上海外围工作室

In the brutal competition in the military market, survival of the fittest is an eternal law. With the passage of time, there are always some old military enterprises that will be eliminated by the times.

Just last year, Harland Wolf Shipyard, which has a shipbuilding history of more than 150 years, was exposed to be on the verge of bankruptcy. Once this news was announced, it quickly caused waves in the military industry.

Speaking of Harland Wolf Shipyard, most people may not know much about it, but when it comes to the famous cruise ship Titanic, almost everyone knows it. This luxurious cruise ship, which exudes romance and sadness, was born in Harland Wolf Shipyard.

After the baptism of two world wars, Harland Wolff Shipyard is second to none not only in the field of civil ships, but also in the manufacture of warships. Since the establishment of the shipyard, more than 170 warships of various types have been produced, and many famous warships such as the "awesome" aircraft carrier and the "Befast" cruiser have been built successively. After World War I, Harland Wolfe Shipyard once became a pillar enterprise of British military industry.

However, since the 1990s, the British navy began to drastically reduce its establishment, the shipyard lost the strong support of the state, and its former glory gradually faded away. In the new century, Harland Wolfe Shipyard has taken the initiative to change, but with little effect, and had to formally announce its farewell to the shipbuilding industry. In this issue, let’s approach Harland Wolf Shipyard and read the story of the rise and fall of this century-old famous enterprise.

From wooden deck to iron deck, the door to success is "bumped" by technological innovation.

Befast, a coastal city in the northeast of Northern Ireland Peninsula, has dozens of kilometers of coastline and the largest local seaport, Befast Port. Its unique geographical advantages once made this ancient city a world shipbuilding center, and the famous Harland Wolf Shipyard is located here.

Toggle the hands of the years, and time goes back to 1858. At that time, Britain took the lead in completing the first industrial revolution, and the fire of technological revolution ignited the passion of countless entrepreneurs. Many people hoped to seize the opportunity to do something. Under this background, Edward James Harland, general manager of a small shipyard, came up with the idea of starting a business. With all his assets, Harland bought a shipyard from his employer, and he believed that with his own ability, he would definitely make a career in the British shipbuilding industry.

However, the reality is far from what he imagined. At that time, British maritime trade entered the golden age of vigorous development, and various domestic shipbuilding enterprises sprang up like mushrooms after rain, and the market competition was unprecedentedly fierce. There are a series of problems in the newly established shipyard, such as chaotic management, lack of talents, aging equipment, etc. Every step of the shipyard is treading on thin ice.

Faced with many difficulties, Harland, who was stubborn by nature, chose to persist and led the shipyard staff to take the pace of innovation. They introduced advanced production lines, formulated strict shipbuilding technology standards, vigorously rectified management order, and sent special personnel to large shipyards for further study.

In 1859, France took the lead in building the world’s first armored ship, ending the centuries-long wooden warship era. This epoch-making creation, like a thunder, opened a breakthrough of technological innovation for Harland Wolff Shipyard.

Influenced by this armored ship, Harland Wolf Shipyard began to study the shipbuilding materials. They found that the ship decks in the market are usually made of wood, which not only has more consumables and less strength, but also affects the hull capacity. Recognizing this problem, Harland Wolff Shipyard immediately put its energy into developing a new deck. After repeated tests, they replaced the original wood materials with iron materials and developed a brand-new iron deck, which greatly improved the deck strength and hull capacity. With good performance, this deck quickly became an "explosive" product in the market, and Harland Wolf Shipyard began to receive a large number of orders one after another, earning the "first bucket of gold" in the fierce market competition.

The increasing orders did not slow down the exploration of Harland Wolf Shipyard. They tried to use iron materials for the whole hull, and soon built an all-iron yacht with a stronger structure-Miranda. This yacht is similar to the first "Warrior" armored ship built in Britain: the hull is made of a large piece of iron plate, which is divided into several watertight compartments and adopts advanced steam power system. These technologies were later successfully applied to the production and manufacture of armored ships, and accumulated the experience and technology of building warships for Harland Wolf Shipyard.

Innovation is the soul of an enterprise and the guarantee of its sustainable development. In the "painful period" of enterprise reform and development, Harland Wolff Shipyard has always regarded the concept of technological innovation and creating excellent products as a guideline, and has taken the lead in developing the first iron deck ship in Britain, won the "admission ticket" for building the future armored ship, and won the first opportunity in the shipbuilding market with strong hands.

An unusual "cross-border" modification, unexpectedly starting a military trip.

On April 10th, 1912, Southampton Port ushered in the busiest day in shipbuilding history. The "Titanic" cruise ship with colorful flags is lying quietly in the harbor, and the dock is crowded with tens of thousands of passengers, family members and staff who are off. At 12 o’clock noon, accompanied by the sound of sirens, the Titanic slowly sailed out of the dock and officially opened its maiden voyage. However, only a few days later, this luxurious "dream ship" unfortunately collided with an iceberg in the depths of the North Atlantic and slept forever at the bottom of the Na Pianhai.

Almost at the same time as Titanic, there were two other 10,000-ton "sister ships"-Olympic and British. The "maiden" of these three sisters were all Harland Wolf Shipyard. Perhaps it is fate. Although these "three sisters" are in the same era, the final outcome is completely different.

