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Announcement of State Taxation Administration of The People’s Republic of China on Issuing the Measures for the Administration of Pre-tax Deduction Certificates of Enterprise Income Tax State Taxation Administration of The People’s Republic of China Announcement No.28 of 2018 In order to strengthen the administration of pre-tax deduction certificates of enterprise income tax, standardize tax law enforcement and optimize the business environment, State Taxation Administration of The People’s Republic of China has formulated the Measures for the Administration of Pre-tax Deduction Certificates of Enterprise Income Tax, which are hereby promulgated. It is hereby announced. State Taxation Administration of The People’s Republic of China, June 6, 2018 Measures for the Administration of Pre-tax Deduction Vouchers of Enterprise Income Tax Article 1 In order to standardize the administration of pre-tax deduction vouchers of enterprise income tax (hereinafter referred to as "pre-tax deduction vouchers"), these measures are formulated in accordance with the Enterprise Income Tax Law of People’s Republic of China (PRC) (hereinafter referred to as "Enterprise Income Tax Law") and its implementing regulations, the Law of People’s Republic of China (PRC) on the Administration of Tax Collection and its implementing rules, and the Measures for the Administration of People’s Republic of China (PRC) Invoices and its implementing rules. Article 2 The "pre-tax deduction vouchers" as mentioned in these Measures refer to all kinds of vouchers that an enterprise proves that reasonable expenses related to income acquisition actually occurred when calculating the taxable income of enterprise income tax, and based on which pre-tax deduction is made. Article 3 Enterprises mentioned in these Measures refer to resident enterprises and non-resident enterprises as stipulated in the Enterprise Income Tax Law and its implementing regulations. Article 4 Pre-tax deduction vouchers shall follow the principles of authenticity, legality and relevance in management. Authenticity refers to the authenticity of the economic business reflected by the pre-tax deduction certificate, and the expenditure has actually occurred;Legality means that the form and source of the pre-tax deduction certificate comply with the relevant provisions of national laws and regulations; Relevance means that the pre-tax deduction voucher is related to the expenditure it reflects and has probative force. Article 5 When an enterprise incurs expenses, it shall obtain a pre-tax deduction certificate as the basis for deducting relevant expenses when calculating the taxable income of enterprise income tax. Article 6 An enterprise shall obtain a pre-tax deduction certificate before the end of the final settlement period stipulated in the enterprise income tax law of the current year. Article 7 An enterprise shall keep the information related to the pre-tax deduction voucher, including the contract agreement, expenditure basis and payment voucher, for future reference, so as to verify the authenticity of the pre-tax deduction voucher. Article 8 Pre-tax deduction vouchers are divided into internal vouchers and external vouchers according to their sources. Internal vouchers refer to the original accounting vouchers made by enterprises for the accounting of costs, expenses, losses and other expenses. The filling and use of internal vouchers shall comply with the relevant provisions of national accounting laws and regulations. External vouchers refer to the vouchers obtained by enterprises from other units and individuals to prove the occurrence of their expenses when they have business activities and other matters, including but not limited to invoices (including paper invoices and electronic invoices), financial bills, tax payment vouchers, payment vouchers, split sheets, etc. Article 9 If the expenditure items incurred by an enterprise in China belong to VAT taxable items (hereinafter referred to as "taxable items"), the other party is a VAT taxpayer who has gone through tax registration, and its expenditure is based on invoices (including invoices issued by tax authorities according to regulations) as pre-tax deduction vouchers;The other party is a unit that does not need to apply for tax registration according to law or an individual engaged in small-scale sporadic business, and its expenses are deducted before tax with the invoices or receipts and internal vouchers issued by the tax authorities. The receipts should contain the name of the payee, personal name and ID number, expenditure items, collection amount and other related information. The judgment standard of small-scale sporadic business is that the sales of individuals engaged in taxable items do not exceed the threshold stipulated by the relevant VAT policies. Where the State Administration of Taxation has other provisions on invoicing taxable items, the prescribed invoices or bills shall be used as pre-tax deduction vouchers. Article 10 If the expenses incurred by an enterprise in China are not taxable items, if the other party is the unit, other external vouchers other than invoices issued by the other party shall be used as pre-tax deduction vouchers; If the other party is an individual, the internal voucher shall be used as the pre-tax deduction voucher. Although the expenditure items incurred by enterprises in China are not taxable items, invoices can be issued according to the provisions of the State Administration of Taxation, which can be used as pre-tax deduction vouchers. Article 11 For the expenses incurred by an enterprise in purchasing goods or services from abroad, the invoice issued by the other party, receipt voucher with invoice nature and relevant tax payment voucher shall be used as the pre-tax deduction voucher. Article 12 An enterprise obtains invoices that are printed privately, forged, altered, invalidated, illegally obtained by the drawer, falsely made out and filled out irregularly (hereinafter referred to as "non-compliant invoices"), and other external vouchers that are not in compliance with national laws, regulations and other relevant provisions (hereinafter referred to as "non-compliant invoices""Non-compliant other external vouchers") shall not be used as pre-tax deduction vouchers. Article 13 If an enterprise should have obtained invoices and other external vouchers, or has obtained non-compliant invoices and other external vouchers, if the expenditure is true and has actually occurred, it should ask the other party to reissue and issue invoices and other external vouchers before the end of the annual settlement period. Invoices and other external vouchers that have been reissued or exchanged meet the requirements can be used as pre-tax deduction vouchers. Article 14 If an enterprise is unable to reissue or exchange invoices or other external vouchers due to special reasons such as cancellation, cancellation, revocation of business license in accordance with the law, and being recognized as an abnormal household by the tax authorities, the expenses can be deducted before tax after the authenticity of the expenses is confirmed by the following materials: (1) Proof of the reasons for the failure to reissue or exchange invoices or other external vouchers (including industrial and commercial cancellation and institutions) (2) Contracts or agreements on related business activities; (3) Payment vouchers paid by non-cash means; (4) Proof materials of cargo transportation; (5) Internal vouchers for goods warehousing and warehousing; (6) Accounting records and other materials of the enterprise. Items 1 to 3 of the preceding paragraph are necessary information. Article 15 After the end of the settlement period, if the tax authorities find that the enterprise should have obtained invoices and other external vouchers, or obtained non-compliant invoices and other external vouchers and informed the enterprise,The enterprise shall, within 60 days from the date of being informed, reissue or exchange invoices and other external vouchers that meet the requirements. Among them, if the other party is unable to reissue or exchange invoices or other external vouchers due to special reasons, the enterprise shall provide relevant information that can confirm the authenticity of its expenditures within 60 days from the date of being informed in accordance with the provisions of Article 14 of these Measures. Article 16 If an enterprise fails to reissue or exchange invoices and other external vouchers that meet the requirements within the prescribed time limit, and fails to provide relevant information to confirm the authenticity of its expenditures in accordance with the provisions of Article 14 of these Measures, the corresponding expenditures shall not be deducted before tax in the year in which they occur. Article 17 Except for the circumstances specified in Article 15 of these Measures, if an enterprise should have obtained invoices and other external vouchers in the previous year, and the corresponding expenses were not deducted before tax in that year, it will obtain invoices and other external vouchers that meet the requirements in the following year or provide relevant information to prove the authenticity of its expenses in accordance with the provisions of Article 14 of these Measures. The corresponding expenses can be retroactive to the pre-tax deduction in the year in which the expenses occurred, but the retroactive period shall not exceed five years. Article 18 If an enterprise and other enterprises (including affiliated enterprises) and individuals jointly accept the payable value-added tax services (hereinafter referred to as "taxable services") in China, they shall share the expenses according to the principle of independent transaction. The enterprise takes the invoice and the split sheet as the pre-tax deduction voucher, and other enterprises that jointly accept taxable services take the split sheet issued by the enterprise as the pre-tax deduction voucher.If the expenses incurred by enterprises and other enterprises and individuals in accepting non-taxable services in China are shared, the enterprises will use other external vouchers and split sheets other than invoices as pre-tax deduction vouchers, and other enterprises that jointly accept non-taxable services will use split sheets issued by enterprises as pre-tax deduction vouchers. Article 19 If the lessor issues invoices as taxable items for expenses such as water, electricity, gas, air conditioning, heating, communication lines, cable TV, internet, etc. incurred by an enterprise in renting (including the enterprise as a single lessee) office and production premises, the enterprise shall use the invoices as pre-tax deduction vouchers; If the lessor adopts the sharing method, the enterprise shall take other external vouchers issued by the lessor as pre-tax deduction vouchers. Article 20 These Measures shall come into force as of July 1, 2018.

