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[Phoenix Auto Quote Original] [2018 latest off-season group purchase promotion, the maximum price can be reduced by 160,000, and T4 Zhiyi version store can raise the car price by 249,800, which can support installment mortgage] Recently, a new batch of Volvo S90 has arrived in 4S stores, with complete colors and sold nationwide. Hold a large-scale volume promotion activity, and get a gift package with a value of 18,800 when buying a car during the activity. [The invoice of the car purchase procedure goes with the car on the same day] Considering that foreign customers have a long way to buy a car in Beijing, we can reimburse the one-way fare to Beijing [within 3,000 for train tickets, high-speed rail tickets and plane tickets (limited to two people)] Considering that foreign customers are not familiar with the road conditions in Beijing. There is a free shuttle bus to Beijing. This activity is a zero-profit promotion, just to open up the market. You are not moved yet.

Super Long Wheelbase 2018 New Volvo s90 Group Purchase Latest Quote T5 Zhiyuan Edition

In terms of appearance, Volvo S90 adopts the latest family-style front face design, and the straight waterfall air intake grille uses the concave design. The headlights of Thor’s Hammer are very sharp. The "C"-shaped taillight has a high recognition, and the exhaust hole is flat-mouthed, and it has a layout of two outlets on both sides. In terms of body size, its length/width/height are 4963×1890×1443mm and its wheelbase is 2941mm, respectively. Why is S90 cold? Even if people lengthen the wheelbase, they don’t add a tacky "L" at the back of the trailer like other competitors. It’s just called the long-axis version, with a little pride in it.

The extension of the wheelbase will inevitably affect the change of space. The wheelbase of Volvo S90 long-axis version has increased by 120mm, although it has only exceeded the numerical value, but the actual space experience is still excellent. The legroom in the back row is obviously much better than that of imported models with standard wheelbase, which conforms to the positioning of domestic luxury intermediate models.

In terms of safety configuration, the new car will come standard with City Safety urban safety system, including ACC adaptive cruise, distance monitoring, lane keeping, blind spot monitoring, anti-rear-end warning, uphill assistance and so on. At the same time, it has an advanced semi-automatic driving system called "Pilot Assist", which can give gentle steering assistance to keep the vehicle running in the lane at a speed of 130 km/h. In addition, the new car will be equipped with an adaptive chassis and an active rear air suspension. The interior can be called a work of art. The typical Scandinavian design and simple brushwork show a picture in which technology, luxury and warmth complement each other.

Times can change people, even car names and historical traditions. It once claimed that only rear-drive and four-wheel drive are now working hard on front-drive models, and it can no longer be distinguished from Volvo’s T4 and T5 names in the future. Volvo S90 long-axis version adopts 2.0T four-cylinder engine, and T4 and T5 models adopt two different adjustment methods of high and low power. The maximum power of T4 model is 140kW/5000rpm, and the maximum torque is 300Nm/1400-4000rpm. The maximum power of the T5 model is 187kW/5500rpm, and the maximum torque is 350Nm/1500-4800rpm. After that, a T8 model will be introduced, which is a hybrid model.

Produce Miao Miao tou APP

Author Li Geng

Toutu, vision china

In the deep case of last November, "Why is Cyrus’ financial report still deteriorating? ",Miao tou once gave a conclusion based on the analysis of depth-Huawei was very strong, but at that time it still couldn’t make up for Cyrus’ own shortcomings.

The reason is also very simple:Although Celestial achieved the reversal of the sales trend by "configuration adjustment+70,000 yuan sharp price reduction" for the new M7 at the end of 2023, overall, the deep cooperation with Huawei did not help Celestial to establish its "high-end+high gross profit" brand positioning.

The decline of the brand in the world from "luxury" to "mainstream" immediately caused Cyrus to directly fall into the "quagmire" that all new car-making forces have to face:Without price reduction, there is no sales volume, and the scale can increase. However, because the scale is not large enough and the average cost decreases slowly, it is very difficult for the financial level to achieve a break-even point, let alone realize the benign development of car companies.

The trend of Celestial in the following months (red arrow) also confirmed our judgment. Although the sales volume of the new M7 soared for several months in a row, its share price actually went down in November, with the largest retracement reaching 37.6%, exceeding 32.4% of the whole vehicle sector in the same period.

By February of this year, the share price of Cyrus had another obvious change: first, it rose directly by 59.5% in more than a month.(Blue arrow), from a low of less than 60 yuan/share to a high of more than 100 yuan/share; Then from mid-March, it continued to decline, with a cumulative withdrawal of 17.6%, and now it is less than 90 yuan/share.(green arrow).

Let Cyrus go out of the clear upward share price, which is the brand-new flagship product M9 that it officially began to deliver this year. Numerous data show that it has achieved incredible performance figures in the industry. The sharp shock in the market also shows that there are still doubts and differences in the market about this product, including the changes it can bring to Celeste.

Under the premise that the detailed data of the 2023 annual report will not be released until the end of April, why did Cyrus’ share price rise ahead of schedule? Why is M9 a "miracle" for Cyrus? How should Cyrus’ performance in 2024 be expected? How should we adjust our expectations for Cyrus and some new car-making forces?Today we will focus on these three issues.

Why did Cyrus turn upside down?

As early as the end of January this year, Cyrus announced the expected loss of its performance in 2023: it is estimated that the operating income will reach 35.5 billion yuan to 36.5 billion yuan in 2023, up by 4.09% to 7.02% year-on-year; The net profit loss of returning to the mother was 2.1 billion yuan to 2.7 billion yuan, which was narrower than the loss of 3.832 billion yuan in 2022; After deducting non-profit, the net profit loss is 4.6 billion yuan to 5 billion yuan, and the loss of 4.296 billion yuan in 2022 is still increasing.

According to this caliber, combined with the relevant financial data of Cyrus in the first three quarters of last year, it is not difficult to calculate the approximate range of Cyrus’ fourth quarter revenue and non-net profit deduction.

In the fourth quarter alone, both year-on-year and quarter-on-quarter, Cyrus’ revenue and non-net profit have achieved good growth: year-on-year, revenue increased by 75.9%, and the ratio of loss-making revenue shrank by 29.1%; Under the ring-on-ring caliber, revenue increased by 242.1%, and the ratio of loss revenue decreased by 53.8%.

Source: Car owners’ home

The substantial improvement of Cyrus’ ring caliber is the result of its recent strategy, which can be summarized in one sentence-Do everything you can to increase the sales of the new M7, even if you directly suppress your own lower-end M5, even if you sell one, you will lose one.

The "crazy profit-making" has brought two results. One is the apparent loss of profit: in the fourth quarter of 2023 alone, Cyrus accumulated more than 2 billion yuan on the new M7. If the first quarter of 2024 is added, the total amount of "profit-making" will reach 5 billion yuan. However, as the sales volume of the new M7 began to climb, the production and manufacturing assembly line of Cyrus began to operate efficiently, and its average vehicle cost began to decline.

According to the estimated financial results in the fourth quarter and the historical sales volume of Celestial Group, the new M7 has realized the positive adjustment of non-net profit deducted from cars in the fourth quarter of 2023.

The first two quarters of 2023, and the fourth quarter.(estimated value)The deduction of non-net profit performance is similar(-1.885 billion yuan,-1.785 billion yuan); Non-Cyrus brand in two time periods(everything except asking the world)The sales figures are also very close.(19,000 vehicles, 17,300 vehicles). In other words, during these two periods, the Celeste brand basically realized the zero deduction of non-net profit.

Corresponding to the specific vehicle type, it is the result of selling 7,000 vehicles less than the M5 and 49,000 vehicles more than the M7. It is certainly unrealistic for these two models to "break even" at the same time, which can only be "M5 lost and M7 earned".Combined with the ratio of the number of sales changes, it should be "M7 earns thousands, M5 loses tens of thousands".

Cyrus could have made more and more profits as long as it continued to produce and sell M7, but obviously other car companies did not intend to let Cyrus enjoy the market segment of about 250,000 yuan, 5 seats and 7 seats, giving priority to household use and highlighting the intelligent SUV products.

The ideal came straight to the world of inquiry, and the price of M7 in the world of inquiry has been adjusted, dropping by 20,000 yuan.

Take L6, the first brand-new model with a price below 300,000 yuan, which was released last week as an example, not only aimed at the new M7 in product design and positioning, but also directly set the starting price consistent with that before the new M7. The ideal "name-calling match" left Cyrus no choice but to directly reduce the price of the new M7 by 20,000 yuan in early April this year.

The operation of price reduction has once again "guaranteed" the next sales volume of the new M7, but it will inevitably turn the non-profit "earning thousands" of the M7 bicycle deduction into "losing thousands to more than 10,000" again, and make the break-even point of the new M7 move back again.

Besides M7, M5, which was "strategically abandoned" at the end of last year, is about to return. At the "2024 Beijing Auto Show" held this week, Sailis will re-release "Ask the M5". Judging from the previous information, the new M5 will probably follow the old path that the new M7 has taken. Impact the market through "adjustment of configuration+substantial price reduction". The price is definitely lower than M7, and it is closer to the positioning of mainstream products of many independent car companies, which makes M5 destined to become a difficult challenge again.

