In a hurry that year： you contracted the first place in the list of major indexes of online dramas.

2014 is the "first year of self-making" for China video websites to concentrate on the field of self-made dramas. Compared with traditional TV dramas, how to truly create an Internet phenomenal super-online drama and open up a big online drama era beyond traditional TV dramas,Various video websites have invested the largest amount of capital and resources in the history in the direction of self-production. At present, the most powerful one is the "Hurry that Year" with a single investment of over one million.

After it was launched on August 4th, the youth online drama "In a hurry that year" quickly occupied the first place in all kinds of rankings of word of mouth and hot search, surpassing not only all online dramas, but also TV dramas such as swords of legends, Divorce Lawyer, Ten Years of Love and Obstetrician, which have been popular in TV stations recently.

The major search indexes ranked first.

The online drama "In a hurry that year" focuses on the theme of nostalgic youth, bringing the past youth growth of the post-80 s to the audience with the roles of Chen Xun, Fang Fen, Qiao Ran, Lin Jiamo and Zhao Ye. Although the online drama "In a hurry that year" is a memory story of the post-80s generation, it has also attracted the same drama-chasing craze. It can also be seen from the trend of Baidu index that the popularity of "In a hurry that year" has continued to climb since its first broadcast. Only seven days later, on August 11, Baidu index surpassed all online dramas in the same period and became the first. Looking at the 7-day overall increase rate of Baidu index, the overall year-on-year increase rate and mobile year-on-year increase rate of "In a hurry" both reached the peak of 1000%, and it is a new generation of self-made "drama king" in terms of growth momentum.

In a hurry that year, a weekly online drama, broke the boundary between online drama and TV drama, and brought online drama into a brand-new "big era". First of all, in terms of production cost, the input specification of each episode exceeds one million, which is already the production cost of first-line TV series; Secondly, in terms of shooting specifications, it is the first in China to apply 4K HD shooting technology to film and television drama shooting; In addition, film-level personnel and resources are invested in editing and publicity, and the promotion efforts have reached the peak of the online video industry. Unlike Divorce Lawyer, which was launched on the same day as the last drama, Hurriedly That Year represents a more subversive future.

High-level, high-standard, high-input, so that the fans of "In a hurry that year" are not disappointed. Late-stage, editing, sound effects and other large-scale productions, the difference only depends on the shortcomings of the star’s China TV drama industry, and the focus of the big online drama is subversive high quality. "In a hurry that year" received a large-scale investment of more than one million episodes, and pioneered the 4K high-definition shooting on the Internet. It has been compared with TV dramas in terms of pre-shooting, post-production, music sound effects, broadcasting platform and marketing, realizing the unprecedented all-round subversion of the Internet industry and opening the era of "big network drama" 4K high-definition drama viewing. Since its first broadcast on August 4th, "In a hurry that year" has continued to dominate the list of topics in Weibo in Weibo. Continuously boarded the hot list of topics in Weibo, hot TV series, film and television hot search list, etc.

　

Douban 8.1′ s high score beats TV drama.

"In a hurry that year" not only has a high attention craze, but also has high praise. On Douban, 8.1 points were scored in Rush Year, 7.1 points in swords of legends, 6.8 points in Divorce Lawyer and 7.9 points in Ten Years of Love … … The 8.1 points of "In a hurry that year" have surpassed some high-profile TV dramas.

Some netizens said: "My drama-following weekly schedule is finally full. I will follow" The Year of Hurriedness "on Monday and Tuesday, and" swords of legends "&hellip on Wednesday and Thursday; …” However, the actors in that year in a hurry are all "small fresh meat", which completely breaks the traditional rule of taking the drama with the stars and puts all the large investment in the repertoire on creating the quality of that year in a hurry. Although "In a hurry that year" and "Divorce Lawyer" are the same as satellite TV dramas with millions of investments, the actors in satellite TV dramas account for the vast majority, and the production may not be as good as "In a hurry that year".

　

Zero bad review and high recommendation

"In a hurry that year" held a national touring movie-watching activity in Beijing, Guangzhou, Shenyang, Chengdu and Zhengzhou. In five places, a group of media people and "in a hurry" fans can enjoy the "In a hurry" filmed by 4K ultra-high-definition technology in advance. As a result, in the process of touring movies, the repertoire evaluation with zero bad reviews and high recommendation rate of fans was obtained.

In the eyes of many media people, "In a hurry" not only triggered a wave of topics about the post-80 s youth, but also produced and filmed the drama’s 4K high-definition pictures, exquisite editing of big movies, role selection that fits the plot, which completely compared with the scale of the film’s announcement and completely refreshed the media people’s understanding of self-made online dramas. At the same time, the online drama "In a hurry that year" was also highly recommended by the famous writer Zhang Jiajia, which once again showed the high recognition of "In a hurry that year" in the industry.

　

"In a hurry that year" adopted the big movie-style announcement specification, which not only adopted the big movie specification in shooting and editing, but also allowed the audience in five places who watched the movie in advance to enjoy the brand-new enjoyment of watching the 4K high-definition online drama in the cinema. As far as the final audience watch drama questionnaire is concerned, "In a hurry that year" won no bad review score and a high recommendation rate of 99%.