苏州男士spa哪家好

The progress of domestic cars in recent years is visible to the naked eye. With the development of car manufacturing technology, the quality has also come up. The development of intelligent technology has made rapid progress, and it has also obtained a higher voice over in the new competitive track. The configuration materials are more willing to pay, but the pricing is more realistic. Therefore, if you pursue high cost performance, there is no reason not to choose domestic cars.

For young people, the pursuit of cost-effective car at the same time, but also the pursuit of fashion and sports personality, so the starting price of less than 100,000 Changan Auchan X5 PLUS and Geely Colorful COOL become their popular choice. As for who is more worth buying options, we look for answers from the comparison.

But before the comparison, there is a key information that must be mentioned. At present, Auchan X5 PLUS provides large-amount factory discounts with cash down to 11,000 yuan, that is to say, it only needs 80,900 to start, which is undoubtedly very sincere for a sports SUV with strong comprehensive strength. Colorful COOL currently only provides car purchase policies such as 7,000 yuan discount, which is not as strong as the direct cash discount of Auchan X5 PLUS. So from the perspective of the entry threshold, Auchan X5 PLUS is already the next city.

Power chassis comparison: Auchan X5P LUS is more forcibly updated and stable

Auchan X5 PLUS and Colorful COOL are both the positioning of sports SUVs, and the main groups they face are young people. But what is sports and what is the dish of young people should not just look at appearance, but also look at strength.

Auchan X5 PLUS is equipped with Blue Whale’s new generation NE1.5T high-pressure direct injection engine + Blue Whale 7-speed wet dual-clutch transmission combination. Colorful COOL is only equipped with 1.5TD engine + 7-speed wet dual-clutch transmission combination on high-end models. Under the support of greater power and torque, the zero-hundred acceleration of Auchan X5 PLUS is only 7.51 seconds, which is nearly 1 second faster than the high-end models of Colorful COOL, and the power gap can be seen.

In all stages of acceleration, the starting response of the Auchan X5 PLUS is only 360ms, the 0-60kM/h acceleration is only 3.8s, and the 80-120kM/h acceleration is only 5.6s. These results are even better than those of the A-class cars that are the main sports, making the starting, low-speed acceleration, and high-speed acceleration a step faster.

While the power is significantly stronger, the fuel consumption level of the Auchan X5 PLUS is similar to that of Colorado COOL, and the WLTC comprehensive fuel consumption is only 6.25L/100km, which is truly fast and fuel-efficient.

Of course, excellent sports performance comes not only from power, but also from chassis and steering. The Auchan X5 PLUS comes standard with front McPherson/rear multi-link independent suspension, and has undergone targeted adjustment and rigorous road conditions testing, so it has better handling performance and driving quality. The Colorado COOL uses a lower-cost rear torque beam non-independent suspension, which is inherently inferior in handling and comfort. In addition, the Auchan X5 PLUS also uses a three-stage adjustable ESP, which can choose different steering modes according to different driving needs.

In terms of actual driving experience, the Auchan X5 PLUS not only has stronger power output and faster acceleration than the Colorado COOL, but also has less roll in corners and emergency line changes, more accurate directivity, and can enter and exit corners at a faster speed. In the face of road impact, the advantages of four-wheel independent suspension more fully suppress vibration and bounce. In the medium and high-speed area, the chassis feedback of the Auchan X5 PLUS is more textured, and the suppression of wind noise and fetal noise is significantly better. In addition, the brake response of the Auchan X5 PLUS is also more sensitive, with a shorter stroke, which is more in line with the characteristics of sports models.

Space size comparison: the two cars are not at the same level

Young people buying a car not only meet their personal driving and travel needs, but also inevitably have to deal with necessary household and social needs. After all, accompanying family members out, gathering with friends or traveling are all common car scenarios for young people. Therefore, a larger SUV is necessarily a better choice.

Compared with the body size of the Auchan X5 PLUS and the Colorado COOL, the advantage of the former is undoubtedly huge. It can also be seen from the body size that the Auchan X5 PLUS belongs to a compact SUV, while the Colorado COOL belongs to a small SUV, and the two are completely different. Therefore, the riding space of the Auchan X5 PLUS is much more generous, especially the rear space is more stretched than the Colorado COOL, and the luggage compartment space and storage space also show higher practicality.

