Can China Automobile Design Change the World？ Geely automobile seizes the commanding heights of the industry

In the new era of electrified and intelligent automobiles, the international competitiveness and influence of China automobile enterprises are constantly improving. In order to promote the transformation from China manufacturing to China creation, China needs to create a brand-new design discourse system with its own characteristics.

On December 6th, the 10th Anniversary Forum of 2023 International Automobile Design and Geely Design was held in Shanghai. Dozens of influential figures covering production, learning, research and media were invited to attend and discuss with Geely how "good design has the power to change the world".

"Design is crucial. Design is not only an important reference standard for consumers to choose products, but also a key factor to determine product quality and the core competitiveness of Geely Automobile. " Yan Jiayue, CEO of Geely Automobile Group, said so.

According to reports, since its establishment in 2013, Geely Design has taken it as its responsibility to promote China’s independent automobile design in the new era. From "Damei China Car" to the rise of China’s independent design, to "Geely Yinhe" taking the lead in creating a new paradigm of China design in the era of smart electric. Geely constantly drives China automobile to climb the value peak again and again with its design, which affects the trend of automobile design in China and even the world.

Among them, Geely Yinhe E8 is the way out for Geely’s design-not compromising the existing conditions, constantly fighting against the entropy increase of design, and finding a beautiful order in the disorderly pattern.

Liu Ning, president of China Industrial Design Association, said: "We are very happy to see that it is an outstanding representative of an independent brand like Geely who is developing into a smart electric travel and energy service technology-based enterprise with global design competitiveness and influence, and constantly winning the recognition of the international community and global consumers."

Facing the opportunities and challenges of the times, China’s automobile design must change from single-point breakthrough to system capacity improvement. As Liu Ning said, "The design of new energy vehicles in China is not only the design of a single model, but also the design of the whole system, the whole value chain and the whole industrial chain".

If China’s automobile design wants to establish its own voice in the world, it needs to cooperate with all parties inside and outside the industry to participate in the promotion. The independent brand represented by Geely will promote the deep integration of Industry-University-Research, cultivate the future new force of China automobile design, and run out of the "acceleration" of independent training of talents.

In this forum, Geely Design, together with China Academy of Fine Arts, released the White Paper on China Automobile Design Discourse System (First Edition) in the field of automobile design in China, aiming at exploring the forward-looking thinking of China automobile design theory and system construction under the great changes. The release of this white paper has supplemented and improved the research system of automobile design in China, or it will become a landmark stop in the design history of automobile industry in China.

This year is the tenth year for Geely to explore the road of design. In the future, Geely Automobile will continue to contribute to the "good design" proposal of the world automobile development process and lead the industry to a new height in the development of the global automobile industry.