Battlefield of applets: How do long-tailed applets survive?

After basically completing the tasks of connecting "people" (social) and "content" (social media), WeChat has focused on connecting "products" (applets). Although the current mainstream product form is still App, the growth rate of WeChat applets is very eye-catching. According to QuestMobile’s report, from January 2017 to March 2018, the monthly activity scale of WeChat applets exceeded 400 million. Last month, the daily users of applets reached about 140 million, with a penetration rate of 43.9%. There is still a lot of room for improvement.

 

Then, among the three BAT companies, why only the WeChat applet has strong user traffic and ecological scene capabilities? In the WeChat ecosystem, how can small programs survive?

 

What is the difference between BAT applets?

 

In essence, applets are based on Super App, which constantly incubates countless sub-apps, making Super App a new mobile Internet infrastructure. When various needs are met by different applets, it is easy to grow an ecosystem similar to Apple App Store.

 

1. Ali applet bets on "new retail" and expands offline scenes.

 

Ma Yun once commented on WeChat. When he first came out, he was "shocked" and later felt "nothing more". In recent years, the impact of WeChat payment on Alipay in the fragmented payment scenario is obvious; Wechat applet is playing a big game of chess. Only a Pinduoduo hatched from the applet has become another trump card for Tencent’s strategic impact on Taobao’s e-commerce monopoly.

 

The incubation bases for Ali’s small programs are Alipay and Taobao. Alipay’s small programs are more tools for convenience, and they belong to the nature of "running out". A remarkable change in Taobao this year is that it is no longer a pure e-commerce platform, but a new online retail base. At present, O2O services such as "Taobao Takeaway" and "Flying Pig Travel" have been integrated in Taobao. The "Member Code" next to Taobao search box is actually a local life service business that diverts water to offline stores near users.

 

In the Taobao platform mode, in order to realize complex and non-standard service scenes, it is necessary to adopt the "applet" product form without downloading the installation package to better realize the closed loop of traffic. Because Taobao itself is the diversion base of Ali products, it has a strong technical accumulation for light applications and the product experience is not bad. However, Ali’s small program can only get through the e-commerce scene on the small program, but there is no way to enrich other formats. The profit model of Ali’s e-commerce determines that merchants still need to buy their own advertisements to buy platform traffic or rebates.

The number of local life services on Taobao homepage has increased, and the membership code is actually a store applet. At present, Alipay uses a relatively high-frequency bike-sharing applet.

 

2. The way out for Baidu applets is to advertise information flow.

 

The strength of Baidu’s link information is to link official website or webmaster. This advantage has been weakened by WeChat official account and the media in the WeChat ecosystem. Next, the trend for enterprises to do official website may be to make a small program (the cost of developing an App is relatively high). After all, in the past, there were 400 million users on the PC side, and every enterprise had official website, which is about the same as the current WeChat applet users. Therefore, it is really a bit late for Baidu to stop pushing applets.

 

The previous light Application didn’t work because Baidu didn’t have a fist-level app belt on the mobile side.In the past two years, the transformation of Baidu’s mobile terminal has been completed. In 2017, Baidu’s information flow advertising business developed at a growth rate of 20% from the previous month, keeping pace with the big search business. It is a cash flow business that Baidu has long invested in AI technology research and development. Later, in the information flow of Baidu mobile terminal, it is expected to access some small program sites with good experience, and the home page will be presented when the user pushes (recommends), without jumping to the customer’s App, and the experience is much better than the H5-style advertising landing page.

 

The author found that the "Youxin Used Car" applet was launched in the "Common Services" of Baidu App on April 12, and it has not been involved in the homepage.

 

The shortcoming of Baidu applet is that its mobile payment market share is small, and there is no way to completely open up payment scenarios in its own ecosystem; And perhaps only small program businesses that cooperate with Baidu can get the recommendation of "brand zone" and the traffic recommendation of home page, which will restrict the interest of many enterprise developers to enter.

      Baidu applet is currently only used as a common service, and Youxin used car is used as a model to experience App, and there is no payment function for the time being.

 

How does the long tail applet survive in the "decentralized product ecology" of WeChat?

   

Many entrepreneurs and enterprises have been keenly aware that WeChat applet is replicating the logic of WeChat official account’s success. Few of the more than 20 million WeChat official account can really survive, and the pain points of small program operators are also closely related to the "decentralized product ecology" positioned by WeChat:

  

The most important thing about WeChat applet service platform is not technology. The underlying technology of WeChat has been simplified. The real barrier is the accumulation of operational experience in different vertical industries, which is difficult for service providers who only do a few applet cases to cope with.The bonus of the applet is in front of us, but it is still a minority who can really play and catch it. The trial and error cost of this bonus window of about two years is high, which makes the applet service platform prone to "head-oriented" Matthew benefits.

 

Providing applet application services is a technical activity. For example, the logic of applet products in different industries, such as micro-e-commerce, smart restaurants, smart takeout, smart beauty industry, is definitely different, and the interaction of transactions in different scenarios, official website, stores or conference applets is also different. 

 

Although applets need more than 50 traffic portals, to solve the problem of difficult popularization of applets, we have to rely on the combination of "WeChat official account+Applet". WeChat official account fans have a high retention rate, but the entrance is deep, the opening rate is low, and there are many small programs with high frequency. If the users of small and medium-sized enterprises with long tail can give full play to the advantages of WeChat official account stock and small program increment, they can save a lot of promotion costs and enrich the promotion of small programs.

Zhang Xiaolong said that applets are not for e-commerce. It means that applets can be widely used in many application scenarios such as content, social interaction, stores, tools, etc. Perhaps content e-commerce, social e-commerce, fan marketing and local lifestyle services can be truly detonated through applets.

Author’s information: Reliable A Xing (Li Xing), WeChat official account: Reliable A Xing, founder of Reliable Hui, columnist of science and technology media, and personal WeChat is QQ number: 1598145405.