Although both cars use the design of sports seats, the Auchan X5 PLUS presents a better sense of quality in the materials and craftsmanship of the cockpit. And the unique 30-inch wrapping smart triple screen of the same class forms a more technological atmosphere for the driver. It brings a silky operation experience through the delay-free three-screen interactive interface switching. For example, when encountering a corner to trigger the panorama, the navigation will automatically project the screen to the instrument screen, which is more intuitive and safe; the linkage of cockpit lights, sound effects, seats, etc., can also make the car change into a KTV, gym, game hall in seconds. In addition, because the Auchan X5 PLUS has improved NVH performance at 115 places in the whole car, the silent feeling in the car is far beyond what we expect from 80,000-class SUVs.

With more space, a higher-quality interior atmosphere, and four-wheel independent suspension, the Auchan X5 PLUS can undoubtedly provide a more comfortable driving experience. In contrast, Colorful COOL pays more attention to individuality, while ignoring comfort and practicality to a certain extent, and there are fewer applicable car scenarios.

Differential configuration comparison: both parties have their own advantages

In order to fully reflect the respective configuration advantages of the two cars, we selected the top model for comparison. The two models are Auchan X5 PLUS 1.5T Smart Fun AI Edition and Colorful COOL 1.5TD DCT Battle Edition.

The advantage of Colorful COOL’s differential configuration lies in intelligent driving assistance. Compared with the Auchan X5 PLUS, it has more intelligent driving functions such as parallel line assistance and lane keeping, and the matrix headlights can automatically adjust the far and near light. However, from the perspective of daily driving, many intelligent driving functions are actually not used frequently, and since the Auchan X5 PLUS is also equipped with common intelligent driving functions such as ACC adaptive cruise and 540-degree panoramic images, the difference in car experience is not big.

It is worth mentioning that both vehicles can achieve intelligent parking, intelligent tracking and reversing, and remote parking, but the EaglePilot full-voice automatic parking system equipped with the Auchan X5 PLUS is more intelligent, capable of voice control in addition to key remote control and mobile phone remote control.

The difference in configuration advantage of the Auchan X5 PLUS is in terms of intelligent interaction. It is equipped with the OnStyle 5.1 smart happy cockpit, which has a higher level of intelligent performance. One of the more obvious advantages is that the Auchan X5 PLUS can not only realize intelligent voice control in the car, but also realize full-scene intelligent voice outside the car. For example, saying "X5 drive the car out" outside the car can automatically park out of a narrow parking space, which greatly increases the convenience of using the car.

And through the FaceID 3.0 car internal and external facial recognition system, you can unlock the vehicle by brushing your face outside the car. Through facial recognition, gesture recognition, intelligent voice and other technologies, we have also created a variety of personality scenes such as Mai-free KTV, Auchan Fitness, Auchan Travel, one-click rest for main and co-pilot, and track mode, allowing users to feel more intelligent fun in the car.

In comparison, the intelligent interaction functions of Colorful COOL are more conventional. In-car intelligent voice, three-finger flying screen, audio-visual entertainment, and mobile phone remote control are basically all, and these functions can also be fully realized on the Auchan X5 PLUS.

In terms of comfort configuration, the two cars are not much different, both belong to the superior level of SUVs at the same price, with panoramic sunroof, keyless entry/start, wireless charging of mobile phones, induction wipers, automatic air conditioning, etc. The subtle difference is that the Auchan X5 PLUS has Sony stereo, hot and cold temperature control armrest box, external rearview mirror memory/reversing automatic down-turn, induction trunk, etc., providing a more comprehensive comfort experience, while the Colorful COOL is slightly superior in seat functionality because it is equipped with front seat heating.

Overall, the configuration of both cars is very high, but from the perspective of vehicle usage and value, the Auchan X5 PLUS is still better. Especially in terms of intelligent interaction, the leading intelligent technology of the Auchan X5 PLUS brings more convenience and fun to use the car, showing a higher sense of value in the context of the technology era.

Write at the end:

Auchan X5 PLUS and Colorado COOL have a lot of overlap in price, and both focus on sports and intelligence, thus forming a direct competitive relationship. But in contrast, it is not difficult to find that the Auchan X5 PLUS power chassis performs better and is a more sporty side; the intelligent interaction experience is also more advanced and is a smarter side. In more dimensions, Auchan X5 PLUS has a huge advantage in space size and a more comprehensive configuration, which can well balance comfort and practicality. So on the whole, Auchan X5 PLUS’s product strength is obviously stronger. Coupled with the large cash discounts currently launched by manufacturers, the cost performance is much higher than Colorado COOL, which is obviously a more worthwhile option.

