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　　CCTV News:On October 20th, the State Council held a press conference on the development of industry and informatization in the first three quarters of 2023. Zhao Zhiguo, spokesperson and chief engineer of the Ministry of Industry and Information Technology, introduced the development of industry and information technology in the first three quarters.

　　Zhao Zhiguo said that in the first three quarters, the development of industry and informatization was generally stable, the industrial structure was continuously optimized, new kinetic energy and new advantages were continuously gathered and enhanced, the vitality of innovation and development was continuously released, and high-quality development achieved positive results.

　　First, the industrial economy has recovered. We have implemented a series of steady growth policies "combination boxing" issued by the State Council, and constantly stabilized the industrial economy to resume its development momentum. From the main economic indicators, it has the following characteristics: industrial production has grown steadily. In the first three quarters, the added value of industrial enterprises above designated size increased by 4% year-on-year, and the growth rate was 0.2 percentage points faster than that in the first half of this year. The proportion of added value of manufacturing industry in GDP has remained basically stable, and investment in manufacturing industry has continued to grow, and the growth rate has gradually accelerated since July. The efficiency of enterprises has been accelerated. Among them, in August, the profits of industrial enterprises above designated size increased by 17.2% year-on-year, and the operating income and profits all turned from negative to positive.

　　Second, the high-quality development of the manufacturing industry has taken solid steps. We vigorously promoted the accelerated development of advanced manufacturing industries. In the first three quarters, investment in high-tech manufacturing industries increased by 11.3% year-on-year, which was 5.1 percentage points higher than investment in manufacturing industries. Accelerate the cultivation of new products, new industries and new formats, achieve rapid growth in new energy vehicles, photovoltaic products, aerospace vehicles and equipment, and continue to lead the shipbuilding industry in the world. Accelerate the process of digital transformation, promote the scale expansion and level improvement of smart factory construction, and have built nearly 10,000 digital workshops and smart factories. Create new scenarios, new solutions and new models for intelligent manufacturing, and achieve remarkable results in industrial quality improvement and efficiency improvement.

　　Third, the information and communication industry has maintained steady growth. We continue to give play to and consolidate the advantages of the information and communication industry and support high-quality economic and social development. In the first three quarters, the telecom business revenue increased by 6.8% year-on-year, and the total business volume increased by 16.5% year-on-year. The network infrastructure has been continuously consolidated. By the end of September, 3.189 million 5G base stations had been built, with 145 million gigabit broadband users. The network service capacity has been continuously upgraded, with the total computing power reaching 197 trillion floating-point operations per second, and the mobile network IPv6 traffic accounts for 58.4%. Innovative and integrated applications have been comprehensively deepened. 5G applications have been integrated into 67 categories of national economy. There are more than 7,000 "5G+ Industrial Internet" projects nationwide, and the number of mobile Internet of Things terminals has reached 2.22 billion. The people’s livelihood of Pratt & Whitney has been steadily improved, and 1924 commonly used websites and apps, over 140 million smart phones and smart TVs have been promoted to complete the aging transformation.

　　Fourth, the development of small and medium-sized enterprises has achieved remarkable results. We strengthened policy support and implemented some measures to help small and medium-sized enterprises to stabilize their growth and adjust their structural strength. In the first three quarters, many key indicators of the economic operation of small and medium-sized enterprises rebounded. Strengthen service support, and carry out the SME service action and SME service month. Strengthen digital transformation, select and publicize the first batch of 30 pilot cities for digital transformation of small and medium-sized enterprises, and promote the deep integration of digital economy and real economy. Strengthen the cultivation of high-quality enterprises, and cultivate a total of 103,000 specialized and innovative small and medium-sized enterprises, 12,000 specialized and innovative "little giant" enterprises, and 200 characteristic industrial clusters of small and medium-sized enterprises, playing an important role in strengthening the chain.

　　Generally speaking, although the current industrial economy is facing difficulties such as insufficient demand, the long-term positive fundamentals of China’s industrial economy are still stable. In particular, the successful convening of the National New Industrialization Promotion Conference has injected a strong impetus into the development of the industrial economy, and we are fully confident that the industrial economy will further pick up and improve.

　　On Monday, Tesla (TSLA.US) rose 6.14% to $463.02, a record high, with a total market value of $1.49 trillion. Musk’s worth soared by $19.2 billion overnight. According to the Bloomberg Billionaires Index, as of Monday’s close, Musk’s net worth reached $474 billion, which has soared by $245 billion year-to-date. The day before, Dan Ives, an analyst at Wade Bush Securities, raised Tesla’s target price from $400 to $515, making it the highest target price on Wall Street. He also gave a target price of $650 under the "optimistic scenario", which will make Tesla’s market value reach about $2.1 trillion.

　　BEIJING, Beijing, March 22 (Reporter Zhang Xi) Only half a month after its release, the film "ip man 3" waited for a paper ticket from the National Film Market Special Governance Office — — It is alleged that there is a phenomenon of false ostentation and extravagance in abnormal time. According to Xinhua News Agency, the film has been verified for more than 7,600 times, involving 32 million yuan at the box office; At the same time, the total box office contains some self-purchased box offices, and the amount recognized by the issuer is 56 million yuan.

　　As a matter of fact, before ip man 3, the rumor of box office fraud was nothing new. However, with the upsurge of guaranteed distribution and binding third parties, the act of buying box office out of one’s own pocket has become a commercial means for publishers.

　　The truth of "midnight ghost field" and "Mingbi special price" was exposed

　　Relevant responsible parties are dealt with seriously.

　　According to the real-time data of Cat’s Eye movies, as of 2: 00pm Beijing time on 21st, the box office of ip man 3, which was released for 18 days, reached 790 million.

　　However, what corresponds to the high box office is the punishment of the National Film Market Special Governance Office.

　　From the beginning of the film’s release on March 4, netizens from different provinces have exposed screenshots of ticket purchases, ridiculing that its film arrangement is "midnight ghost field" and "Mingbi special price" and reprimanding box office fraud. "The same movie hall is played for 10 minutes, and the fare is as high as 203 yuan. It is full at one or two in the morning, and I am also drunk." "ip man 3 solemnly promises: Never steal the box office and never fake it. We are only full of tickets at 200 in the middle of the night, and ghosts from all walks of life are just enjoying their faces. "

　　Recently, the Film Bureau interviewed the film distributor and related institutions respectively, and checked the suspicious times through the national film ticketing integrated management system and relevant provincial film authorities.

　　On the evening of 18th, the Office of Special Management of the National Film Market announced that after investigation, ip man 3 did have the phenomenon of false ostentation and extravagance in abnormal time, with more than 7,600 verified performances involving 32 million yuan at the box office. In addition, the total box office of the film contains some self-purchased box offices, and the amount recognized by the issuer is 56 million yuan.

　　The Office of Special Governance of the National Film Market decided that the verified fake box office of 32 million yuan will not be recognized and will not be included in the national box office statistics. At the same time, the big screen (Beijing) distribution company, the distributor of the film, suspended the new film distribution business for one month and was responsible for rectification; A serious warning was given to 73 cinemas that participated in false ostentation and extravagance and the circumstances were serious; Informed criticism of 20 cinema companies affiliated to 73 cinemas through the website of China Film Distribution and Projection Association; A serious warning was given to the three home appliance companies with relatively concentrated false tickets, and the film bureau admonished and talked.

