Price reduction does not degrade quality! The biggest time in 17 years! Just announced

On November 29th, Yang Yinfen, the helm of Liangpin Shop, sent an internal open letter to all employees:Firing the first shot of "reducing prices without degrading quality"

It clearly puts forward:The largest price adjustment since the establishment of Liangpin Store in 17 years, the average price reduction of more than 300 sharp goods and explosive products was 22%, with the highest drop of 45%, focusing on snacks with cost optimization but no impact on quality and high repurchase rate.

Good shops wield knives inward, which is the same as the problems encountered by many brands that take the quality route at present: the consumption habits are changing with the naked eye: both necessary and necessary. Both the price and the quality are good.

At present, like Box Horse and Anta, good shops have to fight a tough battle. On November 27th, Liangpin Store held the second extraordinary shareholders’ meeting in 2023, and Yang Yinfen, one of the founders of Liangpin Store, was elected as the chairman and general manager of the company. Yang Yinfen took office, the first knife cut down the price at the same time, the internal repeatedly stressed:The price will "go down" and the quality will "not go down".Good shops will never be low-quality and low-price, but adhere to the high-quality route and return to the initial heart of "the quality of conscience, everyone’s shop".

Can a good shop go through the cycle again through drastic reforms?

Return to "everyone’s shop" and be "delicious but not expensive"

On Yang Yinfen’s desk, there are several hot snacks such as nuts and dried bamboo shoots, and different brands of small packages are marked with different prices.

The smell of price war pervades the general manager’s office.

Yang Yinfen’s mind is highly vigilant about the word "price comparison". Price comparison is a price war.

Before the establishment of Liangpin Shop, Yang Yinfen worked as the general manager of Kelon Electric Appliance Branch. The price war broke out at the earliest time in China, and the most tragic one was in the home appliance market, which violated business common sense and made profits thinner than blades.

Yang Yinfen, who rolled out from the price war of home appliances, is more willing to jump out of the price war to see this competition-

"In the era of rational consumption, letting consumers benefit is the optimal solution. The price adjustment of good shops is an adjustment made in response to changes in the external environment and consumer demand. Enterprises must go to the right place alive, reduce prices without degrading quality, and squeeze water from the supply chain and operation and management costs. "

This year, flat replacement products are very hot. The consumer psychology behind the popular word "Pingwei" is that,Consumers want goods with lower prices but the same quality.

Yang Yinfen said that competition makes them see their own problems more clearly, that is, consumers feel that good shops are "expensive". Now, the good shop will return to "everyone’s shop".Let consumers feel that "delicious is not expensive."

Why do good shops make consumers feel expensive?

In August this year, a duck tongue with a price of 528 yuan per kilogram was complained by customers that it was expensive. Later, some media compared 11 duck tongues on the market, and the most expensive one was 798 yuan per kilogram. Compared with the leisure snack brands on the same track, the price of good shops was the lowest, and the duck tongue products on the market were expensive, mainly because the raw materials of finished duck tongues raised the price.

From the consumer report, on September 13, 2023, WeChat tweeted, "Comparison of 11 duck tongues, the most expensive is more than 700 yuan a kilogram, how to choose between price and quality? 》

Nuts, seafood, beef and other categories are all facing this practical problem, because raw materials have raised the overall selling price, giving people this feeling of "expensive".

There are also some perceptions of conduction in business operations: the price tag of good shops and stores has only a single catty price for a long time, without any conversion expression, such as the price tag in Sam will directly convey the price of a small bag, and there are some publicity messages to weaken the impact of the catty price on consumers. In addition, although the price tag of good shops is "Jin price", the cash register system is "kg price", and young consumers "feel bad after seeing the small ticket".

The combination of the above factors makes consumers feel the pain of "price backstab". Behind it, it is also a signal of great changes in consumer psychology-under the economic cycle, consumption power has undergone structural differentiation. In the past, consumers were willing to pay a premium for quality, but now they need goods with a more "quality-price ratio".

Only reduce the price, not lower the quality.

New changes have taken place in the industry.

China’s first discount snack player’s wife appeared in Zhejiang in 2010, but the discount snack shop opened in the past two years, actually stepping on the current economic cycle.

The White Paper on Hard Discount of Snacks in China shows that the discount snack shops sinking into the community are 20%-40% cheaper than traditional retail stores; Average single consumption is 30-50 yuan.

Yang Yinfen said that good shops take the route of high-quality snacks, the cost of raw materials, the input cost of all links in the supply chain, quality control standards, etc., so the price is higher than that of discount snacks; However, if the price is adjusted again, the good shops will not become discount snacks. "The business models are different, the operating costs are different, the brand positioning is different, and the industry ecology is different. Even if it falls to the price of discount snacks, it will not solve our problems."

What is the problem with good shops? "Under the business philosophy of insisting on making high-quality snacks, there is no internal balance between price and quality, and some qualities that consumers don’t care about have caused misunderstandings to consumers. Now, we must optimize these unnecessary costs and return to competitive pricing. "

Back to competitive pricing, but the good shop drew a red line for itself-only price reduction, not quality reduction. Under this red line, optimizing unnecessary costs and cutting off worthless waste become the key.

What is worthless waste?Reflected in the quality control, it is necessary to control the quality that consumers really care about and squeeze out unnecessary costs, taking the quality route, but the products are not so expensive.

Taking nut products as an example, as raw material-based products, in the past, good shops required suppliers to purchase raw materials with specified specifications in the market, and the procurement cost remained high due to high grade.