　　This year’s New Year’s Eve, in addition to Ge You’s achievement of "Ge You File" with three major plays, Nicholas Tse, the new king of Hong Kong, also entered the Spring Festival file with three films: "Global Love" and "God of Wealth Inn". Among them, the most concerned is the action movie "New Shaolin Temple", which will be released on January 19, 2011. And his wife Cecilia Cheung’s comeback "The Strongest Thing" will also be released during the Spring Festival file. At that time, there will be a scene of Tse Cecilia Cheung and his wife fighting on the screen.

Nicholas Tse takes over Ge You, three new films occupy the Spring Festival file

　　Although the market and fans have yet to review who can laugh at the end of the three blockbusters, Ge You, who is known as the "New Year’s Emperor" this year, is undoubtedly the most eye-catching star in the first half of the New Year’s Eve. Following the myth of "Ge You File", Nicholas Tse, the new king of Hong Kong, also entered the Spring Festival file with three films: "New Shaolin Temple", "Global Love" and "God of Wealth Inn" to succeed Ge You.

　　Nicholas Tse, who has a star second-generation halo on his head, has won the love of many fans since his debut. After starting a family, he changed his unruly character and began to try various types of roles. He changed to the acting school route, and often performed hard in the film. He is known as "Desperate Saburo". And Nicholas Tse also won the Golden Rooster Hundred Flowers Award and the Best Supporting Actor at the Hong Kong Film Awards for his wonderful performance in the film and "October Siege". The more mature Nicholas Tse has also made many breakthroughs in the film. This time, Nicholas Tse returned to the villain in the movie "New Shaolin Temple", playing a brutal and unkind warlord adjutant, and even hit women. He played the role as "bad and cheap and makes people gnash their teeth." Director Chen Musheng praised the succession of the king of Hong Kong film industry. In the three films that took over the Spring Festival, Nicholas Tse played three different roles: brutal, affectionate and funny. "I hope everyone can see a different me in each film," Nicholas Tse said.

"New Shaolin Temple" directly hits "The Strongest Thing" Nicholas Tse Cecilia Cheung’s husband and wife fight

　　The Chinese kung fu masterpiece "New Shaolin Temple" has been confirmed to be released nationwide on January 19, 2011, opening the Spring Festival in advance. It is reported that the film is directed by Chen Musheng and Yuan Kui as the action director. Lau Dehua, Nicholas Tse, Jackie Chan, Fan Bingbing, Wu Jing, Yu Shaoqun, Yu Hai and others co-starred. Due to the word-of-mouth of the old version, "New Shaolin Temple" has received a lot of attention since the start of filming. " "New Shaolin Temple" brings together many movie stars, and there is no other movie this year that can be compared to plastic surgery. However, "New Shaolin Temple" can be called an enhanced version of the old version of "Shaolin Temple". Actual action scenes, warlord wars, human relations, and the righteousness of monks have all become the biggest highlights of this movie.

　　And the comedy "The Strongest Thing" starring Gu Tianle, Cecilia Cheung, Donnie Yen and others will be released on February 3. The film is Cecilia Cheung’s first comeback after marriage. Cecilia Cheung has been away from the screen for a long time, and many fans are very much looking forward to this comeback. Therefore, this year’s Spring Festival file will not only show the phenomenon of "one Nicholas Tse three plays", but also the scene of Nicholas Tse and Cecilia Cheung’s husband fighting.

Related informationWhat is it?"New Shaolin Temple" revealed the trailer, Shaolin Kung Fu Wanwu Guizong double duel

More great pictures on the next page!

The latest news of Yancheng car home preferential promotion channel, luxury SUV is in progress. As a highly regarded model, the price reduction of Volvo XC60 is surprising. In Yancheng area, you can enjoy a maximum discount of 132,400 yuan, and the minimum starting price is 289,500 yuan. If you are interested in this model, don’t miss this excellent opportunity. Please click "Check the car price" in the quotation form to get a higher discount.

Volvo XC60 is a luxury SUV, and its design is full of modernity and elegance. The front face design of this car is very unique, adopting the iconic Volvo family design language, such as the straight waterfall air intake grille and the sharp "T" headlight group, which makes the whole car look very exquisite. The body lines are smooth, and the overall style is simple and luxurious. In addition, the side of XC60 also adopts a unique "origami" design element, which makes the body more stereoscopic. At the same time, the rim of XC60 is also very attractive, and a variety of styles are available, which adds a sense of movement to the vehicle. Generally speaking, the design of Volvo XC60 is very attractive, full of modernity and luxury, and it is a leader among luxury SUVs.

