In 2023, when the new energy war is crucial, Chery, one of its own brands BIG4, has obviously fallen behind. Judging from the statistics of the Association, Chery Automobile has been left behind by Great Wall, Geely and Changan in both retail and wholesale sales, not to mention BYD, which is riding the mixed wind to the cloud. In addition, there are many independent new forces that started from new energy sources. In the era of new energy wars, Chery is under great pressure. At present, a considerable part of the heavy responsibility of Chery’s turnaround falls on its high-end brand Xingtu Xingyuan, but from the latest product planning route, Xingyuan is also slightly disappointing.

Since the exposure of the medium-sized and large-sized car in Xingyu era, it has attracted widespread attention in the market. From the design idea, this car is indeed a good new choice, but it came a little late, which may be the key factor restricting Chery’s success.

▲ New energy passenger car wholesale volume sales ranking in May 2023 (Source: Association)

Star Road Star Era recently released a roadmap for product planning. At first glance, the vehicle planning was quite exciting. The six-seat SUV, hunting SUV, MPV and four-door coupe were all arranged, and the models covered A/B/C levels, and they were all pure electric/extended-range dual-power. I thought Chery finally got the hang of it this time, so it should be no big problem to catch up with traditional brands. Then take a closer look at the listing date in the top column-oh, 2025-2026, white excitement.

▲ Star Road Star Era Product Planning

It seems that Xingyuan still can’t get rid of the problem that Chery brand has been widely criticized for a long time-new cars are always slow to go on the market. Maybe it’s not appropriate for the era of the stars to be slow and half-beat. This is no longer a problem of slow and half-beat, and it’s all about to start.

Star Era brand’s first pure electric SUV, Star Era ET, and the first pure electric car, ES, are scheduled to be released this year. Although they entered the market late, there is no cake residue left after listing. The extended-range versions of Star Era ET and ES and the pure electric/extended-range dual-power six-seat SUV will be released next year, because the corresponding market segments are not yet saturated. With the product strength of Star Era, if the price is reasonable after listing, it will certainly gain a certain market share.

▲ Star Era ET (left) and Star Era ES

However, the planned B-class pure electric/extended range hunting SUV and 2-door 4-seat sedan will be released in 2025, which is really fatal.

Star Road actually thinks very clearly, and it is also clearly written in the product planning roadmap that the two-door coupe and hunting SUV are to enhance brand tonality. This kind of planning has no problem at all. The brand is not high-end, nor is it what friends do to flaunt high-end models, but to gradually form their own brand temperament through products with characteristics.

Take Star Age for example, since the slogan of "new automobile era" has been shouted out, our eyes can’t be confined to the level that the public just needs, and we have to come up with some niche gadgets, such as hunting cars and coupes. These models are destined to be niche, and car companies can’t expect to become sales leaders through these models, but the existence of these models will invisibly enhance the brand tonality of car companies, which will eventually feed back the overall sales of brands. From this point of view, we are very pleased to see that in the era of new energy wars, there can still be a brand with some car ideals like Xingyuan.

▲ Star Era ET pure electric version

However, the problem is that the market will not give any brand a chance to grow slowly, and consumers don’t have time to wait. Even the public are anxious to put down their bodies and inject capital into Tucki. Car companies like Chery, who are used to publishing their shares one step ahead and ten steps behind, are very disadvantaged in this era. Unfortunately, after entering the new energy era, Star Road Star Era may not be able to get rid of this "fatal rhythm".

Take the hunting SUV and coupe in Star Age planning as examples. These two categories of vehicles are still new at present. It can be thought that the models on sale are Krypton 001 and Nezha GT, both of which are pure electric vehicles, which are still not very friendly to users with endurance anxiety. However, the hunting SUV and coupe in Star Age planning are pure electric/extended range dual power. Considering the appearance design, platform performance, brand tonality and It is conceivable that if the two planned models of Xingyuan can be listed in the first half of 2024, they will have a full chance to become the leaders in their respective market segments. Once this golden window is missed, it will really be gone.

▲ Star-to-Moon Extended Range Power Edition

At present, the coupe has not seen the clear plans of other brands except Nezha GT, but the hunting SUV has already been made by manufacturers. BYD Song L, which locates the B-class pure electric hunting SUV, will be released soon and will be listed this year. Earlier, in the product planning roadmap of Deep Blue Automobile, there were also suspected hunting cars, in addition to the pure electric hunting coupe pole Krypton 001 on sale. What is clear is that the category of new energy hunting will be greatly enriched next year. According to the product planning roadmap of Xingyuan, Xingyuan’s hunting SUV will not be released until 2025, and if it follows Chery’s consistent listing rhythm, Xingyuan hunting SUV may not be officially released until the second half of 2025 or even 2026. At that time, there will be many choices for hunting vehicles. What will Xingyuan, who came from behind, plan to fight with friends? Extended range power or standard air suspension?

A similar situation may happen to the coupe. The sales of Nezha GT are not bad. It can be seen that the coupe, which is not practical, also has a big market in China. Other friends should follow suit soon after market research, but I believe that no manufacturer dares to enter the market until 2025. Once Tesla, BYD, GAC Ai ‘an, Tucki and even Weilai finish the layout first, there may really be no Star Age. After all, the influence of the brand Xingtu Xingyu Era at this stage is still relatively limited. If the market popularity and brand influence cannot be rapidly improved through explosive models, the subsequent product layout will be very difficult, which will affect product development and even brand announcement.

▲ BYD Song L Hunting SUV

To put it bluntly, if Xingtu Xingyuan doesn’t adjust the pace of product release in the future, the market will give a very realistic and cruel answer, and Xingyuan may even repeat the same mistakes, which will eventually lead to the collapse of Xingyuan in the new energy war. Unfortunately, it falls on the eve of the opening of a new era of Xingtu brand imagination.

The good news is that it is not the end of July, and there are still plenty of days left for Xingyuan this year. It is the right way to promote the listing of Xingyuan ES and ET as soon as possible, and strive to launch the extended version of Xingyuan ES and ET in the first quarter of 2024, and launch the hunting SUV and coupe in the second and third quarters of 2024. If it is delayed, it will really be gone.

On April 15th, the action crime suspense film "The Marginalist", produced by iQiyi Film, directed by Huang Ming Shen and starring Richie Jen and Yam Tat-wah, was released in the mainland. As the only Chinese-language Hong Kong film recently, "The Marginalist" is undoubtedly the focus of many fans’ eyes. This film starts from the background of the special era on the eve of Hong Kong’s return to China, and exposes the story of shocking political conspiracy through undercover police investigating gang drug trafficking.

