上海娱乐导航

Sohu Entertainment News official website of the 77th Cannes Film Festival updated the project manual of the non-competition screening unit film "Sauce Garden Lane", including new posters, stills, scene art, story synopsis, introduction of some actors, roles and creative ideas. The film will have its world premiere in Cannes and is expected to be officially released this year.

Synopsis:

The story is adapted from one of the most famous unsolved cases in China (the murder of a husband in a sauce garden). In a bustling alley in Shanghai in the 1940s, a woman, Zhan Zhoushi, was accused of brutally dismembering her husband, and it seemed impossible for her to finish the murder alone. This case made her the focus of public attention, judged by public opinion, and forced her fate to be intertwined with that of her own country.

Role introduction:

Zhang Ziyi plays Zhan Zhoushi.

In that era when lower-class women had no names, Zhan Zhou’s known title came from the combination of her former master’s and her husband’s surnames. When her husband’s dismembered remains were found, she initially admitted that she had killed him, and then she went back on her word. She is facing a high-profile trial and may be executed. At this time, she suddenly broke out with an unexpected desire to survive.

Eric Wang plays the big guy.

The big guy is Zhan Zhou’s husband, so he got the nickname because of his strong figure. He used to be an appraiser in a pawnshop, but after he was involved in the war in Shanghai, he was frustrated and eventually fell into a gambling den for comfort.

Jackson Yee plays Song Xiazi.

The blind man in Song Dynasty is a blind fortune-teller. He lives downstairs in Zhan Zhou’s house, and his real identity and age are a mystery. As the embodiment of fate, the blind man in Song Dynasty gave obscure fortune-telling results to the characters in this film, some people regarded it as a standard, while others dismissed it.

Zhao Liying plays Xi Lin.

Xi Lin is a writer, playwright and socialite, especially in that era when she was unfriendly to divorced women. After Xi Lin’s drama was suddenly withdrawn, she met a possible substitute: a work focusing on the case of Zhan Zhoushi, known as the "husband killer". Xi Lin quickly seized the opportunity of this highly publicized case and tried to save her career.

Lei Jiayin plays Xue Zhiwu.

Xue Zhiwu is the deputy director of the police station who works for the puppet regime in Japan. He firmly believes that his actions are just and has never thought about the possibility of betrayal. After hearing Zhan Zhoushi’s confession, Xue Zhiwu tried to close the case quickly, only to find that he greatly underestimated her resilience.

Yang Mi plays Wang Xu-Mei.

Wang Xu-Mei, a cellmate of Zhan Zhou’s family, is honored as the "big sister" of the prison. She used to be a popular dancer in Shanghai. After being found harboring refugees, her life changed greatly, but she firmly believed that she would eventually be released.

Dapeng plays Ho Hui-Xian

Ho Hui-Xian was one of Zhan Zhou’s neighbors at the time of the murder. He was a lonely and shy blacksmith who had no obvious connection with the case. At first, the police investigation didn’t notice him, but his real role in this incident will eventually surface.

Li Xian plays Zhang Bao-Fu.

Zhang Bao-Fu is a friend of "Bear". He introduced the latter to gambling and tried to take advantage of his friend’s debt and Zhan Zhou’s predicament to make profits. Zhang was indifferent to the consequences of his actions until he suddenly became a suspect in the murder case.

Fan Wei plays Ye Bo-Xiu.

Ye Bo-Xiu is a barrister in the largest law firm in Shanghai-the owner of the firm is his son-in-law. He approached Zhan Zhoushi and promised to have the case retried, so that Zhan Zhoushi wondered what the other party could get from it.

This sand plays Chen Kai-Zhou.

Chen Kai-Zhou is a law graduate who has just returned from the United States. He partnered with Ye Bo-Xiu in the case of Zhan Zhoushi. Full of determination to change the status quo of women in China, Chen’s idealism is tested by complicated reality.

Zifeng Zhang plays Ye Nian-Zhi.

Ye Nian-Zhi, the daughter of Ye Bo-Xiu, agreed to marry her father’s boss, the owner of Shanghai’s top law firm, regardless of the huge age difference. But behind the wealth and comfort brought by this marriage, there is a dangerous undercurrent.

Creative ideas (excerpts):

Director Chen Kexin

I started developing this project eight years ago. What attracted me at first was an unsolved murder case. Later, I found myself more interested in how the fate of Zhan Zhoushi was intertwined with that of her motherland-from Shanghai during the Japanese occupation to China during the Kuomintang period to the birth of People’s Republic of China (PRC). This narrative not only includes her fate, but also involves many characters in that turbulent era. Every character is not black and white, big and big. When the world around you is so complicated, your life can’t be that simple.

Knowing this, I turned the story center into a turning point in a marriage. Nowadays, what we understand is that when a marriage is broken, it is good to divorce. But in this story-perhaps in her time-Zhang Ziyi’s character will either be killed or her husband will be killed and dismembered to avoid seeing each other in the afterlife. She is feudal in thought, but she has extraordinary toughness, which brings more complicated and contradictory levels to her role, and it also makes me have more questions in my mind: What kind of person is she?

It may be resilience-a theme that has appeared many times in my movies, which attracted me to start this journey, and this time it is reflected behind the image of a "disaster" female.

Photographer Bao Xuanming

China’s Japanese occupation in the 1940s may not be familiar to western audiences, but it is a common background for Japanese films. We want to create a unique interpretation of this era with modern feelings.

Chen Kexin’s other films usually shoot a lot of content, but this film is different and is committed to limiting the number of actors. Carefully plan how to capture the actors’ performances, and scene scheduling is committed to maximizing the value of each angle. It usually takes 2 or 3 hours to build a scene, and then one seat and one pass are taken when shooting.

Costume makeup design Dora Ng

In our early conversation, director Chen Kexin obviously wanted to show every actor in a completely new way. He envisioned roles that Zhang Ziyi and Lei Jiayin had never played before. Therefore, the theme that we continue to pursue is "novelty" and "surprise".

In particular, there is a skirt-the cheongsam worn in Zhang Ziyi’s poster, which she got when she took the wedding photo and was also the dress she wore when she killed her husband. This represents two poles of her vitality: beauty and happiness, and extreme cruelty. The director’s words inspired me: "Think of this skirt as Zhan Zhoushi himself." So I thought of designing this cheongsam as tattered and ragged, tearing it and sewing it back by hand to make it look unique. The effect of this is very impactful: a broken and bloody cheongsam brings a feeling of corruption.

Art director Sun Li

The film was set in the 1940s, when there were few places left in the real world. Director Chen Kexin and I visited Tianjin and Shanghai. Then we must meticulously design government agencies, law firms, courts, factories, prisons, docks and police stations. We strive to be unconventional, the court design is minimalist, the prison design has a cinematic form and scale, and the factory design reflects the identity and class of the characters. Our purpose is not to rebuild old Shanghai, but to promote the performance of actors and immerse the audience.

In the script, Detective Xue’s continuous visit and investigation to the murder scene in the sauce garden gave me great inspiration. From this point of view, we go deep into the mysterious streets and lanes of Shanghai, and the literary scenes with stylized and contemporary feelings are set in a world affected by war and the political situation is changeable. After building such a vivid world outlook, we have integrated the fate of ordinary people into the background of major historical events.