Obviously, although the product combination of "M5+M7" still has the ability to bring sufficient sales to Cyrus, it is unlikely to bear the burden of "making profits". If you don’t want to end up making money at a loss, Cyrus must find a new way out.

The listing of the M9 at this critical time not only provided a new outlet for Sailis, but also opened a new stage of China Automobile, which was a "miracle".

M9, why can it be called a "miracle"?

There are two main reasons why M9 is called "miracle":

Let’s talk about the sales figures first. On April 11th, at the Huawei HarmonyOS Spring Eco-communication New Product Launch Conference, Yu Chengdong announced two big figures: the cumulative big figure of M7 was 174,000, and the big figure of M9 exceeded 70,000.

At the end of last year, the propaganda offensives of both Cyrus and Huawei were full, and a large number of publicity was carried out several times.

Although since last year, Huawei has been constantly updating big figures and publishing posters through all channels, it is a bit annoying to encourage more consumers to buy the new M7. However, combined with the big figures, sales trends and insurance volume data published by the new M7, the big data spread by it basically does not have much moisture.

As of March, 2024, the cumulative wholesale sales volume of the new M7 was 164,000 vehicles, and the cumulative insured amount was 152,000 vehicles, which is equivalent to the fact that Cyrus still holds an order of about 10,000 vehicles without production and delivery. This digital trend is also in line with the industry law of "stacking orders as soon as new products are released, and then with the improvement of production capacity, undelivered orders gradually decrease and turn into no delivery cycle".

As for the sales volume of M9, up to now, the official has only released two figures: First, it sold 5,446 units in February.(wholesale sales); Second, the delivery volume in March was 6,243 units.(Retail sales). The number that can be found from the public insurance database is that in February and March of this year, the number of insurance coverage of 1324 vehicles and 6429 vehicles was realized by the customer M9, which is basically consistent with the official marketing figures.

Image from: Snowball user "Castle Peak Hermit"

Based on the reliable official fixed figures, we can fit and calculate the fixed growth rate of M9, which can be converted into the monthly sales expectation of M9. The snowball user "Castle Peak Hermit" has calculated that the new M9 will increase by about 393 vehicles/day, which translates to 11,800 vehicles in 30 days.

As the earliest fixed data of a new car, its fixed and subsequent sales will further slow down with the passage of time.(The number of users who have no brains to buy this product is gradually exhausted)It is optimistically estimated that the annual sales volume of M9 will be 80,000 ~ 90,000 vehicles.(Average daily sales volume is 250+)The neutral forecast is that the annual sales volume of M9 will be 60,000 ~ 70,000 vehicles.(The average daily sales volume is about 200), pessimistic forecast M9 annual sales of 50000 vehicles.(The average daily sales volume is less than 150).

With reference to its guide price of 469,800 yuan to 569,800 yuan, it is a high probability event that the gross profit space of M9 after scale is close to 30%. According to the median price of 520,000 yuan and the wholesale sales of 60,000 ~ 70,000 vehicles in the whole year, M9 can contribute about 10 billion gross profit for Celeste, which is enough to support its fight in the mainstream market and can also be converted into a solid net profit in the final financial performance.

Miaotou once wrote another deep case in early 2023, "Building a new car force, is it dead?" ",in-depth analysis of the reasons for Wei Lai’s worst development in" Wei Xiaoli "-Weilai’s luxury brands and products have basically not sunk into the third, fourth and fifth tier cities. More than half of the high-end "cakes" that have been paved by many rounds of marketing and branding are "unable to eat".

Especially for the new domestic forces, once the order support in the luxury market is insufficient, it is impossible toIn order to maintain its healthy operation at the sales end with higher gross profit, then the subsequent scale expansion and growth of new forces must "borrow money" from institutions and markets at a much greater cost, and the probability of failure increases sharply.

Most new power brands are younger, more receptive to technology brands, more receptive to green changes, and more complete infrastructure for new energy use in first-tier and new first-tier cities. When the "upstart" high-value consumers in this market area are gradually exhausted, and the new forces want to grow or maintain their own sales, they can only "test" down, and eventually they are forced to enter the mainstream market, but they are caught in a further decline.

And this is also the magic of Cyrus. Last year, the new M7 failed to achieve a luxury brand, and it stopped at this year’s M9, and it was an unprecedented success.

This can be seen from the regional comparison of insurance data of M7 and M9. Compared with M7 in the mainstream market, the proportion of M9 in new first-tier and second-tier cities is almost the same. In the past, the proportion of insurance in the third, fourth and fifth-tier cities, which was the most difficult for independent brands to enter, also exceeded 20%, far exceeding the ideal L9 with a slightly lower price, but with some similarities in product positioning.

Combining all kinds of external information at present, Miaotou judges the success of M9, with a high probability because it has successfully captured the opportunity of the domestic "old money" user group market.

From: soochow securities

According to the 2023 China Private Wealth Report, in 2023, 51% of the high-net-worth individuals in China were over 40 years old. It is an important group of people who consume luxury cars in China, but in the past, they were conservative in the choice of models (basically not considering new energy), and they also cared very much about the brands of car companies (basically only considering BBA).

Compared with the first-and second-tier cities with faster city pace, more hard-working people and more "upstarts" with high net worth, the proportion of "old money" users in the third, fourth and fifth-tier cities is definitely much higher than 51%.In other words, if the luxury models of the high-end models of the new forces can obtain continuous sales support in the third, fourth and fifth tier cities, and the proportion of total sales continues to be high, it can basically be confirmed that they have captured the "old money" market.

The "sudden" success of M9 in the world is obviously inseparable from Huawei’s brand influence.Thanks to Huawei’s past operation of consumer electronic products such as mobile phones for people over 40 years old, it has established a strong brand influence and technical endorsement, and superimposed on the product side, M9 accurately grasped the demand of successful people for luxury cars, and finally realized the double breakthrough of "region+people".

Finally: talk about performance expectations and industry prospects.

First of all, from the perspective of production capacity, there are currently three factories in Celestial. At the end of last year, the production capacity of No.1 Factory and No.2 Factory has approached saturation (producing new M7), and the total production capacity of these two factories is roughly 30,000 to 35,000 vehicles per month. At present, No.3 Plant is mainly used for M9 production, and its monthly production capacity is close to 7,000, so it is not a big problem to upgrade to over 10,000 units in the next quarter.

Referring to our multiple judgments based on Celestial products, market structure and demand, the goal of the mainstream product "M5+M7" is to run as full as possible.(including price reduction, etc.)The annual sales target is 300,000 ~ 350,000, the net profit is estimated to be 0 ~ 3%, and the comprehensive break-even point will not appear until at least the end of the third quarter.(In the second quarter, the probability of average profit of M5 and M7 cars is negative.).

The annual sales volume of "M9" is optimistic that the annual sales volume of M9 will be 80,000-90,000, neutral that it will be 60,000-70,000, and pessimistic that it will be around 50,000. The gross profit of a single product is expected to hit more than 25%, and the net profit is not easy to predict at present, so it needs to be calculated in combination with the follow-up sales volume and cost. However, it should be a high probability event that the net profit turns positive during the year.

To sum up, it is a high probability that the performance of Cyrus 2024 will continue to improve, including a substantial increase in revenue and a possible "turnaround" in the fourth quarter. Sellers’ performance with relatively high certainty deserves special attention and layout.

Let’s finally discuss Huawei, because in Miaotou’s view, the impact of the "counterattack" achieved by M9 on the entire automobile industry is more significant than that of Cyrus.

As early as the end of last year, in BYD’s deep case "Huawei is the biggest threat to BYD", we specifically pointed out-Huawei has a tradition of innovation based on user needs and user experience. In cooperation with Huawei, other independent auto companies are expected to pull China’s auto industry into the intelligent stage where BYD is not very good at it.

Obviously, we still underestimated the "help" of Huawei brand in building high-end automobile products.(It is also because M5 and M7 were too unsuccessful at that time, and now it seems to be the product itself.). As a manufacturer that mainly produced minivans and compact passenger cars in the past, Celeste has gradually blossomed in the mainstream market and luxury market, and Huawei’s role is beyond words.

Compared with other new forces "starting from scratch", we can only impress users through one product, and accumulate brand potential energy in a very long period through word of mouth after use; In-depth cooperation with Huawei, directly joining "HarmonyOS Zhixing", enjoying Huawei’s package of intelligent solutions, and finally being able to export through Huawei’s marketing methods and sales network, will probably become an opportunity for many "lost car companies" to reverse their entry into the luxury market.

At the upcoming Beijing Auto Show this week, the brand-new luxury car enjoyment S9 jointly built by Huawei and BAIC is about to usher in its debut; Last week, it was also reported that Huawei executives visited Guangzhou Automobile Group, and the two sides will officially announce cooperation during the Beijing Auto Show.

If Huawei can continue its impact on the luxury market monopolized by domestic joint ventures with the sample of M9, this new energy market, which was first educated by new forces such as Tesla and Wei Xiaoli, may eventually be picked by Huawei.