Up to now, The Marginalist has a total box office of 43.19 million, with 1.16 million people watching movies, ranking second in the box office list last week. According to the lighthouse forecast, the final box office in the mainland will be 50-60 million.

001

The business rate of national cinemas continued to decline in May 1st blockbuster melee.

-It is reported that there are 9 movies released in May 1st. Among them, there are three movies scheduled for April 29th, namely, the comedy movie Keep You Safe, the romantic movie I really hate long-distance relationships and the imported movie League of Bad Guys. There are five movies scheduled for April 30th, namely, the drama movie Hello Brother, Hello Beijing, the animated movie I am Tyrannosaurus Rex, The Awakening of the Mini World and the crime movie The Prosecutorial Storm. The romantic movie "Meeting You" is scheduled for May Day.

　 　 　According to the statistics of Cat’s Eye and National Film Bureau, as of 17th, there were 5,497 cinemas in operation nationwide, and the operating rate of cinemas nationwide was 45.67%. Compared with the same period of last month, the number of operating cinemas in China decreased by 1,505, and the operating rate of cinemas decreased by 6.89%. Over the past month, the number of cinemas in the country has changed gradually, with no big ups and downs, but it is difficult to restore the previous grand occasion. Last month, the media predicted that the influence of Qingming archives might continue to May 1st archives. Judging from the present situation, the cinemas of May 1st archives may still be extremely deserted.

002

"Try the World" broadcasts Yang Yang Zhao Lusi’s interpretation of Jianghu Sadism.

-Adapted from the novel of the same name by Qingyue, a large-scale costume martial arts drama "Try the World" directed by Yang Xiaopei and Fang Fang, and starring Yang Yang and Zhao Lusi will land on Tencent video tonight (April 18th). The drama mainly tells the story of the peerless Feng Lanxi (Yang Yang) and Bai Fengxi (Zhao Lusi) in absolute beauty. This is Yang Yang’s re-appearance in costume drama after "Wu Dong Gan Kun" in 2018. From the posters and trailers released by the play, we can see that Yang Yang’s costume is very consistent with the description of Fenglanxi in the original work, which is "black dress and ink moon, peerless elegance". In addition, this is the first time that Zhao Lusi, who has the title of "a sweet sister of online drama", has appeared in S+ martial arts drama, and "Try the World" is likely to become her transformation work.

　 　 　In addition to starring, the main lineup of the play is also in line with Tencent’s S+ puppet configuration. Director Yin Tao once directed costume dramas such as Under the Golden Clothes and Glory of Datang. The supporting cast is also very luxurious, with ZhangFeng yi, Carman Lee and Xuan Lu and Wayne of the new generation also playing important roles in the play.

003

Tencent’s "New Travel Notes" VS Mango’s "Desired Life Season 6" S+ Reality Show Game

-Recently, the official announcement of Tencent’s video live-action travel observation variety "New Travels" was finalized. The program was directed by Yan Min, the director of Extreme Challenge and Deyun Douxiao Club, and six guests including Wang Yanlin, Ruoyun Zhang, Z.TAO, Kenny Lin, Yun-peng Yue and Chen Feiyu participated in it. It was broadcast on Tencent video every Saturday and Sunday from April 16th. "New Travels" is Tencent’s first S+ variety show this year, which will show the audience the human travel completed by six guests in 21 days. Judging from the first episode, "New Travels" is not the first live-action travel observation variety show, which is similar to the previous live-action travel show "Five Ha" of iQiyi. Both programs show the audience the experiences of several guests traveling around and making money by themselves. But the difference is that the creative source of New Travels is The Journey to the West.

　 　 　Another long-awaited life variety show "The Sixth Season of Desired Life" was also officially announced recently, and will be broadcast on Hunan Satellite TV and Mango TV from April 29. What remains unchanged is the guest lineup, which is still attended by Huang Lei, He Jiong, LAY, Peng Yuchang and Zifeng Zhang. What has changed is that the desire of the mushroom house family to go to the seaside has finally been realized. The program will explore the harmonious coexistence between man and nature and experience the interweaving of dreams and reality.

004

Douban goose group was stopped.

—— On April 14th, Douban officially issued a penalty announcement on further strengthening the special action of "rice circle" chaos control. According to the announcement, in order to cooperate with the special work of "rice circle" chaos and create a clear online discussion environment for bean friends, seven problem groups, including Douban Goose Group, Douban Talent Appeal Group, 18th Floor Parenting Custody, 18th Floor Candy-Time Youth Group, were suspended. It is understood that the Douban Goose Group is the largest group in Douban, with 600,000 users.

　 　 　Previously, Douban successively dissolved or deactivated a number of problem groups. On March 22nd, 15 problem groups, including the antique grocery stall and the database on the 18th floor, were dissolved. In September, 2021, Douban Tea Room, Douban Orange Group and Youth You Group were shut down.

005

Youku released the online cinema list "The Snake 3: The Battle of the Dragon and the Snake" in March, ranking first with 27.57 million points.　

—— On April 15th, Youku officially released the box office list of online movies in March. The top five on the list are The Serpent 3 Battle of the Dragon and the Snake (27.57 million), The New Truant, Wei Long (15.59 million), The Secret Record of Xieling (10.89 million), Cang Lang’s Special Battle Assault (10.47 million) and I’m not a Dionysian (9.89 million).

　 　 　The monster film "The Serpent 3: Battle of the Dragon and the Snake" directed by Lin Zhenzhao and starring Emily and Luo Liqun tells the story of prehistoric monster disaster caused by human overexploitation of nature. This film topped the box office of Youku in March, and it is also the highest solo film in 2022.

–

On November 21st, Yu Chengdong, managing director of Huawei, chairman of BG and chairman of BU, a smart car solution, introduced a car to be released soon. The length of the car is about 5.5 meters, the size exceeds most cars on the market, and the interior space is more spacious. The new car will make its debut at the Huawei Mate 70 series mobile phone conference on November 26th.

According to previous news, this car named HarmonyOS Zhixing Zunjie S800 is quite distinctive in design. The front of the car adopts the shape of vertical and horizontal stars, and the crystal headlights are integrated with the car body, showing a three-dimensional aesthetic feeling from different angles. The logo is designed with luminous crystal section.

The body color is purple and silver, and the side door handle has a unique design, which means that the hand can pick the stars. Chrome-plated decoration and pie wheels further enhance the luxury of the vehicle. The design concept of the rear part is the Milky Way scroll, and the elements of the Rose Nebula are incorporated, which improves the recognition of the whole vehicle.