Volvo XC60 is a medium-sized SUV with a body size of 4708*1902*1660 and a wheelbase of 2865 mm.. The lines on the side of the car are smooth, showing an atmospheric and steady style. The front tread is 1653mm, the rear tread is 1657mm, the front tread is 235/60 R18 in tyre size, and the rear tread is also 235/60 R18 in tyre size. The car’s tire size and rim style are excellent, providing the driver with excellent handling performance and stability.

The interior design of Volvo XC60 is simple and elegant, with high-quality materials and fine craftsmanship, creating a luxurious and comfortable driving environment. The steering wheel is made of genuine leather, which makes it feel comfortable. At the same time, it supports manual adjustment up and down and back and forth, so that drivers can easily find the driving posture that suits them best. The central control screen has a size of 9 inches, supports the speech recognition control system, and can realize the control of multimedia, navigation, telephone and air conditioning functions. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge and connect devices. The seat is made of imitation leather. The front and rear adjustment, backrest adjustment, height adjustment and lumbar support are supported by the main and co-pilot seats. At the same time, it also has the functions of heating and electric seat memory. The rear seats support proportional tilting, providing passengers with more storage space. Generally speaking, the interior design of Volvo XC60 is both practical and comfortable, and it is a luxury SUV worthy of consideration.

The Volvo XC60 is powered by a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. This engine adopts advanced technology and has excellent performance and excellent fuel economy. At the same time, it is also equipped with an 8-speed automatic gearbox, which makes driving smoother and more comfortable. The outstanding performance of this engine provides Volvo XC60 with strong power and excellent acceleration performance, and also ensures the fuel economy and low emissions of the vehicle.

In the evaluation of the owner of car home, we saw her high praise for the design of Volvo XC60. As she said, the design of XC60 is very attractive, with dynamic appearance lines and a sense of stability and atmosphere. The streamlined design of the body gives people a delicate feeling, while the handling of details is also full of modernity. It can be said that the design of XC60 is very successful. In addition, XC60 has excellent performance and comfortable driving experience, plus luxurious interior and rich configuration, making it a very popular medium-sized SUV. If you are looking for a car that can meet the needs of daily commuting and weekend travel, Volvo XC60 is undoubtedly a good choice.

Produce Miao Miao tou APP

Author Li Geng

Toutu, vision china

In the deep case of last November, "Why is Cyrus’ financial report still deteriorating? ",Miao tou once gave a conclusion based on the analysis of depth-Huawei was very strong, but at that time it still couldn’t make up for Cyrus’ own shortcomings.

The reason is also very simple:Although Celestial achieved the reversal of the sales trend by "configuration adjustment+70,000 yuan sharp price reduction" for the new M7 at the end of 2023, overall, the deep cooperation with Huawei did not help Celestial to establish its "high-end+high gross profit" brand positioning.

The decline of the brand in the world from "luxury" to "mainstream" immediately caused Cyrus to directly fall into the "quagmire" that all new car-making forces have to face:Without price reduction, there is no sales volume, and the scale can increase. However, because the scale is not large enough and the average cost decreases slowly, it is very difficult for the financial level to achieve a break-even point, let alone realize the benign development of car companies.

The trend of Celestial in the following months (red arrow) also confirmed our judgment. Although the sales volume of the new M7 soared for several months in a row, its share price actually went down in November, with the largest retracement reaching 37.6%, exceeding 32.4% of the whole vehicle sector in the same period.

By February of this year, the share price of Cyrus had another obvious change: first, it rose directly by 59.5% in more than a month.(Blue arrow), from a low of less than 60 yuan/share to a high of more than 100 yuan/share; Then from mid-March, it continued to decline, with a cumulative withdrawal of 17.6%, and now it is less than 90 yuan/share.(green arrow).

Let Cyrus go out of the clear upward share price, which is the brand-new flagship product M9 that it officially began to deliver this year. Numerous data show that it has achieved incredible performance figures in the industry. The sharp shock in the market also shows that there are still doubts and differences in the market about this product, including the changes it can bring to Celeste.

Under the premise that the detailed data of the 2023 annual report will not be released until the end of April, why did Cyrus’ share price rise ahead of schedule? Why is M9 a "miracle" for Cyrus? How should Cyrus’ performance in 2024 be expected? How should we adjust our expectations for Cyrus and some new car-making forces?Today we will focus on these three issues.