Now, on the one hand, good shops bring the purchase of bulk nut raw materials into the direct mining system with suppliers, on the other hand, they change the strategy of raw material acquisition, carry out unified market mining, and then classify raw materials. Use different types and grades of raw materials to make different types of products.

Taking macadamia nuts as an example, products with different specifications are used to produce canned nuts, bagged products and comprehensive nuts. Small fruit has the advantage of high kernel opening rate and fullness, so it is used in comprehensive kernel products. By maximizing the use of raw materials, the price of each type of products has dropped by 5-10 yuan.

Another kind of raw material products has also found a way to reduce costs. Dried mango, as one of the explosive products of good shops, has been deeply loved by consumers. Dried mangoes used to be purchased from abroad and transported to China for processing, and there was a waste of raw materials in the middle. This year, good shops have greatly reduced the transportation costs of fresh fruit imports and the waste of finished products by supporting suppliers to set up factories overseas.

In order to achieve "price degradation, quality does not degrade",Yang Yinfen also set up a "Maori red line" internally, and once it is higher than the red line, it will "all fight back".At the same time, the internal cashier system is being tested: quickly identify the gross profit of 1600 items, and the cashier system cannot settle accounts above a certain proportion. In this way, internal teams are forced to reduce intermediate costs and improve management and operational efficiency.

To reduce the price, it is necessary to let consumers feel it.

Since July this year,Good shops began to explore the new pallet structure, and finally realized that the products with popular price and drainage products accounted for 80% of the total.

For this pallet structure, Yang Yinfen elaborated like this-

"The high-quality route goes up, the selection standard is the highest, and it is better to eat, healthier and fresher; Intermediate layer, which sets down the standards that consumers don’t care about in raw materials and auxiliary materials to meet the price requirements of consumers; The most cost-effective product at the bottom is a product that gives consumers thoughts. The key point is to cover young people who agree with the brand and provide them with more and better choices. "

This strategy focuses on differentiated competition. Under the growth flywheel formed by "low gross profit, high turnover and large scale" of discount snacks, homogenization competition is a fatal injury, only to see who is cheaper and who is in a better position. Good shops should build competitive barriers through differentiated innovation, so that consumers can feel that good shops are "delicious and not expensive".

Crispy pancakes sold for 200 million yuan in 2021. The special feature of this product is that 18% fresh potatoes are added to the formula, which makes the biscuit have a unique aroma and taste. This potato is a good product. The shops and suppliers compared the potatoes from all producing areas in China, and after more than 300 experiments, they selected Tengzhou potatoes in Shandong. Tengzhou potato has a high degree of standardized planting, which is convenient for machine peeling and saves costs greatly. The seasoning of crispy pancakes is exclusively provided by a Thai company, which keeps the unique taste.

Because of the scale effect due to the high basket-lifting rate, good shops have long ago hit the gross profit margin of this product to the lowest, and the 300-gram product sold for 12.9 yuan, making it a differentiated "explosive product". At present, the price of 1.32kg products of the same type in Sam is 59.8 yuan, which translates into 22.65 yuan per catty and 21.5 yuan per catty for good shops.

Yang Yinfen said that good shops should make more differentiated "low-priced explosives" like crispy pancakes. Low-price sales is not to engage in absolute low prices, but to make a step on the actual needs of consumers, to give consumers more than expected prices, and to bring more than expected experiences.

In some new products with explosive potential, "scale first, then profit" will enhance the purchasing scale and bargaining power of good shops and provide consumers with more products with high quality and price ratio.

Except for a few areas and special stores, nuts such as macadamia nuts, pine nuts, pistachios and cashews, meat snacks such as pork breast, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices.

Taking nuts as an example, the price reduction of macadamia nuts, pine nuts, almonds and other nut products after price adjustment is up to 40%.

The pork jerky with the first order rate is the key product of this price adjustment. The price of the classic pork jerky is lower than that of Sam, Boxma, 89 yuan, Sam, and 65 yuan, a good shop. A bag of 60g hand-torn preserved meat, membership price of 5.9 yuan, dropped by 40%.

It is not difficult for customers who often visit good shops and stores to find that nearly 30 products of bread and cake products have membership prices: take scattered waffles as an example, the decline is 38%, and rye toast (300g), whole-wheat toast with red dates (300g) and low-fat whole-wheat toast (170g) are all frequently purchased.9.9 yuan……

Now, when we walk into the good shops, there are more explosive snacks that are lower than those in 9.9 yuan, and the prices of these hot snacks such as ganliren, kelp and dried mango are all down. The current membership price of another explosive product, Flandy Strawberry Dried, is only 49.9 yuan/kg, down 40%.

The price of crisp dates (35g), which has sold hundreds of millions of bags and been "stamped and verified" by numerous foodies, was also transferred from 7.9 yuan to 5.9 yuan for one bag.

Yang Yinfen said that the price reduction is below 20%, and consumers don’t feel much. "Everyone thinks you are expensive, so you must change, stay the same, and you will die."

The bottom line of price reduction comes from the improvement of supply chain efficiency

"This is a major business change for the company." Yang Yinfen said that good shops must ensure that they are still at the poker table in the future.

According to the consulting data of Ai Media, from 2010 to 2022, the size of the snack market in China will increase from 410 billion yuan to 11,654 trillion yuan, and it will maintain a steady growth trend in the next few years.