In contrast, the length of the Golden Sunflower Guoya Super Luxury Executive Car released by FAW Hongqi at Guangzhou Auto Show is 5353 mm, and the length of Zunjie S800 will exceed this value.

At the 2024 Guangzhou Auto Show, Hongqi Guoya, a large car owned by Hongqi brand, was officially listed.The new car will launch two models with a price range of 1.4-1.86 million yuan.The brand-new product of Hongqi Guoyawei Golden Sunflower Family is positioned as the flagship model of Hongqi brand. The appearance of the vehicle shows the unique design aesthetics of the flagship national car, such as the internal texture of the headlights, the decorative design of the front enclosure, and the introduction of a large number of chrome decoration and two-color body.

In terms of appearance, the front face of the new car adopts a large-size straight waterfall grille design, and a large number of chrome-plated materials are incorporated, which has a strong visual impact. The hollowed-out design around the front of the new car is quite unique. The lower air intake grille is decorated with a little chrome, and there are feather-like patterns on both sides, so the design style is quite unique. The headlight group of the vehicle adopts a rounded outer contour, and the lamp holder with lens inside is in a vertical layout. The interior detail design of the headlight group lamp cavity is extremely exquisite, and the unique texture design presents a diamond-like shine in the light. In addition, Guoya has also adopted the design of lifting vertical standard, which can be tilted forward by 23.5 degrees. Guoya’s headlights integrate the megapixel DLP projection function, which can realize the functions of road sign reminder, pedestrian accurate reminder, road information projection and so on.

On the side of the car body, the straight shoulder line and waistline of the new car highlight the feeling of smooth style, and the chrome-plated decorative strip above the threshold rises slightly and extends to the rear of the car, adding a proper sense of movement to Guoya’s sideways. In terms of body size, the length, width and height of the vehicle are 5353/1998/1511mm and the wheelbase is 3260mm respectively. At the rear of the car, the design of the new car is simple, round and elegant. The taillight design is derived from the palace lantern shape, and the decorative strip shape is taken from the eaves of the ancient Chinese palace, which shows nobility and dignity. The horizontal chrome trim strip on the tailgate and the chrome trim strip at the exhaust port of the rear bumper well balance the visual height of the rear, and further enrich the layering of the rear design.

In terms of interior, the overall shape of the vehicle is a combination of classic and modern, with a retro-decorated two-color steering wheel, a center console with a quartz clock and a large screen, and a wooden decorative board and touch buttons. The control buttons of the seat are designed on the door, so users don’t have to search for function buttons in the screen. Of course, there is also a necessary control screen in the back row, and two independent seats show dignity. The rear seat cushion is quite thick and has the functions of seat adjustment, heating, ventilation, memory and massage. The new car has two kinds of cockpit layouts: four doors, five seats and four doors, four seats, among which the rear row of four seats adopts the design of penetrating central armrest.

In terms of power, the new car will be equipped with two HEV hybrid systems. The first is the HEV hybrid system consisting of a 3.0T turbocharged six-cylinder engine and an electric motor, in which the maximum power of the engine is 280 kW (381 HP) and the maximum torque is 570 Nm; Followed by a 4.0T turbocharged V8 engine+electric motor HEV hybrid system, the maximum power of the engine is 350 kW (476 HP) and the maximum torque is 680 Nm. In terms of transmission system, both power systems are matched with 8-speed automatic manual transmission and four-wheel drive system. The acceleration time of V6 version 0-100km/h is 4.8 seconds, and that of V8 version 0-100km/h is 4.3 seconds.

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Beijing News Shell Financial News (Reporter Wang Linlin) On November 17th, the new BMW 5 Series long wheelbase version of BMW Group was launched in the world at Guangzhou Auto Show. The new car will be listed at the end of January 2024 and delivered one after another.

The new BMW 5 Series long wheelbase is a customized model in China market, and the BMW Group claims that it has the ability to expand to L3-class automatic driving; In addition, the new BMW 5 Series applies L2+ intelligent driver assistance system and is equipped with BMW’s first automatic lane change function with line-of-sight confirmation. In addition, the BMW 5 Series introduced pure electric vehicles for the first time, and the BMW i5 adopted the fifth-generation BMW eDrive electric drive technology and BMW’s latest charging technology; The launch of BMW i5 also means that the pure electric products of BMW Group cover almost all major market segments.

In the first 10 months of this year, the sales volume of BMW pure electric vehicles in the domestic market increased by 211% year-on-year to 78,568 vehicles. In terms of charging infrastructure, by the end of October 2023, BMW’s public charging network had connected more than 580,000 public charging piles nationwide; In August this year, the BMW Super Charging Station project, which is open to all brands of electric vehicles, was officially launched. BMW plans to cover nine cities including Guangzhou within three months, and it is estimated that about 50 stations will be completed by the end of 2023.

Editor Song Yuting

Proofread Junyan Zhang

On February 17th, the Yangtze finless porpoise investigation team set up by the Wetland College of Yancheng Normal University in Jiangsu Province came to Jingjiang, Taizhou for a week-long field observation. In just two days, the investigation team has observed more than ten finless porpoises.

The members of the investigation team found the finless porpoise when they sailed into Jiangyin Bridge to Mucheng Park by a fishing boat. The finless porpoise jumps out of the water from time to time, no more than 500 meters from the shore.

Wang Zhengfei, the leader of the Yangtze finless porpoise investigation team, said: "There are at least five more, and the ethnic groups we found are foraging. It should be said that this section of the river in Mucheng Park is still very rich in fish resources. Some of them are together and the three heads feed together, which is still a very gratifying phenomenon. "　

In addition, the investigation team also observed five Yangtze finless porpoises near the Qidu in Jingjiang Jiagang. Since 2021, the observation lasted for more than three years, which made the investigation team know more about the distribution range, living habits and living rules of finless porpoises in Jingjiang section of the Yangtze River. In 2024, the investigation team will conduct a field observation every month and conduct a multi-ship survey to further clarify the distribution characteristics of the Yangtze finless porpoise.

Wang Zhengfei said: "In this way, we can obtain the information of finless porpoises we observed more accurately, and at the same time, combined with the three-headed identification individuals we found before, we can further understand the population number, clear distribution range and communication between populations."

(Reporter of Jiangsu Radio and Television General Station Rong Media News Center/Editor of Ye Beibei Jingjiang Station/Liu Lu)

(The copyright of this news belongs to Jiangsu Radio and Television General Station, please indicate the source.)