The film will premiere in Cannes and be officially released this year. Previously, the full lineup of official propaganda (in order of roles) was: Zhang Ziyi, Eric Wang, Jackson Yee, Mei Ting, Zhao Liying, Lei Jiayin, Runxuan Liu, Zhang Yu, Anna Kirke, Yang Mi, Kang Chunlei, Peng Yuchang, Yin Yun, Chen Guoqing, Zhang Jianya, Zhou Yemang, Dapeng, Xu Xiang, Li Xian, Sun Qiang, Fan Wei, and this.

　　After the "salary-drying" incident of CICC traders’ families, a recent "salary-limiting order" in the financial industry has aroused widespread concern.

　　On August 2, the Ministry of Finance issued the Notice of the Ministry of Finance on Further Strengthening the Financial Management of State-owned Financial Enterprises (hereinafter referred to as the Notice), which is divided into five parts with 14 articles, of which two focus on standardizing the salary of employees in financial enterprises.

　　The Notice proposes to optimize the internal income distribution structure, increase the total salary to grass-roots employees, establish and improve the mechanism of deferred payment and accountability for salary distribution, and require that the basic salary of financial executives and employees in important positions should generally not be higher than 35% of the total salary, and more than 40% of the performance salary should be deferred, and the deferred payment period should generally be no less than 3 years.

　　The financial industry has always been called "multi-gold industry". In the annual national average wage ranking, the financial industry’s salary has never fallen out of the top three.

　　Just at the end of July, the family of a trader in CICC disclosed her husband’s income certificate. The employee’s average monthly income of 82,500 yuan aroused widespread concern in society. In fact, the employee’s income was less than the average level. In 2021, the per capita salary of CICC reached 980,000 yuan, and even reached 1.16 million yuan in 2020.

　　Re-issue a "salary limit order"

　　The Notice requires that all central financial enterprises and financial enterprises in other countries should actively optimize the internal income distribution structure, give full play to the positive incentive role of wages and salaries, effectively implement the policy requirement that the average wage increase of headquarters employees should be lower than that of employees in their own enterprises in principle, and the average wage increase of middle and senior management positions should not be higher than that of employees in their own enterprises in principle.

　　Financial enterprises should reasonably control the post distribution grade difference, fully mobilize the enthusiasm of front-line employees and grass-roots employees, and effectively balance the income distribution relationship among leading bodies, middle-level cadres and grass-roots employees. If the average salary of headquarters employees is significantly higher than that of employees in the enterprise, the total annual salary should be further increased to front-line employees and grass-roots employees.

　　In addition, financial enterprises should seriously allocate discipline, strictly clean up and standardize the extra-wage income, incorporate all wage income into the total wage management, and not charge any wage expenses such as allowances and subsidies in other forms besides the total wage, so as to realize the wage of income, the monetization of wages and the transparency of payment.

　　In the "establishing and improving the mechanism of deferred payment of salary distribution and compensation", the Notice requires that financial enterprises should comprehensively consider market conditions, performance, risk taking, salary strategy and other factors, scientifically set salary standards for different positions, and reasonably determine a certain proportion of performance pay.

　　For senior managers of financial enterprises and employees who have a direct or important impact on risks, the basic salary is generally not higher than 35% of the total salary, and performance pay is deferred according to the business income and risk assessment by stages. More than 40% of performance pay should be deferred, and the deferred payment period is generally not less than 3 years, so as to ensure that the payment period of performance pay matches the risk duration of the corresponding business, unless otherwise stipulated by the state.

　　Financial enterprises should formulate a system of recourse and deduction of performance pay. If senior managers and employees in positions that have a direct or important impact on risks fail to perform their duties diligently, resulting in major violations of laws and regulations or major risk losses to financial enterprises, financial enterprises should recover part or all of the performance pay paid within the corresponding period and stop paying part or all of the unpaid pay according to laws and regulations and after performing corporate governance procedures. In principle, the recovery period of performance pay is the same as that of the relevant responsible person. The performance-based compensation recourse and deduction regulations apply to those who have left or retired.

　　In addition to limiting the salary income of senior executives, increasing the total salary to grass-roots employees, delaying payment and establishing a system of recourse and deduction of performance pay, the Notice also puts forward specific requirements for financial enterprises to strengthen financial budget management and reasonably control expenses. For example, financial enterprises are strictly forbidden to talk about ostentation and extravagance, put an end to extravagance and waste, and strictly prohibit the purchase and provision of high-end drinks when holding business banquets; It is strictly forbidden to purchase and build office buildings in violation of regulations, luxury decoration office buildings and high-grade office furniture; Financial enterprises should implement centralized procurement according to the procurement plan and incorporate it into the annual budget management; Strict implementation of the relevant provisions of the state on the personal treatment of employees, entertainment, fitness, tourism, entertainment, shopping, gifts and other expenses borne by individuals shall not be charged in the cost of enterprises.

　　Banks, securities and funds have joined the "salary-limited team" one after another.

　　Due to the generally high salary level in the financial industry, the "salary limit order" seems to have never stopped.

　　In April 2009, the Ministry of Finance issued the Notice on Issues Related to the Salary Distribution of Senior Executives of State-owned Financial Institutions in 2008, stipulating that the salary of senior executives of financial institutions in all countries in 2008 should be determined at no more than 90% of the salary in 2007; If the business performance declines, the salary of senior executives will be reduced by 10% on the basis of implementing the above principles; If the salary of senior executives in 2007 is obviously higher than the average level of the industry, on the basis of implementing the above policies, the decline of the salary of senior executives in 2008 should be correspondingly increased, and the gap with the average level of the industry should be narrowed actively.

　　In 2010, the Ministry of Finance issued the Measures for the Administration of Remuneration Audit of Heads of Central Financial Enterprises, and initially established a salary management mechanism that combines "salary and performance" and "long-term incentives and short-term incentives".

　　With the introduction of these policies and measures, the public’s voice for reforming the compensation management in the banking industry is even stronger. In March 2010, the CBRC issued the Guidelines for Steady Compensation Supervision of Commercial Banks (hereinafter referred to as the Guidelines).

　　According to the Guidelines, the basic salary of commercial banks is generally not higher than 35% of their total salary. Commercial bank executives and employees in positions that have an important impact on risks should pay more than 40% of their performance pay in the form of deferred payment, and the period of deferred payment is generally not less than 3 years, in which the proportion of deferred payment of performance pay for major senior managers should be higher than 50%, and 60% should be achieved if conditions permit.

　　Since the beginning of this year, the securities industry and the fund industry have also issued "salary limit orders".

　　In May, 2022, China Securities Industry Association issued "Guidelines for Securities Companies to Establish a Steady Salary System", pointing out that when formulating the salary system, securities companies should establish a deferred payment mechanism for the chairman, senior managers, heads of major business departments, heads of branches and core business personnel, and clarify the applicable conditions, payment standards, years and proportions. In the salary system, it should be clear that business should not be carried out through lump sum, personnel affiliation, etc., excessive incentives should not be implemented through independent assessment methods such as direct proportional sharing, and the salary income of employees should not be directly linked to the income of projects undertaken or contracted by them.

　　According to the first financial statistics, the average salary of 33 securities companies that released data last year reached 560,000 yuan, up 4% year-on-year. The highest per capita salary is CICC, which reached 980,000 yuan last year. In 2020, the per capita salary of CICC was as high as 1.16 million yuan, compared with 2021.

　　Followed by CITIC Securities and Guangfa Securities, the per capita salary is 850,000 yuan and 810,000 yuan. Even Huaan Securities and Oriental Fortune, which have the lowest per capita salary, have exceeded 300,000 yuan. Last year, the highest salary increase was Guolian Securities, with a per capita salary increase of 51%.