　　Expose the truth of the bank’s "buying box office"

　　Three major goals may be behind the scenes.

　　Ip man 3’s publisher, Big Screen (Beijing) Distribution Holding Co., Ltd. (hereinafter referred to as Big Screen) is a subsidiary of Shanghai Kuailu. The reason why I spent 56 million yuan to buy a box office was revealed by insiders. This is a capital game played by the film shell.

　　According to the business information website Tiger Sniff.com, many P2P and fund companies under Kuailu pulled out a lot of money from the pockets of ordinary users through P2P and crowdfunding platforms before the film was released, including fun financial management, day investment, vegetable seedling network (all of which are the actual control companies of Shanghai Kuailu), etc., only on Suning crowdfunding platform, the annualized income was 8%; Shanghai Kuailu also actually controlled two listed companies, Shenkai of A shares and Shifang Holdings of Hong Kong shares. Before the release of ip man 3, these two listed companies announced that they had invested a total of 160 million yuan in the name of guaranteed issuance, with a guaranteed target of 1 billion yuan.

　　The so-called guaranteed release refers to a gambling agreement signed by the producer and the distributor before the film is released. According to the agreement, both parties confirm a certain amount. No matter what the final box office of the film is, the producer can lock in a high income in advance, while the issuer will get extra income first in the part where the actual box office exceeds this amount.

　　With the fierce competition in the film market, some large and medium-sized film projects have become "fragrant buns", and publishers have to take some risks in order to grab business. Many insiders pointed out that ip man 3 didn’t buy the box office to guarantee the box office, but to reach the value of 1 billion, so as to benefit its financial products. In fact, these practices can be regarded as a link in a large capital operation chain.

　　The reporter tried to contact the publisher of ip man 3, but the other party was not interviewed.

　　Of course, capital operation is not the only purpose of "buying box office". A staff member of the issuer, who asked not to be named, told the reporter that buying the box office has become a routine means of the issuer, in order to bind the ticketing promotion and online marketing carried out by third parties.

　　The staff member revealed that there are many purposes for publishers to buy box office at present. The most common one is to squeeze the space of films released at the same time by buying tickets to lock the film schedule. The second is the capital level, in order to drive financial behaviors such as stocks and funds behind investors; The third is to achieve a certain box office height to gain fame and fortune, or to achieve a certain box office in exchange for more bonuses and other resources.

　　Regarding whether buying the box office is a blind spot of supervision, an industry insider bluntly said: "If you charge the box office by buying virtual games, it has indeed violated the original intention of this operation. But now the supervision of the domestic film market has improved a lot, but there will be some new resources and gameplay involved. "

　　Movie box office fraud has been repeatedly banned.

　　The media called for the introduction of relevant laws and regulations

　　In view of ip man 3’s box office fraud, many media believe that it is caused by the imperfection of relevant laws and regulations.

　　Xinhua News Agency wrote that in response to the chaos in the film market in recent years, the relevant management departments have repeatedly made heavy punches and issued a series of documents. Last year alone, dozens of cinemas were punished by informed criticism, warning, cancellation of special funds for films, and stopping film supply according to the circumstances and nature of violations. In this case, market chaos still emerges one after another, revealing that China’s films urgently need to establish an institutionalized and standardized long-term supervision mechanism.

　　The article points out that according to the plan, during the 13th Five-Year Plan period, China’s films will change from scale-based development to quality-based development, and it is even more necessary to establish a fair, just, open and transparent market environment. China film enterprises should compete in a fair way and seek development.

　　In addition, some media bluntly said: "The result of the treatment was to eliminate the illegal box office and order the suspension of work for rectification. However, after all, the Film Bureau is not a law enforcement department, and there is no specific law to be used as a basis. Will there be an embarrassment of exorcising demons without swords? "

　　In 2015, the box office of Chinese movies has reached 44.069 billion. What is worth mentioning is that at the national film market management conference held on January 12th, Zhang Hongsen, director of the Film Bureau, said that he would strike hard to regulate the market and never raise carbuncle. He pointed out that it will focus on solving the problems of inaccurate box office statistics, evasion and concealment, and illegal recording and release of films. (End)

Ready Player One

Special feature of 1905 film network After four days of release, the box office was 450 million, and the Douban score soared to 9.1.

Completely fired!

This film is adapted from the novel of the same name by the otaku Ernst Klein, and there are hundreds of game movies.

I really can’t think of a more suitable candidate than Spielberg to turn such a book into a blockbuster.

Cover of Ready Player One’s original novels in English and Chinese

Ready Player One is indeed a bestseller and has been translated into 20 languages. However, it caters to some people’s feelings, and at the same time, it is also considered by some readers as "otaku’s cool writing".

Among readers all over the world, some people dislike this book, and some people call it "Wikipedia about the 1980s" — — That is, those eggs are useless for narrative, and the only value is to let readers pat their thighs: ah, I know this!

At that time, Xiao Dianjun was made to want to throw a book by its narrative way of constantly throwing stalks.

The original author was called "the sexiest geek on the planet today" by USA-Today.

But when Spielberg first read this book, he was shocked by the author’s foresight for the future through these stalks. In order to make more people accept it, he injected what he was good at into this "history of popular culture in the 1980 s": longing for the future and trembling; Passion for creativity; There is even an inner observation of a lonely and talented boy.

When it was released in the past, the audience queuing to buy tickets filled several streets, and some people watched it several times.

They all want to immerse themselves in such a scene again:

In john williams’s soundtrack, pterosaurs flew across the sky, and giant Tyrannosaurus rex leisurely crossed the grassland. For the first time, people and ancient creatures hundreds of millions of years ago were separated by only one screen, and their hearts must be filled with awe.

After more than 20 years, we are lucky enough to look at a half-gorgeous and half-barren future through a screen, and we are as excited as those people in those years.

These dreamlike experiences are all attributed to Spielberg. A 72-year-old man, a big child.

As a famous director who has filmed the seventh sci-fi film, five of which have become classics in film history, Spielberg’s talent and imagination are well known. However, few people may notice that after close encounters of the third kind, he stopped writing his own plays, but explored and visualized the works of first-class best-selling novelists.

For example, Melissa Mathison, a female screenwriter, was hired for E.T. Alien, and the inspiration came from Kubrick, who wanted to adapt this short story herself.

Stills of E.T. Alien

Today, Xiao Dianjun wants to talk to you about two other classics — — Jurassic Park and, like Ready Player One, they are adapted from famous science fiction.

As one of the greatest directors of commercial films in Hollywood, Spielberg did this … …

　

Jurassic park

Come on, try Spielberg icing?

Jurassic Park is the first sci-fi film adapted by Spielberg, which comes from michael crichton’s novel of the same name.

　

It created a box office miracle.

After the film was released, it won 900 million dollars at the box office and became the highest-grossing film in history at that time. At that time, there was a crazy dinosaur craze, which inspired a lot of movies featuring dinosaurs and monsters, such as Godzilla in Japan.

　

A movie can sell well in a short time, perhaps just because of IP or dazzling special effects technology. But to become a classic, a solid script has become the top priority.