In the second year after the sinking of Titanic, World War I broke out, and the war quickly entered a white-hot stage. The British Navy urgently needed large transport ships to meet the demand of the front line. However, under the construction conditions at that time, it took a lot of time to build a new transport ship. In desperation, the British Admiralty came up with a fantastic idea-can the existing civilian ships be modified to support the frontline team?

This idea of "cross-border" modification has made many enterprises "retreat". However, in the view of Harland Wolf Shipyard, although the challenge is arduous, it is an excellent opportunity for enterprises to expand into the military field.

In the process of modification, Harland Wolff Shipyard skillfully transformed the deck public area of "Britain" into a wounded room, installed more than 3,000 beds inside the hull, and equipped with advanced medical equipment, and the whole ship became a medical ship of the British Navy. And its other "sister ship"-"Olympic" was converted into a troop transport ship, the hull was painted with camouflage stripes, and six anti-submarine guns were installed at the bow and stern, which greatly improved the protection performance and successfully completed dozens of troop transport tasks.

The outstanding performance of "Olympics" and "Britain" in the war made the strength of Harland Wolf Shipyard recognized by the British military. On the eve of World War II, countries have stepped up their military expansion to prepare for war. At that time, due to the lack of effective early warning system and fighter protective armor, the defense capability of the British navy aircraft carrier needed to be improved, and it was urgent to develop an aircraft carrier with better performance.

The heavy responsibility once again fell on the shoulders of Harland Wolff Shipyard. After two years of painstaking research and development, in the second half of 1939, the aircraft carrier "Awesome" was successfully launched in the port of Befast. Facing the needs of the military, Harland Wolff Shipyard handed over a nearly perfect answer: in the defense system, the aircraft carrier "Awesome" adopted the most advanced 79 radar in Britain at that time, with a monitoring range of tens of kilometers, and an armored hangar was set up on the aircraft carrier to protect the fighters. Six eight-in-one anti-aircraft guns were installed around the hull, with a maximum range of 6,200 meters. With its excellent performance, the "awesome" aircraft carrier destroyed a German heavy cruiser in its first battle when performing its mission in the Atlantic Ocean. Subsequently, the "awesome" aircraft carrier participated in many naval battles such as air strikes in the Indian Ocean and the Battle of Okinawa, and made great contributions to the British Navy.

Waiting for the country to "transfuse blood" and embark on the road of recession that is difficult to turn back.

"Destiny depends not on chance, but on your choice. Fate is not waiting, but fighting. " The famous saying of British Prime Minister Churchill has inspired countless British people to work hard on the road of starting a business. Extending this wisdom to the field of military industry, its spiritual connotation is equally important to the development of enterprises. In the fierce competition in the military industry market, Harland Wolf Shipyard quickly jumped into the "fast lane" of development with its pioneering and innovative spirit. In its heyday, the shipyard employed about 35,000 workers, and its business scope expanded to the fields of aircraft and tank manufacturing, becoming a well-deserved leader in the industry.

Before and during World War II, the British shipbuilding industry flourished and once occupied half of the global shipbuilding market. The output of Harland Wolff Shipyard is even more amazing. During this period, the shipyard built six aircraft carriers, two cruisers and more than 130 other naval vessels for the British Navy, and the number of various vessels repaired was tens of thousands.

There is a hidden crisis when the wind is smooth. With the change of the situation, the British army was repeatedly defeated in the battlefield at the beginning of World War II, and the German army once regarded the British military factory as a bombing target. In 1941, the German Air Force carried out air raids on Harland Wolff Shipyard and its port of Befast for several days, which caused heavy damage to the shipyard and killed nearly 800 people.

After the war, Harland Wolf Shipyard rallied, hoping to reproduce its former glory. However, after the war, countries began to reduce military spending, warship orders fell sharply, and many shipyards closed down. Harland Wolf Shipyard was doomed, and its performance began to plummet, so it had to spend the "cold winter" of the industry by laying off employees and reducing production.

In the 1970s, with the rapid rise of shipbuilding enterprises in Asian countries, the advantages of European shipyards in infrastructure, industrial scale, production capacity and other aspects were gradually reduced, and the shipbuilding market was once seized by shipbuilding enterprises in Asian countries. The advantages accumulated by Harland Wolff Shipyard for a hundred years have been exhausted, and even it has fallen into the dilemma of not having enough funds to pay workers’ wages.

In desperation, the shipyard submitted a subsidy application to the British government. In 1975, the shipyard was nationalized and began to rely on the military’s "care" orders to make ends meet. However, the good times did not last long. In the 1990s, the British Navy began to drastically reduce its establishment, and the orders for weapons and equipment also decreased, which was undoubtedly another heavy blow to Harland Wolfe Shipyard.

After a hundred years of vicissitudes of life, how can you be willing to sink into the sand? In the new century, Harland Wolff Shipyard began to make great efforts to transform, and devoted itself to the research of renewable energy, offshore wind power generation and tidal power generation construction technology, and the assembled offshore wind turbines also achieved certain sales.