Why did Cyrus turn upside down?

As early as the end of January this year, Cyrus announced the expected loss of its performance in 2023: it is estimated that the operating income will reach 35.5 billion yuan to 36.5 billion yuan in 2023, up by 4.09% to 7.02% year-on-year; The net profit loss of returning to the mother was 2.1 billion yuan to 2.7 billion yuan, which was narrower than the loss of 3.832 billion yuan in 2022; After deducting non-profit, the net profit loss is 4.6 billion yuan to 5 billion yuan, and the loss of 4.296 billion yuan in 2022 is still increasing.

According to this caliber, combined with the relevant financial data of Cyrus in the first three quarters of last year, it is not difficult to calculate the approximate range of Cyrus’ fourth quarter revenue and non-net profit deduction.

In the fourth quarter alone, both year-on-year and quarter-on-quarter, Cyrus’ revenue and non-net profit have achieved good growth: year-on-year, revenue increased by 75.9%, and the ratio of loss-making revenue shrank by 29.1%; Under the ring-on-ring caliber, revenue increased by 242.1%, and the ratio of loss revenue decreased by 53.8%.

Source: Car owners’ home

The substantial improvement of Cyrus’ ring caliber is the result of its recent strategy, which can be summarized in one sentence-Do everything you can to increase the sales of the new M7, even if you directly suppress your own lower-end M5, even if you sell one, you will lose one.

The "crazy profit-making" has brought two results. One is the apparent loss of profit: in the fourth quarter of 2023 alone, Cyrus accumulated more than 2 billion yuan on the new M7. If the first quarter of 2024 is added, the total amount of "profit-making" will reach 5 billion yuan. However, as the sales volume of the new M7 began to climb, the production and manufacturing assembly line of Cyrus began to operate efficiently, and its average vehicle cost began to decline.

According to the estimated financial results in the fourth quarter and the historical sales volume of Celestial Group, the new M7 has realized the positive adjustment of non-net profit deducted from cars in the fourth quarter of 2023.

The first two quarters of 2023, and the fourth quarter.(estimated value)The deduction of non-net profit performance is similar(-1.885 billion yuan,-1.785 billion yuan); Non-Cyrus brand in two time periods(everything except asking the world)The sales figures are also very close.(19,000 vehicles, 17,300 vehicles). In other words, during these two periods, the Celeste brand basically realized the zero deduction of non-net profit.

Corresponding to the specific vehicle type, it is the result of selling 7,000 vehicles less than the M5 and 49,000 vehicles more than the M7. It is certainly unrealistic for these two models to "break even" at the same time, which can only be "M5 lost and M7 earned".Combined with the ratio of the number of sales changes, it should be "M7 earns thousands, M5 loses tens of thousands".

Cyrus could have made more and more profits as long as it continued to produce and sell M7, but obviously other car companies did not intend to let Cyrus enjoy the market segment of about 250,000 yuan, 5 seats and 7 seats, giving priority to household use and highlighting the intelligent SUV products.

The ideal came straight to the world of inquiry, and the price of M7 in the world of inquiry has been adjusted, dropping by 20,000 yuan.

Take L6, the first brand-new model with a price below 300,000 yuan, which was released last week as an example, not only aimed at the new M7 in product design and positioning, but also directly set the starting price consistent with that before the new M7. The ideal "name-calling match" left Cyrus no choice but to directly reduce the price of the new M7 by 20,000 yuan in early April this year.

The operation of price reduction has once again "guaranteed" the next sales volume of the new M7, but it will inevitably turn the non-profit "earning thousands" of the M7 bicycle deduction into "losing thousands to more than 10,000" again, and make the break-even point of the new M7 move back again.

Besides M7, M5, which was "strategically abandoned" at the end of last year, is about to return. At the "2024 Beijing Auto Show" held this week, Sailis will re-release "Ask the M5". Judging from the previous information, the new M5 will probably follow the old path that the new M7 has taken. Impact the market through "adjustment of configuration+substantial price reduction". The price is definitely lower than M7, and it is closer to the positioning of mainstream products of many independent car companies, which makes M5 destined to become a difficult challenge again.

Obviously, although the product combination of "M5+M7" still has the ability to bring sufficient sales to Cyrus, it is unlikely to bear the burden of "making profits". If you don’t want to end up making money at a loss, Cyrus must find a new way out.