The plates in China snack market are expanding, but the channel reform is fierce, and the market share of good shops is shrinking. According to the data of Euromonitor and China Merchants Securities, in 2022, the market share of good shops is 1.6%, and the number one Mars is only 3.5%. The snack market is very scattered, and there is no scale effect.

In such a short time, there are so many discount snack shops in the market, and the attack speed is so fast, just like Ali and JD.COM looked down on Pinduoduo in those days. Now, the market value of Pinduoduo, which started from the low-end market, is four times that of JD.COM. Will such "low-end subversion" happen in the snack circle?

The exterior is changing vigorously. Where should the good shops go in the future?

Yang Yinfen believes that there is a certain capital bubble in the snack industry. There are 18 snack brands in a county. Is it that the enthusiasm of China consumers to eat snacks has suddenly increased by four or five times? The snack industry earns hard money, noThe low price supported by profit cannot be copied and sustained, and then there will be a elimination period and a cooling-off period.

Good shops have their own way to go.

According to the third quarterly report of Liangpin Shop, 291 new stores were opened in the third quarter, and the sales in South China, Southwest China, North China and Northwest China all achieved double-digit growth, and the sales of direct retail business increased by 35.33% year-on-year.

By opening a store to seize the blank market, expand the scale, gain sales growth, further improve efficiency and reduce costs. Yang Yinfen said that under the current competitive situation, good shops give priority to revenue growth, reduce profit requirements, and benefit consumers and cover a wider range of people by integrating supply chain resources.

Yang Yinfen frankly said that this competition made him see that there is still room for improvement in supply chain management of good shops, and good products need to be upgraded again.

All recessions are essentially replaced by lower-cost and more efficient models. Yang Yinfen, who rolled out from the price war, has a clear understanding of this. A good shop that is about to enter the age of 18 needs a new supply chain revolution to complete the "adult ceremony".

"We are not afraid of being caught, and what can’t kill us will make us stronger." Yang Yinfen said.

To be friends with consumers, this "supply chain revolution" must be fought down.

At present, it is not only good shops that are making large-scale price adjustments to cope with this change in the retail industry.

During this period, the box horse fresh played the "moving mountain price", which set off the prelude of the box horse reform. The low price of "moving mountains" mainly comes from the reform of supply chain.

The low price of discount snacks comes from low gross profit, high turnover and large-scale opening of stores. Through opening and joining, it can expand rapidly, make large-scale sales and form an absolute right to speak on the price of suppliers.

Yang Yinfen said that good shops and discount snacks are two completely different species. Discounting snacks is a channel logic, not a supply chain, not producing snacks, but a supplier. Good shop is channel+product logic, which has established a long industrial chain that goes straight back to the origin of raw materials. It is determined by the self-operated model that packaging should be designed, research and development should be done and product quality standards should be made.

The two have formed different price logic, and the methods of squeezing water from the supply chain are also different.

The way for a good shop is to squeeze water from lean management, save costs, and get rid of all wastes that customers think are worthless, so that every partner in the industrial chain can become a participant, contributor and beneficiary of reducing costs and increasing efficiency.

Back to the key question, why can good shops concentrate on reducing prices in a short time and directly benefit consumers?

On the surface, this is a price war, but in essence, it is a supply chain revolution. The key to winning is who has the ability to fight this supply chain revolution, and who has the ability to fight can truly reduce prices without degrading quality.

Squeezing water from the supply chain is a game of discourse power, cost control, product quality, production efficiency and commercial efficiency. To obtain a reasonable and competitive cost and have sufficient control over the supply chain, the core is to get the advantages of the whole chain, not just one port.

There are 330 suppliers of good shops. To control such a huge supply chain network and achieve a breakthrough requires long-term accumulation and upstream and downstream capabilities of the entire supply chain.

Yang Yinfen told suppliers that this industry is undergoing profound changes, and all walks of life are involved. If you don’t, you will be swept away by others. But this kind of roll is definitely not the ultimate squeeze on suppliers. "Suppliers are insecure and people don’t play with you." Yang Yinfen said.

This revolution began as early as 2020, and the strategic goal of the good shop this year was to form a breakthrough in cost audit. Help suppliers improve their lean management capabilities through 12 dimensions, such as job standardization, automation and continuous flow operation. In that year, good shops visited nearly 30 suppliers, and the procurement cost of suppliers decreased by 19.13 million. In 2021, the cost was reduced by 23 million.

The data accumulated in this large-scale audit provides an important reference for cost pricing, and the good shop has established a cost database and a set of digital management system for managing supply chain costs.

Still in 2020, the good shop promoted the factory to send the "seven-day fresh" model directly, and it took only seven days for nuts to be placed from order to harvest every day, which greatly improved the freshness. Good shops broadcast live in the factory, so that consumers can see the improvement of speed and efficiency with their own eyes. The conversion rate has increased by 102% and the repurchase rate has increased by 89%. The factory direct delivery mode saves 6 million yuan in logistics cost one year. Now, this mode is fully promoted in the supply chain system of good shops. And the premise of promotion lies in:

All factories that produce "7-day fresh" products need to meet a strict condition-on this single product of comprehensive nuts, the qualified rate of arrival in 2019 can reach 99.5%, that is, no more than 5 defective products per 1,000 pieces. In addition, the good shop also reached an agreement with the factory-the factory authorized to open the monitoring of the production process to the quality control personnel of the good shop and implement cloud monitoring for every link.