Modification of online bank transfer limit: a comprehensive analysis and operation guide

In today’s digital financial era, online banking has become an indispensable part of our daily life. However, banks usually set a certain limit for online bank transfer to ensure the safety of funds. However, in some specific cases, users may need to modify this limit.

First of all, we need to understand why banks set online bank transfer limits. This is mainly due to the consideration of risk control and security. Limiting the transfer amount can reduce the risks of fraud and misoperation to a certain extent and protect the safety of customers’ funds.

There may be differences in the online bank transfer limit regulations of different banks. Generally speaking, the limit is divided into daily cumulative limit and single limit. Common limits range from several thousand yuan to several hundred thousand yuan.

So, how to modify the online bank transfer limit? The following are the general steps:

1. Log in to online banking: Log in to the online banking system of the bank you use with your user name, password and verification code.

2. Find the option of limit setting: in the menu of online banking, look for options related to "transfer limit setting", "security setting" or the like.

3. Select Modify Limit: after entering the limit setting page, select the limit type you want to modify (such as daily cumulative limit and single limit).

4. Enter a new limit: according to your needs, enter the new limit amount you want to set.

5. Authentication: The bank may require you to authenticate by SMS verification code, dynamic password, U shield, etc. to ensure that you are operating.

6. Confirm modification: After the authentication is completed, confirm your modification operation to make the new quota setting take effect.

It should be noted that some banks may not allow customers to modify the limit by themselves, but you need to go to the counter or apply for modification through customer service telephone.

Let’s take a bank and a bank as examples to show you their online bank transfer limits and modification methods:

| Name of bank | Daily cumulative limit| Single limit| Modification method |
|—-|—-|—-|—-|
| Bank A | 50,000 yuan | 20,000 yuan | Log in to online banking and modify it in "Security Settings", which requires SMS verification code verification |
| Bank B | 100,000 yuan | 50,000 yuan | can be modified through online banking or counter, and online banking modification needs U shield verification |

In short, it is an important operation to modify the online bank transfer limit of the bank. When making the modification, you must set it reasonably according to your actual needs and risk tolerance, and strictly abide by the relevant regulations and procedures of the bank to ensure the safety of your funds and the smooth transaction.

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

　　China is the world’s largest trading country in goods, and "Made in China" has long been integrated into the production and life of residents all over the world. Nowadays, China’s cultural products are also accelerating to go global. In 2021, China’s total foreign cultural trade increased by 38.7% year-on-year, surpassing 200 billion US dollars for the first time.

　　Publications, TV series, games, animations, various design services, advertising services and copyright licenses from China are increasingly loved by enterprises and residents in various countries. How to further stimulate the vitality of foreign cultural trade? A few days ago, the Ministry of Commerce and other 27 departments issued the Opinions on Promoting the High-quality Development of Foreign Cultural Trade (hereinafter referred to as the Opinions), drawing a road map for China cultural trade enterprises to explore overseas markets and realize the high-quality development of foreign cultural trade.

　　China’s cultural products export has been in the forefront of the world.

　　Immersive sound system, smart classroom adaptive sound pickup and reinforcement system, multifunctional panoramic sound digital cinema, smart LED touch integrated screen & HELIP; … Entering the Audio and Video Intelligent Science and Technology Museum of Yinwang Group in Ningbo, Zhejiang Province, all kinds of independent innovative "black technology" bring people an audio-visual feast.