The listing of the M9 at this critical time not only provided a new outlet for Sailis, but also opened a new stage of China Automobile, which was a "miracle".

M9, why can it be called a "miracle"?

There are two main reasons why M9 is called "miracle":

Let’s talk about the sales figures first. On April 11th, at the Huawei HarmonyOS Spring Eco-communication New Product Launch Conference, Yu Chengdong announced two big figures: the cumulative big figure of M7 was 174,000, and the big figure of M9 exceeded 70,000.

At the end of last year, the propaganda offensives of both Cyrus and Huawei were full, and a large number of publicity was carried out several times.

Although since last year, Huawei has been constantly updating big figures and publishing posters through all channels, it is a bit annoying to encourage more consumers to buy the new M7. However, combined with the big figures, sales trends and insurance volume data published by the new M7, the big data spread by it basically does not have much moisture.

As of March, 2024, the cumulative wholesale sales volume of the new M7 was 164,000 vehicles, and the cumulative insured amount was 152,000 vehicles, which is equivalent to the fact that Cyrus still holds an order of about 10,000 vehicles without production and delivery. This digital trend is also in line with the industry law of "stacking orders as soon as new products are released, and then with the improvement of production capacity, undelivered orders gradually decrease and turn into no delivery cycle".

As for the sales volume of M9, up to now, the official has only released two figures: First, it sold 5,446 units in February.(wholesale sales); Second, the delivery volume in March was 6,243 units.(Retail sales). The number that can be found from the public insurance database is that in February and March of this year, the number of insurance coverage of 1324 vehicles and 6429 vehicles was realized by the customer M9, which is basically consistent with the official marketing figures.

Image from: Snowball user "Castle Peak Hermit"

Based on the reliable official fixed figures, we can fit and calculate the fixed growth rate of M9, which can be converted into the monthly sales expectation of M9. The snowball user "Castle Peak Hermit" has calculated that the new M9 will increase by about 393 vehicles/day, which translates to 11,800 vehicles in 30 days.

As the earliest fixed data of a new car, its fixed and subsequent sales will further slow down with the passage of time.(The number of users who have no brains to buy this product is gradually exhausted)It is optimistically estimated that the annual sales volume of M9 will be 80,000 ~ 90,000 vehicles.(Average daily sales volume is 250+)The neutral forecast is that the annual sales volume of M9 will be 60,000 ~ 70,000 vehicles.(The average daily sales volume is about 200), pessimistic forecast M9 annual sales of 50000 vehicles.(The average daily sales volume is less than 150).

With reference to its guide price of 469,800 yuan to 569,800 yuan, it is a high probability event that the gross profit space of M9 after scale is close to 30%. According to the median price of 520,000 yuan and the wholesale sales of 60,000 ~ 70,000 vehicles in the whole year, M9 can contribute about 10 billion gross profit for Celeste, which is enough to support its fight in the mainstream market and can also be converted into a solid net profit in the final financial performance.

Miaotou once wrote another deep case in early 2023, "Building a new car force, is it dead?" ",in-depth analysis of the reasons for Wei Lai’s worst development in" Wei Xiaoli "-Weilai’s luxury brands and products have basically not sunk into the third, fourth and fifth tier cities. More than half of the high-end "cakes" that have been paved by many rounds of marketing and branding are "unable to eat".

Especially for the new domestic forces, once the order support in the luxury market is insufficient, it is impossible toIn order to maintain its healthy operation at the sales end with higher gross profit, then the subsequent scale expansion and growth of new forces must "borrow money" from institutions and markets at a much greater cost, and the probability of failure increases sharply.

Most new power brands are younger, more receptive to technology brands, more receptive to green changes, and more complete infrastructure for new energy use in first-tier and new first-tier cities. When the "upstart" high-value consumers in this market area are gradually exhausted, and the new forces want to grow or maintain their own sales, they can only "test" down, and eventually they are forced to enter the mainstream market, but they are caught in a further decline.

And this is also the magic of Cyrus. Last year, the new M7 failed to achieve a luxury brand, and it stopped at this year’s M9, and it was an unprecedented success.

This can be seen from the regional comparison of insurance data of M7 and M9. Compared with M7 in the mainstream market, the proportion of M9 in new first-tier and second-tier cities is almost the same. In the past, the proportion of insurance in the third, fourth and fifth-tier cities, which was the most difficult for independent brands to enter, also exceeded 20%, far exceeding the ideal L9 with a slightly lower price, but with some similarities in product positioning.

