Join hands with ant group to seize the smart travel track. Can the box of wisdom travel proudly in the rivers and lakes？

On the road outside the 5th China Online Travel Industry Summit, the customized online car model Haima EX00 cooperated by Zhixing Box and Haima Automobile was one after another, and many users who tried to ride it commented that it was "spacious", "very shocking" and "more comfortable than ordinary online cars". In the second half of 2024, Haima EX00 will be delivered in mass production. I wonder if this shock and comfort will continue.

Zhixing Box is a young enterprise. It has only been less than one year since it settled in the Central Plains. Relying on the resources of provincial and municipal governments, its development momentum is accelerating. In November 2023, the first prototype of Haima EX00 was ignited off the assembly line, and it was officially released in December, and it received nearly 150,000 intentional orders.

According to reports, Zhixing Box is an artificial intelligence Internet of Things (AIoT) and big data technology company to create a full-link and full-scenario smart travel ecosystem.

But it is such a company that does not build a car or a platform. Why can it empower the smart travel industry?

Ten years ago, the appearance of online car rental changed people’s mode of transportation. In the past ten years, China’s economy has grown rapidly and living standards have been continuously improved. The scale and users of the online car market have only increased, but the market has become a zero-sum game, and everyone has begun to complain that they can’t make money.

The real problem is that there has been no new technological breakthrough, new product innovation and new model introduction in the domestic travel industry for more than ten years.

Zhixing Box cooperates with Haima Automobile, focusing on the unique demand scene of B-end, and develops and designs the first exclusive customized network car Haima EX00, which makes the space utilization ratio to the extreme. The "1+1+3" seat layout not only makes drivers work more efficiently and conveniently, but also creates a mobile "private box" for passengers, and the design without B-pillar also greatly facilitates passengers to get on and off.

"Zero gravity" C-seat king, 15.6-inch car screen, HIDO entertainment system, unmanned retail vending machine, content ecological platform & HELIP; … Intelligent commercial cockpit system makes passengers have more comfortable and intelligent experience.

Zhixing Box not only has new product innovation, but also has new business model supporting, which brings obvious benefits to platforms, drivers, passengers and other parties.

There are three main aspects to improve revenue, namely, reducing costs, increasing efficiency and opening up a new intelligent business track.

At present, most of the transactions between OEMs, travel industry platforms and drivers are a one-shot deal. After the online car is sold, there is almost no follow-up service. The cost of car purchase is high, the cost of car use is high, the cost of financial insurance is high, the driver’s desire to operate is gradually reduced, the operating cycle is gradually shortened, and the recruitment cost of platform drivers is gradually increased. Such a vicious circle leads to everyone in the ecological chain of the travel industry making no money.

Zhixing Box reduces the cost of car use through the exclusive customized network car, and uses Internet technology to realize intelligent matching between people and cars, effectively attracting and recruiting more high-quality drivers. At the same time, through the Che Yun linkage model, we can reduce the occurrence in advance, the responsibility in the event and the compensation afterwards, and reduce the insurance from the average of 9,600 yuan per vehicle to 7,000 yuan per year.

Zhixing Box will also realize one-stop automobile procurement and vehicle full-cycle management through management and order improvement. Zhe Chunming, co-founder and COO of Zhixing Box, said: "There are still 271 million potential users in China’s travel industry. Box Zhixing will open up new travel scenarios for people with mobility difficulties, newborns and pet people."

Service quality has become a new driving force in the travel industry, and only with high-quality service can we increase the number of users. As a mobile intelligent space, the online car ride box provides passengers with more high-quality services and experiences in an average 20-minute journey, such as intelligent retail, cockpit massage, city publicity and play strategy & HELIP; … Let each car earn 2000 yuan more every month.

A good horse with a good saddle, a customized network car and an eco-business model have laid a solid foundation for Zhixing Box to travel proudly in the rivers and lakes.

The competition in the 21st century is not only the competition between enterprises, but also the competition between enterprise ecological circle and friends circle.

At this year’s Guangzhou Auto Show, the appearance of Huawei’s Ruifeng RF8 triggered a heated discussion. On November 25th, Huawei and Changan signed the Memorandum of Investment Cooperation, and Huawei BU officially became independent. On November 28th, Huawei released the HarmonyOS Smart Car Technology Ecological Alliance — — HarmonyOS Zhixing; On December 7th, Alipay and Huawei announced the cooperation … … A series of operations have proved that Huawei has been laying out a strong intelligent industry ecosystem.

And Zhixing Box puts out its rhetoric. To be Huawei in the field of B-end travel, it is to create a new ecology of smart travel, realize cost reduction and efficiency increase, experience "10+" times improvement, and create value for the whole travel ecology.

In order to achieve this goal, Zhixing Box has continuously expanded its circle of corporate friends. At the 5th China Internet Travel Industry Summit, Zhixing Box successfully signed a contract with Ant Digital Branch and "CITIC Joint Fleet" (CITIC Securities, CITIC Bank, CITIC Golden Rent and CITIC Zhenhua Equity Investment), and deeply integrated and cooperated in the fields of digital travel service and travel financial ecology to create a smart travel solution for the city, which also means that smart travel has officially entered the 2.0 era.

On December 22nd, Zhixing Box signed a strategic contract with Ant Science.

On December 22nd, Zhixing Box signed a strategic contract with "CITIC Joint Fleet" (CITIC Securities, CITIC Bank, CITIC Golden Rent, and CITIC Zhenhua Equity Investment).

The cooperation between Zhixing Box and Ant Group will focus on exploring the path of "data upgrading and re-integration" in the B-end travel market, based on the "full link data of vehicle, driver, passenger, road and platform" of Zhixing Box, and tap new application value of the industry through the data fusion ability of Ant Group.

It is reported that in view of driving behavior, Ant Mathematics and Zhixing Box jointly build a driver’s safe driving model based on body sensing, face recognition and other technologies. By identifying the driver’s driving state, timely intervene in dangerous driving behaviors such as fatigue driving and answering phone calls to ensure the safety of drivers and passengers.

Liao Qunwei, general manager of the Safety Technology Products Department of the Digital Technology Business Group of Ant Group, said: "The two parties will combine the existing full-link data advantages of Zhixing Box and the digital solutions of Ant Digital in the network car industry to provide new business models for the whole industry and continuously empower the travel industry to operate efficiently."

In the future, the cooperation between Zhixing Box and Ant Department in the field of B-end travel will mainly focus on: providing more optimized smart travel solutions for the industry; Combine the B-end travel scenarios to jointly create competitive financial and insurance solutions; Create intelligent cockpit ecological services and strengthen digital control of vehicle assets.

The strategic partnership with CITIC Consortium will facilitate the refinancing credit, equity investment and investment banking business of Zhixing Box, and help Zhixing Box to further develop investment and financing, automobile travel industry chain, financial technology and other businesses.

In the future, with the listing of Haima EX00, the first exclusive customized network model, Zhixing Box is expected to jointly launch innovative financial services in the B-side travel industry with CITIC, accelerate the promotion of the layout of "building a smart city" and seize the opportunity of smart travel track.

A single flower does not make a spring. In the future, Zhixing Box will be a good service provider in the travel industry, providing underlying hardware solutions, software ecology and operational tools, and creating with ecological partners to empower the travel industry.