In the long run, if other car companies want to "immunize" Huawei’s attacks, there are only two ways to go, or their own scale is strong enough, and they have enough R&D and innovation capabilities and funds to keep up with innovation; Either join Huawei’s system, and eventually, with the help of more and more car companies, Huawei’s "snowball" will be rolled into the new energy "Bosch" it aims at, or it will become the new "soul" of China’s auto industry.

Whether auto companies like it or not, Huawei’s increasingly in-depth "spoiler" is pushing the new energy reform of China auto industry to a new level.

Now M7 in Chongqing can enjoy a subsidy of over 30,000 yuan per car. According to the publicity policy, each new car purchased by an independent legal person automobile dealer registered according to law in Shapingba District is given a car decoration subsidy of 30,000 yuan, including a cash subsidy of 20,000 yuan and a car decoration subsidy gift package worth 10,000 yuan, and each person is limited to one car. It is reported that this subsidy can be used in combination with the local car purchase subsidy policy of Chongqing with a price of 3,000 yuan. Users in Chongqing can not grasp it well, and this subsidy is huge, which is the best time to buy a car!

Before talking about this car, I want to talk about another car. To understand the M7, we must first mention the ideal. What is Li one? It’s all mature technology, and there’s almost no technological innovation. It’s hard for anyone to feel their conscience and say how great this car is technically. .

However, at the price of 330,000+,people sold 10,000+every month. The ideal car, Li one, broke through the encirclement among the new forces and confronted the public head-on, which made the public lose their temper and became a high-end name.

Xiaobian wants to describe this car as a miracle. In fact, after careful analysis, the ideal success is almost inevitable, which is a textbook case of marketing.

Coincidentally, Huawei has both of these capabilities.

Moreover, Huawei’s technology is the top in China, Huawei’s strong response speed and execution, as well as Huawei’s high appeal among middle-aged people, and Cyrus has more than 20 years of experience in building cars and mastered more than 1,000 new energy core technologies. It can be said that the cross-border cooperation between Cyrus and Huawei is a perfect match! Li one’s routine is now to be perfectly reproduced on M7.

Wenjie M7 is the second car jointly designed by Celeste Automobile and Huawei. It adopts a layout of 2+2+2 with three rows and six seats, and has a large space. It can also bring two old people at home with it, and the whole family can go out to play together. Secondly, by adopting the form of extended-range power, the comprehensive battery life is more than 1200km, and the pure battery life can reach 230km, so the travel cost is low. Urban electricity uses oil at a high speed, and there is no need to endure the pain of queuing for charging, especially during holidays. Even when the oil car is driving, it saves money compared with ordinary oil cars. First of all, this is also a car based on a second-child family. Under the current national conditions in China, 300,000 yuan is the limit of the budget for buying a car for an ordinary family.

From the perspective of consumption power, Xiao Bian said that it is ugly. The consumption power of men with families is very low. So how does a man persuade his wife to buy a car? Very simple, tell your wife: this is a daddy car, which is for the whole family.

First of all, there is a lot of space. At the same time, we can bring two old people at home and go out to play with the whole family. Secondly: the program is extended, the travel cost is low, the city uses electricity at high speed, and you don’t have to endure the pain of queuing for charging, especially during holidays. Even when the oil car is driving, it saves money than the ordinary oil car. As a qualified housewife, saving money means saving money! When my wife listens to these data, can it be better than BBA? Lock the order now!

It can be said that the design of the M7 in the world is not aimed at men, but to a great extent, it is built around the angle of "persuading the hostess at home". Look at its vehicle design:

The main driver enjoys the headrest privately: the male driver listens to navigation and music, and the hostess in the car doesn’t have to worry that the driver’s navigation will disturb her watching a play or having a rest.

Smart parking: When asked about the size of M7, the hostess is worried about scratching when parking. With smart parking, ok, leave it to the car.

Intelligent children’s seat: By playing children’s songs, putting them to sleep, heating and other functions, full-scale and absolute full-scale functions, the children will be coaxed and the world will be peaceful. At present, the ranking of family status is generally baby > mother > dog > father.

Bridge hollow design and soft light cosmetic mirror: Directly in publicity, it was designed to put women’s high heels, handbags and cosmetic mirrors directly named "Queen Mirror".

Zero-gravity seat in the second row: it adopts zero-pressure sensing ergonomic design, and the most comfortable zero-gravity sitting position can be realized by voice or one-button opening. Combined with the brand-new nap mode, you can quickly switch to the exclusive rest space and enjoy every space and time in the car.

The above only lists a few favorite features of Xiaobian, and there are many more. I hope that all riders can explore for themselves. For the success of asking M7, Xiao Bian really feels that positioning is very important.

Car companies must know who the main users are until they build their own cars. What do these users need? Where are the budgets of these users? We must directly hit the users’ pain points to build a car, with 300,000 seats, 6 seats, extended program, fuel and electricity, intelligent parking, mute, comfort, electric door suction, sense of ceremony, convenience and Huawei ecology … For those users who bought Huawei mobile phones before, the above features are completely on their heart!

Back to the car, the front face design has been changed in appearance, and the family-style design at the lower part has been retained, and through headlights have been added. It is worthy of being a car that men like women and the whole family like, and it is calm and atmospheric. Hardware, equipped with a 1.5T four-cylinder special range extender, high power generation efficiency. The design of the whole system of the range extender has been further improved. The structural optimization design of the range extender system this time is totally owned by Cyrus, and the quality is not worried.

In the interior, except for the beggar version, all the crystal gear handles are standard, not to mention the car system. Ladies and gentlemen, this is a car designed by Huawei, and the name of the HarmonyOS smart cockpit is here. Do you still need to worry about its intelligence?

Because Huawei was sanctioned by America, Huawei was forced to stay away from the mobile phone market, and turned to cross-border cooperation with Cyrus, pushing three models in a year, and asking M7 to be more cost-effective under this subsidy. The quality of M7 is full of sincerity in appearance, but I didn’t expect it to be another village! What do you think? Welcome to leave a message in the comment area!

[Disclaimer] All the pictures in this article are from the network synthesis. This article aims to provide more information for the majority of car enthusiasts and netizens, and has no commercial use. If there is any infringement, please contact us in time to communicate and delete!

　　Premier Li Keqiang sits in the car, and on the other side sits Belgian Prime Minister Michelle. It was Li Shufu, president of Geely Group, who leaned into the car to explain this "luxury passenger lineup".

　　This scene took place in the evening of June 2, local time in Brussels, Belgium. At the end of his visit to Europe, Premier Li Keqiang took time out to visit the Geely-Volvo Automobile Innovation Exhibition accompanied by Belgian Prime Minister Michelle.

　　Geely Automobile officially completed the acquisition of all the shares of Volvo Car Company in 2010. The Volvo Ghent automobile factory in Belgium has achieved a steady increase in output and export sales after the acquisition.

　　This is the reason why the Chinese and Belgian prime ministers attended the event together. Li Keqiang and Michelle visited the automobile chassis jointly developed by Geely and Volvo, and the new cars based on the chassis, and also learned about the innovative exploration of the enterprise in the fields of autonomous driving.

　　"We encourage China enterprises to improve their technical level in opening up and cooperation, temper their craftsmanship and upgrade their manufacturing in China." Li Keqiang said.

　　I hope you can further update your ideas and introduce more new products to meet the individual needs of consumers.

　　In this temporary exhibition hall, one of the most striking exhibits is the car chassis with silver-white frame structure in the center of the booth. Li Shufu introduced to the two prime ministers that this is the "new modular architecture of CMA" developed by Geely and Volvo in three years.

　　Li Keqiang walked to the front of the chassis, stretched out his hand and shook one side of the frame, and asked, "This is aluminum. Didn’t you use composite materials? "

　　"This is aluminum, and some other parts use composite materials." Li Shufu answered. He said that a major feature of this architecture is that the chassis as a whole is "variable" and the track and wheelbase can be adjusted.

　　"That is to say, this chassis is flexible, and different models can be produced on this platform?" Li Keqiang continued.

　　"Yes, and we have achieved a modular design. Whether it is a three-cylinder, four-cylinder, six-cylinder or hybrid engine, or an A-class car, a B-class car or an SUV, it can be shared by modules." Li Shufu said.

　　"It seems that you have now formed a new concept, flexible universal platform, modular production, and personalized customization." Li Keqiang said, "I hope you will further update your ideas and launch more new products that meet the individual needs of consumers."

　　Strengthen joint innovation and jointly explore the international market

　　In fact, the first mass-produced SUV model of Geely’s own brand "Linke" based on this platform is placed in the exhibition hall.

　　"This is our practice ‘ Made in China 2025’ The latest achievements in innovative research! " Li Shufu said.

　　Li Keqiang and Michelle got into the car with great interest, carefully checked the configuration, and inquired about the engine design technology, energy consumption, materials and sales in detail.

　　"How many cylinders is this car? How big is the displacement? " Premier Li asked.

　　"Four cylinders, the displacement is 1.5 and 2.0, but if you add batteries and motors, the horsepower will be even greater." Li Shufu said. He further introduced that this car jointly developed by Geely and Volvo has many functions such as automatic braking, human-computer interaction and voice interaction. At the same time, the two sides have also carried out in-depth innovative cooperation in the fields of methanol fuel vehicles, driverless and electrification technology, hoping to be at the forefront of the world.

