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Fat Donglai, known as "the first supermarket in China", is experiencing happy troubles.

Due to the recent explosion of fire, Fat East has attracted a lot of "purchasing". These people queued up early and snapped up all the hot goods when they entered the door. It is not uncommon for a person to guard more than a dozen shopping carts, which seriously affected the buying experience of normal customers. "It’s all about purchasing, and entering the door is like charging." "The happiness of local people is gone." A Xuchang netizen expressed his dissatisfaction.

But this does not affect the popularity of the "purchasing" business at all. Someone set up a stall in front of the supermarket, and a box of beer in 60 yuan was directly sold in 20 yuan at a higher price. Others hung the robbed goods on the online mall and started a "second-hand fat east". On an e-commerce platform, there are hundreds of results in the search for "Fat Donglai Purchasing". A beer from Fat Donglai was sold for 18,000 orders at twice the price.

Even the purchasing fee has been invented. According to a purchasing person, the purchasing fee for goods below 100 yuan is around 10 yuan, while the purchasing fee for rare goods such as tea can reach 100 yuan.

On April 5, Fat Donglai issued a statement demanding that these "second-hand Fat Donglai" shops stop infringing, but with little effect. The offline processing method is also unsatisfactory-because Fat Donglai can’t distinguish between normal customers and purchasing personnel, he can only take measures to limit purchases, and both sides are not pleased.

In desperation, Yu Donglai, the founder of Fat Donglai, directly turned to netizens for help in Tik Tok: "Let’s discuss what good solutions are available, including friends who are purchasing, and let’s move towards beauty together."

Why are there so many purchases in Fat East? This also starts with the explosion of fire from the fat east.

#01

become widely known

–

Fat Donglai was first hotly debated in 2021. In April 2021, a milk tea product of "0 sucrose" under Yuanqi Forest was proved to contain sugar, which attracted a lot of abuse. After getting the news, Fat Donglai immediately removed all the products of Yuanqi Forest, and it was not until the "0 sucrose" on the package was changed to "low sugar" that it was put back on the shelf. After this move was posted online, Fat Donglai quickly rushed to the hot search, and the image of "Conscience Enterprise" was initially known by the whole network.

The further explosion of Pangdonglai was in 2023.

First of all, in a salary picture of a fat man from the East circulated on the Internet in March last year, a subsidy named "grievance award" attracted everyone’s attention. As the name implies, the "grievance award" is the compensation for employees who have been wronged. The picture shows that the compensation amount is 5000-8000 yuan. Although Pang Donglai responded that the "grievance award" does exist, but it is not so high. Actually, it is 500-5,000 yuan, but it really envies netizens. Some people ridiculed: "Going to work in Pang Donglai does not require salary, as long as you are wronged twice a month."

This was followed by the "eight-page investigation report" incident in June last year. Because a customer had a dispute with an employee from Fat East, Fat East released an 8-page investigation report, in which the cause, process and result of the dispute were written in great detail, and the most admirable thing was the handling result-

Pang Donglai admitted that there were problems in the service process, and decided to demote all the managers for three months, and brought gifts and service complaint prizes from 500 yuan to apologize to customers. But at the same time, Pang Donglai thinks that although the customer’s rights and interests have been damaged, he did not choose to feedback the problem through the complaint channel, but blamed the employees loudly on the spot, which caused serious harm to the personality and dignity of the employees. Therefore, Fat Donglai decided to give employees a mental compensation of 5,000 yuan.

This result of "respecting and caring for customers, but definitely not at the expense of belittling employees" has been well received. Some netizens said: "Let’s not talk about who is right or wrong, but it is the first time to see such a detailed investigation report on the Internet."

A similar investigation report also appeared in a "taste storm" in February this year. On February 15th, a video on the Internet showed that when an employee from Fat East was cooking a staff meal in the back kitchen, the chopsticks that he tasted noodles were directly stirred in the pot without changing the washing. In this regard, Fat Donglai quickly produced a 13-page investigation report, which finally decided: "Let the employees involved adjust their positions, but they can continue to work in Fat Donglai."

But the most touching thing in this matter is not the result, but the process. According to the report, this result is a democratic resolution that two voting schemes are jointly worked out from four groups of treatment schemes and then handed over to employees for voting. What is even more unexpected is that Fat Donglai also explained the specific reasons for the two voting schemes in the report, especially in the cause analysis, which was full of reflections on the company’s system problems, rather than personal criticism of employees, which was well-founded and convincing.

It is these consecutive events that have made Fat Donglai completely out of the circle, and now a small matter can cause great concern. This is evidenced by two hot searches: Yu Donglai said recently that "forcing employees to please customers is immoral", he denounced the culture of "overtime", and then "Fat East allows employees to sit and read books when they are not busy" and "Let employees become people with independent personality".

The most amazing thing is that no one thinks that Fat East came by luck. On the contrary, in the eyes of most people, Fat East should have been on fire long ago.

#02

Why is it from the fat east?

–

In 1995, when Fat Donglai was just established in Xuchang, Henan Province, it was at a time when counterfeiting was prevalent. However, Yu Donglai, the founder of Fat Donglai, promised never to sell fake goods as soon as he came up, and also made a slogan of "Return if you are not satisfied". As a result, the business was so good that "it was too late to put the money in the drawer, put a box on the ground, and throw it directly into the box with your feet".