However, a handful of military and civilian orders cannot change the "blood loss" of Harland Wolff Shipyard. With the saturation of the installed capacity of power stations in the British coastal areas, the last "livelihood rice bowl" of Harland Wolf Shipyard was overturned, and it gradually approached the edge of bankruptcy. Carrying a huge foreign debt, long-term arrears of workers’ wages, and massive brain drain … As of last year, there were only 123 employees left in the shipyard. Although the British government tried its best to support this legendary shipyard, all kinds of measures were of no help.

Looking at the development history of Harland Wolff Shipyard, it is not difficult to find that bold innovation and breakthrough are the power source for the rapid development of enterprises, and also the magic weapon to adapt to market changes and gain market opportunities. However, when in danger, Harland Wolf Shipyard never found a solution, but waited for the country to "transfuse blood" and finally embarked on the road of irreversible recession.

Above: A centaur aircraft carrier built by Harland Wolf Shipyard. Information photo

　　Cctv news(Reporter Li Wenxue): On September 21st, the Second People’s Hospital of Bayan County in Harbin reported a new case of Covid-19-positive infection, which was transferred from 120 ambulances to Harbin Infectious Disease Hospital for isolation observation and treatment. Because the activity track of the infected person is mostly in Harbin city, the Harbin Municipal Command for Dealing with Pneumonia Epidemic in novel coronavirus issued Announcement No.28, asking the general public not to leave Harbin unless necessary. Those who really need to leave Harbin need to pass by health code and green code, and do personal protection all the time.

　　Mahjong parlors, baths, cinemas, theaters, karaoke bars, dance halls, pedicure shops, massage parlors, game halls, Internet cafes, indoor sports and fitness places, indoor children’s amusement projects, small hotels in basements or semi-basements, and various offline education and training institutions are closed. Private clinics are closed. All religious sites are suspended from opening to the outside world and collective religious activities are suspended.

　　Scenic spots should strictly implement the requirements of quota, appointment and peak shifting, and implement time-sharing appointment and scanning code (health code and travel code) to enter the park. The number of consumers accepted should not exceed 50% of the maximum carrying capacity, and the instantaneous flow should be strictly controlled; Suspend the internal performance of scenic spots.

　　Suspension of large-scale meetings, activities, forums, training, performances, exhibitions and promotions; Suspension of mass activities such as garden visits, temple fairs, fairs, folk customs, cultural performances and square dances.

　　Welfare institutions, old-age care institutions and mental health institutions are fully enclosed and prohibited from entering or leaving. Old-age care institutions have suspended accepting new elderly people and stopped visiting activities. The public security judicial and administrative supervision office shall be fully closed, and direct contact with family members shall be suspended.

　　Public places (airports, railway stations, passenger stations, hotels, restaurants, shopping malls, supermarkets, agricultural markets, pharmacies, scenic spots, exhibition halls, etc.), government agencies, enterprises and institutions should strengthen control to prevent people from gathering, comprehensively carry out prevention and control measures such as taking temperature at the entrance, checking health code (travel code), checking the wearing of masks, and regularly do a good job in environmental disinfection.

　　Subway, bus and other public transport vehicles are operated in a current-limited mode. Buses, ferries and taxis (including the network car) are all operated with windows open, and drivers and passengers wear masks all the time.

　　Advocate all kinds of social organizations not to hold gathering activities, advocate the broad masses of citizens to establish a new style of festival civilization, advocate delaying red affairs, simplifying white affairs, not getting together, not gathering, not having dinner, and developing good hygiene habits and lifestyles.

　　If there is an intersection with the activity track of the positive infected person, it should take the initiative to report to the local community (village) and work unit, and cooperate with the implementation of prevention and control measures. If you have symptoms such as fever, dry cough, fatigue, sore throat, decreased sense of smell, diarrhea, etc., please don’t take the medicine by yourself. You need to wear a mask and go to the fever clinic of the nearest medical institution as soon as possible for investigation and treatment. Avoid taking public transportation during the treatment, and take the initiative to inform you of your living history and contact history.

　　Nucleic acid screening should be carried out in an orderly manner in the areas involved in the activity track of positive infected people. It is strictly forbidden to spread rumors maliciously, falsely report the epidemic situation or publish false information.

A few days ago, Harbin actor Adi went on a hot search! Everyone was gripped by a smile from her.

In the TV series "Boiling Life" hit by Jiangsu Satellite TV, Adi turned into Shen Xia, a "female autobot", and partnered with Elvis Han, a native of Harbin, to reproduce the development of China’s automobile industry and write boiling life with youth and blood.

The 1980s was a sentimental era. Many young intellectuals devoted themselves to modernization, and that generation was pure, romantic and passionate. Shen Xia was a rare graduate of a prestigious university at that time. Before Adi started shooting, he asked his parents about many stories of that era, looked at a lot of old photos and got a deep understanding of the mental outlook of college students.

Homework was not done in vain. As soon as "Boiling Life" was broadcast, the topic # Adi’s youthful atmosphere in the 1980s # was posted on Weibo Hot Search. In the play, Adi’s simple coat was paired with a plaid shirt, and a neat ponytail was tied up, full of vitality, and he laughed green and simple. The netizen said, "The atmosphere in the 1980s was severely grasped."