　

Michael crichton, the author of the original novel, is outstanding in his professional level. The man with a bright resume transferred from Harvard Literature Department to Anthropology Department, and also got a doctor of medicine from Harvard. It is precisely because of this hard-core knowledge of anthropology and medicine that his sci-fi thrillers are horrified … … Especially cultured.

　

Michael crichton, the author of the original novel

The most important genetic engineering technology in Jurassic Park was studied in 1970s. In 1984, scientists cloned gene fragments from the fur of spotted donkey 140 years ago, which proved that DNA can be replicated in inanimate biological tissues. Michael has been paying attention to this field. It took him seven years to publish Jurassic Park in 1990.

After the film was made, someone specially asked Paul Barrett, a dinosaur researcher at the British Museum of Natural History, if the film was all nonsense. The researcher replied: "Many scientific theories in the film are actually reasonable. Even the use of frogs makes sense, because they are quite commonly used laboratory animals in this field, and we know their gene sequences very well. Therefore, Jurassic Park was very avant-garde at that time. "

If such a novel is made into a movie, it must be changed greatly. Coincidentally, it met Spielberg — — Hollywood is the director who will sugar-coat all kinds of hard goods to satisfy the curiosity and security of most audiences.

　

What does Spielberg do?

　

His first step is to make the grandma selling tea eggs on the street understand the original professional and obscure words in the book.

　

For example, there is a classic "dinosaur DNA recovery animation" in the movie. What is said in the book is particularly complicated, but it is shown in a way similar to flash in the movie.

Animation explanation version of DNA restoration

　

Secondly, he will use the most advanced technology to revive the dinosaurs he was obsessed with since childhood, and then Amway will give them to audiences who have never been interested in them.

　

Spielberg once said in an interview: "When I was young, I even dreamed of dinosaurs. Therefore, when filming Jurassic Park, I thought more about my childhood memories and fantasies than the original novel. "

　

His favorite is Triceratops. When he saw Triceratops in a museum when he was a child, he sympathized with it. He once fantasized about what happened to it before it became extinct. So he deliberately set up a sick triceratops when he was filming.

He found the most advanced industrial light and magic studio at that time to build dinosaurs with computer special effects, and a small part of them spent huge sums of money to make models. Among them, the mechanical Tyrannosaurus Rex props weigh 12,000 pounds (about 5.4 tons), which can really crush people to pieces when started.

　

Designers also draw materials from various animals for the movement patterns of dinosaurs. For example, the brachiosaurus, the first appearance in Jurassic Park, is the first creature made entirely by computer special effects in the history of cinema. Its action of lifting its legs off the ground and roaring to the sky is taken from an elephant.

Brachiosaurus was taken from elephants.

　

The last layer of icing, which is also the thickest layer, is on the theme and narrative mode of the novel.

　

As many movie fans know, all the series of Jurassic Park add up, and only one tenth of the content of the novel is selected for adaptation.

　

In addition to too much professional knowledge, the original novel is also a dark, pessimistic and cruel world, full of all kinds of bloody and dark fragments as bad as Alien. In particular, the author’s attitude is calm and merciless. He thinks that there is no essential difference between natural creation of human beings and natural creation of dinosaurs. On the contrary, people make their own decisions to become creators, and the consequences they bring must be borne by themselves.

　

Just like the following fragment in the original work, if it is put on the big screen, it is estimated that many parents will stop their children from entering the cinema.

　

“Elena opened the door. The baby is lying in the cradle of wicker, wrapped in a light blanket, and only his little face is exposed. There are three dark black lizards squatting on the edge of the cradle, just like three grotesque statues. When they saw Elena, they looked up at her curiously, but they didn’t run away. In the light of the flashlight, Elena saw blood dripping from their mouths. A lizard barked softly, lowered its head, shook it quickly and tore a piece of meat from the baby’s face. Elena screamed and rushed forward, and the lizards flew into the darkness. However, as early as when she walked to the front of the cradle, she had already seen what the baby’s face looked like. She knew that the child must have died. "

　

Spielberg added a soft lens to the story. A lot of discussion in this part is omitted, and the main line of the film is taken as the story of the ultimate victory of the great escape of mankind, which promotes the brilliance of human nature. After letting the audience experience the thrill, they breathed a sigh of relief in happy ending.

　

In this way, the whole film is no longer sharp, but has played a psychological soothing role for the American audience at that time.

Minority report

Fans will be disappointed, but I am concerned about the future within reach.

If we say Jurassic Park, Spielberg is wrapping a dark kernel with syrup; Then, for Minority Report, what he did was to pick up a knife and carve the original mysterious shape into an angular shape.

　

After the release of Minority Report, its income was 350 million dollars, which was three times its cost. In the Hollywood Reporter’s best list of films starring Tom Cruise in 2016, the first place was Minority Report.

In fact, if Tom Cruise hadn’t recommended it, Spielberg probably wouldn’t have touched the novel at all. When he made this film, he once said: Philip Dick’s novels are not suitable for most movies, and I’m sure die-hard fans will be disappointed with the movies.

　

If michael crichton, the author of Jurassic Park, is an elite science fiction writer, then Philip Dick is a real diaosi geek. He dropped out of primary school, dropped out of secondary school, and was often in financial distress when he grew up. Writing science fiction became a pillar of his life. He started writing at the age of 27 and died at the age of 53. He published 44 novels and 121 short stories in his life.

Philip dick

　

His novels have a unique temperament and a surprisingly wide range of concerns. Unfortunately, when he was alive, most of his novels were published in some cheap science fiction magazines, and he was poor until he was old, even eating dog food for a time; After his death, he was gradually recognized and became the first science fiction writer recognized by the history of American literature. Blade runner, Total Memory, and the previous TV series Electronic Dream: Philip Dick’s World are all adapted from his novels.

　

Minority Report is one of his short stories, which is extremely short and the theme is very obscure. I guess Spielberg had a big head when he got it.

　

So, how to change it?

　

First, add a 50% murder case first!

　

Spielberg once said, "The success of this film depends on the characters 50% and the mysterious murders 50%."

There are only two murders in the novel Minority Report, but there are five murders in the film.

Although the protagonist in the novel is also a captain, he is an old man in his fifties who worries that his young subordinates will rob him of his seat every day. Tom Cruise, the captain of the film, is handsome and strong, with thick hair and bad habits such as taking drugs.

In order to enrich the plot, besides murder, Spielberg also added many action elements.

For example, fighting

Kidnap (a prophet)

The protagonist in the novel has only one core contradiction in the plot, that is, finding a way out, and has no previous history. However, in the movie, the director added a very deadly pre-historical trauma to the protagonist — — His five-year-old son was abducted by a swimming pool and has been missing ever since.

On the one hand, this design is to add key plots; On the other hand, it also aroused the audience’s sympathy for the protagonist who had been traumatized, and better integrated into this plot that was too cold.

　Tom hanks looked at his son’s holographic projection.

　

Second, carefully build a future world

　

Philip Dick’s sci-fi novels are not only full of brains, but also famous for their imprecise techniques, which may be attributed to his extensive interests, but he has never systematically studied science and technology.

For example, some people laughed at him for still using the old TV set … …

Spielberg-style science fiction films, in addition to the complexity of the plot, must also have technology linked to the most cutting-edge technology at present. He is crazy about creating the "future", and he does not hesitate to make great efforts for it.