　　[Special correspondent of Global Times in Germany Aoki Special correspondent of Global Times Zhen Xiang] On the 9th, US President Biden will leave for Europe to visit Britain, Belgium and Switzerland to attend the Group of Seven (G7) summit, NATO summit, US-Europe summit and US-Russia summit. China and Russia will be the key topics of Biden’s trip to Europe, according to statements made by senior NATO and EU officials on the 8th. Biden hopes to use his first foreign visit since he was elected president of the United States to prove to his allies that "the United States is back." However, many western media and experts believe that the relationship between the United States and Europe can not go back to the past.

　　China and Russia will be the key topics of the G7 and NATO summits.

　　According to the "Deutsche Welle" report, Biden met with visiting NATO Secretary General Stoltenberg at the White House on the 7th. The two agreed that it is essential to strengthen transatlantic relations in today’s increasingly fierce global competition. They also discussed the possibility of strengthening NATO’s strength to meet new challenges. These challenges include global terrorism, climate change and tensions with China and the Russian Federation. Stoltenberg said that he agreed with Biden’s two-track strategy toward Russia, including "deterrence, defense and dialogue". The senior NATO official said that cooperation with China can bring economic opportunities to the West, but some problems also make it difficult for NATO to develop relations with China. According to the US political news network, Stoltenberg stressed that NATO should turn its focus to China, and the joint statement issued by the NATO summit will involve more China.

　　European Council President Michelle hailed "America is back" on Monday. According to Reuters’s report on the 8th, Michelle said that Biden’s trip to Europe this week marked that multilateralism "survived" after the Trump administration, which means that the EU has a very strong partner to promote the multilateral model. He predicted that the G7 Summit would discuss the need for the West to take a more active approach to defend its values in the face of "China’s rise and Russian self-confidence".

　　"The United States and Europe can’t go back to the past."

　　The 78-year-old Biden will have the most intense itinerary since he took office. After their departure on the 9th, he and his wife will first arrive at Milden Hole Air Force Base in the UK, where they will meet with the US Air Force stationed in the UK. On the 10th, they will visit Cornwall, England, where Biden will meet with British Prime Minister Johnson and reiterate the special relationship between the United States and Britain. From 11th to 13th, the American president will attend the G7 summit, then fly to Brussels to attend the NATO summit on 15th and have a private meeting with Turkish President Erdogan. On the 16th, Biden will travel to Switzerland to meet with Russian President Vladimir Putin.

　　Agence France-Presse said on the 8th that Biden’s current visit will "guard democracy" and "hold high the banner" for western countries at a "turning point". Biden wrote in the Washington post a few days ago that the "democratic alliances and institutions" that played a great role in the last century have the ability to deal with the current threats and opponents, and this week will prove this.

　　"Biden will be warmly welcomed." According to the Associated Press reported on the 8th, when Biden arrives in Europe, he will find that all the hosts welcome him. For most American allies, Biden gave them a sigh of relief. Former US President Trump often creates chaos, accusing NATO of relying on the United States and insulting the EU. In contrast, Biden emphasized his support for international diplomacy. However, European countries are also wary of the United States. Trump has left them with an indelible shadow, and there are many differences between the United States and Europe. For example, although Biden has begun to rebuild relations with NATO, Washington still hopes that other NATO members will increase their defense spending, which is Trump’s previous position.

　　"The United States and Europe can’t go back to the past." Germany’s "Focus" magazine commented on the 8 th that Biden hopes to open a new transatlantic relationship, but the United States has changed and Europe also hopes to gain more "strategic autonomy." Europe is worried that there will be a Trump-style president in the United States again, and the relationship between the United States and Europe will once again be cracked. Europe hopes to strengthen cooperation with the United States in key areas such as climate, vaccines, trade and security, but it will also have its own policies on relations with China and Russia. According to Washington post, experts believe that Biden has not appointed the permanent representative of the United States to NATO and the ambassador to the European Union, which shows that Washington is indifferent to this matter. European commentators also realize that no matter how friendly Biden is in London and Brussels, the United States increasingly regards Europe as a secondary partner in its increasingly fierce competition with China.

　　Will the US-Russia summit go smoothly?

　　The US-Russia summit will be the highlight of Biden’s trip to Europe. Many people in the United States believe that Biden should not meet with Russian President Vladimir Putin and that this meeting is a "reward" for Moscow. According to Bloomberg News, US Presidential National Security Assistant Sullivan said on Monday that holding a summit meeting is the best way for the United States to clarify the intentions of the Russian government. The summit will give Biden the opportunity to show Putin the intentions and capabilities of the United States and Putin the intentions and capabilities of Russia. He also believes that Biden’s "participation in this meeting will be smooth."

　　However, Sullivan also lowered people’s expectations of the summit results on Monday. "If you have to wait for really important results, you may have to wait for a long time, which is conceivable." On the 8th, Agence France-Presse listed five key issues that will be involved in the US-Russia summit, including election intervention, arms control and diplomatic tensions, and believed that both sides complained about each other on these issues. Before the summit, politicians of both the United States and Russia expressed pessimism about the outcome of the summit.　 　 　 　 　

　　According to media reports such as the US "Axios" news network, Biden spoke with Ukrainian President Zelensky on Monday and invited him to visit the White House this summer. Zelensky had hoped to meet Biden before the US-Russia summit, but this request was rejected by Washington. As the US-Russia summit approaches, Ukraine keeps putting pressure on NATO and the United States, hoping that Kiev can join NATO as soon as possible. Stephanie Hina, Ukraine’s deputy prime minister in charge of European and Euro-Atlantic integration, said that it was NATO’s "biggest mistake" for western countries to remain silent on Ukraine’s accession to NATO, and Kiev had been expecting a "historic response" since the NATO summit in Bucharest in 2008.

Fat Donglai, known as "the first supermarket in China", is experiencing happy troubles.

Due to the recent explosion of fire, Fat East has attracted a lot of "purchasing". These people queued up early and snapped up all the hot goods when they entered the door. It is not uncommon for a person to guard more than a dozen shopping carts, which seriously affected the buying experience of normal customers. "It’s all about purchasing, and entering the door is like charging." "The happiness of local people is gone." A Xuchang netizen expressed his dissatisfaction.

But this does not affect the popularity of the "purchasing" business at all. Someone set up a stall in front of the supermarket, and a box of beer in 60 yuan was directly sold in 20 yuan at a higher price. Others hung the robbed goods on the online mall and started a "second-hand fat east". On an e-commerce platform, there are hundreds of results in the search for "Fat Donglai Purchasing". A beer from Fat Donglai was sold for 18,000 orders at twice the price.

