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　　China News Service, December 5th. On the 4th, the global finals of "Next Stop, Daughter Country" were held. Zheng Baorui, director of the movie "Journey to the West: Daughter Country", announced that Zhao Liying would play the king of Daughter Country. That night in the ultimate PK of "30 into 12", 12 contestants such as Guan Le, Sun Ruoqi, and He Xinlin stood out. Xinghao Films solemnly announced that eight of the contestants would play the role of seven female officials in the movie, and the other four contestants would also receive the role of "High Priest".

　　"Journey to the West: Daughter Country" is the third work in the magical Westward Journey series produced by Xing Hao. It is still directed by Zheng Baorui, and Huang Bo is the first producer. In addition, Guo Fucheng, who plays Sun Wukong, returns together with Luo Zhongqian, who plays the sand monk. With the addition of "Tang Seng" Feng Shaofeng and "Pigsy" Xiao Shenyang, the four mentors and apprentices gather again in "Daughter Country" and work together to break through the most difficult relationship on the journey to the West. "Daughter Country".

　　That night, director Zheng Baorui also personally crowned Zhao Liying with a diamond crown worth 8 million, in order to show that Zhao Liying officially joined the movie "Daughter Country".

　　When asked what was different between "Daughter Country" and her previous works, Zhao Liying responded domineering on the spot: "Now I am the queen." Regarding the new role, she said that she will do more detailed speculation on the word "love" in "ask what love is in the world", hoping to collide with "Tang Seng" Feng Shaofeng. Director Zheng Baorui "kindly" reminded Zhao Liying: "The four mentors and apprentices are more mischievous and naughty, so be careful to deal with them."

　　Compared with the previous work in the series, "Three Dozens of White Bone Spirits", Zheng Baorui, the director, said that he would add more comedic elements to "Daughter Country" and strive to build on the previous work. When asked why Zhao Liying was selected to play the role of the female king, Zheng Baorui responded: "No matter what aspect you measure, Zhao Liying, who has a lively personality but is calm, and whose acting skills are mature and can take on big responsibilities, is the best choice for the queen."

　　In the "Next Stop, Daughter Country" global finals held that night, eight contestants, Guan Le, Jiang Xiyuan, Qi Qi, Sun Ruoqi, He Xinlin, He Miaoyan, Yang Ziyi, and Leng Yitong, won the roles of seven female officials, including "Rouge Deacon" and "Water Deacon".

　　Regarding the situation of eight people playing the seven corners, screenwriter Wen Ning also said at the scene: This is his special design for "Daughter Country", and the specific form will be presented, and the audience needs to enter the cinema to find out.

　　After announcing the roles of the seven female officials, Wen Ning said on the spot that four more roles would be added. Cao Chengfangzi, Wang Xiaobai, Hou Meng and Wang Luqing, who performed well on the spot, finally got these four "fallen from the sky" roles. And the contestants who won the top 1,000 results in this competition may get the "pass" of "Daughter Country" to enter the cast.

　　In "The Rest of Your Life, Please Teach Me More", Yang Zi and Xiao Zhan can be said to be the top combination of traffic. However, the old routines and the repeated characters until the end of the broadcast, the volume it harvested, compared with the traffic levels of the two leading actors, can almost be said to be an upside-down failure

　　Min Scarlett

　　"Agarwood Like Crumbs" is almost a one-to-one replica of "Fragrant Honey Like Frost": starring Yang Zi, an online novel adaptation, an ancient love that spans the past and present, but it failed to replicate the success of 2018. The episode has been broadcast for two-thirds, and has not yet shown a score on Douban; looking at it in another dimension, it has just passed the volume of 42,000 people "watched", and "Fragrant Honey Like Frost" exceeds the mark of 180,000 "seen", which also just shows the quantitative standard between "paste" and "out of the circle".

　　But whether this "paste" is an external problem of the type of ancient puppet drama, or an internal problem of the stagnation of Yang Zi’s acting skills in similar roles as an actor, it may have to be viewed from a more macroscopic perspective, so this year’s other drama "Rest of Life, Please Teach" has become the reference object. Compared with "Agarwood Fragrance", "Rest of Life, Please Teach" seems to have a more "explosive" sense of vision. Yang Zi and Xiao Zhan’s traffic top match combination, and the urban background is also easier for people to enter. However, perhaps because it was filmed in 2019, the routine was old and the characters were repeated until the end of the broadcast. Compared with the traffic level of the two leading actors, the volume it received can almost be said to be an upside-down failure.

　　The decline in the reputation of the two major dramas has brought a point of discussion about Yang Zi. From the perspective of the actor’s life cycle, Yang Zi, who is about to turn 30 this year, is indeed entering a new era. She, who has come all the way from a child star, may be the one who knows the most about the anxiety of appearance among the actresses of the same generation. The interview content that has been repeatedly mentioned, Song Dandan’s kind advice to Yang Zi to "grow up like this, or stop acting", although cruel, also shows the truth. "Grow up like this" refers not to the appearance standard of ordinary people in daily life, but to the appearance ecology of the entertainment industry that takes appearance as an important ranking standard. In her childhood, Yang Zi could still walk beyond this standard by relying on the age limit of her character and her own commonality, but when she grew up, she had to face the aesthetic standards of the adult world.

　　The girl next door and the adult world

　　When we look back at "Family with Children", Yang Zi’s performance is indeed stunning, but this kind of stunning is limited to the role of Xiaoxue: the child next door, excellent, proud, and strong self-esteem. The affinity of the girl next door, a description with a sense of praise, is actually a bit cruel to Yang Zi as an actor, it points to "not beautiful enough" and "ordinary". But a family melodrama like "Family with Children" complements this kind of ordinary, which is the local atmosphere that the audience needs. The delicate situation of the girl as the eldest sister in a multi-child family, the sensitivity of the adolescent girl, and the ruthlessness and pride of the Beijing girl are part of Yang Zi’s performance, and part of it belongs to herself in that period.

　　But the hard truth is that girlhood and national daughters are a state of very short shelf life and time expiration, similar to the "child star curse" often mentioned in Hollywood. Many actors who have become famous as child stars have to face the road of rediscovering their acting direction. Shirley Temple is the best example of losing the magic of the screen in adulthood. In the significantly different Eastern context and Chinese entertainment industry, its cultural background and entertainment ecology have created a more brutal environment. A large number of actors choose to extend their girlhood and girlhood as much as possible. This path is not for everyone. The shelf life of the appearance and the appropriate matching of the characters are indispensable. Zhou Xun is an example of the extremely long girlhood of the screen, and there is a head traffic like Zhao Liying in the field of TV dramas.

