Special feature of 1905 film network "People don’t make me, I’m not a prisoner. If someone attacks me, I will fight him. I will fight as long as he wants, and I will fight all the time! "

With the wonderful play of one enemy and one hundred enemies, it was launched on New Year’s Eve, which also officially opened the curtain of the 2023 online movie Spring Festival.

According to incomplete statistics, from Lunar New Year’s Eve to Lunar New Year’s Eve, the number of online movies in the Spring Festival file is 8, covering martial arts, action, comedy, love, family and other types of themes, meeting the different viewing needs of the audience.

At the same time, this year’s online Spring Festival file is also a gathering of stars, with strong strength behind the scenes:

For example, The Biography of Dragon in Qiao Feng is directed by Donnie Yen, supervised by Donnie Yen, starring Donnie Yen,,, with special performance and special guest starring.

The four directors who have been created separately jointly launched by,,,,, and so on.

Nowadays, the online movie Spring Festival file has entered the third juncture. In the general direction of improving quality and reducing quantity, what is the performance of this Spring Festival file?

Box office and word of mouth have risen together.

Comparing 20 films in 2021 with 14 films in 2022, the number of new films in the Spring Festival online movies this year is the least in three years. Although the number is small, the proportion of films with high box office is increasing, and the quality is also developing towards quality.

Qiao Feng Biography of Dragon and Eight Branches, Looking Up to See Happiness, Northeast Farewell to the Celestial Regiment 2, King of Sniper: Assassination, Happy Event … …In particular, from the 27th of the twelfth lunar month, the online Spring Festival file was opened with the animated film "The Shadow of the Westbound Journey", and the cinema comedy was launched on the fourth day of the Lunar New Year.Desperate husband, which constitutes a more complete and rich selection of Spring Festival films and expands the content supply within the schedule.

Qiao Feng Biography is undoubtedly the "leader" of this year’s online movie Spring Festival file, and its theme, production volume and lineup all belong to the blockbuster level.

After the film was broadcast on the three platforms, it won the TOP1 of the three-platform single-chip paid online movie list for many days. The film not only has a prominent box office situation, but also continues to exert its strength during the New Year by virtue of its favorable reputation. The overseas website IMDb scored 6.8, and at the same time it was ranked as the TOP3 in the number of Chinese movie goers in China and Hongkong, with a good reputation and popularity.

According to an interview with Zhu Weijie, the chief producer, the film has also rushed out of the country and landed in overseas cinemas. At present, it has won the box office champion of Malaysian New Year’s film and the first box office of Singapore Chinese New Year’s film. Disney+, a streaming media platform owned by Disney, an American film and television group, announced that it had purchased the film and sold its online rights to more than a dozen countries and regions such as China, Hong Kong, China, Macau, China, Taiwan Province, Singapore, Malaysia, Indonesia, Thailand and Vietnam.

The box office performance of the whole schedule was equally excellent. The Biography of Dragon in Qiao Feng set a new record for the PVOD mode, and the box office of King of Sniper: Assassination, Looking Up and Seeing Happy, and Farewell to Tiantuan 2 in Northeast China all broke through 10 million, surpassing the number of online movies in the Spring Festival in 2022 and 2021.

In terms of word-of-mouth and popularity, "Looking Up and Seeing Happiness" scored 6.4 on Douban, ranking TOP1 in the online movie rating of the Spring Festival. As of February 1, it has accumulated 103 hot search topics in Weibo, Tik Tok and Aauto Quicker, making it the most popular movie in the online movie during the Spring Festival this year.

Northeast Farewell to Tiantuan 2 is the comedy with the highest score of Douban in the Spring Festival. At present, Douban scores 6.3, which is higher than the previous series. Two high-quality comedies have helped to create a new high reputation for online movies in the Spring Festival in the past three years.

Action and comedy IP dominate.

Action films and comedies occupy a dominant position in this year’s online movie Spring Festival, and become the two main forces supporting the whole schedule.

On the one hand, there is a lack of pure action movies in this year’s Spring Festival cinema, and the appearance of the martial arts action movie The Legend of Qiao Feng and the modern action movie The King of Sniper: Assassination has met the needs and expectations of action-loving audiences. On the other hand, comedies are in line with the festive atmosphere of the Chinese New Year, and they are the first choice for most audiences.

Martial arts novels are one of the key development contents in the current online movie market. Last New Year’s Eve, the Jing Wong version took the lead to create a high box office; This year, Qiao Feng Biography of Dragon and Eight Branches was upgraded in an all-round way, and Jin Yong’s IP fever was renewed.

Donnie Yen said in an interview with 1905 Film Network that he likes Qiao Feng, a martial arts figure with strong charm, so he wants to develop new possibilities through him. "If I don’t take it as a remake of Jin Yong, I might make a new martial arts film, a martial arts film in 2023."