　

Starting with E.T. Alien, his way is not only to rely on imagination, but also to find experts to dig into details.

Three years after the film started shooting, he found 15 experts in different fields, including architects, novelists, computer engineers, biological scientists, MIT dean and so on, and brainstormed in a hotel for three days.

He wants these people to give him some advice on how to make a future world that is both convincing and different from ordinary science fiction movies. In three days, they actually worked out an 80-page plan, from architecture to technology.

　

Some inventions they came up with in 1999 have actually come true in today’s world.

　

Such as 3D screen, such as iris recognition authentication.

　

Spielberg described his imaginary future world like this: "The Internet is watching us, and the TV is watching us. We lost our privacy. An advertisement will suddenly appear in front of us and talk to us. "

　

Compared with the pessimism in Philip Dick’s novels, Spielberg is an optimist. He is always full of enthusiasm for new technologies that may come. When talking about this film, he once said: "I hope all the small technologies in the film will come true. We will have pollution-free transportation and newspapers that are automatically updated. "

Third, empathize with the audience, not scare them away.

　

The inspiration of Minority Report comes from Philip Dick’s own anxiety about the Cold War. In the struggle between the two great powers in the book, it is like a miracle that a little person wants to find a way out and survive. The whole novel is like a gloomy joke.

In the movie, the core of this story is replaced by the mainstream values of Hollywood, and it becomes a survival story that people should not lose hope under any circumstances and should fight against fate.

Some scary details in the novel have also been changed to more acceptable settings.

　

For example, in the novel, those prophets are actually mentally retarded and squeezed by the government without human rights. But in the movie, it was changed to a normal person, named after several crime novelists. Agatha, led by Agatha, guided Tom Cruise out of danger again and again with the image of "Goddess".

Changed mental retardation into a goddess

　

These changes have undoubtedly reduced the lingering pessimistic background and self-torture in Dick’s novels, and replaced them with Spielberg’s value that "human nature will always find a way out". If reading the original novel is like witnessing the fate of mankind being hung in the air, Spielberg will finally make everyone who watches it land on his feet and be satisfied.

Over the years, all the children who were shocked by such a big film have grown into middle-aged people, and it seems that Spielberg is the only one who hasn’t changed.

In last year’s documentary Spielberg, Xiao Li commented on Spielberg when he was young:

The child in the Arizona desert kept watching TV and movies, and one day slipped into the film company and found his destiny there. This is a touching Hollywood story in itself.

And Daniel Day Lewis said he was old:

We all have a shelf life, and it slipped away without our knowledge. But this may not be the case for Spielberg. He will love his job until he dies.

　

At least from Ready Player One’s point of view, they are all right.

It is said that the car was bought correctly, saving the loading fee. Therefore, if you buy a car now, do you want to buy a car with a price of 100,000 yuan and change it to a car with a price of 200,000 yuan in a few years? Or just bite the bullet and buy a car with a price of 200,000 yuan, and use it for a few more years? Of course, if you are a trench, please feel free, but if your budget is just right, you should think clearly.

Even if the budget is limited, don’t worry. Let’s take a look at the Volkswagen Tiguan L recommended by this site. Maybe it’s not only the right price, but also just your dish. We have collected valuable information such as the real transaction price, discount, hedging rate and used car valuation, to help you understand how much money you can save by buying a new car and how much you can sell as a used car, and it is easy to get it in one step.

This site collected the real transaction price of Volkswagen Tiguan L in the past year. The lowest transaction price of Tiguan L in the country in the past month was 148,300 yuan, the highest cash discount for new cars was 38,500 yuan, and the maximum discount for new cars reached 7.94 fold! The price is for reference only, and the actual transaction price is subject to the local dealer.

Choose a car to buy a car? The difficulty of choosing a good car is almost catching up with the college entrance examination to fill in the volunteers! But in fact, it is not difficult to choose a car. It really depends on the sales volume. What everyone likes can’t be worse. Volkswagen Tiguan L sold 17,452 vehicles in the past month, and we can see the consumer recognition of the new car in the market from the sales trend chart below.

With the improvement of consumption level, the frequency of consumers changing cars is generally increasing in recent years, especially the market share of used cars is increasing year by year. Now most capable consumers will not drive a car to scrap. Therefore, the preservation rate is not only related to your sales rate, but also reflects the quality of the car, market share, user reputation, etc. It is also closely related to the maintenance cost. The following figure shows the preservation rate of Volkswagen Tiguan L. Is it within your acceptable range?

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners in major forums and vertical websites. Apart from the navy, there are still some car owners’ real car experience that is worth learning. Let’s take a look at the word-of-mouth score of Volkswagen Tiguan L. The comprehensive score of Volkswagen Tiguan L is 4.43, and the result is not bad, so Volkswagen Tiguan L can be considered.

If you have seen the above, you still have doubts about whether Volkswagen Tiguan L is worth buying, then you can also look at the performance of the competing products of Volkswagen Tiguan L. Among the following competing products, the largest sales volume last month was Tanyue, with 11,484 vehicles. There is always one for you.

If the price of Tiguan L is suitable in the near future, then the friends will hurry! Linkage promotion in many places across the country, and there are even more discount models as low as 30%.

Fat Donglai, known as "the first supermarket in China", is experiencing happy troubles.

Due to the recent explosion of fire, Fat East has attracted a lot of "purchasing". These people queued up early and snapped up all the hot goods when they entered the door. It is not uncommon for a person to guard more than a dozen shopping carts, which seriously affected the buying experience of normal customers. "It’s all about purchasing, and entering the door is like charging." "The happiness of local people is gone." A Xuchang netizen expressed his dissatisfaction.

But this does not affect the popularity of the "purchasing" business at all. Someone set up a stall in front of the supermarket, and a box of beer in 60 yuan was directly sold in 20 yuan at a higher price. Others hung the robbed goods on the online mall and started a "second-hand fat east". On an e-commerce platform, there are hundreds of results in the search for "Fat Donglai Purchasing". A beer from Fat Donglai was sold for 18,000 orders at twice the price.

Even the purchasing fee has been invented. According to a purchasing person, the purchasing fee for goods below 100 yuan is around 10 yuan, while the purchasing fee for rare goods such as tea can reach 100 yuan.

On April 5, Fat Donglai issued a statement demanding that these "second-hand Fat Donglai" shops stop infringing, but with little effect. The offline processing method is also unsatisfactory-because Fat Donglai can’t distinguish between normal customers and purchasing personnel, he can only take measures to limit purchases, and both sides are not pleased.

In desperation, Yu Donglai, the founder of Fat Donglai, directly turned to netizens for help in Tik Tok: "Let’s discuss what good solutions are available, including friends who are purchasing, and let’s move towards beauty together."

Why are there so many purchases in Fat East? This also starts with the explosion of fire from the fat east.

#01

become widely known

–

Fat Donglai was first hotly debated in 2021. In April 2021, a milk tea product of "0 sucrose" under Yuanqi Forest was proved to contain sugar, which attracted a lot of abuse. After getting the news, Fat Donglai immediately removed all the products of Yuanqi Forest, and it was not until the "0 sucrose" on the package was changed to "low sugar" that it was put back on the shelf. After this move was posted online, Fat Donglai quickly rushed to the hot search, and the image of "Conscience Enterprise" was initially known by the whole network.

