the right time and keep silent at the right time all test professionalism.

　　Question 3: What should the broker do when he meets a star who doesn’t "cooperate"?

　　In addition to crisis public relations to reverse public opinion, we should also persuade stars to "speak less"

　　In the program, Yang Tianzhen and the company’s brokerage team mentioned at the meeting that the biggest problem of Yuqi Zhang, who was riddled with divorce gossip, was that she didn’t play cards according to common sense, which made the brokerage team passive and "created an opportunity and ushered in a dilemma". This directly led to the current business inquiries (that is, business cooperation) in Yuqi Zhang have stopped.

　　People who eat melons should still remember that Yuqi Zhang went to divorce because of her husband’s accusation of domestic violence and the exposure of marital conflicts. The powerful brokerage team miraculously helped her reverse the trend of public opinion by setting up a woman who dares to love and hate. However, news of their remarriage appeared, and the onlookers felt that they had been "fooled". Then spread all kinds of gossip, even marital infidelity, Yuqi Zhang responded in honest and frank, Weibo. The tug-of-war with her ex-husband exhausted the public. Faced with such a repeated public image, it is too difficult for the team to create a convincing person for her.

　　The program faces this topic directly, pointing out that Yuqi Zhang, who is impulsive and always doesn’t play by common sense, is hard to be "restrained". Xiao Yuya, the agent, gets along quite artistically with Yuqi Zhang. She needs to "converge" on such an embarrassing topic when chatting with Yuqi Zhang. She loves to eat, and she chooses to outflank the topic while eating hot pot.

　　The work is the best personal design.

　　After the program was broadcast, some netizens posted a post asking, if it were you, would you like to sign up for such a company? The highest praise reply is very intriguing: "If I am an actor, I won’t. If I am a star, I will."

　　Yang Tianzhen was asked in the program, "Do you have an 800 marketing number?"? Subsequently, the controversy of "leading customers to set up" was triggered, and she shed tears at the company’s 5 th annual meeting. There is also public opinion that this reality show "poison tongue" is Yang Tianzhen’s "whitewashing conference".

　　Last year, Zhu Yawen won the championship in "Coming to the Sound", and the dubbing of "Baby" stunned fans. This year, she was officially declared as a permanent guest of the hit variety "Run". However, in recent years, film and television works have not impressed the audience deeply. Some netizens questioned that spring and summer used to be radiant when they took the film at a young age, but now they are wasted in variety shows and become "mediocre." When positioning artists, we often consider the solidified marketing positioning, but ignore the individuality of artists to some extent. Some netizens bluntly said, "There are good-looking dramas when eating every day, and there are good songs to listen to when walking. I hope to know artists from my works instead of Weibo’s hot search and headlines."

　　The insiders believe that it is not long-term to rely on the establishment of people. It provides artists with staged heat at most. After repeated operations several times, the artist’s freshness is almost squeezed. Marketing this matter is too much. As a profession with great commercial value, the artist’s image naturally needs to be carefully polished, highlighting his personal characteristics, but the design of people should also conform to his own reality, and it is unsustainable to force people to design. There are countless examples of the collapse of the entertainment industry.

　　Yangzi Evening News/Yangyan reporter Zhang Nan

　　IT’S TiME is now, smart future! On May 25th, FAW Toyota’s "Smart Beauty, Bipolar" flagship sedan 2023 Asian Dragon was officially launched, the official guide price is 199,800 yuan – 279,800 yuan, the whole series includes 2.0L fuel, 2.5L fuel and 2.5L intelligent electric hybrid dual-engine three power versions, a total of 10 models, will be "intelligent electric hybrid dual-engine, T-Pilot intelligent driver assistance system, Toyota Connect intelligent interconnection" three intelligent technologies as the core, demonstrating the value model of B + class cars with bold breakthroughs and ingenuity, and bringing extreme refinement to the new urban middle class loyal to themselves. Travel life.

　　Dual up the ante flagship driving fun

　　The electrification wave of the automobile market is intensifying. With an intelligent determination that goes beyond new energy and traditional drives, FAW Toyota actively embraces change and vigorously promotes HEV models to enter more families. The 2023 Asian Dragon product lineup has also ushered in a major adjustment. Among them, 2.5L gasoline-powered models have been streamlined to 2, 2.5L intelligent electric hybrid dual-engine models have been increased to 5, and an enterprising version and 20th anniversary platinum commemorative edition have been added to meet the needs of users for green travel with a richer selection of models.

　　The 2.5L intelligent electric-hybrid dual-engine power system equipped with the 2023 Asian Dragon adopts the TNGA 2.5L DYNAMIC FORCE engine with both hot topic efficiency and high power output. It is designed in combination with the miniaturization, lightweight and high-efficiency technology of the hybrid system to achieve a maximum power of 160kW. It is matched with a high-efficiency and low-loss E-CVT gearbox with a lightweight structure to achieve a low fuel consumption performance of 4.71L/100km (WLTC operating conditions), allowing users to enjoy driving control at will while still obtaining satisfactory fuel economy.

　　Users who have a soft spot for traditional fuel power can also get a driving experience that is both power, economy and smoothness on the 2.0L gasoline version and the 2.5L gasoline version of the Asian Dragon. The TNGA 2.0L engine on the 2.0L gasoline version is light in weight, low in center of gravity and strong in power. With the Direct Shift-CVT gearbox, it is equipped with sensitive shift control to achieve a smooth and flexible driving texture. The TNGA 2.5L DYNAMIC FORCE engine on the 2.5L gasoline version is paired with the Direct Shift-8AT gearbox, which gives users the driving pleasure of human-vehicle integration and seamless switching with multi-gears, ideal gear ratio and fast gear shift time.

