广州微信品茶上课群社区

　　[PConline Information]On May 13, Huawei joined handsChina MobileHuawei Ascend P7 Mobile 4G New Product Launch Conference was held in Beijing. Li Huidi, Vice President of China Mobile, Yu Chengdong, CEO of Huawei Consumer Business, and many channel partners attended the conference. The retail price of the mobile version of Huawei P7 is 2,888 yuan. It has been sold on seven major online platforms since May 13. It is expected that offline physical channel sales will be fully launched on May 17.

The mobile version of Huawei P7 has been officially released

　　The Huawei Ascend P7, with its outstanding advantages in design, photography, network connectivity, and a variety of built-in China Mobile custom applications, will surely become a new benchmark in high-end smartphones, creating a more intimate and convenient smart mobile life for customers. Huawei Ascend P7 adheres to the ultimate fashion and elegance unique to the P6. In terms of appearance design, the combination of metal and glass materials has created a high-texture exquisite craftsmanship, showing the beauty of technology and fashion. The fuselage is made of brushed design and sandblasted material. The thickness of the fuselage is only 6.5mm, creating the thinnest record in similar 4G LTE mobile phones. The body weight is also controlled at 124g. The bottom arc transition is natural, unique, and the whole machine looks elegant and smart. In addition, the back design of Huawei Ascend P7 adopts Corning’s third-generation gorilla glass back. After 7 layers of technology, the visual effect is more transparent and three-dimensional, and the fine texture and ultra-small lattice design are more beautiful and luxurious. It has become the unique "most beautiful mobile phone back" in the industry.

HUAWEI P7

　　　Huawei Ascend P7 adopts a 5-inch 1080P full high definition screen with a resolution of 1920 × 1080 pixels, equipped with a 1.8GHz HiSilicon Kirin 910 quad-core processor, 2GB RAM + 16GB ROM. Built-in integrated 2500mAh lithium polymer battery, coupled with Huawei’s intelligent power saving technology, light customers can use it for more than two days, and heavy customers can also use it for one day. In terms of mobile phone power management, Huawei Ascend P7 has added one-click power saving and comprehensive power consumption detection management, which can monitor the operation of mobile phone background applications at any time and choose to close and other operations. If all background applications are closed, the measured standby of Ascend P7 for 10 hours only consumes less than 5% of the power. It is particularly worth mentioning that the Huawei Ascend P7 also adds an extreme power saving mode for users. When the battery is remaining at 10%, the phone is restored to the function mode, and only the function of making calls and sending text messages is retained, which can stand by for more than 24 hours.

　　In terms of photography and imaging, the rear camera adopts the latest 13 million Sony back-illuminated IMX214 sensor lens, and is equipped with a SLR camera-level independent ISP (image processor), which has the exposure focus separation function only available in professional cameras, and has stronger photosensitive performance. At the same time, it can perform noise reduction without losing color and detail, and supports manual adjustment of the sensitivity to ISO 800, F2.0 large aperture. This combination gives Huawei Ascend P7 the most powerful low-light shooting capability in the industry, capable of shooting high-quality photos in extremely weak light. For example, watching a concert, you can easily shoot the stage scene, friends in bars, KTV parties can also be clearly photographed, so that you will no longer miss the important moments of entertainment and gathering, can be called "party photo artifact". P7 front 8 million camera, using the industry’s extremely rare 5-layer aspherical optical lens and blue glass technology, so that the clarity of the picture is greatly improved, avoiding the purple edge effect, object deformation and other ordinary camera shooting problems, so that many people take selfies, take pictures in front of the landscape and other panoramic selfie effect is better, and make mobile phone shooting more interesting.

　　The Huawei P7 Mobile released this time has a unified domestic retail price of 2,888 yuan. From May 13, Huawei Mall, JD.com, Tmall Huawei Flagship Store, Suning.com, Gome Online, No. 1 Store, and Amazon seven online platforms have started sales. Sales of the top ten Huawei brand stores across the country have been launched on the same day, and it is expected that offline physical channel sales will be fully launched on May 17.

1905 movie network feature Can ordinary people become the protagonists?The answer to this question is put aside, it may be a long thought. The film attempts to show this answer in video.

When the movie "It’s Worth It" was officially announced, it attracted great attention.

One is the theme, the story revolves around the person who wrote the eulogy, and before that, the movie about the undertaker exploded, and people who used to be taboo about talking about death suddenly realized that if you don’t talk about death, how can you talk about life? What’s more, there is nothing important in life except death.

The second is the actor, and he has cooperated three times. The former has witnessed the growth of the latter, and the intimate relationship between Mei Changsu and Feiliu is also continued in "It’s Worth It".

After living up to expectations, "It’s Worth It" finally lifted the veil of mystery and was shortlisted for the Golden Goblet section of the main competition of the 25th Shanghai International Film Festival.

So what is the quality of the finished film? With such a lineup of main creators and a strong topic, does the film really make the audience "worthwhile"? 1905 Movie Network enters this journey with everyone without spoilers, with the question at the beginning of the article.

01.

It was like a pot of tea brewed by director Liu Jiayin. The new tea of the season was brewed with boiled mountain spring water. With the water temperature, the tea leaves sank little by little, and the fragrance of tea wafted out.

Wen Shan (Hu Ge, played) said that writing a eulogy is very simple, complete, submit, modify, and pass.

This process is like a person’s life, living, surviving, adjusting, ending — people go through their life, they will face their own situation in the process of survival, adjust their state, start again, or make small changes, maybe change the track, and finally live a lifetime.

Wen Shan was the best person to do this.

However, he was not someone who made a living by writing eulogies from the beginning. He was originally a screenwriter, but under his pen, the story would always be stuck in the second act.

In the era of print media, many publications would have eulogy columns. Whether it was people with status or ordinary people, their lives were remembered and respected. No matter what they did in the past, their memories were finally recorded in this form.

"It’s Worthy of a Trip" is precisely here, trying to record ordinary people.

The words life and death, as well as the transformation of life, seem to bring a strong dramatic tension to the film, but the director Liu Jiayin did not enlarge it. The overall style continues the director’s past style, putting life ahead and slowly grinding the drama into the texture of a documentary film.