The explosion of over 100 million pieces of fragrant iron eggs dropped by 23% this time, and the space for price reduction was dug out from lean management. Under the guidance of the good shop, the supplier saved 1.05 million yuan a year by optimizing the production equipment, changing the method of peeling eggs, upgrading the packaging technology, and introducing color sorters instead of manual selection of "flower eggs". At present, the price per catty of this product is 39.9 yuan, and 92g of the box of Ma Xiang halogen iron eggs in bags is 9.9 yuan, which translates into a price per catty of 53.8 yuan.

The logistics carton of the New Year Festival has been reduced by 18.4% in 2022. Can it be squeezed further this year? The good shop will disassemble the packaging box, dig it one by one and adjust it one by one. It is estimated that the cost will be reduced by 8.62 million yuan in 2024.

In the end, these little costs are reflected in the price reduction of products and the benefits are given to consumers.

Where is the difficulty in the price reduction reform of good shops?

"It is necessary to further build consumers’ quality mentality for good shops; And be alert to the inertia of internal system operation. " Yang Yinfen said:"Snacks are popular products. What we do is the business of people who love life and enjoy the quality of life. The key for us to be friends with consumers is to ensure quality, and never make low-quality and low-priced products. Always remember that our initial intention is to be "the quality of conscience, everyone’s shop."

Contributor: Cai Yudan

Editor in charge:

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Is Wuling Binguo PLUS worth buying? Which version is better?

Nowadays, when consumers buy a car, safety configuration is one of the most important considerations, so whether active/passive safety configuration is rich or not will directly affect its popularity. Today, Xiaobian picked a car in a small suv and introduced it to everyone. It is. The following small series will tell you in detail.

Let’s take a look at the appearance of Wuling Bingo PLUS. The front face design of Wuling Bingo PLUS is relatively simple and looks very avant-garde. Then the headlight design with flamboyant personality is adopted, which is very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Come to the car side, the car body size is 4090MM*1720MM*1575MM, the car uses elegant lines, the car side looks very dignified, with large-size thick-walled tires, the shape is quite simple. In terms of the rear end, the overall shape of the rear end echoes the front end, and the taillights are very cold and young.

Sitting in the car, the interior of Wuling Binguo PLUS presents a unique design style with good visual effects. The steering wheel of the car is well designed, made of leather, and feels good. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and looks very spiritual. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard of this car presents a hard-core design style and is full of science and technology. The car uses a leather/suede mix seat, and the seat is wrapped in place, which is very comfortable to ride.

Wuling Bingo PLUS matched gearbox, 75KW, 180N.m, with good power performance.

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After reading this car, I believe you have a general understanding. The car with moderate size is a very suitable choice for many families, and the internal space is enough for daily use in families.

Have tears, taste dreams and carry the richest man together. Shen Teng takes the lead in guarding what he loves in his heart.

1905 movie network news "After watching the film, I not only gained joy, but also gained full warmth and happiness." The film was called "high-quality conscience comedy" by the audience, and it broke through the box office of 2.1 billion in 12 days. Written and directed by Yan Fei and Peng Damo, and starring Shen Teng, Vivian Sung, Zhang Yiming, Zhang Chenguang, Chang Yuan and Wei Xiang, this "hilarious blockbuster" has been popular at the box office all the way since its release, and its reputation has exploded, which has won great acclaim from the audience. In the "guardian" poster released today, the creators also brought the audience something that is most worthy of being "guarded" in their hearts — — Being able to protect what you love in your heart is the real "richest man".

 

Only by knowing how to protect can you become the "richest man", and Do not forget your initiative mind can so as to achieve your final goal.

 

In a newly released set of "guardian" posters, Shen Teng plays Wang Duoyu standing hunched in front of the goal, staring nervously ahead, with a pair of huge gloves standing behind him. As the goalkeeper of Daxiang Team, even if he becomes the richest man in Xihong City, he can’t forget his dream and always stick to the bottom line of goal keeper. As a good brother of the richest man, Zhuang Qiang, played by Zhang Yiming, sat on the court with a tired face, and the teammates of Daxiang team were running behind him. The head can be broken and the blood can flow, and the brotherhood can’t be lost. Even if you are bitter and tired, you must carry it for your brothers.

 

As the only heroine in the film, Xia Zhu, an accountant played by Vivian Sung, is eagerly running on the grass with a bag on her face. Behind her is a huge account book and calculator. Being serious and rigorous about her work and never allowing mistakes is the sense of responsibility that she wants to protect most. It is her ultimate goal to evolve from a "black widow" to a "mascot" in the financial street! Liu Jiannan, played by Chang Yuan as one of the top ten outstanding young people in Xihong City, once regarded "planting moral flowers in people’s hearts" as his duty … …

 

Shen Teng, Zhang Yiming, a friend in need sees the truth, and the director’s heartfelt work resonates with the audience.

 

What is really worth guarding? Whether it is Xia Zhu’s "sincerity" to work or Liu Jiannan’s "sense of mission" to the flower of morality, everyone has something worthy of his full protection. Shen Teng said frankly in the interview: "What you are most reluctant to part with is the most worthy of your protection." Wang Duoyu is guarding the true feelings after the prosperity, and he is his lover and brother, while Shen Teng himself is guarding his persistence in dreams and his love and persistence in the stage. Zhang Yiming also said: "I’m a brother who shares weal and woe, and I can fight for him." In the play, Zhuang Qiang is guarding the brotherhood between him and Wang Duoyu, and I will help you carry the brother’s dream. Even if you are sensitive and fragile, you should get up the courage to "pretend to be strong."

