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"It is only with the support of the vast number of users that China’s automobile has the scale of the world’s No. 1 today, and China’s new energy vehicle is the world’s No. 1." This is a sentence said by Zhang Xinghai, chairperson (founder) of Cyrus Group, when attending the 2024 China Auto Chongqing Forum.

This sentence sheds light on the characteristics of the current new energy market. Compared with traditional fuel vehicles, which place greater emphasis on industrial attributes, smart vehicles prioritize consumption attributes. Therefore, for new energy vehicle companies, users can enjoy a larger market.

At present, not only new car manufacturers, but also traditional car companies such as Cyrus, BYD, and Changan, have begun to bring user service to the forefront in addition to making continuous breakthroughs in new car product capabilities.

As Zhang Xinghai said, as an automaker, we must "pay tribute to users and fear consumers". In fact, since the transformation, Sailis has always put users first in the development of the enterprise, and under the tenet of "wholeheartedly serving users", it has created luxury intelligent networked new energy vehicles.

In the new energy vehicle market, there are not a few companies that claim to be "user-centric", but there are very few companies that can truly draw strength from users.

However, the strong growth in sales volume means that the trust between Cyrus and its users has gradually deepened, which has promoted the development of Cyrus. It achieved double growth in revenue and net profit in Quarter 1 in 2024, with a gross profit margin of 21.5%, far exceeding the average level of 10% in China’s automotive industry and even exceeding most new energy vehicle companies.

But from another perspective, New Eye believes that when a new energy vehicle company chooses to treat "users" as the bedrock of its business, it must mean that the automaker has gone through a long process of accumulation to explosion, which must also be full of challenges and competition.

Nowadays, Cyrus has successfully reached the stage and formed a virtuous circle with users. Perhaps as a typical case, it is now possible to trace every step taken by Cyrus in the past.

01

"User-centric" is a challenge and a change

"Our country currently has about 300 million existing users, and 30 million new users are added every year, including 20 million existing users of new energy vehicles." In his speech, Zhang Xinghai gave such a set of data.

This set of data indicates that new energy vehicle users are becoming a key driving force in China’s automotive market.

At the same time, compared with traditional vehicles, new energy vehicles are transcending traditional tool attributes and becoming products that users can express their individuality. Nowadays, users place greater emphasis on the full life cycle high-value experience of products than on the product itself.

Under such a change, the interaction logic between automobile companies and users will be fundamentally changed. Roland Berger mentioned that a specific car company will adjust its user operation strategy focus accordingly at different stages of brand development.

Therefore, the current automotive industry is actively exploring a shift from "product-centric" to "user-centric", driven by user requests, and conducting positive development. Since its establishment, Cyrus has regarded users as the most important "partner" in its development. For the automotive market and users, Zhang Xinghai led Cyrus and always maintained "awe".

As Zhang Xinghai said, Cyrus insists on "serving users wholeheartedly", takes "user pride and user safety" as its corporate mission, and builds a safety system for users throughout the product life cycle. Cyrus, which regards "user-centered" as its standard, has always focused on users.

Different from the "user-centric" logic of other car companies, the service experience built by Cyrus covers the entire life cycle of the car. Through the combination of "visible" hardware matching and "invisible" service system, the whole process of "car viewing, car selection, car purchase, car use, and car maintenance" products has been optimized and innovated.

Specifically, in terms of products, the QIJI M5 series, QIJI M7 series, and QIJI M9 series have enriched the AITO QIJI product matrix and provided users with richer choices. At the same time, Cyrus is equipped with the HarmonyOS smart ecosystem, which directly enhances the user experience from the intelligent use of products.

In terms of delivery cycle, Cyrus has actually maintained a high level of service. In order to meet users’ demand for fast pickup, Wenjie has continuously increased production capacity and greatly shortened the delivery cycle of Wenjie M5, new M7 and other models.

In terms of after-sales services, according to new eyes, AITO has established a huge after-sales services network across the country, which can provide users with timely and professional services. Whether it is pre-sales consultation, car purchase service or after-sales repair and maintenance support, Cyrus Automobile can respond quickly and actively deal with it.

The personal experience of a recent M9 owner is enough to illustrate. The owner posted on social media that the owner’s family was traveling near the border with Inner Mongolia when the vehicle accidentally overturned a ravine. After the accident, the customer service of Cyrus Automobile immediately called to inform the vehicle that there was a suspected accident, and instructed the owner who was far away to get in touch with the family through the SOS emergency phone in the car. Subsequently, the after-sales coordination technician gave a precise location, and the user service center at the scene also received feedback and immediately arranged for the carousel to go to the rescue.

The car owner said afterwards, "It is the greatest luxury to explain what safety is!"

02

To "bring doctrine", but also to "surpass innovation"

China’s new energy vehicle penetration rate exceeds 30%, the war is entering the intelligent second half, and the intelligent level is a key part of the user experience, and it can even be said that the current intelligent driving has become the basic configuration of new energy vehicle users.

While China’s new energy manufacturers are fully committed to intelligence, starting in 2024, Musk has also been hinting at the possibility of FSD entering the Chinese market, first replying to comments from netizens that FSD will be brought to China as soon as possible, and then suddenly visiting Beijing. The market believes that the main purpose is to further promote the implementation of FSD in China.

As one of Tesla’s core technologies, FSD has leading advantages in hardware self-development, software algorithms, data closed-loop capabilities, and mass production scale, and has increased the upper limit of its model capabilities with end-to-end technology.

It can be said that once the entry of FSD into China has a self-evident impact on the domestic autonomous driving field, New Eyes believes that Tesla FSD will be a catfish, intensifying autonomous driving competition, but it will also further promote the development of the domestic autonomous driving industry.

Zhang Xinghai maintained an optimistic attitude towards the entry of FSD into China. He said that the introduction of Tesla FSD is not only a challenge to the existing landscape, but also a major opportunity for China’s intelligent and connected new energy vehicle industry. It will promote the transition of China’s intelligent and connected new energy vehicles from intelligent driving to autonomous driving.

Just as five years ago, Zhang Xinghai was equally optimistic that Tesla, which entered the Chinese market for the first time, not only introduced advanced technologies and concepts, but also provided impetus for the improvement of China’s new energy vehicle industry chain, which in turn promoted consumers’ awareness and acceptance of new energy vehicles.

