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Huairou, a quiet oasis located in the suburbs of Beijing, has gradually become the holy land of life pursued by modern urbanites. Here, the hustle and bustle of the city seems to be far behind, and the tranquility and harmony of nature cover every inch of land. In the air, the fragrance of pine trees and the sweetness of mountain flowers are intertwined, as if time had slowed down. In such a charming place, Yuexiu Tianheng Huaishan Mansion came into being, which not only provided an ideal living environment for people, but also represented a new way of life. This is an ideal place to find the perfect balance between urban life and natural tranquility, and it is a model of modern people’s ideal lifestyle.

A model of life aesthetics created by ingenuity

In the heart of Huairou, Beijing, the birth of Yuexiu Tianheng Huaishan House is the result of the ingenious cooperation between Yuexiu Real Estate and Tianheng Group. Yuexiu Property, as a pioneer of commercial housing industry in China, has created landmark buildings such as Guangzhou IFC with its 40-year development course and constant pursuit of urban aesthetics. Tianheng Group, with its state-owned enterprise background and solid market position, has set a new high standard in Beijing real estate industry. The combination of these two giants aims to create not only a living space in Huairou, a precious land, but a living model that integrates life aesthetics and high-end living culture, showing their profound development experience and strong strength.

Future focus, perfect integration of technology and life

Yuexiu Tianheng Huaishan Mansion, located in the core area of Huairou, Beijing, has a unique geographical advantage. It is located on the central axis of Huairou main city, enjoying the unique position connecting Beijing urban area and Science City, and adjacent to Huairou Science City under construction. As a key part of Beijing International Science and Technology Innovation Center, the location of Huaishanfu is expected to become a new highland of scientific and technological innovation, which is as famous as the famous Zhongguancun Science Park. This is not only the frontier of scientific and technological innovation, but also a new platform for international exchanges. Living here means that you can personally experience all kinds of convenience and excitement brought by scientific and technological progress, and at the same time feel the pulse of Beijing’s development and innovation.

Hongluoshu District,Ecological livable paradise

Located in Hongluo Villa District, Huairou District, Yuexiu Tianheng Huaishan Mansion represents a rare ecological living environment in Beijing. It sits on the north side of natural mountains and the south side of picturesque Hongluo Lake Park, surrounded by rich waters and lush greenery, providing residents with a 360-degree all-round healthy living environment. The low-density design concept is adopted in the community, and each household enjoys a vast private space and an independent courtyard. This layout aims to provide a quiet and natural living experience for busy urban residents. In Yuexiu Tianheng Huaishan Mansion, living is not only a concept of home, but also a green rest place where both body and mind can be completely relaxed.

Perfect combination of comprehensive support and ecological design

Yuexiu Tianheng Huaishan Mansion not only embraces the natural scenery, but also provides a comprehensive urban life support. There are all kinds of educational resources here, close to famous schools such as Huairou Experimental Primary School, to ensure that children can enjoy quality education. The medical facilities are also perfect, and the surrounding institutions such as Huairou Hospital in Beijing ensure the healthy life of residents. Shopping and leisure places such as commercial centers and youth wanda plaza provide convenience for daily life. In Huaishanfu, the quality of life has been comprehensively improved, and every day is a convenient and comfortable experience.

The Integration of Oriental Aesthetics and Modern Gardens

The garden design of Huaishanfu combines oriental aesthetics with modern garden art, creating a harmonious and symbiotic ecological environment. The gardens in the project follow the design concept of "one street, two gardens, seven courtyards and three lanes", presenting diverse landscapes and cultural atmosphere. Here, residents can enjoy the beauty of nature with the changes of the four seasons, and every time they step into the park, they can feel close contact with nature, providing a unique living experience.

Luxury and Comfortable Living Art

Villa-quality houses and luxurious villas are profound interpretations of high-end living concepts. Here, combining the essence of modern design and traditional culture, every inch of space reveals ingenuity and quality. Residents can enjoy the bright space from north to south in villa houses of 91㎡ to 141㎡, or experience an independent and spacious life in luxury villas of 155㎡ to 240㎡. Every corner here is the love and pursuit of the art of life, not only a residence, but also a kind of enjoyment of life.

Exquisite Community Life Brought by Yuexiu Property

In Yuexiu Tianheng Huaishan House, living is not only to enjoy high-end space, but also to experience a warm and harmonious community life. The specially-built Huaishan Yaji Life Museum and Pension Activity Center here provide a series of diversified activities and services for residents of all ages, creating an all-inclusive, friendly and cordial community environment. Thanks to the professional service and careful care of Yuexiu Property, the daily life of residents has become more convenient and comfortable. Yuexiu Tianheng Huaishan Mansion is not only a living space, but also a home full of life texture and community warmth.