● The predecessor of Pangdonglai/Wangyuelou Pangzi Store

But if that’s all, then Fat East is just a supermarket that can make money. What really makes Fat Donglai a legend in the industry is the implementation of the "people-oriented" corporate culture after 1998, which is used in Donglai’s own words: "I have to let my employees have no worries in life."

In 1998, in order to protect several female employees in the store from being harassed by the underworld, Yu Donglai was retaliated by the underworld. Overnight, Pangdonglai was completely burned by the fire, and eight employees from Pangdonglai died on the spot.

This is the "315 Extraordinary Arson Case" that shocked Xuchang that year. This incident was a great blow to Donglai, but the local people encouraged him and hoped that he would cheer up. A strange old lady said to him, "Son, don’t stand up because of this. If you have no money, your uncle and I have saved more than 20 thousand yuan." I’ll bring it to you if you want to use it. "

The trust of Xuchang people made Yu Donglai start again, and also made him secretly swear: "No matter whether Fat East comes to earn money or not, in order to repay the feelings of the masses, we should also do our work well."

This determination is reflected in the future employee treatment of Fat Donglai.

One is the salary of employees. The salary of employees from Fat East is more than twice the local average salary. Front-line employees such as sales and security also have various commissions and subsidies. Now a cleaner from Fat East can earn 40,000 to 50,000 yuan a year. In addition to wages, there is also a company profit dividend. Since 2000, Yu Donglai has decided to distribute the profits to employees. From the beginning, he took out 50% of the profits and gradually increased it, and now it has become 95%. Yu Donglai always told the boss who came to study that if he couldn’t give 50% of the profits to his employees, it would be useless to study.

The other is employee leave. Fat Donglai stipulated very early that the working hours should not exceed 7 hours. "If the middle and senior managers are still in the company after 18:00, they will be fined 5,000 yuan at a time." When deciding to close the store every Tuesday in 2012, Yu Donglai asked the shareholders that if the annual profit is 200 million, closing the store every Tuesday will lose 70 million, then we "want profit or happiness". As a result, the shareholders all said that we should be happy. After 2014, Yu Donglai forced employees to take four weeks paid leave every year. He said: "It is to let employees go out to play, rest at home and relax themselves. This is to make employees happy."

This is a business world where "squeezing" employees has become a common phenomenon, but Fat Donglai has made employees feel happy and respected by violating business intuition. As a result, everyone treats customers with excellent service, and finally brings customers an excellent shopping experience.

There is a joke circulating in the industry: With the Fat Donglai supermarket as the center, 2 kilometers in Fiona Fang is the "supermarket cemetery". It means that as long as there is a fat east, the supermarket next to it can’t live. A typical example is that after Fat Donglai opened in Xinxiang in 2005, the local three supermarkets, Dennis, Century Lianhua and Wal-Mart, closed down one after another in a few years.

Another thing is that when Fat Donglai was preparing to withdraw from Xinxiang in 2016 because of the increase in rent, Xinxiang citizens and local deputy mayors came forward to retain him, which made Fat Donglai choose to change his address to reopen, and it was crowded on the opening day, and a large number of traffic police came to maintain order.

Dennis, Century Lianhua and Wal-Mart are all famous giants. In 2016, there were a large number of e-commerce companies such as Taobao, JD.COM and Pinduoduo. But why do local people love Fat East?

The answer is probably a cliche: service.

It is not without reason that Fat Donglai is called "Haidilao in the supermarket industry". Before entering the door, the parking lot is ready with a canopy, and there is a pet storage room at the door. There are all kinds of places for pets to eat and drink Lazar, and even a love station for sanitation workers to drink water for free. The service inside the supermarket is more thoughtful, with a bench on the shopping cart. If you are tired, sit down and have a rest. The configuration of the bathroom is also comprehensive, and there are never many hand creams and hair bands on the sink; Customers don’t have to be afraid to buy too much, because there are often supermarket staff to help them put them on the car …

In fact, "service" is not a business secret, but "service" is a matter closely related to "people". As a netizen said, "How can an employee who doesn’t feel respect and happiness provide services that make others feel respect and happiness?"

#03

Fat east, can you copy it?

–

In recent years, there has always been a question around the Fat East: Can the Fat East be copied? Why didn’t there be a second Fat East?

As we all know, the profit rate of retail industry is not high, but the gross profit rate from Fat East is at a high level in the industry. In 2020, for example, the gross profit margin of Yonghui Supermarket is 21.37%, but it can reach 30% from Fat East. Then, how does Fat Donglai achieve high profits at such a high labor cost?

This is about its strong supply chain integration ability. In the early days, Fat Donglai joined forces with three retail enterprises, namely Xinyang West Asia, Nanyang Wandelong and Luoyang Dazhang, to reduce the purchase price of many commodities by 30%-50% year-on-year, so that he could continue to make profits and grow. After becoming famous, Fat Donglai further maintained its strong bargaining power with its huge sales volume and influence.

On this basis, Fat Donglai has launched its own brands in baking, fresh food, home and other categories, such as Explosicum cake, Xuemei Niang and other hot desserts, all from its own bread brand-Drikos bakery. Compared with purchasing goods directly from suppliers, the gross profit of private brands is higher. Take a self-operated liquor introduced in 2020 as an example. Before the price in 35 yuan, Fat Donglai also marked the ex-factory price in 28 yuan, and it was once sold out. An analysis report in 2022 showed that the self-harvesting rate of fresh cooked food from Pangdonglai basically reached more than 60%, which exceeded that of similar supermarkets such as Wal-Mart, Carrefour and Yonghui.