　　The appearance conditions determined the path of "prolonging the girl’s sense", which was not suitable for Yang Zi, and the reason was to return to Xiaoxue’s approved affinity. This kind of girl’s sense, which was not equivalent to the "beauty" painting, had almost no acting advantages when she grew up, especially in this era of flattery to beauty.

　　The burnout period is a good proof. After "Family with Children 2" in 2006, Yang Zi, who entered puberty, has works but does not enter the hot discussion field. From today’s perspective of all young traffic, it can be defined as a low period. For Yang Zi at this stage, acting is not the problem, but appearance is the threshold.

　　Yang Zi’s problem may be the problem of ordinary girls. She can’t stay in her teenage years forever, nor can she be put into the characters that use beautiful women as templates in the market. But Yang Zi’s choice is to get close to that template and do everything she can, even if the price is to sacrifice her acting skills.

　　Moderation and performance singularity

　　In 2014, "War in Changsha" was Yang Zi’s highest-rated work. In addition to the bonus of the team, Yang Zi could also make a richer, layered and emotional performance in the performance at that time. The character changes that grew up and woke up in the turmoil could not be said to be profound, but there was a kind of popular moving. But she was still not suitable for the role. Age is one thing, and the Beijing accent also makes people play. The heroine of the cast was not her at the beginning, and the temporary role change brought this turnaround. In the later stage of the story, Yang Zi’s performance was even more cramped, unable to understand or support the heaviness of the turmoil of the big era.

　　"Ode to Joy" and "Dear, Love" should be regarded as the two works with the highest degree of character matching between Yang Zi and her characters. Qiu Yingying’s cramped resume at the job fair, and her flexible position as a mobile person in the relationship between the four girls were all very suitable for Yang Zi at that time, and they were also within the control of her acting performance and performance. But we can already see the price she paid for her beauty from now on, especially when her facial expressions are strong, and the incongruity between her facial features has begun to destroy her acting skills.

　　Compared to Qiu Yingying, Tong Nian in "Dear, Loved" is not so down-to-earth in terms of setting, soft and cute straight-A student is even a bit of an overhead character, so Yang Zi’s Tong Nian will give people a strong sense of "reading white" when saying any lines involving professional parts. This kind of professional performance makes people feel abruptly awkward, and the traces are as heavy as a mask painted on the character’s face. Similarly, there is 2021’s "Female Psychologist".

　　From 2016’s "Ode to Joy" to the present, Yang Zi is indeed gradually approaching the adult aesthetic standards of the entertainment industry, and has also taken on many roles of beautiful women. Accompanied by this, the face muscles are stiff, the emotional details of the face are lost, and the scope of micro-expression activities is limited. This disconnection between the actor’s appearance and acting skills is most obvious in Yang Zi’s first role as a beautiful woman, trying to create a fairy and cold texture in "Qingyun Zhi". In the latest "Agarwood Fragrance as Crumbs", even when angry or angry, Yang Zi can only rely on the eyes, brows, and mouth to touch the face, expressing emotions very limited.

　　But what’s interesting is that on this road that is gradually approaching the aesthetic standards of adults in the entertainment industry and is gradually limited in performance control, "Fragrant Honey Sinking Ashes Like Frost" has instead become a special existence. Jinmi, who ate the Absolute Love Pill, is ruthless and loveless, so in the pre-awakening part, it can be rewarded with numb external stimulation and emotional offensive. This contrast between intensity and indifference is instead an integral part of the Xianxia drama "Su Sense"; in the mid-stage, the part with a veil can cover up the lack of performance to the greatest extent and take advantage of the performance of the eyes. Therefore, the success of "Fragrant Honey Sinking Ashes Like Frost" is due to diverse factors, and the shortcomings in the actor’s career happen to be stuck in the texture and gap of the character’s characteristics. This is the unique singularity in the actor’s career that cannot be repeated or continued.

　　The irreplaceability of "not beautiful enough"

　　Returning to "Agarwood as Crumbs", when we are already tired of Yang Zi’s quirky aesthetic, the fairy tales of the past and present cannot provide a deep performance space, and the protagonist’s dull and rigid facial expressions cannot support the sadomasochistic love that spans generations, so the audience will no longer pay the bill.

　　But a topic worth discussing is that we, as the audience, are very accepting of Yang Zi’s role as the "beauty" in the setting. The daughter of the flower god, the incarnation of the sun, and the white snake are all like this. Objectively speaking, they are all characters that Yang Zi cannot suppress with his appearance at this stage.

　　If we classify Xianxia dramas and idol dramas from the audience’s mentality, most of the successful ones meet the audience’s two expectations. One is the "sense of imagination" that is far away from life and looking at the legend, and the other is the "sense of substitution" that is close to oneself and immersed in the drama. No one will feel that they are Zhao Yazhi in "The Legend of the New White Lady", and very few people will replace Liu Yifei in "Menghualu". Their "beauty" is a highlight and a barrier, isolating the audience under the stage. When we look at them, we are reading the legend.

　　But another type of work is completely different, represented by the popular works starred by Yang Zi, which may be used as a reference. Today’s Yang Zi and Ariel Lin in the "Kiss of Mischief" period have certain similarities. They are cute, but not too beautiful, and sometimes they are not even very good-looking. The performances are flawed, stiff and embarrassing, but it is these rough rough edges that make us feel that we can be "them". Their affinity, sense of neighborliness and dullness are not offensive in any way, and they can also be replaced in the viewing imagination. So the audience gets a sense of substitution in the viewing, and their substitutability of "not beautiful enough" just constitutes the irreplaceability of actors in idol drama products. We see them as entering a legend.

　　The paradox here is that from the perspective of audience psychology, "not beautiful enough" has become the key factor for Yang Zi’s success, but from the perspective of industry standards, "not beautiful enough" has become the appearance anxiety imposed on her. She made a choice for this, and paid a price. As a woman, will "they" who live in other social fields have more choices?

When the spring of 2024 comes quietly with vitality and hope, a day destined to be extraordinary-March 11th, Xingtu brand unveiled the mystery of its innovation flagship-"400,000-class super comfortable electric hybrid flagship SUV" to the world with great momentum, named Eta Ursae Majoris C-DM.

This model not only leads the trend with its stunning design, but also opens a new door for consumers who pursue the ultimate luxury experience with its revolutionary hybrid technology.