The further explosion of Pangdonglai was in 2023.

First of all, in a salary picture of a fat man from the East circulated on the Internet in March last year, a subsidy named "grievance award" attracted everyone’s attention. As the name implies, the "grievance award" is the compensation for employees who have been wronged. The picture shows that the compensation amount is 5000-8000 yuan. Although Pang Donglai responded that the "grievance award" does exist, but it is not so high. Actually, it is 500-5,000 yuan, but it really envies netizens. Some people ridiculed: "Going to work in Pang Donglai does not require salary, as long as you are wronged twice a month."

This was followed by the "eight-page investigation report" incident in June last year. Because a customer had a dispute with an employee from Fat East, Fat East released an 8-page investigation report, in which the cause, process and result of the dispute were written in great detail, and the most admirable thing was the handling result-

Pang Donglai admitted that there were problems in the service process, and decided to demote all the managers for three months, and brought gifts and service complaint prizes from 500 yuan to apologize to customers. But at the same time, Pang Donglai thinks that although the customer’s rights and interests have been damaged, he did not choose to feedback the problem through the complaint channel, but blamed the employees loudly on the spot, which caused serious harm to the personality and dignity of the employees. Therefore, Fat Donglai decided to give employees a mental compensation of 5,000 yuan.

This result of "respecting and caring for customers, but definitely not at the expense of belittling employees" has been well received. Some netizens said: "Let’s not talk about who is right or wrong, but it is the first time to see such a detailed investigation report on the Internet."

A similar investigation report also appeared in a "taste storm" in February this year. On February 15th, a video on the Internet showed that when an employee from Fat East was cooking a staff meal in the back kitchen, the chopsticks that he tasted noodles were directly stirred in the pot without changing the washing. In this regard, Fat Donglai quickly produced a 13-page investigation report, which finally decided: "Let the employees involved adjust their positions, but they can continue to work in Fat Donglai."

But the most touching thing in this matter is not the result, but the process. According to the report, this result is a democratic resolution that two voting schemes are jointly worked out from four groups of treatment schemes and then handed over to employees for voting. What is even more unexpected is that Fat Donglai also explained the specific reasons for the two voting schemes in the report, especially in the cause analysis, which was full of reflections on the company’s system problems, rather than personal criticism of employees, which was well-founded and convincing.

It is these consecutive events that have made Fat Donglai completely out of the circle, and now a small matter can cause great concern. This is evidenced by two hot searches: Yu Donglai said recently that "forcing employees to please customers is immoral", he denounced the culture of "overtime", and then "Fat East allows employees to sit and read books when they are not busy" and "Let employees become people with independent personality".

The most amazing thing is that no one thinks that Fat East came by luck. On the contrary, in the eyes of most people, Fat East should have been on fire long ago.

#02

Why is it from the fat east?

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In 1995, when Fat Donglai was just established in Xuchang, Henan Province, it was at a time when counterfeiting was prevalent. However, Yu Donglai, the founder of Fat Donglai, promised never to sell fake goods as soon as he came up, and also made a slogan of "Return if you are not satisfied". As a result, the business was so good that "it was too late to put the money in the drawer, put a box on the ground, and throw it directly into the box with your feet".

● The predecessor of Pangdonglai/Wangyuelou Pangzi Store

But if that’s all, then Fat East is just a supermarket that can make money. What really makes Fat Donglai a legend in the industry is the implementation of the "people-oriented" corporate culture after 1998, which is used in Donglai’s own words: "I have to let my employees have no worries in life."

In 1998, in order to protect several female employees in the store from being harassed by the underworld, Yu Donglai was retaliated by the underworld. Overnight, Pangdonglai was completely burned by the fire, and eight employees from Pangdonglai died on the spot.

This is the "315 Extraordinary Arson Case" that shocked Xuchang that year. This incident was a great blow to Donglai, but the local people encouraged him and hoped that he would cheer up. A strange old lady said to him, "Son, don’t stand up because of this. If you have no money, your uncle and I have saved more than 20 thousand yuan." I’ll bring it to you if you want to use it. "

The trust of Xuchang people made Yu Donglai start again, and also made him secretly swear: "No matter whether Fat East comes to earn money or not, in order to repay the feelings of the masses, we should also do our work well."

This determination is reflected in the future employee treatment of Fat Donglai.

One is the salary of employees. The salary of employees from Fat East is more than twice the local average salary. Front-line employees such as sales and security also have various commissions and subsidies. Now a cleaner from Fat East can earn 40,000 to 50,000 yuan a year. In addition to wages, there is also a company profit dividend. Since 2000, Yu Donglai has decided to distribute the profits to employees. From the beginning, he took out 50% of the profits and gradually increased it, and now it has become 95%. Yu Donglai always told the boss who came to study that if he couldn’t give 50% of the profits to his employees, it would be useless to study.

The other is employee leave. Fat Donglai stipulated very early that the working hours should not exceed 7 hours. "If the middle and senior managers are still in the company after 18:00, they will be fined 5,000 yuan at a time." When deciding to close the store every Tuesday in 2012, Yu Donglai asked the shareholders that if the annual profit is 200 million, closing the store every Tuesday will lose 70 million, then we "want profit or happiness". As a result, the shareholders all said that we should be happy. After 2014, Yu Donglai forced employees to take four weeks paid leave every year. He said: "It is to let employees go out to play, rest at home and relax themselves. This is to make employees happy."

This is a business world where "squeezing" employees has become a common phenomenon, but Fat Donglai has made employees feel happy and respected by violating business intuition. As a result, everyone treats customers with excellent service, and finally brings customers an excellent shopping experience.

There is a joke circulating in the industry: With the Fat Donglai supermarket as the center, 2 kilometers in Fiona Fang is the "supermarket cemetery". It means that as long as there is a fat east, the supermarket next to it can’t live. A typical example is that after Fat Donglai opened in Xinxiang in 2005, the local three supermarkets, Dennis, Century Lianhua and Wal-Mart, closed down one after another in a few years.

Another thing is that when Fat Donglai was preparing to withdraw from Xinxiang in 2016 because of the increase in rent, Xinxiang citizens and local deputy mayors came forward to retain him, which made Fat Donglai choose to change his address to reopen, and it was crowded on the opening day, and a large number of traffic police came to maintain order.

Dennis, Century Lianhua and Wal-Mart are all famous giants. In 2016, there were a large number of e-commerce companies such as Taobao, JD.COM and Pinduoduo. But why do local people love Fat East?

The answer is probably a cliche: service.

It is not without reason that Fat Donglai is called "Haidilao in the supermarket industry". Before entering the door, the parking lot is ready with a canopy, and there is a pet storage room at the door. There are all kinds of places for pets to eat and drink Lazar, and even a love station for sanitation workers to drink water for free. The service inside the supermarket is more thoughtful, with a bench on the shopping cart. If you are tired, sit down and have a rest. The configuration of the bathroom is also comprehensive, and there are never many hand creams and hair bands on the sink; Customers don’t have to be afraid to buy too much, because there are often supermarket staff to help them put them on the car …

In fact, "service" is not a business secret, but "service" is a matter closely related to "people". As a netizen said, "How can an employee who doesn’t feel respect and happiness provide services that make others feel respect and happiness?"

#03

Fat east, can you copy it?

