Dong Mingzhu’s car dream was frustrated, and the price of Gree electric vehicles plunged.
First, Miss Dong’s car dream
1.1 Dream of sailing
A well-known female entrepreneur in the air-conditioning field has won the reputation of "Miss Dong" with her outstanding performance in the domestic market. However, at the peak of his career, Dong Mingzhu turned his attention to another field-automobiles. She is determined to build a high-quality domestic electric car and contribute to the country.
1.2 Gree electric vehicle comes out
Under the leadership of Dong Mingzhu, Gree Electric officially entered the industry in 2016. After several years of research and development, Gree electric vehicle finally came out. However, this electric car carrying Miss Dong’s car dream is not satisfactory in market performance.
Second, the price plunged and the sales volume was bleak.
211500 fell to 50000.
At the beginning, Gree electric vehicles were priced as high as 150,000 yuan. However, in the face of fierce market competition, Gree electric vehicles did not achieve the expected sales. In order to stimulate the market, Dong Mingzhu had to adopt a price reduction strategy, reducing the price to 50,000 yuan. However, even so, the sales of Gree electric vehicles have not improved.
2.2 Cause analysis
(1) Insufficient product competitiveness: Compared with other mature brands of electric vehicles in the market, Gree electric vehicles have no obvious advantages in performance, battery life and appearance, which leads to consumers’ lack of desire to buy them.
(2) Limited brand influence: Although it enjoys a high reputation in the field of air conditioning, the influence of Gree brand is relatively weak in the field of automobiles, making it difficult to attract consumers.
(3) Insufficient channel construction: Gree electric vehicles have insufficient sales channels, which makes it inconvenient for consumers to buy cars and further affects sales.
Third, Miss Dong’s persistence and reflection
3.1 Stick to your dreams
In the face of market difficulties, Dong Mingzhu has not given up his car dream. She said that Gree electric vehicles will continue to research and develop, constantly improve product competitiveness and provide consumers with a better travel experience. At the same time, she also actively seeks cooperation with other enterprises to broaden sales channels.
3.2 Reflection and adjustment
While sticking to his dream, Dong Mingzhu also reflected on the failure of Gree electric vehicles. She realized that Gree still has a long way to go in the automotive field. To this end, Gree began to adjust its strategy, increase investment in research and development, and strive to make breakthroughs in product performance and battery life.
4. My views on this matter
4.1 Appreciate Dong Mingzhu’s courage and determination
In my opinion, Dong Mingzhu’s courage to cross-border challenges and devote herself to the new energy automobile industry shows her courage and determination as an entrepreneur. Although the current performance of Gree electric vehicle market is not good, this spirit of daring to innovate is worthy of recognition.
4.2 Cross-border need to be cautious
However, Dong Mingzhu’s car dream also reminds us that it is not easy to cross the border. When entering a brand-new field, enterprises need to fully consider their own strength and market environment and make full preparations. Otherwise, blind cross-border is likely to lead enterprises into trouble.
4.3 Pay equal attention to persistence and adjustment
In the face of difficulties, Dong Mingzhu chose to stick to his dream and reflect and adjust. This spirit is worth learning. On the road of pursuing dreams, we should not only strengthen our beliefs, but also constantly adjust our strategies in order to achieve our goals.
In short, although Miss Dong’s car dream suffered setbacks, she did not give up. On the track of new energy vehicles, Gree still has a chance to counterattack. As long as we persist in innovation and constantly improve the competitiveness of our products, Gree electric vehicles will gain a firm foothold in the market one day.