And this is indeed the case. It is important to know that technological breakthroughs are often based on the previous generation of technology. Tesla’s FSD entry into China is a challenge for new energy vehicle companies, but it is also an opportunity. As Zhang Xinghai said, open competition will bring about a virtuous circle. But this does not mean that Chinese new energy vehicle companies can wait for change.

Zhang Xinghai’s optimism comes from the strength accumulated by Cyrus’s technical capabilities, and Cyrus has always adhered to the concept of "software-defined cars". In addition to investing more than 10% of sales revenue in innovation and R & D every year, it also has in-depth cross-border cooperation with Huawei, based on the intelligent network technology developed by Hongmeng Operating System (HarmonyOS), to elevate the "software-defined car" to a new height.

In the future, based on the application of Tesla FSD, China’s new energy vehicles will have the opportunity to promote the transition from intelligent driving to autonomous driving in China’s intelligent networked new energy vehicles under the premise of continuous innovation.

According to Lee Simpson, head of European hardware technology research at Morgan Stanley, intelligent connected vehicles will account for 90% of total vehicle production by 2029, driven by features such as navigation, infotainment, and comfort, which coincides with Zhang Xinghai’s judgment.

03

To become a new force in China’s automotive industry

China’s automotive industry is full of so-called market-for-technology memories, but today China’s automotive industry has become the largest automotive giant in the world.

There is no doubt that the construction of the Chinese path to modernization requires a strong Chinese automobile industry, and to promote the high-quality development of the automobile industry requires the cultivation of new productivity, and the new productivity with scientific and technological innovation as the core is promoting the breakthrough and leap-type development of China’s new energy vehicles.

In the context of the rapid development of new energy vehicles, more and more emerging forces have come to the fore, and Sailis is one of them. When looking back at Zhang Xinghai’s entrepreneurial journey in the past 40 years, it is also found that the strategy and spirit that Sailis has at the moment have been passed down in every stage of his entrepreneurial experience.

In 1986, at the age of 23, Zhang Xinghai founded Chongqing Baxian Phoenix Electrical Spring Factory, which mainly produces electrical springs and motorcycle shock absorbers. In 2002, Zhang Xinghai led the transformation of Cyrus into the manufacture and sales of motorcycles. Later, he joined forces with Dongfeng Motor in Hubei to cooperate on the minivan project. In 2003, Yuan Group and Dongfeng Motor officially merged, and Xiaokang Co., Ltd. was born as a vehicle manufacturer.

Every step of Zhang Xinghai is at the forefront of the development of the times and sets his sights farther. When new energy was just starting out, in 2016, Xiaokang went to the United States to establish Cyrus Automobile.

After eight years of new energy exploration, today’s Cyrus has been able to sit at the forefront of the new energy vehicle sales list. From January to May this year, Cyrus sold a total of 156,823 new energy vehicles, a significant increase of 342.35% year-on-year.

The current achievements of Cyrus can actually be traced back to its innovative and enterprising spirit, which is also the key to the rise of new forces in China’s automotive industry.

Today’s Sailis has dared to sign with Huawei the goal of 1 million units by 2026, and the market has gradually realized that this company, which has been dormant for nearly 40 years, has fully intelligent modern factories, management and sales technology in its perennial investment. Its strength is enough to be written in the long history of China’s automobile industry.

For the future of Cyrus, just as Zhang Xinghai started his business 40 years ago, it is bound to continue to explore and reform in the new energy vehicle market, and eventually stand at the commanding heights of the high-end new energy field of its own brand to achieve the revitalization and replacement of the national industry.

　　On August 25th, the 26th Chengdu International Automobile Exhibition (hereinafter referred to as "Chengdu Auto Show") was grandly opened in the West China International Expo City. On the day of the exhibition, Chery Automobile presented the new lineup of the Tiggo 7 family in Hall 5 of Chengdu Auto Show, and launched a new generation of Tiggo 7 PLUS champion version of "100,000-class SUV value benchmark" and Tiggo 7 new energy champion version of "120,000-class strong hybrid SUV". Among them, the new generation of Tiggo 7 PLUS Champion Edition has pushed 4 models, and the official guide price is 99,900-119,900 yuan; Tiggo 7 New Energy Champion Edition 3 models, the official guide price is 129,900-149,900 yuan. For car buyers, Chery Automobile also launched seven car buying gifts, such as "red envelope gift, financial gift and rejuvenation gift", to help users easily start a high-value travel experience.

　

　　At the press conference, Zhao Jiachen, assistant general manager of Chery Marketing Company, shared the product charm of two new cars of the Tiggo 7 family with the on-site media and users, and stressed: "The launch of the Tiggo 7 Champion Edition dual car will provide users with more diversified and high-priced choices for multiple travel needs of fuel and hybrid. At the same time, based on the brand-new market structure and user consumption concept, Tiggo 7 PLUS and Tiggo 7 new energy are also the first to realize ‘ The same price of oil and electricity ’ , really let users ‘ 0 threshold ’ Realize the multiple green smart travel experience of "oil can be mixed with electricity".

　　The ultimate price-performance ratio of the new generation Tiggo 7 PLUS Champion Edition sets a new benchmark for value.

　　The new generation of Tiggo 7 PLUS Champion Edition is based on the model positioning of the current model "100,000-class SUV value benchmark", equipped with a new powertrain, and through upgrading the "Top 10 Standards" and the "Lifetime Warranty" of the only engine at the same level, it creates four benchmark experiences of "Champion Power, Champion Trend, Champion Cockpit and Champion Safety", realizes the super-high price ratio at the same level, and helps users to "upgrade" their travel quality.

　　In terms of power, the new generation of Tiggo 7 PLUS Champion Edition is the first to take the 4th generation ACTECO 1.5TGDI engine of Chery Kunpeng Power. With the support of industry-leading power technologies such as Miller cycle, variable compression ratio and high-intensity tumble intake system, it has achieved 40% ultra-high thermal efficiency and a high compression ratio of 11.6, with a maximum power of 135kW and a peak torque of 290N·m at the same level. Thanks to the new powertrain, the new generation of Tiggo 7 PLUS Champion Edition 0-60km/h takes only 3.8 seconds. While users enjoy the "champion power", their fuel consumption per 100 kilometers is as low as 6.58L, which only adds power without fuel consumption, reducing the burden for travel. It is worth mentioning that the new generation of Tiggo 7 PLUS Champion Edition is the only model in its class that provides a lifetime warranty for the whole vehicle (including the engine), allowing users to enjoy the peace of mind and worry-free travel life brought by the "Champion Power Benchmark" during the whole cycle of car use. New experience.