　　In addition, in June, China Fund Industry Association also issued "Guidelines on Performance Appraisal and Salary Management of Fund Management Companies", pointing out that fund management companies should establish and implement a deferred payment system for performance compensation, with a deferred payment period of not less than three years and a deferred payment speed of not less than an equal proportion.

　　The applicable scope of deferred payment system for performance pay includes but is not limited to the chairman of the board, senior managers, heads of major business departments, heads of branches and core business personnel. Among them, the amount of deferred payment by senior managers, fund managers and other key positions is not less than 40% in principle.

　　As a kind of food, it is praised by puffer fish diners as the freshest in the world. In ancient times, there was a saying that "you don’t eat puffer fish, you don’t know the taste of fish". At the same time, puffer fish itself is highly toxic. These extreme characteristics cast a mysterious veil over the consumption of puffer fish.

　　Recently, however, a reporter from Beijing Youth Daily found on a large domestic e-commerce platform that many local products merchants are selling dried puffer fish, and the price ranges from 30 yuan to 60 yuan per catty. Shops all claim that the dried puffer fish is a wild puffer fish caught by fishermen, and the dried puffer fish has been treated innocuously.

　　In view of this phenomenon, experts from the puffer fish branch of China Fisheries Association said that at present, all the sales of wild puffer fish are prohibited in China, and the sales of dried puffer fish are not recognized internationally.

　　phenomenon

　　Dianshang platform xian wild puffer fish jerky

　　"Wild dried puffer fish", "non-toxic dried puffer fish" and "detoxified head and viscera" … … Recently, the reporter of Beiqing Daily found that many local products merchants on a large domestic e-commerce platform were selling dried puffer fish. As long as you enter "dried puffer fish" in the platform search, you can retrieve dozens of dried puffer fish caught and produced by your own workshops, and the price ranges from 30 yuan to 60 yuan per catty. Many merchants also directly write "wild puffer fish" in the product name.

　　The monthly sales of "wild dried puffer fish" in a "Lexian Seafood" store in Nantong, Jiangsu Province have exceeded 100. The salesperson inside the store told the reporter of Beiqing Daily that these puffer fish were "dried by fishermen themselves" and "all of them have been processed and can be safely eaten".

　　Another "Xingfeng Dry Goods" store in Shanwei, Guangdong Province is also selling "dried puffer fish by fishermen themselves". The reporter of Beiqing Daily saw from the product information page of the dried puffer fish in the store that the dried puffer fish was dehydrated in orange, which was about the size of an adult’s palm, and the fish head and skin were still preserved. In the introduction, the store wrote that "every process is completed by its own small workshop" and the production date is "hand-made recently".

　　question closely

　　Salespeople don’t know their own puffer fish species.

　　The sales staff of "Xingfeng Dry Goods" also showed the reporter of Beiqing Daily the pictures of making and drying dried puffer fish. In the pictures, hundreds of slaughtered puffer fish were hung on a row of shelves by the sea for drying. When the reporter of Beiqing Daily asked what kind of puffer fish it was, the store said it was "wild and non-toxic", but when the reporter of Beiqing Daily continued to ask about the specific species of puffer fish, the store said it was "not very clear" and only knew that it was collectively called "puffer fish" and the local dialect was called "lovely breast".

　　The salesperson of "Lexian Seafood" told the reporter of Beiqing Daily that the puffer fish sold at home is a wild fugu obscurus, and stressed that "Nantong produces puffer fish, you can rest assured". When the reporter of Beiqing Daily asked whether wild puffer fish could be bought and sold, the store said with great certainty that "wild puffer fish can be bought and sold".

　　It is not uncommon for "bold" diners to buy dried puffer fish. The monthly sales volume of dried puffer fish in Wenzhou, Zhejiang Province is 166, and the product evaluation is 241, which is in the forefront of the sales volume of dried puffer fish. In the product introduction, it is written that "the fisherman dries himself" and "the natural delicacy from the East China Sea". In the product evaluation, some consumers left a message that "wait a few days for additional comments, but they will die", and many consumers also reported that "when unpacking, the dry ice smelled bad", "moldy" and "broken and thrown away".

　　interpret

　　Expert: Wild puffer fish is prohibited from being sold.

　　In view of the phenomenon of selling dried wild puffer fish online, Wang Changyu, deputy secretary-general of the puffer fish branch of China Fisheries Association, told the reporter of Beiqing Daily that Article 11 of the Notice on Conditionally Releasing the Processing and Operation of Cultured Takifugu rubripes and Cultured Takifugu obscurus issued by the Ministry of Agriculture on September 5, 2016 clearly pointed out that "it is forbidden to process and operate all kinds of wild takifugu". That is to say, "at present, all forms of wild puffer fish are prohibited from being sold in China", and the sale of dried wild puffer fish is naturally illegal.

　　According to Wang Changyu, there is a great risk in eating wild puffer fish, because "different species of puffer fish have different toxic sizes and toxic parts, some fish are poisonous, and some fish are poisonous." However, there are more than 40 species of wild puffer fish in China’s coastal areas, and the species caught naturally are often diverse, so it is impossible to determine the toxicity and toxic parts one by one. In addition, the wild puffer fish currently sold in the market are illegal, and it is impossible to guarantee whether the treatment process of puffer fish is compliant and whether the safety is up to standard.

　　In addition, the form of "dried puffer fish" is not allowed to be sold internationally. Wang Changyu told the reporter of Beiqing Daily that after the puffer fish is made into dried fish, its species characteristics will become unrecognizable. Even experts sometimes can’t tell which kind of puffer fish it is, let alone identify the toxicity of dried fish by naked eyes.

　　Wang Changyu reminded consumers that when buying and eating puffer fish products, they must choose qualified merchants. Legal puffer fish products will be accompanied by traceable QR codes on the packaging, and marked with the names of raw material bases and processing enterprises, record numbers, processing dates, shelf life, inspection information and other contents.

　　Among them, wild puffer fish, cultured live puffer fish and unprocessed whole puffer fish are currently prohibited from being sold, and consumers should avoid buying them. Text/reporter Li Zhuoya

The Journey to the Center of the Earth, which is read by ordinary people, has only 142 pages, and the price is only tens of yuan. However, the Journey to the Center of the Earth, which is made into a braille book, is three thick books, and the price needs several hundred yuan. Traditional blind documents are not only expensive, but also many books do not have Braille version … …

A senior student of Chongqing University learned about the difficulties of blind people in "reading" by chance, so he used what he had learned to form a team and innovatively invented "Braille e-books".

Now, through this invention, the technology company founded by Yan Tong has signed an angel round financing agreement of 2 million yuan, and the company is valued at 20 million yuan.

Bookshelf for the blind

A whole shelf holds a book.

Why do you think of doing "Braille e-books"? In August, 2021, during the science and technology training camp during the summer vacation, I met the blind friends of Chongqing Blind Choir.

During a visit to a blind couple’s home, he found a bookshelf full of Braille books in their home. Just as he praised "there are many books in your home", the blind couple told him with emotion: "This whole bookshelf of books is actually just a book, but after being translated into Braille, it has become so many books … …”

I was shocked. Through detailed understanding, he found that he originally bought a small book "Journey to the Center of the Earth" with only 142 pages on the Internet, but after it became a Braille book, there were three big books, which cost several hundred yuan to buy. The "cost" of blind reading is dozens of times that of ordinary people. And many books that blind people want to read can’t buy blind documents at all.