Eta Ursae Majoris C-DM, a masterpiece that breaks away from convention and integrates four advantages, vividly interprets the concept of "going far, running fast, driving steadily and safely" and brings unprecedented unique enjoyment to drivers and passengers. It is not only a reinterpretation of the traditional mode of travel, but also a model of the perfect integration of luxury and technology. Based on the M3X super-hybrid | native hybrid platform specially built for high-end hybrid vehicles, the demand of three electric systems is at the core, carrying the powerful gene of "born globally and born high-end".

In sharp contrast to this, the Lectra 08 EM-P. Although it also has certain hybrid performance, it comes from the improved CMA Evo platform. This platform is essentially an update of CMA platform for fuel vehicle design. Compared with the native hybrid platform adopted by Eta Ursae Majoris C-DM, it obviously lacks enough flexibility and compatibility, and cannot be compared with the advanced layout of Eta Ursae Majoris C-DM for the future. The P2+P2.5 hybrid structure adopted by Eta Ursae Majoris C-DM is equipped with a 1.5T engine and a dual-motor gearbox, which ensures its absolute superiority in power performance.

Eta Ursae Majoris C-DM has entered the fourth generation of "global specialization" era. It redefines the four standards of hybrid vehicles in the new era: special platform, special engine, special gearbox and special battery. Eta Ursae Majoris C-DM is not only a car, but also a concrete manifestation of our expectation and firm commitment to a better trip in the future.

When you drive Eta Ursae Majoris C-DM freely on the wide highway, its dual-motor gearbox will bring you endless power. Whether you are accelerating or climbing, you can feel calm and confident. The maximum total power of its power system is as high as 270kW, the maximum total torque is 605 N·m, and the acceleration of 90-120km/h takes only 4.2 seconds. These numbers are not only a simple set of data, but also a powerful guarantee for the comprehensive sublimation of your driving experience.

In terms of engine thermal efficiency, Eta Ursae Majoris C-DM is ahead of the same class with 44.5% efficient performance, and occupies a leading position in the world. P2+P2.5 architecture system and 3-speed DHT achieve a perfect balance between performance and energy saving, which makes Eta Ursae Majoris C-DM unique in the hybrid car market.

As for the battery and endurance, Eta Ursae Majoris C-DM also showed remarkable strength. It has an ultra-large battery pack with a maximum battery capacity of 34.46kW·h, and the maximum pure battery life can reach 160 kilometers under WLTC working conditions. At the same time, the fast charging function can charge the power from 30% to 80% in just 20 minutes, so that your journey does not need to be interrupted due to power problems. In the state of power failure, the fuel consumption of Eta Ursae Majoris C-DM is as low as 5.4L/100km(WLTC working condition), and the highest comprehensive cruising range can reach 1343 km, making your journey more carefree and carefree.

In a word, Eta Ursae Majoris C-DM is not only a high-quality automobile product, but also a symbol of life attitude. It reflects our beautiful vision for the future, unremitting pursuit of technology and innovative spirit. Choosing Eta Ursae Majoris C-DM means choosing a faster, more convenient and more environmentally friendly lifestyle. Don’t wait any longer, and experience the extraordinary journey brought by Eta Ursae Majoris C-DM immediately! Let this super comfortable electric hybrid flagship SUV become a wonderful chapter in your life!

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"Xinzhou-made" rocket

Rockets are used as pens, and the sky is used as paper. In 95 days, the Wuhan "Xinzhou" rocket drew a beautiful arc in space four times in a row.

At 6:55 on September 25, 2022, the Taiyuan Satellite Launch Center successfully launched the Experimental No. 14 and Experimental No. 15 satellites into the air using the Kuaizhou-1A carrier rocket, "One Arrow Double Star", and the satellites entered the predetermined orbit smoothly. The Kuaizhou-1A carrier rocket carrying out the launch mission is the "Xinzhou-made" rocket located in Xinzhou Wuhan National Aerospace Industry Base (China Xinggu). This is the 18th flight of the Kuaizhou-1A carrier rocket and the fourth launch mission of this type of rocket in 2022.

Jiuquan on June 22, Xichang on August 23, Jiuquan on September 6, and Taiyuan on September 25. In just 95 days, the "Xinzhou-made" Kuaizhou-1A carrier rocket successfully carried out 4 launch missions in 3 places, achieving a "95-day four-game winning streak".

"After the’four consecutive launches’, there are still many rockets ready to be launched in the rocket industry park, and they are expected to be launched before the end of the year," said the head of the work special class of Wuhan National Aerospace Industry Base in Xinzhou District (hereinafter referred to as the "aerospace special class").

It is reported that since the Wuhan National Aerospace Industry Base was officially built in Xinzhou in 2017, China Xinggu has started the "aerospace speed" to the "third pole of China’s aerospace" on the new track of commercial aerospace. In January 2020, the Rocket Industrial Park was built into the first modern industrial park in China with an annual output of 20 rockets for final assembly and testing.

On May 13, 2021, Wuhan National Aerospace Industry Base Satellite Industrial Park opened, our country’s first small satellite intelligent production line was unveiled, and the first "Wuhan-made" satellite was officially launched. It is understood that the satellite industrial park has the ability to produce 240 small satellites per year. "This marks the arrival of the era of mass production of satellites in our country. The dream of’intelligently building ‘satellites like cars has come to life." The person in charge of the aerospace special class introduced.

The construction of another main industrial park in Xinggu, the electromagnetic protective materials industrial park, has also pressed the "shortcut". Last year, the partial assembly line was put into trial operation; this year, the final assembly line was officially put into operation. The electromagnetic protective materials produced in this industrial park can ensure that rockets are not disturbed by external electromagnetic signals during launch and satellites in space, and put on "protective covers" for rockets and satellites traveling in space.

Not long ago, the Xingyun project, a space-based Internet of Things constellation in our country led by Aerospace Science and Industry Space Engineering Company (the operator of the Satellite Industrial Park), is currently progressing smoothly and is expected to achieve small-scale networking in the near future. It is understood that after the Xingyun project realizes small-scale networking, the system will begin to promote the application of more than 10 key industries including containers, oceans, land disasters, meteorology, environmental protection, electric power, agriculture, emergency response, logistics, water conservancy, etc., to realize the leap from "trial" to "practical" of the Xingyun satellite system. In the future, Xingyun Project will complete a space-based Internet of Things constellation composed of more than 100 low-orbit communications satellites to realize the interconnection of everything on a global scale.

