Hunan in Singing ｜ A song brings 20 billion traffic ＂Good Morning Long Hui＂ ＂Let people ignite hope for life＂
Yang Guangwang Changsha January 6 th news(Reporter Tang Lili) "You are the most beautiful star in the night sky, accompanying me all the way forward. You are the most beautiful encounter in my life. Good morning, my long return … …”
A song named "Good Morning Longhui", with its heady melody and straightforward and pure lyrics, spread through Tik Tok, WeChat video number and other online platforms in a fission way, from the end of 2022 in FIFA World Cup Qatar 2022 to 2023, which quickly created more than 20 billion plays and made the name of Longhui, a county town in Hunan, known to the world.
Billion flow
At the end of 2022, "Good Morning Long Hui" was accompanied by a video celebrating Messi’s championship by netizens, which quickly became popular throughout the network during the highly anticipated FIFA World Cup Qatar 2022. In the comment area of a well-known software, a netizen left a message saying: "I almost thought this was the theme song of this World Cup."
Before this, no one thought that the county town of Longhui would intersect with the World Cup and Messi. After that, the song "Good Morning Longhui" received more than 1 billion hits every day, and many adaptations and cover versions of netizens and singers were also forwarded on major platforms, and Longhui County also exploded.
At present, with the number of songs played on Tik Tok, WeChat video number, Aauto Quicker and data from major music platforms, the traffic brought by Good Morning Long Hui has exceeded 20 billion. With the phenomenal explosion of songs, songwriter and singer Yuan Shuxiong, a native singer of Longhui, boarded the New Year’s Eve party of Hunan Satellite TV in 2022-2023. In less than a day, the WeChat broadcast volume of the video of the party has reached "10w+".
Beautiful natural scenery in Longhui County (Photo courtesy of Propaganda Department of Longhui County Committee)
In fact, Good Morning Longhui was fermented on the whole network at the beginning of this year. At that time, the epidemic situation in Hong Kong was serious. A netizen used this song with pictures of mainland aid materials to make Tik Tok’s works, and the number of songs played exceeded 100 million in one month, which touched countless people.
"Some people say that a song can be played 500 million times, which is already very great. Knowing that my song has 100 million traffic, I also plan to go to a concert when the traffic reaches 1 billion. " Yuan Shuxiong told reporters.
When the traffic suddenly reached tens of billions and became the "Phenomenal Divine Comedy" in netizens’ minds in 2022, Yuan Shuxiong modestly thought that this song was "in time".
"The FIFA World Cup Qatar 2022 event has attracted worldwide attention." In the World Cup finals, Argentina won the championship, and Messi held the World Cup, hunched over, and jumped forward in small steps. "This is an accidental move, but it fits perfectly with the rhythm of Good Morning Long Return."
Rebuild confidence
"As an artistic creator, I am very happy that my works can be recognized, sung and used by everyone." Yuan Shuxiong said that the background of this song is the dawn. "I think its success is mainly due to a positive energy. Now society needs positive energy. "
In 2011, at the invitation of the main leaders of Longhui County Committee, the singer Yuan Shuxiong returned to Longhui as a special talent, became a music specialist in the county cultural center, continued to shine in his hometown, and created many popular songs. Later, he was awarded the title of "Love Singer" by china charity federation for his active participation in public welfare undertakings, and at the same time became the image ambassador of Longhui, the image ambassador of social poverty alleviation, and the member of the eighth and ninth sessions of Longhui County of the CPPCC.
After the COVID-19 epidemic, Yuan Shuxiong wrote several songs related to the fight against the epidemic, including "I remember your name" and "Good morning".
At the beginning of the epidemic, the people of the whole country were concerned about Hubei, and Longhui County also sent its own medical staff to support it. When they set out in high-speed railway station, Changsha, Xu Dazhe, deputy secretary of the Hunan Provincial Party Committee and governor who saw them off at that time, called the roll: "The youngest is a nurse from Longhui. I remembered her name, Linlin Chen, who just turned 20."
"After watching the TV news, my blood boiled. I wrote" I remember your name "that night, singing for the retrograde heroes and expecting them to return safely." Yuan Shuxiong said.
