Hechuan： Hot pot ＂scalds＂ hundreds of billions of industries.
A few days ago, Chongqing Hot Pot Ingredients Industrial Park was officially unveiled in Hechuan District. Hechuan put forward the goal of building a comprehensive service system for hot pot ingredients and building a whole chain industrial ecosystem, striving to achieve the total industrial output value of hot pot ingredients industry of 50 billion yuan by 2030 and drive the total industrial output value of hot pot ingredients industry chain of 100 billion yuan.
Report to the 20th CPC National Congress of the Communist Party of China proposed to build a new service system with high quality and high efficiency, and promote the deep integration of modern service industry with advanced manufacturing industry and modern agriculture.
Hot pot is the business card of Chongqing. Chongqing hot pot is known as "one pot to cook the world", and every ingredient behind it is an industrial chain. Then, why did Hechuan, located in western Chongqing, choose to deeply cultivate the hot pot ingredients industry, and put forward the goal of building the whole industrial chain of hot pot ingredients and building the highland of the national hot pot ingredients industry? Recently, the reporter walked into Hechuan to find out.
Hot pot food industry hidden in boudoir
"Hechuan’s layout of the hot pot food industry is not’ out of nothing’." On October 31, Peng Guangdong, deputy director of the Agricultural and Rural Committee of Hechuan District, told the reporter. In a survey at the beginning of this year, they found that there are more than 100 hot pot ingredients processing enterprises in Hechuan, with an annual output value of 5 billion yuan, accounting for 48.3% of the total output value of agricultural products processing in the whole region. Many of these enterprises are "time-honored brands" in the hot pot ingredients industry and have a certain "Jianghu status".
Why has the ingredient industry of Hechuan hot pot been hidden in the boudoir for many years?
Peng Guangdong introduced that when it comes to hot pot, consumers first think of hot pot stores, and the ingredients behind them, such as butter, hairy belly and duck intestines, are often easily overlooked.
Hechuan’s hot pot food industry started with hairy belly. In the 1990s, a group of Hechuan people engaged in beef omasum wholesale business in Dayanggou Farmers’ Market in Jie Fangbei, and gradually developed into factories and enterprises from carrying backpacks and selling large pots in the street. Later, due to the industrial transformation and upgrading in the central city of Chongqing, they returned to Hechuan for development, which gradually led to the gathering of hairy belly industry, and a number of hairy belly brands such as "Princess Sha" and "Dewei" emerged. According to statistics, in 2021, the annual output of beef omasum in Hechuan will reach 70 million Jin, accounting for about 1/3 of that in Southwest China, and it has great influence all over the country.
Let’s talk about hot pot bottom material. There are 101 processing enterprises in Hechuan, which mainly focus on hot pot seasoning, with an output value of 4.89 billion yuan. The main sales channel is customized or order-based procurement for catering enterprises, so it is not well known to the public.
"Our main business is to customize the production of hot pot bottom materials for catering enterprises." Located in Hechuan Industrial Park, Chongqing Meixiangyuan Industrial Group Co., Ltd. (hereinafter referred to as "Chongqing Meixiangyuan") is an enterprise engaged in the production of compound condiments. Director Zheng Chuanbo told reporters that the company has an annual output of 100,000 tons of compound condiments, of which 60% is hot pot bottom material. According to the requirements of catering enterprises, the company has developed more than 1000 categories of hot pot bottom materials, including many well-known hot pot catering chain enterprises in China.
Not far from Chongqing Meixiangyuan, Chongqing Muge Food Co., Ltd. is an "old brand" that produces hot pot butter. Since 1984, the company has been engaged in hot pot butter, accounting for 20%-30% of the national market share.
At present, Hechuan has formed the whole industrial chain of chafing dish ingredients, from the cultivation and breeding of chafing dish raw materials to the processing of ingredients, distribution and trading, product research and development, inspection and testing, and consumption experience, and has become an important processing and production base of chafing dish bottom materials, condiments, butter and beef omasum in China.
A "pot" drives many industrial chains
Then, how will the development of hot pot ingredients industry drive the development of upstream and downstream industrial chains?
"Chongqing hot pot’ one pot to cook the world’, behind each ingredient is an industrial chain, closely connected to the fields." According to Peng Guangdong, according to the survey, every 10 billion yuan increase in the processing output value of hot pot ingredients is expected to increase tax revenue by 300 million yuan, drive employment by about 10,000 people and increase agricultural output value by about 3 billion yuan.