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In recent years, there has always been a question around the Fat East: Can the Fat East be copied? Why didn’t there be a second Fat East?

As we all know, the profit rate of retail industry is not high, but the gross profit rate from Fat East is at a high level in the industry. In 2020, for example, the gross profit margin of Yonghui Supermarket is 21.37%, but it can reach 30% from Fat East. Then, how does Fat Donglai achieve high profits at such a high labor cost?

This is about its strong supply chain integration ability. In the early days, Fat Donglai joined forces with three retail enterprises, namely Xinyang West Asia, Nanyang Wandelong and Luoyang Dazhang, to reduce the purchase price of many commodities by 30%-50% year-on-year, so that he could continue to make profits and grow. After becoming famous, Fat Donglai further maintained its strong bargaining power with its huge sales volume and influence.

On this basis, Fat Donglai has launched its own brands in baking, fresh food, home and other categories, such as Explosicum cake, Xuemei Niang and other hot desserts, all from its own bread brand-Drikos bakery. Compared with purchasing goods directly from suppliers, the gross profit of private brands is higher. Take a self-operated liquor introduced in 2020 as an example. Before the price in 35 yuan, Fat Donglai also marked the ex-factory price in 28 yuan, and it was once sold out. An analysis report in 2022 showed that the self-harvesting rate of fresh cooked food from Pangdonglai basically reached more than 60%, which exceeded that of similar supermarkets such as Wal-Mart, Carrefour and Yonghui.

In the final analysis, all these measures depend on the monopoly position of Fat Donglai in the local market. Only when the cost is less, can the profits be more, and the employees’ high salaries can be obtained. This kind of regional supply chain management ability can only be achieved in Xuchang and Xinxiang, but others can’t learn it, and I’m afraid it can’t be copied by itself.

Not to mention the strict product supply and quality inspection system and the refined scientific management system.

Take the bean products in Xuchang Pangdonglai Fresh Food Zone as an example. These bean products, such as old tofu, bean skin and dried bean curd, all come from a village factory more than 30 kilometers away. The two sides have cooperated for 16 or 7 years. The boss of the factory once complained that because Fat Donglai had extremely high requirements for products, he once didn’t want to supply Fat Donglai again, but he also said: "For so many years, I have never been afraid to come to the factory for inspection, no matter in the city or town, because I know that Fat Donglai keeps coming to the factory to supervise and inspect, and the standards in our factory have been raised to a high level. I am not afraid of anyone who comes to inspect."

On the shelves from Fat East, the requirements for product quality can also be reflected everywhere. For example, fresh food not only indicates raw materials and storage time, but also has accurate values for sugar content and acidity. In addition, there are strict requirements on how to place goods and whether the surface is clean. If the display is not standardized, the arrangement is not timely or there is dust, the corresponding person in charge will be deducted. These requirements are written in more than 30 pages of new employee training manual, and every process of every position has a standard description. What these people can’t see before may really make it difficult for Fat East to copy.

If this is the objective reason why Fat East can’t be copied, then the business philosophy of boss Yu Donglai is the subjective reason. During a live broadcast, Yu Donglai was asked by netizens why Fat Donglai didn’t go to Zhengzhou. He blurted out: "The salary that Fat Donglai can afford is not enough for employees to live a decent life in Zhengzhou." Yu Donglai’s business philosophy is described by business observer Cai Yu as a kind of "gentry spirit"-"while expanding his business territory, he is taking care of his community with the gentry consciousness".

#04

Behind the pouring traffic

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But Excellence, such as being fat from the east, is not without its own problems, just like the current purchasing incident.

This has seriously affected the shopping experience of local consumers, which is one of them. The second is the essential problem reflected by the active purchasing, that is, the real and huge demand of foreign customers, and this demand is just too fat to meet. The sky-splashing demand brought by the sky-splashing traffic has become a happy worry for Fat East.

For the moment, in order to meet the demands of foreign users, opening online shopping malls should be the fastest solution. In fact, in March this year, Fat Donglai launched two WeChat applets, namely "Fat Donglai" and "Fat Donglai Department Store". At that time, after the news came out, it also ushered in a scene of hot sales, but a large influx of users quickly put the system into a maintenance state.

In addition, the online shopping mall from Pangdonglai has obvious defects, that is, although it is marked to be distributed throughout the country, when locating different regions, the categories of goods that can be selected will be different, and the delivery fee will be different. Users in Xuchang and Xinxiang can buy fresh fruits and vegetables, cooked food baking, leisure snacks, home department stores and other categories of goods, but users outside the two places can choose far fewer categories.

In fact, there are some signs that it is better to say that the measures on the line of Fat East are not in place, that is, it is not impossible, but not wanting.

As early as last March, Fat Donglai opened an online supermarket. At that time, the purpose was to take care of local customers who were inconvenient to go out, and on the other hand, to meet the needs of foreign consumers. However, it has been online for a whole year, but the related services to foreign users have not improved, which leads to being caught off guard in the face of the current explosion situation.

However, no matter how Fat Donglai chooses, as far as the whole retail industry is concerned, the integration of online and offline development is not only an irreversible trend, but also the basic consensus of industry personnel.

Many Shangchao brands have opened online channels. Sam member stores have vigorously laid out front warehouses, and now they have nearly 500 front warehouses nationwide. This allows Sam member stores to deliver goods in 30 minutes, which greatly increases the shopping experience of customers and makes its online sales exceed 50% of the total sales. Wal-Mart has achieved 100% nationwide online stores, from nationwide distribution service to one-hour speed, and the consumer experience has risen to a higher level. Yonghui Supermarket and Costco are also accelerating the layout of online business and promoting the strategic transformation of omni-channel business.

The coming out of the circle from the fat east has undoubtedly greatly raised the expectations of consumers everywhere, and it is different from the past after all. Especially when online shopping has become a part of adults’ daily life, do you stick to it or break through it? This is a problem that Fat Donglai, who has never left Henan, has to think about. At least, in the face of the user’s demand after the explosion, it is impossible for Fat Donglai to do nothing.

* Some references:

[1] CCTV interview "The Story of Three Brothers"

[2] Southern People Weekly "Fat East: Dominating a Fourth-tier City’s" Haidilao in Retail ""

[3] Half Buddha immortal "Fat East can’t come out of Henan, it is alive and clear."

[4] Extraordinary deep-fried dough sticks have been squeezed out again! Fat Dong came to open an online shopping mall and it was full in an instant.

[5] The most famous Funtalk is "Yellow Cattle Are Destroying Fat Donglai"

[6] The daily figure "Top Flow Fat East, why can’t you get out of Henan?" 》

Original title: "Fat East, to be yellowed by scalpers? 》

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Feature: Picture Channel

Liu Ye promotes "Tough Guy" in Shanghai. (Xinhuanet/Photo)

　　"Mei Lanfang" has been brought forward to its release on December 5, making the screening space of "Love 2: Love Around" and "Tough Guy", which are scheduled for the end of November, very limited. In order to fully earn the box office in the next week, both films have been on a continuous publicity offensive recently, and even there have been many "scandals". Deng Chao, the actor who played Yuan Jia in "Love 2: Love Around", who ended Lin Jiaxin’s "leftover girl" career, has recently been rumored to have "broken up" with his girlfriend Sun Li; while Liu Ye, who carried a red tiara gun in "Tough Guy", said that if the movie box office is good, he will "get married". Recently, the two male protagonists of the topic have come to Shanghai one after another. Although they stated that "personal issues are not allowed to be raised", the reporters still couldn’t help but knock from the side.