Combining all kinds of external information at present, Miaotou judges the success of M9, with a high probability because it has successfully captured the opportunity of the domestic "old money" user group market.

From: soochow securities

According to the 2023 China Private Wealth Report, in 2023, 51% of the high-net-worth individuals in China were over 40 years old. It is an important group of people who consume luxury cars in China, but in the past, they were conservative in the choice of models (basically not considering new energy), and they also cared very much about the brands of car companies (basically only considering BBA).

Compared with the first-and second-tier cities with faster city pace, more hard-working people and more "upstarts" with high net worth, the proportion of "old money" users in the third, fourth and fifth-tier cities is definitely much higher than 51%.In other words, if the luxury models of the high-end models of the new forces can obtain continuous sales support in the third, fourth and fifth tier cities, and the proportion of total sales continues to be high, it can basically be confirmed that they have captured the "old money" market.

The "sudden" success of M9 in the world is obviously inseparable from Huawei’s brand influence.Thanks to Huawei’s past operation of consumer electronic products such as mobile phones for people over 40 years old, it has established a strong brand influence and technical endorsement, and superimposed on the product side, M9 accurately grasped the demand of successful people for luxury cars, and finally realized the double breakthrough of "region+people".

Finally: talk about performance expectations and industry prospects.

First of all, from the perspective of production capacity, there are currently three factories in Celestial. At the end of last year, the production capacity of No.1 Factory and No.2 Factory has approached saturation (producing new M7), and the total production capacity of these two factories is roughly 30,000 to 35,000 vehicles per month. At present, No.3 Plant is mainly used for M9 production, and its monthly production capacity is close to 7,000, so it is not a big problem to upgrade to over 10,000 units in the next quarter.

Referring to our multiple judgments based on Celestial products, market structure and demand, the goal of the mainstream product "M5+M7" is to run as full as possible.(including price reduction, etc.)The annual sales target is 300,000 ~ 350,000, the net profit is estimated to be 0 ~ 3%, and the comprehensive break-even point will not appear until at least the end of the third quarter.(In the second quarter, the probability of average profit of M5 and M7 cars is negative.).

The annual sales volume of "M9" is optimistic that the annual sales volume of M9 will be 80,000-90,000, neutral that it will be 60,000-70,000, and pessimistic that it will be around 50,000. The gross profit of a single product is expected to hit more than 25%, and the net profit is not easy to predict at present, so it needs to be calculated in combination with the follow-up sales volume and cost. However, it should be a high probability event that the net profit turns positive during the year.

To sum up, it is a high probability that the performance of Cyrus 2024 will continue to improve, including a substantial increase in revenue and a possible "turnaround" in the fourth quarter. Sellers’ performance with relatively high certainty deserves special attention and layout.

Let’s finally discuss Huawei, because in Miaotou’s view, the impact of the "counterattack" achieved by M9 on the entire automobile industry is more significant than that of Cyrus.

As early as the end of last year, in BYD’s deep case "Huawei is the biggest threat to BYD", we specifically pointed out-Huawei has a tradition of innovation based on user needs and user experience. In cooperation with Huawei, other independent auto companies are expected to pull China’s auto industry into the intelligent stage where BYD is not very good at it.

Obviously, we still underestimated the "help" of Huawei brand in building high-end automobile products.(It is also because M5 and M7 were too unsuccessful at that time, and now it seems to be the product itself.). As a manufacturer that mainly produced minivans and compact passenger cars in the past, Celeste has gradually blossomed in the mainstream market and luxury market, and Huawei’s role is beyond words.

Compared with other new forces "starting from scratch", we can only impress users through one product, and accumulate brand potential energy in a very long period through word of mouth after use; In-depth cooperation with Huawei, directly joining "HarmonyOS Zhixing", enjoying Huawei’s package of intelligent solutions, and finally being able to export through Huawei’s marketing methods and sales network, will probably become an opportunity for many "lost car companies" to reverse their entry into the luxury market.

At the upcoming Beijing Auto Show this week, the brand-new luxury car enjoyment S9 jointly built by Huawei and BAIC is about to usher in its debut; Last week, it was also reported that Huawei executives visited Guangzhou Automobile Group, and the two sides will officially announce cooperation during the Beijing Auto Show.

If Huawei can continue its impact on the luxury market monopolized by domestic joint ventures with the sample of M9, this new energy market, which was first educated by new forces such as Tesla and Wei Xiaoli, may eventually be picked by Huawei.