　　Under the support of TNGA architecture, 2.0L, 2.5L gasoline and 2.5L intelligent electric hybrid dual engine form the three power lineups of the 2023 Asian Dragon, providing users with "high energy, low consumption, surging and wanton" "flagship driving fun" for different driving habits.

　　Smart empower flagship smart fun

　　To become a flagship car with both a sense of premium and a sense of value, safety is the cornerstone of all good travel. Toyota continues to adhere to the goal of "zero casualties in traffic accidents", supported by the construction of a comprehensive safety system that integrates people, vehicles and traffic environment, and promotes the continuous improvement of intelligent driver assistance technology. The 2023 Asian Dragon is equipped with T-Pilot intelligent driver assistance system, which assists users in safe driving in complex and changeable travel scenarios through intelligent sensing, anticipation and processing technology. Among them, 2.0L XLE Premium Edition, 2.5L Touring Premium Edition, 2.5L Dual Engine XLE Premium Edition/20th Anniversary Platinum Commemorative Edition/Limited Flagship Edition are also equipped with PVM panoramic monitoring system, which can monitor the surrounding conditions of the whole car 360 degrees through four cameras located at the front, sides and rear of the car, adding another guarantee for safe travel.

　　Safety above, wisdom empowers, the 2023 Asian Dragon is equipped with Toyota Connect intelligent interconnection, which connects the vehicle to the back-end data center and call center through the in-vehicle communication module, providing users with a full range of vehicle to everything services 365 days X24 hours. Among the high-end models, digital keys are also added, and smart phones can lock, unlock, and start the car without a physical key. In addition, car owners can also share car usage rights with their family or friends’ mobile phones through digital keys, allowing them to control and use the vehicle through their mobile phones. Even if they are thousands of miles away, they can share their cars at any time and easily enjoy "flagship smart fun".

　　Comfortable upgrade, flagship luxury fun

　　As Toyota’s global flagship sedan, the Asian Dragon has been dedicated to providing luxury, comfort and convenience for new middle-class users since its inception.

　　The bold and charming, ingenious luxury design highlights the flagship positioning. The 2.0L fuel version and the 2.5L dual-engine version use the upper and lower integrated high-brightness modular front grille, which is carefully crafted and full of taste; the 2.5L fuel version uses the dot matrix mesh-shaped front grille, and the three-dimensional lines from the center to the two sides are combined with the streamlined body, revealing a unique and powerful dynamic posture. The 18-inch bright silver rims and titanium gray rims on the high-end model are equipped with two styles, either luxurious and atmospheric, or strong and powerful, adding points to the overall light luxury sports temperament of the 2023 Asian Dragon. The 2.5L dual-engine 20th anniversary platinum commemorative edition also has the exclusive logo of FAW Toyota’s 20th anniversary, which further enhances the sense of dignity and exclusivity.

　　For the interiors that accompany users every day, the Asian Dragon has always created a driving experience that is both advanced and warm through high-quality materials and rich configurations. The 2023 Asian Dragon adheres to its advantages and enjoys further upgrades. Among them, the front seats of the 2.5L Touring Premium Edition, the 2.5L Dual Engine XLE Premium Edition and above are upgraded to ventilated seats, so that drivers and passengers can enjoy a comfortable travel experience at all times.

　　In addition, the 2023 Asian Dragon high-end model will also upgrade the wiper from intermittent to rain-sensing, allowing the owner to remain calm and graceful even if the weather changes suddenly during the journey.

　　20 years of love, affectionate courtesy and easy purchase

　　FAW Toyota is user-oriented and insists on "making better cars" for users, building a base of tens of millions of users with high-quality products. Since it was first introduced by FAW Toyota in 2019, Toyota’s TNGA architecture global flagship car, the Asian Dragon, has achieved the flagship style of "Smart Beauty, Bipolar" through a bold design that refreshes cognition, fine workmanship that seeks perfection, precise control that is as satisfying as a person’s desire, and a comfortable and comfortable silent space. It has become a popular product in China’s mid-to-high-end car market. In 2021, it won the "Best Car" award at the "China Automobile Festival", which is known as the "Oscar of the automotive industry", and became the highest "pole" in China’s B + class car market in one fell swoop. Backed by FAW Toyota, it has a strong product strength and quality, and has won the reputation of users. With a 3-year value retention rate of 66.42%, Asia Dragon topped the domestic medium-sized car value retention rate list in the China Automobile Value Retention Rate Ranking of the Automotive Finance and Value Retention Research Committee released in the first quarter of this year. The strength interpretation is "strict only for thoughtfulness, high quality and excellent value escort".

　　2023 coincides with the 20th anniversary of FAW Toyota. In order to thank users, from now until May 31, FAW Toyota has prepared triple benefits for users who newly purchase Asian Dragon, including: 0 interest for 2 years, ultra-low down payment/long-term financial plan, 0 pressure easy purchase, 40% down payment 0 interest rate for purchasing double engine models; up to 6,000 yuan subsidy for replacement of gasoline version, up to 10,000 yuan gift for replacement of double engine; lifetime battery quality assurance for purchasing double engine models. Interested friends can consult local dealers for more welfare information.

