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Previously summed up the "most comprehensive" in the history of AliExpress and lazada, and now shopee will also make one for everyone!

First of all, what platform is shopee?

Shopee is an e-commerce platform in Southeast Asia and Taiwan, China. In 2015, it was established and headquartered in Singapore, and then expanded to seven major markets: Malaysia, Thailand, Taiwan, China, Indonesia, Viet Nam and the Philippines. Shopee has a variety of goods, including consumer electronics, home, beauty care, maternal and child, clothing and fitness equipment.

Shopee social media has more than 30 million fans, 7 million active sellers and over 8,000 employees all over Southeast Asia and China. It is the fastest-growing e-commerce platform in Southeast Asia and the first choice for domestic products to go to sea in Southeast Asia.

Shopee has been growing since its establishment. In 2018, Shopee GMV reached US$ 10.3 billion, a year-on-year increase of 149.9%. In the first quarter of 2019, the GMV of Shopee quarter increased by 81.8% year-on-year, the total number of orders increased by 82.7% year-on-year, and the download volume of App exceeded 200 million.

1. Conditions for opening a store

1) Domestic merchants settle in: enterprise license+positive and negative photos of legal person holding ID card+main domestic e-commerce platform link and recent running water (only Taiwan Province site can be opened first).

2) Cross-border merchants settle in: enterprise license+positive and negative photos of legal person holding ID card+main foreign trade e-commerce platform link and recent flow (only the first site in Malaysia or Philippines can be opened).

3) Brand merchants settle in: the requirements for opening a store are the same as above, and Taiwan Province site+Malay site can be opened first, but the domestic running water needs to reach 7-8 million RMB.

Note: the above products do not need to be released when opening a store, but you need to contact the investment manager for review after the above flow and links are fully prepared! Otherwise, the shop won’t open!

2, the second site opening requirements

The requirements of each category are different, mainly to assess the sales volume and the score value of each store.

You must have 50 products to apply for the second site.

3. How many stores can a license open?

There can be three vertical categories, the second site is the same as the first site category, and the second store and the first store category can be different.

Only one category can be opened.

4. Payment back

Pay back twice a month, once in the middle of the month and once at the end of the month.

5. Promotion methods

Search words: every week, platform II summarizes the data of various keywords in the station and sends them to the backstage of each seller for reference.

Free topping: 5 links can be put on the homepage of the platform at a time, regardless of store level and product.

Paid promotion: 1-3 Malays per click on average, and the categories are less than 1 Malays.

Flash purchase: it will appear in the seller’s background from time to time.

Paid resource package: you can spend money on the above activities, with a monthly budget of about RMB 1,000.

6. Overseas warehouses:

Except for Indonesia and Brazil, there are no overseas warehouses, and all other stations are equipped with overseas warehouses, which are shared by Malaysia and Singapore. You can take platform container logistics or third-party logistics.

7. Platform operation ideas:

Suitable for multi-products and multi-categories, focusing on wholesale orders, mainly looking at the main picture, without detailed pages and related modules.

8. Logistics

Take the platform logistics, the maximum weight is 30 kg, and Singapore can reach 70 kg.

There are transit warehouses in Shenzhen, Shanghai, Yiwu and Quanzhou.

When setting in the background, Shenzhen warehouse will be automatically defaulted, and subsequent settings can be shared in Shanghai, Yiwu or Quanzhou!

9. Local stores settle in

Thailand can enter with a China passport, while other sites can only enter with local ID cards.

The buyer pays the freight, and there is a commission of 2% for the platform.

10. Collection of money

Support collection: pingpong, payoneer, lianlian pay.

In 2020, the newly opened seller will receive the email automatically sent by the system to open the sub-account and set the payment password (wallet password) after activating the sub-account to bind the third-party payment in the background of the seller center.

You can use the following three ways to collect money. Pingpong and P cards must be enterprises, and repeated payments can be made by individuals.

11, platform points

Cross-border stores charge 6% commission within 500 thousand dollars

500-1 million is 5.5%

More than 1 million 5%

VAT (tariff) is unified by 2%

12. New quantity on single-site products

According to the type and grade of the store, the classification is determined, as shown in the following figure

13. Platform punishment mechanism

If the deduction reaches 24 points a year, the store will be closed!

14. Pricing

Shrimp skin pricing can be said to be the most difficult part of the whole process. The first weight is different in different countries, and the second weight is different. Let me show you the pricing formula, which is relatively complicated. Business friends who don’t understand here can consult Abao! (Source WeChat official account: AliExpress News)

The above content belongs to the author’s personal opinion and does not represent Hugo’s position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author.

　　【Under the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era — — A new era and a new chapter.】

　　Source innovation to solve the technical problem of "stuck neck"

　　— — Enlightenment of an engineering teacher crossing the "four mountains" of achievement industrialization

　　Guangming Daily reporter Yuan Yufei

　　editorial comment/note

　　During his inspection tour in Fujian, the Supreme Leader General Secretary emphasized that our country must rely on innovation to enter the first phalanx of scientific and technological development, and it is not feasible to follow blindly. We must speed up the pace of self-reliance and self-improvement in science and technology. We should adhere to the core position of innovation in the overall situation of modernization, regard innovation as a national policy, and actively encourage and support innovation. Innovation doesn’t ask about "birth", but supports whoever can contribute to the country. There is such a teacher in Beijing University of Technology, who has innovated from the source of basic research, overcome the technical problem of "stuck neck" of industrial robots, and successfully industrialized the achievements of the thesis, providing a model for millions of researchers to make contributions in the new era.

　　"From basic research to industrialization of achievements, we must at least surmount the four mountains of theoretical verification, pilot test, capital investment and international market competition." Cao Jianguo, head of Tsinghua University Hebei Pilot Base, said, "For researchers, every mountain is full of difficulties, and success is rare."

　　But Zhang Yueming crossed these four mountains. His innovative industrial robot RV reducer technology from the source broke the Japanese monopoly, and with this technical cooperation, he set up factories in Yizhuang Development Zone in Beijing and Shijiazhuang in Hebei Province, and can produce 80,000 sets of RV reducers of the world’s top industrial robots every year, which is in short supply.

　　For a long time before, Zhang Yueming had been an unknown engineering teacher in the school. He graduated from Tsinghua University at the age of 32 and became the first batch of postdoctoral fellows in Beijing University of Technology. But at the age of 50, he was not a professor because his papers were not distributed as much as others.

　　Breaking the monopoly of foreign technology and helping domestic industrial robots go to the high end

　　The RV reducer of industrial robot is equivalent to the chip of mobile phone and computer for manufacturing industry, and its core technology and 90% of the global market have been monopolized by Japan. At present, a large number of RV reducers used by domestic robots are imported from Japan. In order to transform and upgrade China’s manufacturing industry, it is necessary to solve this technical problem of "sticking the neck".

　　When the reporter first met Zhang Yueming, it was in an industrial park in Beijing Yizhuang Economic and Technological Development Zone. The production machine in the workshop was still turning and the machine made a huge roar. On the same day, he took the reporter to visit the production plant with an investment of more than 200 million yuan.

　　"The production plant is my laboratory. These RV reducer samples are all produced according to the original technology independently developed by us. The production scale of Yizhuang Factory has achieved an annual output of 30,000 units. " It’s noisy, Zhang Yueming said loudly, pointing to a pile of shiny bearings on the display stage.

　　The test report that the reporter saw on the spot shows that these domestic RV reducer products are better than the most advanced products in Japan in terms of precision retention and service life.

　　"The reducer is the core functional component of industrial robots. For example, if the industrial robot is regarded as an adult’s arm, the reducer is equivalent to the joint of the arm, which mainly determines the swing accuracy of the industrial robot’s arm, and its wear and tear will affect the service life of the industrial robot after a long time of use. RV reducers are mostly used in the transmission of high-precision robots in the world. The legs, waist and elbows of an industrial robot need 4 to 6 RV reducers, which account for more than 30% of the total cost of industrial robots. " Zhang Yueming introduced.