Annual profit! Jingdong Logistics’ annual revenue is 137.4 billion yuan, and the income of external customers accounts for nearly 70%.

  On March 9, Jingdong Logistics released its 2022 annual performance report. In 2022, the revenue of Jingdong Logistics reached 137.4 billion yuan, a year-on-year increase of 31.2%.

  Among them, the income of external customers reached 89.1 billion yuan, a year-on-year increase of 50.8%, accounting for nearly 70%. At the same time, in 2022, the service income of Jingdong logistics integrated supply chain was 77.4 billion yuan, and in 2022, the income of other customers such as express delivery and express delivery reached 60 billion yuan, a year-on-year increase of 78.3%.

  In addition, Jingdong Logistics continues to expand the scale of high-quality employment. Including Debon, Jingdong Logistics has more than 370,000 front-line employees, and has signed formal labor contracts for front-line employees, paying "five insurances and one gold".

  Yu Rui, CEO of Jingdong Logistics, said that in the face of complex and changeable external environment, more and more enterprises began to pay attention to supply chain management and make changes to further reduce costs and increase efficiency, which will promote the continuous growth of enterprises’ demand for integrated supply chain logistics services.

  Customers whose annual contribution exceeds 10 million account for more than half of the income.

  In 2022, the annual revenue of Jingdong Logistics reached 137.4 billion yuan, of which the customer income of integrated supply chain reached 77.4 billion yuan. The financial report shows that the performance growth is mainly due to the continuous growth of the number of customers in the external integrated supply chain and the average income of a single customer.

  In 2022, there were nearly 80,000 customers in the external integrated supply chain of Jingdong Logistics, and the average income of a single customer in the external integrated supply chain reached 365,000 yuan. According to the financial report, in 2022, among the customers’ income of external integrated supply chain, more than half of the customers’ income contributed over 10 million annually; The number of external integrated supply chain customers whose annual income contribution exceeds 100 million yuan has reached 26, and the average cooperation duration has exceeded 4 years.

  In 2022, Jingdong Logistics made many moves in live e-commerce. Since becoming the first logistics enterprise to access the "voice-to-voice" service of Tik Tok e-commerce, the cooperation service scope between Jingdong Logistics and Tik Tok e-commerce has further extended to the supply chain field, and by December 31, 2022, it has served more than 20,000 Tik Tok e-commerce platform merchants. During the Spring Festival in 2023, JD.com Logistics also became the official logistics partner of Aauto Quicker e-commerce, providing uninterrupted delivery service for the majority of Aauto Quicker e-commerce merchants and consumers. It is worth mentioning that FMCG is the industry with the highest proportion of logistics revenue in the external integrated supply chain of Jingdong Logistics.

  In 2022, the income from other customers, including express delivery and express delivery, reached 60 billion yuan, up 78.3% year-on-year, with the fourth quarter increasing by 115.7%. According to the financial report, as of December 31, 2022, Jingdong Logistics has operated more than 1,500 warehouses and more than 2,000 cloud warehouses nationwide, with a total management area of over 30 million square meters.

  According to the financial report, at present, JD.COM Airlines has three routes, namely Shenzhen-Hangzhou, Nantong-Beijing and Shenzhen-Wuxi, focusing on meeting the needs of customers in high-end consumption and manufacturing industries, and will gradually build an aviation logistics network covering major domestic cities with domestic key aviation hubs as the fulcrum in the future.

  In terms of green sustainability, Jingdong Logistics released its first ESG report after listing in May last year. While focusing on its own carbon reduction, Jingdong Logistics has also joined hands with upstream and downstream partners in the supply chain to build a green supply chain ecosystem. 2022 is the fifth anniversary of the launch of Qingliu Plan. Jingdong Logistics released the Guide to Carbon Neutralization in Logistics Parks, and took the lead in proposing a complete solution for carbon neutrality in logistics parks. In addition, Jingdong Logistics is the first large-scale logistics enterprise in China to invest in electric vehicles, and provides clean energy vehicle transportation services for many customers to promote the sustainable and high-quality development of social green supply chain.

  Have more than 370,000 front-line employees, sign a formal labor contract and pay "five insurances and one gold"

  In the third quarter of 2022, after Jingdong Logistics completed the acquisition of Debon Logistics, it quickly acquired a nationwide express network.

  In addition, Jingdong Logistics continues to expand the scale of high-quality employment. Including Debon, Jingdong Logistics has more than 370,000 front-line employees and 290,000 self-owned distribution personnel.

  On November 22nd last year, JD.COM Group issued an internal letter, and Liu Qiangdong, the founder and chairman of the board of directors of JD.COM Group, said in an email to all employees that the treatment of employees and executives should be "one promotion and one reduction".

  On the one hand, gradually transform the outsourced employees into Debon’s own employees to ensure that every Debon employee can be "provided with a sense of security and medical care"; At the same time, a "housing security fund" will be set up for all grassroots employees such as logistics and customer service, including all Debon employees. JD.COM will invest tens of billions in providing interest-free loans for grassroots employees in the next decade; Third, Liu Qiangdong himself will donate another 100 million yuan, and JD.COM Group and various business groups will also take out a certain proportion of cash to greatly expand the scale of the "employee children’s relief fund"; In addition, in order to improve the welfare benefits of grass-roots employees and reduce the pressure on the company as much as possible, since January 1, 2023, the cash salary of senior managers of JD.COM Group has been reduced by 10% to 20%, and the higher the position, the more it will be reduced.

  The financial report shows that the number of employees in JD.COM system has increased from 260,000 at the beginning of 2020 to over 550,000 by the end of 2022, with an increase of 290,000 employees. Jingdong Logistics has become one of the few logistics enterprises in the industry to sign formal labor contracts for front-line employees and pay "five insurances and one gold". In 2022, the salary and welfare expenditure of front-line employees of Jingdong Logistics reached 44.6 billion yuan, and the accumulated expenditure in the past three years was 106.5 billion yuan.