　　With FAW Toyota blowing the charge for the new era of electrification and intelligence with its full-dimensional technology upgrade covering power, smart driving and human-machine interaction, the 2023 Asian Dragon of Zhiji Xinjing is fully loaded with trendy technology and comfortable configuration. It will fully implement FAW Toyota’s "IT’S TiME at the moment, smart future" new proposition, with high quality under Toyota’s QDR standard as the base color, and TNGA’s global flagship "Smart Beauty, Bipolar" as the logo, "mass production happiness" for more urban new middle-class people who pursue style and connotation. (FAW Toyota, photo provided)

　　A staff member of Qingdao Real Estate Registration Center privately uploaded Fan Bingbing Li Chen’s purchase information and has been fired; Fan Bingbing is learning about the situation

　　According to the Beijing News, recently, the news that Fan Bingbing Li Chen purchased nearly 10 million real estate in Qingdao was exposed, and some netizens posted pictures of housing property rights information. Some netizens questioned that the relevant staff of the Qingdao Municipal Bureau of Land, Resources and Housing (hereinafter referred to as "Qingdao Housing Administration") were suspected of using their positions to violate and disclose citizens’ personal privacy information, and complained on the official website of the bureau.

　　Yesterday afternoon, the Qingdao Housing Administration informed that a staff member of the Municipal Real Estate Registration Center had inquired about the purchase information of the party without authorization and sent it to the personal WeChat family and friends group, resulting in the leakage of the party’s purchase information. The staff member has been fired. And expressed his apologies.

　　Users complain to the Housing Authority for leaks

　　On March 14, a WeChat official account focusing on entertainment news published an article, which first exposed the news that the two "purchased nearly 10 million luxury houses in Qingdao".

　　The official account article quoted an internal whistleblower as saying that the new house purchased by "Chenbing" currently only paid 5 million down payment, and it was a one-time payment, of which Fan Bingbing contributed 4 million, and the remaining 1 million was paid by Li Chen, and the real estate certificate wrote two names.

　　The above-mentioned article also attached pictures of the property rights information of the two people who bought the house. The poster said that the picture was provided by netizens and their name was watermarked on the picture. In the picture, the property rights number, property rights value and other information are clearly visible; in the "name of the right holder" column, the names of "Fan Bingbing" and "Li Chen" are listed, as well as the ID number that has been mosaic.

　　Tiandu, an online user, said that the relevant staff of the Qingdao Municipal Housing Administration were suspected of using their positions to leak and violate Li Chen Fan Bingbing’s personal privacy, "violating work norms and behaving badly." As of yesterday afternoon, a total of four netizens had complained in the "Discipline Violation Report" column of the official website of the Qingdao Housing Administration.

　　Official dismissal of disciplinary personnel

　　Yesterday afternoon, the official Weibo account of the Qingdao Municipal Housing Administration announced the results of the investigation. The report said that a staff member of the city’s real estate registration center violated work discipline and inquired about the party’s house purchase information without authorization and sent it to the personal WeChat family and friends group, resulting in the disclosure of the party’s house purchase information. "In view of the staff’s behavior violating the relevant regulations on the inquiry and protection of real estate registration information, the staff member has been dismissed." At the end of the notice, the party was also apologized.

　　At about 5pm yesterday, Fan Bingbing’s agent said that he had not yet paid attention to the notice from the Qingdao Municipal Housing Administration and "went to find out the situation first".

　　■ Focus

　　Where are the boundaries of celebrity privacy?

　　"As long as the privacy of celebrities is not in the public interest, it should be protected"

　　After the incident, some netizens argued that Fan Bingbing and Li Chen, as popular celebrities, were public figures and that privacy related to public interest should be relinquished.

　　"The current law in our country does not clearly define the concept of a public figure." Cao Hanbing, assistant director of Beijing Mugong Law Firm, said that the current consensus in academia and industry is that public figures should make certain "concessions" to their privacy rights compared with ordinary people. Wang Kai, an associate professor at the School of Media and International Culture at Zhejiang University, said that privacy is related to the most basic human dignity, personal freedom and peace of life of everyone. Both men believe that such concessions are not borderless and have no bottom line. Violations of the privacy rights of public figures also bear legal responsibility.

　　"Whether it is related to the public interest is the basic principle for measuring the privacy boundaries of public figures." Wang Kai believes that in the above incident, the staff of the Qingdao Real Estate Registration Center illegally inquired about the purchase information and sent it to the WeChat group, as well as the WeChat official account that first published the news, have violated the privacy information of Fan Bingbing and Li Chen. "Although the ID number, real estate address, etc. are mosaic, these information have no public interest."

　　Is it reasonable to fire the leaker?

　　"Relative punishment is not heavy", which constitutes a crime and can be investigated for criminal responsibility

　　"If the leaker infringes on the civil rights and interests of others, he can be required to bear civil liability according to law; if he is suspected of violating the law, he can be given administrative punishment according to law; if it constitutes a crime, he should be investigated for criminal responsibility according to law." Lawyer Cao Hanbing said that at present, the law of our country has clear provisions on the infringement of privacy rights.

　　Previously, in two incidents, including the exposure of Faye Wong’s file photos and the exposure of the identity information of Li Yifeng and Yang Yang, many of the staff involved were given warnings and suspended. Is the punishment for dismissing the leaker too severe?

　　Article 26 of the "Interim Regulations on Real Estate Registration", which came into effect on March 1, 2015, explicitly requires that "real estate registration institutions, real estate registration information sharing units and their staff shall keep real estate registration information confidential."

