Wang Jianer： Develop new works such as China Qitan 2 and New Sloppy King.

Special feature of 1905 film network In 2022, the victory of the 20th National Congress of the Communist Party of China drew a grand blueprint for building a socialist modern country in an all-round way and comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, which sounded the horn of the new journey.

Cultural self-confidence is the core mission of realizing the great rejuvenation of the Chinese nation and the vanguard force of the cultural development of contemporary literary artists. As an important part of national cultural soft power, film culture has a long way to go. Previously, the "14th Five-Year Plan for China Film Development" issued by the State Film Bureau laid out the layout of China’s film development in the next five years, and put forward the development goal of building China into a film power in 2035.

In order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China and let the people of the whole country know the latest development trend of the film industry, on the occasion of the convening of the two sessions of the National People’s Congress, the film channel will launch "Blue Feather Meeting Room" at 22:00 every night. — In "Dialogue Spring", the host Lan Yu will talk to ten heads of China film leading enterprises about the new development, new pattern and new journey of the industry.

This program,LanyuDialogue with Party Secretary and Chairman of Shanghai Film (Group) Co., Ltd.Focus on the new goals and plans of Shanghai Film Group.

"Spirit" Becomes the Motive Force of Shanghai Film Group.

Market-oriented assessment mechanism to shape a new look of the team

China film market has entered the "spring" ahead of schedule.

According to the preliminary statistics of the National Film Office, as of March 5, the box office of national city cinemas in 2023 has exceeded 14.1 billion yuan, better than the same period last year. Among them, the total box office of six new films in the Spring Festival in 2023 exceeded 12.1 billion yuan.

"The box office of the Spring Festival file is good, and the number of people watching movies has increased greatly. Sometimes it is hard to find a ticket. We have been waiting for this moment for more than two years, so after the opening of the Spring Festival this year, it really gave us all the employees in the film industry great excitement. "Wang Jianer said frankly that the popularity of this Spring Festival file made him too excited to sleep.

In the past three years, Shanghai Film Group has been working hard for the accelerated recovery of China film market. According to statistics, during the period from 2020 to 2022, the company participated in the production of many well-received and blockbuster domestic films, with a total box office of 12.506 billion yuan.

This achievement has condensed the efforts of many filmmakers.

"These three years are unforgettable for us filmmakers, for Shanghai Film, and for myself. I want to sum it up with three words — — Usually, people may think that under the epidemic, people will lie flat and be discouraged; But for Shangying, these three years are just the opposite. " Wang Jianer bluntly said that "spirit" is the strategic guiding ideology of Shanghai Film Group.

The so-called "essence" refers to "Excellence". During the epidemic,Shanghai Film Group discussed the "14th Five-Year Plan" strategy, and finally determined the three core strategies of "fine content, big IP development and digital transformation", making "Excellence" an important creative standard in the development process of Shanghai Film Group in the next five to ten years.

"Qi" refers to the momentum and style of filmmakers — — If China film industry wants to maintain high quality and high speed development, it must have a vibrant film talent team. This is also the overall requirement of Shanghai Film Group for the construction of the company’s talent team. And "God" refers to the energetic mental outlook of film practitioners.

In order to let the team gather more "spirits", Shanghai Film Group has continuously strengthened its efforts in personnel training and talent exchange since the epidemic. The market-oriented assessment mechanism for all employees is being promoted in the group, and every employee must finally be able to determine his own goal, thus forming an accelerated development situation in Shanghai.

China film market will not live up to good content, nor will it live up to every creator who makes content attentively. In the future, this "spirit" will also be accompanied by the accelerated growth of Shanghai Film Group.

Development in the second quarter

Projects such as "New Snow Child" and "New Sloppy King" have been started.

2022 is the centenary of the birth of China animation. Throughout the century in history of animation, China, many works are still regarded as classics today. Animated works produced by Shanghai Animation Film Studio, a subsidiary of Shanghai Film Group, are collective memories of several generations.

At the beginning of 2023, Shanghai Animation Film Studio’s animated short film series "China Qitan" received constant praise once it was broadcast. At present, the score of douban is as high as 8.9 points.