Even the purchasing fee has been invented. According to a purchasing person, the purchasing fee for goods below 100 yuan is around 10 yuan, while the purchasing fee for rare goods such as tea can reach 100 yuan.

On April 5, Fat Donglai issued a statement demanding that these "second-hand Fat Donglai" shops stop infringing, but with little effect. The offline processing method is also unsatisfactory-because Fat Donglai can’t distinguish between normal customers and purchasing personnel, he can only take measures to limit purchases, and both sides are not pleased.

In desperation, Yu Donglai, the founder of Fat Donglai, directly turned to netizens for help in Tik Tok: "Let’s discuss what good solutions are available, including friends who are purchasing, and let’s move towards beauty together."

Why are there so many purchases in Fat East? This also starts with the explosion of fire from the fat east.

#01

become widely known

–

Fat Donglai was first hotly debated in 2021. In April 2021, a milk tea product of "0 sucrose" under Yuanqi Forest was proved to contain sugar, which attracted a lot of abuse. After getting the news, Fat Donglai immediately removed all the products of Yuanqi Forest, and it was not until the "0 sucrose" on the package was changed to "low sugar" that it was put back on the shelf. After this move was posted online, Fat Donglai quickly rushed to the hot search, and the image of "Conscience Enterprise" was initially known by the whole network.

The further explosion of Pangdonglai was in 2023.

First of all, in a salary picture of a fat man from the East circulated on the Internet in March last year, a subsidy named "grievance award" attracted everyone’s attention. As the name implies, the "grievance award" is the compensation for employees who have been wronged. The picture shows that the compensation amount is 5000-8000 yuan. Although Pang Donglai responded that the "grievance award" does exist, but it is not so high. Actually, it is 500-5,000 yuan, but it really envies netizens. Some people ridiculed: "Going to work in Pang Donglai does not require salary, as long as you are wronged twice a month."

This was followed by the "eight-page investigation report" incident in June last year. Because a customer had a dispute with an employee from Fat East, Fat East released an 8-page investigation report, in which the cause, process and result of the dispute were written in great detail, and the most admirable thing was the handling result-

Pang Donglai admitted that there were problems in the service process, and decided to demote all the managers for three months, and brought gifts and service complaint prizes from 500 yuan to apologize to customers. But at the same time, Pang Donglai thinks that although the customer’s rights and interests have been damaged, he did not choose to feedback the problem through the complaint channel, but blamed the employees loudly on the spot, which caused serious harm to the personality and dignity of the employees. Therefore, Fat Donglai decided to give employees a mental compensation of 5,000 yuan.

This result of "respecting and caring for customers, but definitely not at the expense of belittling employees" has been well received. Some netizens said: "Let’s not talk about who is right or wrong, but it is the first time to see such a detailed investigation report on the Internet."

A similar investigation report also appeared in a "taste storm" in February this year. On February 15th, a video on the Internet showed that when an employee from Fat East was cooking a staff meal in the back kitchen, the chopsticks that he tasted noodles were directly stirred in the pot without changing the washing. In this regard, Fat Donglai quickly produced a 13-page investigation report, which finally decided: "Let the employees involved adjust their positions, but they can continue to work in Fat Donglai."

But the most touching thing in this matter is not the result, but the process. According to the report, this result is a democratic resolution that two voting schemes are jointly worked out from four groups of treatment schemes and then handed over to employees for voting. What is even more unexpected is that Fat Donglai also explained the specific reasons for the two voting schemes in the report, especially in the cause analysis, which was full of reflections on the company’s system problems, rather than personal criticism of employees, which was well-founded and convincing.

It is these consecutive events that have made Fat Donglai completely out of the circle, and now a small matter can cause great concern. This is evidenced by two hot searches: Yu Donglai said recently that "forcing employees to please customers is immoral", he denounced the culture of "overtime", and then "Fat East allows employees to sit and read books when they are not busy" and "Let employees become people with independent personality".

The most amazing thing is that no one thinks that Fat East came by luck. On the contrary, in the eyes of most people, Fat East should have been on fire long ago.

#02

Why is it from the fat east?

–

In 1995, when Fat Donglai was just established in Xuchang, Henan Province, it was at a time when counterfeiting was prevalent. However, Yu Donglai, the founder of Fat Donglai, promised never to sell fake goods as soon as he came up, and also made a slogan of "Return if you are not satisfied". As a result, the business was so good that "it was too late to put the money in the drawer, put a box on the ground, and throw it directly into the box with your feet".

● The predecessor of Pangdonglai/Wangyuelou Pangzi Store

But if that’s all, then Fat East is just a supermarket that can make money. What really makes Fat Donglai a legend in the industry is the implementation of the "people-oriented" corporate culture after 1998, which is used in Donglai’s own words: "I have to let my employees have no worries in life."

In 1998, in order to protect several female employees in the store from being harassed by the underworld, Yu Donglai was retaliated by the underworld. Overnight, Pangdonglai was completely burned by the fire, and eight employees from Pangdonglai died on the spot.

This is the "315 Extraordinary Arson Case" that shocked Xuchang that year. This incident was a great blow to Donglai, but the local people encouraged him and hoped that he would cheer up. A strange old lady said to him, "Son, don’t stand up because of this. If you have no money, your uncle and I have saved more than 20 thousand yuan." I’ll bring it to you if you want to use it. "

The trust of Xuchang people made Yu Donglai start again, and also made him secretly swear: "No matter whether Fat East comes to earn money or not, in order to repay the feelings of the masses, we should also do our work well."

This determination is reflected in the future employee treatment of Fat Donglai.

One is the salary of employees. The salary of employees from Fat East is more than twice the local average salary. Front-line employees such as sales and security also have various commissions and subsidies. Now a cleaner from Fat East can earn 40,000 to 50,000 yuan a year. In addition to wages, there is also a company profit dividend. Since 2000, Yu Donglai has decided to distribute the profits to employees. From the beginning, he took out 50% of the profits and gradually increased it, and now it has become 95%. Yu Donglai always told the boss who came to study that if he couldn’t give 50% of the profits to his employees, it would be useless to study.

The other is employee leave. Fat Donglai stipulated very early that the working hours should not exceed 7 hours. "If the middle and senior managers are still in the company after 18:00, they will be fined 5,000 yuan at a time." When deciding to close the store every Tuesday in 2012, Yu Donglai asked the shareholders that if the annual profit is 200 million, closing the store every Tuesday will lose 70 million, then we "want profit or happiness". As a result, the shareholders all said that we should be happy. After 2014, Yu Donglai forced employees to take four weeks paid leave every year. He said: "It is to let employees go out to play, rest at home and relax themselves. This is to make employees happy."