This is Adi’s first time as an automobile engineer. She said: "Shen Xia has the ideal of serving the country with technology and the spiritual belief of fighting for it all her life, which is what attracts me most. This spirit has always infected me during filming."

One is a "precious" college student in the factory, and the other is a test driver who often gets into trouble. Although Adi and Elvis Han played Ai Changan as childhood friends, they started out as a pair of tell it to the judge, and they finally showed their hearts to each other, but they were suddenly changed. Because of Ai Chang ‘an’s impulse, Shen Xia’s father died with injustice. On the one hand, it is a father who is as grateful as a mountain, and on the other hand, it is ocean deep’s lover. In the play, Shen Xia is in a dilemma …

Adi commented on Elvis Han, "He is a very good partner, very dedicated, and has a very accurate understanding and interpretation of the role. When filming, everyone gets along very well." Although it was the first time for the two Harbin actors to be partners, they got full marks in tacit understanding and played the role of "Chinese Auto Man" together. They seemed to have witnessed the progress of China automobile industry from "Made in China" to "Made in China" and then to "Created in China".

Standing next to a heavy truck, Adi looks particularly petite, but she is a real "racing driver". In April, 2020, she set up a motorcade, which she thought was "the most successful thing she had done since she was 30".

She was very excited to appear in the first TV series in China with the heavy truck industry as the background. Adi, a "car fan", was very happy when she saw the seven-ton truck of Huaqi 2190 in the drama. "I like every model in the drama very much, and they are the testimony of the struggle of’ Huaqi people’ for the automobile industry."

In the heavy truck manufacturing industry, the vast majority of employees are men, but Adi plays Shen Xia, who is a female automobile engineer, showing gentle and strong "her" strength. "Many’ female autobots’ gave up their comfortable and comfortable lives and devoted themselves to construction without hesitation. They showed great professionalism and admiration in their work." Adi said.

Harbin Daily reporter Gao Yun

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Foreword:

With the continuous voice of social media, Sun Honglei’s name has once again sparked heated discussion. Three years ago, he was told to stay away from the screen because he emigrated overseas, followed by all kinds of voices of "no drama to shoot". However, the passage of time reveals the truth: Sun Honglei’s silence is actually his active exploration for deeper meaning of life and self-worth. As a tough guy, what did Sun Honglei learn during this time? What kind of story is hidden behind his choice?

Early experience: Tough and tough.

Sun Honglei was born in a poor family in Heilongjiang on August 16th, 1970. The financial troubles of his family cast a shadow on his childhood. His father is a teacher, and his meager salary can hardly support the livelihood of a family of five. In order to support the family, the mother had to borrow money and collect garbage to survive. Such a living environment made Sun Honglei temper his indomitable character from an early age.

In the fourth grade, due to family constraints, Sun Honglei often had to wait for two hours to eat after school, and even needed to solve the problem of food and clothing by himself. This difficult experience not only made him deeply understand the difficulty of life, but also cultivated his love for art in a subtle way. When the craze for break dancing swept through, he found his passion instantly at a young age. Although he was discovered by the teacher because of skipping class practice, his talent and understanding made him win the runner-up in the second national break dance competition.

Such outstanding achievements enabled him to join the China Song and Dance Theatre and started his artistic career. But in the pursuit of dance, Sun Honglei gradually realized that his real love was actually performance. Encouraged by Niu Zhenhua, he enrolled in China Theatre Academy and started a new life journey.

Acting career: the transformation and challenge of tough guys

Sun Honglei’s acting career can be said to be brilliant, starting with his role as the underworld boss Liu Huaqiang in Conquest. From that moment on, his acting skills have been widely recognized by the audience and become the representative of the "first tough guy" in the entertainment circle in the mainland. Liu Huaqiang’s role not only won him numerous fans, but also branded him as a "tough guy" to some extent.

Then, Sun Honglei played the role of Yu Zecheng in Latency, which made him get rid of the shadow of Liu Huaqiang successfully. Yu Zecheng’s softness and firmness let the audience see the versatility as an actor. He won many awards such as Magnolia Award, Flying Award and Golden Eagle Award for this role. Although his acting skills are becoming more and more exquisite, Sun Honglei’s image in the audience’s mind is still solidified above the tough guy, making it difficult for him to choose a role.

With the passage of time, Sun Honglei is eager to break through this image limitation. In 2014, he participated in the variety show Extreme Challenge, which made him show another humorous, witty and somewhat naughty image in front of the audience. This contrast not only surprised the audience, but also made him gain a higher reputation in the variety circle and became a star known as "Yan Wang" and "Sun Beauty". However, in Detective 3, 52-year-old Sun Honglei once again showed a different face, full of energy, and let people see his infinite possibilities.

Three years of silence: self-exploration and inner growth

However, in this glory, Sun Honglei chose to retire temporarily, and many people even began to rumor that he emigrated overseas. His move puzzled many people: Is it to escape the pressure or to explore himself at a deeper level? Faced with these rumors, Sun Honglei clarified his position: he is not an immigrant, but to accompany his wife to travel abroad. He emphasized the deep affection between himself and his motherland and had no intention of emigrating.