　　The new generation of Tiggo 7 PLUS Champion Edition is upgraded to "Top 10 Standards", which not only brings more fashionable and luxurious appearance impact, but also satisfies users’ comfortable and safe driving experience. First of all, on the basis of the language of "Jingcai Pioneer Design", the champion version of the car has added the color of Cuiyu Blue, which provides more choices and helps young users to show their personality and taste. And it comes standard with crystal color LED headlights, 18-inch crystal face sports wheels and crystal diamond shift handles. The fashion trend is full of exquisiteness and quality, showing the infinite charm of "champion trend benchmark".

　　At the same time, the "Top 10 Standard" of the champion model also covers the intelligent and comfortable configuration such as 24.6-inch curved double screen, LION 5.0 car networking, SONY customized luxury audio, 1.1m2 panoramic sunroof, integrated energy sports leather seat, and one-button lifting of four-door windows, which is called the "champion cockpit benchmark". In terms of safety, on the basis of the current model’s integrated high-strength cage body structure and the leading active safety configuration at the same level, the Champion Edition also comes standard with automatic headlights and automatic wiper functions, which helps users to easily control and ensure driving safety, so that young users can enjoy the travel guard brought by the "Champion Safety Benchmark" and enjoy a beautiful car life without worry.

　　Tiggo 7 New Energy Champion Edition "Advanced price-to-price ratio" can travel intelligently with oil and electricity.

　　Tiggo 7 New Energy Champion Edition, as a unique 120,000-class electric hybrid SUV of the same level, has promoted three models, continued the positioning of the current "120,000-class strong electric hybrid SUV", and has three core advantages of "super electric hybrid, super safety and super smart enjoyment", and has built a super-high level with many leading configurations such as the same-level electric hybrid technology, the same-level intelligent cockpit, the same-level super-high active and passive safety standards, and the only vehicle in the industry and the three-power lifetime warranty.

　　As a plug-in hybrid vehicle, Tiggo 7 New Energy Champion Edition’s leading "Super Hybrid" system consists of a 1.5T super-efficient hybrid engine, a unique and independent 3-speed dual-motor DHT at the same level, and three intelligent management systems. The comprehensive power of the system reaches 240kW, the comprehensive torque of the system reaches 545N·m, and the acceleration of 0-30km/h can be achieved for 2 seconds, and the power is on call; 30-70km/h accelerates for 3 seconds, and urban commuting is one step ahead; 60-100km/h acceleration of 3.6 seconds, high-speed overtaking is crisp and powerful, and its dynamic performance is ahead of China brand, far exceeding the mainstream of joint venture. At the same time, the DHT electric hybrid system supports nine working modes in the whole scene, and with the front and rear independent suspension system with the unique German master training at the same level, it can bring the ultimate driving experience to the driver, regardless of the city, mountain road or high speed. Enjoy full marks in driving.

　　Not only is the power strong, but the Tiggo 7 New Energy Champion Edition also has a pure battery life of 100km and a comprehensive battery life of 1,000 km. Chengdu only refuels once in Beijing. In addition, Chery’s special AC/DC car charger can achieve 30%-80% extremely fast charging in 25 minutes. 3.3 kW high-power external discharge function can be used as a mobile power station in outdoor scenes such as camping, meeting household appliances such as electric barbecue grills and electric kettles, bringing the ultimate convenience experience for users to travel.

　　The "Super Smart Enjoy" experience of the Tiggo 7 New Energy Champion Edition lies in the carrying of the Lion5.0 AI technology smart cockpit. It provides powerful computing power with Qualcomm Snapdragon 8155 chip, which is the leading chip at the same level, so that the startup, identification and response speed of the Tiggo 7 new energy champion cockpit can realize rapid response. With the leading 24.6-inch curved immersive surround screen, 8-speaker SONY customized luxury audio, and 64-color music rhythm atmosphere lights, the avatar in the car can enjoy the audio-visual space privately. At the same time, the Lion5.0 AI technology smart cockpit is also equipped with rich platform ecology such as singing APP. By upgrading anytime and anywhere, users can experience the frequently used car entertainment functions. In addition, intelligent induction defogging, window laminated silent glass, 50W wireless charging and other leapfrog comfortable and convenient configurations have made Tiggo 7 New Energy Champion Edition a price benchmark among its peers, bringing users a superior quality driving experience.

　　In terms of safety, Tiggo 7 New Energy Champion Edition has 18 ADAS L2.5 intelligent driving assistance systems in terms of safety, including active safety and assisted driving functions such as LDW lane departure warning and FCW front collision warning, which can provide a more relaxed and safer travel experience for driving in any travel scenario. In addition, the whole system comes standard with embracing 6 airbags and integrated ultra-high strength cage body structure, which can not only ensure the safety of passengers in potential collision risks, but also ensure the safety of power batteries like "golden bell cover and iron cloth shirt" and realize "extraordinary safety" in all-round travel protection. It is worth mentioning that the Tiggo 7 New Energy Champion Edition also provides a lifetime warranty (including the three-electric system) that is rare in the same class, which makes the car more secure and the travel more worry-free.

　　The same price of oil and electricity opens a new pattern of oil and electricity products

　　The brand-new generation of Tiggo 7 PLUS Champion Edition and Tiggo 7 New Energy Management Champion Edition are jointly listed at the same price of oil and electricity, which not only refreshes the industry value benchmark with full product strength, but also declares that the Tiggo 7 family champion two cars have joined forces to form a new pattern of oil and electricity products that is different from the past. Under the wave of "involution" in the A-class SUV market, it will build a moat of product value, help the continuous evolution of the brand, create unique experiences and values for users, and satisfy users’ continuous good life. In the future, based on the brand concept of "customer-centered", Chery will continue to lead China Automobile to the world with high-value products, so that users all over the world will fall in love with Chery and China Automobile. (Photo: provided by Chery Automobile)

　　After becoming the first Chinese aerospace partner in the civil electrical industry, the safe electricity expert Bull has once again come out of the circle with a sense of fashion and high-end!