　　For violations of the above requirements, Article 32 of the regulations also makes it clear: "Real estate registration agencies, real estate registration information sharing units and their staff, units or individuals who inquire about real estate registration materials violate state regulations, disclose real estate registration materials and registration information, or use real estate registration materials and registration information for improper activities, causing damage to others, shall bear the liability for compensation according to law; the relevant responsible personnel shall be punished according to law; if the relevant responsible personnel constitute a crime, they shall be investigated for criminal responsibility according to law."

　　"The staff who leaked real estate information was fired this time, and the punishment is relatively not heavy," Cao Hanbing, a lawyer, said.

　　What should I do if my privacy is leaked?

　　You can complain to the police; you can also ask the other party to apologize.

　　"First of all, we need to raise awareness of privacy protection." Lawyer Cao Hanbing said that in order to safeguard their rights to personal privacy, citizens should first know what personal privacy rights are. "Address, phone number, ID information, property status, etc., are all personal privacy."

　　"When citizens discover that their private information has been infringed, they have the right to ask the leaker or the unit to delete the relevant information or take other necessary measures to stop it," he said. If a citizen’s personal private information is posted online, the party concerned can immediately notify the network service provider in writing and require necessary measures such as deletion, blocking, and disconnection of links. "If the network service provider fails to take necessary measures in a timely manner after receiving the notice, it will be jointly and severally liable for the expanded part of the damage."

　　Lawyer Cao Hanbing said that any organization or individual who steals or otherwise illegally obtains, sells or illegally provides citizens’ personal electronic information to others, as well as other illegal and criminal acts of private information, "the parties can immediately report to the public security organs, or they can immediately complain to the relevant competent departments."

　　"The infringed party can also file a lawsuit according to law, asking the other party to apologize, eliminate the impact, compensate for losses, etc.," he said.

　　However, the Beijing News reporter found that most of the stars involved in the above two star leaks did not ask the staff involved to apologize or compensate.

　　Writing/Beijing News reporter, Yang Feng, intern, Sun Yi

I am a part-time "driver" and have been working for a year, but the company that operates the "driver" platform has not signed an employment contract with me or paid me social insurance. I went to labor arbitration, but the arbitration did not support me. Can I go to court to sue the company and ask the company to compensate me?

Don’t worry, Shijingshan Court has just heard a similar case recently, let me know!

case review

Mr. Wang sued the company that operated a "driving" platform to the court, saying: Wang recruited online through the company that operated the "driving" platform, and the position was "driving" driver. The agreed basic salary was 3,000-6,000 yuan/month, and there was another commission according to the number of orders received. After joining the company, the company has refused to sign an employment contract and pay social insurance. Wang believes that he joined the company after going through the company’s recruitment, interview, training and other processes, abided by the rules and regulations of the "driving" platform at work, obeyed the command, accepted various punishment measures, and formed a managed and managed labor relationship with the "driving" platform. Therefore, he proposed to confirm that he had a labor relationship with the company, and the company paid him double the wage difference of the employment contract and economic compensation for the termination of the employment contract. In this regard, the defendant company defended that the company developed a mobile phone software to provide "driving on behalf of" service information, which served as a platform for providing information and assumed the role of information transmission. The cooperative relationship between Wang and Wang was an equal civil subject, not a labor relationship. When and where Wang took orders was determined by Wang and was not subject to the constraints and management of the "driving on behalf of" platform; the "driving on behalf of" driver directly collected compensation from customers who accepted the "driving on behalf of" service, and paid information service fees to the "driving on behalf of" platform; the "driving on behalf of" platform and the "driving on behalf of" driver had an agreement on service specifications. If a customer complained about the "driving on behalf of" driver, the driver would have to pay a certain fee to the platform and bear the responsibility for breach of contract.

trial result

According to the "Notice of the Ministry of Labor and Social Security on Matters Related to the Establishment of Labor Relations", the establishment of a labor relationship requires the following conditions: (1) The employer and the worker meet the main qualifications stipulated by laws and regulations; (2) The labor rules and regulations formulated by the employer in accordance with the law apply to the worker, and the worker is subject to the labor management of the employer and engages in the paid labor arranged by the employer; (3) The labor provided by the worker is an integral part of the employer’s business. That is to say, the establishment of a labor relationship requires that the laborer provides paid labor to the employer, the laborer receives labor remuneration and related welfare benefits from the employer, and the laborer and the employer form a subordinate relationship with personal freedom under the control of the employer within the scope of labor, obeying the division of labor and arrangements, observing labor discipline, and accepting the management of the employer as the main content.

As a "chauffeur" driver, Wang could work part-time or full-time, and his working hours were controlled by himself, which did not meet the standards for the determination of labor relations. Although the work license and photos of work clothes submitted by Wang as evidence were marked with the name of the defendant company, they were not enough to prove that the two parties had a labor relationship. Therefore, the Shijingshan Court rejected Wang’s lawsuit. Subsequently, Wang appealed, and the 2nd-Moderround Court upheld the original judgment.

At present, "driver-on-behalf" platforms generally use methods such as entering into cooperation agreements with "driver-on-behalf" drivers, accepting labor dispatch, and recruiting full-time drivers to solve the problem of the source of "driver-on-behalf" drivers. Therefore, the legal relationship established between "driver-on-behalf" drivers and "driver-on-behalf" platforms depends on specific circumstances. That is to say, if you are not engaged in the "driver-on-behalf" industry, you need to consider whether the two parties meet the corresponding circumstances to determine whether the labor relationship is established.

