[shopee] The most complete shrimp skin shop opening conditions in history+platform mode+settlement cost+shop opening process sharing!

Previously summed up the "most comprehensive" in the history of AliExpress and lazada, and now shopee will also make one for everyone!

First of all, what platform is shopee?

Shopee is an e-commerce platform in Southeast Asia and Taiwan, China. In 2015, it was established and headquartered in Singapore, and then expanded to seven major markets: Malaysia, Thailand, Taiwan, China, Indonesia, Viet Nam and the Philippines. Shopee has a variety of goods, including consumer electronics, home, beauty care, maternal and child, clothing and fitness equipment.

Shopee social media has more than 30 million fans, 7 million active sellers and over 8,000 employees all over Southeast Asia and China. It is the fastest-growing e-commerce platform in Southeast Asia and the first choice for domestic products to go to sea in Southeast Asia.

Shopee has been growing since its establishment. In 2018, Shopee GMV reached US$ 10.3 billion, a year-on-year increase of 149.9%. In the first quarter of 2019, the GMV of Shopee quarter increased by 81.8% year-on-year, the total number of orders increased by 82.7% year-on-year, and the download volume of App exceeded 200 million.

1. Conditions for opening a store

1) Domestic merchants settle in: enterprise license+positive and negative photos of legal person holding ID card+main domestic e-commerce platform link and recent running water (only Taiwan Province site can be opened first).

2) Cross-border merchants settle in: enterprise license+positive and negative photos of legal person holding ID card+main foreign trade e-commerce platform link and recent flow (only the first site in Malaysia or Philippines can be opened).

3) Brand merchants settle in: the requirements for opening a store are the same as above, and Taiwan Province site+Malay site can be opened first, but the domestic running water needs to reach 7-8 million RMB.

Note: the above products do not need to be released when opening a store, but you need to contact the investment manager for review after the above flow and links are fully prepared! Otherwise, the shop won’t open!

2, the second site opening requirements

The requirements of each category are different, mainly to assess the sales volume and the score value of each store.

You must have 50 products to apply for the second site.

3. How many stores can a license open?

There can be three vertical categories, the second site is the same as the first site category, and the second store and the first store category can be different.

Only one category can be opened.

4. Payment back

Pay back twice a month, once in the middle of the month and once at the end of the month.

5. Promotion methods

Search words: every week, platform II summarizes the data of various keywords in the station and sends them to the backstage of each seller for reference.

Free topping: 5 links can be put on the homepage of the platform at a time, regardless of store level and product.

Paid promotion: 1-3 Malays per click on average, and the categories are less than 1 Malays.

Flash purchase: it will appear in the seller’s background from time to time.

Paid resource package: you can spend money on the above activities, with a monthly budget of about RMB 1,000.

6. Overseas warehouses:

Except for Indonesia and Brazil, there are no overseas warehouses, and all other stations are equipped with overseas warehouses, which are shared by Malaysia and Singapore. You can take platform container logistics or third-party logistics.

7. Platform operation ideas:

Suitable for multi-products and multi-categories, focusing on wholesale orders, mainly looking at the main picture, without detailed pages and related modules.

8. Logistics

Take the platform logistics, the maximum weight is 30 kg, and Singapore can reach 70 kg.

There are transit warehouses in Shenzhen, Shanghai, Yiwu and Quanzhou.

When setting in the background, Shenzhen warehouse will be automatically defaulted, and subsequent settings can be shared in Shanghai, Yiwu or Quanzhou!

9. Local stores settle in

Thailand can enter with a China passport, while other sites can only enter with local ID cards.

The buyer pays the freight, and there is a commission of 2% for the platform.

10. Collection of money

Support collection: pingpong, payoneer, lianlian pay.

In 2020, the newly opened seller will receive the email automatically sent by the system to open the sub-account and set the payment password (wallet password) after activating the sub-account to bind the third-party payment in the background of the seller center.

You can use the following three ways to collect money. Pingpong and P cards must be enterprises, and repeated payments can be made by individuals.

11, platform points

Cross-border stores charge 6% commission within 500 thousand dollars

500-1 million is 5.5%

More than 1 million 5%

VAT (tariff) is unified by 2%

12. New quantity on single-site products

According to the type and grade of the store, the classification is determined, as shown in the following figure

13. Platform punishment mechanism

If the deduction reaches 24 points a year, the store will be closed!

14. Pricing

Shrimp skin pricing can be said to be the most difficult part of the whole process. The first weight is different in different countries, and the second weight is different. Let me show you the pricing formula, which is relatively complicated. Business friends who don’t understand here can consult Abao! (Source WeChat official account: AliExpress News)

The above content belongs to the author’s personal opinion and does not represent Hugo’s position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author.