At the beginning of the story, Wen Shan met with Mr. Wang (played) at the funeral home. People who were busy with work could temporarily lock in the sadness of their father’s death, and all rituals with standardized processes could make way. However, the eulogy was not sloppy. Wen Shan gave a template, which could almost be established by changing the name, but was denied by the other party, so he still needed to write a eulogy that belonged to his father.

The story that belongs to Wen Shan really begins. He is an observer and a witness. He has no real contact with all these people in his writing. He uses everyone in the lives of this group of people to expand the coordinate axis of the deceased’s life. Even many times, Wen Shan is not about writing, but about listening, just as the English name of the movie, "All Ears".

02.

Director Liu Jiayin did not simply use the story as a composition for Wen Shan, but used the experiences of everyone around him to assist each other with Wen Shan and contribute to the story itself.

In the film, the director intentionally or unintentionally implanted a lot of social issues. Just like the hot search list, celebrity events, lace news topics, more are the lives of the people.

Before Wen Shan began to write the eulogy for Mr. Wang’s father, he continued to complete the eulogy that still needs to be revised after the previous submission. The other party is a native of Beijing, and the siblings now live in various places because of the reform and opening up. During each communication, the deceased’s brother will habitually use Beijing slang, and there will always be a special sentence, you know what this means, and then explain it.

Interestingly, words like "axis" and "dog" were also marked directly in pinyin on the English subtitles. This implantation of Beijing’s native culture also formed a special echo of Wen Shan’s later identity as a North Piao.

In addition, the perennial social topics such as youth entrepreneurship pressure, pension issues, and mental health issues have all become the key to the story because of Wen Shan’s "visit". The stories of this group of ordinary people have become less ordinary at this moment, and the problems reflected have become the "scalpel" to analyze society.

The seemingly depressing topic did not appear bitter and bitter under Liu Jiayin’s lens, but was injected with more soft emotions, like it should have been the theme of an argumentative essay, and eventually turned into an annotation of a prose poem.

As an associate professor of literature at the Beijing Film Academy, Liu Jiayin has played to her creative strengths, especially in terms of text with care, without pushing the audience’s emotions too much, and finally transformed into the language of the camera. She is also extremely restrained and does not use too much force.

"It’s Worth It" writes about people, not only those who left by Wen Shan, but also Wen Shan. The film’s landing point eventually returns to himself. The person who writes about ordinary people is actually ordinary people themselves.

Those customers are like passers-by, maybe they are eager to hear the words of kindness, but they are not so urgent to hear kindness. Liu Jiayin also arranged for Xiao Yin (Wu Lei, played), who is the key to understanding Wen Shan. From the relationship between the two characters to the performance mode, they complement each other, and there are great surprises, which is the key theme of the film.

03.

For "This Trip Is Worth It", to write "ordinary" is to let Wen Shan find himself.

Perhaps to some extent, Wen Shan is also the director Liu Jiayin himself. It has been 13 years since Liu Jiayin’s last feature film "Cowhide 2", and there has been no creation in the middle. This is actually transferred to Wen Shan.

Wen Shan had written a story that had no follow-up and had hidden it in his heart for a long time, but he never seemed to find a real way to continue. He actually had low self-esteem in his heart, or lived in his own world. In that story, he had always hoped to be a better protagonist, but in the end, it was just an idealized version of himself.

Therefore, this role is also very challenging for actors.

He needed a deeper performance, and in fact, he could see that Hu Ge had made a lot of changes from the appearance to the inside when presenting this character – the white hair on his head and the puffy face were all his usual state of staying up late, and Hu Ge, who was no longer so delicate, became more "ordinary" as a whole.

Not only that, this character will require him to be more restrained, especially in his state of inferiority, his eyes and way of speaking are obviously well-suited, and he can be seen to have changed a lot.

Perhaps, this is also the way Hu Ge found Wen Shan.

With ordinary questions, with the seasonings of life, everyone becomes the protagonist. Names typed many times in the input method will be recorded into key words by the software, and will not disappear after many years. As the movie Wen Shan said, "If the ordinary is beautified, ordinary people can also be the protagonists."

Perhaps this is the answer given by "It’s Worth It".

Produce Miao Miao tou APP

Author Li Geng

Toutu, vision china

In the deep case of last November, "Why is Cyrus’ financial report still deteriorating? ",Miao tou once gave a conclusion based on the analysis of depth-Huawei was very strong, but at that time it still couldn’t make up for Cyrus’ own shortcomings.

The reason is also very simple:Although Celestial achieved the reversal of the sales trend by "configuration adjustment+70,000 yuan sharp price reduction" for the new M7 at the end of 2023, overall, the deep cooperation with Huawei did not help Celestial to establish its "high-end+high gross profit" brand positioning.

The decline of the brand in the world from "luxury" to "mainstream" immediately caused Cyrus to directly fall into the "quagmire" that all new car-making forces have to face:Without price reduction, there is no sales volume, and the scale can increase. However, because the scale is not large enough and the average cost decreases slowly, it is very difficult for the financial level to achieve a break-even point, let alone realize the benign development of car companies.

The trend of Celestial in the following months (red arrow) also confirmed our judgment. Although the sales volume of the new M7 soared for several months in a row, its share price actually went down in November, with the largest retracement reaching 37.6%, exceeding 32.4% of the whole vehicle sector in the same period.

By February of this year, the share price of Cyrus had another obvious change: first, it rose directly by 59.5% in more than a month.(Blue arrow), from a low of less than 60 yuan/share to a high of more than 100 yuan/share; Then from mid-March, it continued to decline, with a cumulative withdrawal of 17.6%, and now it is less than 90 yuan/share.(green arrow).

Let Cyrus go out of the clear upward share price, which is the brand-new flagship product M9 that it officially began to deliver this year. Numerous data show that it has achieved incredible performance figures in the industry. The sharp shock in the market also shows that there are still doubts and differences in the market about this product, including the changes it can bring to Celeste.

Under the premise that the detailed data of the 2023 annual report will not be released until the end of April, why did Cyrus’ share price rise ahead of schedule? Why is M9 a "miracle" for Cyrus? How should Cyrus’ performance in 2024 be expected? How should we adjust our expectations for Cyrus and some new car-making forces?Today we will focus on these three issues.

Why did Cyrus turn upside down?