Although blind people can also read by listening to books, listening to books and reading books are completely different feelings. The process of "listening to a book" is fleeting, and only by "reading a book" can we enjoy the beauty of the text, and we can have a aftertaste through "repeated reading". When learning knowledge, there is no way to complete it by "listening to books".

After returning to school, I looked at the e-book "kindle" used by my friends, and I couldn’t help but think: "Can I make a ‘ Braille kindle’ ? Let the blind read whatever books they want. "

"One book" and all books

In December, 2022, together with three like-minded students, Tan Tan started the research plan of "Braille e-books". Of course, the first difficulty they encountered — — No money.

However, opportunities are always reserved for those who are prepared. After reporting their ideas and plans to the College, Tan Tan got the support of the College. After the approval of the College Project Committee, they got the first start-up capital of 50,000 yuan.

Since we want to make a Braille e-book, we must first understand the needs of the blind. At the beginning of the launch, Tan Tan and his team went to the special education school in Nan ‘an District for investigation, and attended classes with the children there for many days.

"The more you know, the more you feel, and understand that you are doing a very meaningful thing!" Tan Tan said that after seeing with his own eyes the difficulties and desires that blind children face in reading, they began to change their original ideas.

After the investigation, Li Zekun, a software engineer in the team, said to Tan Lian, "I started as a project, and now I really want to do something for them … …”

Design, manufacture and improvement … … With the joint efforts of the team, it took only three months to produce the first version of the Braille e-book in February 2023.

This e-book is shaped like a tablet computer without a screen, and it is full of rows of Braille characters. It can not only read existing Braille e-books, but also transcode a large number of books into Braille through software.

Tear everything down and start over.

After the first finished product was made, Tan Lian sent it to the blind couple he knew for trial, and the other party gave comments and suggestions after a period of trial.

"The good thing is convenience. There are many books to read in the e-book, but there are still many details to be done." For example, in Braille reading, the distance between the two "dots" that make up Braille should be less than 2.5mm, so as to achieve the best reading experience, but the distance between the "dots" in the first version of the e-book is 3 mm.

Although this product can also be used, it is not so perfect.

After receiving the feedback, Tan Tan and the team’s friends held a meeting to discuss, and there were two choices before us: because of technical reasons, the first edition of the e-book was difficult to improve, and although it could barely meet the requirements after improvement, if you want to give the blind the best reading experience, then everything needs to be reinvented.

So, after discussion, everyone agreed to start over and start the struggle again.

Starting a business while attending classes will bring great pressure to people. "At that time, we often gathered in the laboratory at 9 o’clock in the morning and left at one or two o’clock in the evening." Yan Yan said with emotion, especially in junior year, there are many courses and great academic pressure, so I can only "squeeze and squeeze" my time.

In this process, some graduate students left and some new teammates joined. Everyone encouraged and helped each other and worked together for the common goal. During this period, Chongqing Unbounded Qihang Innovation and Technology Co., Ltd., founded by Yan Tong, successfully obtained the incubation fund of 500,000 yuan from Mingyuehu International Intelligent Industry Science and Technology Innovation Base in Liangjiang New District of Chongqing, and also moved its office to Mingyuehu.

His goal is coming true!

As a student of the National School of Excellence Engineers of Chongqing University, Tan Tan studied in the experimental class of Mingyue Kechuang.

"The school has given us a lot of help, and our courses are mainly project-driven." According to the introduction, the school itself is also training everyone in the direction of industrial innovation practice. One of the courses that impressed him deeply is to let the students make a boat and meet the requirements of tilting 120 degrees without overturning.

The learning method of combining theory with practice has been improving his ability to use his hands and brains. During the start-up period, Tan Lian won 6 national awards, 6 provincial and municipal awards, 7 invention patents, 2 utility model patents and 1 software copyright as the first inventor.

"I first met you in the lab, and later I learned about his entrepreneurial project, which was very challenging, so I joined in with the recommendation of my tutor." Cao Xiuxiu, a mechanical engineering major at Chongqing University, said that after joining the team, especially after really understanding the reading difficulties of the blind, she quickly found the "goal" to fight for, and worked hard with everyone towards this goal. In the process, she was also full of gains.

After more than a year of fighting day and night, in February 2024, the second brand-new version of "Braille e-book" independently developed by the team finally took out the sample. This version of "Braille e-book" is smaller, lighter and more convenient to read. It is the best in all aspects, which makes the trial blind people fondle it. It is expected to be launched in the second half of 2024.

"In this small e-book, Dream of Red Mansions and Romance of the Three Kingdoms … … All kinds of literary works can be blind ‘ Look ’ See! " He said happily.

Help more blind people to read and see a wider world in books.

This dream, he is about to achieve!

Upstream journalist Song Jian Zhang Jinqi

　

CCTV News:Since the beginning of this year, China has continuously opened up new channels for foreign trade, and many ports and hub stations have given new vitality.

China-Europe trains exceeded 6,000 in the first four months of high-quality development.

Accelerating the high-quality development of China-Europe trains is one of the eight actions to jointly build the "Belt and Road" with high quality. The latest data released by China State Railway Group Co.,Ltd. shows that this year 1-mdash; In April, China-Europe trains operated a total of 6,184 trains and delivered 675,000 TEUs, up 10% and 11% respectively year-on-year, and the growth rate continued to expand compared with the first quarter.

Huanghua Port — The China-Europe train in Moscow, Russia started for the first time.

With the long whistle, the train loaded with auto parts, machinery and equipment left Huanghua Port in Cangzhou, Hebei Province on May 13th, which marked the official opening of the first China-Europe train in Huanghua Port. It is understood that the first train has a total of 50 standard containers, which will leave the country through Erenhot Port and be transported to Moscow, the Russian capital.

Since the beginning of this year, the freight train of the new land and sea passage in the west has exceeded 300,000 TEUs.

While China’s good things keep going out, foreign good things keep coming in. Qinzhou Port in Guangxi is the hub of land-sea combined transport in the new land-sea passage in the west, where a large number of goods from western China and ASEAN countries gather. As of May 12th, the container cargo transported by trains in the new land and sea passage in the west has exceeded 300,000 TEUs this year.

Pingxiang, Guangxi: The proportion of durians entering the country at Youyiguan Port is high.

Youyiguan Port, located in Pingxiang, Guangxi, is an important land passage for fruits from ASEAN countries to enter China. According to customs statistics, in the first quarter of this year, the value of fresh agricultural products imported through Youyiguan Port was 2.15 billion yuan. Among them, imported fresh durian was 1.85 billion yuan, accounting for 86%. With the continuous improvement of port convenience and the progress of cold chain preservation technology, more and more China consumers have eaten fresher imported durian.

China-Europe trains provide a stable channel for international economic and trade.

Since the beginning of this year, faced with the challenge of the international economic and trade environment and the uncertainty of logistics timeliness, China-Europe trains have been running steadily, which has consolidated the foundation of interconnection between Asia and Europe and provided strong support for China-Europe and global economic and trade exchanges.

In Yiwu, Zhejiang Province, this year, cross-border e-commerce has a new choice for transportation channels. More than 70% of the orders of many freight companies have been shipped from the sea to the Central European trains. In response to the increase in demand, China State Railway Group Co.,Ltd. has continuously expanded the transportation capacity of the China-Europe train corridor since this year. In the timetable from Xi ‘an to Duisburg, Germany, and from Chengdu to Lodz, Poland, the China-Europe train runs stably for 5 times a week; Successfully opened the Central European train from Urumqi, Xinjiang to Naples, Italy across the Caspian Sea and the Black Sea; 16 container return points will be added overseas to meet the diversified needs of customers.