For example, Chongqing Meixiangyuan alone needs more than 1,000 kinds of raw materials for agricultural products, which has led to the construction of raw material bases in more than ten provinces and cities; Located in Hechuan, Chongqing Dejia Technology Development Co., Ltd. (hereinafter referred to as "Chongqing Dejia") is an enterprise engaged in pig slaughtering and canning, with an annual pig slaughtering capacity of 600,000-800,000 heads, ranking second in the country and first in southwest China. At present, it has developed a 3,000-mu mustard tuber base in Hechuan, driving 3,000-6,000 households of mustard tuber and pig breeding.
"Hechuan is a large agricultural region, and the output of pigs, grain and aquatic products ranks first in the city." Peng Guangdong believes that the development of hot pot ingredients industry has obvious effects on promoting Hechuan agriculture "one after another" and boosting rural revitalization.
In promoting the first production, Hechuan will speed up the development of prefabricated vegetables processing industry such as vegetables, ecological fish and meat products according to the needs of the hot pot food industry. For example, after the vegetables are cleaned and simply packaged in the vegetable base, they will be sold in the form of clean vegetables; Another example is the pig industry, which can finely cut all parts of pigs according to the demand of hot pot, so as to increase the added value.
In terms of connecting the three industries, the district will deepen the development of multi-format integration, such as "industry+tourism", and support the construction of Chongqing Hot Pot Museum, Chongqing Hot Pot Culture Experience Museum, hot pot ingredients image display area, and hot pot food street to develop industrial tourism. At the same time, hot pot ingredients enterprises are encouraged to develop tourism products and cultural and creative products, cultivate brands of hot pot ingredients with regional characteristics, and promote the development of leisure agriculture and experience tourism industry in the upstream raw material supply base of hot pot ingredients.
In addition, the hot pot ingredients industry chain can also promote the development of logistics, packaging boxes, foam products, glass products, display transactions, financial settlement and other industries. Take driving cold chain logistics as an example. At present, 143,000 cubic meters of cold storage has been built in Hechuan. In 2021, processing enterprises will drive the annual shipment of logistics to 1 million tons, resulting in logistics settlement expenses of 600 million yuan and logistics tax of 12 million yuan.
Constructing the comprehensive service system of hot pot ingredients industry
"Just over a month since the inauguration of Chongqing Hot Pot Ingredients Industrial Park, more than 20 companies have expressed their intention and demand for settlement." On October 31, Zuo Li, deputy director of Hechuan Industrial Park Management Committee, kept ringing, mostly asking about the enterprises that settled in the hot pot ingredients industrial park.
Zuo Li introduced that Chongqing Hot Pot Ingredients Industrial Park is located in three industrial zones, namely Wuzun, Nanxi and Longshi in Hechuan District, with a planned total land area of 10 square kilometers, forming a spatial layout of "one park and three groups". Among them, Wuzun Group focuses on developing industrial clusters such as scientific and technological research and development, cold chain logistics, central kitchen, prefabricated vegetables, Nanxi Group focuses on developing industrial clusters such as meat processing, hot pot bottom materials, compound condiments, drinks and wines, and Longshi Group focuses on developing industrial clusters such as vegetable processing, rice and fishery products processing, grain and oil processing, and aquatic products. Hechuan also launched 33 policies and measures in 10 aspects to promote the development of the whole industrial chain, involving R&D platform, industrial development fund, warehousing cold chain logistics, import and export support and other aspects.
Innovation is the first driving force to lead development, and the hot pot food industry is no exception.
The reporter saw in the digital workshop of Chongqing Meixiangyuan pepper production that Chili oil was being fried in a huge oil chili pepper tank. The humidity, moisture, pressure and spiciness in the tank were all controlled by computer, and the company could produce at least 50 to 60 tons of Chili oil every day. Zheng Chuanbo told reporters that the company’s hot pot bottom material has also achieved automatic production. In the display counter of Chongqing Dejia, the canned hot pot specially developed for camping is particularly eye-catching. This canned hot pot is also equipped with a stove rack, solid alcohol blocks, stove windshield and so on, which is very convenient …
"We will focus on brands, standards, systems and safety, focusing on customs, logistics, industry, science and technology, and strive to build a comprehensive service system for the construction of hot pot ingredients industry." Zuo Li introduced that the planning and construction of "two institutes, two museums and eight platforms" with the main contents of hot pot food industry research institute, hot pot museum and quality inspection platform can promote the standardization of hot pot food raw material base, intelligent processing and production, the safety of food products and the construction of cold chain logistics base, which will build Chongqing hot pot food industry research institute and Chongqing hot pot food quality inspection center in advance.
"Chongqing hot pot,’ eat’ in Chongqing,’ taste’ in Hechuan." Jiang Xuesong, the head of Hechuan District, said that Hechuan will focus on "the first in the southwest and the first in the country" and build Chongqing hot pot ingredients industrial park with high standards to help Chongqing develop a nationwide influential hot pot ingredients industry chain.