China Xinggu is building an "aerospace ecosystem" around the commercial aerospace sector. At present, China Xinggu is stepping up the construction of "four gardens and one center", namely to build an aerospace new material industrial park, a green ship manufacturing industrial park, an aerospace electronics industrial park, an aerospace information industrial park and an aerospace big data science and technology innovation center.

"The construction of’Four Parks and One Center ‘will further improve China’s Xinggu’aerospace ecosystem’ and promote China’s Xinggu to accelerate its station at the third pole of China’s aerospace." The person in charge of the aerospace special class said. (Text/Cheng Shuxiong, Liu Hui, Photo/Wu Yi, Ye Donghui, Tang Shi)

June 1st is not just a festival for children, but also a carnival for adults who maintain their childlike innocence.

This Children’s Day, Wahaha co-branded the national manga "Under One Person", shouting "Who is still not a baby?", conveying an innocent attitude to life. At the same time, it launched online and offline product promotion activities, gaining praise from consumers and also opening up the June 1 marketing volume.

From this joint move, it can also be seen that Wahaha is not only targeting real children on Children’s Day, but also young people who advocate national culture, and focusing on vertical circles is also one of Wahaha’s strategies to focus more on young people in recent years. How to organically combine the "childlike innocence" represented by AD calcium milk and the IP of Dareguo Manman has become the key to this joint name.

Fans who are familiar with the plot of "Under One Man" may be very easy to get the ingenuity of this Children’s Day joint name. The life of the anime heroine Feng Baobao is a mystery, and she is strong and powerful during the war, but her heart is pure and simple, and she can switch between the two forms of independence and innocence and cuteness at any time, which is very consistent with the idea of AD calcium milk to convey childlike innocence.

In the animation, Feng Baobao, Zhang Chulan, Zhang Lingyu, Wang Ye, Zhuge Qing and other protagonist group members also became smaller under the "magic" of AD calcium milk, and appeared in the classic 220g bottle of AD calcium milk with a cute version image. This is also the first time that 220gAD calcium milk has launched a joint packaging; while the 450mL large bottle packaging is the original character image of the animation, and at the same time customized new flavors of strawberries and peaches. The differentiated joint name makes the meaning of "limited" on Children’s Day stronger, and it can also attract the attention of consumers of different ages.

It’s not a good idea.Online and offline festivals are created at the same time, and "Mengqi" is linked to improve product promotion efficiency

When the protagonist group of "Under One Man" comes to Wahaha Amusement Park to celebrate June 1st, what kind of adventure will happen?

Since May 26, Wahaha’s June 1 marketing "horn" has been sounded in advance. With the release of Wahaha’s official Weibo official promotion of June 1 theme activities and animation TVC, Feng Baobao and other protagonists drank AD calcium milk and became childlike babies in Wahaha amusement park, interspersed with animation eggs to resonate with fans; at the same time, launched a Douyin Talent Challenge, launched interactive sharing gameplay with the theme of "Children’s Day is coming, quickly @the person who called you baby asks you to drink AD calcium milk", and took the lead in establishing the product promotion volume on the eve of June 1.

On June 1st, the joint version of AD Calcium Milk of "Under One Person" took the lead in opening the curtain of Wahaha e e-commerce promotion, and further enhanced the hot-selling topic through limited sales of joint peripherals; offline through the clock in limited-time paradise, Shanghai Lawson, family bag store activities created a comprehensive atmosphere of activities. It is worth mentioning that AD Calcium Milk also released the news of the joint character of Feng Baobao in "Under One Person" on June 1st, which will continue Q Meng’s childlike innocence in July.

Taking advantage of the Children’s Day node, Wahaha launched an online + offline "combination boxing" marketing campaign to further promote AD calcium milk series and new flavor products, continue to enhance brand exposure, consolidate consumers’ minds, and achieve a win-win situation between product volume and sales growth.

Continuous release of IP core, AD calcium milk weaving "childlike universe"

AD calcium milk was born in 1996, and its "debut" has never lost its popularity, and it has always been a strong single product of Wahaha. With its sour, sweet and rich milk aroma, it has been popular for more than 20 years and has become the "favorite" of countless young people. Its "childlike" and "underage" IP attributes have also gained a group of loyal fans who are obsessed with "cute style" and love "two-dimensional".

AD calcium milk obviously also knows its own advantages, and has carried out a systematic "plan layout". Since 2018, it has carried out IP-based integrated marketing, and has successively launched AD calcium milk-flavored moon cakes, zongzi, and ice cream, so that the classic taste of AD calcium milk sour and sweet breaks through the restrictions of the bottle body; subsequently, by cooperating with BilibiliWorld June 1st Manufacturing Festival, customized DIMOO packaging, and Teddy’s collection packaging, it continues to extend vertically to various circles such as trendy play circles and two-dimensional yuan circles, and at the same time strengthens the "Today’s Minor" IP. For a while, "June 1st will drink AD calcium milk" and "drink AD calcium milk in rows" have also become festive atmosphere scenes.

Today, AD calcium milk is still Wahaha’s well-deserved trump card. The best-selling performance for more than 20 consecutive years reflects the strong appeal of a classic beverage product across the time dimension. Wahaha’s official announcement to become the official non-alcoholic beverage sponsor of the Hangzhou Asian Games in 2021 also highlights the hard power and brand influence of established enterprises.

Adults are enthusiastic about June 1, which actually reflects the desire of contemporary young people to temporarily unload the burden of life and retrieve the simplicity and beauty of their childhood. "Who is not a baby yet?", the brand is using its own way to strive to locate the consumer group corresponding to the age group. Wahaha advocates for older children to break the shackles of age and return to their innocence from various angles.

Although the increase in sales is not small, Wei Xiaoli’s profit is more and more lost, and even further expanded.

Recently, NIO, Xiaopeng and ideal 2022 financial reports have been released. Data show that in 2022, NIO’s total annual revenue reached 49.27 billion yuan, an increase of 36.3% year-on-year; the annual net loss reached 14.437 billion yuan, an increase of 259% year-on-year; Xiaopeng’s total revenue was 26.86 billion yuan, an increase of 27.9% year-on-year; net loss reached 9.14 billion yuan, an increase of 88.1% year-on-year; ideal annual revenue 45.29 billion yuan, an increase of 67.7% year-on-year; net loss 2.03 billion yuan, an increase of 534.4% year-on-year.

