Ip man 3’s box office fraud reveals the tip of the iceberg.

　　BEIJING, Beijing, March 22 (Reporter Zhang Xi) Only half a month after its release, the film "ip man 3" waited for a paper ticket from the National Film Market Special Governance Office — — It is alleged that there is a phenomenon of false ostentation and extravagance in abnormal time. According to Xinhua News Agency, the film has been verified for more than 7,600 times, involving 32 million yuan at the box office; At the same time, the total box office contains some self-purchased box offices, and the amount recognized by the issuer is 56 million yuan.

　　As a matter of fact, before ip man 3, the rumor of box office fraud was nothing new. However, with the upsurge of guaranteed distribution and binding third parties, the act of buying box office out of one’s own pocket has become a commercial means for publishers.

　　The truth of "midnight ghost field" and "Mingbi special price" was exposed

　　Relevant responsible parties are dealt with seriously.

　　According to the real-time data of Cat’s Eye movies, as of 2: 00pm Beijing time on 21st, the box office of ip man 3, which was released for 18 days, reached 790 million.

　　However, what corresponds to the high box office is the punishment of the National Film Market Special Governance Office.

　　From the beginning of the film’s release on March 4, netizens from different provinces have exposed screenshots of ticket purchases, ridiculing that its film arrangement is "midnight ghost field" and "Mingbi special price" and reprimanding box office fraud. "The same movie hall is played for 10 minutes, and the fare is as high as 203 yuan. It is full at one or two in the morning, and I am also drunk." "ip man 3 solemnly promises: Never steal the box office and never fake it. We are only full of tickets at 200 in the middle of the night, and ghosts from all walks of life are just enjoying their faces. "

　　Recently, the Film Bureau interviewed the film distributor and related institutions respectively, and checked the suspicious times through the national film ticketing integrated management system and relevant provincial film authorities.

　　On the evening of 18th, the Office of Special Management of the National Film Market announced that after investigation, ip man 3 did have the phenomenon of false ostentation and extravagance in abnormal time, with more than 7,600 verified performances involving 32 million yuan at the box office. In addition, the total box office of the film contains some self-purchased box offices, and the amount recognized by the issuer is 56 million yuan.

　　The Office of Special Governance of the National Film Market decided that the verified fake box office of 32 million yuan will not be recognized and will not be included in the national box office statistics. At the same time, the big screen (Beijing) distribution company, the distributor of the film, suspended the new film distribution business for one month and was responsible for rectification; A serious warning was given to 73 cinemas that participated in false ostentation and extravagance and the circumstances were serious; Informed criticism of 20 cinema companies affiliated to 73 cinemas through the website of China Film Distribution and Projection Association; A serious warning was given to the three home appliance companies with relatively concentrated false tickets, and the film bureau admonished and talked.

　　Expose the truth of the bank’s "buying box office"

　　Three major goals may be behind the scenes.

　　Ip man 3’s publisher, Big Screen (Beijing) Distribution Holding Co., Ltd. (hereinafter referred to as Big Screen) is a subsidiary of Shanghai Kuailu. The reason why I spent 56 million yuan to buy a box office was revealed by insiders. This is a capital game played by the film shell.

　　According to the business information website Tiger Sniff.com, many P2P and fund companies under Kuailu pulled out a lot of money from the pockets of ordinary users through P2P and crowdfunding platforms before the film was released, including fun financial management, day investment, vegetable seedling network (all of which are the actual control companies of Shanghai Kuailu), etc., only on Suning crowdfunding platform, the annualized income was 8%; Shanghai Kuailu also actually controlled two listed companies, Shenkai of A shares and Shifang Holdings of Hong Kong shares. Before the release of ip man 3, these two listed companies announced that they had invested a total of 160 million yuan in the name of guaranteed issuance, with a guaranteed target of 1 billion yuan.

　　The so-called guaranteed release refers to a gambling agreement signed by the producer and the distributor before the film is released. According to the agreement, both parties confirm a certain amount. No matter what the final box office of the film is, the producer can lock in a high income in advance, while the issuer will get extra income first in the part where the actual box office exceeds this amount.

　　With the fierce competition in the film market, some large and medium-sized film projects have become "fragrant buns", and publishers have to take some risks in order to grab business. Many insiders pointed out that ip man 3 didn’t buy the box office to guarantee the box office, but to reach the value of 1 billion, so as to benefit its financial products. In fact, these practices can be regarded as a link in a large capital operation chain.

　　The reporter tried to contact the publisher of ip man 3, but the other party was not interviewed.

　　Of course, capital operation is not the only purpose of "buying box office". A staff member of the issuer, who asked not to be named, told the reporter that buying the box office has become a routine means of the issuer, in order to bind the ticketing promotion and online marketing carried out by third parties.

　　The staff member revealed that there are many purposes for publishers to buy box office at present. The most common one is to squeeze the space of films released at the same time by buying tickets to lock the film schedule. The second is the capital level, in order to drive financial behaviors such as stocks and funds behind investors; The third is to achieve a certain box office height to gain fame and fortune, or to achieve a certain box office in exchange for more bonuses and other resources.

　　Regarding whether buying the box office is a blind spot of supervision, an industry insider bluntly said: "If you charge the box office by buying virtual games, it has indeed violated the original intention of this operation. But now the supervision of the domestic film market has improved a lot, but there will be some new resources and gameplay involved. "

　　Movie box office fraud has been repeatedly banned.

　　The media called for the introduction of relevant laws and regulations

　　In view of ip man 3’s box office fraud, many media believe that it is caused by the imperfection of relevant laws and regulations.

　　Xinhua News Agency wrote that in response to the chaos in the film market in recent years, the relevant management departments have repeatedly made heavy punches and issued a series of documents. Last year alone, dozens of cinemas were punished by informed criticism, warning, cancellation of special funds for films, and stopping film supply according to the circumstances and nature of violations. In this case, market chaos still emerges one after another, revealing that China’s films urgently need to establish an institutionalized and standardized long-term supervision mechanism.

　　The article points out that according to the plan, during the 13th Five-Year Plan period, China’s films will change from scale-based development to quality-based development, and it is even more necessary to establish a fair, just, open and transparent market environment. China film enterprises should compete in a fair way and seek development.

　　In addition, some media bluntly said: "The result of the treatment was to eliminate the illegal box office and order the suspension of work for rectification. However, after all, the Film Bureau is not a law enforcement department, and there is no specific law to be used as a basis. Will there be an embarrassment of exorcising demons without swords? "

　　In 2015, the box office of Chinese movies has reached 44.069 billion. What is worth mentioning is that at the national film market management conference held on January 12th, Zhang Hongsen, director of the Film Bureau, said that he would strike hard to regulate the market and never raise carbuncle. He pointed out that it will focus on solving the problems of inaccurate box office statistics, evasion and concealment, and illegal recording and release of films. (End)