Lay a solid foundation for the comprehensive revitalization of rural areas.

  Author: Xie Lunyu (Associate Professor, School of Applied Economics, Renmin University of China, Director of Institute of Peace and Development)

  General Secretary of the Supreme Leader emphasized that "if the nation is to be revived, the countryside must be revitalized". The most arduous and arduous task of building a socialist modern country in an all-round way and realizing the great rejuvenation of the Chinese nation is still in the countryside, and the broadest and deepest foundation is still in the countryside. Implementing the rural revitalization strategy is an important historical task to win the victory in building a socialist modern country in an all-round way, and it is also the general grasp of the work of agriculture, rural areas and farmers in the new era. We must fully tap the great potential of rural revitalization in stabilizing economic growth, promoting high-quality development and realizing common prosperity from the height of coordinating the "two overall situations".

  Accurately grasp the great significance of comprehensively promoting rural revitalization

  Rural revitalization brings new opportunities for promoting high-quality development. Since the reform and opening up, China has rapidly promoted industrialization and urbanization, continuously improved the efficiency of factor allocation, and released the reform dividend, which has played an important role in creating "two miracles". However, compared with the rapid development of urban development, the development of agriculture, rural areas and farmers has lagged behind. The implementation of rural revitalization strategy plays a vital role in supporting the integrated development of urban and rural areas and promoting the construction of new urbanization, and also provides a new opportunity for the transformation of old and new kinetic energy of China’s economic growth.

  Rural revitalization brings new opportunities to stabilize macroeconomic fluctuations. In the process of rural revitalization, the improvement of agricultural and rural modernization will create high-quality employment and entrepreneurial opportunities, attract rural talents to return, and play a positive role in stabilizing employment and ensuring income. Rural revitalization will promote the transformation and upgrading of agricultural production mode, change the temporal and spatial pattern of agricultural production and trade, and comprehensively enhance the production and supply capacity of agricultural products, which is of great significance to ensuring the safety of agricultural products supply, stabilizing agricultural products prices and preventing inflation.

  Rural revitalization opens up a new space for promoting pollution control and realizing the goal of "double carbon". Rural areas are rich in natural resources, which is an important support to improve the supply of ecological products and carbon sink capacity. Rural revitalization encourages areas rich in ecological resources to give full play to their green advantages. It is an important content to promote "peak carbon dioxide emissions, carbon neutrality", realize rural sustainable development and promote the construction of ecological civilization in China by linking five major revitalization with ecological revitalization, exploring the establishment of incentive-compatible ecological product supply and value realization mechanism and accelerating the capitalization of natural resources.

  Rural revitalization provides a new path for promoting fairness and efficiency. China has entered a highly cooperative society. Improving the skills of rural labor force through skills training will effectively improve the cooperation efficiency of the whole society. At the same time, rural revitalization will improve the quality and fairness of rural education, help solve the intergenerational transmission problem of poverty in the long run, and save human capital for economic development.

  Rural revitalization provides a new guarantee for achieving common prosperity. Rural revitalization puts more emphasis on improving the availability of rural resources and the accumulation level of farmers’ human capital in the process of development, building the sustainable development capacity of rural areas in an all-round way, improving the income-increasing capacity of rural residents, narrowing the gap between urban and rural areas and consolidating the foundation of common prosperity, thus providing effective means for achieving common prosperity.

  In view of the fact that rural industries and infrastructure are relatively weak, and the utilization rate of natural resources, human capital and other factors and labor productivity need to be further improved, in the process of comprehensively promoting rural revitalization, we should focus on accelerating rural infrastructure construction, fully tapping the advantages of natural resources in rural areas and accelerating the accumulation of human capital.

  Accelerate infrastructure construction and promote high-quality development of agriculture.

  From the perspective of improving supply quality, with the continuous improvement of China’s rural infrastructure, especially productive supporting facilities, the ability of rural areas to undertake industrial gradient transfer is increasingly enhanced, which not only plays an important role in promoting agricultural and rural technological progress and production mode innovation, but also plays a positive role in optimizing China’s industrial regional layout and smoothing the economic cycle in urban and rural areas. From the perspective of effectively expanding domestic demand, rural revitalization can further play the key role of investment in rural infrastructure and public services in optimizing the supply structure, continuously improve the income level and income-increasing ability of rural residents, release the huge potential demand in rural areas, and promote the expansion and upgrading of rural consumer markets.

  To strengthen rural infrastructure construction, the key is to make great efforts to build a "new agricultural infrastructure", change the traditional mode of farmers’ "depending on the weather" and promote the transformation and upgrading of agricultural production methods. In practice, it is necessary to strengthen the following basic links: First, continuously standardize the high-standard agricultural production process, speed up the construction of standardized facilities such as greenhouses, and enhance the natural risk prevention ability of crops; Second, according to the regional characteristics and product characteristics, strengthen the construction of agricultural products storage and preservation, cold chain transportation and logistics facilities, extend the sales time or wrong season sales, and realize the preservation and appreciation of products; The third is to speed up the improvement of the rural logistics system at the county, township and village levels, build strong logistics facilities and digital infrastructure, make full use of new marketing methods such as e-commerce platforms and webcasts, and promote the effective matching of high-quality agricultural products with market demand; The fourth is to promote the innovative application of supply chain, carry out the construction of agricultural products supply chain with agricultural and commercial interconnection, and establish orderly and stable links with important regions or national logistics centers; The fifth is to establish and promote the standardization system and product quality certification standard system of agricultural products, build agricultural products brands, surpass the agricultural products standards in first-tier cities such as Beijing, Guangzhou and Guangzhou, strive for internationally accepted agricultural products certification, and enhance the global competitiveness of products.

  Tap the advantages of natural resources and promote rural green development.

  China’s rural areas have vast natural resources such as land and forest land, and the rich green ecological resources in rural areas have the advantage of being late-comer in the construction of ecological civilization.