　　Since the State Council issued the Opinions on Accelerating the Development of Foreign Cultural Trade in 2014, the development of foreign cultural trade in China has achieved remarkable results. In Ningbo, the local government supported the development of cultural trade enterprises through policy guidance and financial subsidies, and cultivated a number of outstanding cultural trade backbone enterprises such as Yinwang Group. As a key enterprise of national cultural export, Yinwang Group receives a large number of overseas orders at various foreign trade exhibitions every year, and provides cultural product design and debugging services for customers in Italy, the United States, Germany and other countries, with more than 1,000 stable customers. In 2021, Yinwang Group ranked 16th on the list of "Top 225 Global Musical Instruments Industry" published by the well-known magazine Music Trade.

　　Jiashan Li, executive vice president of China Service Trade Research Institute, said that cultural trade is the import and export of international cultural products and services, involving trade in goods, services and intellectual property rights, and is an important part of international trade. With the rapid development of China’s foreign cultural trade, the export of cultural products in China has been in the forefront of the world for many years, forming a number of cultural enterprises, products and brands with international influence.

　　According to data from the Ministry of Commerce, in 2021, the import and export volume of cultural products in China was US$ 155.81 billion, up by 43.4%, and the import and export volume of cultural services was US$ 44.22 billion, up by 24.3%. Among them, China cultural enterprises have developed rapidly in the fields of film and television drama, online literature, online audio-visual and creative products, and related cultural products and services are popular. Judging from the destination of China’s cultural trade, the United States, Britain, Germany, France, the Netherlands and Japan are in the forefront of the export market; The import markets mainly include Germany, France, the United States and Japan. It is worth mentioning that in recent years, the scale of foreign cultural trade between China and countries and regions along the Belt and Road has gradually expanded, especially the import and export volume of publications, arts and crafts, collectibles and cultural goods has increased rapidly. The scale of China’s foreign cultural trade has grown steadily, and its structure has been continuously optimized. It has formed a trade pattern dominated by general trade, which has promoted the upgrading of cultural industries and the continuous optimization of foreign trade structure.

　　How to further expand the breadth and depth of China’s foreign cultural trade after stepping on the step of $200 billion? The Opinions of 27 departments focused on the high-quality development of foreign cultural trade and identified seven aspects and 28 measures. According to the relevant person in charge of the Ministry of Commerce, the Opinions focus on deepening the reform and opening up in the cultural field, activating new kinetic energy for innovation and development, stimulating the development vitality of market players, expanding the network of cooperation channels, and strengthening organizational guarantee, so as to strengthen top-level design and overall coordination, promote institutional mechanism reform and content form innovation, and promote the scale growth and structural optimization of cultural trade, so as to tap the development potential of foreign cultural trade. The Opinions also set the development goals of foreign cultural trade in the coming period, namely: the scale of foreign cultural trade is growing steadily, the structure is continuously optimized, and the proportion of high value-added cultural services exports in foreign cultural trade is steadily increasing; By 2025, a number of cultural and trade professional service platforms covering the whole country will be built, and a number of internationally influential digital cultural platforms and industry leading enterprises will be formed.

　　Digital cultural trade has become a pioneer in "going out to sea"

　　Domestic games such as Genshin Impact’s "the glory of the king" are popular in overseas markets, and many games featuring classical "Chinese style" sell well on internationally renowned game platforms such as STEAM … … Online games and e-sports products are becoming the pioneers of cultural products in China.

　　According to the Game Industry Report of China from January to June 2022 released by the Game Industry Research Institute of China Audio-Visual and Digital Publishing Association, in the first half of this year, the actual sales revenue of China’s self-developed games in overseas markets reached 8.989 billion US dollars, up 6.16% year-on-year.

　　The popularity of online games overseas is a microcosm of the fiery digital culture trade in China. In addition to publications, movies and other traditional cultural products, China cultural enterprises have entered the field of digital culture, constantly creating new "IP" and realizing "overtaking in corners".

　　Jiashan Li introduced that China’s cultural products have a certain global competitiveness in digital culture fields such as online games. The mobile phone animation standards and digital art display standards led by China have also been established as international standards. "China’s cultural industry has developed rapidly with the support of digital technology, and the value chain of digital creative industries has been continuously extended, which has promoted the high-quality development of foreign cultural trade."

　　To promote the innovative development of foreign cultural trade, "digitalization" is the key word. "Vigorously develop digital cultural trade", "enhance the digitalization level of cultural trade" and "encourage the international development of digital cultural platforms" … … Jiashan Li analyzed that cultural trade, especially cultural service trade, naturally carries digital genes and has gradually become a new kinetic energy to stimulate global cultural and economic growth. "The Opinions adapt to the general trend of iterative updating of digital technology and rapid development of digital economy, and point out the new direction of cultural trade development in the digital age."

　　According to reports, the state has identified a series of measures to encourage and guide, including supporting the development of new formats such as digital art, cloud exhibition and immersive experience, and actively cultivating export competitive advantages in the fields of online literature, digital publishing, online broadcasting and e-sports; Give full play to the functional advantages of the comprehensive bonded zone policy, support the development of "two-headed" digital content processing business, and encourage enterprises to provide services such as printing, translation, dubbing, editing and post-production for films, cartoons and games produced overseas. The relevant person in charge of the Ministry of Commerce said that the Opinions promoted the digitalization of cultural trade from different angles, which will drive the digital transformation of traditional industries and activate new kinetic energy for the innovation and development of cultural trade.

　　How will the cultural and trade professional service platform and digital cultural platform mentioned in the Opinions be built? Among them, the "one-stop" cultural trade service platform will provide cultural trade enterprises with national policies, market information, legal services, technical support, talent recruitment and other services, and at the same time make good use of minority language talent resources to provide professional support for cultural products, services and standards to go global. At the same time, the state encourages the international development of digital cultural platforms, guides relevant platform enterprises to develop healthily, supports small and medium-sized enterprises to innovate in technology, content and mode, and encourages platform enterprises to explore the international market, enhance the overseas influence of platforms, and promote the export of cultural products and services.

　　Solving the "Financing Difficulties" of Cultural Trade Enterprises

　　Foreign cultural trade often takes a long time to gain something, and it is also difficult to cultivate brands. What guidance and support can market players get?