In the final analysis, all these measures depend on the monopoly position of Fat Donglai in the local market. Only when the cost is less, can the profits be more, and the employees’ high salaries can be obtained. This kind of regional supply chain management ability can only be achieved in Xuchang and Xinxiang, but others can’t learn it, and I’m afraid it can’t be copied by itself.

Not to mention the strict product supply and quality inspection system and the refined scientific management system.

Take the bean products in Xuchang Pangdonglai Fresh Food Zone as an example. These bean products, such as old tofu, bean skin and dried bean curd, all come from a village factory more than 30 kilometers away. The two sides have cooperated for 16 or 7 years. The boss of the factory once complained that because Fat Donglai had extremely high requirements for products, he once didn’t want to supply Fat Donglai again, but he also said: "For so many years, I have never been afraid to come to the factory for inspection, no matter in the city or town, because I know that Fat Donglai keeps coming to the factory to supervise and inspect, and the standards in our factory have been raised to a high level. I am not afraid of anyone who comes to inspect."

On the shelves from Fat East, the requirements for product quality can also be reflected everywhere. For example, fresh food not only indicates raw materials and storage time, but also has accurate values for sugar content and acidity. In addition, there are strict requirements on how to place goods and whether the surface is clean. If the display is not standardized, the arrangement is not timely or there is dust, the corresponding person in charge will be deducted. These requirements are written in more than 30 pages of new employee training manual, and every process of every position has a standard description. What these people can’t see before may really make it difficult for Fat East to copy.

If this is the objective reason why Fat East can’t be copied, then the business philosophy of boss Yu Donglai is the subjective reason. During a live broadcast, Yu Donglai was asked by netizens why Fat Donglai didn’t go to Zhengzhou. He blurted out: "The salary that Fat Donglai can afford is not enough for employees to live a decent life in Zhengzhou." Yu Donglai’s business philosophy is described by business observer Cai Yu as a kind of "gentry spirit"-"while expanding his business territory, he is taking care of his community with the gentry consciousness".

#04

Behind the pouring traffic

–

But Excellence, such as being fat from the east, is not without its own problems, just like the current purchasing incident.

This has seriously affected the shopping experience of local consumers, which is one of them. The second is the essential problem reflected by the active purchasing, that is, the real and huge demand of foreign customers, and this demand is just too fat to meet. The sky-splashing demand brought by the sky-splashing traffic has become a happy worry for Fat East.

For the moment, in order to meet the demands of foreign users, opening online shopping malls should be the fastest solution. In fact, in March this year, Fat Donglai launched two WeChat applets, namely "Fat Donglai" and "Fat Donglai Department Store". At that time, after the news came out, it also ushered in a scene of hot sales, but a large influx of users quickly put the system into a maintenance state.

In addition, the online shopping mall from Pangdonglai has obvious defects, that is, although it is marked to be distributed throughout the country, when locating different regions, the categories of goods that can be selected will be different, and the delivery fee will be different. Users in Xuchang and Xinxiang can buy fresh fruits and vegetables, cooked food baking, leisure snacks, home department stores and other categories of goods, but users outside the two places can choose far fewer categories.

In fact, there are some signs that it is better to say that the measures on the line of Fat East are not in place, that is, it is not impossible, but not wanting.

As early as last March, Fat Donglai opened an online supermarket. At that time, the purpose was to take care of local customers who were inconvenient to go out, and on the other hand, to meet the needs of foreign consumers. However, it has been online for a whole year, but the related services to foreign users have not improved, which leads to being caught off guard in the face of the current explosion situation.

However, no matter how Fat Donglai chooses, as far as the whole retail industry is concerned, the integration of online and offline development is not only an irreversible trend, but also the basic consensus of industry personnel.

Many Shangchao brands have opened online channels. Sam member stores have vigorously laid out front warehouses, and now they have nearly 500 front warehouses nationwide. This allows Sam member stores to deliver goods in 30 minutes, which greatly increases the shopping experience of customers and makes its online sales exceed 50% of the total sales. Wal-Mart has achieved 100% nationwide online stores, from nationwide distribution service to one-hour speed, and the consumer experience has risen to a higher level. Yonghui Supermarket and Costco are also accelerating the layout of online business and promoting the strategic transformation of omni-channel business.

The coming out of the circle from the fat east has undoubtedly greatly raised the expectations of consumers everywhere, and it is different from the past after all. Especially when online shopping has become a part of adults’ daily life, do you stick to it or break through it? This is a problem that Fat Donglai, who has never left Henan, has to think about. At least, in the face of the user’s demand after the explosion, it is impossible for Fat Donglai to do nothing.

* Some references:

[1] CCTV interview "The Story of Three Brothers"

[2] Southern People Weekly "Fat East: Dominating a Fourth-tier City’s" Haidilao in Retail ""

[3] Half Buddha immortal "Fat East can’t come out of Henan, it is alive and clear."

[4] Extraordinary deep-fried dough sticks have been squeezed out again! Fat Dong came to open an online shopping mall and it was full in an instant.

[5] The most famous Funtalk is "Yellow Cattle Are Destroying Fat Donglai"

[6] The daily figure "Top Flow Fat East, why can’t you get out of Henan?" 》

Original title: "Fat East, to be yellowed by scalpers? 》

Read the original text

First, Miss Dong’s car dream

1.1 Dream of sailing

A well-known female entrepreneur in the air-conditioning field has won the reputation of "Miss Dong" with her outstanding performance in the domestic market. However, at the peak of his career, Dong Mingzhu turned his attention to another field-automobiles. She is determined to build a high-quality domestic electric car and contribute to the country.

