Chinese brand luxury B-class cars are coming, and the new Hongqi H5 is on the market at the Beijing Auto Show
As a high-quality national car brand, Hongqi carries people’s deep emotions, and its every move touches the hearts of countless people. The new Hongqi H5 will be launched at the Beijing Auto Show on April 25. H5 is not only the first blockbuster model after the release of the new Hongqi strategy, but also an excellent Chinese brand luxury B-class car, which is highly anticipated by the industry.
Yu Jinwen, assistant general manager of China FAW Group Co., Ltd., and head of the marketing service department, introduced, "The new Hongqi H5 brings together the strength of China FAW Group, and will bring high-quality travel experience to users with strong product force. It is a specialized work that interprets the brand concept of Hongqi" Chinese New Noble Exquisite ".
Chinese brand luxury B-class car, Hongqi H5 boosts the new pattern of Chinese brands
With the development of the times, the scale of our country’s automobile market has gradually expanded, but the middle and high-end passenger car market such as B-class cars has been occupied by foreign brands for a long time. Developing high-level and high-quality luxury passenger cars is an urgent need for the transformation and upgrading of our country’s automobile industry, and it is also the key to achieving the goal of an automobile power.
As a symbol of the strength of Chinese auto brands, Hongqi has 60 years of high-end car manufacturing technology accumulation. It is in this context that the launch of the new Hongqi H5 is an important milestone in the upward development of Chinese auto brands, which will promote the overall strength of China’s B-class cars through the reshaping of product value.
Hongqi H5 has a smarter face, a different Hongqi blockbuster new car
As a B-class luxury sedan built by China FAW Group, the new Hongqi H5 has been unveiled at the Shanghai Auto Show and the Shenzhen-Hong Kong-Macao Auto Show. With its dynamic and stylish design, it has attracted great attention and has become one of the most anticipated models by consumers.
The newly created Hongqi H5 refreshes the inherent impression of Hongqi in people’s minds, adopts a new design concept, and perfectly integrates traditional Chinese culture and modern automobile design while inheriting classic designs such as straight waterfall grilles. The sharp lines make the whole vehicle full of vitality and movement, and the Hongqi H5 is praised by many consumers as "the most beautiful Hongqi car".
Under the tide of today’s younger market, "high value" has become a must-have attribute for consumers when purchasing a car. As a different blockbuster new car, the new Hongqi H5 not only has outstanding "value", but also has rich connotations. It is reported that the new Hongqi H5 is equipped with a number of technological equipment, combined with the in-vehicle intelligent network system, which brings users a convenient, efficient, rich and interesting Internet application experience. It can be called a pioneer model of intelligent network connection. At a time when technology and travel life are closely linked, with sufficient intelligent network technology, the new Hongqi H5 will surely break through the traditional driving experience, make the car and life more integrated, and create a better travel life in the new era for consumers.
newThe strategy is gradually landing, a different red flag brand
The new Hongqi H5 will not only bring consumers a higher quality product experience, but also become a key step in the implementation of the new Hongqi brand strategy.
Under the guidance of the new Hongqi brand strategy, Hongqi has also made bold innovations in services and created a "Hongqi Heart Service" centered on consumer needs. At the same time, it will gradually improve the channel construction to make it more convenient for consumers to experience Hongqi’s brand culture and ultimate services. With multi-dimensional efforts such as products, channels, and services, the revitalization of Hongqi’s brand has entered an accelerated stage. In the future, Hongqi will continue to build a wonderful travel in the new era for consumers!
Regarding the Hongqi brand:
The Hongqi brand is a high-end sedan brand under China FAW, which is directly operated by the headquarters of China FAW Group.
For the Chinese, Hongqi is not only a famous car brand, but also a deep feeling and sacred memory. For FAW people, Hongqi is a strong responsibility and historical mission. In 1958, the Hongqi brand car was born. Since then, Hongqi has become a state vehicle for national leaders and major national events. In the 1960s and 1970s, Hongqi cars became a flag of China’s automobile industry. After the reform and opening up, Hongqi continued to undertake the heavy responsibility of "national car" while continuing to attack the direction of marketization and commercialization. On January 8, 2018, China FAW released the new Hongqi brand strategy
Regarding the brand strategy of Xinhongqi:
? New Hongqi brand concept: Chinese-style new noble delicacy
New Hongqi will highlight the concepts of "new nobility", "new delicacy" and "new feelings", and deeply integrate Chinese traditional excellent culture with world advanced culture, modern fashion design, cutting-edge science and technology, and fine emotional experience to create excellent products and services.
? New Hongqi Target customers: Chinese-style new noble people
? Xinhongqi’s strategic goal: to build Xinhongqi into a "new noble brand" that is "China’s first and world-famous", to meet consumers’ pursuit of "better life and wonderful travel" in the new era, and to shoulder the important task of a strong Chinese automobile industry entrusted by history.
? New Hongqi product series: The New Hongqi family will include four series of products: L, S, H, and Q.
L series, the new noble red flag supreme car; S series, the new noble red flag coupe; H series, the new noble red flag mainstream car; Q series, the new noble red flag business vehicle.