As early as the end of January this year, Cyrus announced the expected loss of its performance in 2023: it is estimated that the operating income will reach 35.5 billion yuan to 36.5 billion yuan in 2023, up by 4.09% to 7.02% year-on-year; The net profit loss of returning to the mother was 2.1 billion yuan to 2.7 billion yuan, which was narrower than the loss of 3.832 billion yuan in 2022; After deducting non-profit, the net profit loss is 4.6 billion yuan to 5 billion yuan, and the loss of 4.296 billion yuan in 2022 is still increasing.

According to this caliber, combined with the relevant financial data of Cyrus in the first three quarters of last year, it is not difficult to calculate the approximate range of Cyrus’ fourth quarter revenue and non-net profit deduction.

In the fourth quarter alone, both year-on-year and quarter-on-quarter, Cyrus’ revenue and non-net profit have achieved good growth: year-on-year, revenue increased by 75.9%, and the ratio of loss-making revenue shrank by 29.1%; Under the ring-on-ring caliber, revenue increased by 242.1%, and the ratio of loss revenue decreased by 53.8%.

Source: Car owners’ home

The substantial improvement of Cyrus’ ring caliber is the result of its recent strategy, which can be summarized in one sentence-Do everything you can to increase the sales of the new M7, even if you directly suppress your own lower-end M5, even if you sell one, you will lose one.

The "crazy profit-making" has brought two results. One is the apparent loss of profit: in the fourth quarter of 2023 alone, Cyrus accumulated more than 2 billion yuan on the new M7. If the first quarter of 2024 is added, the total amount of "profit-making" will reach 5 billion yuan. However, as the sales volume of the new M7 began to climb, the production and manufacturing assembly line of Cyrus began to operate efficiently, and its average vehicle cost began to decline.

According to the estimated financial results in the fourth quarter and the historical sales volume of Celestial Group, the new M7 has realized the positive adjustment of non-net profit deducted from cars in the fourth quarter of 2023.

The first two quarters of 2023, and the fourth quarter.(estimated value)The deduction of non-net profit performance is similar(-1.885 billion yuan,-1.785 billion yuan); Non-Cyrus brand in two time periods(everything except asking the world)The sales figures are also very close.(19,000 vehicles, 17,300 vehicles). In other words, during these two periods, the Celeste brand basically realized the zero deduction of non-net profit.

Corresponding to the specific vehicle type, it is the result of selling 7,000 vehicles less than the M5 and 49,000 vehicles more than the M7. It is certainly unrealistic for these two models to "break even" at the same time, which can only be "M5 lost and M7 earned".Combined with the ratio of the number of sales changes, it should be "M7 earns thousands, M5 loses tens of thousands".

Cyrus could have made more and more profits as long as it continued to produce and sell M7, but obviously other car companies did not intend to let Cyrus enjoy the market segment of about 250,000 yuan, 5 seats and 7 seats, giving priority to household use and highlighting the intelligent SUV products.

The ideal came straight to the world of inquiry, and the price of M7 in the world of inquiry has been adjusted, dropping by 20,000 yuan.

Take L6, the first brand-new model with a price below 300,000 yuan, which was released last week as an example, not only aimed at the new M7 in product design and positioning, but also directly set the starting price consistent with that before the new M7. The ideal "name-calling match" left Cyrus no choice but to directly reduce the price of the new M7 by 20,000 yuan in early April this year.

The operation of price reduction has once again "guaranteed" the next sales volume of the new M7, but it will inevitably turn the non-profit "earning thousands" of the M7 bicycle deduction into "losing thousands to more than 10,000" again, and make the break-even point of the new M7 move back again.

Besides M7, M5, which was "strategically abandoned" at the end of last year, is about to return. At the "2024 Beijing Auto Show" held this week, Sailis will re-release "Ask the M5". Judging from the previous information, the new M5 will probably follow the old path that the new M7 has taken. Impact the market through "adjustment of configuration+substantial price reduction". The price is definitely lower than M7, and it is closer to the positioning of mainstream products of many independent car companies, which makes M5 destined to become a difficult challenge again.

Obviously, although the product combination of "M5+M7" still has the ability to bring sufficient sales to Cyrus, it is unlikely to bear the burden of "making profits". If you don’t want to end up making money at a loss, Cyrus must find a new way out.

The listing of the M9 at this critical time not only provided a new outlet for Sailis, but also opened a new stage of China Automobile, which was a "miracle".

M9, why can it be called a "miracle"?

There are two main reasons why M9 is called "miracle":

Let’s talk about the sales figures first. On April 11th, at the Huawei HarmonyOS Spring Eco-communication New Product Launch Conference, Yu Chengdong announced two big figures: the cumulative big figure of M7 was 174,000, and the big figure of M9 exceeded 70,000.

At the end of last year, the propaganda offensives of both Cyrus and Huawei were full, and a large number of publicity was carried out several times.

Although since last year, Huawei has been constantly updating big figures and publishing posters through all channels, it is a bit annoying to encourage more consumers to buy the new M7. However, combined with the big figures, sales trends and insurance volume data published by the new M7, the big data spread by it basically does not have much moisture.

As of March, 2024, the cumulative wholesale sales volume of the new M7 was 164,000 vehicles, and the cumulative insured amount was 152,000 vehicles, which is equivalent to the fact that Cyrus still holds an order of about 10,000 vehicles without production and delivery. This digital trend is also in line with the industry law of "stacking orders as soon as new products are released, and then with the improvement of production capacity, undelivered orders gradually decrease and turn into no delivery cycle".

As for the sales volume of M9, up to now, the official has only released two figures: First, it sold 5,446 units in February.(wholesale sales); Second, the delivery volume in March was 6,243 units.(Retail sales). The number that can be found from the public insurance database is that in February and March of this year, the number of insurance coverage of 1324 vehicles and 6429 vehicles was realized by the customer M9, which is basically consistent with the official marketing figures.

Image from: Snowball user "Castle Peak Hermit"

Based on the reliable official fixed figures, we can fit and calculate the fixed growth rate of M9, which can be converted into the monthly sales expectation of M9. The snowball user "Castle Peak Hermit" has calculated that the new M9 will increase by about 393 vehicles/day, which translates to 11,800 vehicles in 30 days.