　　"Your joint R&D and production model is good, and the results are transformed through collaborative innovation." Li Keqiang affirmed, "We should give full play to our respective advantages in talent, capital, technology and market, strengthen joint innovation, jointly explore the international market and achieve a win-win situation."

　　Only through opening and cooperation can enterprises further improve their own level.

　　There are many Belgian employees in the exhibition hall, all from Volvo’s Ghent factory in Belgium. This factory is the largest assembly plant of Volvo Car Company outside Sweden, and its output accounts for more than half of Volvo Car’s global output, 40% of which has entered the China market.

　　Stopping in front of a display screen, Li Keqiang and Michelle not only saw the real-time production picture of Ghent factory, but also saw the working scenes of Geely’s factories in Belgium, Sweden, Chengdu, Sichuan, China, Taizhou, Zhejiang and other places, as well as the design and styling centers in Gothenburg, Sweden, Barcelona, Spain, Los Angeles and Shanghai, China.

　　Li Shufu introduced: "This is the layout of Geely-Volvo’s global technology research and development and production."

　　"Your exploration fully proves that enterprises can further improve their own level through opening up and cooperation." Li Keqiang said, "China is implementing ‘ Made in China 2025’ Strategy, and actively promote a new round of higher-level opening up. We encourage more China enterprises to expand open cooperation, and welcome more foreign enterprises to invest in China and make common development and progress through complementary advantages and mutually beneficial cooperation. " (Special correspondent Chu Sizhen)

In recent years, the wide application of lithium batteries has brought convenience and innovation to our lives. However, the safety of lithium batteries has also attracted widespread attention. Therefore, Xingheng Lithium Battery Company is committed to researching and developing new safety technologies to improve the safety and reliability of lithium batteries.

　

　

As a manufacturer of lithium batteries for head electric vehicles in China, Xingheng Power has always regarded the safety of lithium batteries as the top priority. The original "Six Safety Systems" of Xingheng started from various aspects, including six safety systems, including material safety, battery safety, BMS safety, PACK design, special safety charger and safety standard certification, in order to solve the possible safety hazards of lithium batteries, such as overheating, short circuit and overcharge and discharge. Provide the ultimate safety protection for lithium battery users. While ensuring the safety of products, we will promote the development of lithium battery industry by providing high-quality lithium batteries to the market.

　

　

Xingheng lithium battery has advanced production equipment and technological innovation ability, and is committed to providing high-quality lithium battery products for various industries around the world. In the process of lithium battery production, Xingheng has started the "life cycle quality management" process, and established a perfect enterprise safety and quality awareness, which includes the complete management of supply chain, whether it is product design or production line process quality management. It can be said that the whole system from research and development to production covers the quality and safety inspection of each process. It can be said that the products of Xingheng lithium battery have very strict safety control throughout their life cycle.

　

It is precisely because of this that the reputation of Xingheng lithium battery in the market has always been excellent, and the most advanced battery management system has been adopted to ensure the effective protection of battery overcharge, overdischarge and short circuit, so it has been unanimously recognized by users. The product quality and safety of Xingheng lithium battery has achieved zero major accidents in 20 years, which is the most convincing safety endorsement of lithium battery industry. In addition to focusing on product quality and technological innovation, Xingheng lithium battery also attaches great importance to environmental protection and sustainable development. The company actively promotes low-carbon, energy-saving and environmentally-friendly production methods and is committed to reducing the harm to the environment.

　

　

Xingheng Lithium Battery has been committed to promoting the energy revolution and providing sustainable energy solutions for the society by developing more efficient and environmentally friendly lithium battery technology. The whole team pays attention to the concept of innovation and sustainable development in the research and development process, and constantly seeks breakthroughs to improve the performance and life of lithium batteries and reduce the impact on the environment. The safety problem is the foundation that the whole enterprise of Xingheng Power Supply has been adhering to, which is also the core advantage of the product.

　

　

　　Xinhua News Agency, Guiyang, July 3 rd Title: Revealing the world’s largest "pot cover": 4,450 reflection units spell out the world’s largest and strongest "Eye of the Sky"

　　Xinhua news agency reporter

　　Remember what the "pot cover antenna" looks like?

　　On July 3, 2016, the world’s largest "pot cover" with a diameter of 500 meters was erected in Guizhou karst tiankeng.

　　It is the 500-meter spherical radio telescope, the largest and most powerful single-aperture radio telescope in the world.

　　It is called "Eye of the Sky", which is used to listen to the sounds in the depths of the universe and observe the mysteries of the universe.

　　Start with Xue Huadian on old TV.

　　When the old TV can’t receive the signal, the screen is not blank, but Xue Huadian is flashing. In fact, these Xue Huadian are electromagnetic wave signals, including radio emission from space.

　　In 1933, scientists in bell laboratory accidentally discovered the stable radio emission from the center of the Milky Way with a highly sensitive receiver, which opened the door to radio astronomy.

　　Anyone who has used the "lid antenna" knows that the larger the lid aperture, the clearer the TV picture. For radio telescopes, the larger the aperture, the farther you can see. Radio astronomers all over the world are pursuing to build a larger-caliber "pot cover" to improve the sensitivity of radio telescopes.

　　Peng bo, a researcher at the National Astronomical Observatory of the Chinese Academy of Sciences and deputy manager of the 500-meter spherical radio telescope project, said that the radio telescope had been short of funds at the beginning of its design and construction, but scientists were unwilling to reduce its caliber no matter what it was reduced.

　　"Space is mixed with all kinds of radiation, and distant signals are like cicadas in thunder, and there is no super-sensitive ‘ Ear ’ I can’t tell it at all. " Nan Rendong, chief scientist and chief engineer of the 500-meter spherical radio telescope project at the National Astronomical Observatory of the Chinese Academy of Sciences, said.

　　Previously, the most sensitive radio telescopes in the world were the 100-meter telescope in Bonn, Germany and the 300-meter telescope in Arecibo, USA. The former can move and "shake its head", while the latter is built with the help of karst potholes on Puerto Rico island.

　　At the 1993 International Radio Union Congress, astronomers from 10 countries, including China, proposed to build a new generation of radio "big telescopes", eager to go back to the original universe and solve many difficult problems in astronomy before the radio wave environment was completely destroyed.

　　"Building the world’s first large-caliber radio telescope is the dream of teacher Nan Rendong and several predecessors, which embodies the ambitious ambition of China astronomers." Peng bo said.

　　At the end of 1995, more than 20 universities and research institutes in the United Nations of Beijing Observatory set up the China Promotion Committee of Radio "Large Telescope", and put forward the karst engineering concept of building a spherical reflector, namely "Arecibo antenna array", by using Guizhou karst depression.

　　Since then, scientists in China have further promoted the concept of karst and proposed to independently develop a new karst unit, namely a 500-meter spherical radio telescope.

　　In order to set up a new generation of radio "big telescopes", scientists have turned over the karst mountain areas in Guizhou through satellite remote sensing. Peng bo recalled that at that time, the Observatory commissioned two institutes to conduct independent search and select from more than 300 candidate potholes. As a result, Dawodang, located in Pingtang County, Qiannan Prefecture, got the highest score twice.

　　The conditions provided by natural karst potholes in Guizhou have always been the most unique and the largest and strongest foundation for China Radio Telescope in the world.

　　Not just a big circle — — What is the strength of China Radio Telescope?

　　Whether you are near a large radio telescope, climbing the observation deck on a nearby hill or watching a virtual reality video, you can intuitively feel its first feature — — Big. Scientists describe it as a "giant eye for watching the sky".

　　Wang Qiming, chief engineer of the 500-meter spherical radio telescope project at the National Astronomical Observatory of Chinese Academy of Sciences, said that more than 10,000 tons of steel were used only for the ring beam, cable net and six towers supporting the feed cabin.

　　"The total reflecting surface of the telescope is 250,000 square meters, which is equivalent to the size of 30 standard football fields. Although the reflective panel is only 1 mm thick, it also uses more than 2,000 tons of aluminum alloy. " Wang Qiming said.

　　However, the large radio telescope is by no means a "stupid" metal pile, it is the most sophisticated astronomical instrument. Due to the adoption of the feed platform with optical, mechanical and electrical integration and the secondary adjustment of the parallel robot in the feed cabin, it can realize millimeter-level pointing tracking without rigid connection between the feed and the reflecting surface, ensuring accurate gathering and monitoring of weak radio signals in the universe.

　　The construction technology of the large radio telescope is also improving. Wang Qiming said that due to strict requirements, this big scientific project has promoted the improvement of equipment manufacturing capabilities in many fields:

　　— — The cable net with active reflection surface has the characteristics of high elasticity, tensile resistance and fatigue resistance, and its ultra-high stress amplitude of 500 MPa is 2.5 times that of the national standard;

　　— — More than 2,000 hydraulic actuators that help the reflector to be displaced can achieve accurate positioning and coordinated movement through expansion and contraction, and can also report their own state information to the control system to meet the movement requirements such as timely tracking and source change.