In 2022, "Wei Xiaoli" delivered 122,500, 120,800 and 133,200 vehicles respectively, an increase of 34%, 23% and 47.2% year-on-year respectively. While the scale is expanding, the loss is also expanding, and the phenomenon of "the more you sell, the more you lose" still exists.

In this calculation, last year NIO sold a loss of 118,900 yuan, Xiaopeng sold a loss of 75,700 yuan, ideal to sell a car will lose 15,200 yuan.

Huatai Securities released a research report saying that "affected by the price cuts of Tesla and BBA, Wei Xiaoli’s short-term sales volume and gross profit margin may be further pressured."

continuous losses

Previously, Li Xiang had publicly stated that he would achieve a monthly income of over 10 billion yuan in 2022, and would also bid farewell to seven consecutive years of losses. However, according to the current trend, the ideal turning point is to increase losses rather than decrease them.

2022 is a big year for Li Auto’s products. Higher-end products mean higher added value and higher profit margins, but in fact, the ideal L9 has not achieved the desired effect in driving up gross profit margins.

Data show that Li Auto’s gross profit margin in the fourth quarter of last year was 20.2%, and the annual gross profit margin was 19.4%, compared with 21.3% in the previous year. In this regard, the official said that the reason for this phenomenon was due to the loss of Ideal ONE inventory provisions and purchase commitments last year.

What the official said was the ideal consumer rights controversy that occurred in the middle of last year, specifically because Ideal stopped production of Ideal ONE in order to pave the way for the upcoming L series new car, but they slashed the price of the car in order to clear the inventory, which made those Ideal ONE owners who bought cars before feel aggrieved, because the official sales had made them a similar promise of "no price reduction, no production suspension".

Finally, Ideal has to promise owners that it will add another three years (20G/month) of free traffic on the basis of the original data service, and extend the supply guarantee period of the original parts to 12 years to ensure that Ideal ONE owners are not affected by the discontinuation of the model.

However, the ideal vehicle gross margin of 19.1% is still high compared to NIO and XPeng Motors.

Li Auto is 44.11 billion yuan in the same period, the gross profit margin of cars is 19.1%, and the average price of bicycles is 331,000 yuan; NIO’s car sales revenue in 2022 is 45.5066 billion yuan, the gross profit margin of cars is 13.7%, and the average price of bicycles is 373,000 yuan; XPeng Motors is 24.84 billion yuan, the gross profit margin of cars is 9.4%, and the average price of bicycles is 206,000 yuan.

There are two core reasons for the increase in the scale of NIO’s losses. One is that the quality of profits has dropped sharply, and the other is that too much money has been spent. From making cars to changing electricity, to making mobile phones, batteries, and chips, NIO has almost laid out the entire car manufacturing industry chain, directly driving NIO’s R & D investment in 2022 to increase by 136% year-on-year, reaching 10.836 billion yuan.

The core reason for the poor performance of financial data is that Xiaopeng’s cars are sold less. For the whole year of 2022, XPeng Motors delivered 120,757 vehicles, an increase of 23.0% over 2021, only about 50% of the target was completed, and it was also overtaken by NIO’s 122,486 vehicles and the ideal 133,246 vehicles.

Challenges remain

In order to improve the current situation, XPeng Motors made significant adjustments to its internal organizational structure on November 30, 2022, establishing five virtual committees to open up communication channels across the company’s business lines to improve collaboration efficiency. At the same time, XPeng Motors co-founder Xia Heng resigned as an executive director of the company’s board of directors. *******cheng, the former vice president of XPeng Motors, chose to leave after being appointed as XPeng Motors CEO assistant, and Wang Fengying, the former general manager of Great Wall Motors, joined XPeng Motors as president.

Judging from the actions of XPeng Motors in recent months, it is undeniable that He Xiaopeng is indeed making a drastic reform. But so far, the change has not been significantly effective. Under He Xiaopeng’s plan, the company’s sales are expected to increase significantly from the third quarter of 2023.

On March 10, XPeng Motors launched the mid-term model of Xiaopeng P7 – the new P7i, but unlike the current car companies have reduced the price, the starting price of the new P7i 249,900 yuan is not only compared with Xiaopeng P7 without any decrease, but also increased by 40,000 yuan. In the eyes of industry insiders, such pricing may make XPeng Motors’ recovery more difficult.

In terms of NIO, after years of high R & D, heavy service, and high investment, NIO has gradually gained a place in the high-end market, but the problems facing it are still severe. After experiencing high growth, the scale growth rate has gradually declined, even lower than that of many new power automakers.

"According to the retail data of the China Automotive Center, NIO ranks first in China’s high-end electric vehicle market with a transaction price of more than 300,000, with a market share of 54.8%. In the high-end electric vehicle market with a transaction price of more than 400,000, the market share reaches 75.8%." Li Bin stressed at the performance conference that it is obvious that this is the most important trump card for NIO at present.

According to incomplete statistics, NIO has accumulated losses of over 90 billion yuan since its establishment, including a loss of over 4 billion yuan in just one quarter last year.

In order to get more sales, NIO launched NIO ET5 in December 2021 and began to grab the market downwards. However, perhaps for the reason of protecting the brand positioning, the minimum price of ET5 328,000 and did not fall below the 300,000 range, and although this car was placed high hopes by Li Bin, it cannot reach its target of 10,000 per month.

It is regarded as the first to achieve the ideal of profitability. In 2023, Li Auto’s sales target is 250,000 – 300,000 vehicles. At the same time, the operating income will impact the scale of 100 billion.

In order to further lower the price, Ideal L7 and L8 launched a cheaper Air version. Ideal also focuses on two high-voltage pure electric vehicle platforms this year, Whale and Shark, which can solve the problem of slow charging and achieve the same cost as the extended-range model.

"In less than a year, Li Auto has achieved full coverage of the $300,000 to $500,000 family SUV market. In 2023, Li Auto will challenge the 20% market share of the entire luxury SUV market in the $300,000 to $500,000 price range," Li Xiang emphasized in a conference call after the fourth quarter and full year 2022 earnings.

But it cannot be ignored that the entire automobile end point market is currently involved in a "price war", and multi-party extrusion will erode the living space of more new forces. Although Wei Xiaoli is full of confidence, the cruelty of the market may add further variables to this year’s planning.

　　"Wanda Group is considering the sale of 20 shopping malls in Shanghai, Jiangsu, Zhejiang and other places. Each project is seeking a valuation of about 700 million yuan to 800 million yuan, depending on the location and business. The price of a shopping mall in Shanghai may be as high as 1 billion yuan."