1.2 Gree electric vehicle comes out

Under the leadership of Dong Mingzhu, Gree Electric officially entered the industry in 2016. After several years of research and development, Gree electric vehicle finally came out. However, this electric car carrying Miss Dong’s car dream is not satisfactory in market performance.

Second, the price plunged and the sales volume was bleak.

211500 fell to 50000.

At the beginning, Gree electric vehicles were priced as high as 150,000 yuan. However, in the face of fierce market competition, Gree electric vehicles did not achieve the expected sales. In order to stimulate the market, Dong Mingzhu had to adopt a price reduction strategy, reducing the price to 50,000 yuan. However, even so, the sales of Gree electric vehicles have not improved.

2.2 Cause analysis

(1) Insufficient product competitiveness: Compared with other mature brands of electric vehicles in the market, Gree electric vehicles have no obvious advantages in performance, battery life and appearance, which leads to consumers’ lack of desire to buy them.

(2) Limited brand influence: Although it enjoys a high reputation in the field of air conditioning, the influence of Gree brand is relatively weak in the field of automobiles, making it difficult to attract consumers.

(3) Insufficient channel construction: Gree electric vehicles have insufficient sales channels, which makes it inconvenient for consumers to buy cars and further affects sales.

Third, Miss Dong’s persistence and reflection

3.1 Stick to your dreams

In the face of market difficulties, Dong Mingzhu has not given up his car dream. She said that Gree electric vehicles will continue to research and develop, constantly improve product competitiveness and provide consumers with a better travel experience. At the same time, she also actively seeks cooperation with other enterprises to broaden sales channels.

3.2 Reflection and adjustment

While sticking to his dream, Dong Mingzhu also reflected on the failure of Gree electric vehicles. She realized that Gree still has a long way to go in the automotive field. To this end, Gree began to adjust its strategy, increase investment in research and development, and strive to make breakthroughs in product performance and battery life.

4. My views on this matter

4.1 Appreciate Dong Mingzhu’s courage and determination

In my opinion, Dong Mingzhu’s courage to cross-border challenges and devote herself to the new energy automobile industry shows her courage and determination as an entrepreneur. Although the current performance of Gree electric vehicle market is not good, this spirit of daring to innovate is worthy of recognition.

4.2 Cross-border need to be cautious

However, Dong Mingzhu’s car dream also reminds us that it is not easy to cross the border. When entering a brand-new field, enterprises need to fully consider their own strength and market environment and make full preparations. Otherwise, blind cross-border is likely to lead enterprises into trouble.

4.3 Pay equal attention to persistence and adjustment

In the face of difficulties, Dong Mingzhu chose to stick to his dream and reflect and adjust. This spirit is worth learning. On the road of pursuing dreams, we should not only strengthen our beliefs, but also constantly adjust our strategies in order to achieve our goals.

In short, although Miss Dong’s car dream suffered setbacks, she did not give up. On the track of new energy vehicles, Gree still has a chance to counterattack. As long as we persist in innovation and constantly improve the competitiveness of our products, Gree electric vehicles will gain a firm foothold in the market one day.

Yidong ET is a pure electric vehicle with hatchback design. The car has been unveiled at the 2018 Guangdong Auto Show, and it is finally officially confirmed that it will be officially listed on May 11 this year. Yidong ET is based on the design of Changan classic hatchback Yidong XT. Vehicle size information: the length, width and height of the vehicle are//,and the wheelbase is.

Appearance, the car uses a closed air intake grille, which is the biggest appearance difference from the fuel version. This design can easily distinguish whether it is a new energy vehicle or not, with high recognition. In addition, Yidong ET also optimizes many details. Chrome plating is added to the triangular decoration under the lamp group, and the layering of lines is very obvious. Especially the very slender and harmonious sides and 17-inch wheels enhance the overall appearance of the vehicle. Quite a bit sporty.

In terms of interior, Yidong ET also maintains most of the same characteristics as Yidong XT. The cool version is equipped with a full LCD instrument panel and a 10-inch central control panel (the cool version is 7 inches), but don’t worry, cruise control and ESC body stability system are standard in all departments. In terms of configuration, the new car is equipped with Changan in-call 3.0 in-vehicle interconnection system, and also provides a series of safety configurations such as front airbag/front and rear integrated side air curtain/battery intelligent electric heating system. And tire pressure monitoring.

In terms of power, the new car is driven by pure electricity, equipped with a ternary lithium-ion battery pack with a capacity of 52.6kWh, with a maximum power of 100kW(136Ps) and a peak torque of 235 Nm. The top speed can reach 140 km/h. The gearbox is matched with a fixed speed ratio single-speed gearbox.

If the friends have any ideas, you can leave a message below to discuss.

Although the increase in sales is not small, Wei Xiaoli’s profit is more and more lost, and even further expanded.

Recently, NIO, Xiaopeng and ideal 2022 financial reports have been released. Data show that in 2022, NIO’s total annual revenue reached 49.27 billion yuan, an increase of 36.3% year-on-year; the annual net loss reached 14.437 billion yuan, an increase of 259% year-on-year; Xiaopeng’s total revenue was 26.86 billion yuan, an increase of 27.9% year-on-year; net loss reached 9.14 billion yuan, an increase of 88.1% year-on-year; ideal annual revenue 45.29 billion yuan, an increase of 67.7% year-on-year; net loss 2.03 billion yuan, an increase of 534.4% year-on-year.

