Glory Zhao Ming： Now making AI phones can’t bypass Magic.

On March 18th, 2024, the flagship new product launch conference of Glory Spring was held in Beijing. At the conference, flagship new products such as RSR Porsche Design, Glory Magic6 to Zhen Edition and Glory MagicBook Pro 16 were released. After the meeting, a media group interview was held in honor.

In the interview, Zhao Ming, CEO of Glory, introduced the product positioning of the Porsche design version of Glory Magic6 RSR and the innovative design and features of Glory’s own products, and responded to the hot issues concerned by the participating media. Let’s summarize the contents of this group visit from three angles: AI, Porsche design cooperation and continuous R&D investment.

Now doing AI mobile phones can’t bypass Magic’s glory and deepen platform-level AI capabilities.

On many previous occasions, Zhao Ming has repeatedly said that Glory is constantly developing platform-level AI capabilities. He emphasized that HONOR’s AI capability is not only reflected in the convenience of daily use, but also shows its unique advantages in cross-system and cross-device integration solutions.

First of all, based on its AI four-tier architecture, HONOR can deeply learn and understand users’ habits and needs in daily use. Through the daily interaction of users, such as reading, listening to music and using various services, the mobile phone can continuously carry out AI training, making it more and more "smart" and more understanding of users. This massive accumulation of training data makes HONOR perform best in the diversified bearing of AI services.

Secondly, HONOR’s AI capability is not only at the application level. Glory is more committed to deep AI layout at the operating system level, which is a long-term and steady strategy. This layout not only improves the user experience, but also lays a solid foundation for the growth of AI capability in HONOR.

In addition, HONOR has also made an important breakthrough in cross-system and cross-device AI interconnection. Through the unified account of MagicRing, users can seamlessly switch between different devices to realize resource sharing and collaboration. This concept of "fat terminal" integrates HONOR, tablet, notebook computer, wearable device and IOT products into a whole, which greatly improves the efficiency and convenience of users.

To sum up, HONOR’s AI ability is reflected in its ability to deeply learn and understand users’ needs, the deep layout at the operating system level, and the integrated solutions across systems and devices. The comprehensive function of these capabilities makes HONOR have outstanding performance in providing personalized and intelligent services, bringing unprecedented convenience and comfort to users.

At the same time, I also answered the media’s questions about Glory’s progress in the application of AI technology to mobile phones and PCs, and hoped to understand Glory’s definition of AI mobile phones and future planning.

In this regard, Zhao Ming said that the first generation of Magic mobile phone "opened the door of mobile phone wisdom", which was the originator of AI mobile phone and had a far-reaching impact on the later development of AI mobile phone. Glory’s AI layout is clear and complete, consumer-centered, and uses AI to manage and allocate various resources to achieve cross-system and cross-device interconnection.

Zhao Ming further elaborated the concept of "fat terminal" introduced by Glory in the era of cross-operating system and cross-device, that is, HONOR, tablet, notebook computer, wearable device and IOT products under the same account can be integrated into a complete device to realize resource sharing and allocation. He exemplified the convenience brought by this integration, such as calling the mobile phone camera when using a notebook, or using the tablet as a secondary screen. When going out, the watch can be used as a connection point with a notebook or mobile phone at home, and the AI computing center can be used to send instructions and receive results.

Zhao Ming emphasized that Glory has a grand vision for the future AI technology and is committed to bringing consumers a more convenient, intelligent and Magic experience.

Without reference to Huawei Porsche Edition, pricing is mainly based on the value of its own products.

In the interview, some media asked about the pricing of the Porsche design version of Glory Magic6 RSR based on what factors? Did you refer to the pricing of Huawei Extraordinary Master Edition? In this regard, Zhao Ming said: The pricing did not look at Huawei’s extraordinary master edition. In terms of glory, the Porsche design of Magic6 RSR was considered from the innovative design of its own products and the whole series.