　　"There is a gap between the quality of domestic RV reducers and Japanese products, mainly because the accuracy retention is not good; It is also easy to wear and tear, which affects the service life. Most of them are only used by middle and low-end industrial robots. What is even more helpless is that the price of reducers sold by Japanese companies to ABB, Fanuc and other four major robot companies is half or even lower than that of Chinese companies; Domestic manufacturers are forced to accept a long waiting period of 3 to 6 months to get the goods. " Zhang Yueming told reporters, "My main job now is to break the Japanese monopoly, help domestic industrial robots to go to the high-end market, and help China’s manufacturing industry transform and upgrade."

　　Breaking through the "bottleneck" technology of manufacturing industry requires basic theoretical innovation at the source.

　　In 1997, 32-year-old Zhang Yueming graduated from the Department of Precision Instruments and Mechanics in Tsinghua University, and entered Beijing University of Technology as a postdoctoral fellow, engaged in basic research of mechanical design and theory for a long time.

　　"It’s a shame to say that although I am the first postdoctoral fellow at Beijing University of Technology, my personal interest in scientific research has been in the production line, helping enterprises solve practical problems. Therefore, there are relatively few papers. " Zhang Yue said.

　　Zhang Yueming has published few papers, but his practical application results are not few. For example, Zhang Yueming cooperated with Beiyi Machine Tool to jointly develop the core functional components of CNC machine tools, which completely replaced those imported from Japan and has been applied to many models of CNC machining center products of Beiyi Dajing Machine Tool Factory, which also laid a good foundation for Zhang Yueming to be an RV reducer for industrial robots. He was inspired by this: "Many problems in China’s machinery manufacturing are not the problems of materials and technology, but the lack of original innovation."

　　"Mechanical products, like other high-tech products, contain rich scientific laws. Only by revealing their inherent motion laws and scientific principles can we produce high-quality products." Zhang Yueming told reporters.

　　Since the 18th National Congress of the Communist Party of China, the reform of China’s science and technology system has been further promoted, and the state has increased its support for basic research and "stuck neck" technology research, and Zhang Yueming has become a beneficiary. In 2015, Zhang Yueming won the scientific research project "RV Reducer Industrialization Development" of Beijing Science and Technology Commission, and got 2 million yuan of scientific research funds to develop the technology of "Robot Joint RV Reducer Manufacturing Process". He spent more than 1000 days and nights building a technical model of gear modification, solving the problem of gear wear, and finally mastering the core technology of "design and manufacturing technology of robot joint RV reducer".

　　"This technology is the real source innovation. There are many people who research and develop robot RV reducers in China, most of them are imitations, but the technology of Zhang Yueming’s team is forward design, innovative from the source, and some performance indicators are better than those of the Japanese. " Zhaojie, director of the Robotics Research Institute of Harbin Institute of Technology and head of the key expert group of intelligent robots in the national key R&D plan, told the reporter: "The Ministry of Science and Technology will be in ‘ Fourteenth Five-Year Plan ’ Support the industrialization of this technology during the period. "

　　"There are still many manufacturing industries in China ‘ Get stuck in the neck ’ Technology, many core components rely on imports, the solution of these problems, like RV reducer, needs to carry out basic theoretical innovation from the source. For example, 80% of bearings used in high-end mechanical products are imported. This has led to most domestic machine tool companies not making money, or even losing money continuously, and the money has been earned by foreign companies. " Zhang Yue said.

　　From basic research papers to industrialization of achievements, it is necessary to optimize the ecological environment for innovation and entrepreneurship.

　　Mechanism and Machine Theory (MMT) is the top international academic journal of the International Federation of Mechanism and Machine Science. It usually takes more than half a year for China researchers to publish papers in this SCI core journal, and Zhang Yueming’s papers will be published in one month. Peer review experts commented: "This is a rare good paper in recent years, which comes from practice. It is recommended that the published journal be published."

　　"University professors who engage in basic research generally don’t care about industrial transformation. After theoretical papers are published in international journals, they will be shelved. Many people even engage in research for projects and papers, but they are absent in the transformation of scientific research achievements that are more valuable to the country." Cao Jianguo said.

　　The first "mountain" that Zhang Yueming met was to verify the technical theory.

　　After the publication of this paper, industrial robot RV reducer has been highly recognized by peers at home and abroad in theory, but my heart is always put aside. For so many years, I have written fewer papers, and each one is also for service practice. My difficulty at that time was that the project of the science and technology commission was finished and there was no scientific research funding support. I need a machine tool to process samples to verify that the technology is correct, and then I can transform the industry. It takes tens of millions of yuan to buy a high-end processing machine tool. " Zhang Yue said, "This is a paradoxical problem: if I want to realize the industrialization of the results, I need to verify the theory first and have samples first, but enterprises usually have to see the samples before they invest money, so this result has been put on hold for a long time."

　　Later, by chance, Zhang Yueming saw the dawn of solving this difficult problem: an Italian high-end machine tool factory wanted to open up the market in China, and its director happened to know Zhang Yueming. Zhang Yueming talked with them about cooperation and asked the other party to help process the samples first, which just verified the performance of their machine tools, and the other party agreed.

　　Zhang Yueming and his team finally went to Italy to process the RV reducer samples of industrial robots, which verified that his theoretical results were completely correct. The samples sent to the national authoritative testing center are better than the most advanced products in Japan in terms of precision retention and service life.

　　With the sample, Zhang Yueming achieved a leap from basic theory to product, and then he met the second "mountain": the pilot project.

　　"Many researchers have reached this point and can’t go on. The pilot test is a long process, and some even take several years, so investors lack enthusiasm and motivation for the pilot test, which is the crux of the difficulty in transforming China’s original innovation achievements. " Cao Jianguo told reporters, "Judging from the transformation data of scientific and technological achievements in Tsinghua University for many years, only about 5 out of 100 scientific and technological achievements can form the final product." Cao Jianguo said.

　　People work hard, and God helps. In recent years, the changes in the global market environment have helped Zhang Yueming a lot. A manufacturer of reducers in Shijiazhuang took the initiative to seek cooperation.

　　"The reducer originally produced by our company has low technical content and fierce market competition, and it is urgent to transform and upgrade new technologies. We have done market research, and the domestic reducer is not doing well. The most fundamental reason is that there is no innovation in the basic theory of domestic reducer. Zhang Yueming has done a lot of work in combining theory with practice, and has made samples. " Hu Wenshi, the chairman of this enterprise, said in an interview, "Seeing his technology and samples, my eyes lit up. This is the core technology we are looking for, so we did not hesitate to spend 37 million yuan on technology and cooperation, and also spent 890 million yuan on foreign high-end machine tools and equipment to put into the pilot test, because once successful, our enterprise can realize the leap-forward upgrade from primary products to top products in the world, with broad market prospects."

　　On October 20th, 2017, Zhang Yue Ming signed a contract with enterprises in Shijiazhuang on behalf of the school, and jointly invested more than 200 million yuan to build a factory in Beijing Yizhuang Development Zone, and bought a machine tool for industrial production of domestic robot RV reducer.

　　The pilot project of Zhang Yueming’s team went smoothly, but soon they encountered a new problem — — Policy obstacles to the transformation of scientific and technological achievements.

　　"As far as the transformation of scientific and technological achievements is concerned, it is necessary for the deep participation of source innovation researchers to realize the transformation. However, the management of many universities and research institutes still needs to be improved. While shouting support for the country’s industrial upgrading, they have managed to kill scientific and technological personnel. " Cao Jianguo said.

　　Fortunately, the school later supported Zhang Yueming’s transformation of technological achievements. Xie Hui, secretary of the Party Committee of Beijing University of Technology, told reporters: "In recent years, the CPC Central Committee and the State Council have issued a series of reform measures on science and technology management, and the school has also established a series of supporting policies to strengthen the transformation of scientific and technological achievements in the school. Beijing University of Technology incorporated the transformation performance of scientific and technological achievements into the evaluation indicators of teachers’ performance, positions and titles and improved the weight of assignment. Zhang Yueming and other researchers successfully promoted the title of professor through the transformation performance of scientific and technological achievements such as robot RV reducer. "

　　Lack of funds to continuously support the expansion of production scale is the third "mountain" that many innovative products are difficult to overcome in marketization.

　　Fortunately, Yizhuang Guotou and Jingcheng Holdings threw an investment olive branch to Zhang Yueming’s team. Now, a new factory in Shijiazhuang, which applies Zhang Yueming’s innovative technology, has been established, with an annual output of 50,000 sets. The road to localization of RV reducers is rapidly spreading, and China enterprises are striding forward to catch up with Japanese monopoly enterprises.