　　— — Dynamic optical cable, which undertakes the mission of transmitting all kinds of data and information, can withstand repeated bending, winding and torsion and other mechanical properties and harsh natural environment tests.

　　"Our original design concept originated from the Arecibo telescope in the United States. But compared with Arecibo, the active reflector system is our biggest innovation. " Peng bo said that the cable net structure of a large radio telescope can change with the movement of celestial bodies, driving 4,450 reflecting units on the cable net to form a 300-meter instantaneous paraboloid in the direction of radio power supply, which greatly improves the observation efficiency.

　　Arecibo telescope is a fixed telescope, which can only scan a 20-degree strip area in the sky by changing the position of antenna collapse. The active reflector allows the China Radio Telescope to have a wider observation range, covering 40-degree zenith angle.

　　The working frequency of large radio telescopes is relatively wide. Peng bo said that the feed cabin is equipped with a multi-band and multi-beam feed and receiver system covering the frequency of 70 MHz ~ 3 GHz.

　　Zheng Xiaonian, deputy director of the National Astronomical Observatory of the Chinese Academy of Sciences, said that the German Bonn telescope with a diameter of 100 meters was once called "the largest machine on the ground", and the sensitivity of the China Radio Telescope was improved by about 10 times. The 300-meter-caliber Arecibo telescope in the United States has been unsurpassed for more than 50 years. Compared with it, the comprehensive performance of China Radio Telescope has been improved by about 10 times.

　　Take root in the karst sinkhole and look at the deep space of the universe

　　"Like other radio telescopes, the two main scientific goals of the China Radio Telescope are to patrol the neutral hydrogen in the universe and observe pulsars. The former is to study the large-scale physics of the universe to explore the origin and evolution of the universe, and the latter is to study the material structure and physical laws in extreme States." Zheng Xiaonian said.

　　The earth’s atmosphere leaves two windows for human beings to explore the universe, one is optics and the other is radio. For astronomers, if the optical telescope is a microscope, then the radio telescope is a CT machine, which can obtain the ultra-fine structure of celestial bodies.

　　"There are seven sets of receivers, because the frequency of observation in different bands is different, and the observation and research goals are different." Peng bo said that in the eyes of large radio telescopes, the universe and cosmic celestial bodies are a three-dimensional presentation.

　　For more than half a century, the energy collected by all radio telescopes in the world has not turned a page, and the joining of China Radio Telescope will greatly accelerate this speed. And the energy collected means the amount of information to interpret the mysteries in the depths of the universe.

　　"Since the birth of the radio telescope, humans have discovered about 2,500 pulsars. If the working hours of the China Radio Telescope are all used to observe pulsars, it is expected to double this number within one year." Peng bo said that pulsars can be used for pulsar navigation, pulsar timing array and other application targets.

　　Nan Rendong believes that large radio telescopes may also find some unprecedented pulsar phenomena, such as a pulsar paired with a black hole, which may produce a breakthrough theory.

　　Every little progress in the development of physics is accompanied by great difficulties and twists and turns. But at every stage of human civilization progress, physics has always stood at the forefront of liberating productive forces. Peng bo said that scientists used Arecibo telescope to discover gravitational waves and won the Nobel Prize in physics, while China Radio Telescope provided a great opportunity for natural science, especially physics-related fields.

　　"The answer is yes to whether the large radio telescope that the public is very concerned about can be used to find extraterrestrial civilization." Peng bo said that it is a weapon to detect exoplanets, especially terrestrial planets. Because of its improved sensitivity, it can see farther and fainter celestial bodies. By detecting interstellar molecules and searching for possible interstellar communication signals, the probability of finding extraterrestrial civilization is 5 to 10 times higher than that of existing equipment.

　　On July 3rd, after the installation of the feed cabin and the reflector panel was completed as planned, the large radio telescope will be debugged for more than two months, and it will be officially completed and put into use at the end of September. However, in order to optimize all functional parameters, it needs to be continuously debugged and improved in two or three years of observation.

　　"After the completion of the large radio telescope, it will become the ‘ Sharp weapon ’ To maintain the status of world-class equipment in the next 10 to 20 years. " Zheng Xiaonian said, "I hope that China scientists will use it to produce results as soon as possible." (Note holder Qi Jian; Participating reporters Wu Jingjing, Hu Xing and Yang Weihan)

　　On the evening of April 29th, outside a shopping mall in Shaoxing, Zhejiang Province, players took part in the first the glory of the king Mobile Games Competition in Shaoxing. It is understood that more than 100 teams participated in this competition. Photo courtesy of vision china

　　As a national MOBA (multiplayer online tactical competition — — Reporter’s Note) Mobile Games, the glory of the king has set off a national carnival. According to the data shared by Ma Xiaoyi, vice president of Tencent, the number of users in the glory of the king exceeds 300 million, and there are more than 50 million active users every day.

　　Many stars are not immune to customs. Yang Mi, Angelababy, Michael Chen, Fox Xia and Karry are all die-hard fans of the glory of the king, and from time to time they have to "open the black" and then show off their achievements in the circle of friends. Papi sauce also joined the army of players in a trendy boat, and made a special talk show to spit out the glory of the king’s experience of playing for a month. "You won by yourself, but you lost by your teammates.".

　　As a game, the glory of the king has become a social way of entertainment and relaxation among friends, while as a profession, e-sports players who seem to be "kings" have unknown sadness.

　　From moving bricks to playing professional games, people are becoming more and more confident.

　　God Man (the glory of the king ID) is a post-95 generation who just turned 20 this year. Although I only graduated from junior high school, I am already the main force of the championship professional team of the glory of the king Professional League (KPL), and I have my own fan support group. Just like a star, it is easy to open a live game with tens of thousands of viewers.

　　In March 2017, the KPL Spring Tournament started. AS the former king, As Xiange Club, where Shennan worked, needs to accept new challenges from various teams. Today, the competition has been carried out for more than half. Although AS Xiange temporarily ranked sixth with a record of 7 wins and 9 losses, at the scene of the competition, the shouts of fans "Come on Xiange, Xiange will win" are still one after another. Front-row fans with fluorescent boards held high the publicity photos of the team members, and spelled with fluorescent lights "Come on, God is invincible" … …

　　The game has completely changed the life track of Shennan.

　　Shennan was born in the countryside of Hepu County, Beihai City, Guangxi Province. Apart from the money earned by his elderly father moving bricks on the construction site, the old sow raised at home is the economic source of the whole family. He also has two sisters and a younger brother. As the eldest son, he needs to bear the main responsibility of the family.

　　Shennan went out to work after finishing junior high school. He hoped to earn money to supplement his family and let his younger brother finish reading the book. At that year, the 16-year-old Shen Nan was underage and could not go to work in a regular factory or company. He had to come to a construction site and work as a brick mover. A body weighing less than 100 pounds shuttles through the loess construction site every day, and the wages are sent to the family. God saved money and bought a computer a few months later.

　　Shennan told China Youth Daily and Zhongqing Online reporter that games are his biggest hobby. He has been playing since primary school, from Warcraft to crossing the line of fire, from Dream of the Three Kingdoms to the glory of the king. "I have played almost all the games that cost nothing, which is a typical Internet addiction teenager."

　　In 2015, Shennan came to Shenzhen and settled in a Shaxian snack bar, which is similar to Shaxian snacks all over the country, with a menu hanging on the wall, selling a bowl of American ginseng black-bone chicken soup from 8 yuan and a rice covered with shredded pork with pepper from 12 yuan. His salary is more than 1600 yuan per month, including food and shelter.

　　Every day, the meal is the busiest time in the store, and it is also the time when he talks the most in a day. He mechanically places food orders, serves food and checks out, cooks noodles and fried noodles, and it is the same every day. "Boredom" is the first adjective that Shennan thinks of when he recalls that time. When there is no one in the shop, Shennan will play games to kill time.

　　The glory of the king just opened his clothes in 2015, which was the most boring time for Shennan in Shaxian snack. There were no other peers in the store, so the game became his best companion. "I feel happy only when I play games." Shennan said.

　　In order to get a better ranking in the division, Shennan often stays up until dawn and then goes to work directly. "If you want to be more powerful, you have to make more efforts. The higher the ranking, the more popular and respected it is." Shennan admits that with the promotion to the first place in the division, he feels that he is different and more confident.

　　God man gradually became obsessed with the glory of the king, and then simply quit his job and started to practice. 5 yuan has a star, and the star is an integral system, and each level is clearly marked. Shennan rented a cabin in 400 yuan every month and opened the Internet. During that time, he stayed at home. Except for eating and sleeping, his eyes never left his mobile phone. Sometimes he ordered a takeaway meal within 10 yuan one day. Then keep practicing skills and hand speed until you are selected by the Xiange team.

　　When the game becomes work, the sense of entertainment disappears.

　　After joining the team, God Man’s day began at noon. Start training with your mobile phone at noon every day until one o’clock in the morning, and then play until two or three o’clock in the middle of the night to keep a good feel. Make up sleep in the morning and cycle again the next day.

　　However, his salary has changed from 1,600 yuan in Shaxian snack to 6,000 yuan now. Live games and competitions will give him more income. "Finally, I don’t have to worry about money. Except for the necessary expenses, I will send it to my family. The family needs money more." Shennan is satisfied with his present income.