In 2022, "Wei Xiaoli" delivered 122,500, 120,800 and 133,200 vehicles respectively, an increase of 34%, 23% and 47.2% year-on-year respectively. While the scale is expanding, the loss is also expanding, and the phenomenon of "the more you sell, the more you lose" still exists.

In this calculation, last year NIO sold a loss of 118,900 yuan, Xiaopeng sold a loss of 75,700 yuan, ideal to sell a car will lose 15,200 yuan.

Huatai Securities released a research report saying that "affected by the price cuts of Tesla and BBA, Wei Xiaoli’s short-term sales volume and gross profit margin may be further pressured."

continuous losses

Previously, Li Xiang had publicly stated that he would achieve a monthly income of over 10 billion yuan in 2022, and would also bid farewell to seven consecutive years of losses. However, according to the current trend, the ideal turning point is to increase losses rather than decrease them.

2022 is a big year for Li Auto’s products. Higher-end products mean higher added value and higher profit margins, but in fact, the ideal L9 has not achieved the desired effect in driving up gross profit margins.

Data show that Li Auto’s gross profit margin in the fourth quarter of last year was 20.2%, and the annual gross profit margin was 19.4%, compared with 21.3% in the previous year. In this regard, the official said that the reason for this phenomenon was due to the loss of Ideal ONE inventory provisions and purchase commitments last year.

What the official said was the ideal consumer rights controversy that occurred in the middle of last year, specifically because Ideal stopped production of Ideal ONE in order to pave the way for the upcoming L series new car, but they slashed the price of the car in order to clear the inventory, which made those Ideal ONE owners who bought cars before feel aggrieved, because the official sales had made them a similar promise of "no price reduction, no production suspension".

Finally, Ideal has to promise owners that it will add another three years (20G/month) of free traffic on the basis of the original data service, and extend the supply guarantee period of the original parts to 12 years to ensure that Ideal ONE owners are not affected by the discontinuation of the model.

However, the ideal vehicle gross margin of 19.1% is still high compared to NIO and XPeng Motors.

Li Auto is 44.11 billion yuan in the same period, the gross profit margin of cars is 19.1%, and the average price of bicycles is 331,000 yuan; NIO’s car sales revenue in 2022 is 45.5066 billion yuan, the gross profit margin of cars is 13.7%, and the average price of bicycles is 373,000 yuan; XPeng Motors is 24.84 billion yuan, the gross profit margin of cars is 9.4%, and the average price of bicycles is 206,000 yuan.

There are two core reasons for the increase in the scale of NIO’s losses. One is that the quality of profits has dropped sharply, and the other is that too much money has been spent. From making cars to changing electricity, to making mobile phones, batteries, and chips, NIO has almost laid out the entire car manufacturing industry chain, directly driving NIO’s R & D investment in 2022 to increase by 136% year-on-year, reaching 10.836 billion yuan.

The core reason for the poor performance of financial data is that Xiaopeng’s cars are sold less. For the whole year of 2022, XPeng Motors delivered 120,757 vehicles, an increase of 23.0% over 2021, only about 50% of the target was completed, and it was also overtaken by NIO’s 122,486 vehicles and the ideal 133,246 vehicles.

Challenges remain

In order to improve the current situation, XPeng Motors made significant adjustments to its internal organizational structure on November 30, 2022, establishing five virtual committees to open up communication channels across the company’s business lines to improve collaboration efficiency. At the same time, XPeng Motors co-founder Xia Heng resigned as an executive director of the company’s board of directors. *******cheng, the former vice president of XPeng Motors, chose to leave after being appointed as XPeng Motors CEO assistant, and Wang Fengying, the former general manager of Great Wall Motors, joined XPeng Motors as president.

Judging from the actions of XPeng Motors in recent months, it is undeniable that He Xiaopeng is indeed making a drastic reform. But so far, the change has not been significantly effective. Under He Xiaopeng’s plan, the company’s sales are expected to increase significantly from the third quarter of 2023.

On March 10, XPeng Motors launched the mid-term model of Xiaopeng P7 – the new P7i, but unlike the current car companies have reduced the price, the starting price of the new P7i 249,900 yuan is not only compared with Xiaopeng P7 without any decrease, but also increased by 40,000 yuan. In the eyes of industry insiders, such pricing may make XPeng Motors’ recovery more difficult.

In terms of NIO, after years of high R & D, heavy service, and high investment, NIO has gradually gained a place in the high-end market, but the problems facing it are still severe. After experiencing high growth, the scale growth rate has gradually declined, even lower than that of many new power automakers.

"According to the retail data of the China Automotive Center, NIO ranks first in China’s high-end electric vehicle market with a transaction price of more than 300,000, with a market share of 54.8%. In the high-end electric vehicle market with a transaction price of more than 400,000, the market share reaches 75.8%." Li Bin stressed at the performance conference that it is obvious that this is the most important trump card for NIO at present.

According to incomplete statistics, NIO has accumulated losses of over 90 billion yuan since its establishment, including a loss of over 4 billion yuan in just one quarter last year.

In order to get more sales, NIO launched NIO ET5 in December 2021 and began to grab the market downwards. However, perhaps for the reason of protecting the brand positioning, the minimum price of ET5 328,000 and did not fall below the 300,000 range, and although this car was placed high hopes by Li Bin, it cannot reach its target of 10,000 per month.