As the earliest fixed data of a new car, its fixed and subsequent sales will further slow down with the passage of time.(The number of users who have no brains to buy this product is gradually exhausted)It is optimistically estimated that the annual sales volume of M9 will be 80,000 ~ 90,000 vehicles.(Average daily sales volume is 250+)The neutral forecast is that the annual sales volume of M9 will be 60,000 ~ 70,000 vehicles.(The average daily sales volume is about 200), pessimistic forecast M9 annual sales of 50000 vehicles.(The average daily sales volume is less than 150).

With reference to its guide price of 469,800 yuan to 569,800 yuan, it is a high probability event that the gross profit space of M9 after scale is close to 30%. According to the median price of 520,000 yuan and the wholesale sales of 60,000 ~ 70,000 vehicles in the whole year, M9 can contribute about 10 billion gross profit for Celeste, which is enough to support its fight in the mainstream market and can also be converted into a solid net profit in the final financial performance.

Miaotou once wrote another deep case in early 2023, "Building a new car force, is it dead?" ",in-depth analysis of the reasons for Wei Lai’s worst development in" Wei Xiaoli "-Weilai’s luxury brands and products have basically not sunk into the third, fourth and fifth tier cities. More than half of the high-end "cakes" that have been paved by many rounds of marketing and branding are "unable to eat".

Especially for the new domestic forces, once the order support in the luxury market is insufficient, it is impossible toIn order to maintain its healthy operation at the sales end with higher gross profit, then the subsequent scale expansion and growth of new forces must "borrow money" from institutions and markets at a much greater cost, and the probability of failure increases sharply.

Most new power brands are younger, more receptive to technology brands, more receptive to green changes, and more complete infrastructure for new energy use in first-tier and new first-tier cities. When the "upstart" high-value consumers in this market area are gradually exhausted, and the new forces want to grow or maintain their own sales, they can only "test" down, and eventually they are forced to enter the mainstream market, but they are caught in a further decline.

And this is also the magic of Cyrus. Last year, the new M7 failed to achieve a luxury brand, and it stopped at this year’s M9, and it was an unprecedented success.

This can be seen from the regional comparison of insurance data of M7 and M9. Compared with M7 in the mainstream market, the proportion of M9 in new first-tier and second-tier cities is almost the same. In the past, the proportion of insurance in the third, fourth and fifth-tier cities, which was the most difficult for independent brands to enter, also exceeded 20%, far exceeding the ideal L9 with a slightly lower price, but with some similarities in product positioning.

Combining all kinds of external information at present, Miaotou judges the success of M9, with a high probability because it has successfully captured the opportunity of the domestic "old money" user group market.

From: soochow securities

According to the 2023 China Private Wealth Report, in 2023, 51% of the high-net-worth individuals in China were over 40 years old. It is an important group of people who consume luxury cars in China, but in the past, they were conservative in the choice of models (basically not considering new energy), and they also cared very much about the brands of car companies (basically only considering BBA).

Compared with the first-and second-tier cities with faster city pace, more hard-working people and more "upstarts" with high net worth, the proportion of "old money" users in the third, fourth and fifth-tier cities is definitely much higher than 51%.In other words, if the luxury models of the high-end models of the new forces can obtain continuous sales support in the third, fourth and fifth tier cities, and the proportion of total sales continues to be high, it can basically be confirmed that they have captured the "old money" market.

The "sudden" success of M9 in the world is obviously inseparable from Huawei’s brand influence.Thanks to Huawei’s past operation of consumer electronic products such as mobile phones for people over 40 years old, it has established a strong brand influence and technical endorsement, and superimposed on the product side, M9 accurately grasped the demand of successful people for luxury cars, and finally realized the double breakthrough of "region+people".

Finally: talk about performance expectations and industry prospects.

First of all, from the perspective of production capacity, there are currently three factories in Celestial. At the end of last year, the production capacity of No.1 Factory and No.2 Factory has approached saturation (producing new M7), and the total production capacity of these two factories is roughly 30,000 to 35,000 vehicles per month. At present, No.3 Plant is mainly used for M9 production, and its monthly production capacity is close to 7,000, so it is not a big problem to upgrade to over 10,000 units in the next quarter.

Referring to our multiple judgments based on Celestial products, market structure and demand, the goal of the mainstream product "M5+M7" is to run as full as possible.(including price reduction, etc.)The annual sales target is 300,000 ~ 350,000, the net profit is estimated to be 0 ~ 3%, and the comprehensive break-even point will not appear until at least the end of the third quarter.(In the second quarter, the probability of average profit of M5 and M7 cars is negative.).

The annual sales volume of "M9" is optimistic that the annual sales volume of M9 will be 80,000-90,000, neutral that it will be 60,000-70,000, and pessimistic that it will be around 50,000. The gross profit of a single product is expected to hit more than 25%, and the net profit is not easy to predict at present, so it needs to be calculated in combination with the follow-up sales volume and cost. However, it should be a high probability event that the net profit turns positive during the year.

To sum up, it is a high probability that the performance of Cyrus 2024 will continue to improve, including a substantial increase in revenue and a possible "turnaround" in the fourth quarter. Sellers’ performance with relatively high certainty deserves special attention and layout.

Let’s finally discuss Huawei, because in Miaotou’s view, the impact of the "counterattack" achieved by M9 on the entire automobile industry is more significant than that of Cyrus.

As early as the end of last year, in BYD’s deep case "Huawei is the biggest threat to BYD", we specifically pointed out-Huawei has a tradition of innovation based on user needs and user experience. In cooperation with Huawei, other independent auto companies are expected to pull China’s auto industry into the intelligent stage where BYD is not very good at it.

Obviously, we still underestimated the "help" of Huawei brand in building high-end automobile products.(It is also because M5 and M7 were too unsuccessful at that time, and now it seems to be the product itself.). As a manufacturer that mainly produced minivans and compact passenger cars in the past, Celeste has gradually blossomed in the mainstream market and luxury market, and Huawei’s role is beyond words.

Compared with other new forces "starting from scratch", we can only impress users through one product, and accumulate brand potential energy in a very long period through word of mouth after use; In-depth cooperation with Huawei, directly joining "HarmonyOS Zhixing", enjoying Huawei’s package of intelligent solutions, and finally being able to export through Huawei’s marketing methods and sales network, will probably become an opportunity for many "lost car companies" to reverse their entry into the luxury market.

