Analysis of fitness trend in China in 2020: Weight loss and youth sports are on the list.

  — — Gu Hong, Jiangsu Institute of Physical Education

  Since 2006, ACSM (American Sports Medicine Association), as one of the most authoritative organizations in global sports science, will release the global popular fitness programs in the coming year at the end of each year, and the publication of the 2020 edition of the Global Fitness Trend Report is also the 14th release of the report. Not long ago, Shanghai Institute of Physical Education and ACSM jointly released "China Fitness Trend in 2020", which also listed 20 most potential training methods in the new year. After listing the global and China fitness trends, we found that the trend rankings are not the same, and it can also reflect the uniqueness of the fitness market in China. Let’s take a look at the changes of fitness trends in China and compare them with the global fitness trends.

  Analysis of Fitness Trend in China in 2020

  The top three fitness trends in China in 2020 are weight loss exercise, youth sports and sports are good doctors/medicines. It can be seen that the Chinese people’s enthusiasm for weight loss has not diminished, and youth sports have warmed up rapidly. At the same time, it reflects the improvement of national requirements for their own shape and health and the strengthening of attention to youth sports.

  TOP1 weight loss exercise

  Weight loss exercise is mainly a multi-category integrated exercise and fitness method for the purpose of weight loss. Weight-loss movement jumped from 19th place in China fitness trend in 2018 to 2nd place in 2019 and 1st place in 2020, which shows that the domestic fitness industry pays attention to overweight and obese people and the national demand and attention to weight control.

  TOP2 Youth Sports

  Youth sports mainly refers to the fitness exercise aimed at improving the health level of young people through learning and exercising sports skills. Youth sports ranked third in 2018 and sixth in 2019. At present, the obesity rate of adolescents remains high, and the younger age of diseases is the main reason for this trend. Experts said: "China’s current health literacy is low, and health weight loss education needs the joint publicity and guidance of society, parents and schools to achieve effective results. In terms of sports, the gym is not open to young people, so where do young people go to exercise? This problem needs to be solved. Youth sports are not limited to schools, but also to the society. "

  TOP3 exercise is a good doctor/medicine

  Exercise is a good doctor, which is a global health initiative. It aims to encourage medical staff to increase physical activity examination and get advice and guidance from sports professionals when formulating disease treatment programs. This trend entered the top 20 fitness trends in China for the first time, and jumped to the third place. In the past two years, this trend only ranked 21st and 29th. Under the general trend of the integration of sports and medicine, people in the domestic health and fitness industry have more deeply felt the important role of sports in health promotion, and have been more and more recognized by the people.

  Compared with the fitness trend in China in 2019, the fitness trend in the top 20 in 2020 is that the third-ranked sports are good doctors, the fifth-ranked fitness diet, the 11th-ranked mobile device sports App, the 13th-ranked wearable device, the 14th-ranked exercise intervention for obese teenagers, the 16th-ranked free weight training and the 19th-ranked brisk walking. Mobile device sports App, wearable device, exercise intervention for obese children and walking briskly returned to the list after falling out of the top 20 last year. Among them, the trend of weight loss movement has reached the top, reflecting the increasing demand for weight loss in China, and weight loss has become the first need. In addition, the square dance has risen sharply in the ranking of sports and fitness trends in China, which also reflects the distinctive features of the fitness situation in China.

  China fitness trend VS global fitness trend in 2020

  Compared with the global fitness trends in the past 20 years, there are 9 same trends in China and the world. Generally speaking, there are obvious differences in trends and rankings. For example, the employment of professional certified fitness experts and professional fitness licenses in the global fitness trend is not reflected in the fitness trend in China. Although the demand for private education and group class coaches is increasing in the fitness trend in China, it seems that the professional training of coaches is still not paid enough attention.

  Among the top 20 trends in the world, free weight training ranked 4th, life medicine ranked 16th, cycle training ranked 17th (ranked 21st in 2019), and children and sports ranked 28th in 2019.

  What was eliminated were mobile sports app (ranked 13th in 2019), fascia relaxation equipment (ranked 14th in 2019), team personal training (ranked 19th in 2019) and rehabilitation guidance (ranked 20th in 2019). Generally speaking, the current fitness trend in China is still dominated by basic sports such as "running and jumping". Compared with the global trend, there is no further detailed classification of functional training and fitness plan. It can be seen that China’s fitness industry is still in the initial stage of development. Grasping the current trend and characteristics of China’s fitness development, we should still uphold the main purpose of letting most people move first in fitness promotion, and at the same time let people who participate in sports exercise more scientifically.

  Finally, this year’s fitness trend in China entered the list for the first time and ranked third. Good doctors are similar to the global fitness trend, and both are in the forefront, which also reflects the rapid development of the integration of sports and medicine in China and the rapid increase of public acceptance. For the treatment of related chronic non-communicable diseases, the public is gradually turning their eyes from traditional single medical treatment to the combination of sports and medicine. Incorporating physical activity assessment and targeted exercise and fitness guidance during medical treatment can not only effectively promote the health port to move forward, reduce medical expenses, but also open up a new path for building a healthy lifestyle.