I still remember in August 2018, the news that "Zhao Liying is pregnant" was widely spread on the Internet, and the fans instantly fried the pot, and they couldn’t hold it in their anger.

In order to quell the anger of fans, Zhao Liying could only send a split picture and said"I don’t know what to say, give everyone a fork"This eliminated the "pregnancy storm" in the outside world.

Unexpectedly, by the beginning of March 2019, she and Feng Shaofeng had heard the news of giving birth. Calculating the time, Zhao Liying was actually more than 3 months pregnant when she "split", which was completely fooling fans.

Since then, Zhao Liying’s code name has changed from "Zhao Xiaodao" to "Split Actress", and her credibility has also decreased.

There is also Zhang Bichen, who disappeared in front of people in 2019. As a top singer, her business has been very busy, but she has rarely appeared this year.

Some fans questioned its studio, and the other party said"Zhang Bichen only went to work abroad temporarily and will return soon"…

Unexpectedly, in early 2021, she was found to have "secretly given birth to a child abroad for Hua Chenyu", and her going abroad to work was just an excuse.

Stars in the entertainment industry have actually lost 100% of their freedom from the moment they step into the entertainment industry.

Because their traffic, popularity and job opportunities are all bought by exposure, "freedom and privacy" is nothing to their fans.

Especially some of the top stars, they have a huge fan base, and they need the support of fans in their daily performances and activities, so their personal itineraries are basically transparent, and fans are accustomed to it.

However, if a top female star, who usually takes on plays very frequently and has a lot of fashion endorsement activities, suddenly disappears in front of people for more than half a year, fans will inevitably overthink it.

For example, a top-tier female star, Di Lizheba, has recently encountered such an embarrassing situation.

The cause is:

The day before New Year’s Day, the major stars are busy attending the major satellite TV New Year’s Eve party, such as Yang Mi, Yang Ying, Yang Zi and other actresses, all appeared in front of people.

But Di Lizheba seemed to have disappeared, without any sign of participating in the New Year’s Eve party.

You know, in the past few years, Di Lizheba has been the target of competition among major satellite TV due to her high popularity and high traffic.

Moreover, as long as there is a TV station where she appears, audience ratings will skyrocket, and her personal red carpet show, performance show, etc. will also become a hot topic the next day.

But at the New Year’s Eve party in 2023, Di Lizheba did not appear, and netizens began to envision various psychedelic fantasies.

Then, a big V on the Internet broke the news and said:A top-tier female star has not taken a job for more than half a year and is busy giving birth. She will announce the birth of a child next year.

There are not many people who can be called "first-tier top female stars" in China Entertainment, and Di Lizheba is the only one who has not taken a job for more than half a year.

Although Di Lizheba had posted a few personal selfies during Christmas, most of them were dressed in thick, heavily concealed clothing, which was completely different from her previous sexy style.

The netizens who know Reba must know that she and Yang Mi are both from Jiaxing, and their company likes to send sexy body photos of female artists the most, and the effect is very good, and fans also like to see them.

But recently, Reba has been uncharacteristically, always posting some photos of loose clothes, and even when he appeared at the airport, he desperately pulled his clothes to cover his stomach, which has aroused the speculation of netizens.

Just as the market was buzzing, Reba appeared in time, posted a selfie showing his small waist on the Internet, and also posted a few food photos saying:Today, eat and drink enough to exercise lightly.

It can be seen from the photo that Reba’s abdomen is flat, his body is hot, and there is no sign of pregnancy at all, which seems to be an indirect response to the rumors.

However, the netizens who had been deceived many times by the celebrities directly expressed "disbelief" this time!

Because this selfie, maybe Reba prepared it before, just waiting for this kind of moment to be released, it is not convincing at all.

What’s more interesting is that after Reba posted this selfie of his abdominal muscles, he was quickly slapped in the face by netizens.The background paper on the wall behind her selfie is exactly the same as the selfie Huang Jingyu posted before!

Reba and Huang Jingyu had been rumored to have an affair before. Although neither of them admitted it, netizens still found clues from some clues.

And this time, the "same selfie background wall" seems to be more illustrative of the relationship between the two. Combined with the "news that Reba is suspected of being pregnant", the authenticity has increased a bit.

However, no matter how big the turmoil in the outside world was, Reba’s studio seemed to be hidden, completely ignoring the attacks on his artists from the outside world, like a shrinking turtle who didn’t dare to say a word.

At this time, some fans jumped out and angrily scolded, "Jiaxing is unreliable if Reba’s studio doesn’t do anything. Such a popular female star doesn’t even give her a job. It’s a completely bad attitude, and it’s not worthy of Reba. Hurry up and change studios!"

Another fan jumped out to argue: "The studio has already arranged a foreign job for her, it seems that she is going to fly to Denmark to watch the show."

Uh… This explanation reminded fans of Zhang Bichen, who went to work abroad in 2019, and finally returned to China with a child.

Could it be that Di Lizheba also wants to imitate Zhang Bichen and become a "female star who secretly gives birth to children"?

Then, some netizens posted the few itineraries of Reba in the second half of 2022, but they seemed very confused.

From the first enchanting dress to the later coat, he still tried his best to cover his stomach unnaturally while walking, which was very wrong no matter how he looked at it.

In fact, it’s not surprising that fans think too much, because not participating in activities or filming for more than half a year is not normal for a female star like Di Lizheba who likes exposure.

Reba’s last filming was on the cast of "Public Prosecution Elite" in the summer of 2022. After finishing in June, she has never been in the group again.

In addition, she was not seen in all the fashion events in the second half of the year.

At the end of 2022, when I was writing about some fashion event female stars competing for beauty, readers commented below that "the red carpet without Reba is not interesting". I just found out that Reba has indeed not participated in any fashion events, which is a bit strange.

At present, the controversy of Di Lizheba’s pregnancy continues to escalate, and fans are unanimously demanding"Studio, please make your travel schedule as soon as possible and arrange your work plan for the New Year. Don’t delay the development of Reba."…

In fact, the fans didn’t have any opinions about the studio, they just wanted to see their idol appear and break through the pregnancy storm outside.

You know, a female star who is just 30 years old is at the peak of her development. If she gets married and has children at this time, she will definitely lose her previous aura and popularity, and her subsequent development will also be greatly affected.

Just look at Zhao Liying to know this.