Yuexiu Tianheng Huaishan Mansion is not only a place to live, but also a stage of life and a space to realize dreams. Every window here seems to be the gateway to nature, and every step out of the house steps into the quiet Huairou beauty. Huaishan House not only provides a comfortable living experience, but also allows residents to live in harmony with nature and enjoy every moment of life. In this community carefully built by Yuexiu Tianheng, we invite you to experience the peace of Huairou and write a beautiful chapter of life together in Huaishan House. Here is the starting point of a new life, the coordinates of a home, and the starting point of everyone’s life story.

What is culture? Writing is "recording, expressing and commenting", while culture is "analysis, understanding and tolerance". The characteristics of culture are: history, content and story. Many philosophers, sociologists, anthropologists, historians and linguists have been trying to define the concept of culture from the perspective of their respective disciplines. The above is a slightly official interpretation. I only interpret the word "culture" from a personal point of view or a biased point of view. Culture is root-seeking and positioning!

Searching for roots means knowing where you come from.

As individuals, seeking roots means knowing who our ancestors are, and then we have some traditional clan genealogy. Who are our parents, grandparents and great-parents? I have been looking for it all the time. In the past, some people said that this person is well-rooted, well-born, and there are no unscrupulous people in the clan for three generations. He is a reliable person. What I am talking about here is his origin. Some big families have also formed their own clan culture. For example, Zeng Guofan once left a 16-character proverb: "If you are frugal, you will prosper, and if you are diligent, you will be healthy; Be diligent and frugal, and never be poor. " Manage the family by frugality.

Zeng GuofanI have always asked my family to live frugally and stay away from luxury. When he met aristocratic men in Beijing who were blindly extravagant, corrupt and profligate, he refused to let his children live in Beijing. His original wife has been leading her children to live in their hometown in the countryside, and the plaques of "Xiangfu" and "Houfu" are not allowed to hang outside the door. Zeng Guofan demanded that "we should be honest and frugal, and swear not to send any money to our families." My wife has no spare money at home, and cooks and textiles herself.

Diligent in learning. In addition to "frugality", Zeng Guofan’s other requirement for his children is "diligence". Zeng Guofan insisted on writing letters to his children, correcting poems for them and discussing various problems in his studies and life. He wrote to his son, Ceng Jize, asking him to dress neatly after getting up every day, to greet his uncle and uncle first, and then to clean all the houses before sitting down to study, practicing 1,000 words every day.

Zeng Guofan also urged his family to keep studying every day, and drew up a strict study plan for the whole family many times: "My family’s men are indispensable in reading, writing and writing. Women are indispensable for clothing, food, coarse (work) and fine (work). "

Attach importance to family education. Zeng Guofan had three sons and five daughters, and his youngest daughter, Ceng Jifen, lived to be 91 years old. In 1875, Ceng Jifen married Nie Jia in Hunan. Zeng Guofan stipulated that each daughter’s dowry should not exceed 200 taels of silver when she gets married, and there is also a homework list written by her father. Zeng Guofan wanted to train his daughter to be a diligent housewife. In fact, her daughter did better than her father expected.

A good clan culture can make a family flourish, as well as a nation. The nation is talking about history. China has a long history of 5,000 years. China people are honest, hardworking, brave, simple and intelligent, and there are many cultural classics handed down, such as the Book of Changes, the Tao Te Ching, the Analects of Confucius and Mencius. All dynasties pay attention to cultural inheritance, and all dynasties pay attention to the compilation of historical books, such as Zi Zhi Tong Jian, which we are familiar with. For this inheritance that we should criticize, we should take what we have and give up, publicize it well, and abandon what does not meet the needs of contemporary society. China is also known as the country of etiquette, especially Confucius has always emphasized the rites of Zhou, and people pay attention to etiquette when they communicate with each other. The younger generation should salute when they see their elders, and the lower level should salute when they see their superiors. Confucius has always emphasized benevolence, righteousness, propriety and wisdom, including the wisdom of the sages. If we don’t pay attention to inheritance and study, we won’t know our own culture. Then you don’t know your position.

As a country, it also needs cultural orientation, such as the 24-character socialist core values: prosperity, democracy, civilization, harmony, freedom, equality, justice, the rule of law, patriotism, professionalism, honesty and friendliness.