  Ranked China in 2020, China in 2020 and 2019.

  1 Weight loss exercise Wearable technical strength training

  2 Youth sports high-intensity interval training weight loss exercise

  Exercise is a private training for good doctors/medicine groups.

  4 strength training, free weight training, group training

  5 Fitness Diet Personal Training Fitness Studio

  Square dance is a good doctor/medicine youth sports.

  7 group training self-respect training yoga

  8. Core training of personal training for the elderly fitness program

  9 Outdoor sports health guidance for pregnant women/postpartum classes

  10 Walking/running/jogging/employing professional certified fitness experts for barbell training.

  Bike club

  11 Mobile Fitness APP Weight Loss Sports Dance Fitness

  12 Fitness Studio Functional Training Flexibility and Flexibility Roller/Cylinder

  Wearable technology outdoor sports boxing/taekwondo and mixed fighting

  14 Adolescent obesity intervention yoga self-weight training

  15 yoga fitness professional license high-intensity interval training

  16 free weight training life medical walking/running/jogging club

  17 Core Training Cycle Training Pilates

  Self-esteem training, health promotion plan in the workplace, group private training

  19. Evaluation of the effect of striding. Square dance

  20 Pregnant women/postpartum children and sports outdoor activities

Golf is really not expensive. The public plays ball and uses these clever tricks to break the aristocratic model.

  "Green Club" is an exclusive original brand column launched by Tencent Golf. Explain the star players, schedule etiquette, schedule rules and other information of golf in detail. The green is for the best, who is in charge of the ups and downs.

  Today, people still seem to have great misunderstandings about golf. When it comes to golf, most people’s first impression is: expensive. Expensive has two explanations, one is aristocratic movement, and the other is expensive. As everyone knows, golf has gradually become a popular sport, because its cost is really not as expensive as people think.

  In fact, in recent years, the cost of playing an 18-hole golf in first-tier cities in China is 1,800 yuan, the cheapest is 470 yuan, and the public price is 8,900 yuan. An 18-hole golf course takes almost four and a half hours, and the average hourly consumption is about 200 yuan. Playing tennis, badminton, even basketball and football is almost the same consumption level. In this way, do you still think playing golf is expensive? And this is the consumption level of first-tier cities. If you know the prices in other cities, I’m afraid you will shout "cheap".

  Therefore, golf has become a popular sport, which is really not just an expression. In recent years, more and more people play golf, and the price factor is only one aspect. More importantly, golf is the best exercise to keep healthy. The following will popularize the coup that can save money to play ball from many aspects.

  A coup to crack the high threshold of equipment

  In the United States, where golf is prevalent, it is often seen that children under the age of 10 play 18 holes with their bags on their backs. In the eyes of those children and parents, golf is an ordinary sport, and most people can participate in it. A game costs only 20-30 US dollars (about 135-200 yuan RMB).

  Back in China, it is a world of ice and fire, and golf has been labeled as an "aristocratic sport". Is the price of playing golf not close to the people, or are people misreading the sport?

  Comparing golf with other sports-tennis, badminton, swimming, skiing and equestrian, you will find that the cost of golf clubs and balls is indeed higher than other sports. Tennis, badminton and swimming equipment have the lowest price, which can be done within 200 yuan; If only helmets and gloves (excluding horses themselves) are counted in equestrian, the price is around 300 yuan; Although the price of skiing equipment is higher than that of golf equipment, most ski resorts provide free rental services for skis and ski suits. Therefore, the equipment threshold for playing golf is indeed higher than that for general sports.

  But in the face of the high threshold of equipment, can we only flinch? The answer is not like this!

  With the improvement of their own skills, many golfers will change their clubs regularly, so how to deal with the old ones? If you don’t have friends to send, it will take up space at home, and it will be a pity to throw it away. In fact, there is also a big market for second-hand clubs. You can try to sell them on some second-hand resale platforms or special club second-hand websites. Of course, golfers in the beginner stage can also choose to buy second-hand clubs.

  The price of golf course is not completely high and cold.

  If the equipment "sets" the threshold for golf, is its venue price higher than other sports?

  Most standard golf courses are membership courses, and members need to pay expensive membership fees to play, but these courses also accept individual bookings. Due to the different prices of high-end and low-end courses, the price of playing golf in the courses that receive individual guests ranges from 310 yuan to 1920 yuan, and the price per person per hour ranges from 77.5 yuan to 480 yuan (calculated according to four hours per game).

  The prices of indoor and outdoor venues are quite different, and the prices of indoor venues are also very different due to different conditions. The hourly price of tennis venues ranges from 50 to 580 yuan, and the consumption price per person per hour ranges from 25 to 290 yuan (calculated by two-person AA system). The public has misunderstood golf courses. Many golf courses are not "high and cold" as everyone thinks, and their prices are close to the people, while the fees of other sports venues are not low. Some participants in tennis and equestrian have the financial strength to join golf.

  There are some tips in this respect. When you want to play on a golf course, you may wish to ask your golfers if they have an anonymous membership card, or you can ask members to help you book a court and use the guest price. In addition, there are a lot of booking software and playing packages on the Internet now, so pay more attention to playing more games with the same money.