　　"On average, I have to play for more than 12 hours a day. It is completely mental work, and I often have headaches, eye pains and finger pains. There is no rest day and no private time for game training. The whole team lives in the base, which is actually much harder than going to work, especially tired. " Shennan admits that when the game becomes a job, the sense of entertainment disappears.

　　Uninterrupted training made Shennan’s girlfriend in Shenzhen choose to break up. God male wry smile way, playing e-sports is can’t find a girlfriend.

　　The glory of the king ID, the teammate of Shennan, has a girlfriend who has been in contact for a long time, and has not seen each other for a long time. He only gets up at 10 o’clock to do the live game task before connecting with his girlfriend for interactive love.

　　Wu Xun was born in 1995, and joined the club when it was just established. At that time, he was still a freshman. Because of his good performance in online competition, he persuaded his parents to drop out of school and became a professional player with the dream of winning the game.

　　The difficulties in the early days of the club’s establishment are still fresh in Nontrace’s memory, because the funds are tight and the players have to make up some expenses themselves. When they went to Shanghai to play a game, they rented a house in a remote suburb. A dozen people were divided into bunk beds and squeezed into a room, "just like a humble abode", and they were also rented by the police as a group. It takes more than two hours to get to the stadium from the residence. In order to save money, several people pooled a subway ticket to get in. Due to the lack of income, a group of people gather together to eat instant noodles. On average, the daily meal fee per person is less than that in 10 yuan.

　　"It depends on dreams to persist." Non-trace said that it was really hard during the game. At night, I discussed and studied tactics until three or four in the morning. I went to play the game during the day the next day and then held a summary meeting when I came back at night. There was no rest time at all, and when he couldn’t bear it, he took a half-day off and fell asleep.

　　Traceless told reporters that there is no human feelings in the game circle, and it is completely the survival of the fittest, relying on strength to speak. With the update of the version, you need to constantly "update". If you can’t keep up with others, you may be kicked out. Non-trace was almost optimized out. In order not to be thrown out, he practiced hard for several days in private and hardly had any rest.

　　I feel lucky to be able to turn what I like into a career. Although being a professional player is black and white, it is very hard and stressful, but it can get a good income. Because I joined the club earlier and have strong ability, I can earn tens of thousands of yuan every month. Wuji just wants to make himself stronger and win more championships in the game, but he hasn’t considered his future life.

　　The same is true of Shennan, who is still confused about his future life and just wants to win the championship next season. Last year, the champion team of KPL won a bonus of 800,000 yuan. If they win the championship again this season, they will also get a share of the bonus. "I hope to make more money, let my brothers and sisters live better, and let my parents who have worked hard all their lives have a happy old age." God man is glad that he can be found in the crowd, otherwise he might still be a waiter in a small shop.

　　But they all know the cruelty of game competition, and everyone is working hard for the dream of champion, because it is also directly proportional to their reputation and income. They clearly remember what the coach once said: "If there is no result, even breathing is wrong." The champion’s scenery will not last forever.

　　TV series The Longest Day In Chang’an stills information pictures

　　[Ask and cut the net text]

　　● The cultural consciousness of online novels with the theme of ancient costumes in the process of film and television adaptation has broadened the space for their development. At the same time, the arrival of the "internet plus" era has also brought a new opportunity and challenge to the development of online literature.

　　● From online novels to film and television dramas, it belongs to "re-creation" and "re-creation". The value guidance and cultural atmosphere should not be a process of weakening, but should be a process of continuous improvement and strengthening, so that the value guidance is more in line with social value norms and the cultural atmosphere is fuller and more authentic.

　　From its germination, prosperity to popularity, online novels with the theme of ancient costumes have always been inextricably linked with Chinese traditional culture. The mature development of online literature can not be separated from the influence and nourishment of traditional culture, from the ancient costume theme in the early days, to the hot travel novels later, and to the increasingly popular online novels with biographical costume themes recently. In recent years, some popular TV series adapted from online novels, such as Hougong Zhenhuan Biography, Ruyi’s Royal Love in the Palace, legend of miyue, nirvana in fire, Do you know if it should be green and fat, The Longest Day In Chang’an and Joy of Life, show the grand Chinese history, classic poems and songs, and traditional folk customs one by one, coupled with different types and styles of plays, personalized character design and subtle cultural connotation, showing Chinese tradition. The cultural consciousness in the process of film adaptation of online novels with the theme of ancient costume broadens the space for their development, and the arrival of the "internet plus" era also brings a new opportunity and challenge to the development of online literature.

　　Let "overhead" land.

　　In the initial stage of creation, online novels with the theme of ancient costume tend to adopt the writing style of "overhead" history, or construct the whole work in the mode of crossing time and space. This creative way far away from history has found a more reasonable solution in the process of film and television adaptation of online novels.

　　Wu Xuelan’s Biography of Zhen Huan, an online writer, is the main representative of returning to historical film and television works from online novels with overhead history. In the original work, the author fictionalized a dynasty, telling the story of a bloody incident in the former imperial harem from the first year of Ganyuan to the thirty years of Ganyuan. In the film adaptation, he chose to land in the Yongzheng period of the Qing Dynasty, relying on the history of the Qing Dynasty, to show that familiar and unfamiliar court story.

　　Joy of Life, an online novel, was originally a novel about crossing the theme. It tells the story of a dying patient in modern times, Fan Shen, who happened to cross the fictional country of Qingguo by chance and started a confusing adventure for the rest of his life, hence the name "Yunian Qing". In the process of film and television adaptation, the creator adopted the narrative mode of "play in play" to transform Fan Xian’s legendary experience of celebrating the country into the content of a novel written by Jasmine Zhang, a university student. This plot design not only conforms to the narrative logic of "crossing" the plot in the original work, but also complements the research idea of the protagonist Jasmine Zhang "analyzing the history of ancient literature with modern concepts", and better sews up the gap between the fiction of online literature and the official history, which makes a powerful exploration for the realistic return of novels with costume themes.

　　In addition, the accurate positioning of historical events is also a new attempt in the film adaptation of online novels in recent years. The TV series "legend of miyue" directed by Zheng Xiaolong tells the ups and downs of the life story of Mi Yue, the first empress dowager in China history and a female politician of Qin State in the Warring States Period. Among them, allusions such as "Returning to Zhao in perfect condition", "encircling Wei to save Zhao" and "uniting Lian Heng" are accurately reproduced, and figures such as Zhang Yi, Qu Yuan and Huang Xie also appear in the Warring States Period, realizing a high degree of integration of biographies and historical facts. It can be seen that the landing of "overhead" history, the reversal through time and space, and the innovative interpretation of celebrity allusions have become an important path for the film adaptation of online novels, gradually guiding the audience to pay attention to, respect and reflect on history, and to understand and observe reality with a more rational and comprehensive eye.

　　Let classical poetry "appear" vividly

　　Five thousand years of Chinese traditional culture is extensive and profound, which has become the spiritual soil for the creation of online novels with the theme of ancient costumes. At the same time, online novels actively absorb and transmit the artistic essence of Chinese excellent traditional culture. The emerging network literature forms and excellent traditional culture join hands to explore new ways forward.

　　In recent years, the film and television dramas adapted from online novels with the theme of ancient costumes have tried to integrate classical poetry and lyrics into film and television works, making a new attempt for the revival and dissemination of traditional poetry. At present, there are several types of reproduction methods of classic poems in popular dramas with costume themes adapted from online novels.

　　First, the name of the play is vividly used in poetry and allusions. For example, the title of the TV series "Do you know if it should be green, fat, red and thin?" is taken from the words in the Song Dynasty poetess Li Qingzhao’s "Like a dream, it rained last night and the wind blew suddenly." When the novel was published, seven poems were also used as the titles of each volume, namely, "Begonia blooms in my hometown today, and only famous flowers are bitter and lonely", "I faded my makeup from plum powder and painted a new red begonia", "Begonia doesn’t hesitate to be rouge, and I don’t wait for the golden house to recommend Huatang", "I don’t know that flowers are more gorgeous until I am pale, and I am eager to love Begonia", "How can I make peaches and plums speak, and sleep with a new begonia?" The title of each volume revolves around "Haitang", which coincides with "green, fat, red and thin". At the same time, the style of writing is the same, and the cultural heritage of the whole work is added.

　　Second, classic poems appear frequently in film and television works in the form of lines. For example, in "Biography of the Harem Zhen Huan", Zhen Xuan explained the origin of his maiden name to Yongzheng when he participated in the draft, and quoted the words "a beautiful waist" in Cai Shen’s "A Prune of Plums" in the Northern Song Dynasty, which coincided with Zhen Xuan’s charming appearance and cool temperament. At the same time, he also used Cai Shen’s words and quality to express his personal feelings to Zhen Xuan’s father Zhen Yuandao in the play. In addition, the characters in the play are lined with corresponding poems, which are closely related to the characters’ personalities and fates. For example, Shen Meizhuang chanted "I would rather hold the incense on the branches and die, than ever blow it down in the north wind" (Zheng Sixiao’s "Cold Chrysanthemum"), and An Lingrong sang "Don’t cherish the golden gowns, and advise you to cherish your youth. When flowers bloom, they must be folded straight, so don’t wait until there are no flowers and empty branches "(Yuefu poem" Goldilocks "), and the king of Guojun lamented on the night of Tanabata that" when the golden wind and the jade dew meet, they will overcome countless people "(Qin Guan’s" Queqiao Fairy ").