　　Competition in the international market is another "mountain" that they need to climb.

　　"It is foreseeable that its products will encounter a series of problems such as price cuts by Japanese companies. This requires expanding production scale, reducing costs and improving market competitiveness. " Cao Jianguo said.

　　"Zhang Yueming’s team’s independent innovation of RV reducer has achieved a breakthrough from basic research to industrialization, which is very rare. This is of great significance for forcing the price of Japanese reducers to be reduced, making the core technology of domestic robots no longer dependent on imports, improving the competitiveness of domestic robots and participating in international market competition. " Zhaojie said.

　　Han Xiucheng, director of China National Intellectual Property Administration Intellectual Property Development Research Center, said: "To build a good ecological environment for innovation and entrepreneurship, we should not only learn from international experience, but also have China characteristics, and need the joint participation of researchers, enterprises, universities, patent departments, financial institutions and venture capitalists. Researchers pay attention to source innovation, schools give policy support to release the innovation vitality of researchers, venture capitalists do a good job in pilot projects, patent departments give technical protection, financial investment institutions give financial support, enterprises realize product marketization, and all parties work together to explore a market-oriented path. Accelerate the transformation of scientific and technological achievements into real productive forces and drive the industrial transformation and upgrading of the whole country. " Han Xiu Cheng said, as far as the current international and domestic environment is concerned, the whole country should unite as one and fight hard the key core technologies. We must fight this battle and we will certainly win it.

　　Guangming Daily (April 11th, 2021, 01 edition)

At 20: 09 on December 4, 2022, the return capsule of Shenzhou 14 manned spacecraft landed successfully in Dongfeng landing field, and the mission was a complete success. From the hot summer to the cold winter, the Shenzhou 14 astronauts successfully completed all the established tasks by team, creating a number of "firsts". Let’s trace the flying footprint of Shenzhou XIV and review the half-year space journey of the "busiest crew".

Set out to fly, with firm steps

At 7: 54 on June 5, 2022, the astronauts of Shenzhou 14 manned mission went out in groups at Wentiange Square in Jiuquan Satellite Launch Center, and astronauts Chen Dong, Liu Yang and Cai Xuzhe were ordered to go out.

At 10: 44, the Shenzhou 14 manned spacecraft was successfully launched, and three astronauts were successfully sent into space.

Successfully docked and settled in the "Tiangong"

At 17: 42 on June 5, the Shenzhou 14 manned spacecraft successfully docked at the radial port of Tianhe core cabin, and the whole docking process lasted about 7 hours.

At 20: 50, the Shenzhou 14 crew successfully entered the Tianhe core cabin and became a new group of owners of the "Space House".

Establish a manned environment and organize the "Space House"

In order to carry out work and normal life as soon as possible, the crew quickly put into the on-orbit resident environment setting, carried out microbial sampling, installation, debugging and maintenance of various equipment, and successively entered the Tianzhou-4 and Tianzhou-3 cargo ships to sort out and transfer materials, creating a comfortable and livable space home.

"Ask for Heaven" and greet "New House"

On July 24, the space station’s experimental capsule was successfully launched, and Shenzhou 14 watched the whole launch in orbit.

On July 25th, Chen Dong, commander, opened the hatch of the space shuttle, and successfully entered the space shuttle by crew. This was the first time that an astronaut from China entered the scientific space shuttle in orbit.

Third time out of the cabin, a new record

This mission has created a new record of three exits from a flight mission. On September 2, Shenzhou 14 crew completed the first outbound activity from the airlock cabin of the Inundation Experimental Module assisted by a small robotic arm, and verified the main path of autonomous transfer outside the Inundation Experimental Module for the first time.

On September 17, the crew left the cabin again after a lapse of half a month, and completed the tasks such as the installation of extravehicular facilities and equipment and the verification of extravehicular rescue. Together with the crew, the vast universe of Xinghe witnessed the rapid development of the China Space Station.

On November 17th, the crew successfully completed the third extravehicular activity. During the extravehicular activity, the astronauts built an "overpass" that walked outside the cabin between three cabins, and tested the ability to work with the combined manipulator for the first time. This was the first extravehicular activity after the basic configuration of the space station "T" was assembled.

Teaching in space, asking for the truth

On October 12th, the third lesson of "Tiangong Classroom" was held in the "New Classroom" for the first time. Three new "space teachers" introduced a series of interesting phenomena and principles of scientific experiments in the working and living scenes and microgravity environment in the experimental cabin, presenting another wonderful space science class for the majority of teenagers.

The practice (test) is not stopped, and the training is not stopped.

During the mission, Shenzhou 14 crew carried out a lot of inspection and testing of the space station platform, equipment maintenance, maintenance verification, material management and station management, unlocked and installed multiple experimental cabinets in two experimental cabins, and carried out a number of space science experiments and technical experiments as planned.

In addition to daily physical exercise, we also regularly carry out various professional and technical trainings such as manipulator operation, extravehicular activity operation, rendezvous and docking operation, emergency rescue and medical skills. The "busiest group" is well deserved.

"T" in the third cabin bears witness to history.

After the successful launch and successful transposition of Mengtian Experimental Module, on November 3, Shenzhou 14 crew successfully entered Mengtian Experimental Module, opening the "three-bedroom" era in Chinese space.

During the mission, the crew cooperated with the ground to complete the assembly and construction of the "T" basic configuration of the space station, and experienced 9 assembly configurations, 5 rendezvous and docking, 2 separation and evacuation and 2 transposition missions, which witnessed many historical moments of China’s manned space flight.

Space victory "joining forces", staged "six-party"

In the past six months, the Shenzhou 14 crew has not only witnessed history, but also made history. Chen Dong became the first astronaut in China to stay in orbit for more than 200 days.

On November 30th, the long-awaited Shenzhou XIV astronauts successfully opened the "home" by group, warmly welcoming relatives from afar to settle in the "Tiangong". The two astronauts of the "Victory Meeting" took a group and left a space photo in Chinese’s own "Space Home" that could go down in history.

Do one’s duty and return with honor.

After the handover with the Shenzhou-15 crew, on December 4th, the return capsule of the Shenzhou-14 crew landed successfully, and the three astronauts returned safely with full glory in the long-awaited event. The mission is over, but new tasks and challenges have just begun.

(Shooting/Sun Haiying)

Congratulations on the successful completion of the mission by Shenzhou 14 crew.

China Space Station is always worth looking forward to!

　　Many friends suffering from cardiovascular diseases are very worried about the aggravation of their illness after being infected with Covid-19. For patients with cardiovascular diseases, especially those with hypertension, coronary heart disease, heart failure and after interventional therapy, prevention is the first priority. If there are no contraindications, COVID-19 vaccine should be actively inoculated.

　　What should patients with cardiovascular diseases do if they are infected with Covid-19?

　　First of all, don’t panic. At present, the symptoms of infection caused by Covid-19 Omicron mutant are relatively mild, so it is enough to deal with them actively. If you have persistent discomfort, you should go to the hospital for examination and treatment in time.

　　Some patients with coronary heart disease usually take lipid-lowering drugs, antihypertensive drugs or antiplatelet drugs step by step, and consider stopping taking these drugs after infection to "concentrate" on fighting Covid-19. This kind of practice is absolutely unacceptable. Blood coagulation tendency may occur after human body is infected with Covid-19. For patients with coronary heart disease, if the use of antithrombotic drugs is suddenly suspended, it is easy to form thrombus in a short time and induce myocardial infarction. If statins suddenly stop taking lipid-lowering drugs, blood lipids will also rise rapidly.

　　From the current clinical experience, only a high fever may have a certain impact on the treatment of a small number of patients with heart disease, and other treatment methods are relatively safe, such as commonly used drugs for clearing away heat and toxic materials and relieving muscle soreness, and no adverse reactions have been found after being combined with cardiovascular treatment drugs.

　　If infection occurs, patients with coronary heart disease can deal with various discomforts caused by COVID-19 infection. If you have fever symptoms, in addition to taking antipyretics carefully (for example, taking them staggered with other drugs, starting from a small dose when using antipyretics, etc.), you should also replenish plenty of water or choose physical cooling; If you have sore throat, avoid spicy food in your diet and use some buccal tablets to relieve discomfort; If you lose appetite or taste, you can eat more sour food. Daily advice is to eat more fresh fruits and vegetables.