　　On May 22, Bull officially announced that supermodel Liu Wen became the brand spokesperson. The butterfly wing ultra-thin switch advertising blockbuster and endorsement posters presented by Bull and Liu Wen successively appeared, kicking off the cooperation. In the poster, Liu Wen’s figure is like a jumping butterfly, showing high-end and fashion.

　　In recent years, Bull has not only strived for excellence in products and technologies, but also made frequent innovation and breakthroughs. In terms of design, it has also joined hands with domestic and foreign design masters to lead the industry trend. In the continuous journey of breaking the circle, Bull has gradually refreshed the original impression of the outside world, allowing more consumers to recognize the fashionable, high-end and technological side of Bull. This time Bull joined hands with Liu Wen, which can be described as a two-way rush for "fashion and professionalism".

　　A two-way journey on "fashion and professionalism"

　　One is an expert in safe electricity use, and the other is a fashion pioneer. The two seem to be far apart, but they have an amazing fit. Whether it is professional or fashion, Bull and Liu Wen show the same quality and concept.

　　You can get a glimpse through a set of data. Founded in 1995, Bull has always adhered to the concept of "professional focus, long road, and be the first", and has made "safe electricity use" to the extreme. It has achieved the industry’s first place in the two categories of sockets and switches. According to Champ Consulting Group data, 10 Chinese households and 7 households use Bull. In 2021, the total sales volume of Bull switch products in the country exceeded 500 million pieces. These data reflect that Bull’s safety and professionalism are deeply trusted by Chinese families.

　　In the face of work, Liu Wen also has the attitude of "doing small things to the extreme". Liu Wen once said in an interview, "If I want to do something, I will use my 100% efforts to do it well." It is also adhering to the attitude of going all out that Liu Wen occupies an irreplaceable place in the modeling circle with her solid business ability. As for the word fashion, Liu Wen has always had her own understanding. She believes that fashion is always changing, and the simpler things are more impressive, but simplicity is not without details. The decoration style of Liu Wen’s studio is still like his understanding of fashion, with both simplicity and quality, showing high-end.

　　"Bull is a well-known brand. This time, Bull’s new product made my eyes shine. I really like its simple and fashionable design style," Liu Wen said of the experience of working with Bull. "I am very happy to join hands with Bull to interpret the brand’s new style."

　　It is understood that the bull butterfly wing ultra-thin switch is designed by Habits, a well-known Italian designer team from Milan, the world capital of art, who has served Ferragamo, Versace, Chloé and other luxury brands. It focuses on the perfect integration of Italian minimalist design and Chinese aesthetics, fully demonstrating the bull’s fashion sense, product power and design power.

　　When evaluating the design concept of the Bull Butterfly Wing Ultra-thin Switch, Liu Wen shared, "The design inspiration of this butterfly wing product is derived from the concept of the Bull brand constantly leading innovation and breaking through itself." In fact, fashion not only refers to figurative clothing, but also reflects an "invisible" attitude. In this regard, Bull coincides with Liu Wen. Since the industry innovated the use of IMR technology (in-mold forming transfer printing technology) to solve the process problem behind the cookie-cutter white switch in the home improvement market, Bull has been at the forefront of the industry in terms of fashion leadership.

　　In recent years, Bull has been striving for product excellence, continuous innovation, and continuous cooperation with domestic and foreign design masters in design, leading the industry trend. It is reported that Bull has launched a variety of fashion products including IMR color switches, high-crystal glass switches, Swarovski crystal switches, etc. With its simple design style and hard-core technology strength, it has won more than 20 domestic and foreign design awards such as the German iF Award and the Red Dot Award.

　　Bull, which ranks first in the wall switch socket category, chose to cooperate with Liu Wen because of its fashionable and professional characteristics that are highly compatible with the brand. In other words, this cooperation between the two parties marks that Bull will once again lead a new chapter in the ultra-thin aesthetics of switches.

　　Based on aerospace-grade safety quality, leading the trend of ultra-thin switch aesthetics

　　Butterfly Wing Ultra-thin Switch shows Bull’s focused thinking on the future trend of switch products, and is also regarded as a masterpiece of Bull’s innovative butterfly change after surpassing international brands. In recent years, Bull has been innovating technology and actively deploying large-panel ultra-thin switch products. And Bull Butterfly Wing Ultra-thin Switch integrates a more flexible design concept on the basis of safety and ultra-thin, truly achieving more simplicity and fashion.

　　It is reported that the Bull Butterfly Wing Ultra-Thin Switch was inspired by the Italian designer team from the allusions of Zhuang Zhou Mengdie and incorporated the light flapping wings of butterflies into the product. At the same time, the Butterfly Wing Ultra-Thin Switch breaks through the boundaries of traditional switch "thickness". The panel is hidden in the wall with the ultimate ultra-thin 6.4 mm, which is 50% less than the thickness of traditional switches. It is the thinnest switch product ever made by Bull.

　　"This butterfly wing and ultra-thin switch is as light and thin as a butterfly wing, and it seems to be flapping butterfly wings when pressed," Liu Wen said in an interview. "I think its design is very simple and fashionable. I believe that it will be installed on the wall of the home, which will bring a very pleasant sense of use and a good sense of use."

　　On the other hand, in addition to achieving the "light" aesthetic experience, the Bull Butterfly Wing Ultra-thin Switch also has four aerospace-grade quality characteristics: high temperature resistance, electric shock resistance, anti-deformation and anti-rust. Specifically, the Bull Butterfly Wing Ultra-thin Switch uses a high-flame-retardant PC material that can withstand high temperatures of 850 ° C as the shell, and pioneered the use of high-rigidity fixed frame and high-quality silver-plated copper and other precious metal materials, making the product more firm, stable, safer and longer-lasting.

　　The process of pursuing aerospace-grade quality is not easy. 81 engineers spent 200 days and nights, accumulated more than 93,300 man-hours of research and development, and passed 214 rigorous tests in five application scenarios, which created the aerospace-grade quality of the bull butterfly wing and ultra-thin switch quadruple protection technology, and realized the dual construction of "safety technology and design aesthetics" in the home environment.