Culture is positioning.The Tang Priest has a classic sentence in Journey to the West: The poor monk Tang Xuanzang came from the Tang Dynasty in the east and went to the Western Heaven to worship the Buddha for Buddhist scriptures! This sentence illustrates the problem, always know.Who are you? Where are you from? What are you doing? Where are you going? This is positioning.I’m Tang Xuanzang: I’m invited by the king of Tang to learn from the scriptures. My mission is to learn from the scriptures and constantly beat myself. I can’t complain about the superior king of Tang, the imperial court or bow to difficulties. At present, some Chinese people, as Chinese people, complain about the country all day, especially abroad, and forget who they are. Eating China’s water and food, instead of cursing the motherland and cursing mothers, such people are called unfilial descendants and forget their roots, but if they are also like this abroad, their nature will change, that is, the scum of the nation will become fake foreign devils. Especially in today’s epidemic, some clowns are jumping up and down and gossiping.

where i was from?The word "filial piety" is interpreted in Shuo Wen Jie Zi as being obedient to the old. Performance is inheritance, inheritance, and the premise of inheritance and inheritance is recognition, and recognition contains the meaning of respect and affirmation. Personally, we should recognize our parents, that is, respect and affirm their advantages, and our lives are subject to their parents, so we should know how to be grateful; The traditional genes of parents should be recognized, such as hard work, kindness and other good things, of course, they should be critically inherited and objectively evaluated, and they should be divided into two and not go to extremes. A family is like this, and so is a country and a nation. Don’t always scold your mother, you are not filial, and the luck of unfilial people is not much better! Because some genes in your parents come to an abrupt end on you, denying your ancestors, and your soul track has changed. . . . .

When it comes to filial piety, it means recognition first, and recognition at its peak means worship, and worship means reverence. China’s gods are all human beings, such as Fuxi, Guan Gong, Zhao Gongming, Yue Fei, etc. If we worship Guan Gong because of his loyalty, our fate will only change if we become such a person. Of course, more people pray for Guan Gong to protect and take care of themselves, because he has skill and he is a god, but the prerequisite for this kind of god to bless you is that you need it. We worship Guan Yu, and more importantly, we should straighten our mentality, learn to let go and become loyal people. When we worship a bodhisattva, we learn to be like a bodhisattva, learn to help others, and there is a saying that helping others is actually helping ourselves. The ancients paid attention to helping others and helping themselves. What kind of person you worship must be, so it will work, otherwise you can only be given a sentence: don’t burn incense at ordinary times, cram for the Buddha’s feet temporarily. Buddha can’t help you if you don’t do a good job in the early stage and worship Buddha temporarily.

Culture includes a lot of contents, too. Culture is condensed in the material and dissociated from the material. The history, geography, customs, traditional customs, lifestyle, literature and art, code of conduct, way of thinking and values of a country or nation that can be passed down are endless. Let’s stop here today! If you are not finished, please leave a message in the comments section!

Text | AI Finance and Economics Society Jiang Jiao

Editor | Guo Luqing

Korean makeup ebbed, as if overnight.

Entering B1 floor of Beijing Joy City, the first thing you see is the China Beauty Collection Store on the right side of the shopping mall, where customers are choosing eye shadow and trying on lipstick. On the other hand, there is only a shopping guide who keeps drinking in the Korean beauty Yueshi Fengyun store, which is in stark contrast.

Since when did Korean beauty, which once had a halo on its head, become unpopular?

Everything is traceable. On March 8, ETUDE HOUSE closed all offline stores in China; INNISFREE, owned by another Korean cosmetics giant, Amore Pacific Construction Group, plans to close at least 90 stores in the mainland in 2020 due to huge losses; Earlier, THE FACE SHOP, a brand owned by LG Life Health, also withdrew from China.

A few years ago, with the popularity of popular Korean dramas such as Missing You, Descendants of the Sun and You from the Stars, Korean beauty cosmetics once occupied the makeup table of domestic girls. Now, in the trillion-dollar beauty market in China, Korean makeup has quietly retreated.

Korean makeup "failed" China

As a Korean makeup brand that was once popular among girls, it is embarrassing for Yidi House to shut down mainland stores. At present, although Edie House official website still displays information of 35 stores, butAI finance and economics societyThe reporter was informed that it has completed the offline store withdrawal in China.