Donnie Yen

Qiao Feng Biography of Dragon and Eight Branches has a strong cast. Apart from being able to play Qiao Feng better, A Zi in Liu Yase is different from A Zi’s unruly waywardness in the past, and Ruan Xingzhu in Kara Wai is also different from the previous "silly elder sister" personality. These powerful actors have reshaped Jin Yong’s martial arts role, bringing a different flavor.

The sniper-themed "King of Snipers: Assassination" quickly broke through 10 million in five days, and currently ranks as the single-chip box office champion of this Spring Festival with over 16 million box office. This film revolves around the story of female snipers fighting drug lords, and this achievement also represents the rise of the new IP of military action movies.

As well as the special for the Spring Festival, have become two popular comedy series in online movies.

"I like happy reunion, and I like to make me laugh and make me a beautiful movie." The leading actor of "God of Wealth 4" said that they hope to bring laughter to the audience and have a happy year with this "not too abstruse and simple movie". This is also the reason why this IP is enduring and continues to be loved by the audience.

Actor xiu Rui

Realistic theme, broaden the expression space

In this busy schedule, comedies not only provide the simple function of making the audience laugh, but also have the observation of real life and the in-depth expression of humanistic feelings. This creative route of combining realism broadens the situation that the online movie market is dominated by genre films for a long time.

The reality comedy "The Great Event" starring takes the prospective father-in-law as the starting point of the story, and pays attention to the phenomenon topic in domestic marriage, which resonates with the audience.

The runaway God of Wealth 4 starring Xiu Rui and Sun Yue conveys a positive attitude towards life, which is warm and funny, with a fantasy story of a young man who suddenly meets God of Wealth in his dream, modifies his fate and finds himself again.

"Looking Up and Seeing Happiness" is particularly special, and consists of four unit chapters. This kind of family comedy also focuses on hot topics such as middle-aged crisis, family responsibility, care for the elderly, and children’s education. The director believes that "compressing the perspective and shooting the stories around those very small and delicate people may be a road to promotion for online movies."

Among them, "Looking Up and Seeing the Happy Second Treasure Rescue War" is inspired by the director’s own parenting experience. After "Important Events in Life", the director once again takes family as the cutting-in perspective, telling the story that Dabao’s niece opposed the second treasure foster care and fought bravely with her elders to "win" her younger brother back.

"We have set up several different family states, including two-child families, elderly people with babies, stay-at-home mothers and dads, as well as adult sisters and younger brothers, and children’s sisters and younger brothers. The visibility is very full, and it is also an interesting story with laughter and tears." Liu Jiangjiang said.

Director Liu Jiangjiang

"Grandfather who looked up and saw happiness bravely entered the meta-universe" is also based on the family of director Hu Guohan and his relationship with his grandfather, and tells the warm story that his grandson used meta-universe technology to let his grandfather and his late grandmother meet again.

Hu Guohan once directed "Tough Gun God" and "Dream on! Jingjing, Forensic Medicine Song Ci and other different types of works, The Tough Gun God, which scored 7 points in Douban and was popular at the box office, was a phenomenal work of that year, which improved the quality of online movie action movies. This is the first time to try a comedy film. He thinks that more breakthrough is to tell a family story in this genre, which he has never filmed before.

Director Hu Guohan

This film is also the first time for young actor Dylan to act in a movie, which has brought a lot of traffic and attention. Between the film and the actor, the remarkable effect of mutual addition has been obtained.

Originally, the script was written about the story of old Beijing. Because Dylan was from Sichuan, the director thought of changing the role of grandson to the setting that he grew up in Sichuan and returned to Beijing when he grew up. "He can perform this character more easily, and he can dance two sentences of Sichuan dialect and two sentences of old Beijing dialect appropriately, which also gives this character a thicker display. When he speaks old Beijing dialect, he is lying. When he speaks Sichuan dialect, it means that he is telling the truth. This is an egg. "

Hu Guohan expressed the hope that the audience can pay more attention to the psychological state of the elderly around them through this film, find their own position again through "lying flat" grandchildren, and regain the story of loving their careers, and also hope to inspire the young people at present.

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Throughout the Spring Festival of online movies in 2023, box office, word-of-mouth, genre, theme, expression and other aspects have made breakthroughs, and various platforms have continuously upgraded their broadcasting operations and marketing promotion.

During the Chinese New Year, a number of creative live connections were linked to promote the popularity of films, and combined with the interesting content of each film, exclusive barrage special effects were launched to attract audience interaction. In addition, we also cooperated with some cinemas and lifestyle apps to promote online movies to offline scenes and expand the audience range of films.

No matter how to play the propaganda strategy, high-quality content quality is still the core demand of the audience. Entering the third year, the online movie Spring Festival file has ended in a more mature state. The online movie market in the new year is still promising, and we look forward to it together.

Special feature of 1905 film network "What a big fellow! This must be a sad and generous man in Yanzhao Northland. "

　

Qiao Feng, the great hero in Mr. Wang’s "Eight Dragons", will be put on the big screen.

　

The film produced and starring by him was first exposed at Cannes Film Festival a few days ago, and the film is being prepared for production. When Donnie Yen meets Jin Yong, what sparks will there be?

With the ending of the series and the comprehensive summary of "Zhen Kung Fu", Donnie Yen is also facing a breakthrough in the future personal action film route.

　

In the past, he formed his own unique action style by combining mixed martial arts with fashion action movies. Later, the new school Wing Chun became famous with the series of "Ip Man" and rushed out of the country, becoming its most influential masterpiece so far.

Before the release, Donnie Yen had announced that he would bid farewell to martial arts films such as Ip Man. He bluntly said, "I have almost found a breakthrough in kung fu films." Now, Donnie Yen will aim at another field in action movies — — Martial arts.

What bureau will Qiao Feng Biography be organized?

First of all, it is necessary to clarify the conceptual differences between Kung Fu films and martial arts films mentioned by Donnie Yen.

　

Professor Jia Leilei, an expert in martial arts film research, wrote in the article "Historical Naming and Type Evolution of China Martial Arts Films" that martial arts films can better define this kind of films with martial arts actions as the main performance form than concepts such as kung fu films and martial arts films.

　

His China martial arts films in the past hundred years are subdivided into "Legends of Genies, Biographies of Characters, Knives in Ancient Costume, Martial Arts and Martial Arts, Humorous Comedy and Magic Myth".

　

Based on this discussion, Donnie Yen’s farewell to kung fu movies should mean that he will no longer shoot biographies and martial arts movies like Ip Man, while The Legend of Dragon in Eight Parts of Qiao Feng seems to indicate that he will work hard in the direction of martial arts movies like ancient swords.

　

From the 1990s to the year after 2000, Donnie Yen made this kind of martial arts films, but the creative dominance was more in the hands of directors such as,, and so on.

At the top of the first poster released by Qiao Feng Biography of Dragon and Eight Branches, "A DONNIE YEN FILM”&mdash conspicuously written & mdash; — "Donnie Yen Movies". It can be seen that no matter who is the director or producer of this film, just like the author label formed by "movie" and "movie", Donnie Yen is the core bone of this film.

Regarding the choice of the heroine, Donnie Yen revealed that she would give priority to acting skills, refused to face plastic surgery, and the coffee spot was not important, not to mention the new person who was selected for the sea election. It can be seen that Donnie Yen has great control over this film, and his creative ambition is not small.

　

The producer behind the film is Infinite Freedom Film, acting as a producer. This production group has just released a film adapted from Jin Yong’s novels in this year’s online Spring Festival file, and Jing Wong also remake Jin Yong’s harmony in his early years.

Only now, the film and television works adapted from Jin Yong’s novels have almost become synonymous with "bad drama" and "bad film". Jing Wong’s new version of "Eternal Dragon Slayer" has been a hit at the online box office, with bad reviews.

　

In the past five years, Jin Yong’s new dramas, such as New the legendary swordsman, Dragon Slayer, The Duke Of Mount Deer, and Dragon’s Eight Branches, have appeared frequently, and some of them have fallen into the curse of low marks, such as wrong casting, excessive showmanship, vulgarization of stories, and exaggeration of love dramas into "Qiong Yao style".

Counting from the Qiao Feng Biography of Eight Dragons, six TV series and four films were made from 1982 to 1994, and there were no cinema films related to Eight Dragons.

　

The film version is the most classic, but it is not about Qiao Feng, Duan Yu or Xu Zhu, but about the "fighting style" of the two girls and the elegant demeanor of the leading role. For the role of Qiao Feng, the version and version of TV series are the most praised.

Donnie Yen had been in contact with Jin Yong before, and only played Zhang Sanfeng in this year’s new edition of "Eternal Dragon Slayer". Playing opera is a cinch, that is, it lacks the temperament of sage like type, and there are problems of strong martial arts and weak literary drama.

If Donnie Yen plays Qiao Feng this time, the display of martial arts skills, such as lowering the dragon’s eighteen palms and beating the dog with a stick, is the second, and how to shape Qiao Feng’s true colors as a great hero is the key.

It is said that the film was directed by The Untamed, and it changed from a costume drama to a martial arts movie. These are two totally different creative dimensions, and whether it will become an online movie like the new version of "Eternal Dragon Slayer" after completion. Because of these uncertain factors, most viewers still keep a cautious wait-and-see attitude towards the expectations of the film.

The Dilemma and Breakage of Martial Arts Films

It’s not just "Eight Dragons", but there are very few films adapted from Jin Yong’s novels at present.

　

The last Jin Yong film that can be seen in domestic cinemas was the final version that was released in 2008, but the content of this film is quite different from the original "Legend of the Condor Heroes", which is completely an artistic film after personal deconstruction of Jin Yong’s text.

Not only Jin Yong’s films are not favored by the market, but China’s martial arts films have been in decline for more than a decade, and the decline of martial arts films has long been a cliche in the industry.

　

Comparing with the market performance data, in 2011, there were 18 domestic films with box office exceeding 100 million in China mainland market, and 9 martial arts films accounted for it. In 2019, when the box office of Chinese movies was the hottest before the outbreak, only the martial arts film "Ip Man 4: The End" had a box office of over 100 million, which stood out.

Martial arts films are not the mainstream type in the cinema market today, but a large number of them gather in the online movie platform and grow wildly.

　

In the top three in the history of online movie box office, there are two fantasy martial arts films. In 2022, among the top five online movie box offices, there is also a Zhang Sanfeng. The martial arts craze has turned to the Internet, but unfortunately the content still stays in the IP cold rice.

China’s martial arts films have entered a cooling-off period at the moment, just like western films, which have experienced peaks and valleys. This is a universal law in the development of genre films, but it does not mean that the development of martial arts films has stopped in the past ten years.

　

With three films in the series, Tsui Hark continuously used 3D and special effects technology, combined with suspense detective elements, to inject visual and genre vitality into martial arts films. At the same time, he has been preparing to remake Jin Yong’s "The Condor Heroes" and plans to build a trilogy.

Wong Kar-wai and two highly successful directors have surrendered and.

They not only integrate their personal artistic style into the martial arts, but also create an image texture that is different from the traditional martial arts films. The former writes about the future of the whole martial arts. The latter closely follows the contradiction of "one person, no one of the same kind", and presents the spiritual waves of a generation of women in the dynamic and static switching.

The two films directed by young people have inherited the style of traditional swordsmen’s films with swords and swords, and used the tactics story of the Spring and Autumn brushwork to learn from the past and keep up with the contemporary.

　

Those who create a new martial arts style by themselves pay more attention to the expression of China culture and martial arts inheritance than traditional martial arts films by going deep into different martial arts schools.

Xu Haofeng has made incisive observations and summaries on the shortcomings in the creation of current martial arts films in the book Knife and Stars.

　

He believes that "tracing back to the history of martial arts, we can find that for a long time, martial arts movies were psychological compensation for the lack of national strength." Therefore, many heroes created by martial arts films "hide others from others with’ national justice’ and give the audience cheap excitement with’ declaring war on the outside world’. They don’t have a clear concept of love, values, and life and death. They just rely on’ forcing urgency and fighting’ to cope with everything. "

"Most martial arts films are catharsis of bad mentality, and it is difficult to see a respectable character and a personality worth thinking about, which is far from the high-quality part of traditional culture." In other words, to revive the martial arts movies, we can’t rely on slogans, we can’t turn martial arts into martial arts, and we must establish unique values in order to tell a good story.

　

Xu Haofeng also believes that martial arts films need to reflect on China culture, especially the fear of the collapse of ceremonies. "First, we must establish our own fear and redemption, and we can’t fight any more."

Xu Haofeng’s theoretical thinking prompted him to put himself into practical shooting. In order to face more audiences, Xu Haofeng began to adopt the commercial film production mode from Master, and joined star actors to enter the cinema market. However, since then, projects have been set up and new films have been filmed, and "Hiding on the Back of the Knife" and "Treasure in front of the door" have all been completed, but for various reasons, they have been delayed.

　

Starring "Poetic Eyes Tired of Tianya" was released in 2018. After many years, the video material was released in the near future and quickly boarded the hot search. It can be seen that the audience’s enthusiasm for martial arts films and their desire for excellent martial arts films are undiminished.

Donnie Yen’s Biography of Dragon in Qiao Feng also has the opportunity to create new possibilities for China’s martial arts films.

　

On the pilot poster, Qiao Feng’s image of winning the crowd is reminiscent of the most famous Yanmenguan War in the novel, and Qiao Feng’s sad life, starting point and ending point are all here. It is not only to show Qiao Feng’s heroic spirit, but also his fear and redemptive power to the rough life experience, which is enough to bring more space for the story creation of the film.

According to the report, Donnie Yen wants to use this film as a starting point to establish the martial arts universe in China and export the martial arts spirit in China. Just as The Avengers created Iron Man, the spiritual leader, to imitate the modern system of Marvel Universe to shoot The Legend of Dragon in Qiao Feng, it is also an attempt to go abroad.

　

But never forget the local roots of China’s martial arts films and the soul of China’s martial arts film culture.