Before giving birth, Zhao Liying’s face was full of spiritual energy and her eyes sparkled. However, since she got married and had children and quickly divorced, Zhao Liying was like a puppet who had been drained of spiritual energy and was no longer as smart as before.

Especially the tiredness on her face and the vicissitudes in her eyes, no matter how hard she tried, she couldn’t stop it. She could only change the scene and walk the route of a strong woman.

Although Zhao Liying’s current development is also very good, her appearance and figure are still online, but compared with before she was unmarried, she is still one heaven and one earth.

If you really want to get married and have children, you can share it with your fans openly. Although you will definitely face the phenomenon of powder removal, at least it will be easy to appear in the future, and fans will understand slowly.

However, if you have a new plan for your life, but you continue to deceive in various ways, you will only hurt the hearts of fans, slap yourself in the face, and ruin your reputation.

– END –

Responsible editor:

All media reporter of Yangcheng Evening News, Gong Weifeng

On the afternoon of April 19, the 11th season press conference of Zhejiang Satellite TV’s "Run" was held in Guiyang. Yangcheng Evening News reporters were invited to participate in the press conference and witnessed the enthusiasm and touching scene. On the same day, members of the brothers group Li Chen, Zheng Kai, Sha Yi, Bailu, Zhou Shen and Fan Chengcheng appeared. Yang Ying was absent from the press conference due to filming, and specially recorded VCR to send blessings in the air to fill the memory value. It is reported that the first program of this season will land on Zhejiang Satellite TV at 20:20 on April 21, and will be launched on the "Z TV" client side at 20:50.

[A] New season: Brother group sports surge

Last week, the 11th season of Zhejiang Satellite TV’s "Run" aired the pilot film. In the program, members of the brother group and flying guests gathered in Chengdu to start a fantasy journey. After the broadcast of the program, the audience ratings reached the top strongly, and the topic of go LIVE caused heated discussions among netizens.

Director Yao Yitian revealed that the theme of this season is a beautiful fantasy journey: "We will capture the most sincere life state of people at the moment, and the audience now likes simple and pure content, so as to obtain the most primitive energy and happiness. This season’s journey, the theme and content of each issue will always bring freshness to the audience, and there are many patterns that did not appear in the previous ten seasons." He gave an example: the theme of the show can be seen in the pilot: "We walked into Chengdu to explore the Jinsha Ruins Museum, presenting the ancient Shu civilization, full of mystery." He also introduced that the "National Karaoke Contest" they filmed in Guiyang used 400 microphones. "These things, we don’t usually do, but sometimes it’s so crazy." In addition, Yao Yitian revealed that this season’s program team will also visit Jiangsu, Zhejiang, Shanghai, Northeast China, and go abroad.

At present, the eleventh season of "Run" is nearly halfway through the recording. Talking about their feelings, members of the fraternity group have expressed that the new season’s exercise volume is very large. Bai Lu said: "The program team considers our usual exercise volume and encourages us to live a healthy life. Maybe some people (Sha Yi) don’t exercise at ordinary times, and the new person (Fan Chengcheng) doesn’t seem to exercise either, but now we often do aerobic exercise all day." Zheng Kai joked that he is paid to exercise, and he usually does not have to go to the gym: "This season, every recording has filled up the exercise volume. My WeChat steps are no less than 10,000 steps a day, and my legs are often congested and swollen."

Sha Yi was the oldest and the weakest of the brothers, but the program didn’t give him the green light either. "The first day of recording in Guiyang was very strenuous," he said. "At dinner in the evening, Yao Yitian asked me distressingly if my body could eat enough. I said that I was a little weak, maybe I was at a critical point, but the other brothers should be okay. Yao Yitian said he would definitely take care of me. But after recording yesterday, I was so tired than the day before yesterday that I didn’t think about it for me at all."

As the biggest change in the staffing of the Brotherhood this season, the addition of Fan Chengcheng, the first member of the post-00s generation, can be said to have attracted much attention. Fan Chengcheng showed great strength in the pilot, and his familiar personality allowed him to quickly integrate into the team. Fan Chengcheng also felt the intensity of the show, and said with a wry smile: "They told me that they tore up the famous brand three times in the last season, but this season they have recorded almost half of it, and they have torn up the famous brand five times. Yao Yitian may not have a clear understanding of my body, or he may think that I am young and can tear it." He also joked that he just took pictures of going to the gym two days ago, and soaked in it for almost four hours. "I came out after taking a set of photos."

[B] The tenth year: "Let’s Run" enters its teenage stage

At the press conference, a review video of the ten seasons of "Run" touched the audience. In the past ten years, the Brotherhood has crossed the Yangtze River, played the chorus of the Yellow River, launched a food defense war, opened the window of She culture, ran into the United Nations, and harvested the roses of "picking up the season" time… Looking back at the past, Li Chen, a member of the early Brotherhood, once choked up: "Every time I was with them, I didn’t dare to look at the previous pictures, and when I saw them, I felt very touched."

Zheng Kai, who is also an elderly member of the Brotherhood Group, sighed: "We often hear many children say that I was still in primary school at that time, and now I am in college; I was still in college at that time, and now I have a family. So many brothers have come and gone over the years, but we’run one day, brothers for life ‘. Those who have run together are brothers, and all the accompanying audiences are also brothers. I hope more audiences will grow up with us and continue to write the story of’Running Man’."

Yang Ying, who was absent from the press conference due to filming, sent a VCR to share her ten-year experience: "The audience who has always supported us in front of the big and small screens, it is your company that has allowed our show to reach the eleventh season. Ten years have gone hand in hand, and ten years have been together."

Jiang Minhao, a member of the Party Committee and deputy director of Zhejiang Satellite TV, compared "Run" born ten years ago to "newborn", and after growing up, it has entered the "juvenile" stage. Whether it is the newly established exclusive interactive community "Run Youth Tribe" on the "Z Vision" client side, or more new program ideas will inject fresh blood into the "Run" IP, "We are still starting".

For his part, director Yitian Yao says that Run is almost his youth: "When we do it very purely and sincerely, the result naturally becomes what everyone likes."

[Interview]

They had something to say about Running Man…

Li Chen: I am often moved to tears

When it comes to the biggest change, Li Chen believes that his heart is gradually settling, and he will be moved by the moments of the past: "The program team often arranges to play clips from the past, and after the broadcast, everyone will look at me, and then see an old tearful me." He also felt the change in the program mode: "Although I have good physical fitness and can work hard to tear the famous brand, the game has been upgraded. In one episode of this season, I have to judge whether I can tear the other party’s famous brand. Now, I have to not only maintain my physical fitness, but also use my wisdom."