Zhao Ming mentioned that for the glorious Porsche design, it is not only a bearing of innovation, but also a limited edition of design, because every generation of Porsche design, from the perspective of overall sales, glory is still located in the limited edition of design. Not every generation or every product will be launched. When the generation of glory and Porsche have many innovations at the same time, and different innovations need different products to carry, for example, this generation of glory has launched the version of glory and the Porsche design version at the same time.

The Porsche design version of Glory Magic6 RSR has unique advantages in technological innovation and design. For example, the innovative technology of double-stack series OLED architecture screen is adopted, and the display effect and user experience brought by this technology are also important factors to be considered in pricing. At the same time, the addition of Porsche design has also brought a unique aesthetic design to the mobile phone, making this version more unique and attractive in appearance.

In addition, the relationship between market supply and demand is also an important factor affecting pricing. For example, the dual-stack series OLED architecture screen used in the glory Magic6 RSR Porsche design version has difficulties in supply, so it will also increase the hardware cost of the glory Magic6 RSR Porsche design version.

Glory R&D investment is as high as 11.5%, insisting on long-term and deep-rooted platform-level AI.

In the interview, Zhao Ming mentioned that Glory has maintained a high R&D investment ratio in recent years, which specifically means that Glory’s investment in R&D accounts for a high proportion of the company’s overall sales revenue. According to Zhao Ming’s description, Glory’s R&D investment accounted for 10.5% of sales revenue in 2021, 11% in 2022 and 11.5% in 2023. Such a high R&D investment ratio is very prominent in all terminal companies. In the future, with the growth of income in 2024, glory’s R&D investment may exceed 11%.

This high R&D investment ratio has a far-reaching impact on the competitiveness of glory products. First of all, high R&D investment means that Glory has more resources for R&D and innovation of new technologies, so as to achieve more breakthroughs in product design and function. For example, the Porsche design version of Magic6 RSR displayed by Glory at the press conference adopted Tandem double-stack series screen innovation solution, and the realization of this innovation is inseparable from a large amount of R&D investment.

Secondly, high R&D investment has also improved the product quality and user experience of glory. Through continuous R&D and optimization, glory products have been significantly improved in performance, battery life, photography, screen display and so on, thus meeting consumers’ demand for high-quality products.

In addition, high R&D investment will also help Glory to establish a leading position in technology in the market. With the continuous progress of science and technology, consumers have higher and higher requirements for the performance of smart devices such as mobile phones. Glory has won the trust and recognition of consumers in the market by increasing investment in research and development and constantly introducing innovative and leading products.

At the same time, glory is also insisting on deepening the platform-level AI capability, which spans multiple devices and systems and realizes cross-system and cross-device interconnection. This ability enables glory devices to work together better and bring users a smoother and more efficient experience.

Secondly, glory’s platform-level AI capability has powerful computing power and low power consumption. By optimizing algorithm and hardware design, glory devices can reduce power consumption and extend battery life while ensuring performance. This enables users to use the device for a longer time without worrying about the problem of running out of power.

In addition, glory’s platform-level AI capability also has real-time electronic fence function. This means that glory devices can perceive the user’s environment and needs in real time, and provide personalized services and recommendations accordingly. This ability makes the glory equipment more intelligent and can better meet the needs of users. Glory’s platform-level AI capabilities are still constantly developing and improving. With the continuous progress of technology and the constant changes of the market, Glory will continue to invest in research and development, improve the performance and stability of platform-level AI capabilities, and bring users a better experience.

summary

It can be seen that Glory has demonstrated its strong innovation ability and technical strength at this conference. In an exclusive interview, Glory Zhao Ming also introduced how Glory can continuously promote the development of the industry through high R&D investment and continuous technological innovation, realize the upgrade of consumer experience, and invest in the long-term development of AI mobile phones. In the future, we can expect glory to make more breakthroughs and achievements in screen eye protection, Porsche design cooperation and platform-level AI capabilities.