 

The reason why The Richest Man in Xihong City can be called a high-quality conscience comedy by the audience is that it is not enough to be funny, but also to have emotional points that can resonate with the audience. Director Peng Damo bluntly said: "No matter what kind of work, as long as it is a good work, it will definitely bring you a new and different feeling, and it will touch the audience and directly hit people’s hearts." It’s no wonder that the box office of "The Richest Man in Xihong City" has been in full swing since its release. As the audience said, "There are laughter and tears, which is the comedy we want to see"!

Hungarian Prime Minister: EU leaders want to subvert my government.

Manfred Weber, Chairman of the European People’s Party Group of the European Parliament, and Ursula von der Leyen, President of the European Commission, posted on social media on October 9 to talk about the Hungarian political situation. Weber even directly called Hungarian Prime Minister Orban "a thing of the past", while Hungarian opposition leader Peter magyar and his party "are the future". On October 11th, Orban pointed out in an interview that Weber and Ursula von der Leyen were "openly expressing their intention to subvert the current Hungarian government". Orban said that although he had long felt that the two men "had this idea", it was "unusual" to make such a public statement.

On the day of Weber and Ursula von der Leyen’s posting, Orban made a speech in the European Parliament, pointing out that the EU is currently facing many problems such as competitiveness and illegal immigration, and refuted Ursula von der Leyen’s accusations against the Hungarian government on the spot. (CCTV News)

How late is Xingtu Xingyue’s listing, how far is it from success?

In 2023, when the new energy war is crucial, Chery, one of its own brands BIG4, has obviously fallen behind. Judging from the statistics of the Association, Chery Automobile has been left behind by Great Wall, Geely and Changan in both retail and wholesale sales, not to mention BYD, which is riding the mixed wind to the cloud. In addition, there are many independent new forces that started from new energy sources. In the era of new energy wars, Chery is under great pressure. At present, a considerable part of the heavy responsibility of Chery’s turnaround falls on its high-end brand Xingtu Xingyuan, but from the latest product planning route, Xingyuan is also slightly disappointing.

Since the exposure of the medium-sized and large-sized car in Xingyu era, it has attracted widespread attention in the market. From the design idea, this car is indeed a good new choice, but it came a little late, which may be the key factor restricting Chery’s success.

▲ New energy passenger car wholesale volume sales ranking in May 2023 (Source: Association)

Star Road Star Era recently released a roadmap for product planning. At first glance, the vehicle planning was quite exciting. The six-seat SUV, hunting SUV, MPV and four-door coupe were all arranged, and the models covered A/B/C levels, and they were all pure electric/extended-range dual-power. I thought Chery finally got the hang of it this time, so it should be no big problem to catch up with traditional brands. Then take a closer look at the listing date in the top column-oh, 2025-2026, white excitement.

▲ Star Road Star Era Product Planning

It seems that Xingyuan still can’t get rid of the problem that Chery brand has been widely criticized for a long time-new cars are always slow to go on the market. Maybe it’s not appropriate for the era of the stars to be slow and half-beat. This is no longer a problem of slow and half-beat, and it’s all about to start.

Star Era brand’s first pure electric SUV, Star Era ET, and the first pure electric car, ES, are scheduled to be released this year. Although they entered the market late, there is no cake residue left after listing. The extended-range versions of Star Era ET and ES and the pure electric/extended-range dual-power six-seat SUV will be released next year, because the corresponding market segments are not yet saturated. With the product strength of Star Era, if the price is reasonable after listing, it will certainly gain a certain market share.

▲ Star Era ET (left) and Star Era ES

However, the planned B-class pure electric/extended range hunting SUV and 2-door 4-seat sedan will be released in 2025, which is really fatal.

Star Road actually thinks very clearly, and it is also clearly written in the product planning roadmap that the two-door coupe and hunting SUV are to enhance brand tonality. This kind of planning has no problem at all. The brand is not high-end, nor is it what friends do to flaunt high-end models, but to gradually form their own brand temperament through products with characteristics.

Take Star Age for example, since the slogan of "new automobile era" has been shouted out, our eyes can’t be confined to the level that the public just needs, and we have to come up with some niche gadgets, such as hunting cars and coupes. These models are destined to be niche, and car companies can’t expect to become sales leaders through these models, but the existence of these models will invisibly enhance the brand tonality of car companies, which will eventually feed back the overall sales of brands. From this point of view, we are very pleased to see that in the era of new energy wars, there can still be a brand with some car ideals like Xingyuan.

▲ Star Era ET pure electric version

However, the problem is that the market will not give any brand a chance to grow slowly, and consumers don’t have time to wait. Even the public are anxious to put down their bodies and inject capital into Tucki. Car companies like Chery, who are used to publishing their shares one step ahead and ten steps behind, are very disadvantaged in this era. Unfortunately, after entering the new energy era, Star Road Star Era may not be able to get rid of this "fatal rhythm".

Take the hunting SUV and coupe in Star Age planning as examples. These two categories of vehicles are still new at present. It can be thought that the models on sale are Krypton 001 and Nezha GT, both of which are pure electric vehicles, which are still not very friendly to users with endurance anxiety. However, the hunting SUV and coupe in Star Age planning are pure electric/extended range dual power. Considering the appearance design, platform performance, brand tonality and It is conceivable that if the two planned models of Xingyuan can be listed in the first half of 2024, they will have a full chance to become the leaders in their respective market segments. Once this golden window is missed, it will really be gone.