"The China Qitan project lasted more than two years. Our group and its affiliated film studio are working together to study the quality projects during the 14 th Five-Year Plan period, and "China Qitan" is one of them. " Wang Jianer said that the success of the film has increased the confidence of Shanghai Film Co., Ltd. in trying to create with the production Committee model.

At present, Shanghai Film Group has decided to develop the second season of China Qitan. In the future, a number of independent IPS, such as "Summer of the Little Devil", will hopefully be developed into big movies to meet the audience again.This is also the concrete project embodiment of the group’s core strategy of "big IP development".

In addition, Shanghai Film Group also sorts out the classic IP works of Shanghai Film Factory and Meiying Factory, looking for the best IP development scheme for the big screen, and attracting more outstanding creative talents to join them.At present, The New Snow Child and The New Sloppy KingThe cinema film project has been started and is expected to be completed within two years.These projects are also the animated film part of the "14th Five-Year Plan" of Shanghai Film Group.

In terms of live-action movies, excellent works have been shown to the audience. Starring,,, etc., will also meet the audience on March 24. The film focuses on Chen Wangdao, the first Chinese translator of the communist party Declaration, and shows his unswerving and legendary life.

According to Wang Jianer, Shanghai Film Group will launch a long film list in the future."In particular, such a big production as" A Thousand Miles of Rivers and Mountains "has been included in the plan of filming."As the "helm" of Shanghai Film Group, Wang Jianer believes that only by producing the best works can Shanghai Film Group reproduce its glorious moments in history.

Shanghai Studios will build the third Dolby Theater in the world.

500 million to buy base supportshoot

As one of the main organizers of Shanghai International Film Festival, Shanghai Film Group has also upgraded its hardware facilities to provide better audio-visual enjoyment for audiences from all corners of the country.

"During the Spring Festival, several of our key projects (all) did not stop working, including the renovation of Shanghai Cinema, which was under construction throughout the Spring Festival — — We must take back the loss of three years and take back the time we lost. " Wang Jianer said that as one of the main venues of the Shanghai International Film Festival, SFC Shanghai Studios is an important place for cultural exchanges between Chinese and foreign films. In the architectural coordinates of the whole city of Shanghai, it also exists like a postcard.

Since its establishment in the early 1990s, SFC Shanghai Studios has been the main venue of Shanghai International Film Festival for a long time, and it is a movie shrine in the hearts of fans in Shanghai and even the whole country. Today, this cinema is over 30 years old and needs to be updated and upgraded urgently.

It is reported that the renovation of SFC Shanghai Studios started around August 2022, and it is expected that the main renovation project will be fully completed by the end of April 2023.According to Wang Jianer, the reconstructed Hall 1 will become the third Dolby Theater in the world. In addition, a giant LED canopy with a length of 29 meters and a width of 6 meters was specially designed in the Studio Hall. In the future, it will become an important information display window for the film premiere.

In addition,In order to support filming in Blossoms Shanghai, Shanghai Film Group also spent 500 million yuan to acquire a film and television shooting base. At present, the filming has entered the final stage, and it is expected to meet the audience this year.

"Movies can’t rely on the box office. They should cross the border and form a mode of film and television IP+ new consumption+new scenes, which will feed back the production of movies. It is not the competition between single films, but the competition of various formats to expand the value of films and form a benign industrial investment environment. " At the theme forum of the 24th Shanghai International Film Festival in 2021, Wang Jianer once admitted that the current China film market should fully tap the potential of film IP. Now, Shanghai Film Group has been at the forefront of the industry.

"Let a hundred flowers blossom, and a hundred schools of thought contend for the current" became the key word of Wang Jianer’s expression when he mentioned the "spring" scenery of China film industry.He hopes that more young filmmakers will release their talents and charm on the stage in the future.

"Jiangshan generation talented people out. The film industry requires us to do it one after another. Only by cultivating the younger generation can our cause last forever. "

All the past is a preface, and all the future is hopeful. With the joint efforts of many new and old filmmakers, China has embarked on a new journey from a big movie country to a powerful movie country.