  To tap the advantages of natural resources in rural areas, we must first actively promote capital and new technologies to the countryside. On the one hand, support and encourage capital to go to the countryside to improve the utilization rate of rural production factors; On the other hand, actively promote the diffusion and application of new technologies and new products to rural areas, including the continuous improvement of agricultural mechanization and automation technology, and the wide application of new agricultural green technologies and digital technologies in agriculture and rural areas, so as to improve the productivity of rural production factors, thus promoting the transformation of rural production methods and farmers’ lifestyles, realizing the coordinated development of economic growth, farmers’ income increase and carbon emission reduction through clean energy supply and green industrial development, and opening up an effective path for green development in rural areas.

  Secondly, continuously improve the "realization" ability of ecological capital. In the period of accelerating industrialization, the natural environment used to be an important factor restricting regional development, resulting in the so-called "green poverty" phenomenon of guarding Jinshan Yinshan without food. With the development of economy and society, people’s demand for green environment and ecological products continues to increase, and the economic and social value of green resources continues to increase. It is necessary to activate the sleeping natural resources, overcome the problem of "green water and green mountains are priceless", innovate the green financial service path, explore a new green development path with quantifiable and realizable value of ecological products, and truly transform the green water and green mountains into Jinshan Yinshan with increased income and wealth.

  Finally, continuously improve the rural production, living and ecological environment. Develop ecological agriculture according to local conditions, implement green production projects, promote the deep integration of agriculture with tourism, education, sports, culture and other industries, and form a complex of nature+production+leisure+recreation; Invest more resource elements and public services in rural areas, strengthen the supporting construction of fire water supply, fire facilities and equipment, and small parking lots, improve water, electricity, communication and network facilities, and improve the modern livable level in the green ecological environment; Focusing on the treatment of rural garbage and sewage and the improvement of village appearance, we will promote the treatment of outstanding problems in rural human settlements in an orderly manner; Strictly observe the "red line" of ecological environment, and make scientific planning and rational development of tourism ecological resources.

  Accelerate the accumulation of human capital and enhance the endogenous development ability of farmers

  It is found that human capital is the lasting driving force of economic growth, and the differences of economic growth among countries mainly come from the differences of human capital accumulation and comparative advantages. To promote rural revitalization in an all-round way, we must focus on accelerating the accumulation of rural human capital. Strengthening the accumulation of rural human capital not only focuses on the long term, but also grasps the present. In the long run, in the overall situation of rural revitalization, we should pay more attention to improving the quality of rural education and the balance of resources, focus on blocking the intergenerational transmission of poverty after poverty alleviation, provide living water for rural revitalization of human capital accumulation, continuously improve the sustainable development capacity of rural areas and the income-increasing capacity of rural residents, accelerate the narrowing of the gap between urban and rural areas, and consolidate the foundation of common prosperity. To grasp the present, we should focus on three aspects:

  First, in the process of rural revitalization, the improvement of agricultural and rural modernization will create more high-quality employment and entrepreneurial opportunities. We should improve the incentive policies, optimize the employment and entrepreneurial environment, attract more rural talents to return, create a large number of "Nong Erdai" successors of family agricultural management, rural cooperatives and leading enterprises, and promote the transformation of rural youth from identity identification to professional identity.

  Second, in the process of promoting rural revitalization, we should pay attention to cultivating rural practical talent leaders who can lead one party and drive one, and expand the new generation of rural entrepreneurs, e-commerce talents and rural craftsmen in agricultural practice, so that rural human capital can reshape the new kinetic energy of rural development in combination with new technologies, new industries and new models.

  Third, in the process of promoting rural revitalization, we should promote the transformation of farmers from farming to agricultural workers and local scientists. Through the training of labor skills and knowledge, guide farmers to change their identities from traditional farmers and migrant workers to modern agricultural workers and new agricultural management subjects; Through advanced agricultural means of production, agricultural machinery and equipment use training and technical service training, farmers will be promoted to improve their comprehensive quality of scientific and technological knowledge, management experience and technical skills, and become modern farmers who can effectively master new agricultural technologies, new machinery and new agronomy; By increasing the special financial investment in grass-roots scientific research, we will stimulate the innovation vitality of young agricultural science and technology workers, vigorously cultivate local scientists, and help more farmers change from knowledge users to knowledge creators.

Skyworth’s new generation of wallpaper TV A7E series is on the market, is it worth it for many experts to experience the scene?

On July 25th, Skyworth’s wallpaper TV special test session was held at the headquarters of Shenzhen Skyworth Group, showcasing Skyworth’s upcoming 2024 new generation of wallpaper TV A7E series, bringing a sensory feast of aesthetics and technology. Many industry veterans, media and audio-visual enthusiasts attended the event with strong support.

Liu Xu, general manager of the e-commerce department of the domestic marketing headquarters of Skyworth Group Color TV Company, delivered a speech on the spot, saying that on the road of diversified development of the color TV industry, Skyworth has always adhered to the original intention of bringing more choices and better experience to consumers, launched better products, and achieved contrarian growth. The Skyworth wallpaper TV series is the category sales champion that Skyworth insists on iterative upgrades and has won recognition from the industry and users.

With the upgrading of consumption and the improvement of quality of life, consumers’ requirements for home appliances are no longer limited to basic functions, but pay more attention to integration with the home environment and overall beauty. Skyworth is well aware of this and launched the first wallpaper TV W9 in the history of Chinese TV as early as 2017. After eight years of development, Skyworth Wallpaper TV has released 14 series and 36 products, and has accumulated a good reputation in the market. In 2024 618, Skyworth Wallpaper TV series became the top-selling category, with a praise rate of 99%.

The new A7E is a new generation of wallpaper TV attitude for consumers, set art design, MiniLED high-end image quality, AI intelligent interaction and health eye protection in one.

After experiencing the new generation of wallpaper TVs A7E and A7E Pro, the live host said that this generation of wallpaper TVs has really brought a lot of new usage scenarios.