At the upcoming Beijing Auto Show this week, the brand-new luxury car enjoyment S9 jointly built by Huawei and BAIC is about to usher in its debut; Last week, it was also reported that Huawei executives visited Guangzhou Automobile Group, and the two sides will officially announce cooperation during the Beijing Auto Show.

If Huawei can continue its impact on the luxury market monopolized by domestic joint ventures with the sample of M9, this new energy market, which was first educated by new forces such as Tesla and Wei Xiaoli, may eventually be picked by Huawei.

In the long run, if other car companies want to "immunize" Huawei’s attacks, there are only two ways to go, or their own scale is strong enough, and they have enough R&D and innovation capabilities and funds to keep up with innovation; Either join Huawei’s system, and eventually, with the help of more and more car companies, Huawei’s "snowball" will be rolled into the new energy "Bosch" it aims at, or it will become the new "soul" of China’s auto industry.

Whether auto companies like it or not, Huawei’s increasingly in-depth "spoiler" is pushing the new energy reform of China auto industry to a new level.

　　Nowadays, domestic consumers are more and more accepting of new energy vehicles, and the extended-range hybrid models with both performance and endurance have attracted the attention of many friends. Li ONE is a relatively successful representative, and although this model to be introduced in this article is a latecomer, it has the technical blessing of Huawei, and its strength can’t be ignored. It is a medium-sized and large SUV- Wenjie M7.

　　Judging from the positioning of the medium and large SUV in the M7, it belongs to the high-end flagship model of the current sector, and the official guide price remains between 319,800 and 379,800 yuan. Personally, I agree with the design of the M7. Different from the M5, the M7 does not adopt the conventional new energy design concept, and the overall style is closer to the traditional fuel vehicle. And the eagle-eye headlights that are blackened further enhance the sporty temperament of the front of the car.

　　As for the lighting configuration, Wenjie M7 is equipped with conventional LED headlights, which provide basic functions such as adaptive far and near light and automatic headlights. Such as steering headlights, front fog lights and headlight cleaning devices are not used. Personally, as the top version of the M7, and the price is nearly 380,000, its lighting performance is indeed somewhat inferior.

　　The body side of the M7 is elegant and dynamic. Thanks to the body length of 5020mm, it looks very slender and atmospheric. In addition, the hidden door handle and sharp rim design can be regarded as the finishing touch of M7, which can bring people a good visual impression. Like the front face design, the rear style of the M7 is also very simple, and the combination of penetrating taillights and the headlights of the front have played a good echo effect.

　　How is the ride space? It can be said that many consumers are more concerned about it. If we only analyze the wheelbase of 2820mm, it seems that the M7 has no advantage over Li ONE, but the actual interior performance is quite satisfactory. With the mainstream 2+2+2 6-seat layout, the second row can’t pick out the slot points in terms of space performance and ride comfort.

　　In terms of interior, to be honest, the performance of the models owned by Wenjie is still very commendable in creating a sense of luxury. Take this top version of M7, which continues the minimalist family design language. The large-size display screen with suspension design gives the interior cockpit a strong avant-garde scientific and technological atmosphere. To talk about the place that I like most, it is that the details are decorated with wooden decorative boards, and at the same time, the electronic handle with crystal texture is used, which presents a sense of luxury that Li ONE can’t match.

　　The car system part can be regarded as a big selling point of M7. After all, thanks to Huawei’s technical blessing, this will naturally not let everyone down. Built-in HarmonyOS intelligent car machine system, the operation fluency and car machine function have reached an impeccable level. At the same time, in order to better deepen the positioning of the high-end flagship, the top model of this experience also applies the high-end configuration including 19 speakers’ advanced audio system, over 100-color interior atmosphere lights and rear seat massage, which undoubtedly improves the daily car experience.

　　In terms of hardware, the range extender uses a 1.5T four-cylinder engine, and the four-wheel drive version of the front and rear dual motors makes this M7 become a performance SUV. The comprehensive power of the motor has reached 330kW, and it has the maximum torque of 660 N m. If the book parameters can’t intuitively make everyone feel the strong performance of the M7, then the acceleration of 4.8 seconds and the comprehensive fuel consumption of WLTC as low as 1.09L/100km can definitely explain everything. Equipped with a 40kWh ternary lithium battery pack, this M7 can also get a pure electric cruising range of 200km.

　　On the whole, the combination of high performance and low fuel consumption is the reason why extended-range power models are highly sought after, and this M7 also inherits this fine tradition. In addition, the elegant and atmospheric appearance, luxurious and delicate interior and comfortable space are all reasons for potential consumers to ask about M7.

On 25th, Huawei announced that it had filed an intellectual property lawsuit against Samsung in the Northern District Court of California and the Shenzhen Intermediate People’s Court of China. In this lawsuit, Huawei asked Samsung to compensate Huawei for its intellectual property infringement. What patents are involved in this lawsuit?

In response to Huawei’ s lawsuit, Samsung responded on the 25 th thatIt will "evaluate the lawsuit and safeguard Samsung’s business interests in an appropriate form".Samsung executives in charge of intellectual property rights said that they did not rule out launching a counterclaim against Huawei.

Perhaps in the impression of many people, in the past, China products were always labeled as "shanzhai" and "pirated", and China enterprises were often the defendants in such patent lawsuits. In 2013, Apple teamed up with Microsoft to sue Huawei. In 3 years, Huawei was sued 54 times! What are the chances of Huawei becoming the plaintiff and Huawei v. Samsung?

However, historically, it is a long process to resolve patent disputes between mobile phones. Industry insiders expect that it will take some time for everyone to know whether Huawei can win this lawsuit in the end.

In 2010, Apple filed a lawsuit against HTC.

Nearly two years later, the US International Trade Commission found that HTC infringed Apple’s iPhone patent and imposed an import ban on smartphones involving this patent. In 2012, HTC settled with Apple.

In 2011, Apple filed a patent lawsuit against Samsung.

After years of repeated tug-of-war, in December 2015, Samsung agreed to pay Apple a patent loss of up to $548 million.

In 2014, Ericsson sued Xiaomi in India.

Ericsson sued Xiaomi for allegedly infringing eight patents of ARM, EDGE, 3G and other related technologies, which eventually led to some mobile phone products of Xiaomi not being allowed to "enter" the Indian market.

Why is patent so important to communication companies? Do you know how many patents are involved behind a smart phone?