Zheng Kai: I ran with the videographer

Recently, Zheng Kai has explored sports such as football, tennis and golf, and has also won the first place in the community. "All the sports I do are to have a good body, to perform better," he says. He sees the power of example in the follow-up videographer: "I often find in the gym that the teachers of the follow-up camera team sometimes run on the treadmill with machines and dumbbells." Before filming this season, Zheng Kai and the follow-up videographer said: "This season I am ready, you let go and run." In the show, Ma Boqian chased Zheng Kai, and he and the videographer looked at each other. Zheng Kai noticed that the videographer immediately adjusted the way he carried the camera. "He knows how to run faster and more steadily with the machine, which is very professional."

Fan Chengcheng: I was transferred from "Hi Fangpai"

Talking about the reason why the Airborne Brothers became a permanent guest, Fan Chengcheng revealed: "I said in’Hi Fangpai ‘that the station gave all the golden recording time to’Running Man’, and’Hi Fangpai ‘was recorded in summer. It’s too hot! It really doesn’t work, our people from" Hi Fangpai "should go to’Running Man’! As a result, Yao Yitian got me over. I am very happy to play with everyone and bring happiness to more people." Li Chen spoke highly of Fan Chengcheng’s performance: "He can sing, dance, speak, quickly integrate into the show, and his acting career has also developed very well. Running Man will bring many challenges to artists. As for whether he performs well or not, I believe everyone will have satisfactory answers after the show is broadcast."

Zhou Shen: The more unfamiliar you are, the more treasures you can unearth

This season, the program team came to Guiyang. As a native of Guiyang, Zhou Shen was very surprised and worried: "I am very happy to let the audience across the country know Guiyang, and I am also worried that everyone will not like the food and beauty of Guiyang introduced. In my heart, Guiyang is a treasure city. The more unfamiliar everyone is, the more treasures they can dig."

Sha Yi: Willing to participate in children’s favorite programs

In 2014, Sha Yi had already started chasing "Let’s Run", and his two children were huge fans of the show. "As a father, I would like to participate in the show that my children like." In the show, Sha Yi’s physical strength is not a strong point, but he insists on participating in competitive sports, "for me, it is a very honored thing." He joined the show from the eighth season and has been participating in the four seasons. He feels that the format of the show is increasingly rich: "At first, it was focused on competition, but now there are many stories and reasoning, and people of different ages can find the high point." In the past, Sha Yi often "lied" on the show, but this season is not only not easy to deceive, but also a little overkill. "I have been a good person for several episodes, but I can’t argue. I hope everyone can give me a chance to be a new person."

White Deer: Holding Zhou Shen’s neck and calling him to sing

In the show, White Deer once named himself "Queen of Hengdian Songs" during the song name guessing process. Talking about this title, she said: "I listen to a lot of songs, so I am more confident. However, the king of songs here is Zhou Shen." Zheng Kai broke the news: "White Deer often pinches Zhou Shen’s neck and calls him to sing. Zhou Shen is tired enough after one day of recording the show, and he has to sing with White Deer in the evening. When he wakes up the next day, his throat is smoking." Zhou Shen added: "White Deer really likes music, she tells me what songs she likes, and we will sing together." White Deer couldn’t hide his admiration: "You know, it is not so easy to listen to Zhou Shen sing at ordinary times. I finally got the opportunity to enjoy it." Zheng Kai went on to say a homophonic meme: "Bailu can participate in the music variety show, but I don’t know if it will be recorded for nothing."

[Opening]

In the world of light and shadow, every gorgeous turn of the stars carries the eyes of countless audiences. However, shining under the spotlight, they are also facing the ups and downs of their career path, just as the recent focus of the film industry – Ruan Jingtian’s new film, seems to be experiencing a storm. "Ruan Jingtian’s new film has eaten one after another", the short eight characters, like a narrative poem of ups and downs, reveal the many difficulties encountered by this powerful actor on the road of artistic exploration. However, it is these bumps that may be the only way to achieve a masterpiece and create a deeply rooted character.

[Text]

One Cut: The Hard Journey of Screenplay Polishing

The soul of a movie lies in the script. According to industry sources, the script of the new film that Ruan Jingtian participated in this time has undergone several subversive revisions, from the story framework to the character setting, all of which have undergone repeated scrutiny and reconstruction. The deep collision between the screenwriting team, the director and the actors is like a battle of ideas, and the change of each draft is a deep excavation and reshaping of the core of the story. Ruan Jingtian himself is also deeply involved in it, overthrowing himself several times and reinventing the characters. This persistent pursuit of art, although the script polishing process is full of hardships, also indicates that the new film will present a richer and more diverse character style and emotional depth.

Re-cutting: The wind and rain of the shooting process

During the filming, the crew encountered many unpredictable difficulties. Bad weather, venue changes, technical difficulties, etc. followed one after another, just like the many obstacles encountered by the protagonists in the film, testing the adaptability and collaboration spirit of the entire team. As the lead actor, Ruan Jingtian, is even more of a leader. Whether he insists on shooting in the wind and rain, or repeatedly speculates on the role in the cold wind of the night, his dedication has won unanimous praise from the crew. These bumps in the shooting process not only tempered Ruan Jingtian’s acting skills, but also gave the new film a real and moving vitality.

Three cuts: the excellence of post productin

The post productin of a film is a key part of transforming the pre-shot material into light and shadow magic on the screen. However, the new film also encountered challenges during the post productin process. The complexity of special effects production, the control of editing rhythm, and the meticulous design of sound effects require meticulous adjustments and polishing. Ethan Ethan actively participated in the post-production discussions, working closely with directors, editors, sound effects engineers, etc., to achieve perfection in every detail. This adherence to artistic quality makes the new film more and more prominent in its unique artistic charm despite the twists and turns in the post productin stage.

[End]

"Eating one cut after another" is not a pejorative meaning for Ruan Jingtian’s new film, but a glorious medal. It witnesses the whole process of the film from conception to birth, and records the reverence and dedication of every participant to art. We have reason to believe that it is these ups and challenges that will inject deeper emotional heritage and artistic value into the new film. When the big screen lights up, the audience will have the honor to witness how Ruan Jingtian forges ahead in adversity, and how he creates another deeply rooted character image with tenacity and talent. At that time, all the "one cut after another" will be turned into shining stars, illuminating the depths of the hearts of fans.

Responsible editor: