Anti-counterfeiting bloggers frequently roll over, and strengthening market governance is the key.

　　Author: Xiong Zhi

　　After the "Arrogant Brothers" rolled over, the video bloggers who took counterfeiting as their profession stood on the cusp. According to media reports, the "anti-counterfeiting bloggers" are mainly men. When counterfeiting, they either force stall owners to smash scales or "hang" them online to put pressure on them. Because it is usually accompanied by fierce shouting and other scenes, such anti-counterfeiting is also called "roaring anti-counterfeiting"

　　After the rise of short videos, counterfeiting has become a popular track. Some fake bloggers quickly went out of the circle and became "guardians of market order". The conflict of their rights protection process, amplified by video communication, attracted a large number of viewers, which not only created a huge "cool feeling" for the long-time spectators of black-hearted traders, but also accumulated considerable traffic for bloggers.

　　But the greater the traffic, the greater the controversy. From a realistic point of view, rights protection and counterfeiting, which are rushing to traffic, have gradually begun to deteriorate, deviating from the initial intention of exposing chaos, punishing evil and promoting good. For example, the report mentioned that some anti-counterfeiting bloggers have radical rights protection and violent violence, which has intensified the conflict; Some anti-counterfeiting bloggers bring goods with their front feet and back feet, and as a result, the goods with goods also have fake and shoddy problems; There are fake bloggers, it is false to maintain market order, and it is true to blackmail businesses on the grounds of counterfeiting …

　　Fake bloggers frequently roll over their cars, essentially because it was an impure business from the beginning. In order to maximize traffic and cash flow, anti-counterfeiting bloggers naturally do not hesitate to create conflicts and intensify contradictions. They can shoot whenever there is a critical point of communication, and may even go against the facts and generalize to cater to the preferences of online public opinion.

　　On the other hand, the threshold of online anti-counterfeiting is low, and the traffic comes quickly, which leads to a mixed bag of participants, and some bloggers even lack basic legal awareness. For example, the fake online celebrity’s "steel-toed punishment of evil and promotion of good" blew himself up during the live broadcast, which caused great controversy and he was banned by the platform.

　　For fake bloggers, of course, they should not be killed with a stick. After all, it is only part of the situation that counterfeiting becomes "fake". Moreover, some fake bloggers have shown a positive role in exposing dishonest behaviors such as market chaos. Their existence makes black-hearted traders fearful, and their anti-counterfeiting behavior has purified the market to a certain extent and safeguarded the legitimate rights and interests of consumers.

　　But the problem is that there should be a bottom line for realizing traffic, and it is necessary to seek truth from facts in counterfeiting. Counterfeiting bloggers are mainly engaged in the business of network rights protection. First of all, they must abide by the law and the market order. They must not deliberately intensify contradictions or even engage in extortion in order to maximize their interests, and illegally realize them in the name of "defending justice".

　　Therefore, for the deviant behavior of anti-counterfeiting bloggers, the short video platform must first compact the main responsibility and strengthen the audit. If there are false, exaggerated and misleading contents, or deliberately "fighting violence with violence", we should take decisive measures such as warning, current restriction and titles. In short, it is necessary to form positive guidance for anti-counterfeiting bloggers to prevent them from losing their bottom line in pursuit of traffic.

　　Market supervision departments should also strengthen supervision and guidance for this kind of spontaneous anti-counterfeiting rights protection. For example, it is possible to establish a communication mechanism with bloggers who commit head counterfeiting and strengthen the publicity of laws and regulations; You can also cooperate with the short video platform to set up an authentication mechanism for anti-counterfeiting bloggers and officially authenticate qualified bloggers.

　　Of course, it is more important to strengthen market governance and protect the rights and interests of consumers. It should be noted that anti-counterfeiting bloggers are getting more and more popular, and they are widely respected by netizens. In the final analysis, it is because of the proliferation of illegal activities such as short weight and cheating, and consumers frequently encounter fraud. It is precisely because of this kind of market chaos that it provides a living soil for anti-counterfeiting bloggers. Therefore, to standardize online counterfeiting, we must first standardize the market order and ensure that businesses operate in good faith. The market environment is clear, the business behavior is correct, and the chaos of counterfeiting and rights protection will naturally decrease. (Xiong Zhi)