The latest data from China State Railway Group Co.,Ltd. shows that this year is 1-mdash; In April, China-Europe trains operated a total of 6,184 trains and delivered 675,000 TEUs, up 10% and 11% respectively year-on-year, and the growth rate continued to expand compared with the first quarter.

Foreign-funded financial institutions overweight the layout of China market.

Recently, a number of foreign-funded financial institutions have set up more institutions and expanded their investment, and continued to increase the layout of the China market.

A few days ago, everything network information technology (Beijing) Co., Ltd. announced its official opening, which is the second joint venture bank card clearing institution opened in China.

In April, the ninth wholly foreign-owned fund management company in China was approved to start business. These days, the company is accelerating the expansion of its domestic team and preparing for the sale of its first Public Offering of Fund product.

Also in April, Faba Securities became the fourth wholly foreign-owned securities company in China. This is the second time that BNP Paribas has expanded its business layout in China after the unveiling of financial management in June last year. At present, 10 foreign-controlled securities companies, 9 wholly foreign-owned fund management companies and 3 foreign-controlled futures companies have been allowed to do business in China. While accelerating the business layout in China, foreign-funded financial institutions are constantly increasing their capital, expanding their scale, and continuously increasing the China market. In the first quarter, Fidelity Fund and Lubomai Fund respectively completed the fourth and third capital increase after their establishment.

The data shows that in the first quarter, the actual use of foreign capital in the financial industry increased by 1.4%, and the net increase of foreign capital in domestic bonds reached 41.6 billion US dollars, which exceeded the net increase of last year.

recently

Another movie started shooting in Jiangmen.

Bao Beier, Andy On,

Actors such as Yuan Biao and Philip Ng.Show up in Jiangmen to shoot a movie.

The armored car robbery

The film is made up of movies such as "Fighting Evil" and "Blind War".

Production team production

The main scene of the film was basically completed in Jiangmen.

The crew plans to

Jiangmen Pengjiang District, Jianghai District

As well as Kaiping and Taishan.

The estimated shooting time in Jiangmen is 40 days.

Love tea, peanut cakes, and the sea.

The favorite of the crew

Actor Yuan Biao:"Of course, I like tea best."

Director Huo Suiqiang:"There are offshore waters, peanut cakes, Jiangmen noodles, etc., all of which are very delicious snacks."

Photo by Liang Meihua

Actor Philip Ng:"What I am looking forward to most is the peanut cake. I haven’t eaten it yet. What’s the smell? Is it delicious? "

Source: Jianghai District Intangible Heritage Protection Center

Why choose Jiangmen?

Director Huo Suiqiang:"Our film tells the story of a brave police who successfully cracked the robbery of an armored car. The local government and people in Jiangmen are very supportive of our filming of this play. So we are very happy to shoot here, and the location is very beautiful, which very restores the atmosphere of the 1990 s. "

Producer Deng Xiao:"This time, we are shooting the theme of police and bandits, and it was in the 1990s, so we selected scenes in many cities in Guangdong, and finally we chose Jiangmen.

Several big shooting scenes in Jiangmen, such as Waihai Street in Jianghai District, Honglou New Village in Pengjiang District and some streets in Xinhui, are our scenic spots. The development of Jiangmen as a whole is very rapid, but while it is developing, it still retains many buildings with the texture of the 1990s, and then we can better restore the bustling city features of the 1980s and 1990s through further arrangement and furnishings. "

A set-up shooting scene

Actor Yuan Biao:"I’m glad to have the opportunity to come to Jiangmen to shoot on location today. It turns out that Jiangmen is such a beautiful place. I hope more movies will be filmed here, so that more audiences can know about Jiangmen. And now that there is a deep channel, it is more convenient to come here. "

Actor Philip Ng:"My parents are from Taishan, but this is my first time to Jiangmen. The impression of Jiangmen is that it is a bit like Hong Kong, so the feeling and texture are very good. "

Jiangmen: Not only a natural studio.

If the city also has"Movie Face"Then Jiangmen must be on the list.

Jiangmen

It is a buildingBring your own film texture.The city

It is deeply integrated into the history of China film and television.

There are many outstanding film talents in history.

from"natural studio"

arrive"Movie DreamWorks"The metamorphosis of

Opened a new challenge and opportunity for Jiangmen.

Welcome guests from all directions

existGuang ying Qiao duStart a different journey.

Jiangmen

It has attracted many TV dramas and variety shows.

Come to shoot and record.

Welcome to Jiangmen to punch in.

At the 2024 Guangzhou Auto Show, Hongqi Guoya, a large car owned by Hongqi brand, was officially listed.The new car will launch two models with a price range of 1.4-1.86 million yuan.The brand-new product of Hongqi Guoyawei Golden Sunflower Family is positioned as the flagship model of Hongqi brand. The appearance of the vehicle shows the unique design aesthetics of the flagship national car, such as the internal texture of the headlights, the decorative design of the front enclosure, and the introduction of a large number of chrome decoration and two-color body.

In terms of appearance, the front face of the new car adopts a large-size straight waterfall grille design, and a large number of chrome-plated materials are incorporated, which has a strong visual impact. The hollowed-out design around the front of the new car is quite unique. The lower air intake grille is decorated with a little chrome, and there are feather-like patterns on both sides, so the design style is quite unique. The headlight group of the vehicle adopts a rounded outer contour, and the lamp holder with lens inside is in a vertical layout. The interior detail design of the headlight group lamp cavity is extremely exquisite, and the unique texture design presents a diamond-like shine in the light. In addition, Guoya has also adopted the design of lifting vertical standard, which can be tilted forward by 23.5 degrees. Guoya’s headlights integrate the megapixel DLP projection function, which can realize the functions of road sign reminder, pedestrian accurate reminder, road information projection and so on.

On the side of the car body, the straight shoulder line and waistline of the new car highlight the feeling of smooth style, and the chrome-plated decorative strip above the threshold rises slightly and extends to the rear of the car, adding a proper sense of movement to Guoya’s sideways. In terms of body size, the length, width and height of the vehicle are 5353/1998/1511mm and the wheelbase is 3260mm respectively. At the rear of the car, the design of the new car is simple, round and elegant. The taillight design is derived from the palace lantern shape, and the decorative strip shape is taken from the eaves of the ancient Chinese palace, which shows nobility and dignity. The horizontal chrome trim strip on the tailgate and the chrome trim strip at the exhaust port of the rear bumper well balance the visual height of the rear, and further enrich the layering of the rear design.

In terms of interior, the overall shape of the vehicle is a combination of classic and modern, with a retro-decorated two-color steering wheel, a center console with a quartz clock and a large screen, and a wooden decorative board and touch buttons. The control buttons of the seat are designed on the door, so users don’t have to search for function buttons in the screen. Of course, there is also a necessary control screen in the back row, and two independent seats show dignity. The rear seat cushion is quite thick and has the functions of seat adjustment, heating, ventilation, memory and massage. The new car has two kinds of cockpit layouts: four doors, five seats and four doors, four seats, among which the rear row of four seats adopts the design of penetrating central armrest.