Therefore, when "chauffeur" drivers engage in "chauffeur" work, they should understand the legal relationship clearly in advance to avoid any deviation in understanding and the suspension of social insurance payments.

In addition, "driver-on-behalf" drivers have accidents during the "driver-on-behalf" period, and victimization and injury incidents occur from time to time. In some cases, because the "driver-on-behalf" platform does not have a labor relationship or a labor relationship with the "driver-on-behalf" driver, the "driver-on-behalf" driver cannot enjoy work-related injury insurance benefits or requires the "driver-on-behalf" platform to bear the responsibility of the employer, and can only bear the above losses by himself, so the "driver-on-behalf" driver himself bears a greater risk.

In this regard, on the one hand, the judge suggested that "chauffeur" drivers can improve their safety awareness, consciously abide by various traffic laws, and purchase personal insurance when conditions permit; on the other hand, the judge suggested that the "chauffeur" platform should pay attention to the business training of "chauffeur" drivers to reduce the probability of accidents from the source. In addition, it is hoped that the "chauffeur" platform can provide drivers with relevant insurance products that are more suitable for the "chauffeur" profession while pursuing commercial interests, strengthen the safety protection of "chauffeur" drivers, and eliminate the worries of "chauffeur" drivers.

Contribution | Beijing Shijingshan Court

Editors | Li Xuejie, Wang Xi

The picture comes from the Internet

Beijing Higher People’s Court

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jingfawangshi@163.com

Special feature of 1905 film network　After waiting for 12 years and 4727 days, it’s finally here!

At present, the film has been officially released nationwide, and the total box office of pre-sale has easily exceeded 100 million.

In this sequel, we will follow the hero and heroine Jack and Neytiri, who are married and have children, to dream back to Pandora, the magical planet, and witness them fighting for their homeland again.

More specifically, the director also unlocked a brand-new map for the audience — — Pandora’s sea world.

Beautiful underwater landscape, various marine life and breathtaking underwater adventure, just like the title "The Way of Water", the film also presents an amazing underwater visual feast.

As we all know, Cameron has a deep emotional connection with the ocean. Avatar: The Way of Water is also regarded by him as "a love letter to the deep sea."

However, Cameron also bluntly said that the difficulty of underwater special effects has increased exponentially. "No matter what problems encounter water, they are ten times more difficult than before."

As a global leader in film technology innovation, how did Cameron overcome many difficulties and create this underwater spectacle for the audience? In order to answer this question, we also specially interviewed Sun Xun, a well-known underwater photographer in China, who was in charge of underwater shooting of such films, and jointly revealed the unknown stories of "water drama" shooting at home and abroad.

Only Cameron can do it.

What are the highlights of the underwater shooting of Avatar: The Way of Water?

Looking back 13 years ago, almost single-handedly, it set off a wave of 3D movies around the world, and also promoted the comprehensive innovation of virtual shooting technology.

Cameron has been at the forefront of film technology for 40 years. When the existing technology can’t keep up with the settings in his mind, it is his methodology to develop new hardware and new systems, and this time is no exception.

The difficulty of Avatar: The Way of Water lies in how to complete large-scale and high-quality motion capture underwater. Before this, a series of blockbusters, such as Avatar, used the method of "dry filming and wet filming".

Sun Xun explained to us that the so-called "dry shooting wet" is actually a kind of "lazy" technology, that is, the actors shoot on the land stage, hang Weiya to simulate the movement in the water, and add smoke, filters and post-effects to create the underwater effect. The advantage is that the operation and cost are controllable, but the disadvantage is that it is not real enough, such as clothes and hair swinging does not conform to gravity.

The behind-the-scenes team also suggested this method to Cameron, but out of the pursuit of realism, Cameron insisted on performing and capturing in the water.

To this end, the team had to spend five years to upgrade a whole system, and it took eighteen months to complete all the underwater performance capture and shooting, with the aim of 100% restoring the expression and underwater state of real actors.

This technique was also tried in Cameron’s production, and the scene where Alita plunged into the water to find the mecha was captured by stuntmen performing underwater.

The main venue for the underwater performance of Avatar: The Way of Water is a huge water tank with a capacity of 900,000 gallons, which can reproduce the real marine environment, including water waves and waves.

The water tank is also equipped with a propeller system called "runway", which consists of two marine propellers with a diameter of 6 feet, and is used to create waves in the water tank.

In order to make the performance capture technology work underwater, the water quality must be clear and transparent. Cameron wanted the actors and the camera crew to shoot in scuba diving suits, but found that the breathing apparatus would cause disturbance to the water body.

In this way, there is only one choice: everyone who works in the water tank must hold their breath. Therefore, the actors learned free diving under the guidance of internationally renowned Kirk craik.

Among them, 73-year-old sigourney weaver can hold her breath statically for 6 minutes and 30 seconds after training. He won the championship in 7 minutes and 14 seconds, which also broke the record of Tom cruise’s single free dive shooting.

Of course, some difficult movements need synchronized swimmers and gymnasts to achieve. According to statistics, the crew, including actors, photographers and security officers, completed 200,000 free dives to make this blockbuster.

The underwater 3D camera used in Avatar: The Way of Water is also very exquisite. It is a DeepX 3D photography system developed by Australian photographer Pavel Acto, which can greatly improve the image quality and clarity, and at the same time reduce the distortion of ordinary underwater cameras.

Later special effects are also essential. Cameron once again cooperated with Vita Studio to restore the subtle expressions of each character and create an immersive water world wonderland.