In the long run, if other car companies want to "immunize" Huawei’s attacks, there are only two ways to go, or their own scale is strong enough, and they have enough R&D and innovation capabilities and funds to keep up with innovation; Either join Huawei’s system, and eventually, with the help of more and more car companies, Huawei’s "snowball" will be rolled into the new energy "Bosch" it aims at, or it will become the new "soul" of China’s auto industry.

Whether auto companies like it or not, Huawei’s increasingly in-depth "spoiler" is pushing the new energy reform of China auto industry to a new level.

1905 movie network news At present, the domestic online drama market is unprecedentedly prosperous, and some high-quality online dramas even surpass TV dramas in terms of click volume, broadcast volume and word of mouth, and there are countless stars who are popular or re-popular because of online dramas, such as Crystal and Peter in go princess go, Zray and Raquel in Remaining Crime, Pan Yueming in One Hundred Nights, and Hu Yi Tian and Shen Yuemei in To Our Simple Beauty are classic representatives.

　

Crystal Peter’s "go princess go" became popular overnight.

Go princess go can be described as the originator of online drama. Without any star support, the drama quickly attracted the attention of the whole network since its launch, with a maximum broadcast volume of over 200 million per day. Up to now, the cumulative broadcast volume has exceeded 4.24 billion, and the score of Douban score of 7.2 has broken many records. As a result, Crystal and Peter, the leading actors of the drama, became popular in the film and television circles overnight.

　

Zray Raquel’s "The Remaining Crime" exploded overnight.

After the Princess became popular, the second popular online drama was Yu Sin. As the first super online drama that broke 3 billion yuan before it was finished, it submitted a perfect ending report card with an excellent reputation of 8.2 points. Zray, the leading actor of the drama, was promoted to a first-line niche again, and Raquel, the other leading actor, became the spokesperson of "eldest sister-in-law" in the eyes of the public overnight.

　

Pan Yueming turned red again.

As a typical figure who turned red again, there was Pan Yueming who relied on "Super Online Drama" and "White Night Chasing Murder". In this play, Pan Yueming played two roles and performed a pair of twins with different personalities very well. With Douban 9.0, up to now, the outstanding performance of breaking 5.38 billion yuan has turned red again, which not only won unanimous recognition in acting reputation, but also made overwhelming headlines.

　

Hu Yi Tian and Shen Yue’s "To Our Simple Little Beauty" attracted much attention.

In addition, last year, another online drama won the popularity of two unknown newcomers, Hu Yi Tian and Shen Yue, who became the new male gods and goddesses attracting worldwide attention by virtue of "To Our Simple Beauty". Up to now, the cumulative broadcast volume of the drama has exceeded 3.41 billion, and the Douban score is 7.2. Statistics show that the number of Weibo fans in Hu Yi Tian has increased from 710,000 to 6.6 million during the broadcast of the drama, which is amazing.

chatgpt

Biology and medicine

The subversive discovery in Nature is that everyone may have a "sixth sense", but they just don’t realize it.

@ Academic Jingwei Nature

Why are fingerprints unique? Cell reveals the mystery of fingerprint formation

@ Academic Jingwei Cell

Common sugar substitutes in zero-sugar drinks may increase the risk of heart disease and thrombosis.

@ Science Circle Nature

Cell accidentally found that there are these similarities in the brains of fighters and onlookers.

@ Academic Jingwei Cell

Computer artificial intelligence

New posture of scientific research: let GPT-3 help you.

@ qubit arXiv

When organ-like intelligence shines into human reality: will the future computer run on human brain cells?

@ biological exploration Frontiers in Science

A snapshot can restore a video! AAAI 2023 proposes a new snapshot compression imaging algorithm.

@ qubit AAAI 2023

Materials and chemistry

Wang Qing/Huang Xingyi Nature: Energy storage materials, a major breakthrough!

@ nanohuman Nature

The key role of the latest Nature: H in superconductivity in Electronic Science and Technology University of China.

@ nanohuman Nature

Using metal atoms to construct the skeleton of polymer, it is the longest metal polymer so far.

@ Global Science Angewandte Chemie International Edition

Astronomy and physics

The asteroid "Dragon Palace" contains about 20,000 kinds of organic molecules.

@ Global Science Science

Study on local structure in disordered materials by neutron scattering

@ Keai KeAiNuclear Analysis

The most powerful explosion in the universe

@ 京京京京京京京京 arXiv

Cover image source: Unsplash