This is a business world where "squeezing" employees has become a common phenomenon, but Fat Donglai has made employees feel happy and respected by violating business intuition. As a result, everyone treats customers with excellent service, and finally brings customers an excellent shopping experience.

There is a joke circulating in the industry: With the Fat Donglai supermarket as the center, 2 kilometers in Fiona Fang is the "supermarket cemetery". It means that as long as there is a fat east, the supermarket next to it can’t live. A typical example is that after Fat Donglai opened in Xinxiang in 2005, the local three supermarkets, Dennis, Century Lianhua and Wal-Mart, closed down one after another in a few years.

Another thing is that when Fat Donglai was preparing to withdraw from Xinxiang in 2016 because of the increase in rent, Xinxiang citizens and local deputy mayors came forward to retain him, which made Fat Donglai choose to change his address to reopen, and it was crowded on the opening day, and a large number of traffic police came to maintain order.

Dennis, Century Lianhua and Wal-Mart are all famous giants. In 2016, there were a large number of e-commerce companies such as Taobao, JD.COM and Pinduoduo. But why do local people love Fat East?

The answer is probably a cliche: service.

It is not without reason that Fat Donglai is called "Haidilao in the supermarket industry". Before entering the door, the parking lot is ready with a canopy, and there is a pet storage room at the door. There are all kinds of places for pets to eat and drink Lazar, and even a love station for sanitation workers to drink water for free. The service inside the supermarket is more thoughtful, with a bench on the shopping cart. If you are tired, sit down and have a rest. The configuration of the bathroom is also comprehensive, and there are never many hand creams and hair bands on the sink; Customers don’t have to be afraid to buy too much, because there are often supermarket staff to help them put them on the car …

In fact, "service" is not a business secret, but "service" is a matter closely related to "people". As a netizen said, "How can an employee who doesn’t feel respect and happiness provide services that make others feel respect and happiness?"

#03

Fat east, can you copy it?

–

In recent years, there has always been a question around the Fat East: Can the Fat East be copied? Why didn’t there be a second Fat East?

As we all know, the profit rate of retail industry is not high, but the gross profit rate from Fat East is at a high level in the industry. In 2020, for example, the gross profit margin of Yonghui Supermarket is 21.37%, but it can reach 30% from Fat East. Then, how does Fat Donglai achieve high profits at such a high labor cost?

This is about its strong supply chain integration ability. In the early days, Fat Donglai joined forces with three retail enterprises, namely Xinyang West Asia, Nanyang Wandelong and Luoyang Dazhang, to reduce the purchase price of many commodities by 30%-50% year-on-year, so that he could continue to make profits and grow. After becoming famous, Fat Donglai further maintained its strong bargaining power with its huge sales volume and influence.

On this basis, Fat Donglai has launched its own brands in baking, fresh food, home and other categories, such as Explosicum cake, Xuemei Niang and other hot desserts, all from its own bread brand-Drikos bakery. Compared with purchasing goods directly from suppliers, the gross profit of private brands is higher. Take a self-operated liquor introduced in 2020 as an example. Before the price in 35 yuan, Fat Donglai also marked the ex-factory price in 28 yuan, and it was once sold out. An analysis report in 2022 showed that the self-harvesting rate of fresh cooked food from Pangdonglai basically reached more than 60%, which exceeded that of similar supermarkets such as Wal-Mart, Carrefour and Yonghui.

In the final analysis, all these measures depend on the monopoly position of Fat Donglai in the local market. Only when the cost is less, can the profits be more, and the employees’ high salaries can be obtained. This kind of regional supply chain management ability can only be achieved in Xuchang and Xinxiang, but others can’t learn it, and I’m afraid it can’t be copied by itself.

Not to mention the strict product supply and quality inspection system and the refined scientific management system.

Take the bean products in Xuchang Pangdonglai Fresh Food Zone as an example. These bean products, such as old tofu, bean skin and dried bean curd, all come from a village factory more than 30 kilometers away. The two sides have cooperated for 16 or 7 years. The boss of the factory once complained that because Fat Donglai had extremely high requirements for products, he once didn’t want to supply Fat Donglai again, but he also said: "For so many years, I have never been afraid to come to the factory for inspection, no matter in the city or town, because I know that Fat Donglai keeps coming to the factory to supervise and inspect, and the standards in our factory have been raised to a high level. I am not afraid of anyone who comes to inspect."

On the shelves from Fat East, the requirements for product quality can also be reflected everywhere. For example, fresh food not only indicates raw materials and storage time, but also has accurate values for sugar content and acidity. In addition, there are strict requirements on how to place goods and whether the surface is clean. If the display is not standardized, the arrangement is not timely or there is dust, the corresponding person in charge will be deducted. These requirements are written in more than 30 pages of new employee training manual, and every process of every position has a standard description. What these people can’t see before may really make it difficult for Fat East to copy.

If this is the objective reason why Fat East can’t be copied, then the business philosophy of boss Yu Donglai is the subjective reason. During a live broadcast, Yu Donglai was asked by netizens why Fat Donglai didn’t go to Zhengzhou. He blurted out: "The salary that Fat Donglai can afford is not enough for employees to live a decent life in Zhengzhou." Yu Donglai’s business philosophy is described by business observer Cai Yu as a kind of "gentry spirit"-"while expanding his business territory, he is taking care of his community with the gentry consciousness".

#04

Behind the pouring traffic

–

But Excellence, such as being fat from the east, is not without its own problems, just like the current purchasing incident.

This has seriously affected the shopping experience of local consumers, which is one of them. The second is the essential problem reflected by the active purchasing, that is, the real and huge demand of foreign customers, and this demand is just too fat to meet. The sky-splashing demand brought by the sky-splashing traffic has become a happy worry for Fat East.

For the moment, in order to meet the demands of foreign users, opening online shopping malls should be the fastest solution. In fact, in March this year, Fat Donglai launched two WeChat applets, namely "Fat Donglai" and "Fat Donglai Department Store". At that time, after the news came out, it also ushered in a scene of hot sales, but a large influx of users quickly put the system into a maintenance state.

In addition, the online shopping mall from Pangdonglai has obvious defects, that is, although it is marked to be distributed throughout the country, when locating different regions, the categories of goods that can be selected will be different, and the delivery fee will be different. Users in Xuchang and Xinxiang can buy fresh fruits and vegetables, cooked food baking, leisure snacks, home department stores and other categories of goods, but users outside the two places can choose far fewer categories.