This Korean makeup brand, which entered the China market with a sweet and fashionable image, was originally called Aili Cabin. At its peak, it opened 85 brand direct stores in 25 cities in the mainland, such as Beijing, Shanghai and Chengdu. In 2020, affected by the epidemic, the operating income of Yiti House fell by 38% to 111.3 billion won (about 640 million yuan), and recorded a large loss, making it the most bleak brand of its group, Amore Pacific.

In fact, the Yiti House, which was withdrawn from the store, is just a microcosm of the ebb tide of Korean beauty. Another once popular Korean brand, Fei Shi Xiao Shop, withdrew from the China market as early as 2018. Yue Shi Feng Yin, who belongs to Amore Pacific Construction Group and belongs to Yidi House, is also closing loss-making stores.

According to relevant statistics, from 2019 to 2020, Yueshi Fengyun closed nearly 130 loss-making stores in mainland China. In addition, many Korean cosmetics stores such as NATURE REPUBLIC and Skin Food have been cutting offline stores in recent years.

Behind the frequent store closures, it reflects the decline of Korean cosmetics brands. According to the data of Korea Cosmetics Industry Research Institute, during the five years from 2013 to 2017, the growth rate of Korean cosmetics exports to China was 66%, which dropped to 20% in 2018 and only 14% remained in 2019. The arrival of the epidemic has accelerated the decline of Korean cosmetics in China.

According to CCTV’s financial report, due to the epidemic situation, Korean cosmetics are caught in the dilemma of export sales. Many small and medium-sized enterprises in Korea stopped working and suffered serious losses. In addition, the performance of Korean makeup giant Amore Pacific Construction Group has fallen sharply. The group’s revenue in fiscal year 2020 dropped by 21.5% and its profit by 69.8%.

Korean makeup has declined, and a person who has been engaged in Korean makeup purchasing business for 7 years is deeply touched. In the first two years, this person specializes in low-end Korean makeup brands such as Yue Shi Feng Yin and Si Qin Skin. These brands entered the China market with the Korean Wave, and were loved by many girls with their high cost performance, which also brought them a lot of income. Now, due to the sharp drop in orders, he has turned to purchasing high-end skin care products in Europe and America.

Why can’t Korean makeup, which supports China girls’ face value, work?

In today’s beauty market in China, apart from some steady European, American and Japanese brands and the booming domestic beauty products, Korean beauty products are becoming less and less. Why can’t Korean makeup, which once propped up the "face" of China girls, work?

For Korean makeup, 2016 is a turning point of fate. Prior to this, Korean beauty brands were all the rage because of the prevalence of Korean culture in China.

In 2013, a movie "You from the Stars" was all over China. Gianna Jun, the heroine, used two Korean lipstick brands in the play, which were sold out of stock nationwide immediately after the play was broadcast. Until now, some experienced beauty users can still clearly remember the hard-to-find situation of "Star Your Color" lipstick.

The prevalence of Korean Wave directly promotes the promotion of Korean makeup in China. In 2014, Korean cosmetics exports to China increased by 89% year-on-year, reaching US$ 600 million, accounting for 31% of its total exports, ranking first in the world. Since then, China has become the largest importer of Korean cosmetics. Then the share of Korean cosmetics in the domestic market gradually increased.

However, since then, with the cooling of the Korean Wave, Korean makeup has gradually declined in the China market. At the same time, China local beauty brands began to rise, Japanese beauty brands returned to consumers’ sight, and the market share of European and American brands in China also increased significantly. Strong competitors and the rise of the e-commerce industry have accelerated the decline of Korean makeup.

Korean makeup was originally known for its fast online speed, rich SKU and affordable price. It is reported that in 2016, the research and development cycle of affordable Korean cosmetics products can be shortened to 4-6 months, which is ahead of the industry level of the general one-year research and development cycle. However, this advantage was soon surpassed by domestic beauty products. For example, the perfect diary of domestic beauty brands can maintain the new frequency of 5-6 items per month in order to get more timely and direct market feedback.

With the rise of more and more domestic beauty cosmetics, the market competition is becoming more and more fierce, and the operating pressure of Korean beauty cosmetics is also increasing. In order to compete for market share, some Korean cosmetics distribute goods in a short and fast way, ignoring the sustainable development of the brand, and the product quality and cosmetic effect have been repeatedly criticized.

In 2017, official website, the General Administration of Quality Supervision, Inspection and Quarantine, announced 403 batches of food and cosmetics that were not allowed to enter. Among them, Lan Zhi, a beauty brand owned by Amore, was found to be susceptible to infection with Staphylococcus aureus. In 2018, the Korea Food and Drug Administration detected that there were 13 kinds of heavy metal antimony products in Amore’s 8 cosmetics brands.