In the three years of silence, Sun Honglei has not been idle. His disappointment with the status quo of the entertainment industry prompted him to be critical of the script, preferring to lack rather than abuse. He once said in the media that he would not come out until he met a worthwhile script. At the same time, he also began to accumulate strength for the creation of new scripts, to precipitate himself and release his mind. During this time, he climbed mountains, kept fit and enjoyed the moon. Life seemed simple but contained his inner peace and thinking.

External evaluation: controversy and support coexist

Although Sun Honglei is sure about shaping the public image, his past emotional affairs with Ding Jiali still troubled him to some extent. The relationship between the two has caused a lot of discussion, and many netizens have questioned his emotional outlook. Ding Jiali’s way of bowing his head for opportunities in public opinion was frequently criticized, which led to constant disputes. Despite the noise of the outside world, Sun Honglei still insists on himself and tries to be open-minded. He proved his innocence through his actions, and he is constantly trying to shape his true self.

Summary: stick to yourself and pursue inner value.

Sun Honglei, as a tough guy who has never compromised in the changeable entertainment circle, has interpreted what is the true self in his own way. In the conflict between flow and art, his firm choice of performance career is touching. He knows that an actor’s work is his own soul and should not be confined to a single role image. His three-year silence is not only a respect for his career, but also a pursuit and reflection on the meaning of life.

In this impetuous society, Sun Honglei’s persistence and exploration remind each of us: in life, only by knowing the true desire of the heart can we pursue our true self. In the future, he will surprise the audience with richer images and deeper acting skills, and all this is the direction guided by the bright and sensible person in his heart.

Editor in charge:

1. AionV model: non-operational, with vehicle warranty (4 years or 150,000 kilometers, except wearing parts); The lifetime warranty of Sandian (the first private owner with an annual mileage of ≦ 30,000 kilometers) does not meet any of the above conditions, and the warranty period is 8 years or 150,000 kilometers.

Operation, vehicle warranty (1 year or 150,000 kilometers, except wearing parts); (5 years or 500,000 kilometers); Three-in-one electric drive (3 years or 300,000 kilometers)

2, AionY model: the first owner, the whole vehicle warranty (4 years or 150,000 kilometers, except wearing parts); The lifetime warranty of Sandian (the first private owner with an annual mileage of ≦ 30,000 kilometers) does not meet any of the above conditions, and the warranty period is 8 years or 150,000 kilometers.

Non-first owner, vehicle warranty (4 years or 150,000 kilometers, except wearing parts); Three electricity warranty (8 years or 150,000 kilometers)

3, Plus, Plus, model:

First owner, vehicle warranty (4 years or 150,000 kilometers, except wearing parts); The lifetime warranty of Sandian (the first private owner with an annual mileage of ≦ 30,000 kilometers) does not meet any of the above conditions, and the warranty period is 8 years or 150,000 kilometers.

In 2023, when the new energy war is crucial, Chery, one of its own brands BIG4, has obviously fallen behind. Judging from the statistics of the Association, Chery Automobile has been left behind by Great Wall, Geely and Changan in both retail and wholesale sales, not to mention BYD, which is riding the mixed wind to the cloud. In addition, there are many independent new forces that started from new energy sources. In the era of new energy wars, Chery is under great pressure. At present, a considerable part of the heavy responsibility of Chery’s turnaround falls on its high-end brand Xingtu Xingyuan, but from the latest product planning route, Xingyuan is also slightly disappointing.

Since the exposure of the medium-sized and large-sized car in Xingyu era, it has attracted widespread attention in the market. From the design idea, this car is indeed a good new choice, but it came a little late, which may be the key factor restricting Chery’s success.

▲ New energy passenger car wholesale volume sales ranking in May 2023 (Source: Association)

Star Road Star Era recently released a roadmap for product planning. At first glance, the vehicle planning was quite exciting. The six-seat SUV, hunting SUV, MPV and four-door coupe were all arranged, and the models covered A/B/C levels, and they were all pure electric/extended-range dual-power. I thought Chery finally got the hang of it this time, so it should be no big problem to catch up with traditional brands. Then take a closer look at the listing date in the top column-oh, 2025-2026, white excitement.

▲ Star Road Star Era Product Planning

It seems that Xingyuan still can’t get rid of the problem that Chery brand has been widely criticized for a long time-new cars are always slow to go on the market. Maybe it’s not appropriate for the era of the stars to be slow and half-beat. This is no longer a problem of slow and half-beat, and it’s all about to start.

Star Era brand’s first pure electric SUV, Star Era ET, and the first pure electric car, ES, are scheduled to be released this year. Although they entered the market late, there is no cake residue left after listing. The extended-range versions of Star Era ET and ES and the pure electric/extended-range dual-power six-seat SUV will be released next year, because the corresponding market segments are not yet saturated. With the product strength of Star Era, if the price is reasonable after listing, it will certainly gain a certain market share.

▲ Star Era ET (left) and Star Era ES

However, the planned B-class pure electric/extended range hunting SUV and 2-door 4-seat sedan will be released in 2025, which is really fatal.