It is regarded as the first to achieve the ideal of profitability. In 2023, Li Auto’s sales target is 250,000 – 300,000 vehicles. At the same time, the operating income will impact the scale of 100 billion.

In order to further lower the price, Ideal L7 and L8 launched a cheaper Air version. Ideal also focuses on two high-voltage pure electric vehicle platforms this year, Whale and Shark, which can solve the problem of slow charging and achieve the same cost as the extended-range model.

"In less than a year, Li Auto has achieved full coverage of the $300,000 to $500,000 family SUV market. In 2023, Li Auto will challenge the 20% market share of the entire luxury SUV market in the $300,000 to $500,000 price range," Li Xiang emphasized in a conference call after the fourth quarter and full year 2022 earnings.

But it cannot be ignored that the entire automobile end point market is currently involved in a "price war", and multi-party extrusion will erode the living space of more new forces. Although Wei Xiaoli is full of confidence, the cruelty of the market may add further variables to this year’s planning.

　　Recently, as a WildAid public welfare ambassador, he carried out the filming of a sea turtle conservation documentary titled "Between the Sea and Shore" (Chinese temporary translation: The other side is calling). The public welfare shooting spanned three continents from Asia to Central America to South America, covering a distance of 34,000 kilometers over 11 days. In the Osa Peninsula in southern Costa Rica, Peng Yuyan followed the wild rescue team and sea turtle conservation volunteers all the way, from understanding the daily work of the volunteers, to participating in the search for turtle eggs, transferring turtle eggs, checking the hatching of turtle eggs, measuring and recording the growth data of small turtles, releasing small turtles, and waiting for sea turtles to come ashore at night. Not only did he have close contact with sea turtles, but he also experienced firsthand the work and daily life of being a sea turtle conservation volunteer. It is reported that the documentary video is about to be launched. How will Peng Yuyan bring you to experience this wonderful and meaningful journey together? Please stay tuned.

　　It is understood that the wild rescue organization invited Peng Yuyan as a public welfare ambassador, and chose to become a "sea turtle protection" public welfare ambassador, mainly due to Peng Yuyan’s love for the ocean and diving. The movie "Summer Leyo" and the new movie "Emergency Rescue" that he starred in are all movies with the ocean as the background. In the movie "Breaking Wind", there is also a movie segment of "lying on the beach at night to observe customs spawning". Secondly, Peng Yuyan’s natural curiosity and love of adventure personality also coincide with the tone of this public welfare documentary.

　　It is reported that Peng Yuyan has completed all the filming of the Wild Rescue – Sea Turtle Protection documentary, and is currently filming Lin Chaoxian’s new film "Emergency Rescue".

1905 movie network news The director, screenwriter, and lead actor of the high-scoring suspense action movie "The Three Evils of Zhou Chu" has been announced and will be released nationwide on March 1. The film is currently rated 8.0 on Douban and 7.6 on IMDb. Ruan Jingtian, who plays the protagonist Chen Guilin, has been widely praised in the film. All kinds of emotions are freely controlled, and the martial arts scenes are punched to the flesh, earning enough audience expectations.

The allusions are fascinating, and the cast is highly anticipated

"Getting rid of the three evils around" tells the story of the wanted criminal Chen Guilin who thinks his life is about to end, so he decides to get rid of the two criminals ahead of him on the most wanted list and make a name for himself. The movie uses the allusions of "The Biography of Zhou Chu" in "Jinshu · Zhou Chu" and "Shishuoxinyu". It is recorded that the young man Zhou Chu is burly and powerful, but he runs amok in the countryside and is hated by his neighbors. Later Zhou Chu killed the tiger and evil dragon alone, and he himself turned his prodigal son back and changed his ways, so that all three evils are eliminated. The hearty and exciting fighting scenes in the film, the story of the protagonist Chen Guilin chasing the murderer for thousands of miles, controlling evil with evil, and the discussion of good and evil, crime and punishment are all highlights of the film.

The acting skills of the star Ethan Ruan who can stand the test of the big screen, the intense performances of the powerful actors Yuan Fuhua, Chen Yiwen, Li Liren and others, and the appearance of the hair salon owner Xiaomei played by the popular actor Wang Jing are all highly anticipated. The film has performed well at the box office when it was released in Taiwan recently.

The action scenes are intense and burning, and the love-hate entanglements are fully displayed

In the set poster, the wanted criminal Chen Guilin, played by Ruan Jingtian, is unkempt and slovenly, with his hands cuffed and his hands pointed at a gun, but he laughs wildly and attracts curiosity. The three animals in the English title of the film "The Pig, The Snake and The Pigeon" – pig, snake and pigeon – are derived from Buddhist concepts. In Buddhism, pigeons, snakes and pigs are usually used to represent the three poisons of greed, hatred and ignorance. In the film, pigs, snakes and pigeons represent the three most wanted criminals respectively. What kind of grievances and entanglements exist between the three, how the story of Chen Guilin’s pursuit will unfold, and how the showdown between the two forces will end. Audience friends may wish to go to the cinema to find out when the movie is released.

　　　　Beijing’s Telecom Tianyi 4G is long overdue. On September 10, China Telecom Tianyi 4G Tasting Conference was held in Beijing, which marked the official listing of Tianyi 4G network in Beijing. The majority of telecom users can finally handle Tianyi 4G business in Beijing Telecom’s own business hall, network hall and palm hall. Since the first 4G trial network pilot was launched in May 2013, it has been more than a year of waiting.