In fact, there are some signs that it is better to say that the measures on the line of Fat East are not in place, that is, it is not impossible, but not wanting.

As early as last March, Fat Donglai opened an online supermarket. At that time, the purpose was to take care of local customers who were inconvenient to go out, and on the other hand, to meet the needs of foreign consumers. However, it has been online for a whole year, but the related services to foreign users have not improved, which leads to being caught off guard in the face of the current explosion situation.

However, no matter how Fat Donglai chooses, as far as the whole retail industry is concerned, the integration of online and offline development is not only an irreversible trend, but also the basic consensus of industry personnel.

Many Shangchao brands have opened online channels. Sam member stores have vigorously laid out front warehouses, and now they have nearly 500 front warehouses nationwide. This allows Sam member stores to deliver goods in 30 minutes, which greatly increases the shopping experience of customers and makes its online sales exceed 50% of the total sales. Wal-Mart has achieved 100% nationwide online stores, from nationwide distribution service to one-hour speed, and the consumer experience has risen to a higher level. Yonghui Supermarket and Costco are also accelerating the layout of online business and promoting the strategic transformation of omni-channel business.

The coming out of the circle from the fat east has undoubtedly greatly raised the expectations of consumers everywhere, and it is different from the past after all. Especially when online shopping has become a part of adults’ daily life, do you stick to it or break through it? This is a problem that Fat Donglai, who has never left Henan, has to think about. At least, in the face of the user’s demand after the explosion, it is impossible for Fat Donglai to do nothing.

* Some references:

[1] CCTV interview "The Story of Three Brothers"

[2] Southern People Weekly "Fat East: Dominating a Fourth-tier City’s" Haidilao in Retail ""

[3] Half Buddha immortal "Fat East can’t come out of Henan, it is alive and clear."

[4] Extraordinary deep-fried dough sticks have been squeezed out again! Fat Dong came to open an online shopping mall and it was full in an instant.

[5] The most famous Funtalk is "Yellow Cattle Are Destroying Fat Donglai"

[6] The daily figure "Top Flow Fat East, why can’t you get out of Henan?" 》

Original title: "Fat East, to be yellowed by scalpers? 》

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Poster design: Sun Yao, yangjin

Xinhua News Agency, Chengdu, May 24th Topic: Exploring the Giant Panda National Park-Building a Paradise for Harmonious Coexistence between Man and Nature.

Xinhua News Agency reporters Yang Sanjun, Zhang Hailei and Yu Li

This is a "panda ecological corridor", which spans Sichuan, Shaanxi and Gansu provinces and is home to more than 80% of the wild giant pandas in China.

This is an ecological home protected by an umbrella. In addition to the giant panda, there are more than 8,000 kinds of wild animals and plants such as snow leopard, Sichuan golden monkey, green-tailed rainbow pheasant, crested ibis, Davidia involucrata and Taxus chinensis.

This is a classic successful case known as global wildlife protection. After several generations of scientific protection, the threatened degree of giant pandas has been reduced from "endangered" to "vulnerable".

All creatures, beauty and beauty are in common. In today’s Giant Panda National Park, a beautiful picture of harmonious coexistence between man and nature is slowly unfolding.

"Rebirth" of the Giant Panda Kingdom

The 93-year-old Hu Jinchu is known as the "panda expert", who witnessed the start and development of the panda protection in China.

Time goes back to the early 1970s. At that time, US President Nixon received two giant pandas during his visit to China, and a "panda fever" quickly set off around the world. As the hometown of giant pandas, China doesn’t know much about the distribution and quantity of its "national treasure".

Soon, Hu Jinchu was appointed to lead the first field investigation and study of giant pandas in China. With two legs and a telescope, the investigation team began to climb mountains and drill forests. After four and a half years of arduous field investigation, a report on the investigation of precious animal resources in Sichuan Province with more than 200,000 words was formed. In 1978, the world’s first giant panda field ecological observation station "Wuyi shed" was established in Wolong, Sichuan.

From field tracking research to artificial captive breeding, from wild release to habitat protection, from field monitoring to individual meticulous management, generations of researchers have contributed wisdom and youth to the cause of giant panda protection.

The results of the fourth national giant panda survey show that by the end of 2013, the number of giant pandas in the wild reached 1864. In 2016, IUCN announced that it would reduce the threat level of giant pandas from "endangered" to "vulnerable".

A giant panda rests on a shelf in Shenshuping Base, Wolong, China Giant Panda Protection Research Center (photo taken on April 24). Xinhua News Agency reporter Yan Bingjie photo

Wang Fang, an expert from the Expert Committee of Giant Panda National Park, believes that the protection of giant pandas has made remarkable achievements. What needs to be further solved in the next step is to alleviate the fragmentation of habitats and the relatively scattered isolation between populations.

In December 2016, China adopted the Pilot Program of Giant Panda National Park System. On October 12, 2021, the Giant Panda National Park was formally established, covering Sichuan, Shaanxi and Gansu provinces, with a total area of about 27,000 square kilometers.

"On the basis of integrating the original protected areas, the Giant Panda National Park aims to maintain the integrity and authenticity of the ecosystem, explore new modes of ecological civilization construction, and realize the harmonious coexistence between man and nature, so that the giant panda can better inhabit, survive and reproduce, and provide protection for the long-term protection of the ecosystem." Xiang Kewen, director of the Giant Panda National Park Administration, said.

This is an imposition photo: in 2020, the staff discovered a new orchid species, Agastachys wolongensis (upper left), in Wolong area of Giant Panda National Park; On January 22, 2021, the rock sheep (bottom left) was photographed by the outdoor infrared camera in Wang Lang area of Giant Panda National Park; On August 19th, 2021, the snow leopard (right) was photographed by the outdoor infrared camera in Wang Lang area of Giant Panda National Park. Xinhua news agency

The Huangtuliang Corridor, located in the north of Sichuan, connects Pingwu County and Jiuzhaigou County. In the past, because of the Panshan Highway and human activities along the road, giant pandas have long faced "difficulty in getting married". However, since the Panshan Highway was turned into a tunnel, the vegetation gradually recovered, and animals such as giant pandas and takins appeared on the hillside more and more frequently.

It is understood that nine giant panda corridors and seven wildlife passages have been completed in the Giant Panda National Park, and 128.5 square kilometers of vegetation has been restored, creating favorable conditions for the exchange of isolated small populations of giant pandas. In addition, China Giant Panda Conservation and Research Center helps gene exchange among giant panda populations through the forms of wild rescue and artificial wild release. At present, 11 giant pandas have been trained in the wild and released to nature.