　　Many hypertensive patients have increased blood pressure after being infected with Covid-19, fearing that this is caused by the virus attacking the cardiovascular system. In fact, there may be many reasons for blood pressure fluctuation, which may not be directly related to Covid-19.

　　After being infected with Covid-19, especially in the acute phase, the human body will have a stress reaction, and the heart beat will increase, thus pushing up blood pressure. Generally speaking, after the acute phase, this stress blood pressure increase will gradually ease. After infection, many people say that they are sore all over, have sore throat, and even feel uncomfortable and can’t sleep. These symptoms are also common causes of hypertension.

　　Finally, I would like to remind you that once patients with cardiovascular diseases have obvious chest tightness, chest pain and other symptoms, especially if they are not sure whether it is caused by Covid-19, they should go to the hospital as soon as possible without delay.

　　(The author is the chief physician of the Department of Cardiology, Beijing Hospital)

This year’s Nanma Muyan scenery belt track. Nanjing Daily/Purple Mountain News reporter Feng Wei Sun Zhongyuan photo

□ Nanjing Daily/Zijinshan News reporter Zhu Jing

Correspondent Ning Gongxin

More than 8,000 security personnel ensure the safety of the event.

The reporter learned from the press conference that in order to do a good job in the security of the 2023 Nanjing Marathon, the Nanjing police set up a special class for South Malaysia three months in advance, formulated and issued a general security plan, and started various preparatory work. Set up a field headquarters, and the public security, traffic police and other departments will work with the organizing committee of the tournament to carry out many field surveys to demonstrate, refine and improve the plan. On the day of the competition, the police will invest more than 8,000 security personnel at the starting point, the finishing point and along the route to undertake the security and traffic diversion tasks of the competition. The guardrail, hard enclosure and other facilities will be used for closed-loop control along the 42.195-kilometer track to ensure the smooth running of the competition.

In view of the temporary control of the race section during the marathon, in order to reduce the impact on citizens’ travel, Nanjing police combined with previous years’ security work experience to optimize and adjust the track. Li Peng, member of the Party Committee and deputy director of the Municipal Public Security Bureau, said, firstly, the track was controlled by sections, and the whole track was temporarily controlled and released by sections, which not only ensured the smooth running of the race, but also resumed the road traffic as soon as the stage was over. The second is to ensure public transportation. Elevations, tunnels and river-crossing passages in the city are basically unblocked, and the entire subway line runs normally, ensuring that people leaving the city, crossing the river and going to airports and stations are not affected. The third is to set up crossing points on the track, and set up transverse crossing points at 76 light-controlled intersections along the track, with an average of 550 meters. According to the density of athletes in the track, pedestrians and non-motor vehicles on both sides of the track will be organized in an orderly manner. The fourth is to provide consulting services. The traffic control department will announce the event hotline, provide peer-to-peer consulting services to citizens with travel needs, help plan travel routes, avoid the control sections during the event, and minimize the impact of event security on urban operation.

No drones are allowed to fly across the track.

On the day of the race, the public can enjoy the style of marathon runners along the track. The police advised the public to avoid crowded areas such as the finish line, obey the management of on-site duty personnel and watch the race in a civilized manner. No social vehicles are allowed to park along the track, no social vehicles are allowed to park along the elevated roads and pedestrian overpasses, and no pedestrians are allowed to stay and watch the game. On the premise of not affecting the safety of athletes, security personnel at some intersections will organize pedestrians and non-motor vehicles to cross the track in an orderly manner according to the situation of on-site events, and ask the general public to consciously obey the command and management of on-site duty personnel to prevent the occurrence of forced entry into the track.

On the morning of November 5, Nanjing police took the lead in conducting security drills. "On the day of the 12th race, the roads passing by the track will be blocked section by section. Please listen to the instructions of the police on duty to ensure the safety of the participants and themselves. At the beginning, end and along the track, drones are prohibited from flying, and they will be investigated as soon as they are found. " Kong Lingzhao, deputy head of the Public Security Detachment of the Municipal Public Security Bureau, said.

The reporter learned from the press conference that this year’s South Malaysia race will be held from 7:30 to 14:00 on November 12, with a long time span. The police advised the public to plan their trips in advance, avoid the time and sections of the competition control, and try to travel by subway and other means of transportation. Duan Ninghui, deputy head of the Traffic Police Detachment of the Municipal Public Security Bureau, said that during the competition, motor vehicles, special work vehicles, construction machinery vehicles and hazardous chemicals transport vehicles were prohibited from passing in the area south of the Yangtze River and around the city highway (excluding this road) in Nanjing, and the original traffic policy was maintained around the city highway.

At the same time, vehicles that originally held the truck restricted area pass were suspended from driving in the above-mentioned restricted areas and sections. The following six types of vehicles, after reporting to the traffic control department, enter and leave the restricted area according to the specified time and route: the people in this city are in urgent need of life that day; Marathon events must be used; It must be used to maintain the public order of marathon events; Used for emergency rescue and disaster relief; Involving national, provincial and municipal key projects that really need to be used that day; Involving national political, military, diplomatic and other needs.

People with special needs should plan their trip in advance.

Jin Qingyi, deputy detachment leader of the Traffic Police Detachment of the Municipal Public Security Bureau, said that citizens with special needs such as marriage, classes, exams and urgent important activities on that day can plan their trips in advance according to the bypass route announced by the police to avoid the road of competition control. On the day of the competition, citizens who plan to drive to the Great Hoonji Ruins Park, the Presidential Palace, Xuanwu Lake and other scenic spots try to avoid the morning time. The traffic control department will open the 12123 Nanma consultation hotline from November 6 to 10 (Monday to Friday) to answer questions about public transportation on the day of the competition. The working hours are 9: 00-11: 30 and 14: 30-17: 30 every day.

This year, South Malaysia set up a standard marathon track and a mini-healthy running track, with separate starting and finishing points, and there is no large parking lot around the starting point. The police suggested that the majority of the contestants take the subway to the starting point, and the subway will run at 5:30 in advance on the day of the competition. Participants can take the bus and subway for free with their directory. Tang Bin, a member of the Party Committee of the Public Security Detachment of the Municipal Public Security Bureau, said that in order to better cope with the sudden physical discomfort of athletes, the police recruited 100 policemen with good physical fitness and work experience to protect the runners, and the runners were closely connected with the medical staff in the track, so that all kinds of emergencies could be handled in time.

　 　 Why do you choose to watch a movie? Have you ever been shocked by a seemingly "virtuous" movie? Xiaobian is lucky to have experienced this sense of shock caused by watching movies. Of course, for spending time watching an "old" movie with no new ideas, the movie that can really refresh the movie concept has the charm of "welcome". Not only do these films make you shout "My God" after watching them, but the films themselves are full of rich connotations. You can even talk about this film with your friends. Of course, the most important thing is that you will once again feel a fact that has been confirmed countless times — — The movie is really a seductive shampoo.

Happy ending

1, "Happy Ending" Stastny konec 1967

Director: Oldrich Lipský

Length: 71 minutes

　 　 When I first watched this movie, I thought my computer was broken, but after watching it, I found that my head was burnt out. Although the film is only 71 minutes long, it tells two stories, and it is completely backwards! At the beginning, we saw that the chopped head returned to the protagonist’s body, and then we followed him backwards, gradually understanding why he committed the crime and gradually returning to the most beautiful and good beginning. According to the sequence of the movie, this is a happy story, but if we really think backwards and imagine that the cookies on the table are eaten one by one like our normal life, we realize that this movie is a complete tragedy in the normal sequence. If you still don’t understand, think about your happiest time and walk back step by step. This movie gives you this idea, and it will remind you how you make a mess of your life. This is your life, WTF!