　　It is worth mentioning that the Bull Butterfly Wing Ultra-thin Switch is only the "tip of the iceberg" that Bull has pursued for decades in terms of technological innovation, product quality, and fashion design.

　　According to the data, by the end of 2022, Bull had obtained 2,379 valid patent authorizations, 59 software copyrights, and participated in 118 national, industry and group standards; at the same time, in the field of switches, Bull has established the world’s largest switch socket production and R & D base, with more than 150 highly automated production lines, more than 5,000 product types, and an annual output of up to about 600 million pieces. In addition, by combining technology and aesthetics, Bull’s products have won the German iF Award, Red Dot Award, Red Star Award and many other domestic and foreign design awards.

　　A butterfly wing ultra-thin switch that combines fashion, technology and safety reflects Bull’s 28-year path of "professional focus, long road, and being the first". It also bears the responsibility and original intention of protecting the safety of electricity for hundreds of millions of households and leading the fashion trend lifestyle. In the future, while adhering to safety and quality, Bull and its switch categories will continue to write a new chapter in fashion aesthetics.

Disclaimer: This article is reprinted from our website to provide readers with more news and information. The content involved does not constitute investment or consumption advice and is for readers’ reference only.

Recently, the Autonavi map wheelchair navigation function has been upgraded, supporting the inquiry of subway in-app barrier-free bathroom information and subway in-app emergency call for help; in the walking navigation mode, it is possible to inquire about barrier-free bathroom information along the way. At present, nearly 2,200 barrier-free public toilets have been launched.

Users only need to turn on "Accessible Navigation" in the settings options on the Autonavi Map APP (My-Settings-Accessible Navigation-Open), and they can try to avoid steps, steep slopes and other road sections during the navigation process. At present, this function has covered 14 cities including Shanghai, Beijing and Hangzhou.

It is understood that this upgrade has also updated the information of barrier-free elevators such as overpasses. In the case of barrier-free navigation, it can be combined with barrier-free elevators, lifts, and other barrier-free facilities to plan the preferred route for users. Priority is given to planning subway routes during public travel, and users are guided to the entrance with a straight ladder.

In addition, users can freely feedback the information of barrier-free facilities around them, and together help to improve the barrier-free environment of society. In addition to the disabled, the elderly with limited mobility, parents pushing strollers, people who travel in temporary wheelchairs due to accidental injuries and people who travel with heavy objects can refer to the use of "barrier-free navigation" in different scenarios.

The main creator Qi Zan Tsui Hark is a superman "master" compared to a monkey

　　　　　　　 The highly anticipated film was Tsui Hark’s martial arts return after five years of hibernation. The entire film cost 130 million yuan, and it was also the 50th film "Old Monster Xu" had filmed in the past 30 years. It was of great significance to Tsui Hark himself.

　　　　　　　 Both Andy Lau and Carina Lau agreed to act because of Tsui Hark’s fame, and Deng Chao even decided to join without reading the script. For Tsui Hark, the creators said compliments. Li Bingbing said, "Tsui Hark’s thinking is not in the same space as ours at all, he is all flying in the air." Liu Jialing praised him as "Superman". Tsui Hark laughed and said that he was unworthy, "You are not talking about me, I feel more like a monkey, every time I look in the mirror, I have this feeling!"

　　　　　　　 It is reported that the suspenseful film "Di Renjie’s Heavenly Empire" will be released nationwide on September 29.

Next page More wonderful pictures and stills of "Di Renjie"

　

　　CCTV News:On November 12, US time, the Academy Awards Dinner was held in Los Angeles, USA. At the awards dinner, the Academy Awards Lifetime Achievement Award was held. Jackie Chan, the only Chinese among the four winners, received the award and the first Chinese to win the award. Jackie Chan attended the awards ceremony and was interviewed.

　　The Academy Awards for Lifetime Achievement are selected by the Board of Directors of the Academy of Motion Picture Arts and cover outstanding individuals or organizations in fields not covered by the Academy Awards. They are designed to recognize film pioneers and legends who have dedicated their lives to the film industry.

　　The four winners are Anna Coats, a screenwriter; Lynn Stamaster, a casting director; Frederick Wiseman, a documentary filmmaker; and Jackie Chan, a Chinese film star who is the first Chinese to win a lifetime achievement Oscar and the fourth Asian to do so. He follows Akira Kurosawa, the Japanese director; Satyajit Rey, the Indian director; and Hayao Miyazaki, the Japanese animator. Jackie Chan believes that this is the reason for his award.

　　Jackie Chan:This time I won this award, I think it is, it turns out that they are not just looking at my acting skills, but looking at my achievements over the years. Regardless of the film, all the themes in the film, it turns out that I care about children. I often make my movies seem like a joke to others. Big brother is lecturing again. How can I talk about it today? I think my idea is right, because if you make a movie, you have to be responsible for your own movies. You have to make some movies that are worthy of conscience. In addition to giving comedy actions, you have a little good kind of information. You have to care about society, you have to care about children, and you have to care about environmental protection. All kinds of things have to appear in a movie.

　　Jackie Chan admitted to treating Oscar with a normal heart, and he also expressed the hope that Chinese people can have their own Oscars.

　　Jackie Chan:In fact, China is now moving towards cooperation with the world. For a period of time, it is not because we want to cooperate with them. Today, our Chinese films are too powerful. In a few years, it will be the largest ticket cabin in the world. It is a good opportunity to attract filmmakers from all over the world to come to our China to shoot stories. All of them need China.

　　Jackie Chan:In fact, this Oscar is also another award for me. Of course, it is a very important award. I also treat it with a normal heart. In fact, I am the one who has won many awards, but this Oscar, in fact, I hope that one day, we will hold an award in China to make everyone in the world treat the Oscar the same. This is what I hope.

Michelle Yeoh

　　Michelle Yeoh:He already has his own culture, it is like our Chinese Charlie Chaplin, thinking of Jackie Chan will think of laughter, fun, action is very exciting, very dangerous, he brought us many years, a long time of joy, happiness, so I am very, very happy that he got this award.

Alan Eckhart

　　From Aaron Eckhart:Jackie Chan is the lens of the Chinese and Western film industry, through which you can understand what is happening. There are more and more production companies and movies in China now. Jackie Chan is a good connection. He is loved all over the world. In his eyes, there is no real distinction between American movies, Chinese movies, and European movies. They are all good movies. I think this is very good.