No wonder there is a saying circulating in the enterprise circle: "Third-rate enterprises sell coolies, second-rate enterprises sell products, and first-class enterprises make patents." In recent years, enterprises in China have devoted themselves to technology research and development, and already have strong technical strength.

According to professional analysis, China’s mobile phone brand has entered a period of high growth overseas, and "Made in China" has begun to counterattack and become a "China brand", which has been widely recognized by the world.

No matter who wins or loses this intellectual property lawsuit, it can at least prove that China Manufacturing is no longer synonymous with "shanzhai" and "low quality", but also has the ability to innovate. It is the premise of all development for enterprises to establish intellectual property awareness and strive to create a good environment for intellectual property protection. Only by finding a breakthrough in technology and patents and forming enough differentiated competitive advantages can they occupy a place in the future market!

　　Pay money

　　Recently, a "little cheetah" was surprised in Shidu Mountain area of Beijing, and was rescued after many searches. According to expert identification, it is a unique wild animal (sǒu) cat in the African prairie. It is not distributed in the wild in China, but appears in the mountainous area of Beijing. It is likely that nearby residents abandoned it after illegally keeping pets or the animals escaped to the mountains themselves. Wild animals are protected by law. If they are kept as pets illegally, they may cause property losses to individuals and even jail time, and may also cause great damage to the natural ecological environment, which should not be underestimated. So, which animals can’t be kept as pets? What legal responsibilities do you need to bear for buying and selling at will?

Wild animals both at home and abroad are protected by law.

　　Article 6 of China’s revised Wildlife Protection Law in 2018 stipulates that any organization or individual has the obligation to protect wild animals and their habitats, and it is forbidden to illegally hunt and kill wild animals or destroy their habitats. According to the provisions of this article, wild animals, whether they are ordinary wild animals or rare and endangered wild animals, whether they are from abroad or local, are protected by law. Especially for rare and endangered wild animals, the state adopts classified and key protection measures. Wild animals under special state protection are divided into first-class protected wild animals and second-class protected wild animals. At the same time, China joined the Convention on International Trade in Endangered Species of Wild Fauna and Flora as early as 1980, and adopted the first-class protection and second-class protection measures equivalent to those stipulated by Chinese laws for the wild animals and plants listed in Appendices 1 and 2 of the Convention.

　　The serval cat from the African prairie has been listed in Appendix II of the Convention on International Trade in Endangered Species of Wild Fauna and Flora, and it also belongs to the second-class protected wild animals in China.

　　The exotic wild animals such as serval cats are not only protected by general laws, but also strictly controlled and protected by import and export. Article 37 of the Law on the Protection of Wild Animals stipulates that the introduction of wild animal species from abroad shall be approved by the competent department of wildlife protection in the State Council to introduce rare and endangered wild animals, and an import and export license shall be obtained according to law. Customs shall carry out entry quarantine according to law, and go through customs clearance procedures according to regulations with import approval documents or import and export permission certificates and quarantine certificates. China has joined the Convention on International Trade in Endangered Species of Wild Fauna and Flora, and will strictly investigate and punish the illegal import and export of wild animals according to the treaty. Strict control of wildlife import and export transactions is also an important protection measure for wildlife at home and abroad.

　　Illegal introduction of wild animals shall be fined at least 50,000 yuan.

　　If wild at heart, a wild animal, is kept as a pet, it is easy to cause personal and property losses to himself and others due to poor supervision. For example, the serval cat, a small cat carnivore, is very fierce. In the wild, it hunts rats, birds and insects. It can bounce up to 1 meter high and 4 meters away, and the smallest territory can reach more than ten square kilometers. It is difficult to control pets like domestic cats and dogs. In the event of an accident that infringes on others’ personal and property, it is difficult to capture wild animals and it is easy to hurt others twice.

　　Article 1245 of the Civil Code stipulates that if the animals raised cause damage to others, the animal keeper or manager shall bear the tort liability; However, if it can be proved that the damage was caused by the intentional or gross negligence of the infringed party, the liability may not be assumed or mitigated. Generally speaking, this provision can be directly applied to ordinary wild animals that are not dangerous, such as small wild birds, which infringe on the rights and interests of others. However, there are special provisions in Article 1247 of the Civil Code for illegally raising dangerous wild animals such as serval cats: if dangerous animals such as dogs that are forbidden to be kept cause damage to others, the animal keeper or manager shall bear tort liability. In other words, the Civil Code imposes a higher management obligation on the breeders of dangerous animals. Once the breeding of dangerous animals is prohibited from infringing, it is not necessary to judge whether the infringed person is subjectively at fault, the breeders should bear the tort liability. In addition, Article 1249 of the Civil Code also stipulates that if an abandoned or escaped animal causes damage to others during the abandonment or escape, the original owner or manager of the animal shall bear the tort liability. That is to say, once a wild animal is kept as a pet, once it escapes, the original keeper will always be liable for the infringement until the wild animal is found back or dies.

　　Raising wild animals may not only contribute to compensate others, but also pay a higher price for taking administrative and legal responsibilities. According to Article 53 of the Wildlife Protection Law, if wildlife species are illegally introduced from abroad, the wildlife protection department of the people’s government at or above the county level shall confiscate the imported wildlife and impose a fine of 50,000 yuan to 250,000 yuan. At the same time, Article 54 stipulates that those who illegally release wild animals imported from abroad into the wild environment shall be ordered by the wildlife protection department of the people’s government at or above the county level to catch them back within a time limit and be fined between 10,000 yuan and 50,000 yuan; If it fails to catch back within the time limit, the relevant wildlife protection department shall catch back or take measures to reduce the impact, and the expenses required shall be borne by the person ordered to catch back within a time limit. Illegal breeding of wild animals abroad will be subject to administrative fines. Once abandoned or the wild animal escapes to the wild, it is very difficult to recapture it, and illegal breeders will face very high recapture costs.

　　Buying, selling and transporting wild animals are subject to punishment.