　　National cultural export base is becoming an important carrier to cultivate new advantages in cultural trade competition. Since 2018, the Ministry of Commerce and others have successively published two batches of national cultural export bases, including 29 places including Xuhui District of Shanghai, Zigong City of Sichuan Province and Dongcheng District of Beijing, aiming at exerting the functions of gathering, leading and radiating, cultivating cultural enterprises with strong international competitiveness and forming an international cultural trading platform with strong radiation.

　　Since it first went abroad in 1990 and held a lantern show in Singapore, Zigong Lantern has been exported to more than 80 countries and regions, accounting for over 90% of the international market share. Promote cooperation in projects such as "Service Trade Fair+Lantern Festival" and "Universiade+Lantern Festival", and expand the fund pool of performance bond for exchange rate hedging of "Denghuibao" & HELIP; … This year, Zigong has built a national cultural export base based on the characteristic industries of colored lanterns, and put forward the goals of completing an annual investment of 1 billion yuan, holding more than 60 overseas lantern exhibitions, and granting loans to cultural enterprises exceeding 200 million yuan. According to the deployment of the Opinions, all localities will start with optimizing the business environment and improving support measures, extend the industrial chain, improve the service chain, and build cultural export bases with their own characteristics.

　　The problem of "financing difficulty" of cultural trade enterprises has been concerned, and more targeted measures will be ushered in.

　　In terms of improving the input mechanism, the financial policy will support the construction of national cultural export bases and enterprises to explore overseas markets, expand the export of cultural services, and cultivate key enterprises and cultural brands. The role of service trade innovation and development guidance fund will also provide financing support for qualified cultural trade enterprises.

　　In terms of innovative financial services, while encouraging financial institutions to innovate financial products and services, they will support qualified cultural and trade enterprises to go public for financing, and raise funds by issuing corporate bonds, corporate bonds and debt financing instruments for non-financial enterprises.

　　In addition, the export tax exemption or zero tax rate policy of cultural services will support qualified enterprises to participate in the identification of technologically advanced service enterprises and enjoy relevant preferential corporate income tax policies; Qualified cultural trade enterprises will enjoy the convenience measures related to advanced customs certification enterprises. Relevant departments will also support cultural trade enterprises to carry out cross-border RMB settlement business and support banks to provide better cross-border settlement services for cultural trade enterprises.

　　Good timing and good policies depend on how enterprises seize opportunities. Yan Guohua, vice president of Yinwang Technology, said that in the face of multiple motivations and pressures, cultural enterprises need to reshape their core competitiveness with products with high cultural content, high technology content and high added value as a breakthrough. "The Opinions put forward that giving play to the exemplary role of key national cultural export enterprises and cultivating key enterprises and cultural brands will encourage us to continuously promote the digital transformation of cultural enterprises and accelerate the implementation of overseas strategic layout, so as to promote China’s high-quality cultural products ‘ Go out ’ Keep working hard. " Yan Guohua said.

CCTV News:Since the outbreak of COVID-19, many effective epidemic prevention experiences have been accumulated in various parts of China, and the prevention and control plan of COVID-19 has been updated to the eighth edition. During the epidemic in Anhui and Liaoning, the news that "the confirmed patients have not been vaccinated" undoubtedly sounded the alarm for everyone. Experts said that vaccination is an effective and necessary question to build an immune barrier accurately and effectively.

The disease control departments in Anhui and Liaoning said that the newly confirmed cases were not vaccinated with COVID-19 vaccine. Experts said that "the confirmed person has not been vaccinated" undoubtedly sounded the alarm for everyone. To build an immune barrier, vaccination is not a multiple-choice question but a compulsory question.

Zhong Nanshan, Academician of China Academy of Engineering and Director of National Center for Clinical Medicine of Respiratory Diseases:In China, it is very urgent to establish an extensive group immunization with an effective rate of 70%, and more than 80% of the people should be vaccinated.

A more positive phenomenon is that the "vaccine hesitation" has changed recently. According to media reports, after the local confirmed cases appeared in Anhui, more than 13.72 million doses of COVID-19 vaccine were vaccinated nationwide on May 14th, setting a single-day record since China started the daily vaccination system in COVID-19 on March 14th. There were also long queues at vaccination sites in many places, and more people realized the necessity of vaccination.

Wu Zunyou, Chief Epidemiologist of China Center for Disease Control and Prevention:Vaccination with COVID-19 vaccine is an effective means to control the epidemic situation in COVID-19. Those who have not been vaccinated should hurry up and get vaccinated.

The Independent Group for Pandemic Prevention and Response of the World Health Organization recently released a report, focusing on preventing the COVID-19 epidemic from becoming a global epidemic from a local outbreak. China continued to strengthen the policies and measures for the import of external defense, adhered to the principle of "protecting people with the same defense", strengthened vaccination, and focused on the mutation of Covid-19.

Zhong Nanshan, Academician of China Academy of Engineering and Director of National Center for Clinical Medicine of Respiratory Diseases:What have we failed to do in the pandemic all over the world, and what experience have we gained from it, especially the next preparation for the epidemic and how to deal with it.

Experts suggest that in the face of the virus, there should be no luck. Looking at vaccines scientifically and actively vaccinating them are not only responsible for themselves and their families, but also contribute to the overall situation of epidemic prevention.

Wu Zunyou, Chief Epidemiologist of China Center for Disease Control and Prevention:Due to the adoption of normalized prevention and personal protection measures, the possibility of being an infected person or disseminator will be greatly reduced, and everyone should adhere to the implementation of personal protection measures.

Experts say, "A corner is uneasy, and the whole world is dangerous." Only by taking practical actions to improve the vaccination rate can we build an immune barrier faster and get social production and life back on track faster.

1905 movie network news "After watching the film, I not only gained joy, but also gained full warmth and happiness." The film was called "high-quality conscience comedy" by the audience, and it broke through the box office of 2.1 billion in 12 days. Written and directed by Yan Fei and Peng Damo, and starring Shen Teng, Vivian Sung, Zhang Yiming, Zhang Chenguang, Chang Yuan and Wei Xiang, this "hilarious blockbuster" has been popular at the box office all the way since its release, and its reputation has exploded, which has won great acclaim from the audience. In the "guardian" poster released today, the creators also brought the audience something that is most worthy of being "guarded" in their hearts — — Being able to protect what you love in your heart is the real "richest man".