In terms of power, the new car will be equipped with two HEV hybrid systems. The first is the HEV hybrid system consisting of a 3.0T turbocharged six-cylinder engine and an electric motor, in which the maximum power of the engine is 280 kW (381 HP) and the maximum torque is 570 Nm; Followed by a 4.0T turbocharged V8 engine+electric motor HEV hybrid system, the maximum power of the engine is 350 kW (476 HP) and the maximum torque is 680 Nm. In terms of transmission system, both power systems are matched with 8-speed automatic manual transmission and four-wheel drive system. The acceleration time of V6 version 0-100km/h is 4.8 seconds, and that of V8 version 0-100km/h is 4.3 seconds.

Disclaimer: This article is transferred from the Internet, only representing the author’s personal views, and has nothing to do with AsiaInfo. Its originality and the words and contents stated in this article (including the copyright of pictures) have not been confirmed by this website, and this website does not make any guarantee or commitment to the authenticity, completeness and timeliness of this article and all or part of its contents and words. Readers are invited to make reference only, and please verify the relevant contents by yourself. This site does not bear the direct and joint liability for the infringement of such works.

Fat Donglai, known as "the first supermarket in China", is experiencing happy troubles.

Due to the recent explosion of fire, Fat East has attracted a lot of "purchasing". These people queued up early and snapped up all the hot goods when they entered the door. It is not uncommon for a person to guard more than a dozen shopping carts, which seriously affected the buying experience of normal customers. "It’s all about purchasing, and entering the door is like charging." "The happiness of local people is gone." A Xuchang netizen expressed his dissatisfaction.

But this does not affect the popularity of the "purchasing" business at all. Someone set up a stall in front of the supermarket, and a box of beer in 60 yuan was directly sold in 20 yuan at a higher price. Others hung the robbed goods on the online mall and started a "second-hand fat east". On an e-commerce platform, there are hundreds of results in the search for "Fat Donglai Purchasing". A beer from Fat Donglai was sold for 18,000 orders at twice the price.

Even the purchasing fee has been invented. According to a purchasing person, the purchasing fee for goods below 100 yuan is around 10 yuan, while the purchasing fee for rare goods such as tea can reach 100 yuan.

On April 5, Fat Donglai issued a statement demanding that these "second-hand Fat Donglai" shops stop infringing, but with little effect. The offline processing method is also unsatisfactory-because Fat Donglai can’t distinguish between normal customers and purchasing personnel, he can only take measures to limit purchases, and both sides are not pleased.

In desperation, Yu Donglai, the founder of Fat Donglai, directly turned to netizens for help in Tik Tok: "Let’s discuss what good solutions are available, including friends who are purchasing, and let’s move towards beauty together."

Why are there so many purchases in Fat East? This also starts with the explosion of fire from the fat east.

#01

become widely known

–

Fat Donglai was first hotly debated in 2021. In April 2021, a milk tea product of "0 sucrose" under Yuanqi Forest was proved to contain sugar, which attracted a lot of abuse. After getting the news, Fat Donglai immediately removed all the products of Yuanqi Forest, and it was not until the "0 sucrose" on the package was changed to "low sugar" that it was put back on the shelf. After this move was posted online, Fat Donglai quickly rushed to the hot search, and the image of "Conscience Enterprise" was initially known by the whole network.

The further explosion of Pangdonglai was in 2023.

First of all, in a salary picture of a fat man from the East circulated on the Internet in March last year, a subsidy named "grievance award" attracted everyone’s attention. As the name implies, the "grievance award" is the compensation for employees who have been wronged. The picture shows that the compensation amount is 5000-8000 yuan. Although Pang Donglai responded that the "grievance award" does exist, but it is not so high. Actually, it is 500-5,000 yuan, but it really envies netizens. Some people ridiculed: "Going to work in Pang Donglai does not require salary, as long as you are wronged twice a month."

This was followed by the "eight-page investigation report" incident in June last year. Because a customer had a dispute with an employee from Fat East, Fat East released an 8-page investigation report, in which the cause, process and result of the dispute were written in great detail, and the most admirable thing was the handling result-

Pang Donglai admitted that there were problems in the service process, and decided to demote all the managers for three months, and brought gifts and service complaint prizes from 500 yuan to apologize to customers. But at the same time, Pang Donglai thinks that although the customer’s rights and interests have been damaged, he did not choose to feedback the problem through the complaint channel, but blamed the employees loudly on the spot, which caused serious harm to the personality and dignity of the employees. Therefore, Fat Donglai decided to give employees a mental compensation of 5,000 yuan.

This result of "respecting and caring for customers, but definitely not at the expense of belittling employees" has been well received. Some netizens said: "Let’s not talk about who is right or wrong, but it is the first time to see such a detailed investigation report on the Internet."

A similar investigation report also appeared in a "taste storm" in February this year. On February 15th, a video on the Internet showed that when an employee from Fat East was cooking a staff meal in the back kitchen, the chopsticks that he tasted noodles were directly stirred in the pot without changing the washing. In this regard, Fat Donglai quickly produced a 13-page investigation report, which finally decided: "Let the employees involved adjust their positions, but they can continue to work in Fat Donglai."

But the most touching thing in this matter is not the result, but the process. According to the report, this result is a democratic resolution that two voting schemes are jointly worked out from four groups of treatment schemes and then handed over to employees for voting. What is even more unexpected is that Fat Donglai also explained the specific reasons for the two voting schemes in the report, especially in the cause analysis, which was full of reflections on the company’s system problems, rather than personal criticism of employees, which was well-founded and convincing.

It is these consecutive events that have made Fat Donglai completely out of the circle, and now a small matter can cause great concern. This is evidenced by two hot searches: Yu Donglai said recently that "forcing employees to please customers is immoral", he denounced the culture of "overtime", and then "Fat East allows employees to sit and read books when they are not busy" and "Let employees become people with independent personality".

The most amazing thing is that no one thinks that Fat East came by luck. On the contrary, in the eyes of most people, Fat East should have been on fire long ago.

#02

Why is it from the fat east?

–

In 1995, when Fat Donglai was just established in Xuchang, Henan Province, it was at a time when counterfeiting was prevalent. However, Yu Donglai, the founder of Fat Donglai, promised never to sell fake goods as soon as he came up, and also made a slogan of "Return if you are not satisfied". As a result, the business was so good that "it was too late to put the money in the drawer, put a box on the ground, and throw it directly into the box with your feet".

● The predecessor of Pangdonglai/Wangyuelou Pangzi Store

But if that’s all, then Fat East is just a supermarket that can make money. What really makes Fat Donglai a legend in the industry is the implementation of the "people-oriented" corporate culture after 1998, which is used in Donglai’s own words: "I have to let my employees have no worries in life."

In 1998, in order to protect several female employees in the store from being harassed by the underworld, Yu Donglai was retaliated by the underworld. Overnight, Pangdonglai was completely burned by the fire, and eight employees from Pangdonglai died on the spot.

This is the "315 Extraordinary Arson Case" that shocked Xuchang that year. This incident was a great blow to Donglai, but the local people encouraged him and hoped that he would cheer up. A strange old lady said to him, "Son, don’t stand up because of this. If you have no money, your uncle and I have saved more than 20 thousand yuan." I’ll bring it to you if you want to use it. "

The trust of Xuchang people made Yu Donglai start again, and also made him secretly swear: "No matter whether Fat East comes to earn money or not, in order to repay the feelings of the masses, we should also do our work well."

This determination is reflected in the future employee treatment of Fat Donglai.