Holy mountain

2、 The Holy Mountain 1973

Director: alexandro jodorowsky

Length: 114 minutes

　 　 Zo dulov’s Holy Mountain is rich in connotation, on the one hand, it has the cloak of religious theology, on the other hand, it shows political, gender, philosophy and other issues. All these show that the director actually reflects the complex ecological circle in which people live through movies. However, if you think this film is the same as other "magic films", it is your mistake. When exploring all the way to find a sacred mountain that can live forever, the whole film has become the epitome of society and life. However, Zodulov denied the authenticity of the film content as "life content" when he showed the sacred function of the film to guide people to return to life. As a result, the most explosive scene of the film was staged — — "Is this real life? No, it’s just a movie. The camera pulls back. " OMG！

Fun game

3、 Funny Games 1997

Director: michael haneke

Length: 108 minutes

　 　 "Fun Game" is not a movie that will make people feel comfortable after watching it. On the contrary, it will make people feel tormented in the process of watching it. The suffering is not due to the quality of the film, but the violence and darkness of social reality shown by director michael haneke through the film, which is completely breathless. What’s more, this time it was a dose of Double Kill. Director Haneck’s action of breaking the dimensional wall through the villain Paul winking at the camera and talking to the audience is enough to make the spectators angry. It never occurred to me that when the victim Ann shot and killed Paul’s companion Pete, Paul actually used the TV remote control to put the whole movie back before Ann picked up the gun! This is Paul’s fatal joke on Ann, and it is also Paul’s mockery of the audience’s only hope — — The dark side of society has never been a fairy tale play house. It is conceivable that only bad luck awaits Ann, but the two villains feel at ease to find the next participant in their bad game. WTF！

Psychological game

4、 Mind Game 2004

Director: Masaaki Yuasa

Length: 103 minutes

　 　 The most basic element of a Masaaki Yuasa powder is to be dead set on love, and the response to its works has always been "Wow, great!" And also call his painting style "exquisite visual system". In the first few minutes of reading his works, people will basically suspect that the creator is a psychopath, but the process of watching is actually a process of assimilation bit by bit, so once he falls, he can’t extricate himself. Although there are general plots and characters in "Psychological Games", Masaaki Yuasa didn’t restrain his nerves at all. A story of living and escaping in a fish’s belly was added to all kinds of fragments like dreams and subconscious that he could think of, and he also switched between real people, three-dimensional and two-dimensional, with dazzling light and messy style. Perhaps as a madman, Tang Qian’s purpose is to drive the world crazy.

Blessing

5、 สุดเสน่หา 2002

Director: apichatpong weerasethakul

Length: 125 minutes

　 　 Fans’ attitude towards Thai director Abichabang is almost as polarized as Masaaki Yuasa’s, and they either can’t extricate themselves from it or don’t touch it. There are few centrists in between, because such directors often have extremely strong personal styles and don’t change easily. "Blessing" is the first work of Abichabang, from which the consistent dichotomy structure in his films began, and the opening move of half time was also used for the first time here, and the first half of the story was ridiculed as "long opening". This practice is not uncommon in later works, and Jia Zhangke also used this method in the film, taking the title as the boundary between 1999 and 2014.

Uncle bumi who can recall past lives

6、 2010

Director: apichatpong weerasethakul

Length: 114 minutes

　 　 Like "Blessing", the film also separates urban life from stepping into the jungle with a dichotomy structure and a belated title. After winning the Palme d ‘Or for Abyssa, the director repeatedly mentioned that his motherland was in a state of war, and the western media also called it "the victory of politics over art". However, Abyssa’s politics is also extremely artistic, because of its obscure symbols and too stagnant lenses. The most amazing thing in the film is the lust that transcends the barrier between species instinctively. The great leap of species is the ancient princess in memory and a catfish in a pond. In addition, the boundary between humans and primates was blurred when they returned to the jungle. Uncle Bumi’s youngest son appeared as a long-haired black monkey.

A day of floating life

7、 Life in a Day 2011

Director: kevin mcdonald

Length: 95 minutes

　 　 This movie comes from a great idea. YouTube invites netizens all over the world to record their daily life trivia and answer some simple questions on July 24th, 2010 with a video camera. Under the arrangement of documentary director kevin mcdonald, these huge video materials finally turned into this film. We will see all kinds of people, looking at the human day from the perspective of God, and finally sighing in tears with the attitude of a god with humanity. However, the poison of this movie is that when you are deeply moved and really want to record the poetry in your life, you will find yourself cheated, just as one person in the movie said (she also wandered around with a camera for a day), "I looked forward to it for a day, but nothing happened" (you must have felt the same way on December 21, 2012). Think about it again. This movie is 1.5 hours out of 4,500 hours. Although contrary to the song, life is the present, and the distant fields are others’, but you get at least three ten thousandths of poetry.

Love finally cuts: ladies and gentlemen

8、 2012

Director: George Paulson

Length: 84 minutes

　 　 "The Final Cut of Love: Ladies and Gentlemen" is not a regular love movie, it can be said that it is a long collection of movie clips (shots). The director not only shows the amount of films he watches (max level), but also splicing these fragmentary materials from different sources into a complete love story. When watching a movie, because the lens editing is interesting and fluent, you will enter the enjoyment state of looking for a movie, looking for a male god and looking for a goddess to find all kinds of interesting stalks. But when this story is complete and "old-fashioned" film ends, you may find that wow… It turns out that "love" can make an ordinary person have more than three ten thousandths of poetry, and the spliced film also has charm. And I not only have a surprise cry when I watch the movie, but also a warm and humid liquid in my eyes.

Reality

9. "Reality" Réalité 2014

Director: Quentin Dupieux

Length: 95 minutes

　 　 It is difficult to define "Truth" by conventional logic, but it happens to be another kind of truth. When it is fake, it is true and false, but blindly looking for truth becomes another kind of absurdity. The story of "Reality" is a kind of "drama in the play" structure, but compared with the general drama in the play, the story is more intertwined, and it is even more difficult to distinguish which part is the drama, the little girl and the video tape are the drama, while Zhan Sen in the video tape is the drama in the play, and Zhan Sen in the play can be connected with the investors of the drama appearance outside the play by telephone. At the end of the plot, it gradually returned to the starting point of the plot. Zhan Sen talked with investors on the balcony, and the talented and crazy documentary veteran walked out of the front door, which was really as ingenious as Mobius’ two-dimensional single-sided ring structure. The structure of the film is wonderful, but the real life it expresses is actually as boring as a stagnant pool.

　　Original title: How to achieve zero energy consumption and zero carbon? The reporter walked into the planning exhibition hall of the sub-center to explore the first "double zero" building in China.

At the intersection of the five rivers in the city sub-center, the planning exhibition hall of the sub-center, the first "double zero" building with steel structure and full curtain wall system in China, is in full swing.

　　"Double zero" means zero energy consumption and zero carbon. The building area of the museum is 7583.78 square meters, with an annual energy consumption of 315,000 kWh, an annual power generation of 900,000 kWh, and a comprehensive energy-saving rate of 100%. The annual carbon emission is about 370.73 tons, and the annual total carbon reduction is 724 tons (about equal to the annual carbon sequestration of 1811 mu of forest), and the whole building is "carbon neutral". So, what kind of technology ensures the realization of the "double zero" goal?

　　There is a "super charging treasure" on the roof.

　　The sloping roof of the planning exhibition hall is not paved with traditional pottery tiles, but with photovoltaic tiles with a frosted dark brown texture like ancient bronzes, while the flat roof is provided with grid-like brown glass-based photovoltaic panels. Photovoltaic building integration is the first key word to realize "double zero" building.

　　"Photovoltaic tiles are not only easy to install, but also can be used for heat preservation, heat insulation and power generation. At the same time, they have good low-temperature impact resistance and excellent corrosion resistance." Xu Youyue, project manager of plot 160 of the Urban Sub-center of China Construction First Bureau, introduced that about 6,000 square meters of photovoltaic equipment have been laid in the 160 plots where the exhibition hall is located, and the annual power generation can reach 150 kWh/square meter. Photovoltaic power generation technology is like a "super charging treasure", which continuously converts solar energy into electric energy. The electric energy generated by photovoltaic tiles adopts the mode of "spontaneous self-use+surplus electricity online", thus achieving the goal of "zero-carbon exhibition hall and low-carbon office area" as a whole. At present, photovoltaic roofs have concentrated on welding and hanging tiles.