Cameron described it this way: "Whether tons of water are stirred by the fins of large creatures or small raindrops are trickling down someone’s cheeks, we have to study the trajectory of water. At the time of filming, we were doing water simulation. The complexity of this film goes up five steps. The tools we developed are of great significance to the entire special effects industry. "

No matter in the early or late stage, the efforts of the creative team all point to the same key word, that is, "reality", that is, to bring the audience the ultimate visual experience like a documentary.

However, Cameron also reiterated that technology must serve the arts. "People’s tears when watching Titanic are not for special effects. In Avatar: The Way of Water, we should also strive to balance technology and emotion."

Go ahead in exploration

Underwater shooting in China has "set sail"

There is such a line in the movie: "The way of water connects everything, transcends life and death, and remains unchanged forever." Indeed, the ocean accounts for 71% of the earth’s surface area, and the deep blue sea breeds the source of life, but also hides the infinite unknown.

It is this yearning for the mysterious ocean that drives generations of filmmakers to explore underwater beauty with their lenses. As early as 1954, in the film "Black Lake Demon Pond", pioneers began to try underwater film machine photography. In the following 70 years, technology and equipment have been constantly innovated and upgraded.

In contrast, the underwater photography industry in China started relatively late. Sun Xun told us that when he entered the business around 2014, the domestic underwater photography team was still very scarce.

Over the years, he and his team have participated in the shooting of a series of films such as Shadow and Fire Hero, and witnessed the progress of the industry all the way. Behind the scenes, every play is a process of constantly overcoming difficulties.

　

Underwater lens in Shadow

For example, in "Heroes of Fire", in order to create a realistic explosion effect of oil pipelines, the art and props group "modulated" pieces of sticky oil with starch and pigments, and also put in fresh scallops, oysters and other seafood, and the flame was also really burning.

After two days of shooting, cameras, diving equipment and everyone’s faces were covered with black oil, which was a great challenge for photographers.

Starring "Care for You" is to do enough work in aesthetics. Sun Xun recalled that the director attached great importance to the aesthetic feeling of the lens and showed the emotions of the characters with light and shadow in the water, which was a valuable attempt of domestic films in underwater photography aesthetics.

In the film directed, there are also a lot of real water plays. In order to pursue real visual effects, the crew also made a special trip to the Baja studio in Mexico where Titanic was filmed.

When filming the forced landing of the plane, the team specially purchased a retired Airbus 320 plane and took a real shot in the reservoir, which truly restored the whole process of the plane sinking. Lin Chaoxian also personally dived to 18 meters underwater with him to film the desperate escape process.

Sun Xun said frankly that in daily work, the most common problem is the crew’s lack of experience in underwater shooting and lack of cognition. They often have to communicate with each other from scratch and adjust the shooting plan step by step.

"The simplest example, many directors think that throwing people into the water after murder will sink, but it is not like this. People should be floating. What actions can be done and what can’t be done in the water? Many crews lack pre-evaluation, which is the most common problem we encounter, "Sun Xun said.

Sun Xun in the filming.

Of course, with the continuous enrichment of shooting experience, domestic teams have also made visible progress in this field. For example, in the new film "She Disappeared", there is no small breakthrough in underwater shooting.

"A large part of this play is underwater. On the one hand, there are many scenes, not just a few shots, but the plot of the whole play. On the other hand, the scheduling is particularly perfect and the completion is very high. I am very much looking forward to the release of this film."

He also revealed that the two leading actors went into battle in person and worked together to complete the underwater scene. "Zhu Yilong is quite experienced in diving. NiNi has a collarbone injury, but he also took a shot with diving equipment on his back. Both actors worked hard."

Sun Xun also specifically mentioned that in recent years, the development of underwater photographic equipment in China is remarkable. Many equipment used by foreign filmmakers are made in China, but there is still room for improvement in industrial process, systematization and detail control.

More importantly, he hopes that film creators can boldly fly their imaginations and bravely try things that no one has tried before. "Whether it is the progress brought by hardware upgrade or the upgrade of script creation, we look forward to working with the director to complete something that really makes people shine."

This is exactly what Cameron and Avatar: The Way of Water mean to the film industry. Maybe it can’t surpass the box office peak of its previous work in the end, but it won’t detract from its contribution in the field of technological innovation.

"Cameron is a person who rushes to the front line. He is always exploring things outside the circle and challenging the limits of technology. It’s a very exciting thing for a technical controller like us, "Sun Xun said with emotion.

Just like in the documentary "Deep Sea Challenge", Cameron successfully dived to the bottom of the Mariana Trench by driving the "Deep Sea Challenger" and set a world record for single-person deep diving:

"We have to do what others can’t do."

Since November 2022, ChatGPT, a chat robot developed by American artificial intelligence research company OpenAI, has quickly become the fastest-growing consumer-grade application in history, attracting widespread attention. The emergence of ChatGPT has become the tipping point of the development of artificial intelligence, which has promoted the competition of scientific and technological innovation in various countries to enter a new track. The leap of technology will inevitably lead to in-depth observation in application scenarios. No matter how smart artificial intelligence services become, adapting to and meeting the needs of human development is always the fundamental direction. Facing the future, discussing ChatGPT’s important influence on people’s mode of production, lifestyle, way of thinking, behavior mode, values, industrial revolution and academic research will help us to use and manage this technology correctly and then think about the development prospect of artificial intelligence.

