Easily earn tens of thousands of yuan a month? Online celebrity, a part-time job for college students, is not so beautiful.
Cangyan photo (Zhongxin. com)
Find an internship and do a part-time job … … During the annual summer vacation, many students choose to integrate with the society in advance, or earn extra money or accumulate work experience. Recently, some companies even promised that college students can earn 3,000 to 5,000 yuan a day as network anchors, attracting many college students to participate. Does it really look so beautiful for college students to work part-time as "online celebrity"?
Webcast needs to be standardized
The author randomly consulted the advertisements of several companies and found that "outstanding image", "post-1995 priority" and "talent show" are the general requirements for candidates. In this regard, Xiao An, a sophomore at a university in Beijing, said that such requirements are normal. "There are some beautiful classmates around me who are also doing network anchors. Many people say that it is easier for this industry to make money than some jobs that are nine to five, and some people can even earn tens of thousands of yuan a month." Some students also said that it feels good to use their spare time in summer vacation to do live webcasting. Besides experiencing social life, it is more important to earn a lot of extra money and the work content is relatively easy.
However, some people have expressed concern. Xiao An said that the reason why he didn’t work part-time as an anchor was that he was worried that the platform would request to broadcast illegal content, and being an anchor also needed to bear some public pressure. "When you are an anchor, sometimes others will wear ‘ Colored glasses ’ When I come to see you, I will say that you are selling sex on the Internet. "
Zhou Qingjie, director and professor of the Economic Research Center of Beijing Technology and Business University, said that webcasting, as a rapidly developing emerging industry, is deeply loved by young people. "Because college students have strong ability to accept new things, many people are the audience of live broadcast, and their comprehensive quality is generally high, and some people have high face value. Coupled with their low labor costs, many companies will naturally focus on college students."
However, Zhou Qingjie believes that because college students have differences in knowledge structure, ideological cognition and life experience, their own values are naturally different, and they often make different value judgments on the same thing or the same social phenomenon.
According to statistics, at present, the proportion of viewers under the age of 25 is nearly 50%, and the proportion of teenagers under the age of 18 is nearly 10%. Their psychology is relatively immature and they are easily influenced by anchors. For example, the current overheated online celebrity effect is easy to mislead some college students, especially simple-minded college students. Some young people even make a variety of behaviors regardless of personal safety in pursuit of rapid popularity on the Internet.
How to guide this group of people to establish correct values is worthy of our deep thinking. At present, with the rapid development of webcasting, many problems are exposed, such as the low level and poor quality of some webcasting. There are also a few illegal live broadcast platforms that make use of the current webcasting and lack of sufficient content review to earn illegal income by spreading pornographic and obscene content, which undoubtedly has a bad impact on the physical and mental health of the majority of teenagers.
In this regard, Shen Yi, director of the Cyberspace Governance Research Center of Fudan University, said that the relevant departments should improve the relevant policies and regulations on webcasting as soon as possible, establish a sound supervision system, increase punishment, and effectively reduce the "edge ball behavior". "At the same time, there are some college students who think that they can do anything as long as the money comes quickly. This kind of values is obviously problematic. For college students, we should make full use of the advantages of the platform in the live broadcast process, pay attention to internalizing the socialist core values into the live broadcast, show more high-quality talents, and show the youth of a new generation of young people to the society. For example, there are many network anchors to help farmers sell agricultural products or promote good deeds to the society. We should like such anchors. "
Be wary of many of these traps.
Xiaojie, a college student, recently saw an advertisement on the Internet for a part-time anchor, in which the working hours required are very flexible. As long as you are online for at least 5 days a week, and each time you are online for not less than 1 hour, you can get a "basic salary" of 1,500 yuan per month. Because of the high income of the anchor, Xiaojie was soon tempted and successfully passed the interview.
However, a few days later, the other party told Xiaojie that in order to ensure that the new couple can get popularity and gifts as soon as they go online, Xiaojie needs to use the company’s old account to broadcast live, but first of all, he has to pay 700 yuan deposit, which can be refunded after one month. As a result, after she transferred the money, she was blacked out by the company.
In fact, there are not a few examples like Xiaojie. Shu Rui, assistant to the president of the Financial Street Court of Xicheng District Court in Beijing, said that in addition to defrauding the deposit, college students are also prone to fall into pyramid schemes, being forced to perform pornographic performances, being taken indecent photos and extorting money. "In addition, some lawless elements even take advantage of the lack of social experience of college students to steal their identity information and materials, and steal the contents of the contract, which eventually makes college students fall into ‘ Routine loan trap ’ , bringing extra burden to their lives. "
Zhou Qingjie said that it is a market behavior for college students to work part-time as network anchors. If college students can sign effective contracts with regular companies, through live broadcast, they can undoubtedly improve their communication skills and gain certain benefits. However, at present, there are few high-quality content on the live broadcast platform, and many platforms still rely on the "high value" of the anchor to attract viewers to reward and profit from it.
Zhou Qingjie suggested that besides college students should constantly improve their comprehensive quality, colleges and universities should also give correct guidance to young people’s ideas, so that they can grasp the direction of public opinion in time and accurately by holding lectures and exchange meetings. "In addition, parents of college students should also give full play to their supervisory role and help them deliver more positive energy."
"The most important thing is that college students must improve their legal awareness and risk awareness. When signing a contract with the company, they must carefully check the terms and conditions, and pay attention to whether the other party requires them to do some illegal acts and make statements. If so, they must resolutely resist, otherwise they will bear the legal consequences in the end." Shu Rui said.