One is the salary of employees. The salary of employees from Fat East is more than twice the local average salary. Front-line employees such as sales and security also have various commissions and subsidies. Now a cleaner from Fat East can earn 40,000 to 50,000 yuan a year. In addition to wages, there is also a company profit dividend. Since 2000, Yu Donglai has decided to distribute the profits to employees. From the beginning, he took out 50% of the profits and gradually increased it, and now it has become 95%. Yu Donglai always told the boss who came to study that if he couldn’t give 50% of the profits to his employees, it would be useless to study.

The other is employee leave. Fat Donglai stipulated very early that the working hours should not exceed 7 hours. "If the middle and senior managers are still in the company after 18:00, they will be fined 5,000 yuan at a time." When deciding to close the store every Tuesday in 2012, Yu Donglai asked the shareholders that if the annual profit is 200 million, closing the store every Tuesday will lose 70 million, then we "want profit or happiness". As a result, the shareholders all said that we should be happy. After 2014, Yu Donglai forced employees to take four weeks paid leave every year. He said: "It is to let employees go out to play, rest at home and relax themselves. This is to make employees happy."

This is a business world where "squeezing" employees has become a common phenomenon, but Fat Donglai has made employees feel happy and respected by violating business intuition. As a result, everyone treats customers with excellent service, and finally brings customers an excellent shopping experience.

There is a joke circulating in the industry: With the Fat Donglai supermarket as the center, 2 kilometers in Fiona Fang is the "supermarket cemetery". It means that as long as there is a fat east, the supermarket next to it can’t live. A typical example is that after Fat Donglai opened in Xinxiang in 2005, the local three supermarkets, Dennis, Century Lianhua and Wal-Mart, closed down one after another in a few years.

Another thing is that when Fat Donglai was preparing to withdraw from Xinxiang in 2016 because of the increase in rent, Xinxiang citizens and local deputy mayors came forward to retain him, which made Fat Donglai choose to change his address to reopen, and it was crowded on the opening day, and a large number of traffic police came to maintain order.

Dennis, Century Lianhua and Wal-Mart are all famous giants. In 2016, there were a large number of e-commerce companies such as Taobao, JD.COM and Pinduoduo. But why do local people love Fat East?

The answer is probably a cliche: service.

It is not without reason that Fat Donglai is called "Haidilao in the supermarket industry". Before entering the door, the parking lot is ready with a canopy, and there is a pet storage room at the door. There are all kinds of places for pets to eat and drink Lazar, and even a love station for sanitation workers to drink water for free. The service inside the supermarket is more thoughtful, with a bench on the shopping cart. If you are tired, sit down and have a rest. The configuration of the bathroom is also comprehensive, and there are never many hand creams and hair bands on the sink; Customers don’t have to be afraid to buy too much, because there are often supermarket staff to help them put them on the car …

In fact, "service" is not a business secret, but "service" is a matter closely related to "people". As a netizen said, "How can an employee who doesn’t feel respect and happiness provide services that make others feel respect and happiness?"

#03

Fat east, can you copy it?

–

In recent years, there has always been a question around the Fat East: Can the Fat East be copied? Why didn’t there be a second Fat East?

As we all know, the profit rate of retail industry is not high, but the gross profit rate from Fat East is at a high level in the industry. In 2020, for example, the gross profit margin of Yonghui Supermarket is 21.37%, but it can reach 30% from Fat East. Then, how does Fat Donglai achieve high profits at such a high labor cost?

This is about its strong supply chain integration ability. In the early days, Fat Donglai joined forces with three retail enterprises, namely Xinyang West Asia, Nanyang Wandelong and Luoyang Dazhang, to reduce the purchase price of many commodities by 30%-50% year-on-year, so that he could continue to make profits and grow. After becoming famous, Fat Donglai further maintained its strong bargaining power with its huge sales volume and influence.

On this basis, Fat Donglai has launched its own brands in baking, fresh food, home and other categories, such as Explosicum cake, Xuemei Niang and other hot desserts, all from its own bread brand-Drikos bakery. Compared with purchasing goods directly from suppliers, the gross profit of private brands is higher. Take a self-operated liquor introduced in 2020 as an example. Before the price in 35 yuan, Fat Donglai also marked the ex-factory price in 28 yuan, and it was once sold out. An analysis report in 2022 showed that the self-harvesting rate of fresh cooked food from Pangdonglai basically reached more than 60%, which exceeded that of similar supermarkets such as Wal-Mart, Carrefour and Yonghui.

In the final analysis, all these measures depend on the monopoly position of Fat Donglai in the local market. Only when the cost is less, can the profits be more, and the employees’ high salaries can be obtained. This kind of regional supply chain management ability can only be achieved in Xuchang and Xinxiang, but others can’t learn it, and I’m afraid it can’t be copied by itself.

Not to mention the strict product supply and quality inspection system and the refined scientific management system.

Take the bean products in Xuchang Pangdonglai Fresh Food Zone as an example. These bean products, such as old tofu, bean skin and dried bean curd, all come from a village factory more than 30 kilometers away. The two sides have cooperated for 16 or 7 years. The boss of the factory once complained that because Fat Donglai had extremely high requirements for products, he once didn’t want to supply Fat Donglai again, but he also said: "For so many years, I have never been afraid to come to the factory for inspection, no matter in the city or town, because I know that Fat Donglai keeps coming to the factory to supervise and inspect, and the standards in our factory have been raised to a high level. I am not afraid of anyone who comes to inspect."

On the shelves from Fat East, the requirements for product quality can also be reflected everywhere. For example, fresh food not only indicates raw materials and storage time, but also has accurate values for sugar content and acidity. In addition, there are strict requirements on how to place goods and whether the surface is clean. If the display is not standardized, the arrangement is not timely or there is dust, the corresponding person in charge will be deducted. These requirements are written in more than 30 pages of new employee training manual, and every process of every position has a standard description. What these people can’t see before may really make it difficult for Fat East to copy.

If this is the objective reason why Fat East can’t be copied, then the business philosophy of boss Yu Donglai is the subjective reason. During a live broadcast, Yu Donglai was asked by netizens why Fat Donglai didn’t go to Zhengzhou. He blurted out: "The salary that Fat Donglai can afford is not enough for employees to live a decent life in Zhengzhou." Yu Donglai’s business philosophy is described by business observer Cai Yu as a kind of "gentry spirit"-"while expanding his business territory, he is taking care of his community with the gentry consciousness".

#04

Behind the pouring traffic

–

But Excellence, such as being fat from the east, is not without its own problems, just like the current purchasing incident.

This has seriously affected the shopping experience of local consumers, which is one of them. The second is the essential problem reflected by the active purchasing, that is, the real and huge demand of foreign customers, and this demand is just too fat to meet. The sky-splashing demand brought by the sky-splashing traffic has become a happy worry for Fat East.

For the moment, in order to meet the demands of foreign users, opening online shopping malls should be the fastest solution. In fact, in March this year, Fat Donglai launched two WeChat applets, namely "Fat Donglai" and "Fat Donglai Department Store". At that time, after the news came out, it also ushered in a scene of hot sales, but a large influx of users quickly put the system into a maintenance state.

In addition, the online shopping mall from Pangdonglai has obvious defects, that is, although it is marked to be distributed throughout the country, when locating different regions, the categories of goods that can be selected will be different, and the delivery fee will be different. Users in Xuchang and Xinxiang can buy fresh fruits and vegetables, cooked food baking, leisure snacks, home department stores and other categories of goods, but users outside the two places can choose far fewer categories.

In fact, there are some signs that it is better to say that the measures on the line of Fat East are not in place, that is, it is not impossible, but not wanting.