　　The third is to take the allusions in the famous works as the core plot of the film and television drama. For example, the hit drama Joy of Life quoted the poem "Stay in Qing Yu" in A Dream of Red Mansions: "Stay in Qing Yu, stay in Qing Yu, and suddenly meet a benefactor; Lucky mother, lucky mother, accumulated yin gong. Don’t be like my cruel uncle and traitor who loves money and forgets flesh and blood! It is multiplication, division, addition and subtraction, and there is a sky on it! " Taking this as the plot of the drama, and then persuading people to uphold the idea of helping the poor and helping the poor, which is highly consistent with the theme of the drama. The diversified and flexible use of classic poetry in the film and television works adapted from online novels not only expands the communication path of traditional poetry, but also creates an immersive space field for the audience to understand the profound meaning of poetry, which is a novel and extensive way of communication.

　　Let the "textual research fever" continue to heat up

　　The popularity of film and television dramas on mass cultural consumption is relatively high, and excellent ancient costume works can become a powerful carrier of traditional cultural communication to some extent. The audience’s "textual research" on customs, costumes and etiquette in film and television dramas has given new narrative dimensions to the works with the theme of ancient costume to a certain extent, and also put forward higher and stricter requirements for the writing of online novels with the theme of ancient costume.

　　Many details in the drama The Longest Day In Chang’an have caused a heated discussion among netizens. The drama focuses on depicting the prosperous scene of the Tang Dynasty, from the costumes and hair accessories, to the furnishings of daily life, and then to the scene setting of the times, all of which are exquisite and exquisite. In the play, Li Bi, played by Jackson Yee, has attracted everyone’s attention because of his lotus-crowned hair style with hair pins inserted from back to front. The audience carried out in-depth textual research and exploration around the production time and identity symbol of "Meridian Hairpin" and "Maoyou Hairpin". To some extent, this also increases the appreciation dimension of TV series.

　　In addition, the "bad teacher" played by Lei Jiayin in the play wears the "round neck robe" and "six-in-one boots", and carries the accessories such as "tie rope", "arm shovel" and "smoke pill" with him, which truly reproduces the mixed style and characteristics of Hu and Han in the Tang Dynasty. In the play, women’s clothing accessories such as "flowers", "bun", "skirt" and "half-chest skirt" mostly echo the characters in famous paintings and poems. "One scoop of food and one drink" has become an important method to spread traditional culture.

　　Do you know whether it should be green, fat, red and thin? nirvana in fire and other film and television dramas also reproduce Chinese traditional manners and customs exquisitely. When women meet each other every day, they ask each other "make-up safety" and perform "Wan Fu Li"; Men bow down and bow their hands; When the younger generation says hello to their elders, they will "cross their hands". These courtesies are numerous and varied, and they are also used in exquisite occasions. There are concrete explanations and graphic descriptions in works such as Shuo Wen Jie Zi, Tokyo Meng Hua Lu and Han Xizai’s Night Banquet.

　　There are also studies and unique displays of traditional ingredients and pharmacology of traditional Chinese medicine in film and television dramas. For example, in Ruyi’s Royal Love in the Palace, the delicacies such as chicken soup with purple ginseng and snow, lotus root with bi Nuo, milk cake and dark fragrant soup are often mentioned, which are unique in color matching. Even when chopsticks are dropped, the instant when the chopsticks touch the "chopsticks pillow" is particularly attractive. These designs convey the charm of Chinese traditional culture to the audience and bring visual enjoyment. At the same time, the "homophonic" and "metaphor" of dish names have also become an important driving force for the development of drama plots.

　　Another example is the interpretation of the efficacy of Rhizoma Smilacis Glabrae, Herba Scorzonepetae, Folium Perillae and Herba Hedyotidis Diffusae in "legend of miyue", which better integrates Chinese traditional culture and Chinese medicine, makes film and television dramas more pyrotechnic, and opens the pace for online literature to land in real life.

　　It can be seen that the details of traditional folk customs in film and television dramas can better stimulate the audience’s viewing enthusiasm and psychological expectations. The upsurge of "textual research fever" reflects, to some extent, the desire and pursuit of cultural values by film and television consumption, and therefore film and television dramas have become more diverse and multidimensional, becoming an effective way to convey traditional culture.

　　Let the creative concept always walk on the right path

　　Under the background of media integration, the network provides more possibilities for the spread of literature, and network literature also has a broader spread space. In the process of film and television adaptation, online novels with the theme of ancient costume have more new ways to inherit and popularize Chinese traditional culture.

　　The "little knowledge" pop-up window of "Do you know whether it should be green, fat, red and thin" broadcast on the video website timely and accurately explains the "knowledge points" in the series, and the design of real-time barrage, mini-theater and other links is novel and flexible, opening up a new position for the arrival of traditional culture to "new and new mankind".

　　Weibo’s hot topic search, friends circle forwarding, promotion of post bars and related cultural activities on the client side have, to some extent, become new ways to spread traditional culture in film and television dramas. At the same time, the film and television drama adapted from online novels has gradually opened up the linkage with games and animation, realizing industrial integration, providing reference and experience for the cross-industry communication of film and television drama, and also providing the possibility for the cross-industry communication of "national style and Chinese rhyme".

　　As some scholars have said, the correlation patterns between the literary value and market value of contemporary literary works are more and more diverse. The arrival of "internet plus" and the era of media integration has brought more possibilities for the spread of literature, art and culture, but it has also brought more tests and challenges. Writers of online novels need to uphold a firm cultural stand and cultural self-confidence, and spread and re-create Chinese traditional culture by removing the rough and the essence, discarding the dross and taking the essence. They should not introduce some pseudoscience, feudal ideas and metaphysical superstitions into their creation, which will lead to the loss of their creative ideas. From online novels to film and television dramas, it belongs to "re-creation" and "re-creation". The value guidance and cultural atmosphere should not be a process of weakening, but a process of continuous improvement and strengthening, so that the value guidance is more in line with social value norms and the cultural atmosphere is fuller and more authentic.

　　Under the background of media integration, the film and television works adapted from online novels are more diverse in strategies and ways to spread traditional culture. The interaction of industries such as network, literature, film and television, games and animation will make new explorations for the future development of online literature and network culture. In the face of such a new situation, we need to be full of longing, but also need to be vigilant at all times.

　　(Author: Ouyang Yifei, a lecturer at the School of Art and Design of Changzhou Institute of Technology, Dr. college of nanjing normal university, this article is a research project of philosophy and social sciences in Jiangsu universities "‘ Internet plus & rsquo; Film and television major in colleges and universities in the times ‘ Double span ’ Research on talent training mode "phased results)

On March 18th, 2024, the flagship new product launch conference of Glory Spring was held in Beijing. At the conference, flagship new products such as RSR Porsche Design, Glory Magic6 to Zhen Edition and Glory MagicBook Pro 16 were released. After the meeting, a media group interview was held in honor.

In the interview, Zhao Ming, CEO of Glory, introduced the product positioning of the Porsche design version of Glory Magic6 RSR and the innovative design and features of Glory’s own products, and responded to the hot issues concerned by the participating media. Let’s summarize the contents of this group visit from three angles: AI, Porsche design cooperation and continuous R&D investment.

Now doing AI mobile phones can’t bypass Magic’s glory and deepen platform-level AI capabilities.

On many previous occasions, Zhao Ming has repeatedly said that Glory is constantly developing platform-level AI capabilities. He emphasized that HONOR’s AI capability is not only reflected in the convenience of daily use, but also shows its unique advantages in cross-system and cross-device integration solutions.

First of all, based on its AI four-tier architecture, HONOR can deeply learn and understand users’ habits and needs in daily use. Through the daily interaction of users, such as reading, listening to music and using various services, the mobile phone can continuously carry out AI training, making it more and more "smart" and more understanding of users. This massive accumulation of training data makes HONOR perform best in the diversified bearing of AI services.

Secondly, HONOR’s AI capability is not only at the application level. Glory is more committed to deep AI layout at the operating system level, which is a long-term and steady strategy. This layout not only improves the user experience, but also lays a solid foundation for the growth of AI capability in HONOR.

In addition, HONOR has also made an important breakthrough in cross-system and cross-device AI interconnection. Through the unified account of MagicRing, users can seamlessly switch between different devices to realize resource sharing and collaboration. This concept of "fat terminal" integrates HONOR, tablet, notebook computer, wearable device and IOT products into a whole, which greatly improves the efficiency and convenience of users.

To sum up, HONOR’s AI ability is reflected in its ability to deeply learn and understand users’ needs, the deep layout at the operating system level, and the integrated solutions across systems and devices. The comprehensive function of these capabilities makes HONOR have outstanding performance in providing personalized and intelligent services, bringing unprecedented convenience and comfort to users.