　　At the same time of external "charging", high-performance thermal insulation materials and high-performance green waterproof gas barrier with air tightness of 8 and water tightness of 6 put a "collar" on the planned exhibition hall, making the exhibition hall "frozen in winter and not hot in summer". "The thickness of the external wall insulation material is generally 100 mm to 130 mm, and we have made the thickness of the rock wool board of the exhibition hall 210 mm, which has better thermal insulation effect and can reduce the annual energy consumption of the exhibition hall from 613,800 kWh to 315,000 kWh. Compared with the annual energy consumption of the benchmark building of 670,000 kWh, the energy saving rate of the building itself is 53%." Tang Jinqi, production manager, said that under the joint action of photovoltaic "super charging treasure" and "collar", the comprehensive energy-saving rate of the exhibition hall reached 100%, filling a gap in the domestic zero-energy building system.

　　"Building blocks" type building is green and environmentally friendly.

　　In the construction site of the planned exhibition hall, the assembled curtain wall glass and stone are piled up orderly on the green dust-proof net on the ground, and the construction site is clean and tidy. There are no sparks of material cutting and piles of construction waste, which is completely different from the traditional impression of the construction site. Xu Youyue said: "The exhibition hall adopts assembled building technology, which effectively reduces the waste of materials and garbage on site."

　　Assembled building technology is the second key word to realize "double zero" building.

　　The prefabricated building technology is modular and customized cutting in the factory in advance, and then transported to the construction site for "building blocks" combined installation. The technology is simple, green and environmentally friendly, but the error of prefabricated components and the precision of on-site construction are very high. "The construction error of cast-in-place concrete structures is often measured in centimeters, and our prefabricated building technology has improved the precision control from millimeter level to meter level."

　　"Double Zero" construction technology can be copied.

　　"Smart brain" is the third key word to realize "double zero" architecture. The innovation of the sub-center planning exhibition hall project adopts a series of hard-core intelligent technologies such as big data and cloud computing, which empowers the building with intelligence and creates a "super brain" of intelligent construction, ensuring the "double zero" operation of the museum in the whole life cycle of design, construction, maintenance and operation.

　　"In order to efficiently manage workflow and data storage, we independently developed and applied a fine chemical engineering information management system based on blockchain, and achieved a’ zero’ breakthrough in’ building+blockchain’." Xu Youyue introduced that in the blockchain management system, all data and project files collected and uploaded through intelligent devices such as the Internet of Things, 3d scanner and lofting robots have their own "ID cards", which cannot be tampered with once stored, ensuring the safety, truthfulness and reliability of project data; The expert database embedded in the system can form a special solution for the project. In-building Internet of Things technology and smart energy flexible management mode can realize the intelligent linkage of temperature and humidity control and weather environment, and the intelligent linkage of building environment and humanized demand, which embodies the innovative concept of intelligent building adapting to and utilizing nature. Moreover, technicians deeply develop and continuously optimize AI intelligent algorithms, and AI gradually has the ability of "continuous learning", and the quality and efficiency of system review will continue to improve.

　　At present, the facade curtain wall of the project has been completed, and this "double zero" building with three floors above ground and underground has taken shape. “

　　Sub-center planning exhibitionThe museum shows the cultural background and characteristics of the sub-center in the form of square, elegant and simple architecture. This’ Double Zero’ exhibition hall is world-class, and shows the world a brand-new zero-carbon building form! Tang Jinqi said that with the continuous deepening of construction, the construction technology and experience of "double zero" buildings have been accumulated and have strong reproducibility, which can provide more possibilities for "double zero" construction projects to blossom everywhere in the country. (Yan Yazhen)

Special feature of 1905 film network On August 31st, the single-day box office and film arrangement rate occupied the top three for 10 consecutive days, and fell to the fifth place on the closing day of the 2022 summer file.

After more than 50 days of release, the box office suddenly broke through 40 million, and the cat’s eye was predicted to be 100 million. The amazing counterattack of "Into the Dust" is a case worthy of analysis this summer.

In the nearly one month after the release of War of Tomorrow, the box office changes and industry disputes caused by its "poor marketing" are also worth reviewing. In 1905, the film network interviewed the relevant workers in the cinema, film promotion and short video marketing, and looked back at the "selling miserable marketing" of "Tomorrow’s War".

The "Misselling Story" in Tomorrow’s War

Spread out the timeline after the release of "Tomorrow’s Battle", how to implement miserable marketing? How does the box office follow the changes? Everything is clear.After the first weekend of the film’s screening on Tanabata, the box office plummeted. Cat’s Eye Professional predicted that the cumulative box office of the film was once adjusted from 552 million on the premiere day to 490 million.

The film is in a hurry and must hold the battlefield for the second weekend. On August 13th, The Battle of Tomorrow, the official website of Tik Tok released a short video of "The world is so cruel, and ten years’ hard work just doesn’t pay off", which portrayed the road show scene as a lonely man who failed at the box office. He wiped his face with a paper towel with bitter music and words, and spread it in tears. The number of video praises soared to 1.38 million, surpassing the popularity of all previous short videos.

The effect was so remarkable that the film began to concentrate on marketing to sell bad spots, and successively issued sensational short videos such as "Louis Koo’s speech made people cry, and I can correct the bad parts of the film", "Louis Koo has done his best, and only he knows how difficult the process is", and the propaganda points also included contents with moral kidnapping meaning such as "taking a 96-year-old grandfather to brush" and taking an 80-year-old father to support Louis Koo.

Perhaps Louis Koo himself didn’t want to sell badly, but the film side formed the "tragic" atmosphere of "Tomorrow’s Battle" and Louis Koo through the emotional rendering of short videos. Seeing this, the distressed fans quickly gathered their support, and the box office of the film fell for 13 days on August 14, and it rose for four consecutive days from August 15, and the total box office broke 400 million on August 17.

The disastrous marketing of "Tomorrow’s Battle" has prompted netizens to question the stealing of box office in Tik Tok. On August 19, the film published a letter to fans, saying that "after verifying that a merchant’s public account in Jiangxi illegally sold tickets, he received feedback on other issues of movie tickets."

This letter directly promoted more netizens to collect "evidence" of stealing the box office, and claimed that the capital suppressed "Tomorrow’s Battle", and even derived it from the accounts of Hong Kong stars, asking why they didn’t help Louis Koo with publicity, and farce was frequent.

Those who have been affected by stealing box office remarks have issued statements and sent lawyers’ letters to protect their rights. Misselling marketing gave birth to chaos in the industry, and the box office forecast of "Tomorrow’s Battle" rose to 805 million by August 22.

Manager Xie of Chongqing Baisha International Studios told us that many people don’t come to the cinema to watch movies several times a year just to support Louis Koo. "There are still a few people who say that it doesn’t matter whether the movie is good or not, that is, to support Louis Koo is all guided by public opinion, and there are more women in their thirties."

"Some people came to the front desk to ask about stealing the box office, asked if we were issuing tickets regularly, and told us not to put the tickets into other movies. One person also asked what the QR code on the ticket meant. I taught her to scan the code with her mobile phone. The 8 digits on the ticket are the code of the cinema, which is the regular ticket. "

Nowadays, viewers can check by scanning the two-dimensional code of movie tickets, and the ticketing system is strictly monitored. It is difficult for cinemas to count the box office of A movie as B movie.

Mr. Chen, the head of Yuemu Studio in Fuzhou, Jiangxi Province, was the "victim" of this box office theft incident. "Because the producer is my brother, I made a title hall to support his new film. Some netizens posted an article in the headline to dry the ticket stub and said that Broken Bridge stole the box office of Tomorrow’s Battle. He was obviously misleading the audience. The film is normally shown as "Tomorrow’s Battle" as shown in the movie ticket, and there is no relationship between the title of the cinema and the name of the film. "

Although the problem of handwritten tickets still occurs from time to time in some theaters, it is still a rare special case, but some netizens still magnify the mistakes of individual handwritten tickets and misunderstandings about the title hall on the short video platform.

"Tik Tok’s topic about stealing the box office is that there is traffic, and users are particularly sensitive to this." Mr. F, who has been engaged in Tik Tok marketing for a long time, believes that "the participants who stole the box office topic this time knew the truth but deliberately poured black water, created a topic, and brought traffic to their personal accounts, and the film side could not control it."