　

Only by knowing how to protect can you become the "richest man", and Do not forget your initiative mind can so as to achieve your final goal.

　

In a newly released set of "guardian" posters, Shen Teng plays Wang Duoyu standing hunched in front of the goal, staring nervously ahead, with a pair of huge gloves standing behind him. As the goalkeeper of Daxiang Team, even if he becomes the richest man in Xihong City, he can’t forget his dream and always stick to the bottom line of goal keeper. As a good brother of the richest man, Zhuang Qiang, played by Zhang Yiming, sat on the court with a tired face, and the teammates of Daxiang team were running behind him. The head can be broken and the blood can flow, and the brotherhood can’t be lost. Even if you are bitter and tired, you must carry it for your brothers.

　

As the only heroine in the film, Xia Zhu, an accountant played by Vivian Sung, is eagerly running on the grass with a bag on her face. Behind her is a huge account book and calculator. Being serious and rigorous about her work and never allowing mistakes is the sense of responsibility that she wants to protect most. It is her ultimate goal to evolve from a "black widow" to a "mascot" in the financial street! Liu Jiannan, played by Chang Yuan as one of the top ten outstanding young people in Xihong City, once regarded "planting moral flowers in people’s hearts" as his duty … …

　

Shen Teng, Zhang Yiming, a friend in need sees the truth, and the director’s heartfelt work resonates with the audience.

　

What is really worth guarding? Whether it is Xia Zhu’s "sincerity" to work or Liu Jiannan’s "sense of mission" to the flower of morality, everyone has something worthy of his full protection. Shen Teng said frankly in the interview: "What you are most reluctant to part with is the most worthy of your protection." Wang Duoyu is guarding the true feelings after the prosperity, and he is his lover and brother, while Shen Teng himself is guarding his persistence in dreams and his love and persistence in the stage. Zhang Yiming also said: "I’m a brother who shares weal and woe, and I can fight for him." In the play, Zhuang Qiang is guarding the brotherhood between him and Wang Duoyu, and I will help you carry the brother’s dream. Even if you are sensitive and fragile, you should get up the courage to "pretend to be strong."

　

The reason why The Richest Man in Xihong City can be called a high-quality conscience comedy by the audience is that it is not enough to be funny, but also to have emotional points that can resonate with the audience. Director Peng Damo bluntly said: "No matter what kind of work, as long as it is a good work, it will definitely bring you a new and different feeling, and it will touch the audience and directly hit people’s hearts." It’s no wonder that the box office of "The Richest Man in Xihong City" has been in full swing since its release. As the audience said, "There are laughter and tears, which is the comedy we want to see"!

On April 15th, the action crime suspense film "The Marginalist", produced by iQiyi Film, directed by Huang Ming Shen and starring Richie Jen and Yam Tat-wah, was released in the mainland. As the only Chinese-language Hong Kong film recently, "The Marginalist" is undoubtedly the focus of many fans’ eyes. This film starts from the background of the special era on the eve of Hong Kong’s return to China, and exposes the story of shocking political conspiracy through undercover police investigating gang drug trafficking.

Up to now, The Marginalist has a total box office of 43.19 million, with 1.16 million people watching movies, ranking second in the box office list last week. According to the lighthouse forecast, the final box office in the mainland will be 50-60 million.

001

The business rate of national cinemas continued to decline in May 1st blockbuster melee.

-It is reported that there are 9 movies released in May 1st. Among them, there are three movies scheduled for April 29th, namely, the comedy movie Keep You Safe, the romantic movie I really hate long-distance relationships and the imported movie League of Bad Guys. There are five movies scheduled for April 30th, namely, the drama movie Hello Brother, Hello Beijing, the animated movie I am Tyrannosaurus Rex, The Awakening of the Mini World and the crime movie The Prosecutorial Storm. The romantic movie "Meeting You" is scheduled for May Day.

　 　 　According to the statistics of Cat’s Eye and National Film Bureau, as of 17th, there were 5,497 cinemas in operation nationwide, and the operating rate of cinemas nationwide was 45.67%. Compared with the same period of last month, the number of operating cinemas in China decreased by 1,505, and the operating rate of cinemas decreased by 6.89%. Over the past month, the number of cinemas in the country has changed gradually, with no big ups and downs, but it is difficult to restore the previous grand occasion. Last month, the media predicted that the influence of Qingming archives might continue to May 1st archives. Judging from the present situation, the cinemas of May 1st archives may still be extremely deserted.

002

"Try the World" broadcasts Yang Yang Zhao Lusi’s interpretation of Jianghu Sadism.

-Adapted from the novel of the same name by Qingyue, a large-scale costume martial arts drama "Try the World" directed by Yang Xiaopei and Fang Fang, and starring Yang Yang and Zhao Lusi will land on Tencent video tonight (April 18th). The drama mainly tells the story of the peerless Feng Lanxi (Yang Yang) and Bai Fengxi (Zhao Lusi) in absolute beauty. This is Yang Yang’s re-appearance in costume drama after "Wu Dong Gan Kun" in 2018. From the posters and trailers released by the play, we can see that Yang Yang’s costume is very consistent with the description of Fenglanxi in the original work, which is "black dress and ink moon, peerless elegance". In addition, this is the first time that Zhao Lusi, who has the title of "a sweet sister of online drama", has appeared in S+ martial arts drama, and "Try the World" is likely to become her transformation work.

　 　 　In addition to starring, the main lineup of the play is also in line with Tencent’s S+ puppet configuration. Director Yin Tao once directed costume dramas such as Under the Golden Clothes and Glory of Datang. The supporting cast is also very luxurious, with ZhangFeng yi, Carman Lee and Xuan Lu and Wayne of the new generation also playing important roles in the play.