At the same time, I also answered the media’s questions about Glory’s progress in the application of AI technology to mobile phones and PCs, and hoped to understand Glory’s definition of AI mobile phones and future planning.

In this regard, Zhao Ming said that the first generation of Magic mobile phone "opened the door of mobile phone wisdom", which was the originator of AI mobile phone and had a far-reaching impact on the later development of AI mobile phone. Glory’s AI layout is clear and complete, consumer-centered, and uses AI to manage and allocate various resources to achieve cross-system and cross-device interconnection.

Zhao Ming further elaborated the concept of "fat terminal" introduced by Glory in the era of cross-operating system and cross-device, that is, HONOR, tablet, notebook computer, wearable device and IOT products under the same account can be integrated into a complete device to realize resource sharing and allocation. He exemplified the convenience brought by this integration, such as calling the mobile phone camera when using a notebook, or using the tablet as a secondary screen. When going out, the watch can be used as a connection point with a notebook or mobile phone at home, and the AI computing center can be used to send instructions and receive results.

Zhao Ming emphasized that Glory has a grand vision for the future AI technology and is committed to bringing consumers a more convenient, intelligent and Magic experience.

Without reference to Huawei Porsche Edition, pricing is mainly based on the value of its own products.

In the interview, some media asked about the pricing of the Porsche design version of Glory Magic6 RSR based on what factors? Did you refer to the pricing of Huawei Extraordinary Master Edition? In this regard, Zhao Ming said: The pricing did not look at Huawei’s extraordinary master edition. In terms of glory, the Porsche design of Magic6 RSR was considered from the innovative design of its own products and the whole series.

Zhao Ming mentioned that for the glorious Porsche design, it is not only a bearing of innovation, but also a limited edition of design, because every generation of Porsche design, from the perspective of overall sales, glory is still located in the limited edition of design. Not every generation or every product will be launched. When the generation of glory and Porsche have many innovations at the same time, and different innovations need different products to carry, for example, this generation of glory has launched the version of glory and the Porsche design version at the same time.

The Porsche design version of Glory Magic6 RSR has unique advantages in technological innovation and design. For example, the innovative technology of double-stack series OLED architecture screen is adopted, and the display effect and user experience brought by this technology are also important factors to be considered in pricing. At the same time, the addition of Porsche design has also brought a unique aesthetic design to the mobile phone, making this version more unique and attractive in appearance.

In addition, the relationship between market supply and demand is also an important factor affecting pricing. For example, the dual-stack series OLED architecture screen used in the glory Magic6 RSR Porsche design version has difficulties in supply, so it will also increase the hardware cost of the glory Magic6 RSR Porsche design version.

Glory R&D investment is as high as 11.5%, insisting on long-term and deep-rooted platform-level AI.

In the interview, Zhao Ming mentioned that Glory has maintained a high R&D investment ratio in recent years, which specifically means that Glory’s investment in R&D accounts for a high proportion of the company’s overall sales revenue. According to Zhao Ming’s description, Glory’s R&D investment accounted for 10.5% of sales revenue in 2021, 11% in 2022 and 11.5% in 2023. Such a high R&D investment ratio is very prominent in all terminal companies. In the future, with the growth of income in 2024, glory’s R&D investment may exceed 11%.

This high R&D investment ratio has a far-reaching impact on the competitiveness of glory products. First of all, high R&D investment means that Glory has more resources for R&D and innovation of new technologies, so as to achieve more breakthroughs in product design and function. For example, the Porsche design version of Magic6 RSR displayed by Glory at the press conference adopted Tandem double-stack series screen innovation solution, and the realization of this innovation is inseparable from a large amount of R&D investment.

Secondly, high R&D investment has also improved the product quality and user experience of glory. Through continuous R&D and optimization, glory products have been significantly improved in performance, battery life, photography, screen display and so on, thus meeting consumers’ demand for high-quality products.

In addition, high R&D investment will also help Glory to establish a leading position in technology in the market. With the continuous progress of science and technology, consumers have higher and higher requirements for the performance of smart devices such as mobile phones. Glory has won the trust and recognition of consumers in the market by increasing investment in research and development and constantly introducing innovative and leading products.

At the same time, glory is also insisting on deepening the platform-level AI capability, which spans multiple devices and systems and realizes cross-system and cross-device interconnection. This ability enables glory devices to work together better and bring users a smoother and more efficient experience.

Secondly, glory’s platform-level AI capability has powerful computing power and low power consumption. By optimizing algorithm and hardware design, glory devices can reduce power consumption and extend battery life while ensuring performance. This enables users to use the device for a longer time without worrying about the problem of running out of power.

In addition, glory’s platform-level AI capability also has real-time electronic fence function. This means that glory devices can perceive the user’s environment and needs in real time, and provide personalized services and recommendations accordingly. This ability makes the glory equipment more intelligent and can better meet the needs of users. Glory’s platform-level AI capabilities are still constantly developing and improving. With the continuous progress of technology and the constant changes of the market, Glory will continue to invest in research and development, improve the performance and stability of platform-level AI capabilities, and bring users a better experience.

summary

It can be seen that Glory has demonstrated its strong innovation ability and technical strength at this conference. In an exclusive interview, Glory Zhao Ming also introduced how Glory can continuously promote the development of the industry through high R&D investment and continuous technological innovation, realize the upgrade of consumer experience, and invest in the long-term development of AI mobile phones. In the future, we can expect glory to make more breakthroughs and achievements in screen eye protection, Porsche design cooperation and platform-level AI capabilities.

At the end of August, the Crescent Spring Scenic Area of Mingsha Mountain in Dunhuang presented a spectacular sight of camel teams like dragons. Yang yanmin

At the end of August, the Crescent Spring Scenic Area of Mingsha Mountain in Dunhuang presented a spectacular sight of camel teams like dragons. Yang yanmin

The picture shows that at the end of August, Dunhuang Mingsha Mountain "camel man" walked in the desert. Gao Ying photo

　　Zhongxin. com Lanzhou, September 4 (Reporter Feng Zhijun, Gao Ying) In the early autumn morning, the "enthusiasm" for tourism in Dunhuang, Gansu, an international tourist city, has not diminished. The local crescent spring scenic spot in Mingsha Mountain presents a spectacular scene of crowds and camel teams. The golden grains of sand became hot under the direct "baking" of the sun, and a large number of camel teams continued to flow, and camel bells were heard endlessly, as if they were in the ancient Silk Road thousands of years ago.

　　Wang Kerui, 38, is a camel driver in the scenic spot. He told the reporter of Zhongxin.com that camel riding is one of the projects that many tourists must "punch in" when they come to Mingsha Mountain. Each camel team is arranged by number, ranging from 4 to 5 peaks to 6 peaks, all of which are led by special camel drivers, leading tourists to shuttle between the vast sand mountains. At the peak of summer vacation, you should walk at least ten laps in the scorching sun every day, with a distance of nearly 70 kilometers at most.

　　"Get up at four o’clock every morning and arrive at the scenic spot at five o’clock, and take the camel to the hospitality position … …” Wang Kerui said that the most tiring and hottest time every day is two or three o’clock at noon, which is the highest temperature in Dunhuang every day. Originally, the sand absorbs heat, and people can feel "hot feet" when they walk on the sand. Camels often get "hot" when they walk on it. Sometimes I’m too busy to eat. After a day’s walk, people are exhausted and feel that "my legs and feet are not my own".

　　"Step on the pedal and hold the saddle steady!" Every time we meet a new group of tourists, camel drivers should constantly repeat the safety instructions when riding camels to tourists. It is thirsty to shout down again and again in the high temperature.

　　Wang Kerui said that the busiest time is often when a circle has not come back, and the next batch of guests are already waiting. The camel people have almost no rest time, so they can only take a break in the shade and have a drink of tea, and then start the next round of hiking.

　　In order to ensure the riding safety of tourists, every camel driver has to undergo training for about three months before taking up his post. Wang Kerui said, although this job is very simple, it is still difficult to take the camel away, but it must be taken by a master. The first-hand leaders teach you how to tie the belly belt, saddle up, rein in the reins, and how to walk. These are all technical and seemingly simple, but it is still very difficult to do. First of all, the most basic thing is to ensure the safety of tourists.

　　It is understood that at present, there are about 1,300 humped camels and more than 400 camel pullers serving tourists in Crescent Spring of Mingsha Mountain in Dunhuang.

　　Zhao Ziming, a post-90s camel breeder in Mingsha Mountain, Dunhuang, now has his own "small team". He uses all the 30-peak camels in his family for tourism projects and employs seven people to take care of the camels’ "diet and daily life".

　　Zhao Ziming said that during the tourist season, camels will be fed with feed and other "supplementary nutrition". In the past, camels could be fed by hand, but now the conditions are better than before. In addition, with the continuous considerable income in recent years, the feeding quality of camels is also constantly improving.

　　In September, the peak of summer tourism in Dunhuang gradually "cooled down", and the work of camel drivers will gradually return to dullness. As the sun sets, the breeze in the evening gently smoothes the footprints left by the previous camel team on the sand dunes, and the camel’s face is wrapped in a shawl to resist the sandstorm and continues to move forward, measuring the vast desert with his feet. (End)