"Is Louis Koo’s next film going to sell badly?" A series of public opinion about stealing box office and moral kidnapping caused by the snowballing of Tomorrow’s Battle has been resented by many people in the industry, which not only hurts the same film, but also hurts the public’s trust in the film industry.

Gains and losses of selling miserable marketing

Selling miserable marketing is nothing new.Misselling is a common propaganda strategy after the film enters the market, including writing an open letter requesting more films, kidnapping nationalist feelings with the slogan of "supporting domestic production", or playing the card of creating bitterness to incite the audience to enter the cinema to support the film.

In 2015, only 1.5% of the films were released on the first day of release, and the May 1st film was about to drop by 1%. The director issued a letter to the audience, which wrote tragically, "This may be the best time for commercial films or the worst time for serious films." Call for "my audience, please support me!" After the letter was sent out, it did achieve certain results. From May 3, the film’s arrangement rate rose to the highest of 3.2%.

A more successful case was in 2016, when producer Fang Li knelt down and kowtowed to the cinema manager for the live broadcast of the director’s legacy, which shocked the industry. This embarrassment caused the proportion of the film to soar from the lowest 1.1% to the highest 11.3%, and the film jumped from a million box office to over 86 million box office.

In addition to minority literary films, commercial blockbusters will also use the means of selling miserably to gain attention to varying degrees.

At the beginning of the release of the Spring Festival movie in 2021, the box office was strongly suppressed by six competitors of the same category. The director issued a cry that "the film arrangement was too bad" and begged the cinema to squeeze one or two golden fields or not to completely cut the number of "Crowd".

In 2013, the box office was urged in a big way in the name of "owing a movie ticket to Master Xing". In 2019, this emotional routine obviously failed.

There are not a few examples of selling bad rollover or poor results, and 2017 is the most typical one. The film’s propaganda team tried to copy the model of "A Hundred Birds at the Phoenix" and begged for the box office, but painting a tiger was not a dog.

At that time, the film had already made more than 30 million box office. The "flash kneeling" not only had no sufficient reason, but also failed to be understood by the audience, and it was not helpful to the film arrangement and box office growth. In the end, the film got more than 60 million box office steadily, but it was criticized in public opinion, which reduced the goodwill of the outside world to the film, and lost both the wife and the soldiers.

In 2021, the performance of the National Day box office was not as good as expected, and the director rushed off to sell tickets in Tik Tok, where he was cut off by many netizens and still insisted on live broadcast for 12 hours. Such a tragic live broadcast did ferment the heat, and many netizens were moved by the director’s persistence, but this move did not affect the trend of the box office.

The domestic sci-fi animated film released in this summer’s file is shaking in the official.Rushing out of the earth to direct the roadshow is so sad.Topics, such as "The road show cinema is empty, the animation director strongly supports it", "The animation director apologizes on the street, ashamed of the 6-year commitment to the team of 1,000 people", "Guo Man really loves to see the director choking, China animation has to move forward" and other short promotional videos with the nature of "selling miserably" are still difficult to save the box office.

Not every movie is suitable for selling badly. Either the foundation of the film should be hard enough to hit the audience and pay the bill, like "A Hundred Birds at the Phoenix"; Either there are stars like Louis Koo, who have high popularity and goodwill in the country, which can make the audience feel pity and sympathy for them; Either, like "The Intruder", there is a dispute between commercial films and art films, and there are enough controversial topics to attract more target audiences, otherwise the success rate of selling badly is not high.

According to the observation of the online blogger "Movie Box Office", "No one kidnapped the audience in the previous pile of" selling miserably ",and even some of them didn’t. These films just called on everyone to give them more opportunities and ask the cinema to arrange more films, but they never forced anyone to watch them. You know, there are many films that occupy the moral high ground (the director has fulfilled his promise and donated all the proceeds), but no one has been kidnapped morally."

Although "Battle of Tomorrow" was a successful selling strategy, on the vibrating platform with "information cocoon room", some fanatical netizens who lacked rational judgment and users who deliberately helped to improve their self-flow denounced the phenomenon of stealing the box office and "going out for war" to kidnap their peers, which made the film black, and the film side also needed vigilance and introspection in propaganda and guidance.

Like "Hidden into the Dust", it takes a long time to ferment with good content.

Up to now, the forecast of Cat’s Eye Professional Edition for the total box office of War of Tomorrow has been lowered from 805 million to 681 million, and the overall box office curve continues to decline.

Obviously, the miserable marketing of "Battle of Tomorrow" has a quick and short-term stimulating effect on the box office growth, and it is a one-time deal, but it is not the driving force for the overall box office to last for a long time. There is still limited space for the actual effect of selling badly on the box office.

General Manager Chen, the head of Yuemu Studios in Fuzhou, Jiangxi, said, "We have not made any major adjustments to the film arrangement of Tomorrow’s Battle, because the attendance rate is still higher than that of New God List: Yang Ji and Moon Man, and its film arrangement has recently ranked third and fourth in our studios." He thinks, "Tomorrow’s War" basically started to fall after Moon Man’s first wave of box office harvest. Its overall performance is still average. "

"In fact, our family is not very obvious. The number of people watching Tomorrow’s Battle is still not as much as other movies, but it is a little more than at the beginning." Manager Xie of Chongqing Baisha International Studios also gave such feedback. He thought that this wave of marketing was terrible, mainly urging Louis Koo fans out.

Ms. E, the film promoter, revealed that a cinema film project she was in charge of recently had planned to let the director broadcast live and sell tickets. However, considering the expression of the film itself, using sad marketing may be met with public opinion, so she dared not do it. "The operation of" Tomorrow’s Battle "is a bit self-satisfied. It has always made artists sell badly. It is better to attract attention from the plot. Selling badly, especially in Tik Tok, the box office conversion is not high."

According to the latest "Analysis Report on the Development of Short Video Industry in China in 2021", the number of short video users reached 934 million in 2021, a record high. Therefore, the main battlefield of film marketing is also increasingly biased towards short video platforms. Putting KOL, operating officer number and starring number, and collecting second creations are the three major marketing directions.

Ms. E said that the collection of second-generation short videos is the key content of their marketing work in Tik Tok now. "The film has not been released yet, and some second-generation materials will be given. When it is released, it will be given in all directions. Tik Tok audiences prefer to watch the second-generation editing and commentary content of the film itself, and this is the case with the box office counterattack of "Hidden into the Dust". "

After "Into the Dust" was launched, a large number of original users in Tik Tok created it again through the film material. The realistic depiction of poor life and sincere love of poor and kind people in northwest rural areas touched the core users in Tik Tok, namely the sinking market groups in second-tier and below cities.

"Don’t mention love, but love is like bone marrow; Every sentence is bitter, but it is bitter out of the sky ","Life is the heaviest, but it is full and loved; I have been asking for it all my life, but I am warm and loving, and other netizens have re-interpreted golden sentences frequently, completely igniting the film’s popularity.

According to Mr. F, who is responsible for the marketing of the film Tik Tok, "Now the high-profile praise and topic content of" Hidden into the Dust "are mainly released by peripheral accounts, and" Tomorrow’s Battle "is mainly from the accounts of Guan Yao and Louis Koo." Comparing the Tik Tok hot search list, we can also see the difference between the two: the hot search topic of "Hidden into the Dust" is "The bitterness hidden in the dust.”、“How strong is the stamina of hiding in the dust?”； The hot topic of "Tomorrow’s War" is "I was moved by netizens who supported Louis Koo.”、“Louis Koo said he couldn’t fall.”。

"Tomorrow’s Battle doesn’t have so many content bridges or golden sentences that can make everyone feel the same way. In the early stage, it didn’t play much role to play the first sci-fi hardcore mecha film in Chinese, because the quality of the film was not high, and Douban scored 6.4. Later, the propaganda point turned to the direction of how difficult it was to make movies, how hard Louis Koo worked, and the people in the industry supported it. It did play some roles, but it was still difficult to extend the circle. The key is to look at the word-of-mouth of the film. "Hidden into the Dust" is to ferment with good content, and the Douban score has risen to 8.5 points. " Mr. F said.

Selling miserably is a common means of publicity and marketing, and it often becomes a desperate strategy for the film to return to the box office. However, selling badly should not be willful and exaggerated, otherwise it will overdraw the credibility of the film and the audience’s trust in the film.