"Good products should not be blindly piled up, but should explore the real needs of users. Skyworth A7E has almost redefined the function and form of TV sets. Try it out, there are really surprises!"

Douyin technology evaluation expert "Orange Evaluation" said: "Art TV has finally begun to" roll up "in image quality. There is no need to choose between appearance and image quality. Looking forward to the price release!"

As well as more in-depth experience sharing, "I evaluated the A7E Pro on site, and many TVs are too high. Due to the fine light control algorithm not keeping up, there will be various negative problems, such as slightly uneven brightness. Not only did I not find such problems on the A7E Pro, but more importantly, it is really eye protection. Plus, the good-looking appearance is completely a product for users to consider."…

In terms of appearance, Skyworth Wallpaper TV achieves a truly seamless wall-to-wall design through an integrated design of ultra-thin hangers and ultra-thin bodies, achieving a truly painting-like artistic appearance. This time, the A7E series uses a matte screen display with 200 + paintings to accurately restore the texture and texture of the painting. It is not only as pleasing to the eye as looking at the real painting, but also able to achieve a non-reflective immersion experience in the movie, whether in the sun or at night.

The A7E series, as a new generation of wallpaper TVs, also provides users with a more beautiful installation solution. Whether it is directly hanging on the wall or embedded in the wall, the TV can be embedded tightly without leaving gaps. The A7E series has customized an exclusive embedded solution, 9mm ultra-thin telescopic hanger, which realizes the thinnest wall thickness of the industry with telescopic hanger. At the same time, the hanger also has a rotating function, which can be automatically extended with a light push, so that zero embedding is not a dream.

In terms of audio and video, it also gives wallpaper TV users the best experience. The A7E series upgrades the technology of Mini LED to make art TV have better practical properties. As a higher version released this time, the A7E Pro has achieved a 2000-level partition, bringing amazing image quality experience.

What’s more worth mentioning is that the A7E series has pioneered the application of an active red light eye protection technology solution, upgraded to a more advanced active increase in beneficial band red light energy, using the 650nm beneficial red light energy emitted by the backlight system to avoid MiniLED high brightness glare and eye damage and long-term tired user pain points, more suitable for families with children.

In addition, the A7E series is also the first TV in the industry with built-in HARMAN dual sound walls, with built-in left and right sound walls, peak power up to 243W *, HARMAN sound wall X 2, sky channel X 2, low sound, and advanced audio processing technologies such as Dolby Atmos and DTS: X.

The launch of Skyworth’s new generation of wallpaper TV A7E series is derived from Skyworth’s in-depth insight into today’s industry trends and market demand. It is a continuous investment in technological innovation, a response to users’ pursuit of a better life at home, and another leadership of industry category trends. It is also the creation of industry high-end product benchmarks.

At 8:00 pm on July 29, the Skyworth A7E series was officially pre-sold on the whole network. Search for Skyworth A7E on major e-commerce platforms to enjoy new product pre-sale benefits.

Buick is on fire again! Vehicle configuration analysis

Many people will follow the trend when buying a car, and many technology configurations can greatly enhance people’s daily convenience, which is still very worth buying. What I bring to you today is that it has many highlights. Let’s take a good look at it.

First of all, from the appearance, the light blue VELITE 6 pure electric locomotive head presents a solid design style, with flying wing grille, which makes people unforgettable. Coupled with the headlights of fashion sports, it is the finishing touch on the front face. The car is equipped with automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4650MM*1817MM*1519MM, and the car adopts soft lines, which gives people a very unique feeling. With large-sized thick-walled tires, it gives people a very domineering feeling. In the rear design, the overall shape of the micro-blue VELITE 6 pure electric car tail echoes the front of the car, the taillights are very simple, and the whole looks very fashionable and simple.

Coming into the car, the design of the micro-blue VELITE 6 pure electric interior is very calm, which is very in line with the tastes of young consumers. The steering wheel of the car is well designed, equipped with the functions of manual adjustment of the steering wheel up and down, and everything looks very dynamic and lively. From the central control point of view, the 10-inch central control screen is used for decoration, which makes the interior design quite layered and gives people a sense of fierceness. Finally, let’s look at the dashboard and seats. The dashboard design is remarkable and the sports atmosphere is relatively in place. The car uses a leather-like seat, the seat is wrapped in place, and the overall ride feels soft and comfortable.

Light blue VELITE 6 pure electric matching gearbox, 130KW, 265N.m, with good power performance.

In terms of configuration, the light blue VELITE 6 pure electric vehicle is equipped with traction control (ASR/TCS, etc.), supports CarPlay, supports CarLife, Bluetooth /WIFI connection, cruise control, intelligent key and other configurations.

After reading this car, I believe you have a general understanding. The car with moderate size is a very suitable choice for many families, and the internal space is enough for daily use in families.

Nanjing Jaguar XEL price reduction news, the lowest price 149,900

Welcome to [Autohome Nanjing Discount Promotion Channel], we bring you the latest price reduction information. Currently, this luxury car is in a promotion, and car buyers in Nanjing can enjoy a discount of up to 170,900 yuan. It is heartening that the minimum selling price has been reduced to 149,900 yuan, providing consumers with excellent value for money. To seize this unmissable opportunity, be sure to click "Chatty Car Price" in the quotation form to get the most accurate offer details and strive for higher car purchase benefits. Hurry up and drive the Jaguar XEL to experience the charm of dignity and speed!

南京捷豹XEL降价消息,最低售价14.99万!现车充足

As an elegant and dynamic mid-size luxury sedan, the exterior design of the Jaguar XEL fully reflects the essence of the Jaguar brand. The front face features Jaguar’s signature large-mouth air intake grille, with fine chrome trim to create a strong visual impact. The hood has smooth lines and a sense of power, which shows Jaguar’s pursuit of detail and dynamic aesthetics. The overall style is refined and atmospheric, blending modern and classic elements, which makes the XEL unique among many competitors.