Star Road actually thinks very clearly, and it is also clearly written in the product planning roadmap that the two-door coupe and hunting SUV are to enhance brand tonality. This kind of planning has no problem at all. The brand is not high-end, nor is it what friends do to flaunt high-end models, but to gradually form their own brand temperament through products with characteristics.

Take Star Age for example, since the slogan of "new automobile era" has been shouted out, our eyes can’t be confined to the level that the public just needs, and we have to come up with some niche gadgets, such as hunting cars and coupes. These models are destined to be niche, and car companies can’t expect to become sales leaders through these models, but the existence of these models will invisibly enhance the brand tonality of car companies, which will eventually feed back the overall sales of brands. From this point of view, we are very pleased to see that in the era of new energy wars, there can still be a brand with some car ideals like Xingyuan.

▲ Star Era ET pure electric version

However, the problem is that the market will not give any brand a chance to grow slowly, and consumers don’t have time to wait. Even the public are anxious to put down their bodies and inject capital into Tucki. Car companies like Chery, who are used to publishing their shares one step ahead and ten steps behind, are very disadvantaged in this era. Unfortunately, after entering the new energy era, Star Road Star Era may not be able to get rid of this "fatal rhythm".

Take the hunting SUV and coupe in Star Age planning as examples. These two categories of vehicles are still new at present. It can be thought that the models on sale are Krypton 001 and Nezha GT, both of which are pure electric vehicles, which are still not very friendly to users with endurance anxiety. However, the hunting SUV and coupe in Star Age planning are pure electric/extended range dual power. Considering the appearance design, platform performance, brand tonality and It is conceivable that if the two planned models of Xingyuan can be listed in the first half of 2024, they will have a full chance to become the leaders in their respective market segments. Once this golden window is missed, it will really be gone.

▲ Star-to-Moon Extended Range Power Edition

At present, the coupe has not seen the clear plans of other brands except Nezha GT, but the hunting SUV has already been made by manufacturers. BYD Song L, which locates the B-class pure electric hunting SUV, will be released soon and will be listed this year. Earlier, in the product planning roadmap of Deep Blue Automobile, there were also suspected hunting cars, in addition to the pure electric hunting coupe pole Krypton 001 on sale. What is clear is that the category of new energy hunting will be greatly enriched next year. According to the product planning roadmap of Xingyuan, Xingyuan’s hunting SUV will not be released until 2025, and if it follows Chery’s consistent listing rhythm, Xingyuan hunting SUV may not be officially released until the second half of 2025 or even 2026. At that time, there will be many choices for hunting vehicles. What will Xingyuan, who came from behind, plan to fight with friends? Extended range power or standard air suspension?

A similar situation may happen to the coupe. The sales of Nezha GT are not bad. It can be seen that the coupe, which is not practical, also has a big market in China. Other friends should follow suit soon after market research, but I believe that no manufacturer dares to enter the market until 2025. Once Tesla, BYD, GAC Ai ‘an, Tucki and even Weilai finish the layout first, there may really be no Star Age. After all, the influence of the brand Xingtu Xingyu Era at this stage is still relatively limited. If the market popularity and brand influence cannot be rapidly improved through explosive models, the subsequent product layout will be very difficult, which will affect product development and even brand announcement.

▲ BYD Song L Hunting SUV

To put it bluntly, if Xingtu Xingyuan doesn’t adjust the pace of product release in the future, the market will give a very realistic and cruel answer, and Xingyuan may even repeat the same mistakes, which will eventually lead to the collapse of Xingyuan in the new energy war. Unfortunately, it falls on the eve of the opening of a new era of Xingtu brand imagination.

The good news is that it is not the end of July, and there are still plenty of days left for Xingyuan this year. It is the right way to promote the listing of Xingyuan ES and ET as soon as possible, and strive to launch the extended version of Xingyuan ES and ET in the first quarter of 2024, and launch the hunting SUV and coupe in the second and third quarters of 2024. If it is delayed, it will really be gone.

At the 2024 Guangzhou Auto Show, Hongqi Guoya, a large car owned by Hongqi brand, was officially listed.The new car will launch two models with a price range of 1.4-1.86 million yuan.The brand-new product of Hongqi Guoyawei Golden Sunflower Family is positioned as the flagship model of Hongqi brand. The appearance of the vehicle shows the unique design aesthetics of the flagship national car, such as the internal texture of the headlights, the decorative design of the front enclosure, and the introduction of a large number of chrome decoration and two-color body.

In terms of appearance, the front face of the new car adopts a large-size straight waterfall grille design, and a large number of chrome-plated materials are incorporated, which has a strong visual impact. The hollowed-out design around the front of the new car is quite unique. The lower air intake grille is decorated with a little chrome, and there are feather-like patterns on both sides, so the design style is quite unique. The headlight group of the vehicle adopts a rounded outer contour, and the lamp holder with lens inside is in a vertical layout. The interior detail design of the headlight group lamp cavity is extremely exquisite, and the unique texture design presents a diamond-like shine in the light. In addition, Guoya has also adopted the design of lifting vertical standard, which can be tilted forward by 23.5 degrees. Guoya’s headlights integrate the megapixel DLP projection function, which can realize the functions of road sign reminder, pedestrian accurate reminder, road information projection and so on.