　　There is no killing without buying and selling, and there is no hunting without trading — — This principle is not only reflected in the control of wildlife import and export, but also in the criminal legal protection. Article 341 of China’s Criminal Law stipulates that anyone who illegally hunts or kills rare and endangered wild animals under special state protection, or illegally buys, transports or sells rare and endangered wild animals and their products under special state protection, shall be sentenced to fixed-term imprisonment of not more than five years or criminal detention and shall also be fined; If the circumstances are serious, he shall be sentenced to fixed-term imprisonment of not less than five years but not more than ten years and shall also be fined; If the circumstances are especially serious, he shall be sentenced to fixed-term imprisonment of not less than 10 years and shall also be fined or confiscated. That is to say, buyers, transporters and sellers in the illegal trade of wild animals should bear criminal responsibility, and buyers and sellers should bear the same responsibility, so that buyers are afraid to buy and sellers are afraid to sell, which makes the hunters and killers in the upstream have no profit channels, which fully reflects the strict criminal legal protection of wild animals in China.

　　According to Article 1 of the Interpretation of the Supreme People’s Court on Several Issues Concerning the Specific Application of Laws in the Trial of Criminal Cases of Destroying Wildlife Resources, "acquisition" refers to the purchase behavior for profit and personal use; "Precious and endangered wild animals" refers to the first-and second-class protected wild animals listed in the national list of key protected wild animals, the wild animals listed in Appendices 1 and 2 of the Convention on International Trade in Endangered Species of Wild Fauna and Flora, and the above-mentioned species domesticated and propagated. Buying wild animals as pets naturally belongs to the situation of buying wild animals for "self-use".

　　In practice, many buyers buy overseas wild animals from the Internet out of curiosity or to satisfy their children’s wishes, such as precious and endangered parrots and lizards. Although they only watch them for themselves and do not make profits from secondary sales, they still belong to the "illegal acquisition" in the criminal law. Often, when the police file a case for investigation on the crime of illegally purchasing precious and endangered wild animals, the buyers are remorseful and call themselves ignorant of the law and make a big mistake.

　　Judge’s advice

　　Three measures to distinguish whether it is legal to sell pets online

　　For consumers, how to correctly distinguish whether the raised animals belong to the key protected wild animals must grasp the following:

　　The first is to look at the way of purchase. The way to buy pets must be standardized, and the daily supervision and management of the formal trading market is strict, so it is difficult for key protected wild animals to enter the market. For private transactions or online mail transactions, we must be extra careful.

　　The second is to look at the relevant documents and supporting materials. According to the relevant laws and regulations of the Wildlife Protection Law, individuals or institutions that raise key protected animals such as serval cats must hold the National License for Domestication and Breeding of Key Protected Wild Animals, which is generally used for scientific research before they can apply for a license. If you just want to watch and play, you can’t apply for a breeding license as a pet at home. It is an illegal act to raise serval cats without a license, and you will bear corresponding legal responsibilities. When consumers buy rare animals in the trading market, they must ask the seller for the corresponding legal source documents, import and export documents, animal inspection and quarantine materials, etc.

　　The third is to consult relevant professional departments or people with specialized knowledge. For some unusual animals, the author suggests not to raise them with curiosity. If you are not sure, you can consult the forestry department, the agricultural department and the wildlife protection center. If citizens are raising key protected wild animals, they should immediately contact and hand them over to the wildlife protection center for disposal according to law. Don’t let them loose in the wild for fear of being punished, which may cause greater damage to others’ personal, property or ecosystem.

　　Extended reading

　　Illegal introduction of wild animals from abroad is very harmful.

　　In the biological sense, due to the barrier of mountains, rivers and oceans, it is impossible for wild animals endemic to some continents to cross the Qian Shan and inhabit and breed on many continents around the world, and they can only live with other native species, forming an ecological closed-loop chain in one place. In this ecological chain, carnivores, herbivores, insects, plants, microorganisms and so on jointly maintain a long-term ecological balance. However, with the modernization of human activities, some species have traveled long distances with ships, planes and trains, surpassing the original natural species flow and being artificially introduced, breaking the balance of the original biological chain and causing ecological disasters. For example, after the introduction of rabbits in Australia, Burmese pythons in the United States and Asian carp, once the animals that lost their natural enemies adapted to the new environment, the population increased geometrically, causing serious damage to the local ecological chain.

　　China is one of the countries that are seriously endangered by the invasion of alien species. According to the Bulletin on the Ecological Environment of China in 2020 issued by the Ministry of Ecology and Environment, more than 660 alien invasive species have been found in China, including Procambarus clarkii, red imported fire ants, African giant snails, flying grasses, Chenopodium ambrosioides and other animals and plants, many of which were introduced as ornamental or pets, and spread to the natural environment due to improper management.

　　In this regard, China’s wildlife protection law also clearly stipulates that if wild animal species are introduced from abroad, safe and reliable preventive measures should be taken to prevent them from entering the wild environment and avoiding harm to the ecosystem. If it is really necessary to release it into the wild, it shall be implemented in accordance with relevant state regulations. Anyone who releases wild animals at will, causing personal or property damage to others or endangering the ecosystem, shall bear legal responsibility according to law. Therefore, keeping pets must not touch the bottom line of laws and regulations. From the point of view of protecting the ecological environment, we must consciously resist raising alien species and leave no opportunities for alien invasion.

　　(Author: Beijing No.4 Intermediate People’s Court)

　　Related links

　　These "souvenirs" may be punished if they are brought back to China.

　　Jiang Luoyi

　　Case playback

　　Liu returned home from work, chose no declaration channel when entering the country, and did not declare anything to the customs. Customs officers seized 1 pack of suspected pangolin scales, 12 suspected ivory products and 2 suspected leopard teeth in Liu’s checked baggage. After identification, the above items were 2,679 grams of pangolin scales, 1,083 grams of African elephant ivory products and African lion canine teeth. These precious animal products totaled more than 220,000 yuan. After arriving at the case, Liu voluntarily and truthfully confessed his criminal facts. He said that the animal products involved were used as supplements or as souvenirs for children. The court held that Liu violated the relevant provisions of the state prohibiting the entry and exit of precious animals and their products and evaded customs supervision. His behavior constituted a crime of smuggling precious animal products and should be punished according to law. In view of the fact that Liu surrendered himself, pleaded guilty voluntarily, pleaded guilty with a good attitude, and the precious animal products involved in the case have been detained on file and other statutory or discretionary circumstances, Liu can be given a lighter punishment according to law. The court finally ruled that Liu was guilty of smuggling precious animal products, sentenced to two years and six months in prison, suspended for three years, and fined 25 thousand yuan.