High-rise coverage speed　HUAWEI P7Telecom 4G network test

　　　　During the Nanjing Tianyi Trade Conference at the end of June this year, MIIT issued a FDD trial operation license. Beijing was not included in the first batch of 16 test cities. It was not until the end of August this year that Beijing was expanded to 40 cities. Compared with China Mobile’s "one step ahead", everyone must be curious about the actual network speed of this belated Beijing Tianyi 4G network. At present, the Huawei P7 version of Telecom 4G has come to our evaluation room. The actual test will know whether Tianyi 4G is good or not.

Huawei Ascend P7 (Telecom TD-LTE Edition)
Home screen size	5 inches
main screen resolution	1920X1080 pixels
screen pixel density	441ppi
network type	Dual SIM, Dual Pass
4G network	Telecom TD-LTE
Support frequency band	2G: CDMA1X 800 3G: CDMA EVDO 800/1900 2G: GSM 900/1800MHz
Operating System	Android OS 4.4
user interface	Emotion UI 2.3
number of cores	quad core
CPU model	HiSilicon Kirin 910T
CPU frequency	1.8 GHz
GPU model	Mali-450 MP4
RAM capacity	2GB
ROM capacity	16GB
Battery capacity	2500mAh
Rear camera	13 million pixels
Front-facing camera	8 million pixels

　　　　The telecom 4G version of Huawei P7 and other versions have not changed in configuration. The 1.8GHz HiSilicon Kirin 910T quad-core still has a good performance in network. Its main card supports: telecom 4G (FDD-LTE/TDD-LTE).A telecom 4G card is required.) –Telecom 3G(CDMA2000) – Telecom 2G (CDMA) – WCDMA (international roaming) – GSM (international roaming); secondary card: GSM (can support mobile and China Unicom networks).

　　　　Theoretically speaking, Tianyi 4G downlink can reach a maximum of 150Mbps. According to the previous 4G speed measurement experience of Mobile and China Unicom, the downlink speed can generally reach about 60Mbps in actual speed measurement. In different regions, the 4G signal coverage is also different, so the author also conducted actual measurements in many areas. Among them, the downlink speed of 100.39Mbps was measured in Xidan, which is really amazing!

　　Guan Xiaotong signed autographs for fans. Photo courtesy of the publisher of "I don’t know the taste of sorrow"

　　BEIJING, Beijing, March 18 (Shangguan Yun) On the afternoon of the 18th, actress Guan Xiaotong, known as the "national daughter", appeared in Beijing with her new book "I don’t know the taste of sorrow" and interacted with fans. Guan Xiaotong said that this new book is a collection of essays. "It is far from being of literary value, because I am not a writer either. I just want to share my life and growth stories with you. "

　　So far, Guan Xiaotong has been acting for more than ten years. "I don’t know the taste of sorrow" also reveals her feelings of filming over the years: from a supporting role image, such as the "national girl" in "One Servant and Two Masters", she gradually became the first female in "Good Sir" and "Phoenix Begging for Phoenix".

　　Now, Guan Xiaotong is studying at the Beijing Film Academy, and her status often switches between "actor" and "student". When not filming, she lives the same life as other students; Sometimes when filming, you need to turn around, catch a plane and run publicity … … In this regard, Guan Xiaotong also said that he spent more time than others switching between two different identities, what he can get is secondary, and what is important is to do what he is doing well.

　　The cover of "I don’t know the taste of sorrow". Photo courtesy of the book publisher

　　"This book, not locked me in the room so living. As you know, I have the habit of keeping accounts by hand, and there are several diaries like this. Like during middle school, I will write some experiences every day. " Guan Xiaotong said, what you write down may be some small things, but after a long time, you save a lot.

　　Therefore, Guan Xiaotong said with a smile, "I don’t know the taste of sorrow" is not much literary value, nor is it a good article. I just want to share with you some bits and pieces of my life, which also includes the interaction with fans, because I also have them in my own growth.

　　At the scene, Guan Xiaotong also mentioned his favorite books, "such as Keigo Higashino’s Love Story in a Parallel World". I like reading mystery novels, because I have less time to read books now, and some books may not go on. There are all kinds of clues in mystery novels that can attract me. I may read them quickly, maybe I will finish them in two days. "

　　"In addition, in the mystery story, you can feel a lot of affection, friendship or love, which can make me fill a lot of spiritual things in a limited time." Guan Xiaotong explained. (End)

The spring breeze is warm, the grass grows and the warbler flies.

The world is alive.

In the southernmost county town of Chinese mainland.

Hundreds of thousands of acres of red soil

Pineapples all over the mountains

Weave into a yellow-green carpet

Ups and downs in the spring breeze

Speaking of pineapples

The most famous is the "pineapple sea" in Xuwen, Zhanjiang.

Why most people choose to eat Guangdong Xuwen pineapple.

You don’t know?

Come and see ↓↓↓↓

The largest pineapple production base

Pineapple in springIt is a real seasonal fruit, inMarch-MayThe spring pineapple on the market has a stronger fragrance and a more moist taste.Textual research on plant name and reality mapIt is recorded in the book: "LoudouziGuangdong, a Polo, born in Shan Ye, is really like a radish, with a cluster of leaves, long sharp teeth, and good taste, color and fragrance … The fruit is ripe golden yellow, the skin is as hard as a fish scale, peeled and carnivorous, sweet and residue-free. "The dew bag here is pineapple.