As early as last March, Fat Donglai opened an online supermarket. At that time, the purpose was to take care of local customers who were inconvenient to go out, and on the other hand, to meet the needs of foreign consumers. However, it has been online for a whole year, but the related services to foreign users have not improved, which leads to being caught off guard in the face of the current explosion situation.

However, no matter how Fat Donglai chooses, as far as the whole retail industry is concerned, the integration of online and offline development is not only an irreversible trend, but also the basic consensus of industry personnel.

Many Shangchao brands have opened online channels. Sam member stores have vigorously laid out front warehouses, and now they have nearly 500 front warehouses nationwide. This allows Sam member stores to deliver goods in 30 minutes, which greatly increases the shopping experience of customers and makes its online sales exceed 50% of the total sales. Wal-Mart has achieved 100% nationwide online stores, from nationwide distribution service to one-hour speed, and the consumer experience has risen to a higher level. Yonghui Supermarket and Costco are also accelerating the layout of online business and promoting the strategic transformation of omni-channel business.

The coming out of the circle from the fat east has undoubtedly greatly raised the expectations of consumers everywhere, and it is different from the past after all. Especially when online shopping has become a part of adults’ daily life, do you stick to it or break through it? This is a problem that Fat Donglai, who has never left Henan, has to think about. At least, in the face of the user’s demand after the explosion, it is impossible for Fat Donglai to do nothing.

* Some references:

[1] CCTV interview "The Story of Three Brothers"

[2] Southern People Weekly "Fat East: Dominating a Fourth-tier City’s" Haidilao in Retail ""

[3] Half Buddha immortal "Fat East can’t come out of Henan, it is alive and clear."

[4] Extraordinary deep-fried dough sticks have been squeezed out again! Fat Dong came to open an online shopping mall and it was full in an instant.

[5] The most famous Funtalk is "Yellow Cattle Are Destroying Fat Donglai"

[6] The daily figure "Top Flow Fat East, why can’t you get out of Henan?" 》

Original title: "Fat East, to be yellowed by scalpers? 》

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Welcome to Autohome Changzhou Promotion Channel to bring you the latest car purchase information. Currently, the much-anticipated promotion is going on, and Mercedes-Benz brand consumers in Changzhou can enjoy a car purchase profit of up to 155,100 yuan. The starting price has been reduced to 688,700 yuan, which is undoubtedly a great opportunity for consumers who are keen on this luxury coupe. To seize this offer, click the "Check the car price" button in the quotation form and let’s explore more possible car purchase discounts together.

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June 1st is not just a festival for children, but also a carnival for adults who maintain their childlike innocence.

This Children’s Day, Wahaha co-branded the national manga "Under One Person", shouting "Who is still not a baby?", conveying an innocent attitude to life. At the same time, it launched online and offline product promotion activities, gaining praise from consumers and also opening up the June 1 marketing volume.

From this joint move, it can also be seen that Wahaha is not only targeting real children on Children’s Day, but also young people who advocate national culture, and focusing on vertical circles is also one of Wahaha’s strategies to focus more on young people in recent years. How to organically combine the "childlike innocence" represented by AD calcium milk and the IP of Dareguo Manman has become the key to this joint name.

Fans who are familiar with the plot of "Under One Man" may be very easy to get the ingenuity of this Children’s Day joint name. The life of the anime heroine Feng Baobao is a mystery, and she is strong and powerful during the war, but her heart is pure and simple, and she can switch between the two forms of independence and innocence and cuteness at any time, which is very consistent with the idea of AD calcium milk to convey childlike innocence.

In the animation, Feng Baobao, Zhang Chulan, Zhang Lingyu, Wang Ye, Zhuge Qing and other protagonist group members also became smaller under the "magic" of AD calcium milk, and appeared in the classic 220g bottle of AD calcium milk with a cute version image. This is also the first time that 220gAD calcium milk has launched a joint packaging; while the 450mL large bottle packaging is the original character image of the animation, and at the same time customized new flavors of strawberries and peaches. The differentiated joint name makes the meaning of "limited" on Children’s Day stronger, and it can also attract the attention of consumers of different ages.

It’s not a good idea.Online and offline festivals are created at the same time, and "Mengqi" is linked to improve product promotion efficiency

When the protagonist group of "Under One Man" comes to Wahaha Amusement Park to celebrate June 1st, what kind of adventure will happen?

Since May 26, Wahaha’s June 1 marketing "horn" has been sounded in advance. With the release of Wahaha’s official Weibo official promotion of June 1 theme activities and animation TVC, Feng Baobao and other protagonists drank AD calcium milk and became childlike babies in Wahaha amusement park, interspersed with animation eggs to resonate with fans; at the same time, launched a Douyin Talent Challenge, launched interactive sharing gameplay with the theme of "Children’s Day is coming, quickly @the person who called you baby asks you to drink AD calcium milk", and took the lead in establishing the product promotion volume on the eve of June 1.

On June 1st, the joint version of AD Calcium Milk of "Under One Person" took the lead in opening the curtain of Wahaha e e-commerce promotion, and further enhanced the hot-selling topic through limited sales of joint peripherals; offline through the clock in limited-time paradise, Shanghai Lawson, family bag store activities created a comprehensive atmosphere of activities. It is worth mentioning that AD Calcium Milk also released the news of the joint character of Feng Baobao in "Under One Person" on June 1st, which will continue Q Meng’s childlike innocence in July.

Taking advantage of the Children’s Day node, Wahaha launched an online + offline "combination boxing" marketing campaign to further promote AD calcium milk series and new flavor products, continue to enhance brand exposure, consolidate consumers’ minds, and achieve a win-win situation between product volume and sales growth.

Continuous release of IP core, AD calcium milk weaving "childlike universe"

AD calcium milk was born in 1996, and its "debut" has never lost its popularity, and it has always been a strong single product of Wahaha. With its sour, sweet and rich milk aroma, it has been popular for more than 20 years and has become the "favorite" of countless young people. Its "childlike" and "underage" IP attributes have also gained a group of loyal fans who are obsessed with "cute style" and love "two-dimensional".

AD calcium milk obviously also knows its own advantages, and has carried out a systematic "plan layout". Since 2018, it has carried out IP-based integrated marketing, and has successively launched AD calcium milk-flavored moon cakes, zongzi, and ice cream, so that the classic taste of AD calcium milk sour and sweet breaks through the restrictions of the bottle body; subsequently, by cooperating with BilibiliWorld June 1st Manufacturing Festival, customized DIMOO packaging, and Teddy’s collection packaging, it continues to extend vertically to various circles such as trendy play circles and two-dimensional yuan circles, and at the same time strengthens the "Today’s Minor" IP. For a while, "June 1st will drink AD calcium milk" and "drink AD calcium milk in rows" have also become festive atmosphere scenes.

Today, AD calcium milk is still Wahaha’s well-deserved trump card. The best-selling performance for more than 20 consecutive years reflects the strong appeal of a classic beverage product across the time dimension. Wahaha’s official announcement to become the official non-alcoholic beverage sponsor of the Hangzhou Asian Games in 2021 also highlights the hard power and brand influence of established enterprises.

Adults are enthusiastic about June 1, which actually reflects the desire of contemporary young people to temporarily unload the burden of life and retrieve the simplicity and beauty of their childhood. "Who is not a baby yet?", the brand is using its own way to strive to locate the consumer group corresponding to the age group. Wahaha advocates for older children to break the shackles of age and return to their innocence from various angles.