Supermarket aunt’s creative creative drink bottles are arranged into a stadium (Figure)
The supermarket paper towel wedding dress, known as the "masterpiece of supermarket aunt", became a hot spot for forwarding and commenting as soon as it appeared in Weibo. As a result, various creative displays against the sky, such as toothpaste bicycles, towel tropical fish and mat armor soldiers, began to appear frequently … The reporter visited Changsha supermarket and learned more detailed stories behind these amazing "masterpieces". Network observer (reporter) Li Jin
Recently, some creative supermarket product display photos have been circulated wildly on the Internet, among which Weibo, the model of tissue wedding dress, has the largest forwarding volume. Because many supermarket waiters are already aunts, these creative displays have also been praised as naughty "supermarket aunts" by netizens. "I just went to the supermarket and met a sexy beauty. I found that supermarket aunts are all talents, and I admire them. I specially photographed them to share with you! " Some netizens commented on Weibo.
@ News Background: Supermarket aunt works against the sky
Recently, Changsha netizens have also found mop lucky plates, mahjong mat armor and cute fruits in the supermarket … Mr. Li, a citizen, went to the second floor of Wonderful Life Supermarket to buy fruits. As soon as he entered, he was attracted by a huge "bicycle" on the promotion shelf. Looking intently, it was actually made of hundreds of toothpastes!
"How creative!" Mr. Li, who originally only needed to buy fruit, was surprised and bought toothpaste when he saw that the price was very cost-effective.
In supermarkets such as Carrefour, there are beautiful wedding dresses made of toilet paper: a tube of toilet paper is wrapped around the model statue, connected from the waist, dragged to the ground, and fixed with paper clips to form an elegant "toilet paper wedding dress"; There are "tropical fish with towels": towels are rolled into rolls, with green and blue towels as the bottom, pink towels as the outline, and a vivid "tropical fish" seems to be swimming … There are also cute cartoon characters piled up with dishwashing cloths, huge "cattail leaf fans" made of mops, handsome "armored soldiers" made of sleeping mats, "Totoro honey pomelo" and other series of works.
However, is it really that supermarket aunts are bored and POSE with all kinds of goods? If you think so, you are really "naive". The reporter learned that in fact, this is a "promotional artifact" carefully developed by marketers, and the technical term of anti-God is "creative display".
@ 丫丫丫丫丫丫: Behind the supermarket aunt is a marketer.
Who came up with these ideas? Is it really a supermarket "aunt" who is idle to kill time?
The reporter visited a large supermarket in Changsha and learned that in fact, there are not only supermarket aunts with specific arrangements behind the masterpiece, but more importantly, a group of creative professional marketers.
The staff of Carrefour supermarket told the reporter: "This is not the masterpiece of’ Aunt’, but mainly planned by professionals from businesses and supermarkets. Generally, it is only available when manufacturers promote their products. "
The reporter learned from several supermarkets that these ideas generally originated from the planning department of suppliers.
After they make creative planning, it is time for the supermarket "aunt" to show her talents. "After the supplier designs the shapes and props, he will send someone to the supermarket to lead the waiter to be responsible for splicing the goods." Only in this way can we see those "works of God".
In addition, many supermarkets also have their own planning departments and art departments. In order to improve the popularity of supermarkets, they will also make some planning plans for the display of goods.
@ 中中中中: Attracting customers and improving sales performance.
Why do manufacturers and supermarkets make masterpieces? In fact, the goal of "making you look good" is to "make you pay" and attract consumers and improve sales performance by "aunt’s masterpiece".
Just like Li Mian, I just went to the supermarket to buy paper, but I was attracted by the idea of "bicycle" toothpaste. When I saw that it was quite affordable, I bought an extra toothpaste. Many citizens are naturally attracted when they see the creative display in the supermarket. Take a closer look at how it is put out under research, so as to pay more attention to the product.
"Ordinary goods display is difficult to attract customers’ attention." Ms. Li, a staff member of Carrefour, said that this kind of creative display can especially attract customers to stop and watch.
In addition to the need for creative display for manufacturers’ promotion, supermarkets will also use this creative display to create a festive atmosphere and gather popularity when holidays come. While adding vitality to the supermarket, it can also make customers happy.
(Original title: Supermarket Auntie’s creative drink bottles are arranged into a stadium (Figure))
(Source: Red Net)