　　(CCTV reporter, Yang Qianxi)

　　　 Movie Network News(Photo/Cannes Film Festival News Team) The biggest selling point of "Zodiac" is that this is Jackie Chan’s last action blockbuster. As the most famous Chinese star in the world, Jackie Chan has always been called "big brother". If he doesn’t film, who will we see in the future? The claim that Jaycee Chan is the successor has been rejected. Fortunately, Jackie Chan said with a smile that he is not retired, but he can no longer shoot intense action scenes. It is better to shoot musicals in the future.

I want to teach filmmakers the rules, big-name actors are too troublesome

　　　 Yao Xingtong, Zhang Lanxin, and others are absolute newcomers in the starring roles of "Zodiac". Although Quan Xiangyou, Liu Chengjun, and Liao Fan are all familiar to the audience, they are not big-name stars. Although Jackie Chan’s action movies can guarantee the box office as long as they have his golden signature, the reason why he doesn’t use big-name actors is because they don’t know the rules.

　　　 Movie Network: Does Jackie Chan have to do everything himself as a director?

　　　 Zhang Lanxin: Big brother is not only a director, but also a prop, a costume, a makeup, a Weiya teacher, a Lavia, and a martial arts director. Big brother can do everything. The funniest side of the scene is that big brother will take out the trash, sweep the floor, and shout "ACTION" with a broom in his hand. After I made a move, I came down to see big brother still holding a broom in his hand.

　　　 Jackie Chan: Because a clean working environment is the most important thing.

　　　 Movie Network: Is this your habit?

　　　 Jackie Chan: Habit, you have to take the lead and set a good example to influence all the staff, what is called a movie scene, what is called a dinner scene, is to be separated, no rules will be very messy, I talk about preparation, start, stop, everyone will listen, but now many people have no rules, I am filming is even eating, queuing up to get food, everyone has their own seat, the family has family law, state-owned national rules, this is my family law, otherwise it will always give people the feeling that the filmmaker is very unruly, locusts passed by, atomic bombs have been blown up, filmmakers have filmed (the place), I don’t want to give people this feeling, I taught them the rules in this play, after teaching these people I used to shoot other plays, two people quit their jobs Come back and tell me, "Big brother, I only know how good you are now." In other scenes, they have to be graded, and no one can eat or eat a banana, so why do people have to be graded? I am the director on the set, you have to respect me, and everyone is friends when they eat alone.

　　　 Movie Network: So it is for this reason that I did not find some big-name actors, and most of them hired newcomers?

　　　 Jackie Chan: Yes, I once thought about finding some big-name actors, at least I don’t have to worry about whether he can act or not, but I can’t guarantee that I can complete the play within 3 months. If I sign some big-name actors, I will be paid millions, shoot for 4 months, and work only 8 hours a day. It is stipulated that I will bring a few assistants and what suite to live in. When I can’t finish shooting, I have to make up money and ask them to do publicity. I have heard many other directors tell me these things. This is a burden for me. You see "Zodiac", I have been shooting for a year and a half, and all the investment is under pressure here. 300 million yuan, all real money, can be verified.

　　　 Movie Network: Where did the 300 million dollars go?

　　　 Jackie Chan: I haven’t taken the money yet, all invested in it, how much money does it cost to go to eight countries alone, air tickets, accommodation add up to at least hundreds of thousands, and pocket money. The whole crew has more than 300 people. In fact, smart people are in Huairou. Take a picture for 10 days. After shooting, why do I want to stay on the islands of the Pacific Ocean for 10 days to shoot 4 scenes, and go to Australia? How expensive, shoot 10 days of play and 5 days of rain, one day really made me anxious, 1 day is 200,000 dollars, but there is no way.

　　　 Movie Network: Don’t you worry about the box office by investing 300 million?

　　　 Jackie Chan: Of course I have the confidence to earn it back.

　　　 Movie Network: There should be a lot of injuries, right?

　　　 Jackie Chan: Too many, inertia dislocated, injured, after I fell to the ground, everyone stopped talking and frowned. I said I’m not dead, and everyone laughed, so why do I say this is my last action movie? How long can I move? I can’t say that one day I will be in a wheelchair and then shoot again. I will shoot some action movies that don’t have such a big action and won’t hurt myself.

The next page: Jaycee Chan can’t be my successor, I want to make musical films in the future

　　As the only Chinese film shortlisted for the main competition of this year’s Cannes International Film Festival, the film "The Wild Goose Lake", directed by Diao Yinan and starring Hu Ge, Gui Lunmei, Liao Fan and Wan Qian, held its world premiere on May 18 local time.

　　"The Wild Goose Lake" is Diao Yinan’s masterpiece that has been polished for many years after the Berlin Golden Bear Award film "Fireworks in the Day". It was started in Wuhan on April 28, 2018 and took nearly half a year to shoot.

　　In the film, several star actors have contributed ground-breaking performances. Hu Ge tanned himself and lost weight in a short period of time. Gui Lunmei experienced life in Wuhan two months in advance and learned to speak the authentic Wuhan dialect.

　　The Wild Goose Lake poster

　　Creative inspiration predates "Daylight Fireworks", and news brings imagination to life

　　"In the face of framed and wanted fugitives, the story summary given by the crew of" The Wild Goose Lake "is:" In the face of framed and wanted fugitives, the escape for survival becomes a story of seeking death and running back and self-redemption. "Hu Ge plays Zhou Zenong, the leader of the desperate car theft gang, and Gui Lunmei plays a dusty woman who will do anything to exchange for freedom. The two join forces on the road to escape and play a" gamble "of fate. The contradictions of human nature and the emotional tension in an extreme state are full. Suspicion, betrayal, love, loyalty, conscience, complex emotional temptations, and ups and downs in the evolution of actions interweave a strange visual landscape.

　　The Wild Goose Lake

　　Diao Yinan’s perspective is set in the urban village of the bustling city, the fading marginal industries and crowds, the crime genre blends the cold atmosphere of the film noir, and the romance of the gangster film, which is more extreme in style than the previous work "Fireworks in the Day".