▲ Star-to-Moon Extended Range Power Edition

At present, the coupe has not seen the clear plans of other brands except Nezha GT, but the hunting SUV has already been made by manufacturers. BYD Song L, which locates the B-class pure electric hunting SUV, will be released soon and will be listed this year. Earlier, in the product planning roadmap of Deep Blue Automobile, there were also suspected hunting cars, in addition to the pure electric hunting coupe pole Krypton 001 on sale. What is clear is that the category of new energy hunting will be greatly enriched next year. According to the product planning roadmap of Xingyuan, Xingyuan’s hunting SUV will not be released until 2025, and if it follows Chery’s consistent listing rhythm, Xingyuan hunting SUV may not be officially released until the second half of 2025 or even 2026. At that time, there will be many choices for hunting vehicles. What will Xingyuan, who came from behind, plan to fight with friends? Extended range power or standard air suspension?

A similar situation may happen to the coupe. The sales of Nezha GT are not bad. It can be seen that the coupe, which is not practical, also has a big market in China. Other friends should follow suit soon after market research, but I believe that no manufacturer dares to enter the market until 2025. Once Tesla, BYD, GAC Ai ‘an, Tucki and even Weilai finish the layout first, there may really be no Star Age. After all, the influence of the brand Xingtu Xingyu Era at this stage is still relatively limited. If the market popularity and brand influence cannot be rapidly improved through explosive models, the subsequent product layout will be very difficult, which will affect product development and even brand announcement.

▲ BYD Song L Hunting SUV

To put it bluntly, if Xingtu Xingyuan doesn’t adjust the pace of product release in the future, the market will give a very realistic and cruel answer, and Xingyuan may even repeat the same mistakes, which will eventually lead to the collapse of Xingyuan in the new energy war. Unfortunately, it falls on the eve of the opening of a new era of Xingtu brand imagination.

The good news is that it is not the end of July, and there are still plenty of days left for Xingyuan this year. It is the right way to promote the listing of Xingyuan ES and ET as soon as possible, and strive to launch the extended version of Xingyuan ES and ET in the first quarter of 2024, and launch the hunting SUV and coupe in the second and third quarters of 2024. If it is delayed, it will really be gone.

Hong Kong flavor "Edge Walker" is released, and Yang Yang Zhao Lusi’s double A martial arts "Try the World" is broadcast tonight.

On April 15th, the action crime suspense film "The Marginalist", produced by iQiyi Film, directed by Huang Ming Shen and starring Richie Jen and Yam Tat-wah, was released in the mainland. As the only Chinese-language Hong Kong film recently, "The Marginalist" is undoubtedly the focus of many fans’ eyes. This film starts from the background of the special era on the eve of Hong Kong’s return to China, and exposes the story of shocking political conspiracy through undercover police investigating gang drug trafficking.

Up to now, The Marginalist has a total box office of 43.19 million, with 1.16 million people watching movies, ranking second in the box office list last week. According to the lighthouse forecast, the final box office in the mainland will be 50-60 million.

001

The business rate of national cinemas continued to decline in May 1st blockbuster melee.

-It is reported that there are 9 movies released in May 1st. Among them, there are three movies scheduled for April 29th, namely, the comedy movie Keep You Safe, the romantic movie I really hate long-distance relationships and the imported movie League of Bad Guys. There are five movies scheduled for April 30th, namely, the drama movie Hello Brother, Hello Beijing, the animated movie I am Tyrannosaurus Rex, The Awakening of the Mini World and the crime movie The Prosecutorial Storm. The romantic movie "Meeting You" is scheduled for May Day.

     According to the statistics of Cat’s Eye and National Film Bureau, as of 17th, there were 5,497 cinemas in operation nationwide, and the operating rate of cinemas nationwide was 45.67%. Compared with the same period of last month, the number of operating cinemas in China decreased by 1,505, and the operating rate of cinemas decreased by 6.89%. Over the past month, the number of cinemas in the country has changed gradually, with no big ups and downs, but it is difficult to restore the previous grand occasion. Last month, the media predicted that the influence of Qingming archives might continue to May 1st archives. Judging from the present situation, the cinemas of May 1st archives may still be extremely deserted.

002

"Try the World" broadcasts Yang Yang Zhao Lusi’s interpretation of Jianghu Sadism.

-Adapted from the novel of the same name by Qingyue, a large-scale costume martial arts drama "Try the World" directed by Yang Xiaopei and Fang Fang, and starring Yang Yang and Zhao Lusi will land on Tencent video tonight (April 18th). The drama mainly tells the story of the peerless Feng Lanxi (Yang Yang) and Bai Fengxi (Zhao Lusi) in absolute beauty. This is Yang Yang’s re-appearance in costume drama after "Wu Dong Gan Kun" in 2018. From the posters and trailers released by the play, we can see that Yang Yang’s costume is very consistent with the description of Fenglanxi in the original work, which is "black dress and ink moon, peerless elegance". In addition, this is the first time that Zhao Lusi, who has the title of "a sweet sister of online drama", has appeared in S+ martial arts drama, and "Try the World" is likely to become her transformation work.

     In addition to starring, the main lineup of the play is also in line with Tencent’s S+ puppet configuration. Director Yin Tao once directed costume dramas such as Under the Golden Clothes and Glory of Datang. The supporting cast is also very luxurious, with ZhangFeng yi, Carman Lee and Xuan Lu and Wayne of the new generation also playing important roles in the play.