The largest pineapple production base in China.Neither in Hainan nor in Taiwan Province, but inGuangdong."China pineapple sees Guangdong",Xu Wen, Leizhou, Huilai, Lufeng, ZhongshanIt is the main pineapple producing area in Guangdong. According to the data,In 2022, the planting area of pineapple in Guangdong is about 590,000 mu, and the output is about 1.298 million tons.

Source: Southern Rural News

Guangdong pineapple producing areas, the most famous isZhanjiang Xuwen "The Sea of Pineapples"Located at the southernmost tip of Chinese mainland, it produces nearly half of China’s pineapples and forms the most magnificent pineapple planting landscape belt in China. The pineapple planting area here is up to.350,000 mu (accounting for more than 1/3 of the country), the annual output is about700,000 tons, every yearFebruary to MayIt is the mature listing period of Xuwen pineapple and the busiest season of "this sea".

Source: Southern Rural News

The most beautiful "pineapple sea"

Drive north from Xuwen Port.50 kilometersThere is a magnificent and beautiful "sea", which is more yellow than the beautiful scenery of the sea and the sky, and adds a pineapple fragrance to the surging waves.350,000 muThe pineapple fields are rolling,700,000 tonsPineapples are born close to the ground.150 thousandFruit farmers worked hard and eventually covered.More than 60% of cultivated land, the area isFive Macao sizes converge into the most beautiful "pineapple sea".

Contiguous pineapple fields are endless, overlooking from the sky, red soil, green seedlings, windmills and villages are criss-crossed, colorful, just like a picture.Colorful tropical wind carpet.

Source: Southern Rural News

Source: Southern Rural News

Huang Lihai, a poet of Xu Wenji.Xu Wen’s pineapple is praised as follows: "The golden particles of sunshine come to the pineapple fruit, and the golden wave is crazy, which is more urgent than expected. The strong wind plays musical saw like a pineapple leaf trembling, and the short sound is crisp, rotating around, and the stars ride the wind, exchanging more lights of the world." More and more people know that the most beautiful sea in Xuwen is called "pineapple sea".

Source: Southern Rural News

"pineapple sea" has a vast industrial space.

In recent years, Xuwen pineapple has been popular in the market.One out of every three pineapples in China comes from Xuwen. Its output value has more than tripled in five years, and its export has increased 60 times in three years, making it a real "world pineapple".

Keeping up with the market demand, Guangdong Xuwen not only sells whole fruits, but also develops.Fresh-cut pineapple, make it into explosives. Small pineapples are pressed into the base of the machine, and the steel knife rotates. After 2 seconds, the skin is peeled off, revealing fresh pulp. After packaging, ice cooling and cold chain transportation, it can appear on the shelves of supermarket chains in major cities within 24 hours. Open the bag and eat immediately, the edible rate reaches 100%, which is deeply loved by young consumers.

Fresh-cut pineapple, pineapple crisp, pineapple prefabricated vegetables …All kinds of processed products make the industrial space of "pineapple sea" infinite, and the fruit farmers increase production and income, beaming, and a smiling face of Zhang Fengshou merges into the most beautiful sea.

Source: Southern Rural News

Five benefits of eating pineapple

Everyone says that we should pay attention to "three eating" when eating fruit, eat in season, eat fresh, and eat from the core producing areas. Fresh pineapple, with high nutritional value, contains protein, raw sugar, sucrose, organic acids, amino acids, dietary fiber, vitamin A, vitamin C … Eating pineapple has the following five benefits:

Step 1 stimulate appetite

Pineapple is rich inAromatic substancesRich aroma can stimulate saliva secretion and increase appetite.

Step 2 help digestion

Pineapple contains a kind of medicine called."pineapple enzyme"The substance canDecompose protein, help digestion,It is also beneficial toEliminate inflammation and edema, promote blood circulation,When eating too much meat and greasy food, it is more appropriate to eat some pineapple.

3. It is beneficial to reduce blood pressure

PineappleThe content of potassium is high and the content of sodium is low.Potassium can offset some of the adverse effects of sodium when it enters the body. Helps patients with hypertension.bring down the blood pressure. In addition, the sweet and sour taste of pineapple can also be used as an ingredient for cooking food for patients with hypertension, reducing the consumption of salt and avoiding the increase of blood pressure.

Step 4 prevent constipation

Pineapple is rich in dietary fiber.Stimulate intestinal peristalsis and prevent constipation.

Step 5 whiten skin

Vitamin C in pineapple is natural.antioxygen, can help the skin become white and delicate.

These three types of people should not eat pineapple.

The irritant ingredients in pineapple will cause irritation to gums and oral mucosa, soPatients with oral inflammation such as oral ulcer, gingivitis and periodontitis.Don’t eat pineapple.

Pineapple contains many acidic substances, such as hyperacidity, gastric ulcer and gastroesophageal reflux.Gastropathy patientEat pineapple carefully, and don’t eat pineapple on an empty stomach.

Bromelain in pineapple is a sensitizing component,People with allergiesIt’s best not to eat pineapple.

By the way

Eating more pineapple will get angry.

Although Xuwen pineapple in Zhanjiang, Guangdong is delicious.

But don’t be too greedy ~

That’s the end of this issue.

Want to see more interesting and practical content

Pay attention to me quickly

Source: Nanfang Daily, published by Guangdong

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