003

Tencent’s "New Travel Notes" VS Mango’s "Desired Life Season 6" S+ Reality Show Game

-Recently, the official announcement of Tencent’s video live-action travel observation variety "New Travels" was finalized. The program was directed by Yan Min, the director of Extreme Challenge and Deyun Douxiao Club, and six guests including Wang Yanlin, Ruoyun Zhang, Z.TAO, Kenny Lin, Yun-peng Yue and Chen Feiyu participated in it. It was broadcast on Tencent video every Saturday and Sunday from April 16th. "New Travels" is Tencent’s first S+ variety show this year, which will show the audience the human travel completed by six guests in 21 days. Judging from the first episode, "New Travels" is not the first live-action travel observation variety show, which is similar to the previous live-action travel show "Five Ha" of iQiyi. Both programs show the audience the experiences of several guests traveling around and making money by themselves. But the difference is that the creative source of New Travels is The Journey to the West.

　 　 　Another long-awaited life variety show "The Sixth Season of Desired Life" was also officially announced recently, and will be broadcast on Hunan Satellite TV and Mango TV from April 29. What remains unchanged is the guest lineup, which is still attended by Huang Lei, He Jiong, LAY, Peng Yuchang and Zifeng Zhang. What has changed is that the desire of the mushroom house family to go to the seaside has finally been realized. The program will explore the harmonious coexistence between man and nature and experience the interweaving of dreams and reality.

004

Douban goose group was stopped.

—— On April 14th, Douban officially issued a penalty announcement on further strengthening the special action of "rice circle" chaos control. According to the announcement, in order to cooperate with the special work of "rice circle" chaos and create a clear online discussion environment for bean friends, seven problem groups, including Douban Goose Group, Douban Talent Appeal Group, 18th Floor Parenting Custody, 18th Floor Candy-Time Youth Group, were suspended. It is understood that the Douban Goose Group is the largest group in Douban, with 600,000 users.

　 　 　Previously, Douban successively dissolved or deactivated a number of problem groups. On March 22nd, 15 problem groups, including the antique grocery stall and the database on the 18th floor, were dissolved. In September, 2021, Douban Tea Room, Douban Orange Group and Youth You Group were shut down.

005

Youku released the online cinema list "The Snake 3: The Battle of the Dragon and the Snake" in March, ranking first with 27.57 million points.　

—— On April 15th, Youku officially released the box office list of online movies in March. The top five on the list are The Serpent 3 Battle of the Dragon and the Snake (27.57 million), The New Truant, Wei Long (15.59 million), The Secret Record of Xieling (10.89 million), Cang Lang’s Special Battle Assault (10.47 million) and I’m not a Dionysian (9.89 million).

　 　 　The monster film "The Serpent 3: Battle of the Dragon and the Snake" directed by Lin Zhenzhao and starring Emily and Luo Liqun tells the story of prehistoric monster disaster caused by human overexploitation of nature. This film topped the box office of Youku in March, and it is also the highest solo film in 2022.

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"Technology Last Night This Morning" time, hello everyone, it is Saturday, April 20, 2024, and today’s important technology information is:

Zhou Hongyi, founder and chairperson of 360 Group, released a video on April 18 saying that he would sell the Maybach 600 car that had accompanied him for 9 years. If he wanted to buy domestic new energy vehicles, the automakers would personally "queue up to deliver the car". XPeng Motors even drove directly to 360 downstairs overnight. > > View Details

After the launch of the ideal L6 car on the evening of April 18, Meituan founder, director and controlling shareholder Wang Xingru commented on Li Auto.

"Let’s put it this way, I think among all the models that Ideal has launched so far, the L6 is likely to be the one that Ideal’s employees have bought the most. I’m sure many of Ideal’s employees knew this in their hearts during the process of designing and producing this car," Wang Xing said at Moments. > > View Details

On April 19, BYD released the official pictures of the interior of the Qin L model, showing the interior details of the new car. As can be seen from the picture, the Qin L has retained multiple physical buttons on the steering wheel, and the seats have line textures, which are relatively simple as a whole. > > View Details

Qualcomm recently released a trailer through its official X account, saying that it will hold related activities on April 24. From the 16-second warm-up video, it is basically confirmed that the Snapdragon X Elite and Snapdragon X Plus chips will be launched. > > View Details

Lin Bin, Xiaomi’s co-founder, posted on April 19 that "the Xiaomi building in Shenzhen has been capped", saying that, and posted the under-construction, capped and completed renderings of the Xiaomi International Headquarters building in Shenzhen.

Xiaomi International Headquarters has a total construction area of about 46,000 square meters and has a 360-degree LED screen surrounding the four-story podium of the building. The building is located in the middle of Shenzhen Talent Park/Shenzhen Bay Sports Center/Shenzhen Bay Vientiane City/China Resources Building. Lin Bin said "the location is very good". > > View Details

Intel announced on April 19 that it has completed the assembly of the world’s first commercial High NA (0.55NA) EUV lithography machine at its Fab D1X R & D fab in Hillsboro, Oregon, USA, and has now entered the optical system calibration stage. The High-NA EUV lithography machine can achieve a 190% density increase in the two-dimensional scale, continuing Moore’s Law. > > View Details

Extreme krypton 009 glorious model officially unveiled on the evening of April 19, positioning "four ultra-luxury flagship", known as the "Rolls-Royce" in the MPV era of smart electric, retail price 789,000 yuan.

The new car features a four-seat layout with two independent seats in the rear. The new car comes standard with an audio-visual entertainment system, and uses a baffle to separate the cockpit from the crew compartment, bringing more privacy to the rear passengers. In addition, the Krypton 009 Glorious Edition also has the world’s first integrated die-cast "C ring seat" and the world’s first accompanying airbag. > > View Details

WeChat officials said that recently, the platform has investigated and disposed of illegal handling and pirated content in accordance with laws and regulations, and disposed of more than 400 pirated film and television resource handling accounts and more than 1,800 official account articles publishing pirated micro-drama videos. > > View Details

The Mars drone Wit "broke its wing" on its 72nd mission in January this year. Although its mission has ended, it does not mean that it is completely useless.

After receiving the latest data from 189 million miles (304 million kilometers) away, the "Wit" Mars drone successfully "flashed" to obtain new instructions, which can act as a fixed test bed and continue to collect data. > > View Details

Analyst firm TechInsights released a report on April 19 saying that the Pura 70 series has an earlier release window and eased supply constraints, and it is expected to ship more than 10 million units in 2024, making it one of the main competitors of Apple and the 16 series.