Exploration of protection and development in parallel

The Giant Panda National Park is divided into core protected areas and general controlled areas, which are included in the red line management of ecological protection, and strict differentiated control is applied to human activities and development and production project construction activities. How to solve the contradiction between protection and development?

Yingjing County is an important habitat for the wild giant panda population in Daxiangling Mountain, and 48.7% of the county area is included in the Giant Panda National Park. However, this small mountainous county used to rely heavily on the "three-headed economy" of coal mines and granite plates (stones), forest harvesting (wood) and small hydropower (water head), which were mainly based on extensive mining and simple processing. The proportion of "three-headed economy" in county economy was as high as 70%.

The staff carried out patrol in Tangjiahe area of Giant Panda National Park (photo). Xinhua news agency

The traditional industry of "relying on mountains to eat mountains" is unsustainable, and industrial transformation is imperative. Gu Yujun, secretary of Yingjing County Party Committee, said that in recent years, the county has raised nearly 1 billion yuan, closed more than 140 mines, small hydropower stations and small wood and stone processing plants, and transformed into resource-saving and environment-friendly new building materials, forest health and vacation, and green organic agriculture. Today, the proportion of "three-headed economy" in the county economy has dropped to 10%.

Development Village of Longcanggou Town, Yingjing County is a well-known "Panda B&B Village". Guo Hongmei was married from Yibin to the daughter-in-law of Development Village, and she and her husband were the first to open "farmhouse music" in the village. After continuous expansion and upgrading, their "farmhouse" has 22 rooms, with an annual income of 300,000 to 400,000 yuan.

"We have not only wild animals such as giant pandas, but also virgin forests and contiguous wild Davidia involucrata forests." Guo Hongmei receives more than 100 groups of guests every year, many of whom are "repeat customers".

The staff changed the battery and memory card of the field infrared camera in Tangjiahe area of Giant Panda National Park (data photo). Xinhua news agency

In Luoyigou Village, which is adjacent to Tangjiahe District of Giant Panda National Park, a "community rolling development fund" has been established to feed back the villagers, and community economic cooperatives, beekeeping professional cooperatives and fruit professional cooperatives have been established successively to help the villagers develop characteristic agriculture and eco-tourism that meet the protection requirements.

Yang Tingxiu, a 56-year-old villager in Luoyigou Village, keeps dozens of boxes of bees at home, and runs a "farmhouse", earning more than 100,000 yuan a year. "The ecology is getting better and better these years, and our days are better." Yang Tingxiu also has small troubles in his happiness. "There are often deer, monkeys and wild boars running to the fields to eat crops."

Located in the south entrance community of Giant Panda National Park in Yingjing County, Ya ‘an City, Sichuan Province. Xinhua news agency

Chen Limin, the person in charge of Tangjiahe area of Giant Panda National Park, told the reporter that they have formulated management measures to carry out the pilot work of compensation for wildlife accidents in Luoyigou Village by raising funds.

Xiang Kewen believes that during the construction of the Giant Panda National Park, the new path of integration of protection and development explored by Sichuan has effectively resolved the objective conflict between people and animals for the environment and between protection and development for space, and provided experience for similar areas to establish a nature reserve system with national parks as the main body.

Share a green home

An adult wild giant panda walks leisurely in the dam of Huanglong country in Songpan area of Giant Panda National Park.

The infrared camera in Wang Lang area of Giant Panda National Park recorded the pictures of wild giant pandas’ mother and son sniffing and biting the trunk …

A giant panda rests in a tree in the Shenshuping base of Wolong, China Giant Panda Protection Research Center (photo taken on April 24). Xinhua News Agency reporter Yan Bingjie photo

With the protection of national parks, the frequent occurrence of giant pandas has now become "news that is not news". Snow leopards, Asian black bears, crested deer and red-bellied pheasants also appeared. New species of plants, such as Saussurea involucrata and Impatiens elongata, have also been discovered.

The villagers who enjoy the ecological dividend have obviously enhanced their awareness of protection, and they began to join the protection team spontaneously.

On May 10th, Yu Jia Hua Gang, a 72-year-old villager from Chashan Village, Fengyi Town, Maoxian County, Sichuan Province, attended the latest patrol. He said, while you can still walk, go to Jiuding Mountain several times more.

Jiuding Mountain area is located in the middle of Longmen Mountains in Minshan Mountain system, and the ecological environment is generally good, so the giant panda has been able to reproduce so far. However, in the 1990s, due to human activities, tens of thousands of acres of vegetation on Jiuding Mountain were destroyed, and the number of wild animals dropped sharply.

The wild pandas released from the Wolong area of the Giant Panda National Park (photo taken on April 22, 2020). Xinhua News Agency reporter Yan Bingjie photo

"It can’t go on like this." Yu Jiahua, a former hunter, and his younger brother put down their shotguns and began to patrol the mountains against poaching.

Dismantling the wire rope sheath, publicizing and protecting, patrolling the mountain … Since 1995, they have been working spontaneously for 27 years. The patrol team continued to grow, and Yu Jiahua’s family went into battle for three generations. More than 500 villagers from surrounding villages were also mobilized to patrol the mountains, and a farmer patrol team was spontaneously established.

It is not easy to patrol the mountain road for 27 years. They walk on the mountains at an altitude of 3000 meters to 5000 meters all the year round, eating dry food and drinking cold snow water, and walking for dozens of kilometers on a patrol. Where the rock wall is steep, the patrol members can only drag the branches to climb the mountain.

Students from Hu Changbao Primary School in Yingjing County, Sichuan Province participated in the activities of finding and identifying the footprints of wild animals in the camp of Panda Forest International Exploration School (photo taken on January 13, 2021). Xinhua News Agency reporter Jiang Hongjing photo

In Feihong Community, longchi town, Dujiangyan City, the entrance community of Giant Panda National Park, there is a plateau giant panda habitat protection community. Villagers set up patrol teams to regularly patrol about 30,000 mu of forest land in the protection community.

Wang Xianxiang, a 61-year-old resident, is the oldest patrol member. He often takes his grandson and granddaughter to participate in various nature education activities in Dujiangyan Management and Protection Station of Giant Panda National Park. "I hope the next generation will pass on their love for nature."

Li Sheng, a researcher at Peking University College of Life Sciences, believes that the protection of giant pandas is a classic success story of global wildlife protection, from fragmented habitats to national parks as a whole, from "Jiulong Water Control" to unified management, which reflects the effectiveness of ecological protection and biodiversity protection in China.

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