On the side of the car body, the straight shoulder line and waistline of the new car highlight the feeling of smooth style, and the chrome-plated decorative strip above the threshold rises slightly and extends to the rear of the car, adding a proper sense of movement to Guoya’s sideways. In terms of body size, the length, width and height of the vehicle are 5353/1998/1511mm and the wheelbase is 3260mm respectively. At the rear of the car, the design of the new car is simple, round and elegant. The taillight design is derived from the palace lantern shape, and the decorative strip shape is taken from the eaves of the ancient Chinese palace, which shows nobility and dignity. The horizontal chrome trim strip on the tailgate and the chrome trim strip at the exhaust port of the rear bumper well balance the visual height of the rear, and further enrich the layering of the rear design.

In terms of interior, the overall shape of the vehicle is a combination of classic and modern, with a retro-decorated two-color steering wheel, a center console with a quartz clock and a large screen, and a wooden decorative board and touch buttons. The control buttons of the seat are designed on the door, so users don’t have to search for function buttons in the screen. Of course, there is also a necessary control screen in the back row, and two independent seats show dignity. The rear seat cushion is quite thick and has the functions of seat adjustment, heating, ventilation, memory and massage. The new car has two kinds of cockpit layouts: four doors, five seats and four doors, four seats, among which the rear row of four seats adopts the design of penetrating central armrest.

In terms of power, the new car will be equipped with two HEV hybrid systems. The first is the HEV hybrid system consisting of a 3.0T turbocharged six-cylinder engine and an electric motor, in which the maximum power of the engine is 280 kW (381 HP) and the maximum torque is 570 Nm; Followed by a 4.0T turbocharged V8 engine+electric motor HEV hybrid system, the maximum power of the engine is 350 kW (476 HP) and the maximum torque is 680 Nm. In terms of transmission system, both power systems are matched with 8-speed automatic manual transmission and four-wheel drive system. The acceleration time of V6 version 0-100km/h is 4.8 seconds, and that of V8 version 0-100km/h is 4.3 seconds.

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[Autohome Ningbo Discount Promotion Channel] Recently, we learned from the Ningbo dealer that there is a promotion going on. The maximum discount range is 28,000 yuan, and the minimum starting price has been reduced to 188,600 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

eπ008的前脸设计采用了极具未来感的封闭式进气格栅，两侧的LED大灯组设计独特，与前脸造型完美融合，形成强烈的视觉冲击力。整体风格充满科技感，线条流畅而硬朗，展现出eπ008独特的魅力和动感。

eπ008拥有令人瞩目的车身尺寸，长宽高分别为5002mm、1972mm和1732mm，轴距达到3025mm，为宽敞舒适的内部空间奠定了基础。车侧线条流畅而动感，搭配265/45 R21的轮胎规格和21英寸轮圈，展现出独特的运动风格和高贵气质。

eπ008的内饰设计以简约现代风格为主，皮质方向盘手感舒适，支持手动上下和前后调节，能够满足不同驾驶者的需求。15.6英寸的中控屏幕清晰度高，配备的语音识别控制系统支持多媒体、导航、电话和空调控制，操作便捷。前排和后排均配置了USB和Type-C接口，方便充电。此外，前排还提供了无线充电功能，让驾驶者和乘客可以随时为手机充电。座椅采用仿皮材质，主副座椅具备加热、通风功能，提供舒适的乘坐体验，驾驶位座椅还配备了头枕扬声器，增强驾驶乐趣。电动座椅记忆功能支持驾驶位、副驾驶位和后排，方便家庭成员使用。第二排座椅可前后和靠背调节，还能调整腿托，提供多种乘坐姿势。后排座椅可以比例放倒，增加了储物空间。

eπ008 搭载了一台强劲的发动机，最大功率达到 200kW，同时提供 340N·m 的最大扭矩，为驾驶者带来卓越的动力性能和出色的加速体验。

汽车之家车主认为，eπ008的外观非常大气，是符合个人审美的车型。他提到，外观主要是看个人喜好，但eπ008的外观让他觉得“还是很赞的”，并建议大家选择白色车身，因为它看起来大气且无需额外付费。

Welcome to the Autohome Luzhou promotion channel to bring you the latest car market trends. Currently, a significant price reduction is underway for high-profile models. For consumers in the city of Luzhou, now is the perfect time to seize the opportunity, as the maximum discount on the Blue Electric E5 has reached an astonishing 40,100 yuan. The starting price has been adjusted to an attractive 99,800 yuan. This offer is not to be missed. If you are interested in the Blue Electric E5, be sure to click the "Check Car Price" button in the quotation form to get a more specific car purchase discount. Don’t delay, act now!

The side design of the Blue Electric E5 is streamlined and dynamic, with a body size of 4760mm*1865mm*1710mm and a wheelbase of up to 2785mm, which brings a stable driving posture to the vehicle. The layout of the front wheelbase of 1585mm and the rear wheelbase of 1580mm ensures good handling performance. The tire size is 225/55 R18, and the delicate rim design not only enhances the overall visual effect, but also ensures good grip and driving stability.