Hegel mentioned the concept of bubble burst in the Ethical System, which meant that the process of destruction was like an expanding bubble bursting into countless tiny water droplets. If we look at the development of artificial intelligence technology with this concept, we will find that it is more consistent. After the artificial intelligence bubble burst in 1956, it became many tiny water droplets and splashed everywhere. There are AlphaGo and so on in chess; There are AlphaFold and so on in scientific research; Language dialogue includes LaMDA, ChatGPT, etc. Image generation includes Discord, Midjourney and so on. These technologies have gradually converged into a force, which has involved mankind in an era of intelligent generation.

ChatGPT: generating and embedding

Generation constitutes the first feature of ChatGPT, which means innovation, but this is questioned. Chomsky believes that ChatGPT discovers rules from massive data, and then connects the data according to the rules to form similar content written by people, and thinks that ChatGPT is a plagiarism tool. This view is somewhat inaccurate. In the process of ChatGPT generation, something new is produced. However, this is not new in the sense of existence, that is to say, it does not produce new objects, but finds unseen objects from old things through attention mechanism. In this sense, it belongs to the new in the sense of attention. In 2017, a paper entitled "Attention is All You Need" proposed transformer based on the concept of attention, and later ChatGPT used this algorithm. This technology uses self-attention, multi-head-attention and other mechanisms to ensure the emergence of new content. Moreover, ChatGPT may also generate text by reasoning, and the results can not be summarized by plagiarism.

Embedding constitutes the second feature of ChatGPT, and we can regard the embedding process as enriching some form of content. The development of intelligent technology is divorced from the track of traditional technology development. Traditional technology is often regarded as a single technical article, and its development presents a linear evolution model. However, the development of intelligent technology gradually shows embeddability. For example, as a platform, smart phones can be embedded with many apps. ChatGPT can be embedded in search engines and various applications (such as various word processing software). This kind of embedding can obviously improve the ability of agents. This is the basis of ChatGPT enhancement effect. According to Statista’s statistics, as of January 2023, OpenAI has been closely integrated with science and technology, education, commerce, manufacturing and other industries, and the trend of technology embedding is becoming increasingly obvious. The degree of embedding affects the friendliness of the robot. At present, ChatGPT can’t be embedded in the robot as a sound program. In our contact, it is more like a pen pal. In the future, companion robots and talking robots may be more important, such as voice communication, human talking, machine listening and responding.

ChatGPT’s black box status

For ChatGPT, transparency is a big problem. From a technical point of view, opacity stems from the unexplained problem of technology. Therefore, technical experts attach great importance to the interpretability of ChatGPT, and they also have a headache about the black box effect of neural network. In terms of operation mode, the operation of ChatGPT itself is difficult to explain. Stuart Russell clearly pointed out that we don’t know the working principle and mechanism of ChatGPT. Moreover, he doesn’t think that the large-scale language model brings us closer to real intelligence, and the interpretability of the algorithm constitutes a bottleneck problem. In order to solve this problem, they can observe the mechanism of neural network and touch the underlying logic through some technical methods such as reverse engineering. And through the mechanical interpretable method, the results are displayed in its visual and interactive form. With the help of these methods, they opened the black box of neural network. However, the interpretability obtained by this method is only effective for professional and technical personnel.

From a philosophical point of view, the emergence of black box is related to terminology. Difficult and obscure terms will affect the acquisition of theoretical transparency. For example, the theoretical concepts on which ChatGPT algorithm depends need to be clarified. In the article "Attention is All You Need", attention mechanism is a common method, which includes self-attention and multi-attention If these concepts are not effectively clarified, it will be difficult for outsiders to understand, and the black box will still not be opened. Therefore, one of the most basic problems is to clarify attention itself. However, this task is far from complete. Ethical problems caused by lack of transparency will bring about a crisis of trust. If the principle of ChatGPT is difficult to understand, its output will become a problem. In the end, this defect will affect our trust in technology and even lose confidence in technology.

Enhancement effect of ChatGPT

ChatGPT is an intelligent enhancement technology. What it can do is to intelligently generate all kinds of texts. For example, generate an outline of data ethics and generate the research status of a frontier issue. This obviously enhances the search ability and enables people to obtain higher efficiency in a short time. This enhancement is based on generativeness and embeddedness. From the generative point of view, it realizes the discovery of brand-new objects through the transformation of attention; In terms of embeddedness, it greatly improves the function realization of the original agent.

As an intelligent technology, ChatGPT can obviously improve the work efficiency of human beings. This brings out a basic problem: the relationship between human beings and agents. We divide intelligence into substantive intelligence and relational intelligence. Entity intelligence, that is, the intelligence possessed by entities, such as human intelligence, animal intelligence and entity robot intelligence; Relational intelligence is mainly used to describe the relationship between human beings and agents, and augmented intelligence is the main form of relational intelligence. It is necessary to purify the enhanced intelligence, make it show the general significance of people and technology through philosophical treatment, and make it have normative significance through moral treatment.

However, ChatGPT, which can enhance the effect, will cause some ethical problems. The first is the problem of intelligence gap. At present, this technology is limited, and there is a certain technical threshold, which will lead to the widening gap among users, that is, the gap caused by intelligent technology. This is the gap and gap arising from the acquisition of technology. The second is the issue of social equity. Unless this technology can be as popular as mobile phones, this fairness problem will be exposed very significantly. People who can use ChatGPT to work are likely to improve their efficiency significantly; Those who can’t use this technology will keep their efficiency at the original level. The third is the problem of dependence. Users will feel the convenience of this technology during use. For example, it can quickly generate a curriculum outline, write a literature review, and search for key information. This will make users gradually rely on this technology. But this dependence will have more serious consequences. Taking searching literature as an example, with the help of this technology, we can quickly find relevant literature and write a decent summary text. Although ChatGPT can quickly generate a literature review, it has lost the academic training of related abilities, so the result may be that researchers and students have lost their abilities in this field.

