Cold towels selling smart home appliances are not very powerful. The ＂explosion＂ is still a bit weak.

On hot days, tourists in the West Lake Scenic Area are "fully armed".

　　Zhejiang Online August 12th (Zhejiang Daily reporter Zhang Hui)Although the industry has been in beginning of autumn, the high temperature began to make a comeback on August 10th. The best seller in hot weather must be air conditioning. Affected by this year’s hot weather, air conditioningSignificant progress has been made in "destocking". According to the statistics of Aoweiyun. com, in 2015, the inventory of the air-conditioning industry reached 40 million units, a record high. By the end of June 2016, the inventory of air conditioners had dropped to about 30 million units.

　　In addition to air conditioning, what summer cooling tools are popular on hot days? What is the ability of Zhejiang manufacturing to fight in this hot weather? The reporter’s investigation found that in order to deal with "destocking", many air-conditioning companies "bet" on smart products, but the effect needs further observation.

Tourists walk on the Bai Causeway of Hangzhou West Lake with umbrellas.

　　Ice cream and sunscreen

　　The search volume has increased significantly.

　　The reporter checked the data of Hangzhou Meteorological Observatory and found that it entered the initial stage on July 17 this year and ended on August 25, and the "dog days" lasted for 40 days.

　　In this "Ge You Paralysis" summer vacation, except for a small number of people such as students, teachers, full-time wives and retired people, most people have to learn the taste of the poisonous sun, so various heatstroke prevention artifacts have emerged. On Taobao. com, Liushen toilet water, Tiger head cooling oil and essential oil have all become hot-selling products. Ice silk sunscreen gloves, sunscreen masks, isolation cream and skin clothes have become hot items for girls; Parents are busy hoarding summer cold stickers and ice cushions for children who are undergoing military training; With the expansion of the "fun run" team, magic cold towels that can help runners absorb sweat and dry quickly are also selling well …

　　This summer is too hot, which has almost become a common feeling of Zhejiang people, and the amount of online shopping data is also soaring. According to the data from Netease Koala and YEATION, the first-floor Shui Pi mat is 9 times more expensive than ordinary straw mats, and the unit price is 2,199 yuan, and the market response is also very good this year.

　　According to a set of data provided by Alibaba, the number of searches for "ice cream" by users in Zhejiang Province has increased day by day since the second day of Tmall’s July 18th, and the search increase has reached 49% within one week of the 25th. Since July 22, the search volume of sunscreen has also increased significantly, increasing by 26.8% in three days.

　　Air-conditioning sales are growing rapidly.

　　The order has been placed in October.

　　The data shows that the so-called heatstroke prevention tools, including small fans, are defeated in front of air conditioners. From July 23 to 24, the sales of Tmall air-conditioning category increased by 470% year-on-year, and the average daily sales increased by 81.3% compared with the first ten days of July. In addition to air conditioning, the sales peak of refrigerators is also ahead. This summer, the peak of the refrigerator appeared from July 11th to 13th, an increase of 163% over the same period last year.

　　Hangzhou Shangbai is a Tmall gold medal seller who operates household appliances of Midea, Haier, Little Swan and other brands. Feng Jiru, the general manager, told reporters that compared with the festivals of e-commerce wars such as "double 11" and JD.COM 618, only air conditioners are best sold in summer. But air conditioning is the only category they don’t do. The reason behind it lies in the high inventory in the air-conditioning industry.

　　Thanks to the high temperature this year, the air-conditioning industry has picked up slightly, which is mainly due to the sharp increase in online sales, and offline sales are still in a state of decline. Jiang Lihui of Ningbo Oaks Air Conditioning told reporters that Oaks achieved 150% year-on-year growth in July, with a cumulative increase of 130%. Jiang Lihui believes that this year’s weather is quite strong, and the company’s measures to improve product quality have reduced the inventory to the lowest level in history.

　　Busier than air-conditioning manufacturers are air-conditioning accessories manufacturers. Sanhua Group produces air conditioning core accessories. At present, the core components of many international and domestic first-line brands use Sanhua products. Chen Yuzhong of the commercial business department of Sanhua Co., Ltd. told reporters that the peak sales season began in June, and the original production capacity of 400,000 was raised to 600,000. The pressure is still great, and orders have been placed in October. In order to improve the environment for workers to work overtime, Sanhua is urgently installing a sprinkler at the top of the workshop.

　　Smart home appliances have large space.

　　Key technologies to be broken through

　　If there is no high temperature, how to solve the high inventory of air conditioners? How to transform home appliance enterprises? The companies interviewed mentioned smart products in unison.

　　"August 1 can be said to be a historical turning point in the air-conditioning industry." Wu Wenxin described it at the recent annual meeting of the United States. He told the media that Midea air conditioners upgraded smart products across the board and gradually eliminated non-smart products. In terms of channels, Midea Air Conditioning will also set up "smart experience zones" in more than 30,000 retail outlets across the country, and carry out the popularization war of smart air conditioners through the "trade-in" activity of smart air conditioners. In order to break through the current "fragmented" situation of smart home appliances, Midea also invited JD.COM, Suning and other channel providers and Xiaomi Huawei and other Internet vendors at this annual meeting, in an attempt to speed up the popularization of smart air conditioners by opening up the industry chain.

　　Betting on smart products is not only beautiful, but Haier is the first to explore smart home appliances in the industry. On August 2, Haier announced the achievements of building a big data cloud platform for smart air conditioners at the press conference, also with the theme of intelligence. It is said that Haier’s smart air conditioning market has accounted for more than 60%.

　　Wu Dingjian, executive vice president of Suning Air Conditioning Company, said in an interview that consumers’ recognition of smart home appliances was low in the past. The fundamental reason was that smart home appliances did not really solve the pain points and rigid needs of consumers. From the market point of view, the real intelligent air conditioner with human body sensing and other functions still needs a process before the market breaks out. According to Wu Dingjian, at present, in Suning channel, air conditioners with wifi remote control function (basic intelligence) account for 40% of online sales. In the next three to five years, the proportion of wifi remote control intelligent air conditioners in the whole industry is expected to rise to 70%.

　　Hu Zhenping, CEO of Yuechen Technology, bluntly said that it is necessary to turn on the air conditioner and water heater at home earlier on the way to work, but these are not just needed. "Smart home appliances began to face the domestic market in 2000. At present, the installation of systematic smart home appliances is still a minority market, and the user experience is not very good. " Hu Zhenping believes that the main reason is that there is no breakthrough in key technologies such as voice recognition, gesture recognition and image recognition, and smart home appliances are still in the era of single products, and the products have not formed a scale.