　　"The rivers and lakes exist in the infinitely stretched fringes around these cities." Diao Yinan believes that the "almost instinctive" choice of this fringe is also "the choice of romance, and the romance that only exists in the rivers and lakes is a profound romance." In addition, it is also a choice of space, "such a space can lead characters and stories, waiting for them to open up. I put a dark part of myself into it, trying to find comfort."

　　The Wild Goose Lake is on the cover of the fifth day of the Cannes Film Festival

　　When it comes to creative inspiration, Diao Yinan said that the idea of filming this story was even before "Fireworks in the Daylight". Many years ago, Diao Yinan heard a foreign song on the sofa one day. "I thought that I was a fugitive who was hunted down and had a bounty, and I wanted to run to the beach, run to find my first love, and let her kill me to receive the bounty." Later, Diao Yinan himself felt that this imagination was too hypocritical, so he gave up. Until a few years later, there was a coverage of a fugitive who escaped from prison and found that he was worth 100,000 when he saw the wanted notice, so he asked someone to report that he left the money to his relatives. "My imagination became news, and I think it might be possible to shoot it without being so hypocritical."

　　Hu Ge drank alcohol before the red carpet to "crush", Gui Lunmei’s Wuhan words made others "stressed out"

　　Liao Fan and Gui Lunmei had previously reaped glory in Berlin through their collaboration with Diao Yinan in "Fireworks by Day", and the film’s male lead, Hu Ge, was the first to bring a work to the red carpet at Cannes.

　　Hu Ge, who has appeared in more TV dramas in the past, was asked this time about his feelings of participating in the Cannes Film Festival. Hu Ge admitted that he had "mixed feelings": "First of all, I was nervous. Before going on the red carpet, I drank a sip of wine from the director’s pocket in the car, and I was shocked." In addition, Hu Ge also expressed the excitement of walking on the Cannes red carpet. "For every actor, this is something to be excited about. I am also very touched. When we walked into the film palace and the entire audience applauded, you felt respected. You felt that you chose this industry and this career, and everything was worth it."

　　’The Wild Goose Lake ‘crew walks the red carpet at Cannes

　　The Wuhan dialect performances of the actors in the film became the focus of attention in the post-screening media interviews. Talking about the preparations for the film’s dialect performances, each actor said that they felt "stressed" because they found that Gui Lunmei had spoken the Wuhan dialect very accurately when they entered the group.

　　The last time Gui Lunmei participated in the performance of "Fireworks in the Daytime", although Diao Yinan set the identity background of a foreigner for her characters, the Mandarin lines with Taiwanese accent still made her characters show a sense of disobedience in the icy Northeast. At this point, Gui Lunmei began to make breakthroughs in dialect performances, learning dialects and experiencing life in Wuhan two months before the start of filming. Gui Lunmei recalls that she was not able to learn Wuhan dialect at first, but walking around the village in the city, chatting with the locals, and thinking about the way they speak and pronounce gave her some knowledge. At the same time, she believes that the dialect does close the distance between the actors and the characters. "Wuhan dialect helps my performance. This language is very powerful, and speaking lines in this language can give the characters some hostility."

　　Hu Ge, Liao Fan, Wan Qian, Qi Dao and other creators later said that when they entered the group, they found that Gui Lunmei’s Wuhan dialect was very authentic and felt the pressure of "not falling behind", so they worked harder to learn dialects.

　　The Wild Goose Lake

　　When Hu Ge first learned to speak Wuhan dialect, he realized that he had learned it "exactly the same", but the teacher was not satisfied, and he was annoyed by it for a while. But one day he had a flash of inspiration and proposed to change his identity and teach the teacher to speak Shanghai dialect. In the process of the teacher imitating Shanghai dialect, Hu Ge "fully realized the feeling of him teaching me", and gradually realized his problem and found a solution.

　　Liao Fan introduced that everyone experienced life separately before the shooting in Wuhan, and he went to the criminal police team because he played the police. "The feeling of listening to the local criminal police chat every day is very inspiring to me." Wan Qian changed all the conversations in her life to speak Wuhan dialect, and then went to study lines to achieve "the process of quantitative change to qualitative change".

　　Recently, Meizu bought a 100-meter advertising booth at the Capital Airport, boldly declaring: "AI For New Generations, a new generation of artificial intelligence, I am Meizu." However, Meizu officials did not specify what kind of AI equipment will be launched, only that there will be a new "tomorrow equipment" will be unveiled soon.

　　AI artificial intelligence, a mysterious word, has actually become ubiquitous in our lives. From smartphones and smart homes to driverless cars and medical care, the application of AI models is constantly expanding, bringing unprecedented changes to our lives. In this era of Internet of Everything, whoever can master AI technology will be able to take the lead in the future artificial intelligence competition.

　　Domestic mobile phone manufacturers have obviously realized this. Huawei, Xiaomi, OPPO and other brands have all laid out AI models, striving to gain a place in the fierce market competition. Now, Meizu has also joined the competition, which will undoubtedly make the competition more intense.

　　As a mobile phone manufacturer centered on design, quality and user experience, Meizu’s move this time seems to be a signal: in the future, Meizu will strive to create smarter and more personalized products to provide users with a more convenient and efficient life experience. ALL in AI is fully transformed, and Meizu’s "tomorrow device" will be a mobile phone? Or a new product line?

　　Although it is not clear what kind of AI equipment Meizu will launch, it is foreseeable that with the continuous maturity of AI big model technology, future Meizu products will be more intelligent and more user-friendly. Perhaps, in the near future, we can see a Meizu intelligent machine integrated with AI big model.

　　For mobile phone manufacturers, the AI big model is recognized as the future development track and direction. Although the application of AI at the end point of smartphones is still relatively primary, the future popularization and promotion are still worth looking forward to. Meizu’s early deployment of AI at this stage may bring users smarter end point interactions and more efficient AI experience changes.

▲ Picture/Beijing News Network

Recently, the National Development and Reform Commission and 10 other departments jointly issued the "Implementation Plan for Further Optimizing Supply to Promote Steady Consumption Growth and Promote the Formation of a Strong Domestic Market (2019) ". With the improvement of living standards, cars have become the largest consumption of Chinese people. Therefore, the first item in the "Plan" is to "take multiple measures to promote automobile consumption and better meet the travel needs of residents."

It is worth noting that the plan also specifically mentions "promoting the replacement of rural vehicles".

Rural areas are entering the threshold of explosive popularity of automobiles　 　　

To some extent, this can be understood as a restart of the "car to the countryside" policy to promote car consumption in rural areas. As early as 10 years ago, in January 2009, the "Plan for Adjustment and Revitalization of the Automobile Industry" announced by the State Council proposed a policy to benefit farmers: between March 1 and December 31, 2009, the purchase of 1.3 liters and below, and the scrapping of three-wheeled vehicles or low-speed trucks for light trucks, a one-time financial subsidy will be given.

It is also reminiscent of home appliances going to the countryside a decade ago. Home appliances going to the countryside is a fiscal policy rescue plan announced by the Chinese government in December 2008 to combat the sharp decline in export demand for consumer electronics caused by the global financial crisis and expand the domestic market.

"Home Appliances to the Countryside" provides farmers with the purchase of four types of products, including color TVs, refrigerators, mobile phones and washing machines. Subsidies are given at 13% of the product price, and the maximum subsidy is 2,000 yuan for TVs, 2,500 yuan for refrigerators, 2,000 yuan for mobile phones and 1,000 yuan for washing machines. Home appliances to the countryside have achieved remarkable results, achieving benefits for farmers, markets for enterprises, and the state has achieved the effect of boosting domestic demand.　 　

At present, the international economic situation is complicated, and China’s exports are facing certain pressure. At this time, the huge domestic demand market has become a valuable strategic depth of China’s economy. At present, consumption has become the most important driver of the troika driving the economy, and the huge "five ring external market" also contains huge consumption power. Utilizing and activating this strategic depth is a necessary move for China’s economic development.　 　　

Economic policy is about following the trend, and the external conditions for cars to go to the countryside are mature. According to the laws of the general market, when the per capita GDP is between 800 and 3,000 US dollars, the market demand for cars rises rapidly, and the per capita car ownership also increases significantly. Experts from the China Machinery Industry Federation say that when the per capita GDP reaches 1,000 US dollars, cars begin to enter households. When the per capita GDP reaches 3,000 US dollars, private car purchases will experience explosive growth.　　

The explosive growth of Chinese automobiles appeared in 2008. From 2008 to 2010, the compound growth rate of automobile sales in our country was 38.77%. In 2009, the cumulative sales of automobiles in our country’s automobile market 13.6448 million, an increase of 45.46% year-on-year, making it the world’s largest automobile sales market. In 2010, the cumulative sales of automobiles 18.0619 million, an increase of 32.37% year-on-year. China’s per capita GDP in 2008 was 24,100 yuan, which basically met the threshold of 3,000 US dollars per capita for automobile popularization.

However, China does not have separate statistics on the per capita GDP of rural areas, so we need to find another data. There is another rule in the popularity of cars, that is, the R value, that is, the price of cars/per capita income. When this R value is close to 3, cars become popular.

In 2008, when the threshold of 3,000 US dollars was entered and China’s automobile industry broke out, the per capita income of Chinese cities and towns was 15,781 yuan. Considering the differences in China’s regional development and the high Gini coefficient, the income of first-tier cities will be higher. In 2008, the per capita salary in Beijing was about 45,000 yuan. At that time, a car was calculated at 150,000 yuan, which just entered the threshold of R value equal to 3.　 　　

With this R value, it is not difficult to infer that rural areas are now entering the threshold of explosive popularity of automobiles. On December 30, 2018, Minister of Agriculture and Rural Affairs Han Zhangfu revealed at the meeting that the development of agriculture and rural areas in 2018 has made steady progress, and the per capita net income of farmers has continued to grow rapidly, which is expected to exceed 14,600 yuan. Considering that farmers work abroad and send their income back, this income will further increase. At the same time as farmers’ income increases, thanks to the increasing localization, car prices are also falling. Domestic brand cars like Haval and Geely are of high quality and low price, starting from 50,000 yuan. China’s rural income has crossed the border of R value equal to 3.

To some extent, the countryside needs cars more than the cities. The rural population is more dispersed, public transportation is underdeveloped, and some places can be said to have no public transportation. So farmers’ demand for cars is more rigid. At the same time, with the deepening of new rural construction, the road conditions in rural China have improved, and they are no longer the muddy roads of the past. There are no restrictions on parking in rural areas, and the consumption of cars is reduced by a large amount.　　

▲ Picture/Beijing News Network

It can be seen that various factors are already in place, and the popularity of automobiles in rural China is entering the threshold of explosive growth.

Driving cars to the countryside will transform rural lifestyles　 　

It is worth noting that rural car consumption has its own characteristics, that is, the balance of life and production. This makes pickup trucks likely to become a popular model for farmers. At present, many places have implemented restrictions on pickup trucks, which will undoubtedly curb farmers’ desire to buy.　

Therefore, the "Plan" also proposes to steadily relax the scope of restrictions on pickup trucks entering cities. On the basis of evaluating the effect of the pilot policy of liberalizing the restrictions on pickup trucks entering cities in six provinces and regions of Hebei, Liaoning, Henan, Yunnan, Hubei and Xinjiang, we will steadily and orderly expand the scope of restrictions on pickup trucks entering cities. Obviously, increasing the use scenarios of pickup trucks is conducive to improving car consumption in rural areas.　 　　

The entry of cars into the countryside will also change the way of life in the countryside. Cars need roads, and the price of road construction is not cheap, which means that in a village, in order to share the road, the living will become more and more concentrated. And public facilities such as road construction require local residents to negotiate the construction and maintenance of the road together.　　

In addition, with the increase of rural cars and relatively underdeveloped road facilities, traffic jams in townships and counties will occur more frequently. In fact, traffic jams during the Spring Festival have now shifted from cities to townships. This all requires an improvement in awareness of rules. Of course, some negatives will inevitably appear. Rural areas are a real-world friends society, and the comparison is more serious. In the past, it was a comparison of houses, but now the goal of comparison may be placed on cars. These problems need to be confronted and solved in sequence.

But it is foreseeable that the "car to the countryside" will restart in 10 years, which is indeed expected to leverage the rapid growth of the rural automobile market.　 　

Liu Yuanju (Researcher, Shanghai Institute of Finance and Law)