Huayao Guzhai, Longhui County (Photo courtesy of Propaganda Department of Longhui County Committee)
Songs can give people strength, but also bring people confidence and hope in facing difficulties. "At the end of 2020, the epidemic lasted for nearly a year. Many people were confused about the future and hoped to see the sun and dawn as soon as possible. I spent two days creating "Good Morning and Long Return", encouraging everyone to regain their confidence in life and praying for the peace and happiness of the people in their hometown. " Yuan Shuxiong said, as the lyrics sang, "You gave me infinite strength to move forward bravely."
After two years, as the pathogenicity of Covid-19 weakened, the epidemic prevention and control policies were continuously optimized and adjusted.
Yao Jiaxin, 37, is a singing anchor from Jilin. He didn’t travel for a long time because of the epidemic, and he began to yearn for this county town in Hunan because of the song "Good Morning Long Hui", so he started a trip.
In seven days, he listened to this song all the way forward and broadcast live. Finally, he drove more than 3,000 kilometers, crossed more than half of China, arrived in Longhui high-speed railway station and met Yuan Shuxiong, and sang "Good Morning Longhui" for the live camera. In the comments of netizens, this song has been endowed with more and more symbolic meanings, about football, about dreams and about courage … …
Small town is not small
The explosion of "Good Morning Longhui" made Longhui County brush a wave of existence in the whole network.
"I also have to sigh that the vitality of this song is too strong." Yuan Shuxiong said that he once thought of naming it "Good Morning China" or "Go All the way", but later he thought that as the image ambassador of Longhui, he had the responsibility to promote his hometown.
It is not uncommon for a song to bring fire to a city. "Chengdu" and "The Shepherd of Cocoto the Sea" all have examples. However, many people began to worry that the "small town" behind the song would "be able to accept 20 billion flows".
Mysterious Longhui Huayao (Photo courtesy of the Propaganda Department of Longhui County Committee)
In fact, Longhui County is a city with a population of millions, with rich tourism resources, beautiful natural scenery and profound cultural heritage. At present, it has one national 4A scenic spot (Dahuayao Tiger Mountain Scenic Spot), five national 3A scenic spots (Weiyuan Hot Springs, Wei Yuan’s former residence, Longyao Valley, Xiangjia Niutianling and Xiangjiao Dongcang Winery), one national cultural relics protection unit (Wei Yuan’s former residence) and a beachhead. The unique folk customs of Huayao in China, the annual traditional programs of Yao family to pray for the festival and to pray for the conversion of the current family have attracted a large number of tourists to visit.
There are wonderful natural scenery, clean and tidy environment, virtuous and friendly humanities and vibrant industries. Around six key industrial chains, such as eco-cultural tourism, Chinese herbal medicines mainly including honeysuckle and dragon’s tooth lily, selenium-enriched agricultural products processing mainly including peppers, medical care and health care, intelligent manufacturing of light industry and new energy, Longhui County is building a number of landmark industrial clusters, industrial bases and key enterprises.
Honeysuckle Industry (Photo courtesy of Propaganda Department of Longhui County Committee)
On the evening of December 28th, 2022, Changsha Research Institute of Pangu think tank and Longhui County Party Committee and Government invited more than 400 government officials, experts and scholars, media leaders, investors, tourism practitioners and celebrities from Longhui to "screen" the night talk, and tapped the profound cultural heritage of Longhui through the opportunity of "Good Morning Longhui", helping Longhui in the dimensions of "music+cultural tourism+industry+policy".
"The popularity of" Good Morning Long Hui "is an accidental event and a miracle created by the Internet." Liu Jianhong, a famous host and football commentator, said that when a city has such a large natural traffic IP and a good index, it gives Longhui a good opportunity and window to make good use of this IP for extension processing and become an important starting point for urban marketing and rural revitalization.
Shen Zuoping, head of Pangu think tank Cultural Travel Research Institute and general manager of Majestic Cultural Travel, believes that good morning will only be mentioned if you stay overnight. It is necessary to do a good job of "good morning" and create a healthy 48-hour product system.
After Yao Jiaxin returned, he put this chorus video on the top of his Tik Tok. Yuan Shuxiong also sent an invitation to the majority of netizens: "I hope that netizens who like songs will come back and have a look."
Small town, big heart. The epidemic has passed, tourism has recovered, and Longhui is embracing every better morning and saying "good morning" to people.