003

Tencent’s "New Travel Notes" VS Mango’s "Desired Life Season 6" S+ Reality Show Game

-Recently, the official announcement of Tencent’s video live-action travel observation variety "New Travels" was finalized. The program was directed by Yan Min, the director of Extreme Challenge and Deyun Douxiao Club, and six guests including Wang Yanlin, Ruoyun Zhang, Z.TAO, Kenny Lin, Yun-peng Yue and Chen Feiyu participated in it. It was broadcast on Tencent video every Saturday and Sunday from April 16th. "New Travels" is Tencent’s first S+ variety show this year, which will show the audience the human travel completed by six guests in 21 days. Judging from the first episode, "New Travels" is not the first live-action travel observation variety show, which is similar to the previous live-action travel show "Five Ha" of iQiyi. Both programs show the audience the experiences of several guests traveling around and making money by themselves. But the difference is that the creative source of New Travels is The Journey to the West.

     Another long-awaited life variety show "The Sixth Season of Desired Life" was also officially announced recently, and will be broadcast on Hunan Satellite TV and Mango TV from April 29. What remains unchanged is the guest lineup, which is still attended by Huang Lei, He Jiong, LAY, Peng Yuchang and Zifeng Zhang. What has changed is that the desire of the mushroom house family to go to the seaside has finally been realized. The program will explore the harmonious coexistence between man and nature and experience the interweaving of dreams and reality.

004

Douban goose group was stopped.

—— On April 14th, Douban officially issued a penalty announcement on further strengthening the special action of "rice circle" chaos control. According to the announcement, in order to cooperate with the special work of "rice circle" chaos and create a clear online discussion environment for bean friends, seven problem groups, including Douban Goose Group, Douban Talent Appeal Group, 18th Floor Parenting Custody, 18th Floor Candy-Time Youth Group, were suspended. It is understood that the Douban Goose Group is the largest group in Douban, with 600,000 users.

     Previously, Douban successively dissolved or deactivated a number of problem groups. On March 22nd, 15 problem groups, including the antique grocery stall and the database on the 18th floor, were dissolved. In September, 2021, Douban Tea Room, Douban Orange Group and Youth You Group were shut down.

005

Youku released the online cinema list "The Snake 3: The Battle of the Dragon and the Snake" in March, ranking first with 27.57 million points. 

—— On April 15th, Youku officially released the box office list of online movies in March. The top five on the list are The Serpent 3 Battle of the Dragon and the Snake (27.57 million), The New Truant, Wei Long (15.59 million), The Secret Record of Xieling (10.89 million), Cang Lang’s Special Battle Assault (10.47 million) and I’m not a Dionysian (9.89 million).

     The monster film "The Serpent 3: Battle of the Dragon and the Snake" directed by Lin Zhenzhao and starring Emily and Luo Liqun tells the story of prehistoric monster disaster caused by human overexploitation of nature. This film topped the box office of Youku in March, and it is also the highest solo film in 2022.

Haoying Honda and CRV, which is better, Honda Haoying and Honda CRV comparison

Honda Haoying can be said to be a model based on the Honda CRV. Of course, some changes have been made in some details. The Honda CRV is a classic SUV model launched by Dongfeng Honda, with a very fashionable appearance. Then you need to read the following article to see which one is better, let’s take a look together!

Honda Haoying and Honda CRV comparison

Honda is more urban and atmospheric in appearance. The interior uses a lot of metal-effect trims and leather, which is also a feature of Honda. In essence, it is also a CRV. Of course, the Honda CRV is very sharp in appearance, and the appearance configuration is relatively good, but the Honda CRV is not equipped with Honda’s induction tailgate. The CRV’s panoramic sunroof and keyless entry start function are also equipped.

The interior is similar and slightly changed.

In fact, the interior design of the two cars is relatively similar, so whether Honda or CRV is good depends on the details. Some optimization has been made on the seat, central armrest, and cup holder, and a wide and thick chrome trim has been adopted, which has greatly improved the interior.

Hybrid characteristics with different dynamics

The power of the fuel version is actually similar. If you have to say which Honda or CRV is better, you need to look at the power of the hybrid version and the power of the 2.0T turbocharged engine. If you compare the two, the characteristics of the hybrid model are better than those of the high-powered fuel engine.

In fact, from the appearance and interior design of the two models, there is little difference, so it is almost impossible to distinguish which is better, and the power is indeed very intuitive to know which is better, Honda and CRV. It can be said that Honda’s hybrid version is the best weapon to win over CRV.

Detailed explanation of the configuration parameters of the 2022 Lincoln Navigator 3.5TT quotation

  22 plus navigator, configuration: black/brown 201A luxury bag 30 seat adjustments, rear ventilation heating with two rows of armrests, touch screen 22 inch wheel hub 7 seats, table display, front seat massage ventilation, audio 22 factory upgrade items: 22 interior upgrade, screen enlargement, new headlights, new rear taillights?

  Car Hotline: 13752513933 (WeChat with the same number) Manager Hu

  The headlights of the 22 models (configuration | inquiry) have added LED daytime running lights, and the tail lights have also adopted a new design. The huge Navigator, the designer seems to have not worried about its space from the beginning. The seats are in a 2 2 3 layout, which can be folded and arranged at will. The two or three rows are folded, and it immediately transforms into a truck, and the interior space is expanded to 2926 liters. The third row of space for the Navigator is better than many 7-seat MPVs. The 1.85-meter-tall experiencer sits in the third row, and there is plenty of room for both the head and the legs.