In the little red book, many products of Yidi House were vomited by users. A girl who bought this brand of lipstick was even more bitter, complaining that the makeup was thick, difficult to apply evenly and smelled bad. Some insiders believe that the backwardness of Korean cosmetics lies not only in the product itself, but also in its failure to adapt to the changes in the China market.

It is difficult to form a trend again.

In fact, Korean beauty brands are not unaware of the crisis and have tried their best to save themselves.

However, the market structure of cosmetics in China has changed greatly, leaving few opportunities for Korean cosmetics.

Since 2019, Korean beauty giant LG Life Health has increased its digital marketing investment in China market. The group pays special attention to cultivating high-end brands such as post-Whoo, Sumi 37 and Ouhui, and cooperates with Viya, the head anchor, and invites Jiang Shuying, a popular actress, to be the image spokesperson of post-Whoo to boost the performance of mainland China.

Last year’s Double Eleven, after Whoo, the brand doubled its investment in live marketing. According to the data of ECdataway Dataway, during the pre-sale period of Double Eleven, after Whoo, the brand signed more than 130 anchors to bring goods, and the products appeared in more than 300 live broadcasts. During the pre-sale period, more than 80% of the pre-sale turnover after Whoo is guided by the live broadcast room.

In addition to high-end brands accelerating the layout of e-commerce channels, low-and medium-level brands have also begun to change their thinking and enter offline beauty collection stores. Previously, Yiti House once said that the closure of the store does not mean giving up the offline market. Later, in the China market, the colorist’s collection store will be the main offline position.

However, in contrast, domestic beauty products know the domestic market better, can grasp the changes in consumption trends more quickly, and occupy online channels earlier.

Domestic beauty cosmetics, represented by Perfect Diary, Flower Xizi and Orange Blossom, occupy consumers’ minds with faster new frequency and higher cost performance. Research data show that in 2020, the domestic cosmetic consumption market will account for 56%. 42% of consumers said that they would prefer to choose domestic cosmetics, and 90% of consumers said they would buy back domestic cosmetics in the future.

While Korean beauty products are still expanding their stores under the distress line, domestic beauty products have already used e-commerce platforms and social platforms to break the barriers of traditional marketing and achieve overtaking in corners. Now, whether you open Taobao, Little Red Book, Tik Tok E-commerce, bilibili and other platforms, you can see the domestic beauty products. In the first half of 2020, the content consumption of domestic brands on Xiaohongshu platform increased by 65.9% year-on-year, far exceeding European and American brands and Japanese, Korean and Thai brands.

"With the rise of national cultural self-confidence, a new generation of young consumers are more inclined to express their feelings and cultural attitudes through the’ national tide’, and are more willing to accept domestic beauty cosmetics planted on platforms such as Taobao Live, Tik Tok and Xiaohongshu, and are not easily influenced by Korean culture. Even if Korean high-end cosmetics still have some room for development in China, it is difficult to form a trend as before. " An industry veteran said.

This article was originally produced by AI Caijing Society, an account of Caijing Tianxia Weekly. Please don’t reprint it on any channel or platform without permission. Offenders will be prosecuted.

The definition of AI artificial intelligence

In recent years, artificial intelligence can be said to be really hot, which has attracted the attention of many people and enterprises. It is a branch of computer science, which can imitate human intelligence to perform tasks, which is equivalent to having self-thinking consciousness. It is a new technical science used to research, develop, simulate, extend and expand the theoretical technology and application system of human intelligence. Since its appearance, artificial intelligence can be said to be increasingly mature and its application fields are increasing. Artificial intelligence can simulate the information process of human consciousness and thinking, and can deal with problems like human beings, even surpassing human beings.

Application of AI artificial intelligence in enterprises

Artificial intelligence can now be said to have become the first choice of major enterprises, and has run through all aspects of manufacturing such as design, production, management and service. Now artificial intelligence technology has been widely used in security, e-commerce, finance, medical care, education, personal assistant, autonomous driving and other fields. Artificial intelligence technology can automatically perform tasks, no longer need manual processes or tasks as in the past, improve enterprise performance and productivity, and can also exceed the human limit, give full play to the value of data and create huge benefits for enterprises.

At present, artificial intelligence has actually penetrated into all fields of our lives. In real life, almost everyone has access to AI artificial intelligence. From the aspects of food, clothing, housing and transportation to the new economy, until the meaning and value of life itself, artificial intelligence can be said to have brought rapid changes to various industries of human beings.