> > View details

Taobao will launch unlimited return package freight benefits for 88VIP users, with a maximum credit of 25 yuan per order, which is currently under gray testing. According to the official, the benefit can only be used by some users at present, and will replace all in the past two days. Taobao will launch unlimited return package freight benefits for 88VIP users, with a maximum credit of 25 yuan per order, which is currently under gray testing. > > View Details

Let’s talk about it here today. Technology last night and this morning. See you next week.

The 2018 model has a unique styling aesthetic that reflects the deep human soul’s fascination for power and beauty. Friends who are interested in this car may wish to pay further attention. When they come to this size, they are more qualified to compete directly with the SCALADE V, and its advantage will be built on the sense of luxury. After the replacement, what attracts me the most is the improvement of the texture of the details, the air intake grille of the family logo, the appearance design of the whole car almost completely retained, and even the exaggerated Hot Wheels rim. With great momentum, they swept away the previous "big and rough" image. The 18 models have been shown in Detroit last month, and they were once stunning, defining to the world what is called large luxury.

　　Appearance: 18 models are equipped with an adaptive HID xenon headlight system, which can automatically turn with your control for a better view. With the iconic, show your taste. Electric opening type, reflect the beauty of the sky in the car, and enjoy comfort all the way.

　　New plans, electric pedals, LouGou logo, integrated into more future plans, luxury top, in the same category as the Land Rover Extended Edition, Mercedes-Benz GLS and 570, etc. A new record has been created: inside, the three rows of passengers add up to the largest legroom. A car that deserves its reputation for a comfortable sightseeing for 7 people.

　　Safety: 18 models are equipped with a full range of active and passive safety systems, personal safety systems, tailored protection according to passenger weight and sitting posture; electronic stability enhancement system and RSC anti-rollover stability control technology, collect steering wheel angle, lateral acceleration angle, angular velocity and other sensor information to help you control the vehicle on slippery roads. Various functions ensure driving safety and avoid emergencies.

　　Configuration: four-wheel drive 3.5TT 450 10-speed, LCD meter 2 + 2 + 3 seats 22-inch maple leaf type, 30 seats for main and auxiliary seats, seat ventilation heating massage, rear entertainment, ring shadow, electric tailgate, mahogany interior, smart card, shake up, one-click start, and other front seats with heating/ventilation functions, allowing you to enjoy a long driving journey. Create interior ambient lights for changing mood, seven ambient colors are selected by you, lit with soft light, wood trim, welcome pedals and floor mats, creating an elegant taste of the cockpit.

　　Interior: The 18 rear two rows of seats support a variety of folding combinations, allowing the space to change as you like. Depending on the situation of full occupancy and fully folded seats, the loading space can be expanded from 514 liters to 2926 liters. With great tolerance, accompany you to deal with all kinds of possibilities in a wide journey. Humanized and considerate design is perfectly revealed in the details.

　　Performance: 18 models use a smaller burst of surging energy, with an output of 355 horsepower and a peak torque of 576 Nm, which is already ahead of the tide in an instant; while the 100-kilometer 12.5-liter model uses full power to drive you forward. 18 models also have a driving control system, super towing performance and anti-swing control, allowing you to drive steadily and calmly all the way.

　　18 new American four-door version, modified, domineering appearance, luxurious and elegant, double eagle-eye lamps add a sense of secrecy to it, American-style communication freedom, novel concepts are more similar to this car, 22-inch wind impeller more confirmed its extraordinary. The road to victory has your back and its footprints!

　　One-piece, making the rear line of the car smart and smooth, with a very luxurious style. High-grade polished aluminum alloy, tailor-made with exquisite craftsmanship, supports the driver to easily turn corners, and shows the luxury atmosphere in stability. The 2018 model can be booked, the noble is very busy and low-key, the new panorama shows the light, and the vibration reserve price discount counterattacks. The new car continues the view car shape announced in 2016, and necessary customers can withdraw the car

For more information, please call the merchant Jiayulong Sales Co., Ltd.! The opportunity is precious. If you want to buy quickly, the quota is not much.

When buying a car, be sure to choose a good model, compare the model you need in detail, configure it, whether the vehicle is damaged, and check the formalities. Check the car, check the formalities, and inspect the car carefully to see if there are any changes. In terms of signing the contract, be sure to be optimistic about the contract, write the model and number you have selected on it, and carefully read the requirements on the contract! If you are not satisfied, ask directly, mark it in the contract, write clearly the formalities, and whether there are any expenses. After confirming that it is correct, sign the payment.

At present, this model is on sale in our store. You can get more surprises by signing up or calling for consultation. When will you wait if you don’t start at this time?

Business Name: Xingang Mingche International Trade Co., Ltd.

Telephone: 15522239739

Store address: Building 5, Taida Outsourcing Service Industrial Park, Binhai New District

June 1st is not just a festival for children, but also a carnival for adults who maintain their childlike innocence.

This Children’s Day, Wahaha co-branded the national manga "Under One Person", shouting "Who is still not a baby?", conveying an innocent attitude to life. At the same time, it launched online and offline product promotion activities, gaining praise from consumers and also opening up the June 1 marketing volume.

From this joint move, it can also be seen that Wahaha is not only targeting real children on Children’s Day, but also young people who advocate national culture, and focusing on vertical circles is also one of Wahaha’s strategies to focus more on young people in recent years. How to organically combine the "childlike innocence" represented by AD calcium milk and the IP of Dareguo Manman has become the key to this joint name.

Fans who are familiar with the plot of "Under One Man" may be very easy to get the ingenuity of this Children’s Day joint name. The life of the anime heroine Feng Baobao is a mystery, and she is strong and powerful during the war, but her heart is pure and simple, and she can switch between the two forms of independence and innocence and cuteness at any time, which is very consistent with the idea of AD calcium milk to convey childlike innocence.