南京捷豹XEL降价消息,最低售价14.99万!现车充足

The Jaguar XEL showcases its British aesthetic with elegant side lines, and its body size is 4778mm*1850mm*1429mm, with a wheelbase of 2935mm, giving it a spacious and dynamic body ratio. The front and rear track are 1598mm and 1582mm respectively, ensuring excellent handling performance. The unique tire size 225/45 R18 and the delicate wheel design add a sense of sportiness to the vehicle, and every detail highlights Jaguar’s pursuit of driving experience.

南京捷豹XEL降价消息,最低售价14.99万!现车充足

The interior design of the Jaguar XEL highlights the luxury and refined British style. The steering wheel wrapped in high-end leather provides a comfortable grip, and supports manual up and down + front and rear adjustments to ensure the driver’s driving experience. The 10.2-inch central control screen is embedded in the car, with a clear interface. It integrates convenient functions such as multimedia system, navigation and phone, which is convenient for users to operate. As for the seats, whether it is the front or passenger seats, they are made of imitation leather, with front and rear adjustment, backrest adjustment, high and low adjustment and waist support. The front seats are also equipped with heating function to bring the warmth of winter to passengers. Through the USB/Type-C interface, the owner can easily connect electronic devices, and the front row also has an additional wireless charging function of mobile phones to meet the charging needs of daily travel. The overall interior design takes into account practicality and aesthetics, enhancing the driver’s comfort and sense of technology.

南京捷豹XEL降价消息,最低售价14.99万!现车充足

The Jaguar XEL is powered by a powerful 2.0T turbocharged engine with a maximum power of 184 kilowatts, capable of delivering abundant power output. The engine has a peak of 250 horsepower and an equally excellent torque performance of 365 Nm. With an 8-speed automatic transmission, the vehicle can achieve smooth gear changes and efficient power transmission during driving, ensuring a smooth driving experience for the driver.

Overall, the Autohome owner is full of praise for the exterior design of the Jaguar XEL, and every detail he mentions is full of love. From the cool front face design, to the vibrant hexagonal honeycomb grille, to the sharp lights like a cheetah, and the elegant lines on the side and the matching of the rims, the car is visually impressive. The careful design of the rear is even more icing on the cake, reflecting the brand’s pursuit of aesthetics. As the owner said, the Jaguar XEL is not just a means of transportation, but an expression of personality and taste.

SUV sales in March: Model Y is far ahead, and Mercedes-Benz GLC is selling crazy.

Affected by the price war, the domestic auto market showed strong vitality in March, with retail sales reaching 1.69 million vehicles, up by 6.2% and 53.1% respectively from the same month and the previous month, among which SUV once again took the lead, with sales of 801,070 vehicles, accounting for 47.21% of the market share, up by 10.76% and 47.63% respectively from the same month and the previous month, which shows that the SUV market still maintains a strong growth momentum.

Specifically, the best-selling SUV model in March was 47,917 vehicles, and it was also the only model with a monthly sales of 40,000, leading the second place in Song Pro DM-I (27,446 vehicles). However, although the sales volume of Model Y is good, it is still down by 12.78% compared with the same period of last year, which shows that it is still influenced by its own brands. After all,,, and so on have joined the price war, and the cost performance is very high. However, considering that Model Y has risen against the trend in the price war, it can still have such sales volume, and its competitiveness can be seen.

Undoubtedly, the biggest winner in the SUV market is that three models have entered the top five and four models have entered the top fifteen, and there are both plug-in models such as Song PLUS DM-i, Song Pro DM-i and Tang DM-i, as well as pure electric models. Except Tang DM-i, all four models are frequent visitors on the list, all of which have certain influence. Coupled with the recent launch of the glory version, the price has been lowered and the configuration has increased, and the sales volume is natural.

BYD Song PLUS DM-i is the sales champion of its own brand new energy SUV, and it is also the sales champion of its own brand fuel SUV. The new car was rejuvenated earlier, and the whole system comes standard with 8AT transmission. The level of intelligence is also the best among traditional car companies, and with greater concessions, the sales performance is still strong, but it is not weak next door, and it will be replaced soon, and it will still face greater pressure in the future.

In March, the sales volume declined both in the same period and month-on-month, and it was still the first new force and the first SUV. After all, there have been many heavy new cars recently, such as the new 001, the new model, etc. The old L7 is also clearing its inventory at a reduced price, which has somewhat affected the M7. However, with the help of HarmonyOS car and ADS 2.0, there has been a big discount recently. The price of the rear-drive version has been reduced by 20,000, and the price of the rear-drive intelligent driving version has been reduced by 10,000, which still keeps selling well. It is worth mentioning that the M7 will be redesigned next, the product strength will be improved, and the old models will be reduced in price to clear the inventory. However, they will also be listed. If they are both 250,000-class SUVs, who would you choose?

Surprisingly, the joint venture fuel SUV sold 19,000 vehicles, ranking fifth in the SUV sales list. On the one hand, as a first-line luxury brand, it has a wide popularity and reputation in the market, and naturally has natural advantages in sales. On the other hand, Mercedes-Benz GLC has recently given a big discount, with a price reduction of about 50,000, and more than 370,000 entry models can be bought. Although the price is exchanged for the quantity, the comprehensive strength of GLC is still worthy of recognition. After all, the discount at the same level is about 100,000, which only ranks 15th.

Look at other models on the list, Haval H6, Geely and, all of which are frequent visitors on the list, with more than 10,000 vehicles in March. All four models have good product strength and user base, and they have also received large discounts recently. For example, Feng Landa bought a joint venture compact SUV in the early 110,000 s, which is still very attractive.

Overall, independent brands still occupy an absolute advantage in the SUV market, and the proportion has increased compared with last month. It can be seen that the R&D and production capacity of independent brands in the SUV market has been continuously improved, which can meet the diversified needs of consumers. At the same time, new energy vehicles and fuel vehicles account for half of the list, showing the rapid development of the new energy vehicle market and the increasing acceptance of new energy vehicles by consumers.