  The 22 new Navigator models are equipped with a heated steering wheel, a 12-inch LCD instrument panel, a 10-inch LCD touch screen, and a one-click lift for the full window. In addition, the car is also equipped with the most particularly hot ambient lights, allowing you to create different atmospheres in the car according to different moods. In terms of seats, the main and passenger seats in the front row have ventilation heating and memory functions, and the second row of seats uses a tilt sliding chair seat, which also has electric adjustment and heating functions, allowing you to enjoy the most comfortable sitting position at any time

  22 Lincoln Navigator 3.5T dual-window panoramic sunroof, central control 12.3-inch LCD display, power steering wheel, steering wheel heating, Lincoln leather-wrapped steering wheel, advanced wood trim on dashboard and doors, electronically controlled three-zone air conditioning, Weir ? micro-perforated leather seats, front heated and ventilated massage memory seats, 30 electrically adjustable seats, rear seats with 10-inch screen media center, two rows of heated seats.

  The interior of the 22 Lincoln Navigator 3.5T is very luxurious, with a multi-functional steering wheel, the shape of the center console echoes the wide body, and the new car has all leather-wrapped seats. The interior is designed with mahogany, which is noble and elegant. In addition to increasing the interior space, the heightened and enlarged body also creates a noble and elegant feeling. The latest Lincoln Navigator new car adopts a 2 + 2 + 3 seat layout, and the second row adopts two independent seats. The inside of the seat is equipped with armrests, which is super comfortable.

  22 Lincoln Navigator 3.5T new engine with a new 10-speed 2F automatic transmission, providing two-wheel or four-wheel drive. Horsepower 456 horsepower. Body length, width and height/5636/2123 /1933mm. The all-aluminum design makes the weight of the whole vehicle will be reduced by about 100 kilograms compared with the previous generation. It is worthy of recognition. The 3.5TT twin-turbo power is transmitted to the four wheels through the new six-speed automatic transmission. The sparse gear ratio gearbox can not only provide faster acceleration, but also reduce fuel consumption. The new powertrain further improves fuel economy while improving the performance of the car by increasing the speed ratio range of the transmission and incorporating more advanced engine manufacturing processes.

  Company Name: Tianjin Zhongcheng Weiye International Trade Co., Ltd.

  Car Hotline: 13752513933 (WeChat with the same number) Manager Hu

  Company address: Haoyue International Physical Flow Garage, Tianjin Port Free Trade Zone, Binhai New Area, Tianjin

  The company provides the following high-quality services:

  1 Licensing worry-free: The cars sold by the company are all regular imported vehicles, providing a full set of procedures required for all tax payment and licensing to assist in licensing. On the day of purchase, the company can issue all vehicle procedures (closing the ticket, commodity inspection, certificate of conformity, certificate of consistency, vehicle information table, invoice, vehicle purchase tax electronic table, vehicle instruction manual, three guarantees manual, etc.) All foreign customers can return to the local area to settle down and license normally.

  2 Convenient to pick up the car: The owner himself brings his ID card to the store to fill in the vehicle information. For free special car pickup and delivery for foreign customers, you need to call the sales manager in advance to go through the formalities. Our store will handle the temporary license plate for you for free (7-30 days), and there is no need to worry about the return journey. It can be delivered by logistics nationwide, allowing you to enjoy the convenience of door-to-door delivery.

  3 Offline experience: With the Tianjin Port showroom experience center, it truly realizes the model of online car selection and offline car viewing.

  4 quality assurance three guarantees: All models on sale in our store are regular new commodity cars. You can enjoy the national joint guarantee three guarantees policy.

  5 preferential price: overseas direct access to ports, bypassing the price increase link of brand dealers

  Disclaimer: The above car purchase discount information is provided by the comprehensive dealer on this website. Due to market factors, the price fluctuates greatly, and it is only for car purchase reference. Its authenticity, accuracy and legality are the responsibility of the dealer. This website does not provide any guarantee and does not assume any legal responsibility.

"Anger · Serious Case" exposes the ending clip, Donnie Yen Nicholas Tse pierces his heart

1905 movie network news The film, directed and produced by the director, producer and lead actor, and lead actor, has been released nationwide on July 30. Since its release three weeks ago, the movie "Rage · Serious Case" has been the single-day box office champion, and the total box office has exceeded 850 million. On August 19, the movie was released in Hong Kong, China, and received a lot of praise. Some audience members bluntly said that "not only the action scenes are exciting and enjoyable, but also the delicate literary scenes are also fascinating, which makes people still want to watch them." In addition, the film’s reputation overseas is also very strong, and it has harvested 92% of the freshness of rotten tomatoes, 100% of the popcorn index, and a high score of 7.3 on IMDb.



A few days ago, the movie revealed an ending clip. At the end of the film, Nicholas Tse, who had no way out, climbed onto the piano, smiled wildly, and said what he had been feeling all along, "If you had gone after Coke that day, would our fates have been reversed?" Faced with the questioning of the end of his brothers’ lives, Donnie Yen did not answer, but chose to turn and leave, using a firm step to turn the exclamation mark burning with anger into a question mark about justice and humanity, triggering discussion among the audience.


"From the beginning of the movie, Zhang Chongbang’s rejection of the wealthy businessperson can be seen that he will adhere to justice, keep the bottom line, and will not violate the law for the boss’s order." Some audience members also lamented, "Character determines destiny, but people in destiny do not know it, thinking that the environment changes their lives. A wrong choice, let Qiu Gangao fall into the abyss of sin, and it is really regrettable to end up like this." Regarding the director’s blank space at the end of the film, some audience lamented, "Director Chen Musheng broke through the pattern of commercial films and conveyed something deeper."