The interior design of the Blue Electric E5 fully reflects the concept of modernity and comfort. It adopts a delicate leather steering wheel, which not only feels delicate to the touch, but also supports manual up and down adjustment, providing a comfortable driving experience. The center console is equipped with a large 12.3-inch screen, which integrates multimedia systems, navigation, telephone, air conditioning and sunroof functions. It is highly intelligent and easy to operate. The seats are made of imitation leather material, which not only ensures durability but also improves ride comfort. The main driver seat supports multi-directional adjustment of front and rear, backrest and height. The passenger seat is also equipped with front and rear adjustment and backrest adjustment to meet the individual needs of different passengers. The second row of seats can be adjusted by backrest, which is flexible in space utilization. In addition, the front and rear rows are equipped with a USB/Type-C interface, which is convenient for passengers to charge and data transmission. Overall, the interior design of the Blue Electric E5 focuses on practicality and user-friendliness, creating an elegant and comfortable interior space for drivers and passengers.

The Blue Electric E5 is equipped with a 1.5L displacement L4 engine, which reaches a maximum power of 81 kilowatts and provides 110 horsepower output. It is matched with the E-CVT continuously variable transmission, which has the advantage of enabling a smooth driving experience and high-efficiency energy conversion. The combination of this engine and transmission ensures smooth performance and fuel economy in daily driving.

Summarizing the comments of the Autohome owner, the Blue Electric E5 visually impresses with its eye-catching exterior design, like a luxurious large SUV, meeting his high expectations for the appearance of the vehicle. This atmospheric styling undoubtedly adds extra pride to the driver and passengers. As a mid-size SUV, the Blue Electric E5 clearly manages to achieve a balance in appearance and size, winning the approval of the owner.

Goethe once said that "experience is the eternal teacher". Experience is like a mirror, we can see the past through it, and we can also predict the future through it. The latest price of the new Honda CRV, the highest discount for the Honda CRV in Beijing Dongfeng Honda 4S store is 60,000 yuan. Where is the cheapest place to buy the new Honda CRV? How about the new Honda CRV? 2019 new Honda CRV appearance, interior, picture, configuration, fuel consumption, power parameter details. Honda specially launched this group buying reserve price sale national event to give back to new and old customers! The price of all naked cars in our store was greatly reduced during the event! If you make an appointment through Manager Liang, you can also get a beautifully decorated gift package of 28,000 yuan! If you buy a car successfully, you can reimburse round-trip travel expenses (the limit for 2 people is 3,000 yuan)

In terms of appearance, the new generation CR-V adopts Honda’s latest family-style exterior design. The front face adopts a hexagonal front air intake grille and adds thick chrome-plated decorative strips. The headlights are connected to the chrome-plated strips, and their internal structure has been readjusted, and LED light sources have been added. From the side, the black plastic surround under the new car body and the silver anti-friction protection plate under the rear of the car add a touch of off-road temperament to the car. In terms of the appearance of the new Honda CRV, the new car’s tail lights adopt a new "L" design. At the same time, the exhaust layout of two sides also improves the overall aesthetics. The new car has little change in terms of body size. The length, width and height are 4585 * 1855 * 1679mm respectively, and the wheelbase has increased slightly to 2660mm.

In terms of the new CR-V hybrid interior, the overall texture of the new CR-V has been greatly improved compared to the current model. The central control part is made of a large area of slush material, and black piano lacquer panels and wood grain panels are used to embellish it. The new CR-V is also equipped with a three-frame steering wheel and LCD dashboard, which is more technological. The new car’s center console is equipped with a very eye-catching large floating LCD screen, which integrates a new multimedia system, navigation, voice-activated CarPlay and Android Auto.

In terms of power, the new CR-V Rui · Hybrid is equipped with the same LFA 2.0L Atkinson cycle naturally aspirated engine as the Spray/Accord Rui · Hybrid model. It consists of dual electric motors, electric CVT gearbox, PCU power Control Unit and lithium battery. Its maximum output power is 145 horsepower. With the assistance of dual electric motors, the i-MMD hybrid system can achieve a combined maximum output power of 215 horsepower. The MIIT comprehensive fuel consumption of the new car is only 4.8L/100km, which is more fuel-efficient than the fuel consumption of the current CR-V gasoline version 2.0L model.

Our store promises: 1. The company solemnly promises that during the event, the purchase of any model on sale in the company can enjoy the lowest price in the country, and the price difference will be made up if you buy it. 2. All models on sale in our store are regular new commodity cars. You can enjoy the national joint insurance three-guarantee policy. And you can get free first warranty and subsequent maintenance in a regular 4S store authorized by any manufacturer in the country. 3. On the day of purchase, the company can issue all vehicle procedures (invoices, certificates of conformity, consistency certificates, vehicle information sheets, vehicle instruction manuals, three-guarantee cards, maintenance cards, etc.) to ensure that all foreign customers can return to the local area to settle down and register normally. 4. Free airport special car pick-up and drop-off for foreign customers. Our store will handle (7 days) temporary licenses for you for free, no need to worry about going on the road.