In addition, under the price war, the SUV market in March showed the characteristics of diversification and fierce competition. Although consumers pay attention to many factors such as product performance, appearance, configuration and brand reputation, price is still an important influencing factor, and most of the listed models have great discounts recently, but "exchanging price for quantity" is not a long-term solution. The focus should be on brand reputation and product strength to better meet consumers’ demand for car purchase and cope with market changes.

Romantic out of the circle! Huatian concert opens the journey of spring rhyme poetry and painting

Shangrao, Yangguang. com, March 21 news (Reporter Deng Yuling) The years have passed, and the fragrance has been born, and the change of the morning and evening has reached the vernal equinox. On the morning of March 20th, 2024, the "Beautiful Shangrao Free from Landscape" Shangrao Spring Rhyme Poetry and Painting Tour Huatian Concert kicked off in Jiangling Scenic Area of Wuyuan County, the most beautiful village in China.

Golden fragrance is everywhere, and Qian Shan is intoxicated by spring scenery. This activity landed in Jiangling Scenic Area, one of the "Four Flower Seas in China", and was divided into "Shangrao Spring Rhyme Welcome to Spring Tour, Wing Chun Tour and Bite Spring Tour" around the "Beautiful Shangrao Free Landscape" Shangrao Spring Rhyme Poetry and Painting Tour. We will create a new hot spot in Shangrao’s cultural tourism market in spring by enjoying 10,000 mu of flowers, experiencing the flower field concert in an immersive way, participating in the traditional spring custom "biting spring" and other activities, as well as the online live broadcast and offline promotion of talents at home and abroad, presenting the beautiful Shangrao’s Jiangnan spring to the on-site tourists and netizens, and playing the prelude of spring to build a world tourist destination.

Spring Festival Tour Promotes Spring Route

Blue sky, white clouds and flower fields beautifully outline the beautiful and romantic fairy tale world. During the Spring Festival Tour of Shangrao Chunyun, Shangrao Tourism Promotion Officer introduced the theme of Shangrao’s spring tourism, and released five spring boutique routes of "Shangrao Chunyun Poetry and Painting Tour" in 2024. Wuyuan promoted the tourism theme of "There is a kind of spring called Wuyuan"; Counties (cities, districts) and Sanqingshan in the city have simultaneously launched more than 30 spring tourist routes with unique county characteristics, such as Sanqingshan mountain rhododendron tour route, the most beautiful rural flower viewing tour and the tortoise line. These routes meet the travel needs of different tourists from the perspectives of flower viewing, outing, camping and food, and will invite global tourists to enjoy the spring rhyme of beautiful Shangrao poems and paintings through the promotion platform at home and abroad.

Singing the Music of Flowers in the Journey of Wing Chun

Flower sea is the stage, music is the medium, and the concert in Huatian is hot. Songs such as "Rape Flowers Bloom", "I’ll wait for you in spring", "Spring Flowers Bloom" and "Sunny Day" resounded through the fields. Listen to the elegant and distant guqin performance, and watch the cheongsam show with ancient charm. The beautiful scenery with beautiful women is very eye-catching. There are also wonderful performances such as drum sets and dances.

Layers of rape flowers swayed with the wind, cheerful and melodious songs floated, and the audience was happy and intoxicated. As a well-known tourist sketch creation destination in China, in the sea of flowers, painters and art lovers from all over the country recorded this intoxicating moment with colorful brushes.

The cheerful singing at the scene infected every visitor, and the 5-year-old girl from Tianjin smiled and danced with the music, as cheerful as an elf. Xiaoxiao’s mother said happily, "Shangrao Wuyuan is a travel destination that I have been longing for for for many years." This time, I specially brought my daughter to realize my dream. Today’s activity is very lively, and my daughter is also very excited, and she also danced a little! "

The trip of biting spring awakens the taste buds of spring

The spring breeze is ten miles, the flowers are overflowing, and there is a vibrant atmosphere everywhere. While enjoying the concert, tourists can also experience the traditional culture of interesting spring in the spring biting area.

At the Yaochun Food Shop, you can taste Wuyuan spring cakes, spring rolls, radishes and other special snacks and seasonal delicacies, and fly paper kites in the sea of beautiful flowers in spring, praying for a beautiful encounter. Stroll around the spring shop to enjoy the lively atmosphere of spring and experience the journey of biting spring with audio-visual and taste buds. In the early spring, online celebrity Daren promoted Shangrao’s preferential spring tourism policies, fine spring tourism routes and special tourism commodities in the live broadcast room, and invited us to sell spring together in Shangrao.

"I have never seen such a beautiful spring with so many rape blossoms." Lena, a talented person from Ukraine, and her two friends introduced to her hometown fans through the lens: "Wuyuan in spring is as beautiful as oil painting! I love Shangrao, I love Wuyuan, the people here are very enthusiastic, the food here is delicious, I like it very much, I hope you can come and walk into the most beautiful spring in China with me! "

The event also invited Shangrao Fire Brigade to carry out fire knowledge popularization and advocate civilized tourism and safe travel. Through aerial live broadcast, knowledge explanation and other forms, we will show Shangrao’s quality tourism services in a diversified way.

During the event, the new media topic activities initiated by Shangrao Wenguang New Tourism Bureau were launched simultaneously. During the period from March 20th to May 18th this year, any video related to Shangrao Spring Cultural Tourism will be released, and the topic # I have a date with Shangrao Spring # will be added, followed and @ Shangrao Wenlv will participate in the activities to win the grand prize and traffic support.

Spring is a gift, and flowers are a letter. On this gentle spring day, meet Shangrao, unlock the journey of spring rhyme poetry and painting, share the high-quality development achievements of cultural tourism, and enjoy the rural revitalization and beautiful pictures.

The great loss of China football: the Chinese Super League created 21 goals alone, or South Korean foreign aid or 0 yuan left the team!