　　Deng Chao: Gossip is invented by boring people

　　Last week, when Lin Jiaxin came to Shanghai to promote "Love Left and Right", he said that he had a special feeling for Deng Chaomeng’s own eyes, which led some reporters to ask: Is Deng Chao’s recent breakup with Sun Li related to Lin Jiaxin? After that, the rumors about Deng Chao and Sun Li’s breakup became more and more popular, and at the large-scale premiere of "Love Left and Right" in Beijing, this breakup rumor became the "only topic". In this regard, Deng Chao, who came to Shanghai the night before, specially advised reporters not to ask further questions before giving an interview. During the interview, some reporters only mentioned the affair between Deng Chao and Lin Jiaxin, and did not want Deng Chao to suddenly become serious. They asked the reporter: What affair?

　　"I think this scandal is something that boring people came up with, and then some abnormal people echoed it…" After listening to the reporter explain the ins and outs clearly, Deng Chao still did not relax at all. "As a professional actor, I think Lin Jiaxin and I are just acting according to the script."

　　In order to adjust the atmosphere, the reporters began to change the topic to the film, Deng Chao had a "seven-paragraph swearing" scene. "I memorized that line for a day or two, but now I definitely can’t memorize it." Because of this scolding scene, Deng Chao also became the longest-filmed actor in "Love Left and Right", "It was originally said to be two days, but it took four days to shoot…"

　　Liu Ye: The third brother is just doing chivalry

　　When "Tough Guy" was promoted at the Dalian Golden Rooster and Hundred Flowers Film Festival, there was news that Liu Ye was "preparing" to get married. At the premiere of "Tough Guy" in Beijing, Liu Ye once again "let it go": "If" Tough Guy "does well at the box office, I will get married and celebrate." Coming to Shanghai yesterday, although he said in advance that he was not allowed to ask "personal topics", the reporters still left the rumors of "marriage" to Liu Ye to explain. "This is a joke," Liu Ye directly blocked the reporters’ follow-up. "It’s mainly for the promotion of the movie, and I don’t want personal feelings to become the focus." Did the girlfriend watch the new movie? "I saw it, she was very touched, cried three times, and even sent text messages to ask other friends to watch it."

　　In "Tough Guy," Liu Ye plays a mentally retarded "third child" who likes to show off his personal heroes. In the film, Liu Ye has a very funny line: "There is a power that is born to destroy evil, and that is me." "When I recorded this line myself, I felt very natural," Liu Ye said. "I had already played the third child when I dubbed it. His’personal heroism ‘was actually in ancient times to act bravely and bravely, but this kind of behavior may have become very strange now, so everyone will find it ridiculous when they watch it." (Reporter, Liu Jiaqi)

Editor in charge: Wang Yuxi

　　

　　

　　

　　Geneva is a world-famous neutral country, so the Geneva Motor Show has completely inherited the country’s "attitude towards life"-neutrality and objectivity. The biggest feature of the Geneva Motor Show is that it treats all car factories equally, without any racial prejudice, and will not give special care to the domestic automobile industry, because there is no automobile industry in Switzerland. Every Geneva Motor Show, major automakers in Europe, the United States, Japan, etc. participate in the most luxurious lineup. This year’s Geneva Motor Show will be officially unveiled in March. Different from the past, in addition to many domestic brands, there will be many new cars to be introduced at the Geneva Motor Show. Let’s pay attention to these new cars.

　　Volvo XC60

　　After the unprecedented success of its seven-seater full-size luxury SUV XC90, the XC60 concept new car that was unveiled at the Detroit Auto Show in 2007 is regarded as the forerunner of the global cross-border SUV. Recently, Volvo officially announced that the official production version of XC60 will be officially unveiled at the Geneva Auto Show. This novel and unique new car will be launched globally at the end of 2008 and enter the China market early next year. Competitors of this XC60 include Mercedes-Benz GLK, BMW X3, Audi Q5, Volkswagen Tiguan and so on.

　　Ford sixth generation Fiesta

　　Changan Ford will continue to bet on the "new car" this year, the most striking of which is the sixth generation Fiesta, which will be unveiled at the Geneva Motor Show. If there are no accidents, this new car will be unveiled and put into production in China in the second half of the year and will be listed at the end of the year.

　　The sixth generation Fiesta is the first mass-produced model of Ford concept car "Verve". In addition to the three-door model, the information of five-door models will be announced at the Geneva Motor Show. By comparing the pictures, we can find that the difference between the new generation Fiesta and Verve is quite small, and they have basically the same lines and designs, and only make adjustments in details, such as the large air dam at the front of the car, the combination of lights, and the chrome decoration under the fog lights.

　　The chassis structure is the same as MAZDA2. In addition, the new Fiesta provides five power specifications. The gasoline engine includes two Duratec systems of 1.3 liters and 1.4 liters. In addition, a 1.6-liter Ti-VCT gasoline engine is added for the first time, with a maximum horsepower of 115 horsepower, which is more environmentally friendly than the previous generation.

　　The second generation of British and finidi FX models

　　In 2007, it was officially introduced into China, and Britain and finidi got a good start, and its FX, G, EX and other models were well received by the market. At this Geneva Motor Show, Britain and finidi prepared a rich feast-the second-generation FX car, which showed the determination of Britain and finidi to enter the European market, and it was reported that this new car would be introduced to China for a bigger market share at the first time.

　　It has been nearly five years since the FX model was officially introduced into the market in 2003. Although the shape is still quite avant-garde from today’s point of view, it is inevitable that the second generation FX will come out in the face of the comprehensive upgrading of strong competitors. However, the news about the second generation FX is still quite limited, only that it will be equipped with a brand-new V8 power system.

　　Chevrolet small change to Le Cheng

　　A small modified Le Cheng made its debut at the Frankfurt Motor Show in 2007. It was a five-door hatchback car. At this Geneva Motor Show, GM Europe announced that it would release a brand-new three-door version of the car. Different from the previous five-door version, the Le Cheng three-door version has slightly changed the front face, enlarged the design of the Chevrolet cross factory emblem, and has a brand-new combination of red and white rear taillights. The car will be equipped with gasoline engines with displacement of 1.2L and 1.4L.. It is reported that Le Cheng will be listed in the middle of the year, with a five-door model and then a three-door model, which will impact the growing personalized car market.

　　The Eighth European Accord

　　Recently, Honda announced the European version of the eighth generation Accord, which will be officially unveiled at the Geneva Motor Show. Previously, the eighth generation Accord imported by Guangzhou Honda was the American version, which was quite different in appearance design. There are four-door and five-door versions on the model, and the pentagonal shield chrome-plated water tank cover is more stereoscopic than the American version, and it is full of sharp lines on the whole, showing incomparable aggression.