After all, the temporary benefits will be short-lived, because the marketing will hurt the development of the industry, and the consequences will be difficult to make up. Only by creating stories and expressions that the audience likes can the film have more tap water and repeat customers. Returning to the level of content quality is the right track of marketing.

Special feature of 1905 film network In 2022, the victory of the 20th National Congress of the Communist Party of China drew a grand blueprint for building a socialist modern country in an all-round way and comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, which sounded the horn of the new journey.

Cultural self-confidence is the core mission of realizing the great rejuvenation of the Chinese nation and the vanguard force of the cultural development of contemporary literary artists. As an important part of national cultural soft power, film culture has a long way to go. Previously, the "14th Five-Year Plan for China Film Development" issued by the State Film Bureau laid out the layout of China’s film development in the next five years, and put forward the development goal of building China into a film power in 2035.

In order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China and let the people of the whole country know the latest development trend of the film industry, on the occasion of the convening of the two sessions of the National People’s Congress, the film channel will launch "Blue Feather Meeting Room" at 22:00 every night. — In "Dialogue Spring", the host Lan Yu will talk to ten heads of China film leading enterprises about the new development, new pattern and new journey of the industry.

This program,LanyuDialogue with Party Secretary and Chairman of Shanghai Film (Group) Co., Ltd.Focus on the new goals and plans of Shanghai Film Group.

"Spirit" Becomes the Motive Force of Shanghai Film Group.

Market-oriented assessment mechanism to shape a new look of the team

China film market has entered the "spring" ahead of schedule.

According to the preliminary statistics of the National Film Office, as of March 5, the box office of national city cinemas in 2023 has exceeded 14.1 billion yuan, better than the same period last year. Among them, the total box office of six new films in the Spring Festival in 2023 exceeded 12.1 billion yuan.

"The box office of the Spring Festival file is good, and the number of people watching movies has increased greatly. Sometimes it is hard to find a ticket. We have been waiting for this moment for more than two years, so after the opening of the Spring Festival this year, it really gave us all the employees in the film industry great excitement. "Wang Jianer said frankly that the popularity of this Spring Festival file made him too excited to sleep.

In the past three years, Shanghai Film Group has been working hard for the accelerated recovery of China film market. According to statistics, during the period from 2020 to 2022, the company participated in the production of many well-received and blockbuster domestic films, with a total box office of 12.506 billion yuan.

This achievement has condensed the efforts of many filmmakers.

"These three years are unforgettable for us filmmakers, for Shanghai Film, and for myself. I want to sum it up with three words — — Usually, people may think that under the epidemic, people will lie flat and be discouraged; But for Shangying, these three years are just the opposite. " Wang Jianer bluntly said that "spirit" is the strategic guiding ideology of Shanghai Film Group.

The so-called "essence" refers to "Excellence". During the epidemic,Shanghai Film Group discussed the "14th Five-Year Plan" strategy, and finally determined the three core strategies of "fine content, big IP development and digital transformation", making "Excellence" an important creative standard in the development process of Shanghai Film Group in the next five to ten years.

"Qi" refers to the momentum and style of filmmakers — — If China film industry wants to maintain high quality and high speed development, it must have a vibrant film talent team. This is also the overall requirement of Shanghai Film Group for the construction of the company’s talent team. And "God" refers to the energetic mental outlook of film practitioners.

In order to let the team gather more "spirits", Shanghai Film Group has continuously strengthened its efforts in personnel training and talent exchange since the epidemic. The market-oriented assessment mechanism for all employees is being promoted in the group, and every employee must finally be able to determine his own goal, thus forming an accelerated development situation in Shanghai.

China film market will not live up to good content, nor will it live up to every creator who makes content attentively. In the future, this "spirit" will also be accompanied by the accelerated growth of Shanghai Film Group.

Development in the second quarter

Projects such as "New Snow Child" and "New Sloppy King" have been started.

2022 is the centenary of the birth of China animation. Throughout the century in history of animation, China, many works are still regarded as classics today. Animated works produced by Shanghai Animation Film Studio, a subsidiary of Shanghai Film Group, are collective memories of several generations.

At the beginning of 2023, Shanghai Animation Film Studio’s animated short film series "China Qitan" received constant praise once it was broadcast. At present, the score of douban is as high as 8.9 points.

"The China Qitan project lasted more than two years. Our group and its affiliated film studio are working together to study the quality projects during the 14 th Five-Year Plan period, and "China Qitan" is one of them. " Wang Jianer said that the success of the film has increased the confidence of Shanghai Film Co., Ltd. in trying to create with the production Committee model.

At present, Shanghai Film Group has decided to develop the second season of China Qitan. In the future, a number of independent IPS, such as "Summer of the Little Devil", will hopefully be developed into big movies to meet the audience again.This is also the concrete project embodiment of the group’s core strategy of "big IP development".

In addition, Shanghai Film Group also sorts out the classic IP works of Shanghai Film Factory and Meiying Factory, looking for the best IP development scheme for the big screen, and attracting more outstanding creative talents to join them.At present, The New Snow Child and The New Sloppy KingThe cinema film project has been started and is expected to be completed within two years.These projects are also the animated film part of the "14th Five-Year Plan" of Shanghai Film Group.

In terms of live-action movies, excellent works have been shown to the audience. Starring,,, etc., will also meet the audience on March 24. The film focuses on Chen Wangdao, the first Chinese translator of the communist party Declaration, and shows his unswerving and legendary life.

According to Wang Jianer, Shanghai Film Group will launch a long film list in the future."In particular, such a big production as" A Thousand Miles of Rivers and Mountains "has been included in the plan of filming."As the "helm" of Shanghai Film Group, Wang Jianer believes that only by producing the best works can Shanghai Film Group reproduce its glorious moments in history.

Shanghai Studios will build the third Dolby Theater in the world.

500 million to buy base supportshoot

As one of the main organizers of Shanghai International Film Festival, Shanghai Film Group has also upgraded its hardware facilities to provide better audio-visual enjoyment for audiences from all corners of the country.

"During the Spring Festival, several of our key projects (all) did not stop working, including the renovation of Shanghai Cinema, which was under construction throughout the Spring Festival — — We must take back the loss of three years and take back the time we lost. " Wang Jianer said that as one of the main venues of the Shanghai International Film Festival, SFC Shanghai Studios is an important place for cultural exchanges between Chinese and foreign films. In the architectural coordinates of the whole city of Shanghai, it also exists like a postcard.

Since its establishment in the early 1990s, SFC Shanghai Studios has been the main venue of Shanghai International Film Festival for a long time, and it is a movie shrine in the hearts of fans in Shanghai and even the whole country. Today, this cinema is over 30 years old and needs to be updated and upgraded urgently.

It is reported that the renovation of SFC Shanghai Studios started around August 2022, and it is expected that the main renovation project will be fully completed by the end of April 2023.According to Wang Jianer, the reconstructed Hall 1 will become the third Dolby Theater in the world. In addition, a giant LED canopy with a length of 29 meters and a width of 6 meters was specially designed in the Studio Hall. In the future, it will become an important information display window for the film premiere.

In addition,In order to support filming in Blossoms Shanghai, Shanghai Film Group also spent 500 million yuan to acquire a film and television shooting base. At present, the filming has entered the final stage, and it is expected to meet the audience this year.

"Movies can’t rely on the box office. They should cross the border and form a mode of film and television IP+ new consumption+new scenes, which will feed back the production of movies. It is not the competition between single films, but the competition of various formats to expand the value of films and form a benign industrial investment environment. " At the theme forum of the 24th Shanghai International Film Festival in 2021, Wang Jianer once admitted that the current China film market should fully tap the potential of film IP. Now, Shanghai Film Group has been at the forefront of the industry.

"Let a hundred flowers blossom, and a hundred schools of thought contend for the current" became the key word of Wang Jianer’s expression when he mentioned the "spring" scenery of China film industry.He hopes that more young filmmakers will release their talents and charm on the stage in the future.

"Jiangshan generation talented people out. The film industry requires us to do it one after another. Only by cultivating the younger generation can our cause last forever. "

All the past is a preface, and all the future is hopeful. With the joint efforts of many new and old filmmakers, China has embarked on a new journey from a big movie country to a powerful movie country.