In the course of football in China, foreign aid has always played a decisive role. Among them, the 33-year-old foreign aid Jin Yuyou from South Korea has become a leader in the Super League. According to the Korean media OSEN report, Jin Jianyou received quotations from many giants in Japan’s J League and South Korea’s K League when his contract was about to expire, and is expected to leave the Super League for free.

Jin Jianyou’s career began in 2010, and he started his own football tour in the J League team Bird Habitat Sandstone. He also played for South Shui Yuan’s Samsung and Jin Quan’s Shangwu, and has rich experience in Korean leagues. In 2022, Jin Jianyou joined Chengdu Rongcheng with his mentor Xu Zhengyuan and quickly became the backbone of the team. According to sources, even J-League teams qualified for the AFC Champions League have taken a keen interest in Jin Jianyou, taking a fancy to his advantages of being fluent in Japanese and competent in multiple positions.

This season, Jin Jianyou played 23 Super League games for Chengdu Rongcheng, contributing 6 goals and 4 assists. Last season, he also handed in four goals and seven assists. After two seasons, Jin Jianyou scored 21 goals in the Super League, showing his excellent offensive ability. It is worth mentioning that the new Football Association will soon follow up the AFC Champions League foreign aid policy, and the Super League is expected to restart Asian foreign aid. At this critical moment, it will undoubtedly be a great loss for China football to let Jin Guiyou go.

Jin Jianyou’s play in Chengdu Rongcheng can be described as incisive, and his departure will undoubtedly make the team and fans feel sorry. However, the vagaries of the football world make all this unpredictable. Jin Guiyou’s free departure may bring opportunities to other teams in the Super League, but for China football, it is undoubtedly a loss if he finally loses such a powerful player.

Among Jin Guiyou’s potential next home, teams from J League and K League have offered him olive branches. This Korean foreign aid who can speak fluent Japanese is likely to continue his brilliant career in Asia. While facing great competitive pressure, the Super League team also needs to constantly adjust its strategy and plan for the team’s future. Under the background of AFC Champions League policy adjustment, Chinese Super League teams need to increase the signing efforts and cultivate more powerful Asian foreign aid. Although it is a pity that Jin Guiyou will leave, it may inspire the team and the Football Association to change their signing strategies. Let’s look forward to the performance of China football in the future and see if Chengdu Rongcheng can make up for this vacancy and reproduce its glory. (Laoqiu Super Ball Review)

Wu Xuan: "Dig" N mobile phones and reward half a bag of potatoes.

"I’ dug’ another mobile phone. Whose is this?"

"My, my! Hold it for me first … "

This is a fancy game full of fun. Everyone grabs potatoes with all their heart and soul, so that some people’s mobile phones slip out of their pockets and fall to the ground without noticing it.

On March 8th, wuxuan county Municipal Bureau of Human Resources and Social Security and Dongxiang Town Trade Union jointly launched a series of activities to help rural revitalization. More than 100 women and enthusiastic male guests punched in the potato planting base in Luliang Village, Dongxiang Town, and had an unforgettable March 8th Women’s Day.

At the event site, laughter and laughter came one after another. Not much to say, there are pictures to prove it.

Dig up potatoes

Input is the greatest respect for the game. Tear off the vines and pull open the soft soil layer, and one khaki potato will appear in front of you. Returning to the pile, bagging and carrying it to the weighing place, although these girls are usually gentle and seemingly helpless, they are also good at farm work.

The activities include potato "big" competition, potato "quantity" competition and potato peeling competition. In each group, the largest potato is selected for volume measurement, and which group has the largest potato is compared; In the specified 10 minutes, see which group has the heaviest sum of potatoes; In the specified 1 minute, see which group peeled potatoes quickly and well.

After a fierce competition of "big", "quantity" and "fast", the top three winners were decided respectively, and half a bag of potatoes was awarded.

Half a bag of potatoes, weighing at least 50 or 60 Jin, is really "rewarding".

At the end of the activity, everyone will also make the dug potatoes into various delicacies. The dishes are rich and exquisite, and the aroma is diffuse, which is mouth-watering and memorable.

Dongxiang Town has a warm climate, and the cultivated land is mostly alluvial sandy loam, which is fertile and breathable, and has natural advantages for potato growth. The yield of commercial potatoes is 3000-6000 kg per mu. At the end of last year, the potato planting area in Luliang Village was 302.3 mu, and potatoes were basically planted in the winter fallow fields, covering 100% of the farmers in the village who worked at home.

Nowadays, potatoes have ushered in the harvest season. At present, the market price of potatoes is about 2.4 yuan/kg, and the average income per mu is 2,400 yuan, calculated by the yield of 3,000 Jin per mu. Excluding the cost, the net profit per mu is above 1000 yuan, which effectively increases farmers’ income and promotes rural revitalization.

"Family, I am now in the potato planting base in Luliang Village, Dongxiang Town, wuxuan county …" On the day of the event, Dongxiang Town made full use of the advantages of "internet plus" and invited the network anchor to bring the goods live with the theme of "claiming a piece of land and harvesting a hope".

Through the way of "webcast+interaction", consumers can directly claim and dig potatoes online, understand the growth process of potatoes in an all-round way, establish close ties with farmers, further broaden the sales channels of agricultural products, drive local farmers to increase their income and get rich, let "Golden Bean" take advantage of the east wind of live broadcast with goods, and activate a pool of spring water for the integrated development of "agricultural industry+red research+rural leisure".

Soft shoulders shoulder heavy responsibilities, and women are blooming. There is a kind of beauty called "her strength". There is more than one side of her life. She is a mother, a daughter and a companion … She is gentle and delicate, sincere and tenacious, elegant and intellectual …

Photo: Lu Yuan Ling Correspondent: Hu Zhenxing, Liu Jiaxin

Original title: "Wu Xuan:" Dig "N mobile phones and reward half a bag of potatoes"

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