　　The low center of gravity and wide car body are the characteristics of the Japan-Europe Accord, especially the five-door version, which can not only reduce the height of the luggage compartment floor, but also achieve the stability of driving and handling, and also provide excellent seating space and comfort. In addition, irregular chrome-plated door handles and double exhaust tailpipes will be standard equipment, and the rim size is 17 and 18 inches. (Ma Haiyan)

Editor: Wang Yuxi

　　An Apple 7 mobile phone with a memory of 128G was sold at a price of 270,550 after the judicial auction, and the auction platform showed that the evaluated price of this mobile phone was 140 yuan, and the price of the same mobile phone of this model on Apple’s official website was 6,188 yuan. The Beijing Youth Daily reporter noted that the starting price of the mobile phone was 100 yuan, and the price increase was 50 yuan. By the end of the auction, 2,734 people had signed up and the number of onlookers exceeded 340,000. The staff of the e-commerce platform who provided technical support for this judicial auction said that the auction was a normal auction in compliance from the system point of view. Yesterday, they also paid attention to the abnormality of the auction price, and they have already fed back to the Qinhuai District People’s Court in Nanjing, which initiated the auction, but whether the auction price is abnormal is determined by the court. The staff of the Qinhuai District Court in Nanjing said that the court will investigate whether such a high auction price of this mobile phone in the judiciary is artificially malicious speculation. However, at present, there is no illegal behavior of bidders.

　　A second-hand Apple 7 sold for 270,000 yuan.

　　Yesterday, the reporter of Beiqing Daily noticed from the platform of judicial auction that an Apple 7 mobile phone with 128G memory sold for more than 270,000 yuan, and the price of the same mobile phone on Apple official website was 6,188 yuan.

　　The auction records on the platform show that the auction started at 10: 00 am on September 7, and the bidding period is one day. The lot is an Apple 7 mobile phone with 128G memory (unformatted, with boot lock), which was seized by the Qinhuai District People’s Court in Nanjing. Auction requires bidders to pay 20 yuan’s deposit before bidding, and then they can participate in the auction. The starting price of this mobile phone is 100 yuan, and the increase amount is 50 yuan. By the end of the auction, 2,734 people had signed up for the auction.

　　Although the bidding period is one day, this auction has a delayed bidding function, that is, before the end of the auction, if a bidder bids every last five minutes, it will be automatically delayed for five minutes. The reporter of Beiqing Daily learned from the e-commerce platform that provided technical support for the auction that as long as a bidder triggers the delay function within 5 minutes, the auction will cycle until no one bids within 5 minutes.

　　Since the first bidder bid for 100 yuan at 10: 00am on September 7th, there have been 708 bidding records on the platform by the end of the auction. After inquiring about the auction records, the reporter of Beiqing Daily found that the mobile phone bid had exceeded 10,000 yuan 11 minutes after the start of shooting; At 10: 30 on September 7, the bidding has reached 50,000 yuan, and there are still people bidding continuously. Before the auction ended at 10 o’clock on the 8 th, the price exceeded 90,000 yuan and triggered a delay. At 12: 36 on September 8, the auction ended, exceeding the original auction cycle by 156 minutes, and the delay mechanism was triggered 377 times. The bidder with the final bid number k0626 ended the auction at the price of 270,550.

　　The original owner of the mobile phone is the debtor.

　　According to the enforcement ruling provided by the Qinhuai District People’s Court in Nanjing, the owner of the Apple 7 mobile phone auctioned by the Ministry was an executor, who was sentenced by the court to repay the loan for being suspected of a private loan dispute case. According to the civil judgment of Nanjing Intermediate People’s Court, the court ordered the borrower to return 15.1 million yuan.

　　Because the person subjected to execution failed to fulfill the obligations specified in the effective legal documents, the borrower applied to the court for auction to seize the property under the name of the person subjected to execution. In accordance with the relevant regulations on auction and sale of property in civil execution, Qinhuai District People’s Court auctioned the property of the person subjected to execution according to law, including this second-hand iPhone7 that was hot shot. In addition, the property seized by the executor also includes two mobile phones, a metal necklace, a watch, two bags and a suitcase.

　　In addition to this Apple 7 mobile phone with a bid price of more than 270,000 yuan, another Apple 6 mobile phone (16G memory, formatted) involved in the auction at the same time also far exceeded the previous judicial auction in terms of bidding and the number of applicants. After 995 people signed up and 51 bids, it was sold at 6,500 yuan yesterday morning.

　　In addition, the reporter of Beiqing Daily found that the transaction price of Apple mobile phones in judicial auctions is mostly lower than the market price, some as low as several hundred yuan, and some as high as 4,000 yuan, and the number of applicants is mostly tens to more than 100 people. This time, the latest auction of Apple 7 mobile phone in Qinhuai District Court set a record in bidding and the number of applicants.

　　Some people suspect that the price of 270,000 yuan is high or someone bids maliciously.

　　After the incident was exposed, there were doubts that the bidding for Apple mobile phones of more than 270,000 yuan may be a malicious auction. The reporter of Beiqing Daily found that according to the Civil Procedure Law and the Provisions on Several Issues Concerning the Online Judicial Auction of People’s Courts, if the investigation by the court is a malicious auction, it will be regarded as an act that hinders or resists the execution of the court. The court can investigate the relevant legal responsibilities of the buyer according to the seriousness of the case and take penalties such as fines and detention according to law.

　　In addition, the court may rule that the original buyer shall not participate in the bidding during the re-auction. If the buyer regrets the auction after the auction is completed, the deposit paid will not be refunded, and it will be used to pay the loss of the auction, make up the difference between the re-auction price and the original auction price, and offset the debts of the executed person in this case and the debts of the executed person related to the auction property.

　　According to the auction instructions published by Qinhuai court at Taobao auction, after the auction is completed, the buyer should pay the auction balance on time, pay it into the account designated by the court before 17: 00 on September 15, 2017, and sign the Confirmation of Auction Completion at the court before 17: 00 on September 22, 2017 and receive the auction receipt.

　　In addition, some netizens speculated based on the information such as "unformatted mobile phone with power-on lock" in the auction, whether there was important information in the unformatted mobile phone of the Ministry, and some people bid at a high price to obtain information. However, none of the above speculations have been confirmed.

　　The court will conduct an investigation and no illegal acts have been found yet.

　　The staff of the e-commerce platform who provided technical support for the judicial auction told the reporter of Beiqing Daily that the buyer’s bidding is a personal behavior, and whether the auction price is abnormal is judged by the court. "Judicial auction is very serious, the information of bidders is strictly confidential, and our platform has no right to monitor the bidding behavior of customers. This is a free bidding market in itself, and the amount of bids is decided by customers themselves." However, the staff said that it is the first time that so many people participated in the auction and the transaction price was so high. If the buyer destroys the auction, the deposit will be confiscated, and whether there will be other additional penalties will be decided by the court.

　　In response to this auction, the reporter of Beiqing Daily contacted the Qinhuai District Court in Nanjing. The staff said that this mobile phone was photographed at such a high price during the judicial auction. Whether it is normal trading or malicious speculation, the court will conduct an investigation. "The results of the investigation will also be unified." He said that according to the rules of judicial online auction, there was no violation of the rules in the bidding process. According to the rules, after the successful auction, the buyer’s deposit will be transferred to the court’s Alipay account. If the goods are auctioned and the balance is not paid, the buyer will not refund the deposit after the auction is destroyed, and the court can re-order the auction. At present, although the people who participated in the auction raised the price very high, they have not found any illegal activities yet.