The relationship between ChatGPT and human beings

In the face of the rapid offensive of ChatGPT, academic circles generally take a defensive stance, especially many universities have banned the use of this technology in homework and thesis writing. However, prohibition is not the best way to deal with it. Technology is like water, which can be infiltrated in many ways, so relatively speaking, rational guidance is more appropriate.

To guide rationally, we need to consider the relationship between agents and human beings. I prefer to compare the relationship model between the two to "make the finishing point". Taking the generation of text outline as an example, ChatGPT can generate a data ethics outline based on data processing links around related ethical issues in data processing, such as collection, storage and use. In a narrow sense, this outline is appropriate and can reflect some aspects of ethical issues in data processing. However, from a broad point of view, this outline is too narrow, especially only from the data processing itself to understand data, without considering other aspects, such as dataization, data and lifestyle. What we can do or want to do is to make the finishing touch on the generated text and make it "live" through adjustment. In this way, the position of intelligently generated text has also begun to be clear: it is the finishing touch of human beings that plays a key role in the generation. Without this pen, the intelligently generated text is just a text without soul. If not, it will be difficult to guarantee the meaning and value of human beings, and the corresponding ethical problems will also arise.

Author: Science and Technology BB

Recently, my mood is really bad, and I don’t say a pile of things. I recently girlfriend, I can’t move it, I will have a flame mountain every time I go home.

Know the mountain, I have a tiger, I am biased towards the mountain! (Don’t go back, how can I come, I haven’t understood it, I maybe it is possible.

The fire is really big, how is the Sichuan hot pot? It is not a level, this is spell damage, which is far better than physical damage.

Cause: She is estimated by the fire because the weather is dry, blowing air conditioners at night, causing the body’s moisture loss, thus causing anger. In order to give the ancestors to reduce the fire, I also had a pain, and I bought a big humidifier. Using a humidifier, the dry environment in the home is really a lot, and the girlfriend is significantly smaller. Since there is an effect, it is ready to arrange to the ancestors. In order to let her in the dry weather, they are not lacking in the loss of moisture, drinking water must be necessary (buy a cup), can be in the humidifier in the humidifier, A card frozen mini humidifier (from the product test).

Demand: Humidifier, small, and portable in the office. Second, the value is not bad, otherwise not only can’t destroy the fire, it is easy to enter the oil. Humidifier is used, and cost-effective. (Satisfied, there is basically nothing)

The humidifier is mainly divided into two types of household humidifiers and industrial humidifiers.

One is an ultrasonic humidifier, one is a pure humidifier.

The chevan frog humidifier belongs to the ultrasonic humidifier category, which can disperse 5 microns water molecules, so that the skin enjoys the benefits of the benefits, one gesture to meet daily humidity demand, two rain forests are booming moisture summer air-conditioned room, winter heating dry, accompanied 365 days a year.

This humidifier has a leather handle, which is convenient to carry two spray ports. Two add water methods, which can directly open the top cover for humidifier, plus water, of course, you can also add water from the top. Add water, you can do not open the water, the open water is a little suitable for the bottle to slowly pour it, prevent water flow splash.

The package accessory manual, the data cable, and the water-absorbent (itself can be used for a long time can be replaced) is still very thoughtful, it does not need to be purchased again at least in a short time.

The chevy humidifier built into a 2000mAh built-in battery, and it can be done for 7 hours or so, and it can be inserted, and the charging hole is Micro-USB design, the back of the humidifier. If it is a Type-C port applicability will be higher.

The humidifier is turned on, click Open a single hole spray mode.

The humidifier is turned on, and the double hole spray mode can be opened if you double-click.

The humidifier top cover can be separated, convenient to water storage, the upper cover is the main functional area, and the water tank can be appropriately added according to the scale.

The water absorbers on the humidifier can be swapped, and the inside is a filter element, dirty can be replaced, always maintains hygienic, effectively inhibits the hyperplasia of bacterial viruses.

The water tank also comes with rice wheat stone, which can be fixed at the bottom of the humidifier, and countless fine small holes on the rice stone can also filter the impurities in natural water. The humidifier uses water dispenser filtration, and there is bacteriostatic silver ion and The water absorbing filter has a good antibacterial effect under the action of double protection.

This product is suitable for tap water, do not use pure water, distilled water, if the water soluble essential oil can be placed, because his fog is KHz microporous atomization piece. Atomized water without white powder, its atomization piece is also specially treated, and the anti-corrosion is done.

There is a non-slip mat design at the bottom, which can make the humidifier to be more secure and will not slip freely.

The key next to the key is a timed switch, and the length of the humidification can be set with you, and you can set 1H / 2H / 4H, no operation, after 12h, the machine will shut down by default. Meet your different needs.

【Summarize】

This humidifier positioning is portable, easy to take place, suitable for office, small square room. Simple design style, whether as humidified tools, or as a room for the room, is a good choice.

My girlfriend has had a small humidifier in the house with a small humidifier, and the skin is moist. Of course, my happiest is that my girlfriend is a lot, no longer with sleep. NS.

This small humidifier, color value and function are very good, I have a deep heart.

This is still very nice if you have a demand.

Recommended index: five stars

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