In the animation, Feng Baobao, Zhang Chulan, Zhang Lingyu, Wang Ye, Zhuge Qing and other protagonist group members also became smaller under the "magic" of AD calcium milk, and appeared in the classic 220g bottle of AD calcium milk with a cute version image. This is also the first time that 220gAD calcium milk has launched a joint packaging; while the 450mL large bottle packaging is the original character image of the animation, and at the same time customized new flavors of strawberries and peaches. The differentiated joint name makes the meaning of "limited" on Children’s Day stronger, and it can also attract the attention of consumers of different ages.

It’s not a good idea.Online and offline festivals are created at the same time, and "Mengqi" is linked to improve product promotion efficiency

When the protagonist group of "Under One Man" comes to Wahaha Amusement Park to celebrate June 1st, what kind of adventure will happen?

Since May 26, Wahaha’s June 1 marketing "horn" has been sounded in advance. With the release of Wahaha’s official Weibo official promotion of June 1 theme activities and animation TVC, Feng Baobao and other protagonists drank AD calcium milk and became childlike babies in Wahaha amusement park, interspersed with animation eggs to resonate with fans; at the same time, launched a Douyin Talent Challenge, launched interactive sharing gameplay with the theme of "Children’s Day is coming, quickly @the person who called you baby asks you to drink AD calcium milk", and took the lead in establishing the product promotion volume on the eve of June 1.

On June 1st, the joint version of AD Calcium Milk of "Under One Person" took the lead in opening the curtain of Wahaha e e-commerce promotion, and further enhanced the hot-selling topic through limited sales of joint peripherals; offline through the clock in limited-time paradise, Shanghai Lawson, family bag store activities created a comprehensive atmosphere of activities. It is worth mentioning that AD Calcium Milk also released the news of the joint character of Feng Baobao in "Under One Person" on June 1st, which will continue Q Meng’s childlike innocence in July.

Taking advantage of the Children’s Day node, Wahaha launched an online + offline "combination boxing" marketing campaign to further promote AD calcium milk series and new flavor products, continue to enhance brand exposure, consolidate consumers’ minds, and achieve a win-win situation between product volume and sales growth.

Continuous release of IP core, AD calcium milk weaving "childlike universe"

AD calcium milk was born in 1996, and its "debut" has never lost its popularity, and it has always been a strong single product of Wahaha. With its sour, sweet and rich milk aroma, it has been popular for more than 20 years and has become the "favorite" of countless young people. Its "childlike" and "underage" IP attributes have also gained a group of loyal fans who are obsessed with "cute style" and love "two-dimensional".

AD calcium milk obviously also knows its own advantages, and has carried out a systematic "plan layout". Since 2018, it has carried out IP-based integrated marketing, and has successively launched AD calcium milk-flavored moon cakes, zongzi, and ice cream, so that the classic taste of AD calcium milk sour and sweet breaks through the restrictions of the bottle body; subsequently, by cooperating with BilibiliWorld June 1st Manufacturing Festival, customized DIMOO packaging, and Teddy’s collection packaging, it continues to extend vertically to various circles such as trendy play circles and two-dimensional yuan circles, and at the same time strengthens the "Today’s Minor" IP. For a while, "June 1st will drink AD calcium milk" and "drink AD calcium milk in rows" have also become festive atmosphere scenes.

Today, AD calcium milk is still Wahaha’s well-deserved trump card. The best-selling performance for more than 20 consecutive years reflects the strong appeal of a classic beverage product across the time dimension. Wahaha’s official announcement to become the official non-alcoholic beverage sponsor of the Hangzhou Asian Games in 2021 also highlights the hard power and brand influence of established enterprises.

Adults are enthusiastic about June 1, which actually reflects the desire of contemporary young people to temporarily unload the burden of life and retrieve the simplicity and beauty of their childhood. "Who is not a baby yet?", the brand is using its own way to strive to locate the consumer group corresponding to the age group. Wahaha advocates for older children to break the shackles of age and return to their innocence from various angles.

Recently, Netease’s first open-world martial arts game "Going Against the Water" was announced, and China national automobile brand-Geely China Star became the chief implanted brand of the game public beta. This represents that the game official once publicized that "using the game meta-universe advertising to make profits and reducing the dependence on players’ recharge payment" has officially become a reality.

The mobile game "Against the Cold Water" has repeatedly introduced to the players that it "does not force Krypton" and "completely gives up numerical payment", and relies on appearance payment and pass to get part of the income, and the rest of the difference will be earned by implanting advertisements in the game. The profit model of the brand gold master advertising fee with Meta Universe.

In the previous test of the game, the subversive reform of the game in terms of gameplay content and the game mode of neither liver nor krypton have indeed been confirmed. However, because the embedded advertising system has not been formally applied, many people still have doubts about whether the "meta-universe advertising" model can make up for the game revenue gap.

The fact that Geely China Star became the chief embedded brand in the public beta of "Going Against the Water" proved the possibility of this model.

As the flagship game project of Netease, the mobile game "Against the Water" itself has some embryonic forms of "Metauniverse". The production team wants to attract players into the game world with a lot of game content and excellent gameplay design, and then achieve a kind of "traffic realization" effect by planting advertisements.

This kind of cross-domain linkage is not a low-level operation such as "watching advertisements jump off" in the traditional sense, but relies on the immersion and appeal of the game itself, and accurately delivers advertisements from different angles without affecting the player’s game experience and destroying the game atmosphere.

According to the official of "Going Against the Water" mobile game, the "car-tour linkage" with Geely China Star will be carried out by setting up a "virtual image spokesperson of Geely China Star" in the game to interact with players, help players understand new car information, make an appointment for a test drive, and receive exclusive car purchase subsidies for mobile game players.

In order to ensure the seriousness of the game atmosphere and the integrity of the player’s experience, there will definitely be no cars that are out of date in the game, and there will be no systematic notices of the nature of car promotion. Of course, "there will never be any game content that needs to be bought to experience."

Geely China Star, the first time to test the advertisement of Shuiyuan Universe, also specially invested in the exclusive car purchase benefits for the mobile game players of "Against the Water" for this implantation. According to the official disclosure, the benefits are quite strong, and the mobile game players of "Against the Water" can receive them in the game after the activity is launched.