　　Judge’s prompt

　　With the deepening of international exchanges, more and more people go out to work, study abroad and travel, and smuggling cases of returned overseas people carrying precious animals or their products occur from time to time. In these cases, most of the defendants’ criminal motives were to bring precious animal products into the country and then resell them for profit, and a few were gifts to relatives and friends and personal collections. Judging from the cases accepted by the court, the targets of the crime of smuggling precious animal products include ivory, rhinoceros horn, pangolin scales, hawksbill, brown bear gall, spike and African lion canine teeth, etc., and most of the behaviors are carried with disguised luggage.

　　Maintaining the ecological balance together is of great significance to the maintenance and restoration of the ecological environment. The judge reminded people that they should consciously abide by relevant regulations and protect precious animals in their daily lives, so as to achieve harmony between man and nature.

　　"Lantern Festival": meaning reunion and beauty; Lantern riddle: a word game derived from the Lantern Festival, also known as playing the lantern tiger; Dragon lantern: the dragon is the totem of China, dancing dragon lantern, singing and dancing, and the atmosphere is festive; Lion: It symbolizes good luck and good luck, and places its good wishes on eliminating disasters and seeking Jinafu.

　　On the fifteenth day of the first lunar month, Lantern Festival, also known as Shangyuan Festival, Spring Lantern Festival, Xiaoyuanyian Festival and Yuanxi Festival. Lantern Festival is the first important festival after the Spring Festival. Because of China’s vast territory and long history, the customs about Lantern Festival are different all over the country.

　　Step 1 eat "Yuanxiao"

　　Eating Yuanxiao on the fifteenth day of the first month is a long-standing custom in China. Yuanxiao is called "glutinous rice balls". Its ingredients and flavors are different, but the meaning of eating Yuanxiao is the same. It represents the reunion and beauty, and the days are getting more and more prosperous. There is a saying in the saying that harmony makes money. Family harmony and family reunion are important factors for a complete family. Therefore, we must eat "Yuanxiao" with our families on the Lantern Festival.

　　2. "Send lanterns"

　　"Sending lanterns" is referred to as "sending lanterns" for short, and its essential meaning is to send children’s lanterns. That is, before the Lantern Festival, the bride’s family sends lanterns to her newly-married daughter’s home, or ordinary relatives and friends give them to the newly-married infertile home, in order to add good luck, because "lamp" is homophonic with "ding". Expressing the hope that her daughter will be lucky and have a son early after marriage; If the daughter is pregnant, in addition to the big palace lantern, one or two pairs of small lanterns should be sent to wish her a safe pregnancy.

　　Step 3 play dragon lantern

　　The dragon is the totem of China, and the Chinese nation advocates the dragon and regards it as a symbol of good luck. On the fifteenth day of the first month, the festive atmosphere of dancing and singing spread in many places.

　　4. lion dance

　　Lion dance, also known as "lion dance", "lion lantern" and "lion dance", is often performed in festivals and festive activities. Lions are regarded as auspicious animals in China, symbolizing good luck and good luck. Therefore, in the lion dance activities, people are entrusted with the good wishes of eliminating disasters and seeking Jinafu.

　　5. solve riddles on the lanterns

　　Every Lantern Festival, riddles are played everywhere. I hope this year will be jubilant and safe. Because riddles are enlightening and interesting, they are welcomed by all walks of life in the process of spreading. During the Tang and Song Dynasties, various acrobatic skills began to appear in the lantern market. In the Ming and Qing Dynasties, besides riddles and hundreds of operas, there were also opera performances.

On October 31st, in the women’s final of the 2023 FISU Football World Cup held in Jinjiang, Fujian, China’s Beijing Normal University team beat Brazil’s paulista University team by a total score of 7-6 in a penalty shootout and won the championship.

↑ The starting players of Beijing Normal University team took a group photo before the game.

↑ Beijing Normal University team players celebrate the championship.

Zhou Xinyu, a women’s football player from Beijing Normal University, celebrated the goal.

Zhou Xinyu (right), a player of Beijing Normal University team, shot in the game.

Zou Mengyao (left), a player from Beijing Normal University, competes with Diovanna, a female football player from paulista University.

Photography: Lai Jincai

Source: Xinhua News Agency

Liverpool must be alert. There are three factors that will make it more and more difficult to introduce Bellingham. First, both Real Madrid and Manchester City are very interested in Bellingham, and the players seem to be a little moved. Second, the player’s termination fee is very high, and he himself wants a higher salary; Third, the player wants to go to a team with superior strength in the Champions League.

Klopp has made it clear that Liverpool intend to reinforce the midfield this summer. Bellingham is their number one target, but they face competition from Real Madrid and Manchester City. The England international’s contract expires in 2025, and the new club may have to pay more than 100 million pounds to poach him from Dortmund. Liverpool have recently been regarded as the most promising signing for Bellingham, and the Premier League club is "increasingly confident".

However, the German media "Kicker" reported that Bellingham’s father had met with senior officials of Real Madrid many times. If Real Madrid is serious and Liverpool are not ready to make a good offer as soon as possible, it will become more and more difficult for Bellingham to move to Anfield.

It is reported that the meeting between Bellingham’s father and the next team took place not only in England, but also in the Spanish capital the week before. But the important thing is that Bellingham himself has not made a decision, and he has not negotiated with Dortmund. Liverpool are still competing for this talented player, but Real Madrid is becoming more and more popular with players. klopp’s team must submit a sincere offer as soon as possible.

Klopp has admitted: Once it comes to money, I don’t want to talk about it. Having said that, Bellingham’s motivation for transfer is not just money. Dortmund hopes that he will stay with the team after the end of this season, and they hope that he can sign a new contract. However, The Kicker added that Dortmund’s elimination from the Champions League by Chelsea would bring unpleasant consequences. Dortmund’s situation is a bit difficult. Dortmund can’t be compared with Real Madrid and Liverpool in terms of football or salary.

If you lose to Chelsea in the second round, Dortmund will miss the quarter-finals and lose a prize of 10.6 million euros. Dortmund could have used this money to keep Bellingham. Dortmund boss Watzck is considering offering Bellingham an annual salary of 15 million euros. Now it seems that it is difficult for Bellingham to stay in the Bundesliga!

So for this news, fans, do you have anything to say? If you like this article, welcome to pay attention to Beta and chat with the stars and the ball game.