  Tee time on weekdays and mornings is low in many courses, so you may wish to choose this time if it is convenient. Not only is the state of the stadium better, but you can bid farewell to the "traffic jam" and you will have a sense of carefree monopolizing the stadium. Now there is a 9-hole mini golf course that is becoming more and more popular, mainly because of its reasonable price and short time consumption. Many times you don’t have four hours, but two hours sounds much easier.

  A year’s fee is less than one night’s nightclub consumption?

  At one time, it was roughly calculated that the cost of playing golf a year could not even cover the consumption of a nightclub for one night. How much does it cost to play golf for a year? I believe everyone gives different answers. Let’s figure out how much money to spend at least a year from the most economical aspect …

  Suppose a person: he plays 30 games a year, buys clothes but doesn’t change his pole, and drives himself every time. How much does he need to spend a year? 

  Equipment cost (10000)= clothing (5000)+ ball (1000)+ driving range (4000) 

  Playing fee (19500)= travelling fee (150)+ green fee (500)× number of games (30 games) 

  Total cost (29500)= equipment cost (10000)+ playing fee (19500)

  The above total cost is a span of one year, and in nightclubs in first-tier cities in China, the consumption for one night is sometimes this figure. And the two forms of entertainment are not at the same level for people’s physical and mental health. Can you still say that it is really expensive?

  The above expenses are a general situation, and this article also has some tips to save money. For example, bring your own drinks and snacks. Many golfers love to drink a sports drink and eat some energy bars and chocolates at the end of the game. However, these things are often sold very expensive in the stadium. You may think that it is nothing to listen to a coke for 25 yuan, but it is also a big expense after a long time. After all, the supermarket only sells 3 yuan.

  Straight flush, buy a ball catcher. As the "king of a bag of balls", there are always a few balls left in the water obstacle area every game. Next time you spend 50 yuan on a ball catcher, you can earn back the cost by picking up two balls. Besides, catching the ball is very fulfilling.

  You can also use second-hand balls at ordinary times. A brand-new box of good balls will certainly improve the playing experience, but if you are still a "tricycle", it will be a bit wasteful to throw a box of balls down the 18th hole. There are a large number of second-hand balls sold in the network and shops, which vary according to the color and brand. You can consider buying some, so it won’t be too painful.

  Secondly, walk instead of cart. There are also many stadiums in China that can choose not to use carts. It is also a very good choice to walk and chat with friends while enjoying the scenery of the stadium. This can not only save a sum of money, but also get close to nature, breathe fresh air and exercise. Isn’t that the charm of golf?

  Golf, expensive or not, is more of a psychological "expensive" for Chinese people. If you convert the physical and mental health brought by this sport into value, you will find that such "expensive" is really cheap.

  (winter wheat)

Counting the stars of Douban with the most broadcast scores and domestic online dramas.

1905 movie network news At present, the domestic online drama market is unprecedentedly prosperous, and some high-quality online dramas even surpass TV dramas in terms of click volume, broadcast volume and word of mouth, and there are countless stars who are popular or re-popular because of online dramas, such as Crystal and Peter in go princess go, Zray and Raquel in Remaining Crime, Pan Yueming in One Hundred Nights, and Hu Yi Tian and Shen Yuemei in To Our Simple Beauty are classic representatives.

 

Crystal Peter’s "go princess go" became popular overnight.


Go princess go can be described as the originator of online drama. Without any star support, the drama quickly attracted the attention of the whole network since its launch, with a maximum broadcast volume of over 200 million per day. Up to now, the cumulative broadcast volume has exceeded 4.24 billion, and the score of Douban score of 7.2 has broken many records. As a result, Crystal and Peter, the leading actors of the drama, became popular in the film and television circles overnight.

 

Zray Raquel’s "The Remaining Crime" exploded overnight.


After the Princess became popular, the second popular online drama was Yu Sin. As the first super online drama that broke 3 billion yuan before it was finished, it submitted a perfect ending report card with an excellent reputation of 8.2 points. Zray, the leading actor of the drama, was promoted to a first-line niche again, and Raquel, the other leading actor, became the spokesperson of "eldest sister-in-law" in the eyes of the public overnight.

 

Pan Yueming turned red again.


As a typical figure who turned red again, there was Pan Yueming who relied on "Super Online Drama" and "White Night Chasing Murder". In this play, Pan Yueming played two roles and performed a pair of twins with different personalities very well. With Douban 9.0, up to now, the outstanding performance of breaking 5.38 billion yuan has turned red again, which not only won unanimous recognition in acting reputation, but also made overwhelming headlines.

 

Hu Yi Tian and Shen Yue’s "To Our Simple Little Beauty" attracted much attention.


In addition, last year, another online drama won the popularity of two unknown newcomers, Hu Yi Tian and Shen Yue, who became the new male gods and goddesses attracting worldwide attention by virtue of "To Our Simple Beauty". Up to now, the cumulative broadcast volume of the drama has exceeded 3.41 billion, and the Douban score is 7.2. Statistics show that the number of Weibo fans in Hu Yi Tian has increased from 710,000 to 6.6 million during the broadcast of the drama, which is amazing.